In 2024, Here Is a Step-by-Step Guide to Color Correct and Color Grade a Video Professionally with Wondershare Filmora. Lets Get Going

In 2024, Here Is a Step-by-Step Guide to Color Correct and Color Grade a Video Professionally with Wondershare Filmora. Lets Get Going

Chloe Lv12

Here Is a Step-by-Step Guide to Color Correct and Color Grade a Video Professionally with Wondershare Filmora. Let’s Get Going

As a post-production analysis of the filmed video, you might have noticed how the color contrast in a real VS reel. The colors do not appear bright and robust on a screen as in real life.

While there are numerous reasons for the dull, uninviting look- a basic edit could fix it quickly. One of the vital, if not the first, steps in the process is color grading and color correction. However, what exactly are color grading and color correction? And how can they help fix the color ratios and balance in a video?

This article covers everything you need to know about color grading and correction and a complete guide to adjusting cinematic colors with the best video editor, Wondershare Filmora. So, without much ado, let’s dig into it!

Part 1. Color Grading VS Color Correction

These terms have often been used interchangeably; people consider them synonymous. However, they are two different artistic phenomena to adjust the color scheme.

Since we will discuss them in detail later, here is a brief description. Put simply, color correcting is a corrective procedure, while color grading is a cinematic adjustment.

Color correction diverts the colors to a relatively neutral baseline achieving a unified look for all captured shots. On the other hand, color grading is inclined more toward a creative look aimed at balancing colors that reflect the emotion of the sequence.

color correction vs color grading

These two work hand in hand to dramatically uplift the overall look of the sequence. Let’s delve deeper into these techniques and see how to use them.

Part 2. What Is Color Correction?

We will start with color correction- the first step in color editing. Even with a slight glance at the raw shots, you can notice how much the tones are messed up. The crude product is oversaturated with colors.

Color correction is about making the shots look as natural as possible. It brings the sequences to the neutral baseline to achieve a unified look.

For now, we need to ignore our creative and aesthetic preferences and focus entirely on exposure and white balance. The actual end goal is to keep the colors true to life.

However, color-correcting a video is challenging if you are a beginner. There needs to be more than just understanding the fundamentals; it requires cinematic and technical skills.

Here is the basic process for a clean, color-corrected shot, irrespective of the software you use.

Essential Steps for Color Correcting a Shot

1. Set the color profile

Different video formats (HDR, LOG, RAW, HLG, etc.) have different exposure content. Therefore, select a color profile that matches your video format for the best results before starting.

2. Adjust the saturation

It is the primary step of color correction. Often the exposure of raw content is high. Next, equalize the saturation for a natural look.

3. Fix the contrast

Contrast is the difference between the light and dark areas of the image. Pictures with a higher contrast are sharper and more detailed.

However, adjust the contrast during color correcting so that the dark areas are not crushed, and you preserve the details maximally.

4. Set the white balance

It is time to adjust the white balance with the saturation and contrast fixed. The colors will shift to orange and blue hues if it is maladjusted.

Use the color curves to ensure pure whites so all colors fall correctly in place.

5. Double-check individual color tones

The final step is a secondary checking of the individual colors. Double-check the skin tones so they match in each shot.

Make sure the skin tones match their natural hues for an authentic, unfiltered look.

It is a basic walkthrough for color-correcting. More steps can vary according to the professional demands of the video. However, as a beginner, this is the best process to follow.

Once we’ve corrected the color, it is time to move to the next and primary step- color grading.

ChatGPT is Now Available in Filmora! Filmora now offers a ChatGPT plug-in to provide a more inspirational copywriting experience.

Try It Free Try It Free Learn More

Wondershare Filmora 12

Part 3. What Is Color Grading?

After you set all the tones to the baseline, you can start with the creative process of color grading. In this case, you do not change the colors anymore. Instead, you make artistic choices to change the moods and emotions of that particular sequence. Color grading is about manipulating the colors and contrasts that intensify the visual tone and explain your story to the world.

Color correction can be enough if you want to keep the video realistic. However, color grading is essential if you want to imply emotions and feelings in your content. Following is an essential step-by-step guide to color grading.

Basic Steps of Color Grading

If you are a beginner, the color grading process can be tricky without expertise. Hence here are the basic steps of color grading a video.

1. Color correcting

Correcting the colors and balance will always be the first step before you can color-grade footage. Next, the video must be normalized and should seem natural before you intensify the overall look.

2. Match the colors

In the next step, we balance the contours between color-corrected footage and color grading. Then, you can use LUTs (Look Up Tables) to match the individual colors to the scheme.

3. Shot-to-shot matching

The next integral step is to match the colors between all the shots so we can achieve a unified look. The contrasting appearance of shots can make them look unprofessional and poorly cinematic.

4. Adjust the mood and emotions

A well-executed color grading can potentiate the emotions in a shot. Use your artistic choices and tools from editing software to imply the director’s feelings in the video.

5. Make the final adjustments

As the final opportunity, tweak hues and chroma to ensure the colors match your palette in each scene. But, again, do not overdo anything, and play with colors to nudge the moods in the shot.

If your footage is the cake, color grading is the cherry on top that enhances the final look. You can instantly evoke connotations and bring the audience to a different page with some professional color grading.

However, while color correcting and grading, there are a few things that you should take care of. Here is a list of some To-do’s and Not To-do’s in the post-production edit.

Part 4. Things To Consider About the Editing Environment

Before you begin color-grading or color-correcting, here are some essential things to consider that can dramatically improve the results.

1. Neutral editing environment

Funky neon lights or fluorescent lights in the background can dominate your vision. As compensation, you will be over-saturating your footage with colors.

Make sure to use only white, neutral light with a CRI (color rendering Index) of at least 90. It will decrease inconsistencies as much as possible.

2. Using might shifts/orange screen

People often activate night shifts or orange screens to protect their eyes from excessive strain. Resultantly, the screen appears dull and orange-y.

Since this alters the actual colors of the video, the results are undermined. So make sure to turn off all technologies that can sabotage the grading.

3. Control the light

It is necessary to control the amount of light that enters your working space area. Excessive light alters your color perception and hence obstructs achieving a balanced contour.

Ensure that the light does not directly falls on the screen or your eyes. You must maintain an adequate distance from the screen to see nuances as you grade.

After completing all the fundamentals of color correcting and color grading, let’s demonstrate how to do it in real-time.

Choosing good software can be chaos. There are plenty of options in the market with the best features, but we will be using Wondershare Filmora . Read on for a step-by-step guide on color correcting and grading.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 5. How To Color Correct and Color Grade A Video With Wondershare Filmora?

To color-correct and color-grade a video, we recommend using Wondershare Filmora , one of the finest video editing apps on the market. Equipped with various tools, Filmora allows professional color correction with a few quick steps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the super simple interface, the software is easy to use for beginners and professionals alike. In addition, Filmora offers extensive tools to manipulate colors and color grade your footage professionally. Here is how to color correct and color grade your video with Filmora post-production.

Step1Open Wondershare Filmora

Before we start, Install Wondersahare Filmora on your device. If you already have it downloaded, launch the software so we can begin.

video editing tools

Step2Color correcting the video

Drag and drop the video to the timeline from the Projects menu. Then, follow these steps to color-correct the video:

  • Double-click on the video to open the editing panel. Four options are available: Video, Audio, Color, and Speed. Open the color tab.

video editing tools

  • From the Basics menu, adjust the Exposure, Light Color, Contrast, White Balance, and Vibrance. Then, move the slider or add a LUT value to apply.

color correcting in filmora

  • Filmora offers a wide variety of 3D LUTs with mapped color spaces that project your preferences on the video with a single click. Select a pre-made LUT to apply to your video in the Preset tab. Or custom builds a Look Up Table and saves it for future use.

introducing a preset lut

  • Turn on the Color Match toggle and tap View Comparison to match your current video with a reference shot.

comparison view

Step3Color grading the video

In the color editing panel, use the other two tabs, HSL and Curves, to create the aesthetics of your video.

  • In the HSL panel, select a color from the seven colors of the rainbow. Then, set the hue, luminance, and saturation for each. Next, you can use the slider to nudge the colors or directly input a LUT value.

adjusting the hsl

  • The shadow areas are dark and crushed. To fix this, add the Curves effect to the video. Go to the Curves tab, choose a primary color, and move the curves to balance the color scheme.

altering the curves

Step4Save and export the file

Once you finish the final touches, save your footage to a local folder.

  • Click the Export button. A pop-up screen will open.
  • Select the File type. (MP4, WMV, GIF, etc.)
  • Choose a local destination for the file.
  • Click Export.

exporting the video

Conclusion

Hopefully, this post has given you a good understanding of the differences between color grading and color correction. But ultimately, it is all about your thought process and intuitions.

Filmora’s extensive collection of color editing tools makes color correction and grading a five-finger thing. You can also follow our guide to create some unique and professional-looking masterpieces. Turn on the artistic side and start creating mystical shots!

Try It Free Try It Free Learn More

Wondershare Filmora 12

Part 3. What Is Color Grading?

After you set all the tones to the baseline, you can start with the creative process of color grading. In this case, you do not change the colors anymore. Instead, you make artistic choices to change the moods and emotions of that particular sequence. Color grading is about manipulating the colors and contrasts that intensify the visual tone and explain your story to the world.

Color correction can be enough if you want to keep the video realistic. However, color grading is essential if you want to imply emotions and feelings in your content. Following is an essential step-by-step guide to color grading.

Basic Steps of Color Grading

If you are a beginner, the color grading process can be tricky without expertise. Hence here are the basic steps of color grading a video.

1. Color correcting

Correcting the colors and balance will always be the first step before you can color-grade footage. Next, the video must be normalized and should seem natural before you intensify the overall look.

2. Match the colors

In the next step, we balance the contours between color-corrected footage and color grading. Then, you can use LUTs (Look Up Tables) to match the individual colors to the scheme.

3. Shot-to-shot matching

The next integral step is to match the colors between all the shots so we can achieve a unified look. The contrasting appearance of shots can make them look unprofessional and poorly cinematic.

4. Adjust the mood and emotions

A well-executed color grading can potentiate the emotions in a shot. Use your artistic choices and tools from editing software to imply the director’s feelings in the video.

5. Make the final adjustments

As the final opportunity, tweak hues and chroma to ensure the colors match your palette in each scene. But, again, do not overdo anything, and play with colors to nudge the moods in the shot.

If your footage is the cake, color grading is the cherry on top that enhances the final look. You can instantly evoke connotations and bring the audience to a different page with some professional color grading.

However, while color correcting and grading, there are a few things that you should take care of. Here is a list of some To-do’s and Not To-do’s in the post-production edit.

Part 4. Things To Consider About the Editing Environment

Before you begin color-grading or color-correcting, here are some essential things to consider that can dramatically improve the results.

1. Neutral editing environment

Funky neon lights or fluorescent lights in the background can dominate your vision. As compensation, you will be over-saturating your footage with colors.

Make sure to use only white, neutral light with a CRI (color rendering Index) of at least 90. It will decrease inconsistencies as much as possible.

2. Using might shifts/orange screen

People often activate night shifts or orange screens to protect their eyes from excessive strain. Resultantly, the screen appears dull and orange-y.

Since this alters the actual colors of the video, the results are undermined. So make sure to turn off all technologies that can sabotage the grading.

3. Control the light

It is necessary to control the amount of light that enters your working space area. Excessive light alters your color perception and hence obstructs achieving a balanced contour.

Ensure that the light does not directly falls on the screen or your eyes. You must maintain an adequate distance from the screen to see nuances as you grade.

After completing all the fundamentals of color correcting and color grading, let’s demonstrate how to do it in real-time.

Choosing good software can be chaos. There are plenty of options in the market with the best features, but we will be using Wondershare Filmora . Read on for a step-by-step guide on color correcting and grading.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 5. How To Color Correct and Color Grade A Video With Wondershare Filmora?

To color-correct and color-grade a video, we recommend using Wondershare Filmora , one of the finest video editing apps on the market. Equipped with various tools, Filmora allows professional color correction with a few quick steps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the super simple interface, the software is easy to use for beginners and professionals alike. In addition, Filmora offers extensive tools to manipulate colors and color grade your footage professionally. Here is how to color correct and color grade your video with Filmora post-production.

Step1Open Wondershare Filmora

Before we start, Install Wondersahare Filmora on your device. If you already have it downloaded, launch the software so we can begin.

video editing tools

Step2Color correcting the video

Drag and drop the video to the timeline from the Projects menu. Then, follow these steps to color-correct the video:

  • Double-click on the video to open the editing panel. Four options are available: Video, Audio, Color, and Speed. Open the color tab.

video editing tools

  • From the Basics menu, adjust the Exposure, Light Color, Contrast, White Balance, and Vibrance. Then, move the slider or add a LUT value to apply.

color correcting in filmora

  • Filmora offers a wide variety of 3D LUTs with mapped color spaces that project your preferences on the video with a single click. Select a pre-made LUT to apply to your video in the Preset tab. Or custom builds a Look Up Table and saves it for future use.

introducing a preset lut

  • Turn on the Color Match toggle and tap View Comparison to match your current video with a reference shot.

comparison view

Step3Color grading the video

In the color editing panel, use the other two tabs, HSL and Curves, to create the aesthetics of your video.

  • In the HSL panel, select a color from the seven colors of the rainbow. Then, set the hue, luminance, and saturation for each. Next, you can use the slider to nudge the colors or directly input a LUT value.

adjusting the hsl

  • The shadow areas are dark and crushed. To fix this, add the Curves effect to the video. Go to the Curves tab, choose a primary color, and move the curves to balance the color scheme.

altering the curves

Step4Save and export the file

Once you finish the final touches, save your footage to a local folder.

  • Click the Export button. A pop-up screen will open.
  • Select the File type. (MP4, WMV, GIF, etc.)
  • Choose a local destination for the file.
  • Click Export.

exporting the video

Conclusion

Hopefully, this post has given you a good understanding of the differences between color grading and color correction. But ultimately, it is all about your thought process and intuitions.

Filmora’s extensive collection of color editing tools makes color correction and grading a five-finger thing. You can also follow our guide to create some unique and professional-looking masterpieces. Turn on the artistic side and start creating mystical shots!

Cropping Videos in Final Cut Pro [Step by Step]

“Storytelling at its most powerful”, - words we read on the first page of the official web-site of Final Cut Pro, non-linear video editing software program which runs on Mac computers. The software lets us to log and transfer videos onto a hard drive, where it can be edited, processed, and output to a wide variety of formats. Final Cut Pro is so advanced that it is used by hobbyist filmmakers and industry professionals in TV, Film, and media. Anyone can get a free trial of the software for their Macs, but, to purchase directly from the Mac App Store it costs $299.99. It’s evident that Final Cut Pro can’t be downloaded, installed, and thus used on Windows, which is unfortunate, but for Mac users, it’s a very powerful video editing software.

crop-video-final-cut

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

  • Object Tracker and Cinematic mode;
  • Blazing pro performance;
  • Editing, audio, motion graphics, color grading, and delivery;
  • The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

crop-video-final-cut

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

crop-video-final-cut

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

crop-video-final-cut

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

crop-video-final-cut

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

crop-video-final-cut

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

crop-video-final-cut

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

crop-video-final-cut

This will create the sequence where you can add the video you have already selected and imported from your media.

crop-video-final-cut

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

crop-video-final-cut

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

crop-video-final-cut

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

crop-video-final-cut

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

crop-video-final-cut

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

crop-video-final-cut

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

crop-video-final-cut

There, you can “play around” with Left, Right, Top, and Bottom sides.

crop-video-final-cut

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

crop-video-final-cut

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

crop-video-final-cut

crop-video-final-cut

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

crop-video-final-cut

crop-video-final-cut

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

crop-video-final-cut

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

crop-video-final-cut

crop-video-final-cut

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

crop-video-final-cut

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

crop-video-final-cut

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

crop-video-final-cut

Above your video in the sequence, you will see little icons and find a Crop one.

crop-video-final-cut

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

crop-video-final-cut

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

crop-video-final-cut

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

  • Object Tracker and Cinematic mode;
  • Blazing pro performance;
  • Editing, audio, motion graphics, color grading, and delivery;
  • The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

crop-video-final-cut

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

crop-video-final-cut

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

crop-video-final-cut

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

crop-video-final-cut

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

crop-video-final-cut

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

crop-video-final-cut

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

crop-video-final-cut

This will create the sequence where you can add the video you have already selected and imported from your media.

crop-video-final-cut

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

crop-video-final-cut

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

crop-video-final-cut

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

crop-video-final-cut

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

crop-video-final-cut

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

crop-video-final-cut

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

crop-video-final-cut

There, you can “play around” with Left, Right, Top, and Bottom sides.

crop-video-final-cut

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

crop-video-final-cut

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

crop-video-final-cut

crop-video-final-cut

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

crop-video-final-cut

crop-video-final-cut

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

crop-video-final-cut

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

crop-video-final-cut

crop-video-final-cut

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

crop-video-final-cut

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

crop-video-final-cut

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

crop-video-final-cut

Above your video in the sequence, you will see little icons and find a Crop one.

crop-video-final-cut

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

crop-video-final-cut

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

crop-video-final-cut

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

  • Object Tracker and Cinematic mode;
  • Blazing pro performance;
  • Editing, audio, motion graphics, color grading, and delivery;
  • The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

crop-video-final-cut

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

crop-video-final-cut

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

crop-video-final-cut

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

crop-video-final-cut

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

crop-video-final-cut

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

crop-video-final-cut

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

crop-video-final-cut

This will create the sequence where you can add the video you have already selected and imported from your media.

crop-video-final-cut

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

crop-video-final-cut

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

crop-video-final-cut

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

crop-video-final-cut

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

crop-video-final-cut

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

crop-video-final-cut

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

crop-video-final-cut

There, you can “play around” with Left, Right, Top, and Bottom sides.

crop-video-final-cut

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

crop-video-final-cut

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

crop-video-final-cut

crop-video-final-cut

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

crop-video-final-cut

crop-video-final-cut

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

crop-video-final-cut

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

crop-video-final-cut

crop-video-final-cut

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

crop-video-final-cut

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

crop-video-final-cut

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

crop-video-final-cut

Above your video in the sequence, you will see little icons and find a Crop one.

crop-video-final-cut

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

crop-video-final-cut

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

crop-video-final-cut

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

  • Object Tracker and Cinematic mode;
  • Blazing pro performance;
  • Editing, audio, motion graphics, color grading, and delivery;
  • The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

crop-video-final-cut

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

crop-video-final-cut

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

crop-video-final-cut

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

crop-video-final-cut

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

crop-video-final-cut

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

crop-video-final-cut

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

crop-video-final-cut

This will create the sequence where you can add the video you have already selected and imported from your media.

crop-video-final-cut

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

crop-video-final-cut

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

crop-video-final-cut

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

crop-video-final-cut

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

crop-video-final-cut

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

crop-video-final-cut

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

crop-video-final-cut

There, you can “play around” with Left, Right, Top, and Bottom sides.

crop-video-final-cut

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

crop-video-final-cut

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

crop-video-final-cut

crop-video-final-cut

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

crop-video-final-cut

crop-video-final-cut

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

crop-video-final-cut

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

crop-video-final-cut

crop-video-final-cut

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

crop-video-final-cut

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

crop-video-final-cut

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

crop-video-final-cut

Above your video in the sequence, you will see little icons and find a Crop one.

crop-video-final-cut

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

crop-video-final-cut

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

crop-video-final-cut

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

Part 1: How to Create a Video Marketing Campaign

ready to use video templates for marketing

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

AI text to speech tool

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Video editor tool on Filmora V13

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Creative video templates on Filmora V13

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

  • Simple Drag-and-Drop Timeline Interface
  • Library Of Visual Effects and Transitions
  • Built-In Title Templates
  • Color Grading and Color Matching Tools
  • Support For Keyframe Animation
  • Background Audio Mixer
  • The Free-Use Audio, Image, Video Library
  • Instant Previews of Edits
  • Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

ready to use video templates for marketing

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

AI text to speech tool

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Video editor tool on Filmora V13

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Creative video templates on Filmora V13

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

  • Simple Drag-and-Drop Timeline Interface
  • Library Of Visual Effects and Transitions
  • Built-In Title Templates
  • Color Grading and Color Matching Tools
  • Support For Keyframe Animation
  • Background Audio Mixer
  • The Free-Use Audio, Image, Video Library
  • Instant Previews of Edits
  • Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

How to Make a Slow Motion Video: Complete Guide

How to make a video slow motion on your PC and other devices? It is easier than most people think. Slow-motion videos are cool and exciting. You could be watching a CGI fight scene or a dog making a face when trying to catch a treat. The slow-moving objects make it more exciting and intriguing. Probably it is a gender reveal party or a dramatic waterfall, and you are wondering how do I make a video slow motion. In this article, we provide you with a guide on how to make video to slow motion quickly and the easy way.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1. Introducing Wondershare Filmora: A Great Help for Making Slow Motion Videos

If you are looking for a solution on how to put videos in slow mo, you need to try Wondershare Filmora. The recent Filmora V13 comes with some brilliant tools that make editing videos easier and fun. The fully-equipped suite is now powered by AI allowing users to effortlessly create outstanding videos in minutes. With new features to realize your ideas and bring them to life, Filmora empowers you to work smarter and not harder.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How do you make a video slow motion with Filmora? The solution lies in the unique video editing features of the software. From manually editing the speed of the video to using slo mo effects, Filmora is a great choice. Using Filmora for creating slow motion videos has various advantages to your video editing journey:

  • Precise speed control: Filmora allows you to precisely set the speed of your videos up to a single frame, giving you creative control over your slo mo effects.
  • AI-powered capabilities: Powered by artificial intelligence, FIlmora gives you accurate results quickly and efficiently
  • Easy to Use: Filmora is a versatile video editing software that is easy to learn and use
  • High-quality output: Filmora offers a wide range of editing features, allowing you to export slo mo video without compromising the quality
  • Multiple slow-motion effects: Get access to a variety of slo mo video effects, including speed ramp, time remap, optical flow, and more

Ready to add some epic slow-motion action to your videos? In the next section, we’ll guide you step-by-step through how to make a slo mo video in just a few clicks. You will be turning your ordinary footage into amazing slo-mo clips in the simplest way possible.

Part 2. How to Make a Video Slow Motion: Step-by-Step Guide

Wondershare Filmora allows users to create a video slow motion using the Speed Ramping feature. This feature is specifically designed for adjusting the speed of videos with better control of keyframes, allowing you to create unique cinematic effects. You may want your YouTube clips to look cool or slow down your video for particular reasons. Take your video editing skills to the next level with the Speed Ramping feature. Filmora makes it possible to create slow motions of high quality with smooth transitions for incredible results.

launch filmora

The Speed Ramping feature is effective in:

  • Applying Professional Speed Effect: Quickly change the speed of your video by making it more creative.
  • Speed Ramping Template Presets: Get access to Filmora’s six present speed ramping effects. They include Bullet Time, Hero Moment, Montage, Flash in, and Jumper. These effects help in creating a professional speed change effect with ease.
  • Support for Customized Speed Ramping Template: Filmora allows you to create a unique speed ramping effect for your own and save it for later use.
  • Maintaining the Audio Pitch: The Speed Ramping feature by Filmora allows you to maintain the original audio pitch even after changing the speed of the video.

The Speed Ramping feature is quite effective in making video slow motion with Filmora. Let’s have a look at the steps you will need to follow:

Step 1: Find the Speed Ramping Tab

Once you have launched Filmora and imported your files, double clip on the video clip or audio clip you want to create a slow motion from. Then click, Speed followed by Speed Ramping in the pop-up editing window. You may also right-click on the video clip on the timeline and choose Speed Ramping, or click on the Speed icon on the toolbar followed by Speed Ramping.

speed ramping

Step 2: Customize the Speed Ramps

After starting the feature, you need to customize the speed ramps to achieve the desired results. The quickest way is to select a speed ramp present from the available Hero Moment, Montage, Jumper, Bullet Time, Flash Out, and Flash In. Customizing the speed ramps will, however, give you more creative outcomes.

editing speed ramping

Strp 3: Apply the Speed Ramping

With the speed ramp ready, place the play head where you want to create a slo mo video. Then click the Add icon to add the speed keyframes. Drag the keyframe dot downward or upward as desired to control the point speed. This will give you the specific slow motion video that you want while maintaining the audio pitch. When you are satisfied with the adjustments, click OK to save the settings and export your creation.

mask speed ramping

Creating slow motion videos with the speed ramping feature can be beneficial in many ways. The slow-motion effects draw attention to specific details of the video. It could be a big reveal happening or a flashback that allows viewers to realize the clues you were giving all along. When you slow down scenes in your video, it lets people focus on specific details, gestures, or objects.

Conclusion

Creating a slow motion video can be exciting. There’s just something that makes slo mo fun and interesting to watch. How to do video slow motion you may ask. With the right software, slowing down videos is a fun and thrilling effect. To this effect, we recommend using Wondershare Filmora to create slow motions in your projects and keep your audience engaged. The Speed ramping feature of Filmors is easy to use and can be customized to achieve specific results.

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1. Introducing Wondershare Filmora: A Great Help for Making Slow Motion Videos

If you are looking for a solution on how to put videos in slow mo, you need to try Wondershare Filmora. The recent Filmora V13 comes with some brilliant tools that make editing videos easier and fun. The fully-equipped suite is now powered by AI allowing users to effortlessly create outstanding videos in minutes. With new features to realize your ideas and bring them to life, Filmora empowers you to work smarter and not harder.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How do you make a video slow motion with Filmora? The solution lies in the unique video editing features of the software. From manually editing the speed of the video to using slo mo effects, Filmora is a great choice. Using Filmora for creating slow motion videos has various advantages to your video editing journey:

  • Precise speed control: Filmora allows you to precisely set the speed of your videos up to a single frame, giving you creative control over your slo mo effects.
  • AI-powered capabilities: Powered by artificial intelligence, FIlmora gives you accurate results quickly and efficiently
  • Easy to Use: Filmora is a versatile video editing software that is easy to learn and use
  • High-quality output: Filmora offers a wide range of editing features, allowing you to export slo mo video without compromising the quality
  • Multiple slow-motion effects: Get access to a variety of slo mo video effects, including speed ramp, time remap, optical flow, and more

Ready to add some epic slow-motion action to your videos? In the next section, we’ll guide you step-by-step through how to make a slo mo video in just a few clicks. You will be turning your ordinary footage into amazing slo-mo clips in the simplest way possible.

Part 2. How to Make a Video Slow Motion: Step-by-Step Guide

Wondershare Filmora allows users to create a video slow motion using the Speed Ramping feature. This feature is specifically designed for adjusting the speed of videos with better control of keyframes, allowing you to create unique cinematic effects. You may want your YouTube clips to look cool or slow down your video for particular reasons. Take your video editing skills to the next level with the Speed Ramping feature. Filmora makes it possible to create slow motions of high quality with smooth transitions for incredible results.

launch filmora

The Speed Ramping feature is effective in:

  • Applying Professional Speed Effect: Quickly change the speed of your video by making it more creative.
  • Speed Ramping Template Presets: Get access to Filmora’s six present speed ramping effects. They include Bullet Time, Hero Moment, Montage, Flash in, and Jumper. These effects help in creating a professional speed change effect with ease.
  • Support for Customized Speed Ramping Template: Filmora allows you to create a unique speed ramping effect for your own and save it for later use.
  • Maintaining the Audio Pitch: The Speed Ramping feature by Filmora allows you to maintain the original audio pitch even after changing the speed of the video.

The Speed Ramping feature is quite effective in making video slow motion with Filmora. Let’s have a look at the steps you will need to follow:

Step 1: Find the Speed Ramping Tab

Once you have launched Filmora and imported your files, double clip on the video clip or audio clip you want to create a slow motion from. Then click, Speed followed by Speed Ramping in the pop-up editing window. You may also right-click on the video clip on the timeline and choose Speed Ramping, or click on the Speed icon on the toolbar followed by Speed Ramping.

speed ramping

Step 2: Customize the Speed Ramps

After starting the feature, you need to customize the speed ramps to achieve the desired results. The quickest way is to select a speed ramp present from the available Hero Moment, Montage, Jumper, Bullet Time, Flash Out, and Flash In. Customizing the speed ramps will, however, give you more creative outcomes.

editing speed ramping

Strp 3: Apply the Speed Ramping

With the speed ramp ready, place the play head where you want to create a slo mo video. Then click the Add icon to add the speed keyframes. Drag the keyframe dot downward or upward as desired to control the point speed. This will give you the specific slow motion video that you want while maintaining the audio pitch. When you are satisfied with the adjustments, click OK to save the settings and export your creation.

mask speed ramping

Creating slow motion videos with the speed ramping feature can be beneficial in many ways. The slow-motion effects draw attention to specific details of the video. It could be a big reveal happening or a flashback that allows viewers to realize the clues you were giving all along. When you slow down scenes in your video, it lets people focus on specific details, gestures, or objects.

Conclusion

Creating a slow motion video can be exciting. There’s just something that makes slo mo fun and interesting to watch. How to do video slow motion you may ask. With the right software, slowing down videos is a fun and thrilling effect. To this effect, we recommend using Wondershare Filmora to create slow motions in your projects and keep your audience engaged. The Speed ramping feature of Filmors is easy to use and can be customized to achieve specific results.

Also read:

  • Title: In 2024, Here Is a Step-by-Step Guide to Color Correct and Color Grade a Video Professionally with Wondershare Filmora. Lets Get Going
  • Author: Chloe
  • Created at : 2024-04-24 07:08:20
  • Updated at : 2024-04-25 07:08:20
  • Link: https://ai-editing-video.techidaily.com/in-2024-here-is-a-step-by-step-guide-to-color-correct-and-color-grade-a-video-professionally-with-wondershare-filmora-lets-get-going/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
In 2024, Here Is a Step-by-Step Guide to Color Correct and Color Grade a Video Professionally with Wondershare Filmora. Lets Get Going