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In 2024, How to Use Lumetri Color in After Effects
How to Use Lumetri Color in After Effects
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When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.
Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.
Let’s dig in!
In this article
01 Does After Effects have Lumetri Color?
02 How to use Lumetri Color in Adobe After Effects
03 Is there a simple way to Unionise the Color of my Video?
Does After Effects have Lumetri Color?
Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.
Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.
How to use Lumetri Color in Adobe After Effects
You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.
The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.
Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:
1. Vignettes
Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.
Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.
2. HSL Secondary
When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.
With the functionality, you can easily manipulate the skin tones in your footage and refocus images.
3. Curves
The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.
The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.
4. Fx Bypass
Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.
How to use Lumetri Color
With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.
Step 1. Add your footage to the timeline
First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.
Step 2. Open Lumetri Color
Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”
Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”
Step 3. Carry out your Color Grading and Saturation
With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.
To carry out saturation:
Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.
Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”
To carry out color grading:
- After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
- Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.
How to Use Lumetri Scope
Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.
When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.
However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:
Step 1. Open Lumetric Scope
First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.
In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.
The Lumetri Scope tab will be displayed adjacent to the timeline footage.
Step 2. Evaluate Hue and Saturation using Vectorscope
In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.
Hue, on the other hand, is read in a circular direction.
Step 3. Evaluate the tonal values and Brightness using Histogram
The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.
To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”
The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.
Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor
The color and brightness are read from the bottom to the top in the waveform monitor.
Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.
Reading the IRE scale is usually done in ascension (0 to 100).
Step 5. Evaluate the Individual color channels using Parade Scope
Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.
Is there a simple way to Unionise the Color of my Video?
Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .
Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.
Some of the functionality features that make Wondershare Filmora easy to use include:
Curve Section
Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.
YUV color correction
The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.
Hue and Saturation
Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.
In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.
When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.
Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.
Let’s dig in!
In this article
01 Does After Effects have Lumetri Color?
02 How to use Lumetri Color in Adobe After Effects
03 Is there a simple way to Unionise the Color of my Video?
Does After Effects have Lumetri Color?
Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.
Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.
How to use Lumetri Color in Adobe After Effects
You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.
The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.
Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:
1. Vignettes
Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.
Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.
2. HSL Secondary
When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.
With the functionality, you can easily manipulate the skin tones in your footage and refocus images.
3. Curves
The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.
The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.
4. Fx Bypass
Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.
How to use Lumetri Color
With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.
Step 1. Add your footage to the timeline
First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.
Step 2. Open Lumetri Color
Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”
Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”
Step 3. Carry out your Color Grading and Saturation
With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.
To carry out saturation:
Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.
Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”
To carry out color grading:
- After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
- Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.
How to Use Lumetri Scope
Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.
When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.
However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:
Step 1. Open Lumetric Scope
First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.
In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.
The Lumetri Scope tab will be displayed adjacent to the timeline footage.
Step 2. Evaluate Hue and Saturation using Vectorscope
In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.
Hue, on the other hand, is read in a circular direction.
Step 3. Evaluate the tonal values and Brightness using Histogram
The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.
To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”
The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.
Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor
The color and brightness are read from the bottom to the top in the waveform monitor.
Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.
Reading the IRE scale is usually done in ascension (0 to 100).
Step 5. Evaluate the Individual color channels using Parade Scope
Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.
Is there a simple way to Unionise the Color of my Video?
Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .
Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.
Some of the functionality features that make Wondershare Filmora easy to use include:
Curve Section
Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.
YUV color correction
The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.
Hue and Saturation
Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.
In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.
When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.
Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.
Let’s dig in!
In this article
01 Does After Effects have Lumetri Color?
02 How to use Lumetri Color in Adobe After Effects
03 Is there a simple way to Unionise the Color of my Video?
Does After Effects have Lumetri Color?
Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.
Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.
How to use Lumetri Color in Adobe After Effects
You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.
The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.
Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:
1. Vignettes
Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.
Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.
2. HSL Secondary
When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.
With the functionality, you can easily manipulate the skin tones in your footage and refocus images.
3. Curves
The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.
The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.
4. Fx Bypass
Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.
How to use Lumetri Color
With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.
Step 1. Add your footage to the timeline
First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.
Step 2. Open Lumetri Color
Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”
Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”
Step 3. Carry out your Color Grading and Saturation
With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.
To carry out saturation:
Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.
Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”
To carry out color grading:
- After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
- Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.
How to Use Lumetri Scope
Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.
When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.
However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:
Step 1. Open Lumetric Scope
First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.
In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.
The Lumetri Scope tab will be displayed adjacent to the timeline footage.
Step 2. Evaluate Hue and Saturation using Vectorscope
In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.
Hue, on the other hand, is read in a circular direction.
Step 3. Evaluate the tonal values and Brightness using Histogram
The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.
To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”
The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.
Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor
The color and brightness are read from the bottom to the top in the waveform monitor.
Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.
Reading the IRE scale is usually done in ascension (0 to 100).
Step 5. Evaluate the Individual color channels using Parade Scope
Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.
Is there a simple way to Unionise the Color of my Video?
Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .
Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.
Some of the functionality features that make Wondershare Filmora easy to use include:
Curve Section
Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.
YUV color correction
The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.
Hue and Saturation
Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.
In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.
When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.
Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.
Let’s dig in!
In this article
01 Does After Effects have Lumetri Color?
02 How to use Lumetri Color in Adobe After Effects
03 Is there a simple way to Unionise the Color of my Video?
Does After Effects have Lumetri Color?
Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.
Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.
How to use Lumetri Color in Adobe After Effects
You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.
The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.
Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:
1. Vignettes
Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.
Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.
2. HSL Secondary
When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.
With the functionality, you can easily manipulate the skin tones in your footage and refocus images.
3. Curves
The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.
The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.
4. Fx Bypass
Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.
How to use Lumetri Color
With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.
Step 1. Add your footage to the timeline
First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.
Step 2. Open Lumetri Color
Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”
Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”
Step 3. Carry out your Color Grading and Saturation
With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.
To carry out saturation:
Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.
Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”
To carry out color grading:
- After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
- Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.
How to Use Lumetri Scope
Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.
When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.
However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:
Step 1. Open Lumetric Scope
First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.
In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.
The Lumetri Scope tab will be displayed adjacent to the timeline footage.
Step 2. Evaluate Hue and Saturation using Vectorscope
In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.
Hue, on the other hand, is read in a circular direction.
Step 3. Evaluate the tonal values and Brightness using Histogram
The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.
To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”
The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.
Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor
The color and brightness are read from the bottom to the top in the waveform monitor.
Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.
Reading the IRE scale is usually done in ascension (0 to 100).
Step 5. Evaluate the Individual color channels using Parade Scope
Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.
Is there a simple way to Unionise the Color of my Video?
Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .
Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.
Some of the functionality features that make Wondershare Filmora easy to use include:
Curve Section
Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.
YUV color correction
The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.
Hue and Saturation
Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.
In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Conclusion
● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.
Create a Brand Video to Make Your Business Shine
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
How to Make a Video with My Phone
Never before has video recording been so simple or effortless. Everybody has a smartphone, which is a capable video camera, in their pocket. In fact, the use of smartphones for mobile creation has increased to the point that some people consider it to be the main function and equally crucial to communication.
Pocket-lint has compiled ten ideas in an effort to assist you in getting whatever it is you want in the best possible way. Even if some of the advice may seem apparent, using it all should always produce fantastic videos.
1. Get ready for filming
Make sure that you have everything you need to start recording your videos, including the necessary
equipment, props, scripts, actors, and locations, before you start the recording process. In addition, ensure that your mobile device is of high quality and that it has a sufficient amount of storage space (available memory) to save the film. High definition (HD) video files can be quite large and storing them can quickly deplete a battery’s capacity.
They add a great point; you need to think about stabilization, and they’ve included a few great options for
obtaining steady video. This video by Filmic Pro titled “5 Things to Do Before You Shoot iPhone Video” covers a lot of what we’ve discussed as well, including memory storage, battery life, audio, and resolution.
2. Use good lighting
Because smartphone cameras have smaller image sensors and lenses, proper illumination has a significant impact on their performance. As much as you can, try to film your video in well-lit environments. By doing this, you can reduce the amount of unwanted shadow and grain in your video. On the other hand, you also need to be cautious to avoid pointing the camera straight towards bright light sources because this will result in useless overexposed footage and lens flare. The lighting should be consistent and steady because most smartphone image sensors take a while to respond to abrupt changes in brightness.
If shooting your video in low light is still difficult, experiment with your phone’s or app’s backlighting and white balance settings. In case your camera is focusing on the incorrect part of your composition, most phones now provide “touch focusing.” The automatic exposure control will have an easier time making minor adjustments if the lighting condition changes once the focus has been placed on the most crucial part of the video.
3. Film horizontally, not vertically
Your natural inclination may be to hold the smartphone in a vertical position when you are using it to record video, just as you do when you are using it for the vast majority of other purposes. However, if you want to edit your video and post it online and on social media, this may place certain restrictions on your ability to do so.
4. Make sure to have good audio
We’re going to go ahead and say that sound is one of the most essential components of any video. The difficulty is in the fact that the audio quality on your smartphone is not always of the highest caliber. When it comes to audio, there is a general rule that the smartphone should be as close to the speaker as is physically possible in order to obtain the clearest sound possible from it. Even if you are only a few meters away from the person whose voice you want to record on your smartphone, you won’t be able to get a good recording of them.
This is not the fault of your smartphone; rather, smartphones are intended to be used by speaking into them at close range; hence, you should think about employing the use of an external microphone in order to improve the sound quality. However, if you are unable to do so, there is no need for concern because you can use an additional smartphone in its place.
You can record audio on your mobile device by opening the voice memo app and selecting the record button. Your audio will immediately be improved if you position the phone’s microphone such that it is facing your topic and is somewhat close to them. Clap once at the beginning of the recording to serve as a reference point for both the video and the audio, which will help you save time while editing. After that, it will be simple for you to locate the point at which the clap occurred and synchronize the high-quality audio that is on the memo with the audio that is in your film.
5. Edit your video
Now that you’ve gathered all of your film, it’s time to cut it up, add some color, and get creative with effects! Fortunately, there are numerous video editing apps available that make it easier and faster than ever to use. You can edit videos on your phone just as you would on a computer using apps like Adobe Rush and iMovie, and it’s easier than you think.
You’ve probably heard of iMovie, Apple’s free video editing software that works on both your iPhone and Mac. You can add titles, music, and additional effects to your video clips, much like in Adobe Rush. iMovie is really easy to use, especially if you’re new to editing. The main distinction between Adobe Rush and iMovie is that Adobe Rush includes more professional and technical changes, whilst iMovie has a considerably larger selection of video effects and transitions.
Adobe Rush is the most user-friendly app for editing and creating high-quality films on your smartphone. One of Adobe Rush’s best features is the ability to incorporate motion graphics, video effects, text, and mix audio. If you prefer a larger screen to edit on, Adobe Rush seamlessly transfers the files to your computer, allowing you to resume editing where you left off on your smartphone. This program is simple to use, and there are numerous guidelines and tutorials available online to help you get started.
Conclusion
You probably weren’t aware of this, but your smartphone is actually a very capable piece of equipment that can be used to record videos of a high quality. You will be able to enhance the quality of your material to a greater extent by putting into practice the strategies that are discussed in this piece. Grab your smartphone and get ready to start producing content that the people in your fanbase will always come back for.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
How To Polish Your Music Video Edits Using Filmora
A common understanding in cinematography circles is that editing makes the seventy percent of the total job. It is editing that makes a significant difference, and Filmora, a professional video editor, comes in handy when you want to edit your photos.
Filmora has multiple features that allow you to shine your videos in countless ways. This article will clarify everything you need to improve your music video. Also, it is just the tip of the iceberg. The more you try to be creative, the more options Filmora will provide you. The following points highlight how you can polish your music video editing skills.
Part 1. Duplicate your project before editing
Before you begin unleashing your inner creativity, you must make a duplicate copy of your project file. Of course, it would help if you did so to keep a backup file.
It will help you get back to the pre-edit file if you want to start from the beginning or if you want to save the file for use in the future. You can make a duplicate file of your project by following the subsequent steps.
Step1Download and install Filmora
You can download Filmora from its official website.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step2Create or import your project
- Create a project if you are using Filmora for the first time.
- Import the project from your computer directory. Then, go to file in the menu bar, and click on the open project.
- Select the project you want to open.
Step3Duplicate the project file and rename it
- When you open Filmora, a start-up window will appear.
- Right-click on the project you want to duplicate.
Step4Rename the duplicate file
- Rename the file to keep a record of new editions.
The file is renamed. It will help you remember which file is original. If your files become corrupted, you can easily access the original ones. Once you are done duplicating your project file, it is time to do our primary job: Polishing our video edits with Filmora .
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 2. Polishing Your Music Video
Just like ladies apply polish to their nails to make them more attractive, you can use editing to your music video to get the same result. Ladies can go to the beautician if they want. You can go to a professional editor if you like it.
However, these options are pretty expensive. The best way is to do it yourself. It is fun. Also, you can let loose your hidden artist for a while. Stick to the following points to understand how to begin polishing your music video.
How to put cuts on beats?
Adding beat cuts to a music video is imperative. Randomly placing beats yield an inferior-quality video. It also gives the impression that video editing is not done by a professional. The beats must be adjusted to synchronize with the storyline of the video.
Moreover, the video will lose its charm if you put cuts on every beat. People will not be able to enjoy, let alone understand, what is happening in the film.
What are the beats?
Beats are pieces of music that recur in a pattern. They are essential for music videos. It adds attraction for the viewers. Also, without beats, no music video can go viral. In the digital age, beats boost your music video.
Note: Cuts are recommended on every 2nd and 4th beat. In that way, a smooth transition of music beats takes place, making it more ear-pleasing. It also gives a professional outlook to the whole music.
Let’s learn how you can put cuts on your beats.
Step1Import the music video
- Import the Music video to which you would like to add any beat.
- You can also use the one given in Filmora.
- Drag and Drop the music video in the timeline panel.
Step2Detach its audio
- Right-click on the video.
- Select the option “Detach Audio.” It will separate the attached audio from the music. You will be able to add cuts where you deem necessary.
You can also import audio from your drive. After that, drag and drop the imported file into the timeline panel.
- Right, Click on the audio file in the audio panel.
- Select the option “Beat Detection.” It will show beats (with red markers) on the audio timeline, making adding cuts to the beat easy.
Step3Cut the beats where you find necessary
- Listen carefully to the audio file and plan where you want to add a cut to your beat.
- Adjust the beat according to your music video.
- Join the trimmed video segments to maintain continuity. The final product should look like the one given below.
Resultantly, it will readjust the beat to a different spot on the video. You can make multiple cuts in the beats. However, it is not recommended. It makes the whole experience of listening quite jarring.
Once you’ve added cuts to the beats, it is time to make them smooth. For that, keep reading the instructions given below.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
How to smooth out cuts
Adding cuts in the beats is one part of the job, not the whole job. After adding these cuts, you have to smoothen them. With it, the point of interest for the audience becomes clear.
To maintain the audience’s attention on our video, we have to smoothen the cuts so that our audience quickly understands the ongoing story in our video. If sudden changes occur on the screen, watching it gets disconcerting.
Indeed, you would not want your audience to have this experience. Head to the following techniques to understand how to smooth out video cuts
Technique 1: Showing multiple perspectives
The focal person in the video must occupy the same spot in the previous shot as it maintains in the current shot.
Let us understand from the example given below.
- Shot 1: The actress in the music video is occupying the left seat on the bus while looking outside.
- Shot 2: The actress occupies the same spot in the subsequent shot.
- Third Shot: The shot shows the wide angle of the bus from the inside. The actress is still sitting in the same position and the same place.
This technique keeps the audience focused on the point of interest while giving them a different perspective of the scene.
Technique 2: Using light leaks
The technique is quite helpful for the transition between two cuts. It uses different levels of colors to shine between cuts, adding smoothness and providing coherence.
What are light leaks?
Light leaks are great effects in Filmora. These effects fill the screen with light. It seems that light is leaking in a disorderly fashion. For the time being, the whole screen is filled with that effect. Thus, it explains the name of this effect as a light leak.
Filmora provides a plethora of features for adding Light Leak for transitioning cuts. With the use of Filmora, one can quickly bring a level of flow to the music video. Keep reading to understand how to use this remarkable feature of Filmora.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1Access the light leak effects on Filmora
- Go to Effects on the Interface.
- Go to Overlay and choose the light Leak feature.
- You can also use any other light Leak stock in your capacity.
Step2Drag and drop the effects in the video editing
- Drag and drop the effect between any two cuts where you want to add this feature for a smooth transition.
- The effects should be placed above the video, in the timeline over the clip.
Step3Setting the color and blend of the light leak effect
- Right-click on the clip, and go to “Edit Properties.”
- Go to the Composing menu. Then, go to “Blend Mode” and choose “Screen.”
- It will adjust the light Leak feature to your entire screen.
Step4Fit the effect to the width of the screen
- Go to the Transform option in the clip properties.
- Click on both circles in front of the Scale option. It will adjust the effect to the entire frame width, giving it a pleasing outlook.
There you go! Your light Leak filter is ready. Give attention to how the light floods the screen and the scene transitions from one part to the next.
Now, you are done with adding some additional color and light to your cuts. Your cuts are now smooth and trouble-free. Moving onto our next tip that will further polish your music video. It is called Reframing and Zooming.
Reframe and zoom to polish your video
Another significant feature of Filmora is that it allows you to readjust the frame and zoom of the video. Any zooming option left undone in the shooting phase can be addressed in the editing phase.
For example, a director did an excellent job shooting a video. He considered every angle and yielded the best video shoot he could achieve. However, he missed a few zooming-out techniques while shooting. Now, what should one do? Use Filmora.
It is where the reframing and zooming feature of Filmora comes into play and saves the day.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
What are the reframing and zooming features?
This feature allows you to adjust the zoom on the point of interest in the music video. If you want to add extra focus on a certain point, the feature in Filmora can do that for you. You can run zoom in or zoom out on any particular object or actor. Follow the given steps to understand how you can do that.
Step1Plan your video
- Where you want to reframe and zoom. Trim that part of the video.
Step2Choose any two points on the clip for reframing
- Choose any two points on the clip. These points are reference points. When the clip moves from one point to the next point, the reframing takes place.
Step3Adjust the scale and position of the clip
- Go to the Transform option in Clip properties.
- Go to the clip’s end (2nd point), and turn on the Scale and Position circles.
- Go to the start of the clip
- And adjust the value of scale and position.
Atl Text: Setting new value to Scale and Position.
Step4Replay the clip
- Once the scale readings and position in the initial point are set, replay the clip to observe the reframing.
You can use it on the static shots if you want. The procedure is the same. You have to adjust the scale and position of the screen to adjust reframing. Thus, Filmora fills gaps in your music video without the need to reshoot.
Final words
Video editing requires patience, creativity, and efficient tools. Filmora provides the most effective means to run various effects on your video. You can add cuts to your, smoothen your cuts, and readjust the frame of your video. These are merely a few features to mention.
In a nutshell, Filmora assists you in polishing your music video. You will not need a professional editor. You will become one in no time.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
Step2Create or import your project
- Create a project if you are using Filmora for the first time.
- Import the project from your computer directory. Then, go to file in the menu bar, and click on the open project.
- Select the project you want to open.
Step3Duplicate the project file and rename it
- When you open Filmora, a start-up window will appear.
- Right-click on the project you want to duplicate.
Step4Rename the duplicate file
- Rename the file to keep a record of new editions.
The file is renamed. It will help you remember which file is original. If your files become corrupted, you can easily access the original ones. Once you are done duplicating your project file, it is time to do our primary job: Polishing our video edits with Filmora .
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 2. Polishing Your Music Video
Just like ladies apply polish to their nails to make them more attractive, you can use editing to your music video to get the same result. Ladies can go to the beautician if they want. You can go to a professional editor if you like it.
However, these options are pretty expensive. The best way is to do it yourself. It is fun. Also, you can let loose your hidden artist for a while. Stick to the following points to understand how to begin polishing your music video.
How to put cuts on beats?
Adding beat cuts to a music video is imperative. Randomly placing beats yield an inferior-quality video. It also gives the impression that video editing is not done by a professional. The beats must be adjusted to synchronize with the storyline of the video.
Moreover, the video will lose its charm if you put cuts on every beat. People will not be able to enjoy, let alone understand, what is happening in the film.
What are the beats?
Beats are pieces of music that recur in a pattern. They are essential for music videos. It adds attraction for the viewers. Also, without beats, no music video can go viral. In the digital age, beats boost your music video.
Note: Cuts are recommended on every 2nd and 4th beat. In that way, a smooth transition of music beats takes place, making it more ear-pleasing. It also gives a professional outlook to the whole music.
Let’s learn how you can put cuts on your beats.
Step1Import the music video
- Import the Music video to which you would like to add any beat.
- You can also use the one given in Filmora.
- Drag and Drop the music video in the timeline panel.
Step2Detach its audio
- Right-click on the video.
- Select the option “Detach Audio.” It will separate the attached audio from the music. You will be able to add cuts where you deem necessary.
You can also import audio from your drive. After that, drag and drop the imported file into the timeline panel.
- Right, Click on the audio file in the audio panel.
- Select the option “Beat Detection.” It will show beats (with red markers) on the audio timeline, making adding cuts to the beat easy.
Step3Cut the beats where you find necessary
- Listen carefully to the audio file and plan where you want to add a cut to your beat.
- Adjust the beat according to your music video.
- Join the trimmed video segments to maintain continuity. The final product should look like the one given below.
Resultantly, it will readjust the beat to a different spot on the video. You can make multiple cuts in the beats. However, it is not recommended. It makes the whole experience of listening quite jarring.
Once you’ve added cuts to the beats, it is time to make them smooth. For that, keep reading the instructions given below.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
How to smooth out cuts
Adding cuts in the beats is one part of the job, not the whole job. After adding these cuts, you have to smoothen them. With it, the point of interest for the audience becomes clear.
To maintain the audience’s attention on our video, we have to smoothen the cuts so that our audience quickly understands the ongoing story in our video. If sudden changes occur on the screen, watching it gets disconcerting.
Indeed, you would not want your audience to have this experience. Head to the following techniques to understand how to smooth out video cuts
Technique 1: Showing multiple perspectives
The focal person in the video must occupy the same spot in the previous shot as it maintains in the current shot.
Let us understand from the example given below.
- Shot 1: The actress in the music video is occupying the left seat on the bus while looking outside.
- Shot 2: The actress occupies the same spot in the subsequent shot.
- Third Shot: The shot shows the wide angle of the bus from the inside. The actress is still sitting in the same position and the same place.
This technique keeps the audience focused on the point of interest while giving them a different perspective of the scene.
Technique 2: Using light leaks
The technique is quite helpful for the transition between two cuts. It uses different levels of colors to shine between cuts, adding smoothness and providing coherence.
What are light leaks?
Light leaks are great effects in Filmora. These effects fill the screen with light. It seems that light is leaking in a disorderly fashion. For the time being, the whole screen is filled with that effect. Thus, it explains the name of this effect as a light leak.
Filmora provides a plethora of features for adding Light Leak for transitioning cuts. With the use of Filmora, one can quickly bring a level of flow to the music video. Keep reading to understand how to use this remarkable feature of Filmora.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1Access the light leak effects on Filmora
- Go to Effects on the Interface.
- Go to Overlay and choose the light Leak feature.
- You can also use any other light Leak stock in your capacity.
Step2Drag and drop the effects in the video editing
- Drag and drop the effect between any two cuts where you want to add this feature for a smooth transition.
- The effects should be placed above the video, in the timeline over the clip.
Step3Setting the color and blend of the light leak effect
- Right-click on the clip, and go to “Edit Properties.”
- Go to the Composing menu. Then, go to “Blend Mode” and choose “Screen.”
- It will adjust the light Leak feature to your entire screen.
Step4Fit the effect to the width of the screen
- Go to the Transform option in the clip properties.
- Click on both circles in front of the Scale option. It will adjust the effect to the entire frame width, giving it a pleasing outlook.
There you go! Your light Leak filter is ready. Give attention to how the light floods the screen and the scene transitions from one part to the next.
Now, you are done with adding some additional color and light to your cuts. Your cuts are now smooth and trouble-free. Moving onto our next tip that will further polish your music video. It is called Reframing and Zooming.
Reframe and zoom to polish your video
Another significant feature of Filmora is that it allows you to readjust the frame and zoom of the video. Any zooming option left undone in the shooting phase can be addressed in the editing phase.
For example, a director did an excellent job shooting a video. He considered every angle and yielded the best video shoot he could achieve. However, he missed a few zooming-out techniques while shooting. Now, what should one do? Use Filmora.
It is where the reframing and zooming feature of Filmora comes into play and saves the day.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
What are the reframing and zooming features?
This feature allows you to adjust the zoom on the point of interest in the music video. If you want to add extra focus on a certain point, the feature in Filmora can do that for you. You can run zoom in or zoom out on any particular object or actor. Follow the given steps to understand how you can do that.
Step1Plan your video
- Where you want to reframe and zoom. Trim that part of the video.
Step2Choose any two points on the clip for reframing
- Choose any two points on the clip. These points are reference points. When the clip moves from one point to the next point, the reframing takes place.
Step3Adjust the scale and position of the clip
- Go to the Transform option in Clip properties.
- Go to the clip’s end (2nd point), and turn on the Scale and Position circles.
- Go to the start of the clip
- And adjust the value of scale and position.
Atl Text: Setting new value to Scale and Position.
Step4Replay the clip
- Once the scale readings and position in the initial point are set, replay the clip to observe the reframing.
You can use it on the static shots if you want. The procedure is the same. You have to adjust the scale and position of the screen to adjust reframing. Thus, Filmora fills gaps in your music video without the need to reshoot.
Final words
Video editing requires patience, creativity, and efficient tools. Filmora provides the most effective means to run various effects on your video. You can add cuts to your, smoothen your cuts, and readjust the frame of your video. These are merely a few features to mention.
In a nutshell, Filmora assists you in polishing your music video. You will not need a professional editor. You will become one in no time.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Title: In 2024, How to Use Lumetri Color in After Effects
- Author: Chloe
- Created at : 2024-04-24 07:08:12
- Updated at : 2024-04-25 07:08:12
- Link: https://ai-editing-video.techidaily.com/in-2024-how-to-use-lumetri-color-in-after-effects/
- License: This work is licensed under CC BY-NC-SA 4.0.
