Denoise a Video in Adobe Premiere Pro – Audio and Video Noise Removal

What’s the key to our success? And what’s the process that it takes us? How can we attract audiences and guarantee the viewers’ transition to loyalty? – these are the questions that people in the professions connected to the technology should ask. There is no recipe, but at least, we know what NOT to do – DO NOT create bad content! You will never have a desired amount of listeners for your podcasts if the voice of the actor or noise of the whole track is annoying, you will struggle to have success on Youtube if your shots are unpleasant to watch, and the list goes on – there are just too many things you should not do!

But sometimes bad quality just happens. It happens when you know you have a problem and it happens when you think everything is going well in producing. You might come back from the production and find out that every shot you took had bad lightning, or there was an almost naked guy running on the background, or there is a noise on the background that just makes the whole experience of watching and listening not worthwhile! This might be something that sinks your heart…

But the mistakes we make don’t ensure that there has been a verdict cast for our failure. Nowadays, the will is everything – if you are really willing to make something work, you will just have to find the right tools, and learn a little about them, and, Voila! – Maybe you can turn bad into something good? Unacceptable into something acceptable? Annoying into interesting, and unpleasant into enjoyable?

This is called EDITING. And Editing covers different, almost endless days – too many computer programs, too many tools, too many opportunities to modify almost anything you want to make look and sound better - All of this feels like magic!

Among many instruments and techniques, there is one thing called denoising, with two different meaning. You might find noise in two areas – video and audio. Audio denoising means to remove or reduce the background noise, such as air conditioner hum, someone screaming from far away, birds chirping, the waves, etc. the noise in photo and video terms means that the scene we are looking at is grainy and makes watching the scene a little more difficult, with a less clear picture. And whenever these kind of things appear, mostly out of the blue, – because no one wants to take a bad video or record a bad voice-over, - our magical tools and abilities come to play…

One of those is called Adobe Premiere Pro, using for video editing, viewed as the most sophisticated video editor software. So, in this article, we will learn how to handle bot noise-s – in video as well as audio terms, and how to create a better viewer/listener experience in this very program. Lastly, we’ll touch upon an alternative for background noise removal, so, there’s nothing left but tuning in!

Video denoising in Adobe Premiere Pro

Reducing the noise in the video in this software can be achieved through using effect which is called Median. Before discovering it, without any doubt, we need to add our footage into the Timeline in Premiere Pro. Then, we can proceed to finding the Effects Panel, where our wanted Median can be found – just drag and drop the effect to your clip.

In order to make sure that the Median touches the grainiest parts of the whole clip, we need to use something called masks. In the Effects Control panel, we can select the mask shape for our clip –either choose rectangle, circle, or pen tool. Pen tool is something with which we move the Mask around the screen and resize it to include the desired area and cover it.

Changing Feather setting to 100 will make sure that the effect loses a visible edge and there is some smoothness added to those edges.

There might be the need to repeat this process and create several masks, if that means to have covered all of the grainy area of the scene.

Lastly, tom reduce the noise, adjusting the effect settings is needed.

Technically, what the Median effect does is just blurring the graininess, not exactly “taking it away”. And if we play with the Radius settings there, we can find our desired look!

How to remove background noise in Adobe Premiere Pro

Removing background noise in Adobe Premiere Pro can be a pretty simple process and lead to much better results. First of all, of course, import the desired material into your software so you can see the video and audio in the sequence visually. After having the project set up, you will need to find the Efffects Panel, which might be hidden a little, but it must be on the left and bottom of the program layout; or, you can find it on the top, in the navbar.

After having located the Effects panel, go for the search bar and type: denoise, and you’ll see that DeNoise effect is under Audio Effects.

You hold onto the effect, drag and drop it on the audio track in the timeline itself! Then, you just click on the audio in the sequence and on the top right Effect Controls will appear, which we need to concentrate on. You will scroll down a little there and below Audio notice: fx DeNoise, where you hit on the Edit button. This will open the Clip Fx Editor for the Audio denoising.

Basically, it only has one, Amount scale, and if you drag the slider of it to the right at 100%, it will remove the whole noise, but setting it on 0% will not remove any noise at all. So, you need to choose your preferred percentage! Just listen what is acceptable for you, but the general suggestion here would be that you can choose as high percent as you want, but if the effect starts taking out the voice and actually wanted parts, then you will have to stop and keep it that way. So, that’s actually it!

Bonus tip: how to remove audio noise in video with Wondershare Filmora

What we have promised in the beginning in the video, we like to offer now – the alternative to reduce or remove audio noise in the video is called Wondershare Filmora, which functions in a very simple way. So, we can start using these guides:

Drag and drop your video into the timeline. Right-clicking on the video and hitting Detach Audio will enable us to separate audio and video from one another, getting us a chance to work on them individually.

Double-click on the audio track shows the editing panel, where we see Remove background noise – choosing this option removes the noise!

Though, there is another way to do this too. If you don’t want to detach the audio, then first, double-click on the video clip in the timeline and when the editing panel opens, switch to Audio. If you check the box next to Remove background noise, you will see that there are three levels – weak, mid, and strong, which determine the strength of how toe noise is going to be reduced. Choosing one of them is up to you!

In case you find that the voice sounds a little robotics, you’ll need to make it sound more natural, of course. For it, you will need to click Customize, which will take you into the Customize Equalizer department.

The low tunes are on the left, while the highs are on the right. Background noises are often the low ones, so we better lower them even more, but we would raise the middle ones to achieve a natural sound.

And, that’s it – you are done with audio background noise removal!

So, in this article, we learned how to remove the video noise and grain and audio background noise using the software Adobe Premire Pro, while we also discussed how to do the latter using Wondershare Filmora – hope you can start using your new knowledge and tools very soon and create the content you never thought you could have created!

In order to make sure that the Median touches the grainiest parts of the whole clip, we need to use something called masks. In the Effects Control panel, we can select the mask shape for our clip –either choose rectangle, circle, or pen tool. Pen tool is something with which we move the Mask around the screen and resize it to include the desired area and cover it.

Changing Feather setting to 100 will make sure that the effect loses a visible edge and there is some smoothness added to those edges.

There might be the need to repeat this process and create several masks, if that means to have covered all of the grainy area of the scene.

Lastly, tom reduce the noise, adjusting the effect settings is needed.

Technically, what the Median effect does is just blurring the graininess, not exactly “taking it away”. And if we play with the Radius settings there, we can find our desired look!

How to remove background noise in Adobe Premiere Pro

Removing background noise in Adobe Premiere Pro can be a pretty simple process and lead to much better results. First of all, of course, import the desired material into your software so you can see the video and audio in the sequence visually. After having the project set up, you will need to find the Efffects Panel, which might be hidden a little, but it must be on the left and bottom of the program layout; or, you can find it on the top, in the navbar.

After having located the Effects panel, go for the search bar and type: denoise, and you’ll see that DeNoise effect is under Audio Effects.

You hold onto the effect, drag and drop it on the audio track in the timeline itself! Then, you just click on the audio in the sequence and on the top right Effect Controls will appear, which we need to concentrate on. You will scroll down a little there and below Audio notice: fx DeNoise, where you hit on the Edit button. This will open the Clip Fx Editor for the Audio denoising.

Basically, it only has one, Amount scale, and if you drag the slider of it to the right at 100%, it will remove the whole noise, but setting it on 0% will not remove any noise at all. So, you need to choose your preferred percentage! Just listen what is acceptable for you, but the general suggestion here would be that you can choose as high percent as you want, but if the effect starts taking out the voice and actually wanted parts, then you will have to stop and keep it that way. So, that’s actually it!

Bonus tip: how to remove audio noise in video with Wondershare Filmora

What we have promised in the beginning in the video, we like to offer now – the alternative to reduce or remove audio noise in the video is called Wondershare Filmora, which functions in a very simple way. So, we can start using these guides:

Drag and drop your video into the timeline. Right-clicking on the video and hitting Detach Audio will enable us to separate audio and video from one another, getting us a chance to work on them individually.

Double-click on the audio track shows the editing panel, where we see Remove background noise – choosing this option removes the noise!

Though, there is another way to do this too. If you don’t want to detach the audio, then first, double-click on the video clip in the timeline and when the editing panel opens, switch to Audio. If you check the box next to Remove background noise, you will see that there are three levels – weak, mid, and strong, which determine the strength of how toe noise is going to be reduced. Choosing one of them is up to you!

In case you find that the voice sounds a little robotics, you’ll need to make it sound more natural, of course. For it, you will need to click Customize, which will take you into the Customize Equalizer department.

The low tunes are on the left, while the highs are on the right. Background noises are often the low ones, so we better lower them even more, but we would raise the middle ones to achieve a natural sound.

And, that’s it – you are done with audio background noise removal!

So, in this article, we learned how to remove the video noise and grain and audio background noise using the software Adobe Premire Pro, while we also discussed how to do the latter using Wondershare Filmora – hope you can start using your new knowledge and tools very soon and create the content you never thought you could have created!

In order to make sure that the Median touches the grainiest parts of the whole clip, we need to use something called masks. In the Effects Control panel, we can select the mask shape for our clip –either choose rectangle, circle, or pen tool. Pen tool is something with which we move the Mask around the screen and resize it to include the desired area and cover it.

Changing Feather setting to 100 will make sure that the effect loses a visible edge and there is some smoothness added to those edges.

There might be the need to repeat this process and create several masks, if that means to have covered all of the grainy area of the scene.

Lastly, tom reduce the noise, adjusting the effect settings is needed.

Technically, what the Median effect does is just blurring the graininess, not exactly “taking it away”. And if we play with the Radius settings there, we can find our desired look!

How to remove background noise in Adobe Premiere Pro

Removing background noise in Adobe Premiere Pro can be a pretty simple process and lead to much better results. First of all, of course, import the desired material into your software so you can see the video and audio in the sequence visually. After having the project set up, you will need to find the Efffects Panel, which might be hidden a little, but it must be on the left and bottom of the program layout; or, you can find it on the top, in the navbar.

After having located the Effects panel, go for the search bar and type: denoise, and you’ll see that DeNoise effect is under Audio Effects.

You hold onto the effect, drag and drop it on the audio track in the timeline itself! Then, you just click on the audio in the sequence and on the top right Effect Controls will appear, which we need to concentrate on. You will scroll down a little there and below Audio notice: fx DeNoise, where you hit on the Edit button. This will open the Clip Fx Editor for the Audio denoising.

Basically, it only has one, Amount scale, and if you drag the slider of it to the right at 100%, it will remove the whole noise, but setting it on 0% will not remove any noise at all. So, you need to choose your preferred percentage! Just listen what is acceptable for you, but the general suggestion here would be that you can choose as high percent as you want, but if the effect starts taking out the voice and actually wanted parts, then you will have to stop and keep it that way. So, that’s actually it!

Bonus tip: how to remove audio noise in video with Wondershare Filmora

What we have promised in the beginning in the video, we like to offer now – the alternative to reduce or remove audio noise in the video is called Wondershare Filmora, which functions in a very simple way. So, we can start using these guides:

Drag and drop your video into the timeline. Right-clicking on the video and hitting Detach Audio will enable us to separate audio and video from one another, getting us a chance to work on them individually.

Double-click on the audio track shows the editing panel, where we see Remove background noise – choosing this option removes the noise!

Though, there is another way to do this too. If you don’t want to detach the audio, then first, double-click on the video clip in the timeline and when the editing panel opens, switch to Audio. If you check the box next to Remove background noise, you will see that there are three levels – weak, mid, and strong, which determine the strength of how toe noise is going to be reduced. Choosing one of them is up to you!

In case you find that the voice sounds a little robotics, you’ll need to make it sound more natural, of course. For it, you will need to click Customize, which will take you into the Customize Equalizer department.

The low tunes are on the left, while the highs are on the right. Background noises are often the low ones, so we better lower them even more, but we would raise the middle ones to achieve a natural sound.

And, that’s it – you are done with audio background noise removal!

So, in this article, we learned how to remove the video noise and grain and audio background noise using the software Adobe Premire Pro, while we also discussed how to do the latter using Wondershare Filmora – hope you can start using your new knowledge and tools very soon and create the content you never thought you could have created!

In order to make sure that the Median touches the grainiest parts of the whole clip, we need to use something called masks. In the Effects Control panel, we can select the mask shape for our clip –either choose rectangle, circle, or pen tool. Pen tool is something with which we move the Mask around the screen and resize it to include the desired area and cover it.

Changing Feather setting to 100 will make sure that the effect loses a visible edge and there is some smoothness added to those edges.

There might be the need to repeat this process and create several masks, if that means to have covered all of the grainy area of the scene.

Lastly, tom reduce the noise, adjusting the effect settings is needed.

Technically, what the Median effect does is just blurring the graininess, not exactly “taking it away”. And if we play with the Radius settings there, we can find our desired look!

How to remove background noise in Adobe Premiere Pro

Removing background noise in Adobe Premiere Pro can be a pretty simple process and lead to much better results. First of all, of course, import the desired material into your software so you can see the video and audio in the sequence visually. After having the project set up, you will need to find the Efffects Panel, which might be hidden a little, but it must be on the left and bottom of the program layout; or, you can find it on the top, in the navbar.

After having located the Effects panel, go for the search bar and type: denoise, and you’ll see that DeNoise effect is under Audio Effects.

You hold onto the effect, drag and drop it on the audio track in the timeline itself! Then, you just click on the audio in the sequence and on the top right Effect Controls will appear, which we need to concentrate on. You will scroll down a little there and below Audio notice: fx DeNoise, where you hit on the Edit button. This will open the Clip Fx Editor for the Audio denoising.

Basically, it only has one, Amount scale, and if you drag the slider of it to the right at 100%, it will remove the whole noise, but setting it on 0% will not remove any noise at all. So, you need to choose your preferred percentage! Just listen what is acceptable for you, but the general suggestion here would be that you can choose as high percent as you want, but if the effect starts taking out the voice and actually wanted parts, then you will have to stop and keep it that way. So, that’s actually it!

Bonus tip: how to remove audio noise in video with Wondershare Filmora

What we have promised in the beginning in the video, we like to offer now – the alternative to reduce or remove audio noise in the video is called Wondershare Filmora, which functions in a very simple way. So, we can start using these guides:

Drag and drop your video into the timeline. Right-clicking on the video and hitting Detach Audio will enable us to separate audio and video from one another, getting us a chance to work on them individually.

Double-click on the audio track shows the editing panel, where we see Remove background noise – choosing this option removes the noise!

Though, there is another way to do this too. If you don’t want to detach the audio, then first, double-click on the video clip in the timeline and when the editing panel opens, switch to Audio. If you check the box next to Remove background noise, you will see that there are three levels – weak, mid, and strong, which determine the strength of how toe noise is going to be reduced. Choosing one of them is up to you!

In case you find that the voice sounds a little robotics, you’ll need to make it sound more natural, of course. For it, you will need to click Customize, which will take you into the Customize Equalizer department.

The low tunes are on the left, while the highs are on the right. Background noises are often the low ones, so we better lower them even more, but we would raise the middle ones to achieve a natural sound.

And, that’s it – you are done with audio background noise removal!

So, in this article, we learned how to remove the video noise and grain and audio background noise using the software Adobe Premire Pro, while we also discussed how to do the latter using Wondershare Filmora – hope you can start using your new knowledge and tools very soon and create the content you never thought you could have created!

A Guide to Effective Video Marketing

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

• Part 2. 3 Typical Types of Marketing Videos
• Part 3. 6 Tips for Making Your Video Effective
• Part 4: Useful Video Editing Tool
• Conclusion

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Advertisement Video Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

• Simple Drag-and-Drop Timeline Interface
• Library Of Visual Effects and Transitions
• Built-In Title Templates
• Color Grading and Color Matching Tools
• Support For Keyframe Animation
• Background Audio Mixer
• The Free-Use Audio, Image, Video Library
• Instant Previews of Edits
• Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

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More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

• Simple Drag-and-Drop Timeline Interface
• Library Of Visual Effects and Transitions
• Built-In Title Templates
• Color Grading and Color Matching Tools
• Support For Keyframe Animation
• Background Audio Mixer
• The Free-Use Audio, Image, Video Library
• Instant Previews of Edits
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From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

A Complete Guide to Use Distortion Effect in Premiere Pro

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials are provided by the official channel

Try It Free Try It Free

Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.

In this article

01 How to Use Distortion Effect in Premiere Pro?

02 Bonus! Free Distortion Effects for Premiere Pro

Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.

1. Corner Pin Effect

This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.

You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.

1. To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
2. Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.

1. You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.

2. Lens Distortion Effect

This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.

1. Go to Effects Control>Distortion>Lens Distortion Effect.

2. Choose the settings you want to use from the available options and adjust the slider.

• The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
• The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
• The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
• Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.

3. Magnify Effect

This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.

1. To use this effect, go to Effect Control>Distortion>Magnify.

2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.

• Shape: This control specifies the magnified area shape.
• Center: The Center control allows you to specify the center of the magnified section.
• Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
• Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
• Size: This control allows you to specify the magnified area size in pixels.
• Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
• Opacity: This control allows you to specify the transparency of the magnified region.
• Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
• Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
• Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.

4. Mirror Effect

This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.

1. Head over to Effect Control>Distortion>Mirror to use this effect.

2. Adjust the controls until you get the results you desire.

• Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
• Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.

5. Offset Effect

This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.

Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.

6. Spherize Effect

The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.

7. Transform Effect

This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.

1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.

2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.

8. Turbulent Displace Effect

This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.

1. Head to Effect Control>Distortion>Turbulent Displace.

2. Adjust the following controls:

• Displacement
• Amount
• Size
• Offset (Turbulence)
• Complexity
• Evolution
• Pinning
• Resize Layer
• Antialiasing For Best Quality

9. Twirl Effect

The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.

10. Wave Warp Effect

This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.

It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.

1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.

2. Now, change the wave speed, direction, height, width, and type to suit your preference.

Bonus! Free Distortion Effects for Premiere Pro

1. Liquid Distortion Effect

This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.

2. Earthquake Effect

This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.

3. Glass Effect

This effect can add various blurs to the video clip and be used to transition from one clip to the next.

4. TV Effect

This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.

5. Glitch Effect

This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.

Conclusion

● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.

Try It Free Try It Free

Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.

In this article

01 How to Use Distortion Effect in Premiere Pro?

02 Bonus! Free Distortion Effects for Premiere Pro

Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.

1. Corner Pin Effect

This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.

You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.

1. To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
2. Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.

1. You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.

2. Lens Distortion Effect

This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.

1. Go to Effects Control>Distortion>Lens Distortion Effect.

2. Choose the settings you want to use from the available options and adjust the slider.

• The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
• The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
• The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
• Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.

3. Magnify Effect

This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.

1. To use this effect, go to Effect Control>Distortion>Magnify.

2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.

• Shape: This control specifies the magnified area shape.
• Center: The Center control allows you to specify the center of the magnified section.
• Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
• Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
• Size: This control allows you to specify the magnified area size in pixels.
• Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
• Opacity: This control allows you to specify the transparency of the magnified region.
• Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
• Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
• Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.

4. Mirror Effect

This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.

1. Head over to Effect Control>Distortion>Mirror to use this effect.

2. Adjust the controls until you get the results you desire.

• Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
• Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.

5. Offset Effect

This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.

Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.

6. Spherize Effect

The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.

7. Transform Effect

This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.

1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.

2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.

8. Turbulent Displace Effect

This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.

1. Head to Effect Control>Distortion>Turbulent Displace.

2. Adjust the following controls:

• Displacement
• Amount
• Size
• Offset (Turbulence)
• Complexity
• Evolution
• Pinning
• Resize Layer
• Antialiasing For Best Quality

9. Twirl Effect

The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.

10. Wave Warp Effect

This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.

It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.

1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.

2. Now, change the wave speed, direction, height, width, and type to suit your preference.

Bonus! Free Distortion Effects for Premiere Pro

1. Liquid Distortion Effect

This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.

2. Earthquake Effect

This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.

3. Glass Effect

This effect can add various blurs to the video clip and be used to transition from one clip to the next.

4. TV Effect

This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.

5. Glitch Effect

This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.

Conclusion

● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.

Try It Free Try It Free

Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.

In this article

01 How to Use Distortion Effect in Premiere Pro?

02 Bonus! Free Distortion Effects for Premiere Pro

Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.

1. Corner Pin Effect

This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.

You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.

1. To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
2. Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.

1. You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.

2. Lens Distortion Effect

This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.

1. Go to Effects Control>Distortion>Lens Distortion Effect.

2. Choose the settings you want to use from the available options and adjust the slider.

• The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
• The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
• The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
• Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.

3. Magnify Effect

This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.

1. To use this effect, go to Effect Control>Distortion>Magnify.

2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.

• Shape: This control specifies the magnified area shape.
• Center: The Center control allows you to specify the center of the magnified section.
• Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
• Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
• Size: This control allows you to specify the magnified area size in pixels.
• Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
• Opacity: This control allows you to specify the transparency of the magnified region.
• Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
• Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
• Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.

4. Mirror Effect

This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.

1. Head over to Effect Control>Distortion>Mirror to use this effect.

2. Adjust the controls until you get the results you desire.

• Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
• Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.

5. Offset Effect

This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.

Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.

6. Spherize Effect

The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.

7. Transform Effect

This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.

1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.

2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.

8. Turbulent Displace Effect

This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.

1. Head to Effect Control>Distortion>Turbulent Displace.

2. Adjust the following controls:

• Displacement
• Amount
• Size
• Offset (Turbulence)
• Complexity
• Evolution
• Pinning
• Resize Layer
• Antialiasing For Best Quality

9. Twirl Effect

The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.

10. Wave Warp Effect

This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.

It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.

1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.

2. Now, change the wave speed, direction, height, width, and type to suit your preference.

Bonus! Free Distortion Effects for Premiere Pro

1. Liquid Distortion Effect

This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.

2. Earthquake Effect

This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.

3. Glass Effect

This effect can add various blurs to the video clip and be used to transition from one clip to the next.

4. TV Effect

This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.

5. Glitch Effect

This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.

Conclusion

● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.

Try It Free Try It Free

Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.

In this article

01 How to Use Distortion Effect in Premiere Pro?

02 Bonus! Free Distortion Effects for Premiere Pro

Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.

1. Corner Pin Effect

This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.

You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.

1. To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
2. Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.

1. You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.

2. Lens Distortion Effect

This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.

1. Go to Effects Control>Distortion>Lens Distortion Effect.

2. Choose the settings you want to use from the available options and adjust the slider.

• The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
• The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
• The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
• Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.

3. Magnify Effect

This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.

1. To use this effect, go to Effect Control>Distortion>Magnify.

2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.

• Shape: This control specifies the magnified area shape.
• Center: The Center control allows you to specify the center of the magnified section.
• Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
• Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
• Size: This control allows you to specify the magnified area size in pixels.
• Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
• Opacity: This control allows you to specify the transparency of the magnified region.
• Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
• Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
• Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.

4. Mirror Effect

This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.

1. Head over to Effect Control>Distortion>Mirror to use this effect.

2. Adjust the controls until you get the results you desire.

• Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
• Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.

5. Offset Effect

This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.

Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.

6. Spherize Effect

The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.

7. Transform Effect

This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.

1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.

2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.

8. Turbulent Displace Effect

This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.

1. Head to Effect Control>Distortion>Turbulent Displace.

2. Adjust the following controls:

• Displacement
• Amount
• Size
• Offset (Turbulence)
• Complexity
• Evolution
• Pinning
• Resize Layer
• Antialiasing For Best Quality

9. Twirl Effect

The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.

10. Wave Warp Effect

This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.

It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.

1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.

2. Now, change the wave speed, direction, height, width, and type to suit your preference.

Bonus! Free Distortion Effects for Premiere Pro

1. Liquid Distortion Effect

This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.

2. Earthquake Effect

This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.

3. Glass Effect

This effect can add various blurs to the video clip and be used to transition from one clip to the next.

4. TV Effect

This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.

5. Glitch Effect

This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.

Conclusion

● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.

3D Ray Traced Settings In After Effects

3D Ray Traced is a hot topic in the world of graphic design and video editing that allows you to create three-dimensional images from scratch or add realistic effects to existing 2D footage.

In After Effects, it is a lightning technique for generating a photorealistic image by tracing the light’s path through a scene in three dimensions. Raytracing lets you have proper reflections, internal refraction, and transparency.

In this comprehensive guide, we’ll explore the basics of Ray Tracing and everything you need to know about 3D Ray Traced in After Effects.

1. History
2. Advantages
3. Disadvantages

• How Does Ray Tracing Work
• Ray Tracing In Adobe After Effects

1. Functions
2. How Does It Work

• Ray-Traced 3D Settings In Adobe After Effects

1. How To Set It
2. When To Use It
3. Ray Traced 3D After Effects Plugin Download

Part 1. What Is Ray Tracing?

Ray Tracing is a powerful rendering technique that can create incredibly realistic lighting and shadows. By tracing the path of light, algorithms can simulate the way that light interacts with virtual objects in a computer-generated world.

This results in more lifelike shadows, reflections, and translucence. Ray Tracing has been responsible for the dramatic increase in realism we’ve seen in video games over the years, and its benefits are only becoming more apparent as technology improves.

In simple words, Ray Tracing is a computer graphics technique for generating realistic images and works by tracing the light’s path from the camera through the scene. This allows for accurate simulations of light interactions, such as reflection, refraction, and shadows.

Part 2. Overview Of Ray Tracing

In this part, we will explain what Ray Tracing is from the following sides and for your better understanding.

History

Albrecht Dürer first gave the idea of Ray Tracing in the 16th century through his invention, the Dürer’s door. However, it was not until 1968 that Arthur Appel used a computer for the first time to create a shaded picture through Ray Tracing.

First conceptualized in 1969, Ray Tracing is a common technique used to create computer-generated graphics for movies and TV shows today. This is because studios can use the processing power of multiple computers to get the job done quickly and efficiently. However, even with this extra processing power, Ray Tracing can be a long and difficult process.

Despite the challenges, Ray Tracing is becoming increasingly popular due to computer hardware and software advances. And as technology continues to improve, we can expect to see even more realistic images in the future.

Advantages

Here’re some advantages of Ray Tracing:

1. Realistic Rendering: Ray Tracing can create more realistic images than those created with traditional rendering techniques. This is because it calculates the light path more accurately, resulting in more realistic shadows, refraction, and reflections.
2. Anti-aliasing And Depth Of Field: Ray Tracing can help you quickly get the anti-aliasing and depth of field effects.

Disadvantages

The downside of Ray Tracing technology is that it requires a lot of computing power to run, and it can be difficult to create more complex lighting effects like caustics.

Part 3. How Does Ray Tracing Work?

Ray Tracking uses the process of denoising. The algorithm starts with the camera and traces the shades of shadows and lights.

Ray Tracing uses machine learning to fill in the gaps to form a realistic image. The brighter the scene, the higher the graphics quality; the higher the quality, the more expensive it is. This is why Ray Tracing didn’t become popular in the video game industry until recently.

Part 4. Ray Tracing In Adobe After Effects

After the introduction of Ray Tracing, we will combine it with a popular video editor - Adobe After Effects to see how it works. Adobe After Effects is a useful and powerful tool for creating visual effects and animated graphics. Adobe introduced Ray Tracing or Ray-Traced 3D feature in After Effect to help graphic designers create photorealistic 3D images and render light and shadow. This feature was added in 2012 with the release of After Effects CS 6.

However, the Ray Tracing feature was later removed from After Effects in 2020 due to multiple reasons:

• The Ray Tracing tool always faced bugs and glitches.
• This feature did not work correctly if you were not using Adobe Media Encoder.
• NVIDIA would change the standards from time to time.

Functions

Though as mentioned above, the Ray Tracing feature was removed in 2020, its advanced 3D features are still worth of introducing. Here’re some functions of Ray Traced 3D After Effects:

• Ray Traced allows you to generate and place multiple lights.
• You can set a material option for 3D layers.
• Moreover, you can control how shadows are cast.

How Does It Work

3D Ray Tracing in After Effects works by giving your text and paths more depth. Extruded layers have a z-axis depth, making them three-dimensional. This extra dimension is viewable from all angles, even when the layer is rotated. In contrast, non-extruded layers have zero depth on the z-axis. So, they will disappear if you try to rotate them 90 degrees on the x or y-axis.

Part 5. Ray-Traced 3D Settings In Adobe After Effects

The release of the Ray-Traced 3D setting in After Effects CS6 made it easier than ever to create stunning 3D images and animations. Let’s focus on how to use it in After Effects appropriately.

How To Set It

Adobe After Effects has a three-dimensional space animation setting, but this doesn’t include Ray Tracing. You need to change the default settings if you want to use it in your animation. To do so:

Step1 Go to the Composition Settings panel to set up the Ray-Traced 3D composition.

Step2 Open the Advanced tab, and from the “Renderer” option, select “Ray-Traced 3D” from the drop-down menu.

A layer becomes a 3D layer when the 3D checkbox is checked in the timeline and has more options than a normal layer regarding composition. When you open the layer properties timeline, you can access two options: Geometry Options and Material Options.

The former deals with the layer’s depth and edges shape, while the latter deals with the interaction of layers with depth and includes shadow, reflection, refraction, and transparency option.

When To Use It

Here’re some instances of when to use Ray-Traced 3D compositions in After Effects:

• When you want to create true 3D types and animate them.
• If you want to get a logo extruded and present it as if it was a real object.
• When you want to create realistic shadows or reflections to create stunning motion graphics.
• You can also use it to create realistic images or simulate lighting effects.

Ray Traced 3D After Effects Plugin Download

Zaxwerks ProAnimator AE is a 3D animation plugin for After Effects that makes it easier to animate objects in three dimensions. With ProAnimator AE, you don’t have to use keyframes to animate objects.

Instead, you’re given an interface that makes it simpler to learn than traditional 3D animation programs. Moreover, ProAnimator AE is capable of near real-time Ray Tracing so that you can create realistic reflections in very little time.

Video - What is Ray Tracing?

Conclusion

In this article, we’ve discussed Ray Tracing, how it works, and its function in Adobe After Effect. We also shed light on Ray Traced 3D settings in After Effect, how to set it, and when to use it. Moreover, we discussed a plugin to help you create photorealistic reflections and shadows.

Hopefully, your queries have been resolved, and you now fully understand the Ray Tracing technology.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

• Functions
• How Does It Work
• Ray-Traced 3D Settings In Adobe After Effects

1. How To Set It
2. When To Use It
3. Ray Traced 3D After Effects Plugin Download

Part 1. What Is Ray Tracing?

Ray Tracing is a powerful rendering technique that can create incredibly realistic lighting and shadows. By tracing the path of light, algorithms can simulate the way that light interacts with virtual objects in a computer-generated world.

This results in more lifelike shadows, reflections, and translucence. Ray Tracing has been responsible for the dramatic increase in realism we’ve seen in video games over the years, and its benefits are only becoming more apparent as technology improves.

In simple words, Ray Tracing is a computer graphics technique for generating realistic images and works by tracing the light’s path from the camera through the scene. This allows for accurate simulations of light interactions, such as reflection, refraction, and shadows.

Part 2. Overview Of Ray Tracing

In this part, we will explain what Ray Tracing is from the following sides and for your better understanding.

History

Albrecht Dürer first gave the idea of Ray Tracing in the 16th century through his invention, the Dürer’s door. However, it was not until 1968 that Arthur Appel used a computer for the first time to create a shaded picture through Ray Tracing.

First conceptualized in 1969, Ray Tracing is a common technique used to create computer-generated graphics for movies and TV shows today. This is because studios can use the processing power of multiple computers to get the job done quickly and efficiently. However, even with this extra processing power, Ray Tracing can be a long and difficult process.

Despite the challenges, Ray Tracing is becoming increasingly popular due to computer hardware and software advances. And as technology continues to improve, we can expect to see even more realistic images in the future.

Advantages

Here’re some advantages of Ray Tracing:

1. Realistic Rendering: Ray Tracing can create more realistic images than those created with traditional rendering techniques. This is because it calculates the light path more accurately, resulting in more realistic shadows, refraction, and reflections.
2. Anti-aliasing And Depth Of Field: Ray Tracing can help you quickly get the anti-aliasing and depth of field effects.

Disadvantages

The downside of Ray Tracing technology is that it requires a lot of computing power to run, and it can be difficult to create more complex lighting effects like caustics.

Part 3. How Does Ray Tracing Work?

Ray Tracking uses the process of denoising. The algorithm starts with the camera and traces the shades of shadows and lights.

Ray Tracing uses machine learning to fill in the gaps to form a realistic image. The brighter the scene, the higher the graphics quality; the higher the quality, the more expensive it is. This is why Ray Tracing didn’t become popular in the video game industry until recently.

Part 4. Ray Tracing In Adobe After Effects

After the introduction of Ray Tracing, we will combine it with a popular video editor - Adobe After Effects to see how it works. Adobe After Effects is a useful and powerful tool for creating visual effects and animated graphics. Adobe introduced Ray Tracing or Ray-Traced 3D feature in After Effect to help graphic designers create photorealistic 3D images and render light and shadow. This feature was added in 2012 with the release of After Effects CS 6.

However, the Ray Tracing feature was later removed from After Effects in 2020 due to multiple reasons:

• The Ray Tracing tool always faced bugs and glitches.
• This feature did not work correctly if you were not using Adobe Media Encoder.
• NVIDIA would change the standards from time to time.

Functions

Though as mentioned above, the Ray Tracing feature was removed in 2020, its advanced 3D features are still worth of introducing. Here’re some functions of Ray Traced 3D After Effects:

• Ray Traced allows you to generate and place multiple lights.
• You can set a material option for 3D layers.
• Moreover, you can control how shadows are cast.

How Does It Work

3D Ray Tracing in After Effects works by giving your text and paths more depth. Extruded layers have a z-axis depth, making them three-dimensional. This extra dimension is viewable from all angles, even when the layer is rotated. In contrast, non-extruded layers have zero depth on the z-axis. So, they will disappear if you try to rotate them 90 degrees on the x or y-axis.

Part 5. Ray-Traced 3D Settings In Adobe After Effects

The release of the Ray-Traced 3D setting in After Effects CS6 made it easier than ever to create stunning 3D images and animations. Let’s focus on how to use it in After Effects appropriately.

How To Set It

Adobe After Effects has a three-dimensional space animation setting, but this doesn’t include Ray Tracing. You need to change the default settings if you want to use it in your animation. To do so:

Step1 Go to the Composition Settings panel to set up the Ray-Traced 3D composition.

Step2 Open the Advanced tab, and from the “Renderer” option, select “Ray-Traced 3D” from the drop-down menu.

A layer becomes a 3D layer when the 3D checkbox is checked in the timeline and has more options than a normal layer regarding composition. When you open the layer properties timeline, you can access two options: Geometry Options and Material Options.

The former deals with the layer’s depth and edges shape, while the latter deals with the interaction of layers with depth and includes shadow, reflection, refraction, and transparency option.

When To Use It

Here’re some instances of when to use Ray-Traced 3D compositions in After Effects:

• When you want to create true 3D types and animate them.
• If you want to get a logo extruded and present it as if it was a real object.
• When you want to create realistic shadows or reflections to create stunning motion graphics.
• You can also use it to create realistic images or simulate lighting effects.

Ray Traced 3D After Effects Plugin Download

Zaxwerks ProAnimator AE is a 3D animation plugin for After Effects that makes it easier to animate objects in three dimensions. With ProAnimator AE, you don’t have to use keyframes to animate objects.

Instead, you’re given an interface that makes it simpler to learn than traditional 3D animation programs. Moreover, ProAnimator AE is capable of near real-time Ray Tracing so that you can create realistic reflections in very little time.

Video - What is Ray Tracing?

Conclusion

In this article, we’ve discussed Ray Tracing, how it works, and its function in Adobe After Effect. We also shed light on Ray Traced 3D settings in After Effect, how to set it, and when to use it. Moreover, we discussed a plugin to help you create photorealistic reflections and shadows.

Hopefully, your queries have been resolved, and you now fully understand the Ray Tracing technology.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

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