Simple Step by Step Tutorial on Creating a Lightroom Collage

Easy Step by Step Tutorial on Creating a Lightroom Collage

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Do you love photography and taking pictures? The best way to make sure that your photos don’t end up on the hard drive is to hang them up in an artful, stylish photo lightroom collage.

Lightroom Collages are a great way to display a collection of your best photos in one place. They can also be an effective way of putting together a datebook or keeping track as you go through your full-time year.

In this article

01 [What’s Lightroom Used for?](#Part 1)

02 [The Value of a Lightroom Collage](#Part 2)

03 [Core Considerations for a Lightroom Collage](#Part 3)

04 [How to Create a Lightroom Collage](#Part 4)

Part 1 What’s Lightroom Used for?

Adobe Lightroom is one of the favorite non-linear editing tools for photographers. It offers a plenty of features for image manipulation and more. Get all the photography essentials with this software.

You can easily create beautiful photo collages in Lightroom and share them with your friends and loved ones. Moreover, it can be used for the storage and organization of photos after uploading them to the database.

Explore some amazing ways to bring out the best in your photographs, whether you’re perfecting one image or organizing thousands in Lightroom.

Part 2 The Value of a Lightroom Collage

In a single picture, you can only see part of a story, but collage lightroom tells you more about that. It helps by refreshing all the memories of a trip, function, and more in a single frame.

They have gained huge popularity in the last few years as the digital space has grown. You may have already seen social media users posting their photo collages on their timelines. Instagram is far ahead of the competition in this regard. It has played a crucial role in establishing the photo collage as a normal trend.

For the photographer

With a photo collage, a photographer can best showcase his talent. It shows that you can do a lot more than your capabilities, like representing stories by blending colors and elements perfectly. This will help you attract your prospects and convert them into your paying customers.

How do photo collages provide value to the clients?

A photo collage provides visual value to the clients by enhancing the creative process. It can have a profound effect on the way they perceive your art of photography. In fact, your clients will love to see all their memories collected in an attractive photo collage. There are a lot of people that even love to present collages to their loved ones.

Part 3 Core Considerations for a Lightroom Collage

The secret to designing an eye-catching lightroom collage is to know how to blend all the elements together properly. Professional Lightroom users concentrate on a few key graphic design considerations to keep their photo collage looking its best.In other words, every element should be in the right proportion, such as dimension, alignment, proximity, and theme.

Balance

Balance refers to the arrangement of all elements. It includes the division of pictures into equal or different dimensions according to the collage size. Maintaining balance enhances the overall appearance of a photo collage in lightroom. Some lightroom experts prefer symmetrical balance, but you can get better quality collages through asymmetrical balance.

Alignment

Don’t underestimate the importance of alignment in Lightroom collage. How your pictures are aligned can have a drastic effect on their overall look. It provides a definitive structure and delivers a well-finished product to the client.

In graphic design, two kinds of elements exist: edge and centre alignment. These are applied to visual design and text as well.

Proximity

Proximity signifies the relationship between various elements on the basis of the distance between them. It follows two basic principles:

● Realistic pictures should be put together.

● Unrelatable images should be separated.

Moreover, the border width needs to be consistent throughout, irrespective of the number of pictures.

Theme

The theme, also known as tone or style, matters when it comes to collage design. Each image must have a similar style, as this idea can personify all the captured memories. It will completely beautify your artistic perspective, but it’s not as measurable as others.

Part 4 How to Create a Lightroom Collage

Before introducing you to the ways of creating a lightroom collage, let’s meet Wondershare Filmora Video Editor . You can use it as an alternative to Lightroom for creating video collages. Recently, Wondershare has brought the latest update of Filmora to give some retouching to your videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Now, you can narrate your story with incredible text and title templates in this full-featured video editor. It now features an animated split-screen effect that converts multiple videos into a single compelling collage. You only have to import the clips that you want in the split-screen preview window to make the video collage. But, for photo collages, the best tool ever is Adobe Lightroom.

You get two options for creating photo collages in Lightroom: using a pre-designed template or creating a new one. It will be a time-consuming process to make an original template, but we will still focus on both. If you want to create a lightroom collage of pictures, follow the steps given below.

Create a Photo Collage with a New Template

For a beginner, designing their own template can be a complex and hectic process. But, it’s worth it in the end because the final collage will be the result of all your hard work. In addition, you can show your own creative style by designing a new layout template. This way, you can also deliver a unique creation to your client. Maybe they will end up paying you more as a reward. If you are up for it, then go read the steps to do so.

Step 1: Import and Edit Photographs

Your first step should be to import the photos into your lightroom before proceeding further. Next, to get a perfect collage, your pictures deserve a final touch, which you can do conveniently with the batch editing feature.

Step 2: Establishing the Workspace

After importing and editing the photos, it’s time to create a workspace. Go to the “Print” panel and then to the “Print Job” menu. At this point, you can adjust the dimension of your collage. Make sure to provide ample space for the photos and borders.

Step 3: Create a Photo Layout

As you have photos in hand and space for distributing them, start forming individual spaces to place them. Try using individual boxes as per the required size or your choice with the “Add to Package” section. You can find it under the Cell of Print menu. Feel free to experiment with the size, placement, and more.

Step 4: Add Photos to the Layout

If you are satisfied with the collage template, now bring all your photos to the layout. It’s pretty easy to do because you just have to click on the photo and drag it to where you want. At the end, rearrange as you want until the final design doesn’t seem pleasing to your eyes.

Create a Photo Collage with a Pre-designed Template

Want to save some time without compromising on the final quality of the collage? Make a collage in Lightroom using a pre-designed template. But remember, you won’t get enough freedom to customize the template. If you are up for creating a collage in Lightroom using a pre-designed template, go through the following points.

Step 1: Import the photos into the program

Here also, you can’t create the collage without adding your photos to Lightroom. Simply click on “File” > “Add Photos” and choose the file location.

Step 2: Download the collage layout

Adobe Lightroom offers free as well as paid templates to make a photo collage in Lightroom. You are free to download any one that appeals to you.

Step 3: Bring in the Template

Click on the “Print” module > “Template Browser” > “Lightroom Templates” menu. Now, import the extracted Lightroom collage template using the “Import” button.

Step 4: Insert Photos

After finishing up the import of the template, start adding the photos to them. You can reposition them in whatever way you want. And now, you are done. Export the collage if you are satisfied with the position, color, and everything else.

● Key Takeaways from This Episode →

●Formatting the pictures is the easy part. The real struggle is in creating the collage. That takes a bit more time, but it’s worth it in the end.

●You can follow any of the above steps to get your desired photo collage. So now, you can reduce your burden with Adobe Lightroom or Wondershare Filmora .

●We hope you followed along with this tutorial and have enjoyed reading it. Thanks for your efforts and time.

Try It Free Try It Free

Do you love photography and taking pictures? The best way to make sure that your photos don’t end up on the hard drive is to hang them up in an artful, stylish photo lightroom collage.

Lightroom Collages are a great way to display a collection of your best photos in one place. They can also be an effective way of putting together a datebook or keeping track as you go through your full-time year.

In this article

01 [What’s Lightroom Used for?](#Part 1)

02 [The Value of a Lightroom Collage](#Part 2)

03 [Core Considerations for a Lightroom Collage](#Part 3)

04 [How to Create a Lightroom Collage](#Part 4)

Part 1 What’s Lightroom Used for?

Adobe Lightroom is one of the favorite non-linear editing tools for photographers. It offers a plenty of features for image manipulation and more. Get all the photography essentials with this software.

You can easily create beautiful photo collages in Lightroom and share them with your friends and loved ones. Moreover, it can be used for the storage and organization of photos after uploading them to the database.

Explore some amazing ways to bring out the best in your photographs, whether you’re perfecting one image or organizing thousands in Lightroom.

Part 2 The Value of a Lightroom Collage

In a single picture, you can only see part of a story, but collage lightroom tells you more about that. It helps by refreshing all the memories of a trip, function, and more in a single frame.

They have gained huge popularity in the last few years as the digital space has grown. You may have already seen social media users posting their photo collages on their timelines. Instagram is far ahead of the competition in this regard. It has played a crucial role in establishing the photo collage as a normal trend.

For the photographer

With a photo collage, a photographer can best showcase his talent. It shows that you can do a lot more than your capabilities, like representing stories by blending colors and elements perfectly. This will help you attract your prospects and convert them into your paying customers.

How do photo collages provide value to the clients?

A photo collage provides visual value to the clients by enhancing the creative process. It can have a profound effect on the way they perceive your art of photography. In fact, your clients will love to see all their memories collected in an attractive photo collage. There are a lot of people that even love to present collages to their loved ones.

Part 3 Core Considerations for a Lightroom Collage

The secret to designing an eye-catching lightroom collage is to know how to blend all the elements together properly. Professional Lightroom users concentrate on a few key graphic design considerations to keep their photo collage looking its best.In other words, every element should be in the right proportion, such as dimension, alignment, proximity, and theme.

Balance

Balance refers to the arrangement of all elements. It includes the division of pictures into equal or different dimensions according to the collage size. Maintaining balance enhances the overall appearance of a photo collage in lightroom. Some lightroom experts prefer symmetrical balance, but you can get better quality collages through asymmetrical balance.

Alignment

Don’t underestimate the importance of alignment in Lightroom collage. How your pictures are aligned can have a drastic effect on their overall look. It provides a definitive structure and delivers a well-finished product to the client.

In graphic design, two kinds of elements exist: edge and centre alignment. These are applied to visual design and text as well.

Proximity

Proximity signifies the relationship between various elements on the basis of the distance between them. It follows two basic principles:

● Realistic pictures should be put together.

● Unrelatable images should be separated.

Moreover, the border width needs to be consistent throughout, irrespective of the number of pictures.

Theme

The theme, also known as tone or style, matters when it comes to collage design. Each image must have a similar style, as this idea can personify all the captured memories. It will completely beautify your artistic perspective, but it’s not as measurable as others.

Part 4 How to Create a Lightroom Collage

Before introducing you to the ways of creating a lightroom collage, let’s meet Wondershare Filmora Video Editor . You can use it as an alternative to Lightroom for creating video collages. Recently, Wondershare has brought the latest update of Filmora to give some retouching to your videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Now, you can narrate your story with incredible text and title templates in this full-featured video editor. It now features an animated split-screen effect that converts multiple videos into a single compelling collage. You only have to import the clips that you want in the split-screen preview window to make the video collage. But, for photo collages, the best tool ever is Adobe Lightroom.

You get two options for creating photo collages in Lightroom: using a pre-designed template or creating a new one. It will be a time-consuming process to make an original template, but we will still focus on both. If you want to create a lightroom collage of pictures, follow the steps given below.

Create a Photo Collage with a New Template

For a beginner, designing their own template can be a complex and hectic process. But, it’s worth it in the end because the final collage will be the result of all your hard work. In addition, you can show your own creative style by designing a new layout template. This way, you can also deliver a unique creation to your client. Maybe they will end up paying you more as a reward. If you are up for it, then go read the steps to do so.

Step 1: Import and Edit Photographs

Your first step should be to import the photos into your lightroom before proceeding further. Next, to get a perfect collage, your pictures deserve a final touch, which you can do conveniently with the batch editing feature.

Step 2: Establishing the Workspace

After importing and editing the photos, it’s time to create a workspace. Go to the “Print” panel and then to the “Print Job” menu. At this point, you can adjust the dimension of your collage. Make sure to provide ample space for the photos and borders.

Step 3: Create a Photo Layout

As you have photos in hand and space for distributing them, start forming individual spaces to place them. Try using individual boxes as per the required size or your choice with the “Add to Package” section. You can find it under the Cell of Print menu. Feel free to experiment with the size, placement, and more.

Step 4: Add Photos to the Layout

If you are satisfied with the collage template, now bring all your photos to the layout. It’s pretty easy to do because you just have to click on the photo and drag it to where you want. At the end, rearrange as you want until the final design doesn’t seem pleasing to your eyes.

Create a Photo Collage with a Pre-designed Template

Want to save some time without compromising on the final quality of the collage? Make a collage in Lightroom using a pre-designed template. But remember, you won’t get enough freedom to customize the template. If you are up for creating a collage in Lightroom using a pre-designed template, go through the following points.

Step 1: Import the photos into the program

Here also, you can’t create the collage without adding your photos to Lightroom. Simply click on “File” > “Add Photos” and choose the file location.

Step 2: Download the collage layout

Adobe Lightroom offers free as well as paid templates to make a photo collage in Lightroom. You are free to download any one that appeals to you.

Step 3: Bring in the Template

Click on the “Print” module > “Template Browser” > “Lightroom Templates” menu. Now, import the extracted Lightroom collage template using the “Import” button.

Step 4: Insert Photos

After finishing up the import of the template, start adding the photos to them. You can reposition them in whatever way you want. And now, you are done. Export the collage if you are satisfied with the position, color, and everything else.

● Key Takeaways from This Episode →

●Formatting the pictures is the easy part. The real struggle is in creating the collage. That takes a bit more time, but it’s worth it in the end.

●You can follow any of the above steps to get your desired photo collage. So now, you can reduce your burden with Adobe Lightroom or Wondershare Filmora .

●We hope you followed along with this tutorial and have enjoyed reading it. Thanks for your efforts and time.

Try It Free Try It Free

Do you love photography and taking pictures? The best way to make sure that your photos don’t end up on the hard drive is to hang them up in an artful, stylish photo lightroom collage.

Lightroom Collages are a great way to display a collection of your best photos in one place. They can also be an effective way of putting together a datebook or keeping track as you go through your full-time year.

In this article

01 [What’s Lightroom Used for?](#Part 1)

02 [The Value of a Lightroom Collage](#Part 2)

03 [Core Considerations for a Lightroom Collage](#Part 3)

04 [How to Create a Lightroom Collage](#Part 4)

Part 1 What’s Lightroom Used for?

Adobe Lightroom is one of the favorite non-linear editing tools for photographers. It offers a plenty of features for image manipulation and more. Get all the photography essentials with this software.

You can easily create beautiful photo collages in Lightroom and share them with your friends and loved ones. Moreover, it can be used for the storage and organization of photos after uploading them to the database.

Explore some amazing ways to bring out the best in your photographs, whether you’re perfecting one image or organizing thousands in Lightroom.

Part 2 The Value of a Lightroom Collage

In a single picture, you can only see part of a story, but collage lightroom tells you more about that. It helps by refreshing all the memories of a trip, function, and more in a single frame.

They have gained huge popularity in the last few years as the digital space has grown. You may have already seen social media users posting their photo collages on their timelines. Instagram is far ahead of the competition in this regard. It has played a crucial role in establishing the photo collage as a normal trend.

For the photographer

With a photo collage, a photographer can best showcase his talent. It shows that you can do a lot more than your capabilities, like representing stories by blending colors and elements perfectly. This will help you attract your prospects and convert them into your paying customers.

How do photo collages provide value to the clients?

A photo collage provides visual value to the clients by enhancing the creative process. It can have a profound effect on the way they perceive your art of photography. In fact, your clients will love to see all their memories collected in an attractive photo collage. There are a lot of people that even love to present collages to their loved ones.

Part 3 Core Considerations for a Lightroom Collage

The secret to designing an eye-catching lightroom collage is to know how to blend all the elements together properly. Professional Lightroom users concentrate on a few key graphic design considerations to keep their photo collage looking its best.In other words, every element should be in the right proportion, such as dimension, alignment, proximity, and theme.

Balance

Balance refers to the arrangement of all elements. It includes the division of pictures into equal or different dimensions according to the collage size. Maintaining balance enhances the overall appearance of a photo collage in lightroom. Some lightroom experts prefer symmetrical balance, but you can get better quality collages through asymmetrical balance.

Alignment

Don’t underestimate the importance of alignment in Lightroom collage. How your pictures are aligned can have a drastic effect on their overall look. It provides a definitive structure and delivers a well-finished product to the client.

In graphic design, two kinds of elements exist: edge and centre alignment. These are applied to visual design and text as well.

Proximity

Proximity signifies the relationship between various elements on the basis of the distance between them. It follows two basic principles:

● Realistic pictures should be put together.

● Unrelatable images should be separated.

Moreover, the border width needs to be consistent throughout, irrespective of the number of pictures.

Theme

The theme, also known as tone or style, matters when it comes to collage design. Each image must have a similar style, as this idea can personify all the captured memories. It will completely beautify your artistic perspective, but it’s not as measurable as others.

Part 4 How to Create a Lightroom Collage

Before introducing you to the ways of creating a lightroom collage, let’s meet Wondershare Filmora Video Editor . You can use it as an alternative to Lightroom for creating video collages. Recently, Wondershare has brought the latest update of Filmora to give some retouching to your videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Now, you can narrate your story with incredible text and title templates in this full-featured video editor. It now features an animated split-screen effect that converts multiple videos into a single compelling collage. You only have to import the clips that you want in the split-screen preview window to make the video collage. But, for photo collages, the best tool ever is Adobe Lightroom.

You get two options for creating photo collages in Lightroom: using a pre-designed template or creating a new one. It will be a time-consuming process to make an original template, but we will still focus on both. If you want to create a lightroom collage of pictures, follow the steps given below.

Create a Photo Collage with a New Template

For a beginner, designing their own template can be a complex and hectic process. But, it’s worth it in the end because the final collage will be the result of all your hard work. In addition, you can show your own creative style by designing a new layout template. This way, you can also deliver a unique creation to your client. Maybe they will end up paying you more as a reward. If you are up for it, then go read the steps to do so.

Step 1: Import and Edit Photographs

Your first step should be to import the photos into your lightroom before proceeding further. Next, to get a perfect collage, your pictures deserve a final touch, which you can do conveniently with the batch editing feature.

Step 2: Establishing the Workspace

After importing and editing the photos, it’s time to create a workspace. Go to the “Print” panel and then to the “Print Job” menu. At this point, you can adjust the dimension of your collage. Make sure to provide ample space for the photos and borders.

Step 3: Create a Photo Layout

As you have photos in hand and space for distributing them, start forming individual spaces to place them. Try using individual boxes as per the required size or your choice with the “Add to Package” section. You can find it under the Cell of Print menu. Feel free to experiment with the size, placement, and more.

Step 4: Add Photos to the Layout

If you are satisfied with the collage template, now bring all your photos to the layout. It’s pretty easy to do because you just have to click on the photo and drag it to where you want. At the end, rearrange as you want until the final design doesn’t seem pleasing to your eyes.

Create a Photo Collage with a Pre-designed Template

Want to save some time without compromising on the final quality of the collage? Make a collage in Lightroom using a pre-designed template. But remember, you won’t get enough freedom to customize the template. If you are up for creating a collage in Lightroom using a pre-designed template, go through the following points.

Step 1: Import the photos into the program

Here also, you can’t create the collage without adding your photos to Lightroom. Simply click on “File” > “Add Photos” and choose the file location.

Step 2: Download the collage layout

Adobe Lightroom offers free as well as paid templates to make a photo collage in Lightroom. You are free to download any one that appeals to you.

Step 3: Bring in the Template

Click on the “Print” module > “Template Browser” > “Lightroom Templates” menu. Now, import the extracted Lightroom collage template using the “Import” button.

Step 4: Insert Photos

After finishing up the import of the template, start adding the photos to them. You can reposition them in whatever way you want. And now, you are done. Export the collage if you are satisfied with the position, color, and everything else.

● Key Takeaways from This Episode →

●Formatting the pictures is the easy part. The real struggle is in creating the collage. That takes a bit more time, but it’s worth it in the end.

●You can follow any of the above steps to get your desired photo collage. So now, you can reduce your burden with Adobe Lightroom or Wondershare Filmora .

●We hope you followed along with this tutorial and have enjoyed reading it. Thanks for your efforts and time.

Try It Free Try It Free

Do you love photography and taking pictures? The best way to make sure that your photos don’t end up on the hard drive is to hang them up in an artful, stylish photo lightroom collage.

Lightroom Collages are a great way to display a collection of your best photos in one place. They can also be an effective way of putting together a datebook or keeping track as you go through your full-time year.

In this article

01 [What’s Lightroom Used for?](#Part 1)

02 [The Value of a Lightroom Collage](#Part 2)

03 [Core Considerations for a Lightroom Collage](#Part 3)

04 [How to Create a Lightroom Collage](#Part 4)

Part 1 What’s Lightroom Used for?

Adobe Lightroom is one of the favorite non-linear editing tools for photographers. It offers a plenty of features for image manipulation and more. Get all the photography essentials with this software.

You can easily create beautiful photo collages in Lightroom and share them with your friends and loved ones. Moreover, it can be used for the storage and organization of photos after uploading them to the database.

Explore some amazing ways to bring out the best in your photographs, whether you’re perfecting one image or organizing thousands in Lightroom.

Part 2 The Value of a Lightroom Collage

In a single picture, you can only see part of a story, but collage lightroom tells you more about that. It helps by refreshing all the memories of a trip, function, and more in a single frame.

They have gained huge popularity in the last few years as the digital space has grown. You may have already seen social media users posting their photo collages on their timelines. Instagram is far ahead of the competition in this regard. It has played a crucial role in establishing the photo collage as a normal trend.

For the photographer

With a photo collage, a photographer can best showcase his talent. It shows that you can do a lot more than your capabilities, like representing stories by blending colors and elements perfectly. This will help you attract your prospects and convert them into your paying customers.

How do photo collages provide value to the clients?

A photo collage provides visual value to the clients by enhancing the creative process. It can have a profound effect on the way they perceive your art of photography. In fact, your clients will love to see all their memories collected in an attractive photo collage. There are a lot of people that even love to present collages to their loved ones.

Part 3 Core Considerations for a Lightroom Collage

The secret to designing an eye-catching lightroom collage is to know how to blend all the elements together properly. Professional Lightroom users concentrate on a few key graphic design considerations to keep their photo collage looking its best.In other words, every element should be in the right proportion, such as dimension, alignment, proximity, and theme.

Balance

Balance refers to the arrangement of all elements. It includes the division of pictures into equal or different dimensions according to the collage size. Maintaining balance enhances the overall appearance of a photo collage in lightroom. Some lightroom experts prefer symmetrical balance, but you can get better quality collages through asymmetrical balance.

Alignment

Don’t underestimate the importance of alignment in Lightroom collage. How your pictures are aligned can have a drastic effect on their overall look. It provides a definitive structure and delivers a well-finished product to the client.

In graphic design, two kinds of elements exist: edge and centre alignment. These are applied to visual design and text as well.

Proximity

Proximity signifies the relationship between various elements on the basis of the distance between them. It follows two basic principles:

● Realistic pictures should be put together.

● Unrelatable images should be separated.

Moreover, the border width needs to be consistent throughout, irrespective of the number of pictures.

Theme

The theme, also known as tone or style, matters when it comes to collage design. Each image must have a similar style, as this idea can personify all the captured memories. It will completely beautify your artistic perspective, but it’s not as measurable as others.

Part 4 How to Create a Lightroom Collage

Before introducing you to the ways of creating a lightroom collage, let’s meet Wondershare Filmora Video Editor . You can use it as an alternative to Lightroom for creating video collages. Recently, Wondershare has brought the latest update of Filmora to give some retouching to your videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Now, you can narrate your story with incredible text and title templates in this full-featured video editor. It now features an animated split-screen effect that converts multiple videos into a single compelling collage. You only have to import the clips that you want in the split-screen preview window to make the video collage. But, for photo collages, the best tool ever is Adobe Lightroom.

You get two options for creating photo collages in Lightroom: using a pre-designed template or creating a new one. It will be a time-consuming process to make an original template, but we will still focus on both. If you want to create a lightroom collage of pictures, follow the steps given below.

Create a Photo Collage with a New Template

For a beginner, designing their own template can be a complex and hectic process. But, it’s worth it in the end because the final collage will be the result of all your hard work. In addition, you can show your own creative style by designing a new layout template. This way, you can also deliver a unique creation to your client. Maybe they will end up paying you more as a reward. If you are up for it, then go read the steps to do so.

Step 1: Import and Edit Photographs

Your first step should be to import the photos into your lightroom before proceeding further. Next, to get a perfect collage, your pictures deserve a final touch, which you can do conveniently with the batch editing feature.

Step 2: Establishing the Workspace

After importing and editing the photos, it’s time to create a workspace. Go to the “Print” panel and then to the “Print Job” menu. At this point, you can adjust the dimension of your collage. Make sure to provide ample space for the photos and borders.

Step 3: Create a Photo Layout

As you have photos in hand and space for distributing them, start forming individual spaces to place them. Try using individual boxes as per the required size or your choice with the “Add to Package” section. You can find it under the Cell of Print menu. Feel free to experiment with the size, placement, and more.

Step 4: Add Photos to the Layout

If you are satisfied with the collage template, now bring all your photos to the layout. It’s pretty easy to do because you just have to click on the photo and drag it to where you want. At the end, rearrange as you want until the final design doesn’t seem pleasing to your eyes.

Create a Photo Collage with a Pre-designed Template

Want to save some time without compromising on the final quality of the collage? Make a collage in Lightroom using a pre-designed template. But remember, you won’t get enough freedom to customize the template. If you are up for creating a collage in Lightroom using a pre-designed template, go through the following points.

Step 1: Import the photos into the program

Here also, you can’t create the collage without adding your photos to Lightroom. Simply click on “File” > “Add Photos” and choose the file location.

Step 2: Download the collage layout

Adobe Lightroom offers free as well as paid templates to make a photo collage in Lightroom. You are free to download any one that appeals to you.

Step 3: Bring in the Template

Click on the “Print” module > “Template Browser” > “Lightroom Templates” menu. Now, import the extracted Lightroom collage template using the “Import” button.

Step 4: Insert Photos

After finishing up the import of the template, start adding the photos to them. You can reposition them in whatever way you want. And now, you are done. Export the collage if you are satisfied with the position, color, and everything else.

● Key Takeaways from This Episode →

●Formatting the pictures is the easy part. The real struggle is in creating the collage. That takes a bit more time, but it’s worth it in the end.

●You can follow any of the above steps to get your desired photo collage. So now, you can reduce your burden with Adobe Lightroom or Wondershare Filmora .

●We hope you followed along with this tutorial and have enjoyed reading it. Thanks for your efforts and time.

Ultimate Guide on Making A Slideshow Video

You have taken photos and videos all over your trip. Showing them to your friends and family can be a hassle if you have a lot of pictures. Viewing them all at once is possible by creating a slideshow video.

The slideshow video combines all the memories in one place. To make one on your own, we prefer just one best UI editing tools, Wondershare Filmora.

Before we create a slideshow, ensure to learn the basics of the slideshow video. Then, scroll below to get more!

Part 1. What Is a Slideshow Video?

A slideshow video is a video that combines your photos and videos to create a montage. This slideshow can be used as a collection of memories you can watch whenever you like.

You might have a photo album lying around somewhere in your house. A slideshow video can act like a modern-day photo album. But instead of photos, you can also add videos and create a monument of your precious memories.

Modern-day content creators on Youtube and other platforms can use a slideshow method to create short recap videos of their travels.

Part 2. What Are Some of the Uses of Slideshow Videos?

A slideshow video can be a great way to summarize all the moments of a marriage ceremony, graduation event, etc. And the list goes on and on.

• A wedding ceremony
• Anniversary recording
• A graduation ceremony
• A birthday party
• Your pet
• Your friends
• Your family
• A trip that you went on

Part 3. What Are the Benefits of a Slideshow?

There are many benefits to creating a slideshow video.

A long-lasting memory

Creating a slideshow video can be a digital reminiscent, allowing you to hold a precious video with your friends and family. Apart from physical portraits, a slideshow video will be a digital backup for your memories that you can watch in the future.

Easy to save and share

Since a video slideshow is a digital content, typically with an extension .mp4, .mov, etc., you can watch it whenever and wherever you want. Moreover, you can conveniently send it to the person who spent the time and shares the same memories with you.

Part 4. What Will You Need To Make a Slideshow?

To create an attractive slideshow video, you must fulfill the following requirements.

1. Good Quality Photos

To create a good slideshow, you must have good-quality photos with good resolution. Always take pictures with a good-quality camera or a mobile phone whenever you want to create a slideshow. Using filters in the editing software can disrupt the quality of your slideshow.

2. Video Clips

The slideshow is always combined with videos and photos. After taking good-quality images, remember always to record short video clips you can add between your pictures.

3. A Good Video Editor - Wondershare Filmora

To edit a slideshow video, you will need editing software. There’s no better tool to do the job than Wondershare Filmora . Wondershare Filmora enables you to make creative and appealing videos. It has a very engaging system UI that allows even novice users to get the hang of it quickly. You will learn how to make a slideshow in a few simple steps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Let’s start with the step-by-step instructions for making a slideshow video now that you know the requirements for generating a slideshow.

Part 5. Step-by-Step Guide to Creating a Slideshow Video

Utilizing filmora will reduce your workload while producing quality work. Follow the below step-by-step guide to make your slideshow video instantly!

Step1 Download Wondershare Filmora

Wondershare Filmora will provide the working platform. Follow the below steps to download it:

• First, install the Wondershare Filmora.
• Then, launch this application on your PC or Mac

Let’s proceed to edit our video after downloading the Wondershare Filmora software. Continue reading to find out how to begin the editing process.

Step2 Import your Photos and Videos

Importing your videos and pictures to Filmora’s media panel is best to have them all in one folder. Therefore, when you open Wondershare Filmora, you will notice the main import window in the top left corner.

• Click in the center of the import window upon the import icon.
• Browse from the PC library to where your target Videos and Photos are stored.
• Please select the required videos and photos and Open

Your next step will be to add the imported videos and images to the timeline.

Step3 Add your Photos and Videos to the Timeline

When you have multiple videos and photos, you can add all of them simultaneously. Or you can also add them one by one wherever you need. Follow the steps mentioned:

• Right-click on the photo or video you want.
• Keep holding the Right-click and drag it down to the timeline.

Now that we have imported your photos and videos into the timeline, it is time to align and add text.

Step4 Add the Title

To create an attractive slideshow, you will need to add a title before the start of the video. Doing so will allow you to gain more viewers and audiences.

Add a Black Screen

The black screen will eventually act like a canvas to give your title a good look. To add a black screen, follow the steps mentioned:

• Click on the media icon from the bar above the import window.
• You will notice many tabs on the left-hand side under a drop-down bar.
• Scroll below to find the sample media
• Download the black color if it is not downloaded already.
• Click and drag it down below to the start of your video.

Add a Title Tile

Now that we have our canvas, we will now add the title. Above the import media library, there will be a Title icon.

• Click on the title icon, and select the title that you want for your video by browsing and scrolling down.
• For this purpose, we will use a simple title tile called “Title 29.”

Note: You can find the same title by scrolling, browsing, or searching in the search bar above the import library.

• Click and drag the title onto the black screen that we added.
• Double-click the title to open its settings.
• Here you can type in the text that you want.

You can also change its font. When you click on the font bar, a drop-down option will pop up, and you choose whichever you like.

• Change the animation of the text title from the top left corner animation

Change The Timing of The Title

You can also adjust the timing of the title by below steps:

• Click on the advanced option in the bottom right corner, and settings will pop up.
• Find the title bar and drag it to the right side to increase the timing of the title.

After adding the title, it’s time to go with fading effect as shown below!

Step5 Add a Fade effect

You can also add a fade transition to the start of your video. It will blend the title with the first clip. Follow the steps mentioned to add the transition effects:

• Search the Fade option from the Transitions tab above the import window

Note: A fade transition will allow your title to fade into the first clip creating a visually pleasing effect.

• Download the Fade transition and drag it between the Black screen and the first clip.

Now that we have added a transition, it is time to move on to our music!

Step6 Add The Music

You can add your music to the slideshow from your PC library, but make sure you have the music rights. It is better to use stock audio by following the steps:

• Click on the Audio icon on the bar above the import window, and the list will pop up.
• Please browse the library to find music that best suits your video and download it.
• Then add it to the timeline’s audio track.

Add Beat Detection

To match your video clips properly with the music, so it remains in sync, you can adjust it with the beat of the music. To add beat detection, follow the steps mentioned:

• Right-Click on the audio that you selected in the audio library.
• You will see a pop-up list, and in the options, you will see Beat detection.
• Click on Beat detection.

• Then click on the audio and drag it below on the timeline.

Match The Video With The Audio Markers

To have the full advantage of beat detection, you must adjust your videos and photos to the markers. Follow the steps mentioned below to do so:

• Check that the video clips are in sync with the marker on the audio.
• For this, drag one video end to a marker or as many videos as you want.
• Ultimately, you will create a timeline in which your videos sync with the audio beat.

After syncing your videos and photos to the audio, it is time to move on to the scaling and background blur.

Step7 Scale and Blur The Background

Now, some of the pictures you have added must-have black borders. It usually means that your image is shorter than the aspect ratio.

If you leave the picture/photo as it is, the black borders will make it look shorter and out of proportion. As a result, it gives a generally poor look, as shown below.

To counter this problem, follow some easy steps:

• Double-click on the picture with black borders, and it will open the settings list.
• Go into the Transform Here you can see multiple settings.
• Increase the size of your photo to match the aspect ratio.

Add a Background Blur Effect

In some cases where you have taken a portrait photo where the picture is vertical, it ultimately stays out of proportion to the aspect ratio.

Note: Simply scaling the image to match the aspect ratio size is not sensible in this case. Doing so will hide the many pretty features of a portrait.

To counter this problem, you can add a blur effect. This effect will turn your background blur, matching the aspect ratio. Follow the steps mentioned below:

• Click on the Effects tab above the import window and search for Blur.
• Download the blur effect that suits you best and then drag the blur effect above your photo in the timeline.

You will notice the background turn to a blur in the main play screen.

Step8 Add a Transition

You can also add a transition effect to spice up things. It can get bland when your video or photo changes from one to another. To create a good slideshow video, you can add a transition effect by following the steps mentioned below:

• Click on the Transition icon above the import window.
• Browse the library until you find a transition you like, then download one.
• Click on the transition and drag it between the clips.

Adjust The Duration and Placement of The Transition

Now it’s time to adjust the duration and placement of the transition. For this, you can follow the steps mentioned below:

• Double-click on the transition effect, and it will open the settings list.
• You can adjust the duration by setting the timer as per your requirement.

Note: If other transitions are added to the timeline, you can adjust them by clicking Apply to all.

When you have adjusted the slideshow transitions, it is time to move on to the effects and filters.

Step9 Add the Effects and Filters

If you create a slideshow video of your trip to a historical place. You can add a Vintage filter to your video to give it that vintage tint. Follow the steps mentioned below:

• Head over to the Effects tab, where the effects library will open up
• Select any effect and download
• Click on the effect and drag it to drop in the timeline.

Combining a vintage effect with a dreamy glow will make your video pop up even more. To add a nostalgic glow to your video, follow the steps:

• Click on the effects and search for Glow in the search bar.
• Click and drag the glow effect above the timeline and ensure the effect is in the separate video timeline.
• Ensure the effect is applied to every photo and video.
• Double-click on the effect, and settings will open in the import window.
• Then, you can adjust the radius and opacity of the video. Adjust as you desire.

We are almost done. Let us now move toward our outro!

Step10 Create an Outro

The steps we will do will be similar to the ones we did initially. As we are creating, we will again need a canvas. Follow the steps mentioned below:

• Head to the media icon on the bar and scroll until you see the sample media tab.
• In the sample color option, drag and drop the black color at the end of your video.

Add an Outro Transition

To finalize things, add a transition effect at the end of the clip by these steps:

• In the Transition tab, search for the Fade effect.
• Drag and drop the Fade effect between your last video clip and the Black screen.

Fade out The Audio

If the audio suddenly ends at the end of your slideshow, it will create a bitter effect. Therefore, you should always fade out audio at the end of the video. To do this, follow the steps mentioned:

• Double-click on the audio in the timeline, and the settings list will pop up.
• On the top section of the import window, you will notice fade options.
• In the fade-out bar, drag it to the side to set your fade-out timer.

You can show your friends and family the slideshow or upload it to Youtube. Play the Slideshow Video from the beginning to see the changes.

Conclusion

By the steps mentioned above, you can create a slideshow video. Give every moment a chance to align everything on one side! The slideshow will also save your device space by aligning everything in one video.

Free Download For macOS 10.14 or later

Let’s start with the step-by-step instructions for making a slideshow video now that you know the requirements for generating a slideshow.

Part 5. Step-by-Step Guide to Creating a Slideshow Video

Utilizing filmora will reduce your workload while producing quality work. Follow the below step-by-step guide to make your slideshow video instantly!

Step1 Download Wondershare Filmora

Wondershare Filmora will provide the working platform. Follow the below steps to download it:

• First, install the Wondershare Filmora.
• Then, launch this application on your PC or Mac

Let’s proceed to edit our video after downloading the Wondershare Filmora software. Continue reading to find out how to begin the editing process.

Step2 Import your Photos and Videos

Importing your videos and pictures to Filmora’s media panel is best to have them all in one folder. Therefore, when you open Wondershare Filmora, you will notice the main import window in the top left corner.

• Click in the center of the import window upon the import icon.
• Browse from the PC library to where your target Videos and Photos are stored.
• Please select the required videos and photos and Open

Your next step will be to add the imported videos and images to the timeline.

Step3 Add your Photos and Videos to the Timeline

When you have multiple videos and photos, you can add all of them simultaneously. Or you can also add them one by one wherever you need. Follow the steps mentioned:

• Right-click on the photo or video you want.
• Keep holding the Right-click and drag it down to the timeline.

Now that we have imported your photos and videos into the timeline, it is time to align and add text.

Step4 Add the Title

To create an attractive slideshow, you will need to add a title before the start of the video. Doing so will allow you to gain more viewers and audiences.

Add a Black Screen

The black screen will eventually act like a canvas to give your title a good look. To add a black screen, follow the steps mentioned:

• Click on the media icon from the bar above the import window.
• You will notice many tabs on the left-hand side under a drop-down bar.
• Scroll below to find the sample media
• Download the black color if it is not downloaded already.
• Click and drag it down below to the start of your video.

Add a Title Tile

Now that we have our canvas, we will now add the title. Above the import media library, there will be a Title icon.

• Click on the title icon, and select the title that you want for your video by browsing and scrolling down.
• For this purpose, we will use a simple title tile called “Title 29.”

Note: You can find the same title by scrolling, browsing, or searching in the search bar above the import library.

• Click and drag the title onto the black screen that we added.
• Double-click the title to open its settings.
• Here you can type in the text that you want.

You can also change its font. When you click on the font bar, a drop-down option will pop up, and you choose whichever you like.

• Change the animation of the text title from the top left corner animation

Change The Timing of The Title

You can also adjust the timing of the title by below steps:

• Click on the advanced option in the bottom right corner, and settings will pop up.
• Find the title bar and drag it to the right side to increase the timing of the title.

After adding the title, it’s time to go with fading effect as shown below!

Step5 Add a Fade effect

You can also add a fade transition to the start of your video. It will blend the title with the first clip. Follow the steps mentioned to add the transition effects:

• Search the Fade option from the Transitions tab above the import window

Note: A fade transition will allow your title to fade into the first clip creating a visually pleasing effect.

• Download the Fade transition and drag it between the Black screen and the first clip.

Now that we have added a transition, it is time to move on to our music!

Step6 Add The Music

You can add your music to the slideshow from your PC library, but make sure you have the music rights. It is better to use stock audio by following the steps:

• Click on the Audio icon on the bar above the import window, and the list will pop up.
• Please browse the library to find music that best suits your video and download it.
• Then add it to the timeline’s audio track.

Add Beat Detection

To match your video clips properly with the music, so it remains in sync, you can adjust it with the beat of the music. To add beat detection, follow the steps mentioned:

• Right-Click on the audio that you selected in the audio library.
• You will see a pop-up list, and in the options, you will see Beat detection.
• Click on Beat detection.

• Then click on the audio and drag it below on the timeline.

Match The Video With The Audio Markers

To have the full advantage of beat detection, you must adjust your videos and photos to the markers. Follow the steps mentioned below to do so:

• Check that the video clips are in sync with the marker on the audio.
• For this, drag one video end to a marker or as many videos as you want.
• Ultimately, you will create a timeline in which your videos sync with the audio beat.

After syncing your videos and photos to the audio, it is time to move on to the scaling and background blur.

Step7 Scale and Blur The Background

Now, some of the pictures you have added must-have black borders. It usually means that your image is shorter than the aspect ratio.

If you leave the picture/photo as it is, the black borders will make it look shorter and out of proportion. As a result, it gives a generally poor look, as shown below.

To counter this problem, follow some easy steps:

• Double-click on the picture with black borders, and it will open the settings list.
• Go into the Transform Here you can see multiple settings.
• Increase the size of your photo to match the aspect ratio.

Add a Background Blur Effect

In some cases where you have taken a portrait photo where the picture is vertical, it ultimately stays out of proportion to the aspect ratio.

Note: Simply scaling the image to match the aspect ratio size is not sensible in this case. Doing so will hide the many pretty features of a portrait.

To counter this problem, you can add a blur effect. This effect will turn your background blur, matching the aspect ratio. Follow the steps mentioned below:

• Click on the Effects tab above the import window and search for Blur.
• Download the blur effect that suits you best and then drag the blur effect above your photo in the timeline.

You will notice the background turn to a blur in the main play screen.

Step8 Add a Transition

You can also add a transition effect to spice up things. It can get bland when your video or photo changes from one to another. To create a good slideshow video, you can add a transition effect by following the steps mentioned below:

• Click on the Transition icon above the import window.
• Browse the library until you find a transition you like, then download one.
• Click on the transition and drag it between the clips.

Adjust The Duration and Placement of The Transition

Now it’s time to adjust the duration and placement of the transition. For this, you can follow the steps mentioned below:

• Double-click on the transition effect, and it will open the settings list.
• You can adjust the duration by setting the timer as per your requirement.

Note: If other transitions are added to the timeline, you can adjust them by clicking Apply to all.

When you have adjusted the slideshow transitions, it is time to move on to the effects and filters.

Step9 Add the Effects and Filters

If you create a slideshow video of your trip to a historical place. You can add a Vintage filter to your video to give it that vintage tint. Follow the steps mentioned below:

• Head over to the Effects tab, where the effects library will open up
• Select any effect and download
• Click on the effect and drag it to drop in the timeline.

Combining a vintage effect with a dreamy glow will make your video pop up even more. To add a nostalgic glow to your video, follow the steps:

• Click on the effects and search for Glow in the search bar.
• Click and drag the glow effect above the timeline and ensure the effect is in the separate video timeline.
• Ensure the effect is applied to every photo and video.
• Double-click on the effect, and settings will open in the import window.
• Then, you can adjust the radius and opacity of the video. Adjust as you desire.

We are almost done. Let us now move toward our outro!

Step10 Create an Outro

The steps we will do will be similar to the ones we did initially. As we are creating, we will again need a canvas. Follow the steps mentioned below:

• Head to the media icon on the bar and scroll until you see the sample media tab.
• In the sample color option, drag and drop the black color at the end of your video.

Add an Outro Transition

To finalize things, add a transition effect at the end of the clip by these steps:

• In the Transition tab, search for the Fade effect.
• Drag and drop the Fade effect between your last video clip and the Black screen.

Fade out The Audio

If the audio suddenly ends at the end of your slideshow, it will create a bitter effect. Therefore, you should always fade out audio at the end of the video. To do this, follow the steps mentioned:

• Double-click on the audio in the timeline, and the settings list will pop up.
• On the top section of the import window, you will notice fade options.
• In the fade-out bar, drag it to the side to set your fade-out timer.

You can show your friends and family the slideshow or upload it to Youtube. Play the Slideshow Video from the beginning to see the changes.

Conclusion

By the steps mentioned above, you can create a slideshow video. Give every moment a chance to align everything on one side! The slideshow will also save your device space by aligning everything in one video.

An Ultimate Guide To Edit a Music Video: Aspect Ratio and First Cut

Are you planning to edit your music video? Do you need on out how to edit your first music video draft? Editing a music video is a creative task but can be challenging.

One of the key elements of this process is selecting the aspect ratio and making the first cut. In this blog, we will explore these steps in detail, providing important tips and tricks. Whether you’re a beginner or an experienced editor, get ready to take your music video to the next level. Let’s get started.

Which software will you need?

As we have a lot of software in the market, we must select the right software for high-quality editing. Wondershare Filmora is an amazing video editing software. It offers a ton of video editing tools. You can add special effects, transitions, and more to make your music video captivating.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Note: Before you start editing your project, make sure that you have a backup. You can copy the project to an external USB or hard drive for a backup.

Adjust the aspect ratio

The aspect ratio is known as the size of the video frame. For example, the most common aspect ratios are 16:9 and 4:3. The first number represents the width, and the second represents the height.

You should always ask your cinematographer about the aspect ratio. There are chances when cameras won’t shoot at the intended aspect ratio they were framed for. In that case, you’ll need to crop or letterbox them when editing.

How to find the width/height of the frame?

Most of the frames that are being shot on the camera are 3424 pixels wide, which is a little under 4k. If you have a measurement of one side of the frame, you can find the other by using some math. Let’s suppose your frame is 3424 pixels wide. You can use this formula to find the height.

Formula: 3424 pixels wide x 1 high / 2.35 wide (or whatever your aspect ratio)

Now you can cancel out the width from the multiplier and the denominator.

= 3424 pixels wide x 1 high / 2.35 wide

Now you are left with the equation:

= 3424 pixels high / 2.35

After solving this equation, you will get the answer which is: 1457 pixels high. Let’s adjust it on the music video as well, follow the steps given below:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1Open the aspect ratio setting tab

Open your music video project in Filmora and click on the screen icon, as shown in the picture.

Then select the Change Project Aspect Ratio.

Step2Add values

Now set the project Width to 3424 pixels and its Height to 1457 pixels. You can also adjust the frame rate by selecting the one in which you shot the video. Then click OK.

Assembly

The next step is assembly. You will arrange the shots, clips, and elements in this process and get everything in order. It can be daunting and inspiring for you, as it’s a blank canvas you are going to start with. Before editing, you can also get some guidance from your art director.

If your music video has shots of the band performing, drop them off first and sync them with the audio. On the contrary, if you are doing a narrative style, you can arrange the shots according to the story you want to portray.

Step1Drop the media

You can start by dragging and dropping the music onto the audio timeline. Then you can add the shots of your music video.

Step2Arrange the shots

Arrange the shots according to the storyboard you created and sync them with the audio.

Step3Add the title

Once you arrange all shots in order, you can add the title of your music video. Click on the Titles, then choose your desired style and add the name of your music video in the title box. You can also change the text’s size, font, and color.

Step4Flip the clip

One last thing is, if you shot any scene in mirror-image format, you can flip it. Click on the clip you want to flip and select the flip icon in the video properties.

Send your first draft

The first draft is the video in which you added audio and re-ordered the shots. You decided on the pace and flow of the video to create a basic structure. You made changes to make it interesting and captivating.

Before you put too much effort into editing your video, send it to your director, producer, or client for review. It will help ensure that any big changes can be made before you invest too much time in the edit.

For first drafts, you don’t need anything fancy. A lower-resolution and more compressed file can make sending it to a director or client much easier. You can also add a timer on the music video, so the person reviewing it can give you accurate timing on where he wants any revision.

How to add the timer in the music video?

1. Click on Effects and search for Timecode in the search bar.
2. Choose the timer style you like and drop it onto the new timeline.
3. Extend the timer to the end of the video.
4. Adjust the position and add the duration of your music video.

Now you are all set to export the first draft of your music video. You can also adjust the video format on the export option, but MP4 is recommended.

Conclusion

We hope this blog has helped you edit the initials of your music video. By adjusting the aspect ratio to fit the desired screen size and properly planning the first cut, you can lay a solid foundation for the rest of the editing process.

These two steps can greatly impact the overall look and feel of the final product. Remember to communicate with your director, producer, or client throughout the process to ensure that the final product meets their expectations.

Free Download For macOS 10.14 or later

Note: Before you start editing your project, make sure that you have a backup. You can copy the project to an external USB or hard drive for a backup.

Adjust the aspect ratio

The aspect ratio is known as the size of the video frame. For example, the most common aspect ratios are 16:9 and 4:3. The first number represents the width, and the second represents the height.

You should always ask your cinematographer about the aspect ratio. There are chances when cameras won’t shoot at the intended aspect ratio they were framed for. In that case, you’ll need to crop or letterbox them when editing.

How to find the width/height of the frame?

Most of the frames that are being shot on the camera are 3424 pixels wide, which is a little under 4k. If you have a measurement of one side of the frame, you can find the other by using some math. Let’s suppose your frame is 3424 pixels wide. You can use this formula to find the height.

Formula: 3424 pixels wide x 1 high / 2.35 wide (or whatever your aspect ratio)

Now you can cancel out the width from the multiplier and the denominator.

= 3424 pixels wide x 1 high / 2.35 wide

Now you are left with the equation:

= 3424 pixels high / 2.35

After solving this equation, you will get the answer which is: 1457 pixels high. Let’s adjust it on the music video as well, follow the steps given below:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1Open the aspect ratio setting tab

Open your music video project in Filmora and click on the screen icon, as shown in the picture.

Then select the Change Project Aspect Ratio.

Step2Add values

Now set the project Width to 3424 pixels and its Height to 1457 pixels. You can also adjust the frame rate by selecting the one in which you shot the video. Then click OK.

Assembly

The next step is assembly. You will arrange the shots, clips, and elements in this process and get everything in order. It can be daunting and inspiring for you, as it’s a blank canvas you are going to start with. Before editing, you can also get some guidance from your art director.

If your music video has shots of the band performing, drop them off first and sync them with the audio. On the contrary, if you are doing a narrative style, you can arrange the shots according to the story you want to portray.

Step1Drop the media

You can start by dragging and dropping the music onto the audio timeline. Then you can add the shots of your music video.

Step2Arrange the shots

Arrange the shots according to the storyboard you created and sync them with the audio.

Step3Add the title

Once you arrange all shots in order, you can add the title of your music video. Click on the Titles, then choose your desired style and add the name of your music video in the title box. You can also change the text’s size, font, and color.

Step4Flip the clip

One last thing is, if you shot any scene in mirror-image format, you can flip it. Click on the clip you want to flip and select the flip icon in the video properties.

Send your first draft

The first draft is the video in which you added audio and re-ordered the shots. You decided on the pace and flow of the video to create a basic structure. You made changes to make it interesting and captivating.

Before you put too much effort into editing your video, send it to your director, producer, or client for review. It will help ensure that any big changes can be made before you invest too much time in the edit.

For first drafts, you don’t need anything fancy. A lower-resolution and more compressed file can make sending it to a director or client much easier. You can also add a timer on the music video, so the person reviewing it can give you accurate timing on where he wants any revision.

How to add the timer in the music video?

1. Click on Effects and search for Timecode in the search bar.
2. Choose the timer style you like and drop it onto the new timeline.
3. Extend the timer to the end of the video.
4. Adjust the position and add the duration of your music video.

Now you are all set to export the first draft of your music video. You can also adjust the video format on the export option, but MP4 is recommended.

Conclusion

We hope this blog has helped you edit the initials of your music video. By adjusting the aspect ratio to fit the desired screen size and properly planning the first cut, you can lay a solid foundation for the rest of the editing process.

These two steps can greatly impact the overall look and feel of the final product. Remember to communicate with your director, producer, or client throughout the process to ensure that the final product meets their expectations.

Best 10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

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● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

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