Replacing Sky Background Using Adobe Photoshop: A Comprehensive Guide

Editing images is an essential point for photographers to make their work stand out. Creators use certain editing tools to polish their captured media. Suppose having an image with low sunlight that dims the natural beauty of the surroundings. In this situation, replacing sky backgrounds seems the only way to set a stunning landscape.

Photographers mostly rely on Adobe Photoshop sky replacement packs for this purpose. Using this option, users put life in their dull media with skies. Without further delay, learn everything about sky replacement Photoshop in this guide.

Sky Replacement A cross-platform works like magic for background removal or sky replacement photos!

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Part 1: How Good Has Photoshop Been in Helping Users Make Crisp Pictures and Media?

Adobe Photoshop is a graphics editor tool designed for professional digital art. It is widely used to grow business through designing virtual backgrounds and graphics. You can adjust the subject’s features and poses to make perfect portraits. To transform letters into artistic expressions, it offers Photoshop brushes and paints. Users can collaborate with their teammates and share work for approvals with this tool.

Key Features To Look Out In Adobe Photoshop

This tool can accelerate workflow with its latest features. It allows you to expand, add, and remove content from images with high-quality results. The following are some key features of Photoshop for your better understanding of this tool:

• It offers a sky replacement Photoshop feature that can change the sky from captured images.
• You can remove and replace your background in Photoshop and refine it as required.
• With the remove object feature, users can erase unwanted objects from images.
• Use the “Colorize” feature and make your black-and-white images colorful.
• Enhance workflow by using “Layer” masking that hides part of images without erasing them.

Part 2: A Detailed Guide on How to Replace Sky Background in Photoshop?

With AI integration in Adobe Photoshop, you can change skies with simple clicks. It provides a collection of skies from the Blue Skies, Spectacular, and sunset categories. Also, users can import any sky from their gallery or download one from presets. To do so, let us show you how to change the sky in Photoshop in given steps:

Step 1: Bring your desired image to the Adobe Photoshop. Head to the top toolbar and click the “Edit” option next to the “File.” Look for the “Sky Replacement” option from the list.

Step 2: After tapping “Sky Replacement,” you will get a respective screen on your front. Press the downward symbol next to the “Sky” and pick one sky from available options.

Step 3: Alternatively, you can hit the “+” icon and browse the sky image from your system. When you choose one, it gets added to the existing sky list. Select that and tap the “OK” button to apply changes in your media.

Part 3: An Alternative Solution: Wondershare Filmora Providing Workability with Easy Background Replacement

Changing sky in Photoshop is difficult for beginners and requires a basic skill set. It may take a lot of your time to understand its functionalities. That’s why choosing a tool with simple operation and high-quality output is important. In this regard, you should use Wondershare Filmora as a better option for everyone. It is a video editor that offers a variety of powerful features.

Using this tool, you can remove and change the background from your images or videos. With the integration of AI, it can automatically detect the object and foreground.

Other Prominent Video Editing Features

Apart from changing background, Filmora can perform A to Z video editing tasks. Let’s explore some of the key features to overview its fruitful functionalities:

• AI Text-to-Video
• AI Music Generator
• AI Image
• AI Copilot Editing
• AI Vocal Remover

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

1. AI Text-to-Video

Who needs a camera and crew when you can effortlessly generate video from text? Filmora can transform your text into an engaging storytelling video with just text prompts. After getting the video, you can customize the video’s appearance with fonts, styles, and colors. Users can add smooth transitions between text elements for a cohesive flow.

2. AI Music Generator

Sometimes, we get tired of searching for music that perfectly aligns with our video content. In such cases, AI music generator saves us by providing the music we want. It offers you many options to choose from different genres and styles. You can set the music duration and number of tracks you want to generate. Then, you can make manual adjustments like balancing sound and auto normalization.

3. AI Image

Similar to text-to-video, Filmora can generate images from text. To do so, just describe your imagination in simple words. Then, you are asked to pick one resolution from given options. You can use the generated images in your projects directly. It allows you to generate an image from your chosen style. A few of the styles include Freestyle, Cyberpunk, and Futuristic.

4. AI Copilot Editing

While editing projects, humans often require suggestions or assistance. For this purpose, Filmora provides you with AI Copilot as your personal AI assistant. It will prevent errors in your editing by sending error messages. You can get the best editing solution as per your needs. This way, the quality of your project gets increased.

5. AI Vocal Remover

With advanced algorithms, it is an exceptional feature of Filmora. It relieves your breath by removing unwanted vocals from your audio or video. You can now completely remove vocal sounds from the video and add your recorded ones. It’s an automated process that separates voice and background in the media panel.

Steps To Remove Background Using Two Unique Ways with Wondershare Filmora

Filmora is one of the easiest tools to operate that anyone can use to get desired results. It allows users to approach the same features in different ways. Similarly, there are two unique ways to remove or change the sky Photoshop background, which are given below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Method 1: Using Chroma Key

Step 1: Start your project in Filmora and import two files in the timeline. Bring the background clip first in the timeline, then the original file. Cut the unnecessary portion of background-clip.

Step 2: Keep them selected and come to the “AI Tools” option in the right-side panel. Enable the “Chroma Key” toggle, and AI will automatically replace the background. You can use the “Tolerance,” “Edge Thickness,” and “Edge Feather” sliders for manual changes.

Method 2: Through AI Portrait

Step 1: Import your background clip and main video in Filmora 13. Place the background clip on track 1 and the main clip on the 2nd track in the timeline.

Step 2: Hold both of them and head to the right-side panel. Press the “AI Tools” option and scroll to access the “AI Portrait.” Enable that option, and your background will automatically change with AI. Now, you can make manual changes by moving the “Edge Thickness” and “Feather” sliders.

Conclusion

To wrap up, let’s say that Sky Photoshop sets the right tone for your media with landscapes. On the other hand, this feature might prove difficult for some users to handle. Thus, they can rely on Wondershare Filmora for convenience. Beginners and professionals can benefit from its extraordinary features in video editing.

Free Download Free Download Learn More

Part 1: How Good Has Photoshop Been in Helping Users Make Crisp Pictures and Media?

Adobe Photoshop is a graphics editor tool designed for professional digital art. It is widely used to grow business through designing virtual backgrounds and graphics. You can adjust the subject’s features and poses to make perfect portraits. To transform letters into artistic expressions, it offers Photoshop brushes and paints. Users can collaborate with their teammates and share work for approvals with this tool.

Key Features To Look Out In Adobe Photoshop

This tool can accelerate workflow with its latest features. It allows you to expand, add, and remove content from images with high-quality results. The following are some key features of Photoshop for your better understanding of this tool:

• It offers a sky replacement Photoshop feature that can change the sky from captured images.
• You can remove and replace your background in Photoshop and refine it as required.
• With the remove object feature, users can erase unwanted objects from images.
• Use the “Colorize” feature and make your black-and-white images colorful.
• Enhance workflow by using “Layer” masking that hides part of images without erasing them.

Part 2: A Detailed Guide on How to Replace Sky Background in Photoshop?

With AI integration in Adobe Photoshop, you can change skies with simple clicks. It provides a collection of skies from the Blue Skies, Spectacular, and sunset categories. Also, users can import any sky from their gallery or download one from presets. To do so, let us show you how to change the sky in Photoshop in given steps:

Step 1: Bring your desired image to the Adobe Photoshop. Head to the top toolbar and click the “Edit” option next to the “File.” Look for the “Sky Replacement” option from the list.

Step 2: After tapping “Sky Replacement,” you will get a respective screen on your front. Press the downward symbol next to the “Sky” and pick one sky from available options.

Step 3: Alternatively, you can hit the “+” icon and browse the sky image from your system. When you choose one, it gets added to the existing sky list. Select that and tap the “OK” button to apply changes in your media.

Part 3: An Alternative Solution: Wondershare Filmora Providing Workability with Easy Background Replacement

Changing sky in Photoshop is difficult for beginners and requires a basic skill set. It may take a lot of your time to understand its functionalities. That’s why choosing a tool with simple operation and high-quality output is important. In this regard, you should use Wondershare Filmora as a better option for everyone. It is a video editor that offers a variety of powerful features.

Using this tool, you can remove and change the background from your images or videos. With the integration of AI, it can automatically detect the object and foreground.

Other Prominent Video Editing Features

Apart from changing background, Filmora can perform A to Z video editing tasks. Let’s explore some of the key features to overview its fruitful functionalities:

• AI Text-to-Video
• AI Music Generator
• AI Image
• AI Copilot Editing
• AI Vocal Remover

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

1. AI Text-to-Video

Who needs a camera and crew when you can effortlessly generate video from text? Filmora can transform your text into an engaging storytelling video with just text prompts. After getting the video, you can customize the video’s appearance with fonts, styles, and colors. Users can add smooth transitions between text elements for a cohesive flow.

2. AI Music Generator

Sometimes, we get tired of searching for music that perfectly aligns with our video content. In such cases, AI music generator saves us by providing the music we want. It offers you many options to choose from different genres and styles. You can set the music duration and number of tracks you want to generate. Then, you can make manual adjustments like balancing sound and auto normalization.

3. AI Image

Similar to text-to-video, Filmora can generate images from text. To do so, just describe your imagination in simple words. Then, you are asked to pick one resolution from given options. You can use the generated images in your projects directly. It allows you to generate an image from your chosen style. A few of the styles include Freestyle, Cyberpunk, and Futuristic.

4. AI Copilot Editing

While editing projects, humans often require suggestions or assistance. For this purpose, Filmora provides you with AI Copilot as your personal AI assistant. It will prevent errors in your editing by sending error messages. You can get the best editing solution as per your needs. This way, the quality of your project gets increased.

5. AI Vocal Remover

With advanced algorithms, it is an exceptional feature of Filmora. It relieves your breath by removing unwanted vocals from your audio or video. You can now completely remove vocal sounds from the video and add your recorded ones. It’s an automated process that separates voice and background in the media panel.

Steps To Remove Background Using Two Unique Ways with Wondershare Filmora

Filmora is one of the easiest tools to operate that anyone can use to get desired results. It allows users to approach the same features in different ways. Similarly, there are two unique ways to remove or change the sky Photoshop background, which are given below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Method 1: Using Chroma Key

Step 1: Start your project in Filmora and import two files in the timeline. Bring the background clip first in the timeline, then the original file. Cut the unnecessary portion of background-clip.

Step 2: Keep them selected and come to the “AI Tools” option in the right-side panel. Enable the “Chroma Key” toggle, and AI will automatically replace the background. You can use the “Tolerance,” “Edge Thickness,” and “Edge Feather” sliders for manual changes.

Method 2: Through AI Portrait

Step 1: Import your background clip and main video in Filmora 13. Place the background clip on track 1 and the main clip on the 2nd track in the timeline.

Step 2: Hold both of them and head to the right-side panel. Press the “AI Tools” option and scroll to access the “AI Portrait.” Enable that option, and your background will automatically change with AI. Now, you can make manual changes by moving the “Edge Thickness” and “Feather” sliders.

Conclusion

To wrap up, let’s say that Sky Photoshop sets the right tone for your media with landscapes. On the other hand, this feature might prove difficult for some users to handle. Thus, they can rely on Wondershare Filmora for convenience. Beginners and professionals can benefit from its extraordinary features in video editing.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Steps to Create Green Screen Videos in After Effects

You’ll probably get the finest results in After Effects out of all the editing programs. Working with green screen footage in After Effects can be done in a variety of ways. Utilizing a built-in preset that combines three effects is advised by Adobe. Due to its ability to deliver speedy (and typically excellent) outcomes, this strategy is great for both beginners and specialists. We’ll demonstrate how to do easily for you.

Let’s start off!

1. Importing your footage

After you have imported your material into the After Effects project, you should next create a new composition using the footage. In the following stage, you have the option of either adding each plugin one at a time or doing it all at once. You may find them grouped together as Keylight, Key Cleaner, and Advanced Spill Suppressor in the Animation Presets box, which is located under the “Image Utilities” heading.

2. Remove the green color

After Effects users can get rid of a green screen by going to the “Animation Presets” window, searching for the “Keylight” preset, dragging, and dropping it over the clip, and then shifting their focus to the “Effects Controls” window. Make sure the Screen Colour is set to the color of your screen’s background (which, in this case, is green). You may do this with the color selector.

3. Clean up the shot

You have no doubt observed that some of the remaining parts do not have the correct keying installed in them. In order to get rid of them, you need to put the view into the Combined Matte mode and turn the Screen Gain up a notch.

Because everything that is not transparent is turned white by Combined Matte, any remaining debris can be seen very clearly after it has been applied. After you have finished cleaning the frame, you should change the view to Intermediate Result. Your footage may become contaminated with artifacts if the Final Result view is inadvertently switched on.

You can go to the “Screen Matte” area if you feel like the frame still needs more tweaking after you’ve applied the previous ones. You can accomplish that with the assistance of Clip Black and Clip White. Feel free to turn the Clip Black dial all the way to the right and turn the Clip White dial to the left. You can also adjust the other settings, if necessary, but based on my observations, everything should be working properly at this point.

The Bottom Line

After completing this lesson, you should have a better understanding of what a chroma key is, how to get rid of a green screen in After Effects, and how to adjust some settings if something goes wrong. Keep in mind that if the footage is not captured properly, you will not be able to successfully key out the green screen in the final video. Extra caution should be taken with the lights, and spills should be avoided at all costs!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

AVI Video Format Is Known and Famous for Its Features. Many of You Must Have Heard About It but Do You Know some Details About AVI? Let’s Increase Your Knowledge and Talk About It

Do you want to know about a file format that has high quality? We are talking about the AVI file format. The format is developed by Microsoft, but it also works well with non-Microsoft operating systems.

Do you know something interesting about the AVI video format? The format does not have any hardware or software requirements to run the file. If you want to know more about the AVI file, get ready because we are about to begin.

In this article

01 What Is AVI Video Format?

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

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