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2024 Approved Create a Brand Video to Make Your Business Shine
Create a Brand Video to Make Your Business Shine
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Is Augmented Reality Conferencing the Future of Workplace Collaboration?
Is Augmented Reality Conferencing the Future of Workplace Collaboration?
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
AR or Augmented Reality and VR or Virtual Reality are quite a common discussion in the world of technology. Similarly, the technology-driven workspaces demand a seamless workspace collaboration post-pandemic. People are used to working from home and the workspace culture is changing rapidly due to such habits. 59% of the US workers want to continue WFH according to a study by TalentLyft. To cut the cost of daily travel and dedicate more quality time to work, employees are prioritizing online offices. On the other hand, employers are willing to save office space and other expenses with such a professional routine. That’s where the idea of augmented reality video conferencing is hitting to keep the collaboration between workers alive for a synchronized workflow.
How AR and VR can assist professional collaboration and lift the operations to a better place is the current question. Also, what would be the system through which employees can be habituated to the use? All of the answers are explained in this article.
In this article
01 [What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow](#Part 1)
02 [Pros and Cons of AR and VR Conferencing](#Part 2)
03 [How does Filmora assists AR video conference?](#Part 3)
Part 1 What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow
Before jumping to the application of AR and VR, it’s important to clarify the concept of the two different technologies. While AR is an enhanced version of the real world, VR is totally virtual. As a basic concept, note that, augmented reality is an arrangement of the user’s real-world view whereas virtual reality is totally an illusion based on a video. AR can be accessed from a phone to set the camera with a view and a virtual arrangement would be present within it. For example, if there’s a room in the real world, with an AR video conference, people can be adjusted virtually.
Virtual reality, as the name suggests, is totally in control of the system. With goggles or headsets, one can view computer-generated video with 360 degrees of technical effects to be seemed as real. This technology is mainly applicable for a video currently and there’re more scopes to experiment further.
Here comes the question, how these technologies can be merged with a permanent business structure that can be as effective as the older system, and there’s scope for even better results? Well, according to a study by FinancesOnline, 72% of the US customers find AR for better collaboration and 69% think it increases the efficiency in the workspace. Also, 49% of the IT experts believe that AR can access real-time information sooner.
The key idea behind augmented reality conferencing is to omit the parameters like distance, time, and space expenses and motivate positive collaboration in business workflow. There are multiple advantages of this technology for both employees and employers. As people are getting accustomed to the virtual setting in any professional or personal work from home, the plan to shift to a semi-virtual or virtual office structure is not vague now. In fact, this adaptation might take place sooner than expected as a long-term effect of the pandemic.
How augmented reality conferencing and virtual reality video streaming will be working?
AR and VR can be implemented through different technologies and hardware devices. As a result, employees can attend a meeting from home, just with a mobile application that enables the office structure in the room. Or, 2-3 members can be present physically in a meeting room while others are joining from remote places through VR. A 3D video streaming would overshadow the physical absence of the teammates. At the same time, the resources can be shared in no time for reference and transparent communication.
So, how exactly a business can be affected by augmented reality video conferencing on a large scale? Here’s a keen observation from both perspectives.
Part 2 Pros and Cons of AR and VR Conferencing
01Pros of AR and VR Conferencing
● This technology has an initial purpose to save time and energy for the workers including daily travel and balancing personal and professional commitments.
● Employers can hire people from remote places based on their skills and without worrying about the distance and timezone gap.
● Additional resources like bigger office space, electricity, and water can be saved if augmented reality video conferencing is in a complete performance.
● Positive collaboration can be expected while the employees have more energy and a comfortable environment to work in. As a result, productivity might take a boost as well.
● AR video conference serves a better experience than normal video conference in Zoom or Google meeting.
02Cons of AR and VR Conferencing
● The whole process is still under experiment and there’s no confirmed news about its beginning. So, there’s no practical feedback on the process of installation, usage, and maintenance.
● It would be expensive and time-consuming to set up a virtual reality conference system in a big office with n number of people.
● Technical fault from the office or from employees’ home can cost serious penalties in the business workflow.
● Hardware limitations like limited battery life, expensive headsets, and wireless connection are required and these things can cause problems while implementation.
● It can be uncomfortable to wear headsets for a long time during augmented reality conferencing andpeople can experience motion sickness due to this.
Part 3 How does Wondershare Filmora Video Editor assists AR video conference?
To use AR and VR professionally at a larger scale, the videos need to be seamless and follow some standard parameters. With Filmora, it would be easier to manage all the videos during an augmented reality video conferencing. There are multiple effects like “Motion Tracking”, “Keyframing”, “Audio ducking”, “Speed Control”, and “Color matching” that are required while managing a virtual conference with multiple people. It’s important to match the environment thoroughly so there’s no lack of concentration and inferiority in the system.
For Win 7 or later (64-bit)
For macOS 10.12 or later
From a business perspective, a video editor has many roles to play. Similarly, for a modern integration like AR and VR video conferencing, the required tools cannot be compromised. With facilities like “Green screen”, “Audio equalizer”, “Split screen”, “3D Lut”, etc. augmented reality would be presented smartly. To match the whole office environment as effectively as the real (present) one and to boost collaboration in the workspace, new generation video editing tools like Filmora is a must. With minimal effort, virtual meetings can be arranged and presented with the key goal to work at a global level and minimize the distance barrier.
● Ending Thoughts →
● Augmented reality conferencing is at an experiment level now and it is expected to be integrated with the real-life workflow sooner.
● As discussed, there’re both advantages and disadvantages of this technology right now. To enhance the facilities and diminish the cons, a smart video editor can be the gamechanger. In this article, you can find all the current news about AR adaptation for workspace collaboration in detail.
AR or Augmented Reality and VR or Virtual Reality are quite a common discussion in the world of technology. Similarly, the technology-driven workspaces demand a seamless workspace collaboration post-pandemic. People are used to working from home and the workspace culture is changing rapidly due to such habits. 59% of the US workers want to continue WFH according to a study by TalentLyft. To cut the cost of daily travel and dedicate more quality time to work, employees are prioritizing online offices. On the other hand, employers are willing to save office space and other expenses with such a professional routine. That’s where the idea of augmented reality video conferencing is hitting to keep the collaboration between workers alive for a synchronized workflow.
How AR and VR can assist professional collaboration and lift the operations to a better place is the current question. Also, what would be the system through which employees can be habituated to the use? All of the answers are explained in this article.
In this article
01 [What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow](#Part 1)
02 [Pros and Cons of AR and VR Conferencing](#Part 2)
03 [How does Filmora assists AR video conference?](#Part 3)
Part 1 What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow
Before jumping to the application of AR and VR, it’s important to clarify the concept of the two different technologies. While AR is an enhanced version of the real world, VR is totally virtual. As a basic concept, note that, augmented reality is an arrangement of the user’s real-world view whereas virtual reality is totally an illusion based on a video. AR can be accessed from a phone to set the camera with a view and a virtual arrangement would be present within it. For example, if there’s a room in the real world, with an AR video conference, people can be adjusted virtually.
Virtual reality, as the name suggests, is totally in control of the system. With goggles or headsets, one can view computer-generated video with 360 degrees of technical effects to be seemed as real. This technology is mainly applicable for a video currently and there’re more scopes to experiment further.
Here comes the question, how these technologies can be merged with a permanent business structure that can be as effective as the older system, and there’s scope for even better results? Well, according to a study by FinancesOnline, 72% of the US customers find AR for better collaboration and 69% think it increases the efficiency in the workspace. Also, 49% of the IT experts believe that AR can access real-time information sooner.
The key idea behind augmented reality conferencing is to omit the parameters like distance, time, and space expenses and motivate positive collaboration in business workflow. There are multiple advantages of this technology for both employees and employers. As people are getting accustomed to the virtual setting in any professional or personal work from home, the plan to shift to a semi-virtual or virtual office structure is not vague now. In fact, this adaptation might take place sooner than expected as a long-term effect of the pandemic.
How augmented reality conferencing and virtual reality video streaming will be working?
AR and VR can be implemented through different technologies and hardware devices. As a result, employees can attend a meeting from home, just with a mobile application that enables the office structure in the room. Or, 2-3 members can be present physically in a meeting room while others are joining from remote places through VR. A 3D video streaming would overshadow the physical absence of the teammates. At the same time, the resources can be shared in no time for reference and transparent communication.
So, how exactly a business can be affected by augmented reality video conferencing on a large scale? Here’s a keen observation from both perspectives.
Part 2 Pros and Cons of AR and VR Conferencing
01Pros of AR and VR Conferencing
● This technology has an initial purpose to save time and energy for the workers including daily travel and balancing personal and professional commitments.
● Employers can hire people from remote places based on their skills and without worrying about the distance and timezone gap.
● Additional resources like bigger office space, electricity, and water can be saved if augmented reality video conferencing is in a complete performance.
● Positive collaboration can be expected while the employees have more energy and a comfortable environment to work in. As a result, productivity might take a boost as well.
● AR video conference serves a better experience than normal video conference in Zoom or Google meeting.
02Cons of AR and VR Conferencing
● The whole process is still under experiment and there’s no confirmed news about its beginning. So, there’s no practical feedback on the process of installation, usage, and maintenance.
● It would be expensive and time-consuming to set up a virtual reality conference system in a big office with n number of people.
● Technical fault from the office or from employees’ home can cost serious penalties in the business workflow.
● Hardware limitations like limited battery life, expensive headsets, and wireless connection are required and these things can cause problems while implementation.
● It can be uncomfortable to wear headsets for a long time during augmented reality conferencing andpeople can experience motion sickness due to this.
Part 3 How does Wondershare Filmora Video Editor assists AR video conference?
To use AR and VR professionally at a larger scale, the videos need to be seamless and follow some standard parameters. With Filmora, it would be easier to manage all the videos during an augmented reality video conferencing. There are multiple effects like “Motion Tracking”, “Keyframing”, “Audio ducking”, “Speed Control”, and “Color matching” that are required while managing a virtual conference with multiple people. It’s important to match the environment thoroughly so there’s no lack of concentration and inferiority in the system.
For Win 7 or later (64-bit)
For macOS 10.12 or later
From a business perspective, a video editor has many roles to play. Similarly, for a modern integration like AR and VR video conferencing, the required tools cannot be compromised. With facilities like “Green screen”, “Audio equalizer”, “Split screen”, “3D Lut”, etc. augmented reality would be presented smartly. To match the whole office environment as effectively as the real (present) one and to boost collaboration in the workspace, new generation video editing tools like Filmora is a must. With minimal effort, virtual meetings can be arranged and presented with the key goal to work at a global level and minimize the distance barrier.
● Ending Thoughts →
● Augmented reality conferencing is at an experiment level now and it is expected to be integrated with the real-life workflow sooner.
● As discussed, there’re both advantages and disadvantages of this technology right now. To enhance the facilities and diminish the cons, a smart video editor can be the gamechanger. In this article, you can find all the current news about AR adaptation for workspace collaboration in detail.
AR or Augmented Reality and VR or Virtual Reality are quite a common discussion in the world of technology. Similarly, the technology-driven workspaces demand a seamless workspace collaboration post-pandemic. People are used to working from home and the workspace culture is changing rapidly due to such habits. 59% of the US workers want to continue WFH according to a study by TalentLyft. To cut the cost of daily travel and dedicate more quality time to work, employees are prioritizing online offices. On the other hand, employers are willing to save office space and other expenses with such a professional routine. That’s where the idea of augmented reality video conferencing is hitting to keep the collaboration between workers alive for a synchronized workflow.
How AR and VR can assist professional collaboration and lift the operations to a better place is the current question. Also, what would be the system through which employees can be habituated to the use? All of the answers are explained in this article.
In this article
01 [What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow](#Part 1)
02 [Pros and Cons of AR and VR Conferencing](#Part 2)
03 [How does Filmora assists AR video conference?](#Part 3)
Part 1 What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow
Before jumping to the application of AR and VR, it’s important to clarify the concept of the two different technologies. While AR is an enhanced version of the real world, VR is totally virtual. As a basic concept, note that, augmented reality is an arrangement of the user’s real-world view whereas virtual reality is totally an illusion based on a video. AR can be accessed from a phone to set the camera with a view and a virtual arrangement would be present within it. For example, if there’s a room in the real world, with an AR video conference, people can be adjusted virtually.
Virtual reality, as the name suggests, is totally in control of the system. With goggles or headsets, one can view computer-generated video with 360 degrees of technical effects to be seemed as real. This technology is mainly applicable for a video currently and there’re more scopes to experiment further.
Here comes the question, how these technologies can be merged with a permanent business structure that can be as effective as the older system, and there’s scope for even better results? Well, according to a study by FinancesOnline, 72% of the US customers find AR for better collaboration and 69% think it increases the efficiency in the workspace. Also, 49% of the IT experts believe that AR can access real-time information sooner.
The key idea behind augmented reality conferencing is to omit the parameters like distance, time, and space expenses and motivate positive collaboration in business workflow. There are multiple advantages of this technology for both employees and employers. As people are getting accustomed to the virtual setting in any professional or personal work from home, the plan to shift to a semi-virtual or virtual office structure is not vague now. In fact, this adaptation might take place sooner than expected as a long-term effect of the pandemic.
How augmented reality conferencing and virtual reality video streaming will be working?
AR and VR can be implemented through different technologies and hardware devices. As a result, employees can attend a meeting from home, just with a mobile application that enables the office structure in the room. Or, 2-3 members can be present physically in a meeting room while others are joining from remote places through VR. A 3D video streaming would overshadow the physical absence of the teammates. At the same time, the resources can be shared in no time for reference and transparent communication.
So, how exactly a business can be affected by augmented reality video conferencing on a large scale? Here’s a keen observation from both perspectives.
Part 2 Pros and Cons of AR and VR Conferencing
01Pros of AR and VR Conferencing
● This technology has an initial purpose to save time and energy for the workers including daily travel and balancing personal and professional commitments.
● Employers can hire people from remote places based on their skills and without worrying about the distance and timezone gap.
● Additional resources like bigger office space, electricity, and water can be saved if augmented reality video conferencing is in a complete performance.
● Positive collaboration can be expected while the employees have more energy and a comfortable environment to work in. As a result, productivity might take a boost as well.
● AR video conference serves a better experience than normal video conference in Zoom or Google meeting.
02Cons of AR and VR Conferencing
● The whole process is still under experiment and there’s no confirmed news about its beginning. So, there’s no practical feedback on the process of installation, usage, and maintenance.
● It would be expensive and time-consuming to set up a virtual reality conference system in a big office with n number of people.
● Technical fault from the office or from employees’ home can cost serious penalties in the business workflow.
● Hardware limitations like limited battery life, expensive headsets, and wireless connection are required and these things can cause problems while implementation.
● It can be uncomfortable to wear headsets for a long time during augmented reality conferencing andpeople can experience motion sickness due to this.
Part 3 How does Wondershare Filmora Video Editor assists AR video conference?
To use AR and VR professionally at a larger scale, the videos need to be seamless and follow some standard parameters. With Filmora, it would be easier to manage all the videos during an augmented reality video conferencing. There are multiple effects like “Motion Tracking”, “Keyframing”, “Audio ducking”, “Speed Control”, and “Color matching” that are required while managing a virtual conference with multiple people. It’s important to match the environment thoroughly so there’s no lack of concentration and inferiority in the system.
For Win 7 or later (64-bit)
For macOS 10.12 or later
From a business perspective, a video editor has many roles to play. Similarly, for a modern integration like AR and VR video conferencing, the required tools cannot be compromised. With facilities like “Green screen”, “Audio equalizer”, “Split screen”, “3D Lut”, etc. augmented reality would be presented smartly. To match the whole office environment as effectively as the real (present) one and to boost collaboration in the workspace, new generation video editing tools like Filmora is a must. With minimal effort, virtual meetings can be arranged and presented with the key goal to work at a global level and minimize the distance barrier.
● Ending Thoughts →
● Augmented reality conferencing is at an experiment level now and it is expected to be integrated with the real-life workflow sooner.
● As discussed, there’re both advantages and disadvantages of this technology right now. To enhance the facilities and diminish the cons, a smart video editor can be the gamechanger. In this article, you can find all the current news about AR adaptation for workspace collaboration in detail.
AR or Augmented Reality and VR or Virtual Reality are quite a common discussion in the world of technology. Similarly, the technology-driven workspaces demand a seamless workspace collaboration post-pandemic. People are used to working from home and the workspace culture is changing rapidly due to such habits. 59% of the US workers want to continue WFH according to a study by TalentLyft. To cut the cost of daily travel and dedicate more quality time to work, employees are prioritizing online offices. On the other hand, employers are willing to save office space and other expenses with such a professional routine. That’s where the idea of augmented reality video conferencing is hitting to keep the collaboration between workers alive for a synchronized workflow.
How AR and VR can assist professional collaboration and lift the operations to a better place is the current question. Also, what would be the system through which employees can be habituated to the use? All of the answers are explained in this article.
In this article
01 [What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow](#Part 1)
02 [Pros and Cons of AR and VR Conferencing](#Part 2)
03 [How does Filmora assists AR video conference?](#Part 3)
Part 1 What is Augmented Reality Conferencing and What’s VR Video Streaming Workflow
Before jumping to the application of AR and VR, it’s important to clarify the concept of the two different technologies. While AR is an enhanced version of the real world, VR is totally virtual. As a basic concept, note that, augmented reality is an arrangement of the user’s real-world view whereas virtual reality is totally an illusion based on a video. AR can be accessed from a phone to set the camera with a view and a virtual arrangement would be present within it. For example, if there’s a room in the real world, with an AR video conference, people can be adjusted virtually.
Virtual reality, as the name suggests, is totally in control of the system. With goggles or headsets, one can view computer-generated video with 360 degrees of technical effects to be seemed as real. This technology is mainly applicable for a video currently and there’re more scopes to experiment further.
Here comes the question, how these technologies can be merged with a permanent business structure that can be as effective as the older system, and there’s scope for even better results? Well, according to a study by FinancesOnline, 72% of the US customers find AR for better collaboration and 69% think it increases the efficiency in the workspace. Also, 49% of the IT experts believe that AR can access real-time information sooner.
The key idea behind augmented reality conferencing is to omit the parameters like distance, time, and space expenses and motivate positive collaboration in business workflow. There are multiple advantages of this technology for both employees and employers. As people are getting accustomed to the virtual setting in any professional or personal work from home, the plan to shift to a semi-virtual or virtual office structure is not vague now. In fact, this adaptation might take place sooner than expected as a long-term effect of the pandemic.
How augmented reality conferencing and virtual reality video streaming will be working?
AR and VR can be implemented through different technologies and hardware devices. As a result, employees can attend a meeting from home, just with a mobile application that enables the office structure in the room. Or, 2-3 members can be present physically in a meeting room while others are joining from remote places through VR. A 3D video streaming would overshadow the physical absence of the teammates. At the same time, the resources can be shared in no time for reference and transparent communication.
So, how exactly a business can be affected by augmented reality video conferencing on a large scale? Here’s a keen observation from both perspectives.
Part 2 Pros and Cons of AR and VR Conferencing
01Pros of AR and VR Conferencing
● This technology has an initial purpose to save time and energy for the workers including daily travel and balancing personal and professional commitments.
● Employers can hire people from remote places based on their skills and without worrying about the distance and timezone gap.
● Additional resources like bigger office space, electricity, and water can be saved if augmented reality video conferencing is in a complete performance.
● Positive collaboration can be expected while the employees have more energy and a comfortable environment to work in. As a result, productivity might take a boost as well.
● AR video conference serves a better experience than normal video conference in Zoom or Google meeting.
02Cons of AR and VR Conferencing
● The whole process is still under experiment and there’s no confirmed news about its beginning. So, there’s no practical feedback on the process of installation, usage, and maintenance.
● It would be expensive and time-consuming to set up a virtual reality conference system in a big office with n number of people.
● Technical fault from the office or from employees’ home can cost serious penalties in the business workflow.
● Hardware limitations like limited battery life, expensive headsets, and wireless connection are required and these things can cause problems while implementation.
● It can be uncomfortable to wear headsets for a long time during augmented reality conferencing andpeople can experience motion sickness due to this.
Part 3 How does Wondershare Filmora Video Editor assists AR video conference?
To use AR and VR professionally at a larger scale, the videos need to be seamless and follow some standard parameters. With Filmora, it would be easier to manage all the videos during an augmented reality video conferencing. There are multiple effects like “Motion Tracking”, “Keyframing”, “Audio ducking”, “Speed Control”, and “Color matching” that are required while managing a virtual conference with multiple people. It’s important to match the environment thoroughly so there’s no lack of concentration and inferiority in the system.
For Win 7 or later (64-bit)
For macOS 10.12 or later
From a business perspective, a video editor has many roles to play. Similarly, for a modern integration like AR and VR video conferencing, the required tools cannot be compromised. With facilities like “Green screen”, “Audio equalizer”, “Split screen”, “3D Lut”, etc. augmented reality would be presented smartly. To match the whole office environment as effectively as the real (present) one and to boost collaboration in the workspace, new generation video editing tools like Filmora is a must. With minimal effort, virtual meetings can be arranged and presented with the key goal to work at a global level and minimize the distance barrier.
● Ending Thoughts →
● Augmented reality conferencing is at an experiment level now and it is expected to be integrated with the real-life workflow sooner.
● As discussed, there’re both advantages and disadvantages of this technology right now. To enhance the facilities and diminish the cons, a smart video editor can be the gamechanger. In this article, you can find all the current news about AR adaptation for workspace collaboration in detail.
Easy Steps to Slow Down a Video on iPhone and Android
How to edit a video to slow motion on iPhone and Android? Slow motion is an important part of video editing. You would be enhancing your feature-length films or simply preparing cool stuff for posting on social media. By slowing down some or all the scenes of your video, you make it appear cool and more interesting. The slo mo allows viewers to notice specific details of your videos or focus on what you want them to. To show you how to make slow motion video in Android and iPhone, we are going to introduce a versatile video editing app that works well on both platforms. This article will provide the step-by-step process on how to edit video to slow motion on iPhone and Android using Wondershare Filmora.
Slow Motion Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!
Free Download Free Download Learn More
Part 1. How to Make Slow Motion Videos on iPhone With Filmora : 2 Ways
Creating slo mo videos is a staple in video editing, which helps make videos more cinematic and engaging. Understanding how to edit iPhone slow motion video will help you to create quality videos on the go. It also gives you more freedom in how you tell your visual story or keeping the attention of your viewers throughout the video.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
When you slow motion a video, you make it easier for your viewers to observe details in every minute. This is also an effective way to add emotional weight or a dramatic flair to your videos. Let’s explore how to edit a video slow motion on iPhone with Wondershare Filmora.
Step 1: Download Wondershare Filmora
Open the App Store on your phone. Search for Wondershare Filmora, download and launch the app on your phone. Follow the instructions on the screen to create a Filmora account or log in to an existing one to start using the app.
Step 2: Import Video to Filmora
Once you open the Filmora app, tap the + button and import the video you want to edit from your photo library.
Step 3: Slow Down the Video
Once you have imported the video, slow it down to your desired speed. You have two ways to achieve this with Filmora for iPhone:
Method 1Use the Uniform Speed Slider
Tap on the video clip, and at the bottom of the screen, select the speed slider. Adjust the slider to the right or left to adjust the speed of your video. Then tap Done, and save your video.
Method 2Use the Speed Ramping Feature
The speed ramping feature will gradually change the speed of your video. When done right, speed ramps in a video add a cinematic feel and look. Tap on the video clip. Then tap on the Speed Ramping feature at the bottom of the screen. Use the graph that appears to set the speed ramp for your video. You may choose the presets already available or customize the speed based on your own desired setting. Tap Done when you are satisfied and save the video.
Part 2. How to Make Slow Motion Videos on Android with Filmora : 2 Ways
The Android operating systems does allow you to slow down or speed up video. However, third-party apps like Wondershare Filmors provide more versatile and better outcomes. The app helps you quickly change the playback speed of a video. It is a great choice for anyone wondering how to make slow motion video in Android.
You can opt for speeding up or slowing down the video based on what you specifically want to achieve. There is also the option to use the Speed Ramp feature which allows you to customize different speed rates for the same clip. In some circumstances, combining the two features can produce exceptional results in your video editing projects. Let’s have a look at how you can use this app on your Android phone.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step 1: Download and Install Filmora
Search for Wondershare Filmora in the Google Play Store. The app is available for Android devices running Android 7.0 or higher, making it compatible with a wide range of devices. Download and install the Filmora: AI Video Editor and Maker app on your Android phone. Start the app and follow the instructions to create a new or sign into an existing account.
Step 2: Import Your Video into Filmora
Once you start the Filmora app on your Android device, tap the + button and select the video you want to import. This will add the video files in Filmora to start editing its specific components, including speed.
Step 3: Adjust the Speed with Filmora
Filmora for Android offers two methods to edit the speed of your video. You can use the speed slider for direct editing or the Speed Ramping feature for a more creative approach.
Method 1Use the Uniform Speed Slider
Tap the video that you have imported. Then, select the speed slider at the bottom of the screen. Adjust the speed of the video by dragging the speed slider to the left or right. Once satisfied, tap the Check button and save your video.
Method 2Use the Speed Ramping Feature
With the Speed Ramping feature, adjust the speed of your Android video gradually in a more creative manner. You may slow it down at the beginning or the end while accelerating the middle. This makes the video fun and more engaging to your audience.
To use this feature on Filmora for Android, tap on the video clip and select the Speed Ramping icon at the bottom of the screen. Use the graph that appears to adjust how you want the video to slow down or speed up when playing it back. Tap on the Check button once done and save your video.
Conclusion
Creating slow-motion videos is a vital skill in video editing. It improves visual storytelling and keeps your audience more engaging by focusing on the most important aspects of your videos. Wondering how to edit slo mo video on iPhone and Android devices, Wondershare Filmora offers an intuitive feature to do this. The user-friendly tool is effective in slowing down videos on both iPhone and Android phones. Download the app App Store for iPhone and Play Store for Android to enhance your slow-motion videos and unleash the creativity of mobile phone video editing.
Free Download Free Download Learn More
Part 1. How to Make Slow Motion Videos on iPhone With Filmora : 2 Ways
Creating slo mo videos is a staple in video editing, which helps make videos more cinematic and engaging. Understanding how to edit iPhone slow motion video will help you to create quality videos on the go. It also gives you more freedom in how you tell your visual story or keeping the attention of your viewers throughout the video.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
When you slow motion a video, you make it easier for your viewers to observe details in every minute. This is also an effective way to add emotional weight or a dramatic flair to your videos. Let’s explore how to edit a video slow motion on iPhone with Wondershare Filmora.
Step 1: Download Wondershare Filmora
Open the App Store on your phone. Search for Wondershare Filmora, download and launch the app on your phone. Follow the instructions on the screen to create a Filmora account or log in to an existing one to start using the app.
Step 2: Import Video to Filmora
Once you open the Filmora app, tap the + button and import the video you want to edit from your photo library.
Step 3: Slow Down the Video
Once you have imported the video, slow it down to your desired speed. You have two ways to achieve this with Filmora for iPhone:
Method 1Use the Uniform Speed Slider
Tap on the video clip, and at the bottom of the screen, select the speed slider. Adjust the slider to the right or left to adjust the speed of your video. Then tap Done, and save your video.
Method 2Use the Speed Ramping Feature
The speed ramping feature will gradually change the speed of your video. When done right, speed ramps in a video add a cinematic feel and look. Tap on the video clip. Then tap on the Speed Ramping feature at the bottom of the screen. Use the graph that appears to set the speed ramp for your video. You may choose the presets already available or customize the speed based on your own desired setting. Tap Done when you are satisfied and save the video.
Part 2. How to Make Slow Motion Videos on Android with Filmora : 2 Ways
The Android operating systems does allow you to slow down or speed up video. However, third-party apps like Wondershare Filmors provide more versatile and better outcomes. The app helps you quickly change the playback speed of a video. It is a great choice for anyone wondering how to make slow motion video in Android.
You can opt for speeding up or slowing down the video based on what you specifically want to achieve. There is also the option to use the Speed Ramp feature which allows you to customize different speed rates for the same clip. In some circumstances, combining the two features can produce exceptional results in your video editing projects. Let’s have a look at how you can use this app on your Android phone.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step 1: Download and Install Filmora
Search for Wondershare Filmora in the Google Play Store. The app is available for Android devices running Android 7.0 or higher, making it compatible with a wide range of devices. Download and install the Filmora: AI Video Editor and Maker app on your Android phone. Start the app and follow the instructions to create a new or sign into an existing account.
Step 2: Import Your Video into Filmora
Once you start the Filmora app on your Android device, tap the + button and select the video you want to import. This will add the video files in Filmora to start editing its specific components, including speed.
Step 3: Adjust the Speed with Filmora
Filmora for Android offers two methods to edit the speed of your video. You can use the speed slider for direct editing or the Speed Ramping feature for a more creative approach.
Method 1Use the Uniform Speed Slider
Tap the video that you have imported. Then, select the speed slider at the bottom of the screen. Adjust the speed of the video by dragging the speed slider to the left or right. Once satisfied, tap the Check button and save your video.
Method 2Use the Speed Ramping Feature
With the Speed Ramping feature, adjust the speed of your Android video gradually in a more creative manner. You may slow it down at the beginning or the end while accelerating the middle. This makes the video fun and more engaging to your audience.
To use this feature on Filmora for Android, tap on the video clip and select the Speed Ramping icon at the bottom of the screen. Use the graph that appears to adjust how you want the video to slow down or speed up when playing it back. Tap on the Check button once done and save your video.
Conclusion
Creating slow-motion videos is a vital skill in video editing. It improves visual storytelling and keeps your audience more engaging by focusing on the most important aspects of your videos. Wondering how to edit slo mo video on iPhone and Android devices, Wondershare Filmora offers an intuitive feature to do this. The user-friendly tool is effective in slowing down videos on both iPhone and Android phones. Download the app App Store for iPhone and Play Store for Android to enhance your slow-motion videos and unleash the creativity of mobile phone video editing.
How to Turn On/Off Motion Blur in Fortnite? Is It Good for Fortnite?
Fortnite is a special and popular game as it allows people to flaunt their skills in an enjoyable environment. It’s a multiplayer game that can be played with your friends or loved ones to spend quality time. It offers four different modes in which you can strategize with your friends to fight off zombies and enemies.
While playing Fortnite, many players like to turn on and off the motion blur effect to create a smooth effect. By reading this article, you can find out about Fortnite motion blur on or off in a detailed manner.
Part 1: What is Motion Blur in Games?
Video games display a wide variety of fast-moving animated objects. To make these movements look realistic and smooth, many game lovers prefer to add motion blur in the games. This effect has become a part of the trend in recent years as it helps to enhance the quality of the game. Moreover, the motion blur effect also increases the size of the game, due to which you would require more efficient equipment.
With the addition of the motion blur effect, the sudden movements of fast-moving objects have become smoother. However, you need to consider the FPS rate of the video to add a motion blur effect appropriately. Thus, this particular effect has drastically enhanced the video game effects that eventually improve the gaming experience.
Part 2: What is Motion Blur in Fortnite?
Are you wondering if motion blur is good for Fortnite? To know about Fortnite motion blur on or off in detail, you can watch this quick video tutorial . This video will guide you about the difference motion blur makes in Fortnite.
After watching this video, you will come to know how motion blur changes the outlook of your video gameplay. By adding this effect, you can enjoy the gameplay more aesthetically. The reason is that the motion blur quickly smoothens the video, especially for fast-moving objects.
However, the application of the motion blur effect has some minor drawbacks that you should know. Through this particular effect, it may become hard to locate other players as the background looks blurry when you move in the game.
Part 3: How to Turn On/Off Motion Blur in Fortnite?
After knowing what motion blur is in Fortnite, let’s proceed further. In this section, we will shed light on the instructions for turning on and off the motion blur effect in Fortnite easily.
Step1 Access the Fortnite Menu
To begin, open and load your Fortnite game on your PC properly. Now click on the “Three Lines” icon in the top left corner and open the menu.
Step2 Locate the Motion Blur Option
From the menu section, click on “Settings” to move further. Afterward, locate the “Advanced Graphics” section and select the “Motion Blur” option. Now you can turn it on and off according to your need.
Bonus Tips – How to Add Motion Blur to Your Fortnite Gaming Video
Do you want to add motion blur in Fortnite flawlessly? Wondershare Filmora is a professional tool that contains tons of features for video editing and enhancement. Using this tool, you can apply various trending effects and transitions to your videos with a single click. You can also create multiple adjustment layers on this tool to edit your videos professionally and accurately.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Filmora can also help you in performing basic editing on your video clips. For example, you can cut and trim the unnecessary parts from your video on this platform without difficulty. Moreover, you can create keyboard shortcuts on this tool to increase the speed of your video editing. Apart from editing the video, you can also add text, graphics, images, and stickers to your videos flawlessly.
When it comes to the offered effects in Filmora, you can find various options and diversity. To add motion blur effect in your games such as Fortnite, Filmora is the best professional choice that you can consider. To learn more about Filmora, let’s highlight some of its distinct key features below:
Prominent Features of Filmora
- This tool provides various AI-powered options such as AI Smart Cutout, AI Audio Stretch, AI Audio Denoise, etc. Using these advanced options; you can make immense differences in your videos.
- You can use color grading options on Filmora to manage and adjust the brightness, saturation, contrast, hue, and other significant elements easily.
- Filmora allows you to use its Pen tool to draw complex shapes and lines accurately. After drawing them, you can also enhance and modify them efficiently.
- On this platform, you can find out various soundtracks and audio clips in its library to make your videos engaging and attractive. After choosing the soundtrack, you can also edit it according to your preferences.
Steps to Add Motion Blur Effect in Fortnite Video Recording through Filmora
To create a motion blur effect in your Fortnite recording on Filmora, you can use the below steps:
Step1 Create New Project
After launching Filmora, click on “New Project” to proceed. It will instantly open a new window where you can begin with the editing. Now tap on the “Import” button to upload the Fortnite recorded video on the project media.
Step2 Split the Fortnite Video
Once done with adding the recorded video, drag and drop it into the timeline. Now place the play head to the point where you want to add the motion blur effect. Now click on the “Scissors” icon to split the video successfully.
Step3 Locate the Blur Effect
After splitting the video, head to the “Effects” tab and click on “Video Effects” from the left side of Filmora’s interface. Afterward, type “Blur” on the search bar. From the results, drag the blur effect to the video on the timeline.
Step4 Add the Transition
To make your video look smooth after adding the effect, go to the “Transitions” tab and search for the “Dissolve” option. After finding this transition, apply it to the timeline. Once you are done with all the modifications, you can hit the “Export” button.
Conclusion
Motion blur effects in games can make a huge difference. If you want a clean and smooth display of fast-moving objects in your games, such as Fortnite, you can apply the motion blur effect. This article has guided you on how to add motion blur in Fortnite successfully. We have also suggested a powerful and professional tool called Filmora that can also create a motion blur effect in videos effectively.
Free Download For macOS 10.14 or later
Filmora can also help you in performing basic editing on your video clips. For example, you can cut and trim the unnecessary parts from your video on this platform without difficulty. Moreover, you can create keyboard shortcuts on this tool to increase the speed of your video editing. Apart from editing the video, you can also add text, graphics, images, and stickers to your videos flawlessly.
When it comes to the offered effects in Filmora, you can find various options and diversity. To add motion blur effect in your games such as Fortnite, Filmora is the best professional choice that you can consider. To learn more about Filmora, let’s highlight some of its distinct key features below:
Prominent Features of Filmora
- This tool provides various AI-powered options such as AI Smart Cutout, AI Audio Stretch, AI Audio Denoise, etc. Using these advanced options; you can make immense differences in your videos.
- You can use color grading options on Filmora to manage and adjust the brightness, saturation, contrast, hue, and other significant elements easily.
- Filmora allows you to use its Pen tool to draw complex shapes and lines accurately. After drawing them, you can also enhance and modify them efficiently.
- On this platform, you can find out various soundtracks and audio clips in its library to make your videos engaging and attractive. After choosing the soundtrack, you can also edit it according to your preferences.
Steps to Add Motion Blur Effect in Fortnite Video Recording through Filmora
To create a motion blur effect in your Fortnite recording on Filmora, you can use the below steps:
Step1 Create New Project
After launching Filmora, click on “New Project” to proceed. It will instantly open a new window where you can begin with the editing. Now tap on the “Import” button to upload the Fortnite recorded video on the project media.
Step2 Split the Fortnite Video
Once done with adding the recorded video, drag and drop it into the timeline. Now place the play head to the point where you want to add the motion blur effect. Now click on the “Scissors” icon to split the video successfully.
Step3 Locate the Blur Effect
After splitting the video, head to the “Effects” tab and click on “Video Effects” from the left side of Filmora’s interface. Afterward, type “Blur” on the search bar. From the results, drag the blur effect to the video on the timeline.
Step4 Add the Transition
To make your video look smooth after adding the effect, go to the “Transitions” tab and search for the “Dissolve” option. After finding this transition, apply it to the timeline. Once you are done with all the modifications, you can hit the “Export” button.
Conclusion
Motion blur effects in games can make a huge difference. If you want a clean and smooth display of fast-moving objects in your games, such as Fortnite, you can apply the motion blur effect. This article has guided you on how to add motion blur in Fortnite successfully. We have also suggested a powerful and professional tool called Filmora that can also create a motion blur effect in videos effectively.
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- Title: 2024 Approved Create a Brand Video to Make Your Business Shine
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- Link: https://ai-editing-video.techidaily.com/2024-approved-create-a-brand-video-to-make-your-business-shine/
- License: This work is licensed under CC BY-NC-SA 4.0.
