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Applying and Creating Gif Background on Your Devices and Presentations Is Not Hard. Read Below to Learn How to Apply a GIF Background on All Devices
Applying and Creating Gif Background on Your Devices and Presentations Is Not Hard. Read Below to Learn How to Apply a GIF Background on All Devices
Some Facts About GIF Background You Didn’t Know
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Once you start using GIFs in your everyday conversations, there’s no going back. GIFs make the conversation more immersive and enjoyable and add a sense of emotion that is not possible with ordinary text. You probably loved some gifs more than others, or there were moments when you wanted to turn them into gifs and wished you could use them as a gif background on your device or presentation but couldn’t figure out how to do it. But, now you don’t have to bury your wish any longer. During this article, you will learn everything there is to know about all the different ways you can use gifs as your background and many more. In addition, you will learn how to use them as your background and how to create them.
In this article
01 [How to Use a GIF as Your Desktop Background on Windows](#Part 1)
02 [How to Make GIF Background on Windows/Mac/Android/iPhone](#Part 2)
03 [How to Make GIF Powerpoint Background](#Part 3)
04 [How to Make GIF Without Background - Free & Efficiently?](#Part 4)
Part 1 How to Use a GIF as Your Desktop Background on Windows?
Although Windows doesn’t have native support to keep animated gif backgrounds, you can use third-party services to keep gifs as background images.
Using Plastuer or BioniX wallpaper changer as a 3rd party software is the best way to use animated gifs for your desktop.
As a starting point, we’ll cover plastuer, which uses WebGL and chromium-browser to make gifs as your background.
The software includes selecting different screens where you want the wallpaper to appear, making it possible to apply it to different screens at once.
To select the gif you want:
● You can paste the URL of the gif you want to use.
● You can also use the “create playlist” field to add multiple gifs as your background.
● You can select a file from your device using the “select file” option.
● Or you can choose from hundreds of gifs present in the plastuer library.
● You can disable the wallpaper whenever you wish by clicking on the “disable wallpaper” option.
How to use the bioniX wallpaper changer?
BioniX comes with several options that one may need to apply to their Windows device’s background, and animated gif backgrounds are one of them.
You will need to download the software and once it is installed, launch it on your PC to apply cool gif backgrounds. To choose files from the device itself, you will have to use the shortcut command “CTRL+F”, or you can also choose to insert the URL of the gif you want to use as your background.
Once your image gets uploaded into the software, double click on it to set it as your windows wallpaper. You can also choose a launch of gifs, create a playlist, and select the timer to change wallpaper regularly.
Part 2 How to Make GIF Background on Windows/Mac/Android/iPhone?
So, how can you create moving background gifs on your different devices like Windows/Mac/Android/iPhone?
In case you thought that was hard, you were entirely mistaken. Now, you can easily create or customize cool background gifs for your computer, tablet, phone, or other devices that you own. The best part is that you don’t need any technical skills to use different tools.
You can create gifs with the help of many tools such as Giphy and share them with your family, friends, and coworkers.
01Giphy
Giphy is a one-stop destination for all of your gifs needs. You can create or choose from thousands of gifs present in their library. Furthermore, one can make personalized gifs with all the tools they provide and add custom stickers, texts or different filters. There is also a live wallpaper section present in giphy, from where you can download hundreds of cool gif backgrounds and make your old machine look fabulous again.
02Pinterest
It’s no secret that Pinterest has a lot of great images, but did you know you can also find gif backgrounds here in various genres that you like and then download them?
It’s straightforward to use, and you can also find anime gif backgrounds on Pinterest if you are an anime fan.
03Tenor
This site offers online gif backgrounds. One may choose from a wide selection of wallpapers and backgrounds available on this site. Online Library is filled up with all sorts of aesthetic gif backgrounds and other types of background that people like.
A few more tools fit the need, but most of them are not reliable, and the tools mentioned above are currently the best ones available for you to use.
Part 3 How to Make a GIF Powerpoint Background?
If you make PowerPoint presentations, you can use various tools to modify your presentation. But did you know that you can also include an aesthetic gif background as part of your presentation?
The steps to creating a gif PowerPoint background are very simple, and below you will find all the steps you need to follow:
● You’ll need to choose the PPTx file that you want to use the GIF background on to get started. Then you can choose the specific slide.
● Navigate to the “design” tab, then to the “background” section. You will see a “background styles” option where you will have to select “format background” to complete the process.
● Select “fill” in the left-hand side panel of the appeared window. Now, select “picture or texture fill” and choose the “file” button, which will lead to another window.
● In the “look in” menu, find the folder or file where the required gif is present. Go on to select the “ok” option. You can either select “close” to apply the gif to a particular slide or “apply to all” to use the gif background in the whole presentation.
Part 4 How to Make GIF Without Background - Free & Efficiently?
One may also look for transparent gif maker websites that will help them make gifs without background and use them on different devices they own.
Here are a few websites that are best for this job; they won’t only help you make transparent gifs but also edit various features like delay time, animation speed etc.
01Using EzGif
Using EzGif is probably one of the best options available in the market at the moment. You can go to their website and create a transparent gif background of high resolution.
Doing that is easy; you need to upload PNG type images that don’t have a background or combine transparent background to form a gif. You can choose up to 2000 images with a maximum file size of 100 MB for all images combined.
To create a gif, go on their site, then to the “gif maker” section to upload the images, and click on “make a gif” to make a transparent gif from the selected images. Once the gif is created, you can use it as a moving gif background and share it with friends or family.
02Use animizer.net to create a gif without background
It is effortless to use software to create transparent gifs by uploading multiple transparent PNG images and combining them to form a gif.
You can use unlimited images for your gif and animated gif background. It also lets you adjust various settings for your transparent gifs like loops, animation speed and much more.
03Use filmora for making gifs without background easily
Wondershare Filmora Video Editor is an all in one tool that will help you create all sorts of gifs, including transparent gifs. You can take advantage of their easy to use tools that are fir for people who have no technical skills at all.
You can easily upload the images and remove their background in the software itself and later use it in the gif you are willing to create.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
This is probably one of the best options if you are looking for an all in one tool for all your needs.
● Ending Thoughts →
● The techniques that we have talked about in this guide may help you discover things about gif backgrounds you have not known before.
● They are incredible and can help you utilize gifs in ways you hadn’t even considered.
● Create a moving gif background and apply it to any device easily.
● Of course, a simple background won’t provide the same type of effect as a moving gif. With this guide, you’ll learn about every tool that you may use and how to apply or create a cool gif background on your own.
Once you start using GIFs in your everyday conversations, there’s no going back. GIFs make the conversation more immersive and enjoyable and add a sense of emotion that is not possible with ordinary text. You probably loved some gifs more than others, or there were moments when you wanted to turn them into gifs and wished you could use them as a gif background on your device or presentation but couldn’t figure out how to do it. But, now you don’t have to bury your wish any longer. During this article, you will learn everything there is to know about all the different ways you can use gifs as your background and many more. In addition, you will learn how to use them as your background and how to create them.
In this article
01 [How to Use a GIF as Your Desktop Background on Windows](#Part 1)
02 [How to Make GIF Background on Windows/Mac/Android/iPhone](#Part 2)
03 [How to Make GIF Powerpoint Background](#Part 3)
04 [How to Make GIF Without Background - Free & Efficiently?](#Part 4)
Part 1 How to Use a GIF as Your Desktop Background on Windows?
Although Windows doesn’t have native support to keep animated gif backgrounds, you can use third-party services to keep gifs as background images.
Using Plastuer or BioniX wallpaper changer as a 3rd party software is the best way to use animated gifs for your desktop.
As a starting point, we’ll cover plastuer, which uses WebGL and chromium-browser to make gifs as your background.
The software includes selecting different screens where you want the wallpaper to appear, making it possible to apply it to different screens at once.
To select the gif you want:
● You can paste the URL of the gif you want to use.
● You can also use the “create playlist” field to add multiple gifs as your background.
● You can select a file from your device using the “select file” option.
● Or you can choose from hundreds of gifs present in the plastuer library.
● You can disable the wallpaper whenever you wish by clicking on the “disable wallpaper” option.
How to use the bioniX wallpaper changer?
BioniX comes with several options that one may need to apply to their Windows device’s background, and animated gif backgrounds are one of them.
You will need to download the software and once it is installed, launch it on your PC to apply cool gif backgrounds. To choose files from the device itself, you will have to use the shortcut command “CTRL+F”, or you can also choose to insert the URL of the gif you want to use as your background.
Once your image gets uploaded into the software, double click on it to set it as your windows wallpaper. You can also choose a launch of gifs, create a playlist, and select the timer to change wallpaper regularly.
Part 2 How to Make GIF Background on Windows/Mac/Android/iPhone?
So, how can you create moving background gifs on your different devices like Windows/Mac/Android/iPhone?
In case you thought that was hard, you were entirely mistaken. Now, you can easily create or customize cool background gifs for your computer, tablet, phone, or other devices that you own. The best part is that you don’t need any technical skills to use different tools.
You can create gifs with the help of many tools such as Giphy and share them with your family, friends, and coworkers.
01Giphy
Giphy is a one-stop destination for all of your gifs needs. You can create or choose from thousands of gifs present in their library. Furthermore, one can make personalized gifs with all the tools they provide and add custom stickers, texts or different filters. There is also a live wallpaper section present in giphy, from where you can download hundreds of cool gif backgrounds and make your old machine look fabulous again.
02Pinterest
It’s no secret that Pinterest has a lot of great images, but did you know you can also find gif backgrounds here in various genres that you like and then download them?
It’s straightforward to use, and you can also find anime gif backgrounds on Pinterest if you are an anime fan.
03Tenor
This site offers online gif backgrounds. One may choose from a wide selection of wallpapers and backgrounds available on this site. Online Library is filled up with all sorts of aesthetic gif backgrounds and other types of background that people like.
A few more tools fit the need, but most of them are not reliable, and the tools mentioned above are currently the best ones available for you to use.
Part 3 How to Make a GIF Powerpoint Background?
If you make PowerPoint presentations, you can use various tools to modify your presentation. But did you know that you can also include an aesthetic gif background as part of your presentation?
The steps to creating a gif PowerPoint background are very simple, and below you will find all the steps you need to follow:
● You’ll need to choose the PPTx file that you want to use the GIF background on to get started. Then you can choose the specific slide.
● Navigate to the “design” tab, then to the “background” section. You will see a “background styles” option where you will have to select “format background” to complete the process.
● Select “fill” in the left-hand side panel of the appeared window. Now, select “picture or texture fill” and choose the “file” button, which will lead to another window.
● In the “look in” menu, find the folder or file where the required gif is present. Go on to select the “ok” option. You can either select “close” to apply the gif to a particular slide or “apply to all” to use the gif background in the whole presentation.
Part 4 How to Make GIF Without Background - Free & Efficiently?
One may also look for transparent gif maker websites that will help them make gifs without background and use them on different devices they own.
Here are a few websites that are best for this job; they won’t only help you make transparent gifs but also edit various features like delay time, animation speed etc.
01Using EzGif
Using EzGif is probably one of the best options available in the market at the moment. You can go to their website and create a transparent gif background of high resolution.
Doing that is easy; you need to upload PNG type images that don’t have a background or combine transparent background to form a gif. You can choose up to 2000 images with a maximum file size of 100 MB for all images combined.
To create a gif, go on their site, then to the “gif maker” section to upload the images, and click on “make a gif” to make a transparent gif from the selected images. Once the gif is created, you can use it as a moving gif background and share it with friends or family.
02Use animizer.net to create a gif without background
It is effortless to use software to create transparent gifs by uploading multiple transparent PNG images and combining them to form a gif.
You can use unlimited images for your gif and animated gif background. It also lets you adjust various settings for your transparent gifs like loops, animation speed and much more.
03Use filmora for making gifs without background easily
Wondershare Filmora Video Editor is an all in one tool that will help you create all sorts of gifs, including transparent gifs. You can take advantage of their easy to use tools that are fir for people who have no technical skills at all.
You can easily upload the images and remove their background in the software itself and later use it in the gif you are willing to create.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
This is probably one of the best options if you are looking for an all in one tool for all your needs.
● Ending Thoughts →
● The techniques that we have talked about in this guide may help you discover things about gif backgrounds you have not known before.
● They are incredible and can help you utilize gifs in ways you hadn’t even considered.
● Create a moving gif background and apply it to any device easily.
● Of course, a simple background won’t provide the same type of effect as a moving gif. With this guide, you’ll learn about every tool that you may use and how to apply or create a cool gif background on your own.
Once you start using GIFs in your everyday conversations, there’s no going back. GIFs make the conversation more immersive and enjoyable and add a sense of emotion that is not possible with ordinary text. You probably loved some gifs more than others, or there were moments when you wanted to turn them into gifs and wished you could use them as a gif background on your device or presentation but couldn’t figure out how to do it. But, now you don’t have to bury your wish any longer. During this article, you will learn everything there is to know about all the different ways you can use gifs as your background and many more. In addition, you will learn how to use them as your background and how to create them.
In this article
01 [How to Use a GIF as Your Desktop Background on Windows](#Part 1)
02 [How to Make GIF Background on Windows/Mac/Android/iPhone](#Part 2)
03 [How to Make GIF Powerpoint Background](#Part 3)
04 [How to Make GIF Without Background - Free & Efficiently?](#Part 4)
Part 1 How to Use a GIF as Your Desktop Background on Windows?
Although Windows doesn’t have native support to keep animated gif backgrounds, you can use third-party services to keep gifs as background images.
Using Plastuer or BioniX wallpaper changer as a 3rd party software is the best way to use animated gifs for your desktop.
As a starting point, we’ll cover plastuer, which uses WebGL and chromium-browser to make gifs as your background.
The software includes selecting different screens where you want the wallpaper to appear, making it possible to apply it to different screens at once.
To select the gif you want:
● You can paste the URL of the gif you want to use.
● You can also use the “create playlist” field to add multiple gifs as your background.
● You can select a file from your device using the “select file” option.
● Or you can choose from hundreds of gifs present in the plastuer library.
● You can disable the wallpaper whenever you wish by clicking on the “disable wallpaper” option.
How to use the bioniX wallpaper changer?
BioniX comes with several options that one may need to apply to their Windows device’s background, and animated gif backgrounds are one of them.
You will need to download the software and once it is installed, launch it on your PC to apply cool gif backgrounds. To choose files from the device itself, you will have to use the shortcut command “CTRL+F”, or you can also choose to insert the URL of the gif you want to use as your background.
Once your image gets uploaded into the software, double click on it to set it as your windows wallpaper. You can also choose a launch of gifs, create a playlist, and select the timer to change wallpaper regularly.
Part 2 How to Make GIF Background on Windows/Mac/Android/iPhone?
So, how can you create moving background gifs on your different devices like Windows/Mac/Android/iPhone?
In case you thought that was hard, you were entirely mistaken. Now, you can easily create or customize cool background gifs for your computer, tablet, phone, or other devices that you own. The best part is that you don’t need any technical skills to use different tools.
You can create gifs with the help of many tools such as Giphy and share them with your family, friends, and coworkers.
01Giphy
Giphy is a one-stop destination for all of your gifs needs. You can create or choose from thousands of gifs present in their library. Furthermore, one can make personalized gifs with all the tools they provide and add custom stickers, texts or different filters. There is also a live wallpaper section present in giphy, from where you can download hundreds of cool gif backgrounds and make your old machine look fabulous again.
02Pinterest
It’s no secret that Pinterest has a lot of great images, but did you know you can also find gif backgrounds here in various genres that you like and then download them?
It’s straightforward to use, and you can also find anime gif backgrounds on Pinterest if you are an anime fan.
03Tenor
This site offers online gif backgrounds. One may choose from a wide selection of wallpapers and backgrounds available on this site. Online Library is filled up with all sorts of aesthetic gif backgrounds and other types of background that people like.
A few more tools fit the need, but most of them are not reliable, and the tools mentioned above are currently the best ones available for you to use.
Part 3 How to Make a GIF Powerpoint Background?
If you make PowerPoint presentations, you can use various tools to modify your presentation. But did you know that you can also include an aesthetic gif background as part of your presentation?
The steps to creating a gif PowerPoint background are very simple, and below you will find all the steps you need to follow:
● You’ll need to choose the PPTx file that you want to use the GIF background on to get started. Then you can choose the specific slide.
● Navigate to the “design” tab, then to the “background” section. You will see a “background styles” option where you will have to select “format background” to complete the process.
● Select “fill” in the left-hand side panel of the appeared window. Now, select “picture or texture fill” and choose the “file” button, which will lead to another window.
● In the “look in” menu, find the folder or file where the required gif is present. Go on to select the “ok” option. You can either select “close” to apply the gif to a particular slide or “apply to all” to use the gif background in the whole presentation.
Part 4 How to Make GIF Without Background - Free & Efficiently?
One may also look for transparent gif maker websites that will help them make gifs without background and use them on different devices they own.
Here are a few websites that are best for this job; they won’t only help you make transparent gifs but also edit various features like delay time, animation speed etc.
01Using EzGif
Using EzGif is probably one of the best options available in the market at the moment. You can go to their website and create a transparent gif background of high resolution.
Doing that is easy; you need to upload PNG type images that don’t have a background or combine transparent background to form a gif. You can choose up to 2000 images with a maximum file size of 100 MB for all images combined.
To create a gif, go on their site, then to the “gif maker” section to upload the images, and click on “make a gif” to make a transparent gif from the selected images. Once the gif is created, you can use it as a moving gif background and share it with friends or family.
02Use animizer.net to create a gif without background
It is effortless to use software to create transparent gifs by uploading multiple transparent PNG images and combining them to form a gif.
You can use unlimited images for your gif and animated gif background. It also lets you adjust various settings for your transparent gifs like loops, animation speed and much more.
03Use filmora for making gifs without background easily
Wondershare Filmora Video Editor is an all in one tool that will help you create all sorts of gifs, including transparent gifs. You can take advantage of their easy to use tools that are fir for people who have no technical skills at all.
You can easily upload the images and remove their background in the software itself and later use it in the gif you are willing to create.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
This is probably one of the best options if you are looking for an all in one tool for all your needs.
● Ending Thoughts →
● The techniques that we have talked about in this guide may help you discover things about gif backgrounds you have not known before.
● They are incredible and can help you utilize gifs in ways you hadn’t even considered.
● Create a moving gif background and apply it to any device easily.
● Of course, a simple background won’t provide the same type of effect as a moving gif. With this guide, you’ll learn about every tool that you may use and how to apply or create a cool gif background on your own.
Once you start using GIFs in your everyday conversations, there’s no going back. GIFs make the conversation more immersive and enjoyable and add a sense of emotion that is not possible with ordinary text. You probably loved some gifs more than others, or there were moments when you wanted to turn them into gifs and wished you could use them as a gif background on your device or presentation but couldn’t figure out how to do it. But, now you don’t have to bury your wish any longer. During this article, you will learn everything there is to know about all the different ways you can use gifs as your background and many more. In addition, you will learn how to use them as your background and how to create them.
In this article
01 [How to Use a GIF as Your Desktop Background on Windows](#Part 1)
02 [How to Make GIF Background on Windows/Mac/Android/iPhone](#Part 2)
03 [How to Make GIF Powerpoint Background](#Part 3)
04 [How to Make GIF Without Background - Free & Efficiently?](#Part 4)
Part 1 How to Use a GIF as Your Desktop Background on Windows?
Although Windows doesn’t have native support to keep animated gif backgrounds, you can use third-party services to keep gifs as background images.
Using Plastuer or BioniX wallpaper changer as a 3rd party software is the best way to use animated gifs for your desktop.
As a starting point, we’ll cover plastuer, which uses WebGL and chromium-browser to make gifs as your background.
The software includes selecting different screens where you want the wallpaper to appear, making it possible to apply it to different screens at once.
To select the gif you want:
● You can paste the URL of the gif you want to use.
● You can also use the “create playlist” field to add multiple gifs as your background.
● You can select a file from your device using the “select file” option.
● Or you can choose from hundreds of gifs present in the plastuer library.
● You can disable the wallpaper whenever you wish by clicking on the “disable wallpaper” option.
How to use the bioniX wallpaper changer?
BioniX comes with several options that one may need to apply to their Windows device’s background, and animated gif backgrounds are one of them.
You will need to download the software and once it is installed, launch it on your PC to apply cool gif backgrounds. To choose files from the device itself, you will have to use the shortcut command “CTRL+F”, or you can also choose to insert the URL of the gif you want to use as your background.
Once your image gets uploaded into the software, double click on it to set it as your windows wallpaper. You can also choose a launch of gifs, create a playlist, and select the timer to change wallpaper regularly.
Part 2 How to Make GIF Background on Windows/Mac/Android/iPhone?
So, how can you create moving background gifs on your different devices like Windows/Mac/Android/iPhone?
In case you thought that was hard, you were entirely mistaken. Now, you can easily create or customize cool background gifs for your computer, tablet, phone, or other devices that you own. The best part is that you don’t need any technical skills to use different tools.
You can create gifs with the help of many tools such as Giphy and share them with your family, friends, and coworkers.
01Giphy
Giphy is a one-stop destination for all of your gifs needs. You can create or choose from thousands of gifs present in their library. Furthermore, one can make personalized gifs with all the tools they provide and add custom stickers, texts or different filters. There is also a live wallpaper section present in giphy, from where you can download hundreds of cool gif backgrounds and make your old machine look fabulous again.
02Pinterest
It’s no secret that Pinterest has a lot of great images, but did you know you can also find gif backgrounds here in various genres that you like and then download them?
It’s straightforward to use, and you can also find anime gif backgrounds on Pinterest if you are an anime fan.
03Tenor
This site offers online gif backgrounds. One may choose from a wide selection of wallpapers and backgrounds available on this site. Online Library is filled up with all sorts of aesthetic gif backgrounds and other types of background that people like.
A few more tools fit the need, but most of them are not reliable, and the tools mentioned above are currently the best ones available for you to use.
Part 3 How to Make a GIF Powerpoint Background?
If you make PowerPoint presentations, you can use various tools to modify your presentation. But did you know that you can also include an aesthetic gif background as part of your presentation?
The steps to creating a gif PowerPoint background are very simple, and below you will find all the steps you need to follow:
● You’ll need to choose the PPTx file that you want to use the GIF background on to get started. Then you can choose the specific slide.
● Navigate to the “design” tab, then to the “background” section. You will see a “background styles” option where you will have to select “format background” to complete the process.
● Select “fill” in the left-hand side panel of the appeared window. Now, select “picture or texture fill” and choose the “file” button, which will lead to another window.
● In the “look in” menu, find the folder or file where the required gif is present. Go on to select the “ok” option. You can either select “close” to apply the gif to a particular slide or “apply to all” to use the gif background in the whole presentation.
Part 4 How to Make GIF Without Background - Free & Efficiently?
One may also look for transparent gif maker websites that will help them make gifs without background and use them on different devices they own.
Here are a few websites that are best for this job; they won’t only help you make transparent gifs but also edit various features like delay time, animation speed etc.
01Using EzGif
Using EzGif is probably one of the best options available in the market at the moment. You can go to their website and create a transparent gif background of high resolution.
Doing that is easy; you need to upload PNG type images that don’t have a background or combine transparent background to form a gif. You can choose up to 2000 images with a maximum file size of 100 MB for all images combined.
To create a gif, go on their site, then to the “gif maker” section to upload the images, and click on “make a gif” to make a transparent gif from the selected images. Once the gif is created, you can use it as a moving gif background and share it with friends or family.
02Use animizer.net to create a gif without background
It is effortless to use software to create transparent gifs by uploading multiple transparent PNG images and combining them to form a gif.
You can use unlimited images for your gif and animated gif background. It also lets you adjust various settings for your transparent gifs like loops, animation speed and much more.
03Use filmora for making gifs without background easily
Wondershare Filmora Video Editor is an all in one tool that will help you create all sorts of gifs, including transparent gifs. You can take advantage of their easy to use tools that are fir for people who have no technical skills at all.
You can easily upload the images and remove their background in the software itself and later use it in the gif you are willing to create.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
This is probably one of the best options if you are looking for an all in one tool for all your needs.
● Ending Thoughts →
● The techniques that we have talked about in this guide may help you discover things about gif backgrounds you have not known before.
● They are incredible and can help you utilize gifs in ways you hadn’t even considered.
● Create a moving gif background and apply it to any device easily.
● Of course, a simple background won’t provide the same type of effect as a moving gif. With this guide, you’ll learn about every tool that you may use and how to apply or create a cool gif background on your own.
Create a Brand Video to Make Your Business Shine
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Top 7 Best GoPro Video Editors for Mac
Have you ever used or seen small box-type cameras for recording videos? Well, those are called action cameras. Action cameras are compact go. They were basically made to shoot sports or any other activities videos. They are mountable on many surfaces so you can record freely during any activity. Many of them provide 4K videos at 60 fps or higher to provide crisp video quality or low resolution at 120 or 240 fps to record smooth slow-mo videos. Most of them are waterproof and have good video stabilization so you can record any sports hassle-free.
There are many action camera companies out there in the market but the one ruling the market at the moment is GoPro. It has some best action camera models with dozens of amazing features. It can also record in RAW format and GoPro max can also shoot 360 videos.
GoPro gives amazing results but sometimes videos aren’t up to your expectations and need a little bit of refinement. From sharpening to speed ramping there are many ways to enhance your GoPro videos. And for this purpose, you need a good video editing software which has all these features plus it also supports RAW and 360 video files. Here we have mentioned some noteworthy video editing softwares for you.
Wondershare - Filmora :
It is available for both Windows and Mac.
If you are looking for professional and easy-to-use software to edit your GoPro videos then Filmora Video Editor can be the right choice for you. It has many cool features to enhance your action cam footage. From stabilization to color grading to fish eye effect all can be done in this software. It has a simple and attractive UI.
It has hundreds of effects and cool transitions. It is a paid video editor which also provides a free version to check and practice your skills on. But the main disadvantage of the free version is that it leaves a watermark on export. If you don’t want to invest money in the beginning, till then you can practice on the free version and once you are satisfied with your skills then you can upgrade to a pro version.
Pricing: Wondershare Filmora offers three different plans. Monthly one at $9.99/a month, Yearly one at $69.99, and perpetual license for $79.99 where you can own the software’s specific version for perpetual. It also provides an educational plan for students and teachers.
For Win 7 or later (64-bit)
For macOS 10.14 or later
~ Features:
- It supports 4K files and a wide range of file formats.
- It has a simple UI that is suitable for beginners.
- It Supports 360 video files (in equirectangular format).
- Supports industry-standard plugins like Boris fx.
- Have features like standard motion tracking, masking, chroma key, e.t.c.
- The paid version has more features like Speed ramping, Auto-sync, keyframing, and animation.
- Have vast stock library.
~ Cons:
- The free version leaves a watermark on export.
- Have playback issues with 4k videos.
- Lacks some standard editing features.
~ Steps:
Import: Open “Filmora” then select the desired aspect ratio and click “New Project’ to start editing. Click on the “Import panel” to import media files.
Edit: Drag and drop the clips to add them to the timeline. Drop the clips above or below to add them in layers. Click the top-left icon of the timeline to add layers. Select a clip and you will see a bunch of tools appear on the top bar of the timeline, use them to perform basic editing tasks like split, crop, speed ramping, keyframing, e.t.c.
Double-click on a clip to open its properties. . Click the blue “Ok” button to move back to the previous window.
Select the “Video” icon to transform the clip or to do motion tracking, stabilization, chroma-key, Masking, e.t.c.
Select the “Audio” icon to apply effects and enhance your audio.
Select the “Color” icon to do color correction and grading.
Select the “3D LUT” option to import a new customized lut.
Select the “Animation” icon to add preset animations or make custom animations by using keyframes.
Select the “Speed” icon to adjust the speed of the clip or to do speed ramping.
Click the blue “OK” button below to go back to the previous window.
Effects: On the horizontal bar at the top-left corner of the screen, all the effects, transitions, title present, and stock library are located. Drag and drop to apply them.
Export: Click the blue “Export” button to open export window, choose the desired settings than click “Export”. and don’t forget to save the project if you want to edit it again.
Free GoPro Video Editors for Mac:
If you are tight on budget but still want a professional video editor to edit your GoPro videos then here I have mentioned some free but powerful video editors. Whether you are a beginner or a professional content creator, these free softwares can get your job done.
Blackmagic - Davinchi Resolve:
It is available for both Windows and Mac.
Whether you are a freelance video editor or an industry-level filmmaker, if you want to step up your game and stand out from your competition then you need a powerful video editor to help you out and Davinchi Resolve can be the right choice for you. From sports vlogging using action cams to Hollywood filmmaking using Red cinema cameras, Davinchi Resolve can handle and edit all this footage easily and smoothly. It is even used in the making of several Hollywood projects including Marvels’s feature films.
It is one of the best color grading software available in the market. It has advanced color grading tools that can help color grade your GoPro raw videos easily as raw videos look dull but provide greater flexibility. It is a timeline-based editor but its Fusion and Color grading panel provides a Node-based editing system which is hard to use but provides great flexibility once mastered.
Resolve has 6 different pages to deal with different editing parts:
“Edit” and “Cut” pages to deal with simple editing tasks. Its “Fusion” page allows users to do VFX and 3D compositing. The “Color Grading” page has all the professional grading tools. While the “Fairlight” page is designed to edit and enhance audio. And the “Deliver” page to export your files.
All these features are available for free without even giving a watermark. Although it has a studio version that provides some additional features to get more out of this amazing software.
- Davinchi Resolve Studio:
The free version has almost everything a professional video editor needs. but you can purchase the Studio version to get some really juicy features to enhance your video editing experience. It includes the Davinci neural engine, stereoscopic 3D tools, Dolby atmos audio mastering,e.t.c.
Pricing: Studio version is available at $ 295 for a lifetime license and with free updates.
~ Features:
- It supports a 4K resolution at 60fps. (while the Studio version supports up to 32K resolution at 120 fps.)
- It is a multi-feature software that provides editing, color grading, VFX, 3D compositing, and audio editing all in one place.
- It has the most advanced and powerful Node-based color grading system, which is also used by Hollywood film studios.
- Supports Raw and 360 videos from GoPro or other action cameras.
- Supports multi-cam editing up to 16 camera angles.
- Can make Compound clips and add adjustment layers.
- Fairlight panel has professional audio production tools like waveform editing, audio ducking, and Channel mapping. (Dolby Vision mastering and 3D spatial Panning [audio editing in 3D space] are available in the Studio version.)
- Supports third-party plugins.
- Has a 3D workspace and provides a virtual set extension for 3D modeling and compositing.
~ Cons:
- Its node-based editing style is quite difficult for beginners.
- Requires a high-end workstation to run smoothly otherwise will often crash during editing.
- Its node-based editing system is hard to learn.
~ Steps:
Import: Open “Davinci Resolve’. Select a previously saved project or press “New project” to start a new one. Click “File” >> “Import” >> “Media” to import files or press “CTRL + I”.
Edit: Drag and drop files to add them to the timeline Use the tools present above the timeline to trim, cut or move your clips. Click the “Inspector” icon on the top-right corner of the window to open the Inspector tab. Here you will find the properties of all the clips, audio, transitions, effects, e.t.c. There are different editing tabs at the bottom of the window.
In the “Fusion” window, click “Nodes” to open the Node screen. Import a clip or use it from the editor timeline. Usually, a clip will have two nodes connected through a line. Above the nodes panel, different types of nodes are available. Drag any node in the panel and connect it through lines. or add a “merge” node to connect nodes.
Its color grading panel also has Node based editing system.
Effects: Click “Effects Library” then select any effect and drop it in the timeline to apply it. You can change its properties in the “Inspector” panel.
Click the diamond icon on the right side of the property to start keyframing then change the value of that property to add keyframes at desired time period.
Export: Open the “Deliver” window, choose the desired settings then click “Add to Render Queue” to start exporting.
FXhome - Hitfilm Express:
It is available on Windows, Mac and Linux also.
If you are looking for a free but powerful video editor to edit your GoPro clips then Hitfilm Express can be the right choice for you. It is a free timeline-based editing software with professional-grade VFX tools. It is a timeline-based editor where you can add dozens of audio, videos, and text layers.
It has a composite shot sequence where you can do complex editing like editing 3D videos and elements, lights e.t.c. It has physic-base behaviors and effects also to enhance 3D compositing. For professional-level editing almost most of the effects and properties have keyframing options. It has different workspace modes to suit your editing needs.
It can also edit 360 videos recorded from your GoPro max. It has a “GoPro Lens Reframe” effect to adjust your 360 clips, but some 360 toolkits can only be available when you purchase Hitfilm pro or buy a 360 toolkit add-on. Similarly, you can purchase more add-ons according to your editing needs or you can purchase Hitfilm Pro to gain access to all add-ons and features. But can use these pro features for free but without exporting as exporting with a paid effect can give a watermark.
Hitfilm Pro:
Although Hitfilm express doesn’t give a watermark on export, but to use more features like 3D composition, LUTs, e.t.c you need to purchase add-ons, there are over 30+ add-ons available to purchase which you can purchase depending on your needs, but if you want to get all the features than its better to get your hands on Hitfilm Pro.
Pricing: Available for purchase at £ 309 or $ 388 for a lifetime license. With 12 months of free updates. It has 3 seat license which means It can run on 3 PCs simultaneously.
~ Features:
- It is a free editing software with no watermark.
- It can edit 3D videos and it can also import and edit 3D models and tracking data.
- It can edit 360 videos also.
- You can add effects and color grades as layers in the timeline also.
- Can add adjustment layers and create nested clips within nested clips to make complex editing easier.
- It has a motion track and locked-on stabilization features.
- Can do smooth keyframing and animation with the help of value graphs.
- It supports multi-cam editing also.
- Keyboard shortcuts make workflow quite easy and quick.
~ Cons:
- It has some playback issues while using 4K videos.
- It crashes sometimes, so it’s better to save the project frequently during editing.
- Hitfilm express doesn’t have a dark mode.
- Some common features are only available on the Pro version or add-ons.
~ Steps:
Import: Open “Hitfilm”, Select “New Project” to open a blank project then click “open” to open an existing file or click “new” to create a new project. Then set project settings on pop-up then and click “ok”.
Then click the “Media” tab on the top-left corner of the screen. Then select the “Import” button to import videos, images, audio, or 3d models. You can also import previously made composite shots.
Edit: Drag and drop media files from the media tab to the timeline. or click the “New” tab to create a “Composite shot” or a solid plane layer. Right-click on the left side of the timeline to insert or delete layers. On the left side of the timeline, you will find some basic tools located on the vertical bar to do simple tasks.
In the “Viewer” tab, on the left side of the playback screen, you can find tools for masking and adding text.
In the “Controls” tab, you can adjust the properties of clips and other features related to the clip like masking, track, blend, transform, e.t.c.
Create a “Composite shot” to do complex editing like 3D compositing. Or select multiple layers then right-click and select “make Composite shot” to combine them for easy editing. Double-click the composite shot to open its contents.
Effects: From the “Effects” tab drag and drop effects on the clip to add them. Some effects can be added as layers which can affect all the layers beneath it. Properties of these effects can be adjusted in the “Control” tab.
To do keyframing, Click the circle icon on the left side of the property to start keyframing then change the values of that property to add keyframes at desired time period.
Export: Click the “Export” icon then “Export now” located at the top right side of the timeline to open the export window. The export will start automatically.
Shotcut:
It is available on Windows, Mac and Linux.
If you are making videos from your GoPro or mobile phone just for fun that doesn’t require much editing then you can look for a free and simple video editor and “Shotcut” can be the right choice for this purpose.
It is a free and open-source video editor with many cool features to get your hands on. It doesn’t have any pro version. It is simple and easy to use but takes some time to understand. It supports multi-track timeline editing. It has a basic timeline design but you can customize your timeline to meet your editing needs. It has some good color grading options, you can also import your color luts. It has many cool features and effects. It supports 360 video editing and also has a few 360 video filters. It has audio effects also.
~ Features:
- All its features are for free and it doesn’t leave any watermark.
- It supports 4K resolution and a wide range of file formats.
- It also supports 360 video files.
- Has keyframing and chroma kry features.
- It has advanced color grading features.
- It provides standard animation and keyframing features.
~ Cons:
- It is a basic video editor and lacks some professional editing features.
- Have playback issues with 4K videos.
- It does have proper text editing tools.
- It is difficult to understand as its UI is different from other familiar video editors.
~ Steps:
Import: Open “Shot Cut” then click the “Open Files” button on the top-left corner of the window to import files.
Edit: Drag and drop clips on an empty timeline panel to add tracks and drag the clip from corners to trim them. Right-click on the left side of the timeline to add a video or an audio track. You will find a bunch of tools above the timeline to do some basic tasks.
You can choose from 6 different workspace designs (available in the top-right corner of the window) to suit your editing styles.
On top of the window, you will see a bunch of icons like Timeline, filter, project, and properties. e.t.c. In the properties tab, you can change the aspect ratio and speed of the clip.
Effects: Click the “Filters” icon on top of the window to open the filters menu, Click “+” above it to add filters. Double click a filter to add it to the selected clip, then click the filter to open its properties menu. You can also add text from here.
Click the “Keyframes” icon on top of the window to open the Keyframes window. Select the “clock” icon on the filters to start keyframing then change the values at a specific time to add keyframes. Click the “Timeline” icon to go back to the previous window.
Export: Click the “Export” button on the top of the screen. Select a preset or click the “Advanced” button to change export settings then click “Export File”.
Paid GoPro Video Editor for Mac:
If you are a professional athlete or a vlogger using GoPro for all of your contents and want to invest some money on paid video editors to improve your content. Then here we have mentioned some paid video editors worthy of your investment.
Apple - Final Cut Pro:
It is available for Mac only.
If you are an Apple enthusiastic person and want everything Apple, then why look for any other video editor when you can have a powerful video editor “Final cut pro” made by Apple. It is a paid but professional software that can raise your GoPro videos to the next level. Whether it’s a 360 video or a RAW file recorded from your GoPro or from the RED cinema camera, all can be edited smoothly inside Final Cut Pro. It has dozens of useful features that a professional video editor looks for like 3D tracking, Motion Graphics, Color Grading, Audio Mixing, Multi-cam editing e.t.c.
Pricing: It is a one-time purchase software available at $ 299.9 for a lifetime license and all its future updates can be downloaded free of cost.
~ Features:
- It supports up to 8K resolution.
- Support 360 and RAW video files.
- Edit videos in complete 360 and 3D spaces.
- Supports third-party video and audio plugins.
- Supports Multi-cam editing.
- Have professional color grading tools with HDR support.
- Its UI is easy to use.
~ Cons:
- It is designed for Apple devices only.
- Requires a powerful PC.
- Its UI is a bit different from other common video editors in the market.
- ~ Steps:
Import: Open “Final Cut Pro” then click the “Files” button on the top-left corner of the screen, then select “Project” to create a new project. In the “Files” menu, click “import” then “media” to import your media files. Here most of the work is done with Keyboard commands.
Edit: Drag and Drop clips on the timeline. In the viewer panel, press “I” and “O” to add input and output points then drag the clip to add only a specific part of the clip. Press “Cmd + B” to split the clip at the desired location. Or add the clips above to add the layer.
Click the “Text” icon on the top-left corner of the screen to open the text page. Choose from presets or import your own Text presets and drag them to the timeline. Click the text to open “Text Editor” on the left side of the screen.
Select multiple clips then Right-click and select “New Compound Clip” to combine them. Double-click the compound clip to edit its components.
Effects: Click 2 icons on the top-right side of the timeline to open the effects and transition panel. Drag and drop on the clip to use them. You can change their properties in the “Effects editor” tab located in the same place as “Text Editor”.
In the editor tab, click the diamond icon beside any property to start keyframing, then change its property to add keyframes at the desired time.
Press “Cmd + 6” to open the Color Grading tab, here you can color grade your clips.
Export: To export the edited video. Click “File” >> “Share” >> “Master file” to open export window. Choose the desired settings then click “Next” then “Save” to export the video.
Adobe - Premiere Pro:
It is available for both Windows and Mac.
Whether you are a content creator or not, if you use a DSLR or an action camera for the first time, then maybe the output wouldn’t meet your expectations. In order to make it good, you need a video editor. And if you will ask your gathering about a good video editor, most of them will recommend you Adobe Premiere Pro, because it is such a versatile and well-known software available in the market. It is a subscription-based video editor.
It is an industry-level software with many professional and advanced features. From beginner video editing to film compositing, all can be done in this software. Whether you have a 360 video or a 4K video in Raw format recorded from your GoPro, just import it into premiere pro and start editing. It has a downloadable “GoPro FX Reframe” plugin to edit your 360 videos. It has different panels designed to deal with specific parts of post-production such as the Effects panel, Graphics panel, Sound panel, Colour Grading panel, e.t.c.
~ Features:
- It supports up to 8K resolution.
- Have different panels to enhance different segments of post-production.
- Have an essential Effects panel to create motion effects and animations using keyframes.
- Supports hundreds of third-party extensions.
- Have useful features like warp stabilizer and denoiser.
- You can import or create your color LUTs.
- Have a creative cloud with 100 Gb of storage.
- The bundle also includes a mobile video editor and a stock library.
~ Cons:
- Real-time rendering. It will take some time to render before exporting if you work on a mid-range PC.
- Freezes or crashes sometimes.
- Cache data fill-up quickly and eats a lot of storage. (It’s better to clear it after every project)
Pricing: It is cloud-based software, therefore it can’t be purchased one time. It has a monthly subscription starting at $ 20.99/month. It includes “premiere rush” mobile video editor and 100 GB of cloud storage within the plan. It also has a “Creative cloud All apps” plan that includes all 30+ Softwares + 100Gb cloud storage along with premiere pro for $ 54.99 only. All plans also include Behance (adobe creative community), Adobe Fonts, and Adobe stock assets for free. Adobe also provides educational access at a much discounted price.
~ Steps:
Import: Open “Premiere Pro”. Click “New Project” to start with then Click the “Files” button on the top-left corner of the window then select the “Import files” button to import files. Or press “CTRL + I” to import files or drag your files from their location to premiere pro.
Edit: Drag and Drop the files to add them to the timeline. Drop a file above a clip to add as a layer. or drop over a clip to overwrite it. On the right side of the timeline, you can find a bunch of tools to do basic edits like trimming, splitting, speed ramping, masking, or adding text.
In the “Effects Control” tab you can transform the selected clip or change its properties.
Select multiple clips then right-click and select “make Nested clip” to combine them into a single clip for easy editing.
Slide between 8 different workspace styles designed for specific post-production tasks by clicking the buttons available on the top of the window.
Effects: Go to the “Effects” panel on the bottom-left window to apply an effect or transitions. Here you can find all audio, video, 2D, and 3D effects. Drag and Drop on a clip to apply it. Change the properties of these effects in the “Effects Control” panel.
To color grade, your clips move to the “Color” workspace. Here you will find all the color grading features: correction, curves, color wheels, creative tab, e.t.c. To import a LUT click the “creative tab” then click “Browse” to import a LUT.
Export: To Export go to the “Files” tab on top of the screen then select the “Export” button to open the export tab. Select the desired settings then click “Export”.
Power Director 365 :
It is available for both Windows and Mac.
If you are looking for a budget-friendly video editor that is powerful enough to edit your GoPro videos like a content creator then Power director can be the right choice for you. It has many unique and useful features. It has different plugins and design centers to do specific post-production tasks like Ad designer, Multicam editor, AI style plugins, e.t.c.
It also has a separate action cam center to fix or enhance action cam videos. IT also has chapter and subtitle rooms to add subtitles and chapters for your Youtube videos or films. It also has a vast stock and preset library to speed up your project.
Pricing: It has a subscription plan which is available at $69/year. It is now available at 30% off till 22nd May,2022.
~ Features:
- It supports 4K videos and a wide range of import formats.
- Have many built-in plugins and design centers.
- Supports Multi-cam editing.
- Have an action cam center to deal with action cam footage.
- Have separate aspect ratio mode for 360 videos.
- Also, have a chapter and subtitle room. many recording aspects of the video.
- Have a content-aware editing feature that detects the recording aspects.
- Can import presets and color LUTs.
- Have a vast stock library.
~ Cons:
- Have some playback issues with 4K videos. (create shadow files to overcome this issue to an extent).
- Its UI is a little bit complicated for beginners.
- Not ideal for fast pace editing.
~ Steps:
Import: Open Power director and a pop-up will appear, select desired aspect ratio then click “Full mode” to open the software. Or select 360 aspect ratio if you want to edit 360 videos.
Click the “Import Media” icon below the Files tab in the top-left corner of the window to import files or press “CTRL + Q” to import files.
Edit: Drag and drop files to add them to any desired layer in the timeline. Click the icon on the top left corner of the timeline to add layers. When you select a clip in the timeline, some tools appear on the top timeline. Select any specific tool to edit your selected clip. Or click the “Plugins” button on the top-left of the window to open a specific designer tab.
Double-click on the clip to open ‘PIP designer”. Here you will find all the editing tools to edit or animate your clip.
After selecting a clip, in the “Plugins” menu click the “Action Camera Center” button to open an edit tab, Here you can fix your GoPro videos.
Effects: On the top-left corner of the window in a vertical bar you will find all the effects material lile Project library, titles, effects, transitions, overlays, e.t.c. Simply just drag and drop them on the timeline to use them. Here you can also do audio mixing and add subtitles and chapters.
Double click a clip or an overlay element to open the designer window. Here you can customize the clips and overlays to enhance your project.
Export: Click the blue “Produce” button on top of the screen to export your edited file. Select the desired mode and file format and add an export destination, then click “Start” to start exporting.
Which One Should I Choose Free or Paid GoPro Video Editor?
You can choose free or paid softwares depending on your requirements and budget. If a free software meets your requirements then stay on it otherwise move towards a paid alternative. If you have a GoPro and you make videos just for fun then use a free and simple video editor. Even if you are an experienced video editor, I would recommend you to go for free video editors which I have mentioned above as they are quite powerful and professional software but if you are harvesting a good amount of money from this field then you can upgrade to pro versions of these free softwares or get a paid software from start. As almost all of these softwares are professional and can get your job done, so it’s better to choose one, which is comfortable for you to work on.
FAQs about GoPro Video Editing:
- Q) Does GoPro has its own video editor?
Yes, GoPro has its own video editor “Quik”. It is available on mobile phones and desktops both. It is simple and easy to use. It provides basic features to edit your video. But the main disadvantage of this desktop software is that it supports only GoPro videos, you can’t import files from other devices. Although this isn’t the issue with Quik mobile app, here you can import videos from other devices also.
- Q) Can I make videos for social media with a GoPro?
It was basically made for recording sports and action videos. But as the market is revolutionized and new models are released it has covered a wide range of the video industry like vlogging, travel and cooking videos e.t.c. As new models of GoPros are waterproof, you can get some amazing underwater shots for your Instagram.
- Q) What is GoPro media format?
GoPro export files in popular file format MP4. MP4 is the most common file format and is supported by almost all the video editors. While it is efficient and takes less storage but isn’t supported in many devices.
- Q) How do I transfer files from my GoPro to Mac?
You can transfer your GoPro files through 3 methods:
- Eject the SD card from your GoPro and connect it to your Mac using a SD card adapter to transfer files.
- Connect your GoPro to Mac through USB connector and use “iphoto” or any other photo importer to import files.
For macOS 10.14 or later
~ Features:
- It supports 4K files and a wide range of file formats.
- It has a simple UI that is suitable for beginners.
- It Supports 360 video files (in equirectangular format).
- Supports industry-standard plugins like Boris fx.
- Have features like standard motion tracking, masking, chroma key, e.t.c.
- The paid version has more features like Speed ramping, Auto-sync, keyframing, and animation.
- Have vast stock library.
~ Cons:
- The free version leaves a watermark on export.
- Have playback issues with 4k videos.
- Lacks some standard editing features.
~ Steps:
Import: Open “Filmora” then select the desired aspect ratio and click “New Project’ to start editing. Click on the “Import panel” to import media files.
Edit: Drag and drop the clips to add them to the timeline. Drop the clips above or below to add them in layers. Click the top-left icon of the timeline to add layers. Select a clip and you will see a bunch of tools appear on the top bar of the timeline, use them to perform basic editing tasks like split, crop, speed ramping, keyframing, e.t.c.
Double-click on a clip to open its properties. . Click the blue “Ok” button to move back to the previous window.
Select the “Video” icon to transform the clip or to do motion tracking, stabilization, chroma-key, Masking, e.t.c.
Select the “Audio” icon to apply effects and enhance your audio.
Select the “Color” icon to do color correction and grading.
Select the “3D LUT” option to import a new customized lut.
Select the “Animation” icon to add preset animations or make custom animations by using keyframes.
Select the “Speed” icon to adjust the speed of the clip or to do speed ramping.
Click the blue “OK” button below to go back to the previous window.
Effects: On the horizontal bar at the top-left corner of the screen, all the effects, transitions, title present, and stock library are located. Drag and drop to apply them.
Export: Click the blue “Export” button to open export window, choose the desired settings than click “Export”. and don’t forget to save the project if you want to edit it again.
Free GoPro Video Editors for Mac:
If you are tight on budget but still want a professional video editor to edit your GoPro videos then here I have mentioned some free but powerful video editors. Whether you are a beginner or a professional content creator, these free softwares can get your job done.
Blackmagic - Davinchi Resolve:
It is available for both Windows and Mac.
Whether you are a freelance video editor or an industry-level filmmaker, if you want to step up your game and stand out from your competition then you need a powerful video editor to help you out and Davinchi Resolve can be the right choice for you. From sports vlogging using action cams to Hollywood filmmaking using Red cinema cameras, Davinchi Resolve can handle and edit all this footage easily and smoothly. It is even used in the making of several Hollywood projects including Marvels’s feature films.
It is one of the best color grading software available in the market. It has advanced color grading tools that can help color grade your GoPro raw videos easily as raw videos look dull but provide greater flexibility. It is a timeline-based editor but its Fusion and Color grading panel provides a Node-based editing system which is hard to use but provides great flexibility once mastered.
Resolve has 6 different pages to deal with different editing parts:
“Edit” and “Cut” pages to deal with simple editing tasks. Its “Fusion” page allows users to do VFX and 3D compositing. The “Color Grading” page has all the professional grading tools. While the “Fairlight” page is designed to edit and enhance audio. And the “Deliver” page to export your files.
All these features are available for free without even giving a watermark. Although it has a studio version that provides some additional features to get more out of this amazing software.
- Davinchi Resolve Studio:
The free version has almost everything a professional video editor needs. but you can purchase the Studio version to get some really juicy features to enhance your video editing experience. It includes the Davinci neural engine, stereoscopic 3D tools, Dolby atmos audio mastering,e.t.c.
Pricing: Studio version is available at $ 295 for a lifetime license and with free updates.
~ Features:
- It supports a 4K resolution at 60fps. (while the Studio version supports up to 32K resolution at 120 fps.)
- It is a multi-feature software that provides editing, color grading, VFX, 3D compositing, and audio editing all in one place.
- It has the most advanced and powerful Node-based color grading system, which is also used by Hollywood film studios.
- Supports Raw and 360 videos from GoPro or other action cameras.
- Supports multi-cam editing up to 16 camera angles.
- Can make Compound clips and add adjustment layers.
- Fairlight panel has professional audio production tools like waveform editing, audio ducking, and Channel mapping. (Dolby Vision mastering and 3D spatial Panning [audio editing in 3D space] are available in the Studio version.)
- Supports third-party plugins.
- Has a 3D workspace and provides a virtual set extension for 3D modeling and compositing.
~ Cons:
- Its node-based editing style is quite difficult for beginners.
- Requires a high-end workstation to run smoothly otherwise will often crash during editing.
- Its node-based editing system is hard to learn.
~ Steps:
Import: Open “Davinci Resolve’. Select a previously saved project or press “New project” to start a new one. Click “File” >> “Import” >> “Media” to import files or press “CTRL + I”.
Edit: Drag and drop files to add them to the timeline Use the tools present above the timeline to trim, cut or move your clips. Click the “Inspector” icon on the top-right corner of the window to open the Inspector tab. Here you will find the properties of all the clips, audio, transitions, effects, e.t.c. There are different editing tabs at the bottom of the window.
In the “Fusion” window, click “Nodes” to open the Node screen. Import a clip or use it from the editor timeline. Usually, a clip will have two nodes connected through a line. Above the nodes panel, different types of nodes are available. Drag any node in the panel and connect it through lines. or add a “merge” node to connect nodes.
Its color grading panel also has Node based editing system.
Effects: Click “Effects Library” then select any effect and drop it in the timeline to apply it. You can change its properties in the “Inspector” panel.
Click the diamond icon on the right side of the property to start keyframing then change the value of that property to add keyframes at desired time period.
Export: Open the “Deliver” window, choose the desired settings then click “Add to Render Queue” to start exporting.
FXhome - Hitfilm Express:
It is available on Windows, Mac and Linux also.
If you are looking for a free but powerful video editor to edit your GoPro clips then Hitfilm Express can be the right choice for you. It is a free timeline-based editing software with professional-grade VFX tools. It is a timeline-based editor where you can add dozens of audio, videos, and text layers.
It has a composite shot sequence where you can do complex editing like editing 3D videos and elements, lights e.t.c. It has physic-base behaviors and effects also to enhance 3D compositing. For professional-level editing almost most of the effects and properties have keyframing options. It has different workspace modes to suit your editing needs.
It can also edit 360 videos recorded from your GoPro max. It has a “GoPro Lens Reframe” effect to adjust your 360 clips, but some 360 toolkits can only be available when you purchase Hitfilm pro or buy a 360 toolkit add-on. Similarly, you can purchase more add-ons according to your editing needs or you can purchase Hitfilm Pro to gain access to all add-ons and features. But can use these pro features for free but without exporting as exporting with a paid effect can give a watermark.
Hitfilm Pro:
Although Hitfilm express doesn’t give a watermark on export, but to use more features like 3D composition, LUTs, e.t.c you need to purchase add-ons, there are over 30+ add-ons available to purchase which you can purchase depending on your needs, but if you want to get all the features than its better to get your hands on Hitfilm Pro.
Pricing: Available for purchase at £ 309 or $ 388 for a lifetime license. With 12 months of free updates. It has 3 seat license which means It can run on 3 PCs simultaneously.
~ Features:
- It is a free editing software with no watermark.
- It can edit 3D videos and it can also import and edit 3D models and tracking data.
- It can edit 360 videos also.
- You can add effects and color grades as layers in the timeline also.
- Can add adjustment layers and create nested clips within nested clips to make complex editing easier.
- It has a motion track and locked-on stabilization features.
- Can do smooth keyframing and animation with the help of value graphs.
- It supports multi-cam editing also.
- Keyboard shortcuts make workflow quite easy and quick.
~ Cons:
- It has some playback issues while using 4K videos.
- It crashes sometimes, so it’s better to save the project frequently during editing.
- Hitfilm express doesn’t have a dark mode.
- Some common features are only available on the Pro version or add-ons.
~ Steps:
Import: Open “Hitfilm”, Select “New Project” to open a blank project then click “open” to open an existing file or click “new” to create a new project. Then set project settings on pop-up then and click “ok”.
Then click the “Media” tab on the top-left corner of the screen. Then select the “Import” button to import videos, images, audio, or 3d models. You can also import previously made composite shots.
Edit: Drag and drop media files from the media tab to the timeline. or click the “New” tab to create a “Composite shot” or a solid plane layer. Right-click on the left side of the timeline to insert or delete layers. On the left side of the timeline, you will find some basic tools located on the vertical bar to do simple tasks.
In the “Viewer” tab, on the left side of the playback screen, you can find tools for masking and adding text.
In the “Controls” tab, you can adjust the properties of clips and other features related to the clip like masking, track, blend, transform, e.t.c.
Create a “Composite shot” to do complex editing like 3D compositing. Or select multiple layers then right-click and select “make Composite shot” to combine them for easy editing. Double-click the composite shot to open its contents.
Effects: From the “Effects” tab drag and drop effects on the clip to add them. Some effects can be added as layers which can affect all the layers beneath it. Properties of these effects can be adjusted in the “Control” tab.
To do keyframing, Click the circle icon on the left side of the property to start keyframing then change the values of that property to add keyframes at desired time period.
Export: Click the “Export” icon then “Export now” located at the top right side of the timeline to open the export window. The export will start automatically.
Shotcut:
It is available on Windows, Mac and Linux.
If you are making videos from your GoPro or mobile phone just for fun that doesn’t require much editing then you can look for a free and simple video editor and “Shotcut” can be the right choice for this purpose.
It is a free and open-source video editor with many cool features to get your hands on. It doesn’t have any pro version. It is simple and easy to use but takes some time to understand. It supports multi-track timeline editing. It has a basic timeline design but you can customize your timeline to meet your editing needs. It has some good color grading options, you can also import your color luts. It has many cool features and effects. It supports 360 video editing and also has a few 360 video filters. It has audio effects also.
~ Features:
- All its features are for free and it doesn’t leave any watermark.
- It supports 4K resolution and a wide range of file formats.
- It also supports 360 video files.
- Has keyframing and chroma kry features.
- It has advanced color grading features.
- It provides standard animation and keyframing features.
~ Cons:
- It is a basic video editor and lacks some professional editing features.
- Have playback issues with 4K videos.
- It does have proper text editing tools.
- It is difficult to understand as its UI is different from other familiar video editors.
~ Steps:
Import: Open “Shot Cut” then click the “Open Files” button on the top-left corner of the window to import files.
Edit: Drag and drop clips on an empty timeline panel to add tracks and drag the clip from corners to trim them. Right-click on the left side of the timeline to add a video or an audio track. You will find a bunch of tools above the timeline to do some basic tasks.
You can choose from 6 different workspace designs (available in the top-right corner of the window) to suit your editing styles.
On top of the window, you will see a bunch of icons like Timeline, filter, project, and properties. e.t.c. In the properties tab, you can change the aspect ratio and speed of the clip.
Effects: Click the “Filters” icon on top of the window to open the filters menu, Click “+” above it to add filters. Double click a filter to add it to the selected clip, then click the filter to open its properties menu. You can also add text from here.
Click the “Keyframes” icon on top of the window to open the Keyframes window. Select the “clock” icon on the filters to start keyframing then change the values at a specific time to add keyframes. Click the “Timeline” icon to go back to the previous window.
Export: Click the “Export” button on the top of the screen. Select a preset or click the “Advanced” button to change export settings then click “Export File”.
Paid GoPro Video Editor for Mac:
If you are a professional athlete or a vlogger using GoPro for all of your contents and want to invest some money on paid video editors to improve your content. Then here we have mentioned some paid video editors worthy of your investment.
Apple - Final Cut Pro:
It is available for Mac only.
If you are an Apple enthusiastic person and want everything Apple, then why look for any other video editor when you can have a powerful video editor “Final cut pro” made by Apple. It is a paid but professional software that can raise your GoPro videos to the next level. Whether it’s a 360 video or a RAW file recorded from your GoPro or from the RED cinema camera, all can be edited smoothly inside Final Cut Pro. It has dozens of useful features that a professional video editor looks for like 3D tracking, Motion Graphics, Color Grading, Audio Mixing, Multi-cam editing e.t.c.
Pricing: It is a one-time purchase software available at $ 299.9 for a lifetime license and all its future updates can be downloaded free of cost.
~ Features:
- It supports up to 8K resolution.
- Support 360 and RAW video files.
- Edit videos in complete 360 and 3D spaces.
- Supports third-party video and audio plugins.
- Supports Multi-cam editing.
- Have professional color grading tools with HDR support.
- Its UI is easy to use.
~ Cons:
- It is designed for Apple devices only.
- Requires a powerful PC.
- Its UI is a bit different from other common video editors in the market.
- ~ Steps:
Import: Open “Final Cut Pro” then click the “Files” button on the top-left corner of the screen, then select “Project” to create a new project. In the “Files” menu, click “import” then “media” to import your media files. Here most of the work is done with Keyboard commands.
Edit: Drag and Drop clips on the timeline. In the viewer panel, press “I” and “O” to add input and output points then drag the clip to add only a specific part of the clip. Press “Cmd + B” to split the clip at the desired location. Or add the clips above to add the layer.
Click the “Text” icon on the top-left corner of the screen to open the text page. Choose from presets or import your own Text presets and drag them to the timeline. Click the text to open “Text Editor” on the left side of the screen.
Select multiple clips then Right-click and select “New Compound Clip” to combine them. Double-click the compound clip to edit its components.
Effects: Click 2 icons on the top-right side of the timeline to open the effects and transition panel. Drag and drop on the clip to use them. You can change their properties in the “Effects editor” tab located in the same place as “Text Editor”.
In the editor tab, click the diamond icon beside any property to start keyframing, then change its property to add keyframes at the desired time.
Press “Cmd + 6” to open the Color Grading tab, here you can color grade your clips.
Export: To export the edited video. Click “File” >> “Share” >> “Master file” to open export window. Choose the desired settings then click “Next” then “Save” to export the video.
Adobe - Premiere Pro:
It is available for both Windows and Mac.
Whether you are a content creator or not, if you use a DSLR or an action camera for the first time, then maybe the output wouldn’t meet your expectations. In order to make it good, you need a video editor. And if you will ask your gathering about a good video editor, most of them will recommend you Adobe Premiere Pro, because it is such a versatile and well-known software available in the market. It is a subscription-based video editor.
It is an industry-level software with many professional and advanced features. From beginner video editing to film compositing, all can be done in this software. Whether you have a 360 video or a 4K video in Raw format recorded from your GoPro, just import it into premiere pro and start editing. It has a downloadable “GoPro FX Reframe” plugin to edit your 360 videos. It has different panels designed to deal with specific parts of post-production such as the Effects panel, Graphics panel, Sound panel, Colour Grading panel, e.t.c.
~ Features:
- It supports up to 8K resolution.
- Have different panels to enhance different segments of post-production.
- Have an essential Effects panel to create motion effects and animations using keyframes.
- Supports hundreds of third-party extensions.
- Have useful features like warp stabilizer and denoiser.
- You can import or create your color LUTs.
- Have a creative cloud with 100 Gb of storage.
- The bundle also includes a mobile video editor and a stock library.
~ Cons:
- Real-time rendering. It will take some time to render before exporting if you work on a mid-range PC.
- Freezes or crashes sometimes.
- Cache data fill-up quickly and eats a lot of storage. (It’s better to clear it after every project)
Pricing: It is cloud-based software, therefore it can’t be purchased one time. It has a monthly subscription starting at $ 20.99/month. It includes “premiere rush” mobile video editor and 100 GB of cloud storage within the plan. It also has a “Creative cloud All apps” plan that includes all 30+ Softwares + 100Gb cloud storage along with premiere pro for $ 54.99 only. All plans also include Behance (adobe creative community), Adobe Fonts, and Adobe stock assets for free. Adobe also provides educational access at a much discounted price.
~ Steps:
Import: Open “Premiere Pro”. Click “New Project” to start with then Click the “Files” button on the top-left corner of the window then select the “Import files” button to import files. Or press “CTRL + I” to import files or drag your files from their location to premiere pro.
Edit: Drag and Drop the files to add them to the timeline. Drop a file above a clip to add as a layer. or drop over a clip to overwrite it. On the right side of the timeline, you can find a bunch of tools to do basic edits like trimming, splitting, speed ramping, masking, or adding text.
In the “Effects Control” tab you can transform the selected clip or change its properties.
Select multiple clips then right-click and select “make Nested clip” to combine them into a single clip for easy editing.
Slide between 8 different workspace styles designed for specific post-production tasks by clicking the buttons available on the top of the window.
Effects: Go to the “Effects” panel on the bottom-left window to apply an effect or transitions. Here you can find all audio, video, 2D, and 3D effects. Drag and Drop on a clip to apply it. Change the properties of these effects in the “Effects Control” panel.
To color grade, your clips move to the “Color” workspace. Here you will find all the color grading features: correction, curves, color wheels, creative tab, e.t.c. To import a LUT click the “creative tab” then click “Browse” to import a LUT.
Export: To Export go to the “Files” tab on top of the screen then select the “Export” button to open the export tab. Select the desired settings then click “Export”.
Power Director 365 :
It is available for both Windows and Mac.
If you are looking for a budget-friendly video editor that is powerful enough to edit your GoPro videos like a content creator then Power director can be the right choice for you. It has many unique and useful features. It has different plugins and design centers to do specific post-production tasks like Ad designer, Multicam editor, AI style plugins, e.t.c.
It also has a separate action cam center to fix or enhance action cam videos. IT also has chapter and subtitle rooms to add subtitles and chapters for your Youtube videos or films. It also has a vast stock and preset library to speed up your project.
Pricing: It has a subscription plan which is available at $69/year. It is now available at 30% off till 22nd May,2022.
~ Features:
- It supports 4K videos and a wide range of import formats.
- Have many built-in plugins and design centers.
- Supports Multi-cam editing.
- Have an action cam center to deal with action cam footage.
- Have separate aspect ratio mode for 360 videos.
- Also, have a chapter and subtitle room. many recording aspects of the video.
- Have a content-aware editing feature that detects the recording aspects.
- Can import presets and color LUTs.
- Have a vast stock library.
~ Cons:
- Have some playback issues with 4K videos. (create shadow files to overcome this issue to an extent).
- Its UI is a little bit complicated for beginners.
- Not ideal for fast pace editing.
~ Steps:
Import: Open Power director and a pop-up will appear, select desired aspect ratio then click “Full mode” to open the software. Or select 360 aspect ratio if you want to edit 360 videos.
Click the “Import Media” icon below the Files tab in the top-left corner of the window to import files or press “CTRL + Q” to import files.
Edit: Drag and drop files to add them to any desired layer in the timeline. Click the icon on the top left corner of the timeline to add layers. When you select a clip in the timeline, some tools appear on the top timeline. Select any specific tool to edit your selected clip. Or click the “Plugins” button on the top-left of the window to open a specific designer tab.
Double-click on the clip to open ‘PIP designer”. Here you will find all the editing tools to edit or animate your clip.
After selecting a clip, in the “Plugins” menu click the “Action Camera Center” button to open an edit tab, Here you can fix your GoPro videos.
Effects: On the top-left corner of the window in a vertical bar you will find all the effects material lile Project library, titles, effects, transitions, overlays, e.t.c. Simply just drag and drop them on the timeline to use them. Here you can also do audio mixing and add subtitles and chapters.
Double click a clip or an overlay element to open the designer window. Here you can customize the clips and overlays to enhance your project.
Export: Click the blue “Produce” button on top of the screen to export your edited file. Select the desired mode and file format and add an export destination, then click “Start” to start exporting.
Which One Should I Choose Free or Paid GoPro Video Editor?
You can choose free or paid softwares depending on your requirements and budget. If a free software meets your requirements then stay on it otherwise move towards a paid alternative. If you have a GoPro and you make videos just for fun then use a free and simple video editor. Even if you are an experienced video editor, I would recommend you to go for free video editors which I have mentioned above as they are quite powerful and professional software but if you are harvesting a good amount of money from this field then you can upgrade to pro versions of these free softwares or get a paid software from start. As almost all of these softwares are professional and can get your job done, so it’s better to choose one, which is comfortable for you to work on.
FAQs about GoPro Video Editing:
- Q) Does GoPro has its own video editor?
Yes, GoPro has its own video editor “Quik”. It is available on mobile phones and desktops both. It is simple and easy to use. It provides basic features to edit your video. But the main disadvantage of this desktop software is that it supports only GoPro videos, you can’t import files from other devices. Although this isn’t the issue with Quik mobile app, here you can import videos from other devices also.
- Q) Can I make videos for social media with a GoPro?
It was basically made for recording sports and action videos. But as the market is revolutionized and new models are released it has covered a wide range of the video industry like vlogging, travel and cooking videos e.t.c. As new models of GoPros are waterproof, you can get some amazing underwater shots for your Instagram.
- Q) What is GoPro media format?
GoPro export files in popular file format MP4. MP4 is the most common file format and is supported by almost all the video editors. While it is efficient and takes less storage but isn’t supported in many devices.
- Q) How do I transfer files from my GoPro to Mac?
You can transfer your GoPro files through 3 methods:
- Eject the SD card from your GoPro and connect it to your Mac using a SD card adapter to transfer files.
- Connect your GoPro to Mac through USB connector and use “iphoto” or any other photo importer to import files.
For macOS 10.14 or later
~ Features:
- It supports 4K files and a wide range of file formats.
- It has a simple UI that is suitable for beginners.
- It Supports 360 video files (in equirectangular format).
- Supports industry-standard plugins like Boris fx.
- Have features like standard motion tracking, masking, chroma key, e.t.c.
- The paid version has more features like Speed ramping, Auto-sync, keyframing, and animation.
- Have vast stock library.
~ Cons:
- The free version leaves a watermark on export.
- Have playback issues with 4k videos.
- Lacks some standard editing features.
~ Steps:
Import: Open “Filmora” then select the desired aspect ratio and click “New Project’ to start editing. Click on the “Import panel” to import media files.
Edit: Drag and drop the clips to add them to the timeline. Drop the clips above or below to add them in layers. Click the top-left icon of the timeline to add layers. Select a clip and you will see a bunch of tools appear on the top bar of the timeline, use them to perform basic editing tasks like split, crop, speed ramping, keyframing, e.t.c.
Double-click on a clip to open its properties. . Click the blue “Ok” button to move back to the previous window.
Select the “Video” icon to transform the clip or to do motion tracking, stabilization, chroma-key, Masking, e.t.c.
Select the “Audio” icon to apply effects and enhance your audio.
Select the “Color” icon to do color correction and grading.
Select the “3D LUT” option to import a new customized lut.
Select the “Animation” icon to add preset animations or make custom animations by using keyframes.
Select the “Speed” icon to adjust the speed of the clip or to do speed ramping.
Click the blue “OK” button below to go back to the previous window.
Effects: On the horizontal bar at the top-left corner of the screen, all the effects, transitions, title present, and stock library are located. Drag and drop to apply them.
Export: Click the blue “Export” button to open export window, choose the desired settings than click “Export”. and don’t forget to save the project if you want to edit it again.
Free GoPro Video Editors for Mac:
If you are tight on budget but still want a professional video editor to edit your GoPro videos then here I have mentioned some free but powerful video editors. Whether you are a beginner or a professional content creator, these free softwares can get your job done.
Blackmagic - Davinchi Resolve:
It is available for both Windows and Mac.
Whether you are a freelance video editor or an industry-level filmmaker, if you want to step up your game and stand out from your competition then you need a powerful video editor to help you out and Davinchi Resolve can be the right choice for you. From sports vlogging using action cams to Hollywood filmmaking using Red cinema cameras, Davinchi Resolve can handle and edit all this footage easily and smoothly. It is even used in the making of several Hollywood projects including Marvels’s feature films.
It is one of the best color grading software available in the market. It has advanced color grading tools that can help color grade your GoPro raw videos easily as raw videos look dull but provide greater flexibility. It is a timeline-based editor but its Fusion and Color grading panel provides a Node-based editing system which is hard to use but provides great flexibility once mastered.
Resolve has 6 different pages to deal with different editing parts:
“Edit” and “Cut” pages to deal with simple editing tasks. Its “Fusion” page allows users to do VFX and 3D compositing. The “Color Grading” page has all the professional grading tools. While the “Fairlight” page is designed to edit and enhance audio. And the “Deliver” page to export your files.
All these features are available for free without even giving a watermark. Although it has a studio version that provides some additional features to get more out of this amazing software.
- Davinchi Resolve Studio:
The free version has almost everything a professional video editor needs. but you can purchase the Studio version to get some really juicy features to enhance your video editing experience. It includes the Davinci neural engine, stereoscopic 3D tools, Dolby atmos audio mastering,e.t.c.
Pricing: Studio version is available at $ 295 for a lifetime license and with free updates.
~ Features:
- It supports a 4K resolution at 60fps. (while the Studio version supports up to 32K resolution at 120 fps.)
- It is a multi-feature software that provides editing, color grading, VFX, 3D compositing, and audio editing all in one place.
- It has the most advanced and powerful Node-based color grading system, which is also used by Hollywood film studios.
- Supports Raw and 360 videos from GoPro or other action cameras.
- Supports multi-cam editing up to 16 camera angles.
- Can make Compound clips and add adjustment layers.
- Fairlight panel has professional audio production tools like waveform editing, audio ducking, and Channel mapping. (Dolby Vision mastering and 3D spatial Panning [audio editing in 3D space] are available in the Studio version.)
- Supports third-party plugins.
- Has a 3D workspace and provides a virtual set extension for 3D modeling and compositing.
~ Cons:
- Its node-based editing style is quite difficult for beginners.
- Requires a high-end workstation to run smoothly otherwise will often crash during editing.
- Its node-based editing system is hard to learn.
~ Steps:
Import: Open “Davinci Resolve’. Select a previously saved project or press “New project” to start a new one. Click “File” >> “Import” >> “Media” to import files or press “CTRL + I”.
Edit: Drag and drop files to add them to the timeline Use the tools present above the timeline to trim, cut or move your clips. Click the “Inspector” icon on the top-right corner of the window to open the Inspector tab. Here you will find the properties of all the clips, audio, transitions, effects, e.t.c. There are different editing tabs at the bottom of the window.
In the “Fusion” window, click “Nodes” to open the Node screen. Import a clip or use it from the editor timeline. Usually, a clip will have two nodes connected through a line. Above the nodes panel, different types of nodes are available. Drag any node in the panel and connect it through lines. or add a “merge” node to connect nodes.
Its color grading panel also has Node based editing system.
Effects: Click “Effects Library” then select any effect and drop it in the timeline to apply it. You can change its properties in the “Inspector” panel.
Click the diamond icon on the right side of the property to start keyframing then change the value of that property to add keyframes at desired time period.
Export: Open the “Deliver” window, choose the desired settings then click “Add to Render Queue” to start exporting.
FXhome - Hitfilm Express:
It is available on Windows, Mac and Linux also.
If you are looking for a free but powerful video editor to edit your GoPro clips then Hitfilm Express can be the right choice for you. It is a free timeline-based editing software with professional-grade VFX tools. It is a timeline-based editor where you can add dozens of audio, videos, and text layers.
It has a composite shot sequence where you can do complex editing like editing 3D videos and elements, lights e.t.c. It has physic-base behaviors and effects also to enhance 3D compositing. For professional-level editing almost most of the effects and properties have keyframing options. It has different workspace modes to suit your editing needs.
It can also edit 360 videos recorded from your GoPro max. It has a “GoPro Lens Reframe” effect to adjust your 360 clips, but some 360 toolkits can only be available when you purchase Hitfilm pro or buy a 360 toolkit add-on. Similarly, you can purchase more add-ons according to your editing needs or you can purchase Hitfilm Pro to gain access to all add-ons and features. But can use these pro features for free but without exporting as exporting with a paid effect can give a watermark.
Hitfilm Pro:
Although Hitfilm express doesn’t give a watermark on export, but to use more features like 3D composition, LUTs, e.t.c you need to purchase add-ons, there are over 30+ add-ons available to purchase which you can purchase depending on your needs, but if you want to get all the features than its better to get your hands on Hitfilm Pro.
Pricing: Available for purchase at £ 309 or $ 388 for a lifetime license. With 12 months of free updates. It has 3 seat license which means It can run on 3 PCs simultaneously.
~ Features:
- It is a free editing software with no watermark.
- It can edit 3D videos and it can also import and edit 3D models and tracking data.
- It can edit 360 videos also.
- You can add effects and color grades as layers in the timeline also.
- Can add adjustment layers and create nested clips within nested clips to make complex editing easier.
- It has a motion track and locked-on stabilization features.
- Can do smooth keyframing and animation with the help of value graphs.
- It supports multi-cam editing also.
- Keyboard shortcuts make workflow quite easy and quick.
~ Cons:
- It has some playback issues while using 4K videos.
- It crashes sometimes, so it’s better to save the project frequently during editing.
- Hitfilm express doesn’t have a dark mode.
- Some common features are only available on the Pro version or add-ons.
~ Steps:
Import: Open “Hitfilm”, Select “New Project” to open a blank project then click “open” to open an existing file or click “new” to create a new project. Then set project settings on pop-up then and click “ok”.
Then click the “Media” tab on the top-left corner of the screen. Then select the “Import” button to import videos, images, audio, or 3d models. You can also import previously made composite shots.
Edit: Drag and drop media files from the media tab to the timeline. or click the “New” tab to create a “Composite shot” or a solid plane layer. Right-click on the left side of the timeline to insert or delete layers. On the left side of the timeline, you will find some basic tools located on the vertical bar to do simple tasks.
In the “Viewer” tab, on the left side of the playback screen, you can find tools for masking and adding text.
In the “Controls” tab, you can adjust the properties of clips and other features related to the clip like masking, track, blend, transform, e.t.c.
Create a “Composite shot” to do complex editing like 3D compositing. Or select multiple layers then right-click and select “make Composite shot” to combine them for easy editing. Double-click the composite shot to open its contents.
Effects: From the “Effects” tab drag and drop effects on the clip to add them. Some effects can be added as layers which can affect all the layers beneath it. Properties of these effects can be adjusted in the “Control” tab.
To do keyframing, Click the circle icon on the left side of the property to start keyframing then change the values of that property to add keyframes at desired time period.
Export: Click the “Export” icon then “Export now” located at the top right side of the timeline to open the export window. The export will start automatically.
Shotcut:
It is available on Windows, Mac and Linux.
If you are making videos from your GoPro or mobile phone just for fun that doesn’t require much editing then you can look for a free and simple video editor and “Shotcut” can be the right choice for this purpose.
It is a free and open-source video editor with many cool features to get your hands on. It doesn’t have any pro version. It is simple and easy to use but takes some time to understand. It supports multi-track timeline editing. It has a basic timeline design but you can customize your timeline to meet your editing needs. It has some good color grading options, you can also import your color luts. It has many cool features and effects. It supports 360 video editing and also has a few 360 video filters. It has audio effects also.
~ Features:
- All its features are for free and it doesn’t leave any watermark.
- It supports 4K resolution and a wide range of file formats.
- It also supports 360 video files.
- Has keyframing and chroma kry features.
- It has advanced color grading features.
- It provides standard animation and keyframing features.
~ Cons:
- It is a basic video editor and lacks some professional editing features.
- Have playback issues with 4K videos.
- It does have proper text editing tools.
- It is difficult to understand as its UI is different from other familiar video editors.
~ Steps:
Import: Open “Shot Cut” then click the “Open Files” button on the top-left corner of the window to import files.
Edit: Drag and drop clips on an empty timeline panel to add tracks and drag the clip from corners to trim them. Right-click on the left side of the timeline to add a video or an audio track. You will find a bunch of tools above the timeline to do some basic tasks.
You can choose from 6 different workspace designs (available in the top-right corner of the window) to suit your editing styles.
On top of the window, you will see a bunch of icons like Timeline, filter, project, and properties. e.t.c. In the properties tab, you can change the aspect ratio and speed of the clip.
Effects: Click the “Filters” icon on top of the window to open the filters menu, Click “+” above it to add filters. Double click a filter to add it to the selected clip, then click the filter to open its properties menu. You can also add text from here.
Click the “Keyframes” icon on top of the window to open the Keyframes window. Select the “clock” icon on the filters to start keyframing then change the values at a specific time to add keyframes. Click the “Timeline” icon to go back to the previous window.
Export: Click the “Export” button on the top of the screen. Select a preset or click the “Advanced” button to change export settings then click “Export File”.
Paid GoPro Video Editor for Mac:
If you are a professional athlete or a vlogger using GoPro for all of your contents and want to invest some money on paid video editors to improve your content. Then here we have mentioned some paid video editors worthy of your investment.
Apple - Final Cut Pro:
It is available for Mac only.
If you are an Apple enthusiastic person and want everything Apple, then why look for any other video editor when you can have a powerful video editor “Final cut pro” made by Apple. It is a paid but professional software that can raise your GoPro videos to the next level. Whether it’s a 360 video or a RAW file recorded from your GoPro or from the RED cinema camera, all can be edited smoothly inside Final Cut Pro. It has dozens of useful features that a professional video editor looks for like 3D tracking, Motion Graphics, Color Grading, Audio Mixing, Multi-cam editing e.t.c.
Pricing: It is a one-time purchase software available at $ 299.9 for a lifetime license and all its future updates can be downloaded free of cost.
~ Features:
- It supports up to 8K resolution.
- Support 360 and RAW video files.
- Edit videos in complete 360 and 3D spaces.
- Supports third-party video and audio plugins.
- Supports Multi-cam editing.
- Have professional color grading tools with HDR support.
- Its UI is easy to use.
~ Cons:
- It is designed for Apple devices only.
- Requires a powerful PC.
- Its UI is a bit different from other common video editors in the market.
- ~ Steps:
Import: Open “Final Cut Pro” then click the “Files” button on the top-left corner of the screen, then select “Project” to create a new project. In the “Files” menu, click “import” then “media” to import your media files. Here most of the work is done with Keyboard commands.
Edit: Drag and Drop clips on the timeline. In the viewer panel, press “I” and “O” to add input and output points then drag the clip to add only a specific part of the clip. Press “Cmd + B” to split the clip at the desired location. Or add the clips above to add the layer.
Click the “Text” icon on the top-left corner of the screen to open the text page. Choose from presets or import your own Text presets and drag them to the timeline. Click the text to open “Text Editor” on the left side of the screen.
Select multiple clips then Right-click and select “New Compound Clip” to combine them. Double-click the compound clip to edit its components.
Effects: Click 2 icons on the top-right side of the timeline to open the effects and transition panel. Drag and drop on the clip to use them. You can change their properties in the “Effects editor” tab located in the same place as “Text Editor”.
In the editor tab, click the diamond icon beside any property to start keyframing, then change its property to add keyframes at the desired time.
Press “Cmd + 6” to open the Color Grading tab, here you can color grade your clips.
Export: To export the edited video. Click “File” >> “Share” >> “Master file” to open export window. Choose the desired settings then click “Next” then “Save” to export the video.
Adobe - Premiere Pro:
It is available for both Windows and Mac.
Whether you are a content creator or not, if you use a DSLR or an action camera for the first time, then maybe the output wouldn’t meet your expectations. In order to make it good, you need a video editor. And if you will ask your gathering about a good video editor, most of them will recommend you Adobe Premiere Pro, because it is such a versatile and well-known software available in the market. It is a subscription-based video editor.
It is an industry-level software with many professional and advanced features. From beginner video editing to film compositing, all can be done in this software. Whether you have a 360 video or a 4K video in Raw format recorded from your GoPro, just import it into premiere pro and start editing. It has a downloadable “GoPro FX Reframe” plugin to edit your 360 videos. It has different panels designed to deal with specific parts of post-production such as the Effects panel, Graphics panel, Sound panel, Colour Grading panel, e.t.c.
~ Features:
- It supports up to 8K resolution.
- Have different panels to enhance different segments of post-production.
- Have an essential Effects panel to create motion effects and animations using keyframes.
- Supports hundreds of third-party extensions.
- Have useful features like warp stabilizer and denoiser.
- You can import or create your color LUTs.
- Have a creative cloud with 100 Gb of storage.
- The bundle also includes a mobile video editor and a stock library.
~ Cons:
- Real-time rendering. It will take some time to render before exporting if you work on a mid-range PC.
- Freezes or crashes sometimes.
- Cache data fill-up quickly and eats a lot of storage. (It’s better to clear it after every project)
Pricing: It is cloud-based software, therefore it can’t be purchased one time. It has a monthly subscription starting at $ 20.99/month. It includes “premiere rush” mobile video editor and 100 GB of cloud storage within the plan. It also has a “Creative cloud All apps” plan that includes all 30+ Softwares + 100Gb cloud storage along with premiere pro for $ 54.99 only. All plans also include Behance (adobe creative community), Adobe Fonts, and Adobe stock assets for free. Adobe also provides educational access at a much discounted price.
~ Steps:
Import: Open “Premiere Pro”. Click “New Project” to start with then Click the “Files” button on the top-left corner of the window then select the “Import files” button to import files. Or press “CTRL + I” to import files or drag your files from their location to premiere pro.
Edit: Drag and Drop the files to add them to the timeline. Drop a file above a clip to add as a layer. or drop over a clip to overwrite it. On the right side of the timeline, you can find a bunch of tools to do basic edits like trimming, splitting, speed ramping, masking, or adding text.
In the “Effects Control” tab you can transform the selected clip or change its properties.
Select multiple clips then right-click and select “make Nested clip” to combine them into a single clip for easy editing.
Slide between 8 different workspace styles designed for specific post-production tasks by clicking the buttons available on the top of the window.
Effects: Go to the “Effects” panel on the bottom-left window to apply an effect or transitions. Here you can find all audio, video, 2D, and 3D effects. Drag and Drop on a clip to apply it. Change the properties of these effects in the “Effects Control” panel.
To color grade, your clips move to the “Color” workspace. Here you will find all the color grading features: correction, curves, color wheels, creative tab, e.t.c. To import a LUT click the “creative tab” then click “Browse” to import a LUT.
Export: To Export go to the “Files” tab on top of the screen then select the “Export” button to open the export tab. Select the desired settings then click “Export”.
Power Director 365 :
It is available for both Windows and Mac.
If you are looking for a budget-friendly video editor that is powerful enough to edit your GoPro videos like a content creator then Power director can be the right choice for you. It has many unique and useful features. It has different plugins and design centers to do specific post-production tasks like Ad designer, Multicam editor, AI style plugins, e.t.c.
It also has a separate action cam center to fix or enhance action cam videos. IT also has chapter and subtitle rooms to add subtitles and chapters for your Youtube videos or films. It also has a vast stock and preset library to speed up your project.
Pricing: It has a subscription plan which is available at $69/year. It is now available at 30% off till 22nd May,2022.
~ Features:
- It supports 4K videos and a wide range of import formats.
- Have many built-in plugins and design centers.
- Supports Multi-cam editing.
- Have an action cam center to deal with action cam footage.
- Have separate aspect ratio mode for 360 videos.
- Also, have a chapter and subtitle room. many recording aspects of the video.
- Have a content-aware editing feature that detects the recording aspects.
- Can import presets and color LUTs.
- Have a vast stock library.
~ Cons:
- Have some playback issues with 4K videos. (create shadow files to overcome this issue to an extent).
- Its UI is a little bit complicated for beginners.
- Not ideal for fast pace editing.
~ Steps:
Import: Open Power director and a pop-up will appear, select desired aspect ratio then click “Full mode” to open the software. Or select 360 aspect ratio if you want to edit 360 videos.
Click the “Import Media” icon below the Files tab in the top-left corner of the window to import files or press “CTRL + Q” to import files.
Edit: Drag and drop files to add them to any desired layer in the timeline. Click the icon on the top left corner of the timeline to add layers. When you select a clip in the timeline, some tools appear on the top timeline. Select any specific tool to edit your selected clip. Or click the “Plugins” button on the top-left of the window to open a specific designer tab.
Double-click on the clip to open ‘PIP designer”. Here you will find all the editing tools to edit or animate your clip.
After selecting a clip, in the “Plugins” menu click the “Action Camera Center” button to open an edit tab, Here you can fix your GoPro videos.
Effects: On the top-left corner of the window in a vertical bar you will find all the effects material lile Project library, titles, effects, transitions, overlays, e.t.c. Simply just drag and drop them on the timeline to use them. Here you can also do audio mixing and add subtitles and chapters.
Double click a clip or an overlay element to open the designer window. Here you can customize the clips and overlays to enhance your project.
Export: Click the blue “Produce” button on top of the screen to export your edited file. Select the desired mode and file format and add an export destination, then click “Start” to start exporting.
Which One Should I Choose Free or Paid GoPro Video Editor?
You can choose free or paid softwares depending on your requirements and budget. If a free software meets your requirements then stay on it otherwise move towards a paid alternative. If you have a GoPro and you make videos just for fun then use a free and simple video editor. Even if you are an experienced video editor, I would recommend you to go for free video editors which I have mentioned above as they are quite powerful and professional software but if you are harvesting a good amount of money from this field then you can upgrade to pro versions of these free softwares or get a paid software from start. As almost all of these softwares are professional and can get your job done, so it’s better to choose one, which is comfortable for you to work on.
FAQs about GoPro Video Editing:
- Q) Does GoPro has its own video editor?
Yes, GoPro has its own video editor “Quik”. It is available on mobile phones and desktops both. It is simple and easy to use. It provides basic features to edit your video. But the main disadvantage of this desktop software is that it supports only GoPro videos, you can’t import files from other devices. Although this isn’t the issue with Quik mobile app, here you can import videos from other devices also.
- Q) Can I make videos for social media with a GoPro?
It was basically made for recording sports and action videos. But as the market is revolutionized and new models are released it has covered a wide range of the video industry like vlogging, travel and cooking videos e.t.c. As new models of GoPros are waterproof, you can get some amazing underwater shots for your Instagram.
- Q) What is GoPro media format?
GoPro export files in popular file format MP4. MP4 is the most common file format and is supported by almost all the video editors. While it is efficient and takes less storage but isn’t supported in many devices.
- Q) How do I transfer files from my GoPro to Mac?
You can transfer your GoPro files through 3 methods:
- Eject the SD card from your GoPro and connect it to your Mac using a SD card adapter to transfer files.
- Connect your GoPro to Mac through USB connector and use “iphoto” or any other photo importer to import files.
For macOS 10.14 or later
~ Features:
- It supports 4K files and a wide range of file formats.
- It has a simple UI that is suitable for beginners.
- It Supports 360 video files (in equirectangular format).
- Supports industry-standard plugins like Boris fx.
- Have features like standard motion tracking, masking, chroma key, e.t.c.
- The paid version has more features like Speed ramping, Auto-sync, keyframing, and animation.
- Have vast stock library.
~ Cons:
- The free version leaves a watermark on export.
- Have playback issues with 4k videos.
- Lacks some standard editing features.
~ Steps:
Import: Open “Filmora” then select the desired aspect ratio and click “New Project’ to start editing. Click on the “Import panel” to import media files.
Edit: Drag and drop the clips to add them to the timeline. Drop the clips above or below to add them in layers. Click the top-left icon of the timeline to add layers. Select a clip and you will see a bunch of tools appear on the top bar of the timeline, use them to perform basic editing tasks like split, crop, speed ramping, keyframing, e.t.c.
Double-click on a clip to open its properties. . Click the blue “Ok” button to move back to the previous window.
Select the “Video” icon to transform the clip or to do motion tracking, stabilization, chroma-key, Masking, e.t.c.
Select the “Audio” icon to apply effects and enhance your audio.
Select the “Color” icon to do color correction and grading.
Select the “3D LUT” option to import a new customized lut.
Select the “Animation” icon to add preset animations or make custom animations by using keyframes.
Select the “Speed” icon to adjust the speed of the clip or to do speed ramping.
Click the blue “OK” button below to go back to the previous window.
Effects: On the horizontal bar at the top-left corner of the screen, all the effects, transitions, title present, and stock library are located. Drag and drop to apply them.
Export: Click the blue “Export” button to open export window, choose the desired settings than click “Export”. and don’t forget to save the project if you want to edit it again.
Free GoPro Video Editors for Mac:
If you are tight on budget but still want a professional video editor to edit your GoPro videos then here I have mentioned some free but powerful video editors. Whether you are a beginner or a professional content creator, these free softwares can get your job done.
Blackmagic - Davinchi Resolve:
It is available for both Windows and Mac.
Whether you are a freelance video editor or an industry-level filmmaker, if you want to step up your game and stand out from your competition then you need a powerful video editor to help you out and Davinchi Resolve can be the right choice for you. From sports vlogging using action cams to Hollywood filmmaking using Red cinema cameras, Davinchi Resolve can handle and edit all this footage easily and smoothly. It is even used in the making of several Hollywood projects including Marvels’s feature films.
It is one of the best color grading software available in the market. It has advanced color grading tools that can help color grade your GoPro raw videos easily as raw videos look dull but provide greater flexibility. It is a timeline-based editor but its Fusion and Color grading panel provides a Node-based editing system which is hard to use but provides great flexibility once mastered.
Resolve has 6 different pages to deal with different editing parts:
“Edit” and “Cut” pages to deal with simple editing tasks. Its “Fusion” page allows users to do VFX and 3D compositing. The “Color Grading” page has all the professional grading tools. While the “Fairlight” page is designed to edit and enhance audio. And the “Deliver” page to export your files.
All these features are available for free without even giving a watermark. Although it has a studio version that provides some additional features to get more out of this amazing software.
- Davinchi Resolve Studio:
The free version has almost everything a professional video editor needs. but you can purchase the Studio version to get some really juicy features to enhance your video editing experience. It includes the Davinci neural engine, stereoscopic 3D tools, Dolby atmos audio mastering,e.t.c.
Pricing: Studio version is available at $ 295 for a lifetime license and with free updates.
~ Features:
- It supports a 4K resolution at 60fps. (while the Studio version supports up to 32K resolution at 120 fps.)
- It is a multi-feature software that provides editing, color grading, VFX, 3D compositing, and audio editing all in one place.
- It has the most advanced and powerful Node-based color grading system, which is also used by Hollywood film studios.
- Supports Raw and 360 videos from GoPro or other action cameras.
- Supports multi-cam editing up to 16 camera angles.
- Can make Compound clips and add adjustment layers.
- Fairlight panel has professional audio production tools like waveform editing, audio ducking, and Channel mapping. (Dolby Vision mastering and 3D spatial Panning [audio editing in 3D space] are available in the Studio version.)
- Supports third-party plugins.
- Has a 3D workspace and provides a virtual set extension for 3D modeling and compositing.
~ Cons:
- Its node-based editing style is quite difficult for beginners.
- Requires a high-end workstation to run smoothly otherwise will often crash during editing.
- Its node-based editing system is hard to learn.
~ Steps:
Import: Open “Davinci Resolve’. Select a previously saved project or press “New project” to start a new one. Click “File” >> “Import” >> “Media” to import files or press “CTRL + I”.
Edit: Drag and drop files to add them to the timeline Use the tools present above the timeline to trim, cut or move your clips. Click the “Inspector” icon on the top-right corner of the window to open the Inspector tab. Here you will find the properties of all the clips, audio, transitions, effects, e.t.c. There are different editing tabs at the bottom of the window.
In the “Fusion” window, click “Nodes” to open the Node screen. Import a clip or use it from the editor timeline. Usually, a clip will have two nodes connected through a line. Above the nodes panel, different types of nodes are available. Drag any node in the panel and connect it through lines. or add a “merge” node to connect nodes.
Its color grading panel also has Node based editing system.
Effects: Click “Effects Library” then select any effect and drop it in the timeline to apply it. You can change its properties in the “Inspector” panel.
Click the diamond icon on the right side of the property to start keyframing then change the value of that property to add keyframes at desired time period.
Export: Open the “Deliver” window, choose the desired settings then click “Add to Render Queue” to start exporting.
FXhome - Hitfilm Express:
It is available on Windows, Mac and Linux also.
If you are looking for a free but powerful video editor to edit your GoPro clips then Hitfilm Express can be the right choice for you. It is a free timeline-based editing software with professional-grade VFX tools. It is a timeline-based editor where you can add dozens of audio, videos, and text layers.
It has a composite shot sequence where you can do complex editing like editing 3D videos and elements, lights e.t.c. It has physic-base behaviors and effects also to enhance 3D compositing. For professional-level editing almost most of the effects and properties have keyframing options. It has different workspace modes to suit your editing needs.
It can also edit 360 videos recorded from your GoPro max. It has a “GoPro Lens Reframe” effect to adjust your 360 clips, but some 360 toolkits can only be available when you purchase Hitfilm pro or buy a 360 toolkit add-on. Similarly, you can purchase more add-ons according to your editing needs or you can purchase Hitfilm Pro to gain access to all add-ons and features. But can use these pro features for free but without exporting as exporting with a paid effect can give a watermark.
Hitfilm Pro:
Although Hitfilm express doesn’t give a watermark on export, but to use more features like 3D composition, LUTs, e.t.c you need to purchase add-ons, there are over 30+ add-ons available to purchase which you can purchase depending on your needs, but if you want to get all the features than its better to get your hands on Hitfilm Pro.
Pricing: Available for purchase at £ 309 or $ 388 for a lifetime license. With 12 months of free updates. It has 3 seat license which means It can run on 3 PCs simultaneously.
~ Features:
- It is a free editing software with no watermark.
- It can edit 3D videos and it can also import and edit 3D models and tracking data.
- It can edit 360 videos also.
- You can add effects and color grades as layers in the timeline also.
- Can add adjustment layers and create nested clips within nested clips to make complex editing easier.
- It has a motion track and locked-on stabilization features.
- Can do smooth keyframing and animation with the help of value graphs.
- It supports multi-cam editing also.
- Keyboard shortcuts make workflow quite easy and quick.
~ Cons:
- It has some playback issues while using 4K videos.
- It crashes sometimes, so it’s better to save the project frequently during editing.
- Hitfilm express doesn’t have a dark mode.
- Some common features are only available on the Pro version or add-ons.
~ Steps:
Import: Open “Hitfilm”, Select “New Project” to open a blank project then click “open” to open an existing file or click “new” to create a new project. Then set project settings on pop-up then and click “ok”.
Then click the “Media” tab on the top-left corner of the screen. Then select the “Import” button to import videos, images, audio, or 3d models. You can also import previously made composite shots.
Edit: Drag and drop media files from the media tab to the timeline. or click the “New” tab to create a “Composite shot” or a solid plane layer. Right-click on the left side of the timeline to insert or delete layers. On the left side of the timeline, you will find some basic tools located on the vertical bar to do simple tasks.
In the “Viewer” tab, on the left side of the playback screen, you can find tools for masking and adding text.
In the “Controls” tab, you can adjust the properties of clips and other features related to the clip like masking, track, blend, transform, e.t.c.
Create a “Composite shot” to do complex editing like 3D compositing. Or select multiple layers then right-click and select “make Composite shot” to combine them for easy editing. Double-click the composite shot to open its contents.
Effects: From the “Effects” tab drag and drop effects on the clip to add them. Some effects can be added as layers which can affect all the layers beneath it. Properties of these effects can be adjusted in the “Control” tab.
To do keyframing, Click the circle icon on the left side of the property to start keyframing then change the values of that property to add keyframes at desired time period.
Export: Click the “Export” icon then “Export now” located at the top right side of the timeline to open the export window. The export will start automatically.
Shotcut:
It is available on Windows, Mac and Linux.
If you are making videos from your GoPro or mobile phone just for fun that doesn’t require much editing then you can look for a free and simple video editor and “Shotcut” can be the right choice for this purpose.
It is a free and open-source video editor with many cool features to get your hands on. It doesn’t have any pro version. It is simple and easy to use but takes some time to understand. It supports multi-track timeline editing. It has a basic timeline design but you can customize your timeline to meet your editing needs. It has some good color grading options, you can also import your color luts. It has many cool features and effects. It supports 360 video editing and also has a few 360 video filters. It has audio effects also.
~ Features:
- All its features are for free and it doesn’t leave any watermark.
- It supports 4K resolution and a wide range of file formats.
- It also supports 360 video files.
- Has keyframing and chroma kry features.
- It has advanced color grading features.
- It provides standard animation and keyframing features.
~ Cons:
- It is a basic video editor and lacks some professional editing features.
- Have playback issues with 4K videos.
- It does have proper text editing tools.
- It is difficult to understand as its UI is different from other familiar video editors.
~ Steps:
Import: Open “Shot Cut” then click the “Open Files” button on the top-left corner of the window to import files.
Edit: Drag and drop clips on an empty timeline panel to add tracks and drag the clip from corners to trim them. Right-click on the left side of the timeline to add a video or an audio track. You will find a bunch of tools above the timeline to do some basic tasks.
You can choose from 6 different workspace designs (available in the top-right corner of the window) to suit your editing styles.
On top of the window, you will see a bunch of icons like Timeline, filter, project, and properties. e.t.c. In the properties tab, you can change the aspect ratio and speed of the clip.
Effects: Click the “Filters” icon on top of the window to open the filters menu, Click “+” above it to add filters. Double click a filter to add it to the selected clip, then click the filter to open its properties menu. You can also add text from here.
Click the “Keyframes” icon on top of the window to open the Keyframes window. Select the “clock” icon on the filters to start keyframing then change the values at a specific time to add keyframes. Click the “Timeline” icon to go back to the previous window.
Export: Click the “Export” button on the top of the screen. Select a preset or click the “Advanced” button to change export settings then click “Export File”.
Paid GoPro Video Editor for Mac:
If you are a professional athlete or a vlogger using GoPro for all of your contents and want to invest some money on paid video editors to improve your content. Then here we have mentioned some paid video editors worthy of your investment.
Apple - Final Cut Pro:
It is available for Mac only.
If you are an Apple enthusiastic person and want everything Apple, then why look for any other video editor when you can have a powerful video editor “Final cut pro” made by Apple. It is a paid but professional software that can raise your GoPro videos to the next level. Whether it’s a 360 video or a RAW file recorded from your GoPro or from the RED cinema camera, all can be edited smoothly inside Final Cut Pro. It has dozens of useful features that a professional video editor looks for like 3D tracking, Motion Graphics, Color Grading, Audio Mixing, Multi-cam editing e.t.c.
Pricing: It is a one-time purchase software available at $ 299.9 for a lifetime license and all its future updates can be downloaded free of cost.
~ Features:
- It supports up to 8K resolution.
- Support 360 and RAW video files.
- Edit videos in complete 360 and 3D spaces.
- Supports third-party video and audio plugins.
- Supports Multi-cam editing.
- Have professional color grading tools with HDR support.
- Its UI is easy to use.
~ Cons:
- It is designed for Apple devices only.
- Requires a powerful PC.
- Its UI is a bit different from other common video editors in the market.
- ~ Steps:
Import: Open “Final Cut Pro” then click the “Files” button on the top-left corner of the screen, then select “Project” to create a new project. In the “Files” menu, click “import” then “media” to import your media files. Here most of the work is done with Keyboard commands.
Edit: Drag and Drop clips on the timeline. In the viewer panel, press “I” and “O” to add input and output points then drag the clip to add only a specific part of the clip. Press “Cmd + B” to split the clip at the desired location. Or add the clips above to add the layer.
Click the “Text” icon on the top-left corner of the screen to open the text page. Choose from presets or import your own Text presets and drag them to the timeline. Click the text to open “Text Editor” on the left side of the screen.
Select multiple clips then Right-click and select “New Compound Clip” to combine them. Double-click the compound clip to edit its components.
Effects: Click 2 icons on the top-right side of the timeline to open the effects and transition panel. Drag and drop on the clip to use them. You can change their properties in the “Effects editor” tab located in the same place as “Text Editor”.
In the editor tab, click the diamond icon beside any property to start keyframing, then change its property to add keyframes at the desired time.
Press “Cmd + 6” to open the Color Grading tab, here you can color grade your clips.
Export: To export the edited video. Click “File” >> “Share” >> “Master file” to open export window. Choose the desired settings then click “Next” then “Save” to export the video.
Adobe - Premiere Pro:
It is available for both Windows and Mac.
Whether you are a content creator or not, if you use a DSLR or an action camera for the first time, then maybe the output wouldn’t meet your expectations. In order to make it good, you need a video editor. And if you will ask your gathering about a good video editor, most of them will recommend you Adobe Premiere Pro, because it is such a versatile and well-known software available in the market. It is a subscription-based video editor.
It is an industry-level software with many professional and advanced features. From beginner video editing to film compositing, all can be done in this software. Whether you have a 360 video or a 4K video in Raw format recorded from your GoPro, just import it into premiere pro and start editing. It has a downloadable “GoPro FX Reframe” plugin to edit your 360 videos. It has different panels designed to deal with specific parts of post-production such as the Effects panel, Graphics panel, Sound panel, Colour Grading panel, e.t.c.
~ Features:
- It supports up to 8K resolution.
- Have different panels to enhance different segments of post-production.
- Have an essential Effects panel to create motion effects and animations using keyframes.
- Supports hundreds of third-party extensions.
- Have useful features like warp stabilizer and denoiser.
- You can import or create your color LUTs.
- Have a creative cloud with 100 Gb of storage.
- The bundle also includes a mobile video editor and a stock library.
~ Cons:
- Real-time rendering. It will take some time to render before exporting if you work on a mid-range PC.
- Freezes or crashes sometimes.
- Cache data fill-up quickly and eats a lot of storage. (It’s better to clear it after every project)
Pricing: It is cloud-based software, therefore it can’t be purchased one time. It has a monthly subscription starting at $ 20.99/month. It includes “premiere rush” mobile video editor and 100 GB of cloud storage within the plan. It also has a “Creative cloud All apps” plan that includes all 30+ Softwares + 100Gb cloud storage along with premiere pro for $ 54.99 only. All plans also include Behance (adobe creative community), Adobe Fonts, and Adobe stock assets for free. Adobe also provides educational access at a much discounted price.
~ Steps:
Import: Open “Premiere Pro”. Click “New Project” to start with then Click the “Files” button on the top-left corner of the window then select the “Import files” button to import files. Or press “CTRL + I” to import files or drag your files from their location to premiere pro.
Edit: Drag and Drop the files to add them to the timeline. Drop a file above a clip to add as a layer. or drop over a clip to overwrite it. On the right side of the timeline, you can find a bunch of tools to do basic edits like trimming, splitting, speed ramping, masking, or adding text.
In the “Effects Control” tab you can transform the selected clip or change its properties.
Select multiple clips then right-click and select “make Nested clip” to combine them into a single clip for easy editing.
Slide between 8 different workspace styles designed for specific post-production tasks by clicking the buttons available on the top of the window.
Effects: Go to the “Effects” panel on the bottom-left window to apply an effect or transitions. Here you can find all audio, video, 2D, and 3D effects. Drag and Drop on a clip to apply it. Change the properties of these effects in the “Effects Control” panel.
To color grade, your clips move to the “Color” workspace. Here you will find all the color grading features: correction, curves, color wheels, creative tab, e.t.c. To import a LUT click the “creative tab” then click “Browse” to import a LUT.
Export: To Export go to the “Files” tab on top of the screen then select the “Export” button to open the export tab. Select the desired settings then click “Export”.
Power Director 365 :
It is available for both Windows and Mac.
If you are looking for a budget-friendly video editor that is powerful enough to edit your GoPro videos like a content creator then Power director can be the right choice for you. It has many unique and useful features. It has different plugins and design centers to do specific post-production tasks like Ad designer, Multicam editor, AI style plugins, e.t.c.
It also has a separate action cam center to fix or enhance action cam videos. IT also has chapter and subtitle rooms to add subtitles and chapters for your Youtube videos or films. It also has a vast stock and preset library to speed up your project.
Pricing: It has a subscription plan which is available at $69/year. It is now available at 30% off till 22nd May,2022.
~ Features:
- It supports 4K videos and a wide range of import formats.
- Have many built-in plugins and design centers.
- Supports Multi-cam editing.
- Have an action cam center to deal with action cam footage.
- Have separate aspect ratio mode for 360 videos.
- Also, have a chapter and subtitle room. many recording aspects of the video.
- Have a content-aware editing feature that detects the recording aspects.
- Can import presets and color LUTs.
- Have a vast stock library.
~ Cons:
- Have some playback issues with 4K videos. (create shadow files to overcome this issue to an extent).
- Its UI is a little bit complicated for beginners.
- Not ideal for fast pace editing.
~ Steps:
Import: Open Power director and a pop-up will appear, select desired aspect ratio then click “Full mode” to open the software. Or select 360 aspect ratio if you want to edit 360 videos.
Click the “Import Media” icon below the Files tab in the top-left corner of the window to import files or press “CTRL + Q” to import files.
Edit: Drag and drop files to add them to any desired layer in the timeline. Click the icon on the top left corner of the timeline to add layers. When you select a clip in the timeline, some tools appear on the top timeline. Select any specific tool to edit your selected clip. Or click the “Plugins” button on the top-left of the window to open a specific designer tab.
Double-click on the clip to open ‘PIP designer”. Here you will find all the editing tools to edit or animate your clip.
After selecting a clip, in the “Plugins” menu click the “Action Camera Center” button to open an edit tab, Here you can fix your GoPro videos.
Effects: On the top-left corner of the window in a vertical bar you will find all the effects material lile Project library, titles, effects, transitions, overlays, e.t.c. Simply just drag and drop them on the timeline to use them. Here you can also do audio mixing and add subtitles and chapters.
Double click a clip or an overlay element to open the designer window. Here you can customize the clips and overlays to enhance your project.
Export: Click the blue “Produce” button on top of the screen to export your edited file. Select the desired mode and file format and add an export destination, then click “Start” to start exporting.
Which One Should I Choose Free or Paid GoPro Video Editor?
You can choose free or paid softwares depending on your requirements and budget. If a free software meets your requirements then stay on it otherwise move towards a paid alternative. If you have a GoPro and you make videos just for fun then use a free and simple video editor. Even if you are an experienced video editor, I would recommend you to go for free video editors which I have mentioned above as they are quite powerful and professional software but if you are harvesting a good amount of money from this field then you can upgrade to pro versions of these free softwares or get a paid software from start. As almost all of these softwares are professional and can get your job done, so it’s better to choose one, which is comfortable for you to work on.
FAQs about GoPro Video Editing:
- Q) Does GoPro has its own video editor?
Yes, GoPro has its own video editor “Quik”. It is available on mobile phones and desktops both. It is simple and easy to use. It provides basic features to edit your video. But the main disadvantage of this desktop software is that it supports only GoPro videos, you can’t import files from other devices. Although this isn’t the issue with Quik mobile app, here you can import videos from other devices also.
- Q) Can I make videos for social media with a GoPro?
It was basically made for recording sports and action videos. But as the market is revolutionized and new models are released it has covered a wide range of the video industry like vlogging, travel and cooking videos e.t.c. As new models of GoPros are waterproof, you can get some amazing underwater shots for your Instagram.
- Q) What is GoPro media format?
GoPro export files in popular file format MP4. MP4 is the most common file format and is supported by almost all the video editors. While it is efficient and takes less storage but isn’t supported in many devices.
- Q) How do I transfer files from my GoPro to Mac?
You can transfer your GoPro files through 3 methods:
- Eject the SD card from your GoPro and connect it to your Mac using a SD card adapter to transfer files.
- Connect your GoPro to Mac through USB connector and use “iphoto” or any other photo importer to import files.
A Complete Guide to the Best Brand Story Videos
With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.
However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.
This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.
Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.
Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.
Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/
- Spotify - All Ears On You
- Airbnb - The Story of a Symbol of Belonging
- Apple - Chase
- Nike - Most Powerful Brand Story Videos
- Bells - Reader
- Dove - You’re More Beautiful Than You Think
- El Gordo - The Spanish Christmas Lottery Ad 2021
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Title: Applying and Creating Gif Background on Your Devices and Presentations Is Not Hard. Read Below to Learn How to Apply a GIF Background on All Devices
- Author: Chloe
- Created at : 2024-05-20 03:37:31
- Updated at : 2024-05-21 03:37:31
- Link: https://ai-editing-video.techidaily.com/applying-and-creating-gif-background-on-your-devices-and-presentations-is-not-hard-read-below-to-learn-how-to-apply-a-gif-background-on-all-devices/
- License: This work is licensed under CC BY-NC-SA 4.0.
