In 2024, Creating Video Testimonials

Creating Video Testimonials

Video testimonials are a powerful way to generate trust and conversions. The key is to create videos that showcase your best customers’ most flattering moments, but you need the right elements in place first.

Your script is vital

You know you need a script, but how do you make sure it’s good?

First, make sure it’s clear and concise. Don’t waste time on lengthy descriptions or flowery language. Your video should be easy to understand, so let the script do the heavy lifting for you. Don’t get overly wordy; use short sentences and phrases that keep the viewer engaged throughout your testimonial.
Next, research your subject matter thoroughly before writing any script content at all. This will ensure that people watching feel like they’re getting an accurate portrayal of their company/product/service rather than just hearing what they want while they’re busy doing something else (like trying out a new app).
Lastly, once researched thoroughly enough to write detailed scripts, start working on writing those scripts into something coherent but still engaging enough for anyone watching regardless of whether they have any prior knowledge about whatever topic is being discussed by way of video testimonials.

Your talent is important

Talent is the most important element in creating a quality video testimonial, and this may seem like an obvious statement. However, it is important that you recruit someone who represents your brand well. This can be a celebrity, thought leader, or customer. If you are working with celebrities, for example, make sure they represent your products or services well and are not just there for the money (or social media).

If you are working with someone like a celebrity, be sure to interview them beforehand so that their story feels natural when telling it in front of the camera. In addition to finding someone who fits well with your product/service offering and brand image; look at other aspects such as age range and ethnicity when picking an appropriate talent partner.

Use only HD resolution

HD resolution is the minimum resolution you should use. If you’re shooting a project that doesn’t need to be broadcast at a high quality, then we recommend shooting your testimonial in standard definition (SD). But if it’s possible, or if you have a higher budget, consider investing in HD equipment and filming in 720p or higher.
This can make all of the difference when it comes to the clarity and quality of the video. Plus, when using HD cameras and editing software like Wondershare Filmora , Final Cut, or Adobe Premiere, you’ll get more than just better-looking images—you’ll also be able to export files that are larger than those created by SD cameras.

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Filming elements are essential

To get the most out of your video testimonial, first, you need to be close to the camera and look directly into it. This will increase the rapport between you and your customers, making them feel like they are right there with you—and in turn creating trust.

Then, you also need to be wearing good quality clothing that fits well. Having an outfit that makes you look attractive (but not overly sexy) can make all the difference when it comes to conveying confidence and professionalism.

Finally, smile while filming! This is important because smiling helps people connect with those around them better than any other facial expression can do alone. If possible, try smiling even before turning on your camera so that people can see who they are dealing with before having any contact at all!

Where to place the videos

Now that you’ve got your video testimonials in hand, it’s time to put them to work. There are several key places where you should consider placing your videos:

On your homepage
On landing pages
On blog posts or articles that mention the product/service being promoted (whether yours or a competitor’s)
In social media posts and ads that promote the product/service being promoted (whether yours or a competitor’s)
As part of email newsletters sent out by you and your client(s).

Video testimonials are a powerful way to generate trust and conversions

Video testimonials are a powerful way to generate trust and conversions.

In the world of digital marketing, there’s no shortage of ways to get your audience’s attention. But one strategy that continues to work well is the use of video testimonials. Video testimonials are a great way to get your customers talking about how much they love your product or service—and how much it has helped them.

Video testimonials can help you:

Increase conversion rates by 10-20% or more
Generate more leads and sales quickly
Demonstrate the value of your products and services

The Bottom Line

When you put in the right effort, video testimonials can be an incredibly powerful tool for generating trust and conversions. Video testimonials are a great way to show off your product or service, but they’re also a way to build relationships with potential customers by demonstrating how much they’ve helped others. If you want to generate more sales, then consider implementing this strategy into your marketing plan today!

Free Download For macOS 10.14 or later

Filming elements are essential

Where to place the videos

Now that you’ve got your video testimonials in hand, it’s time to put them to work. There are several key places where you should consider placing your videos:

On your homepage
On landing pages
On blog posts or articles that mention the product/service being promoted (whether yours or a competitor’s)
In social media posts and ads that promote the product/service being promoted (whether yours or a competitor’s)
As part of email newsletters sent out by you and your client(s).

Video testimonials are a powerful way to generate trust and conversions

Video testimonials are a powerful way to generate trust and conversions.

Video testimonials can help you:

Increase conversion rates by 10-20% or more
Generate more leads and sales quickly
Demonstrate the value of your products and services

The Bottom Line

How to Create After Effects Gifs

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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GIFs have been around for quite some time but as the flow of content continues to plummet on popular social media platforms like Facebook or Instagram, the demand for GIFs would continue to increase.

Unfortunately, you won’t be able to make a gif in after effects directly, unless with the help of a plug-in like GIFGun.

Before moving forward, keep in mind that using Adobe Media Encoder is an easier method for compressing your exports rather than any third-party compressor.

In this article, you will find easy to follow methods using which you can create after effects GIFs within a matter of minutes.

Part 1 General Knowledge on GIF Animation

01What is a GIF?

The acronym GIF stands for Graphics Interchange Format and the file is created in bitmap image format. This was developed back in 1987 by a working in CompuServe.

This format was incredibly successful on the WEB due to benefits like smaller file sizes, broader support, and its easy compatibility with Operating Systems.

However, GIFs are much more suitable as simple graphics and logos rather than Live Action Videos with its palette limitation of 256 per image.

Creating a GIF is like looping an animation or animated elements. You can use these animated GIFs in banners to engage your audience or even create fun sharable content for your Facebook pages.

You can start by creating basic easy animations in Photoshop and then elevate them by using After Effects.

02Why create a GIF?

Here are a handful of things you can keep your eye on if you are just starting on making GIFs;

● Simple Product Demonstrations. With simple 3 to 4 step GIFs, you can briefly introduce steps on how to use a product.

● You can provide instructions in a short span of time.

● UX designers use GIFs to show the functioning of certain digital experiences.

● You can introduce GIFs on your page to keep followers engaged.

● You can display some amazing things on your website.

Part 2 Difference between making GIFs in After Effects and Photoshop

Creating GIFs in After Effects and Photoshop are both one in the same thing but the results may vary depending on which choice of tools and features suits you better.

Now, for those who are learning Photoshop and After Effects for the first time, to understand the difference in results between both these software lets familiarize you with their features in brief.

01What’s Similar?

Since both are designed by Adobe, there are bound to be similarities in the tools and interface they use. Both these software enables you to use layers of editing from the layer panel where you separate the blending or transform multiple layers. You can apply masks to these layers in different ways on both software.

02Groups (PS) and Nested (AE) Composition

In Photoshop, you can group layers together and apply styles, blends, and transformations together. However, in After Effects, this is called Nesting.

Both are in a way similar to each other but Nesting Comps give users more functionality as it interprets probable compositions during the nesting process.

Smart objects used in PS are also comparable to Nested Comps as you can apply filters over one while applying effects to the other.

03Vector and Shapes

You can use the Pen tool or Shape tool in both PS and AE that creates shape layers without losing any integrity. Both the applications support Bezier which lets you control curves between anchor points in PS and vertices in AE.

04Destructive Effects

After Effects does not provide you with destructive effects while in Photoshop you can apply non-destructive filters. You can also combine several layers to apply changes or distort your images but these permanent changes cannot be made in After Effects.

You will also notice that although there are several similarities, there are tools and features which are not shared between both applications. The types of tool categories would also vary. Like with After Effects, you can create paragraph and character styles that you can apply to texts.

Part 3 How to Create After Effects Gifs

After Effects harbors greater video editing capabilities rather than the basic animating options you can try on Photoshop. In creating a GIF, you would want to leverage the combination of tools offered on both After Effects and Photoshop.

Let’s first get into how you can create an animated video on After Effects and then convert it into an animated GIF in Photoshop.

01Animating in After Effects

Step 1: Open After Effects, go to ‘Composition’ and create ‘New Composition’. You will need to fill out the dimensions and specs for your project on the window that pops up. For example, 300x250 px at 30 fps and 6 sec duration.

Step 2: You can import assets by dragging and dropping, or by going to the ‘Project Panel’ in the After Effects Workspace as shown in the image.

Step 3: Now, you can begin animating your Assets. Drag them and add them to the ‘Composition’ panel or ‘Timeline’ panel. Placing them in either one will make them appear on both. Adjust the layers according to the topmost layer on the panel.

Dial down the scale of every animation to 0% so that can be animated in a growing sequence. Select the layer you wish to adjust and click on ‘Transform’. Click on ‘Scale’ to give that layer an active marker on the timeline. Set the scale to 0%.

You can now begin animating the first item by moving the current time indicator to 06f (the 6th frame on the 30fps timeline). Scale the item back to 100% and the marker will reappear.

Repeat this for the other items. Keep in mind that each item has a 06f space between them for later adjustability.

Your equation is now complete and all that is left to do is animate your CTA button. Adjust the position of the top layer on your CTA and set the current time indicator to start time on the button animation. Click on ‘position’ to set up a marker on your Timeline. Forward the 04f then nudge the button and reverse back to the original position so that it looks like a button clicking animation.

Your animation is now complete. Now go to ‘Composition’ and shorten the time in the ‘Duration’ panel.

Step 4: Go to Composition. Click on Pre-Render and a new selection will pop up. Now click on ‘Render’. Your output will be a .mov file.

If you find exporting gifs from After Effects too complicated, you can also upload and loop videos using Wondershare Filmora Video Editor which has plenty of other amazing video editing features you can drag and drop to create.

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Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

02Converting Animation to GIF in Photoshop

Step 1: Create a new file in Photoshop with the same specs as you did in After Effects. Now go to ‘File’ > ‘Import’ > ‘Frames to Layers’ and import the saved .mov file.

Step 2: If you don’t automatically see the timeline, go to Windows > Timeline.

Step 3: Decide on how many loops you want in your animation. Once you are done with your GIF, go to ‘File’ > Export. Apply the Legacy Save for Web and choose the format for your GIF.

Step 4: In Export options, you can gain access to several presets to apply to your animated GIFs. The more color displayed in your GIF, the larger its size. You can use Dethering to smoothen gradients and shades. Looping is also turned off on Photoshop but you can apply looping from the ‘Options’ shown at the bottom of the menu.

Part 1 Ending Thoughts

● GIFs are a popular type of media that is quite trendy and easy to make using Adobe after effects gifs or Photoshop. They are called Graphics Interchange Format and are best used as simple graphic images.

● You require a combination of both Photoshop and After Effects, though both share similar interfaces, tools, and effects. You can group or nest compositions, apply filters or effects, and adjust vectors and shapes.

● After Effects is better than Photoshop in terms of creating videos, so you can first create a project in AE and then import the project onto PS after exporting after effects to gif. You can also use Filmora for the first step of this process.

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GIFs have been around for quite some time but as the flow of content continues to plummet on popular social media platforms like Facebook or Instagram, the demand for GIFs would continue to increase.

Unfortunately, you won’t be able to make a gif in after effects directly, unless with the help of a plug-in like GIFGun.

Before moving forward, keep in mind that using Adobe Media Encoder is an easier method for compressing your exports rather than any third-party compressor.

In this article, you will find easy to follow methods using which you can create after effects GIFs within a matter of minutes.