New 2024 Approved How to Combine Multiple Videos Into One on Instagram

New 2024 Approved How to Combine Multiple Videos Into One on Instagram

Chloe Lv12

How to Combine Multiple Videos Into One on Instagram

Instagram is your favorite social media platform, and even if you use it frequently, there are still some features you’d like to master. You’d like to post a series of films on the stories, but you’re unsure how to put them together.

Suppose things are exactly like this, and you’re wondering how to combine numerous videos in Instagram stories. In that case, you’ll be happy to know that I’ll show you how to do it using the native capability built into the Instagram app for smartphones. I’ll also give you some pointers on accomplishing similar tasks utilizing well-known third-party software.

Combine many clips into a single video and share it on Instagram.

combine-video-instagram-

Here are a few simple methods for combining two or more videos into one and posting them on Instagram (IG).

Using the Instagram official app

There is no simple way to combine many videos into one on Instagram. You can, however, utilize the Story technique.

  1. Create an Instagram Story with two or more videos. You can add stickers, text, and other elements if you like.

  2. Tap the three dots icon on your Instagram Tale > Save > Save story. Your current Instagram Stories films and photos will be saved to the Photos app as a single video file.

  3. Upload the resulting Video to Instagram!

Tools To Use to Combine videos for Instagram.

  1. Wondershare Filmora is an easy-to-use video merger.

Before I detail online video joiners, I’d like to mention Wondershare Filmora, which can automatically merge video files without or with transitions. It merges video files with the same or various file extensions in 1:1 quality (.mp4, .mov, .mkv, .avi, etc). Continue reading to learn more about this simple video merging and how to merge videos.

Part 2: Using Filmora to combine, merge, and join clips

To join videos, first, import them.

combine-video-instagram-

You can drag the files from Windows File Explorer to the User’s Album or click the “Import” button on the window and choose files from your computer. All imported files will appear in thumbnail format in the User’s Album. To preview a file in the right-hand preview window, double-click it.

  1. To merge video files, drag & drop them.

combine-video-instagram-

Move videos from the User’s Album to the video track on the Timeline after that. All video files will be combined into a single video with no transition. However, you can use the following method to add transitions between video clips.

  1. Add transitions in the third step (optional)

combine-video-instagram-

Add transitions between clips for a smooth transition from one to the next to make the linked videos look like a complete movie. Go to the Transition tab and drag the desired change to the intersection of two clips. You can also right-click any transition to bring up a menu with choices such as “Apply to All” and “Random to All” for your convenience.

Step 4: Combine video files into a single file.

combine-video-instagram-

Now that you’ve seen the merged Movie click the “Export” option to save the several video segments to a single file. Select any format from the list under the Format tab. All of the most common video formats are supported. Choose “Device” and choose the thumbnail of your device to play the combined video file on iPod, iPhone, or iPad. You may also publish the combined Video on YouTube or burn it to DVDs to watch on television.

Other Online Video Mergers

  1. Androvid

combine-video-instagram-

Androvid is a video joiner and video editor in one. Multiple files can be easily combined into a single video. This tool also allows you to divide videos, apply effects, convert videos, and do a lot more. Use this program to effortlessly merge video files in MPEG, 3GP, MP4, AVI, and more formats.

  1. Video Toolbox

combine-video-instagram-

Users can merge and unite videos up to 600MB in size using this fantastic video editing tool. This platform is popular among professionals due to its comprehensive cutting, cropping, combining, and effects editing services. More significantly, joining videos is completely free.

  1. Inshot

combine-video-instagram-

This is a free video editing app that allows you to merge multiple videos into a single file. This is how:

  1. Install and run Inshot.

  2. Select Video.

  3. Tap the check button after selecting multiple videos.

  4. Optional: Here is where you can edit the videos. Select the 16:9 comprehensive video layout or another option by tapping Canvas.

  1. With iMovie

combine-video-instagram-

Apple’s iMovie app is available for free on iPhones, iPad, and Mac. Here’s how to combine two or more videos for an Instagram post:

  1. Get iMovie and open it on your iPhone.

  2. Select Movie from the Create Project menu.

  3. Choose your movies. To see only the clips, go to the top left and tap Media, then Video. Choose a video and press the check button.

  4. Tap Create Movie after selecting two or more video clips.

  5. Swipe horizontally to the point where one video clip ends and another begins if desired. You can edit or remove the transition effect between videos by tapping the two triangle icon.

  6. Optional: You can also experiment with other iMovie features such as adding music, text, and video speed changes. You can tap a video clip, tap the tiny plus icon, and zoom in and out with two fingers.

  7. When you’re done, tap Done in the top left corner.

  8. From the bottom, tap the share button and select Save Video.

  9. Your iPhone’s Photos app now contains the merged clip. Open Instagram and make an individual post with the final combined Video.

This is how you can combine multiple clips into one Instagram video. I hope you found this quick tutorial helpful. Of course, you can merge two or more clips into one single video file using any other video editing app besides the ones listed above.

Here are a few simple methods for combining two or more videos into one and posting them on Instagram (IG).

Using the Instagram official app

There is no simple way to combine many videos into one on Instagram. You can, however, utilize the Story technique.

  1. Create an Instagram Story with two or more videos. You can add stickers, text, and other elements if you like.

  2. Tap the three dots icon on your Instagram Tale > Save > Save story. Your current Instagram Stories films and photos will be saved to the Photos app as a single video file.

  3. Upload the resulting Video to Instagram!

Tools To Use to Combine videos for Instagram.

  1. Wondershare Filmora is an easy-to-use video merger.

Before I detail online video joiners, I’d like to mention Wondershare Filmora, which can automatically merge video files without or with transitions. It merges video files with the same or various file extensions in 1:1 quality (.mp4, .mov, .mkv, .avi, etc). Continue reading to learn more about this simple video merging and how to merge videos.

Part 2: Using Filmora to combine, merge, and join clips

To join videos, first, import them.

combine-video-instagram-

You can drag the files from Windows File Explorer to the User’s Album or click the “Import” button on the window and choose files from your computer. All imported files will appear in thumbnail format in the User’s Album. To preview a file in the right-hand preview window, double-click it.

  1. To merge video files, drag & drop them.

combine-video-instagram-

Move videos from the User’s Album to the video track on the Timeline after that. All video files will be combined into a single video with no transition. However, you can use the following method to add transitions between video clips.

  1. Add transitions in the third step (optional)

combine-video-instagram-

Add transitions between clips for a smooth transition from one to the next to make the linked videos look like a complete movie. Go to the Transition tab and drag the desired change to the intersection of two clips. You can also right-click any transition to bring up a menu with choices such as “Apply to All” and “Random to All” for your convenience.

Step 4: Combine video files into a single file.

combine-video-instagram-

Now that you’ve seen the merged Movie click the “Export” option to save the several video segments to a single file. Select any format from the list under the Format tab. All of the most common video formats are supported. Choose “Device” and choose the thumbnail of your device to play the combined video file on iPod, iPhone, or iPad. You may also publish the combined Video on YouTube or burn it to DVDs to watch on television.

Other Online Video Mergers

  1. Androvid

combine-video-instagram-

Androvid is a video joiner and video editor in one. Multiple files can be easily combined into a single video. This tool also allows you to divide videos, apply effects, convert videos, and do a lot more. Use this program to effortlessly merge video files in MPEG, 3GP, MP4, AVI, and more formats.

  1. Video Toolbox

combine-video-instagram-

Users can merge and unite videos up to 600MB in size using this fantastic video editing tool. This platform is popular among professionals due to its comprehensive cutting, cropping, combining, and effects editing services. More significantly, joining videos is completely free.

  1. Inshot

combine-video-instagram-

This is a free video editing app that allows you to merge multiple videos into a single file. This is how:

  1. Install and run Inshot.

  2. Select Video.

  3. Tap the check button after selecting multiple videos.

  4. Optional: Here is where you can edit the videos. Select the 16:9 comprehensive video layout or another option by tapping Canvas.

  1. With iMovie

combine-video-instagram-

Apple’s iMovie app is available for free on iPhones, iPad, and Mac. Here’s how to combine two or more videos for an Instagram post:

  1. Get iMovie and open it on your iPhone.

  2. Select Movie from the Create Project menu.

  3. Choose your movies. To see only the clips, go to the top left and tap Media, then Video. Choose a video and press the check button.

  4. Tap Create Movie after selecting two or more video clips.

  5. Swipe horizontally to the point where one video clip ends and another begins if desired. You can edit or remove the transition effect between videos by tapping the two triangle icon.

  6. Optional: You can also experiment with other iMovie features such as adding music, text, and video speed changes. You can tap a video clip, tap the tiny plus icon, and zoom in and out with two fingers.

  7. When you’re done, tap Done in the top left corner.

  8. From the bottom, tap the share button and select Save Video.

  9. Your iPhone’s Photos app now contains the merged clip. Open Instagram and make an individual post with the final combined Video.

This is how you can combine multiple clips into one Instagram video. I hope you found this quick tutorial helpful. Of course, you can merge two or more clips into one single video file using any other video editing app besides the ones listed above.

Here are a few simple methods for combining two or more videos into one and posting them on Instagram (IG).

Using the Instagram official app

There is no simple way to combine many videos into one on Instagram. You can, however, utilize the Story technique.

  1. Create an Instagram Story with two or more videos. You can add stickers, text, and other elements if you like.

  2. Tap the three dots icon on your Instagram Tale > Save > Save story. Your current Instagram Stories films and photos will be saved to the Photos app as a single video file.

  3. Upload the resulting Video to Instagram!

Tools To Use to Combine videos for Instagram.

  1. Wondershare Filmora is an easy-to-use video merger.

Before I detail online video joiners, I’d like to mention Wondershare Filmora, which can automatically merge video files without or with transitions. It merges video files with the same or various file extensions in 1:1 quality (.mp4, .mov, .mkv, .avi, etc). Continue reading to learn more about this simple video merging and how to merge videos.

Part 2: Using Filmora to combine, merge, and join clips

To join videos, first, import them.

combine-video-instagram-

You can drag the files from Windows File Explorer to the User’s Album or click the “Import” button on the window and choose files from your computer. All imported files will appear in thumbnail format in the User’s Album. To preview a file in the right-hand preview window, double-click it.

  1. To merge video files, drag & drop them.

combine-video-instagram-

Move videos from the User’s Album to the video track on the Timeline after that. All video files will be combined into a single video with no transition. However, you can use the following method to add transitions between video clips.

  1. Add transitions in the third step (optional)

combine-video-instagram-

Add transitions between clips for a smooth transition from one to the next to make the linked videos look like a complete movie. Go to the Transition tab and drag the desired change to the intersection of two clips. You can also right-click any transition to bring up a menu with choices such as “Apply to All” and “Random to All” for your convenience.

Step 4: Combine video files into a single file.

combine-video-instagram-

Now that you’ve seen the merged Movie click the “Export” option to save the several video segments to a single file. Select any format from the list under the Format tab. All of the most common video formats are supported. Choose “Device” and choose the thumbnail of your device to play the combined video file on iPod, iPhone, or iPad. You may also publish the combined Video on YouTube or burn it to DVDs to watch on television.

Other Online Video Mergers

  1. Androvid

combine-video-instagram-

Androvid is a video joiner and video editor in one. Multiple files can be easily combined into a single video. This tool also allows you to divide videos, apply effects, convert videos, and do a lot more. Use this program to effortlessly merge video files in MPEG, 3GP, MP4, AVI, and more formats.

  1. Video Toolbox

combine-video-instagram-

Users can merge and unite videos up to 600MB in size using this fantastic video editing tool. This platform is popular among professionals due to its comprehensive cutting, cropping, combining, and effects editing services. More significantly, joining videos is completely free.

  1. Inshot

combine-video-instagram-

This is a free video editing app that allows you to merge multiple videos into a single file. This is how:

  1. Install and run Inshot.

  2. Select Video.

  3. Tap the check button after selecting multiple videos.

  4. Optional: Here is where you can edit the videos. Select the 16:9 comprehensive video layout or another option by tapping Canvas.

  1. With iMovie

combine-video-instagram-

Apple’s iMovie app is available for free on iPhones, iPad, and Mac. Here’s how to combine two or more videos for an Instagram post:

  1. Get iMovie and open it on your iPhone.

  2. Select Movie from the Create Project menu.

  3. Choose your movies. To see only the clips, go to the top left and tap Media, then Video. Choose a video and press the check button.

  4. Tap Create Movie after selecting two or more video clips.

  5. Swipe horizontally to the point where one video clip ends and another begins if desired. You can edit or remove the transition effect between videos by tapping the two triangle icon.

  6. Optional: You can also experiment with other iMovie features such as adding music, text, and video speed changes. You can tap a video clip, tap the tiny plus icon, and zoom in and out with two fingers.

  7. When you’re done, tap Done in the top left corner.

  8. From the bottom, tap the share button and select Save Video.

  9. Your iPhone’s Photos app now contains the merged clip. Open Instagram and make an individual post with the final combined Video.

This is how you can combine multiple clips into one Instagram video. I hope you found this quick tutorial helpful. Of course, you can merge two or more clips into one single video file using any other video editing app besides the ones listed above.

Here are a few simple methods for combining two or more videos into one and posting them on Instagram (IG).

Using the Instagram official app

There is no simple way to combine many videos into one on Instagram. You can, however, utilize the Story technique.

  1. Create an Instagram Story with two or more videos. You can add stickers, text, and other elements if you like.

  2. Tap the three dots icon on your Instagram Tale > Save > Save story. Your current Instagram Stories films and photos will be saved to the Photos app as a single video file.

  3. Upload the resulting Video to Instagram!

Tools To Use to Combine videos for Instagram.

  1. Wondershare Filmora is an easy-to-use video merger.

Before I detail online video joiners, I’d like to mention Wondershare Filmora, which can automatically merge video files without or with transitions. It merges video files with the same or various file extensions in 1:1 quality (.mp4, .mov, .mkv, .avi, etc). Continue reading to learn more about this simple video merging and how to merge videos.

Part 2: Using Filmora to combine, merge, and join clips

To join videos, first, import them.

combine-video-instagram-

You can drag the files from Windows File Explorer to the User’s Album or click the “Import” button on the window and choose files from your computer. All imported files will appear in thumbnail format in the User’s Album. To preview a file in the right-hand preview window, double-click it.

  1. To merge video files, drag & drop them.

combine-video-instagram-

Move videos from the User’s Album to the video track on the Timeline after that. All video files will be combined into a single video with no transition. However, you can use the following method to add transitions between video clips.

  1. Add transitions in the third step (optional)

combine-video-instagram-

Add transitions between clips for a smooth transition from one to the next to make the linked videos look like a complete movie. Go to the Transition tab and drag the desired change to the intersection of two clips. You can also right-click any transition to bring up a menu with choices such as “Apply to All” and “Random to All” for your convenience.

Step 4: Combine video files into a single file.

combine-video-instagram-

Now that you’ve seen the merged Movie click the “Export” option to save the several video segments to a single file. Select any format from the list under the Format tab. All of the most common video formats are supported. Choose “Device” and choose the thumbnail of your device to play the combined video file on iPod, iPhone, or iPad. You may also publish the combined Video on YouTube or burn it to DVDs to watch on television.

Other Online Video Mergers

  1. Androvid

combine-video-instagram-

Androvid is a video joiner and video editor in one. Multiple files can be easily combined into a single video. This tool also allows you to divide videos, apply effects, convert videos, and do a lot more. Use this program to effortlessly merge video files in MPEG, 3GP, MP4, AVI, and more formats.

  1. Video Toolbox

combine-video-instagram-

Users can merge and unite videos up to 600MB in size using this fantastic video editing tool. This platform is popular among professionals due to its comprehensive cutting, cropping, combining, and effects editing services. More significantly, joining videos is completely free.

  1. Inshot

combine-video-instagram-

This is a free video editing app that allows you to merge multiple videos into a single file. This is how:

  1. Install and run Inshot.

  2. Select Video.

  3. Tap the check button after selecting multiple videos.

  4. Optional: Here is where you can edit the videos. Select the 16:9 comprehensive video layout or another option by tapping Canvas.

  1. With iMovie

combine-video-instagram-

Apple’s iMovie app is available for free on iPhones, iPad, and Mac. Here’s how to combine two or more videos for an Instagram post:

  1. Get iMovie and open it on your iPhone.

  2. Select Movie from the Create Project menu.

  3. Choose your movies. To see only the clips, go to the top left and tap Media, then Video. Choose a video and press the check button.

  4. Tap Create Movie after selecting two or more video clips.

  5. Swipe horizontally to the point where one video clip ends and another begins if desired. You can edit or remove the transition effect between videos by tapping the two triangle icon.

  6. Optional: You can also experiment with other iMovie features such as adding music, text, and video speed changes. You can tap a video clip, tap the tiny plus icon, and zoom in and out with two fingers.

  7. When you’re done, tap Done in the top left corner.

  8. From the bottom, tap the share button and select Save Video.

  9. Your iPhone’s Photos app now contains the merged clip. Open Instagram and make an individual post with the final combined Video.

This is how you can combine multiple clips into one Instagram video. I hope you found this quick tutorial helpful. Of course, you can merge two or more clips into one single video file using any other video editing app besides the ones listed above.

10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

What Is Motion Blur in the Game? Do You Really Need It?

Video games, as a whole, have developed exceptionally in the market over the past two decades. With new technology taking charge, different effects and enhancements have risen and introduced contemporary gaming designs. Amidst this transition, the development of games with the motion blur effect is also present. But does a gamer need a motion blur effect in their games?

Although motion blur is present in many game settings, it has not been acknowledged in the gaming community. However, there are still doubts about this effect. In this article, we will discuss motion blur gaming in detail. We will also decide whether gamers require a motion blur effect in their games. Read this article to know if motion blur is beneficial or problematic for gamers.

motion blur in games

Part 1: What is Motion Blur?

The motion blur effect has been a part of many movies and videos. It has been used as a source to display objects moving at high speed. This effect is bridged in situations where the objects moving in speed are directed in a single direction. However, this effect is not adjusting the object in a frame but creates an apparent blur.

If you tend to pause that video or movie during the motion blur effect, you will find the picture blurred in a specific direction. This is because the camera records the blur as the motion information, providing a realistic effect. Many filmmakers and videographers utilize this feature and tend to develop a sense of fast-moving objects. This advancement has turned out to be quite successful.

what is motion blur

With the help of the information recorded through motion blur, the high-speed objects moving within the frame are coherent within the 24 frames, which is the standard frame rate per second. However, motion blur has also been tested at 29.97 and 30fps, which does show diversity in its functionality.

An Overview of Stop-Motion Animation Effect

If you tend to display the cohesive effect of the object within the image, you will have to cut short the particular clip. It should be done in 24 frames to achieve a frame-by-frame display of the object with changing direction. This removes the dynamic blur within the video. However, it displays another effect generally referred to as stop-motion animation.

Talking about this principle, stop-motion animation is quite common in old animated films. The movement was displayed by taking snapshots of every frame with the object displaced within each frame. Combining these snapshots, a complete stop-motion effect was created, making footage. The animation is captured one frame at a time, with a sequenced display. However, no blurring is present within the animation, making both discussed effects different.

stop-motion animation effect

Part 2: What is Motion Blur in Games? Why Do Games Have It?

Once you understand the concept of motion blur, it is time to figure out what motion blur is in games. This particular effect has not only been used in films but is now taking place within games for a realistic effect. Unfortunately, the use of stop-motion animation within the games is not effective. Although it has a standard frame rate of 24fps, the screen always lags.

Since the recorded action is manually adjusted within the frames, the motion is inaccurate, indicating the need for a motion blur effect in games. Talking about motion blur in games, this particular effect was not observed for a long time. The use of motion blur increases the quality of the game, but it also enhances the size of the game, which requires better equipment.

The games did not include the effect for quite a long time. Every frame was clear since the stop-motion animation runs under this principle. The clarity in frames, if operated at 24fps, the standard rate for stop-motion animation, will show screen lags. This is why the games were operated at least 30fps to be almost smooth.

When these screens were to display high-speed movement, the game had 30fps displayed lag on screen. Rapid changes in cameras led to the need for games to include motion blur gaming. This was based on smoothening the fast-moving effect covered in 30fps or less. Motion blur has improved the overall video output effects of the game. Due to motion blur, you can observe better transitions with a smooth flow at a lower fps rate.

what is motion blur in games

Part 3: Should Motion Blur in Game Be On or Off?

The question that arises, in this case, is whether you should keep the motion blur on or off. To answer this question, you will have to observe why gamers dislike motion blur in games. As this effect is most prominent in conditions where the screen’s frame rate is 30fps or lesser, it becomes redundant if the screen’s frame rate is less than it.

Although you have heard that motion blur makes a screen smooth, this goes the other way in such situations. The display gets sticky for screens with lower frame rates, making the user dizzy. A good gaming engine provides the function of automatically adjusting the motion blur effect against the screen’s frame rate. However, if the user is not playing such quality games, they will face this issue.

It is better to turn off the motion blur effect for games without this adjustment or conditions where the output video remains sticky. For smoother results, the motion blur effect is preferred. It clarifies that the problem generally ranges from player to player. This clearly explains that motion blur is not the culprit in this situation.

condition of using motion blur

Part 4: Is Motion Blur Good for FPS? Does it Increase FPS?

Motion blur, as explained above, is pleasing if it makes your results smoother. Generally, this is the reason why motion blur gaming was considered. Thus, motion blur is good for FPS; however, it does not increase the frame rates of your computer’s screen. The explanation above shows that motion blur has nothing to do with increasing the frame rates. It blurs the object’s trail by sustaining the video within the same frame rates.

The brain corrects the pictures the eye observes since it is being observed in natural circumstances. The use of motion blur improves the experience. Along with that, the results are always considered realistic under dynamic blur. In conclusion, motion blur is considered much more effective in video games.

Bonus Tips – How to Add Motion Blur to Your Gaming Video

What if you have a game recording on your computer that does not contain motion blur? If you have been recording clips of your old favorite game and intend to put them on social media, you might consider adding motion blur. To enhance motion blur gaming, you can consider using Wondershare Filmora , one of the most influential cross-platform video creation platforms.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora enhances the quality and swiftness of a video with the aid of many functions. From control of the effects to transitions, using these features in video editing gives the option of perfecting the results. Furthermore, Filmora provides these all under a simple interface, which makes it intuitive for users to work on.

Other Prominent Features of Wondershare Filmora

To know more about Wondershare Filmora and its prominent features, let’s look into the details provided below:

  • You can utilize the speed ramping option to control your video’s speed. To use better effects, this option gives you reasonable control over the keyframes.
  • To make your videos look professional, you can consume the motion tracking feature offered by the video editor.
  • Filmora gives a complete and comprehensive list of effects and transitions to enhance the quality of your video.

Steps to Add Motion Blur to Gaming Video with Filmora

With an overview of this perfect video editing platform, we will now observe the instructions for adding motion blur within a gaming video with the tool:

Step1 Launch Filmora and Open Project

Download and install the latest Wondershare Filmora on your computer and launch the tool. Select the “New Project” on the window to proceed to a new window.

make a new filmora project

Step2 Import Gaming Video

As it opens, select the “Import” icon on the screen to add the gaming video that is to be edited. As you import it, drag the video to the timeline for editing.

tap on the import button

Step3 Add Motion Blur to Gaming Video

Next, you must drag the play head to the point where you wish to add the motion blur effect on the gaming video. As you reach the point, click the “Scissors” icon to split the video. Once it is done, navigate to the “Effects” tab and select “Video Effects” from the left panel. Then, tap on the search bar and continue to search for “Blur.” You must drag the first result of this search to the point where you wish to add the motion blur.

search for the blur effect

Step4 Smooth Video with Transition and Export

To smoothen the results, you must look for a transition. Proceed to the “Transitions” tab and look for “Dissolve” from the search bar. With the Dissolve transition in line, drag it onto the timeline in the same position where the motion blur is added. Once done, click the “Export” button and follow the on-screen instructions to export your edited gaming video.

export your motion-blurred video

Last Words

This article has presented a comprehensive overview of motion blur gaming and why it is necessary for games. While you figure out why motion blur is required, you must also observe whether it is needed. If you have a gaming video that needs to be added with motion blur, you can consider using Wondershare Filmora, a great video editor based on exceptional features.

Free Download For macOS 10.14 or later

Filmora enhances the quality and swiftness of a video with the aid of many functions. From control of the effects to transitions, using these features in video editing gives the option of perfecting the results. Furthermore, Filmora provides these all under a simple interface, which makes it intuitive for users to work on.

Other Prominent Features of Wondershare Filmora

To know more about Wondershare Filmora and its prominent features, let’s look into the details provided below:

  • You can utilize the speed ramping option to control your video’s speed. To use better effects, this option gives you reasonable control over the keyframes.
  • To make your videos look professional, you can consume the motion tracking feature offered by the video editor.
  • Filmora gives a complete and comprehensive list of effects and transitions to enhance the quality of your video.

Steps to Add Motion Blur to Gaming Video with Filmora

With an overview of this perfect video editing platform, we will now observe the instructions for adding motion blur within a gaming video with the tool:

Step1 Launch Filmora and Open Project

Download and install the latest Wondershare Filmora on your computer and launch the tool. Select the “New Project” on the window to proceed to a new window.

make a new filmora project

Step2 Import Gaming Video

As it opens, select the “Import” icon on the screen to add the gaming video that is to be edited. As you import it, drag the video to the timeline for editing.

tap on the import button

Step3 Add Motion Blur to Gaming Video

Next, you must drag the play head to the point where you wish to add the motion blur effect on the gaming video. As you reach the point, click the “Scissors” icon to split the video. Once it is done, navigate to the “Effects” tab and select “Video Effects” from the left panel. Then, tap on the search bar and continue to search for “Blur.” You must drag the first result of this search to the point where you wish to add the motion blur.

search for the blur effect

Step4 Smooth Video with Transition and Export

To smoothen the results, you must look for a transition. Proceed to the “Transitions” tab and look for “Dissolve” from the search bar. With the Dissolve transition in line, drag it onto the timeline in the same position where the motion blur is added. Once done, click the “Export” button and follow the on-screen instructions to export your edited gaming video.

export your motion-blurred video

Last Words

This article has presented a comprehensive overview of motion blur gaming and why it is necessary for games. While you figure out why motion blur is required, you must also observe whether it is needed. If you have a gaming video that needs to be added with motion blur, you can consider using Wondershare Filmora, a great video editor based on exceptional features.

Add Zoom Blur Effect In Photoshop [Step by Step]

People add blurry effects to their photos to add a sense of focus effortlessly. It helps to grasp the viewers’ attention as blurry effects add a depth of field. There are various kinds of blurry effects, such as motion blur, zoom blur, etc.

One of the commonly used blurry effects is zoom blur which helps to highlight a specific area of the image. This article will help you to add zoom blur Photoshop through simple means.

  1. GIFGIT.com
  2. Luxa.org
  3. Wondershare Filmora

Part 1: What is Zoom Blur?

Zoom blur is a creative effect that adds a new dimension to your captured photos. It creates an illusion where the captured shot appears to blur from the center direction. It gives an abstract feel and adds a certain movement to the picture. You can quickly draw attention to your subject by adding a zoom motion blur.

what is the zoom blur effect

To create a zoom blur effect while capturing the photo, you should consider some conditions. For example, you can successfully create this effect by taking a picture in low-light conditions. Moreover, you should use a tripod to acquire the best results.

Part 2: How to Add Zoom Blur Effect to Photos in Photoshop?

Photoshop is widely used to alter images with distinct features. It can easily handle diverse file types with great efficiency. It gives complete control to the user as it comprises a friendly user interface. Moreover, you can utilize its color grading tools to adjust the saturation, hue, contrast, and brightness of the photo.

You can also discover AI-supported neural filters that can be a game-changer for you. It also provides a sky replacement tool that you can use to replace the sky in your captured photos effortlessly. For zoom blur Photoshop, you can manually create this effect with a few clicks. For this purpose, you can take help from the following guidelines:

Step1 Navigate to your Photoshop tool and import your desired photo. Go to the “Layers” section on your screen and press “Ctrl + J” to duplicate the first layer. If you are a MacBook user, you can press “Command + J.”

duplicate the photoshop layer

Step2 To proceed, go to the “Filter” option given above and select the “Blur” option. From its drop-down menu, select “Radial Blur .”Now you would be able to see a new window of Radial Blur on your screen. Here, change the amount to 10, and under the “Blur Method” section, select “Zoom .”Also, choose “Best” in the “Quality” section.

edit the radial blur settings

Step3 By staying on the Radial Blur window, adjust the “Blur Center” according to your desire. It will add focus to the central point while blurring the surroundings of your image. Once done, hit the “OK” button. To add further modifications, you can open the Radial Blur window again and modify the “Blur Center” easily.

adjust the blur center

Part 3: Add the Motion Blur with an Alternative to Photoshop

Are you searching the alternatives to Photoshop? It may be possible that you don’t get desired final results using zoom blur Photoshop. For this, you can check the following tools to achieve the best results.

1. GIFGIT.com

This online tool is an easy-to-use platform through which you can edit your images without any complications. It contains different tools through which you can add modifications instantly. For instance, you can utilize its advanced features such as Color Picker, Background Eraser, Gradient Tool, Magic Eraser, etc. Through its Blur Tool, you can defocus an image precisely in the desired manner.

To use this tool, navigate to the website of GIFGIT through your web browser. From its various tools, select the “Blur” tool. Afterward, click the “Choose File” button and upload your image. From the above editing toolbar, access the “Zoom Blur” slider to use the blur option. Adjust the ratio of the blur by increasing or decreasing the value through the slider or by entering the number inside the box.

gifgit.com zoom blur tool

2. Luxa.org

Do you want a professional tool to add a zoom blur effect? Luxa.org has a friendly user interface that comprises different options, such as PDF tools and image tools. For the image tools, you can find various options to execute the editing. For instance, you can add colored borders to your images and text in the desired font. You can also modify the brightness level of your pictures through this tool.

To add a zoom motion blur effect, this tool provides a special online blur tool. To utilize it, access the website of Luxa.org and go to its image tools. From there, navigate to the zoom blur feature. Now upload your image on this tool and set the horizontal and vertical strengths. Also, adjust the blur strength accordingly. Once the zoom blur effect gets added to your photo, click on the “Download” button.

what is the zoom blur effect

3. Wondershare Filmora

Have you ever tried Wondershare Filmora before? Filmora is a complete toolbox through which you can execute basic and advanced image editing without complications. It contains different kinds of built-in presets that can help you express your creativity. Moreover, it provides stock images that you use without any restrictions.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

To enhance your images, Filmora provides you with tons of professional effects. Using these effects, you can also add a zoom blur effect to your photos along with modification options. Furthermore, you can also export the edited image in the desired file format and resolution on this platform. To use this platform for adding a zoom blur effect, check the following instructions:

Step1 Import the Particular Image

After launching Filmora, select the “Create New Project” option to begin. Afterward, import the image from your computer to which you want to add the zoom blur effect. Once done, drag and drop the picture into the timeline.

import the image in filmora

Step2 Add the Zoom Blur Effect

Go to the Effect section and select “Utility” under the “Video Effects” section. From there, search “Tilt-Shift Circle” effect. Select and drop this effect to the timeline to proceed. Also, make sure to adjust the duration of the added effect according to your clip.

access the effects tab

Step3 Adjust the Blur Settings

Now, double-click the added effect to adjust the intensity of the effect. Through the circle, you can apply the zoom blur effect to the photo precisely. You can adjust the intensity and size of the zoom motion blur effect.

adjust the zoom blur settings

Last Words

The zoom blur effect can instantly add focus to the subject in a dramatic manner. It can also highlight a specific point of the image effortlessly. In this article, we have addressed how to add zoom motion blur using Photoshop. To use the best alternative to Photoshop, we highly recommend using Wondershare Filmora. This tool has an easy-to-use interface and enables you to add a zoom blur effect easily.

Part 1: What is Zoom Blur?

Zoom blur is a creative effect that adds a new dimension to your captured photos. It creates an illusion where the captured shot appears to blur from the center direction. It gives an abstract feel and adds a certain movement to the picture. You can quickly draw attention to your subject by adding a zoom motion blur.

what is the zoom blur effect

To create a zoom blur effect while capturing the photo, you should consider some conditions. For example, you can successfully create this effect by taking a picture in low-light conditions. Moreover, you should use a tripod to acquire the best results.

Part 2: How to Add Zoom Blur Effect to Photos in Photoshop?

Photoshop is widely used to alter images with distinct features. It can easily handle diverse file types with great efficiency. It gives complete control to the user as it comprises a friendly user interface. Moreover, you can utilize its color grading tools to adjust the saturation, hue, contrast, and brightness of the photo.

You can also discover AI-supported neural filters that can be a game-changer for you. It also provides a sky replacement tool that you can use to replace the sky in your captured photos effortlessly. For zoom blur Photoshop, you can manually create this effect with a few clicks. For this purpose, you can take help from the following guidelines:

Step1 Navigate to your Photoshop tool and import your desired photo. Go to the “Layers” section on your screen and press “Ctrl + J” to duplicate the first layer. If you are a MacBook user, you can press “Command + J.”

duplicate the photoshop layer

Step2 To proceed, go to the “Filter” option given above and select the “Blur” option. From its drop-down menu, select “Radial Blur .”Now you would be able to see a new window of Radial Blur on your screen. Here, change the amount to 10, and under the “Blur Method” section, select “Zoom .”Also, choose “Best” in the “Quality” section.

edit the radial blur settings

Step3 By staying on the Radial Blur window, adjust the “Blur Center” according to your desire. It will add focus to the central point while blurring the surroundings of your image. Once done, hit the “OK” button. To add further modifications, you can open the Radial Blur window again and modify the “Blur Center” easily.

adjust the blur center

Part 3: Add the Motion Blur with an Alternative to Photoshop

Are you searching the alternatives to Photoshop? It may be possible that you don’t get desired final results using zoom blur Photoshop. For this, you can check the following tools to achieve the best results.

1. GIFGIT.com

This online tool is an easy-to-use platform through which you can edit your images without any complications. It contains different tools through which you can add modifications instantly. For instance, you can utilize its advanced features such as Color Picker, Background Eraser, Gradient Tool, Magic Eraser, etc. Through its Blur Tool, you can defocus an image precisely in the desired manner.

To use this tool, navigate to the website of GIFGIT through your web browser. From its various tools, select the “Blur” tool. Afterward, click the “Choose File” button and upload your image. From the above editing toolbar, access the “Zoom Blur” slider to use the blur option. Adjust the ratio of the blur by increasing or decreasing the value through the slider or by entering the number inside the box.

gifgit.com zoom blur tool

2. Luxa.org

Do you want a professional tool to add a zoom blur effect? Luxa.org has a friendly user interface that comprises different options, such as PDF tools and image tools. For the image tools, you can find various options to execute the editing. For instance, you can add colored borders to your images and text in the desired font. You can also modify the brightness level of your pictures through this tool.

To add a zoom motion blur effect, this tool provides a special online blur tool. To utilize it, access the website of Luxa.org and go to its image tools. From there, navigate to the zoom blur feature. Now upload your image on this tool and set the horizontal and vertical strengths. Also, adjust the blur strength accordingly. Once the zoom blur effect gets added to your photo, click on the “Download” button.

what is the zoom blur effect

3. Wondershare Filmora

Have you ever tried Wondershare Filmora before? Filmora is a complete toolbox through which you can execute basic and advanced image editing without complications. It contains different kinds of built-in presets that can help you express your creativity. Moreover, it provides stock images that you use without any restrictions.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

To enhance your images, Filmora provides you with tons of professional effects. Using these effects, you can also add a zoom blur effect to your photos along with modification options. Furthermore, you can also export the edited image in the desired file format and resolution on this platform. To use this platform for adding a zoom blur effect, check the following instructions:

Step1 Import the Particular Image

After launching Filmora, select the “Create New Project” option to begin. Afterward, import the image from your computer to which you want to add the zoom blur effect. Once done, drag and drop the picture into the timeline.

import the image in filmora

Step2 Add the Zoom Blur Effect

Go to the Effect section and select “Utility” under the “Video Effects” section. From there, search “Tilt-Shift Circle” effect. Select and drop this effect to the timeline to proceed. Also, make sure to adjust the duration of the added effect according to your clip.

access the effects tab

Step3 Adjust the Blur Settings

Now, double-click the added effect to adjust the intensity of the effect. Through the circle, you can apply the zoom blur effect to the photo precisely. You can adjust the intensity and size of the zoom motion blur effect.

adjust the zoom blur settings

Last Words

The zoom blur effect can instantly add focus to the subject in a dramatic manner. It can also highlight a specific point of the image effortlessly. In this article, we have addressed how to add zoom motion blur using Photoshop. To use the best alternative to Photoshop, we highly recommend using Wondershare Filmora. This tool has an easy-to-use interface and enables you to add a zoom blur effect easily.

Also read:

  • Title: New 2024 Approved How to Combine Multiple Videos Into One on Instagram
  • Author: Chloe
  • Created at : 2024-04-24 07:08:34
  • Updated at : 2024-04-25 07:08:34
  • Link: https://ai-editing-video.techidaily.com/new-2024-approved-how-to-combine-multiple-videos-into-one-on-instagram/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
New 2024 Approved How to Combine Multiple Videos Into One on Instagram