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New 2024 Approved A Complete Guide to the Best Brand Story Videos
A Complete Guide to the Best Brand Story Videos
With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.
However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.
This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.
Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.
Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.
Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/
- Spotify - All Ears On You
- Airbnb - The Story of a Symbol of Belonging
- Apple - Chase
- Nike - Most Powerful Brand Story Videos
- Bells - Reader
- Dove - You’re More Beautiful Than You Think
- El Gordo - The Spanish Christmas Lottery Ad 2021
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Best Text Animations In After Effects
The After Effects text animation presets looks amazing, perfecting it might take a lot of time and work. You may get professional results in a lot less time by using text animations in After Effects. The editor has changed from a straightforward storyteller to a one-person team that combines a motion designer, audio mixer, and a video editor as a result of the industry’s high standards. In this guide, we’ll go through how to create After Effects text animations, so stick with us to find out how.
The days when editors just altered videos are long gone. In order to stay ahead of the competition, editors must now include After Effects text animation presets into their work. Text animation is one of AE’s most popular applications. Even basic Premiere text animations may give your films the extra lift they need to become more vibrant. In AE, using animation presets, text animators, transform settings, and expressions methodology, text layers may be animated in After Effects. Follow for the details.
- After Effects’ Fly-in Text Animation
- After Effects Typewriter Animation
- Wiggle Text Animation in After Effects
Part 1. How to Add Text Animation in After Effects
You may roughly follow the instructions in this article and produce a similar effect with After Effects if you are familiar with that application and prefer it for graphics and animations. Using Adobe AE, let’s demonstrate how to make a text animation effect.
1. After Effects’ Fly-in Text Animation
Fortunately, creating this type of effect inside of Adobe AE is really fairly simple and doesn’t need downloading and installing any other templates. For those who are knowledgeable with AE and want to create the effect, that is a significant bonus.
Steps to Add Fly-in Text Animation in AE:
Step1 The first step is adding your Title Layer to a Comp that has a colorful backdrop and create a route for the text to follow using the Pen tool.
Step2 In the next step, rotate the Text menu, Path Options, and Layer down. Using the Pen Tool, change the path to the mask you just created. To advance a few frames, use your keyboard’s directional keys.
Step3 Afterwards, set a Keyframe for First Margin at frame 0; reduce the value to whatever is appropriate for your Path and change the First Margin value to 0 at frame 30 to center the text on the path’s length.
Step4 Lastly, give this keyframe an Easy Ease to setup the Fly-in text animation.
2. After Effects Typewriter Animation
A great pre-set for animators wishing to produce effects of text on paper is Typewriter Text Presets. The Bevel settings, which let you create the essential indentation effect, are more stunning than the pre-speed set’s control. A fun and simple method to show titles in your films is using typewriter effects. While the classic typewriter effect could seem a bit antiquated, combining it with additional text effects will result in something fresh and interesting.
Steps to Add Typewriter Animation in After Effects:
Step1 In the Media Viewer, choose the Text tool and enter your title. Then, use the Character panel to change the font, color, and size.
Step2 Look for the Typewriter effect in the Effects panel. To see text choices, click the little triangle.
Step3 Select “Opacity” under “Animate” from the menu and advance your timeline a bit and alter the number from “Start” to 100%. Change the keyframes’ positions to alter the animation’s length.
3. Wiggle Text Animation in After Effects
By using the many effects tools of Adobe After Effects, we may edit any image inside of After Effects. One of them is Wiggle, which you can think of as an effect that aids in introducing vibration to the motion of any object to create motion graphics for a variety of objectives in a specific project.
Steps to Add Wiggle Text Animation in AE:
Step1 Go to the menu bar at the top of the working screen, choose Composition from the menu, then modify the composition’s parameters to your specifications before clicking the dialog box’s Ok button.
Step2 Go to the Window menu on the Menu bar and choose the Wiggler option from the drop-down list to get the Wiggler option. You are free to choose the wiggle value.
Step3 From the Dimensions option of this box, you may separately animate a shape in the X- or Y-direction depending on your needs.
image name: rotation-premiere-pro.jpg
Part 2. Alternative Way to Add Animation Effects
Filmora by Wondershare is more than just a generic animated text generator; it has a huge collection of animated texts and annotations that have already crossed the After Effects text animation presets. Without any prior animation skills, this user-friendly program enables you to create animated text for your ads, square recordings, and even Facebook covers.
There are several capabilities included in this free animated text maker program. Additionally, you can combine videos and animated GIFs with your photos to create brief, captivating video posts that you can easily publish on your preferred social media site, notably YouTube. Are you new to Filmora ? Do not fret! Here, we’ll give you a brief introduction to this feature - packed animated text generator, along with clear instructions. Let’s start now!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Import media
Importing your material into the “Project Media” located on the left side of the screen is the first step. Drag the material into the empty canvas once it has been imported.
Step2 Add Texts and Titles Presets
Select the Annotations tab from the menu on the left side of the screen. Double-clicking the default text will allow you to replace it with your own. You may change the hue and opacity by selecting the properties option on the right side, based on your preferences and how well they go with the movie.
Step3 Create Your Animated Text
Adjust your text and lower third length to the longest name or title that will be typed on the same toolbar as the Annotations tab. This makes it possible to maintain a constant text size and length throughout your whole movie. You may modify the layers you’ve made to suit your preferences and the way your movie flows best.
Step4 Add Keyframing
Use animated effects and keyframing to give your films life and movement. It simplifies animation and enables rapid application of adjustments like expanding, rotating, narrowing, etc. Simply choose the beginning and ending keyframes, and Filmora will add all the intermediate frames automatically while preserving coherence. Keyframes may be altered by adjusting their position, transparency, size, etc.
Step5 Export the Animated Content
When you’re through wanting to add the text animations to your projects, just click the Export button in the top-right portion of the screen as shown below to export them as a GIF.
In addition to the GIF export option in the export box, you may choose to share your creation with just one click on your official YouTube account.
Part 3. Related FAQs About Text Animations
1. How do you make words move in After Effects?
In the Composition panel, choose the exact characters you wish to animate, or choose a text layer in the Timeline panel. Choose one of these: Select a property from the menu by selecting Animation > Animate Text. Use Animate. To animate a parameter, click the button to the right of the term “Animate.” A Text Animator will be applied to the text after a parameter has been selected.
2. How do you make 3D text in After Effects?
To begin, enter a word using the Type tool (T). To activate 3D on a layer, utilize the Switches/Modes toggle to examine the switches in the timeline and turn on the 3D Layer switch to the layer’s right. When a layer is enabled for 3D, options to move it in 3D space and change the layer’s appearance in the composition are made available.
3. How to make logo animation in After Effects?
In After Effects, you may add your animation to the render queue as usual and choose “png sequence” from the output module options. Choose the 3D layer you wish to rotate. To find out if the Rotation tool affects Orientation or Rotation attributes, choose the Rotation tool and select Orientation or Rotation from the Set menu.
The Bottom Line
Text animation may be obtained in a variety of methods. Text presets in After Effects are simple-to-use presets that may be applied to text layers, if you are not already acquainted with them. With the help of this manual, it is now incredibly simple to use and add animation flavor to the text and videos with little effort especially with the Filmora solution. This may be used to make the video texts more engaging and do the trick of crossing viewer’s attention. Download this software to give it a try on your own.
You may roughly follow the instructions in this article and produce a similar effect with After Effects if you are familiar with that application and prefer it for graphics and animations. Using Adobe AE, let’s demonstrate how to make a text animation effect.1. After Effects’ Fly-in Text Animation
Fortunately, creating this type of effect inside of Adobe AE is really fairly simple and doesn’t need downloading and installing any other templates. For those who are knowledgeable with AE and want to create the effect, that is a significant bonus.
Steps to Add Fly-in Text Animation in AE:
Step1 The first step is adding your Title Layer to a Comp that has a colorful backdrop and create a route for the text to follow using the Pen tool.
Step2 In the next step, rotate the Text menu, Path Options, and Layer down. Using the Pen Tool, change the path to the mask you just created. To advance a few frames, use your keyboard’s directional keys.
Step3 Afterwards, set a Keyframe for First Margin at frame 0; reduce the value to whatever is appropriate for your Path and change the First Margin value to 0 at frame 30 to center the text on the path’s length.
Step4 Lastly, give this keyframe an Easy Ease to setup the Fly-in text animation.
2. After Effects Typewriter Animation
A great pre-set for animators wishing to produce effects of text on paper is Typewriter Text Presets. The Bevel settings, which let you create the essential indentation effect, are more stunning than the pre-speed set’s control. A fun and simple method to show titles in your films is using typewriter effects. While the classic typewriter effect could seem a bit antiquated, combining it with additional text effects will result in something fresh and interesting.
Steps to Add Typewriter Animation in After Effects:
Step1 In the Media Viewer, choose the Text tool and enter your title. Then, use the Character panel to change the font, color, and size.
Step2 Look for the Typewriter effect in the Effects panel. To see text choices, click the little triangle.
Step3 Select “Opacity” under “Animate” from the menu and advance your timeline a bit and alter the number from “Start” to 100%. Change the keyframes’ positions to alter the animation’s length.
3. Wiggle Text Animation in After Effects
By using the many effects tools of Adobe After Effects, we may edit any image inside of After Effects. One of them is Wiggle, which you can think of as an effect that aids in introducing vibration to the motion of any object to create motion graphics for a variety of objectives in a specific project.
Steps to Add Wiggle Text Animation in AE:
Step1 Go to the menu bar at the top of the working screen, choose Composition from the menu, then modify the composition’s parameters to your specifications before clicking the dialog box’s Ok button.
Step2 Go to the Window menu on the Menu bar and choose the Wiggler option from the drop-down list to get the Wiggler option. You are free to choose the wiggle value.
Step3 From the Dimensions option of this box, you may separately animate a shape in the X- or Y-direction depending on your needs.
image name: rotation-premiere-pro.jpg
Part 2. Alternative Way to Add Animation Effects
Filmora by Wondershare is more than just a generic animated text generator; it has a huge collection of animated texts and annotations that have already crossed the After Effects text animation presets. Without any prior animation skills, this user-friendly program enables you to create animated text for your ads, square recordings, and even Facebook covers.
There are several capabilities included in this free animated text maker program. Additionally, you can combine videos and animated GIFs with your photos to create brief, captivating video posts that you can easily publish on your preferred social media site, notably YouTube. Are you new to Filmora ? Do not fret! Here, we’ll give you a brief introduction to this feature - packed animated text generator, along with clear instructions. Let’s start now!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Import media
Importing your material into the “Project Media” located on the left side of the screen is the first step. Drag the material into the empty canvas once it has been imported.
Step2 Add Texts and Titles Presets
Select the Annotations tab from the menu on the left side of the screen. Double-clicking the default text will allow you to replace it with your own. You may change the hue and opacity by selecting the properties option on the right side, based on your preferences and how well they go with the movie.
Step3 Create Your Animated Text
Adjust your text and lower third length to the longest name or title that will be typed on the same toolbar as the Annotations tab. This makes it possible to maintain a constant text size and length throughout your whole movie. You may modify the layers you’ve made to suit your preferences and the way your movie flows best.
Step4 Add Keyframing
Use animated effects and keyframing to give your films life and movement. It simplifies animation and enables rapid application of adjustments like expanding, rotating, narrowing, etc. Simply choose the beginning and ending keyframes, and Filmora will add all the intermediate frames automatically while preserving coherence. Keyframes may be altered by adjusting their position, transparency, size, etc.
Step5 Export the Animated Content
When you’re through wanting to add the text animations to your projects, just click the Export button in the top-right portion of the screen as shown below to export them as a GIF.
In addition to the GIF export option in the export box, you may choose to share your creation with just one click on your official YouTube account.
Part 3. Related FAQs About Text Animations
1. How do you make words move in After Effects?
In the Composition panel, choose the exact characters you wish to animate, or choose a text layer in the Timeline panel. Choose one of these: Select a property from the menu by selecting Animation > Animate Text. Use Animate. To animate a parameter, click the button to the right of the term “Animate.” A Text Animator will be applied to the text after a parameter has been selected.
2. How do you make 3D text in After Effects?
To begin, enter a word using the Type tool (T). To activate 3D on a layer, utilize the Switches/Modes toggle to examine the switches in the timeline and turn on the 3D Layer switch to the layer’s right. When a layer is enabled for 3D, options to move it in 3D space and change the layer’s appearance in the composition are made available.
3. How to make logo animation in After Effects?
In After Effects, you may add your animation to the render queue as usual and choose “png sequence” from the output module options. Choose the 3D layer you wish to rotate. To find out if the Rotation tool affects Orientation or Rotation attributes, choose the Rotation tool and select Orientation or Rotation from the Set menu.
The Bottom Line
Text animation may be obtained in a variety of methods. Text presets in After Effects are simple-to-use presets that may be applied to text layers, if you are not already acquainted with them. With the help of this manual, it is now incredibly simple to use and add animation flavor to the text and videos with little effort especially with the Filmora solution. This may be used to make the video texts more engaging and do the trick of crossing viewer’s attention. Download this software to give it a try on your own.
How to Color Grade Your Picture in LightRoom
Create High-Quality Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials are provided by the official channel
Every budding photographer knows what Photoshop is Adobe Lightroom (officially Adobe Photoshop Lightroom) is the newer and more advanced version of Photoshop. Compared with other alternatives of Lightroom , Lightroom helps photographers import, modify, manipulate, find, organize, and manage their images as an image editing software. Lightroom combines photo management and photo editing in one.
One of the most amazing things about Lightroom is its autosave or nondestructive feature. Once you edit your photos, Lightroom instantly saves and stores them in your Lightroom catalog. With its inbuilt-presets, Lightroom makes working on your project so much easy and fun.
You can leverage Lightroom’s unique features to perform different types of tasks. However, in this article, you’ll learn color grading in Lightroom and how to make it work.
In this article
03 How To Color Grade Your Picture in LightRoom
What Is Color Grading?
Color grading is one of the essential processes for creating the perfect video and image content. Like with color correction, color grading helps enhance the appearance of your image or video and makes it appealing to viewers. However, unlike color correction, it focuses on creating stylistic or cinematic effects rather than rectifying mistakes in the image.
Color grading enhances an already edited or otherwise perfect image or video. So, in color grading, you are not trying to balance out colors or make your pictures look natural to the human eyes. Color correction does all that. Instead, with color grading, you aim to “paint over” a color-corrected content to evoke specific emotions or moods in the viewers.
Colors carry different emotions or visual tones. So, they’re essential in the post-production process to manipulate viewers into specific moods that tell your story best. In other words, color grading aligns your viewer’s emotions to the central theme in your story.
For example, if your image or video’s theme is passion, power, violence, or danger, red portrays them perfectly. Meanwhile, blue does it when you wish to evoke calmness and melancholy in your viewers.
Other examples include:
- pink for beauty, innocence, and femininity,
- Green for nature, darkness, and corruption
- Purple for fantasies, and the mystical
- Yellow for obsession, sickness, and naivety
- Orange for warmth, friendliness, youth, and happiness
Have you noticed that turning your pictures black and white makes them look timeless? That’s color grading in action.
Color Grading in LightRoom
Are you amazed by the thrilling power of color grading to manipulate viewers’ emotions? Are you wondering how you can achieve that effect seamlessly? Then, you don’t need to worry about it. With Adobe Photoshop Lightroom, you too can make magic.
Since Lightroom is an advanced photo editor, it has a lot to offer in features. Unfortunately, this may also mean that it can be complex to understand, especially if you’re new to photo editing. So, first things first, you must understand the color grading panel in Lightroom to appreciate it better.
Lightroom’s color grading panel is right beneath the HSL panel in the Develop Panel. It serves as a replacement for the Split Toning Panel from earlier versions, so it’s pretty easy to find.
The color grading panel comprises five small icons, three color wheels, and a blending/balance slider:
● The Five Small Icons
Lightroom’s small icons are a 3-way default layout, shadows, mid-tones, highlights, and global. With 3-way, you can manipulate the highlights, shadows, and mid-tones. Mid-tones, highlights, and shadows hide all color wheels, excluding the necessary ones that adjust them.
Meanwhile, Global combines and blends the highlights, mid-tones, and shadow adjustments no matter the luminosity. Global ensures that the color wheels work harmoniously.
When adjusting icons, it’s best to use each color wheel one after another one. You’ll get better and more precise outcomes that way compared to using them together.
● Lightroom’s Color Wheels
You can view Lightroom’s three-color wheels through the 3-way default layout. The color wheels help to enhance distinct image parts by providing various color hues. It also allows you to introduce saturation through an adjustable knob.
Each lightroom’s color wheels feature a luminance slide beneath them that adjusts color brightness. Between the luminance slide and the wheel is a visible eye icon that you can use to turn the effects on or off.
● The Blending and Balance Slider
The blending and balance sliders offer you advanced control over how your colors look after introducing them. With the blending slider, you can control the color distinctiveness between highlights and shadows. In other words, this feature helps to merge colors to produce a much more balanced and beautiful result.
The balance slider adjusts altered mid-tones, highlights, and shadows to balance the effects. By default, the slider is set at 0 in the middle and allows you to move it in opposite directions for distinct effects. For example, you can use this tool to balance shadows with over-concentrated colors.
While the above features are visible to everyone in the 3-way view, there are two more hidden sliders. You may only view them when editing highlights, shadows, mid-tones, or the global color wheels. They’re the hue and saturation sliders that you can only uncover by clicking on the arrow below the eye icon.
There’s no idea why the hue and saturation sliders aren’t visible in the 3-way view. That’s especially when you discover that they do the all-important job of making minor but precise changes to final adjustments. This produces an excellent fine-tuned outcome and gives your image a professional finish.
How To Color Grade Your Picture in LightRoom
If you wish to use the color grading Lightroom tool to enhance photos, here’s a comprehensive guide for you. You’ll learn the best practices to apply when using the specific Lightroom features to produce your desired effects:
● Pick Your Color Scheme
What’s color grading without the right colors? Choosing an appropriate color scheme is one of the essential steps in Lightroom color grading. That’s because it sets the tone for the next steps. If you choose the wrong colors, you won’t get the excellent result you desire no matter how hard you try.
First, take a good look at your picture and its visible colors. Then think of the colors that compliment or contrast with them. For example, you should base images with red highlights around red. You can also try colors close to red in the color wheel, like orange.
Once you’ve found the colors that suit your image, you’re ready for the next steps in your color grading process. However, more than just adding colors, you must also pay attention to contrasting colors during processing. If you find such unwanted colors, use the HSL panel to pale them out.
● Prioritize Precision
In earlier paragraphs, you learned that working with the highlights, shadows, and mid-tones individually is best. That’s because individual adjustments are a painstaking process that guarantees the most accurate results. This makes a lot of difference in the final product compared to when you work with the wheel.
Working on the shadows, highlights, and mid-tones individually also connects to the hue and saturation sliders. So you remember how vital these hidden sliders are? You wouldn’t be able to access them by working on the tools one after another. Take that as your reward for being detail-oriented.
● Increase Saturation Values
Sometimes, the effect of one tool tells on another. For example, leaving your saturation values below may render your hue slider ineffective. To avoid that confusion, it’s best to increase your saturation levels to some values higher than your preferred one.
Yes, it wouldn’t look nice initially as you adjust the hue. However, it will ensure that you get the perfect color for your image. You can always go back to adjust the saturation to your choice values later on.
● Use Color Wheels To Find Color, Use Shadows to Refine
When discussing how to choose your color scheme, you must have understood how vital the color wheel is in finding harmonious hues. However, picking your preferred color isn’t the complete process. You must learn to fine-tune your chosen color by using the hue slider. Do this after adjusting the saturation to your preferred level as in the previous step. The result is always mind-blowing.
● Learn the Short Cuts
There are some shortcuts to learn when color grading in Lightroom to enhance accuracy and convenience. For example, option (Mac)/Alt (Windows) gives you better control over your image’s outcomes. Option/Alt + Up will increase saturation by one while the shift key adjusts it. You can use Command (Mac)/Ctrl (Windows) to adjust the hue. Also, the reset button on the right side of your panel takes you back to your initial image.
● Extra Tips
These best practices will help you to achieve excellent results:
- Don’t color grade without understanding the psychology of colors. Know what colors convey different moods or emotions.
- Be sure to work with high-quality pictures. Color grading isn’t magic; it wouldn’t correct an already lousy image.
- Shooting your pictures in RAW gives you more color control.
Conclusion
● Now that you’ve learned how to color grade using Lightroom, there’s no limit to what you can achieve. You can now explore your creative side with so much fun. However, know that you will likely not get it right the first time. Perfection comes with consistent practice or trial and error.
Every budding photographer knows what Photoshop is Adobe Lightroom (officially Adobe Photoshop Lightroom) is the newer and more advanced version of Photoshop. Compared with other alternatives of Lightroom , Lightroom helps photographers import, modify, manipulate, find, organize, and manage their images as an image editing software. Lightroom combines photo management and photo editing in one.
One of the most amazing things about Lightroom is its autosave or nondestructive feature. Once you edit your photos, Lightroom instantly saves and stores them in your Lightroom catalog. With its inbuilt-presets, Lightroom makes working on your project so much easy and fun.
You can leverage Lightroom’s unique features to perform different types of tasks. However, in this article, you’ll learn color grading in Lightroom and how to make it work.
In this article
03 How To Color Grade Your Picture in LightRoom
What Is Color Grading?
Color grading is one of the essential processes for creating the perfect video and image content. Like with color correction, color grading helps enhance the appearance of your image or video and makes it appealing to viewers. However, unlike color correction, it focuses on creating stylistic or cinematic effects rather than rectifying mistakes in the image.
Color grading enhances an already edited or otherwise perfect image or video. So, in color grading, you are not trying to balance out colors or make your pictures look natural to the human eyes. Color correction does all that. Instead, with color grading, you aim to “paint over” a color-corrected content to evoke specific emotions or moods in the viewers.
Colors carry different emotions or visual tones. So, they’re essential in the post-production process to manipulate viewers into specific moods that tell your story best. In other words, color grading aligns your viewer’s emotions to the central theme in your story.
For example, if your image or video’s theme is passion, power, violence, or danger, red portrays them perfectly. Meanwhile, blue does it when you wish to evoke calmness and melancholy in your viewers.
Other examples include:
- pink for beauty, innocence, and femininity,
- Green for nature, darkness, and corruption
- Purple for fantasies, and the mystical
- Yellow for obsession, sickness, and naivety
- Orange for warmth, friendliness, youth, and happiness
Have you noticed that turning your pictures black and white makes them look timeless? That’s color grading in action.
Color Grading in LightRoom
Are you amazed by the thrilling power of color grading to manipulate viewers’ emotions? Are you wondering how you can achieve that effect seamlessly? Then, you don’t need to worry about it. With Adobe Photoshop Lightroom, you too can make magic.
Since Lightroom is an advanced photo editor, it has a lot to offer in features. Unfortunately, this may also mean that it can be complex to understand, especially if you’re new to photo editing. So, first things first, you must understand the color grading panel in Lightroom to appreciate it better.
Lightroom’s color grading panel is right beneath the HSL panel in the Develop Panel. It serves as a replacement for the Split Toning Panel from earlier versions, so it’s pretty easy to find.
The color grading panel comprises five small icons, three color wheels, and a blending/balance slider:
● The Five Small Icons
Lightroom’s small icons are a 3-way default layout, shadows, mid-tones, highlights, and global. With 3-way, you can manipulate the highlights, shadows, and mid-tones. Mid-tones, highlights, and shadows hide all color wheels, excluding the necessary ones that adjust them.
Meanwhile, Global combines and blends the highlights, mid-tones, and shadow adjustments no matter the luminosity. Global ensures that the color wheels work harmoniously.
When adjusting icons, it’s best to use each color wheel one after another one. You’ll get better and more precise outcomes that way compared to using them together.
● Lightroom’s Color Wheels
You can view Lightroom’s three-color wheels through the 3-way default layout. The color wheels help to enhance distinct image parts by providing various color hues. It also allows you to introduce saturation through an adjustable knob.
Each lightroom’s color wheels feature a luminance slide beneath them that adjusts color brightness. Between the luminance slide and the wheel is a visible eye icon that you can use to turn the effects on or off.
● The Blending and Balance Slider
The blending and balance sliders offer you advanced control over how your colors look after introducing them. With the blending slider, you can control the color distinctiveness between highlights and shadows. In other words, this feature helps to merge colors to produce a much more balanced and beautiful result.
The balance slider adjusts altered mid-tones, highlights, and shadows to balance the effects. By default, the slider is set at 0 in the middle and allows you to move it in opposite directions for distinct effects. For example, you can use this tool to balance shadows with over-concentrated colors.
While the above features are visible to everyone in the 3-way view, there are two more hidden sliders. You may only view them when editing highlights, shadows, mid-tones, or the global color wheels. They’re the hue and saturation sliders that you can only uncover by clicking on the arrow below the eye icon.
There’s no idea why the hue and saturation sliders aren’t visible in the 3-way view. That’s especially when you discover that they do the all-important job of making minor but precise changes to final adjustments. This produces an excellent fine-tuned outcome and gives your image a professional finish.
How To Color Grade Your Picture in LightRoom
If you wish to use the color grading Lightroom tool to enhance photos, here’s a comprehensive guide for you. You’ll learn the best practices to apply when using the specific Lightroom features to produce your desired effects:
● Pick Your Color Scheme
What’s color grading without the right colors? Choosing an appropriate color scheme is one of the essential steps in Lightroom color grading. That’s because it sets the tone for the next steps. If you choose the wrong colors, you won’t get the excellent result you desire no matter how hard you try.
First, take a good look at your picture and its visible colors. Then think of the colors that compliment or contrast with them. For example, you should base images with red highlights around red. You can also try colors close to red in the color wheel, like orange.
Once you’ve found the colors that suit your image, you’re ready for the next steps in your color grading process. However, more than just adding colors, you must also pay attention to contrasting colors during processing. If you find such unwanted colors, use the HSL panel to pale them out.
● Prioritize Precision
In earlier paragraphs, you learned that working with the highlights, shadows, and mid-tones individually is best. That’s because individual adjustments are a painstaking process that guarantees the most accurate results. This makes a lot of difference in the final product compared to when you work with the wheel.
Working on the shadows, highlights, and mid-tones individually also connects to the hue and saturation sliders. So you remember how vital these hidden sliders are? You wouldn’t be able to access them by working on the tools one after another. Take that as your reward for being detail-oriented.
● Increase Saturation Values
Sometimes, the effect of one tool tells on another. For example, leaving your saturation values below may render your hue slider ineffective. To avoid that confusion, it’s best to increase your saturation levels to some values higher than your preferred one.
Yes, it wouldn’t look nice initially as you adjust the hue. However, it will ensure that you get the perfect color for your image. You can always go back to adjust the saturation to your choice values later on.
● Use Color Wheels To Find Color, Use Shadows to Refine
When discussing how to choose your color scheme, you must have understood how vital the color wheel is in finding harmonious hues. However, picking your preferred color isn’t the complete process. You must learn to fine-tune your chosen color by using the hue slider. Do this after adjusting the saturation to your preferred level as in the previous step. The result is always mind-blowing.
● Learn the Short Cuts
There are some shortcuts to learn when color grading in Lightroom to enhance accuracy and convenience. For example, option (Mac)/Alt (Windows) gives you better control over your image’s outcomes. Option/Alt + Up will increase saturation by one while the shift key adjusts it. You can use Command (Mac)/Ctrl (Windows) to adjust the hue. Also, the reset button on the right side of your panel takes you back to your initial image.
● Extra Tips
These best practices will help you to achieve excellent results:
- Don’t color grade without understanding the psychology of colors. Know what colors convey different moods or emotions.
- Be sure to work with high-quality pictures. Color grading isn’t magic; it wouldn’t correct an already lousy image.
- Shooting your pictures in RAW gives you more color control.
Conclusion
● Now that you’ve learned how to color grade using Lightroom, there’s no limit to what you can achieve. You can now explore your creative side with so much fun. However, know that you will likely not get it right the first time. Perfection comes with consistent practice or trial and error.
Every budding photographer knows what Photoshop is Adobe Lightroom (officially Adobe Photoshop Lightroom) is the newer and more advanced version of Photoshop. Compared with other alternatives of Lightroom , Lightroom helps photographers import, modify, manipulate, find, organize, and manage their images as an image editing software. Lightroom combines photo management and photo editing in one.
One of the most amazing things about Lightroom is its autosave or nondestructive feature. Once you edit your photos, Lightroom instantly saves and stores them in your Lightroom catalog. With its inbuilt-presets, Lightroom makes working on your project so much easy and fun.
You can leverage Lightroom’s unique features to perform different types of tasks. However, in this article, you’ll learn color grading in Lightroom and how to make it work.
In this article
03 How To Color Grade Your Picture in LightRoom
What Is Color Grading?
Color grading is one of the essential processes for creating the perfect video and image content. Like with color correction, color grading helps enhance the appearance of your image or video and makes it appealing to viewers. However, unlike color correction, it focuses on creating stylistic or cinematic effects rather than rectifying mistakes in the image.
Color grading enhances an already edited or otherwise perfect image or video. So, in color grading, you are not trying to balance out colors or make your pictures look natural to the human eyes. Color correction does all that. Instead, with color grading, you aim to “paint over” a color-corrected content to evoke specific emotions or moods in the viewers.
Colors carry different emotions or visual tones. So, they’re essential in the post-production process to manipulate viewers into specific moods that tell your story best. In other words, color grading aligns your viewer’s emotions to the central theme in your story.
For example, if your image or video’s theme is passion, power, violence, or danger, red portrays them perfectly. Meanwhile, blue does it when you wish to evoke calmness and melancholy in your viewers.
Other examples include:
- pink for beauty, innocence, and femininity,
- Green for nature, darkness, and corruption
- Purple for fantasies, and the mystical
- Yellow for obsession, sickness, and naivety
- Orange for warmth, friendliness, youth, and happiness
Have you noticed that turning your pictures black and white makes them look timeless? That’s color grading in action.
Color Grading in LightRoom
Are you amazed by the thrilling power of color grading to manipulate viewers’ emotions? Are you wondering how you can achieve that effect seamlessly? Then, you don’t need to worry about it. With Adobe Photoshop Lightroom, you too can make magic.
Since Lightroom is an advanced photo editor, it has a lot to offer in features. Unfortunately, this may also mean that it can be complex to understand, especially if you’re new to photo editing. So, first things first, you must understand the color grading panel in Lightroom to appreciate it better.
Lightroom’s color grading panel is right beneath the HSL panel in the Develop Panel. It serves as a replacement for the Split Toning Panel from earlier versions, so it’s pretty easy to find.
The color grading panel comprises five small icons, three color wheels, and a blending/balance slider:
● The Five Small Icons
Lightroom’s small icons are a 3-way default layout, shadows, mid-tones, highlights, and global. With 3-way, you can manipulate the highlights, shadows, and mid-tones. Mid-tones, highlights, and shadows hide all color wheels, excluding the necessary ones that adjust them.
Meanwhile, Global combines and blends the highlights, mid-tones, and shadow adjustments no matter the luminosity. Global ensures that the color wheels work harmoniously.
When adjusting icons, it’s best to use each color wheel one after another one. You’ll get better and more precise outcomes that way compared to using them together.
● Lightroom’s Color Wheels
You can view Lightroom’s three-color wheels through the 3-way default layout. The color wheels help to enhance distinct image parts by providing various color hues. It also allows you to introduce saturation through an adjustable knob.
Each lightroom’s color wheels feature a luminance slide beneath them that adjusts color brightness. Between the luminance slide and the wheel is a visible eye icon that you can use to turn the effects on or off.
● The Blending and Balance Slider
The blending and balance sliders offer you advanced control over how your colors look after introducing them. With the blending slider, you can control the color distinctiveness between highlights and shadows. In other words, this feature helps to merge colors to produce a much more balanced and beautiful result.
The balance slider adjusts altered mid-tones, highlights, and shadows to balance the effects. By default, the slider is set at 0 in the middle and allows you to move it in opposite directions for distinct effects. For example, you can use this tool to balance shadows with over-concentrated colors.
While the above features are visible to everyone in the 3-way view, there are two more hidden sliders. You may only view them when editing highlights, shadows, mid-tones, or the global color wheels. They’re the hue and saturation sliders that you can only uncover by clicking on the arrow below the eye icon.
There’s no idea why the hue and saturation sliders aren’t visible in the 3-way view. That’s especially when you discover that they do the all-important job of making minor but precise changes to final adjustments. This produces an excellent fine-tuned outcome and gives your image a professional finish.
How To Color Grade Your Picture in LightRoom
If you wish to use the color grading Lightroom tool to enhance photos, here’s a comprehensive guide for you. You’ll learn the best practices to apply when using the specific Lightroom features to produce your desired effects:
● Pick Your Color Scheme
What’s color grading without the right colors? Choosing an appropriate color scheme is one of the essential steps in Lightroom color grading. That’s because it sets the tone for the next steps. If you choose the wrong colors, you won’t get the excellent result you desire no matter how hard you try.
First, take a good look at your picture and its visible colors. Then think of the colors that compliment or contrast with them. For example, you should base images with red highlights around red. You can also try colors close to red in the color wheel, like orange.
Once you’ve found the colors that suit your image, you’re ready for the next steps in your color grading process. However, more than just adding colors, you must also pay attention to contrasting colors during processing. If you find such unwanted colors, use the HSL panel to pale them out.
● Prioritize Precision
In earlier paragraphs, you learned that working with the highlights, shadows, and mid-tones individually is best. That’s because individual adjustments are a painstaking process that guarantees the most accurate results. This makes a lot of difference in the final product compared to when you work with the wheel.
Working on the shadows, highlights, and mid-tones individually also connects to the hue and saturation sliders. So you remember how vital these hidden sliders are? You wouldn’t be able to access them by working on the tools one after another. Take that as your reward for being detail-oriented.
● Increase Saturation Values
Sometimes, the effect of one tool tells on another. For example, leaving your saturation values below may render your hue slider ineffective. To avoid that confusion, it’s best to increase your saturation levels to some values higher than your preferred one.
Yes, it wouldn’t look nice initially as you adjust the hue. However, it will ensure that you get the perfect color for your image. You can always go back to adjust the saturation to your choice values later on.
● Use Color Wheels To Find Color, Use Shadows to Refine
When discussing how to choose your color scheme, you must have understood how vital the color wheel is in finding harmonious hues. However, picking your preferred color isn’t the complete process. You must learn to fine-tune your chosen color by using the hue slider. Do this after adjusting the saturation to your preferred level as in the previous step. The result is always mind-blowing.
● Learn the Short Cuts
There are some shortcuts to learn when color grading in Lightroom to enhance accuracy and convenience. For example, option (Mac)/Alt (Windows) gives you better control over your image’s outcomes. Option/Alt + Up will increase saturation by one while the shift key adjusts it. You can use Command (Mac)/Ctrl (Windows) to adjust the hue. Also, the reset button on the right side of your panel takes you back to your initial image.
● Extra Tips
These best practices will help you to achieve excellent results:
- Don’t color grade without understanding the psychology of colors. Know what colors convey different moods or emotions.
- Be sure to work with high-quality pictures. Color grading isn’t magic; it wouldn’t correct an already lousy image.
- Shooting your pictures in RAW gives you more color control.
Conclusion
● Now that you’ve learned how to color grade using Lightroom, there’s no limit to what you can achieve. You can now explore your creative side with so much fun. However, know that you will likely not get it right the first time. Perfection comes with consistent practice or trial and error.
Every budding photographer knows what Photoshop is Adobe Lightroom (officially Adobe Photoshop Lightroom) is the newer and more advanced version of Photoshop. Compared with other alternatives of Lightroom , Lightroom helps photographers import, modify, manipulate, find, organize, and manage their images as an image editing software. Lightroom combines photo management and photo editing in one.
One of the most amazing things about Lightroom is its autosave or nondestructive feature. Once you edit your photos, Lightroom instantly saves and stores them in your Lightroom catalog. With its inbuilt-presets, Lightroom makes working on your project so much easy and fun.
You can leverage Lightroom’s unique features to perform different types of tasks. However, in this article, you’ll learn color grading in Lightroom and how to make it work.
In this article
03 How To Color Grade Your Picture in LightRoom
What Is Color Grading?
Color grading is one of the essential processes for creating the perfect video and image content. Like with color correction, color grading helps enhance the appearance of your image or video and makes it appealing to viewers. However, unlike color correction, it focuses on creating stylistic or cinematic effects rather than rectifying mistakes in the image.
Color grading enhances an already edited or otherwise perfect image or video. So, in color grading, you are not trying to balance out colors or make your pictures look natural to the human eyes. Color correction does all that. Instead, with color grading, you aim to “paint over” a color-corrected content to evoke specific emotions or moods in the viewers.
Colors carry different emotions or visual tones. So, they’re essential in the post-production process to manipulate viewers into specific moods that tell your story best. In other words, color grading aligns your viewer’s emotions to the central theme in your story.
For example, if your image or video’s theme is passion, power, violence, or danger, red portrays them perfectly. Meanwhile, blue does it when you wish to evoke calmness and melancholy in your viewers.
Other examples include:
- pink for beauty, innocence, and femininity,
- Green for nature, darkness, and corruption
- Purple for fantasies, and the mystical
- Yellow for obsession, sickness, and naivety
- Orange for warmth, friendliness, youth, and happiness
Have you noticed that turning your pictures black and white makes them look timeless? That’s color grading in action.
Color Grading in LightRoom
Are you amazed by the thrilling power of color grading to manipulate viewers’ emotions? Are you wondering how you can achieve that effect seamlessly? Then, you don’t need to worry about it. With Adobe Photoshop Lightroom, you too can make magic.
Since Lightroom is an advanced photo editor, it has a lot to offer in features. Unfortunately, this may also mean that it can be complex to understand, especially if you’re new to photo editing. So, first things first, you must understand the color grading panel in Lightroom to appreciate it better.
Lightroom’s color grading panel is right beneath the HSL panel in the Develop Panel. It serves as a replacement for the Split Toning Panel from earlier versions, so it’s pretty easy to find.
The color grading panel comprises five small icons, three color wheels, and a blending/balance slider:
● The Five Small Icons
Lightroom’s small icons are a 3-way default layout, shadows, mid-tones, highlights, and global. With 3-way, you can manipulate the highlights, shadows, and mid-tones. Mid-tones, highlights, and shadows hide all color wheels, excluding the necessary ones that adjust them.
Meanwhile, Global combines and blends the highlights, mid-tones, and shadow adjustments no matter the luminosity. Global ensures that the color wheels work harmoniously.
When adjusting icons, it’s best to use each color wheel one after another one. You’ll get better and more precise outcomes that way compared to using them together.
● Lightroom’s Color Wheels
You can view Lightroom’s three-color wheels through the 3-way default layout. The color wheels help to enhance distinct image parts by providing various color hues. It also allows you to introduce saturation through an adjustable knob.
Each lightroom’s color wheels feature a luminance slide beneath them that adjusts color brightness. Between the luminance slide and the wheel is a visible eye icon that you can use to turn the effects on or off.
● The Blending and Balance Slider
The blending and balance sliders offer you advanced control over how your colors look after introducing them. With the blending slider, you can control the color distinctiveness between highlights and shadows. In other words, this feature helps to merge colors to produce a much more balanced and beautiful result.
The balance slider adjusts altered mid-tones, highlights, and shadows to balance the effects. By default, the slider is set at 0 in the middle and allows you to move it in opposite directions for distinct effects. For example, you can use this tool to balance shadows with over-concentrated colors.
While the above features are visible to everyone in the 3-way view, there are two more hidden sliders. You may only view them when editing highlights, shadows, mid-tones, or the global color wheels. They’re the hue and saturation sliders that you can only uncover by clicking on the arrow below the eye icon.
There’s no idea why the hue and saturation sliders aren’t visible in the 3-way view. That’s especially when you discover that they do the all-important job of making minor but precise changes to final adjustments. This produces an excellent fine-tuned outcome and gives your image a professional finish.
How To Color Grade Your Picture in LightRoom
If you wish to use the color grading Lightroom tool to enhance photos, here’s a comprehensive guide for you. You’ll learn the best practices to apply when using the specific Lightroom features to produce your desired effects:
● Pick Your Color Scheme
What’s color grading without the right colors? Choosing an appropriate color scheme is one of the essential steps in Lightroom color grading. That’s because it sets the tone for the next steps. If you choose the wrong colors, you won’t get the excellent result you desire no matter how hard you try.
First, take a good look at your picture and its visible colors. Then think of the colors that compliment or contrast with them. For example, you should base images with red highlights around red. You can also try colors close to red in the color wheel, like orange.
Once you’ve found the colors that suit your image, you’re ready for the next steps in your color grading process. However, more than just adding colors, you must also pay attention to contrasting colors during processing. If you find such unwanted colors, use the HSL panel to pale them out.
● Prioritize Precision
In earlier paragraphs, you learned that working with the highlights, shadows, and mid-tones individually is best. That’s because individual adjustments are a painstaking process that guarantees the most accurate results. This makes a lot of difference in the final product compared to when you work with the wheel.
Working on the shadows, highlights, and mid-tones individually also connects to the hue and saturation sliders. So you remember how vital these hidden sliders are? You wouldn’t be able to access them by working on the tools one after another. Take that as your reward for being detail-oriented.
● Increase Saturation Values
Sometimes, the effect of one tool tells on another. For example, leaving your saturation values below may render your hue slider ineffective. To avoid that confusion, it’s best to increase your saturation levels to some values higher than your preferred one.
Yes, it wouldn’t look nice initially as you adjust the hue. However, it will ensure that you get the perfect color for your image. You can always go back to adjust the saturation to your choice values later on.
● Use Color Wheels To Find Color, Use Shadows to Refine
When discussing how to choose your color scheme, you must have understood how vital the color wheel is in finding harmonious hues. However, picking your preferred color isn’t the complete process. You must learn to fine-tune your chosen color by using the hue slider. Do this after adjusting the saturation to your preferred level as in the previous step. The result is always mind-blowing.
● Learn the Short Cuts
There are some shortcuts to learn when color grading in Lightroom to enhance accuracy and convenience. For example, option (Mac)/Alt (Windows) gives you better control over your image’s outcomes. Option/Alt + Up will increase saturation by one while the shift key adjusts it. You can use Command (Mac)/Ctrl (Windows) to adjust the hue. Also, the reset button on the right side of your panel takes you back to your initial image.
● Extra Tips
These best practices will help you to achieve excellent results:
- Don’t color grade without understanding the psychology of colors. Know what colors convey different moods or emotions.
- Be sure to work with high-quality pictures. Color grading isn’t magic; it wouldn’t correct an already lousy image.
- Shooting your pictures in RAW gives you more color control.
Conclusion
● Now that you’ve learned how to color grade using Lightroom, there’s no limit to what you can achieve. You can now explore your creative side with so much fun. However, know that you will likely not get it right the first time. Perfection comes with consistent practice or trial and error.
This Article Will Show You How to Clone Yourslef in Videos with Filmora
With the help of video editing programs like Filmora , you can create clones of yourself. Whether you’re looking to create a funny skit or a serious video, cloning yourself can add much production value to your project.
In this article, we’ll walk you through the process of how to clone yourself in videos using Filmora.
Part 1: How to Film Clips for Cloning Effects?
To make cloning effects, you will need to take two different shots and use a tripod to place the camera, so the frame doesn’t change.
Shooting the first clip
For the first shot, stay on one side of the frame and do the first action. For example, you can pretend to yank and take off your jacket. Then, drop the jacket to the other side of the frame.
To make it more realistic, make an interaction by reacting to the “clone” while facing the other direction.
Shooting the second clip
Then, shoot for the second clip without changing the frame. You will have to go to the place where you dropped the jacket from the first shot.
Act as if you have just appeared there and give a reaction to the other side as well.
Part 2: How to Do the Clone Effect with Filmora?
After you have shot the necessary film clips, bring the clips into Filmora 11. If you haven’t installed Filmora yet, you can go to their website and download it here:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Once you have opened Filmora 11, follow the steps below:
Step1 Bring the first clip to the timeline and cut the clip where you pretend to yank and take off the jacket. Select and delete the unnecessary clip.
Step2 After you have the first part of the effect ready, let’s start working on the clone part using masking.
First, place the second clip on a different window track, and the starting point is where you react to the “clone.”
Then, double-click the second clip and go to the Filmora setting window. Tap on the Mask section > Single line.
On the preview screen, adjust the position of the mask to only show “the clone.”
Set the blur strength on the setting to make a smoother edge transition.
Step3 If the timing of the two clips doesn’t match, you can fix it using the speed ramping feature on Filmora 11. To use it, double-click the second clip and select Speed > Speed Ramping > Customize.
Move the keyframe up to increase the speed. You can adjust it according to your needs.
Step4 Once you are satisfied, adjust the clip length on the timeline and make sure that both clips finish at the same time.
Extra tip: Add one more effect to make it more magical.
Step1 Open the Effects window and search for “up down 1.”
Step2 Drag and drop the effect onto the timeline where the first cut is set. Adjust the effect length to match the action.
Then, drag and drop the effect again in the transition between the first and the second clip. Adjust it to the appropriate length, then it will give a more dramatic effect.
Step3 You can playback and see how it looks on the preview screen.
Summary
Making a clone effect on video is easy using Filmora. You can use the same trick to create a fashion lookbook video or other creative content to make them more engaging. Let us know if you want to see more tutorials.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
Once you have opened Filmora 11, follow the steps below:
Step1 Bring the first clip to the timeline and cut the clip where you pretend to yank and take off the jacket. Select and delete the unnecessary clip.
Step2 After you have the first part of the effect ready, let’s start working on the clone part using masking.
First, place the second clip on a different window track, and the starting point is where you react to the “clone.”
Then, double-click the second clip and go to the Filmora setting window. Tap on the Mask section > Single line.
On the preview screen, adjust the position of the mask to only show “the clone.”
Set the blur strength on the setting to make a smoother edge transition.
Step3 If the timing of the two clips doesn’t match, you can fix it using the speed ramping feature on Filmora 11. To use it, double-click the second clip and select Speed > Speed Ramping > Customize.
Move the keyframe up to increase the speed. You can adjust it according to your needs.
Step4 Once you are satisfied, adjust the clip length on the timeline and make sure that both clips finish at the same time.
Extra tip: Add one more effect to make it more magical.
Step1 Open the Effects window and search for “up down 1.”
Step2 Drag and drop the effect onto the timeline where the first cut is set. Adjust the effect length to match the action.
Then, drag and drop the effect again in the transition between the first and the second clip. Adjust it to the appropriate length, then it will give a more dramatic effect.
Step3 You can playback and see how it looks on the preview screen.
Summary
Making a clone effect on video is easy using Filmora. You can use the same trick to create a fashion lookbook video or other creative content to make them more engaging. Let us know if you want to see more tutorials.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Author: Chloe
- Created at : 2024-04-24 07:08:28
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- Link: https://ai-editing-video.techidaily.com/new-2024-approved-a-complete-guide-to-the-best-brand-story-videos/
- License: This work is licensed under CC BY-NC-SA 4.0.
