Slow-Motion Innovation with Sony S&Q Feature

Creating slomos has become essential to videography, cinema, and content generation. However, regarding professional-grade slomos, you cannot trust just any camera. Sony S&Q is one of those professional-grade cameras that help shoot in slow motion.

This article will provide a brief review of S&Q mode and Sony Vegas slow motion. In addition, you’ll come across a professional-grade video editor performing this task. This alternative is software that provides diverse slow-motion creation options.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: Capturing Slow Motion Videos with Sony S&Q Feature

Who hasn’t heard about Sony and its services in the world of videography? Along with many features, the cameras offer a Sony S&Q mode for slo-mo creation. This model can manipulate video frame rates higher than standard cameras. It offers three frame rate options to select from 25p, 50p, and 60p. Here is a chance to learn to capture a slow-motion shot using S&Q mode Sony:

Step 1

From your camera’s dial, select the “S&Q” option. Access the camera’s display screen and go to “Menu 2” from the top bar. Then, “S&Q Settings” in the featured section.

Step 2

Once you reach the Sony S&Q mode settings, click “Record Settings.” This will decide the output frame rate of your video. In PAL, you have two record options: 25p and 50p. On the other hand, in the NTSC, you’ll have three options: 25p, 50p, and 60p.

Step 3

Click the “Enter” option to finalize the Record settings.

Step 4

Upon accessing the “Frame Rate” settings, you’ll find many options there. The highest frame rate in PAL is 100 fps, while in NTSC, itit is 120 fps. You can also choose the Exposure settings for your camera according to footage. After setting these preferences, start capturing a video in slow motion.

Part 2: Different Sony Cameras Offering S&Q Feature

There is no lack of devices that help you capture any scene with perfection. Someone obsessed with videography can understand the worth of a high-quality camera. Sony launched two such products named A7iii and Sony ZV E10 slow motion. Both are high-output, professional-grade cameras to assist in slo-mo creation. Here is a brief review of these cameras for you to compare and select better:

1. Sony A7 III

Sony A7iii slow motion camera launch occurred in 2018 with a bundle of features. This camera offers 120fps video capture for creating slomos or high-speed effects. It has an APS-C size, 24.2-megapixel, and an Exmor CMOS sensor for more precise results. In addition, it possesses a 4K Ultra-High Resolution of 3840 x 2160 for videos. The camera also has an LCD touch screen, which proves productive in settings.

2. Sony ZV-E10

This is an upgraded S&Q mode Sony camera that first emerged in 2021 with a fully articulated screen. It has an APS-C size, 24.2-megapixel, and an Exmor CMOS sensor for balanced shooting. This version also has the highest video frame rate of 120 fps for the professional slo-mo effect. It captures slomos in 4K (UHD) 3840 x 1920 video resolution for quality maintenance. It has a directional 3-capsule microphone for high-definition audio.

Part 3: How to Slow Down Video in Sony Vegas Pro?

Vegas Pro stands amongst the top video editors who excel at creating slow motions. With its powerful speed manipulation, it can curate cinematic slo-mo effects. In addition, the tool offers an Optical Flow option for ultra-high-quality slomos. It offers a non-linear timeline editing, which means selective durations to apply this effect. Given below is the step-by-step guide to Sony V egas slow motion:

Step 1

After launching the software, import the video and bring it to the timeline.

Step 2

Navigate towards the editing panel where the clip and audio track are showing. Place your cursor at the finishing line of the clip and stretch it throughout the timeline. This will add a slow-motion effect to your video.

Part 4: Wondershare Filmora: Comprehending the Best Alternative for Slowing Down Videos

All the above slow-motion solutions are adequate but not reliable. This is because shooting in So ny S& Q mode declines video quality upon export. In addition, the Sony Vegas slow motion subscription plans start at more than $500. This seems expensive for someone who just started editing and is a beginner.

Wondershare Filmora is the perfect alternative to S ony ZY E10 slow motion and other devices. It offers an intuitive speed change interface at affordable prices. In addition, there is more than one method to alter its speed with optical flow. Moreover, the software offers extensive export settings to set video resolution.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Creating Slow Motion in Filmora

The fundamental technique for achieving slow motion in Filmora involves Uniform Speed. This method simply adjusts the playback speed of a video through a slider. The process of creating slow-motion content is mentioned below:

Step 1Import Media to Initiate Slow-Motion Creation

Initiate Filmora by clicking the “New Project” button and access the editing interface. Hit the “Ctrl + I” keys to import media and bring it to the timeline. After selecting the clip in the timeline, navigate to the settings panel. Proceed to the “Speed” > “Uniform Speed” to access the speed change slider. Drag the slider towards the left to adjust the slow-motion speed.

Step 2Access AI Frame Interpolation Settings

To achieve smooth slow motion, access AI Frame Interpolation at the bottom. Expand this section and opt for the “Optical Flow” to apply.

Step 3Enable Render Preview to Review Results

Once all adjustments are complete, select the video and return to the timeline panel. Use your cursor to access the “File” tab in the top toolbar and choose “Render Preview.” Utilize the preview options before exporting the video.

Key Features of Filmora

Filmora doesn’t just claim to be the best; there are multiple features to support this claim. If you want to explore the features of this S ony A7iii slow motio n, read this section:

• AI Copilot Editing: We understand the confusion of being an amateur at editing. The unfamiliarity with a tool increases it. Hence, Filmora offers this feature. As the name suggests, it acts as your assistant to run errands in Filmora. Ask it about any feature, and it will give direction and editing suggestions.

• AI Text-Based Editing: Filmora excels in cutting or trimming videos for editing. It has recently introduced text-based editing AI to convert video speech to text. Afterward, users can remove a specific text to eliminate the video section.

• Remove Background: With Filmora, video editing is more accessible than ever. The AI Smart Cutout option removes the video backgrounds with precision. Afterward, you can replace it with Filmora’s pre-developed background. This includes solid colors, gradients, and other graphics.

• AI Image: Can’t spare time to capture images for your new content idea? With Filmora’s text to generate AI, you can now curate images. The AI only requires you to add a prompt and craft results accordingly. Upon creation, users can also select a preferred image resolution.

Conclusion

This article has discussed the purpose of Sony S&Q and how to use it for slo-mo creation. In addition, users learned about two of Sony’s cameras, which are popular for slow-motion. Afterward, we discussed a desktop method to create slow motion. Considering all the drawbacks of these methods, we recommended Filmora. It is a desktop alternative to these tools with AI abilities to enhance task achievement.

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: Capturing Slow Motion Videos with Sony S&Q Feature

Who hasn’t heard about Sony and its services in the world of videography? Along with many features, the cameras offer a Sony S&Q mode for slo-mo creation. This model can manipulate video frame rates higher than standard cameras. It offers three frame rate options to select from 25p, 50p, and 60p. Here is a chance to learn to capture a slow-motion shot using S&Q mode Sony:

Step 1

From your camera’s dial, select the “S&Q” option. Access the camera’s display screen and go to “Menu 2” from the top bar. Then, “S&Q Settings” in the featured section.

Step 2

Once you reach the Sony S&Q mode settings, click “Record Settings.” This will decide the output frame rate of your video. In PAL, you have two record options: 25p and 50p. On the other hand, in the NTSC, you’ll have three options: 25p, 50p, and 60p.

Step 3

Click the “Enter” option to finalize the Record settings.

Step 4

Upon accessing the “Frame Rate” settings, you’ll find many options there. The highest frame rate in PAL is 100 fps, while in NTSC, itit is 120 fps. You can also choose the Exposure settings for your camera according to footage. After setting these preferences, start capturing a video in slow motion.

Part 2: Different Sony Cameras Offering S&Q Feature

There is no lack of devices that help you capture any scene with perfection. Someone obsessed with videography can understand the worth of a high-quality camera. Sony launched two such products named A7iii and Sony ZV E10 slow motion. Both are high-output, professional-grade cameras to assist in slo-mo creation. Here is a brief review of these cameras for you to compare and select better:

1. Sony A7 III

Sony A7iii slow motion camera launch occurred in 2018 with a bundle of features. This camera offers 120fps video capture for creating slomos or high-speed effects. It has an APS-C size, 24.2-megapixel, and an Exmor CMOS sensor for more precise results. In addition, it possesses a 4K Ultra-High Resolution of 3840 x 2160 for videos. The camera also has an LCD touch screen, which proves productive in settings.

2. Sony ZV-E10

This is an upgraded S&Q mode Sony camera that first emerged in 2021 with a fully articulated screen. It has an APS-C size, 24.2-megapixel, and an Exmor CMOS sensor for balanced shooting. This version also has the highest video frame rate of 120 fps for the professional slo-mo effect. It captures slomos in 4K (UHD) 3840 x 1920 video resolution for quality maintenance. It has a directional 3-capsule microphone for high-definition audio.

Part 3: How to Slow Down Video in Sony Vegas Pro?

Vegas Pro stands amongst the top video editors who excel at creating slow motions. With its powerful speed manipulation, it can curate cinematic slo-mo effects. In addition, the tool offers an Optical Flow option for ultra-high-quality slomos. It offers a non-linear timeline editing, which means selective durations to apply this effect. Given below is the step-by-step guide to Sony V egas slow motion:

Step 1

After launching the software, import the video and bring it to the timeline.

Step 2

Navigate towards the editing panel where the clip and audio track are showing. Place your cursor at the finishing line of the clip and stretch it throughout the timeline. This will add a slow-motion effect to your video.

Part 4: Wondershare Filmora: Comprehending the Best Alternative for Slowing Down Videos

All the above slow-motion solutions are adequate but not reliable. This is because shooting in So ny S& Q mode declines video quality upon export. In addition, the Sony Vegas slow motion subscription plans start at more than $500. This seems expensive for someone who just started editing and is a beginner.

Wondershare Filmora is the perfect alternative to S ony ZY E10 slow motion and other devices. It offers an intuitive speed change interface at affordable prices. In addition, there is more than one method to alter its speed with optical flow. Moreover, the software offers extensive export settings to set video resolution.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Creating Slow Motion in Filmora

The fundamental technique for achieving slow motion in Filmora involves Uniform Speed. This method simply adjusts the playback speed of a video through a slider. The process of creating slow-motion content is mentioned below:

Step 1Import Media to Initiate Slow-Motion Creation

Initiate Filmora by clicking the “New Project” button and access the editing interface. Hit the “Ctrl + I” keys to import media and bring it to the timeline. After selecting the clip in the timeline, navigate to the settings panel. Proceed to the “Speed” > “Uniform Speed” to access the speed change slider. Drag the slider towards the left to adjust the slow-motion speed.

Step 2Access AI Frame Interpolation Settings

To achieve smooth slow motion, access AI Frame Interpolation at the bottom. Expand this section and opt for the “Optical Flow” to apply.

Step 3Enable Render Preview to Review Results

Once all adjustments are complete, select the video and return to the timeline panel. Use your cursor to access the “File” tab in the top toolbar and choose “Render Preview.” Utilize the preview options before exporting the video.

Key Features of Filmora

Filmora doesn’t just claim to be the best; there are multiple features to support this claim. If you want to explore the features of this S ony A7iii slow motio n, read this section:

• AI Copilot Editing: We understand the confusion of being an amateur at editing. The unfamiliarity with a tool increases it. Hence, Filmora offers this feature. As the name suggests, it acts as your assistant to run errands in Filmora. Ask it about any feature, and it will give direction and editing suggestions.

• AI Text-Based Editing: Filmora excels in cutting or trimming videos for editing. It has recently introduced text-based editing AI to convert video speech to text. Afterward, users can remove a specific text to eliminate the video section.

• Remove Background: With Filmora, video editing is more accessible than ever. The AI Smart Cutout option removes the video backgrounds with precision. Afterward, you can replace it with Filmora’s pre-developed background. This includes solid colors, gradients, and other graphics.

• AI Image: Can’t spare time to capture images for your new content idea? With Filmora’s text to generate AI, you can now curate images. The AI only requires you to add a prompt and craft results accordingly. Upon creation, users can also select a preferred image resolution.

Conclusion

This article has discussed the purpose of Sony S&Q and how to use it for slo-mo creation. In addition, users learned about two of Sony’s cameras, which are popular for slow-motion. Afterward, we discussed a desktop method to create slow motion. Considering all the drawbacks of these methods, we recommended Filmora. It is a desktop alternative to these tools with AI abilities to enhance task achievement.

How to Edit A Time Lapse Video on iPhone?

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Do you want to edit a time lapse video on an iPhone or want to know how to shoot a time-lapse video? If so, you’ve come to the right place.

Time-lapses, which show how much something changes over a period of time are some of the coolest videos you can make.

They aren’t exactly easy to make and edit at first, but we’ve put together this guide to take you through the steps. We’ll give you a few time lapse video ideas, steps to shoot them, and good practices for managing your footage after you’ve shot it.

Let’s get started.

What Is A Time Lapse Video?

In its simplest definition, a time lapse video is a cinematography technique where the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence.

When played at normal speed, time appears to be moving faster and thus lapsing. For example, an image of a scene may be captured once every second, then played back at 30 frames per second; the result is an apparent 30 times speed increase.

Time-lapse photography can be considered to be the opposite of slow motion.

How to Shoot A Time-Lapse Video?

Subjects to shoot in a time-lapse video

Wondering what can be shot in a time-lapse video? The answer is any subject that moves, grows, decays, or changes. But what’s more important than the subject is the motion and change that it goes through.

When shooting a time-lapse video, you are composing not only the shot but also the movement of the subject. If a subject doesn’t move or change throughout your film, then it is just a regular video. So try to think of subjects that are constantly moving or changing.

Time-Lapse videos are visually appealing and easy to make. When it comes to subjects that can be chosen to shoot in a time-lapse video, the possibilities are endless. But if you’re stuck for ideas, here are 10 suggestions to get you started:

1. Sunset/Sunrise

These are quite possibly the most common subjects for timelapse videos, but there’s a reason for it! Watching the sun go up and down is always mesmerizing.

2. Clouds

Clouds move very slowly most of the time, making them perfect for time-lapse sequences. You can shoot a single cloud passing overhead, or record a passing storm front as it sweeps across the sky. Depending on the weather conditions and movement of clouds, this can look stunning or simply spectacular!

3. Starry sky

Probably one of the most fascinating time lapse videos is the ones with stars on the move. Time-lapses that capture the Milky Way or starry sky are becoming increasingly popular as camera technology improves. There are even some cameras now that have built-in settings specifically for capturing stars and other celestial bodies.

4. Flowers

Flowers blooming is another fantastic subject for time-lapse photography. The change can be incredibly subtle; however, if you shoot a timelapse over several days or weeks, you will be amazed at just how much they grow and change!

5. Season changing

The most obvious example is trees budding and shedding leaves, but all sorts of plants and animals follow seasonal cycles. You can see flowers blooming, grasses growing, and migrating birds. Even if you don’t have a chance to go somewhere exotic for your subject matter, you can find something interesting right outside your own door.

6. Cars or Pedestrians

If you want something a little more exciting then you can choose things like cars passing by or people walking on the street.

7. Cooking dinner

Got a recipe for dinner that has lots of steps? Rather than just snap photos of the process, why not make a time-lapse video instead? It’s easy and fun to do, especially if you have kids who can help you out!

8. DIY projects

Are you building something? Whether it’s a new table, shelves, or whatever else, set up your camera and take photos as you go along in a time lapse mode and you’ll get a fun time lapse video. It works well to show people how it all came together.

9. Construction work in progress

If you’re watching construction work being done on your property or nearby, consider recording its time lapse video. It’s hard to imagine the amount of resources it takes to construct an office building or skyscraper before it’s finished. Time-lapse videos have helped reveal just how much work goes into something like that.

10. A fun art project

Capturing a time lapse video of an art project can make a mesmerizing video. Whether it’s you or someone else doing the artwork, always capture its time lapse video to show to others what goes into completing an art project. All you need to do is to set your camera up on a tripod aimed at the canvas and capture one or two frames per second to get an excellent time lapse video.

Steps to shoot a time-lapse video

Time-lapse videography is something that most photographers and videographers are familiar with. But, shooting a time-lapse video needs more than setting the camera on a tripod and waiting for it to shoot for several hours.

The amazing thing about time-lapse videos is that they can be shot using your smartphone. There are apps and built-in camera settings to capture time lapse videos with just a click of the button.

If you want to create a time-lapse video that is high quality, you have to use professional cameras, and learn some important steps.

1. Decide on a subject

The movement of clouds, a sunrise or sunset, waves crashing at the beach, cars coming and going in your parking lot, people walking around your office building — all of these subjects can yield great time-lapse sequences.

2. Find a place to set up your camera on tripod

While recording a time-lapse video, it’s important to keep the camera as stable as possible. It ensures a smooth video, making it visually appealing and easy to edit post-shooting. Typically, a tripod is needed for stable recording. If you are not using a tripod, find something steady and level to set it upon.

Important tip: Shoot only with manual settings. You don’t want the camera to adjust for you; rather, you should adjust the camera settings so that it takes optimal pictures. Even if you use auto mode, make sure you take control of the camera and push it to its limits to get great shots.

3. Set the camera focus

Use either autofocus or manual focus to make sure the camera is focused on what you want to be the main subject of the video.

4. Set your exposure settings

Depending on how much the light is going to change over time, you may want to use aperture priority or shutter priority so that the camera will automatically adjust for changes in light. Or, if you know exactly how much light will be changing over time, you could set all exposure settings manually.

5. Calculate how many frames and shots are needed

For example, if you are shooting at 10 frames per second and want a total of 30 seconds of video at 24 fps (which is standard), you will need 720 frames/photos (30 seconds x 24 fps = 720 frames).

6. Import and stitch together

Once you’ve captured the images, import them into a video editing software, stitch them together, and perform necessary editing.

How to Edit The Time Lapse on iPhone?

Now that you’ve recorded a time-lapse video, you might watch it and think it’s slower or faster than you want it to be. Fortunately, you can speed up and slow down the time lapse video on iPhone using iMovie.

Let’s see how to slow down time lapse on iPhone iMovie.

1. Speed up The Time Lapse on iPhone

So you’ve taken a time lapse video on your iPhone and now you’re trying to get it to speed up in iMovie but it looks a little jumpy or there is too much footage. Here’s how to do it in iMovie for iOS.

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select the recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To speed up the time-lapse video, move the slider to the right side and you’ll see the duration of the video reduced, indicating time-lapse video has been sped up.

• Now click the Play button to preview and then tap Done.

Once you’ve increased the speed of time-lapse video, you can share it and post it where you want.

2. Slow Down The Time Lapse on iPhone

Just like you can speed up the time-lapse video on an iPhone, iMovie lets you slow down the time-lapse video.

Here’s how you can do it:

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select your recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To slow down the time-lapse video, move the slider to the left side and you’ll see the duration of the video increased, indicating time-lapse video has been slowed down.

• Now click the Play button to preview and then tap Done.

Advanced Software: Edit A Time Lapse Video in Wondershare Filmora

If you have professionally captured RAW images of the time-lapse video, you need to use advanced software to stitch them together. That’s where Wondershare Filmora comes into play.

Wondershare Filmore is a professional video editing software with a wide variety of basic to advanced-level editing tools. It allows for turning RAW videos into fun, engaging, and professional videos.

If you need to refine your time-lapse video, you can use it and benefit from its capabilities. Similarly, you can use it to speed up or slow down your time-lapse video.

Let’s see how you can do both with Filmora.

Speed up your time-lapse video

Why speed up a time-lapse in the first place? There are a couple of reasons you might want to speed up your time-lapse.

When shooting with a fast lens, you might want to dial down the shutter speed to achieve more motion blur, to make the scenes more interesting. However, doing so can also create motion blur on time-lapse footage when sped up.

Another reason you might want to speed up your time-lapse is when you have too many frames. When you shoot at low frame rate (e.g. 15 FPS), not everyone will experience the same viewing quality if they don’t have high frame rate monitors. Speeding up the footage is one way to reduce the number of frames without compromising the quality of your video.

Follow these steps to speed up the time-lapse video using Filmora:

• Download and install Wondershare Filmora on your computer.
• Launch Filmora and click the New project button to open the video editor or drag and drop the file directly.

• Once imported, drag the file to the timeline.

• Click the Speed icon and select the Fast option. Select 2x, 4x, 8x, etc, depending on how much you want to speed up.

• Save the file and use it the way you want.

Slow down your time-lapse video

As the speed at which your time-lapse moves increases, so does the amount of motion blur. This can make for an undesirable look, especially in shots where there is already a lot of movement.

The best way to avoid this is to slow down your time-lapse as much as possible while still maintaining an interesting level of movement within your shot.

You can slow down your time-lapse video in Filmora following the same process as you’d do for speeding-up the video (Explained above). However, there’s only one catch; instead of opting for the Fast option choose Slow when you’re at step 4.

Conclusion

Hopefully, this guide has provided a good knowledge of how to put together your own time lapse video – and how to edit it on iPhone and Wondershare Filmora. It’s easier than you may think, and the resulting videos are quite impressive.

Take your time with it, record your movies from different angles, and don’t be afraid to create something unique and experimental.

Try It Free Try It Free

Try It Free Try It Free

Do you want to edit a time lapse video on an iPhone or want to know how to shoot a time-lapse video? If so, you’ve come to the right place.

Time-lapses, which show how much something changes over a period of time are some of the coolest videos you can make.

They aren’t exactly easy to make and edit at first, but we’ve put together this guide to take you through the steps. We’ll give you a few time lapse video ideas, steps to shoot them, and good practices for managing your footage after you’ve shot it.

Let’s get started.

What Is A Time Lapse Video?

In its simplest definition, a time lapse video is a cinematography technique where the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence.

When played at normal speed, time appears to be moving faster and thus lapsing. For example, an image of a scene may be captured once every second, then played back at 30 frames per second; the result is an apparent 30 times speed increase.

Time-lapse photography can be considered to be the opposite of slow motion.

How to Shoot A Time-Lapse Video?

Subjects to shoot in a time-lapse video

Wondering what can be shot in a time-lapse video? The answer is any subject that moves, grows, decays, or changes. But what’s more important than the subject is the motion and change that it goes through.

When shooting a time-lapse video, you are composing not only the shot but also the movement of the subject. If a subject doesn’t move or change throughout your film, then it is just a regular video. So try to think of subjects that are constantly moving or changing.

Time-Lapse videos are visually appealing and easy to make. When it comes to subjects that can be chosen to shoot in a time-lapse video, the possibilities are endless. But if you’re stuck for ideas, here are 10 suggestions to get you started:

1. Sunset/Sunrise

These are quite possibly the most common subjects for timelapse videos, but there’s a reason for it! Watching the sun go up and down is always mesmerizing.

2. Clouds

Clouds move very slowly most of the time, making them perfect for time-lapse sequences. You can shoot a single cloud passing overhead, or record a passing storm front as it sweeps across the sky. Depending on the weather conditions and movement of clouds, this can look stunning or simply spectacular!

3. Starry sky

Probably one of the most fascinating time lapse videos is the ones with stars on the move. Time-lapses that capture the Milky Way or starry sky are becoming increasingly popular as camera technology improves. There are even some cameras now that have built-in settings specifically for capturing stars and other celestial bodies.

4. Flowers

Flowers blooming is another fantastic subject for time-lapse photography. The change can be incredibly subtle; however, if you shoot a timelapse over several days or weeks, you will be amazed at just how much they grow and change!

5. Season changing

The most obvious example is trees budding and shedding leaves, but all sorts of plants and animals follow seasonal cycles. You can see flowers blooming, grasses growing, and migrating birds. Even if you don’t have a chance to go somewhere exotic for your subject matter, you can find something interesting right outside your own door.

6. Cars or Pedestrians

If you want something a little more exciting then you can choose things like cars passing by or people walking on the street.

7. Cooking dinner

Got a recipe for dinner that has lots of steps? Rather than just snap photos of the process, why not make a time-lapse video instead? It’s easy and fun to do, especially if you have kids who can help you out!

8. DIY projects

Are you building something? Whether it’s a new table, shelves, or whatever else, set up your camera and take photos as you go along in a time lapse mode and you’ll get a fun time lapse video. It works well to show people how it all came together.

9. Construction work in progress

If you’re watching construction work being done on your property or nearby, consider recording its time lapse video. It’s hard to imagine the amount of resources it takes to construct an office building or skyscraper before it’s finished. Time-lapse videos have helped reveal just how much work goes into something like that.

10. A fun art project

Capturing a time lapse video of an art project can make a mesmerizing video. Whether it’s you or someone else doing the artwork, always capture its time lapse video to show to others what goes into completing an art project. All you need to do is to set your camera up on a tripod aimed at the canvas and capture one or two frames per second to get an excellent time lapse video.

Steps to shoot a time-lapse video

Time-lapse videography is something that most photographers and videographers are familiar with. But, shooting a time-lapse video needs more than setting the camera on a tripod and waiting for it to shoot for several hours.

The amazing thing about time-lapse videos is that they can be shot using your smartphone. There are apps and built-in camera settings to capture time lapse videos with just a click of the button.

If you want to create a time-lapse video that is high quality, you have to use professional cameras, and learn some important steps.

1. Decide on a subject

The movement of clouds, a sunrise or sunset, waves crashing at the beach, cars coming and going in your parking lot, people walking around your office building — all of these subjects can yield great time-lapse sequences.

2. Find a place to set up your camera on tripod

While recording a time-lapse video, it’s important to keep the camera as stable as possible. It ensures a smooth video, making it visually appealing and easy to edit post-shooting. Typically, a tripod is needed for stable recording. If you are not using a tripod, find something steady and level to set it upon.

Important tip: Shoot only with manual settings. You don’t want the camera to adjust for you; rather, you should adjust the camera settings so that it takes optimal pictures. Even if you use auto mode, make sure you take control of the camera and push it to its limits to get great shots.

3. Set the camera focus

Use either autofocus or manual focus to make sure the camera is focused on what you want to be the main subject of the video.

4. Set your exposure settings

Depending on how much the light is going to change over time, you may want to use aperture priority or shutter priority so that the camera will automatically adjust for changes in light. Or, if you know exactly how much light will be changing over time, you could set all exposure settings manually.

5. Calculate how many frames and shots are needed

For example, if you are shooting at 10 frames per second and want a total of 30 seconds of video at 24 fps (which is standard), you will need 720 frames/photos (30 seconds x 24 fps = 720 frames).

6. Import and stitch together

Once you’ve captured the images, import them into a video editing software, stitch them together, and perform necessary editing.

How to Edit The Time Lapse on iPhone?

Now that you’ve recorded a time-lapse video, you might watch it and think it’s slower or faster than you want it to be. Fortunately, you can speed up and slow down the time lapse video on iPhone using iMovie.

Let’s see how to slow down time lapse on iPhone iMovie.

1. Speed up The Time Lapse on iPhone

So you’ve taken a time lapse video on your iPhone and now you’re trying to get it to speed up in iMovie but it looks a little jumpy or there is too much footage. Here’s how to do it in iMovie for iOS.

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select the recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To speed up the time-lapse video, move the slider to the right side and you’ll see the duration of the video reduced, indicating time-lapse video has been sped up.

• Now click the Play button to preview and then tap Done.

Once you’ve increased the speed of time-lapse video, you can share it and post it where you want.

2. Slow Down The Time Lapse on iPhone

Just like you can speed up the time-lapse video on an iPhone, iMovie lets you slow down the time-lapse video.

Here’s how you can do it:

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select your recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To slow down the time-lapse video, move the slider to the left side and you’ll see the duration of the video increased, indicating time-lapse video has been slowed down.

• Now click the Play button to preview and then tap Done.

Advanced Software: Edit A Time Lapse Video in Wondershare Filmora

If you have professionally captured RAW images of the time-lapse video, you need to use advanced software to stitch them together. That’s where Wondershare Filmora comes into play.

Wondershare Filmore is a professional video editing software with a wide variety of basic to advanced-level editing tools. It allows for turning RAW videos into fun, engaging, and professional videos.

If you need to refine your time-lapse video, you can use it and benefit from its capabilities. Similarly, you can use it to speed up or slow down your time-lapse video.

Let’s see how you can do both with Filmora.

Speed up your time-lapse video

Why speed up a time-lapse in the first place? There are a couple of reasons you might want to speed up your time-lapse.

When shooting with a fast lens, you might want to dial down the shutter speed to achieve more motion blur, to make the scenes more interesting. However, doing so can also create motion blur on time-lapse footage when sped up.

Another reason you might want to speed up your time-lapse is when you have too many frames. When you shoot at low frame rate (e.g. 15 FPS), not everyone will experience the same viewing quality if they don’t have high frame rate monitors. Speeding up the footage is one way to reduce the number of frames without compromising the quality of your video.

Follow these steps to speed up the time-lapse video using Filmora:

• Download and install Wondershare Filmora on your computer.
• Launch Filmora and click the New project button to open the video editor or drag and drop the file directly.

• Once imported, drag the file to the timeline.

• Click the Speed icon and select the Fast option. Select 2x, 4x, 8x, etc, depending on how much you want to speed up.

• Save the file and use it the way you want.

Slow down your time-lapse video

As the speed at which your time-lapse moves increases, so does the amount of motion blur. This can make for an undesirable look, especially in shots where there is already a lot of movement.

The best way to avoid this is to slow down your time-lapse as much as possible while still maintaining an interesting level of movement within your shot.

You can slow down your time-lapse video in Filmora following the same process as you’d do for speeding-up the video (Explained above). However, there’s only one catch; instead of opting for the Fast option choose Slow when you’re at step 4.

Conclusion

Hopefully, this guide has provided a good knowledge of how to put together your own time lapse video – and how to edit it on iPhone and Wondershare Filmora. It’s easier than you may think, and the resulting videos are quite impressive.

Take your time with it, record your movies from different angles, and don’t be afraid to create something unique and experimental.

Try It Free Try It Free

Try It Free Try It Free

Do you want to edit a time lapse video on an iPhone or want to know how to shoot a time-lapse video? If so, you’ve come to the right place.

Time-lapses, which show how much something changes over a period of time are some of the coolest videos you can make.

They aren’t exactly easy to make and edit at first, but we’ve put together this guide to take you through the steps. We’ll give you a few time lapse video ideas, steps to shoot them, and good practices for managing your footage after you’ve shot it.

Let’s get started.

What Is A Time Lapse Video?

In its simplest definition, a time lapse video is a cinematography technique where the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence.

When played at normal speed, time appears to be moving faster and thus lapsing. For example, an image of a scene may be captured once every second, then played back at 30 frames per second; the result is an apparent 30 times speed increase.

Time-lapse photography can be considered to be the opposite of slow motion.

How to Shoot A Time-Lapse Video?

Subjects to shoot in a time-lapse video

Wondering what can be shot in a time-lapse video? The answer is any subject that moves, grows, decays, or changes. But what’s more important than the subject is the motion and change that it goes through.

When shooting a time-lapse video, you are composing not only the shot but also the movement of the subject. If a subject doesn’t move or change throughout your film, then it is just a regular video. So try to think of subjects that are constantly moving or changing.

Time-Lapse videos are visually appealing and easy to make. When it comes to subjects that can be chosen to shoot in a time-lapse video, the possibilities are endless. But if you’re stuck for ideas, here are 10 suggestions to get you started:

1. Sunset/Sunrise

These are quite possibly the most common subjects for timelapse videos, but there’s a reason for it! Watching the sun go up and down is always mesmerizing.

2. Clouds

Clouds move very slowly most of the time, making them perfect for time-lapse sequences. You can shoot a single cloud passing overhead, or record a passing storm front as it sweeps across the sky. Depending on the weather conditions and movement of clouds, this can look stunning or simply spectacular!

3. Starry sky

Probably one of the most fascinating time lapse videos is the ones with stars on the move. Time-lapses that capture the Milky Way or starry sky are becoming increasingly popular as camera technology improves. There are even some cameras now that have built-in settings specifically for capturing stars and other celestial bodies.

4. Flowers

Flowers blooming is another fantastic subject for time-lapse photography. The change can be incredibly subtle; however, if you shoot a timelapse over several days or weeks, you will be amazed at just how much they grow and change!

5. Season changing

The most obvious example is trees budding and shedding leaves, but all sorts of plants and animals follow seasonal cycles. You can see flowers blooming, grasses growing, and migrating birds. Even if you don’t have a chance to go somewhere exotic for your subject matter, you can find something interesting right outside your own door.

6. Cars or Pedestrians

If you want something a little more exciting then you can choose things like cars passing by or people walking on the street.

7. Cooking dinner

Got a recipe for dinner that has lots of steps? Rather than just snap photos of the process, why not make a time-lapse video instead? It’s easy and fun to do, especially if you have kids who can help you out!

8. DIY projects

Are you building something? Whether it’s a new table, shelves, or whatever else, set up your camera and take photos as you go along in a time lapse mode and you’ll get a fun time lapse video. It works well to show people how it all came together.

9. Construction work in progress

If you’re watching construction work being done on your property or nearby, consider recording its time lapse video. It’s hard to imagine the amount of resources it takes to construct an office building or skyscraper before it’s finished. Time-lapse videos have helped reveal just how much work goes into something like that.

10. A fun art project

Capturing a time lapse video of an art project can make a mesmerizing video. Whether it’s you or someone else doing the artwork, always capture its time lapse video to show to others what goes into completing an art project. All you need to do is to set your camera up on a tripod aimed at the canvas and capture one or two frames per second to get an excellent time lapse video.

Steps to shoot a time-lapse video

Time-lapse videography is something that most photographers and videographers are familiar with. But, shooting a time-lapse video needs more than setting the camera on a tripod and waiting for it to shoot for several hours.

The amazing thing about time-lapse videos is that they can be shot using your smartphone. There are apps and built-in camera settings to capture time lapse videos with just a click of the button.

If you want to create a time-lapse video that is high quality, you have to use professional cameras, and learn some important steps.

1. Decide on a subject

The movement of clouds, a sunrise or sunset, waves crashing at the beach, cars coming and going in your parking lot, people walking around your office building — all of these subjects can yield great time-lapse sequences.

2. Find a place to set up your camera on tripod

While recording a time-lapse video, it’s important to keep the camera as stable as possible. It ensures a smooth video, making it visually appealing and easy to edit post-shooting. Typically, a tripod is needed for stable recording. If you are not using a tripod, find something steady and level to set it upon.

Important tip: Shoot only with manual settings. You don’t want the camera to adjust for you; rather, you should adjust the camera settings so that it takes optimal pictures. Even if you use auto mode, make sure you take control of the camera and push it to its limits to get great shots.

3. Set the camera focus

Use either autofocus or manual focus to make sure the camera is focused on what you want to be the main subject of the video.

4. Set your exposure settings

Depending on how much the light is going to change over time, you may want to use aperture priority or shutter priority so that the camera will automatically adjust for changes in light. Or, if you know exactly how much light will be changing over time, you could set all exposure settings manually.

5. Calculate how many frames and shots are needed

For example, if you are shooting at 10 frames per second and want a total of 30 seconds of video at 24 fps (which is standard), you will need 720 frames/photos (30 seconds x 24 fps = 720 frames).

6. Import and stitch together

Once you’ve captured the images, import them into a video editing software, stitch them together, and perform necessary editing.

How to Edit The Time Lapse on iPhone?

Now that you’ve recorded a time-lapse video, you might watch it and think it’s slower or faster than you want it to be. Fortunately, you can speed up and slow down the time lapse video on iPhone using iMovie.

Let’s see how to slow down time lapse on iPhone iMovie.

1. Speed up The Time Lapse on iPhone

So you’ve taken a time lapse video on your iPhone and now you’re trying to get it to speed up in iMovie but it looks a little jumpy or there is too much footage. Here’s how to do it in iMovie for iOS.

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select the recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To speed up the time-lapse video, move the slider to the right side and you’ll see the duration of the video reduced, indicating time-lapse video has been sped up.

• Now click the Play button to preview and then tap Done.

Once you’ve increased the speed of time-lapse video, you can share it and post it where you want.

2. Slow Down The Time Lapse on iPhone

Just like you can speed up the time-lapse video on an iPhone, iMovie lets you slow down the time-lapse video.

Here’s how you can do it:

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select your recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To slow down the time-lapse video, move the slider to the left side and you’ll see the duration of the video increased, indicating time-lapse video has been slowed down.

• Now click the Play button to preview and then tap Done.

Advanced Software: Edit A Time Lapse Video in Wondershare Filmora

If you have professionally captured RAW images of the time-lapse video, you need to use advanced software to stitch them together. That’s where Wondershare Filmora comes into play.

Wondershare Filmore is a professional video editing software with a wide variety of basic to advanced-level editing tools. It allows for turning RAW videos into fun, engaging, and professional videos.

If you need to refine your time-lapse video, you can use it and benefit from its capabilities. Similarly, you can use it to speed up or slow down your time-lapse video.

Let’s see how you can do both with Filmora.

Speed up your time-lapse video

Why speed up a time-lapse in the first place? There are a couple of reasons you might want to speed up your time-lapse.

When shooting with a fast lens, you might want to dial down the shutter speed to achieve more motion blur, to make the scenes more interesting. However, doing so can also create motion blur on time-lapse footage when sped up.

Another reason you might want to speed up your time-lapse is when you have too many frames. When you shoot at low frame rate (e.g. 15 FPS), not everyone will experience the same viewing quality if they don’t have high frame rate monitors. Speeding up the footage is one way to reduce the number of frames without compromising the quality of your video.

Follow these steps to speed up the time-lapse video using Filmora:

• Download and install Wondershare Filmora on your computer.
• Launch Filmora and click the New project button to open the video editor or drag and drop the file directly.

• Once imported, drag the file to the timeline.

• Click the Speed icon and select the Fast option. Select 2x, 4x, 8x, etc, depending on how much you want to speed up.

• Save the file and use it the way you want.

Slow down your time-lapse video

As the speed at which your time-lapse moves increases, so does the amount of motion blur. This can make for an undesirable look, especially in shots where there is already a lot of movement.

The best way to avoid this is to slow down your time-lapse as much as possible while still maintaining an interesting level of movement within your shot.

You can slow down your time-lapse video in Filmora following the same process as you’d do for speeding-up the video (Explained above). However, there’s only one catch; instead of opting for the Fast option choose Slow when you’re at step 4.

Conclusion

Hopefully, this guide has provided a good knowledge of how to put together your own time lapse video – and how to edit it on iPhone and Wondershare Filmora. It’s easier than you may think, and the resulting videos are quite impressive.

Take your time with it, record your movies from different angles, and don’t be afraid to create something unique and experimental.

Try It Free Try It Free

Try It Free Try It Free

Do you want to edit a time lapse video on an iPhone or want to know how to shoot a time-lapse video? If so, you’ve come to the right place.

Time-lapses, which show how much something changes over a period of time are some of the coolest videos you can make.

They aren’t exactly easy to make and edit at first, but we’ve put together this guide to take you through the steps. We’ll give you a few time lapse video ideas, steps to shoot them, and good practices for managing your footage after you’ve shot it.

Let’s get started.

What Is A Time Lapse Video?

In its simplest definition, a time lapse video is a cinematography technique where the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence.

When played at normal speed, time appears to be moving faster and thus lapsing. For example, an image of a scene may be captured once every second, then played back at 30 frames per second; the result is an apparent 30 times speed increase.

Time-lapse photography can be considered to be the opposite of slow motion.

How to Shoot A Time-Lapse Video?

Subjects to shoot in a time-lapse video

Wondering what can be shot in a time-lapse video? The answer is any subject that moves, grows, decays, or changes. But what’s more important than the subject is the motion and change that it goes through.

When shooting a time-lapse video, you are composing not only the shot but also the movement of the subject. If a subject doesn’t move or change throughout your film, then it is just a regular video. So try to think of subjects that are constantly moving or changing.

Time-Lapse videos are visually appealing and easy to make. When it comes to subjects that can be chosen to shoot in a time-lapse video, the possibilities are endless. But if you’re stuck for ideas, here are 10 suggestions to get you started:

1. Sunset/Sunrise

These are quite possibly the most common subjects for timelapse videos, but there’s a reason for it! Watching the sun go up and down is always mesmerizing.

2. Clouds

Clouds move very slowly most of the time, making them perfect for time-lapse sequences. You can shoot a single cloud passing overhead, or record a passing storm front as it sweeps across the sky. Depending on the weather conditions and movement of clouds, this can look stunning or simply spectacular!

3. Starry sky

Probably one of the most fascinating time lapse videos is the ones with stars on the move. Time-lapses that capture the Milky Way or starry sky are becoming increasingly popular as camera technology improves. There are even some cameras now that have built-in settings specifically for capturing stars and other celestial bodies.

4. Flowers

Flowers blooming is another fantastic subject for time-lapse photography. The change can be incredibly subtle; however, if you shoot a timelapse over several days or weeks, you will be amazed at just how much they grow and change!

5. Season changing

The most obvious example is trees budding and shedding leaves, but all sorts of plants and animals follow seasonal cycles. You can see flowers blooming, grasses growing, and migrating birds. Even if you don’t have a chance to go somewhere exotic for your subject matter, you can find something interesting right outside your own door.

6. Cars or Pedestrians

If you want something a little more exciting then you can choose things like cars passing by or people walking on the street.

7. Cooking dinner

Got a recipe for dinner that has lots of steps? Rather than just snap photos of the process, why not make a time-lapse video instead? It’s easy and fun to do, especially if you have kids who can help you out!

8. DIY projects

Are you building something? Whether it’s a new table, shelves, or whatever else, set up your camera and take photos as you go along in a time lapse mode and you’ll get a fun time lapse video. It works well to show people how it all came together.

9. Construction work in progress

If you’re watching construction work being done on your property or nearby, consider recording its time lapse video. It’s hard to imagine the amount of resources it takes to construct an office building or skyscraper before it’s finished. Time-lapse videos have helped reveal just how much work goes into something like that.

10. A fun art project

Capturing a time lapse video of an art project can make a mesmerizing video. Whether it’s you or someone else doing the artwork, always capture its time lapse video to show to others what goes into completing an art project. All you need to do is to set your camera up on a tripod aimed at the canvas and capture one or two frames per second to get an excellent time lapse video.

Steps to shoot a time-lapse video

Time-lapse videography is something that most photographers and videographers are familiar with. But, shooting a time-lapse video needs more than setting the camera on a tripod and waiting for it to shoot for several hours.

The amazing thing about time-lapse videos is that they can be shot using your smartphone. There are apps and built-in camera settings to capture time lapse videos with just a click of the button.

If you want to create a time-lapse video that is high quality, you have to use professional cameras, and learn some important steps.

1. Decide on a subject

The movement of clouds, a sunrise or sunset, waves crashing at the beach, cars coming and going in your parking lot, people walking around your office building — all of these subjects can yield great time-lapse sequences.

2. Find a place to set up your camera on tripod

While recording a time-lapse video, it’s important to keep the camera as stable as possible. It ensures a smooth video, making it visually appealing and easy to edit post-shooting. Typically, a tripod is needed for stable recording. If you are not using a tripod, find something steady and level to set it upon.

Important tip: Shoot only with manual settings. You don’t want the camera to adjust for you; rather, you should adjust the camera settings so that it takes optimal pictures. Even if you use auto mode, make sure you take control of the camera and push it to its limits to get great shots.

3. Set the camera focus

Use either autofocus or manual focus to make sure the camera is focused on what you want to be the main subject of the video.

4. Set your exposure settings

Depending on how much the light is going to change over time, you may want to use aperture priority or shutter priority so that the camera will automatically adjust for changes in light. Or, if you know exactly how much light will be changing over time, you could set all exposure settings manually.

5. Calculate how many frames and shots are needed

For example, if you are shooting at 10 frames per second and want a total of 30 seconds of video at 24 fps (which is standard), you will need 720 frames/photos (30 seconds x 24 fps = 720 frames).

6. Import and stitch together

Once you’ve captured the images, import them into a video editing software, stitch them together, and perform necessary editing.

How to Edit The Time Lapse on iPhone?

Now that you’ve recorded a time-lapse video, you might watch it and think it’s slower or faster than you want it to be. Fortunately, you can speed up and slow down the time lapse video on iPhone using iMovie.

Let’s see how to slow down time lapse on iPhone iMovie.

1. Speed up The Time Lapse on iPhone

So you’ve taken a time lapse video on your iPhone and now you’re trying to get it to speed up in iMovie but it looks a little jumpy or there is too much footage. Here’s how to do it in iMovie for iOS.

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select the recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To speed up the time-lapse video, move the slider to the right side and you’ll see the duration of the video reduced, indicating time-lapse video has been sped up.

• Now click the Play button to preview and then tap Done.

Once you’ve increased the speed of time-lapse video, you can share it and post it where you want.

2. Slow Down The Time Lapse on iPhone

Just like you can speed up the time-lapse video on an iPhone, iMovie lets you slow down the time-lapse video.

Here’s how you can do it:

• Launch iMovie on your iPhone and start a new project to speed up the captured time-lapse video.
• Now, tap the plus sign visible at the start of the Projects screen, then select Movie.

• From the next window, find and select your recorded time-lapse video you want to speed up.

• Tap Create Movie button at the center-bottom of the screen.

• Now move the playhead to the start of the timeline and tap to select the video. At this point, you’ll see the timeline highlighted in yellow color.
• Look at the bottom of the screen and you’ll find the Speed icon. Tap the Speed icon and a sliding bar will appear with tortoise on its left side and hare on the right side.

• To slow down the time-lapse video, move the slider to the left side and you’ll see the duration of the video increased, indicating time-lapse video has been slowed down.

• Now click the Play button to preview and then tap Done.

Advanced Software: Edit A Time Lapse Video in Wondershare Filmora

If you have professionally captured RAW images of the time-lapse video, you need to use advanced software to stitch them together. That’s where Wondershare Filmora comes into play.

Wondershare Filmore is a professional video editing software with a wide variety of basic to advanced-level editing tools. It allows for turning RAW videos into fun, engaging, and professional videos.

If you need to refine your time-lapse video, you can use it and benefit from its capabilities. Similarly, you can use it to speed up or slow down your time-lapse video.

Let’s see how you can do both with Filmora.

Speed up your time-lapse video

Why speed up a time-lapse in the first place? There are a couple of reasons you might want to speed up your time-lapse.

When shooting with a fast lens, you might want to dial down the shutter speed to achieve more motion blur, to make the scenes more interesting. However, doing so can also create motion blur on time-lapse footage when sped up.

Another reason you might want to speed up your time-lapse is when you have too many frames. When you shoot at low frame rate (e.g. 15 FPS), not everyone will experience the same viewing quality if they don’t have high frame rate monitors. Speeding up the footage is one way to reduce the number of frames without compromising the quality of your video.

Follow these steps to speed up the time-lapse video using Filmora:

• Download and install Wondershare Filmora on your computer.
• Launch Filmora and click the New project button to open the video editor or drag and drop the file directly.

• Once imported, drag the file to the timeline.

• Click the Speed icon and select the Fast option. Select 2x, 4x, 8x, etc, depending on how much you want to speed up.

• Save the file and use it the way you want.

Slow down your time-lapse video

As the speed at which your time-lapse moves increases, so does the amount of motion blur. This can make for an undesirable look, especially in shots where there is already a lot of movement.

The best way to avoid this is to slow down your time-lapse as much as possible while still maintaining an interesting level of movement within your shot.

You can slow down your time-lapse video in Filmora following the same process as you’d do for speeding-up the video (Explained above). However, there’s only one catch; instead of opting for the Fast option choose Slow when you’re at step 4.

Conclusion

Hopefully, this guide has provided a good knowledge of how to put together your own time lapse video – and how to edit it on iPhone and Wondershare Filmora. It’s easier than you may think, and the resulting videos are quite impressive.

Take your time with it, record your movies from different angles, and don’t be afraid to create something unique and experimental.

Try It Free Try It Free

Transforming a Slow-Motion Video to Normal: Mastering the Skill

Slow-motion videos bring your videos to life by highlighting the emotions and details of a story. However, transforming a slow motion into a normal video has its benefits. For instance, you can make boomerangs or GIFs with normal videos. In addition, you can introduce limitless transitions and animations to them. Thus, are you also finding how to change slow-motion video to a normal iPhone?

This article is the perfect stop for you as it covers all your slow-motion queries from here. It will focus on how to unslow-mo a video on an iPhone and related tools. We will discuss the iPhone’s pre-built feature and some tools to achieve this. There will be a bonus tip on how to change slow-mo video to normal on iPhone.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: Direct Method: Changing Slow Motion Video to Normal on iPhone

You might not be aware of this feature if you are a previous user or have just started using an iPhone. This is Apple’s built-in feature, found in iPhones and iPads. In this section, we have tailored a step-by-step guide to doing this. Here is a brief overview of how to convert a slow-motion video to a normal iPhone:

Step 1

Move to its bottom after opening the “Photos” application on your iPhone. From there, select the “Albums” option and scroll down to the “Slo-mo” option in “Media Types.”

Step 2

In the slow-mo section, find a video you want to reverse and select it to open. Navigate towards the top right corner of this video and click the “Edit” option.

Step 3

An editing panel will appear at the bottom of this video. If you’d notice, a vertical lined bar is under the video timeline. This indicates slow-mo duration, which you can change by repositioning sliders. Afterward, click the “Done” button at the right bottom of this screen to finalize.

Part 2: Top Applications That Can Be Used to Change Slow Motion Video to Normal

The iPhone’s built-in feature is equally effective for reversing a slow-mo back to normal. However, sometimes, one requires a tool for detailed editing. In such cases, we recommend you use a third party to help you achieve the desired results. We have assembled some tools on how to take slow-mo off a video on iPhone below:

• SpeedPro Slow Speed Video Edit
• Slow-Fast Motion Video Editor
• Slow Motion Video Fx Editor
• Reverse Cam – Slow Motion Video
• Slow Motion Video Editor

1. SpeedPro Slow Speed Video Edit

This is a versatile application designed explicitly to resolve the slow speed queries on iPhone. Users can effortlessly manipulate the speed of video during editing. The best part about this editor is that you can select a specific video section. It is up to you to reverse a complete slow-mo video or a part of it.

Key Features

• Facilitates both professionals and amateurs with its reachable user interface.
• After editing a video as super slow or super-fast, you can incorporate music.
• The application offers direct sharing options to vast applications like Instagram or YouTube.

2. Slow-Fast Motion Video Editor

If how to convert slow motion video to normal on an iPhone was a bet, this application would be worth your money. Many content creators have used it, and everyone has positively reviewed it. You can transform a slow-mo into a normal video using its speed option. The highest speed option is 2x, and the slowest speed option is 1/4th. There is no limitation on the video’s length or resolution for conversion.

Key Features

• You can apply different time transitions (fast or slow) to distinct video segments.
• The application doesn’t export with a Watermark addition to maintain professionalism.
• Upon converting a video or reversing it, you can adjust the audio pitch to align with it.

3. SloMo Slow Motion Video Editor

With technological advancements, the editing industry has taken up a notch. This application uses modern algorithms to create or reverse a slow with customizations. To reverse a slow-mo, you just need to upload it and increase the video’s speed. It offers three sorts of speed editing, including slow-mo, time-lapse, and stop-motion. The video speed is adjustable up to 240fps and 12x with quick processing.

Key Features

• With its independent frame manipulation, you can edit specific parts of a video.
• You can incorporate music behind your tracks out of 170+ pre-built music tracks.
• This iPhone editor retains the natural resolution of video to maintain its quality.

4. Reverse Cam – Slow Motion Video

Surfing through the internet to find how to unslow-mo a video on an iPhone? This application assists you in controlling or reversing video speed. You just need to import a previously created slow-mo into the application. In addition to reversing a video, you can also reverse audio tracks with it. There are multiple speed options like 0.25, 0.5x, and more.

Key Features

• After modifying the video speed, you can apply multiple effects to it.
• The application is compatible with iOS 9.0 or newer versions.
• It has a built-in library that users can use to save the edited videos and share them directly.

5. Slow Motion’ Video Editor

Solve all your queries related to how to change slo-mo video to normal on iPhone here. Designed to give your videos a perfect slow-motion or high-speed effect. To convert a slow-mo video into a normal one, it offers speed increase options. You can have complete control over your videos with this application.

Key Features

• It has an accessible and intuitive editing interface for user comprehension.
• It allows you to manipulate the speed of your video from 60 to 240 frames.
• It has multiple subscription options, weekly, monthly, or yearly, that you can avail accordingly.

Bonus Part: Speed Up Your iPhone Video on Desktop Using Wondershare Filmora

All these methods of transforming a slow-mo to normal are accurate and efficient. However, when it comes to perfection, one software stands tall than the others.Wondershare Filmora is a premium video editing software for precise editing. There are two methods of manipulating a slow-motion video to normal in it.

The speed ramping involves slow-mo reverse action from specific video frames. On the other hand, uniform speed modifies the complete video speed. You can add specific values for manipulating the frame rate or change the sliders. In addition, you can also add multiple effects to your video afterward. Moreover, you can also export the video in high resolution and desired format.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Shift Your Slow-Motion Video to Normal with Filmora

This segment involves a step-by-step guide to reverse a slow-mo. Let’s see how to change slo-mo video to normal on iPhone with Filmora below:

Step 1Import Media Files from iPhone

First, connect your iPhone to the source device you are using Filmora on. Once you have connected the devices, navigate towards the “Import” button. Expand this option, and from the dropdown menu, select “Import from a Camera or Phone.” Select the name of your iPhone in the “Import from” section and click “OK.” Once imported, place the clip in the timeline.

Step 2Access Uniform Speed Option

Then, select the clip in the timeline and navigate towards the settings panel. Afterward, go to the “Speed” tab under “Uniform Speed” set values. Drag the Speed slider towards the right to increase the video speed.

Step 3Export the Edited Video

Hit the “Play” button from the preview window to preview your video. Afterward, navigate towards the “Export” button at the top right corner. You can also set the framerate in the Export window according to preference. Further, hit the “Export” button in the Export window to save the file on the device.

Top Features to Note About Wondershare Filmora

There is more to Filmora than how to unslow-mo a video on an iPhone. The tool shows support with multiple devices like Windows, iOS, Linux, and more. Following are some of the top-notch AI features of Filmora:

1. AI Text-to-Video

Use this tool to craft creative and graphic-based videos along with voice integration. With its generative AI, it allows you to tailor videos in different contexts. It uses text-based instructions to analyze demands and follow them.

2. AI Text-Based Editing

Cutting and Trimming videos in a timeline might be difficult for some people. It requires proper skills; however, there is an alternate option. The text-based editing AI uses voice recognition to convert speech to text. Once the video has been converted, you can eliminate the parts you want.

3. AI Music Generator

If you want to generate music based on your video’s mood or context, use this AI. It asks for a few directions like theme, mood, and language to curate music. The song is efficient in what it is designed for and generates results in seconds.

4. AI Vocal Remover

Background noises always decline the quality of an audio track or overall video. With Filmora, you can separate vocals from background noise and delete the track. Both tracks are shown in the timeline and are easy to remove. Afterward, you can apply effects or introduce music before export.

Conclusion

After reaching a conclusion, one should have fully understood the merits of how to change slow-motion video to a normal iPhone. It provided insights into several useful applications for achieving this effect. Wondershare Filmora emerged as a worthy AI-driven desktop application tailored for crafting such videos. It is recommended to help you with your creative endeavors in this domain.

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: Direct Method: Changing Slow Motion Video to Normal on iPhone

You might not be aware of this feature if you are a previous user or have just started using an iPhone. This is Apple’s built-in feature, found in iPhones and iPads. In this section, we have tailored a step-by-step guide to doing this. Here is a brief overview of how to convert a slow-motion video to a normal iPhone:

Step 1

Move to its bottom after opening the “Photos” application on your iPhone. From there, select the “Albums” option and scroll down to the “Slo-mo” option in “Media Types.”

Step 2

In the slow-mo section, find a video you want to reverse and select it to open. Navigate towards the top right corner of this video and click the “Edit” option.

Step 3

An editing panel will appear at the bottom of this video. If you’d notice, a vertical lined bar is under the video timeline. This indicates slow-mo duration, which you can change by repositioning sliders. Afterward, click the “Done” button at the right bottom of this screen to finalize.

Part 2: Top Applications That Can Be Used to Change Slow Motion Video to Normal

The iPhone’s built-in feature is equally effective for reversing a slow-mo back to normal. However, sometimes, one requires a tool for detailed editing. In such cases, we recommend you use a third party to help you achieve the desired results. We have assembled some tools on how to take slow-mo off a video on iPhone below:

• SpeedPro Slow Speed Video Edit
• Slow-Fast Motion Video Editor
• Slow Motion Video Fx Editor
• Reverse Cam – Slow Motion Video
• Slow Motion Video Editor

1. SpeedPro Slow Speed Video Edit

This is a versatile application designed explicitly to resolve the slow speed queries on iPhone. Users can effortlessly manipulate the speed of video during editing. The best part about this editor is that you can select a specific video section. It is up to you to reverse a complete slow-mo video or a part of it.

Key Features

• Facilitates both professionals and amateurs with its reachable user interface.
• After editing a video as super slow or super-fast, you can incorporate music.
• The application offers direct sharing options to vast applications like Instagram or YouTube.

2. Slow-Fast Motion Video Editor

If how to convert slow motion video to normal on an iPhone was a bet, this application would be worth your money. Many content creators have used it, and everyone has positively reviewed it. You can transform a slow-mo into a normal video using its speed option. The highest speed option is 2x, and the slowest speed option is 1/4th. There is no limitation on the video’s length or resolution for conversion.

Key Features

• You can apply different time transitions (fast or slow) to distinct video segments.
• The application doesn’t export with a Watermark addition to maintain professionalism.
• Upon converting a video or reversing it, you can adjust the audio pitch to align with it.

3. SloMo Slow Motion Video Editor

With technological advancements, the editing industry has taken up a notch. This application uses modern algorithms to create or reverse a slow with customizations. To reverse a slow-mo, you just need to upload it and increase the video’s speed. It offers three sorts of speed editing, including slow-mo, time-lapse, and stop-motion. The video speed is adjustable up to 240fps and 12x with quick processing.

Key Features

• With its independent frame manipulation, you can edit specific parts of a video.
• You can incorporate music behind your tracks out of 170+ pre-built music tracks.
• This iPhone editor retains the natural resolution of video to maintain its quality.

4. Reverse Cam – Slow Motion Video

Surfing through the internet to find how to unslow-mo a video on an iPhone? This application assists you in controlling or reversing video speed. You just need to import a previously created slow-mo into the application. In addition to reversing a video, you can also reverse audio tracks with it. There are multiple speed options like 0.25, 0.5x, and more.

Key Features

• After modifying the video speed, you can apply multiple effects to it.
• The application is compatible with iOS 9.0 or newer versions.
• It has a built-in library that users can use to save the edited videos and share them directly.

5. Slow Motion’ Video Editor

Solve all your queries related to how to change slo-mo video to normal on iPhone here. Designed to give your videos a perfect slow-motion or high-speed effect. To convert a slow-mo video into a normal one, it offers speed increase options. You can have complete control over your videos with this application.

Key Features

• It has an accessible and intuitive editing interface for user comprehension.
• It allows you to manipulate the speed of your video from 60 to 240 frames.
• It has multiple subscription options, weekly, monthly, or yearly, that you can avail accordingly.

Bonus Part: Speed Up Your iPhone Video on Desktop Using Wondershare Filmora

All these methods of transforming a slow-mo to normal are accurate and efficient. However, when it comes to perfection, one software stands tall than the others.Wondershare Filmora is a premium video editing software for precise editing. There are two methods of manipulating a slow-motion video to normal in it.

The speed ramping involves slow-mo reverse action from specific video frames. On the other hand, uniform speed modifies the complete video speed. You can add specific values for manipulating the frame rate or change the sliders. In addition, you can also add multiple effects to your video afterward. Moreover, you can also export the video in high resolution and desired format.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Shift Your Slow-Motion Video to Normal with Filmora

This segment involves a step-by-step guide to reverse a slow-mo. Let’s see how to change slo-mo video to normal on iPhone with Filmora below:

Step 1Import Media Files from iPhone

First, connect your iPhone to the source device you are using Filmora on. Once you have connected the devices, navigate towards the “Import” button. Expand this option, and from the dropdown menu, select “Import from a Camera or Phone.” Select the name of your iPhone in the “Import from” section and click “OK.” Once imported, place the clip in the timeline.

Step 2Access Uniform Speed Option

Then, select the clip in the timeline and navigate towards the settings panel. Afterward, go to the “Speed” tab under “Uniform Speed” set values. Drag the Speed slider towards the right to increase the video speed.

Step 3Export the Edited Video

Hit the “Play” button from the preview window to preview your video. Afterward, navigate towards the “Export” button at the top right corner. You can also set the framerate in the Export window according to preference. Further, hit the “Export” button in the Export window to save the file on the device.

Top Features to Note About Wondershare Filmora

There is more to Filmora than how to unslow-mo a video on an iPhone. The tool shows support with multiple devices like Windows, iOS, Linux, and more. Following are some of the top-notch AI features of Filmora:

1. AI Text-to-Video

Use this tool to craft creative and graphic-based videos along with voice integration. With its generative AI, it allows you to tailor videos in different contexts. It uses text-based instructions to analyze demands and follow them.

2. AI Text-Based Editing

Cutting and Trimming videos in a timeline might be difficult for some people. It requires proper skills; however, there is an alternate option. The text-based editing AI uses voice recognition to convert speech to text. Once the video has been converted, you can eliminate the parts you want.

3. AI Music Generator

If you want to generate music based on your video’s mood or context, use this AI. It asks for a few directions like theme, mood, and language to curate music. The song is efficient in what it is designed for and generates results in seconds.

4. AI Vocal Remover

Background noises always decline the quality of an audio track or overall video. With Filmora, you can separate vocals from background noise and delete the track. Both tracks are shown in the timeline and are easy to remove. Afterward, you can apply effects or introduce music before export.

Conclusion

After reaching a conclusion, one should have fully understood the merits of how to change slow-motion video to a normal iPhone. It provided insights into several useful applications for achieving this effect. Wondershare Filmora emerged as a worthy AI-driven desktop application tailored for crafting such videos. It is recommended to help you with your creative endeavors in this domain.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

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