Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

How to Create an Alternate Reality Effect

Ditch boring one-dimensional videos and create a mesmerizing video with this alternative reality effect you can easily create using Wondershare Filmora.

This cool effect enables you to show a dream-like scene where two mirrored footages appear within the same frame using the Masking feature. But why stop there?

Keep reading to find out how you can use this style of effect to spice up your daily vlog bumper intro or even for your upcoming sci-fi content.

Preparing the footage

There are not many restrictions on preparing the footage for this effect. However, depending on the results you’re aiming for, you might need to consider a few things.

First, a wider view and some camera panning, or tilting will deliver a better result as it provides angle variations. This will later enhance the dynamic of the scene, making it feels even more uncanny.

Then, while you’re at it, you need to also figure out the purpose of the video itself. If you want to upload it to certain platforms where vertical videos are more popular, you will want to work on that as well. When you’re shooting your footage, make sure that you’re taking it at the correct angle that would fit the ratio you’re aiming for.

Last but not least, consider the length of the footage. If you’re planning to make a bumper video, you might want a quick yet comprehensive shot of the objects you want to highlight. You can always trim and adjust the timing later, but it is better to also plan it early.

Editing the video

If you have your footage or stock video ready, then you can start editing. Follow this simple step-by-step guide to create your own alternate reality using Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1: Drag and drop the video footage into the timeline - this will be the bottom part of the scene. Go to Effect > Utility > Image Mask. Drag and drop it onto the video footage.

Step 2: Adjust the mask by double-clicking the video footage. Go to Setting > Mask Setting and choose any shape you like. Set the feather number to 100.

Step 3: Scroll up the Setting > Transform. Adjust the position of the video footage on the x and y-axis to ensure that the mask shows the bottom of the landscape view. Click Ok.

Step 4: Drag and drop the same video footage onto the timeline next to the first video footage. Place an Image Mask as well on this footage. This will be the upper part of the scene.

Step 5: Double-click the second footage to open the Setting menu on the top left. Choose Transform > Vertical Flip.

Step 6: Scroll down the Setting menu to find the mask settings. Choose an opposing mask shape for this second footage then set the feather number to 100 as well.

Step 7: Adjust the video footage position by dragging the second footage to the second video track and aligning it with the first video footage.

Step 8: Double-click to open the Setting > Transform, then, adjust the x and y-axis numbers to ensure that the mask reveals only the top half of the landscape. Click Ok.

You can recheck the preview at this stage and just save it as it is if you’re already satisfied with the result. However, if you want a more dynamic alternate reality scene, continue reading to see advanced tips you can follow to make your video looks even more otherworldly.

Enhancing the effect with rotation keyframes

If you’re using stock videos or encountering limitations when making your footage, chances are your alternate reality is not looking as dynamic as you want it to be. Go all out by adding the rotation keyframes to the video footage so that the alternate reality looks more unreal.

Step 1: Double-click the video footage on the first video track to open the Animation Settings > Customize.

Step 2: Move the playhead to the beginning of the first video footage and add a keyframe by clicking on the Add button. Set the rotation of this keyframe at 0 and the scale at 100.

Step 3: Now move the playhead to the end of the video footage and add another keyframe. This time, set the rotation to 20 and adjust the scale number to 115.

Step 4: Do Steps 1 to 3 to the second video footage. Don’t forget to preview the result to see if both footages are rotated properly.

Your alternate reality is now more dynamic with more movement. You can also add more filters or effects to further enhance the sci-fi ambiance. Once you’re satisfied, you can export the file to a format that is compatible with your destination platform.

Conclusion

Wondershare Filmora aims to empower your inner video creator with its robust yet easy-to-use editing suite. You can easily mimic the scenes from the latest blockbuster superhero movies with some simple clicks.

Not only it offers a strapping video editing menu with simple visual effects plug-ins and beginner-friendly smart templates, but you can also access its rich royalty-free stock media library. You can operate the program on both Windows and Mac. Install the program and let it do wonders to your content.

Free Download For macOS 10.14 or later

Step 1: Drag and drop the video footage into the timeline - this will be the bottom part of the scene. Go to Effect > Utility > Image Mask. Drag and drop it onto the video footage.

Step 2: Adjust the mask by double-clicking the video footage. Go to Setting > Mask Setting and choose any shape you like. Set the feather number to 100.

Step 3: Scroll up the Setting > Transform. Adjust the position of the video footage on the x and y-axis to ensure that the mask shows the bottom of the landscape view. Click Ok.

Step 4: Drag and drop the same video footage onto the timeline next to the first video footage. Place an Image Mask as well on this footage. This will be the upper part of the scene.

Step 5: Double-click the second footage to open the Setting menu on the top left. Choose Transform > Vertical Flip.

Step 6: Scroll down the Setting menu to find the mask settings. Choose an opposing mask shape for this second footage then set the feather number to 100 as well.

Step 7: Adjust the video footage position by dragging the second footage to the second video track and aligning it with the first video footage.

Step 8: Double-click to open the Setting > Transform, then, adjust the x and y-axis numbers to ensure that the mask reveals only the top half of the landscape. Click Ok.

You can recheck the preview at this stage and just save it as it is if you’re already satisfied with the result. However, if you want a more dynamic alternate reality scene, continue reading to see advanced tips you can follow to make your video looks even more otherworldly.

Enhancing the effect with rotation keyframes

If you’re using stock videos or encountering limitations when making your footage, chances are your alternate reality is not looking as dynamic as you want it to be. Go all out by adding the rotation keyframes to the video footage so that the alternate reality looks more unreal.

Step 1: Double-click the video footage on the first video track to open the Animation Settings > Customize.

Step 2: Move the playhead to the beginning of the first video footage and add a keyframe by clicking on the Add button. Set the rotation of this keyframe at 0 and the scale at 100.

Step 3: Now move the playhead to the end of the video footage and add another keyframe. This time, set the rotation to 20 and adjust the scale number to 115.

Step 4: Do Steps 1 to 3 to the second video footage. Don’t forget to preview the result to see if both footages are rotated properly.

Your alternate reality is now more dynamic with more movement. You can also add more filters or effects to further enhance the sci-fi ambiance. Once you’re satisfied, you can export the file to a format that is compatible with your destination platform.

Conclusion

Wondershare Filmora aims to empower your inner video creator with its robust yet easy-to-use editing suite. You can easily mimic the scenes from the latest blockbuster superhero movies with some simple clicks.

Not only it offers a strapping video editing menu with simple visual effects plug-ins and beginner-friendly smart templates, but you can also access its rich royalty-free stock media library. You can operate the program on both Windows and Mac. Install the program and let it do wonders to your content.

How to Create Glowing Edge Effect in TikTok Dancing Video

Preparation

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

• How to add a glowing edge effect on any video you want
• How to add other effects to clips in Filmora
• Edit the settings and features of these effects and make them more unique

Free Download Free Download

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

• How to add a glowing edge effect on any video you want
• How to add other effects to clips in Filmora
• Edit the settings and features of these effects and make them more unique

Free Download Free Download

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

• How to add a glowing edge effect on any video you want
• How to add other effects to clips in Filmora
• Edit the settings and features of these effects and make them more unique

Free Download Free Download

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

• How to add a glowing edge effect on any video you want
• How to add other effects to clips in Filmora
• Edit the settings and features of these effects and make them more unique

Free Download Free Download

Best 10 Tools To Make Quiz Videos

Nowadays, quiz videos are frequently used in different scenarios, such as business education, academic research, and social media, as they play an essential role in teaching, presenting, and covering many other aspects.

But how to make quiz videos for YouTube? To answer this, we’ve provided a list of the 10 best YouTube video quiz makers.

Let’s get started with our review without any further delay!

1. Camtasia
2. Kaltura
3. iSpring QuizMaker

• Best 7 Online Quiz Video Makers

1. Drimify
2. EducaPlay
3. Flexclip
4. Edpuzzle
5. Panopto
6. Canva
7. Flexiquiz

• Bonus Tips: How To Make A General Knowledge Quiz Video In Filmora?

Part I. 4 Tips To Make A Quiz Video

Here are three tips to help you make a quiz video that will engage your audience and get them to participate.

1. The Order Of Quiz Questions

The first tip is to make sure you order your quiz questions correctly. You don’t want to start with the easy ones and then gradually get harder - this will make your quiz too easy and boring.

Instead, start with the most challenging questions and then work your way down to keep your audience engaged and challenged throughout the video.

2. Valid bases for questions

Make sure you have a valid basis for your questions. This means researching and ensuring that they are based on factual information.

3. Clear questions and answers

Keep your questions short, to the point, clear, and grammatically correct. Also, avoid jargon, slang, or “trick” questions in your quiz designed to trip up your viewers. This will help ensure that your audience understands them and can answer correctly.

4. Check out the final work

Always ensure that you check your final work before posting it on YouTube. Avoid misspelled characters or confusing sentences, and add an element of fun to make your quiz interesting.

Part II. Best 3 Quiz Video Makers On Desktops

Here are the 3 best YouTube video quiz makers available for desktops that can help you make exciting quizzes every time:

1.Camtasia

Price: US$299.99 per user.

Support System: Windows and macOS

Camtasia is an all-in-one video editor and screen recorder that can enable you to create fun and engaging quizzes on your Windows or Mac system. You can use this software to test viewer knowledge, gauge interest in a topic, or collect grades using unlimited surveys, true/false, or other types of content.

Pros

• Offers 30 answers per question
• Provides quiz scores through Camtasia Quiz Service
• Supports grading or upgrading the quiz
• Unlimited surveys, fill-in-the-blanks, and questions
• Easy to use

Cons

• Extremely expensive

2.Kaltura

Price: Free trial and quote-based pricing plan

Support System: Chrome, Safari, iOS, and Android

With Kaltura, founded by Ron Yekutiel, you can enhance your educational videos by adding a quiz to improve the learning experience. The platform also allows you to measure the participants’ understanding/interest and assess their comprehension through grade book integration.

Pros

• Easy-to-use creator interface
• Enable you to create quizzes in multiple formats, including true/false, MCQs, and reflection points
• Features mobile playback
• Can record from PowerPoint and webcam simultaneously
• Integrated with the Kaltura video player
• Supports unlimited questions

Cons

• Customer support is not up to the par

3.iSpring QuizMaker

Price: 14 days free trial and $370/year

Support System: Windows

iSpring QuizMaker is a powerful and easy-to-use desktop video quiz maker that lets you quickly design graded quizzes and surveys. With its intuitive interface, both professionals and newbies can create assessments with multiple question types, add multimedia, and randomize questions that can be published to LMS or the web.

Pros

• Lets you add media files to the quiz
• Excellent UI and easy-to-use
• Can publish to mobile-ready HTML5 content
• Compatible with most LMS systems
• Works with PowerPoint interface

Cons

• Only available for Windows

Part III. Best 7 Online Quiz Video Makers

Compared with desktop software programs, online quiz video makers are more convenient and can be accessed on multiple devices such as Windows PC, Mac System, iOS, and Android devices.

Therefore, we’ve compiled a list of the 7 best online video quiz makers to help you pick one that best suits your questioning requirements.

1. Drimify

Price: $119/per application and $179 per month

Priced at $119 per application, Drimify is an interactive HTML5 content-creation platform offering robust video quiz-making capabilities. The tool is super easy-to-use and helps you create, integrate, and share quizzes within minutes.

Pros

• Offers all forms of interactive formats to create quizzes, surveys, and personality tests
• Lets you analyze your quiz stats
• Supports data export
• Rated as 4.9 on Capterra
• Free demos are available

Cons

• Not much customizable

2.EducaPlay

Price: Free and 4.00 ERU per month

EducaPlay - a free educational games-generating web platform where you can quickly design quizzes with multiple choice, true/false, and fill-in-the-blank questions. You can also add images, videos, and audio to your assessments to make them more engaging.

Pros

• Free to use
• Can create educational games
• Supports map quizzes, video quizzes, and riddles
• Affordable pricing plan
• Easy integration with Google Classroom, Microsoft Team, and Canvas

Cons

• Some features are limited in their use

3.Flexclip

Price: Free

Flexclip is a robust online video editor that offers a free video quiz maker, having stylish fonts, text overlays, royalty-free stock images, backgrounds, and preset video quiz templates for you to use.

To create a quiz, you only need to follow three main steps: Add a media file, customize the content, and finally, export your file in various formats or share it online directly.

Pros

• Free to use
• Intuitive user interface
• Quick file export and sharing feature
• Extensive media library and preset templates
• Text animations and overlays

Cons

• Offers only basic editing tools

4.Edpuzzle

Price: 100% free for students and teachers

Making quizzes was never as simple and easy before as with the Edpuzzle platform. This free assessment-centered web tool lets you create interactive video quizzes that can be quickly integrated into the LMS or shared online.

Pros

• Free to use
• Quickly integrates with LMS
• Flexible and self-paced
• Data-driven and provides instant feedback on responses

Cons

• Experiences glitches while integrating with Canvas

5.Panopto

Price: Free and $14.99/month

Panopto is trusted by several universities and other educational institutes for designing educational content. This online tool offers video content management, visual classrooms, video accessibility, screen recording, video editing, and interactive online video quiz-making capabilities.

Pros

• Interactive and flexible quizzes
• Lets you create MCQs, true/false, and checkboxes
• Has an excellent online video editor
• Quick and simple configuration
• Instant assessment feedback

Cons

• Confusing interface for beginners

6.Canva

Price: Free

Creating quizzes with Canva is simple and easy because the platform offers a wide range of templates, simple customization tools, royalty-free images, and other media files, as well as various text styles and fonts. Furthermore, you can quickly export and share your quiz file in different formats.

Pros

• Free and easy-to-use
• Professionally designed templates
• Highly customizable
• Royalty-free media files, stickers, and graphics
• Available for desktop and smartphones

Cons

• Adds a watermark to some files

7.Flexiquiz

Price: Free, paid plans start from $180/year

FlexiQuiz is a cloud-based solution for creating, sharing, and grading quizzes in one app. The platform offers auto-grading, test scheduling, powerful reports, timed test, and many more robust features.

Pros

• Real-time powerful results and live analytics
• Automatically quiz assign completion certificate
• Access from anywhere
• Offers public and private tests
• Comes with advanced configuration options

Cons

• Some features are limited in the free version

Bonus Tips: How To Make A General Knowledge Quiz Video In Filmora?

Do you want to add a little extra excitement to your quiz videos with more effects and animations? We’ll recommend using Wondershare Filmora to enhance your content.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Here’s a complete step-by-step guide to using Filmora to make a general knowledge quiz video:

Step1 Upload Your Materials

Gather your quiz questions and answers and launch the Filmora software on your PC/laptop. Click “Create New Project,” upload your video and drop it in the timeline.

Step2 Make An Intro

Now, to create an intro, select the template you want from the “Media” tab and drop it in the timeline. Go to the “Titles” tab, select and drop the text style in the timeline.

Click the titles track in the timeline, add the intro text telling the audience your quiz’s topic, and set the text color and font. Click “OK” to apply the changes.

Step3 Add A Quiz To The Timeline

Next, use the “Titles” tab to start adding questions and answers to the quiz background video, and make sure to adjust the display time.

Step4 Increase Interactivity In Your Quiz Video

Head to the “Transition” tab and add an effect to your video for a smooth transition. You can also add animations, effects, and countdown elements to make your quiz more engaging.

Step5 Repeat The Process And Export Your Final Video

Repeat the process until you complete creating your quiz and click the “Export” icon. You can save the file on your device or export it directly to your YouTube channel.

Conclusion

In this guide, we’ve provided a comprehensive review of the 3 best desktop video quiz makers and the 7 best online quiz tools. We’ve discussed what they are, their prices, pros, and cons to assist you in selecting the best one.

We’ve also recommended Filmora to enhance your quiz videos and add an extra flair to keep your audience interested until the end.

Hopefully, you’ve enjoyed reading this review and can now decide which software program or online tool to create interactive quiz videos.

• Drimify
• EducaPlay
• Flexclip
• Edpuzzle
• Panopto
• Canva
• Flexiquiz
• Bonus Tips: How To Make A General Knowledge Quiz Video In Filmora?

Part I. 4 Tips To Make A Quiz Video

Here are three tips to help you make a quiz video that will engage your audience and get them to participate.

1. The Order Of Quiz Questions

The first tip is to make sure you order your quiz questions correctly. You don’t want to start with the easy ones and then gradually get harder - this will make your quiz too easy and boring.

Instead, start with the most challenging questions and then work your way down to keep your audience engaged and challenged throughout the video.

2. Valid bases for questions

Make sure you have a valid basis for your questions. This means researching and ensuring that they are based on factual information.

3. Clear questions and answers

Keep your questions short, to the point, clear, and grammatically correct. Also, avoid jargon, slang, or “trick” questions in your quiz designed to trip up your viewers. This will help ensure that your audience understands them and can answer correctly.

4. Check out the final work

Always ensure that you check your final work before posting it on YouTube. Avoid misspelled characters or confusing sentences, and add an element of fun to make your quiz interesting.

Part II. Best 3 Quiz Video Makers On Desktops

Here are the 3 best YouTube video quiz makers available for desktops that can help you make exciting quizzes every time:

1.Camtasia

Price: US$299.99 per user.

Support System: Windows and macOS

Camtasia is an all-in-one video editor and screen recorder that can enable you to create fun and engaging quizzes on your Windows or Mac system. You can use this software to test viewer knowledge, gauge interest in a topic, or collect grades using unlimited surveys, true/false, or other types of content.

Pros

• Offers 30 answers per question
• Provides quiz scores through Camtasia Quiz Service
• Supports grading or upgrading the quiz
• Unlimited surveys, fill-in-the-blanks, and questions
• Easy to use

Cons

• Extremely expensive

2.Kaltura

Price: Free trial and quote-based pricing plan

Support System: Chrome, Safari, iOS, and Android

With Kaltura, founded by Ron Yekutiel, you can enhance your educational videos by adding a quiz to improve the learning experience. The platform also allows you to measure the participants’ understanding/interest and assess their comprehension through grade book integration.

Pros

• Easy-to-use creator interface
• Enable you to create quizzes in multiple formats, including true/false, MCQs, and reflection points
• Features mobile playback
• Can record from PowerPoint and webcam simultaneously
• Integrated with the Kaltura video player
• Supports unlimited questions

Cons

• Customer support is not up to the par

3.iSpring QuizMaker

Price: 14 days free trial and $370/year

Support System: Windows

iSpring QuizMaker is a powerful and easy-to-use desktop video quiz maker that lets you quickly design graded quizzes and surveys. With its intuitive interface, both professionals and newbies can create assessments with multiple question types, add multimedia, and randomize questions that can be published to LMS or the web.

Pros

• Lets you add media files to the quiz
• Excellent UI and easy-to-use
• Can publish to mobile-ready HTML5 content
• Compatible with most LMS systems
• Works with PowerPoint interface

Cons

• Only available for Windows

Part III. Best 7 Online Quiz Video Makers

Compared with desktop software programs, online quiz video makers are more convenient and can be accessed on multiple devices such as Windows PC, Mac System, iOS, and Android devices.

Therefore, we’ve compiled a list of the 7 best online video quiz makers to help you pick one that best suits your questioning requirements.

1. Drimify

Price: $119/per application and $179 per month

Priced at $119 per application, Drimify is an interactive HTML5 content-creation platform offering robust video quiz-making capabilities. The tool is super easy-to-use and helps you create, integrate, and share quizzes within minutes.

Pros

• Offers all forms of interactive formats to create quizzes, surveys, and personality tests
• Lets you analyze your quiz stats
• Supports data export
• Rated as 4.9 on Capterra
• Free demos are available

Cons

• Not much customizable

2.EducaPlay

Price: Free and 4.00 ERU per month

EducaPlay - a free educational games-generating web platform where you can quickly design quizzes with multiple choice, true/false, and fill-in-the-blank questions. You can also add images, videos, and audio to your assessments to make them more engaging.

Pros

• Free to use
• Can create educational games
• Supports map quizzes, video quizzes, and riddles
• Affordable pricing plan
• Easy integration with Google Classroom, Microsoft Team, and Canvas

Cons

• Some features are limited in their use

3.Flexclip

Price: Free

Flexclip is a robust online video editor that offers a free video quiz maker, having stylish fonts, text overlays, royalty-free stock images, backgrounds, and preset video quiz templates for you to use.

To create a quiz, you only need to follow three main steps: Add a media file, customize the content, and finally, export your file in various formats or share it online directly.

Pros

• Free to use
• Intuitive user interface
• Quick file export and sharing feature
• Extensive media library and preset templates
• Text animations and overlays

Cons

• Offers only basic editing tools

4.Edpuzzle

Price: 100% free for students and teachers

Making quizzes was never as simple and easy before as with the Edpuzzle platform. This free assessment-centered web tool lets you create interactive video quizzes that can be quickly integrated into the LMS or shared online.

Pros

• Free to use
• Quickly integrates with LMS
• Flexible and self-paced
• Data-driven and provides instant feedback on responses

Cons

• Experiences glitches while integrating with Canvas

5.Panopto

Price: Free and $14.99/month

Panopto is trusted by several universities and other educational institutes for designing educational content. This online tool offers video content management, visual classrooms, video accessibility, screen recording, video editing, and interactive online video quiz-making capabilities.

Pros

• Interactive and flexible quizzes
• Lets you create MCQs, true/false, and checkboxes
• Has an excellent online video editor
• Quick and simple configuration
• Instant assessment feedback

Cons

• Confusing interface for beginners

6.Canva

Price: Free

Creating quizzes with Canva is simple and easy because the platform offers a wide range of templates, simple customization tools, royalty-free images, and other media files, as well as various text styles and fonts. Furthermore, you can quickly export and share your quiz file in different formats.

Pros

• Free and easy-to-use
• Professionally designed templates
• Highly customizable
• Royalty-free media files, stickers, and graphics
• Available for desktop and smartphones

Cons

• Adds a watermark to some files

7.Flexiquiz

Price: Free, paid plans start from $180/year

FlexiQuiz is a cloud-based solution for creating, sharing, and grading quizzes in one app. The platform offers auto-grading, test scheduling, powerful reports, timed test, and many more robust features.

Pros

• Real-time powerful results and live analytics
• Automatically quiz assign completion certificate
• Access from anywhere
• Offers public and private tests
• Comes with advanced configuration options

Cons

• Some features are limited in the free version

Bonus Tips: How To Make A General Knowledge Quiz Video In Filmora?

Do you want to add a little extra excitement to your quiz videos with more effects and animations? We’ll recommend using Wondershare Filmora to enhance your content.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Here’s a complete step-by-step guide to using Filmora to make a general knowledge quiz video:

Step1 Upload Your Materials

Gather your quiz questions and answers and launch the Filmora software on your PC/laptop. Click “Create New Project,” upload your video and drop it in the timeline.

Step2 Make An Intro

Now, to create an intro, select the template you want from the “Media” tab and drop it in the timeline. Go to the “Titles” tab, select and drop the text style in the timeline.

Click the titles track in the timeline, add the intro text telling the audience your quiz’s topic, and set the text color and font. Click “OK” to apply the changes.

Step3 Add A Quiz To The Timeline

Next, use the “Titles” tab to start adding questions and answers to the quiz background video, and make sure to adjust the display time.

Step4 Increase Interactivity In Your Quiz Video

Head to the “Transition” tab and add an effect to your video for a smooth transition. You can also add animations, effects, and countdown elements to make your quiz more engaging.

Step5 Repeat The Process And Export Your Final Video

Repeat the process until you complete creating your quiz and click the “Export” icon. You can save the file on your device or export it directly to your YouTube channel.

Conclusion

In this guide, we’ve provided a comprehensive review of the 3 best desktop video quiz makers and the 7 best online quiz tools. We’ve discussed what they are, their prices, pros, and cons to assist you in selecting the best one.

We’ve also recommended Filmora to enhance your quiz videos and add an extra flair to keep your audience interested until the end.

Hopefully, you’ve enjoyed reading this review and can now decide which software program or online tool to create interactive quiz videos.

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