How to Put a Background on A Green Screen

The use of green screen in photos and videos is a common phenomenon. Starting from news broadcaster studios to visual effects in action movies, the use of green screen has become a commodity in photo and video shoots. This is because you can add background to green screen video and photo during the post-production phase as per your requirements.

Starting from replacing the green screen with a studio setup like news broadcasting to adding characters visiting an alien planet in movies, everything you can imagine is possible to including in your videos and photos. You will need a professional video editor and the steps on how to put a background on a green screen.

1. Way 1. Use Filmora
2. Way 2. Use iMovie
3. Way 3. Use Premiere Pro

• How to change the background of green screen image

Part 1. How to put a background on a green screen to video?

The first thing you need to do is shoot your video with high-quality green screen in the background. Make sure that it is evenly spread and lit up so that there are no light and dark patches. Now that you have green screen video, you will need a professional video editor to replace the green screen with any background as per your requirements. Here are the three ways on how to add background to green screen.

Way 1. Use Filmora

Wondershare Filmora is the easiest video editor to add a background to green screen video instantly. Filmora is a professional video editor with an intuitive user interface. There are loads of tools to add visual effects and perform basic to advanced editing. Filmora is available for Windows and Mac users and you have to transfer your recorded green screen video to your computer. You can replace green screen with a video as well as photo as per your preference. Here are the steps to put a background on green screen video using Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora . Launch the application and click on New Project. You should have the green screen video as well as the background replacement video or photo ready with which you want to replace green screen background.

Step2 Import your green screen video as well as the background video or photo under Project Media folder. Drag and drop both of them to Timeline. Make sure the green screen video is on top of the replacement background video or photo.

Step3 Double-click on the video clip that you have dropped on Timeline. Go to Video tab and turn on Chroma Key option.

Step4 You will see on the Instant Viewer that the green screen of recorded video is replaced with the replacement background immediately. You can adjust the parameters under Chroma Key such as offset, tolerance, and edge thickness as required.

Step5 Finally, play the video and if you are satisfied, click on Export button to save the video in your desired file format.

Way 2. Use iMovie

iMovie is one of the most preferred video editors among Mac and iPhone users. This is because the app comes from Apple, and there are ample features to enhance your video content and quality with effects. Adding a background to a green screen video using iMovie is quite easy. But replacing a background of a video without green screen is rather tough.

Step1 Launch iMovie from Applications folder on your Mac as it comes pre-installed.

Step2 Import your green screen video as well as replacement background video or photo to Project Media folder.

Step3 Drag and drop them into Timeline and place the green screen video above the replacement background video/photo. Make sure that the duration of both videos is the same.

Step4 Click on the green screen video and click on Video Overlay Settings and select Green/Blue Screen option from the drop-down menu.

Step5 You can adjust Softness as well as Clean-up option so that the green screen effect is perfect.

Way 3. Use Premiere Pro

When it comes to professional video editing, Premiere Pro is undoubted one of the most widely used video editors. The learning curve is steep for amateurs, but professionals love to edit videos in Premiere Pro. You can edit 4K videos, 3D videos, multi-cam videos, and it supports cross-platform project workflow. You can replace green screen background with any desired background video or image. Here are the steps on how to add background to green screen in Premiere Pro.

Step1 Launch Adobe Premiere Pro and go to File> Import option. Select the green screen video clip as well as replacement background video and click on Open button.

Step2 Drag the video clips from the Project panel and place them to Timeline so that the green screen video stays at the top.

Step3 Go to Effects tab and click on Effects> Keying> Ultra Key.

Step4 Click on eyedropper tool under Ultra Key and use the tool to select the green screen background color.

Step5 Go to Ultra Key> Output> and select Alpha Channel option. Set Setting located under Output to Aggressive.

Step6 Go to Matte Generation and adjust Transparency using the slider available.

Step7 You will see the green screen get replaced by the video or photo you have placed below the green screen video in Timeline.

Part 2. How to change the background of green screen image?

Adobe Photoshop is one of the best photo editors that professionals use to edit photos as per requirements. You can change the background of green screen image and replace the green screen with any image of your liking. You should have a green screen image as well as a replacement image. Here are the steps how to change green screen image on Photoshop.

Step1 Launch Adobe Photoshop and import the green screen image as well as the replacement background image.

Step2 Copy the replacement image and paste it on the green screen image. Make sure you move the layer of the replacement image is placed below the green screen image so that it stays hidden.

Step3 Now select green screen image layer and go to Select menu and click on Color Range. You will get an eyedropper tool. Press Shift key and click the areas where green screen background is there so that you can remove it. Click on OK button when done.

Step4 Go to Select menu and click on Inverse option. Go to Select menu and click on Refine Edge option. This is to smoothen the edges so that no green screen is visible. Click on Ok button.

Step5 Go to Select menu and click on Inverse option. Press Delete key and the green screen background will disappear and the replacement image will appear in the background.

The Bottom Line

We have illustrated how you can add a background to your green screen video on your computer and also explained how you can replace green screen background in your photo with any image. However, for the best results, you need to use a green screen and use Filmora to add a background instantly.

The first thing you need to do is shoot your video with high-quality green screen in the background. Make sure that it is evenly spread and lit up so that there are no light and dark patches. Now that you have green screen video, you will need a professional video editor to replace the green screen with any background as per your requirements. Here are the three ways on how to add background to green screen.

Way 1. Use Filmora

Wondershare Filmora is the easiest video editor to add a background to green screen video instantly. Filmora is a professional video editor with an intuitive user interface. There are loads of tools to add visual effects and perform basic to advanced editing. Filmora is available for Windows and Mac users and you have to transfer your recorded green screen video to your computer. You can replace green screen with a video as well as photo as per your preference. Here are the steps to put a background on green screen video using Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora . Launch the application and click on New Project. You should have the green screen video as well as the background replacement video or photo ready with which you want to replace green screen background.

Step2 Import your green screen video as well as the background video or photo under Project Media folder. Drag and drop both of them to Timeline. Make sure the green screen video is on top of the replacement background video or photo.

Step3 Double-click on the video clip that you have dropped on Timeline. Go to Video tab and turn on Chroma Key option.

Step4 You will see on the Instant Viewer that the green screen of recorded video is replaced with the replacement background immediately. You can adjust the parameters under Chroma Key such as offset, tolerance, and edge thickness as required.

Step5 Finally, play the video and if you are satisfied, click on Export button to save the video in your desired file format.

Way 2. Use iMovie

iMovie is one of the most preferred video editors among Mac and iPhone users. This is because the app comes from Apple, and there are ample features to enhance your video content and quality with effects. Adding a background to a green screen video using iMovie is quite easy. But replacing a background of a video without green screen is rather tough.

Step1 Launch iMovie from Applications folder on your Mac as it comes pre-installed.

Step2 Import your green screen video as well as replacement background video or photo to Project Media folder.

Step3 Drag and drop them into Timeline and place the green screen video above the replacement background video/photo. Make sure that the duration of both videos is the same.

Step4 Click on the green screen video and click on Video Overlay Settings and select Green/Blue Screen option from the drop-down menu.

Step5 You can adjust Softness as well as Clean-up option so that the green screen effect is perfect.

Way 3. Use Premiere Pro

When it comes to professional video editing, Premiere Pro is undoubted one of the most widely used video editors. The learning curve is steep for amateurs, but professionals love to edit videos in Premiere Pro. You can edit 4K videos, 3D videos, multi-cam videos, and it supports cross-platform project workflow. You can replace green screen background with any desired background video or image. Here are the steps on how to add background to green screen in Premiere Pro.

Step1 Launch Adobe Premiere Pro and go to File> Import option. Select the green screen video clip as well as replacement background video and click on Open button.

Step2 Drag the video clips from the Project panel and place them to Timeline so that the green screen video stays at the top.

Step3 Go to Effects tab and click on Effects> Keying> Ultra Key.

Step4 Click on eyedropper tool under Ultra Key and use the tool to select the green screen background color.

Step5 Go to Ultra Key> Output> and select Alpha Channel option. Set Setting located under Output to Aggressive.

Step6 Go to Matte Generation and adjust Transparency using the slider available.

Step7 You will see the green screen get replaced by the video or photo you have placed below the green screen video in Timeline.

Part 2. How to change the background of green screen image?

Adobe Photoshop is one of the best photo editors that professionals use to edit photos as per requirements. You can change the background of green screen image and replace the green screen with any image of your liking. You should have a green screen image as well as a replacement image. Here are the steps how to change green screen image on Photoshop.

Step1 Launch Adobe Photoshop and import the green screen image as well as the replacement background image.

Step2 Copy the replacement image and paste it on the green screen image. Make sure you move the layer of the replacement image is placed below the green screen image so that it stays hidden.

Step3 Now select green screen image layer and go to Select menu and click on Color Range. You will get an eyedropper tool. Press Shift key and click the areas where green screen background is there so that you can remove it. Click on OK button when done.

Step4 Go to Select menu and click on Inverse option. Go to Select menu and click on Refine Edge option. This is to smoothen the edges so that no green screen is visible. Click on Ok button.

Step5 Go to Select menu and click on Inverse option. Press Delete key and the green screen background will disappear and the replacement image will appear in the background.

The Bottom Line

We have illustrated how you can add a background to your green screen video on your computer and also explained how you can replace green screen background in your photo with any image. However, for the best results, you need to use a green screen and use Filmora to add a background instantly.

A Vacation Slideshow Is a Great Way to Relive the Vacation Memories and Also Share Them with Your Loved Ones. If You Are Looking for Ways to Create a Slideshow in Just a Few Minutes, We Will Help You with the Best Tool

How to Make a Vocation Slideshow in Minutes

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.

To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.

In this article

01 Tips for Creating a Vacation Slideshow in 5 Minutes

02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)

Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes

There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.

01Choose A Theme And Select Relevant Pictures

First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.

01Use Templates

Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.

01Use A Professional Software For Editing And Creating A Software

To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.

Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora

Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .

This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.

You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps for creating a vacation slideshow using Wondershare Filmora

Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.

Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.

Step 3. Next, move the images and videos to the timeline by simply dragging them.

Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.

Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.

● Ending Thoughts →

● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.

● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.

● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.

Try It Free Try It Free

Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.

To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.

In this article

01 Tips for Creating a Vacation Slideshow in 5 Minutes

02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)

Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes

There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.

01Choose A Theme And Select Relevant Pictures

First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.

01Use Templates

Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.

01Use A Professional Software For Editing And Creating A Software

To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.

Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora

Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .

This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.

You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps for creating a vacation slideshow using Wondershare Filmora

Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.

Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.

Step 3. Next, move the images and videos to the timeline by simply dragging them.

Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.

Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.

● Ending Thoughts →

● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.

● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.

● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.

Try It Free Try It Free

Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.

To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.

In this article

01 Tips for Creating a Vacation Slideshow in 5 Minutes

02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)

Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes

There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.

01Choose A Theme And Select Relevant Pictures

First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.

01Use Templates

Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.

01Use A Professional Software For Editing And Creating A Software

To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.

Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora

Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .

This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.

You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps for creating a vacation slideshow using Wondershare Filmora

Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.

Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.

Step 3. Next, move the images and videos to the timeline by simply dragging them.

Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.

Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.

● Ending Thoughts →

● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.

● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.

● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.

Try It Free Try It Free

Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.

To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.

In this article

01 Tips for Creating a Vacation Slideshow in 5 Minutes

02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)

Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes

There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.

01Choose A Theme And Select Relevant Pictures

First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.

01Use Templates

Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.

01Use A Professional Software For Editing And Creating A Software

To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.

Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora

Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .

This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.

You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps for creating a vacation slideshow using Wondershare Filmora

Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.

Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.

Step 3. Next, move the images and videos to the timeline by simply dragging them.

Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.

Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.

● Ending Thoughts →

● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.

● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.

● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.

Create Promotional Video

When it comes to executing video marketing campaigns, there’s an unspoken rule that holds true no matter what your goals are. Ready for it? A great video is only as good as the brand behind it. Branding is a crucial aspect of any successful video marketing campaign because your audience needs to believe in your product or service before they will invest their time and money in you. If you want to make a real impact with your promotional videos, branding should be at the top of your mind.

What is Branding

When you think of branding, what comes to mind? Maybe it’s your favorite pair of shoes or a piece of clothing with a logo on it. Or maybe you think about big companies with catchy slogans and memorable commercials that have been around for years. But branding isn’t just about logos and slogans—it’s so much more than that.

Branding is the process of creating an identity for your product or service that differentiates itself from others in its category. This can be as simple as coming up with a name for your company, or it could mean developing an entire brand strategy that encompasses every aspect of how you present yourself to the world (and potential customers). Branding is all about finding ways to stand out from other businesses in your industry by establishing trust with consumers through consistency across all channels, including social media, websites, advertising campaigns, and more.

Why Branding is Important

Branding is vital for any business. It’s the foundation of your brand and it sets up a strong structure for your business to grow on.

Branding helps to build trust and loyalty with customers, which is crucial to gaining new customers and retaining old ones.

If you want people to remember you, then branding is important because it makes sure people will never forget about you!

With great branding comes great responsibility in terms of communicating clearly who you are as a company, what kind of products/services that you provide or sell, how those products/services will benefit consumers (or clients), etc., so make sure these things are always clear when designing promotional videos meant specifically for marketing purposes.

Branding in Video Marketing

Branding is an important part of video marketing because it helps to create a memorable video.

You should make sure you have a clear understanding of your brand before you start creating promotional videos. Your brand is the personality that people associate with your business or company, and this will help them to remember you.

For example, if you’re selling food products related to health and fitness, then having a healthy lifestyle theme throughout all aspects of the production process will be essential to getting people excited about what they see in their minds when they think about your product or service.

It can be challenging to keep track of all the aspects of your brand, but you can use Brand Guidelines to make sure that everything is aligned with your goals and values.

About Video Brand Guidelines

Video brand guidelines are a set of rules and regulations that govern how your videos should look, feel and sound. By having these in place, you can maintain a consistent style and tone across all your video content, whether that be explainer videos or social media posts.

Why do you need Video Brand Guidelines

1. Keeps your videos on-brand

The most important reason for creating video brand guidelines is to keep all your videos feeling like they come from the same place. This way, no matter what type of video it is, viewers will always know it’s from your brand.

2. Make sure everyone’s on the same page.

With so many people involved in the production of a single video, it can be hard to keep everyone on the same page. By having guidelines in place, you can make sure that everyone knows exactly what your brand’s video style is, and how to stay true to it.

3. Saves time and money.

In the long run, having video brand guidelines will save you both time and money. With a clear understanding of your brand’s video style, you can avoid costly mistakes and re-dos, and produce content faster and more efficiently.

4. Helps with planning

It can be difficult to plan video content without knowing what kind of videos you want to make. By having guidelines in place, you can map out a clear strategy for your video content, helping you to stay on track and hit your goals.

5. Improves creativity

Having video brand guidelines doesn’t mean that your videos have to be boring or formulaic. In fact, it can actually help to improve creativity, as it gives you a clear framework to work within. This way, you can experiment and try new things, safe in the knowledge that you’re still staying true to your brand.

Strong Pillars of Video Brand Guidelines

There are three strong pillars that make up a set of video brand guidelines: aesthetic (how it looks), technical (how it’s made), and messaging (what it says).

AESTHETIC

The Aesthetic Pillar is all about how your videos look, from the overall style to the specific details like color schemes and fonts. This is usually determined by your company’s branding guidelines.

TECHNICAL

The Technical Pillar covers the more practical elements of your video, such as file formats and resolution. This ensures that your videos are compatible with all kinds of devices and platforms.

MESSAGING

The Messaging Pillar deals with the actual content of your video, such as the script and narration. This is where you decide what message you want to communicate, and how you’re going to do it.

When writing your video brand standards, it’s important to keep all three pillars in mind. Each one plays a vital role in the overall impact of your video, so they should all be given equal attention.

Different Elements of Video Brand

There are several elements that make up a video that reflecting your brand. These include:

Logo

When and how should your logo be used? Should it appear at the beginning, end or throughout the video? These are just a few examples of what you might want to include in your guidelines. The important thing is to be as clear and concise as possible so that there’s no confusion about what does and doesn’t represent your brand.

Apple, for example, is a fantastic brand that uses its logo in video advertising. It may always be observed at the end of every video.

Color palette

What fonts best represent your brand and should be used in your videos?

Color has a huge impact on how people perceive your brand, so you want to choose colors that match your message and tone.

Typography choices

Typography is a key element of branding. It’s more than just picking the right typeface, though that’s important, too. Typography includes the font, size and style of your title, body copy and web copy, as well as how it’s used in your logo and all other graphics.

Imagery

If you want to use images or photos in your videos, what style should they be? And are there any specific colours that need to be used?

Voice

The way you speak to your customers is referred to as brand voice. Your brand’s communication style is what determines your brand voice. Your target audience will hear your brand voice, which can be informal or formal depending on the situation and needs of the client. It may have any tone as long as it feels genuine to your company’s principles and personality—

In terms of brand voice consistency, Apple conveys confidence, quality, and closeness. In terms of distinguishing oneself from the competition, Apple has always been the company to look up to. Many people feel welcomed and overindulged by having their own gadgets.

Graphics

If you want to use animation in your videos, you must first select a design that best represents your business. Is it going to be more cartoonish or more corporate?

It’s also crucial to provide rules for the use of certain visual components. If you want to include the speaker’s name and job title in the lower thirds, for example, you must state how that should appear.

Transitions

Transitions between shots may boost brand recognition. Consider American sports networks that frequently use a rapid logo reveal! You should decide what your branding standard for transitions will be. Will it be a basic and traditional transition, or will you utilize it to emphasize your brand?

Music and Sounds

Music can play a significant role in how your video is received. It should be used to create the right atmosphere and reinforce the tone of voice. Your brand guidelines should include examples of the types of music that would and wouldn’t be appropriate, as well as any sound effects that could be used.

Format

This section should detail what type of videos you want to produce. For example, do you want interview-style videos, or more dynamic explainer videos? It’s also worth including some general information about length, aspect ratio and file format.

Shooting Style

Do you want your videos to be shot in a particular way? If so, you should include information on that in your guidelines. For example, do you want close-ups or wide shots? Do you want lots of movement or static shots?

Your video brand guidelines should also consider where your videos will be shot. If you have a preferred location or style of location, such as an office or warehouse, make sure that is included.

Lighting is another important aspect of shooting style and can really affect the look and feel of a video. Consider what sort of lighting would work best with your brand - natural light, bright light, low light etc. - and include details in your guidelines.

Tagline

A tagline is a short phrase or sentence that identifies your brand. It’s often used in conjunction with a logo and other branding elements to create an overall marketing message

Nike recognized the need to appeal to a much wider audience, and transform their brand into more than simply fitness apparel. As a result of this, “Just Do It.” was created. The slogan is easy to understand and conveys the idea effectively. More significantly, it applies to everyone, not just world-class athletes

How to create Video Brand Guidelines?

Now that we’ve gone over why you need video brand guidelines, let’s take a look at how you can create them.

1. Define your brand voice

This is perhaps the most important step in creating your guidelines, as it will determine the tone and style of all your future videos. To do this, you need to think about what makes your brand unique, and how you want it to be perceived by others. Once you have a good understanding of your brand voice, you can start to put together the rest of your guidelines.

2. Choose a video style

Depending on the kind of videos you want to make, you’ll need to choose an appropriate style. This could be anything from animation to live action, so it’s important to pick something that will work well with your brand voice.

3. Decide on a look and feel

Just like with your choice of style, the look and feel of your videos should be in line with your brand identity. This means taking into account things like colour palette, typography and overall aesthetic.

4. Write a script

Once you have all the above elements in place, you can start to write a script for your video. This will act as a blueprint for the rest of the production process, so it’s important to get it right. When writing your script, be sure to keep your brand voice in mind, and make sure that the finished product stays true to your guidelines.

5. Find the right talent

To bring your script to life, you’ll need to find the right talent. This means finding voiceover artists, actors or presenters who fit with your brand identity and can help to sell your message.

6. Record and edit your video

With all the pieces in place, you’re finally ready to record and edit your video. During this process, it’s important to stick to your guidelines, so that the finished product is on-brand and consistent with your other content.

7. Publish and promote your video

Once your video is complete, it’s time to hit publish and start promoting it to your audience. Remember to use all the channels at your disposal, from social media to email marketing, to make sure that as many people as possible see your brand-new video.

Brand Guidelines Consistency

It’s important to be consistent with your brand. One of the biggest mistakes a company can make is trying to brand itself as something it isn’t. If you’re perceived as one thing and then suddenly change, it may do more harm than good for your business or organization.

The most well-known example of a company with a consistent brand is Coca Cola. It is one of the company brands with consistent brand image and a very strong reputation. This can be attributed to the company’s efforts in marketing and advertising to create a distinct brand image. The Coca Cola Company has spent millions of dollars on advertising campaigns that focus on creating a positive image for the product and reinforcing its original taste.

You need to have consistency in all aspects of your brand: logo, voice and tone (including social media), visuals (such as color scheme), and more. Your audience will immediately identify any inconsistencies between these elements - so make sure they match up well!

Wrap-up

Creating video brand guidelines may seem like a lot of work, but it’s worth it in the long run. By taking the time to put together a comprehensive guide, you can ensure that all your future videos are on-brand, efficient and effective. So what are you waiting for? Get started today! Do you have any tips for creating video brand guidelines? Let us know in the comments below!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

How to Uue Adobe Lightroom Color Grading

The main focus of color grading is changing the colors and tones in your photographs. Recent updates to Lightroom and Photoshop’s color grading functionality have improved its use and increased its capabilities. Color grading is ideal for giving your photograph a bit extra interest and improving the lighting.

All forms of photography benefit from and depend on color grading. The color grading tools in Lightroom and Photoshop will be especially appreciated by landscape and portrait photographers. If you’re wondering what happened to split toning, it was replaced by the Color Grading module, which is why split toning is now referred to as color grading.

1. Getting to Color Grading

Select the photo you want to modify and go to the develop module in Lightroom to access the Color Grading tool. Then, move your cursor down to the Color Grading menu on the right side of the screen. To see three separate color wheels, choose this.

The same choices are available in Photoshop’s Camera Raw Filter. Simply scroll down on the right side of the screen once you’ve opened a photo in the Camera Raw Filter until you see Color Grading. The process of color grading is identical in Photoshop and Lightroom. I’ll be using Lightroom to demonstrate the example photographs for the purposes of this blog article.

2. How to Use Color Grading

The first thing you’ll notice is that there are actually three identical color wheels. Each color wheel, though, has a distinct purpose. Midtones are controlled by the top wheel, shadows, and highlights by the left and right wheels, respectively.

Before moving on to the color grading stage, it’s crucial to notice that you should balance the temperature and tint of your image. Instead of balancing the colors to create the image, color grading is a technique for enhancing the colors in the image.

Avoid using the midtones color wheel when using the Color Grading tool for the first time. First, try modifying only the highlights and shadows wheel. Warm hues in the highlights and cold colors in the shadows appear great in the majority of photographs. However, when using these sliders to create some truly incredible photos, you may let your creativity run wild!

I’ve added some yellow (warmth) to the highlights and some blue (coolness) to the shadows in this particular example. As a result, the sunlight in my image appears to be very warm and inviting, and the shadows take on a colder, bluer appearance.

The color wheels are actually fairly easy to use. To select a color, merely click and drag it anywhere on the color wheel. The color will become stronger the further you are from the circle’s center. Each circle has a hidden slider bar underneath it. This modifies the related color wheel’s brightness value. In other words, you can brighten or darken the highlights by adjusting the bar underneath the highlights color wheel. The ability to quickly change the brightness levels in the highlights, shadows, or midtones is a convenient feature.

Blending and balancing are the other two parameters that you can modify. You can alter how well the color in the highlights, midtones, or shadows blend with one another with the blending slider. The colors will blend in more naturally by moving the blending slider higher.

The amount of the image that is judged to be in the highlights, shadows, or midtones can be changed with the balance slider. For instance, if I move the balance slider to the right, less of the highlights will show the adjustment. Only the highlights with the highest brightness will be affected by the change.

3. HSL/Color Panel

Move to the HSL/Color Panel, which stands for Hue, Saturation, and Luminance, after your image is ready to use. It is located under Tone Curve in the Develop Panel. This adjustment panel, in contrast to the ones stated before, will let you change different colors in your image independently of one another. Hue, Saturation, and Luminance are the three modifications that each color will receive.

4. Hue

Hue is measured in terms of the color wheel’s degrees. It’s possible to change the color’s real shade in this panel. For instance, you can modify the turquoise or blue to a more greenish tone if your scenario is a beach (as in our example photo). It’s advisable to begin making adjustments to your panel’s Hue before moving on to the others.

5. Saturation

The strength of the hue is known as saturation. (Remember that this HSL panel modification only affects the saturation of individual colors, not the saturation of the entire image.) In order to achieve a more subdued, muted appearance for this example, I reduced the Saturation on the aqua, blue, and green hues. To increase the intensity of your shot, you can do the exact reverse. Find the tweaks that suit your photo and the appearance you want to achieve best.

6. Luminance

Each color’s luminance measures how brightly it reflects light. Use this tool to brighten or darken specific areas of your image (it works especially well to provide contrast to black and white images). To make the water and sky behind the model darker in this example photograph, I decreased the Luminance setting on the aqua panel.

7. Adjustment Brush

Further isolate a section of your image using the Adjustment Brush so that you can change the Hue and any other parameters you like. Your Adjustment Brush is the final brush icon on the top of your editing panel. Adjust your Hue and begin painting on your image where you wish to change the color to begin color grading.(At the bottom of the Adjustment Brush Panel, you can adjust the brush’s size or feathering.)

This is perfect if you only want to edit one part of your shot. You can keep using the adjustments after you’ve painted your image to witness more changes as they happen in real time.

Here are a few tips to set you on the correct course because color grading might take some time and practice to master. Shooting in RAW will give you the most dynamic control over your colors, so be sure to do this. Try your best to start with a good photograph and to alter your default settings so that the canvas is even. Use color psychology to visually transmit the mood or feeling you wish to portray through color grading.

Utilize each panel to practice and experiment. There is no right or wrong method to color grade; it all depends on how you want your photographs to look stylistically. Press the Reset button in the right -hand corner of your panel to return to your original image.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

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