If Youre Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work for 2024
If You’re Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
A Guide to Use Distortion Effect in Premeiere Pro
Create High-Quality Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials are provided by the official channel
Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.
In this article
01 How to Use Distortion Effect in Premiere Pro?
02 Bonus! Free Distortion Effects for Premiere Pro
Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.
1. Corner Pin Effect
This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.
You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.
- To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
- Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.
- You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.
2. Lens Distortion Effect
This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.
1. Go to Effects Control>Distortion>Lens Distortion Effect.
2. Choose the settings you want to use from the available options and adjust the slider.
- The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
- The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
- The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
- Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.
3. Magnify Effect
This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.
1. To use this effect, go to Effect Control>Distortion>Magnify.
2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.
- Shape: This control specifies the magnified area shape.
- Center: The Center control allows you to specify the center of the magnified section.
- Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
- Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
- Size: This control allows you to specify the magnified area size in pixels.
- Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
- Opacity: This control allows you to specify the transparency of the magnified region.
- Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
- Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
- Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.
4. Mirror Effect
This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.
1. Head over to Effect Control>Distortion>Mirror to use this effect.
2. Adjust the controls until you get the results you desire.
- Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
- Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.
5. Offset Effect
This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.
Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.
6. Spherize Effect
The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.
7. Transform Effect
This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.
1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.
2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.
8. Turbulent Displace Effect
This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.
1. Head to Effect Control>Distortion>Turbulent Displace.
2. Adjust the following controls:
- Displacement
- Amount
- Size
- Offset (Turbulence)
- Complexity
- Evolution
- Pinning
- Resize Layer
- Antialiasing For Best Quality
9. Twirl Effect
The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.
10. Wave Warp Effect
This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.
It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.
1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.
2. Now, change the wave speed, direction, height, width, and type to suit your preference.
Bonus! Free Distortion Effects for Premiere Pro
1. Liquid Distortion Effect
This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.
2. Earthquake Effect
This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.
3. Glass Effect
This effect can add various blurs to the video clip and be used to transition from one clip to the next.
4. TV Effect
This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.
5. Glitch Effect
This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.
Conclusion
● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.
Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.
In this article
01 How to Use Distortion Effect in Premiere Pro?
02 Bonus! Free Distortion Effects for Premiere Pro
Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.
1. Corner Pin Effect
This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.
You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.
- To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
- Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.
- You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.
2. Lens Distortion Effect
This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.
1. Go to Effects Control>Distortion>Lens Distortion Effect.
2. Choose the settings you want to use from the available options and adjust the slider.
- The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
- The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
- The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
- Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.
3. Magnify Effect
This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.
1. To use this effect, go to Effect Control>Distortion>Magnify.
2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.
- Shape: This control specifies the magnified area shape.
- Center: The Center control allows you to specify the center of the magnified section.
- Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
- Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
- Size: This control allows you to specify the magnified area size in pixels.
- Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
- Opacity: This control allows you to specify the transparency of the magnified region.
- Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
- Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
- Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.
4. Mirror Effect
This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.
1. Head over to Effect Control>Distortion>Mirror to use this effect.
2. Adjust the controls until you get the results you desire.
- Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
- Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.
5. Offset Effect
This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.
Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.
6. Spherize Effect
The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.
7. Transform Effect
This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.
1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.
2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.
8. Turbulent Displace Effect
This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.
1. Head to Effect Control>Distortion>Turbulent Displace.
2. Adjust the following controls:
- Displacement
- Amount
- Size
- Offset (Turbulence)
- Complexity
- Evolution
- Pinning
- Resize Layer
- Antialiasing For Best Quality
9. Twirl Effect
The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.
10. Wave Warp Effect
This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.
It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.
1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.
2. Now, change the wave speed, direction, height, width, and type to suit your preference.
Bonus! Free Distortion Effects for Premiere Pro
1. Liquid Distortion Effect
This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.
2. Earthquake Effect
This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.
3. Glass Effect
This effect can add various blurs to the video clip and be used to transition from one clip to the next.
4. TV Effect
This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.
5. Glitch Effect
This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.
Conclusion
● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.
Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.
In this article
01 How to Use Distortion Effect in Premiere Pro?
02 Bonus! Free Distortion Effects for Premiere Pro
Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.
1. Corner Pin Effect
This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.
You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.
- To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
- Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.
- You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.
2. Lens Distortion Effect
This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.
1. Go to Effects Control>Distortion>Lens Distortion Effect.
2. Choose the settings you want to use from the available options and adjust the slider.
- The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
- The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
- The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
- Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.
3. Magnify Effect
This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.
1. To use this effect, go to Effect Control>Distortion>Magnify.
2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.
- Shape: This control specifies the magnified area shape.
- Center: The Center control allows you to specify the center of the magnified section.
- Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
- Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
- Size: This control allows you to specify the magnified area size in pixels.
- Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
- Opacity: This control allows you to specify the transparency of the magnified region.
- Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
- Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
- Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.
4. Mirror Effect
This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.
1. Head over to Effect Control>Distortion>Mirror to use this effect.
2. Adjust the controls until you get the results you desire.
- Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
- Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.
5. Offset Effect
This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.
Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.
6. Spherize Effect
The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.
7. Transform Effect
This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.
1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.
2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.
8. Turbulent Displace Effect
This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.
1. Head to Effect Control>Distortion>Turbulent Displace.
2. Adjust the following controls:
- Displacement
- Amount
- Size
- Offset (Turbulence)
- Complexity
- Evolution
- Pinning
- Resize Layer
- Antialiasing For Best Quality
9. Twirl Effect
The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.
10. Wave Warp Effect
This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.
It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.
1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.
2. Now, change the wave speed, direction, height, width, and type to suit your preference.
Bonus! Free Distortion Effects for Premiere Pro
1. Liquid Distortion Effect
This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.
2. Earthquake Effect
This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.
3. Glass Effect
This effect can add various blurs to the video clip and be used to transition from one clip to the next.
4. TV Effect
This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.
5. Glitch Effect
This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.
Conclusion
● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.
Premiere Pro is one of the most popular timeline-based video editing software, with over 9 million users. It’s the successor to Adobe Premiere, and it comes with cool distortion effects. We’ll look at Premiere Pro distortion effects and how to use them.
In this article
01 How to Use Distortion Effect in Premiere Pro?
02 Bonus! Free Distortion Effects for Premiere Pro
Adobe Premiere Pro offers a wide variety of beneficial editing tools and effects. Below are some of the impressive distortion effects you’ll find in Premiere Pro and how to use them in your project.
1. Corner Pin Effect
This effect distorts your image by simply changing the position of its corners. You can use the Corner pin effect to twist, skew, shrink, or stretch an image. Additionally, you can use it to simulate movement or perspective pivoting from the edge of your clip like a door opening.
You can directly manipulate the properties of the Corner Pin effect in the Program monitor by clicking the Transform right next to Corner Pin. To adjust the properties, drag one of the corner handles.
- To use this effect, open Premiere Pro and click File. Choose Import from the drop-down menu. The File Explorer window will open and allow you to find your footage. Select the video file you want to import, then click Open.
- Go to Effects Control and click Distortion. Choose Corner Pin Effect from the drop-down menu.
- You can now pin each corner from its original point to another specific point by adjusting the slider on the Upper Left, Upper Right, Lower Left, and Lower Right. You can also highlight your selection tool when working with the Corner Pin effect.
2. Lens Distortion Effect
This distortion effect Premiere Pro simulates the distorted lens through which people view the clip.
1. Go to Effects Control>Distortion>Lens Distortion Effect.
2. Choose the settings you want to use from the available options and adjust the slider.
- The Vertical and Horizontal Decentering control displaces the lens’ focal and makes the image bend and smear. The image will wrap in on itself at extreme settings.
- The Curvature setting alters the curvature of the lens. You can specify a positive value to make the image convex, while the negative value makes the image concave.
- The Vertical and Horizontal Prism FX setting created results similar to horizontal decentering and vertical, but the image does not wrap in on itself at extreme values.
- Use the Fill Color option to specify the background color, and Fill Alpha to make your background transparent.
3. Magnify Effect
This effect allows you to enlarge a selected area of your clip. The Magnify effect acts as a magnifying glass set over an area of an image. You can also use this effect to scale the whole image far beyond 100 percent and still maintain resolution.
1. To use this effect, go to Effect Control>Distortion>Magnify.
2. Next, go to the left side of the Effects Control panel and make the necessary adjustments to suit your preferences.
- Shape: This control specifies the magnified area shape.
- Center: The Center control allows you to specify the center of the magnified section.
- Magnification: This setting lets users specify the percentage of the magnification of the area they have selected, while the values represent the scale percentage.
- Link: The Link control allows you to specify how the effect will link the Size, Feather, and Magnification amount, to enable them to decrease or increase proportionally. You will disable the Resize Layer option if you set the Link control to any of the available settings except None. Setting the Link control to any setting except None disables Resize Layer. Size & Feather To Magnification allows you to specify that the edge feather and size of the magnified section decrease or increase proportionally regarding the magnification adjustment.
- Size: This control allows you to specify the magnified area size in pixels.
- Feather: With the Feather option, you can specify the amount of feather the effect applies to the magnified area edge. Lower values will sharpen the edge. Higher values will soften the edge while blending the edge with the layer that’s behind it.
- Opacity: This control allows you to specify the transparency of the magnified region.
- Scaling: Use this option to specify the kind of scaling the effect is using to magnify an image.
- Blending Mode: Use this control to specify the blend mode the effect will use to combine the original clip with the magnified area. The None option shows transparent pixels around the magnified section.
- Resize Layer: Selecting this option means the effect will only use the boundaries as the clip’s edge when the magnified region extends beyond the original boundaries of the clip. Deselecting the Resize Layer means that the boundaries of the clip will crop any area of your image outside the bounding box of the original clip.
4. Mirror Effect
This distortion Premiere Pro effect splits an image along a line while reflecting one side onto the other. Where the reflection appears and which side will be reflected is determined by the reflection angles.
1. Head over to Effect Control>Distortion>Mirror to use this effect.
2. Adjust the controls until you get the results you desire.
- Reflection Angle: With the Reflection Angle control, you can specify the angle of reflection and where it appears on the clip. A zero-degree angle reflects the left-hand side on the right.
- Reflection Center: This control allows you to specify the position of the line. You need to click the box, then drag the resulting crosshair up to the area in the image where you would like to place the line.
5. Offset Effect
This effect pans your image within a clip, and visual details pushed off one side of this image will appear on the opposite side. You have to perform the offset with subpixel precision at the best quality.
Also, you can use Offset with a combination of other effects. Head over to Effect Control>Distortion>Offset to use this effect.
6. Spherize Effect
The Spherize effect allows users to wrap a video clip around a spherical shape. You can use it to give texts and objects a three-dimensional effect. Go to Effect Control>Distortion>Spherize and adjust the radius and center of the sphere.
7. Transform Effect
This effect applies 2-dimensional geometric transformations to your clip. You can use this effect to skew clips along any axis.
1. Go to Effect Control>Distortion>Transform to apply this effect to your clip.
2. Use Transform settings to adjust Opacity, Skew, Rotation, Scale, Anchor Point, and more.
8. Turbulent Displace Effect
This fun effect utilizes fractal noise to create turbulent Premiere Pro distortion effects in your image. You can use the Turbulent Displace effect to add movement to your clip.
1. Head to Effect Control>Distortion>Turbulent Displace.
2. Adjust the following controls:
- Displacement
- Amount
- Size
- Offset (Turbulence)
- Complexity
- Evolution
- Pinning
- Resize Layer
- Antialiasing For Best Quality
9. Twirl Effect
The Twirl effect allows you to rotate your clip around its center. It rotates the image more sharply in the middle than at the edge. You can use it on faces to make a funny clip. Navigate to Effect Control>Distortion>Twirl to start using this effect. Next, use the settings to adjust how much angle it twirls and the radius.
10. Wave Warp Effect
This effect is one of the most popular Premiere Pro distortion effects. It generates the appearance of a wave as it’s traveling across an image. The Wave Warp effect allows you to produce various wave shapes, including sine, circular, and square waves.
It’s automatically animated at a steady speed across the time range, and that’s without frames. You need to set keyframes to vary speeds.
1. Head to Effect Control>Distortion>Wave Warp to apply this effect in your video clip.
2. Now, change the wave speed, direction, height, width, and type to suit your preference.
Bonus! Free Distortion Effects for Premiere Pro
1. Liquid Distortion Effect
This effect can distort the content in a clip and can be used to shift into the next clip. It could be utilized in editing or used as a transition.
2. Earthquake Effect
This effect adds a shaking motion to the video clip you add it to; it works as a transition but could also be a useful editing tool.
3. Glass Effect
This effect can add various blurs to the video clip and be used to transition from one clip to the next.
4. TV Effect
This effect imitates the view of a television being turned on or off. You can use it to introduce a new video clip. It would also be a great start or end to the entire video.
5. Glitch Effect
This effect adds a glitch to the video clip. You can use it in editing or as a transition from one clip to the next.
Conclusion
● You can add any of these Premiere Pro distortion effects to make your videos more catchy. In turn, they will get more attention and views. Premiere Pro comes with tons of distortion effects and a responsive interface.
How To Speed Up Video With Lightworks Video Editor
You must have watched videos where certain parts have different speeds. Have you ever wondered why video creators change the speed of the video? The slow-motion video has some eye-pleasing effects. But the video creator’s intention could be to draw attention to the detail. Similarly, they speed up the video to go through boring parts faster than usual.
Apart from that, the speeding up of a video clip may make it look funny. Sometimes, speeding up a video is necessary to limit its duration. You will need a feature-rich video editor to speed up your video. Lightworks is a powerful video editor that can speed up or slow down your video. We will illustrate how to change video speed in Lightworks.
Part I. How to Speed Up Video in Lightworks
If you are making short-duration videos, you may need to speed up your video. You will come across many shorts and reels where sped-up videos look so funny. You can also speed up certain parts in your video where detail to attention is not required. Here are the steps for Lightworks to speed up a video.
Step1 Launch Lightworks and click the New A New Project option. Enter a name for your video project and click Create button.
Step2 Drag and drop your video clip to the video editor under the Edit tab. Drag and drop the video clip from the Edit tab to the timeline.
Step3 Right-click the video clip on the timeline. Click the Speed option from the menu.
Step4 You can select from any preset. To speed up, you need to select options above 100%. Click the Do It button to save the changes you have made.
Part II. How to Slow Down Video in Lightworks
More often than not, you will want to slow down your video speed. This is because slow-motion video is in trend. You may want to slow down your video so that the viewers pay attention to the detail. Besides, slowing down certain motions looks extremely eye-catching. Here are the steps to slow down video in Lightworks.
Step1 If you have dragged and dropped your video clip onto the timeline, right-click on the video clip.
Step2 Select the Speed option from the menu. You need to select a speed preset, but it has to be below 100% so that your video slows down.
Step3 Finally, click the Do It button and play the video to check out the outcome.
Part III. Bonus Tips for Changing Video Speed in Lightworks
Now that you know how to speed up video Lightworks, here are some important tips to pay attention to. These tips will help you edit your video better, especially when you are tweaking the speed factor.
Lightworks speed up part of a video - If you want to speed up only a certain part of your video, you need to split the video. All you need to do is reposition the playhead and click the “C” icon to split the video. Thereafter, you can select any split portion of the video and follow the steps to change the speed.
Audio Video Syncing - You can alter the speed of the video as well as the audio on Lightworks. When you are performing speed-up video in Lightworks, you should ideally change the speed of the audio. This will make the video and the audio stay in sync so that it does not sound awkward.
Work with Frame Rate - If you know beforehand that you will change the speed of a certain scene, you should set the frame rate accordingly. If you want to slow down a video, you should shoot it at a higher frame rate. Similarly, if you want to speed up your video, you should shoot it at a lower frame rate. This is because, after the change of speed in Lightworks, the frame rate will be usual rather than abnormal. The video will be soothing to the eyes of the viewers.
Part IV. Is There an Easier Way to Change Video Speed?
There is no doubt that most users find Lightworks difficult to operate. This is because the user interface is not tailor-made for beginners. It is more for advanced video creators who have experience in video editing. If you are looking for an easier way to change video speed, we recommend Wondershare Filmora.
Filmora is a professional video editor like Lightworks. However, Filmora has wider popularity because of its intuitive user interface. Anyone can use the video editor without prior experience, and they can easily locate the required options. In fact, Filmora has a better collection of stock media files, video effects, and graphical elements. You can also save the edited video file in different file formats as per your requirements.
As a matter of fact, Filmora offers more options than Lightworks on how to speed up the video. You can choose from presets, customize speed uniformly as well as vary the speed through the video through curvy graphs. We will illustrate all the different ways to change the speed of your video on Wondershare Filmora .
Methods to Change Video Speed in Filmora in Simple Steps
We have already stated that there are different ways to change video speed in Filmora. Now, we will illustrate the steps for every method. You can choose any of them to change the speed of the video as per your requirements.
You can watch the video to understand these methods in detail.
Method 1. Change The Speed of Video From Presets
We have stated how to speed up a video in Lightworks from presets. The same method is available on Filmora as well. You can choose from the different preset speed options. This is the easiest way to speed up or slow down your video. In comparison to Lightworks, Filmora has more preset options. Here are the steps to speed up video by choosing a preset in Filmora.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Install Filmora on your computer. It is available for Windows and macOS. Launch Filmora and select Create New Project option.
Step2 You need to import the desired video file in Filmora. Go to File> Import Media and select the Import Media Files option. You can browse your computer to select the video file whose speed you want to change. The chosen video file will be included in the Project Media folder. You can even drag and drop the target video file from your computer to the Project Media folder.
Step3 Drop the video file onto the timeline. Click on the video clip on the timeline to select it. Click on the Speed icon located at the top of the timeline.
Step4 Go to Fast or Slow and select a speed preset as per your requirements. If you are satisfied with the video, click on the Export button.
Method 2. Customize The Change of Speed in Wondershare Filmora
You may want to set a speed that is not available on the preset list. Filmora has come up with the Uniform Speed option to let you customize the speed of the video as per your requirements. You can choose from 0.01X to 100X speed, and the chosen speed will be applied to the video uniformly. Here are the steps to follow.
Step1 Drag and drop the video file from the Project Media folder onto the timeline. Click on the Speed icon located at the top of the timeline.
Step2 From the menu, select the Uniform Speed option. You will see the Uniform Speed tab above the timeline.
Step3 You need to move the speed slider to set the desired speed for your video. You can play the video to see how the video speed changes.
Step4 If satisfied with the result, click on the Ok button. Thereafter, you can export the video file in any file format.
Method 3. Use Speed Ramping to Customize Your Video
Speed ramping is a unique way to change video speed. It is useful for advanced video editors that want to vary the speed differently for different sections of the video. You can set the graph with nodes as per your requirements. According to the graph you have designed, your video speed will vary. Here is how to use speed ramping to change the speed of your video.
Step1 Drag and drop the video file onto the timeline and click the Speed icon.
Step2 Click Speed Ramping option from the menu. You will see Speed Ramping tab above the timeline.
Step3 You can choose any preset available. If you want to customize the graph, select the Customize option and edit the nodes.
Step4 Play the video as you make the changes. Click the Ok button if the output is as per your expectation. Finally, click the Export button to save the video file.
Conclusion
We have illustrated how to speed up a video in Lightworks. However, you can only choose from the fixed presets available in Lightworks. If you want to customize the speed of your video, Wondershare Filmora is a better alternative to Lightworks. Several methods are available to change your video’s speed in Filmora. Therefore, you can get the desired video output in simpler steps.
Method 1. Change The Speed of Video From Presets
We have stated how to speed up a video in Lightworks from presets. The same method is available on Filmora as well. You can choose from the different preset speed options. This is the easiest way to speed up or slow down your video. In comparison to Lightworks, Filmora has more preset options. Here are the steps to speed up video by choosing a preset in Filmora.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Install Filmora on your computer. It is available for Windows and macOS. Launch Filmora and select Create New Project option.
Step2 You need to import the desired video file in Filmora. Go to File> Import Media and select the Import Media Files option. You can browse your computer to select the video file whose speed you want to change. The chosen video file will be included in the Project Media folder. You can even drag and drop the target video file from your computer to the Project Media folder.
Step3 Drop the video file onto the timeline. Click on the video clip on the timeline to select it. Click on the Speed icon located at the top of the timeline.
Step4 Go to Fast or Slow and select a speed preset as per your requirements. If you are satisfied with the video, click on the Export button.
Method 2. Customize The Change of Speed in Wondershare Filmora
You may want to set a speed that is not available on the preset list. Filmora has come up with the Uniform Speed option to let you customize the speed of the video as per your requirements. You can choose from 0.01X to 100X speed, and the chosen speed will be applied to the video uniformly. Here are the steps to follow.
Step1 Drag and drop the video file from the Project Media folder onto the timeline. Click on the Speed icon located at the top of the timeline.
Step2 From the menu, select the Uniform Speed option. You will see the Uniform Speed tab above the timeline.
Step3 You need to move the speed slider to set the desired speed for your video. You can play the video to see how the video speed changes.
Step4 If satisfied with the result, click on the Ok button. Thereafter, you can export the video file in any file format.
Method 3. Use Speed Ramping to Customize Your Video
Speed ramping is a unique way to change video speed. It is useful for advanced video editors that want to vary the speed differently for different sections of the video. You can set the graph with nodes as per your requirements. According to the graph you have designed, your video speed will vary. Here is how to use speed ramping to change the speed of your video.
Step1 Drag and drop the video file onto the timeline and click the Speed icon.
Step2 Click Speed Ramping option from the menu. You will see Speed Ramping tab above the timeline.
Step3 You can choose any preset available. If you want to customize the graph, select the Customize option and edit the nodes.
Step4 Play the video as you make the changes. Click the Ok button if the output is as per your expectation. Finally, click the Export button to save the video file.
Conclusion
We have illustrated how to speed up a video in Lightworks. However, you can only choose from the fixed presets available in Lightworks. If you want to customize the speed of your video, Wondershare Filmora is a better alternative to Lightworks. Several methods are available to change your video’s speed in Filmora. Therefore, you can get the desired video output in simpler steps.
How To Split Videos in Premier Pro
You might regularly split and cut clips while doing video editing to find the perfect tempo for your video or removes portions of recordings you might not want. When you first begin using Adobe Premiere for video editing, it is highly possible that you will feel overwhelmed by the number of options at your disposal and question how to divide your footage quickly.
Premiere Pro is the most popular video editing program for movies, television, and online. You may edit the footage into polished films and videos with the aid of creative tools and interaction with other apps and services.
Part 1. How to split a clip in premiere pro?
1. The Razor tool
The Razor tool in Premiere is the simplest way to split or cut clips. This enables you to separate clips from the project timeline during your chosen clip. This technique is useful for making the first rough cut of your clips, with the sole drawback being that it can be less exact.
You can use the following steps to split a clip using the Razor tool:
Step1By pressing Cmd+I or Ctrl+I or by choosing File > Import, you can import it into Premiere Pro.
Step2Drag the clip onto the timeline if there is an existing sequence. If not, use the right-click menu to choose New Sequence From Clip. The video will now appear as a single block.
Step3Choose the Razor tool from the panel next to the timeline to split the clip.
Step4To split a video clip, click on the section you want to split.
Step5Now that you have two segments from the same video file, you can edit them separately.
2. Current-Time Indicator
A blue triangular indication called the Current Time Indicator (CTI) lets you know where you are in the timeline. CTIs are employed in a variety of panels.
You can follow these steps to split the clip using Current-Time Indicator:
Step1Select the section of the clip you want to split by moving the Current-Time Indicator there.
Step2Ensure that the video layer you want to split is highlighted on the timeline’s left side.
Step3Use the keyboard shortcuts Cmd+K or Ctrl+K to split the clip.
3. Source Panel
Individual clips are played back on the Source Monitor. You prepare clips for a sequence in the Source Monitor. You designate the clip’s source tracks, In points, and Out points. In a Timeline panel, you may add clips to a sequence and place clip markers.
How to split video clips with source panel in premiere pro :
For the clip, you want to split to appear in the Source panel, choose it from the Project panel. Then take these actions.
Step1First, locate the arrow-shaped marker at the start of the clip’s time bar in the Source Panel to navigate and indicate the In and Out points.
Step2Wherever you want the In and Out indicators to appear, press the I or O key. I stand for inside, and O for outside.
Step3Select Insert from the Source panel’s tools once your marks are in place.
Part 2. How to split audio from video in premiere pro?
1. The Razor tool
You can use the following steps to split an audio clip using the Razor tool:
Step1You can import it into Premiere Pro by selecting File > Import, or pressing Ctrl+I or Cmd+I.
Step2If there is an existing sequence, drag the clip onto it. If not, select New Sequence From Clip from the right-click menu. Now the video will play in a block format.
Step3Choose the moment at which you want to separate. To trim the movie, choose the “Razor” tool from the Tools area. Utilizing this tool, navigate to the timeline for the video or audio, left click on the video, and it will divide the file into two pieces.
Step4You can edit each part separately now that you have two from the same audio file.
2. Current-Time Indicator
You can follow these steps to split the audio clip using Current-Time Indicator:
Step1By dragging the Current-Time Indicator there, you can choose the part of the audio clip you want to separate.
Step2On the timeline’s left side, make sure the audio layer you want to split is highlighted.
Step3Use the keyboard commands Cmd+K or Ctrl+K to divide the audio clip.
Note: The methods to split a video/audio are the same. Splitting a video clip using this method will automatically be split if the audio has been highlighted.
Part 3. How to split video and audio in alternative to premiere pro?
As a professional video editing software, Premiere Pro offers a wide range of professional editing features. But, for a beginner, it might seem time-consuming to master the software. Because it requires a high-speed PC due to the video resolution and requirements. So, we suggest Wondershare Filmora because it is considerably easier to use. Products on Filmora are available for various users, from novice to expert. A timeline, preview window, and effects library are common features. These may be accessed and managed using a drag-and-drop interface.
You can follow these steps to split audio and video without any hassle:
Step1To add video files to the Timeline for trimming, first click “Import“ on the main windows and choose the video files you want from your computer. You can also just drag and drop movies into the Media Library.
Step2To eliminate an undesirable segment, move the playhead over it and select the scissor icon.
Step3”Detach Audio” from the context menu when you are ready to extract the audio track from a video file. You’ll see that an audio file immediately appears on the audio track.
Step4Click “Export“ after you’re done trimming, then choose where you want to save the edited video.
Conclusion
Since we run out of time because of our busy schedules, you might find it inconvenient to use two different software programs when it can be done using Filmora. Due to the highly advanced and user-friendly tools introduced in Filmora , it is one of the best and most highly recommended video editing software.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 3. How to split video and audio in alternative to premiere pro?
As a professional video editing software, Premiere Pro offers a wide range of professional editing features. But, for a beginner, it might seem time-consuming to master the software. Because it requires a high-speed PC due to the video resolution and requirements. So, we suggest Wondershare Filmora because it is considerably easier to use. Products on Filmora are available for various users, from novice to expert. A timeline, preview window, and effects library are common features. These may be accessed and managed using a drag-and-drop interface.
You can follow these steps to split audio and video without any hassle:
Step1To add video files to the Timeline for trimming, first click “Import“ on the main windows and choose the video files you want from your computer. You can also just drag and drop movies into the Media Library.
Step2To eliminate an undesirable segment, move the playhead over it and select the scissor icon.
Step3”Detach Audio” from the context menu when you are ready to extract the audio track from a video file. You’ll see that an audio file immediately appears on the audio track.
Step4Click “Export“ after you’re done trimming, then choose where you want to save the edited video.
Conclusion
Since we run out of time because of our busy schedules, you might find it inconvenient to use two different software programs when it can be done using Filmora. Due to the highly advanced and user-friendly tools introduced in Filmora , it is one of the best and most highly recommended video editing software.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Title: If Youre Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work for 2024
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- Link: https://ai-editing-video.techidaily.com/if-youre-looking-to-create-a-brand-video-that-makes-your-business-pop-out-we-have-put-together-some-video-editing-tips-and-tricks-that-work-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
