2024 Approved 3 Actionable Ways to Create Countdown Animation for Videos

2024 Approved 3 Actionable Ways to Create Countdown Animation for Videos

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3 Actionable Ways to Create Countdown Animation for Videos

Many online marketers find that the animated countdown timer is the perfect way to bring a visual element to their videos while maintaining the quality and effectiveness of the video itself.

There are many ways to show a countdown timer on videos using animated GIFs. But they can be hard to implement or could cost a lot of money. You can use some free services, but they are limited in terms of features.

But not to worry, this post will go through a detailed process of creating an animated timer with 3 different methods. Before that, let’s discuss the benefits of using a timer for videos.

  1. Method 1: Make a Countdown Animation with a Professional Video Editing Software
  2. Method 2: Generate the timer with Free Online Countdown Timer Video Generators
  3. Method 3: Make a Countdown Timer with a Graphic Design Platform

What are the benefits of using a countdown timer for videos/live streams?

Countdowns are a great way to get your message across and get your viewers excited about your product or service. A countdown timer provides a very simple visual cue to help motivate yourself and your audience to start watching the video.

It also works well with vlogs and YouTube, seamlessly transitioning from one part of your video to the next. This works best when your video isn’t about the product itself (but rather a review, a demo, or something else that lends itself well to a countdown).

As you can see, the Vlogger uses a countdown timer at the beginning of his video. Vlogger uses a countdown timer to make it appear as if the time is running out because it adds urgency and suspense. As a viewer, you’ll want to hurry up and watch this video, so you don’t miss out on anything.

Let’s now dive deep into methods of creating countdown animation for videos.

Method 1: Make a Countdown Animation with a Professional Video Editing Software

The most common trend today is video content creation, and it’s everywhere. Videos are not only entertaining, but they have a significant impact on audience retention.

With a video editor, you can create compelling content that will entice your viewers to watch the whole thing. Moreover, it can also help you get started by adding captions, transitions, effects, etc.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

If you’re ready to make your next project more engaging and interactive, you can try the best video editing software, Wondershare Filmora !

wondershare filmora interface

Wondershare Filmora is the industry standard when it comes to editing video. The video editing software industry is filled with features that promise to be faster, smarter, and easier to use than others.

Moreover, Wondershare has Filmstock effects that have revolutionized the world of video creators.

Filmstock is a collection of videos ready to be used with Filmora that contains more than 1,000 free stock footage clips of various scenes and locations, plus video effects, transitions, and titles, to make creating professional-quality videos faster and easier.

Let’s see some of its features that help us make animation countdown timers easily.

  • Rich effects for you to choose customizing countdown animation at ease.
  • You’re not stuck with traditional slow motion in your videos; you can add dynamism and energy to your videos with smooth animations.
  • It has various countdown animation templates simplify the whole process, just drag-and-drop, everything gets done.

How to make a countdown animation with Filmora

You’re looking for an animated countdown timer for your website or your very first YouTube video, but you want one that stands out. You don’t want your visitors to think it’s generic or boring, so you’re thinking about how to make your countdown timer more interesting.

That’s where Filmora comes in. It’s an amazing tool that makes it easy to create countdown animations on websites or videos for almost any purpose. Let’s look at how to create your own cool, creative countdown timers using Filmora.

Step1Open Filmora and import the background video file from the media section.

import the file

Step2After importing the video, go to elements options from the top tab.

select elements tab

Step3After choosing elements, you’ll see the countdown tab on your left. Click on the countdown and choose any animation. You can adjust the animation duration, size, and audio.

choose animation

Step4Adjust the animation duration according to the background video, and finally, export your animated countdown timer.

hit export

Pros and Cons of using Video Editing Software to make a countdown animation

Pros

  • You can save any countdown effects project as a project to be used in future videos.
  • You can create a vision of your brand concept in your way.
  • Free templates are available according to your brand and target audience.
  • More stable.

Cons

  • Standard out-of-the-box video editing software isn’t enough to create a professional-quality video.

Method 2: Generate the timer with Free Online Countdown Timer Video Generators

If you’re trying to catch your audience’s attention by giving them a reason to ‘countdown’ to something, then you’ll want to use a countdown timer with some great free online countdown videos.

There are many countdown timer websites like;Biteable ,Kapwing ,Movavi ,and MakeWebVideo . But we’ve rounded up the best countdown video generator site you’ll ever see:

FlexClip

flexClip web interface

FlexClip is a powerful yet easy-to-use online video editor. Its music library is versatile and high-quality. It lets you pick and add favorite tracks without infringing worries. Apply interesting editing to make your videos look better by adding transitions, filters, text, and more.

FlexClip’s biggest advantage is its extensive amount of free media assets. Whether you’re a master or rookie with FlexClip, you’re capable of producing excellent videos with music. You can be a video guru or a video beginner. You’re capable of producing awesome videos with great sound using FlexClip.

Key Features:

  • Provides a complete set of video-making processes.
  • A diverse range of royalty-free music selection
  • Loads of handy editing tools
  • Thousands of ready-made templates
  • Multiple advanced features like adding text, emoji, effects, and more

How to make a countdown animation with FlexClip

The FlexClip countdown creator is a leading video editor with many powerful features. To make your countdown video, click the Create a Video button below.

Step1Set Your Countdown Video Background

Set your timer to how long you want your message to start your countdown. Usually, it’s 10 seconds.

Then add scenes and adjust the duration of scenes to make them all length. You can use the background color to make it more appealing to your audience.

set background of the countdown timer

Step2Highlight Your Countdown with Animated Elements

Using the amazing elements, you can make your countdown interactive and much more fun. Just go to the sidebar and switch to the Elements options. Apply the elements you want, then customize them on size, position, and color.

highlight your countdown with animated elements

Step3Add the Number to Your Countdown

Now, add the numbers for the countdown, e.g., if you want a 10-second countdown, type in the number “10”. You can pick a basic text effect and manually enter the number.

After you’ve created the number, go to the timeline and control how long the number will appear and when it will disappear.

add number to the countdown video

Step4Add Music or Sound Effects to Your Countdown Video

FlexClip lets you upload your audio files from a local folder, or you can select one from FlexClip’s library. Once you’re done adding the countdown music, you can trim the duration, set it to start and end at any time, and use the fade-in/out effect to make the music match your countdown. Plus, you can also adjust the volume to make the music softer.

add music to the countdown video

Step5Preview and Export Your Countdown Video

You can preview it to see how the countdown video will look in the end, finally, hit export, and you’re done!

Method 3: Make a Countdown Timer with a Graphic Design Platform

Today’s graphic design platforms give designers more options than ever before, but many designers struggle to make the most of these resources. Let us share some tips and tricks on designing a countdown timer using the tools available through Canva, a graphic design platform.

Canva

canva web interface

Many types of graphic design software are available, and Canva is one of the best. While its critics may disagree, Canva is an undeniable tool to help millions of business owners and marketers improve their social media graphics and redesign their brand image without needing to learn graphic design.

Key Features:

  • Drag and drop feature
  • Free templates
  • Background Removal Tool
  • Canva Brand Kit
  • Magic Resizing

How to make a countdown animation with Canva

Canva offers a range of great-looking countdown templates that’ll help you create one in just a few minutes. And if you need a simple countdown animation, you can download one of their free templates. Let’s make it from scratch:

Step1Select The Background

With Canva, you get a wide range of free backgrounds. Click on the button labeled “Search.” Now choose the “light old film” background element and click Add.

select background

Step2Enter Your Text (Number)

Then select the text tab and choose any font style, color, and size.

enter your number

Step3Animate Text

Next, select the font again, and then, at the top, there’s an option for Text Animation.

Adding text animation to your countdown timer will make it more realistic and match your background better than a straight-up countdown timer.

animate text

Step4Edit The Page Timing

Next, click on the “Edit Timing” option. You can set the timer for each page as per your choice

edit page timing

Step5Duplicate The Page

Now, select the duplicate page option and change the number of duplicate pages from 3 to 2,1, with the same design and formatting.

duplicate the page

Step6Export / Download Video

You’re finally done! Click the Download button to export your design.

The background of this photo is not a static image, so you cannot select the JPG, PNG, or SVG. You must choose an MP4 video or a GIF when creating an animation.

export video

Top 10 animated countdown effects to make your video like a Pro

Animated countdown effects are a great way to add some “pizzazz” to a simple video. They look awesome and are extremely effective in creating a memorable video. When used well, they can add some excitement to a boring video. We’ll go over the top 10 animated countdown effects from Filmstock

  1. Cool Countdown

cool countdown pack

  1. Fitness Countdown

fitness countdown pack

  1. Cinematic Countdown

cinematic countdown pack

  1. Neon Countdown

neon countdown pack

  1. Cyber Countdown

cyber countdown pack

  1. Digital Countdown Pack

digital countdown pack

  1. Big Metal Countdown

big metal countdown pack

  1. Glitch Countdown Transition

glitch countdown transition pack

  1. Countdown To New Year

countdown to new year pack

  1. Flashing Light Countdown

flashing light countdown pack

How to use these effects in Wondershare Filmora

You can access Filmstock directly from the Filmora application or by visiting the website:

  • Create a new project by clicking Filmora Video Editor in the menu.
  • Select the audio effects tab, or go to the Audio tab, title tab. You will see the film stock option.
  • Click the Visit Filmstock button, and you will be taken to the Filmstock website.

filmstock button

  • Log in to Filmstock using your Wondershare account.

login via wondershare

  • After the download, the new effects will be added to your project in the appropriate section (Audio, Title, Transitions, and Elements). You’ll also be able to preview each effect from this window.

downloaded packs

Note: It is highly recommended to log in to Filmstock and Filmora with the same Wondershare ID.

Final Words

A countdown is a powerful tool to add suspense to your videos. It gives your audience more incentive to watch your video all the way through. Get this article, as it is the ultimate guide to making your countdown animations, plus the best video editing software, Wondershare Filmora.

Wondershare Filmora is an excellent place to be creative and make some terrific countdown timers that can improve your viewers’ overall experience. Use their templates to create a strong and engaging online presence. Your audience won’t be able to resist the mesmerizing, hypnotizing, and enthralling effects of Wondershare Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What are the benefits of using a countdown timer for videos/live streams?

Countdowns are a great way to get your message across and get your viewers excited about your product or service. A countdown timer provides a very simple visual cue to help motivate yourself and your audience to start watching the video.

It also works well with vlogs and YouTube, seamlessly transitioning from one part of your video to the next. This works best when your video isn’t about the product itself (but rather a review, a demo, or something else that lends itself well to a countdown).

As you can see, the Vlogger uses a countdown timer at the beginning of his video. Vlogger uses a countdown timer to make it appear as if the time is running out because it adds urgency and suspense. As a viewer, you’ll want to hurry up and watch this video, so you don’t miss out on anything.

Let’s now dive deep into methods of creating countdown animation for videos.

Method 1: Make a Countdown Animation with a Professional Video Editing Software

The most common trend today is video content creation, and it’s everywhere. Videos are not only entertaining, but they have a significant impact on audience retention.

With a video editor, you can create compelling content that will entice your viewers to watch the whole thing. Moreover, it can also help you get started by adding captions, transitions, effects, etc.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

If you’re ready to make your next project more engaging and interactive, you can try the best video editing software, Wondershare Filmora !

wondershare filmora interface

Wondershare Filmora is the industry standard when it comes to editing video. The video editing software industry is filled with features that promise to be faster, smarter, and easier to use than others.

Moreover, Wondershare has Filmstock effects that have revolutionized the world of video creators.

Filmstock is a collection of videos ready to be used with Filmora that contains more than 1,000 free stock footage clips of various scenes and locations, plus video effects, transitions, and titles, to make creating professional-quality videos faster and easier.

Let’s see some of its features that help us make animation countdown timers easily.

  • Rich effects for you to choose customizing countdown animation at ease.
  • You’re not stuck with traditional slow motion in your videos; you can add dynamism and energy to your videos with smooth animations.
  • It has various countdown animation templates simplify the whole process, just drag-and-drop, everything gets done.

How to make a countdown animation with Filmora

You’re looking for an animated countdown timer for your website or your very first YouTube video, but you want one that stands out. You don’t want your visitors to think it’s generic or boring, so you’re thinking about how to make your countdown timer more interesting.

That’s where Filmora comes in. It’s an amazing tool that makes it easy to create countdown animations on websites or videos for almost any purpose. Let’s look at how to create your own cool, creative countdown timers using Filmora.

Step1Open Filmora and import the background video file from the media section.

import the file

Step2After importing the video, go to elements options from the top tab.

select elements tab

Step3After choosing elements, you’ll see the countdown tab on your left. Click on the countdown and choose any animation. You can adjust the animation duration, size, and audio.

choose animation

Step4Adjust the animation duration according to the background video, and finally, export your animated countdown timer.

hit export

Pros and Cons of using Video Editing Software to make a countdown animation

Pros

  • You can save any countdown effects project as a project to be used in future videos.
  • You can create a vision of your brand concept in your way.
  • Free templates are available according to your brand and target audience.
  • More stable.

Cons

  • Standard out-of-the-box video editing software isn’t enough to create a professional-quality video.

Method 2: Generate the timer with Free Online Countdown Timer Video Generators

If you’re trying to catch your audience’s attention by giving them a reason to ‘countdown’ to something, then you’ll want to use a countdown timer with some great free online countdown videos.

There are many countdown timer websites like;Biteable ,Kapwing ,Movavi ,and MakeWebVideo . But we’ve rounded up the best countdown video generator site you’ll ever see:

FlexClip

flexClip web interface

FlexClip is a powerful yet easy-to-use online video editor. Its music library is versatile and high-quality. It lets you pick and add favorite tracks without infringing worries. Apply interesting editing to make your videos look better by adding transitions, filters, text, and more.

FlexClip’s biggest advantage is its extensive amount of free media assets. Whether you’re a master or rookie with FlexClip, you’re capable of producing excellent videos with music. You can be a video guru or a video beginner. You’re capable of producing awesome videos with great sound using FlexClip.

Key Features:

  • Provides a complete set of video-making processes.
  • A diverse range of royalty-free music selection
  • Loads of handy editing tools
  • Thousands of ready-made templates
  • Multiple advanced features like adding text, emoji, effects, and more

How to make a countdown animation with FlexClip

The FlexClip countdown creator is a leading video editor with many powerful features. To make your countdown video, click the Create a Video button below.

Step1Set Your Countdown Video Background

Set your timer to how long you want your message to start your countdown. Usually, it’s 10 seconds.

Then add scenes and adjust the duration of scenes to make them all length. You can use the background color to make it more appealing to your audience.

set background of the countdown timer

Step2Highlight Your Countdown with Animated Elements

Using the amazing elements, you can make your countdown interactive and much more fun. Just go to the sidebar and switch to the Elements options. Apply the elements you want, then customize them on size, position, and color.

highlight your countdown with animated elements

Step3Add the Number to Your Countdown

Now, add the numbers for the countdown, e.g., if you want a 10-second countdown, type in the number “10”. You can pick a basic text effect and manually enter the number.

After you’ve created the number, go to the timeline and control how long the number will appear and when it will disappear.

add number to the countdown video

Step4Add Music or Sound Effects to Your Countdown Video

FlexClip lets you upload your audio files from a local folder, or you can select one from FlexClip’s library. Once you’re done adding the countdown music, you can trim the duration, set it to start and end at any time, and use the fade-in/out effect to make the music match your countdown. Plus, you can also adjust the volume to make the music softer.

add music to the countdown video

Step5Preview and Export Your Countdown Video

You can preview it to see how the countdown video will look in the end, finally, hit export, and you’re done!

Method 3: Make a Countdown Timer with a Graphic Design Platform

Today’s graphic design platforms give designers more options than ever before, but many designers struggle to make the most of these resources. Let us share some tips and tricks on designing a countdown timer using the tools available through Canva, a graphic design platform.

Canva

canva web interface

Many types of graphic design software are available, and Canva is one of the best. While its critics may disagree, Canva is an undeniable tool to help millions of business owners and marketers improve their social media graphics and redesign their brand image without needing to learn graphic design.

Key Features:

  • Drag and drop feature
  • Free templates
  • Background Removal Tool
  • Canva Brand Kit
  • Magic Resizing

How to make a countdown animation with Canva

Canva offers a range of great-looking countdown templates that’ll help you create one in just a few minutes. And if you need a simple countdown animation, you can download one of their free templates. Let’s make it from scratch:

Step1Select The Background

With Canva, you get a wide range of free backgrounds. Click on the button labeled “Search.” Now choose the “light old film” background element and click Add.

select background

Step2Enter Your Text (Number)

Then select the text tab and choose any font style, color, and size.

enter your number

Step3Animate Text

Next, select the font again, and then, at the top, there’s an option for Text Animation.

Adding text animation to your countdown timer will make it more realistic and match your background better than a straight-up countdown timer.

animate text

Step4Edit The Page Timing

Next, click on the “Edit Timing” option. You can set the timer for each page as per your choice

edit page timing

Step5Duplicate The Page

Now, select the duplicate page option and change the number of duplicate pages from 3 to 2,1, with the same design and formatting.

duplicate the page

Step6Export / Download Video

You’re finally done! Click the Download button to export your design.

The background of this photo is not a static image, so you cannot select the JPG, PNG, or SVG. You must choose an MP4 video or a GIF when creating an animation.

export video

Top 10 animated countdown effects to make your video like a Pro

Animated countdown effects are a great way to add some “pizzazz” to a simple video. They look awesome and are extremely effective in creating a memorable video. When used well, they can add some excitement to a boring video. We’ll go over the top 10 animated countdown effects from Filmstock

  1. Cool Countdown

cool countdown pack

  1. Fitness Countdown

fitness countdown pack

  1. Cinematic Countdown

cinematic countdown pack

  1. Neon Countdown

neon countdown pack

  1. Cyber Countdown

cyber countdown pack

  1. Digital Countdown Pack

digital countdown pack

  1. Big Metal Countdown

big metal countdown pack

  1. Glitch Countdown Transition

glitch countdown transition pack

  1. Countdown To New Year

countdown to new year pack

  1. Flashing Light Countdown

flashing light countdown pack

How to use these effects in Wondershare Filmora

You can access Filmstock directly from the Filmora application or by visiting the website:

  • Create a new project by clicking Filmora Video Editor in the menu.
  • Select the audio effects tab, or go to the Audio tab, title tab. You will see the film stock option.
  • Click the Visit Filmstock button, and you will be taken to the Filmstock website.

filmstock button

  • Log in to Filmstock using your Wondershare account.

login via wondershare

  • After the download, the new effects will be added to your project in the appropriate section (Audio, Title, Transitions, and Elements). You’ll also be able to preview each effect from this window.

downloaded packs

Note: It is highly recommended to log in to Filmstock and Filmora with the same Wondershare ID.

Final Words

A countdown is a powerful tool to add suspense to your videos. It gives your audience more incentive to watch your video all the way through. Get this article, as it is the ultimate guide to making your countdown animations, plus the best video editing software, Wondershare Filmora.

Wondershare Filmora is an excellent place to be creative and make some terrific countdown timers that can improve your viewers’ overall experience. Use their templates to create a strong and engaging online presence. Your audience won’t be able to resist the mesmerizing, hypnotizing, and enthralling effects of Wondershare Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

18 Video Editors We’ve Tested [Here’s What We Learned]

More and more people love to share their knowledge, experience and daily life via videos. Platforms such as TikTok, YouTube, Vimeo are continuing to attract more and more people. But most people don’t know much about video editing. Which video editor they can use? How to apply the effects to improve the video visually? This post will give you all the tips and answers on editing a video.

Contents

01 [Video Editing Basics ](#Part 1)

02 [Editor’s Top 3 Picks ](#Part 2)

03 [Open-Source Video Editors](#Part 3)

04 [Freemium and Freeware Video Editors](#Part 4)

05 [Proprietary Video Editing Software](#Part 5)

06 [How to Choose the Suitable Video Editor](#Part 6)

07 [Video Editing Tips for Newbies](#Part 7)

08 [Frequently Asked Questions of Video Editor](#Part 8)

Part 1: Video Editing Basics

Before going to the best video editors, you should be aware of the basics of video editing. Here are the basic concepts of video editing that you must know as they are common across all video editors.

1. The Timeline: The timeline is an area of a video editor where you place your video clips sequentially. When you play the video after editing, the video will play from the start of the timeline and finish at the end of the timeline where your video content ends. The timeline is where you can place your audio clips, video effects, and graphical elements as per your requirements.

2. The Canvas: The canvas is an area of a video editor where you view your video clips frame by frame. The canvas allows you to edit the video starting from cropping to adding graphical elements. You can view all the changes you make to the video before applying them permanently.

3. Basic editing: The basic editing of a video includes splitting and trimming out important parts of a large video file and, thereafter, joining the different video clips to make an engaging video. The basic editing also includes adding audio clips, adjusting video parameters such as color, brightness, contrast as well as adding texts to the video.

4. Aspect Ratio: The aspect ratio of a video represents the ratio of width to height of the video in terms of pixels. For example, a video with aspect ratio of 16:9 means the video is 1920p x 1080p. You can edit the aspect ratio depending on where you want to publish the video. For example, social media videos use 1:1 and 9: 16 aspect ratio, tablets use 4:3 aspect ratio, and 16:9 is the standard aspect ratio.

5. B-roll: B-roll is a secondary video footage that you can add to your primary video(A-roll) to enhance the video creativity and aesthetic value. B-roll could be a cinematic shot, a slow-motion footage, a close-up shot from different angles, as well as a shot mixed with wide-angle, pans, and tilts.

6. Frame Rate: Frame rate refers to the number of images or frames displayed per second in a video. In short, frame rate refers to frames per second in a video. For example, a video of 30fps means the video is showing 30 different images per second. The 24fps is used for movies and the 30fps is used for online and TV videos. Even 60fps videos are becoming common as they produce a smoother video experience.

Part 2: Editor’s Top 3 Picks - Choose The Best Video Editor

Best Video Editor for All Creators - Filmora

Wondershare Filmora is the ideal video editor with an intuitive user interface. You get all the standard and advanced video editing features packed into its platform. You can record videos of external webcam and computer screen as well. There are unlimited video effects and graphical elements to turn your raw videos into eye-catching videos instantly.

Best for Professional Editing - Premiere Pro

Adobe Premium Pro is the best professional video editor where all the advanced features of video editing are available. The software supports editing multiple projects simultaneously. You can edit VR, Multicam, and 3D videos as well. It is a perfect platform for a professional video editing team to work in sync.

Best for Online Video Editing - WeVideo

WeVideo is by far the best online video editor with 30 million users. Starting from standard video editing options and uploading directly to social media platforms, WeVideo is a full-fledged video editor. You can also record videos and create your own video templates. Moreover, you can collaborate with other video creators and make the best use of the unlimited stock media library.

Part 3: Open-Source Video Editors

Open-source video editors have compatibility with all the desktop operating systems. Moreover, due to their codes readily available online, these video editing software applications are available completely free of cost. Here are the best open-source video editors for beginners and experienced users.

# For Beginner Users

1. Blender

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor with balanced features

G2 rating: 4.5 out of 5

blender video editor software

Blender is an open-source video editing suite that is popular for its 3D models. Since it is a suite, you can use the platform not only for video editing but also for creating animated videos and games.

Starting from basic video editing such as trim and split to advance video editing such as masking and color adjustment, all options are readily available. Besides, there are options for audio mixing and live preview of editing works.

Reason to Choose:-

  • Video cropping, trimming, splitting, joining, and adjusting speed.
  • Different slots to add videos, images, scenes, audio clips, effects and masks.
  • Different transitions, filters, effects, waveforms, and keyframes available.
  • Create 3D models and animated videos with proper audio mixing.

Reason to Avoid:-

  • Takes time to get used to the platform.
  • Reports of bugs have become a regular occurrence.

2. Avidemux

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for basic editing

G2 rating: 4.4 out of 5

avidemux

Avidemux from Soundforge is a lightweight and basic video editor. Starting from trimming and cutting videos to applying filters and encoding videos, all the options are readily available. The software supports a wide range of video file formats for editing.

The platform also supports scripting through which you can automate tasks to perform on videos. Besides, there are options for color adjustments, video conversion, and advanced interlacing. The simple user interface is perfect for beginners to edit videos intuitively.

Reason to Choose:-

  • Quick video editing for trimming, cutting, rotating, and cropping.
  • Change speed and use different filters for color adjustments and subtitles.
  • Supports different video file formats in import and export.
  • The user interface is simple and suitable for beginners.

Reason to Avoid:-

  • Does not have a traditional timeline for video editing.
  • Limited effects, filters, and advanced features.

3. Kdenlive

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for all

G2 rating: 4.3 out of 5

kdenlive editor software

Kdenlive video editor is a versatile video editor with standard and advanced video editing features balanced properly. The open-source software allows multi-track timeline and supports dual monitor setup for video editing. The user interface is simple, and you can configure it as per your preference.

Kdenlive supports a wide range of video and audio files, and you can use configurable keyboard shortcuts for easy operation. The automatic backup feature is highly useful in the professional video editing world. Similarly, the presence of keyframe-based effects and advanced effects can make a video stand out.

Reason to Choose:-

  • Multi-track timeline for working with multiple video and audio clips.
  • Keyframeable effects, transitions, color correction and unlimited online resources.
  • Vast set of options for creating stunning texts and titles.
  • Smooth preview, configurable interface, and automatic backup.

Reason to Avoid:-

  • Lacks GPU acceleration and hence, slow response at times.
  • Speed adjustment effect is not efficient.

# For Advanced Users

4. OpenShot

Compatibility: Windows, Mac, Linux, Chrome OS

Best for: Best open source editor for all desktop users

G2 rating: 4.4 out of 5

openshot

OpenShot is a cross-platform, open-source video editor where you can work on one project on different operating systems. It works on keyframe animation framework, and you can choose from different interpolations. The platform offers you to work with unlimited video and audio clips as well as layers.

You can perform all the basic video editing operations as well as go for advanced editing. The features and tools are well-balanced for regular as well as professional video editing. Starting from video effects and audio mixing to chroma key and time-mapping, everything is available under one roof.

Reason to Choose:-

  • Basic video editing with panning, zooming, and scrolling features.
  • Wide range of transitions, effects, time and speed control.
  • Time-mapping, audio mixing, overlays, and composting.
  • Supports 3D animations and objects, templates for titles and sub-titles.

Reason to Avoid:-

  • Hardware acceleration is not very powerful.
  • Not suitable for 4K video editing as it gets extremely slow.

5. Shotcut

Compatibility: Windows, Mac, Linux

Best for: Best for video editors who love filters and effects

G2 rating: 4.2 out of 5

shotcut

Shotcut is another open-source and cross-platform video editor with a professional user interface. The software supports importing different file formats of video and audio files. It is suitable for editing 4K videos, and it is a full-fledged audio editor as well.

Its vast video filters and effects are comparable to premium video editors. You can work with multi-track timeline and keyframes with markers and rangers. Besides, you can keep notes on your project easily. Overall, it is a balanced video editor in terms of features and functionalities.

Reason to Choose:-

  • Wide categories of video effects, transitions, and filters.
  • Multi-track and multi-format timeline and detailed audio editor.
  • Standard and advanced editing options with hardware acceleration.
  • Export video in high-resolution and in different formats.

Reason to Avoid:-

  • The user interface can take some time to get used to.
  • The stock media library is rather limited.

6. NATRON

Compatibility: Windows, Mac, Linux

Best for: Best open-source video editor with visual effects

G2 rating: 3.5 out of 5

natron video editor

NATRON is a robust video editor with powerful tracking tool for 2D and planar tracking. You can work with multiple layers and clips and avail various keying options on your video editing project. In fact, it is a full-fledged video compositing software for better video production with multi-layer structure.

The hardware acceleration of the software produces faster rendering. You get to work with presets, tracker nodes, rotoscoping, multi-plane and motion editing. The option of multi-view workflow along with real-time playback is extremely useful while editing multicam videos.

Reason to Choose:-

  • Superior visual effects and motion editing.
  • Multi-tasking with multi-view workflow.
  • Option of rotoscoping and python scripting.
  • Supports different open-source plugins.

Reason to Avoid:-

  • The user interface is quite advanced and needs some learning time.
  • It gets unstable and slow while previewing high-resolution videos.

Part 4: Freemium and Freeware Video Editors

Freeware video editors are available completely free of cost and they are mostly exclusive to a certain operating system. On the other hand, freemium video editors have certain features completely free while it charges users a small fee for certain advanced features. Here is the list of the best freemium and freeware video editors.

# For Beginner Users

7. ActivePresenter

Compatibility: Windows and Mac

Best for: best video editing software for learning videos.

G2 rating: 4.5 out of 5

active presenter

ActivePresenter from AtomiSystems is a video editor with screen recording options. The software is particularly useful in making and editing learning videos. There are different templates available for editing videos quickly. Besides, you can use the platform for standard editing options for any video.

Starting from working with multiple timelines to making videos interactive and responsive, there are various out-of-box features. Moreover, you can edit your audio and export your edited video in different file formats.

Reason to Choose:-

  • Multiple timelines for editing various video and audio clips.
  • Basic video and audio editing options and greenscreen effects.
  • Webcam and screen recording with audio from different sources.
  • Export videos with different file formats, HTML, xAPI, SCORM and much more.

Reason to Avoid:-

  • The learning curve is slightly steep.
  • Not suitable for editing all types of videos.

8. Microsoft Photos

Compatibility: Windows

Best for: best built-in video editor for Windows users

G2 rating: 4.6 out of 5

windows photos app

Microsoft Photos is the inbuilt video editor for Windows users. The app comes pre-installed in Windows and it is mostly used for viewing photos. But there is an inbuilt video editor where you can do the basic video editing works.

You can trim a video, add texts, and apply 3D effects as well as different filters available. There are also options for rotating videos, applying background music and customizing audio. The user interface is very simple for all users.

Reason to Choose:-

  • Instant basic video editing options available.
  • Apply effects, filters, as well as music.
  • Simple and intuitive user interface for everyone.
  • Comes pre-installed and completely free of cost.

Reason to Avoid:-

  • Very limited video editing options.
  • Very limited video file formats supported.

9. iMovie

Compatibility: Mac

Best for: Best built-in video editor for Mac users

G2 rating: 4.3 out of 5

imovie editor for mac

iMovie is the inbuilt video editor for Mac users as it comes pre-installed on macOS. The application is free to use and it is compatible with iPhone and iPad as well. You can perform all the basic video editing works starting from trimming to rotating videos.

Besides, there is a wide range of effects and filters available to apply on your videos. The best part is that it supports editing 4K videos. There are also various graphical elements available and you can share your video easily on different platforms.

Reason to Choose:-

  • Trim, rotate, split and crop videos easily.
  • Work across Mac, iPhone and iPad seamlessly.
  • Wide range of effects, filters, and objects available.
  • Supports editing 4K videos without any lag.

Reason to Avoid:-

  • Lacks advanced editing options though it is a dedicated video editor.
  • Supports very limited video file formats.

# For Advanced Users

10. Lightworks

Compatibility: Windows, Mac, Linux

Best for: best for social media video creators

G2 rating: 3.5 out of 5

lightworks

Lightworks is a freemium video editor where most features are reserved for premium users. If you are a social media creator or learning video creator, Lightworks Create is best for you. If you are a professional video creator, you should opt for Lightworks Pro.

The software supports almost all file formats, and you can export videos on social media instantly. The timeline is advanced with proxy editing, autosave and background processing features. You can share projects with your teammates and work collaboratively.

Reason to Choose:-

  • Powerful and advanced timeline for quick editing.
  • Motion graphics and tilting along with advanced metadata.
  • Flexible user interface with proxy workflow and storyboard bin.
  • Suitable for collaborating works and cloud storage.

Reason to Avoid:-

  • Can crash while working with 4K videos.
  • Limited options for advanced video editing.

11. VideoPad

Compatibility: Windows

Best for: best video editor for short video creators.

G2 rating: 4.1 out of 5

videopad

VideoPad by NCH Software is an intuitive video editor that supports over 60 different video file formats. There are tools available for basic editing such as trimming and cropping. Besides, there are various effects and transitions available to apply on your video.

The video editor also lets you edit audio files and you can edit 360-degree videos as well. There are video stabilization and chroma key effect available. The video editor is available free for non-commercial use with certain limitations that you can overcome with its premium plan.

Reason to Choose:-

  • Edit in Storybook or Timeline mode and perfect all basic editing works.
  • Audio editing options with different audio effects.
  • Add 3D video effects, special filters, and change video speed.
  • Supports a wide range of video file formats.

Reason to Avoid:-

  • Can crash while editing 4K videos.
  • Lacks advanced editing options.

12. VSDC Free Video Editor

Compatibility: Windows only.

Best for: Free feature-rich video editing suite

G2 rating: 4.0 out of 5

vsdc

VSDC Free Video Editor is a free suite that includes both video and audio editor. You can use the software for recording screen as well as voiceovers. The software is suitable for low-end computers as it is a lightweight application.

Apart from basic editing, you can edit 360 videos. Starting from color correction and zooming to split-screen effect and chroma key, it is full-fledged feature-rich software. For more advanced features, you can opt for VSDC Video Editor Pro version.

Reason to Choose:-

  • Zooming, panning, and color correction options.
  • Wide range of effects and filters present.
  • Chrome key option as well as 360 degree video editing.
  • Work with multiple layers and sync objects perfectly.

Reason to Avoid:-

  • Lacks advanced video editing options.
  • No masking or video stabilization option available.

Part 5: Proprietary Video Editing Software

If you are a regular video creator and you want to invest in video editing to improve the quality of your video content, you have to opt for a proprietary video editing software. All professional video creators prefer proprietary video editing software over freeware and freemium video editors. Here are the best premium video videos with the most advanced video editing options.

# For Beginner Users

13. Filmora

Compatibility: Windows and Mac.

Best for: Best video editors for YouTubers and vloggers

G2 rating: 4.4 out of 5

filmora video editor

Wondershare Filmora is a feature-rich video editor but an intuitive user interface. Therefore, it is perfectly suitable for beginners who want all the features and tools for advanced video editing without a steep learning curve. Filmora is also useful if you want to record screen or webcam video.

Starting from tons of video effects and transitions to a large stock library and graphical elements, Filmora is tailor-made for editing all types of videos. It also supports a wide range of file formats and you can edit 4K videos as well as audio files comfortably.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Reason to Choose:-

  • Trim, split, join, crop and work with multiple video and audio clips.
  • Large collection of video and audio effects, transitions, and graphical elements.
  • Large stock library of free media files and animations.
  • Work with multiple layers and clips effortlessly on its smooth timeline.

Reason to Avoid:-

  • The processing time for videos could be on the higher side.

14. Camtasia

Compatibility: Windows and Mac.

Best for: Teachers and students to edit tutorial videos

G2 rating: 4.6 out of 5

camtasia video editing software

Camtasia by Techsmith is a premium video editor and it is equally popular as a video recorder. It is particularly useful for recording and editing tutorial videos as there are different templates available. Coming to video editing part, you can perform all the basic video editing works instantly.

There are various trendy effects, transitions, and presets available. You can remove green screen and apply different frames for video compatibility on different devices. Besides, you can upload the editing video different on different platforms instantly.

Reason to Choose:-

  • Quick trimming, splitting, cropping options.
  • Large collection of templates and presets.
  • Wide range of effects, annotations, and transitions.
  • Import, export, and share different file formats.

Reason to Avoid:-

  • No motion tracking option.
  • Reports of frequent crashes.

15. Final Cut Pro

Compatibility: Mac only.

Best for: best professional video editors for Mac users

G2 rating: 4.4 out of 5

final cut pro

Final Cut Pro from Apple is an extremely popular premium video editor among professional video creators who are Mac users. It is a powerful and advanced video editor that can handle high resolution videos smoothly. It is a perfect mix of standard and advanced video editing features.

Starting from editing multicam and VR videos to 3D and 360 degree videos, Final Cut Pro is suitable for all. There are unlimited presets and effects present and you can edit 4K videos as well as large video files smoothly.

Reason to Choose:-

  • Basic and advanced video and audio editing features.
  • Supports editing all the different video types such as 3D, 4K, VR videos.
  • Supports plug-ins, external tools and cinematic effects.
  • Renders high resolution, large video files in short time.

Reason to Avoid:-

  • Learning curve is quite steep.
  • Pricing is on the higher side.

# For Beginner Users

16. Adobe Premiere Pro

Compatibility: Windows only.

Best for: best professional video editing software for most people

G2 rating: 4.5 out of 5

adobe premiere pro

Adobe Premiere Pro is the ultimate video editor in the professional video editing world. You get all the different advanced features of video editing packed in the application. Even though the learning curve is steep, Adobe Premiere Pro is one of the most used video editors in professional video creation.

Adobe Premiere Pro supports all the different video file formats and you can edit various videos simultaneously. It is a perfect tool for editing a large video project collaboratively. It supports editing VR videos, 3D videos, as well as multicam videos.

Reason to Choose:-

  • Standard and advanced editing options with quick rendering.
  • Suitable for multi-tasking and collaborative work in video editing.
  • Supports almost all types of videos and audio file formats.
  • Flexible and configurable user interface and advanced timeline.

Reason to Avoid:-

  • Learning curve is very steep.
  • Not suitable for low-end computers.

17. Vegas Pro

Compatibility: Windows only.

Best for: Video & audio editing for professionals

G2 rating: 4.2 out of 5

vegas

Vegas Pro from Sony is a professional video and audio editor. You can work with multiple video and audio files and you can choose from timeline or storyboard layout. In fact, there are options for nested timeline and multicam editing. The customized workflow and layouts make the application suitable for everyone.

You can enhance your video with its large collection of filters, effects, and titles. There are options for keyframing, scene detection, color correction, and light adjustments. The artificial intelligence makes editing faster with automation control.

Reason to Choose:-

  • Powerful timeline and storyboard mode with keyframing.
  • Advanced HDR color correction and grading.
  • Artificial intelligence for quick and repeated editing.
  • Multicam editing, motion tracking, and support for 3D videos.

Reason to Avoid:-

  • Stability of the application is questionable.
  • Pricing is steep and lacks tutorial guide.

18. Hitfilm Express

Compatibility: Windows and Mac

Best for: Best for video effects lovers

G2 rating: 4.4 out of 5

hitfilm express

Hitfilm Express is particularly popular for its unlimited video effects that make the video stand out easily. The user interface is quite simple to use, and you can apply effects to turn your raw video into professional video instantly. In fact, it has the largest VFX toolkit with industry-grade effects.

You can edit 4K videos, and there are options for motion tracking and video animations. You can also opt for color correction and grading. You can also edit vertical videos and upload them on social media platforms. You can also edit audio clips and use composting and layering features to enhance your video.

Reason to Choose:-

  • Advanced timeline for better workflow.
  • Standard and advanced video editing options.
  • Largest collection of video effects of different categories.
  • Color grading, correction, and free training and support.

Reason to Avoid:-

  • Lacks green screen editing option.
  • Rendering is not always swift.

Part 6: How to Choose the Suitable Video Editor?

The most important part of video editing is to choose the most suitable video editor for your videos. Here are some important factors to consider while choosing a video editor.

1. Budget and Price: If you are getting started, you can opt for a free video editor. But eventually, you have to go for a premium video editor if you are serious about video editing. You should opt for that video editor that fits your budget and offers more features for the price charged in comparison to its competitors.

2. Learning Curve: You should always opt for a video editor that has a low learning curve. If the video editor is complicated to operate, you will get frustrated, and you won’t be able to unlock the full potential of the video editor. Besides, you will have to lose a lot of time in learning and perfecting the usage of the application.

3. Stock Library: The video editor you are choosing must have a sizeable stock media library. A stock library is where you can find video clips and audio clips that are free to use for everyone. You can incorporate them into your video to enhance the content quality and bring variety to your audiences.

4. Audio control: Video editing is incomplete without proper audio editing. Your video editor should have a separate timeline for audio clips so that you can place them perfect to go in sync with the video clips. Some video editors have dedicated options for audio mixing and editing as per requirements.

5. upport video formats: Your video editor must support a wide range of video file formats that you have to include from time to time. If it supports only the popular file formats, you will not be able to include the interesting videos you may get from different sources which the video editor does not support.

6. Software stability: If you need to edit high-resolution videos, you have to ensure that the video editor you are choosing can stay stable throughout. There are many popular video editors available that become unstable while editing and rendering high-resolution videos. You have to read reviews to come to a conclusion about software stability.

7. Customer Support: Last but most importantly, your video editor must have a good customer support team. In your video editing journey, you will need the help of technical customer support to clarify issues related to the software so that you can excel in your video editing sessions.

Part 7: Video Editing Tips for Beginners

Here are some basic video editing tips that you should keep in mind while editing any video.

1. Try Tight Cuts: Your video should not be too long so that it gets boring for the viewers. Therefore, you have to make tight cuts which means you have to cut out pauses, gaps between dialogs, and anything that is unnecessary for viewers. If you think that tight cuts will take more time than usual, you can consider reshooting the part to save time.

2. Put The Story Before The Footage: When you are shooting a planned video, you must be shooting the video with multiple cameras from different angles. While editing and choosing the perfect angle for a certain video segment, you have to select the one that enhances the story you are telling through your video. For example, in an interview video, you should know when to emphasize and show close angles to capture the emotion of the speaker.

3. Chop Out Mistakes: The most basic work in video editing is to cut out the mistakes. This is because you are sure to make mistakes while shooting, and you will reshoot a lot of mistakes to correct them. Therefore, take your time to chop out mistakes but make sure that the video feels continuous, and if required, you can reshoot. To avoid mistakes in action, you can use different camera angles, blur portions, and bleep out certain words.

4. Learn to use color: Color correction and adjustment is a majorly neglected part of video editing that can make your video different from others. When you are shooting in outdoor conditions, the color of the video could get disturbed depending on the color of your dress as well as your surrounding. While editing, you need to correct them so that the video looks visually pleasing to the eyes.

5. Cut to music: Audio plays a very important role in any video, and hence, you should not neglect it. Always opt for a video editor that has a good collection of stock music so that you can apply them to your video in appropriate places. Music helps to break the monotony and grab the attention of the audience instantly.

6. Back up your work: It takes hours to shoot a video but only a second to lose it. Instead of blindingly relying on your storage device, you should take back up of your work on multiple devices. Taking backup in the cloud storage area is the best option as you can access your work from anywhere.

Part 8: Frequently Asked Questions of Video Editor

What is the best video editor?

Wondershare Filmora is the best video editor as it has the perfect mix of standard and advanced video editing options. The user interface is intuitive and easy to operate for every video creator.

What editor do YouTubers use on PC?

The most commonly used video editors by YouTubers are Final Cut Pro, Adobe Premiere Pro and Filmora. Unless you are a pro in video editing, we recommend Filmora and Shotcut for your YouTube videos.

How can I edit videos for free?

If you are a Windows user, you can use Microsoft Photos and Openshot for editing your videos for free. For Mac users, iMovie is the best free video editor with balanced features.

Does Windows 10 have a free video editor?

Yes, Windows 10 does come with a free video editor and it is called Microsoft Photos. You can edit your photos and videos with the application.

Is Filmora Free?

No, Filmora is a premium video editor. However, you can download its free trial version to understand its features and functionalities. Thereafter, you can purchase its premium plan as per your suitability.

02 [Editor’s Top 3 Picks ](#Part 2)

03 [Open-Source Video Editors](#Part 3)

04 [Freemium and Freeware Video Editors](#Part 4)

05 [Proprietary Video Editing Software](#Part 5)

06 [How to Choose the Suitable Video Editor](#Part 6)

07 [Video Editing Tips for Newbies](#Part 7)

08 [Frequently Asked Questions of Video Editor](#Part 8)

Part 1: Video Editing Basics

Before going to the best video editors, you should be aware of the basics of video editing. Here are the basic concepts of video editing that you must know as they are common across all video editors.

1. The Timeline: The timeline is an area of a video editor where you place your video clips sequentially. When you play the video after editing, the video will play from the start of the timeline and finish at the end of the timeline where your video content ends. The timeline is where you can place your audio clips, video effects, and graphical elements as per your requirements.

2. The Canvas: The canvas is an area of a video editor where you view your video clips frame by frame. The canvas allows you to edit the video starting from cropping to adding graphical elements. You can view all the changes you make to the video before applying them permanently.

3. Basic editing: The basic editing of a video includes splitting and trimming out important parts of a large video file and, thereafter, joining the different video clips to make an engaging video. The basic editing also includes adding audio clips, adjusting video parameters such as color, brightness, contrast as well as adding texts to the video.

4. Aspect Ratio: The aspect ratio of a video represents the ratio of width to height of the video in terms of pixels. For example, a video with aspect ratio of 16:9 means the video is 1920p x 1080p. You can edit the aspect ratio depending on where you want to publish the video. For example, social media videos use 1:1 and 9: 16 aspect ratio, tablets use 4:3 aspect ratio, and 16:9 is the standard aspect ratio.

5. B-roll: B-roll is a secondary video footage that you can add to your primary video(A-roll) to enhance the video creativity and aesthetic value. B-roll could be a cinematic shot, a slow-motion footage, a close-up shot from different angles, as well as a shot mixed with wide-angle, pans, and tilts.

6. Frame Rate: Frame rate refers to the number of images or frames displayed per second in a video. In short, frame rate refers to frames per second in a video. For example, a video of 30fps means the video is showing 30 different images per second. The 24fps is used for movies and the 30fps is used for online and TV videos. Even 60fps videos are becoming common as they produce a smoother video experience.

Part 2: Editor’s Top 3 Picks - Choose The Best Video Editor

Best Video Editor for All Creators - Filmora

Wondershare Filmora is the ideal video editor with an intuitive user interface. You get all the standard and advanced video editing features packed into its platform. You can record videos of external webcam and computer screen as well. There are unlimited video effects and graphical elements to turn your raw videos into eye-catching videos instantly.

Best for Professional Editing - Premiere Pro

Adobe Premium Pro is the best professional video editor where all the advanced features of video editing are available. The software supports editing multiple projects simultaneously. You can edit VR, Multicam, and 3D videos as well. It is a perfect platform for a professional video editing team to work in sync.

Best for Online Video Editing - WeVideo

WeVideo is by far the best online video editor with 30 million users. Starting from standard video editing options and uploading directly to social media platforms, WeVideo is a full-fledged video editor. You can also record videos and create your own video templates. Moreover, you can collaborate with other video creators and make the best use of the unlimited stock media library.

Part 3: Open-Source Video Editors

Open-source video editors have compatibility with all the desktop operating systems. Moreover, due to their codes readily available online, these video editing software applications are available completely free of cost. Here are the best open-source video editors for beginners and experienced users.

# For Beginner Users

1. Blender

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor with balanced features

G2 rating: 4.5 out of 5

blender video editor software

Blender is an open-source video editing suite that is popular for its 3D models. Since it is a suite, you can use the platform not only for video editing but also for creating animated videos and games.

Starting from basic video editing such as trim and split to advance video editing such as masking and color adjustment, all options are readily available. Besides, there are options for audio mixing and live preview of editing works.

Reason to Choose:-

  • Video cropping, trimming, splitting, joining, and adjusting speed.
  • Different slots to add videos, images, scenes, audio clips, effects and masks.
  • Different transitions, filters, effects, waveforms, and keyframes available.
  • Create 3D models and animated videos with proper audio mixing.

Reason to Avoid:-

  • Takes time to get used to the platform.
  • Reports of bugs have become a regular occurrence.

2. Avidemux

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for basic editing

G2 rating: 4.4 out of 5

avidemux

Avidemux from Soundforge is a lightweight and basic video editor. Starting from trimming and cutting videos to applying filters and encoding videos, all the options are readily available. The software supports a wide range of video file formats for editing.

The platform also supports scripting through which you can automate tasks to perform on videos. Besides, there are options for color adjustments, video conversion, and advanced interlacing. The simple user interface is perfect for beginners to edit videos intuitively.

Reason to Choose:-

  • Quick video editing for trimming, cutting, rotating, and cropping.
  • Change speed and use different filters for color adjustments and subtitles.
  • Supports different video file formats in import and export.
  • The user interface is simple and suitable for beginners.

Reason to Avoid:-

  • Does not have a traditional timeline for video editing.
  • Limited effects, filters, and advanced features.

3. Kdenlive

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for all

G2 rating: 4.3 out of 5

kdenlive editor software

Kdenlive video editor is a versatile video editor with standard and advanced video editing features balanced properly. The open-source software allows multi-track timeline and supports dual monitor setup for video editing. The user interface is simple, and you can configure it as per your preference.

Kdenlive supports a wide range of video and audio files, and you can use configurable keyboard shortcuts for easy operation. The automatic backup feature is highly useful in the professional video editing world. Similarly, the presence of keyframe-based effects and advanced effects can make a video stand out.

Reason to Choose:-

  • Multi-track timeline for working with multiple video and audio clips.
  • Keyframeable effects, transitions, color correction and unlimited online resources.
  • Vast set of options for creating stunning texts and titles.
  • Smooth preview, configurable interface, and automatic backup.

Reason to Avoid:-

  • Lacks GPU acceleration and hence, slow response at times.
  • Speed adjustment effect is not efficient.

# For Advanced Users

4. OpenShot

Compatibility: Windows, Mac, Linux, Chrome OS

Best for: Best open source editor for all desktop users

G2 rating: 4.4 out of 5

openshot

OpenShot is a cross-platform, open-source video editor where you can work on one project on different operating systems. It works on keyframe animation framework, and you can choose from different interpolations. The platform offers you to work with unlimited video and audio clips as well as layers.

You can perform all the basic video editing operations as well as go for advanced editing. The features and tools are well-balanced for regular as well as professional video editing. Starting from video effects and audio mixing to chroma key and time-mapping, everything is available under one roof.

Reason to Choose:-

  • Basic video editing with panning, zooming, and scrolling features.
  • Wide range of transitions, effects, time and speed control.
  • Time-mapping, audio mixing, overlays, and composting.
  • Supports 3D animations and objects, templates for titles and sub-titles.

Reason to Avoid:-

  • Hardware acceleration is not very powerful.
  • Not suitable for 4K video editing as it gets extremely slow.

5. Shotcut

Compatibility: Windows, Mac, Linux

Best for: Best for video editors who love filters and effects

G2 rating: 4.2 out of 5

shotcut

Shotcut is another open-source and cross-platform video editor with a professional user interface. The software supports importing different file formats of video and audio files. It is suitable for editing 4K videos, and it is a full-fledged audio editor as well.

Its vast video filters and effects are comparable to premium video editors. You can work with multi-track timeline and keyframes with markers and rangers. Besides, you can keep notes on your project easily. Overall, it is a balanced video editor in terms of features and functionalities.

Reason to Choose:-

  • Wide categories of video effects, transitions, and filters.
  • Multi-track and multi-format timeline and detailed audio editor.
  • Standard and advanced editing options with hardware acceleration.
  • Export video in high-resolution and in different formats.

Reason to Avoid:-

  • The user interface can take some time to get used to.
  • The stock media library is rather limited.

6. NATRON

Compatibility: Windows, Mac, Linux

Best for: Best open-source video editor with visual effects

G2 rating: 3.5 out of 5

natron video editor

NATRON is a robust video editor with powerful tracking tool for 2D and planar tracking. You can work with multiple layers and clips and avail various keying options on your video editing project. In fact, it is a full-fledged video compositing software for better video production with multi-layer structure.

The hardware acceleration of the software produces faster rendering. You get to work with presets, tracker nodes, rotoscoping, multi-plane and motion editing. The option of multi-view workflow along with real-time playback is extremely useful while editing multicam videos.

Reason to Choose:-

  • Superior visual effects and motion editing.
  • Multi-tasking with multi-view workflow.
  • Option of rotoscoping and python scripting.
  • Supports different open-source plugins.

Reason to Avoid:-

  • The user interface is quite advanced and needs some learning time.
  • It gets unstable and slow while previewing high-resolution videos.

Part 4: Freemium and Freeware Video Editors

Freeware video editors are available completely free of cost and they are mostly exclusive to a certain operating system. On the other hand, freemium video editors have certain features completely free while it charges users a small fee for certain advanced features. Here is the list of the best freemium and freeware video editors.

# For Beginner Users

7. ActivePresenter

Compatibility: Windows and Mac

Best for: best video editing software for learning videos.

G2 rating: 4.5 out of 5

active presenter

ActivePresenter from AtomiSystems is a video editor with screen recording options. The software is particularly useful in making and editing learning videos. There are different templates available for editing videos quickly. Besides, you can use the platform for standard editing options for any video.

Starting from working with multiple timelines to making videos interactive and responsive, there are various out-of-box features. Moreover, you can edit your audio and export your edited video in different file formats.

Reason to Choose:-

  • Multiple timelines for editing various video and audio clips.
  • Basic video and audio editing options and greenscreen effects.
  • Webcam and screen recording with audio from different sources.
  • Export videos with different file formats, HTML, xAPI, SCORM and much more.

Reason to Avoid:-

  • The learning curve is slightly steep.
  • Not suitable for editing all types of videos.

8. Microsoft Photos

Compatibility: Windows

Best for: best built-in video editor for Windows users

G2 rating: 4.6 out of 5

windows photos app

Microsoft Photos is the inbuilt video editor for Windows users. The app comes pre-installed in Windows and it is mostly used for viewing photos. But there is an inbuilt video editor where you can do the basic video editing works.

You can trim a video, add texts, and apply 3D effects as well as different filters available. There are also options for rotating videos, applying background music and customizing audio. The user interface is very simple for all users.

Reason to Choose:-

  • Instant basic video editing options available.
  • Apply effects, filters, as well as music.
  • Simple and intuitive user interface for everyone.
  • Comes pre-installed and completely free of cost.

Reason to Avoid:-

  • Very limited video editing options.
  • Very limited video file formats supported.

9. iMovie

Compatibility: Mac

Best for: Best built-in video editor for Mac users

G2 rating: 4.3 out of 5

imovie editor for mac

iMovie is the inbuilt video editor for Mac users as it comes pre-installed on macOS. The application is free to use and it is compatible with iPhone and iPad as well. You can perform all the basic video editing works starting from trimming to rotating videos.

Besides, there is a wide range of effects and filters available to apply on your videos. The best part is that it supports editing 4K videos. There are also various graphical elements available and you can share your video easily on different platforms.

Reason to Choose:-

  • Trim, rotate, split and crop videos easily.
  • Work across Mac, iPhone and iPad seamlessly.
  • Wide range of effects, filters, and objects available.
  • Supports editing 4K videos without any lag.

Reason to Avoid:-

  • Lacks advanced editing options though it is a dedicated video editor.
  • Supports very limited video file formats.

# For Advanced Users

10. Lightworks

Compatibility: Windows, Mac, Linux

Best for: best for social media video creators

G2 rating: 3.5 out of 5

lightworks

Lightworks is a freemium video editor where most features are reserved for premium users. If you are a social media creator or learning video creator, Lightworks Create is best for you. If you are a professional video creator, you should opt for Lightworks Pro.

The software supports almost all file formats, and you can export videos on social media instantly. The timeline is advanced with proxy editing, autosave and background processing features. You can share projects with your teammates and work collaboratively.

Reason to Choose:-

  • Powerful and advanced timeline for quick editing.
  • Motion graphics and tilting along with advanced metadata.
  • Flexible user interface with proxy workflow and storyboard bin.
  • Suitable for collaborating works and cloud storage.

Reason to Avoid:-

  • Can crash while working with 4K videos.
  • Limited options for advanced video editing.

11. VideoPad

Compatibility: Windows

Best for: best video editor for short video creators.

G2 rating: 4.1 out of 5

videopad

VideoPad by NCH Software is an intuitive video editor that supports over 60 different video file formats. There are tools available for basic editing such as trimming and cropping. Besides, there are various effects and transitions available to apply on your video.

The video editor also lets you edit audio files and you can edit 360-degree videos as well. There are video stabilization and chroma key effect available. The video editor is available free for non-commercial use with certain limitations that you can overcome with its premium plan.

Reason to Choose:-

  • Edit in Storybook or Timeline mode and perfect all basic editing works.
  • Audio editing options with different audio effects.
  • Add 3D video effects, special filters, and change video speed.
  • Supports a wide range of video file formats.

Reason to Avoid:-

  • Can crash while editing 4K videos.
  • Lacks advanced editing options.

12. VSDC Free Video Editor

Compatibility: Windows only.

Best for: Free feature-rich video editing suite

G2 rating: 4.0 out of 5

vsdc

VSDC Free Video Editor is a free suite that includes both video and audio editor. You can use the software for recording screen as well as voiceovers. The software is suitable for low-end computers as it is a lightweight application.

Apart from basic editing, you can edit 360 videos. Starting from color correction and zooming to split-screen effect and chroma key, it is full-fledged feature-rich software. For more advanced features, you can opt for VSDC Video Editor Pro version.

Reason to Choose:-

  • Zooming, panning, and color correction options.
  • Wide range of effects and filters present.
  • Chrome key option as well as 360 degree video editing.
  • Work with multiple layers and sync objects perfectly.

Reason to Avoid:-

  • Lacks advanced video editing options.
  • No masking or video stabilization option available.

Part 5: Proprietary Video Editing Software

If you are a regular video creator and you want to invest in video editing to improve the quality of your video content, you have to opt for a proprietary video editing software. All professional video creators prefer proprietary video editing software over freeware and freemium video editors. Here are the best premium video videos with the most advanced video editing options.

# For Beginner Users

13. Filmora

Compatibility: Windows and Mac.

Best for: Best video editors for YouTubers and vloggers

G2 rating: 4.4 out of 5

filmora video editor

Wondershare Filmora is a feature-rich video editor but an intuitive user interface. Therefore, it is perfectly suitable for beginners who want all the features and tools for advanced video editing without a steep learning curve. Filmora is also useful if you want to record screen or webcam video.

Starting from tons of video effects and transitions to a large stock library and graphical elements, Filmora is tailor-made for editing all types of videos. It also supports a wide range of file formats and you can edit 4K videos as well as audio files comfortably.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Reason to Choose:-

  • Trim, split, join, crop and work with multiple video and audio clips.
  • Large collection of video and audio effects, transitions, and graphical elements.
  • Large stock library of free media files and animations.
  • Work with multiple layers and clips effortlessly on its smooth timeline.

Reason to Avoid:-

  • The processing time for videos could be on the higher side.

14. Camtasia

Compatibility: Windows and Mac.

Best for: Teachers and students to edit tutorial videos

G2 rating: 4.6 out of 5

camtasia video editing software

Camtasia by Techsmith is a premium video editor and it is equally popular as a video recorder. It is particularly useful for recording and editing tutorial videos as there are different templates available. Coming to video editing part, you can perform all the basic video editing works instantly.

There are various trendy effects, transitions, and presets available. You can remove green screen and apply different frames for video compatibility on different devices. Besides, you can upload the editing video different on different platforms instantly.

Reason to Choose:-

  • Quick trimming, splitting, cropping options.
  • Large collection of templates and presets.
  • Wide range of effects, annotations, and transitions.
  • Import, export, and share different file formats.

Reason to Avoid:-

  • No motion tracking option.
  • Reports of frequent crashes.

15. Final Cut Pro

Compatibility: Mac only.

Best for: best professional video editors for Mac users

G2 rating: 4.4 out of 5

final cut pro

Final Cut Pro from Apple is an extremely popular premium video editor among professional video creators who are Mac users. It is a powerful and advanced video editor that can handle high resolution videos smoothly. It is a perfect mix of standard and advanced video editing features.

Starting from editing multicam and VR videos to 3D and 360 degree videos, Final Cut Pro is suitable for all. There are unlimited presets and effects present and you can edit 4K videos as well as large video files smoothly.

Reason to Choose:-

  • Basic and advanced video and audio editing features.
  • Supports editing all the different video types such as 3D, 4K, VR videos.
  • Supports plug-ins, external tools and cinematic effects.
  • Renders high resolution, large video files in short time.

Reason to Avoid:-

  • Learning curve is quite steep.
  • Pricing is on the higher side.

# For Beginner Users

16. Adobe Premiere Pro

Compatibility: Windows only.

Best for: best professional video editing software for most people

G2 rating: 4.5 out of 5

adobe premiere pro

Adobe Premiere Pro is the ultimate video editor in the professional video editing world. You get all the different advanced features of video editing packed in the application. Even though the learning curve is steep, Adobe Premiere Pro is one of the most used video editors in professional video creation.

Adobe Premiere Pro supports all the different video file formats and you can edit various videos simultaneously. It is a perfect tool for editing a large video project collaboratively. It supports editing VR videos, 3D videos, as well as multicam videos.

Reason to Choose:-

  • Standard and advanced editing options with quick rendering.
  • Suitable for multi-tasking and collaborative work in video editing.
  • Supports almost all types of videos and audio file formats.
  • Flexible and configurable user interface and advanced timeline.

Reason to Avoid:-

  • Learning curve is very steep.
  • Not suitable for low-end computers.

17. Vegas Pro

Compatibility: Windows only.

Best for: Video & audio editing for professionals

G2 rating: 4.2 out of 5

vegas

Vegas Pro from Sony is a professional video and audio editor. You can work with multiple video and audio files and you can choose from timeline or storyboard layout. In fact, there are options for nested timeline and multicam editing. The customized workflow and layouts make the application suitable for everyone.

You can enhance your video with its large collection of filters, effects, and titles. There are options for keyframing, scene detection, color correction, and light adjustments. The artificial intelligence makes editing faster with automation control.

Reason to Choose:-

  • Powerful timeline and storyboard mode with keyframing.
  • Advanced HDR color correction and grading.
  • Artificial intelligence for quick and repeated editing.
  • Multicam editing, motion tracking, and support for 3D videos.

Reason to Avoid:-

  • Stability of the application is questionable.
  • Pricing is steep and lacks tutorial guide.

18. Hitfilm Express

Compatibility: Windows and Mac

Best for: Best for video effects lovers

G2 rating: 4.4 out of 5

hitfilm express

Hitfilm Express is particularly popular for its unlimited video effects that make the video stand out easily. The user interface is quite simple to use, and you can apply effects to turn your raw video into professional video instantly. In fact, it has the largest VFX toolkit with industry-grade effects.

You can edit 4K videos, and there are options for motion tracking and video animations. You can also opt for color correction and grading. You can also edit vertical videos and upload them on social media platforms. You can also edit audio clips and use composting and layering features to enhance your video.

Reason to Choose:-

  • Advanced timeline for better workflow.
  • Standard and advanced video editing options.
  • Largest collection of video effects of different categories.
  • Color grading, correction, and free training and support.

Reason to Avoid:-

  • Lacks green screen editing option.
  • Rendering is not always swift.

Part 6: How to Choose the Suitable Video Editor?

The most important part of video editing is to choose the most suitable video editor for your videos. Here are some important factors to consider while choosing a video editor.

1. Budget and Price: If you are getting started, you can opt for a free video editor. But eventually, you have to go for a premium video editor if you are serious about video editing. You should opt for that video editor that fits your budget and offers more features for the price charged in comparison to its competitors.

2. Learning Curve: You should always opt for a video editor that has a low learning curve. If the video editor is complicated to operate, you will get frustrated, and you won’t be able to unlock the full potential of the video editor. Besides, you will have to lose a lot of time in learning and perfecting the usage of the application.

3. Stock Library: The video editor you are choosing must have a sizeable stock media library. A stock library is where you can find video clips and audio clips that are free to use for everyone. You can incorporate them into your video to enhance the content quality and bring variety to your audiences.

4. Audio control: Video editing is incomplete without proper audio editing. Your video editor should have a separate timeline for audio clips so that you can place them perfect to go in sync with the video clips. Some video editors have dedicated options for audio mixing and editing as per requirements.

5. upport video formats: Your video editor must support a wide range of video file formats that you have to include from time to time. If it supports only the popular file formats, you will not be able to include the interesting videos you may get from different sources which the video editor does not support.

6. Software stability: If you need to edit high-resolution videos, you have to ensure that the video editor you are choosing can stay stable throughout. There are many popular video editors available that become unstable while editing and rendering high-resolution videos. You have to read reviews to come to a conclusion about software stability.

7. Customer Support: Last but most importantly, your video editor must have a good customer support team. In your video editing journey, you will need the help of technical customer support to clarify issues related to the software so that you can excel in your video editing sessions.

Part 7: Video Editing Tips for Beginners

Here are some basic video editing tips that you should keep in mind while editing any video.

1. Try Tight Cuts: Your video should not be too long so that it gets boring for the viewers. Therefore, you have to make tight cuts which means you have to cut out pauses, gaps between dialogs, and anything that is unnecessary for viewers. If you think that tight cuts will take more time than usual, you can consider reshooting the part to save time.

2. Put The Story Before The Footage: When you are shooting a planned video, you must be shooting the video with multiple cameras from different angles. While editing and choosing the perfect angle for a certain video segment, you have to select the one that enhances the story you are telling through your video. For example, in an interview video, you should know when to emphasize and show close angles to capture the emotion of the speaker.

3. Chop Out Mistakes: The most basic work in video editing is to cut out the mistakes. This is because you are sure to make mistakes while shooting, and you will reshoot a lot of mistakes to correct them. Therefore, take your time to chop out mistakes but make sure that the video feels continuous, and if required, you can reshoot. To avoid mistakes in action, you can use different camera angles, blur portions, and bleep out certain words.

4. Learn to use color: Color correction and adjustment is a majorly neglected part of video editing that can make your video different from others. When you are shooting in outdoor conditions, the color of the video could get disturbed depending on the color of your dress as well as your surrounding. While editing, you need to correct them so that the video looks visually pleasing to the eyes.

5. Cut to music: Audio plays a very important role in any video, and hence, you should not neglect it. Always opt for a video editor that has a good collection of stock music so that you can apply them to your video in appropriate places. Music helps to break the monotony and grab the attention of the audience instantly.

6. Back up your work: It takes hours to shoot a video but only a second to lose it. Instead of blindingly relying on your storage device, you should take back up of your work on multiple devices. Taking backup in the cloud storage area is the best option as you can access your work from anywhere.

Part 8: Frequently Asked Questions of Video Editor

What is the best video editor?

Wondershare Filmora is the best video editor as it has the perfect mix of standard and advanced video editing options. The user interface is intuitive and easy to operate for every video creator.

What editor do YouTubers use on PC?

The most commonly used video editors by YouTubers are Final Cut Pro, Adobe Premiere Pro and Filmora. Unless you are a pro in video editing, we recommend Filmora and Shotcut for your YouTube videos.

How can I edit videos for free?

If you are a Windows user, you can use Microsoft Photos and Openshot for editing your videos for free. For Mac users, iMovie is the best free video editor with balanced features.

Does Windows 10 have a free video editor?

Yes, Windows 10 does come with a free video editor and it is called Microsoft Photos. You can edit your photos and videos with the application.

Is Filmora Free?

No, Filmora is a premium video editor. However, you can download its free trial version to understand its features and functionalities. Thereafter, you can purchase its premium plan as per your suitability.

02 [Editor’s Top 3 Picks ](#Part 2)

03 [Open-Source Video Editors](#Part 3)

04 [Freemium and Freeware Video Editors](#Part 4)

05 [Proprietary Video Editing Software](#Part 5)

06 [How to Choose the Suitable Video Editor](#Part 6)

07 [Video Editing Tips for Newbies](#Part 7)

08 [Frequently Asked Questions of Video Editor](#Part 8)

Part 1: Video Editing Basics

Before going to the best video editors, you should be aware of the basics of video editing. Here are the basic concepts of video editing that you must know as they are common across all video editors.

1. The Timeline: The timeline is an area of a video editor where you place your video clips sequentially. When you play the video after editing, the video will play from the start of the timeline and finish at the end of the timeline where your video content ends. The timeline is where you can place your audio clips, video effects, and graphical elements as per your requirements.

2. The Canvas: The canvas is an area of a video editor where you view your video clips frame by frame. The canvas allows you to edit the video starting from cropping to adding graphical elements. You can view all the changes you make to the video before applying them permanently.

3. Basic editing: The basic editing of a video includes splitting and trimming out important parts of a large video file and, thereafter, joining the different video clips to make an engaging video. The basic editing also includes adding audio clips, adjusting video parameters such as color, brightness, contrast as well as adding texts to the video.

4. Aspect Ratio: The aspect ratio of a video represents the ratio of width to height of the video in terms of pixels. For example, a video with aspect ratio of 16:9 means the video is 1920p x 1080p. You can edit the aspect ratio depending on where you want to publish the video. For example, social media videos use 1:1 and 9: 16 aspect ratio, tablets use 4:3 aspect ratio, and 16:9 is the standard aspect ratio.

5. B-roll: B-roll is a secondary video footage that you can add to your primary video(A-roll) to enhance the video creativity and aesthetic value. B-roll could be a cinematic shot, a slow-motion footage, a close-up shot from different angles, as well as a shot mixed with wide-angle, pans, and tilts.

6. Frame Rate: Frame rate refers to the number of images or frames displayed per second in a video. In short, frame rate refers to frames per second in a video. For example, a video of 30fps means the video is showing 30 different images per second. The 24fps is used for movies and the 30fps is used for online and TV videos. Even 60fps videos are becoming common as they produce a smoother video experience.

Part 2: Editor’s Top 3 Picks - Choose The Best Video Editor

Best Video Editor for All Creators - Filmora

Wondershare Filmora is the ideal video editor with an intuitive user interface. You get all the standard and advanced video editing features packed into its platform. You can record videos of external webcam and computer screen as well. There are unlimited video effects and graphical elements to turn your raw videos into eye-catching videos instantly.

Best for Professional Editing - Premiere Pro

Adobe Premium Pro is the best professional video editor where all the advanced features of video editing are available. The software supports editing multiple projects simultaneously. You can edit VR, Multicam, and 3D videos as well. It is a perfect platform for a professional video editing team to work in sync.

Best for Online Video Editing - WeVideo

WeVideo is by far the best online video editor with 30 million users. Starting from standard video editing options and uploading directly to social media platforms, WeVideo is a full-fledged video editor. You can also record videos and create your own video templates. Moreover, you can collaborate with other video creators and make the best use of the unlimited stock media library.

Part 3: Open-Source Video Editors

Open-source video editors have compatibility with all the desktop operating systems. Moreover, due to their codes readily available online, these video editing software applications are available completely free of cost. Here are the best open-source video editors for beginners and experienced users.

# For Beginner Users

1. Blender

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor with balanced features

G2 rating: 4.5 out of 5

blender video editor software

Blender is an open-source video editing suite that is popular for its 3D models. Since it is a suite, you can use the platform not only for video editing but also for creating animated videos and games.

Starting from basic video editing such as trim and split to advance video editing such as masking and color adjustment, all options are readily available. Besides, there are options for audio mixing and live preview of editing works.

Reason to Choose:-

  • Video cropping, trimming, splitting, joining, and adjusting speed.
  • Different slots to add videos, images, scenes, audio clips, effects and masks.
  • Different transitions, filters, effects, waveforms, and keyframes available.
  • Create 3D models and animated videos with proper audio mixing.

Reason to Avoid:-

  • Takes time to get used to the platform.
  • Reports of bugs have become a regular occurrence.

2. Avidemux

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for basic editing

G2 rating: 4.4 out of 5

avidemux

Avidemux from Soundforge is a lightweight and basic video editor. Starting from trimming and cutting videos to applying filters and encoding videos, all the options are readily available. The software supports a wide range of video file formats for editing.

The platform also supports scripting through which you can automate tasks to perform on videos. Besides, there are options for color adjustments, video conversion, and advanced interlacing. The simple user interface is perfect for beginners to edit videos intuitively.

Reason to Choose:-

  • Quick video editing for trimming, cutting, rotating, and cropping.
  • Change speed and use different filters for color adjustments and subtitles.
  • Supports different video file formats in import and export.
  • The user interface is simple and suitable for beginners.

Reason to Avoid:-

  • Does not have a traditional timeline for video editing.
  • Limited effects, filters, and advanced features.

3. Kdenlive

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for all

G2 rating: 4.3 out of 5

kdenlive editor software

Kdenlive video editor is a versatile video editor with standard and advanced video editing features balanced properly. The open-source software allows multi-track timeline and supports dual monitor setup for video editing. The user interface is simple, and you can configure it as per your preference.

Kdenlive supports a wide range of video and audio files, and you can use configurable keyboard shortcuts for easy operation. The automatic backup feature is highly useful in the professional video editing world. Similarly, the presence of keyframe-based effects and advanced effects can make a video stand out.

Reason to Choose:-

  • Multi-track timeline for working with multiple video and audio clips.
  • Keyframeable effects, transitions, color correction and unlimited online resources.
  • Vast set of options for creating stunning texts and titles.
  • Smooth preview, configurable interface, and automatic backup.

Reason to Avoid:-

  • Lacks GPU acceleration and hence, slow response at times.
  • Speed adjustment effect is not efficient.

# For Advanced Users

4. OpenShot

Compatibility: Windows, Mac, Linux, Chrome OS

Best for: Best open source editor for all desktop users

G2 rating: 4.4 out of 5

openshot

OpenShot is a cross-platform, open-source video editor where you can work on one project on different operating systems. It works on keyframe animation framework, and you can choose from different interpolations. The platform offers you to work with unlimited video and audio clips as well as layers.

You can perform all the basic video editing operations as well as go for advanced editing. The features and tools are well-balanced for regular as well as professional video editing. Starting from video effects and audio mixing to chroma key and time-mapping, everything is available under one roof.

Reason to Choose:-

  • Basic video editing with panning, zooming, and scrolling features.
  • Wide range of transitions, effects, time and speed control.
  • Time-mapping, audio mixing, overlays, and composting.
  • Supports 3D animations and objects, templates for titles and sub-titles.

Reason to Avoid:-

  • Hardware acceleration is not very powerful.
  • Not suitable for 4K video editing as it gets extremely slow.

5. Shotcut

Compatibility: Windows, Mac, Linux

Best for: Best for video editors who love filters and effects

G2 rating: 4.2 out of 5

shotcut

Shotcut is another open-source and cross-platform video editor with a professional user interface. The software supports importing different file formats of video and audio files. It is suitable for editing 4K videos, and it is a full-fledged audio editor as well.

Its vast video filters and effects are comparable to premium video editors. You can work with multi-track timeline and keyframes with markers and rangers. Besides, you can keep notes on your project easily. Overall, it is a balanced video editor in terms of features and functionalities.

Reason to Choose:-

  • Wide categories of video effects, transitions, and filters.
  • Multi-track and multi-format timeline and detailed audio editor.
  • Standard and advanced editing options with hardware acceleration.
  • Export video in high-resolution and in different formats.

Reason to Avoid:-

  • The user interface can take some time to get used to.
  • The stock media library is rather limited.

6. NATRON

Compatibility: Windows, Mac, Linux

Best for: Best open-source video editor with visual effects

G2 rating: 3.5 out of 5

natron video editor

NATRON is a robust video editor with powerful tracking tool for 2D and planar tracking. You can work with multiple layers and clips and avail various keying options on your video editing project. In fact, it is a full-fledged video compositing software for better video production with multi-layer structure.

The hardware acceleration of the software produces faster rendering. You get to work with presets, tracker nodes, rotoscoping, multi-plane and motion editing. The option of multi-view workflow along with real-time playback is extremely useful while editing multicam videos.

Reason to Choose:-

  • Superior visual effects and motion editing.
  • Multi-tasking with multi-view workflow.
  • Option of rotoscoping and python scripting.
  • Supports different open-source plugins.

Reason to Avoid:-

  • The user interface is quite advanced and needs some learning time.
  • It gets unstable and slow while previewing high-resolution videos.

Part 4: Freemium and Freeware Video Editors

Freeware video editors are available completely free of cost and they are mostly exclusive to a certain operating system. On the other hand, freemium video editors have certain features completely free while it charges users a small fee for certain advanced features. Here is the list of the best freemium and freeware video editors.

# For Beginner Users

7. ActivePresenter

Compatibility: Windows and Mac

Best for: best video editing software for learning videos.

G2 rating: 4.5 out of 5

active presenter

ActivePresenter from AtomiSystems is a video editor with screen recording options. The software is particularly useful in making and editing learning videos. There are different templates available for editing videos quickly. Besides, you can use the platform for standard editing options for any video.

Starting from working with multiple timelines to making videos interactive and responsive, there are various out-of-box features. Moreover, you can edit your audio and export your edited video in different file formats.

Reason to Choose:-

  • Multiple timelines for editing various video and audio clips.
  • Basic video and audio editing options and greenscreen effects.
  • Webcam and screen recording with audio from different sources.
  • Export videos with different file formats, HTML, xAPI, SCORM and much more.

Reason to Avoid:-

  • The learning curve is slightly steep.
  • Not suitable for editing all types of videos.

8. Microsoft Photos

Compatibility: Windows

Best for: best built-in video editor for Windows users

G2 rating: 4.6 out of 5

windows photos app

Microsoft Photos is the inbuilt video editor for Windows users. The app comes pre-installed in Windows and it is mostly used for viewing photos. But there is an inbuilt video editor where you can do the basic video editing works.

You can trim a video, add texts, and apply 3D effects as well as different filters available. There are also options for rotating videos, applying background music and customizing audio. The user interface is very simple for all users.

Reason to Choose:-

  • Instant basic video editing options available.
  • Apply effects, filters, as well as music.
  • Simple and intuitive user interface for everyone.
  • Comes pre-installed and completely free of cost.

Reason to Avoid:-

  • Very limited video editing options.
  • Very limited video file formats supported.

9. iMovie

Compatibility: Mac

Best for: Best built-in video editor for Mac users

G2 rating: 4.3 out of 5

imovie editor for mac

iMovie is the inbuilt video editor for Mac users as it comes pre-installed on macOS. The application is free to use and it is compatible with iPhone and iPad as well. You can perform all the basic video editing works starting from trimming to rotating videos.

Besides, there is a wide range of effects and filters available to apply on your videos. The best part is that it supports editing 4K videos. There are also various graphical elements available and you can share your video easily on different platforms.

Reason to Choose:-

  • Trim, rotate, split and crop videos easily.
  • Work across Mac, iPhone and iPad seamlessly.
  • Wide range of effects, filters, and objects available.
  • Supports editing 4K videos without any lag.

Reason to Avoid:-

  • Lacks advanced editing options though it is a dedicated video editor.
  • Supports very limited video file formats.

# For Advanced Users

10. Lightworks

Compatibility: Windows, Mac, Linux

Best for: best for social media video creators

G2 rating: 3.5 out of 5

lightworks

Lightworks is a freemium video editor where most features are reserved for premium users. If you are a social media creator or learning video creator, Lightworks Create is best for you. If you are a professional video creator, you should opt for Lightworks Pro.

The software supports almost all file formats, and you can export videos on social media instantly. The timeline is advanced with proxy editing, autosave and background processing features. You can share projects with your teammates and work collaboratively.

Reason to Choose:-

  • Powerful and advanced timeline for quick editing.
  • Motion graphics and tilting along with advanced metadata.
  • Flexible user interface with proxy workflow and storyboard bin.
  • Suitable for collaborating works and cloud storage.

Reason to Avoid:-

  • Can crash while working with 4K videos.
  • Limited options for advanced video editing.

11. VideoPad

Compatibility: Windows

Best for: best video editor for short video creators.

G2 rating: 4.1 out of 5

videopad

VideoPad by NCH Software is an intuitive video editor that supports over 60 different video file formats. There are tools available for basic editing such as trimming and cropping. Besides, there are various effects and transitions available to apply on your video.

The video editor also lets you edit audio files and you can edit 360-degree videos as well. There are video stabilization and chroma key effect available. The video editor is available free for non-commercial use with certain limitations that you can overcome with its premium plan.

Reason to Choose:-

  • Edit in Storybook or Timeline mode and perfect all basic editing works.
  • Audio editing options with different audio effects.
  • Add 3D video effects, special filters, and change video speed.
  • Supports a wide range of video file formats.

Reason to Avoid:-

  • Can crash while editing 4K videos.
  • Lacks advanced editing options.

12. VSDC Free Video Editor

Compatibility: Windows only.

Best for: Free feature-rich video editing suite

G2 rating: 4.0 out of 5

vsdc

VSDC Free Video Editor is a free suite that includes both video and audio editor. You can use the software for recording screen as well as voiceovers. The software is suitable for low-end computers as it is a lightweight application.

Apart from basic editing, you can edit 360 videos. Starting from color correction and zooming to split-screen effect and chroma key, it is full-fledged feature-rich software. For more advanced features, you can opt for VSDC Video Editor Pro version.

Reason to Choose:-

  • Zooming, panning, and color correction options.
  • Wide range of effects and filters present.
  • Chrome key option as well as 360 degree video editing.
  • Work with multiple layers and sync objects perfectly.

Reason to Avoid:-

  • Lacks advanced video editing options.
  • No masking or video stabilization option available.

Part 5: Proprietary Video Editing Software

If you are a regular video creator and you want to invest in video editing to improve the quality of your video content, you have to opt for a proprietary video editing software. All professional video creators prefer proprietary video editing software over freeware and freemium video editors. Here are the best premium video videos with the most advanced video editing options.

# For Beginner Users

13. Filmora

Compatibility: Windows and Mac.

Best for: Best video editors for YouTubers and vloggers

G2 rating: 4.4 out of 5

filmora video editor

Wondershare Filmora is a feature-rich video editor but an intuitive user interface. Therefore, it is perfectly suitable for beginners who want all the features and tools for advanced video editing without a steep learning curve. Filmora is also useful if you want to record screen or webcam video.

Starting from tons of video effects and transitions to a large stock library and graphical elements, Filmora is tailor-made for editing all types of videos. It also supports a wide range of file formats and you can edit 4K videos as well as audio files comfortably.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Reason to Choose:-

  • Trim, split, join, crop and work with multiple video and audio clips.
  • Large collection of video and audio effects, transitions, and graphical elements.
  • Large stock library of free media files and animations.
  • Work with multiple layers and clips effortlessly on its smooth timeline.

Reason to Avoid:-

  • The processing time for videos could be on the higher side.

14. Camtasia

Compatibility: Windows and Mac.

Best for: Teachers and students to edit tutorial videos

G2 rating: 4.6 out of 5

camtasia video editing software

Camtasia by Techsmith is a premium video editor and it is equally popular as a video recorder. It is particularly useful for recording and editing tutorial videos as there are different templates available. Coming to video editing part, you can perform all the basic video editing works instantly.

There are various trendy effects, transitions, and presets available. You can remove green screen and apply different frames for video compatibility on different devices. Besides, you can upload the editing video different on different platforms instantly.

Reason to Choose:-

  • Quick trimming, splitting, cropping options.
  • Large collection of templates and presets.
  • Wide range of effects, annotations, and transitions.
  • Import, export, and share different file formats.

Reason to Avoid:-

  • No motion tracking option.
  • Reports of frequent crashes.

15. Final Cut Pro

Compatibility: Mac only.

Best for: best professional video editors for Mac users

G2 rating: 4.4 out of 5

final cut pro

Final Cut Pro from Apple is an extremely popular premium video editor among professional video creators who are Mac users. It is a powerful and advanced video editor that can handle high resolution videos smoothly. It is a perfect mix of standard and advanced video editing features.

Starting from editing multicam and VR videos to 3D and 360 degree videos, Final Cut Pro is suitable for all. There are unlimited presets and effects present and you can edit 4K videos as well as large video files smoothly.

Reason to Choose:-

  • Basic and advanced video and audio editing features.
  • Supports editing all the different video types such as 3D, 4K, VR videos.
  • Supports plug-ins, external tools and cinematic effects.
  • Renders high resolution, large video files in short time.

Reason to Avoid:-

  • Learning curve is quite steep.
  • Pricing is on the higher side.

# For Beginner Users

16. Adobe Premiere Pro

Compatibility: Windows only.

Best for: best professional video editing software for most people

G2 rating: 4.5 out of 5

adobe premiere pro

Adobe Premiere Pro is the ultimate video editor in the professional video editing world. You get all the different advanced features of video editing packed in the application. Even though the learning curve is steep, Adobe Premiere Pro is one of the most used video editors in professional video creation.

Adobe Premiere Pro supports all the different video file formats and you can edit various videos simultaneously. It is a perfect tool for editing a large video project collaboratively. It supports editing VR videos, 3D videos, as well as multicam videos.

Reason to Choose:-

  • Standard and advanced editing options with quick rendering.
  • Suitable for multi-tasking and collaborative work in video editing.
  • Supports almost all types of videos and audio file formats.
  • Flexible and configurable user interface and advanced timeline.

Reason to Avoid:-

  • Learning curve is very steep.
  • Not suitable for low-end computers.

17. Vegas Pro

Compatibility: Windows only.

Best for: Video & audio editing for professionals

G2 rating: 4.2 out of 5

vegas

Vegas Pro from Sony is a professional video and audio editor. You can work with multiple video and audio files and you can choose from timeline or storyboard layout. In fact, there are options for nested timeline and multicam editing. The customized workflow and layouts make the application suitable for everyone.

You can enhance your video with its large collection of filters, effects, and titles. There are options for keyframing, scene detection, color correction, and light adjustments. The artificial intelligence makes editing faster with automation control.

Reason to Choose:-

  • Powerful timeline and storyboard mode with keyframing.
  • Advanced HDR color correction and grading.
  • Artificial intelligence for quick and repeated editing.
  • Multicam editing, motion tracking, and support for 3D videos.

Reason to Avoid:-

  • Stability of the application is questionable.
  • Pricing is steep and lacks tutorial guide.

18. Hitfilm Express

Compatibility: Windows and Mac

Best for: Best for video effects lovers

G2 rating: 4.4 out of 5

hitfilm express

Hitfilm Express is particularly popular for its unlimited video effects that make the video stand out easily. The user interface is quite simple to use, and you can apply effects to turn your raw video into professional video instantly. In fact, it has the largest VFX toolkit with industry-grade effects.

You can edit 4K videos, and there are options for motion tracking and video animations. You can also opt for color correction and grading. You can also edit vertical videos and upload them on social media platforms. You can also edit audio clips and use composting and layering features to enhance your video.

Reason to Choose:-

  • Advanced timeline for better workflow.
  • Standard and advanced video editing options.
  • Largest collection of video effects of different categories.
  • Color grading, correction, and free training and support.

Reason to Avoid:-

  • Lacks green screen editing option.
  • Rendering is not always swift.

Part 6: How to Choose the Suitable Video Editor?

The most important part of video editing is to choose the most suitable video editor for your videos. Here are some important factors to consider while choosing a video editor.

1. Budget and Price: If you are getting started, you can opt for a free video editor. But eventually, you have to go for a premium video editor if you are serious about video editing. You should opt for that video editor that fits your budget and offers more features for the price charged in comparison to its competitors.

2. Learning Curve: You should always opt for a video editor that has a low learning curve. If the video editor is complicated to operate, you will get frustrated, and you won’t be able to unlock the full potential of the video editor. Besides, you will have to lose a lot of time in learning and perfecting the usage of the application.

3. Stock Library: The video editor you are choosing must have a sizeable stock media library. A stock library is where you can find video clips and audio clips that are free to use for everyone. You can incorporate them into your video to enhance the content quality and bring variety to your audiences.

4. Audio control: Video editing is incomplete without proper audio editing. Your video editor should have a separate timeline for audio clips so that you can place them perfect to go in sync with the video clips. Some video editors have dedicated options for audio mixing and editing as per requirements.

5. upport video formats: Your video editor must support a wide range of video file formats that you have to include from time to time. If it supports only the popular file formats, you will not be able to include the interesting videos you may get from different sources which the video editor does not support.

6. Software stability: If you need to edit high-resolution videos, you have to ensure that the video editor you are choosing can stay stable throughout. There are many popular video editors available that become unstable while editing and rendering high-resolution videos. You have to read reviews to come to a conclusion about software stability.

7. Customer Support: Last but most importantly, your video editor must have a good customer support team. In your video editing journey, you will need the help of technical customer support to clarify issues related to the software so that you can excel in your video editing sessions.

Part 7: Video Editing Tips for Beginners

Here are some basic video editing tips that you should keep in mind while editing any video.

1. Try Tight Cuts: Your video should not be too long so that it gets boring for the viewers. Therefore, you have to make tight cuts which means you have to cut out pauses, gaps between dialogs, and anything that is unnecessary for viewers. If you think that tight cuts will take more time than usual, you can consider reshooting the part to save time.

2. Put The Story Before The Footage: When you are shooting a planned video, you must be shooting the video with multiple cameras from different angles. While editing and choosing the perfect angle for a certain video segment, you have to select the one that enhances the story you are telling through your video. For example, in an interview video, you should know when to emphasize and show close angles to capture the emotion of the speaker.

3. Chop Out Mistakes: The most basic work in video editing is to cut out the mistakes. This is because you are sure to make mistakes while shooting, and you will reshoot a lot of mistakes to correct them. Therefore, take your time to chop out mistakes but make sure that the video feels continuous, and if required, you can reshoot. To avoid mistakes in action, you can use different camera angles, blur portions, and bleep out certain words.

4. Learn to use color: Color correction and adjustment is a majorly neglected part of video editing that can make your video different from others. When you are shooting in outdoor conditions, the color of the video could get disturbed depending on the color of your dress as well as your surrounding. While editing, you need to correct them so that the video looks visually pleasing to the eyes.

5. Cut to music: Audio plays a very important role in any video, and hence, you should not neglect it. Always opt for a video editor that has a good collection of stock music so that you can apply them to your video in appropriate places. Music helps to break the monotony and grab the attention of the audience instantly.

6. Back up your work: It takes hours to shoot a video but only a second to lose it. Instead of blindingly relying on your storage device, you should take back up of your work on multiple devices. Taking backup in the cloud storage area is the best option as you can access your work from anywhere.

Part 8: Frequently Asked Questions of Video Editor

What is the best video editor?

Wondershare Filmora is the best video editor as it has the perfect mix of standard and advanced video editing options. The user interface is intuitive and easy to operate for every video creator.

What editor do YouTubers use on PC?

The most commonly used video editors by YouTubers are Final Cut Pro, Adobe Premiere Pro and Filmora. Unless you are a pro in video editing, we recommend Filmora and Shotcut for your YouTube videos.

How can I edit videos for free?

If you are a Windows user, you can use Microsoft Photos and Openshot for editing your videos for free. For Mac users, iMovie is the best free video editor with balanced features.

Does Windows 10 have a free video editor?

Yes, Windows 10 does come with a free video editor and it is called Microsoft Photos. You can edit your photos and videos with the application.

Is Filmora Free?

No, Filmora is a premium video editor. However, you can download its free trial version to understand its features and functionalities. Thereafter, you can purchase its premium plan as per your suitability.

02 [Editor’s Top 3 Picks ](#Part 2)

03 [Open-Source Video Editors](#Part 3)

04 [Freemium and Freeware Video Editors](#Part 4)

05 [Proprietary Video Editing Software](#Part 5)

06 [How to Choose the Suitable Video Editor](#Part 6)

07 [Video Editing Tips for Newbies](#Part 7)

08 [Frequently Asked Questions of Video Editor](#Part 8)

Part 1: Video Editing Basics

Before going to the best video editors, you should be aware of the basics of video editing. Here are the basic concepts of video editing that you must know as they are common across all video editors.

1. The Timeline: The timeline is an area of a video editor where you place your video clips sequentially. When you play the video after editing, the video will play from the start of the timeline and finish at the end of the timeline where your video content ends. The timeline is where you can place your audio clips, video effects, and graphical elements as per your requirements.

2. The Canvas: The canvas is an area of a video editor where you view your video clips frame by frame. The canvas allows you to edit the video starting from cropping to adding graphical elements. You can view all the changes you make to the video before applying them permanently.

3. Basic editing: The basic editing of a video includes splitting and trimming out important parts of a large video file and, thereafter, joining the different video clips to make an engaging video. The basic editing also includes adding audio clips, adjusting video parameters such as color, brightness, contrast as well as adding texts to the video.

4. Aspect Ratio: The aspect ratio of a video represents the ratio of width to height of the video in terms of pixels. For example, a video with aspect ratio of 16:9 means the video is 1920p x 1080p. You can edit the aspect ratio depending on where you want to publish the video. For example, social media videos use 1:1 and 9: 16 aspect ratio, tablets use 4:3 aspect ratio, and 16:9 is the standard aspect ratio.

5. B-roll: B-roll is a secondary video footage that you can add to your primary video(A-roll) to enhance the video creativity and aesthetic value. B-roll could be a cinematic shot, a slow-motion footage, a close-up shot from different angles, as well as a shot mixed with wide-angle, pans, and tilts.

6. Frame Rate: Frame rate refers to the number of images or frames displayed per second in a video. In short, frame rate refers to frames per second in a video. For example, a video of 30fps means the video is showing 30 different images per second. The 24fps is used for movies and the 30fps is used for online and TV videos. Even 60fps videos are becoming common as they produce a smoother video experience.

Part 2: Editor’s Top 3 Picks - Choose The Best Video Editor

Best Video Editor for All Creators - Filmora

Wondershare Filmora is the ideal video editor with an intuitive user interface. You get all the standard and advanced video editing features packed into its platform. You can record videos of external webcam and computer screen as well. There are unlimited video effects and graphical elements to turn your raw videos into eye-catching videos instantly.

Best for Professional Editing - Premiere Pro

Adobe Premium Pro is the best professional video editor where all the advanced features of video editing are available. The software supports editing multiple projects simultaneously. You can edit VR, Multicam, and 3D videos as well. It is a perfect platform for a professional video editing team to work in sync.

Best for Online Video Editing - WeVideo

WeVideo is by far the best online video editor with 30 million users. Starting from standard video editing options and uploading directly to social media platforms, WeVideo is a full-fledged video editor. You can also record videos and create your own video templates. Moreover, you can collaborate with other video creators and make the best use of the unlimited stock media library.

Part 3: Open-Source Video Editors

Open-source video editors have compatibility with all the desktop operating systems. Moreover, due to their codes readily available online, these video editing software applications are available completely free of cost. Here are the best open-source video editors for beginners and experienced users.

# For Beginner Users

1. Blender

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor with balanced features

G2 rating: 4.5 out of 5

blender video editor software

Blender is an open-source video editing suite that is popular for its 3D models. Since it is a suite, you can use the platform not only for video editing but also for creating animated videos and games.

Starting from basic video editing such as trim and split to advance video editing such as masking and color adjustment, all options are readily available. Besides, there are options for audio mixing and live preview of editing works.

Reason to Choose:-

  • Video cropping, trimming, splitting, joining, and adjusting speed.
  • Different slots to add videos, images, scenes, audio clips, effects and masks.
  • Different transitions, filters, effects, waveforms, and keyframes available.
  • Create 3D models and animated videos with proper audio mixing.

Reason to Avoid:-

  • Takes time to get used to the platform.
  • Reports of bugs have become a regular occurrence.

2. Avidemux

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for basic editing

G2 rating: 4.4 out of 5

avidemux

Avidemux from Soundforge is a lightweight and basic video editor. Starting from trimming and cutting videos to applying filters and encoding videos, all the options are readily available. The software supports a wide range of video file formats for editing.

The platform also supports scripting through which you can automate tasks to perform on videos. Besides, there are options for color adjustments, video conversion, and advanced interlacing. The simple user interface is perfect for beginners to edit videos intuitively.

Reason to Choose:-

  • Quick video editing for trimming, cutting, rotating, and cropping.
  • Change speed and use different filters for color adjustments and subtitles.
  • Supports different video file formats in import and export.
  • The user interface is simple and suitable for beginners.

Reason to Avoid:-

  • Does not have a traditional timeline for video editing.
  • Limited effects, filters, and advanced features.

3. Kdenlive

Compatibility: Windows, Mac, Linux

Best for: best open-source video editor for all

G2 rating: 4.3 out of 5

kdenlive editor software

Kdenlive video editor is a versatile video editor with standard and advanced video editing features balanced properly. The open-source software allows multi-track timeline and supports dual monitor setup for video editing. The user interface is simple, and you can configure it as per your preference.

Kdenlive supports a wide range of video and audio files, and you can use configurable keyboard shortcuts for easy operation. The automatic backup feature is highly useful in the professional video editing world. Similarly, the presence of keyframe-based effects and advanced effects can make a video stand out.

Reason to Choose:-

  • Multi-track timeline for working with multiple video and audio clips.
  • Keyframeable effects, transitions, color correction and unlimited online resources.
  • Vast set of options for creating stunning texts and titles.
  • Smooth preview, configurable interface, and automatic backup.

Reason to Avoid:-

  • Lacks GPU acceleration and hence, slow response at times.
  • Speed adjustment effect is not efficient.

# For Advanced Users

4. OpenShot

Compatibility: Windows, Mac, Linux, Chrome OS

Best for: Best open source editor for all desktop users

G2 rating: 4.4 out of 5

openshot

OpenShot is a cross-platform, open-source video editor where you can work on one project on different operating systems. It works on keyframe animation framework, and you can choose from different interpolations. The platform offers you to work with unlimited video and audio clips as well as layers.

You can perform all the basic video editing operations as well as go for advanced editing. The features and tools are well-balanced for regular as well as professional video editing. Starting from video effects and audio mixing to chroma key and time-mapping, everything is available under one roof.

Reason to Choose:-

  • Basic video editing with panning, zooming, and scrolling features.
  • Wide range of transitions, effects, time and speed control.
  • Time-mapping, audio mixing, overlays, and composting.
  • Supports 3D animations and objects, templates for titles and sub-titles.

Reason to Avoid:-

  • Hardware acceleration is not very powerful.
  • Not suitable for 4K video editing as it gets extremely slow.

5. Shotcut

Compatibility: Windows, Mac, Linux

Best for: Best for video editors who love filters and effects

G2 rating: 4.2 out of 5

shotcut

Shotcut is another open-source and cross-platform video editor with a professional user interface. The software supports importing different file formats of video and audio files. It is suitable for editing 4K videos, and it is a full-fledged audio editor as well.

Its vast video filters and effects are comparable to premium video editors. You can work with multi-track timeline and keyframes with markers and rangers. Besides, you can keep notes on your project easily. Overall, it is a balanced video editor in terms of features and functionalities.

Reason to Choose:-

  • Wide categories of video effects, transitions, and filters.
  • Multi-track and multi-format timeline and detailed audio editor.
  • Standard and advanced editing options with hardware acceleration.
  • Export video in high-resolution and in different formats.

Reason to Avoid:-

  • The user interface can take some time to get used to.
  • The stock media library is rather limited.

6. NATRON

Compatibility: Windows, Mac, Linux

Best for: Best open-source video editor with visual effects

G2 rating: 3.5 out of 5

natron video editor

NATRON is a robust video editor with powerful tracking tool for 2D and planar tracking. You can work with multiple layers and clips and avail various keying options on your video editing project. In fact, it is a full-fledged video compositing software for better video production with multi-layer structure.

The hardware acceleration of the software produces faster rendering. You get to work with presets, tracker nodes, rotoscoping, multi-plane and motion editing. The option of multi-view workflow along with real-time playback is extremely useful while editing multicam videos.

Reason to Choose:-

  • Superior visual effects and motion editing.
  • Multi-tasking with multi-view workflow.
  • Option of rotoscoping and python scripting.
  • Supports different open-source plugins.

Reason to Avoid:-

  • The user interface is quite advanced and needs some learning time.
  • It gets unstable and slow while previewing high-resolution videos.

Part 4: Freemium and Freeware Video Editors

Freeware video editors are available completely free of cost and they are mostly exclusive to a certain operating system. On the other hand, freemium video editors have certain features completely free while it charges users a small fee for certain advanced features. Here is the list of the best freemium and freeware video editors.

# For Beginner Users

7. ActivePresenter

Compatibility: Windows and Mac

Best for: best video editing software for learning videos.

G2 rating: 4.5 out of 5

active presenter

ActivePresenter from AtomiSystems is a video editor with screen recording options. The software is particularly useful in making and editing learning videos. There are different templates available for editing videos quickly. Besides, you can use the platform for standard editing options for any video.

Starting from working with multiple timelines to making videos interactive and responsive, there are various out-of-box features. Moreover, you can edit your audio and export your edited video in different file formats.

Reason to Choose:-

  • Multiple timelines for editing various video and audio clips.
  • Basic video and audio editing options and greenscreen effects.
  • Webcam and screen recording with audio from different sources.
  • Export videos with different file formats, HTML, xAPI, SCORM and much more.

Reason to Avoid:-

  • The learning curve is slightly steep.
  • Not suitable for editing all types of videos.

8. Microsoft Photos

Compatibility: Windows

Best for: best built-in video editor for Windows users

G2 rating: 4.6 out of 5

windows photos app

Microsoft Photos is the inbuilt video editor for Windows users. The app comes pre-installed in Windows and it is mostly used for viewing photos. But there is an inbuilt video editor where you can do the basic video editing works.

You can trim a video, add texts, and apply 3D effects as well as different filters available. There are also options for rotating videos, applying background music and customizing audio. The user interface is very simple for all users.

Reason to Choose:-

  • Instant basic video editing options available.
  • Apply effects, filters, as well as music.
  • Simple and intuitive user interface for everyone.
  • Comes pre-installed and completely free of cost.

Reason to Avoid:-

  • Very limited video editing options.
  • Very limited video file formats supported.

9. iMovie

Compatibility: Mac

Best for: Best built-in video editor for Mac users

G2 rating: 4.3 out of 5

imovie editor for mac

iMovie is the inbuilt video editor for Mac users as it comes pre-installed on macOS. The application is free to use and it is compatible with iPhone and iPad as well. You can perform all the basic video editing works starting from trimming to rotating videos.

Besides, there is a wide range of effects and filters available to apply on your videos. The best part is that it supports editing 4K videos. There are also various graphical elements available and you can share your video easily on different platforms.

Reason to Choose:-

  • Trim, rotate, split and crop videos easily.
  • Work across Mac, iPhone and iPad seamlessly.
  • Wide range of effects, filters, and objects available.
  • Supports editing 4K videos without any lag.

Reason to Avoid:-

  • Lacks advanced editing options though it is a dedicated video editor.
  • Supports very limited video file formats.

# For Advanced Users

10. Lightworks

Compatibility: Windows, Mac, Linux

Best for: best for social media video creators

G2 rating: 3.5 out of 5

lightworks

Lightworks is a freemium video editor where most features are reserved for premium users. If you are a social media creator or learning video creator, Lightworks Create is best for you. If you are a professional video creator, you should opt for Lightworks Pro.

The software supports almost all file formats, and you can export videos on social media instantly. The timeline is advanced with proxy editing, autosave and background processing features. You can share projects with your teammates and work collaboratively.

Reason to Choose:-

  • Powerful and advanced timeline for quick editing.
  • Motion graphics and tilting along with advanced metadata.
  • Flexible user interface with proxy workflow and storyboard bin.
  • Suitable for collaborating works and cloud storage.

Reason to Avoid:-

  • Can crash while working with 4K videos.
  • Limited options for advanced video editing.

11. VideoPad

Compatibility: Windows

Best for: best video editor for short video creators.

G2 rating: 4.1 out of 5

videopad

VideoPad by NCH Software is an intuitive video editor that supports over 60 different video file formats. There are tools available for basic editing such as trimming and cropping. Besides, there are various effects and transitions available to apply on your video.

The video editor also lets you edit audio files and you can edit 360-degree videos as well. There are video stabilization and chroma key effect available. The video editor is available free for non-commercial use with certain limitations that you can overcome with its premium plan.

Reason to Choose:-

  • Edit in Storybook or Timeline mode and perfect all basic editing works.
  • Audio editing options with different audio effects.
  • Add 3D video effects, special filters, and change video speed.
  • Supports a wide range of video file formats.

Reason to Avoid:-

  • Can crash while editing 4K videos.
  • Lacks advanced editing options.

12. VSDC Free Video Editor

Compatibility: Windows only.

Best for: Free feature-rich video editing suite

G2 rating: 4.0 out of 5

vsdc

VSDC Free Video Editor is a free suite that includes both video and audio editor. You can use the software for recording screen as well as voiceovers. The software is suitable for low-end computers as it is a lightweight application.

Apart from basic editing, you can edit 360 videos. Starting from color correction and zooming to split-screen effect and chroma key, it is full-fledged feature-rich software. For more advanced features, you can opt for VSDC Video Editor Pro version.

Reason to Choose:-

  • Zooming, panning, and color correction options.
  • Wide range of effects and filters present.
  • Chrome key option as well as 360 degree video editing.
  • Work with multiple layers and sync objects perfectly.

Reason to Avoid:-

  • Lacks advanced video editing options.
  • No masking or video stabilization option available.

Part 5: Proprietary Video Editing Software

If you are a regular video creator and you want to invest in video editing to improve the quality of your video content, you have to opt for a proprietary video editing software. All professional video creators prefer proprietary video editing software over freeware and freemium video editors. Here are the best premium video videos with the most advanced video editing options.

# For Beginner Users

13. Filmora

Compatibility: Windows and Mac.

Best for: Best video editors for YouTubers and vloggers

G2 rating: 4.4 out of 5

filmora video editor

Wondershare Filmora is a feature-rich video editor but an intuitive user interface. Therefore, it is perfectly suitable for beginners who want all the features and tools for advanced video editing without a steep learning curve. Filmora is also useful if you want to record screen or webcam video.

Starting from tons of video effects and transitions to a large stock library and graphical elements, Filmora is tailor-made for editing all types of videos. It also supports a wide range of file formats and you can edit 4K videos as well as audio files comfortably.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Reason to Choose:-

  • Trim, split, join, crop and work with multiple video and audio clips.
  • Large collection of video and audio effects, transitions, and graphical elements.
  • Large stock library of free media files and animations.
  • Work with multiple layers and clips effortlessly on its smooth timeline.

Reason to Avoid:-

  • The processing time for videos could be on the higher side.

14. Camtasia

Compatibility: Windows and Mac.

Best for: Teachers and students to edit tutorial videos

G2 rating: 4.6 out of 5

camtasia video editing software

Camtasia by Techsmith is a premium video editor and it is equally popular as a video recorder. It is particularly useful for recording and editing tutorial videos as there are different templates available. Coming to video editing part, you can perform all the basic video editing works instantly.

There are various trendy effects, transitions, and presets available. You can remove green screen and apply different frames for video compatibility on different devices. Besides, you can upload the editing video different on different platforms instantly.

Reason to Choose:-

  • Quick trimming, splitting, cropping options.
  • Large collection of templates and presets.
  • Wide range of effects, annotations, and transitions.
  • Import, export, and share different file formats.

Reason to Avoid:-

  • No motion tracking option.
  • Reports of frequent crashes.

15. Final Cut Pro

Compatibility: Mac only.

Best for: best professional video editors for Mac users

G2 rating: 4.4 out of 5

final cut pro

Final Cut Pro from Apple is an extremely popular premium video editor among professional video creators who are Mac users. It is a powerful and advanced video editor that can handle high resolution videos smoothly. It is a perfect mix of standard and advanced video editing features.

Starting from editing multicam and VR videos to 3D and 360 degree videos, Final Cut Pro is suitable for all. There are unlimited presets and effects present and you can edit 4K videos as well as large video files smoothly.

Reason to Choose:-

  • Basic and advanced video and audio editing features.
  • Supports editing all the different video types such as 3D, 4K, VR videos.
  • Supports plug-ins, external tools and cinematic effects.
  • Renders high resolution, large video files in short time.

Reason to Avoid:-

  • Learning curve is quite steep.
  • Pricing is on the higher side.

# For Beginner Users

16. Adobe Premiere Pro

Compatibility: Windows only.

Best for: best professional video editing software for most people

G2 rating: 4.5 out of 5

adobe premiere pro

Adobe Premiere Pro is the ultimate video editor in the professional video editing world. You get all the different advanced features of video editing packed in the application. Even though the learning curve is steep, Adobe Premiere Pro is one of the most used video editors in professional video creation.

Adobe Premiere Pro supports all the different video file formats and you can edit various videos simultaneously. It is a perfect tool for editing a large video project collaboratively. It supports editing VR videos, 3D videos, as well as multicam videos.

Reason to Choose:-

  • Standard and advanced editing options with quick rendering.
  • Suitable for multi-tasking and collaborative work in video editing.
  • Supports almost all types of videos and audio file formats.
  • Flexible and configurable user interface and advanced timeline.

Reason to Avoid:-

  • Learning curve is very steep.
  • Not suitable for low-end computers.

17. Vegas Pro

Compatibility: Windows only.

Best for: Video & audio editing for professionals

G2 rating: 4.2 out of 5

vegas

Vegas Pro from Sony is a professional video and audio editor. You can work with multiple video and audio files and you can choose from timeline or storyboard layout. In fact, there are options for nested timeline and multicam editing. The customized workflow and layouts make the application suitable for everyone.

You can enhance your video with its large collection of filters, effects, and titles. There are options for keyframing, scene detection, color correction, and light adjustments. The artificial intelligence makes editing faster with automation control.

Reason to Choose:-

  • Powerful timeline and storyboard mode with keyframing.
  • Advanced HDR color correction and grading.
  • Artificial intelligence for quick and repeated editing.
  • Multicam editing, motion tracking, and support for 3D videos.

Reason to Avoid:-

  • Stability of the application is questionable.
  • Pricing is steep and lacks tutorial guide.

18. Hitfilm Express

Compatibility: Windows and Mac

Best for: Best for video effects lovers

G2 rating: 4.4 out of 5

hitfilm express

Hitfilm Express is particularly popular for its unlimited video effects that make the video stand out easily. The user interface is quite simple to use, and you can apply effects to turn your raw video into professional video instantly. In fact, it has the largest VFX toolkit with industry-grade effects.

You can edit 4K videos, and there are options for motion tracking and video animations. You can also opt for color correction and grading. You can also edit vertical videos and upload them on social media platforms. You can also edit audio clips and use composting and layering features to enhance your video.

Reason to Choose:-

  • Advanced timeline for better workflow.
  • Standard and advanced video editing options.
  • Largest collection of video effects of different categories.
  • Color grading, correction, and free training and support.

Reason to Avoid:-

  • Lacks green screen editing option.
  • Rendering is not always swift.

Part 6: How to Choose the Suitable Video Editor?

The most important part of video editing is to choose the most suitable video editor for your videos. Here are some important factors to consider while choosing a video editor.

1. Budget and Price: If you are getting started, you can opt for a free video editor. But eventually, you have to go for a premium video editor if you are serious about video editing. You should opt for that video editor that fits your budget and offers more features for the price charged in comparison to its competitors.

2. Learning Curve: You should always opt for a video editor that has a low learning curve. If the video editor is complicated to operate, you will get frustrated, and you won’t be able to unlock the full potential of the video editor. Besides, you will have to lose a lot of time in learning and perfecting the usage of the application.

3. Stock Library: The video editor you are choosing must have a sizeable stock media library. A stock library is where you can find video clips and audio clips that are free to use for everyone. You can incorporate them into your video to enhance the content quality and bring variety to your audiences.

4. Audio control: Video editing is incomplete without proper audio editing. Your video editor should have a separate timeline for audio clips so that you can place them perfect to go in sync with the video clips. Some video editors have dedicated options for audio mixing and editing as per requirements.

5. upport video formats: Your video editor must support a wide range of video file formats that you have to include from time to time. If it supports only the popular file formats, you will not be able to include the interesting videos you may get from different sources which the video editor does not support.

6. Software stability: If you need to edit high-resolution videos, you have to ensure that the video editor you are choosing can stay stable throughout. There are many popular video editors available that become unstable while editing and rendering high-resolution videos. You have to read reviews to come to a conclusion about software stability.

7. Customer Support: Last but most importantly, your video editor must have a good customer support team. In your video editing journey, you will need the help of technical customer support to clarify issues related to the software so that you can excel in your video editing sessions.

Part 7: Video Editing Tips for Beginners

Here are some basic video editing tips that you should keep in mind while editing any video.

1. Try Tight Cuts: Your video should not be too long so that it gets boring for the viewers. Therefore, you have to make tight cuts which means you have to cut out pauses, gaps between dialogs, and anything that is unnecessary for viewers. If you think that tight cuts will take more time than usual, you can consider reshooting the part to save time.

2. Put The Story Before The Footage: When you are shooting a planned video, you must be shooting the video with multiple cameras from different angles. While editing and choosing the perfect angle for a certain video segment, you have to select the one that enhances the story you are telling through your video. For example, in an interview video, you should know when to emphasize and show close angles to capture the emotion of the speaker.

3. Chop Out Mistakes: The most basic work in video editing is to cut out the mistakes. This is because you are sure to make mistakes while shooting, and you will reshoot a lot of mistakes to correct them. Therefore, take your time to chop out mistakes but make sure that the video feels continuous, and if required, you can reshoot. To avoid mistakes in action, you can use different camera angles, blur portions, and bleep out certain words.

4. Learn to use color: Color correction and adjustment is a majorly neglected part of video editing that can make your video different from others. When you are shooting in outdoor conditions, the color of the video could get disturbed depending on the color of your dress as well as your surrounding. While editing, you need to correct them so that the video looks visually pleasing to the eyes.

5. Cut to music: Audio plays a very important role in any video, and hence, you should not neglect it. Always opt for a video editor that has a good collection of stock music so that you can apply them to your video in appropriate places. Music helps to break the monotony and grab the attention of the audience instantly.

6. Back up your work: It takes hours to shoot a video but only a second to lose it. Instead of blindingly relying on your storage device, you should take back up of your work on multiple devices. Taking backup in the cloud storage area is the best option as you can access your work from anywhere.

Part 8: Frequently Asked Questions of Video Editor

What is the best video editor?

Wondershare Filmora is the best video editor as it has the perfect mix of standard and advanced video editing options. The user interface is intuitive and easy to operate for every video creator.

What editor do YouTubers use on PC?

The most commonly used video editors by YouTubers are Final Cut Pro, Adobe Premiere Pro and Filmora. Unless you are a pro in video editing, we recommend Filmora and Shotcut for your YouTube videos.

How can I edit videos for free?

If you are a Windows user, you can use Microsoft Photos and Openshot for editing your videos for free. For Mac users, iMovie is the best free video editor with balanced features.

Does Windows 10 have a free video editor?

Yes, Windows 10 does come with a free video editor and it is called Microsoft Photos. You can edit your photos and videos with the application.

Is Filmora Free?

No, Filmora is a premium video editor. However, you can download its free trial version to understand its features and functionalities. Thereafter, you can purchase its premium plan as per your suitability.

How to Create Video Contents That Convert Sales

It is no secret that videos are a powerful marketing tool. In fact, studies have shown that including video on a landing page can increase conversion rates by up to 80%.

Powerful Marketing Tool

Powerful Marketing Tool

Sales videos are all about encouraging potential customers to buy a product or service. They usually include persuasive tactics, such as an authoritative voice, logical arguments, and emotional appeals. By effectively communicating the benefits of a product or service, sales videos can be highly effective in influencing someone to make a purchase.

Sales videos

Sales videos

A sales video is a powerful tool that can help you to generate sales leads and close more deals. By providing potential customers with an overview of your products or services, you can give them the information they need to make an informed purchase decision. In addition, a sales video can help to build trust and credibility with your audience. By featuring testimonials from satisfied customers, you can show potential buyers that your products or services deliver on their promises.

Moreover, a sales video can be an excellent way to showcase your company’s unique strengths and capabilities. By highlighting your company’s unique selling points, you can give potential customers a good reason to choose your business over the competition. When used effectively, a sales video can be a powerful tool for generating new sales and increasing your bottom line.

But maybe you are wondering what’s the key to creating videos that actually generate sales?

Key to Creating Videos

1. Understand Audience

The first thing that you need to do when creating a sales video is to understand your audience. Who are they? What do they want? What are their problems?

Once you know who your target audience is, it’ll be a lot easier to create a video that will appeal to them and sell your product or service.

2. Explain What It is and How It Works

Now, let’s say that you’re selling a new type of product or service. In this case, it’s best to create a video that introduces your product or service and explains what it is and how it works.

3. Case Studies

You can also use case studies or testimonials from happy customers to help boost the credibility of your product or service and convince potential buyers that it’s worth investing in.

4. Create Video Content

Once you know who your target audience are, then it’s time for you to create a video content

Target Audience

Target Audience

1. Start with a Strong Hook

A strong hook is the key to creating a video that converts into sales. You have to make sure that your video is engaging and informative, while also offering something that viewers can’t find elsewhere. A good hook will grab attention and keep viewers engaged throughout the entire video. There are a few different things you can do to create a strong hook for your video such as:

Strong Hook

Strong Hook

  • Attention-grabbing headline. This should be something that makes viewers want to learn more.
  • Give a brief overview of what they can expect from the video.
  • Targeting the most common pain of your audience.

Attention-Grabbing Headline

Attention-Grabbing Headline

You only have a few seconds to make a strong impression. Use a strong wisely and you’ll soon see your sales start to climb.

2. Keep It Short And Sweet

In a fast-paced world, it can be tempting to try and pack as much information into a video as possible. However, when it comes to creating a video that converts into sales, less is definitely more. Keep your video short and sweet, focusing on one key message that you want your viewers to remember. Highlight the features and benefits of your product or service, and include a call to action that is clear and concise. By keeping your video focused and to the point, you will be more likely to engage your viewers and persuade them to take the next step.

Keep Short and Sweet

Keep Short and Sweet

3. Focus on the Viewer

When creating a video that is designed to convert viewers into paying customers, it is important to focus on the needs and wants of the viewer. What problem are they trying to solve? What are they looking for in a solution? How can your product or service help them achieve their goals? Answering these questions will help you create a video that resonates with viewers and helps guide them through the purchase process. In addition, make sure to include a call to action at the end of the video so that viewers know how to take the next step. By focusing on the viewer and providing them with the information they need, you can create a video that leads to sales.

Focus on the Viewer

Focus on the Viewer

4. Use Persuasive Language

There’s no denying it – persuasive language is a powerful tool for sales. By speaking in a way that encourages your audience to take action, you can convince them to buy your product or service. And when it comes to sales, every little bit counts.

But what exactly is persuasive language? In essence, it’s a way of speaking that inspires your listeners to take action. It can be used to encourage people to buy something, sign up for a service, or even vote for a particular candidate. But whatever the goal may be, persuasive language is an incredibly effective tool.

So how can you use it effectively in your own sales pitches? Here are 35 words customers love to hear when making a decision:

Use Persuasive Language

Use Persuasive Language

  • Free
  • You
  • 100%
  • Value
  • Opportunity
  • Limited (Implies scarcity)
  • Only
  • Life Time
  • Best Selling
  • New
  • Revealed
  • Immediately
  • Special
  • Now
  • Easy-to-use
  • How to
  • Extraordinary
  • Best
  • Proven Tested
  • Risk-free
  • Money back
  • Guarantee
  • Help
  • One-time payment
  • Without
  • Results
  • Discover
  • Bonus
  • Exclusive
  • Today
  • Secret
  • Receive/Get
  • Discount
  • Cancel anytime

5. Include a Strong Call to Action

Tell audience exactly what you want them to do after watching your video - such as subscribing to your channel, visiting your website or sending a message to your social media page. Make it easy for them to take action by including clickable links.

Call to Action

Call to Action

The right call to action can mean the difference between a successful sale and a missed opportunity. Choose your words carefully to ensure that your message is clear and powerful. manipulate or coerce your customers into buying from you.

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.

PURPOSE CTAs
Ecommerce Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
Non-Profit Conversion Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or Community Subscribe, Join, Sign Up, Refer
Freebie Giveaway Download, Get, Grab, Claim, Take Advantage of
General Message us now, Learn More, See More, See How, Start, Find out, Check it Out, Click here, Continue, Swipe

Wrap Up

  • Creating a video that covertly sells can be an effective way to improve your product sales.
  • By starting with a strong hook, keeping the video short, and focusing on the viewer, you can create a persuasive video that encourages people to buy your product.
  • Make sure to include a strong call to action so viewers know what they need to do next. Have you tried creating videos like this? What results did you see?

Powerful Marketing Tool

Powerful Marketing Tool

Sales videos are all about encouraging potential customers to buy a product or service. They usually include persuasive tactics, such as an authoritative voice, logical arguments, and emotional appeals. By effectively communicating the benefits of a product or service, sales videos can be highly effective in influencing someone to make a purchase.

Sales videos

Sales videos

A sales video is a powerful tool that can help you to generate sales leads and close more deals. By providing potential customers with an overview of your products or services, you can give them the information they need to make an informed purchase decision. In addition, a sales video can help to build trust and credibility with your audience. By featuring testimonials from satisfied customers, you can show potential buyers that your products or services deliver on their promises.

Moreover, a sales video can be an excellent way to showcase your company’s unique strengths and capabilities. By highlighting your company’s unique selling points, you can give potential customers a good reason to choose your business over the competition. When used effectively, a sales video can be a powerful tool for generating new sales and increasing your bottom line.

But maybe you are wondering what’s the key to creating videos that actually generate sales?

Key to Creating Videos

1. Understand Audience

The first thing that you need to do when creating a sales video is to understand your audience. Who are they? What do they want? What are their problems?

Once you know who your target audience is, it’ll be a lot easier to create a video that will appeal to them and sell your product or service.

2. Explain What It is and How It Works

Now, let’s say that you’re selling a new type of product or service. In this case, it’s best to create a video that introduces your product or service and explains what it is and how it works.

3. Case Studies

You can also use case studies or testimonials from happy customers to help boost the credibility of your product or service and convince potential buyers that it’s worth investing in.

4. Create Video Content

Once you know who your target audience are, then it’s time for you to create a video content

Target Audience

Target Audience

1. Start with a Strong Hook

A strong hook is the key to creating a video that converts into sales. You have to make sure that your video is engaging and informative, while also offering something that viewers can’t find elsewhere. A good hook will grab attention and keep viewers engaged throughout the entire video. There are a few different things you can do to create a strong hook for your video such as:

Strong Hook

Strong Hook

  • Attention-grabbing headline. This should be something that makes viewers want to learn more.
  • Give a brief overview of what they can expect from the video.
  • Targeting the most common pain of your audience.

Attention-Grabbing Headline

Attention-Grabbing Headline

You only have a few seconds to make a strong impression. Use a strong wisely and you’ll soon see your sales start to climb.

2. Keep It Short And Sweet

In a fast-paced world, it can be tempting to try and pack as much information into a video as possible. However, when it comes to creating a video that converts into sales, less is definitely more. Keep your video short and sweet, focusing on one key message that you want your viewers to remember. Highlight the features and benefits of your product or service, and include a call to action that is clear and concise. By keeping your video focused and to the point, you will be more likely to engage your viewers and persuade them to take the next step.

Keep Short and Sweet

Keep Short and Sweet

3. Focus on the Viewer

When creating a video that is designed to convert viewers into paying customers, it is important to focus on the needs and wants of the viewer. What problem are they trying to solve? What are they looking for in a solution? How can your product or service help them achieve their goals? Answering these questions will help you create a video that resonates with viewers and helps guide them through the purchase process. In addition, make sure to include a call to action at the end of the video so that viewers know how to take the next step. By focusing on the viewer and providing them with the information they need, you can create a video that leads to sales.

Focus on the Viewer

Focus on the Viewer

4. Use Persuasive Language

There’s no denying it – persuasive language is a powerful tool for sales. By speaking in a way that encourages your audience to take action, you can convince them to buy your product or service. And when it comes to sales, every little bit counts.

But what exactly is persuasive language? In essence, it’s a way of speaking that inspires your listeners to take action. It can be used to encourage people to buy something, sign up for a service, or even vote for a particular candidate. But whatever the goal may be, persuasive language is an incredibly effective tool.

So how can you use it effectively in your own sales pitches? Here are 35 words customers love to hear when making a decision:

Use Persuasive Language

Use Persuasive Language

  • Free
  • You
  • 100%
  • Value
  • Opportunity
  • Limited (Implies scarcity)
  • Only
  • Life Time
  • Best Selling
  • New
  • Revealed
  • Immediately
  • Special
  • Now
  • Easy-to-use
  • How to
  • Extraordinary
  • Best
  • Proven Tested
  • Risk-free
  • Money back
  • Guarantee
  • Help
  • One-time payment
  • Without
  • Results
  • Discover
  • Bonus
  • Exclusive
  • Today
  • Secret
  • Receive/Get
  • Discount
  • Cancel anytime

5. Include a Strong Call to Action

Tell audience exactly what you want them to do after watching your video - such as subscribing to your channel, visiting your website or sending a message to your social media page. Make it easy for them to take action by including clickable links.

Call to Action

Call to Action

The right call to action can mean the difference between a successful sale and a missed opportunity. Choose your words carefully to ensure that your message is clear and powerful. manipulate or coerce your customers into buying from you.

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.

PURPOSE CTAs
Ecommerce Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
Non-Profit Conversion Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or Community Subscribe, Join, Sign Up, Refer
Freebie Giveaway Download, Get, Grab, Claim, Take Advantage of
General Message us now, Learn More, See More, See How, Start, Find out, Check it Out, Click here, Continue, Swipe

Wrap Up

  • Creating a video that covertly sells can be an effective way to improve your product sales.
  • By starting with a strong hook, keeping the video short, and focusing on the viewer, you can create a persuasive video that encourages people to buy your product.
  • Make sure to include a strong call to action so viewers know what they need to do next. Have you tried creating videos like this? What results did you see?

Best Phantom Slow-Mo Camera For Recording Slow Motion Videos

In the media industry, you can find many professional and high-end cameras. Such cameras use advanced mechanisms to create slow-motion videos. Moreover, they capture natural colors and shades in the video with precision. Phantom slow-mo cameras are one of the prominent examples of the industry’s leading camera brand. To learn more about this camera brand, this article will consist of all the details.

With a Phantom slow-motion camera, you can get high-resolution results. Through this guide, you can discover a detailed analysis of the Phantom slo-mo camera. Also, we will suggest an affordable alternative that can make slow-motion videos efficiently.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1: What Do You Know About Phantom Camera Company?

Vision Research manufactures a Phantom camera that can be used in many professional fields. This company first came into being in 1950 by the name of “Photographic Analysis Company .”During the initial years, the company produced many cameras that could tackle the need for high-speed photography. However, in 1992, the company decided to create a separate entity to create high-speed cameras that wouldn’t depend on photographic film for imaging.

The US Patent Office acknowledged the use of innovative technology in the Phantom high-speed cameras. The main aim of this company is to produce robust cameras that can capture faster frame rates in high-speed photography. Many industries like defense, academia, and science research use Phantom slow-motion cameras. They are used in microfluidics, transparent flows, imaging, etc.

Part 2: Best Phantom Slow Motion Camera To Try

Phantom offers many slow-motion cameras with different features. This section will list down some of the best Phantom slow-motion cameras with pricing:

1. TMX 7510

The TMX 7510 is built to produce high-end videos with different speed combinations. It uses a side-illuminated camera sensor to capture high-definition images. It can deliver 75,000 FPS with 1280 x 800 resolution. It offers up to 512GB RAM to help in making high-speed images. You can use its built-in Binning Mode with flexible options. It also supports many file formats like Cine RAW, TIFF, JPEG, etc.

phantom tmx7510

2. T – Series T4040

The T-Series of Phantom includes many features to capture images with precision. The T4040 camera supports 9,350 fps with 2560 x 1664 resolution. It offers a peak Quantum Efficiency rating of 90% that can produce images in low-light conditions. Moreover, this Phantom slow-motion camera uses flow visualization techniques to capture minute details with high precision. It also offers EDR that balances exposure in the saturated areas of the image.

phantom t series t4040

3. Machine Vision S200

This machine vision camera applies CXP technology to capture long-duration high-speed photos. It includes GPIO for events and ready signals. It’s economical and available in a compact size. Users can also use the time stamp on the frame to check the time code. Moreover, it can reach up to 6,950 fps with full resolution. You can trigger the recording with the given software or the GPIO trigger signal.

phantom machine vision s200

4. VEO 710

VEO series are specifically designed for film production and science laboratories. It has 7,400fps with a 1-Mpx 35mm sensor. The sensor format used in this camera is ideal for high-quality camera lenses. There are two options for the VEO body: S (full) and L (light). By purchasing the S model, you can experience many on-camera controls. Moreover, the body of this camera is made with aluminum to increase its reliability in tougher situations.

phantom veo 710

5. Micro C and N C321

The Micro C and N series are built to meet the challenges of using a standard camera. The lightweight body and on-board protection make this camera ideal. It supports a maximum fps of 1480 with full resolution. With high sensitivity, it can capture low-noise images with vibrant colors. The advanced features of this camera can provide high-end images while preserving the natural colors.

phantom micro c 321

6. 4K and Media Production Flex4K

For professional cinema, Phantom has developed the Flex4k camera. This Phantom slo-mo camera supports 4K imaging with up to 1,000 fps. It provides three battery mounts with an on-camera menu system. The produced images are compatible with many color grading and video editing tools. Furthermore, it offers many remote-control options to ease your workflow. All the images that are produced will be delivered in the Cine RAW file format.

phantom production flex4k

Part 3: No Phantom Camera? Still, Create a Slow Motion Video

Are you unable to buy a Phantom slow-mo camera? No worries, as Filmora can help you generate slow-motion videos with a normal camera. After recording a video from any standard device, you can add slow-motion effects with this tool. It provides a speed ramping feature that allows you to manage the speed of your video. It contains 6 speed ramping templates that you can try for professional purposes. Moreover, it provides a drag-and-drop interface to provide you with robust controls.

Filmora can make any ordinary video look cinematic. You can incorporate special backgrounds in your video without using a green screen. Furthermore, it can remove all the production flaws from your video within a few taps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Instructions to Produce Slow Motion Video With Speed Ramping

This part of the guide will include all the basic steps to make slow-motion videos . Thus, follow the steps mentioned below:

Step 1Import the Video File

Start by launching Filmora on your desktop. Select “New Project” to open its interface. Once done, press “Ctrl + I” to import the preferred video file.

import video to filmora

Step 2Select Speed Ramping

Once done by dragging it to the timeline, right-click on it to open a pop-up menu. Select “Speed” and then choose “Speed Ramping”. From the right panel, you can manage the speed ramping settings.

navigate to speed ramping section

Step 3Adjust the Speed Settings

Select “Customize” for the preset and scroll a little bit. Here, you can adjust the pointers by using the cursor for speed modification. By dragging the point downwards, you will decrease the speed. In contrast, moving the points upwards will increase the speed.

add preset or customize

Step 4Generate Final Results

Navigate into the “AI Frame Interpolation” section to smoothen the effect. From there, select “Optical Flow” to create a slow-motion effect of the best quality. To see the results, choose the “Render Preview” option given on the toolbar of the timeline. After modifying the video, save and export the results.

perform interpolation and export

Key Features of Wondershare Filmora

  • Auto Reframe: This feature adjusts the aspect ratio of a video in an automated manner. You can make your video vertical for TikTok and YouTube Shorts. In a similar way, it can make videos horizontal to fit to Instagram.

  • AI Audio Denoise: The AI audio denoise feature is designed to remove specific voices from your video. You can try its AI voice enhancement option to make the vocals prominent. Moreover, it can remove reverb and hiss sounds from the audio in a natural way.

  • AI Smart Cutout: To remove unnecessary objects from the video, try its AI Smart Cutout feature. After selecting the area, it offers four preview modes. By using these modes, you can make adjustments according to the background.

  • Color Correction: Filmora provides more than 40 presets for color schemes. You can access the color correction settings to make manual changes. Moreover, you can apply advanced color tuning to adjust the colors of the video deeply.

Conclusion

Phantom slow-motion cameras offer great high-speed image details. The cameras of this brand produce high-definition results with advanced features. However, it cannot be affordable or accessible for many users. Therefore, Filmora is the best choice for students and beginners. With this software, you can make slow-motion videos in a cost-effective manner.

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1: What Do You Know About Phantom Camera Company?

Vision Research manufactures a Phantom camera that can be used in many professional fields. This company first came into being in 1950 by the name of “Photographic Analysis Company .”During the initial years, the company produced many cameras that could tackle the need for high-speed photography. However, in 1992, the company decided to create a separate entity to create high-speed cameras that wouldn’t depend on photographic film for imaging.

The US Patent Office acknowledged the use of innovative technology in the Phantom high-speed cameras. The main aim of this company is to produce robust cameras that can capture faster frame rates in high-speed photography. Many industries like defense, academia, and science research use Phantom slow-motion cameras. They are used in microfluidics, transparent flows, imaging, etc.

Part 2: Best Phantom Slow Motion Camera To Try

Phantom offers many slow-motion cameras with different features. This section will list down some of the best Phantom slow-motion cameras with pricing:

1. TMX 7510

The TMX 7510 is built to produce high-end videos with different speed combinations. It uses a side-illuminated camera sensor to capture high-definition images. It can deliver 75,000 FPS with 1280 x 800 resolution. It offers up to 512GB RAM to help in making high-speed images. You can use its built-in Binning Mode with flexible options. It also supports many file formats like Cine RAW, TIFF, JPEG, etc.

phantom tmx7510

2. T – Series T4040

The T-Series of Phantom includes many features to capture images with precision. The T4040 camera supports 9,350 fps with 2560 x 1664 resolution. It offers a peak Quantum Efficiency rating of 90% that can produce images in low-light conditions. Moreover, this Phantom slow-motion camera uses flow visualization techniques to capture minute details with high precision. It also offers EDR that balances exposure in the saturated areas of the image.

phantom t series t4040

3. Machine Vision S200

This machine vision camera applies CXP technology to capture long-duration high-speed photos. It includes GPIO for events and ready signals. It’s economical and available in a compact size. Users can also use the time stamp on the frame to check the time code. Moreover, it can reach up to 6,950 fps with full resolution. You can trigger the recording with the given software or the GPIO trigger signal.

phantom machine vision s200

4. VEO 710

VEO series are specifically designed for film production and science laboratories. It has 7,400fps with a 1-Mpx 35mm sensor. The sensor format used in this camera is ideal for high-quality camera lenses. There are two options for the VEO body: S (full) and L (light). By purchasing the S model, you can experience many on-camera controls. Moreover, the body of this camera is made with aluminum to increase its reliability in tougher situations.

phantom veo 710

5. Micro C and N C321

The Micro C and N series are built to meet the challenges of using a standard camera. The lightweight body and on-board protection make this camera ideal. It supports a maximum fps of 1480 with full resolution. With high sensitivity, it can capture low-noise images with vibrant colors. The advanced features of this camera can provide high-end images while preserving the natural colors.

phantom micro c 321

6. 4K and Media Production Flex4K

For professional cinema, Phantom has developed the Flex4k camera. This Phantom slo-mo camera supports 4K imaging with up to 1,000 fps. It provides three battery mounts with an on-camera menu system. The produced images are compatible with many color grading and video editing tools. Furthermore, it offers many remote-control options to ease your workflow. All the images that are produced will be delivered in the Cine RAW file format.

phantom production flex4k

Part 3: No Phantom Camera? Still, Create a Slow Motion Video

Are you unable to buy a Phantom slow-mo camera? No worries, as Filmora can help you generate slow-motion videos with a normal camera. After recording a video from any standard device, you can add slow-motion effects with this tool. It provides a speed ramping feature that allows you to manage the speed of your video. It contains 6 speed ramping templates that you can try for professional purposes. Moreover, it provides a drag-and-drop interface to provide you with robust controls.

Filmora can make any ordinary video look cinematic. You can incorporate special backgrounds in your video without using a green screen. Furthermore, it can remove all the production flaws from your video within a few taps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Instructions to Produce Slow Motion Video With Speed Ramping

This part of the guide will include all the basic steps to make slow-motion videos . Thus, follow the steps mentioned below:

Step 1Import the Video File

Start by launching Filmora on your desktop. Select “New Project” to open its interface. Once done, press “Ctrl + I” to import the preferred video file.

import video to filmora

Step 2Select Speed Ramping

Once done by dragging it to the timeline, right-click on it to open a pop-up menu. Select “Speed” and then choose “Speed Ramping”. From the right panel, you can manage the speed ramping settings.

navigate to speed ramping section

Step 3Adjust the Speed Settings

Select “Customize” for the preset and scroll a little bit. Here, you can adjust the pointers by using the cursor for speed modification. By dragging the point downwards, you will decrease the speed. In contrast, moving the points upwards will increase the speed.

add preset or customize

Step 4Generate Final Results

Navigate into the “AI Frame Interpolation” section to smoothen the effect. From there, select “Optical Flow” to create a slow-motion effect of the best quality. To see the results, choose the “Render Preview” option given on the toolbar of the timeline. After modifying the video, save and export the results.

perform interpolation and export

Key Features of Wondershare Filmora

  • Auto Reframe: This feature adjusts the aspect ratio of a video in an automated manner. You can make your video vertical for TikTok and YouTube Shorts. In a similar way, it can make videos horizontal to fit to Instagram.

  • AI Audio Denoise: The AI audio denoise feature is designed to remove specific voices from your video. You can try its AI voice enhancement option to make the vocals prominent. Moreover, it can remove reverb and hiss sounds from the audio in a natural way.

  • AI Smart Cutout: To remove unnecessary objects from the video, try its AI Smart Cutout feature. After selecting the area, it offers four preview modes. By using these modes, you can make adjustments according to the background.

  • Color Correction: Filmora provides more than 40 presets for color schemes. You can access the color correction settings to make manual changes. Moreover, you can apply advanced color tuning to adjust the colors of the video deeply.

Conclusion

Phantom slow-motion cameras offer great high-speed image details. The cameras of this brand produce high-definition results with advanced features. However, it cannot be affordable or accessible for many users. Therefore, Filmora is the best choice for students and beginners. With this software, you can make slow-motion videos in a cost-effective manner.

Also read:

  • Title: 2024 Approved 3 Actionable Ways to Create Countdown Animation for Videos
  • Author: Chloe
  • Created at : 2024-05-20 03:37:41
  • Updated at : 2024-05-21 03:37:41
  • Link: https://ai-editing-video.techidaily.com/2024-approved-3-actionable-ways-to-create-countdown-animation-for-videos/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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2024 Approved 3 Actionable Ways to Create Countdown Animation for Videos