2024 Approved Do You Want to Learn About the iPhone LUT? Have You Used Them on Your iOS Device? Use This Article to Get Valuable Insights on the Same
Do You Want to Learn About the iPhone LUT? Have You Used Them on Your iOS Device? Use This Article to Get Valuable Insights on the Same
Are you a photographer? Do you like to capture the best moments as media files? Then, the LUTs app offers you surprising editing options to retain realistic clicks. The iPhone LUT refine the images and videos by color grading and adding filters. It is an exclusive tool applicable to iPhone and iOS gadgets.
Many iPhone devices have a good picture quality, and some users try filming using this gadget. Upgrade the recordings and redefine the images and videos with perfect color matches using the grading techniques. The essence of the picture depends on the combinations of brightness, hue, color, and saturation level. The LUT apps include the correct combinations of these attributes to enhance the overall captures. Connect with this article to discover the best ways to use the LUTs app for optimal image and video clicks.
Useful LUTs app for iPhone
Here, you will explore the best LUTs apps available for download at the app store. Here, you will find only reliable applications that serve your purpose without compromising the quality factors.
• 3D LUT app
In this LUT apo, you can perform high-end color grading techniques and bring out the best in the picture by assigning the correct combination of colors. This app also works on complex images and fixes the issues quickly. It allows you to build your color filter and apply it to the photos and videos on your iPhone. You can either upload the media file into the 3D LUT interface or use the recent clicks to customize the color attributes using this software.
Pros
- Excellent and quality color grading is feasible using this tool.
- Easy to upload the media files into this editing interface. It does not consume much of your time.
Cons
- Some newbie users find it slightly hard to handle the controls on its interface.
3DLUTS-app
• Video LUT
It is a high-end video editing LUTs app that works on every detail of the videos. This app helps you upload the images even from the virtual storage effortlessly. It supports some of the LUT formats like a 3D cube, Autodesk 3D LUT, and .png files. Use this app to adjust the brightness level, contrast, shadows, and saturation to obtain better looks in the images and videos.
Use this application to set the CMYK curves and insert the desired effects like glow and denoise to improve the visual and audio quality of the videos. The color grading option increases the standards of the videos and photos. The White balance attributes can be set to automatic mode to adapt to the existing levels in the original videos.
Pros
- Allows the users to perform batch processing and enables you to work with multiple files hassle-free.
- Merging of LUTs to create newer ones is feasible using this tool.
Cons
- Sometimes due to the file size, importing the videos from different sources affects the overall editing time. While accessing the virtual storage space, any unexpected network issues slow down the procedure.
Video LUts
• LUTs App
This application assists you to edit the LUTs images professionally. It is in-built with features like brightness, saturation, contrast, shadow, light, and tone. Set the precise values for these attributes to enhance the overall appearance of the images and videos. This application allows you to create a filter by customizing it with desired visual settings and implementing it on any uploaded videos and images for future use. This app aids you to share it without friends too.
Pros
- Easy navigation while editing the imported images and videos.
- Efficiently edit the color and export the photo directly to any destination quickly.
Cons
- Only limited features are available with this LUTs app.
LUTs app
• Filmic Pro
It is a cinematic LUT app and provides you with the essential effects of the uploaded content. You can purchase the professional LUTs pack to add value to your captures. It is a sophisticated tool and it works beyond boundaries. Use this limitless feature of this Cini Kit to bring out the best in the imported video content. There are options to integrate the in-built LUTs into your editing interface and apply the desired ones based on your requirements. It has a comfortable interface and promises you quality results.
Pros
- This app satisfies both beginners and professionals. It is a valuable LUT pack and makes a worthy purchase by purchasing the advanced features at cost-effective price tags.
- There are options to create a 3D illusion of the imported images using this Filmic Pro LUTs tool.
Cons
- The learning curve is steep and you have to spend extra hours to master all the in-built options available with this software.
Filmic Pro
How do you use the LUTs app to edit the videos precisely?
This section is an elaborate discussion on the best ways to use the LUTs app to edit the images or videos on iPhone efficiently. Every image takes a new look after editing with this giant program. The unique feature of this program is that you can create a filter on your own and apply it to obtain awesome outcomes. In the LUTs app, you will find the Export option on every edit page. It helps you to share it with your friends anytime even during the editing period. Any changes can be further included by scrolling the option at its interface.
You can follow up on the below instructions to successfully edit the images and videos using the LUTs app. Carefully watch out for the steps to edit the images or videos on your iPhone precisely.
Step 1Install the LUTs app
Go to the App Store and download this app. You can install the program and launch it to make further edits to the images.
Install Luts
Step 2 Create your filter
On the home screen of this app, create a customized filter and upload the images to apply to it. You can also use the in-built filters, LUTs files, and color grading attributes. The onscreen instruction is available to guide you with the respective pages for further edits on the imported files.
Create LUTs
Select the LUTs and apply, then adjust the color gradings and work with the parameters like brightness, hue, luminescence, and saturation. Make changes with the uploaded file and save the changes by tapping the tick icon at the top corner of the screen on your iPhone device.
Step 3 Export the edited content
Finally, press the export button to share the edited images with your friends at their respective destinations.
Export
Some of the options integrate for free into this platform. Apply them wisely to make the right changes to the image and videos.
All the above discussed three LUTs application gives you results with high standards. Every image looks great after undergoing the LUT filters. They are precise applications and reveal the flavors of the images and videos efficiently. The LUTs applications are simple and give you more features to personalize the photos and videos for your need. It is high time to select the reliable one from the list.
Wondershare Filmora11 Express Better
Archive More
Grow Together
Free Download Free Download Learn More
Summarize:
Thus, you had an enlightening journey with the iPhone LUT. You can process the images and videos using these LUTs apps and choose the above-discussed programs to make the perfect edits on the media files. They are simple to work with and give you the best outcomes without prior editing skills.
All the editing control are visible, and it is enough if you make the right clicks to include the desired effects on the imported media file. Connect with this article to discover efficient editing with the LUTs app. Stay tuned for further exciting facts about it in detail.
3DLUTS-app
• Video LUT
It is a high-end video editing LUTs app that works on every detail of the videos. This app helps you upload the images even from the virtual storage effortlessly. It supports some of the LUT formats like a 3D cube, Autodesk 3D LUT, and .png files. Use this app to adjust the brightness level, contrast, shadows, and saturation to obtain better looks in the images and videos.
Use this application to set the CMYK curves and insert the desired effects like glow and denoise to improve the visual and audio quality of the videos. The color grading option increases the standards of the videos and photos. The White balance attributes can be set to automatic mode to adapt to the existing levels in the original videos.
Pros
- Allows the users to perform batch processing and enables you to work with multiple files hassle-free.
- Merging of LUTs to create newer ones is feasible using this tool.
Cons
- Sometimes due to the file size, importing the videos from different sources affects the overall editing time. While accessing the virtual storage space, any unexpected network issues slow down the procedure.
Video LUts
• LUTs App
This application assists you to edit the LUTs images professionally. It is in-built with features like brightness, saturation, contrast, shadow, light, and tone. Set the precise values for these attributes to enhance the overall appearance of the images and videos. This application allows you to create a filter by customizing it with desired visual settings and implementing it on any uploaded videos and images for future use. This app aids you to share it without friends too.
Pros
- Easy navigation while editing the imported images and videos.
- Efficiently edit the color and export the photo directly to any destination quickly.
Cons
- Only limited features are available with this LUTs app.
LUTs app
• Filmic Pro
It is a cinematic LUT app and provides you with the essential effects of the uploaded content. You can purchase the professional LUTs pack to add value to your captures. It is a sophisticated tool and it works beyond boundaries. Use this limitless feature of this Cini Kit to bring out the best in the imported video content. There are options to integrate the in-built LUTs into your editing interface and apply the desired ones based on your requirements. It has a comfortable interface and promises you quality results.
Pros
- This app satisfies both beginners and professionals. It is a valuable LUT pack and makes a worthy purchase by purchasing the advanced features at cost-effective price tags.
- There are options to create a 3D illusion of the imported images using this Filmic Pro LUTs tool.
Cons
- The learning curve is steep and you have to spend extra hours to master all the in-built options available with this software.
Filmic Pro
How do you use the LUTs app to edit the videos precisely?
This section is an elaborate discussion on the best ways to use the LUTs app to edit the images or videos on iPhone efficiently. Every image takes a new look after editing with this giant program. The unique feature of this program is that you can create a filter on your own and apply it to obtain awesome outcomes. In the LUTs app, you will find the Export option on every edit page. It helps you to share it with your friends anytime even during the editing period. Any changes can be further included by scrolling the option at its interface.
You can follow up on the below instructions to successfully edit the images and videos using the LUTs app. Carefully watch out for the steps to edit the images or videos on your iPhone precisely.
Step 1Install the LUTs app
Go to the App Store and download this app. You can install the program and launch it to make further edits to the images.
Install Luts
Step 2 Create your filter
On the home screen of this app, create a customized filter and upload the images to apply to it. You can also use the in-built filters, LUTs files, and color grading attributes. The onscreen instruction is available to guide you with the respective pages for further edits on the imported files.
Create LUTs
Select the LUTs and apply, then adjust the color gradings and work with the parameters like brightness, hue, luminescence, and saturation. Make changes with the uploaded file and save the changes by tapping the tick icon at the top corner of the screen on your iPhone device.
Step 3 Export the edited content
Finally, press the export button to share the edited images with your friends at their respective destinations.
Export
Some of the options integrate for free into this platform. Apply them wisely to make the right changes to the image and videos.
All the above discussed three LUTs application gives you results with high standards. Every image looks great after undergoing the LUT filters. They are precise applications and reveal the flavors of the images and videos efficiently. The LUTs applications are simple and give you more features to personalize the photos and videos for your need. It is high time to select the reliable one from the list.
Wondershare Filmora11 Express Better
Archive More
Grow Together
Free Download Free Download Learn More
Summarize:
Thus, you had an enlightening journey with the iPhone LUT. You can process the images and videos using these LUTs apps and choose the above-discussed programs to make the perfect edits on the media files. They are simple to work with and give you the best outcomes without prior editing skills.
All the editing control are visible, and it is enough if you make the right clicks to include the desired effects on the imported media file. Connect with this article to discover efficient editing with the LUTs app. Stay tuned for further exciting facts about it in detail.
Basic Introduction for LumaFusion Color Grading
Create High-Quality Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
There are many reasons why video editing is essential for content creators. Regardless of your reasons for putting up video content, you’ll achieve little progress without manipulating and structuring your shots. Video editing is what helps to create an emotional connection to your content. That, in turn, is what spurs your viewers to take the action you desire.
Maybe you already know a thing or two about video editing? Good for you! However, there’s always more to learn. For example, only a few people understand the intricacies of luma fusion color grading. Meanwhile, that’s one of the significant differentiating factors between a regular video editor and a pro.
Are you tired of video editing at a basic level? Then this article is for you. It will introduce you to the basics of LumaFusion color grading. Are you ready?
In this article
02 Essential Things You Should Know About Color Grading in LumaFusion
03 Does LumaFusion Have a Desktop Version?
What Is LumaFusion?
Are you a filmmaker, video producer, or editor? Then you’ll need LumaFusion at some point in your editing journey. Whether you are a professional or not, you can use LumaFusion to tell exciting stories through your videos. It has numerous essential features to produce the precise effects you wish to achieve. What’s more, you can use this effective multitrack video editor on iPads and iPhones.
One thing you will love about LumaFusion is its user-friendliness. Even as an aspiring videographer with little experience, you can understand how to use this video editing powerhouse in an instant and with minimal supervision.
LumaFusion is affordable, especially non-linear editors (NLEs) with similar details. When it comes to robust features, LumaFusion retakes the spotlight. This video editor will become your favorite tool in no time.
Here are some exciting things you can do using LumaFusion:
● Enjoy a Simplified SSD and Cloud Storage Importing Process
One of the best things about LumaFusion is your ability to import from SSD and cloud storage seamlessly. If you’re using an external SSD for playback media, this feature will excite you. LumaFusion automatically imports media from your SSD whenever you add video clips to the timeline. There’s no need to waste time importing media by yourself.
● Switch Between Six Workspace Layouts
LumaFusion features six workspace layouts. So you can choose whatever one works best for the project you are working on. With the layout button, you can scramble the source viewer, browser, and timeline to your preference. LumaFusion also gives you the option of viewing the content in portrait or landscape modes. It’s a truly customizable and advanced multitrack video editing app for everyone who loves ease.
● Access Seamless Final Cut Pro Exporting
Do you work with Final Cut Pro X? Then there’s exciting news for you. Lumafusion allows you to export specific project files so that you can work on the NLE. Even though this feature is only available for a fee, it offers excellent value for its $20 price. You can hardly have it cheaper with other NLEs.
● Leverage Its Intuitive UI/UX
This is no hoax—LumaFusion’s intuitive design will blow your mind. If you’ve got prior knowledge or experience using other editing platforms (especially NLEs), you find LumaFusion easy to use. If not, their comprehensive reference guide can help you get acquainted with the app quickly. LumaFusion’s design gives you absolute control.
● Explore Flexibility and Amazing Effects
LumaFusion has numerous fantastic effects to appreciate. These features offer you top-notch flexibility and functionality. The clip editor’s preview window comprises four different editors—the frame and fit editor, audio editors, speed editors, and the color and effects editor. From the timeline navigator to the audio mixer and clip editor, there’s a lot to explore on LumaFusion.
● Enjoy the Automated Audio Ducking Feature
Audio ducking involves temporarily lowering a specified audio signal’s volume when another one comes up. Having to do this manually can be tiring. Fortunately, with LumaFusion’s automatic audio ducking feature, you don’t have to worry about that anymore. All you need to do is assign speakers and music tracks as master and auto track. The audio ducking feature takes it up from there.
● Easy and Direct Exportation to Youtube and Vimeo
LumaFusion comes with an option that allows you to export your edited videos directly to YouTube or Vimeo. When exporting directly to YouTube, the app will enable you to write titles and descriptions or set categories and tags. If you choose to upload your videos to YouTube directly, you can transfer it to your file folder first.
Essential Things You Should Know About Color Grading in LumaFusion
Color grading is an essential post-production process that gives your footage’s color scheme a distinctive appearance and character. This technique gives your videos some cinematic impression by painting over them.
With color grading, you can adjust your video’s color balance, saturation, contrast, luminance, black level, etc. It helps to evoke the particular emotions or moods that you want your videos to exude.
These are the essential things to note about color grading in LumaFusion:
1. Does LumaFusion Have Color Grading?
In answering this question, it’s essential to understand the difference between color correction and color grading. Both editing techniques have vital differentiating characteristics, so it’s wrong to use them interchangeably.
Color correction ensures that videos look as natural to the human eye as possible. If there’s a technical color error, for example, due to bad lighting, color correction helps fix that.
However, the aim of color grading isn’t fixing color mistakes but using colors to convey a mood, atmosphere, or style. Some videographers classify color correction as the first phase in the color grading process.
Generally, you can use LumaFusion to color correct your footage. However, you can’t color grade with the app except you decide to tamper with the color presets tab’s color sliders. Even at that, you wouldn’t get the perfect results you want.
Fortunately, LumaFusion allows you to import and apply LUT (look-up tables). With LumaFusion LUTs, you can color grade your footage to your satisfaction.
2. How To Color Grade in LumaFusion
This is how to color grade your videos:
○ First, Color Correct
When attempting to color grade your footage, it’s essential that you color correct it first. Color correction ensures that your video doesn’t remain flat or unexciting.
○ Create Your LUTs
LUT allows you to save specific color grades to use anytime you need them. This helps to save time by ensuring that you don’t develop color spaces all over again when working on various footage. You can also download as many free LUTs as you like.
○ Bring In a LUT
After creating LUTs, import and apply them to your LumaFusion. Next, blend or adjust your LUt by shifting the slider to get your desired effects. It’s that simple!
3. Can I Use Multiple LUTs in LumaFusion?
The short answer is a big YES. You can apply multiple LUTs in LumaFusion.
Here’s how t go o about it:
- Apply your first LUT
- Export the LUT
- Access rendered movies
- Apply the second LUT
There is numerous manipulation you can do with LUT. For example, you can merge two or more LUTs into one.
Does LumaFusion Have a Desktop Version?
Do you own a PC or desktop[, and you’re wondering how to access LumaFusion’s unique features on it? Unfortunately, LumaFusion is only available for iOS users and not Android or Windows PC.
However, all hope is not lost as Filmora has come to the rescue. Filmora’s video editor provides you with color matching/grading options to create the cinematic effects you want for your footage. You can use the features on your computer.
Let’s talk about Filmora’s Video Editor for Windows features in some detail:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Color Match
Do you want to achieve a similar color or consistent look for multiple clips? Then Filmora’s video editor is your best bet. The color match feature ensures color consistency throughout your video. It’s easy to use, aids efficiency, and saves your time.
● Color Correction
Color correction is one of the easiest ways to make your footage look extraordinary. With over 40 fantastic drag-and-color presets available to you, your color correction game is about to get lit. Filmora’s color correction feature also allows you to make 3D LUTs conveniently.
Filmora offers free online tools for videographers and unique products for computer software and mobile apps. You can check here to get more information about the Lumafusion alternatives on Mac .
Conclusion
● What’s worth doing is worth doing well? That’s why, as a videographer, you shouldn’t be comfortable with uploading flat, ordinary videos. It’ll help if you take your craft a notch higher by considering color grading for your footage.
● Did you fall in love with LumaFusion’s video editing app? That’s great. With your iPhone or iPad, you can get the best out of the video editor.
● Filmora offers you cool video editing features for color correcting and grading if you’re working on a desktop. There are also amazing Filmora apps for iOS and Android devices. Visit their website for more information on how these video editing features can improve your project’s quality.
There are many reasons why video editing is essential for content creators. Regardless of your reasons for putting up video content, you’ll achieve little progress without manipulating and structuring your shots. Video editing is what helps to create an emotional connection to your content. That, in turn, is what spurs your viewers to take the action you desire.
Maybe you already know a thing or two about video editing? Good for you! However, there’s always more to learn. For example, only a few people understand the intricacies of luma fusion color grading. Meanwhile, that’s one of the significant differentiating factors between a regular video editor and a pro.
Are you tired of video editing at a basic level? Then this article is for you. It will introduce you to the basics of LumaFusion color grading. Are you ready?
In this article
02 Essential Things You Should Know About Color Grading in LumaFusion
03 Does LumaFusion Have a Desktop Version?
What Is LumaFusion?
Are you a filmmaker, video producer, or editor? Then you’ll need LumaFusion at some point in your editing journey. Whether you are a professional or not, you can use LumaFusion to tell exciting stories through your videos. It has numerous essential features to produce the precise effects you wish to achieve. What’s more, you can use this effective multitrack video editor on iPads and iPhones.
One thing you will love about LumaFusion is its user-friendliness. Even as an aspiring videographer with little experience, you can understand how to use this video editing powerhouse in an instant and with minimal supervision.
LumaFusion is affordable, especially non-linear editors (NLEs) with similar details. When it comes to robust features, LumaFusion retakes the spotlight. This video editor will become your favorite tool in no time.
Here are some exciting things you can do using LumaFusion:
● Enjoy a Simplified SSD and Cloud Storage Importing Process
One of the best things about LumaFusion is your ability to import from SSD and cloud storage seamlessly. If you’re using an external SSD for playback media, this feature will excite you. LumaFusion automatically imports media from your SSD whenever you add video clips to the timeline. There’s no need to waste time importing media by yourself.
● Switch Between Six Workspace Layouts
LumaFusion features six workspace layouts. So you can choose whatever one works best for the project you are working on. With the layout button, you can scramble the source viewer, browser, and timeline to your preference. LumaFusion also gives you the option of viewing the content in portrait or landscape modes. It’s a truly customizable and advanced multitrack video editing app for everyone who loves ease.
● Access Seamless Final Cut Pro Exporting
Do you work with Final Cut Pro X? Then there’s exciting news for you. Lumafusion allows you to export specific project files so that you can work on the NLE. Even though this feature is only available for a fee, it offers excellent value for its $20 price. You can hardly have it cheaper with other NLEs.
● Leverage Its Intuitive UI/UX
This is no hoax—LumaFusion’s intuitive design will blow your mind. If you’ve got prior knowledge or experience using other editing platforms (especially NLEs), you find LumaFusion easy to use. If not, their comprehensive reference guide can help you get acquainted with the app quickly. LumaFusion’s design gives you absolute control.
● Explore Flexibility and Amazing Effects
LumaFusion has numerous fantastic effects to appreciate. These features offer you top-notch flexibility and functionality. The clip editor’s preview window comprises four different editors—the frame and fit editor, audio editors, speed editors, and the color and effects editor. From the timeline navigator to the audio mixer and clip editor, there’s a lot to explore on LumaFusion.
● Enjoy the Automated Audio Ducking Feature
Audio ducking involves temporarily lowering a specified audio signal’s volume when another one comes up. Having to do this manually can be tiring. Fortunately, with LumaFusion’s automatic audio ducking feature, you don’t have to worry about that anymore. All you need to do is assign speakers and music tracks as master and auto track. The audio ducking feature takes it up from there.
● Easy and Direct Exportation to Youtube and Vimeo
LumaFusion comes with an option that allows you to export your edited videos directly to YouTube or Vimeo. When exporting directly to YouTube, the app will enable you to write titles and descriptions or set categories and tags. If you choose to upload your videos to YouTube directly, you can transfer it to your file folder first.
Essential Things You Should Know About Color Grading in LumaFusion
Color grading is an essential post-production process that gives your footage’s color scheme a distinctive appearance and character. This technique gives your videos some cinematic impression by painting over them.
With color grading, you can adjust your video’s color balance, saturation, contrast, luminance, black level, etc. It helps to evoke the particular emotions or moods that you want your videos to exude.
These are the essential things to note about color grading in LumaFusion:
1. Does LumaFusion Have Color Grading?
In answering this question, it’s essential to understand the difference between color correction and color grading. Both editing techniques have vital differentiating characteristics, so it’s wrong to use them interchangeably.
Color correction ensures that videos look as natural to the human eye as possible. If there’s a technical color error, for example, due to bad lighting, color correction helps fix that.
However, the aim of color grading isn’t fixing color mistakes but using colors to convey a mood, atmosphere, or style. Some videographers classify color correction as the first phase in the color grading process.
Generally, you can use LumaFusion to color correct your footage. However, you can’t color grade with the app except you decide to tamper with the color presets tab’s color sliders. Even at that, you wouldn’t get the perfect results you want.
Fortunately, LumaFusion allows you to import and apply LUT (look-up tables). With LumaFusion LUTs, you can color grade your footage to your satisfaction.
2. How To Color Grade in LumaFusion
This is how to color grade your videos:
○ First, Color Correct
When attempting to color grade your footage, it’s essential that you color correct it first. Color correction ensures that your video doesn’t remain flat or unexciting.
○ Create Your LUTs
LUT allows you to save specific color grades to use anytime you need them. This helps to save time by ensuring that you don’t develop color spaces all over again when working on various footage. You can also download as many free LUTs as you like.
○ Bring In a LUT
After creating LUTs, import and apply them to your LumaFusion. Next, blend or adjust your LUt by shifting the slider to get your desired effects. It’s that simple!
3. Can I Use Multiple LUTs in LumaFusion?
The short answer is a big YES. You can apply multiple LUTs in LumaFusion.
Here’s how t go o about it:
- Apply your first LUT
- Export the LUT
- Access rendered movies
- Apply the second LUT
There is numerous manipulation you can do with LUT. For example, you can merge two or more LUTs into one.
Does LumaFusion Have a Desktop Version?
Do you own a PC or desktop[, and you’re wondering how to access LumaFusion’s unique features on it? Unfortunately, LumaFusion is only available for iOS users and not Android or Windows PC.
However, all hope is not lost as Filmora has come to the rescue. Filmora’s video editor provides you with color matching/grading options to create the cinematic effects you want for your footage. You can use the features on your computer.
Let’s talk about Filmora’s Video Editor for Windows features in some detail:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Color Match
Do you want to achieve a similar color or consistent look for multiple clips? Then Filmora’s video editor is your best bet. The color match feature ensures color consistency throughout your video. It’s easy to use, aids efficiency, and saves your time.
● Color Correction
Color correction is one of the easiest ways to make your footage look extraordinary. With over 40 fantastic drag-and-color presets available to you, your color correction game is about to get lit. Filmora’s color correction feature also allows you to make 3D LUTs conveniently.
Filmora offers free online tools for videographers and unique products for computer software and mobile apps. You can check here to get more information about the Lumafusion alternatives on Mac .
Conclusion
● What’s worth doing is worth doing well? That’s why, as a videographer, you shouldn’t be comfortable with uploading flat, ordinary videos. It’ll help if you take your craft a notch higher by considering color grading for your footage.
● Did you fall in love with LumaFusion’s video editing app? That’s great. With your iPhone or iPad, you can get the best out of the video editor.
● Filmora offers you cool video editing features for color correcting and grading if you’re working on a desktop. There are also amazing Filmora apps for iOS and Android devices. Visit their website for more information on how these video editing features can improve your project’s quality.
There are many reasons why video editing is essential for content creators. Regardless of your reasons for putting up video content, you’ll achieve little progress without manipulating and structuring your shots. Video editing is what helps to create an emotional connection to your content. That, in turn, is what spurs your viewers to take the action you desire.
Maybe you already know a thing or two about video editing? Good for you! However, there’s always more to learn. For example, only a few people understand the intricacies of luma fusion color grading. Meanwhile, that’s one of the significant differentiating factors between a regular video editor and a pro.
Are you tired of video editing at a basic level? Then this article is for you. It will introduce you to the basics of LumaFusion color grading. Are you ready?
In this article
02 Essential Things You Should Know About Color Grading in LumaFusion
03 Does LumaFusion Have a Desktop Version?
What Is LumaFusion?
Are you a filmmaker, video producer, or editor? Then you’ll need LumaFusion at some point in your editing journey. Whether you are a professional or not, you can use LumaFusion to tell exciting stories through your videos. It has numerous essential features to produce the precise effects you wish to achieve. What’s more, you can use this effective multitrack video editor on iPads and iPhones.
One thing you will love about LumaFusion is its user-friendliness. Even as an aspiring videographer with little experience, you can understand how to use this video editing powerhouse in an instant and with minimal supervision.
LumaFusion is affordable, especially non-linear editors (NLEs) with similar details. When it comes to robust features, LumaFusion retakes the spotlight. This video editor will become your favorite tool in no time.
Here are some exciting things you can do using LumaFusion:
● Enjoy a Simplified SSD and Cloud Storage Importing Process
One of the best things about LumaFusion is your ability to import from SSD and cloud storage seamlessly. If you’re using an external SSD for playback media, this feature will excite you. LumaFusion automatically imports media from your SSD whenever you add video clips to the timeline. There’s no need to waste time importing media by yourself.
● Switch Between Six Workspace Layouts
LumaFusion features six workspace layouts. So you can choose whatever one works best for the project you are working on. With the layout button, you can scramble the source viewer, browser, and timeline to your preference. LumaFusion also gives you the option of viewing the content in portrait or landscape modes. It’s a truly customizable and advanced multitrack video editing app for everyone who loves ease.
● Access Seamless Final Cut Pro Exporting
Do you work with Final Cut Pro X? Then there’s exciting news for you. Lumafusion allows you to export specific project files so that you can work on the NLE. Even though this feature is only available for a fee, it offers excellent value for its $20 price. You can hardly have it cheaper with other NLEs.
● Leverage Its Intuitive UI/UX
This is no hoax—LumaFusion’s intuitive design will blow your mind. If you’ve got prior knowledge or experience using other editing platforms (especially NLEs), you find LumaFusion easy to use. If not, their comprehensive reference guide can help you get acquainted with the app quickly. LumaFusion’s design gives you absolute control.
● Explore Flexibility and Amazing Effects
LumaFusion has numerous fantastic effects to appreciate. These features offer you top-notch flexibility and functionality. The clip editor’s preview window comprises four different editors—the frame and fit editor, audio editors, speed editors, and the color and effects editor. From the timeline navigator to the audio mixer and clip editor, there’s a lot to explore on LumaFusion.
● Enjoy the Automated Audio Ducking Feature
Audio ducking involves temporarily lowering a specified audio signal’s volume when another one comes up. Having to do this manually can be tiring. Fortunately, with LumaFusion’s automatic audio ducking feature, you don’t have to worry about that anymore. All you need to do is assign speakers and music tracks as master and auto track. The audio ducking feature takes it up from there.
● Easy and Direct Exportation to Youtube and Vimeo
LumaFusion comes with an option that allows you to export your edited videos directly to YouTube or Vimeo. When exporting directly to YouTube, the app will enable you to write titles and descriptions or set categories and tags. If you choose to upload your videos to YouTube directly, you can transfer it to your file folder first.
Essential Things You Should Know About Color Grading in LumaFusion
Color grading is an essential post-production process that gives your footage’s color scheme a distinctive appearance and character. This technique gives your videos some cinematic impression by painting over them.
With color grading, you can adjust your video’s color balance, saturation, contrast, luminance, black level, etc. It helps to evoke the particular emotions or moods that you want your videos to exude.
These are the essential things to note about color grading in LumaFusion:
1. Does LumaFusion Have Color Grading?
In answering this question, it’s essential to understand the difference between color correction and color grading. Both editing techniques have vital differentiating characteristics, so it’s wrong to use them interchangeably.
Color correction ensures that videos look as natural to the human eye as possible. If there’s a technical color error, for example, due to bad lighting, color correction helps fix that.
However, the aim of color grading isn’t fixing color mistakes but using colors to convey a mood, atmosphere, or style. Some videographers classify color correction as the first phase in the color grading process.
Generally, you can use LumaFusion to color correct your footage. However, you can’t color grade with the app except you decide to tamper with the color presets tab’s color sliders. Even at that, you wouldn’t get the perfect results you want.
Fortunately, LumaFusion allows you to import and apply LUT (look-up tables). With LumaFusion LUTs, you can color grade your footage to your satisfaction.
2. How To Color Grade in LumaFusion
This is how to color grade your videos:
○ First, Color Correct
When attempting to color grade your footage, it’s essential that you color correct it first. Color correction ensures that your video doesn’t remain flat or unexciting.
○ Create Your LUTs
LUT allows you to save specific color grades to use anytime you need them. This helps to save time by ensuring that you don’t develop color spaces all over again when working on various footage. You can also download as many free LUTs as you like.
○ Bring In a LUT
After creating LUTs, import and apply them to your LumaFusion. Next, blend or adjust your LUt by shifting the slider to get your desired effects. It’s that simple!
3. Can I Use Multiple LUTs in LumaFusion?
The short answer is a big YES. You can apply multiple LUTs in LumaFusion.
Here’s how t go o about it:
- Apply your first LUT
- Export the LUT
- Access rendered movies
- Apply the second LUT
There is numerous manipulation you can do with LUT. For example, you can merge two or more LUTs into one.
Does LumaFusion Have a Desktop Version?
Do you own a PC or desktop[, and you’re wondering how to access LumaFusion’s unique features on it? Unfortunately, LumaFusion is only available for iOS users and not Android or Windows PC.
However, all hope is not lost as Filmora has come to the rescue. Filmora’s video editor provides you with color matching/grading options to create the cinematic effects you want for your footage. You can use the features on your computer.
Let’s talk about Filmora’s Video Editor for Windows features in some detail:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Color Match
Do you want to achieve a similar color or consistent look for multiple clips? Then Filmora’s video editor is your best bet. The color match feature ensures color consistency throughout your video. It’s easy to use, aids efficiency, and saves your time.
● Color Correction
Color correction is one of the easiest ways to make your footage look extraordinary. With over 40 fantastic drag-and-color presets available to you, your color correction game is about to get lit. Filmora’s color correction feature also allows you to make 3D LUTs conveniently.
Filmora offers free online tools for videographers and unique products for computer software and mobile apps. You can check here to get more information about the Lumafusion alternatives on Mac .
Conclusion
● What’s worth doing is worth doing well? That’s why, as a videographer, you shouldn’t be comfortable with uploading flat, ordinary videos. It’ll help if you take your craft a notch higher by considering color grading for your footage.
● Did you fall in love with LumaFusion’s video editing app? That’s great. With your iPhone or iPad, you can get the best out of the video editor.
● Filmora offers you cool video editing features for color correcting and grading if you’re working on a desktop. There are also amazing Filmora apps for iOS and Android devices. Visit their website for more information on how these video editing features can improve your project’s quality.
There are many reasons why video editing is essential for content creators. Regardless of your reasons for putting up video content, you’ll achieve little progress without manipulating and structuring your shots. Video editing is what helps to create an emotional connection to your content. That, in turn, is what spurs your viewers to take the action you desire.
Maybe you already know a thing or two about video editing? Good for you! However, there’s always more to learn. For example, only a few people understand the intricacies of luma fusion color grading. Meanwhile, that’s one of the significant differentiating factors between a regular video editor and a pro.
Are you tired of video editing at a basic level? Then this article is for you. It will introduce you to the basics of LumaFusion color grading. Are you ready?
In this article
02 Essential Things You Should Know About Color Grading in LumaFusion
03 Does LumaFusion Have a Desktop Version?
What Is LumaFusion?
Are you a filmmaker, video producer, or editor? Then you’ll need LumaFusion at some point in your editing journey. Whether you are a professional or not, you can use LumaFusion to tell exciting stories through your videos. It has numerous essential features to produce the precise effects you wish to achieve. What’s more, you can use this effective multitrack video editor on iPads and iPhones.
One thing you will love about LumaFusion is its user-friendliness. Even as an aspiring videographer with little experience, you can understand how to use this video editing powerhouse in an instant and with minimal supervision.
LumaFusion is affordable, especially non-linear editors (NLEs) with similar details. When it comes to robust features, LumaFusion retakes the spotlight. This video editor will become your favorite tool in no time.
Here are some exciting things you can do using LumaFusion:
● Enjoy a Simplified SSD and Cloud Storage Importing Process
One of the best things about LumaFusion is your ability to import from SSD and cloud storage seamlessly. If you’re using an external SSD for playback media, this feature will excite you. LumaFusion automatically imports media from your SSD whenever you add video clips to the timeline. There’s no need to waste time importing media by yourself.
● Switch Between Six Workspace Layouts
LumaFusion features six workspace layouts. So you can choose whatever one works best for the project you are working on. With the layout button, you can scramble the source viewer, browser, and timeline to your preference. LumaFusion also gives you the option of viewing the content in portrait or landscape modes. It’s a truly customizable and advanced multitrack video editing app for everyone who loves ease.
● Access Seamless Final Cut Pro Exporting
Do you work with Final Cut Pro X? Then there’s exciting news for you. Lumafusion allows you to export specific project files so that you can work on the NLE. Even though this feature is only available for a fee, it offers excellent value for its $20 price. You can hardly have it cheaper with other NLEs.
● Leverage Its Intuitive UI/UX
This is no hoax—LumaFusion’s intuitive design will blow your mind. If you’ve got prior knowledge or experience using other editing platforms (especially NLEs), you find LumaFusion easy to use. If not, their comprehensive reference guide can help you get acquainted with the app quickly. LumaFusion’s design gives you absolute control.
● Explore Flexibility and Amazing Effects
LumaFusion has numerous fantastic effects to appreciate. These features offer you top-notch flexibility and functionality. The clip editor’s preview window comprises four different editors—the frame and fit editor, audio editors, speed editors, and the color and effects editor. From the timeline navigator to the audio mixer and clip editor, there’s a lot to explore on LumaFusion.
● Enjoy the Automated Audio Ducking Feature
Audio ducking involves temporarily lowering a specified audio signal’s volume when another one comes up. Having to do this manually can be tiring. Fortunately, with LumaFusion’s automatic audio ducking feature, you don’t have to worry about that anymore. All you need to do is assign speakers and music tracks as master and auto track. The audio ducking feature takes it up from there.
● Easy and Direct Exportation to Youtube and Vimeo
LumaFusion comes with an option that allows you to export your edited videos directly to YouTube or Vimeo. When exporting directly to YouTube, the app will enable you to write titles and descriptions or set categories and tags. If you choose to upload your videos to YouTube directly, you can transfer it to your file folder first.
Essential Things You Should Know About Color Grading in LumaFusion
Color grading is an essential post-production process that gives your footage’s color scheme a distinctive appearance and character. This technique gives your videos some cinematic impression by painting over them.
With color grading, you can adjust your video’s color balance, saturation, contrast, luminance, black level, etc. It helps to evoke the particular emotions or moods that you want your videos to exude.
These are the essential things to note about color grading in LumaFusion:
1. Does LumaFusion Have Color Grading?
In answering this question, it’s essential to understand the difference between color correction and color grading. Both editing techniques have vital differentiating characteristics, so it’s wrong to use them interchangeably.
Color correction ensures that videos look as natural to the human eye as possible. If there’s a technical color error, for example, due to bad lighting, color correction helps fix that.
However, the aim of color grading isn’t fixing color mistakes but using colors to convey a mood, atmosphere, or style. Some videographers classify color correction as the first phase in the color grading process.
Generally, you can use LumaFusion to color correct your footage. However, you can’t color grade with the app except you decide to tamper with the color presets tab’s color sliders. Even at that, you wouldn’t get the perfect results you want.
Fortunately, LumaFusion allows you to import and apply LUT (look-up tables). With LumaFusion LUTs, you can color grade your footage to your satisfaction.
2. How To Color Grade in LumaFusion
This is how to color grade your videos:
○ First, Color Correct
When attempting to color grade your footage, it’s essential that you color correct it first. Color correction ensures that your video doesn’t remain flat or unexciting.
○ Create Your LUTs
LUT allows you to save specific color grades to use anytime you need them. This helps to save time by ensuring that you don’t develop color spaces all over again when working on various footage. You can also download as many free LUTs as you like.
○ Bring In a LUT
After creating LUTs, import and apply them to your LumaFusion. Next, blend or adjust your LUt by shifting the slider to get your desired effects. It’s that simple!
3. Can I Use Multiple LUTs in LumaFusion?
The short answer is a big YES. You can apply multiple LUTs in LumaFusion.
Here’s how t go o about it:
- Apply your first LUT
- Export the LUT
- Access rendered movies
- Apply the second LUT
There is numerous manipulation you can do with LUT. For example, you can merge two or more LUTs into one.
Does LumaFusion Have a Desktop Version?
Do you own a PC or desktop[, and you’re wondering how to access LumaFusion’s unique features on it? Unfortunately, LumaFusion is only available for iOS users and not Android or Windows PC.
However, all hope is not lost as Filmora has come to the rescue. Filmora’s video editor provides you with color matching/grading options to create the cinematic effects you want for your footage. You can use the features on your computer.
Let’s talk about Filmora’s Video Editor for Windows features in some detail:
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Color Match
Do you want to achieve a similar color or consistent look for multiple clips? Then Filmora’s video editor is your best bet. The color match feature ensures color consistency throughout your video. It’s easy to use, aids efficiency, and saves your time.
● Color Correction
Color correction is one of the easiest ways to make your footage look extraordinary. With over 40 fantastic drag-and-color presets available to you, your color correction game is about to get lit. Filmora’s color correction feature also allows you to make 3D LUTs conveniently.
Filmora offers free online tools for videographers and unique products for computer software and mobile apps. You can check here to get more information about the Lumafusion alternatives on Mac .
Conclusion
● What’s worth doing is worth doing well? That’s why, as a videographer, you shouldn’t be comfortable with uploading flat, ordinary videos. It’ll help if you take your craft a notch higher by considering color grading for your footage.
● Did you fall in love with LumaFusion’s video editing app? That’s great. With your iPhone or iPad, you can get the best out of the video editor.
● Filmora offers you cool video editing features for color correcting and grading if you’re working on a desktop. There are also amazing Filmora apps for iOS and Android devices. Visit their website for more information on how these video editing features can improve your project’s quality.
Finding The Best Ways To Replace Sky in Lightroom
People look for sky replacements in their images to improve their appearance. Sometimes, we need to do this because of overexposed images in sunlight. Replacing the surroundings of images is a common post-processing technique in photography. For this purpose, advanced editing tools like Lightroom and Adobe Photoshop are required.
Lightroom Sky replacement requires certain editing skills to effectively edit the media. This article will help you to learn how to do sky replacement in Lightroom. Before delving into the steps, read the first part to know the reason for changing the surroundings in Lightroom to replace the sky system.
Sky Replacement A cross-platform works like magic for background removal or sky replacement photos!
Free Download Free Download Learn More
Part 1: Why Do Creators Look Forward to Changing the Environment Across Their Recorded or Captured Media?
Humans love to show creativity and express themselves from different perspectives. Creative works provide entertainment and prove therapeutic in some way. That’s why creators and artists try to change the surroundings of recorded media. Such changes make the captured media virtually stunning and creative. Let’s explore more reasons that push creators towards sky replacement in Lightroom:
- Artistic Storytelling: A creative art piece shows a story of a thousand words. Thus, artists look for visual elements to convey particular moods and messages in their media.
- Symbolism: In many art competitions, creators are asked to show symbolic media. For this purpose, they might replace Sky in Lightroom to symbolize rebirth and growth.
- World-Building: The science fiction and fantasy genre needs such changes to build another world. Creators turn the media into imaginative settings to inspire the audience.
- Entertainment: Another aim of the creator is to provide new and exciting content to the audience. It allows them to temporarily escape their world and enjoy it.
- Discovery: You might have seen virtual landscapes in video games that uncover hidden secrets. Such backgrounds are designed to facilitate adventure through media.
Part 2: A Guide to Replace Sky in Lightroom: Step-by-Step
As discussed earlier, changing the sky in Lightroom proves fruitful for many reasons. Altering media scenes can also create a powerful emotional impact. Likewise, shifting from a green meadow to a messy landscape can turn a calm mood into chaos. If you intend to replace your current media background, then let us help you. Here are the steps below to change the environment in Lightroom:
Step 1: Lightroom can enhance your surroundings by using certain effects. To replace the sky, right-click on your image and select the “Edit in Photoshop” option. Before that, ensure that you have Adobe Photoshop installed on your system.
Step 2: Now, go to the top toolbar and press the “Edit” option next to “File.” From the drop-down list, access the “Sky Replacement” option. Head to the “Sky Replacement” panel and click the downward icon next to the sky preview. Scroll to pick one sky of your choice and hit the “OK” button.
Step 3: To import more skies, press the “Settings” icon on the Sky Replacement panel. Select the first option of “Get More Skies” and click on “Import Images.” You can explore skies from the Blue Skies, Spectacular, and Sunsets folders from that panel.
Step 4: Bring this picture back to the Lightroom and go to its right-side panel. There, use the Exposure, Contrast, and Highlights sliders below the “Light” downward icon. After enhancing your image, right-click on it and look for the “Export” option to save the file.
Part 3: Make Background Changing Easy with Wondershare Filmora
Sky Replacement in Lightroom and Photoshop requires some basic editing skills. Not everyone has such skills, so they have to acquire skills from video tutorials. It wastes a lot of time and effort just to learn editing from scratch. As an easier solution, they should try Wondershare Filmora to change image surroundings.
Notably, it’s a better solution that accommodates all users from beginner professionals. You can use Filmora for video editing to effortlessly expand your creativity. This tool is available online for Desktop, macOS, mobile, and online with the latest AI features.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Key Features Marking Filmora’s Importance
Instantly remove or change your videos and image backgrounds with Filmora. Reimagine your world by knowing the given key features of Filmora in changing backgrounds:
1. Chroma Key (Green Screen)
Applying green-screen in effect in video and images will generate professional content. With AI support, you can remove a certain color from overlay images and videos. It can make your chosen colors transparent in the imported media. To fine-tune the media, you can use Tolerance, Edge Thickness, and Feather sliders.
2. AI Portrait
If you want to focus on the portrait while ignoring the background, use this feature. It can remove the background with accuracy by recognizing the main object. Filmora detects humans with AI and allows manual adjustments after removing the background. You can change the Edge Thickness and Edge Feature to the required extent.
3. Basic Background
While editing any media, you might require a blur option to hide distortion in the background. Filmora offers background blur options with different types and styles in them. You can opt for a Pattern, Color, and blur option from blur types. Then, it allows you to choose from blur styles like Grainy, Direction, and Radial. Afterward, users can select the level of blur as per their choice.
4. AI Image Stylizer
Aside from changing background, you can unleash your creativity with an AI Image stylizer. It’s the latest feature of Filmora that can turn your image into a devil, clown, or zombie. If you want to follow certain social media trends of making anime, explore this feature. You can find 19 styles that also include soft image looks like Flower and Angel image styles.
Steps to Change Background with Different Ways Using Filmora
Instead of lightroom sky replacement, Filmora offers the simplest way to edit images and videos. Let’s explore the quickest ways to change backgrounds using Filmora.
- Method 1: Using Chroma Key
- Method 2: Accessing AI Portrait
- Method 3: Change the Background through Masking
Method 1: Using Chroma Key
Step 1: Get the Latest Version of Filmora in Your system
Successfully launch the latest version of Filmora in your system. Double-tap on it to enter the home screen. Click on “New Project” and access the editing screen of Filmora.
Step 2: Use the Chroma Key and Change the Background
From the media panel, use “Import” and bring your media to the Timeline section. Place the background video first and then bring the Main Clip below it. Head to the right-side panel and press the “AI Tools” option from the top. Now enable the “Chroma Key” option, and the background will be replaced. You can adjust the edges through “Edge Thickness” and “Edge Feather” sliders.
Step 3: Continue Editing or Export Media at Desired Location
When you have finished the editing, move to the “Export” option at the top right. Using the “Export” window, define parameters and export the file wherever you want.
Method 2: Accessing AI Portrait
Step 1: Set the Videos at the Correct Place in the Timeline
Import your Background video and main clips in the media panel. Drag the main video in the second track and the background video in the first track, respectively.
Step 2: Explore and Utilize AI Portrait for Changing Background
Head to the right-side panel and access the AI tools option for choosing “AI Portrait.” Toggle this option and get the background automatically changed. To further enhance, you can use “Edge Thickness” and “Edge Feather” sliders.
Method 3: Change the Background through Masking
Step 1: Get Stock Media and Place it in the Timeline
Drag your main video in the timeline. Then, tap the “Stock Media” icon from the toolbar of the media panel. Browse one background clip and bring it to the timeline at the second track.
Step 2: Draw a Mask to Replace the Background with Stock Media
Look for the “Mask” option before the “AI tools” option on the right-side panel. Pick the “Draw Mask” icon and try to draw the lines around the main figure. When you finish drawing, the background will be replaced. You can use the “Blur Strength” slider to give a natural look.
Conclusion
In short, sky replacement is a feature of Adobe Photoshop that turns clear skies into sunsets. To do so, you can follow the steps highlighted in this article. Changing sky in the Lightroom needs some editing skills in Photoshop, and not everyone has it. Thus, you should use Wondershare Filmora as the top-notch solution. It can change your media’s background with AI and other manual changing options.
Free Download Free Download Learn More
Part 1: Why Do Creators Look Forward to Changing the Environment Across Their Recorded or Captured Media?
Humans love to show creativity and express themselves from different perspectives. Creative works provide entertainment and prove therapeutic in some way. That’s why creators and artists try to change the surroundings of recorded media. Such changes make the captured media virtually stunning and creative. Let’s explore more reasons that push creators towards sky replacement in Lightroom:
- Artistic Storytelling: A creative art piece shows a story of a thousand words. Thus, artists look for visual elements to convey particular moods and messages in their media.
- Symbolism: In many art competitions, creators are asked to show symbolic media. For this purpose, they might replace Sky in Lightroom to symbolize rebirth and growth.
- World-Building: The science fiction and fantasy genre needs such changes to build another world. Creators turn the media into imaginative settings to inspire the audience.
- Entertainment: Another aim of the creator is to provide new and exciting content to the audience. It allows them to temporarily escape their world and enjoy it.
- Discovery: You might have seen virtual landscapes in video games that uncover hidden secrets. Such backgrounds are designed to facilitate adventure through media.
Part 2: A Guide to Replace Sky in Lightroom: Step-by-Step
As discussed earlier, changing the sky in Lightroom proves fruitful for many reasons. Altering media scenes can also create a powerful emotional impact. Likewise, shifting from a green meadow to a messy landscape can turn a calm mood into chaos. If you intend to replace your current media background, then let us help you. Here are the steps below to change the environment in Lightroom:
Step 1: Lightroom can enhance your surroundings by using certain effects. To replace the sky, right-click on your image and select the “Edit in Photoshop” option. Before that, ensure that you have Adobe Photoshop installed on your system.
Step 2: Now, go to the top toolbar and press the “Edit” option next to “File.” From the drop-down list, access the “Sky Replacement” option. Head to the “Sky Replacement” panel and click the downward icon next to the sky preview. Scroll to pick one sky of your choice and hit the “OK” button.
Step 3: To import more skies, press the “Settings” icon on the Sky Replacement panel. Select the first option of “Get More Skies” and click on “Import Images.” You can explore skies from the Blue Skies, Spectacular, and Sunsets folders from that panel.
Step 4: Bring this picture back to the Lightroom and go to its right-side panel. There, use the Exposure, Contrast, and Highlights sliders below the “Light” downward icon. After enhancing your image, right-click on it and look for the “Export” option to save the file.
Part 3: Make Background Changing Easy with Wondershare Filmora
Sky Replacement in Lightroom and Photoshop requires some basic editing skills. Not everyone has such skills, so they have to acquire skills from video tutorials. It wastes a lot of time and effort just to learn editing from scratch. As an easier solution, they should try Wondershare Filmora to change image surroundings.
Notably, it’s a better solution that accommodates all users from beginner professionals. You can use Filmora for video editing to effortlessly expand your creativity. This tool is available online for Desktop, macOS, mobile, and online with the latest AI features.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Key Features Marking Filmora’s Importance
Instantly remove or change your videos and image backgrounds with Filmora. Reimagine your world by knowing the given key features of Filmora in changing backgrounds:
1. Chroma Key (Green Screen)
Applying green-screen in effect in video and images will generate professional content. With AI support, you can remove a certain color from overlay images and videos. It can make your chosen colors transparent in the imported media. To fine-tune the media, you can use Tolerance, Edge Thickness, and Feather sliders.
2. AI Portrait
If you want to focus on the portrait while ignoring the background, use this feature. It can remove the background with accuracy by recognizing the main object. Filmora detects humans with AI and allows manual adjustments after removing the background. You can change the Edge Thickness and Edge Feature to the required extent.
3. Basic Background
While editing any media, you might require a blur option to hide distortion in the background. Filmora offers background blur options with different types and styles in them. You can opt for a Pattern, Color, and blur option from blur types. Then, it allows you to choose from blur styles like Grainy, Direction, and Radial. Afterward, users can select the level of blur as per their choice.
4. AI Image Stylizer
Aside from changing background, you can unleash your creativity with an AI Image stylizer. It’s the latest feature of Filmora that can turn your image into a devil, clown, or zombie. If you want to follow certain social media trends of making anime, explore this feature. You can find 19 styles that also include soft image looks like Flower and Angel image styles.
Steps to Change Background with Different Ways Using Filmora
Instead of lightroom sky replacement, Filmora offers the simplest way to edit images and videos. Let’s explore the quickest ways to change backgrounds using Filmora.
- Method 1: Using Chroma Key
- Method 2: Accessing AI Portrait
- Method 3: Change the Background through Masking
Method 1: Using Chroma Key
Step 1: Get the Latest Version of Filmora in Your system
Successfully launch the latest version of Filmora in your system. Double-tap on it to enter the home screen. Click on “New Project” and access the editing screen of Filmora.
Step 2: Use the Chroma Key and Change the Background
From the media panel, use “Import” and bring your media to the Timeline section. Place the background video first and then bring the Main Clip below it. Head to the right-side panel and press the “AI Tools” option from the top. Now enable the “Chroma Key” option, and the background will be replaced. You can adjust the edges through “Edge Thickness” and “Edge Feather” sliders.
Step 3: Continue Editing or Export Media at Desired Location
When you have finished the editing, move to the “Export” option at the top right. Using the “Export” window, define parameters and export the file wherever you want.
Method 2: Accessing AI Portrait
Step 1: Set the Videos at the Correct Place in the Timeline
Import your Background video and main clips in the media panel. Drag the main video in the second track and the background video in the first track, respectively.
Step 2: Explore and Utilize AI Portrait for Changing Background
Head to the right-side panel and access the AI tools option for choosing “AI Portrait.” Toggle this option and get the background automatically changed. To further enhance, you can use “Edge Thickness” and “Edge Feather” sliders.
Method 3: Change the Background through Masking
Step 1: Get Stock Media and Place it in the Timeline
Drag your main video in the timeline. Then, tap the “Stock Media” icon from the toolbar of the media panel. Browse one background clip and bring it to the timeline at the second track.
Step 2: Draw a Mask to Replace the Background with Stock Media
Look for the “Mask” option before the “AI tools” option on the right-side panel. Pick the “Draw Mask” icon and try to draw the lines around the main figure. When you finish drawing, the background will be replaced. You can use the “Blur Strength” slider to give a natural look.
Conclusion
In short, sky replacement is a feature of Adobe Photoshop that turns clear skies into sunsets. To do so, you can follow the steps highlighted in this article. Changing sky in the Lightroom needs some editing skills in Photoshop, and not everyone has it. Thus, you should use Wondershare Filmora as the top-notch solution. It can change your media’s background with AI and other manual changing options.
If You’re Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
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- Title: 2024 Approved Do You Want to Learn About the iPhone LUT? Have You Used Them on Your iOS Device? Use This Article to Get Valuable Insights on the Same
- Author: Chloe
- Created at : 2024-06-09 16:15:06
- Updated at : 2024-06-10 16:15:06
- Link: https://ai-editing-video.techidaily.com/2024-approved-do-you-want-to-learn-about-the-iphone-lut-have-you-used-them-on-your-ios-device-use-this-article-to-get-valuable-insights-on-the-same/
- License: This work is licensed under CC BY-NC-SA 4.0.
