In 2024, What Is the Best MP4 Cutter for YouTuber on Mac?

In 2024, What Is the Best MP4 Cutter for YouTuber on Mac?

Chloe Lv12

What Is the Best MP4 Cutter for YouTuber on Mac?

Most times, Youtubers need to cut out unnecessary parts from their videos while customizing intros and outros. A common reason is to ensure that videos are engaging and interactive while preventing any lagging. In addition, an aesthetically pleasing video keeps its viewers hooked throughout the video. That’s why cutting MP4 videos are essential for being a Youtuber. However, the question becomes, which is the best MP4 cutter for Youtubers on Mac? This article answers that question succinctly; let’s take a look.

What You Should Know About YouTube Video

mp4-cutter

YouTubers upload over 300 hours of video content to the platform every second. These videos cut across every niche and topic. There’s scarcely a topic you’re looking for that you won’t find a video or two discussing on YouTube. So as a YouTuber, you have to find ways to keep up and stand out from the crowd. You’ll need engaging videos that will hold your target audience’s attention so much that they will subscribe for more.

However, if the video is too long or your car doesn’t hit the right frame, it will disengage your audience. Additionally, you want a video seamlessly woven together to form a polished video. This makes MP4 cutting an essential part of the YouTube video creation process. There’s no need to purchase pricey editing equipment anymore; you can simply cut your MP4 videos from the comfort of your home. This article explores the best MP4 cutters for YouTubers on Mac; let’s take a look.

Best MP4 Cutter for YouTubers on Mac - Filmroa Video Editor

mp4-cutter

Supported System: Mac and Windows

Filmora Video Editor makes it relatively easy to cut and edit your videos like a professional. This MP4 cutter is a great option, even if you don’t have video editing skills. It offers an intuitive user interface that makes it an excellent choice for experts and novices. It also provides you with the crucial editing tools to create amazing YouTube videos after cutting your MP4 video files. With this editing tool, you’re sure to produce videos your subscribers enjoy.

With Filmora, you can add effects, color grades, and texts to your videos. There’s also a library filled with royalty-free audio you can explore. After cutting your MP4, you can use templates from this MP4 cutter to create an intro for your YouTube videos. Filmora has many features that will save you a lot of time, and using it to cut MP4 is relatively easy.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Pros

  • It offers an intuitive user interface
  • There are several effects and overlays to utilize
  • Fast rendering of videos
  • Offers varying output formats
  • Ideal for beginners and experts

Cons

  • No DVD Menu

Steps to Cut MP4 Video for YouTubers on Mac Using Filmora

Cutting videos on Filmora is relatively easy. You have to first download and install Filmora on your device. Below are the steps to cut MP4 videos to your preference using Wondershare Filmora.

Step 1: Import MP4 Files

There are two ways you can add MP4 files to this MP4 cutter. You can either click the ‘import’ button and choose the file from your media library or drag the mp4 file to your album. After dragging to the album, drag from the album to the timeline.

mp4-cutter

Step 2: Cut MP4 Files

mp4-cutter

After importing your file, you’re ready to cut. First, simply move the indicator to the ideal position you want by dragging the top of the indicator and slider bar. Then, click the scissor button to cut once you move to your preferred time.

You can also delete any part of the MP4 file you don’t want by hitting the ‘delete’ option. If you cut various clips out of the MP4 file, you can rearrange them with the ‘drag and drop tool.

Step 3: Save and Share Cut MP4 File

mp4-cutter

Now, you can save your newly cut video file by clicking the ‘file’ button at the left corner of the Filmora software and selecting ‘save as’ from the options. The output window will appear, and you can choose the format and if you want to share directly to YouTube. Pick the option that meets your need, and you’re good to go.

More Free MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Although Wondershare Filmora is the best video cutter for YouTubers on Mac, there are free MP4 cutters you can utilize to cut your videos from the comfort of your home easily. Below, we’ve reviewed the top three options you should consider.

PowerDirector Essential

mp4-cutter

Supported System: Windows and Mac

If you’re looking for a free MP4 video cutter that ensures fast processing of videos, you should try PowerDirector Essential. This MP4 cutter allows you easily cut your YouTube videos irrespective of your experience level. You’ll be able to cut and edit your YouTube videos within a couple of minutes. In addition, PowerDirector Essential is versatile and allows you to either use the storyboard mode or timeline editor for your cutting needs.

Apart from splitting and cutting tools, you can also explore its library of stylized transitions if you want to significantly upgrade the appearance of your YouTube video professionally. YouTubers want a video cutter that offers video editing features to create your visual effects. This MP4 cutter is excellent for beginners because of its intuitive interface that you can master in minutes. You can also ensure your video has amazing audio and clear video before sharing it on YouTube. If you want high-quality, Hollywood-style videos, this is the best free MP4 cutter to achieve that.

Pros

  • It supports several input and output video formats
  • Easy cutting and exporting process
  • Intuitive and user-friendly interface
  • Ideal for beginners
  • It offers various video editing tools to enhance your video

Cons

  • Some features are only available on the Windows version

How to Cut Video for YouTube on Mac Using PowerDirector Essential

If you want to learn how to easily cut MP4 files using PowerDirector on a Mac computer, follow the steps below.

  • Step 1: You have to download PowerDirector software on your Mac and install it. After installation, launch the software, and you’re ready to begin the cutting process.
  • Step 2: Now, import the video into PowerDirector by clicking ‘import media file’ and choosing the ideal video file from your media library.

mp4-cutter

  • Step 3: Add the video to your timeline and hover over the right or left edge of the video track. This would make an adjustment arrow appear on both sides of the video file.

mp4-cutter

  • Step 4: Drag the arrows to the point you would like to cut and choose the ‘scissors’ button.

mp4-cutter

  • Step 5: After cutting, go to the ‘produce’ tab and choose ‘online’ if you want to upload a video directly to YouTube. You can also choose to save to your Mac. Choose the output format and location and click ‘start’ to save your newly cut video.

iMovie

mp4-cutter

Supported System: Mac

iMovie is a free MP4 cutter that’s built into Mac. Therefore, there’s no need to carry out downloads or installation to utilize this editing software. Although it only offers basic editing features, it is excellent if you only want to cut MP4 video files. iMovie is great for beginners as it features a user-friendly interface that’s easy to navigate.

It is the best option for YouTubers because it allows you to crop, trim and arrange video clips in just a few minutes. Additionally, you can add visual effects to your video while also editing the audio file to enhance your video. It also allows you to link your YouTube account to share directly. Therefore, if you’re looking for an MP4 cutter to carry out quick trimming on your videos, iMovie is amongst the best free MP4 cutters.

Pros

  • Easy to use and ideal for beginners
  • It supports major video formats and allows you to change the output format
  • Allows you to store videos in iCloud or share them directly to YouTube
  • Free on Mac device
  • It offers essential editing tools to enhance your video

Cons

  • Editing features are limited

Steps to Cut MP4 Video for YouTube on Mac Using iMovie

This section will explain how you can cut a clip in iMovie within a few minutes. Below are the easy steps you have to follow.

  • Step 1: Launch iMovie on Mac and choose ‘import file’ to select the video you want to cut.
  • Step 2: To enter full-editing windows, double-click the project. At the end of the video editor, you’ll see the video editor.

mp4-cutter

  • Step 3: Drag the playhead to the position you would like to cut from, and then click on it. Do this for both sides of the video.

mp4-cutter

  • Step 4: Now, click ‘modify’ and choose the ‘split clip’ option to cut the selected part out.

mp4-cutter

You can delete the rest of the video by selecting it and hitting ‘delete’ on your keyboard.

mp4-cutter

  • Step 5: Finally, save your newly cut video or export it to YouTube directly by clicking ‘export’ under the ‘file’ section.

OpenShot

mp4-cutter

Supported System: Windows, Mac, and Linux

OpenShot is another free, open-source MP4 cutter that you can easily use on your Mac device. It offers an intuitive interface that makes it easy to drag videos to the interface. Apart from cutting videos, other features are available like scaling, resizing, rotation, trimming, and many more. This YouTube video cutter also provides hundreds of transitions and effects to enhance your YouTube video and make it stand out amongst other Youtube videos. However, this video cutter is only an excellent choice for beginners because it lacks many advanced features.

Pros

  • It is easy to use and ideal for beginners
  • It offers a sleek interface for easy navigation
  • Offers basic editing features
  • Versatile and a cross-platform MP4 cutter

Cons

  • No advanced features
  • It crashes easily

Steps to Cut MP4 for YouTube on Mac Using OpenShot

OpenShot is relatively easy to use and only requires a few steps to cut your MP4 file and upload it to YouTube. Below are the easy steps to follow to cut MP4 for YouTube on Openshot.

  • Step 1: First, download the MP4 cutter on your Mac and install it to begin.
  • Step 2: Afterward, launch the app and add the video to cut by clicking’ import.’ Alternatively, you can simply drag the video into the app to begin.
  • Step 3: Once you get the video on the timeline, drag the red line on both sides of the video to the position you want the video to start and begin.

mp4-cutter

  • Step 4: Right-click on the marker and choose what you want to keep. Next, isolate the fragments from the clip you would like to keep.
  • Step 5: Click the fragment you want to delete and press delete on your keyboard. You have to remove the fragments manually until your preferred result remains.
  • Step 6: Choose ‘export video’ from the File tab to save your MP4 file. You can change the output format or save it as an MP4.

mp4-cutter

  • Step 7: you can also share videos to your YouTube account; you have to link the YouTube account first.

More Paid MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Most times, free MP4 cutters offer limited features to enhance your YouTube video. However, there are paid MP4 cutters that will efficiently cut your MP4 files and provide advanced editing tools.

Adobe Premiere Pro

mp4-cutter

Supported System: Mac and Windows

Advanced editing software that supports different file types, including MP4, is Adobe Premier Pro. This MP4 cutter allows you to quickly trim, split, and cut your MP4. Its intuitive and fast-responding interface ensures that your video is ready within a few minutes. Beyond cutting, there are several other advanced editing features that the editing software offers you. Some include filters, chroma-key, VR editing, color adjustment, and audio editing tools to take your YouTube video to the next level.

Adobe Premiere Pro is not the best option for beginners because of its steep learning curve. However, if you have ample experience with video editing tools and want to professionally cut and edit your YouTube video, this paid MP4 cutter is worth the cost and effort. ‘

Pros

  • Advanced video editing features
  • Intuitive user interface
  • Responsive speed
  • Ideal for professional editing

Cons

  • Steep learning curve
  • Quite pricey

Step to Cut MP4 for YouTube on Mac Using Adobe Premiere Pro

Although Adobe Premiere Pro has an interface that’s quite intimidating to non-professionals, the steps below help simplify cutting your MP4 files for YouTube.

  • Firstly, download Adobe Premiere Pro on your Mac and install it.
  • After installation, launch the app and select ‘new project’ on the homepage. It will require you to name the new project and choose where you want to save it. Afterward, click ‘ok’ to begin.

mp4-cutter

  • Next, go to ‘file’ and select ‘import from media’ to import the MP4 file you would like to cut. Alternatively, you can simply drag the file to the timeline.

mp4-cutter

  • Next, pick the ripple edit tool and go to the beginning of the video. Drag the handle with the arrow to your desired point. Repeat this at the end of the video.

mp4-cutter

  • Finally, press Q to cut the MP4 clip to the left of the blade. Next, press W to cut the clip to the right.

mp4-cutter

  • Now you can save your file to your preferred file location.

Movavi Video Editor

mp4-cutter

Supported System: Mac and Windows

This is an efficient MP4 cutter that helps you remove unnecessary scenes from your YouTube videos. The timeline offers you markers that allow you easily locate the start and end scene of the video you would like to remove. Apart from cutting videos, this tool provides several premium features you can use to make your video look professional. Movavi offers a free trial you can use to determine if this editor is the best option for you. However, it comes with a Movavi watermark that you can only eliminate with the paid option.

Movavi Video Editor can add transitions, music tracks, chroma-key effects, special effects, and many more exciting features to ensure a top-quality result. Furthermore, its intuitive interface makes it relatively easy for beginners and professionals to use. Therefore, you don’t have to worry about a stiff learning curve. With Movavi, you can also change the output format to switch from MP4 to another commonly supported format.

Pros

  • Simple and easy to use
  • Supports various input and output formats
  • Provides YouTubers with basic and advanced features
  • Ideal for beginners and professionals

Cons

  • Video rendering is slow for large files
  • The trial version comes with a Movavi watermark

Steps to Cut MP4 for YouTube on Mac Using Movavi Video Editor

For cutting your video on Mac using Movavi video editor, you can follow the steps outlined below.

  • First, download and install Movavi Video Editor on your Mac.
  • After installing Movavi, launch the editor and click the ‘add files’ button to add your MP4 file.

mp4-cutter

  • Once the file shows up in the media bin, drag it to the timeline to start editing your video.
  • To cut your MP4 video, move the red marker at the beginning of the video to where you would like to cut. Repeat this process at the end of the video by moving to where you prefer your video to end.
  • Next, click the split button to cut this clip from the rest of the video.

mp4-cutter

  • Now, select the fragments you don’t want and hit the delete button to remove them immediately.

mp4-cutter

  • You can also add several filters to your video if you would like to enhance your video.
  • You can now save your video by hitting the ‘export’ button. You can choose different formats and video quality for your newly cut video. Select the folder to save to and click the ‘save’ button.

mp4-cutter

Davinci Resolve

mp4-cutter

Supported System: Windows and Mac

Davinci Resolve is a favorite for YouTubers who want their videos to look like Hollywood videos. However, this MP4 cutter is aimed at the professional market and supports different input and output formats for your video. Davinci Resolve offers you a variety of professional features and also supports 8k videos. In addition, it provides advanced video cutting features to ensure your video looks excellent even after cutting. You can also combine video clips after cutting without it looking unprofessional.

Although this video cutter software isn’t the best option for beginners, professional editors are sure to be satisfied with the features this editor offers. It also allows you to export directly to various social media platforms, including YouTube, to save space and time.

Pros

  • Basic and advanced editing tools
  • Fast rendering of videos
  • Supports major video formats and video resolutions
  • It offers several special effects to make your video more engaging

Cons

  • Not the right option for amateurs

Steps to Cut MP4 for YouTube on Mac Using Davinci Resolve

Cutting your MP4 file on Davinci Resolve is relatively easy. The cut tool helps you cut your YouTube video within seconds. Simply follow the steps outlined below.

  • First, download and install the Davinci Resolve on your Mac. After installation, launch the MP4 cutter to begin.
  • Next, create a new timeline and choose the ‘edit’ mode to begin.

mp4-cutter

  • Import your video by pressing ‘Command+I’ on your keyboard. Alternatively, you can simply drag the video on the timeline.
  • Now, select the cut tool and drag the marker from the beginning to where you would like to cut. Repeat this process at the end of the video.
  • Afterward, click the blade button to cut your file to your desired size.

mp4-cutter

  • You can now save your file by hitting the ‘export’ button and choosing your preferred file location.

Which Should I Choose, Free or Paid MP4 Cutter?

You need to consider several factors when you’re choosing the right MP4 cutter. First, you have to consider the type of video you would be editing. For YouTube, you need an MP4 cutter that also offers several video editing features you can use to enhance your video. There’s also a need to consider the available formats and quality you can export in and if the MP4 cutter allows you to add visual effects to make your video stand out on YouTube.

Another factor to consider when choosing between a paid or free MP4 cutter for YouTubers on Mac is your experience level. Are you a professional, or you’re looking for some basic app to simply cut your video? Some paid options take you step-by-step through the process of cutting your MP4 file. This type of MP4 cutter helps you advance your skill. This feature is essential because the more you know, the more you’re willing to learn.

Note that most free MP4 cutters offer limited features. Alternatively, some paid MP4 cutters are only suitable for professionals or have a steep subscription to consider. Consider your budget and if any of the editors offer you the tools you need while being affordable. You need to carefully consider if a free tool is what you’re looking for or if you don’t mind paying for more functionality.

FAQs about cutting MP4 video

  • What tools should I look for in an MP4 cutter? You should look for basic cutting tools like trimming, slicing and joining. However, you also want an MP4 cutter that offers several editing features to enhance your YouTube video.
  • What do most YouTubers use in cutting their videos? From our experience, most YouTubers use the MP4 cutters provided below. You need to note that some are free while some are paid. Simply pick the cutter that fits your needs.
  • How can I improve my video cutting and editing skills? You need a lot of practice to learn how to cut and edit videos professionally. It’s also vital to pick software that allows you to develop your editing and cutting skills with time.
  • What is the best video cutting and editing software for YouTube novices? If you’re a novice on YouTube, you can start with any basic MP4 cutter on your device. However, we recommend Wondershare Filmora if you want to develop your cutting and editing skills.

Final Thoughts

Cutting MP4 for your YouTube content is a part of becoming a professional YouTuber. When looking for an MP4 cutter that’s reliable and versatile, the goal is to get the job done without any issue. We’ve reviewed the best MP4 cutters for YouTubers on Mac in this guide. You can choose between free or paid software, depending on your needs. However, the best MP4 cutter for YouTubers on Mac is Wondershare Filmore because it is ideal for beginners and professionals. It also offers you a variety of editing features at an affordable cost.

YouTubers upload over 300 hours of video content to the platform every second. These videos cut across every niche and topic. There’s scarcely a topic you’re looking for that you won’t find a video or two discussing on YouTube. So as a YouTuber, you have to find ways to keep up and stand out from the crowd. You’ll need engaging videos that will hold your target audience’s attention so much that they will subscribe for more.

However, if the video is too long or your car doesn’t hit the right frame, it will disengage your audience. Additionally, you want a video seamlessly woven together to form a polished video. This makes MP4 cutting an essential part of the YouTube video creation process. There’s no need to purchase pricey editing equipment anymore; you can simply cut your MP4 videos from the comfort of your home. This article explores the best MP4 cutters for YouTubers on Mac; let’s take a look.

Best MP4 Cutter for YouTubers on Mac - Filmroa Video Editor

mp4-cutter

Supported System: Mac and Windows

Filmora Video Editor makes it relatively easy to cut and edit your videos like a professional. This MP4 cutter is a great option, even if you don’t have video editing skills. It offers an intuitive user interface that makes it an excellent choice for experts and novices. It also provides you with the crucial editing tools to create amazing YouTube videos after cutting your MP4 video files. With this editing tool, you’re sure to produce videos your subscribers enjoy.

With Filmora, you can add effects, color grades, and texts to your videos. There’s also a library filled with royalty-free audio you can explore. After cutting your MP4, you can use templates from this MP4 cutter to create an intro for your YouTube videos. Filmora has many features that will save you a lot of time, and using it to cut MP4 is relatively easy.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Pros

  • It offers an intuitive user interface
  • There are several effects and overlays to utilize
  • Fast rendering of videos
  • Offers varying output formats
  • Ideal for beginners and experts

Cons

  • No DVD Menu

Steps to Cut MP4 Video for YouTubers on Mac Using Filmora

Cutting videos on Filmora is relatively easy. You have to first download and install Filmora on your device. Below are the steps to cut MP4 videos to your preference using Wondershare Filmora.

Step 1: Import MP4 Files

There are two ways you can add MP4 files to this MP4 cutter. You can either click the ‘import’ button and choose the file from your media library or drag the mp4 file to your album. After dragging to the album, drag from the album to the timeline.

mp4-cutter

Step 2: Cut MP4 Files

mp4-cutter

After importing your file, you’re ready to cut. First, simply move the indicator to the ideal position you want by dragging the top of the indicator and slider bar. Then, click the scissor button to cut once you move to your preferred time.

You can also delete any part of the MP4 file you don’t want by hitting the ‘delete’ option. If you cut various clips out of the MP4 file, you can rearrange them with the ‘drag and drop tool.

Step 3: Save and Share Cut MP4 File

mp4-cutter

Now, you can save your newly cut video file by clicking the ‘file’ button at the left corner of the Filmora software and selecting ‘save as’ from the options. The output window will appear, and you can choose the format and if you want to share directly to YouTube. Pick the option that meets your need, and you’re good to go.

More Free MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Although Wondershare Filmora is the best video cutter for YouTubers on Mac, there are free MP4 cutters you can utilize to cut your videos from the comfort of your home easily. Below, we’ve reviewed the top three options you should consider.

PowerDirector Essential

mp4-cutter

Supported System: Windows and Mac

If you’re looking for a free MP4 video cutter that ensures fast processing of videos, you should try PowerDirector Essential. This MP4 cutter allows you easily cut your YouTube videos irrespective of your experience level. You’ll be able to cut and edit your YouTube videos within a couple of minutes. In addition, PowerDirector Essential is versatile and allows you to either use the storyboard mode or timeline editor for your cutting needs.

Apart from splitting and cutting tools, you can also explore its library of stylized transitions if you want to significantly upgrade the appearance of your YouTube video professionally. YouTubers want a video cutter that offers video editing features to create your visual effects. This MP4 cutter is excellent for beginners because of its intuitive interface that you can master in minutes. You can also ensure your video has amazing audio and clear video before sharing it on YouTube. If you want high-quality, Hollywood-style videos, this is the best free MP4 cutter to achieve that.

Pros

  • It supports several input and output video formats
  • Easy cutting and exporting process
  • Intuitive and user-friendly interface
  • Ideal for beginners
  • It offers various video editing tools to enhance your video

Cons

  • Some features are only available on the Windows version

How to Cut Video for YouTube on Mac Using PowerDirector Essential

If you want to learn how to easily cut MP4 files using PowerDirector on a Mac computer, follow the steps below.

  • Step 1: You have to download PowerDirector software on your Mac and install it. After installation, launch the software, and you’re ready to begin the cutting process.
  • Step 2: Now, import the video into PowerDirector by clicking ‘import media file’ and choosing the ideal video file from your media library.

mp4-cutter

  • Step 3: Add the video to your timeline and hover over the right or left edge of the video track. This would make an adjustment arrow appear on both sides of the video file.

mp4-cutter

  • Step 4: Drag the arrows to the point you would like to cut and choose the ‘scissors’ button.

mp4-cutter

  • Step 5: After cutting, go to the ‘produce’ tab and choose ‘online’ if you want to upload a video directly to YouTube. You can also choose to save to your Mac. Choose the output format and location and click ‘start’ to save your newly cut video.

iMovie

mp4-cutter

Supported System: Mac

iMovie is a free MP4 cutter that’s built into Mac. Therefore, there’s no need to carry out downloads or installation to utilize this editing software. Although it only offers basic editing features, it is excellent if you only want to cut MP4 video files. iMovie is great for beginners as it features a user-friendly interface that’s easy to navigate.

It is the best option for YouTubers because it allows you to crop, trim and arrange video clips in just a few minutes. Additionally, you can add visual effects to your video while also editing the audio file to enhance your video. It also allows you to link your YouTube account to share directly. Therefore, if you’re looking for an MP4 cutter to carry out quick trimming on your videos, iMovie is amongst the best free MP4 cutters.

Pros

  • Easy to use and ideal for beginners
  • It supports major video formats and allows you to change the output format
  • Allows you to store videos in iCloud or share them directly to YouTube
  • Free on Mac device
  • It offers essential editing tools to enhance your video

Cons

  • Editing features are limited

Steps to Cut MP4 Video for YouTube on Mac Using iMovie

This section will explain how you can cut a clip in iMovie within a few minutes. Below are the easy steps you have to follow.

  • Step 1: Launch iMovie on Mac and choose ‘import file’ to select the video you want to cut.
  • Step 2: To enter full-editing windows, double-click the project. At the end of the video editor, you’ll see the video editor.

mp4-cutter

  • Step 3: Drag the playhead to the position you would like to cut from, and then click on it. Do this for both sides of the video.

mp4-cutter

  • Step 4: Now, click ‘modify’ and choose the ‘split clip’ option to cut the selected part out.

mp4-cutter

You can delete the rest of the video by selecting it and hitting ‘delete’ on your keyboard.

mp4-cutter

  • Step 5: Finally, save your newly cut video or export it to YouTube directly by clicking ‘export’ under the ‘file’ section.

OpenShot

mp4-cutter

Supported System: Windows, Mac, and Linux

OpenShot is another free, open-source MP4 cutter that you can easily use on your Mac device. It offers an intuitive interface that makes it easy to drag videos to the interface. Apart from cutting videos, other features are available like scaling, resizing, rotation, trimming, and many more. This YouTube video cutter also provides hundreds of transitions and effects to enhance your YouTube video and make it stand out amongst other Youtube videos. However, this video cutter is only an excellent choice for beginners because it lacks many advanced features.

Pros

  • It is easy to use and ideal for beginners
  • It offers a sleek interface for easy navigation
  • Offers basic editing features
  • Versatile and a cross-platform MP4 cutter

Cons

  • No advanced features
  • It crashes easily

Steps to Cut MP4 for YouTube on Mac Using OpenShot

OpenShot is relatively easy to use and only requires a few steps to cut your MP4 file and upload it to YouTube. Below are the easy steps to follow to cut MP4 for YouTube on Openshot.

  • Step 1: First, download the MP4 cutter on your Mac and install it to begin.
  • Step 2: Afterward, launch the app and add the video to cut by clicking’ import.’ Alternatively, you can simply drag the video into the app to begin.
  • Step 3: Once you get the video on the timeline, drag the red line on both sides of the video to the position you want the video to start and begin.

mp4-cutter

  • Step 4: Right-click on the marker and choose what you want to keep. Next, isolate the fragments from the clip you would like to keep.
  • Step 5: Click the fragment you want to delete and press delete on your keyboard. You have to remove the fragments manually until your preferred result remains.
  • Step 6: Choose ‘export video’ from the File tab to save your MP4 file. You can change the output format or save it as an MP4.

mp4-cutter

  • Step 7: you can also share videos to your YouTube account; you have to link the YouTube account first.

More Paid MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Most times, free MP4 cutters offer limited features to enhance your YouTube video. However, there are paid MP4 cutters that will efficiently cut your MP4 files and provide advanced editing tools.

Adobe Premiere Pro

mp4-cutter

Supported System: Mac and Windows

Advanced editing software that supports different file types, including MP4, is Adobe Premier Pro. This MP4 cutter allows you to quickly trim, split, and cut your MP4. Its intuitive and fast-responding interface ensures that your video is ready within a few minutes. Beyond cutting, there are several other advanced editing features that the editing software offers you. Some include filters, chroma-key, VR editing, color adjustment, and audio editing tools to take your YouTube video to the next level.

Adobe Premiere Pro is not the best option for beginners because of its steep learning curve. However, if you have ample experience with video editing tools and want to professionally cut and edit your YouTube video, this paid MP4 cutter is worth the cost and effort. ‘

Pros

  • Advanced video editing features
  • Intuitive user interface
  • Responsive speed
  • Ideal for professional editing

Cons

  • Steep learning curve
  • Quite pricey

Step to Cut MP4 for YouTube on Mac Using Adobe Premiere Pro

Although Adobe Premiere Pro has an interface that’s quite intimidating to non-professionals, the steps below help simplify cutting your MP4 files for YouTube.

  • Firstly, download Adobe Premiere Pro on your Mac and install it.
  • After installation, launch the app and select ‘new project’ on the homepage. It will require you to name the new project and choose where you want to save it. Afterward, click ‘ok’ to begin.

mp4-cutter

  • Next, go to ‘file’ and select ‘import from media’ to import the MP4 file you would like to cut. Alternatively, you can simply drag the file to the timeline.

mp4-cutter

  • Next, pick the ripple edit tool and go to the beginning of the video. Drag the handle with the arrow to your desired point. Repeat this at the end of the video.

mp4-cutter

  • Finally, press Q to cut the MP4 clip to the left of the blade. Next, press W to cut the clip to the right.

mp4-cutter

  • Now you can save your file to your preferred file location.

Movavi Video Editor

mp4-cutter

Supported System: Mac and Windows

This is an efficient MP4 cutter that helps you remove unnecessary scenes from your YouTube videos. The timeline offers you markers that allow you easily locate the start and end scene of the video you would like to remove. Apart from cutting videos, this tool provides several premium features you can use to make your video look professional. Movavi offers a free trial you can use to determine if this editor is the best option for you. However, it comes with a Movavi watermark that you can only eliminate with the paid option.

Movavi Video Editor can add transitions, music tracks, chroma-key effects, special effects, and many more exciting features to ensure a top-quality result. Furthermore, its intuitive interface makes it relatively easy for beginners and professionals to use. Therefore, you don’t have to worry about a stiff learning curve. With Movavi, you can also change the output format to switch from MP4 to another commonly supported format.

Pros

  • Simple and easy to use
  • Supports various input and output formats
  • Provides YouTubers with basic and advanced features
  • Ideal for beginners and professionals

Cons

  • Video rendering is slow for large files
  • The trial version comes with a Movavi watermark

Steps to Cut MP4 for YouTube on Mac Using Movavi Video Editor

For cutting your video on Mac using Movavi video editor, you can follow the steps outlined below.

  • First, download and install Movavi Video Editor on your Mac.
  • After installing Movavi, launch the editor and click the ‘add files’ button to add your MP4 file.

mp4-cutter

  • Once the file shows up in the media bin, drag it to the timeline to start editing your video.
  • To cut your MP4 video, move the red marker at the beginning of the video to where you would like to cut. Repeat this process at the end of the video by moving to where you prefer your video to end.
  • Next, click the split button to cut this clip from the rest of the video.

mp4-cutter

  • Now, select the fragments you don’t want and hit the delete button to remove them immediately.

mp4-cutter

  • You can also add several filters to your video if you would like to enhance your video.
  • You can now save your video by hitting the ‘export’ button. You can choose different formats and video quality for your newly cut video. Select the folder to save to and click the ‘save’ button.

mp4-cutter

Davinci Resolve

mp4-cutter

Supported System: Windows and Mac

Davinci Resolve is a favorite for YouTubers who want their videos to look like Hollywood videos. However, this MP4 cutter is aimed at the professional market and supports different input and output formats for your video. Davinci Resolve offers you a variety of professional features and also supports 8k videos. In addition, it provides advanced video cutting features to ensure your video looks excellent even after cutting. You can also combine video clips after cutting without it looking unprofessional.

Although this video cutter software isn’t the best option for beginners, professional editors are sure to be satisfied with the features this editor offers. It also allows you to export directly to various social media platforms, including YouTube, to save space and time.

Pros

  • Basic and advanced editing tools
  • Fast rendering of videos
  • Supports major video formats and video resolutions
  • It offers several special effects to make your video more engaging

Cons

  • Not the right option for amateurs

Steps to Cut MP4 for YouTube on Mac Using Davinci Resolve

Cutting your MP4 file on Davinci Resolve is relatively easy. The cut tool helps you cut your YouTube video within seconds. Simply follow the steps outlined below.

  • First, download and install the Davinci Resolve on your Mac. After installation, launch the MP4 cutter to begin.
  • Next, create a new timeline and choose the ‘edit’ mode to begin.

mp4-cutter

  • Import your video by pressing ‘Command+I’ on your keyboard. Alternatively, you can simply drag the video on the timeline.
  • Now, select the cut tool and drag the marker from the beginning to where you would like to cut. Repeat this process at the end of the video.
  • Afterward, click the blade button to cut your file to your desired size.

mp4-cutter

  • You can now save your file by hitting the ‘export’ button and choosing your preferred file location.

Which Should I Choose, Free or Paid MP4 Cutter?

You need to consider several factors when you’re choosing the right MP4 cutter. First, you have to consider the type of video you would be editing. For YouTube, you need an MP4 cutter that also offers several video editing features you can use to enhance your video. There’s also a need to consider the available formats and quality you can export in and if the MP4 cutter allows you to add visual effects to make your video stand out on YouTube.

Another factor to consider when choosing between a paid or free MP4 cutter for YouTubers on Mac is your experience level. Are you a professional, or you’re looking for some basic app to simply cut your video? Some paid options take you step-by-step through the process of cutting your MP4 file. This type of MP4 cutter helps you advance your skill. This feature is essential because the more you know, the more you’re willing to learn.

Note that most free MP4 cutters offer limited features. Alternatively, some paid MP4 cutters are only suitable for professionals or have a steep subscription to consider. Consider your budget and if any of the editors offer you the tools you need while being affordable. You need to carefully consider if a free tool is what you’re looking for or if you don’t mind paying for more functionality.

FAQs about cutting MP4 video

  • What tools should I look for in an MP4 cutter? You should look for basic cutting tools like trimming, slicing and joining. However, you also want an MP4 cutter that offers several editing features to enhance your YouTube video.
  • What do most YouTubers use in cutting their videos? From our experience, most YouTubers use the MP4 cutters provided below. You need to note that some are free while some are paid. Simply pick the cutter that fits your needs.
  • How can I improve my video cutting and editing skills? You need a lot of practice to learn how to cut and edit videos professionally. It’s also vital to pick software that allows you to develop your editing and cutting skills with time.
  • What is the best video cutting and editing software for YouTube novices? If you’re a novice on YouTube, you can start with any basic MP4 cutter on your device. However, we recommend Wondershare Filmora if you want to develop your cutting and editing skills.

Final Thoughts

Cutting MP4 for your YouTube content is a part of becoming a professional YouTuber. When looking for an MP4 cutter that’s reliable and versatile, the goal is to get the job done without any issue. We’ve reviewed the best MP4 cutters for YouTubers on Mac in this guide. You can choose between free or paid software, depending on your needs. However, the best MP4 cutter for YouTubers on Mac is Wondershare Filmore because it is ideal for beginners and professionals. It also offers you a variety of editing features at an affordable cost.

YouTubers upload over 300 hours of video content to the platform every second. These videos cut across every niche and topic. There’s scarcely a topic you’re looking for that you won’t find a video or two discussing on YouTube. So as a YouTuber, you have to find ways to keep up and stand out from the crowd. You’ll need engaging videos that will hold your target audience’s attention so much that they will subscribe for more.

However, if the video is too long or your car doesn’t hit the right frame, it will disengage your audience. Additionally, you want a video seamlessly woven together to form a polished video. This makes MP4 cutting an essential part of the YouTube video creation process. There’s no need to purchase pricey editing equipment anymore; you can simply cut your MP4 videos from the comfort of your home. This article explores the best MP4 cutters for YouTubers on Mac; let’s take a look.

Best MP4 Cutter for YouTubers on Mac - Filmroa Video Editor

mp4-cutter

Supported System: Mac and Windows

Filmora Video Editor makes it relatively easy to cut and edit your videos like a professional. This MP4 cutter is a great option, even if you don’t have video editing skills. It offers an intuitive user interface that makes it an excellent choice for experts and novices. It also provides you with the crucial editing tools to create amazing YouTube videos after cutting your MP4 video files. With this editing tool, you’re sure to produce videos your subscribers enjoy.

With Filmora, you can add effects, color grades, and texts to your videos. There’s also a library filled with royalty-free audio you can explore. After cutting your MP4, you can use templates from this MP4 cutter to create an intro for your YouTube videos. Filmora has many features that will save you a lot of time, and using it to cut MP4 is relatively easy.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Pros

  • It offers an intuitive user interface
  • There are several effects and overlays to utilize
  • Fast rendering of videos
  • Offers varying output formats
  • Ideal for beginners and experts

Cons

  • No DVD Menu

Steps to Cut MP4 Video for YouTubers on Mac Using Filmora

Cutting videos on Filmora is relatively easy. You have to first download and install Filmora on your device. Below are the steps to cut MP4 videos to your preference using Wondershare Filmora.

Step 1: Import MP4 Files

There are two ways you can add MP4 files to this MP4 cutter. You can either click the ‘import’ button and choose the file from your media library or drag the mp4 file to your album. After dragging to the album, drag from the album to the timeline.

mp4-cutter

Step 2: Cut MP4 Files

mp4-cutter

After importing your file, you’re ready to cut. First, simply move the indicator to the ideal position you want by dragging the top of the indicator and slider bar. Then, click the scissor button to cut once you move to your preferred time.

You can also delete any part of the MP4 file you don’t want by hitting the ‘delete’ option. If you cut various clips out of the MP4 file, you can rearrange them with the ‘drag and drop tool.

Step 3: Save and Share Cut MP4 File

mp4-cutter

Now, you can save your newly cut video file by clicking the ‘file’ button at the left corner of the Filmora software and selecting ‘save as’ from the options. The output window will appear, and you can choose the format and if you want to share directly to YouTube. Pick the option that meets your need, and you’re good to go.

More Free MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Although Wondershare Filmora is the best video cutter for YouTubers on Mac, there are free MP4 cutters you can utilize to cut your videos from the comfort of your home easily. Below, we’ve reviewed the top three options you should consider.

PowerDirector Essential

mp4-cutter

Supported System: Windows and Mac

If you’re looking for a free MP4 video cutter that ensures fast processing of videos, you should try PowerDirector Essential. This MP4 cutter allows you easily cut your YouTube videos irrespective of your experience level. You’ll be able to cut and edit your YouTube videos within a couple of minutes. In addition, PowerDirector Essential is versatile and allows you to either use the storyboard mode or timeline editor for your cutting needs.

Apart from splitting and cutting tools, you can also explore its library of stylized transitions if you want to significantly upgrade the appearance of your YouTube video professionally. YouTubers want a video cutter that offers video editing features to create your visual effects. This MP4 cutter is excellent for beginners because of its intuitive interface that you can master in minutes. You can also ensure your video has amazing audio and clear video before sharing it on YouTube. If you want high-quality, Hollywood-style videos, this is the best free MP4 cutter to achieve that.

Pros

  • It supports several input and output video formats
  • Easy cutting and exporting process
  • Intuitive and user-friendly interface
  • Ideal for beginners
  • It offers various video editing tools to enhance your video

Cons

  • Some features are only available on the Windows version

How to Cut Video for YouTube on Mac Using PowerDirector Essential

If you want to learn how to easily cut MP4 files using PowerDirector on a Mac computer, follow the steps below.

  • Step 1: You have to download PowerDirector software on your Mac and install it. After installation, launch the software, and you’re ready to begin the cutting process.
  • Step 2: Now, import the video into PowerDirector by clicking ‘import media file’ and choosing the ideal video file from your media library.

mp4-cutter

  • Step 3: Add the video to your timeline and hover over the right or left edge of the video track. This would make an adjustment arrow appear on both sides of the video file.

mp4-cutter

  • Step 4: Drag the arrows to the point you would like to cut and choose the ‘scissors’ button.

mp4-cutter

  • Step 5: After cutting, go to the ‘produce’ tab and choose ‘online’ if you want to upload a video directly to YouTube. You can also choose to save to your Mac. Choose the output format and location and click ‘start’ to save your newly cut video.

iMovie

mp4-cutter

Supported System: Mac

iMovie is a free MP4 cutter that’s built into Mac. Therefore, there’s no need to carry out downloads or installation to utilize this editing software. Although it only offers basic editing features, it is excellent if you only want to cut MP4 video files. iMovie is great for beginners as it features a user-friendly interface that’s easy to navigate.

It is the best option for YouTubers because it allows you to crop, trim and arrange video clips in just a few minutes. Additionally, you can add visual effects to your video while also editing the audio file to enhance your video. It also allows you to link your YouTube account to share directly. Therefore, if you’re looking for an MP4 cutter to carry out quick trimming on your videos, iMovie is amongst the best free MP4 cutters.

Pros

  • Easy to use and ideal for beginners
  • It supports major video formats and allows you to change the output format
  • Allows you to store videos in iCloud or share them directly to YouTube
  • Free on Mac device
  • It offers essential editing tools to enhance your video

Cons

  • Editing features are limited

Steps to Cut MP4 Video for YouTube on Mac Using iMovie

This section will explain how you can cut a clip in iMovie within a few minutes. Below are the easy steps you have to follow.

  • Step 1: Launch iMovie on Mac and choose ‘import file’ to select the video you want to cut.
  • Step 2: To enter full-editing windows, double-click the project. At the end of the video editor, you’ll see the video editor.

mp4-cutter

  • Step 3: Drag the playhead to the position you would like to cut from, and then click on it. Do this for both sides of the video.

mp4-cutter

  • Step 4: Now, click ‘modify’ and choose the ‘split clip’ option to cut the selected part out.

mp4-cutter

You can delete the rest of the video by selecting it and hitting ‘delete’ on your keyboard.

mp4-cutter

  • Step 5: Finally, save your newly cut video or export it to YouTube directly by clicking ‘export’ under the ‘file’ section.

OpenShot

mp4-cutter

Supported System: Windows, Mac, and Linux

OpenShot is another free, open-source MP4 cutter that you can easily use on your Mac device. It offers an intuitive interface that makes it easy to drag videos to the interface. Apart from cutting videos, other features are available like scaling, resizing, rotation, trimming, and many more. This YouTube video cutter also provides hundreds of transitions and effects to enhance your YouTube video and make it stand out amongst other Youtube videos. However, this video cutter is only an excellent choice for beginners because it lacks many advanced features.

Pros

  • It is easy to use and ideal for beginners
  • It offers a sleek interface for easy navigation
  • Offers basic editing features
  • Versatile and a cross-platform MP4 cutter

Cons

  • No advanced features
  • It crashes easily

Steps to Cut MP4 for YouTube on Mac Using OpenShot

OpenShot is relatively easy to use and only requires a few steps to cut your MP4 file and upload it to YouTube. Below are the easy steps to follow to cut MP4 for YouTube on Openshot.

  • Step 1: First, download the MP4 cutter on your Mac and install it to begin.
  • Step 2: Afterward, launch the app and add the video to cut by clicking’ import.’ Alternatively, you can simply drag the video into the app to begin.
  • Step 3: Once you get the video on the timeline, drag the red line on both sides of the video to the position you want the video to start and begin.

mp4-cutter

  • Step 4: Right-click on the marker and choose what you want to keep. Next, isolate the fragments from the clip you would like to keep.
  • Step 5: Click the fragment you want to delete and press delete on your keyboard. You have to remove the fragments manually until your preferred result remains.
  • Step 6: Choose ‘export video’ from the File tab to save your MP4 file. You can change the output format or save it as an MP4.

mp4-cutter

  • Step 7: you can also share videos to your YouTube account; you have to link the YouTube account first.

More Paid MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Most times, free MP4 cutters offer limited features to enhance your YouTube video. However, there are paid MP4 cutters that will efficiently cut your MP4 files and provide advanced editing tools.

Adobe Premiere Pro

mp4-cutter

Supported System: Mac and Windows

Advanced editing software that supports different file types, including MP4, is Adobe Premier Pro. This MP4 cutter allows you to quickly trim, split, and cut your MP4. Its intuitive and fast-responding interface ensures that your video is ready within a few minutes. Beyond cutting, there are several other advanced editing features that the editing software offers you. Some include filters, chroma-key, VR editing, color adjustment, and audio editing tools to take your YouTube video to the next level.

Adobe Premiere Pro is not the best option for beginners because of its steep learning curve. However, if you have ample experience with video editing tools and want to professionally cut and edit your YouTube video, this paid MP4 cutter is worth the cost and effort. ‘

Pros

  • Advanced video editing features
  • Intuitive user interface
  • Responsive speed
  • Ideal for professional editing

Cons

  • Steep learning curve
  • Quite pricey

Step to Cut MP4 for YouTube on Mac Using Adobe Premiere Pro

Although Adobe Premiere Pro has an interface that’s quite intimidating to non-professionals, the steps below help simplify cutting your MP4 files for YouTube.

  • Firstly, download Adobe Premiere Pro on your Mac and install it.
  • After installation, launch the app and select ‘new project’ on the homepage. It will require you to name the new project and choose where you want to save it. Afterward, click ‘ok’ to begin.

mp4-cutter

  • Next, go to ‘file’ and select ‘import from media’ to import the MP4 file you would like to cut. Alternatively, you can simply drag the file to the timeline.

mp4-cutter

  • Next, pick the ripple edit tool and go to the beginning of the video. Drag the handle with the arrow to your desired point. Repeat this at the end of the video.

mp4-cutter

  • Finally, press Q to cut the MP4 clip to the left of the blade. Next, press W to cut the clip to the right.

mp4-cutter

  • Now you can save your file to your preferred file location.

Movavi Video Editor

mp4-cutter

Supported System: Mac and Windows

This is an efficient MP4 cutter that helps you remove unnecessary scenes from your YouTube videos. The timeline offers you markers that allow you easily locate the start and end scene of the video you would like to remove. Apart from cutting videos, this tool provides several premium features you can use to make your video look professional. Movavi offers a free trial you can use to determine if this editor is the best option for you. However, it comes with a Movavi watermark that you can only eliminate with the paid option.

Movavi Video Editor can add transitions, music tracks, chroma-key effects, special effects, and many more exciting features to ensure a top-quality result. Furthermore, its intuitive interface makes it relatively easy for beginners and professionals to use. Therefore, you don’t have to worry about a stiff learning curve. With Movavi, you can also change the output format to switch from MP4 to another commonly supported format.

Pros

  • Simple and easy to use
  • Supports various input and output formats
  • Provides YouTubers with basic and advanced features
  • Ideal for beginners and professionals

Cons

  • Video rendering is slow for large files
  • The trial version comes with a Movavi watermark

Steps to Cut MP4 for YouTube on Mac Using Movavi Video Editor

For cutting your video on Mac using Movavi video editor, you can follow the steps outlined below.

  • First, download and install Movavi Video Editor on your Mac.
  • After installing Movavi, launch the editor and click the ‘add files’ button to add your MP4 file.

mp4-cutter

  • Once the file shows up in the media bin, drag it to the timeline to start editing your video.
  • To cut your MP4 video, move the red marker at the beginning of the video to where you would like to cut. Repeat this process at the end of the video by moving to where you prefer your video to end.
  • Next, click the split button to cut this clip from the rest of the video.

mp4-cutter

  • Now, select the fragments you don’t want and hit the delete button to remove them immediately.

mp4-cutter

  • You can also add several filters to your video if you would like to enhance your video.
  • You can now save your video by hitting the ‘export’ button. You can choose different formats and video quality for your newly cut video. Select the folder to save to and click the ‘save’ button.

mp4-cutter

Davinci Resolve

mp4-cutter

Supported System: Windows and Mac

Davinci Resolve is a favorite for YouTubers who want their videos to look like Hollywood videos. However, this MP4 cutter is aimed at the professional market and supports different input and output formats for your video. Davinci Resolve offers you a variety of professional features and also supports 8k videos. In addition, it provides advanced video cutting features to ensure your video looks excellent even after cutting. You can also combine video clips after cutting without it looking unprofessional.

Although this video cutter software isn’t the best option for beginners, professional editors are sure to be satisfied with the features this editor offers. It also allows you to export directly to various social media platforms, including YouTube, to save space and time.

Pros

  • Basic and advanced editing tools
  • Fast rendering of videos
  • Supports major video formats and video resolutions
  • It offers several special effects to make your video more engaging

Cons

  • Not the right option for amateurs

Steps to Cut MP4 for YouTube on Mac Using Davinci Resolve

Cutting your MP4 file on Davinci Resolve is relatively easy. The cut tool helps you cut your YouTube video within seconds. Simply follow the steps outlined below.

  • First, download and install the Davinci Resolve on your Mac. After installation, launch the MP4 cutter to begin.
  • Next, create a new timeline and choose the ‘edit’ mode to begin.

mp4-cutter

  • Import your video by pressing ‘Command+I’ on your keyboard. Alternatively, you can simply drag the video on the timeline.
  • Now, select the cut tool and drag the marker from the beginning to where you would like to cut. Repeat this process at the end of the video.
  • Afterward, click the blade button to cut your file to your desired size.

mp4-cutter

  • You can now save your file by hitting the ‘export’ button and choosing your preferred file location.

Which Should I Choose, Free or Paid MP4 Cutter?

You need to consider several factors when you’re choosing the right MP4 cutter. First, you have to consider the type of video you would be editing. For YouTube, you need an MP4 cutter that also offers several video editing features you can use to enhance your video. There’s also a need to consider the available formats and quality you can export in and if the MP4 cutter allows you to add visual effects to make your video stand out on YouTube.

Another factor to consider when choosing between a paid or free MP4 cutter for YouTubers on Mac is your experience level. Are you a professional, or you’re looking for some basic app to simply cut your video? Some paid options take you step-by-step through the process of cutting your MP4 file. This type of MP4 cutter helps you advance your skill. This feature is essential because the more you know, the more you’re willing to learn.

Note that most free MP4 cutters offer limited features. Alternatively, some paid MP4 cutters are only suitable for professionals or have a steep subscription to consider. Consider your budget and if any of the editors offer you the tools you need while being affordable. You need to carefully consider if a free tool is what you’re looking for or if you don’t mind paying for more functionality.

FAQs about cutting MP4 video

  • What tools should I look for in an MP4 cutter? You should look for basic cutting tools like trimming, slicing and joining. However, you also want an MP4 cutter that offers several editing features to enhance your YouTube video.
  • What do most YouTubers use in cutting their videos? From our experience, most YouTubers use the MP4 cutters provided below. You need to note that some are free while some are paid. Simply pick the cutter that fits your needs.
  • How can I improve my video cutting and editing skills? You need a lot of practice to learn how to cut and edit videos professionally. It’s also vital to pick software that allows you to develop your editing and cutting skills with time.
  • What is the best video cutting and editing software for YouTube novices? If you’re a novice on YouTube, you can start with any basic MP4 cutter on your device. However, we recommend Wondershare Filmora if you want to develop your cutting and editing skills.

Final Thoughts

Cutting MP4 for your YouTube content is a part of becoming a professional YouTuber. When looking for an MP4 cutter that’s reliable and versatile, the goal is to get the job done without any issue. We’ve reviewed the best MP4 cutters for YouTubers on Mac in this guide. You can choose between free or paid software, depending on your needs. However, the best MP4 cutter for YouTubers on Mac is Wondershare Filmore because it is ideal for beginners and professionals. It also offers you a variety of editing features at an affordable cost.

YouTubers upload over 300 hours of video content to the platform every second. These videos cut across every niche and topic. There’s scarcely a topic you’re looking for that you won’t find a video or two discussing on YouTube. So as a YouTuber, you have to find ways to keep up and stand out from the crowd. You’ll need engaging videos that will hold your target audience’s attention so much that they will subscribe for more.

However, if the video is too long or your car doesn’t hit the right frame, it will disengage your audience. Additionally, you want a video seamlessly woven together to form a polished video. This makes MP4 cutting an essential part of the YouTube video creation process. There’s no need to purchase pricey editing equipment anymore; you can simply cut your MP4 videos from the comfort of your home. This article explores the best MP4 cutters for YouTubers on Mac; let’s take a look.

Best MP4 Cutter for YouTubers on Mac - Filmroa Video Editor

mp4-cutter

Supported System: Mac and Windows

Filmora Video Editor makes it relatively easy to cut and edit your videos like a professional. This MP4 cutter is a great option, even if you don’t have video editing skills. It offers an intuitive user interface that makes it an excellent choice for experts and novices. It also provides you with the crucial editing tools to create amazing YouTube videos after cutting your MP4 video files. With this editing tool, you’re sure to produce videos your subscribers enjoy.

With Filmora, you can add effects, color grades, and texts to your videos. There’s also a library filled with royalty-free audio you can explore. After cutting your MP4, you can use templates from this MP4 cutter to create an intro for your YouTube videos. Filmora has many features that will save you a lot of time, and using it to cut MP4 is relatively easy.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Pros

  • It offers an intuitive user interface
  • There are several effects and overlays to utilize
  • Fast rendering of videos
  • Offers varying output formats
  • Ideal for beginners and experts

Cons

  • No DVD Menu

Steps to Cut MP4 Video for YouTubers on Mac Using Filmora

Cutting videos on Filmora is relatively easy. You have to first download and install Filmora on your device. Below are the steps to cut MP4 videos to your preference using Wondershare Filmora.

Step 1: Import MP4 Files

There are two ways you can add MP4 files to this MP4 cutter. You can either click the ‘import’ button and choose the file from your media library or drag the mp4 file to your album. After dragging to the album, drag from the album to the timeline.

mp4-cutter

Step 2: Cut MP4 Files

mp4-cutter

After importing your file, you’re ready to cut. First, simply move the indicator to the ideal position you want by dragging the top of the indicator and slider bar. Then, click the scissor button to cut once you move to your preferred time.

You can also delete any part of the MP4 file you don’t want by hitting the ‘delete’ option. If you cut various clips out of the MP4 file, you can rearrange them with the ‘drag and drop tool.

Step 3: Save and Share Cut MP4 File

mp4-cutter

Now, you can save your newly cut video file by clicking the ‘file’ button at the left corner of the Filmora software and selecting ‘save as’ from the options. The output window will appear, and you can choose the format and if you want to share directly to YouTube. Pick the option that meets your need, and you’re good to go.

More Free MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Although Wondershare Filmora is the best video cutter for YouTubers on Mac, there are free MP4 cutters you can utilize to cut your videos from the comfort of your home easily. Below, we’ve reviewed the top three options you should consider.

PowerDirector Essential

mp4-cutter

Supported System: Windows and Mac

If you’re looking for a free MP4 video cutter that ensures fast processing of videos, you should try PowerDirector Essential. This MP4 cutter allows you easily cut your YouTube videos irrespective of your experience level. You’ll be able to cut and edit your YouTube videos within a couple of minutes. In addition, PowerDirector Essential is versatile and allows you to either use the storyboard mode or timeline editor for your cutting needs.

Apart from splitting and cutting tools, you can also explore its library of stylized transitions if you want to significantly upgrade the appearance of your YouTube video professionally. YouTubers want a video cutter that offers video editing features to create your visual effects. This MP4 cutter is excellent for beginners because of its intuitive interface that you can master in minutes. You can also ensure your video has amazing audio and clear video before sharing it on YouTube. If you want high-quality, Hollywood-style videos, this is the best free MP4 cutter to achieve that.

Pros

  • It supports several input and output video formats
  • Easy cutting and exporting process
  • Intuitive and user-friendly interface
  • Ideal for beginners
  • It offers various video editing tools to enhance your video

Cons

  • Some features are only available on the Windows version

How to Cut Video for YouTube on Mac Using PowerDirector Essential

If you want to learn how to easily cut MP4 files using PowerDirector on a Mac computer, follow the steps below.

  • Step 1: You have to download PowerDirector software on your Mac and install it. After installation, launch the software, and you’re ready to begin the cutting process.
  • Step 2: Now, import the video into PowerDirector by clicking ‘import media file’ and choosing the ideal video file from your media library.

mp4-cutter

  • Step 3: Add the video to your timeline and hover over the right or left edge of the video track. This would make an adjustment arrow appear on both sides of the video file.

mp4-cutter

  • Step 4: Drag the arrows to the point you would like to cut and choose the ‘scissors’ button.

mp4-cutter

  • Step 5: After cutting, go to the ‘produce’ tab and choose ‘online’ if you want to upload a video directly to YouTube. You can also choose to save to your Mac. Choose the output format and location and click ‘start’ to save your newly cut video.

iMovie

mp4-cutter

Supported System: Mac

iMovie is a free MP4 cutter that’s built into Mac. Therefore, there’s no need to carry out downloads or installation to utilize this editing software. Although it only offers basic editing features, it is excellent if you only want to cut MP4 video files. iMovie is great for beginners as it features a user-friendly interface that’s easy to navigate.

It is the best option for YouTubers because it allows you to crop, trim and arrange video clips in just a few minutes. Additionally, you can add visual effects to your video while also editing the audio file to enhance your video. It also allows you to link your YouTube account to share directly. Therefore, if you’re looking for an MP4 cutter to carry out quick trimming on your videos, iMovie is amongst the best free MP4 cutters.

Pros

  • Easy to use and ideal for beginners
  • It supports major video formats and allows you to change the output format
  • Allows you to store videos in iCloud or share them directly to YouTube
  • Free on Mac device
  • It offers essential editing tools to enhance your video

Cons

  • Editing features are limited

Steps to Cut MP4 Video for YouTube on Mac Using iMovie

This section will explain how you can cut a clip in iMovie within a few minutes. Below are the easy steps you have to follow.

  • Step 1: Launch iMovie on Mac and choose ‘import file’ to select the video you want to cut.
  • Step 2: To enter full-editing windows, double-click the project. At the end of the video editor, you’ll see the video editor.

mp4-cutter

  • Step 3: Drag the playhead to the position you would like to cut from, and then click on it. Do this for both sides of the video.

mp4-cutter

  • Step 4: Now, click ‘modify’ and choose the ‘split clip’ option to cut the selected part out.

mp4-cutter

You can delete the rest of the video by selecting it and hitting ‘delete’ on your keyboard.

mp4-cutter

  • Step 5: Finally, save your newly cut video or export it to YouTube directly by clicking ‘export’ under the ‘file’ section.

OpenShot

mp4-cutter

Supported System: Windows, Mac, and Linux

OpenShot is another free, open-source MP4 cutter that you can easily use on your Mac device. It offers an intuitive interface that makes it easy to drag videos to the interface. Apart from cutting videos, other features are available like scaling, resizing, rotation, trimming, and many more. This YouTube video cutter also provides hundreds of transitions and effects to enhance your YouTube video and make it stand out amongst other Youtube videos. However, this video cutter is only an excellent choice for beginners because it lacks many advanced features.

Pros

  • It is easy to use and ideal for beginners
  • It offers a sleek interface for easy navigation
  • Offers basic editing features
  • Versatile and a cross-platform MP4 cutter

Cons

  • No advanced features
  • It crashes easily

Steps to Cut MP4 for YouTube on Mac Using OpenShot

OpenShot is relatively easy to use and only requires a few steps to cut your MP4 file and upload it to YouTube. Below are the easy steps to follow to cut MP4 for YouTube on Openshot.

  • Step 1: First, download the MP4 cutter on your Mac and install it to begin.
  • Step 2: Afterward, launch the app and add the video to cut by clicking’ import.’ Alternatively, you can simply drag the video into the app to begin.
  • Step 3: Once you get the video on the timeline, drag the red line on both sides of the video to the position you want the video to start and begin.

mp4-cutter

  • Step 4: Right-click on the marker and choose what you want to keep. Next, isolate the fragments from the clip you would like to keep.
  • Step 5: Click the fragment you want to delete and press delete on your keyboard. You have to remove the fragments manually until your preferred result remains.
  • Step 6: Choose ‘export video’ from the File tab to save your MP4 file. You can change the output format or save it as an MP4.

mp4-cutter

  • Step 7: you can also share videos to your YouTube account; you have to link the YouTube account first.

More Paid MP4 Cutter for YouTubers on Mac to Cut MP4 Videos

Most times, free MP4 cutters offer limited features to enhance your YouTube video. However, there are paid MP4 cutters that will efficiently cut your MP4 files and provide advanced editing tools.

Adobe Premiere Pro

mp4-cutter

Supported System: Mac and Windows

Advanced editing software that supports different file types, including MP4, is Adobe Premier Pro. This MP4 cutter allows you to quickly trim, split, and cut your MP4. Its intuitive and fast-responding interface ensures that your video is ready within a few minutes. Beyond cutting, there are several other advanced editing features that the editing software offers you. Some include filters, chroma-key, VR editing, color adjustment, and audio editing tools to take your YouTube video to the next level.

Adobe Premiere Pro is not the best option for beginners because of its steep learning curve. However, if you have ample experience with video editing tools and want to professionally cut and edit your YouTube video, this paid MP4 cutter is worth the cost and effort. ‘

Pros

  • Advanced video editing features
  • Intuitive user interface
  • Responsive speed
  • Ideal for professional editing

Cons

  • Steep learning curve
  • Quite pricey

Step to Cut MP4 for YouTube on Mac Using Adobe Premiere Pro

Although Adobe Premiere Pro has an interface that’s quite intimidating to non-professionals, the steps below help simplify cutting your MP4 files for YouTube.

  • Firstly, download Adobe Premiere Pro on your Mac and install it.
  • After installation, launch the app and select ‘new project’ on the homepage. It will require you to name the new project and choose where you want to save it. Afterward, click ‘ok’ to begin.

mp4-cutter

  • Next, go to ‘file’ and select ‘import from media’ to import the MP4 file you would like to cut. Alternatively, you can simply drag the file to the timeline.

mp4-cutter

  • Next, pick the ripple edit tool and go to the beginning of the video. Drag the handle with the arrow to your desired point. Repeat this at the end of the video.

mp4-cutter

  • Finally, press Q to cut the MP4 clip to the left of the blade. Next, press W to cut the clip to the right.

mp4-cutter

  • Now you can save your file to your preferred file location.

Movavi Video Editor

mp4-cutter

Supported System: Mac and Windows

This is an efficient MP4 cutter that helps you remove unnecessary scenes from your YouTube videos. The timeline offers you markers that allow you easily locate the start and end scene of the video you would like to remove. Apart from cutting videos, this tool provides several premium features you can use to make your video look professional. Movavi offers a free trial you can use to determine if this editor is the best option for you. However, it comes with a Movavi watermark that you can only eliminate with the paid option.

Movavi Video Editor can add transitions, music tracks, chroma-key effects, special effects, and many more exciting features to ensure a top-quality result. Furthermore, its intuitive interface makes it relatively easy for beginners and professionals to use. Therefore, you don’t have to worry about a stiff learning curve. With Movavi, you can also change the output format to switch from MP4 to another commonly supported format.

Pros

  • Simple and easy to use
  • Supports various input and output formats
  • Provides YouTubers with basic and advanced features
  • Ideal for beginners and professionals

Cons

  • Video rendering is slow for large files
  • The trial version comes with a Movavi watermark

Steps to Cut MP4 for YouTube on Mac Using Movavi Video Editor

For cutting your video on Mac using Movavi video editor, you can follow the steps outlined below.

  • First, download and install Movavi Video Editor on your Mac.
  • After installing Movavi, launch the editor and click the ‘add files’ button to add your MP4 file.

mp4-cutter

  • Once the file shows up in the media bin, drag it to the timeline to start editing your video.
  • To cut your MP4 video, move the red marker at the beginning of the video to where you would like to cut. Repeat this process at the end of the video by moving to where you prefer your video to end.
  • Next, click the split button to cut this clip from the rest of the video.

mp4-cutter

  • Now, select the fragments you don’t want and hit the delete button to remove them immediately.

mp4-cutter

  • You can also add several filters to your video if you would like to enhance your video.
  • You can now save your video by hitting the ‘export’ button. You can choose different formats and video quality for your newly cut video. Select the folder to save to and click the ‘save’ button.

mp4-cutter

Davinci Resolve

mp4-cutter

Supported System: Windows and Mac

Davinci Resolve is a favorite for YouTubers who want their videos to look like Hollywood videos. However, this MP4 cutter is aimed at the professional market and supports different input and output formats for your video. Davinci Resolve offers you a variety of professional features and also supports 8k videos. In addition, it provides advanced video cutting features to ensure your video looks excellent even after cutting. You can also combine video clips after cutting without it looking unprofessional.

Although this video cutter software isn’t the best option for beginners, professional editors are sure to be satisfied with the features this editor offers. It also allows you to export directly to various social media platforms, including YouTube, to save space and time.

Pros

  • Basic and advanced editing tools
  • Fast rendering of videos
  • Supports major video formats and video resolutions
  • It offers several special effects to make your video more engaging

Cons

  • Not the right option for amateurs

Steps to Cut MP4 for YouTube on Mac Using Davinci Resolve

Cutting your MP4 file on Davinci Resolve is relatively easy. The cut tool helps you cut your YouTube video within seconds. Simply follow the steps outlined below.

  • First, download and install the Davinci Resolve on your Mac. After installation, launch the MP4 cutter to begin.
  • Next, create a new timeline and choose the ‘edit’ mode to begin.

mp4-cutter

  • Import your video by pressing ‘Command+I’ on your keyboard. Alternatively, you can simply drag the video on the timeline.
  • Now, select the cut tool and drag the marker from the beginning to where you would like to cut. Repeat this process at the end of the video.
  • Afterward, click the blade button to cut your file to your desired size.

mp4-cutter

  • You can now save your file by hitting the ‘export’ button and choosing your preferred file location.

Which Should I Choose, Free or Paid MP4 Cutter?

You need to consider several factors when you’re choosing the right MP4 cutter. First, you have to consider the type of video you would be editing. For YouTube, you need an MP4 cutter that also offers several video editing features you can use to enhance your video. There’s also a need to consider the available formats and quality you can export in and if the MP4 cutter allows you to add visual effects to make your video stand out on YouTube.

Another factor to consider when choosing between a paid or free MP4 cutter for YouTubers on Mac is your experience level. Are you a professional, or you’re looking for some basic app to simply cut your video? Some paid options take you step-by-step through the process of cutting your MP4 file. This type of MP4 cutter helps you advance your skill. This feature is essential because the more you know, the more you’re willing to learn.

Note that most free MP4 cutters offer limited features. Alternatively, some paid MP4 cutters are only suitable for professionals or have a steep subscription to consider. Consider your budget and if any of the editors offer you the tools you need while being affordable. You need to carefully consider if a free tool is what you’re looking for or if you don’t mind paying for more functionality.

FAQs about cutting MP4 video

  • What tools should I look for in an MP4 cutter? You should look for basic cutting tools like trimming, slicing and joining. However, you also want an MP4 cutter that offers several editing features to enhance your YouTube video.
  • What do most YouTubers use in cutting their videos? From our experience, most YouTubers use the MP4 cutters provided below. You need to note that some are free while some are paid. Simply pick the cutter that fits your needs.
  • How can I improve my video cutting and editing skills? You need a lot of practice to learn how to cut and edit videos professionally. It’s also vital to pick software that allows you to develop your editing and cutting skills with time.
  • What is the best video cutting and editing software for YouTube novices? If you’re a novice on YouTube, you can start with any basic MP4 cutter on your device. However, we recommend Wondershare Filmora if you want to develop your cutting and editing skills.

Final Thoughts

Cutting MP4 for your YouTube content is a part of becoming a professional YouTuber. When looking for an MP4 cutter that’s reliable and versatile, the goal is to get the job done without any issue. We’ve reviewed the best MP4 cutters for YouTubers on Mac in this guide. You can choose between free or paid software, depending on your needs. However, the best MP4 cutter for YouTubers on Mac is Wondershare Filmore because it is ideal for beginners and professionals. It also offers you a variety of editing features at an affordable cost.

How to Create Glowing Edge Effect in TikTok Dancing Video

Preparation

What you need to prepare:

  • A computer (Windows or macOS)
  • Your video materials.
  • Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

import video filmora

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

add effect filmora

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

glowing edge color

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

change blending mode

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

import clip to filmora

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

add blur effect

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

  • How to add a glowing edge effect on any video you want
  • How to add other effects to clips in Filmora
  • Edit the settings and features of these effects and make them more unique

Free Download Free Download

What you need to prepare:

  • A computer (Windows or macOS)
  • Your video materials.
  • Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

import video filmora

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

add effect filmora

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

glowing edge color

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

change blending mode

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

import clip to filmora

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

add blur effect

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

  • How to add a glowing edge effect on any video you want
  • How to add other effects to clips in Filmora
  • Edit the settings and features of these effects and make them more unique

Free Download Free Download

What you need to prepare:

  • A computer (Windows or macOS)
  • Your video materials.
  • Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

import video filmora

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

add effect filmora

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

glowing edge color

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

change blending mode

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

import clip to filmora

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

add blur effect

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

  • How to add a glowing edge effect on any video you want
  • How to add other effects to clips in Filmora
  • Edit the settings and features of these effects and make them more unique

Free Download Free Download

What you need to prepare:

  • A computer (Windows or macOS)
  • Your video materials.
  • Filmora video editor

Free Download Free Download

Step 1

Download Filmora and run the program. Once it starts, click on “New Project”.

Step 2

Go to My Media and Import any video you want to add a glowing edge effect to. Then, drag the video to Track 1 on the Timeline.

import video filmora

Step 3

Copy the Clip from Track 1 and paste it on Track 2.

Step 4

Go to the Effects tab and apply the “Pixelated Edges” effect to the clip on Track 1. Then, hide Track 2 by clicking the “eye” button.

add effect filmora

Step 5

Double-click on the Clip in Track 1. Go to Video → Effects. Here, change the color to anything you want. This will determine what color your glowing edge effect will be. When you’re done choosing a color, click OK.

glowing edge color

Step 6

Next, Unhide the Track 2. Double-click on the clip in Track 2 and go to Video → Basic. Scroll down and change the Blending Mode to “Difference”. Click OK and Export the clip at a higher rate. Click on the blue Export button at the top center.

change blending mode

Step 7

Delete the clip on Track 1. Then, move the clip from Track 2 to Track 1. Now, Import the clip that you just Exported and drag it to Track 2.

import clip to filmora

Step 8

Go to Effects and find the Blur effect. Drag the Blur effect to the clip on Track 2.

add blur effect

Step 9

Double-click on the clip in Track 2. Go to Video → Effects. Change the Zoom Rate to 1. Click OK. Now, find the Glow effect in the Effects tab and apply it two times to the clip on Track 2. Copy the Track 2 clip and paste it on Track 3.

Step 10

Search for the Wash effect in the Effects tab and apply it twice to the Track 2 clip again. Just drag it two times on top of the clip.

Step 11

Double-click on the clip in Track 2 and change its Blending Mode to “Screen”. Do the same thing for the clip in Track 3.

Step 12

You’re done. The glow effect will now be applied to your video. You have successfully created a glowing edge effect in any dancing video you want. Congratulations!

Summary

What you’ve learned:

  • How to add a glowing edge effect on any video you want
  • How to add other effects to clips in Filmora
  • Edit the settings and features of these effects and make them more unique

Free Download Free Download

Fun & Easy Masking Tricks in Filmora

Masking is a video effect that allows you to cut out a scene and use the overlay to duplicate, hide, modify, or reveal your video footage. Just think of it as cutting something on your video so you can see what’s in the bottom layer. So, without wasting time, let me show you how to mask a video in Wondershare Filmora . Let’s get started!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Masking Trick 1:

First, you need to shoot footage to add the masking effect. To do that, find a doorway with enough space to walk back and forth before setting up a camera with a tripod facing the entrance. Make sure you set the camera at the center height of the door to prevent lens distortion.

place the camera facing the door

With the tripod set up, film yourself walking behind the door toward the camera. Get close to the camera, then walk back to the door. Then, cross the doorway slowly before walking out of the frame. Now let’s get editing with Wondershare Filmora.

walk backwards

Step 1 Fire up Wondershare Filmora, then import the clip on the video editor. After that, move the clip to the timeline by merely dragging it. Add two clips on the first and second tracks.

fire up wondershare filmora

Step 2 Now proceed to hide the first track before adding a freeze frame on the second track. To do that, move the playhead to find the starting scene with the door frame without your subject. Then, right-click the clip and tap Add Freeze Frame. After that, extend the freeze frame area and cut out the rest of the clip.

proceed to hide the first track

Step 3 Next, click the Effect button and find the Image Mask effect in the Utility folder. Now drag the effect to the top layer.

click the effect button

Step 4 Double-click the clip to open the video editing options, then choose a rectangle image mast under Video Effects. Ensure the mask is inverted by clicking the Invert Mask checkbox. Now adjust the mast to match the door frame before clicking Ok.

double-click the clip

Step 5 Up to this point, unhide the first track, then find the scene where the subject appears on the door frame. On the first track, cut the clip before the subject appears on the stage before cutting the scene where the subject crosses the door frame for the second time on the second track. Now play the video to view your masking effect.

unhide the first track

Masking Trick: 2

In the second masking effect, we want to create a subject walking in and outside a tree. To do that, find a tree with a clear background, then place your camera to film the center of the tree trunk where the subject will be walking.

create a subject walking in and outside a tree

Now film the subject walking from one side of the tree, stop for a second, and then turn back. They should repeat the same action, but this time they’ll walk forward outside the frame after the one-second stop. That’s all!

film the subject walking from one side of the tree

Step 1 Import the clip on Filmora, then add the footage on the first and second timelines. After that, hide the first track, then find the scene where the subject walks forward away from the tree in the second track. Cut off the area before that action.

import the clip on filmora

Step 2 Next, click Effects, choose Utility, then drag the Image Mask effect on the second video track. Then, double-click the second clip, select Video Effects, and choose a rectangular option that masks the right side of the frame.

Now adjust the mask until it covers the entire right side of the tree. After that, unhide the first clip and move the second to match the first clip’s timing. You can also cut out everything outside the scene of the first clip.

adjust the mask

Step 3 Play the video to see your subject walking in both directions of the tree.

play the video to see your subject walking in both directions of the tree

Masking Trick 3:

For this masking illusion, we’ll create a video with a subject jumping over a house. So, set up your camera tripod on a low level in front of the building. You can also add a mark on the ground for your subject to know where to jump.

create a video with a subject jumping over a house

Now tell your subject to walk to the marker before jumping and walking out of the scene.

tell your subject to walk to the marker

Step 1 Import the clip into Filmora and add it to the first and second tracks. Now hide the first track before finding the scene without the subject in the second track and add a freeze frame. After that, extend the freeze frame area and cut out the rest of the clip.

import the clip into filmora

Step 2 Now, it’s time to customize the clip with a mask. To do that, head to the Utility folder under Effects and choose Image Mask. Click the Invert Mask box to invert the mask.

customize the clip with a mask

Step 3 Double-click the video track and choose an image mask under Video Effects. Note that you may need several combinations of masks to mask out the sky and leave the building. So, play around with different masking shapes until the sky is covered.

double-click the video track

Step 4 After masking, unhide the first track on the timeline before playing the video to find the scene where the subject appears and cut off everything before that scene. Also, find the scene where the subject jumps in the air and cut the clip in the second track. Then, delete everything after that scene.

unhide the first track on the timeline

Step 5 Play the video to see your subject jumping over the building and walking away from the scene.

play the video to see your subject

Conclusion

That was easy, right? Playing around with Filmora’s masking tools can create incredible masking illusions like the ones we’ve discussed. And don’t forget this video editor has many more creative possibilities. You should try these masking tricks!

Free Download For macOS 10.14 or later

Masking Trick 1:

First, you need to shoot footage to add the masking effect. To do that, find a doorway with enough space to walk back and forth before setting up a camera with a tripod facing the entrance. Make sure you set the camera at the center height of the door to prevent lens distortion.

place the camera facing the door

With the tripod set up, film yourself walking behind the door toward the camera. Get close to the camera, then walk back to the door. Then, cross the doorway slowly before walking out of the frame. Now let’s get editing with Wondershare Filmora.

walk backwards

Step 1 Fire up Wondershare Filmora, then import the clip on the video editor. After that, move the clip to the timeline by merely dragging it. Add two clips on the first and second tracks.

fire up wondershare filmora

Step 2 Now proceed to hide the first track before adding a freeze frame on the second track. To do that, move the playhead to find the starting scene with the door frame without your subject. Then, right-click the clip and tap Add Freeze Frame. After that, extend the freeze frame area and cut out the rest of the clip.

proceed to hide the first track

Step 3 Next, click the Effect button and find the Image Mask effect in the Utility folder. Now drag the effect to the top layer.

click the effect button

Step 4 Double-click the clip to open the video editing options, then choose a rectangle image mast under Video Effects. Ensure the mask is inverted by clicking the Invert Mask checkbox. Now adjust the mast to match the door frame before clicking Ok.

double-click the clip

Step 5 Up to this point, unhide the first track, then find the scene where the subject appears on the door frame. On the first track, cut the clip before the subject appears on the stage before cutting the scene where the subject crosses the door frame for the second time on the second track. Now play the video to view your masking effect.

unhide the first track

Masking Trick: 2

In the second masking effect, we want to create a subject walking in and outside a tree. To do that, find a tree with a clear background, then place your camera to film the center of the tree trunk where the subject will be walking.

create a subject walking in and outside a tree

Now film the subject walking from one side of the tree, stop for a second, and then turn back. They should repeat the same action, but this time they’ll walk forward outside the frame after the one-second stop. That’s all!

film the subject walking from one side of the tree

Step 1 Import the clip on Filmora, then add the footage on the first and second timelines. After that, hide the first track, then find the scene where the subject walks forward away from the tree in the second track. Cut off the area before that action.

import the clip on filmora

Step 2 Next, click Effects, choose Utility, then drag the Image Mask effect on the second video track. Then, double-click the second clip, select Video Effects, and choose a rectangular option that masks the right side of the frame.

Now adjust the mask until it covers the entire right side of the tree. After that, unhide the first clip and move the second to match the first clip’s timing. You can also cut out everything outside the scene of the first clip.

adjust the mask

Step 3 Play the video to see your subject walking in both directions of the tree.

play the video to see your subject walking in both directions of the tree

Masking Trick 3:

For this masking illusion, we’ll create a video with a subject jumping over a house. So, set up your camera tripod on a low level in front of the building. You can also add a mark on the ground for your subject to know where to jump.

create a video with a subject jumping over a house

Now tell your subject to walk to the marker before jumping and walking out of the scene.

tell your subject to walk to the marker

Step 1 Import the clip into Filmora and add it to the first and second tracks. Now hide the first track before finding the scene without the subject in the second track and add a freeze frame. After that, extend the freeze frame area and cut out the rest of the clip.

import the clip into filmora

Step 2 Now, it’s time to customize the clip with a mask. To do that, head to the Utility folder under Effects and choose Image Mask. Click the Invert Mask box to invert the mask.

customize the clip with a mask

Step 3 Double-click the video track and choose an image mask under Video Effects. Note that you may need several combinations of masks to mask out the sky and leave the building. So, play around with different masking shapes until the sky is covered.

double-click the video track

Step 4 After masking, unhide the first track on the timeline before playing the video to find the scene where the subject appears and cut off everything before that scene. Also, find the scene where the subject jumps in the air and cut the clip in the second track. Then, delete everything after that scene.

unhide the first track on the timeline

Step 5 Play the video to see your subject jumping over the building and walking away from the scene.

play the video to see your subject

Conclusion

That was easy, right? Playing around with Filmora’s masking tools can create incredible masking illusions like the ones we’ve discussed. And don’t forget this video editor has many more creative possibilities. You should try these masking tricks!

Free Download For macOS 10.14 or later

Masking Trick 1:

First, you need to shoot footage to add the masking effect. To do that, find a doorway with enough space to walk back and forth before setting up a camera with a tripod facing the entrance. Make sure you set the camera at the center height of the door to prevent lens distortion.

place the camera facing the door

With the tripod set up, film yourself walking behind the door toward the camera. Get close to the camera, then walk back to the door. Then, cross the doorway slowly before walking out of the frame. Now let’s get editing with Wondershare Filmora.

walk backwards

Step 1 Fire up Wondershare Filmora, then import the clip on the video editor. After that, move the clip to the timeline by merely dragging it. Add two clips on the first and second tracks.

fire up wondershare filmora

Step 2 Now proceed to hide the first track before adding a freeze frame on the second track. To do that, move the playhead to find the starting scene with the door frame without your subject. Then, right-click the clip and tap Add Freeze Frame. After that, extend the freeze frame area and cut out the rest of the clip.

proceed to hide the first track

Step 3 Next, click the Effect button and find the Image Mask effect in the Utility folder. Now drag the effect to the top layer.

click the effect button

Step 4 Double-click the clip to open the video editing options, then choose a rectangle image mast under Video Effects. Ensure the mask is inverted by clicking the Invert Mask checkbox. Now adjust the mast to match the door frame before clicking Ok.

double-click the clip

Step 5 Up to this point, unhide the first track, then find the scene where the subject appears on the door frame. On the first track, cut the clip before the subject appears on the stage before cutting the scene where the subject crosses the door frame for the second time on the second track. Now play the video to view your masking effect.

unhide the first track

Masking Trick: 2

In the second masking effect, we want to create a subject walking in and outside a tree. To do that, find a tree with a clear background, then place your camera to film the center of the tree trunk where the subject will be walking.

create a subject walking in and outside a tree

Now film the subject walking from one side of the tree, stop for a second, and then turn back. They should repeat the same action, but this time they’ll walk forward outside the frame after the one-second stop. That’s all!

film the subject walking from one side of the tree

Step 1 Import the clip on Filmora, then add the footage on the first and second timelines. After that, hide the first track, then find the scene where the subject walks forward away from the tree in the second track. Cut off the area before that action.

import the clip on filmora

Step 2 Next, click Effects, choose Utility, then drag the Image Mask effect on the second video track. Then, double-click the second clip, select Video Effects, and choose a rectangular option that masks the right side of the frame.

Now adjust the mask until it covers the entire right side of the tree. After that, unhide the first clip and move the second to match the first clip’s timing. You can also cut out everything outside the scene of the first clip.

adjust the mask

Step 3 Play the video to see your subject walking in both directions of the tree.

play the video to see your subject walking in both directions of the tree

Masking Trick 3:

For this masking illusion, we’ll create a video with a subject jumping over a house. So, set up your camera tripod on a low level in front of the building. You can also add a mark on the ground for your subject to know where to jump.

create a video with a subject jumping over a house

Now tell your subject to walk to the marker before jumping and walking out of the scene.

tell your subject to walk to the marker

Step 1 Import the clip into Filmora and add it to the first and second tracks. Now hide the first track before finding the scene without the subject in the second track and add a freeze frame. After that, extend the freeze frame area and cut out the rest of the clip.

import the clip into filmora

Step 2 Now, it’s time to customize the clip with a mask. To do that, head to the Utility folder under Effects and choose Image Mask. Click the Invert Mask box to invert the mask.

customize the clip with a mask

Step 3 Double-click the video track and choose an image mask under Video Effects. Note that you may need several combinations of masks to mask out the sky and leave the building. So, play around with different masking shapes until the sky is covered.

double-click the video track

Step 4 After masking, unhide the first track on the timeline before playing the video to find the scene where the subject appears and cut off everything before that scene. Also, find the scene where the subject jumps in the air and cut the clip in the second track. Then, delete everything after that scene.

unhide the first track on the timeline

Step 5 Play the video to see your subject jumping over the building and walking away from the scene.

play the video to see your subject

Conclusion

That was easy, right? Playing around with Filmora’s masking tools can create incredible masking illusions like the ones we’ve discussed. And don’t forget this video editor has many more creative possibilities. You should try these masking tricks!

Free Download For macOS 10.14 or later

Masking Trick 1:

First, you need to shoot footage to add the masking effect. To do that, find a doorway with enough space to walk back and forth before setting up a camera with a tripod facing the entrance. Make sure you set the camera at the center height of the door to prevent lens distortion.

place the camera facing the door

With the tripod set up, film yourself walking behind the door toward the camera. Get close to the camera, then walk back to the door. Then, cross the doorway slowly before walking out of the frame. Now let’s get editing with Wondershare Filmora.

walk backwards

Step 1 Fire up Wondershare Filmora, then import the clip on the video editor. After that, move the clip to the timeline by merely dragging it. Add two clips on the first and second tracks.

fire up wondershare filmora

Step 2 Now proceed to hide the first track before adding a freeze frame on the second track. To do that, move the playhead to find the starting scene with the door frame without your subject. Then, right-click the clip and tap Add Freeze Frame. After that, extend the freeze frame area and cut out the rest of the clip.

proceed to hide the first track

Step 3 Next, click the Effect button and find the Image Mask effect in the Utility folder. Now drag the effect to the top layer.

click the effect button

Step 4 Double-click the clip to open the video editing options, then choose a rectangle image mast under Video Effects. Ensure the mask is inverted by clicking the Invert Mask checkbox. Now adjust the mast to match the door frame before clicking Ok.

double-click the clip

Step 5 Up to this point, unhide the first track, then find the scene where the subject appears on the door frame. On the first track, cut the clip before the subject appears on the stage before cutting the scene where the subject crosses the door frame for the second time on the second track. Now play the video to view your masking effect.

unhide the first track

Masking Trick: 2

In the second masking effect, we want to create a subject walking in and outside a tree. To do that, find a tree with a clear background, then place your camera to film the center of the tree trunk where the subject will be walking.

create a subject walking in and outside a tree

Now film the subject walking from one side of the tree, stop for a second, and then turn back. They should repeat the same action, but this time they’ll walk forward outside the frame after the one-second stop. That’s all!

film the subject walking from one side of the tree

Step 1 Import the clip on Filmora, then add the footage on the first and second timelines. After that, hide the first track, then find the scene where the subject walks forward away from the tree in the second track. Cut off the area before that action.

import the clip on filmora

Step 2 Next, click Effects, choose Utility, then drag the Image Mask effect on the second video track. Then, double-click the second clip, select Video Effects, and choose a rectangular option that masks the right side of the frame.

Now adjust the mask until it covers the entire right side of the tree. After that, unhide the first clip and move the second to match the first clip’s timing. You can also cut out everything outside the scene of the first clip.

adjust the mask

Step 3 Play the video to see your subject walking in both directions of the tree.

play the video to see your subject walking in both directions of the tree

Masking Trick 3:

For this masking illusion, we’ll create a video with a subject jumping over a house. So, set up your camera tripod on a low level in front of the building. You can also add a mark on the ground for your subject to know where to jump.

create a video with a subject jumping over a house

Now tell your subject to walk to the marker before jumping and walking out of the scene.

tell your subject to walk to the marker

Step 1 Import the clip into Filmora and add it to the first and second tracks. Now hide the first track before finding the scene without the subject in the second track and add a freeze frame. After that, extend the freeze frame area and cut out the rest of the clip.

import the clip into filmora

Step 2 Now, it’s time to customize the clip with a mask. To do that, head to the Utility folder under Effects and choose Image Mask. Click the Invert Mask box to invert the mask.

customize the clip with a mask

Step 3 Double-click the video track and choose an image mask under Video Effects. Note that you may need several combinations of masks to mask out the sky and leave the building. So, play around with different masking shapes until the sky is covered.

double-click the video track

Step 4 After masking, unhide the first track on the timeline before playing the video to find the scene where the subject appears and cut off everything before that scene. Also, find the scene where the subject jumps in the air and cut the clip in the second track. Then, delete everything after that scene.

unhide the first track on the timeline

Step 5 Play the video to see your subject jumping over the building and walking away from the scene.

play the video to see your subject

Conclusion

That was easy, right? Playing around with Filmora’s masking tools can create incredible masking illusions like the ones we’ve discussed. And don’t forget this video editor has many more creative possibilities. You should try these masking tricks!

How To Make A Political Video

Meta Description: A political campaign video might be the best way to get your video out to the people; learn how to make and professionally edit a political video in this article.

political-video-

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

political-video-

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

political-video-

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

political-video-

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

political-video-

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

  • Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

political-video-

  • Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

political-video-

  • Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
  • Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
  • Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

political-video-

  • Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

political-video-

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

political-video-

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

political-video-

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

political-video-

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

political-video-

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

  • Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

political-video-

  • Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

political-video-

  • Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
  • Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
  • Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

political-video-

  • Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

political-video-

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

political-video-

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

political-video-

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

political-video-

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

political-video-

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

  • Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

political-video-

  • Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

political-video-

  • Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
  • Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
  • Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

political-video-

  • Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

political-video-

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

political-video-

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

political-video-

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

political-video-

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

political-video-

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

  • Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

political-video-

  • Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

political-video-

  • Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
  • Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
  • Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

political-video-

  • Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

political-video-

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Also read:

  • Title: In 2024, What Is the Best MP4 Cutter for YouTuber on Mac?
  • Author: Chloe
  • Created at : 2024-05-20 03:38:23
  • Updated at : 2024-05-21 03:38:23
  • Link: https://ai-editing-video.techidaily.com/in-2024-what-is-the-best-mp4-cutter-for-youtuber-on-mac/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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In 2024, What Is the Best MP4 Cutter for YouTuber on Mac?