Step by Step to Resize Video in Davinci Resolve

While editing videos, you may change the aspect ratio of the video to change the size of the video to upload on different platforms like YouTube, Facebook, Pinterest, and Instagram. Videos come in different sizes and shapes. Some videos are portraits while the others are landscapes. Similarly, videos are captured in different places with different devices. So, we need to set a certain size of the video.

Definitely, a very large video can make delays in the work, similarly, a small size video can result in low resolution and bad quality. Resizing a video saves a lot of time and money whether you have a business, a YouTube channel, a short film, or a feature film. Today, we shall discuss how to resize the videos?

The two free ways to resize the video…

Here are a number of tools used in the market to resize the videos. We are going to teach How to resize the video in Davinci resolve and Fimora wondershare. Once you have mastered How to resize a video, it would be as simple as the ‘click’.

Now the good news is, you can dramatically export the videos in the same resolution in a very short time.

Let’s dive in !

Part 1. How to resize video in Davinci Resolve

Davinci Resolve is a very powerful tool to edit videos. Let’s suppose, you have some videos shots and all the videos have different sizes, some of the videos fit in the timeline and some are out of the timeline. No matter, you are going to make a video on the same scale with the same size.

Resize the video can be done in three ways:

1. Zoom in zoom out
2. Cropping
3. Retime and scaling

1. Zoom in and Zoom out

First of all, select the videos in your timeline. You should stay in the middle of the frame to set it because it’s too wide. The timeline moves forward and backward. Let your video be 4k, go to the bottom-right corner and click on timeline format. Select timeline resolution, select ultra HD, or whatever you want from the drop-down list.

Go to the inspector from the up-right corner and select Transform under the video section. Here you can resize your image. Place the mouse over zoom x (Horizontal) and zoom y (vertical) values to drag left or right for zoom in or zoom out. The video can be resized accordingly.

Here you can also change its rotation.

2. Cropping

Go to the inspector from the up-right corner and select Transform. Now choose Cropping. Here are four options Crop left, crop right, crop Bottom, and crop Top. You can drag the scale from left to right to adjust the crop settings according to the desired result.

3. Retime and scaling

Go to the inspector from the up-right corner and select retime and scaling. You can choose stretch, Fit, Fill, or crop for cropping the video from the drop-down list.

• The Crop function is used to remove the unnecessary or uneven part of the video.
• The Fit function is to have the video auto-center and the selected clips are formatted according to the screen dimensions.
• Stretch Function allows changing the length of the certain clip at a certain duration.

After transforming, cropping, and resizing the videos, you can copy the same settings without repeating the above steps for each video.

Part 2. An alternative way to resize videos with Wondershare

Filmora Video Editor is another great video editing software. It is very easy to use. It offers many different features to resize the videos. Moreover, it allows zooming in the video to highlight the best part of your video. It allows the edited video to export on other devices or YouTube channels.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

You can resize your video in three ways:

1. Resize video by cropping
2. Scale in Scale-out
3. Resize by changing Aspect Ratio

1. Resize video by cropping

• Import the videos from your storage by using the import button.
• Drag the videos in the timeline.
• Right-click on the desired video, crop and zoom option will appear in the menu.
• Select crop tab.

• Grab the corner of the crop inwards, and move to adjust as desired.
• Press the OK tab and your video is cropped.

2. Scale-in and scale-out

• Select the video in the timeline.
• Select the settings
• Click on the Transform tab under image section**.**

• Move the pointer from left to right on the Scale to zoom in and zoom out the video. You can remove the unwanted portion of the video.
• Press OK tab.

3. Resize video by changing aspect ratio

Some videos are 4k, 6k, and 8k but exporting them in the same resolution and waiting for a long time is really difficult. You need to resize the video to change its width and height. As different social media platforms require a different sizes for videos. We can say, resizing the video in terms of Giga bites and mega bites. You can do it by changing the Project Aspect Ratio. It is a very powerful technique to resize the videos in the timeline.

You can change the Project Aspect ratio like 16:9(wide-screen), 1:1(Instagram), 9:16(Portrait), 4:3(standard), 21:9(Cinema), or custom.

• Select the Aspect Ratio
• Change the ratio 16:9, 1:1, 9:16, 4:3, 21:9, or custom as desired.
• Select OK.

Conclusion

At this time, every business is using marketing to boost the economy, but video marketing is at its climax. Therefore, it is essential to take advantage of video editing tools to increase productivity and efficiency of work.

The Davinci Resolve and Filmora Wonder Share are the best video editing tools to resize the videos. You can easily use these tools on your laptop, tablets, or smartphones in a very short time. Along with this, you can share your compressed videos on different social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn. Moreover, you can enjoy the magical effects of these free tools at the ease of your smartphone. It is beneficial at both small and large businesses for the following

• Time saver
• Economical
• Good video quality
• Presentable
• Increase engagement

Hope the content would be useful for you. If you like the article please leave a comment.

Go to the inspector from the up-right corner and select Transform under the video section. Here you can resize your image. Place the mouse over zoom x (Horizontal) and zoom y (vertical) values to drag left or right for zoom in or zoom out. The video can be resized accordingly.

Here you can also change its rotation.

2. Cropping

Go to the inspector from the up-right corner and select Transform. Now choose Cropping. Here are four options Crop left, crop right, crop Bottom, and crop Top. You can drag the scale from left to right to adjust the crop settings according to the desired result.

3. Retime and scaling

Go to the inspector from the up-right corner and select retime and scaling. You can choose stretch, Fit, Fill, or crop for cropping the video from the drop-down list.

• The Crop function is used to remove the unnecessary or uneven part of the video.
• The Fit function is to have the video auto-center and the selected clips are formatted according to the screen dimensions.
• Stretch Function allows changing the length of the certain clip at a certain duration.

After transforming, cropping, and resizing the videos, you can copy the same settings without repeating the above steps for each video.

Part 2. An alternative way to resize videos with Wondershare

Filmora Video Editor is another great video editing software. It is very easy to use. It offers many different features to resize the videos. Moreover, it allows zooming in the video to highlight the best part of your video. It allows the edited video to export on other devices or YouTube channels.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

You can resize your video in three ways:

1. Resize video by cropping
2. Scale in Scale-out
3. Resize by changing Aspect Ratio

1. Resize video by cropping

• Import the videos from your storage by using the import button.
• Drag the videos in the timeline.
• Right-click on the desired video, crop and zoom option will appear in the menu.
• Select crop tab.

• Grab the corner of the crop inwards, and move to adjust as desired.
• Press the OK tab and your video is cropped.

2. Scale-in and scale-out

• Select the video in the timeline.
• Select the settings
• Click on the Transform tab under image section**.**

• Move the pointer from left to right on the Scale to zoom in and zoom out the video. You can remove the unwanted portion of the video.
• Press OK tab.

3. Resize video by changing aspect ratio

Some videos are 4k, 6k, and 8k but exporting them in the same resolution and waiting for a long time is really difficult. You need to resize the video to change its width and height. As different social media platforms require a different sizes for videos. We can say, resizing the video in terms of Giga bites and mega bites. You can do it by changing the Project Aspect Ratio. It is a very powerful technique to resize the videos in the timeline.

You can change the Project Aspect ratio like 16:9(wide-screen), 1:1(Instagram), 9:16(Portrait), 4:3(standard), 21:9(Cinema), or custom.

• Select the Aspect Ratio
• Change the ratio 16:9, 1:1, 9:16, 4:3, 21:9, or custom as desired.
• Select OK.

Conclusion

At this time, every business is using marketing to boost the economy, but video marketing is at its climax. Therefore, it is essential to take advantage of video editing tools to increase productivity and efficiency of work.

The Davinci Resolve and Filmora Wonder Share are the best video editing tools to resize the videos. You can easily use these tools on your laptop, tablets, or smartphones in a very short time. Along with this, you can share your compressed videos on different social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn. Moreover, you can enjoy the magical effects of these free tools at the ease of your smartphone. It is beneficial at both small and large businesses for the following

• Time saver
• Economical
• Good video quality
• Presentable
• Increase engagement

Hope the content would be useful for you. If you like the article please leave a comment.

Go to the inspector from the up-right corner and select Transform under the video section. Here you can resize your image. Place the mouse over zoom x (Horizontal) and zoom y (vertical) values to drag left or right for zoom in or zoom out. The video can be resized accordingly.

Here you can also change its rotation.

2. Cropping

Go to the inspector from the up-right corner and select Transform. Now choose Cropping. Here are four options Crop left, crop right, crop Bottom, and crop Top. You can drag the scale from left to right to adjust the crop settings according to the desired result.

3. Retime and scaling

Go to the inspector from the up-right corner and select retime and scaling. You can choose stretch, Fit, Fill, or crop for cropping the video from the drop-down list.

• The Crop function is used to remove the unnecessary or uneven part of the video.
• The Fit function is to have the video auto-center and the selected clips are formatted according to the screen dimensions.
• Stretch Function allows changing the length of the certain clip at a certain duration.

After transforming, cropping, and resizing the videos, you can copy the same settings without repeating the above steps for each video.

Part 2. An alternative way to resize videos with Wondershare

Filmora Video Editor is another great video editing software. It is very easy to use. It offers many different features to resize the videos. Moreover, it allows zooming in the video to highlight the best part of your video. It allows the edited video to export on other devices or YouTube channels.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

You can resize your video in three ways:

1. Resize video by cropping
2. Scale in Scale-out
3. Resize by changing Aspect Ratio

1. Resize video by cropping

• Import the videos from your storage by using the import button.
• Drag the videos in the timeline.
• Right-click on the desired video, crop and zoom option will appear in the menu.
• Select crop tab.

• Grab the corner of the crop inwards, and move to adjust as desired.
• Press the OK tab and your video is cropped.

2. Scale-in and scale-out

• Select the video in the timeline.
• Select the settings
• Click on the Transform tab under image section**.**

• Move the pointer from left to right on the Scale to zoom in and zoom out the video. You can remove the unwanted portion of the video.
• Press OK tab.

3. Resize video by changing aspect ratio

Some videos are 4k, 6k, and 8k but exporting them in the same resolution and waiting for a long time is really difficult. You need to resize the video to change its width and height. As different social media platforms require a different sizes for videos. We can say, resizing the video in terms of Giga bites and mega bites. You can do it by changing the Project Aspect Ratio. It is a very powerful technique to resize the videos in the timeline.

You can change the Project Aspect ratio like 16:9(wide-screen), 1:1(Instagram), 9:16(Portrait), 4:3(standard), 21:9(Cinema), or custom.

• Select the Aspect Ratio
• Change the ratio 16:9, 1:1, 9:16, 4:3, 21:9, or custom as desired.
• Select OK.

Conclusion

At this time, every business is using marketing to boost the economy, but video marketing is at its climax. Therefore, it is essential to take advantage of video editing tools to increase productivity and efficiency of work.

The Davinci Resolve and Filmora Wonder Share are the best video editing tools to resize the videos. You can easily use these tools on your laptop, tablets, or smartphones in a very short time. Along with this, you can share your compressed videos on different social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn. Moreover, you can enjoy the magical effects of these free tools at the ease of your smartphone. It is beneficial at both small and large businesses for the following

• Time saver
• Economical
• Good video quality
• Presentable
• Increase engagement

Hope the content would be useful for you. If you like the article please leave a comment.

Go to the inspector from the up-right corner and select Transform under the video section. Here you can resize your image. Place the mouse over zoom x (Horizontal) and zoom y (vertical) values to drag left or right for zoom in or zoom out. The video can be resized accordingly.

Here you can also change its rotation.

2. Cropping

Go to the inspector from the up-right corner and select Transform. Now choose Cropping. Here are four options Crop left, crop right, crop Bottom, and crop Top. You can drag the scale from left to right to adjust the crop settings according to the desired result.

3. Retime and scaling

Go to the inspector from the up-right corner and select retime and scaling. You can choose stretch, Fit, Fill, or crop for cropping the video from the drop-down list.

• The Crop function is used to remove the unnecessary or uneven part of the video.
• The Fit function is to have the video auto-center and the selected clips are formatted according to the screen dimensions.
• Stretch Function allows changing the length of the certain clip at a certain duration.

After transforming, cropping, and resizing the videos, you can copy the same settings without repeating the above steps for each video.

Part 2. An alternative way to resize videos with Wondershare

Filmora Video Editor is another great video editing software. It is very easy to use. It offers many different features to resize the videos. Moreover, it allows zooming in the video to highlight the best part of your video. It allows the edited video to export on other devices or YouTube channels.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

You can resize your video in three ways:

1. Resize video by cropping
2. Scale in Scale-out
3. Resize by changing Aspect Ratio

1. Resize video by cropping

• Import the videos from your storage by using the import button.
• Drag the videos in the timeline.
• Right-click on the desired video, crop and zoom option will appear in the menu.
• Select crop tab.

• Grab the corner of the crop inwards, and move to adjust as desired.
• Press the OK tab and your video is cropped.

2. Scale-in and scale-out

• Select the video in the timeline.
• Select the settings
• Click on the Transform tab under image section**.**

• Move the pointer from left to right on the Scale to zoom in and zoom out the video. You can remove the unwanted portion of the video.
• Press OK tab.

3. Resize video by changing aspect ratio

Some videos are 4k, 6k, and 8k but exporting them in the same resolution and waiting for a long time is really difficult. You need to resize the video to change its width and height. As different social media platforms require a different sizes for videos. We can say, resizing the video in terms of Giga bites and mega bites. You can do it by changing the Project Aspect Ratio. It is a very powerful technique to resize the videos in the timeline.

You can change the Project Aspect ratio like 16:9(wide-screen), 1:1(Instagram), 9:16(Portrait), 4:3(standard), 21:9(Cinema), or custom.

• Select the Aspect Ratio
• Change the ratio 16:9, 1:1, 9:16, 4:3, 21:9, or custom as desired.
• Select OK.

Conclusion

At this time, every business is using marketing to boost the economy, but video marketing is at its climax. Therefore, it is essential to take advantage of video editing tools to increase productivity and efficiency of work.

The Davinci Resolve and Filmora Wonder Share are the best video editing tools to resize the videos. You can easily use these tools on your laptop, tablets, or smartphones in a very short time. Along with this, you can share your compressed videos on different social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn. Moreover, you can enjoy the magical effects of these free tools at the ease of your smartphone. It is beneficial at both small and large businesses for the following

• Time saver
• Economical
• Good video quality
• Presentable
• Increase engagement

Hope the content would be useful for you. If you like the article please leave a comment.

A Complete Guide to the Best Brand Story Videos |2023|

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Add a Custom Transition to OBS

OBS Studio is an open-source video editor that is widely popular for live streaming on online platforms. Even though OBS is a completely free application, its features are comparable to any premium video editor. We always look for available transition effects in a video editor and OBS takes it to the next level by allowing users to add custom transitions.

Among custom transitions, Stinger transitions have gained a lot of traction from the users. Stinger transitions are made popular by sports channels who use Stinger frequently whenever there is a change in the scene. We will illustrate how to add custom transitions in OBS and apply Stinger transitions in your video.

Part 1. What is Stinger in OBS

Stinger is a special type of customized animated video transition effect that is available in the latest version of OBS Studio. It is a combination of a transparent video animation and a cut transition. Stinger begins with the transparent video animation that grows into full-screen overlay, and it is followed by the cut transition. After the cut transition, you place the next scene or video clip. You will notice Stinger transition whenever sports channels show an instant replay during a live match.

The transparent video animation starts on top of the current video you are editing. When the animation expands and covers up the entire screen, you place the cut transition, and thereafter, you place the next video clip or scene as per your requirement. Some customized stinger effect also includes audio effects along with video effect.

Part 2. How to add stinger transitions to OBS

The Stinger transition is available on OBS Studio and Streamlabs, and both of them are open-source and free applications. Before you add stinger transition, you should have a video animation ready that you will play on top of the current video followed by the cut transition effect. You can download several stinger video animations from the internet and include any of them in OBS while adding stinger transition. Here are the steps on how to add a custom transition to OBS.

Step1 Go to Scene Transitions section and click on Effects option to open the drop-down menu.

Step2 From the drop-down menu, click on “Add: Stinger” option.

Step3 Give a name to the Stinger transition and click Ok button.

Step4 You will see Properties window now. Click on Browser button against Video file and select the transparent video animation file that you want to play on top of the current video before applying the cut transition effect.

Step5 For Transition Point Type, select Time(milliseconds) option. In the Transition Point field, add the duration of the transparent video animation so that the transition to the next scene takes place immediately after the video animation gets completed.

Step6 If your video animation has audio, go to Audio Monitoring and select Monitor and Output option from the dropdown. For Audio Fade Style, you can select Crossfade option for better output.

Step7 Scroll down and click on Preview Transition button to check if the stinger transition is taking place as expected. You can adjust the transition point and other parameters to get it perfect.

Step8 Finally, click on Ok button and play the video to check out the stinger transition on the big screen.

The steps on how to add a custom transition to Streamlabs OBS are almost similar, and therefore, you can add stinger transition using Streamlabs comfortably.

Part 3. OBS Alternative to Add Transitions

There is no denying the fact that OBS Studio has a complicated user interface. That is why most amateur video editors find OBS Studio difficult to learn quickly even though there is no dearth of features. Apart from add custom transition OBS, there are very limited effects available on OBS Studio. That is why many users look for an OBS alternative to add transitions to their videos.

We recommend Wondershare Filmora as the best alternative to OBS Studio when it comes to adding transition effects. That is because Filmora is a professional video editor with a wide range of effects. Most importantly, Filmora is widely loved by amateurs and professionals for its intuitive user interface. Here are the steps on how to add transitions to your video in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora as per your operating system. Open Filmora and click on New Project option.

Step2 Import or drop your video clips under Project Media folder. Then drag and drop them on Timeline and place them sequentially as appropriate.

Step3 Go to Transitions tab located at the top of the application screen. You will see different categories of transitions on the left side.

Step4 Check them out and once you have selected one to apply, drag and drop it in between the video clips.

Step5 Play the video and click on Export button to save the video.

Part 4: Related FAQs about OBS Transitions

How do I add a transition overlay in OBS?

You need to go to Scene Transition tab and select any transition overlay effect that is available. Thereafter, you can change the settings and parameters to customize the transition effect as per your requirements. Apart from the built-in transitions, you can download and add plugins for more transitions.

Can you have different scene transitions in OBS?

Yes, you can have different scene transitions in OBS Studio. You can add them directly from Scene Transition tab one by one as per your requirements. You can add them in between scenes so that the transition effects play when you switch between scenes.

How do I download transitions in OBS?

Go to the OBS Forums from where you get to download transitions for OBS Studio. Click on Download button and download plugin installer as per your operating system. Double-click the installer file to install it on your computer. Go to OBS Studio and go to Scene Transition to use the installed transition.

Free Download For macOS 10.14 or later

Step1 Download and install Filmora as per your operating system. Open Filmora and click on New Project option.

Step2 Import or drop your video clips under Project Media folder. Then drag and drop them on Timeline and place them sequentially as appropriate.

Step3 Go to Transitions tab located at the top of the application screen. You will see different categories of transitions on the left side.

Step4 Check them out and once you have selected one to apply, drag and drop it in between the video clips.

Step5 Play the video and click on Export button to save the video.

Part 4: Related FAQs about OBS Transitions

How do I add a transition overlay in OBS?

You need to go to Scene Transition tab and select any transition overlay effect that is available. Thereafter, you can change the settings and parameters to customize the transition effect as per your requirements. Apart from the built-in transitions, you can download and add plugins for more transitions.

Can you have different scene transitions in OBS?

Yes, you can have different scene transitions in OBS Studio. You can add them directly from Scene Transition tab one by one as per your requirements. You can add them in between scenes so that the transition effects play when you switch between scenes.

How do I download transitions in OBS?

Go to the OBS Forums from where you get to download transitions for OBS Studio. Click on Download button and download plugin installer as per your operating system. Double-click the installer file to install it on your computer. Go to OBS Studio and go to Scene Transition to use the installed transition.

How To Trim Video In Premiere Pro in Different Ways

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

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Trimming your video is one of the most effective ways to get the viewer’s attention. As such, you should always trim the end and beginning of your videos to a length that will not repel viewers. Premiere Pro can help you trim videos, leaving you with tight and compelling content that engages your audience. Developed by Adobe Inc., this timeline-based video editing software application is ideal for those who want to produce the best video. We’ll explain how to trim videos in Premiere Pro.

In this article

01 What Is the Difference Between Cutting and Trimming a Video?

02 How to Trim videos in Premiere Pro in Different Ways

03 Extra Tips About Trimming Videos in Premiere Pro

What Is the Difference Between Cutting and Trimming a Video?

If you are new to video editing, you might find that cutting and trimming video files sound the same to you. At first sight, you’ll see that these two operations are similar because they involve the cutting of videos. Let’s look at the differences between these two operations.

Trimming

Trimming is the process of cutting off a portion of the end or beginning of your video to reduce its length, leaving the desired content only. Trimming is vital when you want to ensure your video starts swiftly and your viewers will not get bored while waiting for something captivating to occur.

The first seconds of a video are what draw viewers’ attention and convince them to continue watching the entire video. When you apply it intelligently, video trimming allows you to remove unnecessary frames from the beginning and end of your video and leave content that your audience will like.

Cutting

Cutting is also a fundamental video editing skill, and it involves removing a portion of a video clip by cutting in two places. You’ll then lift out the middle area and combine the leftover video back together.

This operation is helpful when you want to polish your video and cut off meaningless snippets. What’s more? You can apply cutting if you intend to insert a section of your video clip into another one.

You might want to consider cutting when you want to share your video on social networks and need to cut it into pieces due to the video length limits.

People often confuse trimming with cutting because they are all about deleting sections of the video. However, trimming involves deleting the beginning and end of a video, while cutting refers to cutting a part of a video file from somewhere else. Understanding this crucial difference will allow you to edit your videos like a professional.

How to Trim videos in Premiere Pro in Different Ways

You can trim video Premiere Pro on the timeline or program. Let’s look at these two methods.

Method 1:Trim Clips on Timeline

If you are wondering: What is a timeline? It’s the area Premiere Pro where you arrange your videos and map out the edits you want to apply. You will see all your video clips, transitions, effects, and more laid out in chronological order while you are working on your project. You can Premiere Pro trim video clips on the timeline, and at any point, play your project to check how your edits will look.

Remember that edits on the Premiere Pro timeline don’t alter your source files, and they are previews of how your edits will appear. That means you can untrim a video clip to extend it to its original length without consequence.

To learn how to trim video in Premiere Pro on the timeline, follow the steps below.

1. Double click on the video file you want to trim in Premiere Pro.
2. Adjust the timings of your edits. Drag the ends of your video clip as if you are resizing a window to shorten or extend by trimming. As your cursor gets closer at the edge of the video clip, you’ll see a red arrow.

1. The Ripple Edit tool lets you trim video clips without leaving a white gap. You can also use it to push adjacent video clips later in the sequence.

1. The Rolling Edit tool allows you to adjust the timing of the edit you make between two video clips and extends a clip by the same size you shorten the other.
2. Click the padlock icon located on the tracker header to lock the entire track and prevent unwanted changes.

1. You can also use the Q and W keys on your keyboard to Premiere Pro trim video. The Q key removes unwanted content at the beginning of the clip, while the W key trims the end of the clip.
2. Choose the Selection tool once you’ve finished using the trimming tools.

Method 2:Trim Clips in the Program

You can also trim videos in the Program Monitor. Follow the guide below to learn how to trim a video in Premiere Pro program monitor.

1. Double-click the end of your video clip to enter the Trim Mode in the program.
2. To trim, drag on the images of your video in the program monitor. You can also use the buttons on the panel.

1. To exit Trim mode, click an empty section in the Timeline panel.

You can change how trimming works by Command-clicking (macOS) or Control-clicking (Windows) on the images of the video in the program while you are in the Timeline panel or Trim Mode. The yellow cursor means ripple trimming, while the red pointer means regular trimming.

The benefit of trimming videos in the Program Monitor is that the precision adjustment buttons under the footage allow you to trim 1 or 5 frames at a time.

Extra Tips About Trimming Videos in Premiere Pro

We have provided some tips that you should keep in mind when using Adobe Premiere trim video.

How to Trim a Video without Re-Rendering?

When adding a video to Premiere Pro, it will be rendered by this software application to ensure high-quality playback and speed. Rendering takes time afterward, leading to loss of quality; however, it makes sure you have gotten the best video quality as much as possible by removing skipped frames and lag from the video playback.

If you are wondering how to trim videos in Premiere Pro without re-render follow the steps below:

1. Import your video to Premiere Pro by launching the application and choosing ‘Import Media to Start’. Browse and select the video you want to trim.
2. The video will appear in the media library area at the bottom of the screen.
3. Drag and drop the video from the media library to the timeline. You’ll see the complete video clip duration in the timeline.
4. You can crop the video by dragging the blue time marker to the duration where you would like to start the video.
5. Hold the ‘Ctrl’ key on your keyboard, then drag the starting end of the video clip to the time marker position. You’ll remove unnecessary video content from the beginning of your video.
6. You can trim the video from its other end by following the same steps but from the opposite direction. You can only use this method to trim from one of the ends of your video clip.
7. Choose the ‘Laser Tool’ located at the side menu of the timeline to trim from the center of the video clip. Now, click on the clip at the position you want to trim, and the application will cut the video from this position.
8. Follow steps 2 to 4 to trim from cuts you’ve just made.

1. Go to ‘File’ and choose the ‘Export’ option. Tap ‘Media’ from the list, and you will be directed to the export setting. Here, you can adjust specific settings, such as quality, name, and format. Click ‘Export’ after entering the appropriate information.

Unlink Audio and Video for Trimming

When you upload a video file to Adobe Premiere Pro and take it into the timeline, the audio tracks and video will be synced and locked. Essentially, this ensures there is no misalignment when the program converts the video to another format. For example, importing it into another video editor can cause a mis-sync between audio and video if the two tracks are not locked or linked.

Video editing professionals avoid this by locking the two tracks together. As such, you might want to unlink or unlock the two before doing anything. To do this, you need to import the video into the application and take it to the timeline with the associated tracks. Then, select the video track alone.

Next, right-click the video track and select the Unlink option. The software will separate the audio from the video track. You can now trim either of these.

How to Trim and Re-Encode Videos without Re-Rendering

Follow the method below to trim video Premiere Pro and encode it without rendering it.

1. Launch Premiere Pro and navigate to File, then choose import. Find the video that you want to trim and double click on it.
2. Drag and drop the video into the timeline.
3. Choose the ‘Ripple Edit Tool’ and then Press ‘Sequence’. Head to ‘Sequence Settings’ and set or modify the codec, bitrate, name, format, and much more.
4. Adjust the Ripple so that it defines the end time and start time that you want for your video.
5. Now, finalize the trim by choosing ‘File’ and tap ‘Export’. To ‘Export Settings,’ elect ‘Media’.

Conclusion

● Now that you know how to trim videos in Premiere Pro, you can remove unnecessary portions at the beginning or end of your videos. In turn, your videos will attract more viewers.

Try It Free Try It Free

Trimming your video is one of the most effective ways to get the viewer’s attention. As such, you should always trim the end and beginning of your videos to a length that will not repel viewers. Premiere Pro can help you trim videos, leaving you with tight and compelling content that engages your audience. Developed by Adobe Inc., this timeline-based video editing software application is ideal for those who want to produce the best video. We’ll explain how to trim videos in Premiere Pro.

In this article

01 What Is the Difference Between Cutting and Trimming a Video?

02 How to Trim videos in Premiere Pro in Different Ways

03 Extra Tips About Trimming Videos in Premiere Pro

What Is the Difference Between Cutting and Trimming a Video?

If you are new to video editing, you might find that cutting and trimming video files sound the same to you. At first sight, you’ll see that these two operations are similar because they involve the cutting of videos. Let’s look at the differences between these two operations.

Trimming

Trimming is the process of cutting off a portion of the end or beginning of your video to reduce its length, leaving the desired content only. Trimming is vital when you want to ensure your video starts swiftly and your viewers will not get bored while waiting for something captivating to occur.

The first seconds of a video are what draw viewers’ attention and convince them to continue watching the entire video. When you apply it intelligently, video trimming allows you to remove unnecessary frames from the beginning and end of your video and leave content that your audience will like.

Cutting

Cutting is also a fundamental video editing skill, and it involves removing a portion of a video clip by cutting in two places. You’ll then lift out the middle area and combine the leftover video back together.

This operation is helpful when you want to polish your video and cut off meaningless snippets. What’s more? You can apply cutting if you intend to insert a section of your video clip into another one.

You might want to consider cutting when you want to share your video on social networks and need to cut it into pieces due to the video length limits.

People often confuse trimming with cutting because they are all about deleting sections of the video. However, trimming involves deleting the beginning and end of a video, while cutting refers to cutting a part of a video file from somewhere else. Understanding this crucial difference will allow you to edit your videos like a professional.

How to Trim videos in Premiere Pro in Different Ways

You can trim video Premiere Pro on the timeline or program. Let’s look at these two methods.

Method 1:Trim Clips on Timeline

If you are wondering: What is a timeline? It’s the area Premiere Pro where you arrange your videos and map out the edits you want to apply. You will see all your video clips, transitions, effects, and more laid out in chronological order while you are working on your project. You can Premiere Pro trim video clips on the timeline, and at any point, play your project to check how your edits will look.

Remember that edits on the Premiere Pro timeline don’t alter your source files, and they are previews of how your edits will appear. That means you can untrim a video clip to extend it to its original length without consequence.

To learn how to trim video in Premiere Pro on the timeline, follow the steps below.

1. Double click on the video file you want to trim in Premiere Pro.
2. Adjust the timings of your edits. Drag the ends of your video clip as if you are resizing a window to shorten or extend by trimming. As your cursor gets closer at the edge of the video clip, you’ll see a red arrow.

1. The Ripple Edit tool lets you trim video clips without leaving a white gap. You can also use it to push adjacent video clips later in the sequence.

1. The Rolling Edit tool allows you to adjust the timing of the edit you make between two video clips and extends a clip by the same size you shorten the other.
2. Click the padlock icon located on the tracker header to lock the entire track and prevent unwanted changes.

1. You can also use the Q and W keys on your keyboard to Premiere Pro trim video. The Q key removes unwanted content at the beginning of the clip, while the W key trims the end of the clip.
2. Choose the Selection tool once you’ve finished using the trimming tools.

Method 2:Trim Clips in the Program

You can also trim videos in the Program Monitor. Follow the guide below to learn how to trim a video in Premiere Pro program monitor.

1. Double-click the end of your video clip to enter the Trim Mode in the program.
2. To trim, drag on the images of your video in the program monitor. You can also use the buttons on the panel.

1. To exit Trim mode, click an empty section in the Timeline panel.

You can change how trimming works by Command-clicking (macOS) or Control-clicking (Windows) on the images of the video in the program while you are in the Timeline panel or Trim Mode. The yellow cursor means ripple trimming, while the red pointer means regular trimming.

The benefit of trimming videos in the Program Monitor is that the precision adjustment buttons under the footage allow you to trim 1 or 5 frames at a time.

Extra Tips About Trimming Videos in Premiere Pro

We have provided some tips that you should keep in mind when using Adobe Premiere trim video.

How to Trim a Video without Re-Rendering?

When adding a video to Premiere Pro, it will be rendered by this software application to ensure high-quality playback and speed. Rendering takes time afterward, leading to loss of quality; however, it makes sure you have gotten the best video quality as much as possible by removing skipped frames and lag from the video playback.

If you are wondering how to trim videos in Premiere Pro without re-render follow the steps below:

1. Import your video to Premiere Pro by launching the application and choosing ‘Import Media to Start’. Browse and select the video you want to trim.
2. The video will appear in the media library area at the bottom of the screen.
3. Drag and drop the video from the media library to the timeline. You’ll see the complete video clip duration in the timeline.
4. You can crop the video by dragging the blue time marker to the duration where you would like to start the video.
5. Hold the ‘Ctrl’ key on your keyboard, then drag the starting end of the video clip to the time marker position. You’ll remove unnecessary video content from the beginning of your video.
6. You can trim the video from its other end by following the same steps but from the opposite direction. You can only use this method to trim from one of the ends of your video clip.
7. Choose the ‘Laser Tool’ located at the side menu of the timeline to trim from the center of the video clip. Now, click on the clip at the position you want to trim, and the application will cut the video from this position.
8. Follow steps 2 to 4 to trim from cuts you’ve just made.

1. Go to ‘File’ and choose the ‘Export’ option. Tap ‘Media’ from the list, and you will be directed to the export setting. Here, you can adjust specific settings, such as quality, name, and format. Click ‘Export’ after entering the appropriate information.

Unlink Audio and Video for Trimming

When you upload a video file to Adobe Premiere Pro and take it into the timeline, the audio tracks and video will be synced and locked. Essentially, this ensures there is no misalignment when the program converts the video to another format. For example, importing it into another video editor can cause a mis-sync between audio and video if the two tracks are not locked or linked.

Video editing professionals avoid this by locking the two tracks together. As such, you might want to unlink or unlock the two before doing anything. To do this, you need to import the video into the application and take it to the timeline with the associated tracks. Then, select the video track alone.

Next, right-click the video track and select the Unlink option. The software will separate the audio from the video track. You can now trim either of these.

How to Trim and Re-Encode Videos without Re-Rendering

Follow the method below to trim video Premiere Pro and encode it without rendering it.

1. Launch Premiere Pro and navigate to File, then choose import. Find the video that you want to trim and double click on it.
2. Drag and drop the video into the timeline.
3. Choose the ‘Ripple Edit Tool’ and then Press ‘Sequence’. Head to ‘Sequence Settings’ and set or modify the codec, bitrate, name, format, and much more.
4. Adjust the Ripple so that it defines the end time and start time that you want for your video.
5. Now, finalize the trim by choosing ‘File’ and tap ‘Export’. To ‘Export Settings,’ elect ‘Media’.

Conclusion

● Now that you know how to trim videos in Premiere Pro, you can remove unnecessary portions at the beginning or end of your videos. In turn, your videos will attract more viewers.

Try It Free Try It Free

Trimming your video is one of the most effective ways to get the viewer’s attention. As such, you should always trim the end and beginning of your videos to a length that will not repel viewers. Premiere Pro can help you trim videos, leaving you with tight and compelling content that engages your audience. Developed by Adobe Inc., this timeline-based video editing software application is ideal for those who want to produce the best video. We’ll explain how to trim videos in Premiere Pro.

In this article

01 What Is the Difference Between Cutting and Trimming a Video?

02 How to Trim videos in Premiere Pro in Different Ways

03 Extra Tips About Trimming Videos in Premiere Pro

What Is the Difference Between Cutting and Trimming a Video?

If you are new to video editing, you might find that cutting and trimming video files sound the same to you. At first sight, you’ll see that these two operations are similar because they involve the cutting of videos. Let’s look at the differences between these two operations.

Trimming

Trimming is the process of cutting off a portion of the end or beginning of your video to reduce its length, leaving the desired content only. Trimming is vital when you want to ensure your video starts swiftly and your viewers will not get bored while waiting for something captivating to occur.

The first seconds of a video are what draw viewers’ attention and convince them to continue watching the entire video. When you apply it intelligently, video trimming allows you to remove unnecessary frames from the beginning and end of your video and leave content that your audience will like.

Cutting

Cutting is also a fundamental video editing skill, and it involves removing a portion of a video clip by cutting in two places. You’ll then lift out the middle area and combine the leftover video back together.

This operation is helpful when you want to polish your video and cut off meaningless snippets. What’s more? You can apply cutting if you intend to insert a section of your video clip into another one.

You might want to consider cutting when you want to share your video on social networks and need to cut it into pieces due to the video length limits.

People often confuse trimming with cutting because they are all about deleting sections of the video. However, trimming involves deleting the beginning and end of a video, while cutting refers to cutting a part of a video file from somewhere else. Understanding this crucial difference will allow you to edit your videos like a professional.

How to Trim videos in Premiere Pro in Different Ways

You can trim video Premiere Pro on the timeline or program. Let’s look at these two methods.

Method 1:Trim Clips on Timeline

If you are wondering: What is a timeline? It’s the area Premiere Pro where you arrange your videos and map out the edits you want to apply. You will see all your video clips, transitions, effects, and more laid out in chronological order while you are working on your project. You can Premiere Pro trim video clips on the timeline, and at any point, play your project to check how your edits will look.

Remember that edits on the Premiere Pro timeline don’t alter your source files, and they are previews of how your edits will appear. That means you can untrim a video clip to extend it to its original length without consequence.

To learn how to trim video in Premiere Pro on the timeline, follow the steps below.

1. Double click on the video file you want to trim in Premiere Pro.
2. Adjust the timings of your edits. Drag the ends of your video clip as if you are resizing a window to shorten or extend by trimming. As your cursor gets closer at the edge of the video clip, you’ll see a red arrow.

1. The Ripple Edit tool lets you trim video clips without leaving a white gap. You can also use it to push adjacent video clips later in the sequence.

1. The Rolling Edit tool allows you to adjust the timing of the edit you make between two video clips and extends a clip by the same size you shorten the other.
2. Click the padlock icon located on the tracker header to lock the entire track and prevent unwanted changes.

1. You can also use the Q and W keys on your keyboard to Premiere Pro trim video. The Q key removes unwanted content at the beginning of the clip, while the W key trims the end of the clip.
2. Choose the Selection tool once you’ve finished using the trimming tools.

Method 2:Trim Clips in the Program

You can also trim videos in the Program Monitor. Follow the guide below to learn how to trim a video in Premiere Pro program monitor.

1. Double-click the end of your video clip to enter the Trim Mode in the program.
2. To trim, drag on the images of your video in the program monitor. You can also use the buttons on the panel.

1. To exit Trim mode, click an empty section in the Timeline panel.

You can change how trimming works by Command-clicking (macOS) or Control-clicking (Windows) on the images of the video in the program while you are in the Timeline panel or Trim Mode. The yellow cursor means ripple trimming, while the red pointer means regular trimming.

The benefit of trimming videos in the Program Monitor is that the precision adjustment buttons under the footage allow you to trim 1 or 5 frames at a time.

Extra Tips About Trimming Videos in Premiere Pro

We have provided some tips that you should keep in mind when using Adobe Premiere trim video.

How to Trim a Video without Re-Rendering?

When adding a video to Premiere Pro, it will be rendered by this software application to ensure high-quality playback and speed. Rendering takes time afterward, leading to loss of quality; however, it makes sure you have gotten the best video quality as much as possible by removing skipped frames and lag from the video playback.

If you are wondering how to trim videos in Premiere Pro without re-render follow the steps below:

1. Import your video to Premiere Pro by launching the application and choosing ‘Import Media to Start’. Browse and select the video you want to trim.
2. The video will appear in the media library area at the bottom of the screen.
3. Drag and drop the video from the media library to the timeline. You’ll see the complete video clip duration in the timeline.
4. You can crop the video by dragging the blue time marker to the duration where you would like to start the video.
5. Hold the ‘Ctrl’ key on your keyboard, then drag the starting end of the video clip to the time marker position. You’ll remove unnecessary video content from the beginning of your video.
6. You can trim the video from its other end by following the same steps but from the opposite direction. You can only use this method to trim from one of the ends of your video clip.
7. Choose the ‘Laser Tool’ located at the side menu of the timeline to trim from the center of the video clip. Now, click on the clip at the position you want to trim, and the application will cut the video from this position.
8. Follow steps 2 to 4 to trim from cuts you’ve just made.

1. Go to ‘File’ and choose the ‘Export’ option. Tap ‘Media’ from the list, and you will be directed to the export setting. Here, you can adjust specific settings, such as quality, name, and format. Click ‘Export’ after entering the appropriate information.

Unlink Audio and Video for Trimming

When you upload a video file to Adobe Premiere Pro and take it into the timeline, the audio tracks and video will be synced and locked. Essentially, this ensures there is no misalignment when the program converts the video to another format. For example, importing it into another video editor can cause a mis-sync between audio and video if the two tracks are not locked or linked.

Video editing professionals avoid this by locking the two tracks together. As such, you might want to unlink or unlock the two before doing anything. To do this, you need to import the video into the application and take it to the timeline with the associated tracks. Then, select the video track alone.

Next, right-click the video track and select the Unlink option. The software will separate the audio from the video track. You can now trim either of these.

How to Trim and Re-Encode Videos without Re-Rendering

Follow the method below to trim video Premiere Pro and encode it without rendering it.

1. Launch Premiere Pro and navigate to File, then choose import. Find the video that you want to trim and double click on it.
2. Drag and drop the video into the timeline.
3. Choose the ‘Ripple Edit Tool’ and then Press ‘Sequence’. Head to ‘Sequence Settings’ and set or modify the codec, bitrate, name, format, and much more.
4. Adjust the Ripple so that it defines the end time and start time that you want for your video.
5. Now, finalize the trim by choosing ‘File’ and tap ‘Export’. To ‘Export Settings,’ elect ‘Media’.

Conclusion

● Now that you know how to trim videos in Premiere Pro, you can remove unnecessary portions at the beginning or end of your videos. In turn, your videos will attract more viewers.

Try It Free Try It Free

Trimming your video is one of the most effective ways to get the viewer’s attention. As such, you should always trim the end and beginning of your videos to a length that will not repel viewers. Premiere Pro can help you trim videos, leaving you with tight and compelling content that engages your audience. Developed by Adobe Inc., this timeline-based video editing software application is ideal for those who want to produce the best video. We’ll explain how to trim videos in Premiere Pro.

In this article

01 What Is the Difference Between Cutting and Trimming a Video?

02 How to Trim videos in Premiere Pro in Different Ways

03 Extra Tips About Trimming Videos in Premiere Pro

What Is the Difference Between Cutting and Trimming a Video?

If you are new to video editing, you might find that cutting and trimming video files sound the same to you. At first sight, you’ll see that these two operations are similar because they involve the cutting of videos. Let’s look at the differences between these two operations.

Trimming

Trimming is the process of cutting off a portion of the end or beginning of your video to reduce its length, leaving the desired content only. Trimming is vital when you want to ensure your video starts swiftly and your viewers will not get bored while waiting for something captivating to occur.

The first seconds of a video are what draw viewers’ attention and convince them to continue watching the entire video. When you apply it intelligently, video trimming allows you to remove unnecessary frames from the beginning and end of your video and leave content that your audience will like.

Cutting

Cutting is also a fundamental video editing skill, and it involves removing a portion of a video clip by cutting in two places. You’ll then lift out the middle area and combine the leftover video back together.

This operation is helpful when you want to polish your video and cut off meaningless snippets. What’s more? You can apply cutting if you intend to insert a section of your video clip into another one.

You might want to consider cutting when you want to share your video on social networks and need to cut it into pieces due to the video length limits.

People often confuse trimming with cutting because they are all about deleting sections of the video. However, trimming involves deleting the beginning and end of a video, while cutting refers to cutting a part of a video file from somewhere else. Understanding this crucial difference will allow you to edit your videos like a professional.

How to Trim videos in Premiere Pro in Different Ways

You can trim video Premiere Pro on the timeline or program. Let’s look at these two methods.

Method 1:Trim Clips on Timeline

If you are wondering: What is a timeline? It’s the area Premiere Pro where you arrange your videos and map out the edits you want to apply. You will see all your video clips, transitions, effects, and more laid out in chronological order while you are working on your project. You can Premiere Pro trim video clips on the timeline, and at any point, play your project to check how your edits will look.

Remember that edits on the Premiere Pro timeline don’t alter your source files, and they are previews of how your edits will appear. That means you can untrim a video clip to extend it to its original length without consequence.

To learn how to trim video in Premiere Pro on the timeline, follow the steps below.

1. Double click on the video file you want to trim in Premiere Pro.
2. Adjust the timings of your edits. Drag the ends of your video clip as if you are resizing a window to shorten or extend by trimming. As your cursor gets closer at the edge of the video clip, you’ll see a red arrow.

1. The Ripple Edit tool lets you trim video clips without leaving a white gap. You can also use it to push adjacent video clips later in the sequence.

1. The Rolling Edit tool allows you to adjust the timing of the edit you make between two video clips and extends a clip by the same size you shorten the other.
2. Click the padlock icon located on the tracker header to lock the entire track and prevent unwanted changes.

1. You can also use the Q and W keys on your keyboard to Premiere Pro trim video. The Q key removes unwanted content at the beginning of the clip, while the W key trims the end of the clip.
2. Choose the Selection tool once you’ve finished using the trimming tools.

Method 2:Trim Clips in the Program

You can also trim videos in the Program Monitor. Follow the guide below to learn how to trim a video in Premiere Pro program monitor.

1. Double-click the end of your video clip to enter the Trim Mode in the program.
2. To trim, drag on the images of your video in the program monitor. You can also use the buttons on the panel.

1. To exit Trim mode, click an empty section in the Timeline panel.

You can change how trimming works by Command-clicking (macOS) or Control-clicking (Windows) on the images of the video in the program while you are in the Timeline panel or Trim Mode. The yellow cursor means ripple trimming, while the red pointer means regular trimming.

The benefit of trimming videos in the Program Monitor is that the precision adjustment buttons under the footage allow you to trim 1 or 5 frames at a time.

Extra Tips About Trimming Videos in Premiere Pro

We have provided some tips that you should keep in mind when using Adobe Premiere trim video.

How to Trim a Video without Re-Rendering?

When adding a video to Premiere Pro, it will be rendered by this software application to ensure high-quality playback and speed. Rendering takes time afterward, leading to loss of quality; however, it makes sure you have gotten the best video quality as much as possible by removing skipped frames and lag from the video playback.

If you are wondering how to trim videos in Premiere Pro without re-render follow the steps below:

1. Import your video to Premiere Pro by launching the application and choosing ‘Import Media to Start’. Browse and select the video you want to trim.
2. The video will appear in the media library area at the bottom of the screen.
3. Drag and drop the video from the media library to the timeline. You’ll see the complete video clip duration in the timeline.
4. You can crop the video by dragging the blue time marker to the duration where you would like to start the video.
5. Hold the ‘Ctrl’ key on your keyboard, then drag the starting end of the video clip to the time marker position. You’ll remove unnecessary video content from the beginning of your video.
6. You can trim the video from its other end by following the same steps but from the opposite direction. You can only use this method to trim from one of the ends of your video clip.
7. Choose the ‘Laser Tool’ located at the side menu of the timeline to trim from the center of the video clip. Now, click on the clip at the position you want to trim, and the application will cut the video from this position.
8. Follow steps 2 to 4 to trim from cuts you’ve just made.

1. Go to ‘File’ and choose the ‘Export’ option. Tap ‘Media’ from the list, and you will be directed to the export setting. Here, you can adjust specific settings, such as quality, name, and format. Click ‘Export’ after entering the appropriate information.

Unlink Audio and Video for Trimming

When you upload a video file to Adobe Premiere Pro and take it into the timeline, the audio tracks and video will be synced and locked. Essentially, this ensures there is no misalignment when the program converts the video to another format. For example, importing it into another video editor can cause a mis-sync between audio and video if the two tracks are not locked or linked.

Video editing professionals avoid this by locking the two tracks together. As such, you might want to unlink or unlock the two before doing anything. To do this, you need to import the video into the application and take it to the timeline with the associated tracks. Then, select the video track alone.

Next, right-click the video track and select the Unlink option. The software will separate the audio from the video track. You can now trim either of these.

How to Trim and Re-Encode Videos without Re-Rendering

Follow the method below to trim video Premiere Pro and encode it without rendering it.

1. Launch Premiere Pro and navigate to File, then choose import. Find the video that you want to trim and double click on it.
2. Drag and drop the video into the timeline.
3. Choose the ‘Ripple Edit Tool’ and then Press ‘Sequence’. Head to ‘Sequence Settings’ and set or modify the codec, bitrate, name, format, and much more.
4. Adjust the Ripple so that it defines the end time and start time that you want for your video.
5. Now, finalize the trim by choosing ‘File’ and tap ‘Export’. To ‘Export Settings,’ elect ‘Media’.

Conclusion

● Now that you know how to trim videos in Premiere Pro, you can remove unnecessary portions at the beginning or end of your videos. In turn, your videos will attract more viewers.

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