SBV to SRT: How to Convert YouTube SBV Subtitle to SRT Format

SBV to SRT: How to Convert YouTube SBV Subtitle to SRT Format

YouTube subtitles are becoming increasingly common, and business people mainly use subtitles for those who are hard to listen to. So everyone can understand the content.

Luckily, we’ve happened upon a relatively simple process by which SBV files can be converted to the commonly-used (and compatible with YouTube) SubRip (SRT) format, which we’ll discuss here.

In this article, we will discuss the converters that can convert SBV format to SRT files within just a few clicks. Sounds interesting? Keep reading the article to understand the context better. Let’s get started.

1. SBV to SRT converter for subtitles
2. Subtitles Converter
3. GoTranscript Subtitle Converter

• Convert SBV to SRT with desktop Software

1. Jubler
2. Subtitle Edit
3. FFmpeg

• How to Edit SRT Subtitles for Videos After Converting from SBV

1. Wondershare Filmora

• Hot FAQs on converting SBV to SRT

What is an SBV file?

It is an extension of a plain text file used for video subtitles. It is used to add subtitles and closed captions to the YouTube video.

It includes three sets of data:

1. Start and end times for subtitle timings
2. The actual content of the subtitle
3. Its ID, which is just plain text that
4. consists of additional information such as font size, etc.

Furthermore, SBV subtitles are saved in plain text format to be opened and edited efficiently. They also work on systems where notepad might be the only word processor available.

SBV files are similar to SRT files. YouTube recommends that caption creators create caption files using the SBV or SRT formats because those formats are pretty basic.

You’ll be thinking, can you convert the SBV files to SRT? Yes, you can. Now we know what an SBV file is, let’s find out why we need to convert SBV files to SRT.

Why do we need to convert SBV files to SRT?

Subtitles are necessary for accessibility and SEO. There are multiple file formats for subtitles. One of the most common is the SubRip (.srt) file format. But there are various cases when you have subtitles in SBV format, which your standard media player fails to identify.

That’s why the convenient thing to do is to convert SBV to SRT.

Let’s find out how to perform a such activity using online SBV to SRT converters.

Convert SBV to SRT with an Online Converter

Many users want to convert their SBV caption or subtitle into other formats for all devices.

Following, we have mentioned the top 4 SB- to-SRT converters capable of completing the file conversion in no time.

1. SBV to SRT converter for subtitles

This online converter takes the subtitles created by YouTube or other resources and then converts them into the SRT file format. This SRT file can be imported into any video editing software. It has a simple user interface. Its entire conversion process is instant.

Supported Platform: Browser-based

To convert the SBV format into SRT,

• It would help if you opened the online tool on your browser.
• Then click Select File to upload the SBV file.
• In the end, the service will automatically download the SRT file to your device.

2. Subtitles Converter

It is a tool that can be converted between subtitles. If the subtitle file is not reversed or truncated, change the subtitle extension in Explorer to any desired format.

Supported platforms: Browser-based.

Following the guides below, you can convert your SBV file into an SRT file.

• Go to Subtitles converters website .
• Upload your SBV file.
• Select the targeted format; SRT.
• Select sync control.
• Select a subtitle language.
• Then click on “Download after conversion.”

3. GoTranscript Subtitle Converter

GoTranscript is an online converter specializing in converting your subtitle files in SBV to your preferred format. Moreover, it is compatible with almost every subtitle file type, including SRT, SCC, VTT, RT, and more. Furthermore, the product has a high success rate for video transcription services.

GoTranscript is easy to use, offering a streamlined ordering process, affordable pricing, and customization options.

GoTranscript has a global team of 20,000 language experts ready to convert your content into text, including

• Medical files (reports, records)
• Legal documents (hearings, proceedings, interrogations)
• Academic materials (lectures, interviews)
• Enterprise recordings (focus groups, corporate meetings)
• Entertainment industry content (film, TV, news) and more!

Supported Platform: Browser-based

Services offers:

• Transcription, translation, subtitling, and caption

To convert the SBV format to SRT format by GoTrancscript, you need to follow the steps below.

Step1 Go to the Website

Click on Upload and add the SBV subtitle file after opening the online converter.

Step2 Select format

Then, head to the Select Format section and click on the SubRip(.srt) option.

Step3 Click on convert

Finally, click on convert to start the process and download the subtitles.

Convert SBV to SRT with desktop Software

As we’ve mentioned about the online converters, you can use them without wasting money and time. All you need is an internet connection, though it causes problems sometimes when you run out of the internet.

Many desktop converters have been introduced to help you with this problem. For this reason, We’ll tell you about top desktop software through which you can convert SBV format to SRT format.

We’ll also explain how to use one of the best file converters, FFmpeg, as an example to show you how to convert SBV to SRT. Let’s move on.

1. Jubler

It is another free open source SBV to SRT converter software. It allows you to edit subtitle files of SBV, SUB, TXT, SRT, etc. As soon as you upload a subtle file in it, you can view all the subtitle text and their times’ side by side. You can select and edit both subtitle text and time.

Platforms supported: Windows, Linux, and macOS.

After editing subtitles, start the conversion process. Now, follow the below steps to convert SBV to SRT using a jubler.

• Run this converter and upload an SBV file.
• Then, you can select and edit the subtitle text and its timings.
• After making the changes to the subtitle text and time, go to the file> Save As option.
• Ultimately, choose SubRip as the output format and press the Save button.

2. Subtitle Edit

If you are looking for desktop-based software that can carefully convert or edit subtitles files in SBV, we suggest using Subtitle Edit. This software allows you to edit timings/speed and change subtitle font type. Moreover, it supports a simple interface and runs smoothly on low-end PCs.

Supported Platform: Windows

Follow the steps to convert the SBV file to SRT

• Open Subtitle Edit on your Windows system.
• Then, open the subtitle file under the General tab.
• After adding the SBV file, select the SRT format as the new file type.
• Then, click on the “Save button” to export the converted subtitles.

3. FFmpeg

You might think that FFmpeg is only used for video file conversion. Although, it is not the case, as you can utilize this Platform to convert SBV subtitles to SRT using a single command line.

It is a free, open-source software project comprising a suite of libraries and programs which handles video, audio, streams, and other multimedia files.

There is an excellent library in your video processing and compression toolbox. It has endless capabilities, and being open-source, you are more than welcome to modify the source and extend its capabilities

Features of FFmpeg:

• It supports multiple formats conversion, not only subtitle conversion, like txt to srt, srt to sbv, word to srt, etc., but also aduio, video conversion.
• Basic video editing is also enabled by FFmpeg, post-production effects and scaling for video can be used at ease.

Supported Platform: macOS and Windows

YouTube supports the basic features of SBV (SuBView), and SRT (SubRipText) closed captions. You can download existing closed captions (including auto-generated subtitles) as SBV, convert them to SRT and edit the subtitles in a text editor such as vim or notepad. You can also upload the fixed version to YouTube and overwrite the old subtitles for the given language.

To convert SBV format to SRT through FFmpeg, you need to follow the steps given below.

The steps to convert SBV to SRT:

Step1 Visit the official website of FFmpeg. Download the software. After downloading, install it.

Step2 Run FFmpeg using Terminal or Command Prompt on your Mac or Windows computer.

Step3 Enter the following command to convert SBV to SRT instantly.

Pros

• FFmpeg is safe and easy to use
• You can convert any file in your desired format through command lines

Cons

• Interface is a little bit out of date. Except for this, everything seems good for now

How to Edit SRT Subtitles for Videos After Converting from SBV

Now that you know how to convert the SBV file to SRT format, the next step you may want to take is to learn how to hardcode them into your videos. We recommend the Wondershare Filmora Subtitle Editor feature to perform the task proficiently.

The software is available on Windows and macOS. It offers an intuitive user interface that will make beginners feel right at home.

Wondershare Filmora:

It is an easy free video editing software for a beginner that allows you to edit the created content. It also Supports 50 above formats, 4k editing, Filmstock effects store, and all basic and advanced editing tools in the most easily accessible and used manner.

However, the majority of video editors are limited to Windows 10. It works perfectly with Win 10, Win 8, Win 7, and Mac. After downloading this software, you will have plenty of features for free and produce videos with no watermarks.

Let’s have a look at its unique features.

Features:

SRT files Editing

You don’t need to waste your time creating a data backup. Auto synchronization ensures that data is backed up to another device.

Speech to Text (STT)

You can convert your speech into text.

Text to Speech (TTS)

It also allows you to convert your text into speech.

Also, it has various video editing functions, like green screen, split screen, motion tracking, etc., to help you make a video like a pro.

How to edit the SRT file with Filmora :

To edit the converted file, you’ll need to follow the steps

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Open Filmora. If you don’t have this software, go to its website and download it. Click on “New Project.”

Step2 Import the video and SRT file to the media library.

Step3 Drag the video and SRT file to the timeline. Then double-click on the SRT file, or you can right-click and choose “Advanced Edit” for the further subtitles editing.

Step4 From there, you can edit the subtitles the way you want.

Click on “PRESET” to select the font style. From custom, you can adjust the following settings

• Fade in/out
• Opacity
• Color gradient
• Effect
• Blur

Step5 You can delete the unwanted part and split and merge more clips. Once the editing is over, click on the “Export” option and save it.

Hot FAQs on converting SBV to SRT

1. How do I download SRT files from YouTube?

You can download the DRT files from YouTube by using the transcription option included below the video player: For this, press the small dot icon below the video, Then choose “open the transcription,” where you can copy and paste a complete transcript, in SRT format, of any video!

2. Can you download auto-generated subtitles from YouTube?

Yes, you can download auto-generated subtitles from YouTube. DownSub is a web-based application that can download automatically generated subtitles directly from YouTube, VIU, Viki, Vlive, and more. It supports downloading all subtitles/captions formats such as SRT, TXT, and VTT.

It doesn’t force our users to download or install any extensions or third-party software. It provides an online method to download subtitles by just entering the URL of the video and clicking Download.

3. What program opens an SBV file?

You can open the SBV file using any text editor, such as Notepad (Windows), TextEdit (Mac), or Atom. You can also see an SBV file’s contents by dragging the file into any web browser. Plus, it also allows you to edit.

Final words

By default, YouTube allows those files created in various formats such as SRT, SBV, MPSUB, etc. But the drawback is that the site automatically converts the SBV format once uploaded.

We’ve explained above the variety of online video converters and desktop software. You can convert the SBV files to SRT in no time.

After converting, editing, or merging the .srt file is necessary. For this, a variety of software is available, but Wondershare Filmora is one of the best video editing software.

Download Filmora and edit the content the way you want.

• Jubler
• Subtitle Edit
• FFmpeg
• How to Edit SRT Subtitles for Videos After Converting from SBV

1. Wondershare Filmora

• Hot FAQs on converting SBV to SRT

What is an SBV file?

It is an extension of a plain text file used for video subtitles. It is used to add subtitles and closed captions to the YouTube video.

It includes three sets of data:

1. Start and end times for subtitle timings
2. The actual content of the subtitle
3. Its ID, which is just plain text that
4. consists of additional information such as font size, etc.

Furthermore, SBV subtitles are saved in plain text format to be opened and edited efficiently. They also work on systems where notepad might be the only word processor available.

SBV files are similar to SRT files. YouTube recommends that caption creators create caption files using the SBV or SRT formats because those formats are pretty basic.

You’ll be thinking, can you convert the SBV files to SRT? Yes, you can. Now we know what an SBV file is, let’s find out why we need to convert SBV files to SRT.

Why do we need to convert SBV files to SRT?

Subtitles are necessary for accessibility and SEO. There are multiple file formats for subtitles. One of the most common is the SubRip (.srt) file format. But there are various cases when you have subtitles in SBV format, which your standard media player fails to identify.

That’s why the convenient thing to do is to convert SBV to SRT.

Let’s find out how to perform a such activity using online SBV to SRT converters.

Convert SBV to SRT with an Online Converter

Many users want to convert their SBV caption or subtitle into other formats for all devices.

Following, we have mentioned the top 4 SB- to-SRT converters capable of completing the file conversion in no time.

1. SBV to SRT converter for subtitles

This online converter takes the subtitles created by YouTube or other resources and then converts them into the SRT file format. This SRT file can be imported into any video editing software. It has a simple user interface. Its entire conversion process is instant.

Supported Platform: Browser-based

To convert the SBV format into SRT,

• It would help if you opened the online tool on your browser.
• Then click Select File to upload the SBV file.
• In the end, the service will automatically download the SRT file to your device.

2. Subtitles Converter

It is a tool that can be converted between subtitles. If the subtitle file is not reversed or truncated, change the subtitle extension in Explorer to any desired format.

Supported platforms: Browser-based.

Following the guides below, you can convert your SBV file into an SRT file.

• Go to Subtitles converters website .
• Upload your SBV file.
• Select the targeted format; SRT.
• Select sync control.
• Select a subtitle language.
• Then click on “Download after conversion.”

3. GoTranscript Subtitle Converter

GoTranscript is an online converter specializing in converting your subtitle files in SBV to your preferred format. Moreover, it is compatible with almost every subtitle file type, including SRT, SCC, VTT, RT, and more. Furthermore, the product has a high success rate for video transcription services.

GoTranscript is easy to use, offering a streamlined ordering process, affordable pricing, and customization options.

GoTranscript has a global team of 20,000 language experts ready to convert your content into text, including

• Medical files (reports, records)
• Legal documents (hearings, proceedings, interrogations)
• Academic materials (lectures, interviews)
• Enterprise recordings (focus groups, corporate meetings)
• Entertainment industry content (film, TV, news) and more!

Supported Platform: Browser-based

Services offers:

• Transcription, translation, subtitling, and caption

To convert the SBV format to SRT format by GoTrancscript, you need to follow the steps below.

Step1 Go to the Website

Click on Upload and add the SBV subtitle file after opening the online converter.

Step2 Select format

Then, head to the Select Format section and click on the SubRip(.srt) option.

Step3 Click on convert

Finally, click on convert to start the process and download the subtitles.

Convert SBV to SRT with desktop Software

As we’ve mentioned about the online converters, you can use them without wasting money and time. All you need is an internet connection, though it causes problems sometimes when you run out of the internet.

Many desktop converters have been introduced to help you with this problem. For this reason, We’ll tell you about top desktop software through which you can convert SBV format to SRT format.

We’ll also explain how to use one of the best file converters, FFmpeg, as an example to show you how to convert SBV to SRT. Let’s move on.

1. Jubler

It is another free open source SBV to SRT converter software. It allows you to edit subtitle files of SBV, SUB, TXT, SRT, etc. As soon as you upload a subtle file in it, you can view all the subtitle text and their times’ side by side. You can select and edit both subtitle text and time.

Platforms supported: Windows, Linux, and macOS.

After editing subtitles, start the conversion process. Now, follow the below steps to convert SBV to SRT using a jubler.

• Run this converter and upload an SBV file.
• Then, you can select and edit the subtitle text and its timings.
• After making the changes to the subtitle text and time, go to the file> Save As option.
• Ultimately, choose SubRip as the output format and press the Save button.

2. Subtitle Edit

If you are looking for desktop-based software that can carefully convert or edit subtitles files in SBV, we suggest using Subtitle Edit. This software allows you to edit timings/speed and change subtitle font type. Moreover, it supports a simple interface and runs smoothly on low-end PCs.

Supported Platform: Windows

Follow the steps to convert the SBV file to SRT

• Open Subtitle Edit on your Windows system.
• Then, open the subtitle file under the General tab.
• After adding the SBV file, select the SRT format as the new file type.
• Then, click on the “Save button” to export the converted subtitles.

3. FFmpeg

You might think that FFmpeg is only used for video file conversion. Although, it is not the case, as you can utilize this Platform to convert SBV subtitles to SRT using a single command line.

It is a free, open-source software project comprising a suite of libraries and programs which handles video, audio, streams, and other multimedia files.

There is an excellent library in your video processing and compression toolbox. It has endless capabilities, and being open-source, you are more than welcome to modify the source and extend its capabilities

Features of FFmpeg:

• It supports multiple formats conversion, not only subtitle conversion, like txt to srt, srt to sbv, word to srt, etc., but also aduio, video conversion.
• Basic video editing is also enabled by FFmpeg, post-production effects and scaling for video can be used at ease.

Supported Platform: macOS and Windows

YouTube supports the basic features of SBV (SuBView), and SRT (SubRipText) closed captions. You can download existing closed captions (including auto-generated subtitles) as SBV, convert them to SRT and edit the subtitles in a text editor such as vim or notepad. You can also upload the fixed version to YouTube and overwrite the old subtitles for the given language.

To convert SBV format to SRT through FFmpeg, you need to follow the steps given below.

The steps to convert SBV to SRT:

Step1 Visit the official website of FFmpeg. Download the software. After downloading, install it.

Step2 Run FFmpeg using Terminal or Command Prompt on your Mac or Windows computer.

Step3 Enter the following command to convert SBV to SRT instantly.

Pros

• FFmpeg is safe and easy to use
• You can convert any file in your desired format through command lines

Cons

• Interface is a little bit out of date. Except for this, everything seems good for now

How to Edit SRT Subtitles for Videos After Converting from SBV

Now that you know how to convert the SBV file to SRT format, the next step you may want to take is to learn how to hardcode them into your videos. We recommend the Wondershare Filmora Subtitle Editor feature to perform the task proficiently.

The software is available on Windows and macOS. It offers an intuitive user interface that will make beginners feel right at home.

Wondershare Filmora:

It is an easy free video editing software for a beginner that allows you to edit the created content. It also Supports 50 above formats, 4k editing, Filmstock effects store, and all basic and advanced editing tools in the most easily accessible and used manner.

However, the majority of video editors are limited to Windows 10. It works perfectly with Win 10, Win 8, Win 7, and Mac. After downloading this software, you will have plenty of features for free and produce videos with no watermarks.

Let’s have a look at its unique features.

Features:

SRT files Editing

You don’t need to waste your time creating a data backup. Auto synchronization ensures that data is backed up to another device.

Speech to Text (STT)

You can convert your speech into text.

Text to Speech (TTS)

It also allows you to convert your text into speech.

Also, it has various video editing functions, like green screen, split screen, motion tracking, etc., to help you make a video like a pro.

How to edit the SRT file with Filmora :

To edit the converted file, you’ll need to follow the steps

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Open Filmora. If you don’t have this software, go to its website and download it. Click on “New Project.”

Step2 Import the video and SRT file to the media library.

Step3 Drag the video and SRT file to the timeline. Then double-click on the SRT file, or you can right-click and choose “Advanced Edit” for the further subtitles editing.

Step4 From there, you can edit the subtitles the way you want.

Click on “PRESET” to select the font style. From custom, you can adjust the following settings

• Fade in/out
• Opacity
• Color gradient
• Effect
• Blur

Step5 You can delete the unwanted part and split and merge more clips. Once the editing is over, click on the “Export” option and save it.

Hot FAQs on converting SBV to SRT

1. How do I download SRT files from YouTube?

You can download the DRT files from YouTube by using the transcription option included below the video player: For this, press the small dot icon below the video, Then choose “open the transcription,” where you can copy and paste a complete transcript, in SRT format, of any video!

2. Can you download auto-generated subtitles from YouTube?

Yes, you can download auto-generated subtitles from YouTube. DownSub is a web-based application that can download automatically generated subtitles directly from YouTube, VIU, Viki, Vlive, and more. It supports downloading all subtitles/captions formats such as SRT, TXT, and VTT.

It doesn’t force our users to download or install any extensions or third-party software. It provides an online method to download subtitles by just entering the URL of the video and clicking Download.

3. What program opens an SBV file?

You can open the SBV file using any text editor, such as Notepad (Windows), TextEdit (Mac), or Atom. You can also see an SBV file’s contents by dragging the file into any web browser. Plus, it also allows you to edit.

Final words

By default, YouTube allows those files created in various formats such as SRT, SBV, MPSUB, etc. But the drawback is that the site automatically converts the SBV format once uploaded.

We’ve explained above the variety of online video converters and desktop software. You can convert the SBV files to SRT in no time.

After converting, editing, or merging the .srt file is necessary. For this, a variety of software is available, but Wondershare Filmora is one of the best video editing software.

Download Filmora and edit the content the way you want.

If You’re Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Camtasia Review – Is It The Best Video Editor?

If you are planning to record your screen and create a tutorial video, you will need a screen recording application. After capturing your video, you need to edit your videos so that you can remove unnecessary parts and add texts and titles wherever necessary. You will need a video editor with screen recorder, and Camtasia video editor is a suitable choice.

Camtasia lets you capture your gameplay as well as create software demo videos. You can choose from video templates and themes to create professional-quality videos as per your requirements. You can add transitions, effects, and annotations to make the videos attractive and engaging. But is Camtasia editor really the best one or is there a better alternative available? Find out from our Camtasia review.

Part 1. How to Download and Install Camtasia?

TechSmith Camtasia is compatible with both Windows 10 or above and Mac 10.14 or above. Camtasia is not a lightweight video editor as it demands 8GB of RAM. As far as the processor goes, it requires at least a 6th Gen Core i3 processor or M1 Apple processor. Therefore, if you have a low-end computer, you may experience lag and crash.

Camtasia is a premium video editor, and you can download its free trial version before opting for its premium version. The price plans differ for individuals, businesses, education, and government organizations. Here are the steps to download and install Camtasia free trial version.

Step 1: Open the web browser on your computer and visit “www.techsmith.com/download/camtasia” .

Step 2: Click on Windows Download or Mac Download as per your operating system.

Step 3: Wait for some time for the installer software to get downloaded. Thereafter, click on the installer file to install Camtasia following the on-screen instructions.

Step 4: After installation, launch Camtasia and click on New Recording option to capture your screen. If you want to edit an existing video, you need to click on New Project option.

Step 5: If you have clicked on New Recording option, you will get a widget where you need to select your screen to start capturing. You can also select external webcam and microphone. Once you are ready to recording, Click on Rec red button.

Part 2. Key Features of Camtasia

Camtasia is a versatile video editor that competes with all the premium video editors in the market. Hence, there is no dearth of features and functionalities in Camtasia editor, and we are going to highlight the key features that you should be aware of.

Recording – Camtasia lets you capture your screen as well as webcam video easily. You can also record system audio as well as external mic audio. This is useful in recording gameplay with live reaction, tutorial, and training videos as well as presentation videos. You can capture any specific region of the screen as well as use greenscreen effect for webcam videos.

Templates – Camtasia is tailor-made for creating video tutorials, how-to videos, software demo videos, presentation and instructional videos, and training videos. This is why it comes with video templates that users can use immediately to create any specific type of video instantly. In fact, you can customize these templates and create your own theme so that the videos get personalized branding.

Presets and Transitions – There are loads of presents and transitions that you can include in your video to uplift the video content and quality. You can also create custom styles and configure them for regular use in your videos. Transitions are extremely useful to avoid pauses and put them in between slides.

PowerPoint Integration – You can turn your slides on PowerPoint into video instantly with Camtasia. Camtasia comes with PowerPoint integration through which you can import slides in Camtasia and create a video out of it with transitions and other effects. Alternatively, you can record your presentation in PowerPoint in video format.

Annotations and Interactivity – Camtasia lets you create videos where the viewers can interact and take actions. There are options for callouts, quizzes, textboxes, and much more so that the viewers can engage themselves in the video. Besides, you can use arrows, shapes, and other objects to highlight parts in your video for better explanation.

Audio and Cursor Effects – Camtasia has a wide range of audio effects that you apply to your audio recordings or import audio files. Besides, there are options for background noise removal, adjusting gain and pitch, compression, and emphasize. Similarly, you can highlight your cursor movement, spotlight the area as well as magnify when required.

Part 3. How to Edit Videos with Camtasia?

Camtasia is essentially a video editor where you can all types of videos as per your requirements. Camtasia has a robust timeline where you can import different types of video and audio files and arrange them sequentially. You can have multiple layers on top of another such as texts, shapes, photos, voiceover, and other media files as required. Camtasia has a powerful canvas where you can preview your edited video as well as resize and rotate the edited video. Here are the steps to edit videos with Camtasia.

Step 1: Open Camtasia and click on New Project. Sign into your Camtasia account to start editing your recorded video.

Step 2: Go to Media and click on Import Media. Import all the media files starting from video clips to audio clips and even photos.

Step 3: From Media Bin, drag and drop the media files to the timeline. Keep the video files in one track, audio files in another track, and likewise. Arrange them properly so that they are placed sequentially. You can trim them directly from the timeline and stretch the music file to cover the entire video as required.

Step 4: Go to Annotation to add shapes, texts, arrows, and callouts. Go to Transitions and drag and drop transitions of your choice in between video clips on the timeline as you think perfect.

Step 5: Go to Audio Effects to enhance the audio of the video. Moreover, you can check and apply animations, behaviors(text effects), cursor effects, visual effects as well as interactivity as you think relevant.

Step 6: On the canvas, check out how your edited video looks like. Once you are satisfied, click on Export button to save the video on your hard drive.

Part 4. Camtasia Alternative to Edit Videos

There are various reasons why people look for a better alternative to Camtasia after trying out its free trial. First of all, you need a high-end computer for Camtasia to run smoothly. Second, there are limited effects and animations available for a premium video editor. Users have also reported crashes and bugs while editing high-resolution videos. We recommend Wondershare Filmora as the best alternative to Camtasia edit video.

Filmora is a premium video editor with video capturing option just like Camtasia. Filmora scores over Camtasia as it has minimum system requirements, and there are loads of visual and audio effects including the trending ones. Besides, there are stock media files that you can include in your video. Moreover, Filmora supports more file formats for importing and exporting. Here are the steps to edit videos on Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Download and install Filmora on your computer. Filmora is available for Windows and Mac.

Step 2: Launch Filmora and click on New Project. Drag and drop all your media files into Project Media folder.

Step 3: Drag and place the video files one by one on the timeline as per your requirements. Place audio files in the same way on a different track.

Step 4: Go to Transitions located at the top bar and drag and drop any transition in between video clips and photos wherever required. You can also insert Titles, Effects, and Elements from the top bar.

Step 5: Go to Audio located at the top bar, and drag and drop audio effects on the audio files on the timeline. You can also check the Stock Media and use them in your video as required.

Step 6: Play the video once everything is done, and click on Export button to save the video file on your hard drive.

Part 5. FAQs about Camtasia

1. Can I use Camtasia for free?

You can download the free trial version of Camtasia and use it for a limited number of days. The free version has all the features unlocked, but the output video will have Camtasia watermark.

2. Is Camtasia good for video editing?

Camtasia is good for video editing if your video belongs to training and tutorial videos. There are templates and annotations available that are tailor-made to edit how-to videos and add interactivity for the viewers. However, for an all-rounder video editor, we recommend Filmora over Camtasia.

3. How do I trim a video in Camtasia?

Once your import the video and place it on the timeline, use green and red to select the part that you want to trim. Once the selection is done, click on Cut(scissor) icon. The portion will be cut, and you can paste it anywhere if required. Lastly, join the parts of the video on the timeline after trimming any part out.

4. Can I record my screen with Camtasia?

Yes, Camtasia allows you to record your screen, webcam, or both simultaneously. You can also capture system audio or record your own voiceover. This feature is useful for creating tutorials, demos, or presentations.

5. How do I export my videos from Camtasia?

Once you have finished editing your videos, you can export them in various formats, such as MP4, WMV, MOV, and AVI. Camtasia also allows you to customize the video settings, such as resolution, frame rate, and bitrate. You can also upload your videos directly to YouTube, Vimeo, or Screencast.com from Camtasia.

Try It Free

For macOS 10.12 or later

Step 1: Download and install Filmora on your computer. Filmora is available for Windows and Mac.

Step 2: Launch Filmora and click on New Project. Drag and drop all your media files into Project Media folder.

Step 3: Drag and place the video files one by one on the timeline as per your requirements. Place audio files in the same way on a different track.

Step 4: Go to Transitions located at the top bar and drag and drop any transition in between video clips and photos wherever required. You can also insert Titles, Effects, and Elements from the top bar.

Step 5: Go to Audio located at the top bar, and drag and drop audio effects on the audio files on the timeline. You can also check the Stock Media and use them in your video as required.

Step 6: Play the video once everything is done, and click on Export button to save the video file on your hard drive.

Part 5. FAQs about Camtasia

1. Can I use Camtasia for free?

You can download the free trial version of Camtasia and use it for a limited number of days. The free version has all the features unlocked, but the output video will have Camtasia watermark.

2. Is Camtasia good for video editing?

Camtasia is good for video editing if your video belongs to training and tutorial videos. There are templates and annotations available that are tailor-made to edit how-to videos and add interactivity for the viewers. However, for an all-rounder video editor, we recommend Filmora over Camtasia.

3. How do I trim a video in Camtasia?

Once your import the video and place it on the timeline, use green and red to select the part that you want to trim. Once the selection is done, click on Cut(scissor) icon. The portion will be cut, and you can paste it anywhere if required. Lastly, join the parts of the video on the timeline after trimming any part out.

4. Can I record my screen with Camtasia?

Yes, Camtasia allows you to record your screen, webcam, or both simultaneously. You can also capture system audio or record your own voiceover. This feature is useful for creating tutorials, demos, or presentations.

5. How do I export my videos from Camtasia?

Once you have finished editing your videos, you can export them in various formats, such as MP4, WMV, MOV, and AVI. Camtasia also allows you to customize the video settings, such as resolution, frame rate, and bitrate. You can also upload your videos directly to YouTube, Vimeo, or Screencast.com from Camtasia.

Try It Free

For macOS 10.12 or later

Step 1: Download and install Filmora on your computer. Filmora is available for Windows and Mac.

Step 2: Launch Filmora and click on New Project. Drag and drop all your media files into Project Media folder.

Step 3: Drag and place the video files one by one on the timeline as per your requirements. Place audio files in the same way on a different track.

Step 4: Go to Transitions located at the top bar and drag and drop any transition in between video clips and photos wherever required. You can also insert Titles, Effects, and Elements from the top bar.

Step 5: Go to Audio located at the top bar, and drag and drop audio effects on the audio files on the timeline. You can also check the Stock Media and use them in your video as required.

Step 6: Play the video once everything is done, and click on Export button to save the video file on your hard drive.

Part 5. FAQs about Camtasia

1. Can I use Camtasia for free?

You can download the free trial version of Camtasia and use it for a limited number of days. The free version has all the features unlocked, but the output video will have Camtasia watermark.

2. Is Camtasia good for video editing?

Camtasia is good for video editing if your video belongs to training and tutorial videos. There are templates and annotations available that are tailor-made to edit how-to videos and add interactivity for the viewers. However, for an all-rounder video editor, we recommend Filmora over Camtasia.

3. How do I trim a video in Camtasia?

Once your import the video and place it on the timeline, use green and red to select the part that you want to trim. Once the selection is done, click on Cut(scissor) icon. The portion will be cut, and you can paste it anywhere if required. Lastly, join the parts of the video on the timeline after trimming any part out.

4. Can I record my screen with Camtasia?

Yes, Camtasia allows you to record your screen, webcam, or both simultaneously. You can also capture system audio or record your own voiceover. This feature is useful for creating tutorials, demos, or presentations.

5. How do I export my videos from Camtasia?

Once you have finished editing your videos, you can export them in various formats, such as MP4, WMV, MOV, and AVI. Camtasia also allows you to customize the video settings, such as resolution, frame rate, and bitrate. You can also upload your videos directly to YouTube, Vimeo, or Screencast.com from Camtasia.

Try It Free

For macOS 10.12 or later

Step 1: Download and install Filmora on your computer. Filmora is available for Windows and Mac.

Step 2: Launch Filmora and click on New Project. Drag and drop all your media files into Project Media folder.

Step 3: Drag and place the video files one by one on the timeline as per your requirements. Place audio files in the same way on a different track.

Step 4: Go to Transitions located at the top bar and drag and drop any transition in between video clips and photos wherever required. You can also insert Titles, Effects, and Elements from the top bar.

Step 5: Go to Audio located at the top bar, and drag and drop audio effects on the audio files on the timeline. You can also check the Stock Media and use them in your video as required.

Step 6: Play the video once everything is done, and click on Export button to save the video file on your hard drive.

Part 5. FAQs about Camtasia

1. Can I use Camtasia for free?

You can download the free trial version of Camtasia and use it for a limited number of days. The free version has all the features unlocked, but the output video will have Camtasia watermark.

2. Is Camtasia good for video editing?

Camtasia is good for video editing if your video belongs to training and tutorial videos. There are templates and annotations available that are tailor-made to edit how-to videos and add interactivity for the viewers. However, for an all-rounder video editor, we recommend Filmora over Camtasia.

3. How do I trim a video in Camtasia?

Once your import the video and place it on the timeline, use green and red to select the part that you want to trim. Once the selection is done, click on Cut(scissor) icon. The portion will be cut, and you can paste it anywhere if required. Lastly, join the parts of the video on the timeline after trimming any part out.

4. Can I record my screen with Camtasia?

Yes, Camtasia allows you to record your screen, webcam, or both simultaneously. You can also capture system audio or record your own voiceover. This feature is useful for creating tutorials, demos, or presentations.

5. How do I export my videos from Camtasia?

Once you have finished editing your videos, you can export them in various formats, such as MP4, WMV, MOV, and AVI. Camtasia also allows you to customize the video settings, such as resolution, frame rate, and bitrate. You can also upload your videos directly to YouTube, Vimeo, or Screencast.com from Camtasia.

3D Ray Traced Settings In After Effects

3D Ray Traced is a hot topic in the world of graphic design and video editing that allows you to create three-dimensional images from scratch or add realistic effects to existing 2D footage.

In After Effects, it is a lightning technique for generating a photorealistic image by tracing the light’s path through a scene in three dimensions. Raytracing lets you have proper reflections, internal refraction, and transparency.

In this comprehensive guide, we’ll explore the basics of Ray Tracing and everything you need to know about 3D Ray Traced in After Effects.

1. History
2. Advantages
3. Disadvantages

• How Does Ray Tracing Work
• Ray Tracing In Adobe After Effects

1. Functions
2. How Does It Work

• Ray-Traced 3D Settings In Adobe After Effects

1. How To Set It
2. When To Use It
3. Ray Traced 3D After Effects Plugin Download

Part 1. What Is Ray Tracing?

Ray Tracing is a powerful rendering technique that can create incredibly realistic lighting and shadows. By tracing the path of light, algorithms can simulate the way that light interacts with virtual objects in a computer-generated world.

This results in more lifelike shadows, reflections, and translucence. Ray Tracing has been responsible for the dramatic increase in realism we’ve seen in video games over the years, and its benefits are only becoming more apparent as technology improves.

In simple words, Ray Tracing is a computer graphics technique for generating realistic images and works by tracing the light’s path from the camera through the scene. This allows for accurate simulations of light interactions, such as reflection, refraction, and shadows.

Part 2. Overview Of Ray Tracing

In this part, we will explain what Ray Tracing is from the following sides and for your better understanding.

History

Albrecht Dürer first gave the idea of Ray Tracing in the 16th century through his invention, the Dürer’s door. However, it was not until 1968 that Arthur Appel used a computer for the first time to create a shaded picture through Ray Tracing.

First conceptualized in 1969, Ray Tracing is a common technique used to create computer-generated graphics for movies and TV shows today. This is because studios can use the processing power of multiple computers to get the job done quickly and efficiently. However, even with this extra processing power, Ray Tracing can be a long and difficult process.

Despite the challenges, Ray Tracing is becoming increasingly popular due to computer hardware and software advances. And as technology continues to improve, we can expect to see even more realistic images in the future.

Advantages

Here’re some advantages of Ray Tracing:

1. Realistic Rendering: Ray Tracing can create more realistic images than those created with traditional rendering techniques. This is because it calculates the light path more accurately, resulting in more realistic shadows, refraction, and reflections.
2. Anti-aliasing And Depth Of Field: Ray Tracing can help you quickly get the anti-aliasing and depth of field effects.

Disadvantages

The downside of Ray Tracing technology is that it requires a lot of computing power to run, and it can be difficult to create more complex lighting effects like caustics.

Part 3. How Does Ray Tracing Work?

Ray Tracking uses the process of denoising. The algorithm starts with the camera and traces the shades of shadows and lights.

Ray Tracing uses machine learning to fill in the gaps to form a realistic image. The brighter the scene, the higher the graphics quality; the higher the quality, the more expensive it is. This is why Ray Tracing didn’t become popular in the video game industry until recently.

Part 4. Ray Tracing In Adobe After Effects

After the introduction of Ray Tracing, we will combine it with a popular video editor - Adobe After Effects to see how it works. Adobe After Effects is a useful and powerful tool for creating visual effects and animated graphics. Adobe introduced Ray Tracing or Ray-Traced 3D feature in After Effect to help graphic designers create photorealistic 3D images and render light and shadow. This feature was added in 2012 with the release of After Effects CS 6.

However, the Ray Tracing feature was later removed from After Effects in 2020 due to multiple reasons:

• The Ray Tracing tool always faced bugs and glitches.
• This feature did not work correctly if you were not using Adobe Media Encoder.
• NVIDIA would change the standards from time to time.

Functions

Though as mentioned above, the Ray Tracing feature was removed in 2020, its advanced 3D features are still worth of introducing. Here’re some functions of Ray Traced 3D After Effects:

• Ray Traced allows you to generate and place multiple lights.
• You can set a material option for 3D layers.
• Moreover, you can control how shadows are cast.

How Does It Work

3D Ray Tracing in After Effects works by giving your text and paths more depth. Extruded layers have a z-axis depth, making them three-dimensional. This extra dimension is viewable from all angles, even when the layer is rotated. In contrast, non-extruded layers have zero depth on the z-axis. So, they will disappear if you try to rotate them 90 degrees on the x or y-axis.

Part 5. Ray-Traced 3D Settings In Adobe After Effects

The release of the Ray-Traced 3D setting in After Effects CS6 made it easier than ever to create stunning 3D images and animations. Let’s focus on how to use it in After Effects appropriately.

How To Set It

Adobe After Effects has a three-dimensional space animation setting, but this doesn’t include Ray Tracing. You need to change the default settings if you want to use it in your animation. To do so:

Step1 Go to the Composition Settings panel to set up the Ray-Traced 3D composition.

Step2 Open the Advanced tab, and from the “Renderer” option, select “Ray-Traced 3D” from the drop-down menu.

A layer becomes a 3D layer when the 3D checkbox is checked in the timeline and has more options than a normal layer regarding composition. When you open the layer properties timeline, you can access two options: Geometry Options and Material Options.

The former deals with the layer’s depth and edges shape, while the latter deals with the interaction of layers with depth and includes shadow, reflection, refraction, and transparency option.

When To Use It

Here’re some instances of when to use Ray-Traced 3D compositions in After Effects:

• When you want to create true 3D types and animate them.
• If you want to get a logo extruded and present it as if it was a real object.
• When you want to create realistic shadows or reflections to create stunning motion graphics.
• You can also use it to create realistic images or simulate lighting effects.

Ray Traced 3D After Effects Plugin Download

Zaxwerks ProAnimator AE is a 3D animation plugin for After Effects that makes it easier to animate objects in three dimensions. With ProAnimator AE, you don’t have to use keyframes to animate objects.

Instead, you’re given an interface that makes it simpler to learn than traditional 3D animation programs. Moreover, ProAnimator AE is capable of near real-time Ray Tracing so that you can create realistic reflections in very little time.

Video - What is Ray Tracing?

Conclusion

In this article, we’ve discussed Ray Tracing, how it works, and its function in Adobe After Effect. We also shed light on Ray Traced 3D settings in After Effect, how to set it, and when to use it. Moreover, we discussed a plugin to help you create photorealistic reflections and shadows.

Hopefully, your queries have been resolved, and you now fully understand the Ray Tracing technology.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

• Functions
• How Does It Work
• Ray-Traced 3D Settings In Adobe After Effects

1. How To Set It
2. When To Use It
3. Ray Traced 3D After Effects Plugin Download

Part 1. What Is Ray Tracing?

Ray Tracing is a powerful rendering technique that can create incredibly realistic lighting and shadows. By tracing the path of light, algorithms can simulate the way that light interacts with virtual objects in a computer-generated world.

This results in more lifelike shadows, reflections, and translucence. Ray Tracing has been responsible for the dramatic increase in realism we’ve seen in video games over the years, and its benefits are only becoming more apparent as technology improves.

In simple words, Ray Tracing is a computer graphics technique for generating realistic images and works by tracing the light’s path from the camera through the scene. This allows for accurate simulations of light interactions, such as reflection, refraction, and shadows.

Part 2. Overview Of Ray Tracing

In this part, we will explain what Ray Tracing is from the following sides and for your better understanding.

History

Albrecht Dürer first gave the idea of Ray Tracing in the 16th century through his invention, the Dürer’s door. However, it was not until 1968 that Arthur Appel used a computer for the first time to create a shaded picture through Ray Tracing.

First conceptualized in 1969, Ray Tracing is a common technique used to create computer-generated graphics for movies and TV shows today. This is because studios can use the processing power of multiple computers to get the job done quickly and efficiently. However, even with this extra processing power, Ray Tracing can be a long and difficult process.

Despite the challenges, Ray Tracing is becoming increasingly popular due to computer hardware and software advances. And as technology continues to improve, we can expect to see even more realistic images in the future.

Advantages

Here’re some advantages of Ray Tracing:

1. Realistic Rendering: Ray Tracing can create more realistic images than those created with traditional rendering techniques. This is because it calculates the light path more accurately, resulting in more realistic shadows, refraction, and reflections.
2. Anti-aliasing And Depth Of Field: Ray Tracing can help you quickly get the anti-aliasing and depth of field effects.

Disadvantages

The downside of Ray Tracing technology is that it requires a lot of computing power to run, and it can be difficult to create more complex lighting effects like caustics.

Part 3. How Does Ray Tracing Work?

Ray Tracking uses the process of denoising. The algorithm starts with the camera and traces the shades of shadows and lights.

Ray Tracing uses machine learning to fill in the gaps to form a realistic image. The brighter the scene, the higher the graphics quality; the higher the quality, the more expensive it is. This is why Ray Tracing didn’t become popular in the video game industry until recently.

Part 4. Ray Tracing In Adobe After Effects

After the introduction of Ray Tracing, we will combine it with a popular video editor - Adobe After Effects to see how it works. Adobe After Effects is a useful and powerful tool for creating visual effects and animated graphics. Adobe introduced Ray Tracing or Ray-Traced 3D feature in After Effect to help graphic designers create photorealistic 3D images and render light and shadow. This feature was added in 2012 with the release of After Effects CS 6.

However, the Ray Tracing feature was later removed from After Effects in 2020 due to multiple reasons:

• The Ray Tracing tool always faced bugs and glitches.
• This feature did not work correctly if you were not using Adobe Media Encoder.
• NVIDIA would change the standards from time to time.

Functions

Though as mentioned above, the Ray Tracing feature was removed in 2020, its advanced 3D features are still worth of introducing. Here’re some functions of Ray Traced 3D After Effects:

• Ray Traced allows you to generate and place multiple lights.
• You can set a material option for 3D layers.
• Moreover, you can control how shadows are cast.

How Does It Work

3D Ray Tracing in After Effects works by giving your text and paths more depth. Extruded layers have a z-axis depth, making them three-dimensional. This extra dimension is viewable from all angles, even when the layer is rotated. In contrast, non-extruded layers have zero depth on the z-axis. So, they will disappear if you try to rotate them 90 degrees on the x or y-axis.

Part 5. Ray-Traced 3D Settings In Adobe After Effects

The release of the Ray-Traced 3D setting in After Effects CS6 made it easier than ever to create stunning 3D images and animations. Let’s focus on how to use it in After Effects appropriately.

How To Set It

Adobe After Effects has a three-dimensional space animation setting, but this doesn’t include Ray Tracing. You need to change the default settings if you want to use it in your animation. To do so:

Step1 Go to the Composition Settings panel to set up the Ray-Traced 3D composition.

Step2 Open the Advanced tab, and from the “Renderer” option, select “Ray-Traced 3D” from the drop-down menu.

A layer becomes a 3D layer when the 3D checkbox is checked in the timeline and has more options than a normal layer regarding composition. When you open the layer properties timeline, you can access two options: Geometry Options and Material Options.

The former deals with the layer’s depth and edges shape, while the latter deals with the interaction of layers with depth and includes shadow, reflection, refraction, and transparency option.

When To Use It

Here’re some instances of when to use Ray-Traced 3D compositions in After Effects:

• When you want to create true 3D types and animate them.
• If you want to get a logo extruded and present it as if it was a real object.
• When you want to create realistic shadows or reflections to create stunning motion graphics.
• You can also use it to create realistic images or simulate lighting effects.

Ray Traced 3D After Effects Plugin Download

Zaxwerks ProAnimator AE is a 3D animation plugin for After Effects that makes it easier to animate objects in three dimensions. With ProAnimator AE, you don’t have to use keyframes to animate objects.

Instead, you’re given an interface that makes it simpler to learn than traditional 3D animation programs. Moreover, ProAnimator AE is capable of near real-time Ray Tracing so that you can create realistic reflections in very little time.

Video - What is Ray Tracing?

Conclusion

In this article, we’ve discussed Ray Tracing, how it works, and its function in Adobe After Effect. We also shed light on Ray Traced 3D settings in After Effect, how to set it, and when to use it. Moreover, we discussed a plugin to help you create photorealistic reflections and shadows.

Hopefully, your queries have been resolved, and you now fully understand the Ray Tracing technology.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

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