Text Animation Intro Tutorial in Filmora

Preparation

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download and Install the Filmora video editor . Then, click on New Project once the program starts.

Step 2

Go to Titles and drag the Default Title to the Timeline. Then, double-click on the Default Title clip to open its settings. Here, type in your text → change the text color to Black → click OK → take a snapshot.

Step 3

Double-click on the Default Title once more and simply change the text color to anything other than black this time. Then, click OK and take another snapshot. After this, delete the Default Title from the Timeline.

Step 4

Next, go to Sample Color and drag the White color to the Timeline. Increase the White Color clip’s duration to 10 seconds by dragging the tail of the clip to the right.

Step 5

For the next step, you need to download a simple Vignette png image . Then, import the Vignette image into Filmora. Go to My Media and click on Import Media. Import it and drag the image to the Timeline. Then, move that clip to Track 3.

Step 6

Drop the Black snapshot you took earlier to Track 2. Double-click on it, go to Animation, and apply these settings. After this, move the Playhead to the end of the clip and change the X-axis value to “-800”.

Step 7

Go to Effects and drag the Square Blur effect to Track 4 on the Timeline. Increase its duration to match the other clips. Then, click on the effect and change its Size bar value to 4. Click OK.

Step 8

Place the Playhead at the beginning of the clip. Go to My Media and drag the Black snapshot to Track 5. Double-click on it → go to Animation and change the settings to look like this. Then, move the Playhead to 9 seconds. Here, change the X-axis to “150” and the Scale to 75%.

Step 9

Now, place the Playhead at the starting point and drag the colored snapshot in Track 6. Double-click on it and change the Scale to 50%. Then, move the Playhead to 9 seconds again and change the Scale to 75%. Click OK.

Step 10

Go to Sample Color and drag “Gradient 4” to Track 7 on the Timeline. Double-click on it → go to the Video tab → change the Blending Mode to Overlay → decrease the Opacity to 25%. Click OK.

Step 11

Drag a Default Title to Track 8 and double-click on it to open its Advanced settings. From here, delete the yellow text clip located under the video. Then, insert a Line shape.

Step 12

Increase the Line’s length to be almost as long as the screen. Then adjust its position until half of the Line is visible on the screen. Like this.

Step 13

Copy this Default Title and paste it into Track 9. Open its Advanced settings and change the Line color to something different than the previous one. Then, move it to the other side of the screen, slightly above the previous line. Click OK.

Step 14

Now, select the Default Title on Track 9, double-click it, and go to the Animation tab. Move the Playhead at the starting point of the Timeline and add a keyframe. Then, move the Playhead to the end of the clip. Drag the X-axis position to the right until the Line shape moves all the way to the right side of the screen.

Do the same for the Default Title on Track 8. But this time, drag the X-axis position toward the other side. When you’re done, press OK.

Step 15

Go to the Effects tab → drag the Luma Sharp effect to Track 10. Click it and change its Intensity to 10.

Step 16

You’re all done. Click on the Render button to render all the clips and finally preview your creation. Congratulations on creating a text animation intro in Filmora.

Summary

What you’ve learned:

• Create a unique text animation intro in Filmora
• Animate text and titles
• How to add and animate different shapes in Filmora
• Edit the advanced settings of elements in the Filmora video editor

Free Download Free Download

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download and Install the Filmora video editor . Then, click on New Project once the program starts.

Step 2

Go to Titles and drag the Default Title to the Timeline. Then, double-click on the Default Title clip to open its settings. Here, type in your text → change the text color to Black → click OK → take a snapshot.

Step 3

Double-click on the Default Title once more and simply change the text color to anything other than black this time. Then, click OK and take another snapshot. After this, delete the Default Title from the Timeline.

Step 4

Next, go to Sample Color and drag the White color to the Timeline. Increase the White Color clip’s duration to 10 seconds by dragging the tail of the clip to the right.

Step 5

For the next step, you need to download a simple Vignette png image . Then, import the Vignette image into Filmora. Go to My Media and click on Import Media. Import it and drag the image to the Timeline. Then, move that clip to Track 3.

Step 6

Drop the Black snapshot you took earlier to Track 2. Double-click on it, go to Animation, and apply these settings. After this, move the Playhead to the end of the clip and change the X-axis value to “-800”.

Step 7

Go to Effects and drag the Square Blur effect to Track 4 on the Timeline. Increase its duration to match the other clips. Then, click on the effect and change its Size bar value to 4. Click OK.

Step 8

Place the Playhead at the beginning of the clip. Go to My Media and drag the Black snapshot to Track 5. Double-click on it → go to Animation and change the settings to look like this. Then, move the Playhead to 9 seconds. Here, change the X-axis to “150” and the Scale to 75%.

Step 9

Now, place the Playhead at the starting point and drag the colored snapshot in Track 6. Double-click on it and change the Scale to 50%. Then, move the Playhead to 9 seconds again and change the Scale to 75%. Click OK.

Step 10

Go to Sample Color and drag “Gradient 4” to Track 7 on the Timeline. Double-click on it → go to the Video tab → change the Blending Mode to Overlay → decrease the Opacity to 25%. Click OK.

Step 11

Drag a Default Title to Track 8 and double-click on it to open its Advanced settings. From here, delete the yellow text clip located under the video. Then, insert a Line shape.

Step 12

Increase the Line’s length to be almost as long as the screen. Then adjust its position until half of the Line is visible on the screen. Like this.

Step 13

Copy this Default Title and paste it into Track 9. Open its Advanced settings and change the Line color to something different than the previous one. Then, move it to the other side of the screen, slightly above the previous line. Click OK.

Step 14

Now, select the Default Title on Track 9, double-click it, and go to the Animation tab. Move the Playhead at the starting point of the Timeline and add a keyframe. Then, move the Playhead to the end of the clip. Drag the X-axis position to the right until the Line shape moves all the way to the right side of the screen.

Do the same for the Default Title on Track 8. But this time, drag the X-axis position toward the other side. When you’re done, press OK.

Step 15

Go to the Effects tab → drag the Luma Sharp effect to Track 10. Click it and change its Intensity to 10.

Step 16

You’re all done. Click on the Render button to render all the clips and finally preview your creation. Congratulations on creating a text animation intro in Filmora.

Summary

What you’ve learned:

• Create a unique text animation intro in Filmora
• Animate text and titles
• How to add and animate different shapes in Filmora
• Edit the advanced settings of elements in the Filmora video editor

Free Download Free Download

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download and Install the Filmora video editor . Then, click on New Project once the program starts.

Step 2

Go to Titles and drag the Default Title to the Timeline. Then, double-click on the Default Title clip to open its settings. Here, type in your text → change the text color to Black → click OK → take a snapshot.

Step 3

Double-click on the Default Title once more and simply change the text color to anything other than black this time. Then, click OK and take another snapshot. After this, delete the Default Title from the Timeline.

Step 4

Next, go to Sample Color and drag the White color to the Timeline. Increase the White Color clip’s duration to 10 seconds by dragging the tail of the clip to the right.

Step 5

For the next step, you need to download a simple Vignette png image . Then, import the Vignette image into Filmora. Go to My Media and click on Import Media. Import it and drag the image to the Timeline. Then, move that clip to Track 3.

Step 6

Drop the Black snapshot you took earlier to Track 2. Double-click on it, go to Animation, and apply these settings. After this, move the Playhead to the end of the clip and change the X-axis value to “-800”.

Step 7

Go to Effects and drag the Square Blur effect to Track 4 on the Timeline. Increase its duration to match the other clips. Then, click on the effect and change its Size bar value to 4. Click OK.

Step 8

Place the Playhead at the beginning of the clip. Go to My Media and drag the Black snapshot to Track 5. Double-click on it → go to Animation and change the settings to look like this. Then, move the Playhead to 9 seconds. Here, change the X-axis to “150” and the Scale to 75%.

Step 9

Now, place the Playhead at the starting point and drag the colored snapshot in Track 6. Double-click on it and change the Scale to 50%. Then, move the Playhead to 9 seconds again and change the Scale to 75%. Click OK.

Step 10

Go to Sample Color and drag “Gradient 4” to Track 7 on the Timeline. Double-click on it → go to the Video tab → change the Blending Mode to Overlay → decrease the Opacity to 25%. Click OK.

Step 11

Drag a Default Title to Track 8 and double-click on it to open its Advanced settings. From here, delete the yellow text clip located under the video. Then, insert a Line shape.

Step 12

Increase the Line’s length to be almost as long as the screen. Then adjust its position until half of the Line is visible on the screen. Like this.

Step 13

Copy this Default Title and paste it into Track 9. Open its Advanced settings and change the Line color to something different than the previous one. Then, move it to the other side of the screen, slightly above the previous line. Click OK.

Step 14

Now, select the Default Title on Track 9, double-click it, and go to the Animation tab. Move the Playhead at the starting point of the Timeline and add a keyframe. Then, move the Playhead to the end of the clip. Drag the X-axis position to the right until the Line shape moves all the way to the right side of the screen.

Do the same for the Default Title on Track 8. But this time, drag the X-axis position toward the other side. When you’re done, press OK.

Step 15

Go to the Effects tab → drag the Luma Sharp effect to Track 10. Click it and change its Intensity to 10.

Step 16

You’re all done. Click on the Render button to render all the clips and finally preview your creation. Congratulations on creating a text animation intro in Filmora.

Summary

What you’ve learned:

• Create a unique text animation intro in Filmora
• Animate text and titles
• How to add and animate different shapes in Filmora
• Edit the advanced settings of elements in the Filmora video editor

Free Download Free Download

What you need to prepare:

• A computer (Windows or macOS)
• Your video materials.
• Filmora video editor

Free Download Free Download

Step 1

Download and Install the Filmora video editor . Then, click on New Project once the program starts.

Step 2

Go to Titles and drag the Default Title to the Timeline. Then, double-click on the Default Title clip to open its settings. Here, type in your text → change the text color to Black → click OK → take a snapshot.

Step 3

Double-click on the Default Title once more and simply change the text color to anything other than black this time. Then, click OK and take another snapshot. After this, delete the Default Title from the Timeline.

Step 4

Next, go to Sample Color and drag the White color to the Timeline. Increase the White Color clip’s duration to 10 seconds by dragging the tail of the clip to the right.

Step 5

For the next step, you need to download a simple Vignette png image . Then, import the Vignette image into Filmora. Go to My Media and click on Import Media. Import it and drag the image to the Timeline. Then, move that clip to Track 3.

Step 6

Drop the Black snapshot you took earlier to Track 2. Double-click on it, go to Animation, and apply these settings. After this, move the Playhead to the end of the clip and change the X-axis value to “-800”.

Step 7

Go to Effects and drag the Square Blur effect to Track 4 on the Timeline. Increase its duration to match the other clips. Then, click on the effect and change its Size bar value to 4. Click OK.

Step 8

Place the Playhead at the beginning of the clip. Go to My Media and drag the Black snapshot to Track 5. Double-click on it → go to Animation and change the settings to look like this. Then, move the Playhead to 9 seconds. Here, change the X-axis to “150” and the Scale to 75%.

Step 9

Now, place the Playhead at the starting point and drag the colored snapshot in Track 6. Double-click on it and change the Scale to 50%. Then, move the Playhead to 9 seconds again and change the Scale to 75%. Click OK.

Step 10

Go to Sample Color and drag “Gradient 4” to Track 7 on the Timeline. Double-click on it → go to the Video tab → change the Blending Mode to Overlay → decrease the Opacity to 25%. Click OK.

Step 11

Drag a Default Title to Track 8 and double-click on it to open its Advanced settings. From here, delete the yellow text clip located under the video. Then, insert a Line shape.

Step 12

Increase the Line’s length to be almost as long as the screen. Then adjust its position until half of the Line is visible on the screen. Like this.

Step 13

Copy this Default Title and paste it into Track 9. Open its Advanced settings and change the Line color to something different than the previous one. Then, move it to the other side of the screen, slightly above the previous line. Click OK.

Step 14

Now, select the Default Title on Track 9, double-click it, and go to the Animation tab. Move the Playhead at the starting point of the Timeline and add a keyframe. Then, move the Playhead to the end of the clip. Drag the X-axis position to the right until the Line shape moves all the way to the right side of the screen.

Do the same for the Default Title on Track 8. But this time, drag the X-axis position toward the other side. When you’re done, press OK.

Step 15

Go to the Effects tab → drag the Luma Sharp effect to Track 10. Click it and change its Intensity to 10.

Step 16

You’re all done. Click on the Render button to render all the clips and finally preview your creation. Congratulations on creating a text animation intro in Filmora.

Summary

What you’ve learned:

• Create a unique text animation intro in Filmora
• Animate text and titles
• How to add and animate different shapes in Filmora
• Edit the advanced settings of elements in the Filmora video editor

Free Download Free Download

Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

How to Use Adjustment Layer in Final Cut Pro

Final Cut Pro is an advanced editing software that is available for Mac users exclusively. Using this high-end software, you can create compelling storytelling in your video clips. It offers different features through which you can effortlessly add audio and motion graphics to your videos. You can also add cinematic effects to your videos using Final Cut Pro to modify their focus points.

You can also add adjustment layers in Final Cut Pro to efficiently add the effects in video clips. By reading this article, you will learn how to add an adjustment layer in Final Cut Pro.

Part 1: What is Adjustment Layer in Final Cut Pro?

The adjustment layer in video editing can provide you with great ease as you can apply effects to multiple videos using this particular layer. Using the adjustment layer, you can apply effects and color grading to your video clips that come beneath this layer. So, apart from adding effects and executing color correction to individual clips, you can use an adjustment layer to generate quicker results.

After creating an adjustment layer in any video editor, you can easily cut and extend it like any other clip. You can also remove it anytime from your timeline with a single tap. In Final Cut Pro, you cannot insert adjustment layers in its timeline directly, like in Premiere Pro or After Effects.

To do so, you have to use third-party tools to create adjustment layers from scratch in Final Cut Pro. The process of creating an adjustment layer in Final Cut Pro is a little bit longer compared to other editors. To learn more about the adjustment layer in FCPX, continue reading this article.

Part 2: How to Add an Adjustment Layer in Final Cut Pro?

Are you eager to know how to add adjustment layers in Final Cut Pro? In this section, you can find simple instructions to generate an adjustment layer in Final Cut Pro without hassle.

Step1 First, click on this link to download the adjustment layer in your MacBook. Once done, copy your “Adjustment Layer” folder to the “User” folder. Afterward, move it to “Movies” and then “Motion Templates.” Once done, copy it to the “Titles” folder eventually.

Step2 Now open Final Cut Pro and locate the “Adjustment Layer” under the “Titles” section. After locating it, drag and drop it into the timeline. This adjustment layer was created as a title layer in Apple Motion that got published in Final Cut Pro using the built-in publishing tools.

Step3 Once you have created the adjustment layer, you can apply any sort of effects to the video clips. However, you should make sure to place the adjustment layer above in the layers stack.

Bonus Tips – How to Use Adjustment Layers in the Best Alternative to FCPX?

If you want to use an alternative to Final Cut Pro for creating the adjustment layer, you can try Wondershare Filmora 12 . You can edit your videos in an advanced and secure environment using this tool. It supports all multiple platforms, such as Windows, Mac, Android, and iOS. You can do color correction in your videos to manage the saturation, brightness, contrast, exposure, and other factors in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Moreover, you can also create 3D animated titles in Filmora to give your project a unique look. It also provides a wide range of keyboard shortcut presets through which you can make your editing easier and faster. Apart from editing and modifying your videos, you can also increase their vibrancy by using Filmora effects. You can explore and select a diverse range of visual effects in Filmora to give a new dimension to your video clips.

Key Features of Filmora

• Filmora offers cloud services that allow you to collaborate with your team members effectively. On its workspace cloud platform, you can share and review the edited video clips with your team members in a comfortable environment.
• It offers a pen tool through which you can draw complex mask shapes, such as straight lines or curves around the objects.
• Using the AI Smart Cutout feature, you can use advanced technology to select people or objects in the video effectively.
• Are you annoyed by the background noises in your video clips? You can try the AI Denoise feature of Filmora that can help you to eradicate background noises from the video clips precisely.

How to Add an Adjustment Layer Using Filmora

To create and use the adjustment layer in Wondershare Filmora 12, you can proceed to the following steps:

Step1 Import the Video Clip

Launch Filmora and click on the “New Project” button. Afterward, upload the video file on the project media and then drag and drop it into the timeline.

Step2 Add the Adjustment Layer

Now head to the “Media” section on the left side, where you can find the option of the “Adjustment Layer.” Next, drag and drop the adjustment layer into the timeline. You can double-click on it to change its settings effectively.

Step3 Add Multiple Presets to Adjustment Layer

From the settings, you can change blending mode, rotation, position, and opacity easily. Moreover, you can add different presets to the adjustment layer for more modifications. You can use the color match tool to adjust the colors in your video clip. With this tool, you can also add a border across the video clips using the adjustment layer. Also, you can color code the adjustment layer to create a more attractive look in the video clip.

Conclusion

Adjustment layers can make your editing process easy and fast. If you want to pursue video editing as your profession, you should know how to use the adjustment layer in famous tools like Final Cut Pro. After reading this article, you have learned how to create an adjustment layer in Final Cut Pro without complications.

However, if you want a more compatible and easier-to-use tool to generate adjustment layers, you can try Wondershare Filmora. It’s a powerful video editor that you can use to perform professional editing using adjustment layers.

Free Download For macOS 10.14 or later

Moreover, you can also create 3D animated titles in Filmora to give your project a unique look. It also provides a wide range of keyboard shortcut presets through which you can make your editing easier and faster. Apart from editing and modifying your videos, you can also increase their vibrancy by using Filmora effects. You can explore and select a diverse range of visual effects in Filmora to give a new dimension to your video clips.

Key Features of Filmora

• Filmora offers cloud services that allow you to collaborate with your team members effectively. On its workspace cloud platform, you can share and review the edited video clips with your team members in a comfortable environment.
• It offers a pen tool through which you can draw complex mask shapes, such as straight lines or curves around the objects.
• Using the AI Smart Cutout feature, you can use advanced technology to select people or objects in the video effectively.
• Are you annoyed by the background noises in your video clips? You can try the AI Denoise feature of Filmora that can help you to eradicate background noises from the video clips precisely.

How to Add an Adjustment Layer Using Filmora

To create and use the adjustment layer in Wondershare Filmora 12, you can proceed to the following steps:

Step1 Import the Video Clip

Launch Filmora and click on the “New Project” button. Afterward, upload the video file on the project media and then drag and drop it into the timeline.

Step2 Add the Adjustment Layer

Now head to the “Media” section on the left side, where you can find the option of the “Adjustment Layer.” Next, drag and drop the adjustment layer into the timeline. You can double-click on it to change its settings effectively.

Step3 Add Multiple Presets to Adjustment Layer

From the settings, you can change blending mode, rotation, position, and opacity easily. Moreover, you can add different presets to the adjustment layer for more modifications. You can use the color match tool to adjust the colors in your video clip. With this tool, you can also add a border across the video clips using the adjustment layer. Also, you can color code the adjustment layer to create a more attractive look in the video clip.

Conclusion

Adjustment layers can make your editing process easy and fast. If you want to pursue video editing as your profession, you should know how to use the adjustment layer in famous tools like Final Cut Pro. After reading this article, you have learned how to create an adjustment layer in Final Cut Pro without complications.

However, if you want a more compatible and easier-to-use tool to generate adjustment layers, you can try Wondershare Filmora. It’s a powerful video editor that you can use to perform professional editing using adjustment layers.

How to Record Super Slow Motion Videos on Your Phone?

Super Slow Motion has long been among the finest (and most exploited) video effects. The method was initially limited to high-end lenses, but super slo-mo has become increasingly superior as smartphone technology advances.

Super slo-mo is a terrific technique to learn how to use if you want to accentuate a dramatic moment or extend the humiliation of a friend you captured in an embarrassing scenario. This article has stepwise guides and tips for recording super slo-mo on your phone. Let’s get going!

In this article

01 What’s the Difference Between Slow-Mo and Super Slow-Mo?

02 How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

03 How to Edit Super Slow Motion Video in Samsung Galaxy S21?

04 How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

05 How to Shoot Slo-Mo Videos on iPhone?

06 Tips for Recording Super Slow Motion Video

Part 1: What’s the Difference Between Slow-Mo and Super Slow-Mo?

Super Slow-Mo (960fps) is a technology that allows users to shoot films at 960fps using a top-speed lens, capturing events that the naked eye cannot ordinarily notice by viewing them 32 times slower than regular videos (30fps) and four times slower than videos produced using the current Slow Motion feature (240fps).

Super Slow-mo movie may be displayed as 6-12 sec long on old smartphones, such as Galaxy S9/S9+ and Note9. However, the newer versions, such as Galaxy S10 Series, can play super slow-mo movies up to 14.8 sec.

You’ll understand the difference between the Slow-Mo and Super Slow-Mo better after reading the below information:

Slow Motion

Video is produced at an 8-times slower rate than usual, equivalent to the speed of a movie, advertisement, or sporting event.

Super Slow Motion

Videos are played 32 times slower than usual, catching minute changes in facial gestures and fast-moving elements.

Part 2: How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

Models That Support Super Slow-Mo: Galaxy S20, Galaxy S20+, Galaxy S20+ Ultra, Galaxy Z Flip, and later models.

Slow-motion video is often created by filming at a fast frame per second (fps) speed and then playing back at a far slower pace. This results in intriguing videos with slowed-down motion. The event is captured at 960 frames per second with the Super Slow-mo function, four times quicker than conventional slow motion. When it’s replayed at 30 frames per second, it’s 32 times slower, making mundane moments appear spectacular.

To capture super slow-motion videos with your Samsung Galaxy S20 and later models, follow the instructions below:

Step 1: Launch the camera on your phone by tapping the Camera app.

Step 2: Now, click on the Super Slow-Mo option to proceed.

Step 3: Press the White Circle in the center to start the recording and press it again to stop when you are done.

Note: Make sure that your phone’s video resolution is already on HD because Super Slow-Mo only supports HD resolutions.

Part 3: How to Edit Super Slow Motion Video in Samsung Galaxy S21?

Only capturing the super slow-motion videos is not enough, especially if you are a content creator. Even in the super slow-mo, there might be some unnecessary parts (since it is more detailed) that you need to cut out or the parts that need some enhancements to make the video look captivating.

However, not every phone is eligible to edit super slow-mo videos by not degrading the video resolutions. But Samsung Galaxy S21 allows you to do that by keeping the video resolution intact. You can edit the Super Slow-Mo videos with Galaxy S21 by following these instructions:

Step 1: Open the Camera app and navigate the super slow-mo video you wish to edit.

Step 2: Now, play it and tap the screen. You will see three vertical dots in the right corner. Click on them.

Step 3: Select the Editor option from the dropdown menu that appears.

Step 4: After that, you can adjust the length, crop the video, add effects, add stickers, add music, etc., by selecting from the bottom menu.

Step 5: After you’re done editing, click on the Save option at the top to save the video to your Gallery.

Part 4: How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

Models That Support Super Slow-Mo: Huawei Mate 20/20 Pro/20 X and later Mate models.

Before we demonstrate how to capture a super slow-mo with a Huawei Mate 20 and later models, we’ll explain this popular capture mode.

To begin, you should be aware that a camera/camera sensor collects a specific number of frames per second. The movie becomes legible by combining these pictures; the more images there are, the more fluent the video will be. The naked eye is thought to decipher about 60 pictures every second.

The benefit of improved camera sensors is that you can capture a maximum number of photos per second (some smartphones can record up to 960 / second) and slow down the sampling rate to produce a super slow-motion effect on the Huawei Mate 20 or later models.

Now, follow the stepwise guide to record super slow-mo with Huawei Mate 40 or later models:

Step 1: Launch your phone’s Camera go to More to select the Slow-Mo option.

Step 2: By default, you will see 4x on the slow-mo capture mode, which means the video will be recorded at 120FPS. Huawei Mate 40 allows you to capture up to 128X, i.e, 3840FPS for fast moving objects. To enable the Super Slo-Mo feature, select the 32X or 128X in this mode.

Step 3: Click on the Circle in the center to start and stop the recording. The video will be saved in your Gallery.

Part 5: How to Shoot Slo-Mo Videos on iPhone?

Slow-motion film on your iPhone essentially means slowing the fps so that everything appears to move slower inside the video. It is a popular effect employed by artists to produce one-of-a-kind video clips of sports footage, natural scenes, or sequences with a lot of dramatic motion.

Slow-motion films are supported by all iPhones, beginning with the 5S model, and the capability gets more robust and more stable with each successive generation. Shooting slow-motion films with your iPhone are addicting and enjoyable, and it adds drama to various settings.

Here is a step-by-step method for filming slow-mo with an iPhone, regardless of model.

Step 1: Launch the Camera app on your iPhone and go to the Slow-Mo effect by sliding from the options above. Change the frame rate on the upper right corner to 120, 240, 720, depending on the iPhone models you’re using.

Step 2: Now, start the recording by clicking the Red Circle in the center or either of the Volume button.

Step 3: After you’re done recording, press the Red Circle again and head towards the Gallery to view the recorded video.

For more details, check: How to make slo-mo video on your iPhone.

Part 6: Tips for Recording Super Slow Motion Video

Although super slow-motion videos are easy to record, they can be challenging for a content creator. But don’t worry, with the following tips, we have got you covered:

Utilize A Tripod

It’s critical to keep your phone as steady as possible when filming in Super Slow-mo since shaking might conflict with your video and hinder it from recognizing motions when set to auto-record. To get the most out of Super Slow-mo, we recommend using a tripod whenever feasible.

You can check these tripods for iPhone

Transition Between Single and Multi-Takes

To boost your chances of catching the ideal timing in Super Slow-mo, your phone allows you to record in Multi-Take mode, which can capture many bursts of Super Slow-mo in one video.

When combined with an auto record, additional Super Slow-mo videos will be captured as much as the focus box senses activity and will end only when you end filming. The manual record works similarly. However, you’ll have to physically hit the trigger each time you wish to record a picture in Super Slow-mo.

As the name indicates, Single-Take will record a single Super Slow-mo clip and then cease recording a moment or two later. Because Multi-Take clips are often more extensive, this could save a large storage capacity.

Readjust the Focus

The focus or auto-recording is tiny by default. Fortunately, you can enlarge it to improve its odds of recognizing movement. To adjust the size of the box, hold it until only its edges are visible, then move any corner from the others to expand the box’s area. Simply tap anywhere outside the borders to verify the adjustment when you’re happy with the size.

Capture in Natural Light

Because of the large number of frames it collects, Super Slow-mo works the best in natural daylight situations. Though not visible to the human eye, indoor lighting, especially LED bulbs and tiny fluorescents, seems to flash at very high rates. Even if the environment is well-lit, Super Slow-mo detects this and shows your subject in a substantially darker tone.

View the Video at Normal Speed

If you wish to watch your Super Slow-mo movies at regular speed, deactivate Super Slow-mo playing by tapping on the option directly below the video. This will give you a greater understanding of your phone’s incredible capacity to bring the world to a halt.

Learn more about : How to Convert normal video to slo-mo video?

Besides the tips mentioned above, you can also watch this video to get some tips and tricks in recording slo-mo video with iPhone.

Conclusion

Super Slow Motion videos are excellent for showcasing the action and conveying tales, and they are also entertaining and straightforward to create. Your only constraints are time and imagination. However, your Android or iPhone’s camera has many more tricks in its sleeve: Live images, time-lapse, Panoramas, and Portrait mode let you express yourself freely!

02 How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

03 How to Edit Super Slow Motion Video in Samsung Galaxy S21?

04 How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

05 How to Shoot Slo-Mo Videos on iPhone?

06 Tips for Recording Super Slow Motion Video

Part 1: What’s the Difference Between Slow-Mo and Super Slow-Mo?

Super Slow-Mo (960fps) is a technology that allows users to shoot films at 960fps using a top-speed lens, capturing events that the naked eye cannot ordinarily notice by viewing them 32 times slower than regular videos (30fps) and four times slower than videos produced using the current Slow Motion feature (240fps).

Super Slow-mo movie may be displayed as 6-12 sec long on old smartphones, such as Galaxy S9/S9+ and Note9. However, the newer versions, such as Galaxy S10 Series, can play super slow-mo movies up to 14.8 sec.

You’ll understand the difference between the Slow-Mo and Super Slow-Mo better after reading the below information:

Slow Motion

Video is produced at an 8-times slower rate than usual, equivalent to the speed of a movie, advertisement, or sporting event.

Super Slow Motion

Videos are played 32 times slower than usual, catching minute changes in facial gestures and fast-moving elements.

Part 2: How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

Models That Support Super Slow-Mo: Galaxy S20, Galaxy S20+, Galaxy S20+ Ultra, Galaxy Z Flip, and later models.

Slow-motion video is often created by filming at a fast frame per second (fps) speed and then playing back at a far slower pace. This results in intriguing videos with slowed-down motion. The event is captured at 960 frames per second with the Super Slow-mo function, four times quicker than conventional slow motion. When it’s replayed at 30 frames per second, it’s 32 times slower, making mundane moments appear spectacular.

To capture super slow-motion videos with your Samsung Galaxy S20 and later models, follow the instructions below:

Step 1: Launch the camera on your phone by tapping the Camera app.

Step 2: Now, click on the Super Slow-Mo option to proceed.

Step 3: Press the White Circle in the center to start the recording and press it again to stop when you are done.

Note: Make sure that your phone’s video resolution is already on HD because Super Slow-Mo only supports HD resolutions.

Part 3: How to Edit Super Slow Motion Video in Samsung Galaxy S21?

Only capturing the super slow-motion videos is not enough, especially if you are a content creator. Even in the super slow-mo, there might be some unnecessary parts (since it is more detailed) that you need to cut out or the parts that need some enhancements to make the video look captivating.

However, not every phone is eligible to edit super slow-mo videos by not degrading the video resolutions. But Samsung Galaxy S21 allows you to do that by keeping the video resolution intact. You can edit the Super Slow-Mo videos with Galaxy S21 by following these instructions:

Step 1: Open the Camera app and navigate the super slow-mo video you wish to edit.

Step 2: Now, play it and tap the screen. You will see three vertical dots in the right corner. Click on them.

Step 3: Select the Editor option from the dropdown menu that appears.

Step 4: After that, you can adjust the length, crop the video, add effects, add stickers, add music, etc., by selecting from the bottom menu.

Step 5: After you’re done editing, click on the Save option at the top to save the video to your Gallery.

Part 4: How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

Models That Support Super Slow-Mo: Huawei Mate 20/20 Pro/20 X and later Mate models.

Before we demonstrate how to capture a super slow-mo with a Huawei Mate 20 and later models, we’ll explain this popular capture mode.

To begin, you should be aware that a camera/camera sensor collects a specific number of frames per second. The movie becomes legible by combining these pictures; the more images there are, the more fluent the video will be. The naked eye is thought to decipher about 60 pictures every second.

The benefit of improved camera sensors is that you can capture a maximum number of photos per second (some smartphones can record up to 960 / second) and slow down the sampling rate to produce a super slow-motion effect on the Huawei Mate 20 or later models.

Now, follow the stepwise guide to record super slow-mo with Huawei Mate 40 or later models:

Step 1: Launch your phone’s Camera go to More to select the Slow-Mo option.

Step 2: By default, you will see 4x on the slow-mo capture mode, which means the video will be recorded at 120FPS. Huawei Mate 40 allows you to capture up to 128X, i.e, 3840FPS for fast moving objects. To enable the Super Slo-Mo feature, select the 32X or 128X in this mode.

Step 3: Click on the Circle in the center to start and stop the recording. The video will be saved in your Gallery.

Part 5: How to Shoot Slo-Mo Videos on iPhone?

Slow-motion film on your iPhone essentially means slowing the fps so that everything appears to move slower inside the video. It is a popular effect employed by artists to produce one-of-a-kind video clips of sports footage, natural scenes, or sequences with a lot of dramatic motion.

Slow-motion films are supported by all iPhones, beginning with the 5S model, and the capability gets more robust and more stable with each successive generation. Shooting slow-motion films with your iPhone are addicting and enjoyable, and it adds drama to various settings.

Here is a step-by-step method for filming slow-mo with an iPhone, regardless of model.

Step 1: Launch the Camera app on your iPhone and go to the Slow-Mo effect by sliding from the options above. Change the frame rate on the upper right corner to 120, 240, 720, depending on the iPhone models you’re using.

Step 2: Now, start the recording by clicking the Red Circle in the center or either of the Volume button.

Step 3: After you’re done recording, press the Red Circle again and head towards the Gallery to view the recorded video.

For more details, check: How to make slo-mo video on your iPhone.

Part 6: Tips for Recording Super Slow Motion Video

Although super slow-motion videos are easy to record, they can be challenging for a content creator. But don’t worry, with the following tips, we have got you covered:

Utilize A Tripod

It’s critical to keep your phone as steady as possible when filming in Super Slow-mo since shaking might conflict with your video and hinder it from recognizing motions when set to auto-record. To get the most out of Super Slow-mo, we recommend using a tripod whenever feasible.

You can check these tripods for iPhone

Transition Between Single and Multi-Takes

To boost your chances of catching the ideal timing in Super Slow-mo, your phone allows you to record in Multi-Take mode, which can capture many bursts of Super Slow-mo in one video.

When combined with an auto record, additional Super Slow-mo videos will be captured as much as the focus box senses activity and will end only when you end filming. The manual record works similarly. However, you’ll have to physically hit the trigger each time you wish to record a picture in Super Slow-mo.

As the name indicates, Single-Take will record a single Super Slow-mo clip and then cease recording a moment or two later. Because Multi-Take clips are often more extensive, this could save a large storage capacity.

Readjust the Focus

The focus or auto-recording is tiny by default. Fortunately, you can enlarge it to improve its odds of recognizing movement. To adjust the size of the box, hold it until only its edges are visible, then move any corner from the others to expand the box’s area. Simply tap anywhere outside the borders to verify the adjustment when you’re happy with the size.

Capture in Natural Light

Because of the large number of frames it collects, Super Slow-mo works the best in natural daylight situations. Though not visible to the human eye, indoor lighting, especially LED bulbs and tiny fluorescents, seems to flash at very high rates. Even if the environment is well-lit, Super Slow-mo detects this and shows your subject in a substantially darker tone.

View the Video at Normal Speed

If you wish to watch your Super Slow-mo movies at regular speed, deactivate Super Slow-mo playing by tapping on the option directly below the video. This will give you a greater understanding of your phone’s incredible capacity to bring the world to a halt.

Learn more about : How to Convert normal video to slo-mo video?

Besides the tips mentioned above, you can also watch this video to get some tips and tricks in recording slo-mo video with iPhone.

Conclusion

Super Slow Motion videos are excellent for showcasing the action and conveying tales, and they are also entertaining and straightforward to create. Your only constraints are time and imagination. However, your Android or iPhone’s camera has many more tricks in its sleeve: Live images, time-lapse, Panoramas, and Portrait mode let you express yourself freely!

02 How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

03 How to Edit Super Slow Motion Video in Samsung Galaxy S21?

04 How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

05 How to Shoot Slo-Mo Videos on iPhone?

06 Tips for Recording Super Slow Motion Video

Part 1: What’s the Difference Between Slow-Mo and Super Slow-Mo?

Super Slow-Mo (960fps) is a technology that allows users to shoot films at 960fps using a top-speed lens, capturing events that the naked eye cannot ordinarily notice by viewing them 32 times slower than regular videos (30fps) and four times slower than videos produced using the current Slow Motion feature (240fps).

Super Slow-mo movie may be displayed as 6-12 sec long on old smartphones, such as Galaxy S9/S9+ and Note9. However, the newer versions, such as Galaxy S10 Series, can play super slow-mo movies up to 14.8 sec.

You’ll understand the difference between the Slow-Mo and Super Slow-Mo better after reading the below information:

Slow Motion

Video is produced at an 8-times slower rate than usual, equivalent to the speed of a movie, advertisement, or sporting event.

Super Slow Motion

Videos are played 32 times slower than usual, catching minute changes in facial gestures and fast-moving elements.

Part 2: How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

Models That Support Super Slow-Mo: Galaxy S20, Galaxy S20+, Galaxy S20+ Ultra, Galaxy Z Flip, and later models.

Slow-motion video is often created by filming at a fast frame per second (fps) speed and then playing back at a far slower pace. This results in intriguing videos with slowed-down motion. The event is captured at 960 frames per second with the Super Slow-mo function, four times quicker than conventional slow motion. When it’s replayed at 30 frames per second, it’s 32 times slower, making mundane moments appear spectacular.

To capture super slow-motion videos with your Samsung Galaxy S20 and later models, follow the instructions below:

Step 1: Launch the camera on your phone by tapping the Camera app.

Step 2: Now, click on the Super Slow-Mo option to proceed.

Step 3: Press the White Circle in the center to start the recording and press it again to stop when you are done.

Note: Make sure that your phone’s video resolution is already on HD because Super Slow-Mo only supports HD resolutions.

Part 3: How to Edit Super Slow Motion Video in Samsung Galaxy S21?

Only capturing the super slow-motion videos is not enough, especially if you are a content creator. Even in the super slow-mo, there might be some unnecessary parts (since it is more detailed) that you need to cut out or the parts that need some enhancements to make the video look captivating.

However, not every phone is eligible to edit super slow-mo videos by not degrading the video resolutions. But Samsung Galaxy S21 allows you to do that by keeping the video resolution intact. You can edit the Super Slow-Mo videos with Galaxy S21 by following these instructions:

Step 1: Open the Camera app and navigate the super slow-mo video you wish to edit.

Step 2: Now, play it and tap the screen. You will see three vertical dots in the right corner. Click on them.

Step 3: Select the Editor option from the dropdown menu that appears.

Step 4: After that, you can adjust the length, crop the video, add effects, add stickers, add music, etc., by selecting from the bottom menu.

Step 5: After you’re done editing, click on the Save option at the top to save the video to your Gallery.

Part 4: How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

Models That Support Super Slow-Mo: Huawei Mate 20/20 Pro/20 X and later Mate models.

Before we demonstrate how to capture a super slow-mo with a Huawei Mate 20 and later models, we’ll explain this popular capture mode.

To begin, you should be aware that a camera/camera sensor collects a specific number of frames per second. The movie becomes legible by combining these pictures; the more images there are, the more fluent the video will be. The naked eye is thought to decipher about 60 pictures every second.

The benefit of improved camera sensors is that you can capture a maximum number of photos per second (some smartphones can record up to 960 / second) and slow down the sampling rate to produce a super slow-motion effect on the Huawei Mate 20 or later models.

Now, follow the stepwise guide to record super slow-mo with Huawei Mate 40 or later models:

Step 1: Launch your phone’s Camera go to More to select the Slow-Mo option.

Step 2: By default, you will see 4x on the slow-mo capture mode, which means the video will be recorded at 120FPS. Huawei Mate 40 allows you to capture up to 128X, i.e, 3840FPS for fast moving objects. To enable the Super Slo-Mo feature, select the 32X or 128X in this mode.

Step 3: Click on the Circle in the center to start and stop the recording. The video will be saved in your Gallery.

Part 5: How to Shoot Slo-Mo Videos on iPhone?

Slow-motion film on your iPhone essentially means slowing the fps so that everything appears to move slower inside the video. It is a popular effect employed by artists to produce one-of-a-kind video clips of sports footage, natural scenes, or sequences with a lot of dramatic motion.

Slow-motion films are supported by all iPhones, beginning with the 5S model, and the capability gets more robust and more stable with each successive generation. Shooting slow-motion films with your iPhone are addicting and enjoyable, and it adds drama to various settings.

Here is a step-by-step method for filming slow-mo with an iPhone, regardless of model.

Step 1: Launch the Camera app on your iPhone and go to the Slow-Mo effect by sliding from the options above. Change the frame rate on the upper right corner to 120, 240, 720, depending on the iPhone models you’re using.

Step 2: Now, start the recording by clicking the Red Circle in the center or either of the Volume button.

Step 3: After you’re done recording, press the Red Circle again and head towards the Gallery to view the recorded video.

For more details, check: How to make slo-mo video on your iPhone.

Part 6: Tips for Recording Super Slow Motion Video

Although super slow-motion videos are easy to record, they can be challenging for a content creator. But don’t worry, with the following tips, we have got you covered:

Utilize A Tripod

It’s critical to keep your phone as steady as possible when filming in Super Slow-mo since shaking might conflict with your video and hinder it from recognizing motions when set to auto-record. To get the most out of Super Slow-mo, we recommend using a tripod whenever feasible.

You can check these tripods for iPhone

Transition Between Single and Multi-Takes

To boost your chances of catching the ideal timing in Super Slow-mo, your phone allows you to record in Multi-Take mode, which can capture many bursts of Super Slow-mo in one video.

When combined with an auto record, additional Super Slow-mo videos will be captured as much as the focus box senses activity and will end only when you end filming. The manual record works similarly. However, you’ll have to physically hit the trigger each time you wish to record a picture in Super Slow-mo.

As the name indicates, Single-Take will record a single Super Slow-mo clip and then cease recording a moment or two later. Because Multi-Take clips are often more extensive, this could save a large storage capacity.

Readjust the Focus

The focus or auto-recording is tiny by default. Fortunately, you can enlarge it to improve its odds of recognizing movement. To adjust the size of the box, hold it until only its edges are visible, then move any corner from the others to expand the box’s area. Simply tap anywhere outside the borders to verify the adjustment when you’re happy with the size.

Capture in Natural Light

Because of the large number of frames it collects, Super Slow-mo works the best in natural daylight situations. Though not visible to the human eye, indoor lighting, especially LED bulbs and tiny fluorescents, seems to flash at very high rates. Even if the environment is well-lit, Super Slow-mo detects this and shows your subject in a substantially darker tone.

View the Video at Normal Speed

If you wish to watch your Super Slow-mo movies at regular speed, deactivate Super Slow-mo playing by tapping on the option directly below the video. This will give you a greater understanding of your phone’s incredible capacity to bring the world to a halt.

Learn more about : How to Convert normal video to slo-mo video?

Besides the tips mentioned above, you can also watch this video to get some tips and tricks in recording slo-mo video with iPhone.

Conclusion

Super Slow Motion videos are excellent for showcasing the action and conveying tales, and they are also entertaining and straightforward to create. Your only constraints are time and imagination. However, your Android or iPhone’s camera has many more tricks in its sleeve: Live images, time-lapse, Panoramas, and Portrait mode let you express yourself freely!

02 How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

03 How to Edit Super Slow Motion Video in Samsung Galaxy S21?

04 How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

05 How to Shoot Slo-Mo Videos on iPhone?

06 Tips for Recording Super Slow Motion Video

Part 1: What’s the Difference Between Slow-Mo and Super Slow-Mo?

Super Slow-Mo (960fps) is a technology that allows users to shoot films at 960fps using a top-speed lens, capturing events that the naked eye cannot ordinarily notice by viewing them 32 times slower than regular videos (30fps) and four times slower than videos produced using the current Slow Motion feature (240fps).

Super Slow-mo movie may be displayed as 6-12 sec long on old smartphones, such as Galaxy S9/S9+ and Note9. However, the newer versions, such as Galaxy S10 Series, can play super slow-mo movies up to 14.8 sec.

You’ll understand the difference between the Slow-Mo and Super Slow-Mo better after reading the below information:

Slow Motion

Video is produced at an 8-times slower rate than usual, equivalent to the speed of a movie, advertisement, or sporting event.

Super Slow Motion

Videos are played 32 times slower than usual, catching minute changes in facial gestures and fast-moving elements.

Part 2: How to Record Super Slo-Mo Videos with Samsung Galaxy S20 and Later models?

Models That Support Super Slow-Mo: Galaxy S20, Galaxy S20+, Galaxy S20+ Ultra, Galaxy Z Flip, and later models.

Slow-motion video is often created by filming at a fast frame per second (fps) speed and then playing back at a far slower pace. This results in intriguing videos with slowed-down motion. The event is captured at 960 frames per second with the Super Slow-mo function, four times quicker than conventional slow motion. When it’s replayed at 30 frames per second, it’s 32 times slower, making mundane moments appear spectacular.

To capture super slow-motion videos with your Samsung Galaxy S20 and later models, follow the instructions below:

Step 1: Launch the camera on your phone by tapping the Camera app.

Step 2: Now, click on the Super Slow-Mo option to proceed.

Step 3: Press the White Circle in the center to start the recording and press it again to stop when you are done.

Note: Make sure that your phone’s video resolution is already on HD because Super Slow-Mo only supports HD resolutions.

Part 3: How to Edit Super Slow Motion Video in Samsung Galaxy S21?

Only capturing the super slow-motion videos is not enough, especially if you are a content creator. Even in the super slow-mo, there might be some unnecessary parts (since it is more detailed) that you need to cut out or the parts that need some enhancements to make the video look captivating.

However, not every phone is eligible to edit super slow-mo videos by not degrading the video resolutions. But Samsung Galaxy S21 allows you to do that by keeping the video resolution intact. You can edit the Super Slow-Mo videos with Galaxy S21 by following these instructions:

Step 1: Open the Camera app and navigate the super slow-mo video you wish to edit.

Step 2: Now, play it and tap the screen. You will see three vertical dots in the right corner. Click on them.

Step 3: Select the Editor option from the dropdown menu that appears.

Step 4: After that, you can adjust the length, crop the video, add effects, add stickers, add music, etc., by selecting from the bottom menu.

Step 5: After you’re done editing, click on the Save option at the top to save the video to your Gallery.

Part 4: How to Record Super Slow Motion Video with Huawei Mate 20 and Later Phones?

Models That Support Super Slow-Mo: Huawei Mate 20/20 Pro/20 X and later Mate models.

Before we demonstrate how to capture a super slow-mo with a Huawei Mate 20 and later models, we’ll explain this popular capture mode.

To begin, you should be aware that a camera/camera sensor collects a specific number of frames per second. The movie becomes legible by combining these pictures; the more images there are, the more fluent the video will be. The naked eye is thought to decipher about 60 pictures every second.

The benefit of improved camera sensors is that you can capture a maximum number of photos per second (some smartphones can record up to 960 / second) and slow down the sampling rate to produce a super slow-motion effect on the Huawei Mate 20 or later models.

Now, follow the stepwise guide to record super slow-mo with Huawei Mate 40 or later models:

Step 1: Launch your phone’s Camera go to More to select the Slow-Mo option.

Step 2: By default, you will see 4x on the slow-mo capture mode, which means the video will be recorded at 120FPS. Huawei Mate 40 allows you to capture up to 128X, i.e, 3840FPS for fast moving objects. To enable the Super Slo-Mo feature, select the 32X or 128X in this mode.

Step 3: Click on the Circle in the center to start and stop the recording. The video will be saved in your Gallery.

Part 5: How to Shoot Slo-Mo Videos on iPhone?

Slow-motion film on your iPhone essentially means slowing the fps so that everything appears to move slower inside the video. It is a popular effect employed by artists to produce one-of-a-kind video clips of sports footage, natural scenes, or sequences with a lot of dramatic motion.

Slow-motion films are supported by all iPhones, beginning with the 5S model, and the capability gets more robust and more stable with each successive generation. Shooting slow-motion films with your iPhone are addicting and enjoyable, and it adds drama to various settings.

Here is a step-by-step method for filming slow-mo with an iPhone, regardless of model.

Step 1: Launch the Camera app on your iPhone and go to the Slow-Mo effect by sliding from the options above. Change the frame rate on the upper right corner to 120, 240, 720, depending on the iPhone models you’re using.

Step 2: Now, start the recording by clicking the Red Circle in the center or either of the Volume button.

Step 3: After you’re done recording, press the Red Circle again and head towards the Gallery to view the recorded video.

For more details, check: How to make slo-mo video on your iPhone.

Part 6: Tips for Recording Super Slow Motion Video

Although super slow-motion videos are easy to record, they can be challenging for a content creator. But don’t worry, with the following tips, we have got you covered:

Utilize A Tripod

It’s critical to keep your phone as steady as possible when filming in Super Slow-mo since shaking might conflict with your video and hinder it from recognizing motions when set to auto-record. To get the most out of Super Slow-mo, we recommend using a tripod whenever feasible.

You can check these tripods for iPhone

Transition Between Single and Multi-Takes

To boost your chances of catching the ideal timing in Super Slow-mo, your phone allows you to record in Multi-Take mode, which can capture many bursts of Super Slow-mo in one video.

When combined with an auto record, additional Super Slow-mo videos will be captured as much as the focus box senses activity and will end only when you end filming. The manual record works similarly. However, you’ll have to physically hit the trigger each time you wish to record a picture in Super Slow-mo.

As the name indicates, Single-Take will record a single Super Slow-mo clip and then cease recording a moment or two later. Because Multi-Take clips are often more extensive, this could save a large storage capacity.

Readjust the Focus

The focus or auto-recording is tiny by default. Fortunately, you can enlarge it to improve its odds of recognizing movement. To adjust the size of the box, hold it until only its edges are visible, then move any corner from the others to expand the box’s area. Simply tap anywhere outside the borders to verify the adjustment when you’re happy with the size.

Capture in Natural Light

Because of the large number of frames it collects, Super Slow-mo works the best in natural daylight situations. Though not visible to the human eye, indoor lighting, especially LED bulbs and tiny fluorescents, seems to flash at very high rates. Even if the environment is well-lit, Super Slow-mo detects this and shows your subject in a substantially darker tone.

View the Video at Normal Speed

If you wish to watch your Super Slow-mo movies at regular speed, deactivate Super Slow-mo playing by tapping on the option directly below the video. This will give you a greater understanding of your phone’s incredible capacity to bring the world to a halt.

Learn more about : How to Convert normal video to slo-mo video?

Besides the tips mentioned above, you can also watch this video to get some tips and tricks in recording slo-mo video with iPhone.

Conclusion

Super Slow Motion videos are excellent for showcasing the action and conveying tales, and they are also entertaining and straightforward to create. Your only constraints are time and imagination. However, your Android or iPhone’s camera has many more tricks in its sleeve: Live images, time-lapse, Panoramas, and Portrait mode let you express yourself freely!

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