2024 Approved The Complete Guide to Converting GIF to SVG With Ease

2024 Approved The Complete Guide to Converting GIF to SVG With Ease

Chloe Lv12

The Complete Guide to Converting GIF to SVG With Ease

The Complete Guide to Converting GIF to SVG With Ease

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The Complete Guide to Converting GIF to SVG With Ease

Are you searching out methods to transform GIF to SVG? Then you are lucky to have found the right article. While Scalable Vector Graphics can help you scale a photograph to any length with very little distortion, editing and playing your animated SVGs documents on a few gadgets can cause compatibility issues. Moreover, SVGs aren’t well suited with all websites, so in case you need to apply it for your weblog or websites wherein they are now no longer supported, then you may want to transform it to an extra handy layout like GIF.

There is plenty of photograph conversion gear and online editors that can help you convert SVG to GIF. However, now no longer all GIF converters and editors are green and clean to apply. In this article, you’ll know about the top SVG to GIF converters that you may use to make GIF images and use them together along with your buddies quickly.

In this article

01 [8 Best Easy GIF to SVG Converters](#Part 1)

02 [5 Best SVG to GIF Converters](#Part 2)

Part 1 Best Easy GIF to SVG Converters

01INetTools.net

It is a very online animated GIF to SVG converter. You get the option to select and upload the GIF from your storage. After uploading, it instantly starts converting it to the SVG and shows you the results when finished. Now, the converted SVG file can be downloaded. This online converter supports multiple conversions such as uploading multiple GIF files at once and converting them to SVG simultaneously. Also, there is no maximum file size limit mentioned anywhere and the SVG has the same colors as the GIF.

inetools.net

02Aconvert.com

This is the next website you can use to convert GIF to SVG. Multiple input methods are supported by this website. You can upload GIF documents out of your nearby storage, Google Drive, Dropbox, or even fetch a GIF through pasting a URL to it. Apart from a couple of entering methods, this internet site offers you a choice to alternate the picture length for the SVG file. By allowing this option, you could set the scale for the SVG after which the conversion begins. This way, you could convert and resize the SVG in a single step and download the final output.

aconvert

03PicSVG.com

This is another free website to convert SVG to GIF animation. This website converts JPG and PNG files to SVG along with GIFs. But unlike other websites, there is a size limitation on the input file. Here, you can convert GIFs up to 4 MB in size which seems decent enough as most of the GIFs are within 1 MB of size.

picsvg

04Online-Convert.com

This is a free cloud converter platform that supports dozens of files types and can animate GIF to SVG. This supports batch conversions and lets you input files from many sources such as local storage, Dropbox, Google Drive, or via a URL. 100 MB is the maximum file size limit which is enough. After adding the GIF files, conversion can be started and you can get the SVGs in the output.

This website has lots of settings that will help you to customize to get the desired output. Along with all these options, you can also set the black and white threshold and speckles threshold for the final SVG output.

online convert.com

05Inkscape

Inkscape is a GIF to SVG converter software for Windows, Mac, and Linux. Primarily it is used for designing vector graphics. The format of the images can be changed easily as you get the “save as” feature in it. This feature helps you to easily convert GIFs and other images to SVG, PDF, PNG, PS, EPS, DXF, etc. The main advantage of this is that you can convert GIF to different kinds of SVG such as Plain SVG, Optimized SVG, Compressed SVG, etc.

Before converting GIF to SVG, you can edit GIF images using various tools. A lot of filters are provided too which you can apply to the input GIF image, such as bevel, blur, color, distort, pixel tools, etc.

inkscape

06RealWorld Paint

It is a nice free GIF to SVG converter desktop software. In this, you can view, create, and edit graphics in various formats such as GIF, SVG, WEBP, PNG, JPG, etc. Its “save as” feature can also be used for converting images from one supported format to another.

A good number of image modification tools are also included in it such as resize, crop, rotate, watermarking, filters, and more. Additionally, you can also draw designs over the GIF image using its painting tools.

realworld paint

07ImBatch

It is a batch image processor using which can also convert SVG to GIF animation and vice versa. Bulkpictures are used for editing and converting. You can easily add several GIF images to it and convert them all to SVG format at once. Since it lets you edit images, you can modify input GIF files before converting them. A wide number of image formats are supported for batch processing such as camera raw images (DNG, CR2, SR2, NEF, ARW, ORF, etc.), JPG, PNG, BMP, TIFF, and many more.

imbatch

08LibreOffice Draw

LibreOffice Draw is a free GIF to SVG converter software for your desktop. This software comes with the popular free open-source office software called LibreOffice. Many other office-related applications in this package include LibreOffice Writer, LibreOffice Calc, LibreOffice Impress, etc.

When using it, you can simply open a GIF image file in it and then save it in SVG vector format. You can easily edit the input GIF image before the conversion. For eating the image, you can use its drawing tools, transformation tools, text tools, formatting options, etc.

libreoffice draw

Part 2 Best SVG to GIF Converters

01CloudConvert

This is an easy-to-use online file conversion tool with a robust and scalable API. It is an all-in-one cloud-based converter and supports over 200 different file formats from vectors, audio, and video. With this tool, you can convert SVG to GIF in your browser and email it to yourself or transfer it to combined cloud services like Google Drive and Dropbox.CloudConvert’sfull version starts at $8. You can also use the free trial version to convert your files quickly.

cloudconvert

02Convertio

Convertio is an easy file converter that offers both paid and free online versions to convert SVG to GIF animation. The software payment pricing system starts at $7.99and it also works with all file types. More than 300 different file format conversion is applicable and it allows you to upload your converted files to other applications such as Dropbox and Google Drive. 100MB is the maximum file memory size that you can upload to this tool.

convertio

03CoolUtils

It is a powerful desktop SVG to GIF converter that offers a variety of file conversion utilities such as an online file converter to convert your animate SVG to GIF. The tool’s interface is clear and easy to understand, supports a lot of file formats, has reactive support, and features powerful engines that help to process your files in one go.

coolutils

04Wondershare Filmora

It is an easy-to-use and trendy video editing software that gives power to your story and gives amazing results, regardless of you are a beginner or an expert. Wondershare Filmora Video Editor helps you to get started with any new project by importing and editing your video, adding special effects and transitions, and sharing your final creation on social media, mobile devices, or DVDs.

It is an interactive platform and editing tool that is easy to navigate. It gives lots of values and makes the process of converting SVG to GIF easier and more interesting. Filmora is free to download software. After signing up for free, you can edit videos, GIFs, and images without any watermark. It also allows the editing of GIFs to include subtitles, text, or captions.

It is a very remarkable editing tool with a wide set of attractive features that can make your image highly customized. Filmore also allows you to extract still images from video without changing the resolution.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

05GIMP

This is another free alternative to an SVG to GIF converter software for Windows, Linux, and Mac. It is a very well-known image editing software with diverse image manipulation and painting tools. By using it, the format of supported images can also be changed with the help of its export feature. Hence, you can also convert SVG to GIFin this software.

However, by default, this software does not support SVG as an output format. So, for converting GIF or any other image file to SVG, you need to install an additional plugin to it.

gimp

Part 1 Ending Thoughts

Since you are now reading the end of this article, we are hoping you now know everything about SVG to GIF converter and the best SVG and GIF converter and vice versa that you can turn to and quickly convert your image files and share them with your friends as well as the meaning of SVG.

Try It Free Try It Free

The Complete Guide to Converting GIF to SVG With Ease

Are you searching out methods to transform GIF to SVG? Then you are lucky to have found the right article. While Scalable Vector Graphics can help you scale a photograph to any length with very little distortion, editing and playing your animated SVGs documents on a few gadgets can cause compatibility issues. Moreover, SVGs aren’t well suited with all websites, so in case you need to apply it for your weblog or websites wherein they are now no longer supported, then you may want to transform it to an extra handy layout like GIF.

There is plenty of photograph conversion gear and online editors that can help you convert SVG to GIF. However, now no longer all GIF converters and editors are green and clean to apply. In this article, you’ll know about the top SVG to GIF converters that you may use to make GIF images and use them together along with your buddies quickly.

In this article

01 [8 Best Easy GIF to SVG Converters](#Part 1)

02 [5 Best SVG to GIF Converters](#Part 2)

Part 1 Best Easy GIF to SVG Converters

01INetTools.net

It is a very online animated GIF to SVG converter. You get the option to select and upload the GIF from your storage. After uploading, it instantly starts converting it to the SVG and shows you the results when finished. Now, the converted SVG file can be downloaded. This online converter supports multiple conversions such as uploading multiple GIF files at once and converting them to SVG simultaneously. Also, there is no maximum file size limit mentioned anywhere and the SVG has the same colors as the GIF.

inetools.net

02Aconvert.com

This is the next website you can use to convert GIF to SVG. Multiple input methods are supported by this website. You can upload GIF documents out of your nearby storage, Google Drive, Dropbox, or even fetch a GIF through pasting a URL to it. Apart from a couple of entering methods, this internet site offers you a choice to alternate the picture length for the SVG file. By allowing this option, you could set the scale for the SVG after which the conversion begins. This way, you could convert and resize the SVG in a single step and download the final output.

aconvert

03PicSVG.com

This is another free website to convert SVG to GIF animation. This website converts JPG and PNG files to SVG along with GIFs. But unlike other websites, there is a size limitation on the input file. Here, you can convert GIFs up to 4 MB in size which seems decent enough as most of the GIFs are within 1 MB of size.

picsvg

04Online-Convert.com

This is a free cloud converter platform that supports dozens of files types and can animate GIF to SVG. This supports batch conversions and lets you input files from many sources such as local storage, Dropbox, Google Drive, or via a URL. 100 MB is the maximum file size limit which is enough. After adding the GIF files, conversion can be started and you can get the SVGs in the output.

This website has lots of settings that will help you to customize to get the desired output. Along with all these options, you can also set the black and white threshold and speckles threshold for the final SVG output.

online convert.com

05Inkscape

Inkscape is a GIF to SVG converter software for Windows, Mac, and Linux. Primarily it is used for designing vector graphics. The format of the images can be changed easily as you get the “save as” feature in it. This feature helps you to easily convert GIFs and other images to SVG, PDF, PNG, PS, EPS, DXF, etc. The main advantage of this is that you can convert GIF to different kinds of SVG such as Plain SVG, Optimized SVG, Compressed SVG, etc.

Before converting GIF to SVG, you can edit GIF images using various tools. A lot of filters are provided too which you can apply to the input GIF image, such as bevel, blur, color, distort, pixel tools, etc.

inkscape

06RealWorld Paint

It is a nice free GIF to SVG converter desktop software. In this, you can view, create, and edit graphics in various formats such as GIF, SVG, WEBP, PNG, JPG, etc. Its “save as” feature can also be used for converting images from one supported format to another.

A good number of image modification tools are also included in it such as resize, crop, rotate, watermarking, filters, and more. Additionally, you can also draw designs over the GIF image using its painting tools.

realworld paint

07ImBatch

It is a batch image processor using which can also convert SVG to GIF animation and vice versa. Bulkpictures are used for editing and converting. You can easily add several GIF images to it and convert them all to SVG format at once. Since it lets you edit images, you can modify input GIF files before converting them. A wide number of image formats are supported for batch processing such as camera raw images (DNG, CR2, SR2, NEF, ARW, ORF, etc.), JPG, PNG, BMP, TIFF, and many more.

imbatch

08LibreOffice Draw

LibreOffice Draw is a free GIF to SVG converter software for your desktop. This software comes with the popular free open-source office software called LibreOffice. Many other office-related applications in this package include LibreOffice Writer, LibreOffice Calc, LibreOffice Impress, etc.

When using it, you can simply open a GIF image file in it and then save it in SVG vector format. You can easily edit the input GIF image before the conversion. For eating the image, you can use its drawing tools, transformation tools, text tools, formatting options, etc.

libreoffice draw

Part 2 Best SVG to GIF Converters

01CloudConvert

This is an easy-to-use online file conversion tool with a robust and scalable API. It is an all-in-one cloud-based converter and supports over 200 different file formats from vectors, audio, and video. With this tool, you can convert SVG to GIF in your browser and email it to yourself or transfer it to combined cloud services like Google Drive and Dropbox.CloudConvert’sfull version starts at $8. You can also use the free trial version to convert your files quickly.

cloudconvert

02Convertio

Convertio is an easy file converter that offers both paid and free online versions to convert SVG to GIF animation. The software payment pricing system starts at $7.99and it also works with all file types. More than 300 different file format conversion is applicable and it allows you to upload your converted files to other applications such as Dropbox and Google Drive. 100MB is the maximum file memory size that you can upload to this tool.

convertio

03CoolUtils

It is a powerful desktop SVG to GIF converter that offers a variety of file conversion utilities such as an online file converter to convert your animate SVG to GIF. The tool’s interface is clear and easy to understand, supports a lot of file formats, has reactive support, and features powerful engines that help to process your files in one go.

coolutils

04Wondershare Filmora

It is an easy-to-use and trendy video editing software that gives power to your story and gives amazing results, regardless of you are a beginner or an expert. Wondershare Filmora Video Editor helps you to get started with any new project by importing and editing your video, adding special effects and transitions, and sharing your final creation on social media, mobile devices, or DVDs.

It is an interactive platform and editing tool that is easy to navigate. It gives lots of values and makes the process of converting SVG to GIF easier and more interesting. Filmora is free to download software. After signing up for free, you can edit videos, GIFs, and images without any watermark. It also allows the editing of GIFs to include subtitles, text, or captions.

It is a very remarkable editing tool with a wide set of attractive features that can make your image highly customized. Filmore also allows you to extract still images from video without changing the resolution.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

05GIMP

This is another free alternative to an SVG to GIF converter software for Windows, Linux, and Mac. It is a very well-known image editing software with diverse image manipulation and painting tools. By using it, the format of supported images can also be changed with the help of its export feature. Hence, you can also convert SVG to GIFin this software.

However, by default, this software does not support SVG as an output format. So, for converting GIF or any other image file to SVG, you need to install an additional plugin to it.

gimp

Part 1 Ending Thoughts

Since you are now reading the end of this article, we are hoping you now know everything about SVG to GIF converter and the best SVG and GIF converter and vice versa that you can turn to and quickly convert your image files and share them with your friends as well as the meaning of SVG.

Try It Free Try It Free

The Complete Guide to Converting GIF to SVG With Ease

Are you searching out methods to transform GIF to SVG? Then you are lucky to have found the right article. While Scalable Vector Graphics can help you scale a photograph to any length with very little distortion, editing and playing your animated SVGs documents on a few gadgets can cause compatibility issues. Moreover, SVGs aren’t well suited with all websites, so in case you need to apply it for your weblog or websites wherein they are now no longer supported, then you may want to transform it to an extra handy layout like GIF.

There is plenty of photograph conversion gear and online editors that can help you convert SVG to GIF. However, now no longer all GIF converters and editors are green and clean to apply. In this article, you’ll know about the top SVG to GIF converters that you may use to make GIF images and use them together along with your buddies quickly.

In this article

01 [8 Best Easy GIF to SVG Converters](#Part 1)

02 [5 Best SVG to GIF Converters](#Part 2)

Part 1 Best Easy GIF to SVG Converters

01INetTools.net

It is a very online animated GIF to SVG converter. You get the option to select and upload the GIF from your storage. After uploading, it instantly starts converting it to the SVG and shows you the results when finished. Now, the converted SVG file can be downloaded. This online converter supports multiple conversions such as uploading multiple GIF files at once and converting them to SVG simultaneously. Also, there is no maximum file size limit mentioned anywhere and the SVG has the same colors as the GIF.

inetools.net

02Aconvert.com

This is the next website you can use to convert GIF to SVG. Multiple input methods are supported by this website. You can upload GIF documents out of your nearby storage, Google Drive, Dropbox, or even fetch a GIF through pasting a URL to it. Apart from a couple of entering methods, this internet site offers you a choice to alternate the picture length for the SVG file. By allowing this option, you could set the scale for the SVG after which the conversion begins. This way, you could convert and resize the SVG in a single step and download the final output.

aconvert

03PicSVG.com

This is another free website to convert SVG to GIF animation. This website converts JPG and PNG files to SVG along with GIFs. But unlike other websites, there is a size limitation on the input file. Here, you can convert GIFs up to 4 MB in size which seems decent enough as most of the GIFs are within 1 MB of size.

picsvg

04Online-Convert.com

This is a free cloud converter platform that supports dozens of files types and can animate GIF to SVG. This supports batch conversions and lets you input files from many sources such as local storage, Dropbox, Google Drive, or via a URL. 100 MB is the maximum file size limit which is enough. After adding the GIF files, conversion can be started and you can get the SVGs in the output.

This website has lots of settings that will help you to customize to get the desired output. Along with all these options, you can also set the black and white threshold and speckles threshold for the final SVG output.

online convert.com

05Inkscape

Inkscape is a GIF to SVG converter software for Windows, Mac, and Linux. Primarily it is used for designing vector graphics. The format of the images can be changed easily as you get the “save as” feature in it. This feature helps you to easily convert GIFs and other images to SVG, PDF, PNG, PS, EPS, DXF, etc. The main advantage of this is that you can convert GIF to different kinds of SVG such as Plain SVG, Optimized SVG, Compressed SVG, etc.

Before converting GIF to SVG, you can edit GIF images using various tools. A lot of filters are provided too which you can apply to the input GIF image, such as bevel, blur, color, distort, pixel tools, etc.

inkscape

06RealWorld Paint

It is a nice free GIF to SVG converter desktop software. In this, you can view, create, and edit graphics in various formats such as GIF, SVG, WEBP, PNG, JPG, etc. Its “save as” feature can also be used for converting images from one supported format to another.

A good number of image modification tools are also included in it such as resize, crop, rotate, watermarking, filters, and more. Additionally, you can also draw designs over the GIF image using its painting tools.

realworld paint

07ImBatch

It is a batch image processor using which can also convert SVG to GIF animation and vice versa. Bulkpictures are used for editing and converting. You can easily add several GIF images to it and convert them all to SVG format at once. Since it lets you edit images, you can modify input GIF files before converting them. A wide number of image formats are supported for batch processing such as camera raw images (DNG, CR2, SR2, NEF, ARW, ORF, etc.), JPG, PNG, BMP, TIFF, and many more.

imbatch

08LibreOffice Draw

LibreOffice Draw is a free GIF to SVG converter software for your desktop. This software comes with the popular free open-source office software called LibreOffice. Many other office-related applications in this package include LibreOffice Writer, LibreOffice Calc, LibreOffice Impress, etc.

When using it, you can simply open a GIF image file in it and then save it in SVG vector format. You can easily edit the input GIF image before the conversion. For eating the image, you can use its drawing tools, transformation tools, text tools, formatting options, etc.

libreoffice draw

Part 2 Best SVG to GIF Converters

01CloudConvert

This is an easy-to-use online file conversion tool with a robust and scalable API. It is an all-in-one cloud-based converter and supports over 200 different file formats from vectors, audio, and video. With this tool, you can convert SVG to GIF in your browser and email it to yourself or transfer it to combined cloud services like Google Drive and Dropbox.CloudConvert’sfull version starts at $8. You can also use the free trial version to convert your files quickly.

cloudconvert

02Convertio

Convertio is an easy file converter that offers both paid and free online versions to convert SVG to GIF animation. The software payment pricing system starts at $7.99and it also works with all file types. More than 300 different file format conversion is applicable and it allows you to upload your converted files to other applications such as Dropbox and Google Drive. 100MB is the maximum file memory size that you can upload to this tool.

convertio

03CoolUtils

It is a powerful desktop SVG to GIF converter that offers a variety of file conversion utilities such as an online file converter to convert your animate SVG to GIF. The tool’s interface is clear and easy to understand, supports a lot of file formats, has reactive support, and features powerful engines that help to process your files in one go.

coolutils

04Wondershare Filmora

It is an easy-to-use and trendy video editing software that gives power to your story and gives amazing results, regardless of you are a beginner or an expert. Wondershare Filmora Video Editor helps you to get started with any new project by importing and editing your video, adding special effects and transitions, and sharing your final creation on social media, mobile devices, or DVDs.

It is an interactive platform and editing tool that is easy to navigate. It gives lots of values and makes the process of converting SVG to GIF easier and more interesting. Filmora is free to download software. After signing up for free, you can edit videos, GIFs, and images without any watermark. It also allows the editing of GIFs to include subtitles, text, or captions.

It is a very remarkable editing tool with a wide set of attractive features that can make your image highly customized. Filmore also allows you to extract still images from video without changing the resolution.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

05GIMP

This is another free alternative to an SVG to GIF converter software for Windows, Linux, and Mac. It is a very well-known image editing software with diverse image manipulation and painting tools. By using it, the format of supported images can also be changed with the help of its export feature. Hence, you can also convert SVG to GIFin this software.

However, by default, this software does not support SVG as an output format. So, for converting GIF or any other image file to SVG, you need to install an additional plugin to it.

gimp

Part 1 Ending Thoughts

Since you are now reading the end of this article, we are hoping you now know everything about SVG to GIF converter and the best SVG and GIF converter and vice versa that you can turn to and quickly convert your image files and share them with your friends as well as the meaning of SVG.

Try It Free Try It Free

The Complete Guide to Converting GIF to SVG With Ease

Are you searching out methods to transform GIF to SVG? Then you are lucky to have found the right article. While Scalable Vector Graphics can help you scale a photograph to any length with very little distortion, editing and playing your animated SVGs documents on a few gadgets can cause compatibility issues. Moreover, SVGs aren’t well suited with all websites, so in case you need to apply it for your weblog or websites wherein they are now no longer supported, then you may want to transform it to an extra handy layout like GIF.

There is plenty of photograph conversion gear and online editors that can help you convert SVG to GIF. However, now no longer all GIF converters and editors are green and clean to apply. In this article, you’ll know about the top SVG to GIF converters that you may use to make GIF images and use them together along with your buddies quickly.

In this article

01 [8 Best Easy GIF to SVG Converters](#Part 1)

02 [5 Best SVG to GIF Converters](#Part 2)

Part 1 Best Easy GIF to SVG Converters

01INetTools.net

It is a very online animated GIF to SVG converter. You get the option to select and upload the GIF from your storage. After uploading, it instantly starts converting it to the SVG and shows you the results when finished. Now, the converted SVG file can be downloaded. This online converter supports multiple conversions such as uploading multiple GIF files at once and converting them to SVG simultaneously. Also, there is no maximum file size limit mentioned anywhere and the SVG has the same colors as the GIF.

inetools.net

02Aconvert.com

This is the next website you can use to convert GIF to SVG. Multiple input methods are supported by this website. You can upload GIF documents out of your nearby storage, Google Drive, Dropbox, or even fetch a GIF through pasting a URL to it. Apart from a couple of entering methods, this internet site offers you a choice to alternate the picture length for the SVG file. By allowing this option, you could set the scale for the SVG after which the conversion begins. This way, you could convert and resize the SVG in a single step and download the final output.

aconvert

03PicSVG.com

This is another free website to convert SVG to GIF animation. This website converts JPG and PNG files to SVG along with GIFs. But unlike other websites, there is a size limitation on the input file. Here, you can convert GIFs up to 4 MB in size which seems decent enough as most of the GIFs are within 1 MB of size.

picsvg

04Online-Convert.com

This is a free cloud converter platform that supports dozens of files types and can animate GIF to SVG. This supports batch conversions and lets you input files from many sources such as local storage, Dropbox, Google Drive, or via a URL. 100 MB is the maximum file size limit which is enough. After adding the GIF files, conversion can be started and you can get the SVGs in the output.

This website has lots of settings that will help you to customize to get the desired output. Along with all these options, you can also set the black and white threshold and speckles threshold for the final SVG output.

online convert.com

05Inkscape

Inkscape is a GIF to SVG converter software for Windows, Mac, and Linux. Primarily it is used for designing vector graphics. The format of the images can be changed easily as you get the “save as” feature in it. This feature helps you to easily convert GIFs and other images to SVG, PDF, PNG, PS, EPS, DXF, etc. The main advantage of this is that you can convert GIF to different kinds of SVG such as Plain SVG, Optimized SVG, Compressed SVG, etc.

Before converting GIF to SVG, you can edit GIF images using various tools. A lot of filters are provided too which you can apply to the input GIF image, such as bevel, blur, color, distort, pixel tools, etc.

inkscape

06RealWorld Paint

It is a nice free GIF to SVG converter desktop software. In this, you can view, create, and edit graphics in various formats such as GIF, SVG, WEBP, PNG, JPG, etc. Its “save as” feature can also be used for converting images from one supported format to another.

A good number of image modification tools are also included in it such as resize, crop, rotate, watermarking, filters, and more. Additionally, you can also draw designs over the GIF image using its painting tools.

realworld paint

07ImBatch

It is a batch image processor using which can also convert SVG to GIF animation and vice versa. Bulkpictures are used for editing and converting. You can easily add several GIF images to it and convert them all to SVG format at once. Since it lets you edit images, you can modify input GIF files before converting them. A wide number of image formats are supported for batch processing such as camera raw images (DNG, CR2, SR2, NEF, ARW, ORF, etc.), JPG, PNG, BMP, TIFF, and many more.

imbatch

08LibreOffice Draw

LibreOffice Draw is a free GIF to SVG converter software for your desktop. This software comes with the popular free open-source office software called LibreOffice. Many other office-related applications in this package include LibreOffice Writer, LibreOffice Calc, LibreOffice Impress, etc.

When using it, you can simply open a GIF image file in it and then save it in SVG vector format. You can easily edit the input GIF image before the conversion. For eating the image, you can use its drawing tools, transformation tools, text tools, formatting options, etc.

libreoffice draw

Part 2 Best SVG to GIF Converters

01CloudConvert

This is an easy-to-use online file conversion tool with a robust and scalable API. It is an all-in-one cloud-based converter and supports over 200 different file formats from vectors, audio, and video. With this tool, you can convert SVG to GIF in your browser and email it to yourself or transfer it to combined cloud services like Google Drive and Dropbox.CloudConvert’sfull version starts at $8. You can also use the free trial version to convert your files quickly.

cloudconvert

02Convertio

Convertio is an easy file converter that offers both paid and free online versions to convert SVG to GIF animation. The software payment pricing system starts at $7.99and it also works with all file types. More than 300 different file format conversion is applicable and it allows you to upload your converted files to other applications such as Dropbox and Google Drive. 100MB is the maximum file memory size that you can upload to this tool.

convertio

03CoolUtils

It is a powerful desktop SVG to GIF converter that offers a variety of file conversion utilities such as an online file converter to convert your animate SVG to GIF. The tool’s interface is clear and easy to understand, supports a lot of file formats, has reactive support, and features powerful engines that help to process your files in one go.

coolutils

04Wondershare Filmora

It is an easy-to-use and trendy video editing software that gives power to your story and gives amazing results, regardless of you are a beginner or an expert. Wondershare Filmora Video Editor helps you to get started with any new project by importing and editing your video, adding special effects and transitions, and sharing your final creation on social media, mobile devices, or DVDs.

It is an interactive platform and editing tool that is easy to navigate. It gives lots of values and makes the process of converting SVG to GIF easier and more interesting. Filmora is free to download software. After signing up for free, you can edit videos, GIFs, and images without any watermark. It also allows the editing of GIFs to include subtitles, text, or captions.

It is a very remarkable editing tool with a wide set of attractive features that can make your image highly customized. Filmore also allows you to extract still images from video without changing the resolution.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

05GIMP

This is another free alternative to an SVG to GIF converter software for Windows, Linux, and Mac. It is a very well-known image editing software with diverse image manipulation and painting tools. By using it, the format of supported images can also be changed with the help of its export feature. Hence, you can also convert SVG to GIFin this software.

However, by default, this software does not support SVG as an output format. So, for converting GIF or any other image file to SVG, you need to install an additional plugin to it.

gimp

Part 1 Ending Thoughts

Since you are now reading the end of this article, we are hoping you now know everything about SVG to GIF converter and the best SVG and GIF converter and vice versa that you can turn to and quickly convert your image files and share them with your friends as well as the meaning of SVG.

How to Create Intro with Renderforest

When individuals hear about free online items, they frequently associate them with being of poor quality, ineffective, or unreliable. Renderforest, on the other hand, is an exception. This can be precisely what you need if you’re seeking a cheap—or even free—high-quality online video editing platform. The service offers both freemium and premium solutions. The more expensive solutions provide the most flexibility.

What is Renderforest?

A free online tool for making animated videos and slideshows is Renderforest. The web platform makes it simple, quick, and affordable for organizations and individuals to produce slideshows, explainer and promotional business movies, logo animations, and much more.

The online video creation platform Renderforest enables people and companies to produce “broadcast grade” videos for personal or professional usage. Anyone may register as a user in just a few easy steps, and using it is free.

Users can produce an infinite number of high-quality videos, export them, and then share them online or on social media.

The web platform already provides various tailor-made options for blog animations, wedding and photo slideshows, instructional films, and video invites for personal use.

Additionally, the platform offers simple-to-use alternatives for company presentations, invites to events, promotional films, kinetic typography, explainer videos, testimonials, and more.

Renderforest’s Primary Attributes include:

  • Videos of high quality
  • A sizable collection of animation templates and storylines
  • Access to more than 195,000 Royalty-free stock footage clips with an intuitive online movie editor
  • One-click video publishing to YouTube channels or Facebook pages
  • A music library with commercial licenses for use in making videos

Added characteristics:

  • A voiceover generator for text
  • Create an infinite number of color schemes
  • Countless font uploads
  • Obtainable 1,000,000+ premium video templates
  • Including a custom watermark
  • A reseller’s permit
  • Working in teams

How it Works

Choose a video template from their selection by browsing. Once you register, you can utilize any of the hundreds of editable templates that they have available.

You will be presented with various categories when you choose video templates, from promotional templates to logo animation templates to slide displays and everything in between.

You may freely post high-quality photographs, audio, and voice-over, an incredibly fantastic feature. The ability to share their tales in a way that customers can relate to is given to business owners by this.

After you’ve finished editing, the video must render for a while before it’s prepared for publishing. Click the edit button if you want to make some changes to the video or are unsatisfied with it. The video can be edited as many times as you like.

Users can directly post their videos on social media platforms, including Facebook, Twitter, Google+, Pinterest, and Instagram, through the website.

Renderforest maintains all your projects on your dashboard for as long as you use the service, so you don’t have to fear that you’ll lose your work..

Pricing

Regarding costs, Renderforest provides four different kinds of subscription options. The Free, Amateur, Pro, and Business plans are among them. The Free program makes a fantastic study aid. It’s possible to take your time with it, hone your talents, and upgrade to the paid plans after becoming familiar with the platform.

Regarding the free plan, you may watch and share your films on social media but not download them. You must utilize one of the paying subscriptions to download your videos. Choose the Business package if you don’t want Renderforest’s watermark to appear on your video. If you select monthly billing, it will cost you $149.99 per month or $49.99 per year.

If you want to take your company to the next level with distinctive videos, think about selecting one of the expertly produced video production packages. The starting package, which starts at $699, is the least priced.

Tutorial on How to Create an Intro Using Renderforest

Professional video creators are likely aware that starting a video without a suitable introduction is equivalent to sneaking into someone’s house without permission. A good intro is a doorbell to let people know you’ve arrived.

A strong introduction ensures that more people will view your film. Adults have an attention span of about 12 seconds, according to studies from 2000. It is now only 8 seconds. You have 8 seconds to entice viewers to watch your video, so don’t waste it. A captivating introduction will give your content a professional touch and pique your audience’s interest. This task is worthwhile if you want to advertise your videos successfully.

These days, you don’t necessarily need to hire a pro to make a film if you need one. The majority of the available tools are free. We’ll demonstrate in this lesson how to use Renderforest to create a polished video intro. Our intro maker will let you start strong, whether for a fun birthday video or commercial use.

When you’re prepared to begin producing your videos, go to Renderforest, register for an account, or sign in if you already have one.

Check out the vast selection of templates under “Intros and logos“ in the “Create Video“ section of the navigation menu. Here, you can select the intro you like most and begin altering it, or use our advanced search filters to locate the specific content you require.

select intros and logos renderforest

We’ll use the “Swift Glitch Logo“ template for this tutorial, enabling you to present your logo with glitch effects. This template may produce intro and outro movies for presentations, your YouTube channel, lobby backgrounds, and other uses.

Select your preferred template and click the “Create now“ button to start.

swift glitch logo renderforest

Your logo should now be uploaded with a transparent background (PNG). You can upload it in one of three ways: using an image URL directly from your device or selecting an existing file from your “Media library.” If you don’t already have one, you may make one right away using our logo maker tool, which is also accessible in the editor.

edit image for intro video renderforest

Write your company’s name, tagline, or other brief words in the text field once you’ve added your logo. To save the changes, don’t forget to click “Save and close.”

You can select the overall design of your logo and the preferred font style in the “Style” section.

select style look for intro renderforest

Select your preferred color scheme in the “Color“ section now. You can choose between two color schemes made by our design team and manually selectable custom colors in this section.

Go to the “Music“ area to select a song for your intro. You can add one or pick from our “Music collection.” You can record a voice-over in the editor or upload one for your introduction.

Well done! Let’s check out your introduction in the “Preview“ area now. Click “Free preview“ to check your video and ensure you like the outcome. Click back and tweak the introduction if you need to make any adjustments.

Instantly create professional introduction videos in your browser! Utilize our intro maker, and let its unique touch set your videos apart from the competition.

Enjoy making videos with Renderforest, where your imagination is the only restriction.

Renderforest Pros & Cons

This section is for you if you need to learn quickly about Renderforest’s advantages and disadvantages and are short on time. We’ve studied all the relevant reviews available and created a list of advantages and disadvantages for you to consider.

To determine if this is the best product for your company’s needs, look over these Renderforest advantages and disadvantages.

Pros

  • Many lovely and contemporary templates
  • a 4K video export feature
  • 5-in-1 solution
  • use is limitless for all services
  • Quick and friendly client support

Cons

  • With free version, watermark
  • Only paying customers have access to font modification
  • Costly single-project packages
  • Free high-quality video preview unavailable
  • a few templates allow for limited customisation

Competition to Renderforest

Animoto and PowToon are a couple of the site’s main rivals. These are excellent online video editing tools, but Renderforest stands out because it is simple to use and enables even novice users to create, share quickly, and download “broadcast grade videos.”

Renderforest vs PowToon

One of the most popular Renderforest Video alternatives available is PowToon. It’s challenging to decide which of these two platforms is superior because they are the best on the market. What you want as a business owner ultimately determines everything.

PowToon is a similar business that focuses on corporate videos but doesn’t provide the extra things Renderforest delivers (logo maker, graphic design, mockups, website builder). Pro customers pay $89 per month ($20 if invoiced annually), which is significantly more expensive than the alternative. Fortunately, they offer a complimentary bundle so you can sample the goods.

PowToon offers many more customizing choices than Renderforest because it is a video-based platform, but it will cost you.

Renderforest is a more cost-effective option if you need a range of services for your small business. PowToon is a better option for more prominent firms seeking a professional video creation platform.

Currently, some internet video services might be pricey and time-consuming to use. Renderforest will be welcomed by many small businesses looking for an economical and user-friendly online video editing platform.

Renderforest combines the top tools under a single subscription bundle in terms of features. In the end, you can manage your website, branding, and marketing visual production for less than $25 per month.

Fortunately, you don’t have to believe us. You may experience all the main advantages of Renderforest yourself by giving it a try. Check out the pros and drawbacks list in our Renderforest review if you need more assistance.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Competition to Renderforest

Animoto and PowToon are a couple of the site’s main rivals. These are excellent online video editing tools, but Renderforest stands out because it is simple to use and enables even novice users to create, share quickly, and download “broadcast grade videos.”

Renderforest vs PowToon

One of the most popular Renderforest Video alternatives available is PowToon. It’s challenging to decide which of these two platforms is superior because they are the best on the market. What you want as a business owner ultimately determines everything.

PowToon is a similar business that focuses on corporate videos but doesn’t provide the extra things Renderforest delivers (logo maker, graphic design, mockups, website builder). Pro customers pay $89 per month ($20 if invoiced annually), which is significantly more expensive than the alternative. Fortunately, they offer a complimentary bundle so you can sample the goods.

PowToon offers many more customizing choices than Renderforest because it is a video-based platform, but it will cost you.

Renderforest is a more cost-effective option if you need a range of services for your small business. PowToon is a better option for more prominent firms seeking a professional video creation platform.

Currently, some internet video services might be pricey and time-consuming to use. Renderforest will be welcomed by many small businesses looking for an economical and user-friendly online video editing platform.

Renderforest combines the top tools under a single subscription bundle in terms of features. In the end, you can manage your website, branding, and marketing visual production for less than $25 per month.

Fortunately, you don’t have to believe us. You may experience all the main advantages of Renderforest yourself by giving it a try. Check out the pros and drawbacks list in our Renderforest review if you need more assistance.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Mastering Video Marketing: An Expert Playbook

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

Part 1: How to Create a Video Marketing Campaign

ready to use video templates for marketing

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

AI text to speech tool

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Video editor tool on Filmora V13

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Creative video templates on Filmora V13

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

  • Simple Drag-and-Drop Timeline Interface
  • Library Of Visual Effects and Transitions
  • Built-In Title Templates
  • Color Grading and Color Matching Tools
  • Support For Keyframe Animation
  • Background Audio Mixer
  • The Free-Use Audio, Image, Video Library
  • Instant Previews of Edits
  • Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

ready to use video templates for marketing

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

AI text to speech tool

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Video editor tool on Filmora V13

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Creative video templates on Filmora V13

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

  • Simple Drag-and-Drop Timeline Interface
  • Library Of Visual Effects and Transitions
  • Built-In Title Templates
  • Color Grading and Color Matching Tools
  • Support For Keyframe Animation
  • Background Audio Mixer
  • The Free-Use Audio, Image, Video Library
  • Instant Previews of Edits
  • Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit awayTry It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit awayTry It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit awayTry It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit awayTry It Free Try It Free

Also read:

  • Title: 2024 Approved The Complete Guide to Converting GIF to SVG With Ease
  • Author: Chloe
  • Created at : 2024-06-18 14:31:01
  • Updated at : 2024-06-19 14:31:01
  • Link: https://ai-editing-video.techidaily.com/2024-approved-the-complete-guide-to-converting-gif-to-svg-with-ease/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
2024 Approved The Complete Guide to Converting GIF to SVG With Ease