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2024 Approved Read on to Learn About Multi Object Tracking, Its Types, and Requirements. Youll Also Learn About the Different Approaches Toward Object Tracking
Read on to Learn About Multi Object Tracking, Its Types, and Requirements. You’ll Also Learn About the Different Approaches Toward Object Tracking
Multi Object Tracking (MOT) in a video is a challenging process with many applications in both the public and private sectors. Surveillance cameras in public places can track potential criminals, while retail stores can use object tracking to monitor customer behavior.
Developed in 1988 by Zenon Pylyshyn, MOT is a technique first designed to study the human visual system’s ability to track multiple moving objects. However, since then, various methods have been introduced for Object Tracking through computer vision.
In this article, we will explore Multi Object Tracking and provide a detailed guide on object tracking and the requirement to track multiple objects.
Part 1. What Is Object Tracking
Object Tracking is an application of computer vision that involves tracking the movement of objects in real-time. It is a useful tool for many different purposes, such as video surveillance, human-computer interaction, and automotive safety.
The Object Tracking algorithm is a deep-learning-based program that works by developing a model for each individual object and creating a set of trajectories to represent their movement. This is done through an indication, such as a square that follows the object and tells the users about its location on the screen in real-time.
Its algorithms are designed to work with various types of inputs, including everything from images and videos to real-time footage. The input you expect to use will impact the category, use cases, and object tracking applications.
Part 2. Types Of Object Tracking
There are two main types or levels of Object Tracking: SOT and MOT
SOT
Single Object Tracking or Visual Object Tracking is a process in which the bounding box of the target object is assigned to the tracker in the first frame. The tracker then detects the same object in all the other frames.
SOT only detects and tracks a single object and comes under the category of detection-free tracking, which implies that it is manually initialized with a fixed number of objects, even though other objects are present in the frames.
Let’s understand it with an example: A police department is resolving a murder case that involves a car on the highway. They received surveillance camera footage and wanted to track the vehicle to resolve the mystery. However, it might take time to do it manually. Therefore, they will use the Single Object Tracking process and will assign the tracker a bounding box for the target car to check what happens to it.
MOT
Multiple Object Tracking involves tracking multiple objects in a frame. Since its development in 1988 by Zenon Pylyshyn, several experiments have been conducted to see how human and computer vision systems can detect and track multiple objects in a frame.
As an output, multiple tracking creates several bounding boxes and are identified using certain parameters such as coordinates, width, height, etc. MOT program is not pre-trained regarding the appearance or amount of objects to be tracked.
Moreover, the algorithm assigns a detection ID to each box which helps the model in identifying the objects within a class. For instance, if multiple cars are in a frame, the MOT algorithm will identify each car as a separate object and assign them a unique ID.
Part 3. What Multi Object Tracking Needs?
Above is the explaination of MOT. In this part, we will focus on its mechanism. Following are some of the most important requirements of Multi Object Tracking:
1. Detection
The best approach to detect objects of your interest depends on what you’re trying to track and if the camera is stationary or moving.
MOT Using Stationary Camera
The vision.ForegroundDetector System object can be used to detect objects in motion against a stationary background by performing background subtraction. This approach is efficient but requires that the camera be stationary.
MOT Using Moving Camera
A sliding-window detection approach is often used with a moving camera to detect objects in motion. However, this approach is slower than the background subtraction method.
Use the following approaches for tracing the given categories of objects.
| Type of the Tracking Object | Camera Position | Approach |
|---|---|---|
| Custom object category | Stationary/Moving | custom sliding window detector using selectStrongestBbox and extractHOGFeatures or trainCascadeObjectDetector function |
| Pedestrians | Stationary/Moving | vision.PeopleDetector System object |
| Moving object | Stationary | vision.ForegroundDetector System object™ |
| Faces, upper body, mouth, nose, eyes, etc. | Stationary/Moving | vision.CascadeObjectDetector System object |
2. Prediction
The second requirement for Multi Object Tracking is “Prediction.” In this, you have to predict the position of the tracking object in the next frame. To do this, you can design the model to use the Kalman filter (vision.KalmanFilter ).
This will help predict the next location of the object in the frames. For this, it will take into account the object’s constant velocity, constant acceleration measurement noise, and process noise. Measurement noise is the detection of an error, while process noise is the variation in the object’s actual motion from that of the motion model.
3. Data Association
Data association is a critical step in Multiple Object Tracking and involves linking the data points together that represent the same thing across different frames.
A “track” is the temporal history of an object consisting of multiple detections and can include the entire history of past locations of the object or simply the object’s last known location and current velocity.
Part 4. Approaches Of Object Tracking
After understanding what MOT needs, let’s learn about the theory of how Object Tracking works.
The following are the most popular approaches for Object Tracking:
1. OpenCV-Based Object Tracking
There are many ways to approach object tracking, but one of the most popular is through the use of built-in algorithms in the OpenCV library.
The library has a tracking API containing Object Tracking algorithms and eight trackers: BOOSTING, MEDIANFLOW, MIL, KCF, CSRT, TLD, GOTURN, and MOSSE. Each tracker has its own advantages and disadvantages and has different goals. For instance, the MOSSE tracker is best for the fastest object tracking.
To have a deeper review of OpenCV Object Tracking and what is OpenCV, please read our article about: OpenCV Tracking: A complete Guide in 2022. （同期交付，可以插这个文章主题的内链）
2. MDNet
MDNet is a breakthrough in the field of tracking because it is the first network to use classification-based models instead of the more traditional approach. This makes MDNet much faster and more accurate than other tracking methods.
Inspired by the R-CNN object detection network, the MDNet algorithm can detect objects in real-time more efficiently and with high speed, making it a state-of-the-art visual tracker.
3. DeepSort
DeepSort is the most popular Object Tracking algorithm choice. The integration of appearance information or deep appearance distance metrics vastly improves DeepSORT performance.
The addition of the “Deep Appearance” distance metric enables DeepSort to avoid identifying switches by 45% and handle complex scenarios. On the MOT17 dataset, DeepSORT has received 77.2 IDF1 and 75.4 MOTA with 239 ID switches but a lower FPS of 13.
4. ROLO
ROLO - a combination of YOLO and LSTM is a Spatio-temporal convolutional neural network that uses the YOLO module and LTSM network for collecting visual features, location inference priors, and locating the target object’s trajectory.
The LSTM network uses an input feature vector of length 4096 for each frame to predict the target object’s location. This vector is obtained by combining the high-level visual features with the YOLO detection. By working together, the LSTM and YOLO can predict the target object’s location more accurately.
ALT TEXT: rolo for object tracking
Conclusion
In this ultimate guide, we’ve discussed Multi Object Tracking and its requirements. We also explored different approaches for object tracking to help you determine which one is best for your needs.
Hopefully, you found this guide helpful, and your queries related to Object Tracking and its types have been resolved.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1. What Is Object Tracking
Object Tracking is an application of computer vision that involves tracking the movement of objects in real-time. It is a useful tool for many different purposes, such as video surveillance, human-computer interaction, and automotive safety.
The Object Tracking algorithm is a deep-learning-based program that works by developing a model for each individual object and creating a set of trajectories to represent their movement. This is done through an indication, such as a square that follows the object and tells the users about its location on the screen in real-time.
Its algorithms are designed to work with various types of inputs, including everything from images and videos to real-time footage. The input you expect to use will impact the category, use cases, and object tracking applications.
Part 2. Types Of Object Tracking
There are two main types or levels of Object Tracking: SOT and MOT
SOT
Single Object Tracking or Visual Object Tracking is a process in which the bounding box of the target object is assigned to the tracker in the first frame. The tracker then detects the same object in all the other frames.
SOT only detects and tracks a single object and comes under the category of detection-free tracking, which implies that it is manually initialized with a fixed number of objects, even though other objects are present in the frames.
Let’s understand it with an example: A police department is resolving a murder case that involves a car on the highway. They received surveillance camera footage and wanted to track the vehicle to resolve the mystery. However, it might take time to do it manually. Therefore, they will use the Single Object Tracking process and will assign the tracker a bounding box for the target car to check what happens to it.
MOT
Multiple Object Tracking involves tracking multiple objects in a frame. Since its development in 1988 by Zenon Pylyshyn, several experiments have been conducted to see how human and computer vision systems can detect and track multiple objects in a frame.
As an output, multiple tracking creates several bounding boxes and are identified using certain parameters such as coordinates, width, height, etc. MOT program is not pre-trained regarding the appearance or amount of objects to be tracked.
Moreover, the algorithm assigns a detection ID to each box which helps the model in identifying the objects within a class. For instance, if multiple cars are in a frame, the MOT algorithm will identify each car as a separate object and assign them a unique ID.
Part 3. What Multi Object Tracking Needs?
Above is the explaination of MOT. In this part, we will focus on its mechanism. Following are some of the most important requirements of Multi Object Tracking:
1. Detection
The best approach to detect objects of your interest depends on what you’re trying to track and if the camera is stationary or moving.
MOT Using Stationary Camera
The vision.ForegroundDetector System object can be used to detect objects in motion against a stationary background by performing background subtraction. This approach is efficient but requires that the camera be stationary.
MOT Using Moving Camera
A sliding-window detection approach is often used with a moving camera to detect objects in motion. However, this approach is slower than the background subtraction method.
Use the following approaches for tracing the given categories of objects.
| Type of the Tracking Object | Camera Position | Approach |
|---|---|---|
| Custom object category | Stationary/Moving | custom sliding window detector using selectStrongestBbox and extractHOGFeatures or trainCascadeObjectDetector function |
| Pedestrians | Stationary/Moving | vision.PeopleDetector System object |
| Moving object | Stationary | vision.ForegroundDetector System object™ |
| Faces, upper body, mouth, nose, eyes, etc. | Stationary/Moving | vision.CascadeObjectDetector System object |
2. Prediction
The second requirement for Multi Object Tracking is “Prediction.” In this, you have to predict the position of the tracking object in the next frame. To do this, you can design the model to use the Kalman filter (vision.KalmanFilter ).
This will help predict the next location of the object in the frames. For this, it will take into account the object’s constant velocity, constant acceleration measurement noise, and process noise. Measurement noise is the detection of an error, while process noise is the variation in the object’s actual motion from that of the motion model.
3. Data Association
Data association is a critical step in Multiple Object Tracking and involves linking the data points together that represent the same thing across different frames.
A “track” is the temporal history of an object consisting of multiple detections and can include the entire history of past locations of the object or simply the object’s last known location and current velocity.
Part 4. Approaches Of Object Tracking
After understanding what MOT needs, let’s learn about the theory of how Object Tracking works.
The following are the most popular approaches for Object Tracking:
1. OpenCV-Based Object Tracking
There are many ways to approach object tracking, but one of the most popular is through the use of built-in algorithms in the OpenCV library.
The library has a tracking API containing Object Tracking algorithms and eight trackers: BOOSTING, MEDIANFLOW, MIL, KCF, CSRT, TLD, GOTURN, and MOSSE. Each tracker has its own advantages and disadvantages and has different goals. For instance, the MOSSE tracker is best for the fastest object tracking.
To have a deeper review of OpenCV Object Tracking and what is OpenCV, please read our article about: OpenCV Tracking: A complete Guide in 2022. （同期交付，可以插这个文章主题的内链）
2. MDNet
MDNet is a breakthrough in the field of tracking because it is the first network to use classification-based models instead of the more traditional approach. This makes MDNet much faster and more accurate than other tracking methods.
Inspired by the R-CNN object detection network, the MDNet algorithm can detect objects in real-time more efficiently and with high speed, making it a state-of-the-art visual tracker.
3. DeepSort
DeepSort is the most popular Object Tracking algorithm choice. The integration of appearance information or deep appearance distance metrics vastly improves DeepSORT performance.
The addition of the “Deep Appearance” distance metric enables DeepSort to avoid identifying switches by 45% and handle complex scenarios. On the MOT17 dataset, DeepSORT has received 77.2 IDF1 and 75.4 MOTA with 239 ID switches but a lower FPS of 13.
4. ROLO
ROLO - a combination of YOLO and LSTM is a Spatio-temporal convolutional neural network that uses the YOLO module and LTSM network for collecting visual features, location inference priors, and locating the target object’s trajectory.
The LSTM network uses an input feature vector of length 4096 for each frame to predict the target object’s location. This vector is obtained by combining the high-level visual features with the YOLO detection. By working together, the LSTM and YOLO can predict the target object’s location more accurately.
ALT TEXT: rolo for object tracking
Conclusion
In this ultimate guide, we’ve discussed Multi Object Tracking and its requirements. We also explored different approaches for object tracking to help you determine which one is best for your needs.
Hopefully, you found this guide helpful, and your queries related to Object Tracking and its types have been resolved.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
The Best Cinematic LUTs in The Market
With the development of new editing tools and apps, we all want our content to look different and better from others. Moreover, increasing social media usage has also made people more concerned about their photos and videos. However, besides editing tools, you can add layers of adjustments and apply LUTs, filters, and more to your content.
With different LUTs, such as cinematic LUTs, you can give your digital content a professional look. These LUTs also give a dramatic feel and add depth to your photos and videos.
Part 1: What are Cinematic LUTs Used for?
Cinematic LUTs have several uses, including creating a specific mood or look. They can be used to make the footage look vintage or retro or to create a dark, moody atmosphere or a bright, colorful tone. Furthermore, these cinematic LUTs can match the footage’s colors and tones so they all look the same. They can also be used to contrast and color your photos and images.
It can also make your media files look like they were filmed on a real film camera, giving them a more natural, organic feel. These are useful tools for making videos or images look a certain way. They can improve the color quality and make the story more interesting.
Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.
Apply LUT on Videos Apply LUT on Videos Learn More
Part 2: Top Cinematic LUT Pack to Consider for Your Media
Many LUTs give a cinematic feel when applied to your digital content. These LUTs add depth and emotion to your images and videos. There are many cinematic LUT packs that you can download and use them.
1. Cinematic LUTs Pack 2023
Many free cinematic LUTs are available to download, but this one differs. The Cinematic LUTs Pack 2023 has various Hollywood-style color grading options available. This pack has different color correction layers that give you a modern cinematic feel. Moreover, you can darken the highlights to enhance the subject in your content.
2. Cinematic LUT
Another LUT that gives your content the cinematic feel you want is this exceptional collection. This LUT fades the colors in your photos and videos to give a rusty look. It gives your media files a West Hollywood-style look to give them a cinematic look. Furthermore, it also enhances certain colors to improve the color grading in your video footage or images.
3. 20 FREE Travel LUTs for Cinematic Looks
It is a great LUT pack if you want multiple options to add cinematic-style LUTs to your digital media content. You get 20 different cinematic LUTs for your travel photos and videos. With the right amount of tan, shadows, highlights, and grains, your videos will look like they are from a movie clip. It improves your travel videos and photos by giving them movie-like color adjustments.
4. Sandstorm
As the name suggests, it gives your media files the golden cinematic shade. It is a LUT, which highlights golden, orange, and brown colors to add a warm tone to your files. This LUT will give your pictures and videos a warm cinematic feel. You can use your photos and videos to apply this adjustment layer to make them look like Hollywood content.
5. Vintage Vibe
Last but not least, Vintage Vibe is a great LUT that adds depth to your photos and videos. It creates an ambiance of an old-style cinematic touch to your digital files. You can improve your story by adding emotion and depth to your content with this LUT. Moreover, you can add this vintage color correction layer to give your content a unique and creative style.
Part 3: 3D LUT Creator: An Effective Cinematic LUTs Software
3D LUT Creator is a powerful tool packed with amazing color correction features for photo and video editing. This tool offers different cinematic LUTs to use and apply to your content. Moreover, users can create their LUTs according to their style and preference. Another impressive feature is its plugin support for different editing software.
Furthermore, the tool also comes with seven color gradients, a color wheel option, and A/B and C/L grids. These options allow you to change and distribute colors to their media files. Additionally, its AI retouching plugin can retouch and beautify your image. With all these features, you can create one of the best cinematic LUTs without hassle.
Part 4: Wondershare Filmora: A Good Platform to Consume Cinematic LUTs
Wondershare Filmora is a great professional editing software. You can easily achieve a cinematic look for your videos with its color grading upgrades and LUT intensity adjustments. Furthermore, the color wheel feature allows you to make professional-looking color grading adjustments. It even offers a cinematic LUTs download option to the users.
Add LUTs on Video For Win 7 or later(64-bit)
Add LUTs on Video For macOS 10.14 or later
Additionally, it has a sharpening tool that sharpens your digital media files. With its new update, you can have many editing options, including over 200 LUTs and other color correction features. Besides this, you have so many different color grading options that you can choose from the LUTs library.
Key Features of Wondershare Filmora To Keep Notice of
- It has a unique feature that lets you denoise any background sounds or voices in your video file. This useful feature removes background noise distortion from a video file.
- Furthermore, silent detection is another unique feature that you can use. It analyzes your video content and removes unnecessary pauses. You can automatically remove awkward pauses and silent moments from your video to make it look professional.
- Additionally, you can access and use its free stock media library. This library has over 10 billion free stock media files you can use in your content.
Conclusion
In conclusion, cinematic LUTs have become essential. With multiple options available in the market, selecting the best cinematic LUT pack can be difficult. However, 3D LUT Creator is a great tool offering plugin options for multiple editing software. In contrast, Wondershare Filmora is an excellent option for creating and consuming cinematic LUTs.
Add LUTs on Video For Win 7 or later(64-bit)
Add LUTs on Video For macOS 10.14 or later
Apply LUT on Videos Apply LUT on Videos Learn More
Part 2: Top Cinematic LUT Pack to Consider for Your Media
Many LUTs give a cinematic feel when applied to your digital content. These LUTs add depth and emotion to your images and videos. There are many cinematic LUT packs that you can download and use them.
1. Cinematic LUTs Pack 2023
Many free cinematic LUTs are available to download, but this one differs. The Cinematic LUTs Pack 2023 has various Hollywood-style color grading options available. This pack has different color correction layers that give you a modern cinematic feel. Moreover, you can darken the highlights to enhance the subject in your content.
2. Cinematic LUT
Another LUT that gives your content the cinematic feel you want is this exceptional collection. This LUT fades the colors in your photos and videos to give a rusty look. It gives your media files a West Hollywood-style look to give them a cinematic look. Furthermore, it also enhances certain colors to improve the color grading in your video footage or images.
3. 20 FREE Travel LUTs for Cinematic Looks
It is a great LUT pack if you want multiple options to add cinematic-style LUTs to your digital media content. You get 20 different cinematic LUTs for your travel photos and videos. With the right amount of tan, shadows, highlights, and grains, your videos will look like they are from a movie clip. It improves your travel videos and photos by giving them movie-like color adjustments.
4. Sandstorm
As the name suggests, it gives your media files the golden cinematic shade. It is a LUT, which highlights golden, orange, and brown colors to add a warm tone to your files. This LUT will give your pictures and videos a warm cinematic feel. You can use your photos and videos to apply this adjustment layer to make them look like Hollywood content.
5. Vintage Vibe
Last but not least, Vintage Vibe is a great LUT that adds depth to your photos and videos. It creates an ambiance of an old-style cinematic touch to your digital files. You can improve your story by adding emotion and depth to your content with this LUT. Moreover, you can add this vintage color correction layer to give your content a unique and creative style.
Part 3: 3D LUT Creator: An Effective Cinematic LUTs Software
3D LUT Creator is a powerful tool packed with amazing color correction features for photo and video editing. This tool offers different cinematic LUTs to use and apply to your content. Moreover, users can create their LUTs according to their style and preference. Another impressive feature is its plugin support for different editing software.
Furthermore, the tool also comes with seven color gradients, a color wheel option, and A/B and C/L grids. These options allow you to change and distribute colors to their media files. Additionally, its AI retouching plugin can retouch and beautify your image. With all these features, you can create one of the best cinematic LUTs without hassle.
Part 4: Wondershare Filmora: A Good Platform to Consume Cinematic LUTs
Wondershare Filmora is a great professional editing software. You can easily achieve a cinematic look for your videos with its color grading upgrades and LUT intensity adjustments. Furthermore, the color wheel feature allows you to make professional-looking color grading adjustments. It even offers a cinematic LUTs download option to the users.
Add LUTs on Video For Win 7 or later(64-bit)
Add LUTs on Video For macOS 10.14 or later
Additionally, it has a sharpening tool that sharpens your digital media files. With its new update, you can have many editing options, including over 200 LUTs and other color correction features. Besides this, you have so many different color grading options that you can choose from the LUTs library.
Key Features of Wondershare Filmora To Keep Notice of
- It has a unique feature that lets you denoise any background sounds or voices in your video file. This useful feature removes background noise distortion from a video file.
- Furthermore, silent detection is another unique feature that you can use. It analyzes your video content and removes unnecessary pauses. You can automatically remove awkward pauses and silent moments from your video to make it look professional.
- Additionally, you can access and use its free stock media library. This library has over 10 billion free stock media files you can use in your content.
Conclusion
In conclusion, cinematic LUTs have become essential. With multiple options available in the market, selecting the best cinematic LUT pack can be difficult. However, 3D LUT Creator is a great tool offering plugin options for multiple editing software. In contrast, Wondershare Filmora is an excellent option for creating and consuming cinematic LUTs.
Add LUTs on Video For Win 7 or later(64-bit)
Add LUTs on Video For macOS 10.14 or later
What Is the Selective Color Effect, and How Can You Add This Effect to Your Videos Using Wondershare Filmora? A Complete Guide for Beginners
Selective color is an effect that lets you desaturate all the colors in a photo or video while preserving one or more colors of your choice. It is done by isolating a specific color of your choice in the frame while all other colors turn into black and white, just like this.
By using this effect, we can draw viewers’ attention to a specific point in the clip. If you want your video do the same, Filmora can be a good helper. Alright, we’ll be creating selective color effects in two examples. Let’s get started.
Tutorial 1 on making color isolation by selective color effect
In this first example, we are going to use stock footage showing a subject on a bike.
To add a selective color effect, download Wondershare Filmora on your PC or Mac. Now follow the steps as explained below to add this effect and isolate the color of your choice.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Launch Wondershare Filmora and drag and drop your clip to the timeline.
Step2 Go to effects and then click “NewBlue FX” option and select Newblue filters.
Step3 Find the Selective Color Effect and drag it onto the clip. The effect will be instantly applied.
Step4 Next, double-click on the clip and check out the effects menu at the top of the screen.
Step5 Open the preset drop-down menu. There will be a lot of presets with different colors. Select the preset you want to use. In this scenario, let us select Just Blue.
Step6 If you see a blue tint at a place or object which you want to be white and black, click on the first color.
Step7 Now adjust the range slider to decrease the number of unwanted tints.
Step8 To blur the edges of the effects, turn up the softened slider and remove any unwanted tint previously remaining.
In this way, you can add a selective color effect to your video clips and isolate the color of your choice.
Tutorial 2 on make color isolation using eyedropper tool
You might ask how do we use the eyedropper tool here. It can sample colors from anywhere in a video or an image and add them to your swatch panel. The steps to use the eyedropper tool to add a selective color to your video are below.
Step1 As same as the first one, launching Wondershare Filmora is the first priority. And drag your clip to the timeline.
Step2 Go to effects at the top, and find Newblue effects, and click on the Newblue filters.
Step3 Find the selective color effect and drag it to the clip.
Step4 Double-click on the clip and visit the effects menu at the top of the screen.
Step5 Click on the ‘first color’ and select the eye dropper tool. This will allow us to select the red flower in the preview window. You can also click different parts of the image to get the color that we want.
Step6 Next, try selecting a second color to isolate within our shot. In this example, we are going to make the stems on the flowers stand out as well. Select second color and go to the tint section. And find a color that is close to the second color, which will be green in this case.
Step7 Pick the eyedropper tool and click it on the green part of the clip. Then adjust the range slider as needed.
Alright, let’s watch back the video to see how both colors are now isolated.
Follow all the steps in the correct order. This is how you can use NewBlue effects for color isolation using Wondershare Filmora. The color isolation using the selective color effect defines the point of interest in the clip for the viewers.
Free Download For macOS 10.14 or later
Step1 Launch Wondershare Filmora and drag and drop your clip to the timeline.
Step2 Go to effects and then click “NewBlue FX” option and select Newblue filters.
Step3 Find the Selective Color Effect and drag it onto the clip. The effect will be instantly applied.
Step4 Next, double-click on the clip and check out the effects menu at the top of the screen.
Step5 Open the preset drop-down menu. There will be a lot of presets with different colors. Select the preset you want to use. In this scenario, let us select Just Blue.
Step6 If you see a blue tint at a place or object which you want to be white and black, click on the first color.
Step7 Now adjust the range slider to decrease the number of unwanted tints.
Step8 To blur the edges of the effects, turn up the softened slider and remove any unwanted tint previously remaining.
In this way, you can add a selective color effect to your video clips and isolate the color of your choice.
Tutorial 2 on make color isolation using eyedropper tool
You might ask how do we use the eyedropper tool here. It can sample colors from anywhere in a video or an image and add them to your swatch panel. The steps to use the eyedropper tool to add a selective color to your video are below.
Step1 As same as the first one, launching Wondershare Filmora is the first priority. And drag your clip to the timeline.
Step2 Go to effects at the top, and find Newblue effects, and click on the Newblue filters.
Step3 Find the selective color effect and drag it to the clip.
Step4 Double-click on the clip and visit the effects menu at the top of the screen.
Step5 Click on the ‘first color’ and select the eye dropper tool. This will allow us to select the red flower in the preview window. You can also click different parts of the image to get the color that we want.
Step6 Next, try selecting a second color to isolate within our shot. In this example, we are going to make the stems on the flowers stand out as well. Select second color and go to the tint section. And find a color that is close to the second color, which will be green in this case.
Step7 Pick the eyedropper tool and click it on the green part of the clip. Then adjust the range slider as needed.
Alright, let’s watch back the video to see how both colors are now isolated.
Follow all the steps in the correct order. This is how you can use NewBlue effects for color isolation using Wondershare Filmora. The color isolation using the selective color effect defines the point of interest in the clip for the viewers.
Best 10 Crazy-Cool Examples of AR Video
10 Crazy-Cool Examples of AR Video
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
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- Title: 2024 Approved Read on to Learn About Multi Object Tracking, Its Types, and Requirements. Youll Also Learn About the Different Approaches Toward Object Tracking
- Author: Chloe
- Created at : 2024-04-24 07:08:22
- Updated at : 2024-04-25 07:08:22
- Link: https://ai-editing-video.techidaily.com/2024-approved-read-on-to-learn-about-multi-object-tracking-its-types-and-requirements-youll-also-learn-about-the-different-approaches-toward-object-tracking/
- License: This work is licensed under CC BY-NC-SA 4.0.
