In 2024, Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, Youve Found the Right Place

In 2024, Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, Youve Found the Right Place

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Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

How to Control the Speed of Video

Speed doesn’t course at the same level for everyone. You can change momentum. You can slow it down and speed it up to convey a particular mood. In this article, you will learn how and when to control the speed of the video and its importance.

Importance of Speeding up/Slowing Down Your video?

Speeding up or slowing it down, known as slow or fast motion, can make your video faster or slower than its actual speed, called speed ramping. Overall, adjusting the speed of video clips can enhance the video’s visual effects, especially if you want to convey a particular mood to the audience. Speeding up your video may create a comical and dramatic impact, while slowing down your video can give viewers a time-lapse feel or an emotional mood.

This video speed controlling software can instantly speed up video up to 50x times. On the contrary, you can also slow down the video up to 0.1x, which means a one-minute video will run for 10 minutes.

How important is this Feature? The technique plays an essential role in adjusting the video’s speed. You will appreciate this technique once you’ve started editing your video. At first, controlling the speed of your video without music will give you a plain or bare impression. Based on my experience, I cannot quickly identify which video part needs to control the speed. Still, once you’ve added music at the start, you can quickly determine when and where you should maintain the momentum based on the beat of the music.

How to Speed up/Slow down a Video?

Nowadays, most video editing software offers an effortless way of giving special cinematic effects through speed ramping? Speed ramping is an approach to adjusting the clip’s speed to send the message across and provide the audience with an element of confusion. Since speed ramp is a gradual increase in the acceleration or deceleration of a video clip, reasons to slow down or speed up video vary from merely decorative to practical, but whatever your reasons, speed effects can add some production value to your projects.

This article gives you a guide on how to slow down or speed up video on your video editing software, for example, using Wondershare Filmora on your device.

In this tutorial, you will learn how to change the speed of your video using Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Open your Video editing software

Launch Wondershare Filmora from your system and select New Project.

launch wondershare filmora

Import the selected videos and open them in the program to enhance the speed and duration of the video. The video can also be dragged and dropped to the interface.

import car videos into filmora

Drag the selected video clip on Timeline Panel. You can click the + button or drag the video.

Step2 Change the Speed of your video

In Wondershare Filmora there are two available features you can use, first is using the Uniform Speed Feature.

Uniform Speed - Uniform Speed feature in Filmora is used to change the speed of your video or audio clips. Compared to Speed Ramping function, Uniform speed will change the whole clip’s speed evenly, instead of parts of your clips. How to use this Feature?

Using the Uniform Speed

  1. After adding the video on your timeline, drag the play head line and choose where will the uniform speed start.

change the speed of car video

  1. Right-click on the video or audio clip, or go to Speed>Uniform Speed then choose Uniform Speed.

reduce speed car video filmora

  1. Uniform Speed window will pop up then adjust the slider to your desired speed. Click ok once you’re done.

change speed settings car video

  1. You can observe that the video from where you set your playback has indicator of how fast does the video will play which is 6.50x.

car video timeline editing

  1. You can also revert back or customize the set Uniform Speed by clicking the arrow down on the Uniform Speed Indicator or click the Speed button on the left side of the screen. There are also options whether you want to set the speed to slow, fast and normal.

custom speed dot timeline filmora

Speed ramping - In Filmora, you can choose to change speed uniformly or speedily. To change the rate of the video or audio clip speed, you need to use the Filmora Speed Ramping feature.

In the Speed Ramping panel, you can customize the speed or select the speed preset such as Montage, Hero Moment, Bullet Time, Jumper, Flash in, and Flash out. You can choose the Preset speed ramps.

Evenly change the speed of the video clip to match another clip. Much software available will give you the option to speed ramp.

The importance of speed controls Having control over the speed of your motors and machinery is vital for you to get the full potential of your tools. Giving yourself complete speed control will ensure you experience little to no tool chatter and a perfect machined finish every time.

Playing with speed controls can help displeasure interest and guide focus when editing your video. You might have used slow motion to overemphasize a scene, or maybe you’ve sped up a clip to create a time-lapse—but have you tried to speed ramping?

speed ramping car video filmora

If you want to add cinematic to your video. The speed ramp effect describes a smooth transition between speeds, resulting in a video that dips in and out of slow-mo. and high-speed playback. You can ramp up, down, or do a mix of both for multiple speed adjustments throughout a video!

Visualize you’re trying to bring a simple pan shot of a product to life, energize the transitions in your latest travel video, emphasize the beat drop in a music video, or keep eyes affix to your content.

Speed ramping can give your video. style. It can help you do anything from excitement up B-roll to infuse otherwise unremarkable footage with personality.

Proper timing and speed make videos more useful and spectacular. You can enable slow motion to add enthusiasm to dramatics or speed up a video to spur the action. No matter your idea, you can fulfill it with some video editing software.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Step1 Open your Video editing software

Launch Wondershare Filmora from your system and select New Project.

launch wondershare filmora

Import the selected videos and open them in the program to enhance the speed and duration of the video. The video can also be dragged and dropped to the interface.

import car videos into filmora

Drag the selected video clip on Timeline Panel. You can click the + button or drag the video.

Step2 Change the Speed of your video

In Wondershare Filmora there are two available features you can use, first is using the Uniform Speed Feature.

Uniform Speed - Uniform Speed feature in Filmora is used to change the speed of your video or audio clips. Compared to Speed Ramping function, Uniform speed will change the whole clip’s speed evenly, instead of parts of your clips. How to use this Feature?

Using the Uniform Speed

  1. After adding the video on your timeline, drag the play head line and choose where will the uniform speed start.

change the speed of car video

  1. Right-click on the video or audio clip, or go to Speed>Uniform Speed then choose Uniform Speed.

reduce speed car video filmora

  1. Uniform Speed window will pop up then adjust the slider to your desired speed. Click ok once you’re done.

change speed settings car video

  1. You can observe that the video from where you set your playback has indicator of how fast does the video will play which is 6.50x.

car video timeline editing

  1. You can also revert back or customize the set Uniform Speed by clicking the arrow down on the Uniform Speed Indicator or click the Speed button on the left side of the screen. There are also options whether you want to set the speed to slow, fast and normal.

custom speed dot timeline filmora

Speed ramping - In Filmora, you can choose to change speed uniformly or speedily. To change the rate of the video or audio clip speed, you need to use the Filmora Speed Ramping feature.

In the Speed Ramping panel, you can customize the speed or select the speed preset such as Montage, Hero Moment, Bullet Time, Jumper, Flash in, and Flash out. You can choose the Preset speed ramps.

Evenly change the speed of the video clip to match another clip. Much software available will give you the option to speed ramp.

The importance of speed controls Having control over the speed of your motors and machinery is vital for you to get the full potential of your tools. Giving yourself complete speed control will ensure you experience little to no tool chatter and a perfect machined finish every time.

Playing with speed controls can help displeasure interest and guide focus when editing your video. You might have used slow motion to overemphasize a scene, or maybe you’ve sped up a clip to create a time-lapse—but have you tried to speed ramping?

speed ramping car video filmora

If you want to add cinematic to your video. The speed ramp effect describes a smooth transition between speeds, resulting in a video that dips in and out of slow-mo. and high-speed playback. You can ramp up, down, or do a mix of both for multiple speed adjustments throughout a video!

Visualize you’re trying to bring a simple pan shot of a product to life, energize the transitions in your latest travel video, emphasize the beat drop in a music video, or keep eyes affix to your content.

Speed ramping can give your video. style. It can help you do anything from excitement up B-roll to infuse otherwise unremarkable footage with personality.

Proper timing and speed make videos more useful and spectacular. You can enable slow motion to add enthusiasm to dramatics or speed up a video to spur the action. No matter your idea, you can fulfill it with some video editing software.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Best 5 AI Music Video Examples and Makers to Make Them

Best 5 AI Music Video Examples and Makers to Make Them

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Music videos are an excellent combination of interesting videos and music files and with double entertainment, the efforts to make these videos are also double. Creating and editing these tools manually is not only a tedious but also time-consuming task and to help with this there are an array of music video maker tools and software available. With the advancement in technology these days, a lot of tools, companies, and setups are also creating versatile AI-generated videos which are a treat to eyes as well as ears. To learn more about these AI music video and creation tools, this article will be a great read.

AI Music Videos

In this article

01 [Some Interesting Examples Of AI Music Videos](#Part 1)

02 [Top 5 Music Video Makers](#Part 2)

Part 1 Some Interesting Examples Of AI Music Videos

The AI generated music video are getting the attention of a lot of users these days and if you too are keen to check out some of these files, check out the list below of YouTube music ai files.

Part 2 Top 5 Music Video Makers

To help you create music videos in a hassle-free manner and like a pro, several music video makers are available. We have shortlisted the list of popular 5 as below.

01**Wondershare Filmora Video Editor **

This is one of the best tools for creating a music video on your Windows and Mac systems. Quick to download, the program comes with several features that can be further customized for creating your desired footage. The drag and drop function further make the task quick and easy. To ensure that along with customized videos, the audio quality is also great, the software support functions like automatic audio sync, audio compression, audio equalizer, and more. For video editing, you can add transitions, filters, effects, and many other elements. By the way, now, you can generate music for commercial use and seamlessly select sound effects with Filmora’s filtering features. The interface is simple and user-friendly which makes the software apt for beginners as well as pros.

Wondershare Filmora

02Rotor Videos

This is an online music video-making service that can help you create your desired music videos within your budget. The process of creating the footage is simple where you just need to add and upload your music file, select the video clips that go with the theme of the audio, add the lyrics, and then finally process. The video will be ready and can be downloaded for further use. The tool is capable of analyzing the tempo, beat, and other elements of the music file and if needed you can also pay for accessing the video stock collection.

Rotor Videos

04VideoFX Music Video Maker

This is an Android-based app developed by FuzeBits Inc that allows the creation of interesting music videos. Using the app, you can also record the lip-sync music and then customize it using over 50 filters like neon, mirror, thermal, and more. Preset shooting modes – fast motion, auto-pause, and stop motion is also sorted. Other editing functions include stickers, text, filters, and more.

VideoFX Music Video Maker

05Mixxx

This is an interesting tool for creating professional-looking music videos using its advanced features. With the drag and drop function, using the tool becomes very easy and it supports the function where the places on the track can be marked using the Hot Keys. The tempo of the song can also be changed by controlling the pitch and its complete music mixer will let you create awesome DJ-type tracks.

Mixx

Ending Thoughts

Music videos are everywhere on digital media platforms and used for entertainment, promotion, and all other tasks.

The latest technology has taken these videos to another level by creating AI-generated music videos.

Several music video maker tools, apps, and software are available, and depending on what are your requirements, a selection can be done.

Try It Free Try It Free

Music videos are an excellent combination of interesting videos and music files and with double entertainment, the efforts to make these videos are also double. Creating and editing these tools manually is not only a tedious but also time-consuming task and to help with this there are an array of music video maker tools and software available. With the advancement in technology these days, a lot of tools, companies, and setups are also creating versatile AI-generated videos which are a treat to eyes as well as ears. To learn more about these AI music video and creation tools, this article will be a great read.

AI Music Videos

In this article

01 [Some Interesting Examples Of AI Music Videos](#Part 1)

02 [Top 5 Music Video Makers](#Part 2)

Part 1 Some Interesting Examples Of AI Music Videos

The AI generated music video are getting the attention of a lot of users these days and if you too are keen to check out some of these files, check out the list below of YouTube music ai files.

Part 2 Top 5 Music Video Makers

To help you create music videos in a hassle-free manner and like a pro, several music video makers are available. We have shortlisted the list of popular 5 as below.

01**Wondershare Filmora Video Editor **

This is one of the best tools for creating a music video on your Windows and Mac systems. Quick to download, the program comes with several features that can be further customized for creating your desired footage. The drag and drop function further make the task quick and easy. To ensure that along with customized videos, the audio quality is also great, the software support functions like automatic audio sync, audio compression, audio equalizer, and more. For video editing, you can add transitions, filters, effects, and many other elements. By the way, now, you can generate music for commercial use and seamlessly select sound effects with Filmora’s filtering features. The interface is simple and user-friendly which makes the software apt for beginners as well as pros.

Wondershare Filmora

02Rotor Videos

This is an online music video-making service that can help you create your desired music videos within your budget. The process of creating the footage is simple where you just need to add and upload your music file, select the video clips that go with the theme of the audio, add the lyrics, and then finally process. The video will be ready and can be downloaded for further use. The tool is capable of analyzing the tempo, beat, and other elements of the music file and if needed you can also pay for accessing the video stock collection.

Rotor Videos

04VideoFX Music Video Maker

This is an Android-based app developed by FuzeBits Inc that allows the creation of interesting music videos. Using the app, you can also record the lip-sync music and then customize it using over 50 filters like neon, mirror, thermal, and more. Preset shooting modes – fast motion, auto-pause, and stop motion is also sorted. Other editing functions include stickers, text, filters, and more.

VideoFX Music Video Maker

05Mixxx

This is an interesting tool for creating professional-looking music videos using its advanced features. With the drag and drop function, using the tool becomes very easy and it supports the function where the places on the track can be marked using the Hot Keys. The tempo of the song can also be changed by controlling the pitch and its complete music mixer will let you create awesome DJ-type tracks.

Mixx

Ending Thoughts

Music videos are everywhere on digital media platforms and used for entertainment, promotion, and all other tasks.

The latest technology has taken these videos to another level by creating AI-generated music videos.

Several music video maker tools, apps, and software are available, and depending on what are your requirements, a selection can be done.

Try It Free Try It Free

Music videos are an excellent combination of interesting videos and music files and with double entertainment, the efforts to make these videos are also double. Creating and editing these tools manually is not only a tedious but also time-consuming task and to help with this there are an array of music video maker tools and software available. With the advancement in technology these days, a lot of tools, companies, and setups are also creating versatile AI-generated videos which are a treat to eyes as well as ears. To learn more about these AI music video and creation tools, this article will be a great read.

AI Music Videos

In this article

01 [Some Interesting Examples Of AI Music Videos](#Part 1)

02 [Top 5 Music Video Makers](#Part 2)

Part 1 Some Interesting Examples Of AI Music Videos

The AI generated music video are getting the attention of a lot of users these days and if you too are keen to check out some of these files, check out the list below of YouTube music ai files.

Part 2 Top 5 Music Video Makers

To help you create music videos in a hassle-free manner and like a pro, several music video makers are available. We have shortlisted the list of popular 5 as below.

01**Wondershare Filmora Video Editor **

This is one of the best tools for creating a music video on your Windows and Mac systems. Quick to download, the program comes with several features that can be further customized for creating your desired footage. The drag and drop function further make the task quick and easy. To ensure that along with customized videos, the audio quality is also great, the software support functions like automatic audio sync, audio compression, audio equalizer, and more. For video editing, you can add transitions, filters, effects, and many other elements. By the way, now, you can generate music for commercial use and seamlessly select sound effects with Filmora’s filtering features. The interface is simple and user-friendly which makes the software apt for beginners as well as pros.

Wondershare Filmora

02Rotor Videos

This is an online music video-making service that can help you create your desired music videos within your budget. The process of creating the footage is simple where you just need to add and upload your music file, select the video clips that go with the theme of the audio, add the lyrics, and then finally process. The video will be ready and can be downloaded for further use. The tool is capable of analyzing the tempo, beat, and other elements of the music file and if needed you can also pay for accessing the video stock collection.

Rotor Videos

04VideoFX Music Video Maker

This is an Android-based app developed by FuzeBits Inc that allows the creation of interesting music videos. Using the app, you can also record the lip-sync music and then customize it using over 50 filters like neon, mirror, thermal, and more. Preset shooting modes – fast motion, auto-pause, and stop motion is also sorted. Other editing functions include stickers, text, filters, and more.

VideoFX Music Video Maker

05Mixxx

This is an interesting tool for creating professional-looking music videos using its advanced features. With the drag and drop function, using the tool becomes very easy and it supports the function where the places on the track can be marked using the Hot Keys. The tempo of the song can also be changed by controlling the pitch and its complete music mixer will let you create awesome DJ-type tracks.

Mixx

Ending Thoughts

Music videos are everywhere on digital media platforms and used for entertainment, promotion, and all other tasks.

The latest technology has taken these videos to another level by creating AI-generated music videos.

Several music video maker tools, apps, and software are available, and depending on what are your requirements, a selection can be done.

Try It Free Try It Free

Music videos are an excellent combination of interesting videos and music files and with double entertainment, the efforts to make these videos are also double. Creating and editing these tools manually is not only a tedious but also time-consuming task and to help with this there are an array of music video maker tools and software available. With the advancement in technology these days, a lot of tools, companies, and setups are also creating versatile AI-generated videos which are a treat to eyes as well as ears. To learn more about these AI music video and creation tools, this article will be a great read.

AI Music Videos

In this article

01 [Some Interesting Examples Of AI Music Videos](#Part 1)

02 [Top 5 Music Video Makers](#Part 2)

Part 1 Some Interesting Examples Of AI Music Videos

The AI generated music video are getting the attention of a lot of users these days and if you too are keen to check out some of these files, check out the list below of YouTube music ai files.

Part 2 Top 5 Music Video Makers

To help you create music videos in a hassle-free manner and like a pro, several music video makers are available. We have shortlisted the list of popular 5 as below.

01**Wondershare Filmora Video Editor **

This is one of the best tools for creating a music video on your Windows and Mac systems. Quick to download, the program comes with several features that can be further customized for creating your desired footage. The drag and drop function further make the task quick and easy. To ensure that along with customized videos, the audio quality is also great, the software support functions like automatic audio sync, audio compression, audio equalizer, and more. For video editing, you can add transitions, filters, effects, and many other elements. By the way, now, you can generate music for commercial use and seamlessly select sound effects with Filmora’s filtering features. The interface is simple and user-friendly which makes the software apt for beginners as well as pros.

Wondershare Filmora

02Rotor Videos

This is an online music video-making service that can help you create your desired music videos within your budget. The process of creating the footage is simple where you just need to add and upload your music file, select the video clips that go with the theme of the audio, add the lyrics, and then finally process. The video will be ready and can be downloaded for further use. The tool is capable of analyzing the tempo, beat, and other elements of the music file and if needed you can also pay for accessing the video stock collection.

Rotor Videos

04VideoFX Music Video Maker

This is an Android-based app developed by FuzeBits Inc that allows the creation of interesting music videos. Using the app, you can also record the lip-sync music and then customize it using over 50 filters like neon, mirror, thermal, and more. Preset shooting modes – fast motion, auto-pause, and stop motion is also sorted. Other editing functions include stickers, text, filters, and more.

VideoFX Music Video Maker

05Mixxx

This is an interesting tool for creating professional-looking music videos using its advanced features. With the drag and drop function, using the tool becomes very easy and it supports the function where the places on the track can be marked using the Hot Keys. The tempo of the song can also be changed by controlling the pitch and its complete music mixer will let you create awesome DJ-type tracks.

Mixx

Ending Thoughts

Music videos are everywhere on digital media platforms and used for entertainment, promotion, and all other tasks.

The latest technology has taken these videos to another level by creating AI-generated music videos.

Several music video maker tools, apps, and software are available, and depending on what are your requirements, a selection can be done.

Blender Is a 3D Animation Software that Can Be Used to Create Stunning 3D Models and Videos

Blender is a 3D animation software that can be used to create stunning 3D models and videos. It is free and open source, which means that it is available to anyone who wants to use it. Blender is also very versatile, and can be used to create anything from simple 3D models to full-blown 3D movies.

One of the biggest benefits of Blender is that it is easy to learn. The interface is intuitive and user-friendly, and there are plenty of tutorials available online that can help you get started. Blender also has a very active community, so if you ever get stuck, there is likely someone out there who can help you. It is a complex software, but there are many online tutorials like this article that can help you get started.

To download Blender, go to https://www.blender.org/download/ . Click on the link that says “Download Blender” and then select the version that you want to download. After you have downloaded Blender, install it on your computer.

Step-by-Step on how to rotate videos in Blender

The first way to rotate a video in Blender is by using the Strip option.

Step 1: To do this, open the video that you want to rotate in Blender.

rotate-video-blender

Step 2: Then, click on the “Strip” menu and select “Transform.”

rotate-video-blender

Step 3: In the Transform Properties window, you will see a list of different tools for the video. Scroll down until you see the “Rotation” property. This is where you can manually rotate the video.

rotate-video-blender

Step 4: Click on Enter to save the rotation of the video.

The second way to rotate a video in Blender is by using the Transform Properties window. To do this…

Step 1: Open the video that you want to rotate in Blender.

rotate-video-blender

Step 2: Next, go to ‘Transform’ in the Active Tool portion of the screen.

Figure 5

Step 3: Go to the ‘Transform’ option in the properties window and adjust based on the rotational angle that you want.

rotate-video-blender

Step 4: Click on ‘Enter’ to apply it to the video.

In this tutorial, we have shown you two different ways to rotate a video in Blender. The first way is by using the Transform Properties window, and the second way is by using the 3D Viewport.

Which method you use is up to you. However, we recommend using the 3D Viewport method, as it is more accurate.

Rotating a video in Blender can be used for other purposes than just rotating it.

Here are some other things that you can do with a rotated video:

- Scale the video up or down

- Flip the video horizontally or vertically

- Change the position of the video in the 3D Viewport

How to rotate videos in Filmora

Meanwhile, you can also use Filmora Video Editor to rotate a video without any watermark. Filmora is a video editing software that lets you rotate videos easily. It is simple to use, and has many powerful features that let you edit your videos like a pro. It also has a built-in video converter that lets you convert your videos to different formats, so they can be played on any device. You can also export your videos in 4K resolution, so they look great no matter what device you are watching them on.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

There are two main ways to rotate video in Filmora: through the use of keyframes or by using the Transform Tool.

Step-by-step on how to rotate videos in Filmora

To rotate a video clip using keyframes…

Step 1: Import the video clip you want to rotate to your project.

rotate-video-blender

Step 2: In the timeline, place the playhead at the beginning of the clip.

rotate-video-blender

Step 3: With the playhead still at the beginning of the clip, drag the rotation handle in the preview window to rotate the video.

rotate-video-blender

Step 4: Move the playhead to the end of the clip and drag the rotation handle again to rotate it further.

rotate-video-blender

To rotate a video clip using the Transform Tool…

Select the “Edit” tool from the toolbar.

rotate-video-blender

Go to the “Transform” selection, then select the rotate option.

rotate-video-blender

Adjust the rotation angle using the tool.

rotate-video-blender

Both methods are fairly straightforward and easy to use. Experiment with each to see which works best for your project.

Step 2: Then, click on the “Strip” menu and select “Transform.”

rotate-video-blender

Step 3: In the Transform Properties window, you will see a list of different tools for the video. Scroll down until you see the “Rotation” property. This is where you can manually rotate the video.

rotate-video-blender

Step 4: Click on Enter to save the rotation of the video.

The second way to rotate a video in Blender is by using the Transform Properties window. To do this…

Step 1: Open the video that you want to rotate in Blender.

rotate-video-blender

Step 2: Next, go to ‘Transform’ in the Active Tool portion of the screen.

Figure 5

Step 3: Go to the ‘Transform’ option in the properties window and adjust based on the rotational angle that you want.

rotate-video-blender

Step 4: Click on ‘Enter’ to apply it to the video.

In this tutorial, we have shown you two different ways to rotate a video in Blender. The first way is by using the Transform Properties window, and the second way is by using the 3D Viewport.

Which method you use is up to you. However, we recommend using the 3D Viewport method, as it is more accurate.

Rotating a video in Blender can be used for other purposes than just rotating it.

Here are some other things that you can do with a rotated video:

- Scale the video up or down

- Flip the video horizontally or vertically

- Change the position of the video in the 3D Viewport

How to rotate videos in Filmora

Meanwhile, you can also use Filmora Video Editor to rotate a video without any watermark. Filmora is a video editing software that lets you rotate videos easily. It is simple to use, and has many powerful features that let you edit your videos like a pro. It also has a built-in video converter that lets you convert your videos to different formats, so they can be played on any device. You can also export your videos in 4K resolution, so they look great no matter what device you are watching them on.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

There are two main ways to rotate video in Filmora: through the use of keyframes or by using the Transform Tool.

Step-by-step on how to rotate videos in Filmora

To rotate a video clip using keyframes…

Step 1: Import the video clip you want to rotate to your project.

rotate-video-blender

Step 2: In the timeline, place the playhead at the beginning of the clip.

rotate-video-blender

Step 3: With the playhead still at the beginning of the clip, drag the rotation handle in the preview window to rotate the video.

rotate-video-blender

Step 4: Move the playhead to the end of the clip and drag the rotation handle again to rotate it further.

rotate-video-blender

To rotate a video clip using the Transform Tool…

Select the “Edit” tool from the toolbar.

rotate-video-blender

Go to the “Transform” selection, then select the rotate option.

rotate-video-blender

Adjust the rotation angle using the tool.

rotate-video-blender

Both methods are fairly straightforward and easy to use. Experiment with each to see which works best for your project.

Step 2: Then, click on the “Strip” menu and select “Transform.”

rotate-video-blender

Step 3: In the Transform Properties window, you will see a list of different tools for the video. Scroll down until you see the “Rotation” property. This is where you can manually rotate the video.

rotate-video-blender

Step 4: Click on Enter to save the rotation of the video.

The second way to rotate a video in Blender is by using the Transform Properties window. To do this…

Step 1: Open the video that you want to rotate in Blender.

rotate-video-blender

Step 2: Next, go to ‘Transform’ in the Active Tool portion of the screen.

Figure 5

Step 3: Go to the ‘Transform’ option in the properties window and adjust based on the rotational angle that you want.

rotate-video-blender

Step 4: Click on ‘Enter’ to apply it to the video.

In this tutorial, we have shown you two different ways to rotate a video in Blender. The first way is by using the Transform Properties window, and the second way is by using the 3D Viewport.

Which method you use is up to you. However, we recommend using the 3D Viewport method, as it is more accurate.

Rotating a video in Blender can be used for other purposes than just rotating it.

Here are some other things that you can do with a rotated video:

- Scale the video up or down

- Flip the video horizontally or vertically

- Change the position of the video in the 3D Viewport

How to rotate videos in Filmora

Meanwhile, you can also use Filmora Video Editor to rotate a video without any watermark. Filmora is a video editing software that lets you rotate videos easily. It is simple to use, and has many powerful features that let you edit your videos like a pro. It also has a built-in video converter that lets you convert your videos to different formats, so they can be played on any device. You can also export your videos in 4K resolution, so they look great no matter what device you are watching them on.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

There are two main ways to rotate video in Filmora: through the use of keyframes or by using the Transform Tool.

Step-by-step on how to rotate videos in Filmora

To rotate a video clip using keyframes…

Step 1: Import the video clip you want to rotate to your project.

rotate-video-blender

Step 2: In the timeline, place the playhead at the beginning of the clip.

rotate-video-blender

Step 3: With the playhead still at the beginning of the clip, drag the rotation handle in the preview window to rotate the video.

rotate-video-blender

Step 4: Move the playhead to the end of the clip and drag the rotation handle again to rotate it further.

rotate-video-blender

To rotate a video clip using the Transform Tool…

Select the “Edit” tool from the toolbar.

rotate-video-blender

Go to the “Transform” selection, then select the rotate option.

rotate-video-blender

Adjust the rotation angle using the tool.

rotate-video-blender

Both methods are fairly straightforward and easy to use. Experiment with each to see which works best for your project.

Step 2: Then, click on the “Strip” menu and select “Transform.”

rotate-video-blender

Step 3: In the Transform Properties window, you will see a list of different tools for the video. Scroll down until you see the “Rotation” property. This is where you can manually rotate the video.

rotate-video-blender

Step 4: Click on Enter to save the rotation of the video.

The second way to rotate a video in Blender is by using the Transform Properties window. To do this…

Step 1: Open the video that you want to rotate in Blender.

rotate-video-blender

Step 2: Next, go to ‘Transform’ in the Active Tool portion of the screen.

Figure 5

Step 3: Go to the ‘Transform’ option in the properties window and adjust based on the rotational angle that you want.

rotate-video-blender

Step 4: Click on ‘Enter’ to apply it to the video.

In this tutorial, we have shown you two different ways to rotate a video in Blender. The first way is by using the Transform Properties window, and the second way is by using the 3D Viewport.

Which method you use is up to you. However, we recommend using the 3D Viewport method, as it is more accurate.

Rotating a video in Blender can be used for other purposes than just rotating it.

Here are some other things that you can do with a rotated video:

- Scale the video up or down

- Flip the video horizontally or vertically

- Change the position of the video in the 3D Viewport

How to rotate videos in Filmora

Meanwhile, you can also use Filmora Video Editor to rotate a video without any watermark. Filmora is a video editing software that lets you rotate videos easily. It is simple to use, and has many powerful features that let you edit your videos like a pro. It also has a built-in video converter that lets you convert your videos to different formats, so they can be played on any device. You can also export your videos in 4K resolution, so they look great no matter what device you are watching them on.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

There are two main ways to rotate video in Filmora: through the use of keyframes or by using the Transform Tool.

Step-by-step on how to rotate videos in Filmora

To rotate a video clip using keyframes…

Step 1: Import the video clip you want to rotate to your project.

rotate-video-blender

Step 2: In the timeline, place the playhead at the beginning of the clip.

rotate-video-blender

Step 3: With the playhead still at the beginning of the clip, drag the rotation handle in the preview window to rotate the video.

rotate-video-blender

Step 4: Move the playhead to the end of the clip and drag the rotation handle again to rotate it further.

rotate-video-blender

To rotate a video clip using the Transform Tool…

Select the “Edit” tool from the toolbar.

rotate-video-blender

Go to the “Transform” selection, then select the rotate option.

rotate-video-blender

Adjust the rotation angle using the tool.

rotate-video-blender

Both methods are fairly straightforward and easy to use. Experiment with each to see which works best for your project.

Also read:

  • Title: In 2024, Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, Youve Found the Right Place
  • Author: Chloe
  • Created at : 2024-04-24 07:08:17
  • Updated at : 2024-04-25 07:08:17
  • Link: https://ai-editing-video.techidaily.com/in-2024-are-you-convincingly-fascinated-by-the-whole-idea-of-augmented-reality-and-want-to-level-up-your-marketing-skills-with-an-ar-integration-rest-assure/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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In 2024, Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, Youve Found the Right Place