2024 Approved How To Make A Do-It-Yourself Video

2024 Approved How To Make A Do-It-Yourself Video

Chloe Lv12

How To Make A Do-It-Yourself Video

Wondering how YouTubers make their own video from scratch? Want to open a YouTube channel and you don’t know how to start? Then, in this article; I’ll explain you the details. Please stay with me.

If you love to speak in front of the camera as if anyone is watching you, and if you’re someone with low self-esteem like me, and you want to develop your self-confidence, then you’re on the right track. People nowadays look for something that can add spice to their life like vlogging. But first, you need to know the reasons why you’re opening a YouTube channel in the first place. Have a me time and ask yourself what do you want to share with your target audiences.

Things that can be of great influence to someone who badly needed it (in a positive way of course.) People nowadays search answers to their questions on YouTube. It is the second largest search engine next to Google and because of the YouTubers who give fuel to it, people around the globe watch it on a daily basis, I’m sure of it.

And now that you’ve already know what you want to share outside the world, you just need your vlogging equipment’s.

  1. Videos Are Impactful
  2. People Access Video Everywhere
  3. You Don’t Need a Fortune to Produce Videos

Part 1. Things That You Need when You Want to Start Vlogging

A smart phone and a tripod will do. You don’t need to have all those professional vlogging equipment’s if you’re a new YouTuber. Each and every smart phone now can record a high-definition resolution. I started with my Samsung S6 and a pile of books as my tripod. Silly me! But you need to be resourceful. As the time went by, I bought a tripod from JOOM (an online store just like Ali Express). Very cheap and it last long. You also need a video editor for post editing. You don’t want to upload a raw video on YouTube without anything in it. It will be dull and boring.

Part 2. Reasons Why You Need a Video Editor?

1. Videos Are Impactful

While pictures can tell a thousand words, video tells a thousand more. On your videos, your audiences can see your feelings about a particular topic, and with the correct techniques and editing secrets, you can effectively tell someone or many people a message you want to get across. Whether it is a message on how to make a do-it-yourself video or what is the best video editor for beginners?

2. People Access Video Everywhere

You are probably one who does too. In this modern era of technology, you see people watching videos not only on television or the computer but on their laptops, tablets and smart phones as well. So, if you want something across, putting out your message or promotion through a video to these people makes sense. And it does not have to be that hard. You might say people only want to watch good looking videos. Well, yes, but using Wondershare Filmora , a video editing software can let your video look more professional.

3. You Don’t Need a Fortune to Produce Videos

That’s right. If you have a video editor installed on your phone, you’re ready to go. I started to edit my first ever video using Filmora go. It’s very handy and easy to use for a beginner like me before. And it has lot of features that you can put in your video, like cool titles, transitions and even stickers. If you want to produce your video using your computer or a laptop, you can definitely use Wondershare Filmora. You probably will not be able to edit and produce “Hollywood” videos but with a decent computer or laptop and correct editing techniques, you can make pretty professional looking videos. I always recommend using Wondershare Filmora even if you’re a beginner. If you learn how to use Wondershare Filmora well, you can make videos compared to everyone else. I guarantee you that.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 3. Preparations for a Vlog

I take down notes when preparing a video, I used to write the things that I need to say. Things that I mostly want to highlight when expressing my thoughts to everyone who will watch it.

do it yourself video prepare

I put myself a little make up on when producing a video, it makes me feel more confident to speak in front of my virtual audiences because I know that I looked presentable in any way.

Now we need to set our do-it-yourself like studio (it can be your room; it can be in the living room or anywhere that you can see that has a good background) or you can use a green backdrop and just make wonders in the post editing.

how to make a do it yourself video

During these days, I’m filming using my Canon GX7 Mark II and it’s a result of my first ever YouTube salary. When you’re into vlogging, at some point you need to upgrade your vlogging equipment’s. I know it will take time, but you can do it.

After you finished a vlog/video, you need to edit it and that’s the most exciting part for me, at least. Put your teaser, your intro, the body of the video itself and don’t forget the outro.

do it yourself video editing

Conclusions

If you want to open up a YouTube Channel, then do it now. Maybe you’ll feel down because people around you will not support you from the beginning and that’s the cruel part of being a YouTuber. As the saying goes by, “birds of the same feather, flock together”; people with the same passion as you can understand all your endeavors. Don’t always think of the money that you will receive afterwards because that brings pressure and you’ll push yourself to the limit until you’ll feel and say “enough is enough”. Just do your own thing and the rest will follow. And if you think that you have something to offer to someone out there virtually, then don’t think twice. We only live once, make the most out of it.

And if you’re looking for the best video editor for Personal Computers this year 2022, choose Wondershare Filmora and you’ll be thrilled. Trust me, I’ve been there. Happy editing!

A smart phone and a tripod will do. You don’t need to have all those professional vlogging equipment’s if you’re a new YouTuber. Each and every smart phone now can record a high-definition resolution. I started with my Samsung S6 and a pile of books as my tripod. Silly me! But you need to be resourceful. As the time went by, I bought a tripod from JOOM (an online store just like Ali Express). Very cheap and it last long. You also need a video editor for post editing. You don’t want to upload a raw video on YouTube without anything in it. It will be dull and boring.

Part 2. Reasons Why You Need a Video Editor?

1. Videos Are Impactful

While pictures can tell a thousand words, video tells a thousand more. On your videos, your audiences can see your feelings about a particular topic, and with the correct techniques and editing secrets, you can effectively tell someone or many people a message you want to get across. Whether it is a message on how to make a do-it-yourself video or what is the best video editor for beginners?

2. People Access Video Everywhere

You are probably one who does too. In this modern era of technology, you see people watching videos not only on television or the computer but on their laptops, tablets and smart phones as well. So, if you want something across, putting out your message or promotion through a video to these people makes sense. And it does not have to be that hard. You might say people only want to watch good looking videos. Well, yes, but using Wondershare Filmora , a video editing software can let your video look more professional.

3. You Don’t Need a Fortune to Produce Videos

That’s right. If you have a video editor installed on your phone, you’re ready to go. I started to edit my first ever video using Filmora go. It’s very handy and easy to use for a beginner like me before. And it has lot of features that you can put in your video, like cool titles, transitions and even stickers. If you want to produce your video using your computer or a laptop, you can definitely use Wondershare Filmora. You probably will not be able to edit and produce “Hollywood” videos but with a decent computer or laptop and correct editing techniques, you can make pretty professional looking videos. I always recommend using Wondershare Filmora even if you’re a beginner. If you learn how to use Wondershare Filmora well, you can make videos compared to everyone else. I guarantee you that.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 3. Preparations for a Vlog

I take down notes when preparing a video, I used to write the things that I need to say. Things that I mostly want to highlight when expressing my thoughts to everyone who will watch it.

do it yourself video prepare

I put myself a little make up on when producing a video, it makes me feel more confident to speak in front of my virtual audiences because I know that I looked presentable in any way.

Now we need to set our do-it-yourself like studio (it can be your room; it can be in the living room or anywhere that you can see that has a good background) or you can use a green backdrop and just make wonders in the post editing.

how to make a do it yourself video

During these days, I’m filming using my Canon GX7 Mark II and it’s a result of my first ever YouTube salary. When you’re into vlogging, at some point you need to upgrade your vlogging equipment’s. I know it will take time, but you can do it.

After you finished a vlog/video, you need to edit it and that’s the most exciting part for me, at least. Put your teaser, your intro, the body of the video itself and don’t forget the outro.

do it yourself video editing

Conclusions

If you want to open up a YouTube Channel, then do it now. Maybe you’ll feel down because people around you will not support you from the beginning and that’s the cruel part of being a YouTuber. As the saying goes by, “birds of the same feather, flock together”; people with the same passion as you can understand all your endeavors. Don’t always think of the money that you will receive afterwards because that brings pressure and you’ll push yourself to the limit until you’ll feel and say “enough is enough”. Just do your own thing and the rest will follow. And if you think that you have something to offer to someone out there virtually, then don’t think twice. We only live once, make the most out of it.

And if you’re looking for the best video editor for Personal Computers this year 2022, choose Wondershare Filmora and you’ll be thrilled. Trust me, I’ve been there. Happy editing!

LumaFusion – One of the Best Video Editors for iOS

LumaFusion makes itself known as a multi-track video editor available for iOS users. While it presents other compatible versions, it provides some of the most professional video editing and enhancement features that make editing proficient on mobile devices. Its easy-to-use interface, combined with advanced functions of editing videos, adding audio, and adjusting speed, gives a perfect non-linear editing experience.

Pros

  • Manageable and Proficient user interface
  • Image stabilization is available to enhance performance
  • Can add third-party plugins for video enhancement
  • Trim unused media before exporting the video
  • Videos can be exported directly to Final Cut Pro

Cons

  • The user has to pay for the app to download
  • Audio synchronization issues in large videos
  • You can only add up to 6 audio/video tracks to the timeline

Part 1: What is LumaFusion?

LumaFusion is a multi-track video editing mobile application providing a professional video editing experience on portable devices. It gives uses a platform to create the perfect storyline and environments for bringing out the perfect features of the story that is held by the video. So, while you get a platform with interactive features and tools to work with, video editing simultaneously gets extensive and simple.

People who are not having the time to bring in a professional video editor to work on a task can look forward to this progressive tool designed for portable video editing. While you do not confuse it with a basic video editor, you can find tools that can help you adjust parameters such as the aspect ratio.

lumafusion video editor

Download LumaFusion: Android | iOS

You can download this proficient video editor for your iPhone and iPad. It can also be enjoyed on Mac devices, which are now available on Android devices. LumaFusion has scaled its support and compatibility of devices over time.

Pricing Plan

If you intend to use the LumaFusion app to inject creativity into your videos, you must have to pay a single-time price of $19.99 to get access to the application. Apart from that, there are several in-app purchases that you can look forward to for increasing the hold on different tools and features, as per the requirement.

System Requirements of LumaFusion iOS

iPhone Requires iOS 15.4 or later.
iPad Requires iPadOS 15.4 or later.
iPod Touch Requires iOS 15.4 or later.
Mac Requires macOS 12.3 or later and a Mac with Apple M1 chip or later.
Size 192.9 MB

Part 2: Key Features of LumaFusion Video Editor

We will now highlight some essential features that can be considered about the LumaFusion video editor. These features will give a better understanding of the tool and provide a guideline on how to utilize the best functions with ease:

1. Interface

When understanding the interface of the LumaFusion app on iOS, many would think the application won’t provide extensive tools to work with. This video editor does not come with a bland user interface but provides some great functions and features on an interface that allows you to create professional-level videos.

With the option of adding titles, transitions, color grading, and effects, LumaFusion is a complete video editor that provides features that are not commonly observed in many desktop-based video editors. Regardless, it presents an efficient workspace that has managed all the functions properly in rows and different sections.

lumafusion video editor interface

2. Video’s Layers

Creating proper movies on your iOS device is not difficult with LumaFusion. With the option of including six layers of video in the timeline, a lot can be done with them for improvising different sequences and multiple effects. Its picture-in-picture presets, layered transitions, graphic equalizer, and the use of additional plugins allow you to create complete videos with proper control.

Talking about some renowned iOS video editors in the market, you will find LumaFusion a much better option. iMovie, the dedicated video editor for iOS devices, can only embed two layers of videos in the timeline. This clearly explains why LumaFusion is a much better option with its video layers.

video layers in lumafusion

3. Powerful Keyframe

The keyframes function on LumaFusion is not challenging to work with on the video editor. You can ecstatically create animating effects with the help of the keyframe sounds within the application. These effects, once created, can be saved and used on other videos within the platform. To improve your effects on the mobile video editor, you can use the powerful keyframe feature of LumaFusion to create the best results.

With a small price to pay for the video editor, you can gain access to a diversity of keyframes that can help you design the perfect effects for your video.

lumafusion keyframe feature

4. Export to Final Cut Pro

Another impressive and touching feature this video editor provides to its users is its integration with Final Cut Pro - a proficient desktop video editor offered on macOS. You can easily export your created video to Final Cut Pro as an FCPXML.zip file directly after paying a one-time price. Users who are having a rough time editing the file on LumaFusion can easily shift to Final Cut Pro.

This process has disadvantages, regardless of the extensive control and accessibility provided between the applications. If you seek to use Final Cut Pro after editing a video on the LumaFusion app, you will have to add all the assets on FCP when you shift the file onto the platform.

Also, you might have to include many effects such as LUTs, Chroma key, and other relevant features. With this effort, you can easily put your video from LumaFusion to Final Cut Pro.

Part 3: Advantages and Disadvantages of LumaFusion Video Editor

Suppose you are considering using the LumaFusion video editor on your iOS device. In that case, there are a few advantages and disadvantages you must look into to understand more about the tool and get to an absolute decision:

Pros

  • You can add third-party plugins to your video editor to enhance the video editing features. This allows you to put better effects, transitions, and enhancement elements in your video.
  • It can create smooth slow-motion videos with 120fps and 240fps results.
  • Multi-layer titles can be created within the platform and used in further actions.
  • The display of the edited video can be previewed across an external monitor.
  • It provides stability in video editing by using color tags within frame rates up to 18fps.

Cons

  • For large video files, you might face lagging issues and audio synchronization within videos.
  • To access the complete library of music and clips, you will have to subscribe to their additional plans.
  • The tool is already available at a price tag, which is associated with more subscription plans, making it a devalued option.

Part 4: What’s New in LumaFusion 3.2 Version

The latest iteration of the LumaFusion app brings new and exciting features to the market. To learn more about these features, you will know better how the video editor is improving its operations:

1. 35+ New Transitions

LumaFusion 3.2 comes with a new set of transitions, with almost 35 in number. With different blur transitions, there are some new introductions in the transition section that offers multiple motions.

lumafusion new transitions

2. iCloud Backups

If you are confused about how to sustain the storage space on your iOS device, LumaFusion now provides iCloud Drive support and allows the user to back up their data. The data from the iCloud Drive can also be restored directly from the platform.

access the icloud backups

3. Rename Linked Folders

In the previous versions of LumaFusion, you could not rename the linked folders, or the platform incorrectly named them. With this update, you can now easily rename the linked folders by selecting and holding them within the interface.

rename linked folder

4. Localizations for 2 New Versions

Traditional Chinese and Brazilian Portuguese are now among the added localizations in the video editor. The wide range of language support is helping this application set up a new precedent in the market for other mobile video editors.

Part 5: Best Alternative to LumaFusion Video Editor for iOS

LumaFusion video editor is a great option, but its drawbacks restrict it to some extent. To answer this, Wondershare Filmora provides a better option for video editing, offering compatibility on Windows and all other platforms supported by the LumaFusion video editing application. To know more about how good Filmora is, look ahead.

Wondershare Filmora is a complete, easy-to-use video editor providing many features and creativity options. For example, you can find the perfect set of effects and transitions on the platform by supporting a diversity of filters and text overlays. With other options, such as PIP mode and video beautification, Wondershare Filmora supports many file formats for video editing.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

filmora video editor interface

Conclusion

This article has provided a prominent overview of the LumaFusion review, a video editor that has made video editing operations easier on smartphones. While it is a great iOS video editor, you can find other prominent functions with extensive layered support, intuitive keyframes, and consolidated connectivity to other platforms. As a better option, this article has offered Wondershare Filmora as a more potent tool with better compatibility and inexpensive features.

People Also Want to Know

1. How to download LumaFusion on Windows?

LumaFusion is unavailable on the Windows platform, where you can only find it on Mac, iOS, and Android. As an alternative to this video editor, you can try using Wondershare Filmora.

2. Can LumaFusion edit 4K?

You can easily edit, manage, and export 4K videos within the platform. LumaFusion provides extensive support for managing a broad range of video resolutions.

Part 1: What is LumaFusion?

LumaFusion is a multi-track video editing mobile application providing a professional video editing experience on portable devices. It gives uses a platform to create the perfect storyline and environments for bringing out the perfect features of the story that is held by the video. So, while you get a platform with interactive features and tools to work with, video editing simultaneously gets extensive and simple.

People who are not having the time to bring in a professional video editor to work on a task can look forward to this progressive tool designed for portable video editing. While you do not confuse it with a basic video editor, you can find tools that can help you adjust parameters such as the aspect ratio.

lumafusion video editor

Download LumaFusion: Android | iOS

You can download this proficient video editor for your iPhone and iPad. It can also be enjoyed on Mac devices, which are now available on Android devices. LumaFusion has scaled its support and compatibility of devices over time.

Pricing Plan

If you intend to use the LumaFusion app to inject creativity into your videos, you must have to pay a single-time price of $19.99 to get access to the application. Apart from that, there are several in-app purchases that you can look forward to for increasing the hold on different tools and features, as per the requirement.

System Requirements of LumaFusion iOS

iPhone Requires iOS 15.4 or later.
iPad Requires iPadOS 15.4 or later.
iPod Touch Requires iOS 15.4 or later.
Mac Requires macOS 12.3 or later and a Mac with Apple M1 chip or later.
Size 192.9 MB

Part 2: Key Features of LumaFusion Video Editor

We will now highlight some essential features that can be considered about the LumaFusion video editor. These features will give a better understanding of the tool and provide a guideline on how to utilize the best functions with ease:

1. Interface

When understanding the interface of the LumaFusion app on iOS, many would think the application won’t provide extensive tools to work with. This video editor does not come with a bland user interface but provides some great functions and features on an interface that allows you to create professional-level videos.

With the option of adding titles, transitions, color grading, and effects, LumaFusion is a complete video editor that provides features that are not commonly observed in many desktop-based video editors. Regardless, it presents an efficient workspace that has managed all the functions properly in rows and different sections.

lumafusion video editor interface

2. Video’s Layers

Creating proper movies on your iOS device is not difficult with LumaFusion. With the option of including six layers of video in the timeline, a lot can be done with them for improvising different sequences and multiple effects. Its picture-in-picture presets, layered transitions, graphic equalizer, and the use of additional plugins allow you to create complete videos with proper control.

Talking about some renowned iOS video editors in the market, you will find LumaFusion a much better option. iMovie, the dedicated video editor for iOS devices, can only embed two layers of videos in the timeline. This clearly explains why LumaFusion is a much better option with its video layers.

video layers in lumafusion

3. Powerful Keyframe

The keyframes function on LumaFusion is not challenging to work with on the video editor. You can ecstatically create animating effects with the help of the keyframe sounds within the application. These effects, once created, can be saved and used on other videos within the platform. To improve your effects on the mobile video editor, you can use the powerful keyframe feature of LumaFusion to create the best results.

With a small price to pay for the video editor, you can gain access to a diversity of keyframes that can help you design the perfect effects for your video.

lumafusion keyframe feature

4. Export to Final Cut Pro

Another impressive and touching feature this video editor provides to its users is its integration with Final Cut Pro - a proficient desktop video editor offered on macOS. You can easily export your created video to Final Cut Pro as an FCPXML.zip file directly after paying a one-time price. Users who are having a rough time editing the file on LumaFusion can easily shift to Final Cut Pro.

This process has disadvantages, regardless of the extensive control and accessibility provided between the applications. If you seek to use Final Cut Pro after editing a video on the LumaFusion app, you will have to add all the assets on FCP when you shift the file onto the platform.

Also, you might have to include many effects such as LUTs, Chroma key, and other relevant features. With this effort, you can easily put your video from LumaFusion to Final Cut Pro.

Part 3: Advantages and Disadvantages of LumaFusion Video Editor

Suppose you are considering using the LumaFusion video editor on your iOS device. In that case, there are a few advantages and disadvantages you must look into to understand more about the tool and get to an absolute decision:

Pros

  • You can add third-party plugins to your video editor to enhance the video editing features. This allows you to put better effects, transitions, and enhancement elements in your video.
  • It can create smooth slow-motion videos with 120fps and 240fps results.
  • Multi-layer titles can be created within the platform and used in further actions.
  • The display of the edited video can be previewed across an external monitor.
  • It provides stability in video editing by using color tags within frame rates up to 18fps.

Cons

  • For large video files, you might face lagging issues and audio synchronization within videos.
  • To access the complete library of music and clips, you will have to subscribe to their additional plans.
  • The tool is already available at a price tag, which is associated with more subscription plans, making it a devalued option.

Part 4: What’s New in LumaFusion 3.2 Version

The latest iteration of the LumaFusion app brings new and exciting features to the market. To learn more about these features, you will know better how the video editor is improving its operations:

1. 35+ New Transitions

LumaFusion 3.2 comes with a new set of transitions, with almost 35 in number. With different blur transitions, there are some new introductions in the transition section that offers multiple motions.

lumafusion new transitions

2. iCloud Backups

If you are confused about how to sustain the storage space on your iOS device, LumaFusion now provides iCloud Drive support and allows the user to back up their data. The data from the iCloud Drive can also be restored directly from the platform.

access the icloud backups

3. Rename Linked Folders

In the previous versions of LumaFusion, you could not rename the linked folders, or the platform incorrectly named them. With this update, you can now easily rename the linked folders by selecting and holding them within the interface.

rename linked folder

4. Localizations for 2 New Versions

Traditional Chinese and Brazilian Portuguese are now among the added localizations in the video editor. The wide range of language support is helping this application set up a new precedent in the market for other mobile video editors.

Part 5: Best Alternative to LumaFusion Video Editor for iOS

LumaFusion video editor is a great option, but its drawbacks restrict it to some extent. To answer this, Wondershare Filmora provides a better option for video editing, offering compatibility on Windows and all other platforms supported by the LumaFusion video editing application. To know more about how good Filmora is, look ahead.

Wondershare Filmora is a complete, easy-to-use video editor providing many features and creativity options. For example, you can find the perfect set of effects and transitions on the platform by supporting a diversity of filters and text overlays. With other options, such as PIP mode and video beautification, Wondershare Filmora supports many file formats for video editing.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

filmora video editor interface

Conclusion

This article has provided a prominent overview of the LumaFusion review, a video editor that has made video editing operations easier on smartphones. While it is a great iOS video editor, you can find other prominent functions with extensive layered support, intuitive keyframes, and consolidated connectivity to other platforms. As a better option, this article has offered Wondershare Filmora as a more potent tool with better compatibility and inexpensive features.

People Also Want to Know

1. How to download LumaFusion on Windows?

LumaFusion is unavailable on the Windows platform, where you can only find it on Mac, iOS, and Android. As an alternative to this video editor, you can try using Wondershare Filmora.

2. Can LumaFusion edit 4K?

You can easily edit, manage, and export 4K videos within the platform. LumaFusion provides extensive support for managing a broad range of video resolutions.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Record Slow Motion Videos With Phantom Slow-Mo Camera

In the media industry, you can find many professional and high-end cameras. Such cameras use advanced mechanisms to create slow-motion videos. Moreover, they capture natural colors and shades in the video with precision. Phantom slow-mo cameras are one of the prominent examples of the industry’s leading camera brand. To learn more about this camera brand, this article will consist of all the details.

With a Phantom slow-motion camera, you can get high-resolution results. Through this guide, you can discover a detailed analysis of the Phantom slo-mo camera. Also, we will suggest an affordable alternative that can make slow-motion videos efficiently.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1: What Do You Know About Phantom Camera Company?

Vision Research manufactures a Phantom camera that can be used in many professional fields. This company first came into being in 1950 by the name of “Photographic Analysis Company .”During the initial years, the company produced many cameras that could tackle the need for high-speed photography. However, in 1992, the company decided to create a separate entity to create high-speed cameras that wouldn’t depend on photographic film for imaging.

The US Patent Office acknowledged the use of innovative technology in the Phantom high-speed cameras. The main aim of this company is to produce robust cameras that can capture faster frame rates in high-speed photography. Many industries like defense, academia, and science research use Phantom slow-motion cameras. They are used in microfluidics, transparent flows, imaging, etc.

Part 2: Best Phantom Slow Motion Camera To Try

Phantom offers many slow-motion cameras with different features. This section will list down some of the best Phantom slow-motion cameras with pricing:

1. TMX 7510

The TMX 7510 is built to produce high-end videos with different speed combinations. It uses a side-illuminated camera sensor to capture high-definition images. It can deliver 75,000 FPS with 1280 x 800 resolution. It offers up to 512GB RAM to help in making high-speed images. You can use its built-in Binning Mode with flexible options. It also supports many file formats like Cine RAW, TIFF, JPEG, etc.

phantom tmx7510

2. T – Series T4040

The T-Series of Phantom includes many features to capture images with precision. The T4040 camera supports 9,350 fps with 2560 x 1664 resolution. It offers a peak Quantum Efficiency rating of 90% that can produce images in low-light conditions. Moreover, this Phantom slow-motion camera uses flow visualization techniques to capture minute details with high precision. It also offers EDR that balances exposure in the saturated areas of the image.

phantom t series t4040

3. Machine Vision S200

This machine vision camera applies CXP technology to capture long-duration high-speed photos. It includes GPIO for events and ready signals. It’s economical and available in a compact size. Users can also use the time stamp on the frame to check the time code. Moreover, it can reach up to 6,950 fps with full resolution. You can trigger the recording with the given software or the GPIO trigger signal.

phantom machine vision s200

4. VEO 710

VEO series are specifically designed for film production and science laboratories. It has 7,400fps with a 1-Mpx 35mm sensor. The sensor format used in this camera is ideal for high-quality camera lenses. There are two options for the VEO body: S (full) and L (light). By purchasing the S model, you can experience many on-camera controls. Moreover, the body of this camera is made with aluminum to increase its reliability in tougher situations.

phantom veo 710

5. Micro C and N C321

The Micro C and N series are built to meet the challenges of using a standard camera. The lightweight body and on-board protection make this camera ideal. It supports a maximum fps of 1480 with full resolution. With high sensitivity, it can capture low-noise images with vibrant colors. The advanced features of this camera can provide high-end images while preserving the natural colors.

phantom micro c 321

6. 4K and Media Production Flex4K

For professional cinema, Phantom has developed the Flex4k camera. This Phantom slo-mo camera supports 4K imaging with up to 1,000 fps. It provides three battery mounts with an on-camera menu system. The produced images are compatible with many color grading and video editing tools. Furthermore, it offers many remote-control options to ease your workflow. All the images that are produced will be delivered in the Cine RAW file format.

phantom production flex4k

Part 3: No Phantom Camera? Still, Create a Slow Motion Video

Are you unable to buy a Phantom slow-mo camera? No worries, as Filmora can help you generate slow-motion videos with a normal camera. After recording a video from any standard device, you can add slow-motion effects with this tool. It provides a speed ramping feature that allows you to manage the speed of your video. It contains 6 speed ramping templates that you can try for professional purposes. Moreover, it provides a drag-and-drop interface to provide you with robust controls.

Filmora can make any ordinary video look cinematic. You can incorporate special backgrounds in your video without using a green screen. Furthermore, it can remove all the production flaws from your video within a few taps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Instructions to Produce Slow Motion Video With Speed Ramping

This part of the guide will include all the basic steps to make slow-motion videos . Thus, follow the steps mentioned below:

Step 1Import the Video File

Start by launching Filmora on your desktop. Select “New Project” to open its interface. Once done, press “Ctrl + I” to import the preferred video file.

import video to filmora

Step 2Select Speed Ramping

Once done by dragging it to the timeline, right-click on it to open a pop-up menu. Select “Speed” and then choose “Speed Ramping”. From the right panel, you can manage the speed ramping settings.

navigate to speed ramping section

Step 3Adjust the Speed Settings

Select “Customize” for the preset and scroll a little bit. Here, you can adjust the pointers by using the cursor for speed modification. By dragging the point downwards, you will decrease the speed. In contrast, moving the points upwards will increase the speed.

add preset or customize

Step 4Generate Final Results

Navigate into the “AI Frame Interpolation” section to smoothen the effect. From there, select “Optical Flow” to create a slow-motion effect of the best quality. To see the results, choose the “Render Preview” option given on the toolbar of the timeline. After modifying the video, save and export the results.

perform interpolation and export

Key Features of Wondershare Filmora

  • Auto Reframe: This feature adjusts the aspect ratio of a video in an automated manner. You can make your video vertical for TikTok and YouTube Shorts. In a similar way, it can make videos horizontal to fit to Instagram.

  • AI Audio Denoise: The AI audio denoise feature is designed to remove specific voices from your video. You can try its AI voice enhancement option to make the vocals prominent. Moreover, it can remove reverb and hiss sounds from the audio in a natural way.

  • AI Smart Cutout: To remove unnecessary objects from the video, try its AI Smart Cutout feature. After selecting the area, it offers four preview modes. By using these modes, you can make adjustments according to the background.

  • Color Correction: Filmora provides more than 40 presets for color schemes. You can access the color correction settings to make manual changes. Moreover, you can apply advanced color tuning to adjust the colors of the video deeply.

Conclusion

Phantom slow-motion cameras offer great high-speed image details. The cameras of this brand produce high-definition results with advanced features. However, it cannot be affordable or accessible for many users. Therefore, Filmora is the best choice for students and beginners. With this software, you can make slow-motion videos in a cost-effective manner.

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1: What Do You Know About Phantom Camera Company?

Vision Research manufactures a Phantom camera that can be used in many professional fields. This company first came into being in 1950 by the name of “Photographic Analysis Company .”During the initial years, the company produced many cameras that could tackle the need for high-speed photography. However, in 1992, the company decided to create a separate entity to create high-speed cameras that wouldn’t depend on photographic film for imaging.

The US Patent Office acknowledged the use of innovative technology in the Phantom high-speed cameras. The main aim of this company is to produce robust cameras that can capture faster frame rates in high-speed photography. Many industries like defense, academia, and science research use Phantom slow-motion cameras. They are used in microfluidics, transparent flows, imaging, etc.

Part 2: Best Phantom Slow Motion Camera To Try

Phantom offers many slow-motion cameras with different features. This section will list down some of the best Phantom slow-motion cameras with pricing:

1. TMX 7510

The TMX 7510 is built to produce high-end videos with different speed combinations. It uses a side-illuminated camera sensor to capture high-definition images. It can deliver 75,000 FPS with 1280 x 800 resolution. It offers up to 512GB RAM to help in making high-speed images. You can use its built-in Binning Mode with flexible options. It also supports many file formats like Cine RAW, TIFF, JPEG, etc.

phantom tmx7510

2. T – Series T4040

The T-Series of Phantom includes many features to capture images with precision. The T4040 camera supports 9,350 fps with 2560 x 1664 resolution. It offers a peak Quantum Efficiency rating of 90% that can produce images in low-light conditions. Moreover, this Phantom slow-motion camera uses flow visualization techniques to capture minute details with high precision. It also offers EDR that balances exposure in the saturated areas of the image.

phantom t series t4040

3. Machine Vision S200

This machine vision camera applies CXP technology to capture long-duration high-speed photos. It includes GPIO for events and ready signals. It’s economical and available in a compact size. Users can also use the time stamp on the frame to check the time code. Moreover, it can reach up to 6,950 fps with full resolution. You can trigger the recording with the given software or the GPIO trigger signal.

phantom machine vision s200

4. VEO 710

VEO series are specifically designed for film production and science laboratories. It has 7,400fps with a 1-Mpx 35mm sensor. The sensor format used in this camera is ideal for high-quality camera lenses. There are two options for the VEO body: S (full) and L (light). By purchasing the S model, you can experience many on-camera controls. Moreover, the body of this camera is made with aluminum to increase its reliability in tougher situations.

phantom veo 710

5. Micro C and N C321

The Micro C and N series are built to meet the challenges of using a standard camera. The lightweight body and on-board protection make this camera ideal. It supports a maximum fps of 1480 with full resolution. With high sensitivity, it can capture low-noise images with vibrant colors. The advanced features of this camera can provide high-end images while preserving the natural colors.

phantom micro c 321

6. 4K and Media Production Flex4K

For professional cinema, Phantom has developed the Flex4k camera. This Phantom slo-mo camera supports 4K imaging with up to 1,000 fps. It provides three battery mounts with an on-camera menu system. The produced images are compatible with many color grading and video editing tools. Furthermore, it offers many remote-control options to ease your workflow. All the images that are produced will be delivered in the Cine RAW file format.

phantom production flex4k

Part 3: No Phantom Camera? Still, Create a Slow Motion Video

Are you unable to buy a Phantom slow-mo camera? No worries, as Filmora can help you generate slow-motion videos with a normal camera. After recording a video from any standard device, you can add slow-motion effects with this tool. It provides a speed ramping feature that allows you to manage the speed of your video. It contains 6 speed ramping templates that you can try for professional purposes. Moreover, it provides a drag-and-drop interface to provide you with robust controls.

Filmora can make any ordinary video look cinematic. You can incorporate special backgrounds in your video without using a green screen. Furthermore, it can remove all the production flaws from your video within a few taps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Instructions to Produce Slow Motion Video With Speed Ramping

This part of the guide will include all the basic steps to make slow-motion videos . Thus, follow the steps mentioned below:

Step 1Import the Video File

Start by launching Filmora on your desktop. Select “New Project” to open its interface. Once done, press “Ctrl + I” to import the preferred video file.

import video to filmora

Step 2Select Speed Ramping

Once done by dragging it to the timeline, right-click on it to open a pop-up menu. Select “Speed” and then choose “Speed Ramping”. From the right panel, you can manage the speed ramping settings.

navigate to speed ramping section

Step 3Adjust the Speed Settings

Select “Customize” for the preset and scroll a little bit. Here, you can adjust the pointers by using the cursor for speed modification. By dragging the point downwards, you will decrease the speed. In contrast, moving the points upwards will increase the speed.

add preset or customize

Step 4Generate Final Results

Navigate into the “AI Frame Interpolation” section to smoothen the effect. From there, select “Optical Flow” to create a slow-motion effect of the best quality. To see the results, choose the “Render Preview” option given on the toolbar of the timeline. After modifying the video, save and export the results.

perform interpolation and export

Key Features of Wondershare Filmora

  • Auto Reframe: This feature adjusts the aspect ratio of a video in an automated manner. You can make your video vertical for TikTok and YouTube Shorts. In a similar way, it can make videos horizontal to fit to Instagram.

  • AI Audio Denoise: The AI audio denoise feature is designed to remove specific voices from your video. You can try its AI voice enhancement option to make the vocals prominent. Moreover, it can remove reverb and hiss sounds from the audio in a natural way.

  • AI Smart Cutout: To remove unnecessary objects from the video, try its AI Smart Cutout feature. After selecting the area, it offers four preview modes. By using these modes, you can make adjustments according to the background.

  • Color Correction: Filmora provides more than 40 presets for color schemes. You can access the color correction settings to make manual changes. Moreover, you can apply advanced color tuning to adjust the colors of the video deeply.

Conclusion

Phantom slow-motion cameras offer great high-speed image details. The cameras of this brand produce high-definition results with advanced features. However, it cannot be affordable or accessible for many users. Therefore, Filmora is the best choice for students and beginners. With this software, you can make slow-motion videos in a cost-effective manner.

Also read:

  • Title: 2024 Approved How To Make A Do-It-Yourself Video
  • Author: Chloe
  • Created at : 2024-04-24 07:08:12
  • Updated at : 2024-04-25 07:08:12
  • Link: https://ai-editing-video.techidaily.com/2024-approved-how-to-make-a-do-it-yourself-video/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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2024 Approved How To Make A Do-It-Yourself Video