This Article Will Reveal the Secrets of Choosing a Location to Shoot Your Viral Music Video. As Well as Tips to Make an Energetic Schedule for Shooting Days

Making viral music videos is everyone’s dream; what if you get exact tips to follow before shooting your music video to make it high-ranked? Obviously, it’ll be a treat for you!

Planning and preparing before the shoot is the key to making a music video successful. You can only achieve this after location scouting and emerging with the best one. And scheduling for big projects before the day is more important. Let’s directly move towards the things to consider before shooting!

Location scouting

The pleasant and eye-catchy location always makes your music video trending or flopping. You should first go with your budget and then come up with location ideas. In the upcoming tip, we will use 3lau’s song “Tokyo” as an example.

If you are going with large projects, you need to consider the following requirements!

1. Availability of electricity

You need rig lights and a large lighting setup to make your video more glow and give them aesthetic vibes. For this, make sure you choose a location where light is readily available.

2. Separate room

During shooting for big projects, you need room to store all gear and sensitive equipment in one place for many days.

3. Check the size

The foremost thing in choosing the location is to check the Height and Width of the studio. They should be enough to rig the lights in the studio easily and place every required thing in a decided space.

For Example, while shooting a 3lau song, there is a need for a bus to come into the studio easily, but there is an issue in entering the bus due to height issues of the door. Due to this, the director changed the location at the spot to sort out this issue.

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Alternate Ways of Location Scouting

If you don’t have enough budget to get a studio space, then you can easily shoot by selecting spaces that are in your use or available. These are the following locations you should regard!

Location 1. Your Home

You should go with the space available at your home to shoot, such as: on couches or in the bedroom, to give a good impression to your music video.

Location 2. Office Space

You can also make scenes of your music video in office space to better describe the work in the video.

Location 3. Outdoor Locations

For better daylight and illustrations in the music video, you can go with the outdoor location, which is free of cost.

Location 4. Public Places

Public places are easily available and have many options, such as public parks, playgrounds, bridges, and public parking.

Note: During public shooting, ensure that the space is empty, and there should be no interruption of the public in filming the shots.

The weather is also a major factor when shooting a video, which you must check before the shoot days. After selecting and scouting the location, now it’s time to make a schedule which you’ll get in hand in the below lines!

Scheduling for the Music Video

If you have a big project and more scenes to shoot, it’s better to make a whole plan about each and everything. You have to make a schedule of using even a single light at a specific time and space. The following are the main considerations you should take care of!

1. Pre-Rig Day

You need to come to the setup before the filming day to check the main things like electricity, measure exact spaces, check the lightning setup, loaded everything such as the bus, crew, and gears.

2. A Call Sheet

A call sheet is a daily shot list given to the cast and crew to follow the timelines, and it contains the phone number of everyone, their location, and the time to arrive on set. It also includes the nearest hospital, sunset, and sun-rising timing.

It consists of one to two pages according to shoot days and has a plan of everything that happens after the Pre-Rig day.

Note: When you wrap up for day 1, you have another call sheet for day 2, day 3, and so on!

3. Do Planning

You need to work efficiently and smartly to maintain everything according to the plan. You can cut the filming into halves to have a better lighting setup and character availability. On the shot day, you must change the lighting and rigging setup as little as possible.

Examples

On day 1 of the Tokyo song, the filming is done in two halves; the first half day goes towards filming everything in the bus, and the other half day, there is a shoot of everything outside the bus.

While in day 2, there is a filming of every memory. For this, there are setups of rooms and homes for making perfect shots according to the requirements of a music video.

4. Take No Stress

You should not blow up and take stress during shoot day because it’ll obviously cause chaos in every little scene and give a bad impression to the music video. You just should work hard and get all done.

Conclusion

After checking and following the above tips for location scouting and scheduling, you’ll obviously come up with an amazing filming setup and music video. There is no need to worry, just get the whole planning and then do all scenes one after the other patiently.

Filming with people is not always bulky and flopping, but if you have a cooperative team and follow all the timelines of shooting. Then you’ll rock the music video!

A cross-platform for making videos anywhere for all creators!

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Alternate Ways of Location Scouting

If you don’t have enough budget to get a studio space, then you can easily shoot by selecting spaces that are in your use or available. These are the following locations you should regard!

Location 1. Your Home

You should go with the space available at your home to shoot, such as: on couches or in the bedroom, to give a good impression to your music video.

Location 2. Office Space

You can also make scenes of your music video in office space to better describe the work in the video.

Location 3. Outdoor Locations

For better daylight and illustrations in the music video, you can go with the outdoor location, which is free of cost.

Location 4. Public Places

Public places are easily available and have many options, such as public parks, playgrounds, bridges, and public parking.

Note: During public shooting, ensure that the space is empty, and there should be no interruption of the public in filming the shots.

The weather is also a major factor when shooting a video, which you must check before the shoot days. After selecting and scouting the location, now it’s time to make a schedule which you’ll get in hand in the below lines!

Scheduling for the Music Video

If you have a big project and more scenes to shoot, it’s better to make a whole plan about each and everything. You have to make a schedule of using even a single light at a specific time and space. The following are the main considerations you should take care of!

1. Pre-Rig Day

You need to come to the setup before the filming day to check the main things like electricity, measure exact spaces, check the lightning setup, loaded everything such as the bus, crew, and gears.

2. A Call Sheet

A call sheet is a daily shot list given to the cast and crew to follow the timelines, and it contains the phone number of everyone, their location, and the time to arrive on set. It also includes the nearest hospital, sunset, and sun-rising timing.

It consists of one to two pages according to shoot days and has a plan of everything that happens after the Pre-Rig day.

Note: When you wrap up for day 1, you have another call sheet for day 2, day 3, and so on!

3. Do Planning

You need to work efficiently and smartly to maintain everything according to the plan. You can cut the filming into halves to have a better lighting setup and character availability. On the shot day, you must change the lighting and rigging setup as little as possible.

Examples

On day 1 of the Tokyo song, the filming is done in two halves; the first half day goes towards filming everything in the bus, and the other half day, there is a shoot of everything outside the bus.

While in day 2, there is a filming of every memory. For this, there are setups of rooms and homes for making perfect shots according to the requirements of a music video.

4. Take No Stress

You should not blow up and take stress during shoot day because it’ll obviously cause chaos in every little scene and give a bad impression to the music video. You just should work hard and get all done.

Conclusion

After checking and following the above tips for location scouting and scheduling, you’ll obviously come up with an amazing filming setup and music video. There is no need to worry, just get the whole planning and then do all scenes one after the other patiently.

Filming with people is not always bulky and flopping, but if you have a cooperative team and follow all the timelines of shooting. Then you’ll rock the music video!

How to Make Audio Visualizer in Filmora [Easy]

While editing videos, the ability to edit the audio in the background is one of the key ingredients of successful video making. For this purpose, the Audio Visualizer as a resource on Wondershare Filmora is a high-quality option. With this feature, users can typically add audio effects to their video soundtrack with AI technology, aligning the sound properly with the video.

It is possible to choose out of 25 different effects for audio visualization on this software for customized audio effects. You can also drag visual-based effects to the file, which the software mechanism will automatically configure with the sound cohesively.

While this is useful as a functionality, users naturally have concerns about how to handle the Audio Visualization effect to work on video projects and podcasts. Let’s learn the main steps for this process in this post, explained stage by stage in detail.

Launch the App

The first step is downloading and installing the software into your device. For this, go to the official website of Wondershare Filmora 11 and click on the Free Download button at the top of the screen. Depending on your device’s operating system, i.e., macOS or Windows, the relevant software installer will download automatically into your device.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

You must click on the installed APK file and double-click the Agree button for the process to continue. After you carry out the instructions that appear, the software will begin installing into your device. Wait for the software to install completely, and then the main homepage will open automatically on your screen.

Make sure that the software is in the 11.3.0 or higher version. Because the feature for audio visualization will not work on any of the older software versions. So, if you have the Filmora9 software, upgrade it to the Wondershare Filmora 11.

Add the music file

Next, you should click on the “Create New Project” button from the homepage. Then, tap on the “Click here to import media” section when it opens and add the file to the software window from your internal storage.

You can also click on the My Media tab and choose Project Media. Go to All Templates and download the audio track you will make changes to. Then, drag the audio file you have imported down to the editor timeline. Add a stock image from your Stock Media section.

You can also add another pre-made background cover image that you created beforehand from the device, if available. Drag that to the editor timeline as well above the song clip you moved there and tap on the slider. Pull the slider to fit the full size of the audio length for the background alignment. Right-click on the file, and the editing window will open for basic video editing. Make changes like adjusting the Scale, Position, Opacity, etc. Press OK.

Add the Audio Visualizer Effects

Next, you should go to the Effects tab. When this window opens, you should tap on the Filmstock tab beside the Default one for advanced features like Audio Visualizer. Click on it next.

When you tap on it, you see a list of different visualizer effects in a collection. Please choose one of them that you prefer and download it.

After that, you must drag the visualizer effect selected from the collection to the editing timeline above the background image you added previously. Again, use the slider on the clip to drag it forward and fit the size of both the music clip and the image.

Edit the Audio Visualiser

The next step of the process that you must focus on is editing the audio visualizer properly for the song and its background cover. For this, you must double-click on the audio visualizer effect you dropped in the timeline- this will open the editing window for the clip.

Here, make some changes to the quality of the audio visualizer as you prefer. Adjustment options available here include position, scale, Opacity, and Intensity. Drag the sliders for them to adjust the visualizer effect as needed. Change the color of the visualizer as well from here, and then use the slider on the visualizer effect on the timeline to see the effect change. Press the OK button after you are done.

Add the Portrait Image

Go to the My Media tab next to get the Portrait image into the project. If you previously imported the image to Filmora, drag it to the timeline. Or, you can add it later by clicking on the Import Media button and adding the Portrait photo from your device.

When it is available on the media window, hold, drag, and then drop it above the visualizer. Like in the case of the previous parts, use the slider end of this image in the timeline to drag it and fit the size of the other clips.

Next, the editing window for that will open. Make changes to the size and placement of the portrait photo, with elements like scale, position, rotation, opacity, etc. Move the photo in the preview window to the section where you want the image to appear. Then, tap the OK button under the window.

Add the overlapping visualizer effect

After adding the portrait, you can add another audio visualizer effect to the project. For this, again, tap on the Effects tab and choose the Filmstock option. Select Audio Visualizer and click on the circular visualizer effect from the list. Repeat the dragging and dropping step for this effect as well.

On the timeline, you have to adjust the visualizer effect over the portrait photo to match the length of the previous clips. Then, please tap on the portrait photo in the timeline again and adjust its appearance, like reducing the image size to fit the second visualizer effect size.

After fitting the image within the visualizer, click on the Mask tab in the same editor window. Choose the circular shape preset and scroll down to find the adjustment parameters like position, scaling, horizontal/vertical lining, etc. Keep making the changes per your needs, like fitting the image to the same size as the circular visualizer.

Move it to place the image inside the visualizer. After you are done, press the OK button.

Add a Title

An attractive title is the next element you should add to the project. You have to click on the Titles tab from the top toolbar. Choose the titles option from the drop-down list and move it to the timeline below. As you did with the previous elements you added to the timeline, move the slider onward and fit it with the previous one’s length.

Next, you should click on the Title in the timeline you added for the Title editing window to open. Here, you have to tap on the Advanced button.

In the next window that opens, tap on the Customize tab and add the song name in the title area. Make other font-related changes as you see fit, like the font size, font style, indentation, color, etc. Tap on the add text icon in this window to get another text field in which you can add the artist’s name. Make sure to reduce the size of it to lower than that of the main song title text.

Following that, you can tap on the shape icon to add a shape to the project by adding the name of the streaming service provider, like Apple Music or Spotify. Choose the Rectangle option, for example, and move it to the side of the screen. Click on the shape editing option and adjust the border size of it to three.

If you want to create a rounded-off edge look to the rectangle shape, tap on the small yellow icon that you will see at its edge. Move it slightly to adjust. Then, type the information into the shape text field, like “Listen on Spotify,” and make font and shape size adjustments. After you have completed this step, press the OK button below.

Check and Export

After making the changes, you will return to the main editor timeline. Press the play button under the preview window to see how the final project looks, and tap on the Export button to download it offline. Make changes to the exporting file after clicking on the Local tab and choosing the file format you will download it as. Then, press Export again.

Conclusion

Indeed, Filmora is a high-quality editing software for video editors with effects and sound clips to optimize the project. Advanced functions like the Audio Visualizer system are available for high-quality project optimization since it instantly handles most of the heavy editing load.

You should follow the sequence mentioned accurately to make the right effects at the end. Plus, more editing features are available, so creating an interesting video project or podcast that attracts audiences is easy. So go ahead and give it a try first.

Free Download For macOS 10.14 or later

You must click on the installed APK file and double-click the Agree button for the process to continue. After you carry out the instructions that appear, the software will begin installing into your device. Wait for the software to install completely, and then the main homepage will open automatically on your screen.

Make sure that the software is in the 11.3.0 or higher version. Because the feature for audio visualization will not work on any of the older software versions. So, if you have the Filmora9 software, upgrade it to the Wondershare Filmora 11.

Add the music file

Next, you should click on the “Create New Project” button from the homepage. Then, tap on the “Click here to import media” section when it opens and add the file to the software window from your internal storage.

You can also click on the My Media tab and choose Project Media. Go to All Templates and download the audio track you will make changes to. Then, drag the audio file you have imported down to the editor timeline. Add a stock image from your Stock Media section.

You can also add another pre-made background cover image that you created beforehand from the device, if available. Drag that to the editor timeline as well above the song clip you moved there and tap on the slider. Pull the slider to fit the full size of the audio length for the background alignment. Right-click on the file, and the editing window will open for basic video editing. Make changes like adjusting the Scale, Position, Opacity, etc. Press OK.

Add the Audio Visualizer Effects

Next, you should go to the Effects tab. When this window opens, you should tap on the Filmstock tab beside the Default one for advanced features like Audio Visualizer. Click on it next.

When you tap on it, you see a list of different visualizer effects in a collection. Please choose one of them that you prefer and download it.

After that, you must drag the visualizer effect selected from the collection to the editing timeline above the background image you added previously. Again, use the slider on the clip to drag it forward and fit the size of both the music clip and the image.

Edit the Audio Visualiser

The next step of the process that you must focus on is editing the audio visualizer properly for the song and its background cover. For this, you must double-click on the audio visualizer effect you dropped in the timeline- this will open the editing window for the clip.

Here, make some changes to the quality of the audio visualizer as you prefer. Adjustment options available here include position, scale, Opacity, and Intensity. Drag the sliders for them to adjust the visualizer effect as needed. Change the color of the visualizer as well from here, and then use the slider on the visualizer effect on the timeline to see the effect change. Press the OK button after you are done.

Add the Portrait Image

Go to the My Media tab next to get the Portrait image into the project. If you previously imported the image to Filmora, drag it to the timeline. Or, you can add it later by clicking on the Import Media button and adding the Portrait photo from your device.

When it is available on the media window, hold, drag, and then drop it above the visualizer. Like in the case of the previous parts, use the slider end of this image in the timeline to drag it and fit the size of the other clips.

Next, the editing window for that will open. Make changes to the size and placement of the portrait photo, with elements like scale, position, rotation, opacity, etc. Move the photo in the preview window to the section where you want the image to appear. Then, tap the OK button under the window.

Add the overlapping visualizer effect

After adding the portrait, you can add another audio visualizer effect to the project. For this, again, tap on the Effects tab and choose the Filmstock option. Select Audio Visualizer and click on the circular visualizer effect from the list. Repeat the dragging and dropping step for this effect as well.

On the timeline, you have to adjust the visualizer effect over the portrait photo to match the length of the previous clips. Then, please tap on the portrait photo in the timeline again and adjust its appearance, like reducing the image size to fit the second visualizer effect size.

After fitting the image within the visualizer, click on the Mask tab in the same editor window. Choose the circular shape preset and scroll down to find the adjustment parameters like position, scaling, horizontal/vertical lining, etc. Keep making the changes per your needs, like fitting the image to the same size as the circular visualizer.

Move it to place the image inside the visualizer. After you are done, press the OK button.

Add a Title

An attractive title is the next element you should add to the project. You have to click on the Titles tab from the top toolbar. Choose the titles option from the drop-down list and move it to the timeline below. As you did with the previous elements you added to the timeline, move the slider onward and fit it with the previous one’s length.

Next, you should click on the Title in the timeline you added for the Title editing window to open. Here, you have to tap on the Advanced button.

In the next window that opens, tap on the Customize tab and add the song name in the title area. Make other font-related changes as you see fit, like the font size, font style, indentation, color, etc. Tap on the add text icon in this window to get another text field in which you can add the artist’s name. Make sure to reduce the size of it to lower than that of the main song title text.

Following that, you can tap on the shape icon to add a shape to the project by adding the name of the streaming service provider, like Apple Music or Spotify. Choose the Rectangle option, for example, and move it to the side of the screen. Click on the shape editing option and adjust the border size of it to three.

If you want to create a rounded-off edge look to the rectangle shape, tap on the small yellow icon that you will see at its edge. Move it slightly to adjust. Then, type the information into the shape text field, like “Listen on Spotify,” and make font and shape size adjustments. After you have completed this step, press the OK button below.

Check and Export

After making the changes, you will return to the main editor timeline. Press the play button under the preview window to see how the final project looks, and tap on the Export button to download it offline. Make changes to the exporting file after clicking on the Local tab and choosing the file format you will download it as. Then, press Export again.

Conclusion

Indeed, Filmora is a high-quality editing software for video editors with effects and sound clips to optimize the project. Advanced functions like the Audio Visualizer system are available for high-quality project optimization since it instantly handles most of the heavy editing load.

You should follow the sequence mentioned accurately to make the right effects at the end. Plus, more editing features are available, so creating an interesting video project or podcast that attracts audiences is easy. So go ahead and give it a try first.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Step by Step to Rotate Videos in Windows Media Player

Video Editing and the emotion the final product evokes is dependent on many aspects, be it the source clips, the cuts introduced or the way of presentation. But to get to the end, there are several steps involved in the production process, and not every instance of it is perfect. But we all know, editing does often help iron out any kinks, with its ability to solve basic problems, like footage that is askew, or upside down. Thus with the steps listed in this article we will help you understand how you can rotate videos to ensure your edited project looks as intended.

This particular article considers the pre-installed Windows Media Player and WonderShare Filmora.

Note: We documented the steps in this guide with Windows Media Player (on a device running Windows 10 ) and WonderShare Filmora.

How to Rotate Videos with Windows Media Player?

Imagine you’re in a situation where you have gone ahead and finished the filming portion of a project on your smartphone but realise that the capture footage is upside down. Fortunately, this sort of a scenario is a common occurrence and it has quite a simple fix. If you look around the gallery app on your phone, you should be able to rotate the footage there itself, but if you’ve already moved it over to your laptop, hopping into a video editor can get this done in a jiffy.

Unfortunately, if you were planning to do this with the pre-installed Windows Media Player, you will not be able to rotate the clip. The software is only capable of being used as a Media Player that can help keep track of stored videos in a neat and easy to view format. It also has the ability to burn inserted discs, although we doubt any modern laptop comes with a disc drive.

Hence, to rotate video and still ensure its compatible with Windows Media Player, you can use free tools like VLC Media Player or Wondershare Filmora. The steps on how to use Wondershare Filmora to rotate video clips have been elaborated ahead in this article.

TIPS FOR WINDOWS MEDIA PLAYER

In case you want to use Windows Media Player as your default software to manage stored content, read this section to understand how you can control displayed video libraries.

While Windows Media Player will pull all compatible files present in the Default Video Library, you can customise the information made available by using the Organises Function.

To configure the Videos Section to display specific content follow the steps listed below.

• Click on Organize.
• Then move onto Manage Libraries
• Now click on Videos.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

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For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

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