3 Ways to Make Time-Lapse Video on MacBook

The process of time-lapse speeds up the passage of time so that events seem to be happening faster. A time-lapse video is to create photos at regular intervals and assemble them into the video to record changes that would be slow for the human eye to see. Time-Lapse video shows the technique of slow-motion videos using the same principle.

Time-lapse is usually for several purposes but mostly it is utilized to show the passage of time in a fast-forward format. time-lapse means that the camera takes the picture and then combined them into one video that seems to something happen in quickly. The lapse is set into video form in post-production, so movie mode is not necessary. Once the lapse is finished, it’s time to take it into post-production to bring it to life.

Part 1. Use QuickTime Player to Create Timelapse Video

QuickTime player creates a high-resolution video file from the series of photos without having to render the photos twice. The result of QuickTime is a much higher quality result. With this toolkit, after the recording is done, the illusion of fast-moving footage i-e time-lapse is to be created. QuickTime will always ask you what frame rate would you like to video in.

Steps to Create Timelapse Video with QuickTime Player:

To produce a timelapse movie using QuickTime Player, follow these steps:

Step 1: Launch the Recording

By selecting the File * New Screen Recording option in QuickTime, you may record your screen. After choosing the region to record, your screen will start to be recorded. Real-time video will be captured, and it will be archived.

Step 2: Import the Files

Go to the file > Open Image Sequence menu after starting QuickTime. One of the video files you want to turn into a time-lapse should be opened in QuickTime Player. “Open File.” may be found by clicking the File menu link in the menu bar.

Step 3: Create the Timelapse

Within QuickTime, the series of images will be turned into time-lapse films. Choose one picture from the series, and then change the settings as necessary. Use the Higher Quality Apple Pro Resolution video codec, Actual size resolution, and 25 frames per second.

Step 4: Export Your Video

Finally, you may access the Speed option by selecting Tools>Edit from the top menu’s Imported section. At the conclusion, this will produce your time-lapse, and then choose Save under File. This will open a window where you can choose the codec you want to export it in.

Part 2. Create Timelapse Video with iMovie

To make an iMovie time-lapse on Mac, you have to capture the video and create a time-lapse out of it. For a multiple-hour recording in a few seconds to be fit, you will need software of time-lapse. Timelapse is utilized for accelerated or slow-motion videos with changes in the frame rate and playback videos in speed. The time-lapse software is available to handle the tasks without sacrificing the quality, size, and format of the video.

Steps To Create Timelapse Video with iMovie

Step 1: Launch iMovie

On your Mac, launch the iMovie application, and then import the video clip from the library that you wish to use to create a time-lapse. Drag the video to the timeline. Then you may see additional frames in the timeline by clicking the setting bar below.

Step 2: Import videos and adjust

By clicking the icon that resembles a camera below the Viewer panel, drag images into the project library. Drag the desired images to the Project Library. By choosing File and then selecting Project Properties, you may modify the default settings. Set the first picture location to Fit Frame and the transition length to 1 second.

Step 3: Modify the Clips’ Speed

Select it if you wish to alter the clip’s pace. On the preview window’s top toolbar, tap the clock symbol. You may pick “8x” for the default frame rate or “20x” for “Speed” > “Fast.” In iMovie, the minimum time is 0.1 seconds or around 10 frames. As a result, you must first export the time-lapse sequence before speeding up the clip.

Step 4: Share the Video

Using the Share option at the bottom, you can then save, export, or share your slowed-down time-lapse film. Refer to the “Share” option to decide whether to store or immediately share the iMovie time-lapse.

Part 3. Turn Video into Timelapse with Filmora

Time-Lapse videos can be easily created using Wondershare Filmora which is a very powerful video editing tool . The speed change feature of Filmora works well for time-lapse video editing. Filmora software can be used on both Windows and Mac platforms, it contains the features of a wide range of video effects with filters. it allows you to produce and create amazing video creations from images or video clips.

Filmora is packed with a plethora of editing features that will make your time lapses more appalling. The color tuning feature can be used to adjust the white balance and dynamic range of the video clips. The advanced text editor allows you to edit the size, font, color, and even the animation of text. The feature of video stabilization eliminates the effects of the camera shake. All in all, you can have an all-in-one editor to create your timelapse handily.

Wondershare Filmora Best Way to Make Timelapse Video on Computer.

Free Download Free Download Learn More

Steps to Create a Timelapse Video with Filmora:

Step 1: Launch Filmora Editor

Download the program and launch Filmora in full feature mode. Drag and drop the video clip into the application after selecting the Import option from the software’s menu. Drag the imported video clip to the timeline below, as seen in the figure above.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 2: Setup the Footage Speed

To adjust the speed, drag the video clip into the timeline by clicking twice, and then slide the speed tool to the desired speed for your time-lapse. The speed is changed to be 100 times faster.

Step 3: Render the Timelapse

The Render Timeline button is recognized by the window’s preview when you click it to guarantee the speed changes your clip has to be adjusted to. You would take off the audio that was in the original video. Utilizing the image’s visible volume tool button, change the volume and then render it again by hitting the render icon as shown here:

Step 4: Edit the Video

To change the perspective of the video to wherever you want it, click right on the video clip on the timeline and choose Crop & Zoom, followed by Pan & Zoom. Additionally, you may add text using the text and title tool that is already built-in, add music using royalty-free music files or apply filters and other features.

Step 5: Share your Timelapse

As you can see, you can drag and drop the pre-built templates from the library onto the timeline. Next, click the Export button at the top to start exporting. The Filmora’s features include support for 4K editing, GIF compatibility, noise reduction, color tuning, a sophisticated text editor, an audio mixer, video stabilization, scene identification, and audio equalization.

Conclusion

Time-lapse is the video editing technique in that the speed is lower and the frequency of video and picture. A time-lapse software, Filmora is a video editor that lets you create a smooth time-lapse where time appears to be passing quickly. This app is very helpful to create the video on time-lapse, making the appearance in the series of quick succession about a long term or period to denote something that happens over a long period.

Free Download Free Download Learn More

Steps to Create a Timelapse Video with Filmora:

Step 1: Launch Filmora Editor

Download the program and launch Filmora in full feature mode. Drag and drop the video clip into the application after selecting the Import option from the software’s menu. Drag the imported video clip to the timeline below, as seen in the figure above.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 2: Setup the Footage Speed

To adjust the speed, drag the video clip into the timeline by clicking twice, and then slide the speed tool to the desired speed for your time-lapse. The speed is changed to be 100 times faster.

Step 3: Render the Timelapse

The Render Timeline button is recognized by the window’s preview when you click it to guarantee the speed changes your clip has to be adjusted to. You would take off the audio that was in the original video. Utilizing the image’s visible volume tool button, change the volume and then render it again by hitting the render icon as shown here:

Step 4: Edit the Video

To change the perspective of the video to wherever you want it, click right on the video clip on the timeline and choose Crop & Zoom, followed by Pan & Zoom. Additionally, you may add text using the text and title tool that is already built-in, add music using royalty-free music files or apply filters and other features.

Step 5: Share your Timelapse

As you can see, you can drag and drop the pre-built templates from the library onto the timeline. Next, click the Export button at the top to start exporting. The Filmora’s features include support for 4K editing, GIF compatibility, noise reduction, color tuning, a sophisticated text editor, an audio mixer, video stabilization, scene identification, and audio equalization.

Conclusion

Time-lapse is the video editing technique in that the speed is lower and the frequency of video and picture. A time-lapse software, Filmora is a video editor that lets you create a smooth time-lapse where time appears to be passing quickly. This app is very helpful to create the video on time-lapse, making the appearance in the series of quick succession about a long term or period to denote something that happens over a long period.

Complete Guide to Make a Super Easy Rotating Video Effect

Controlling camera direction to the subject’s hands and filming is trending nowadays. Create this effect by using easy film hacks, as shown in this article.

Many users make rotating illusion videos for TikTok or any branding video. The foremost items to record are explained in this article with detailed instructions. The best editing tool is also clarified below for instant results. So keep reading to get a hand with filming and editing a professional rotating transition video!

Part 1. What is a Rotating Video Illusion/Effect

Rotating transition video is a trending feature used by models and influencers. The brands also use this style to record the model’s videos in advertisements. It could be any makeup transition or clothing transition video.

It helps to indulge the audience with your content and show the after and before transitions. You can try this with any object or any character. But first, let’s figure out the requirements for rotating effects.

Part 2. Prerequisites to Make a Rotating Video Effect

You will need a few items to create a rotating transition video. First, look at the fundamental priorities for creating this feature.

The Subject Matters

To record a successful rotating video, you need a person or a subject to perform in front of the camera. It can be a model hired by a brand, a social influencer, or maybe it’s you. Keep in mind the following things before recording:

• The person should get two different costumes.
• All the actions need to be rehearsed before shooting
• Show affinity and control of the camera.

Shotting Equipment

To record a professional video, you need a good camera. You can use a smartphone to record this footage. There is no need to have a tripod stand or any gear to hold the camera because the camera will be in a rotating position, the same as the subject’s hand.

For this, you need a filmmaker or any person living with you. Just give instructions as shown below to him to record a perfect video for yourself:

• Record the whole video in just one direction.
• Don’t shake the camera because it gives blurry footage.
• Ensure to focus on the subject during recording.
• Don’t zoom in or out while recording the video.
• Keep the subject in the middle of the frame during the recording process.
• The hand rotation timing is the same as the camera’s rotation.

Note: Ensure to record one footage multiple times so that you can choose the perfect one later for editing.

Filming of the First Footage

To make the footage for the rotating video illusion, we have to record it at least twice to get crystal clear and high-resolution results. Therefore, ensure that we have camera movement in the same direction during all recording times.

Note: You can film the video either in the vertical format of the camera or in horizontal format. It all depends upon your script!

Follow the below-mentioned steps to record the first footage for the video:

• Hold the camera in a perfect format, whatever you choose.
• Let the subject stand or sit in the middle of the frame.
• The filmmaker can rotate the camera when the subject’s hand rotates.
• Try your best to rotate the camera 180 degrees.
• Ensure that the camera lens faces the ground at the end of the rotation.

After filming the first footage for the video, it’s time to record the second footage to transition between the two.

Filming of the Second Footage

To create a second shot, you have to remember that the costume and location of the filming are different from the first footage. Follow the below steps to record it:

• The first step is to hold the camera in the same direction as the first footage.
• When editing, make sure the subject’s position matches the first footage.
• Make sure the subject’s hand movement is in the opposite direction from the first shot.

Now you have both scenes and footage ready. Next, you have to edit them by inserting them into editing software. Follow the step guides below to perform this action!

Part 3. Step-by-Step Guide to Edit on Filmora

To create a professional rotating video illusion, Wondershare Filmora is an ideal tool. Even beginners can quickly get the hang of it due to its highly engaging system user interface (UI). You will discover how to create a rotating video effect in a few clicks.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download Wondershare Filmora

To edit your video like a pro, download the most recent version of Wondershare Filmora.

• Download and open Wondershare Filmora on your PC or Mac.

Step2 Import the Footage

Import recorded footage to start the editing process. It is better to have all your footage in one folder before importing all the clips. The main import window locates in the upper left corner when it is first launched.

• Click on the Import icon in the import window’s center.
• Wondershare Filmora will then immediately point you toward your PC
• Navigate to the location where your preferred Videos and Photos are kept.
• Choose every footage you wish to import.
• Once you click Open, the files will import.

It’s time to prepare the footage for editing after inserting it into the Filmora. Follow the next steps to do this!

Step3 Add Footage to the Timeline

The videos you’ve imported will be added to the timeline after that. You can import both footages at once and put them all at once into the timeline.

Alternatively, you can add them one at a time as needed. Follow the procedures as shown to add an item to your timeline.

• To choose a photo or movie, use the right-click
• Holding the Right-click, and move it to the timeline from the bottom.

Your images and videos have been imported into the timeline; now it’s time to trim them according to requirements.

Step4 Trim the Clips

To insert transition effects, you must trim the clip at a specific point and speed up the clip at the required duration. For this, follow the next actions as shown below:

• Playback clips and stop the playhead where you want by pressing the Space button from the Keyboard.
• Then, click on the Split icon present on the playhead.
• It will trim the clip from that point and separate it from its former one.

After splitting or trimming the clips, you now have to adjust the speed of the clips, as shown below!

Step5 Adjust Speed and Duration

There is a need to increase the speed of some scenes where the transition starts or ends. For this, follow the below actions:

• Find the section which needs to speed up, such as in the last half of each rotation.
• Right-click on the section of the clip in the timeline.
• Then, select the Speed option as shown in the icon of the timer present on the upper tab of the timeline.
• Select the Fast option, and if you want to lower the speed, select the Slow option**.**
• Choose the speed range according to your requirement.
• Select that required option and play it back to check if it is correct.

The video is all set; give it the final touches by following the last step, as shown below!

Step6 Playback the Video

After adding and adjusting all the features, double-check the video by playback. If you find any duration issue, review it and adjust it according to your requirement.

You can playback the video by clicking on the Play button. Perform this a few more times to ensure the speed looks okay and adjust if it is too slow or too fast.

You can also view it in full screen by selecting the last option on the tab. If there is no problem, you can export it locally or directly share it on TikTok or anywhere you want to gain views and attract an audience. You can also use it as a magic trick to inspire other people or as a transition for videos!

Conclusion

Keep creating and experimenting with other features on Wondershare Filmora. For example, you can use different effects, try on stock media, and then create or film your own. In this way, you’ll get professional results.

If you are showing new strategies daily to your viewers, they will hook up with you, and it’ll assist in the algorithm working by your side. That’s why keep doing it and enjoying the rest!

Filming of the First Footage

To make the footage for the rotating video illusion, we have to record it at least twice to get crystal clear and high-resolution results. Therefore, ensure that we have camera movement in the same direction during all recording times.

Note: You can film the video either in the vertical format of the camera or in horizontal format. It all depends upon your script!

Follow the below-mentioned steps to record the first footage for the video:

• Hold the camera in a perfect format, whatever you choose.
• Let the subject stand or sit in the middle of the frame.
• The filmmaker can rotate the camera when the subject’s hand rotates.
• Try your best to rotate the camera 180 degrees.
• Ensure that the camera lens faces the ground at the end of the rotation.

After filming the first footage for the video, it’s time to record the second footage to transition between the two.

Filming of the Second Footage

To create a second shot, you have to remember that the costume and location of the filming are different from the first footage. Follow the below steps to record it:

• The first step is to hold the camera in the same direction as the first footage.
• When editing, make sure the subject’s position matches the first footage.
• Make sure the subject’s hand movement is in the opposite direction from the first shot.

Now you have both scenes and footage ready. Next, you have to edit them by inserting them into editing software. Follow the step guides below to perform this action!

Part 3. Step-by-Step Guide to Edit on Filmora

To create a professional rotating video illusion, Wondershare Filmora is an ideal tool. Even beginners can quickly get the hang of it due to its highly engaging system user interface (UI). You will discover how to create a rotating video effect in a few clicks.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download Wondershare Filmora

To edit your video like a pro, download the most recent version of Wondershare Filmora.

• Download and open Wondershare Filmora on your PC or Mac.

Step2 Import the Footage

Import recorded footage to start the editing process. It is better to have all your footage in one folder before importing all the clips. The main import window locates in the upper left corner when it is first launched.

• Click on the Import icon in the import window’s center.
• Wondershare Filmora will then immediately point you toward your PC
• Navigate to the location where your preferred Videos and Photos are kept.
• Choose every footage you wish to import.
• Once you click Open, the files will import.

It’s time to prepare the footage for editing after inserting it into the Filmora. Follow the next steps to do this!

Step3 Add Footage to the Timeline

The videos you’ve imported will be added to the timeline after that. You can import both footages at once and put them all at once into the timeline.

Alternatively, you can add them one at a time as needed. Follow the procedures as shown to add an item to your timeline.

• To choose a photo or movie, use the right-click
• Holding the Right-click, and move it to the timeline from the bottom.

Your images and videos have been imported into the timeline; now it’s time to trim them according to requirements.

Step4 Trim the Clips

To insert transition effects, you must trim the clip at a specific point and speed up the clip at the required duration. For this, follow the next actions as shown below:

• Playback clips and stop the playhead where you want by pressing the Space button from the Keyboard.
• Then, click on the Split icon present on the playhead.
• It will trim the clip from that point and separate it from its former one.

After splitting or trimming the clips, you now have to adjust the speed of the clips, as shown below!

Step5 Adjust Speed and Duration

There is a need to increase the speed of some scenes where the transition starts or ends. For this, follow the below actions:

• Find the section which needs to speed up, such as in the last half of each rotation.
• Right-click on the section of the clip in the timeline.
• Then, select the Speed option as shown in the icon of the timer present on the upper tab of the timeline.
• Select the Fast option, and if you want to lower the speed, select the Slow option**.**
• Choose the speed range according to your requirement.
• Select that required option and play it back to check if it is correct.

The video is all set; give it the final touches by following the last step, as shown below!

Step6 Playback the Video

After adding and adjusting all the features, double-check the video by playback. If you find any duration issue, review it and adjust it according to your requirement.

You can playback the video by clicking on the Play button. Perform this a few more times to ensure the speed looks okay and adjust if it is too slow or too fast.

You can also view it in full screen by selecting the last option on the tab. If there is no problem, you can export it locally or directly share it on TikTok or anywhere you want to gain views and attract an audience. You can also use it as a magic trick to inspire other people or as a transition for videos!

Conclusion

Keep creating and experimenting with other features on Wondershare Filmora. For example, you can use different effects, try on stock media, and then create or film your own. In this way, you’ll get professional results.

If you are showing new strategies daily to your viewers, they will hook up with you, and it’ll assist in the algorithm working by your side. That’s why keep doing it and enjoying the rest!

Easy Way to Add Transitions to Videos

Editing a video is equally important as recording a video. A raw video footage is never appealing to the eyes because of sudden cuts, unnecessary parts, and lack of eye-catching effects. That is why video editing is crucial for turning an unappealing raw video into an attention-grabbing video. As a matter of fact, the way you edit your video makes your video stand out when you are posting on social media platforms.

One of the most important aspects of video editing is adding transitions to video clips. When you jump from one scene to another and make sudden cuts, you need to apply some video transitions so that the move from one scene to another becomes soothing to the eyes. Different video editors have different transition effects and Wondershare Filmora has the best collection of transitions. We will illustrate how to add transition in Filmora and how to improve your video with video transitions.

Part 1. What is a Video transition effect?

A video transition effect is the most commonly used graphical effect in video editing. A video transition effect is essential whereby you connect one shot to another, especially when you are making sudden cuts in the video. Therefore, a video transition effect sits in between two shots and connects them together smoothly so that it does not look odd to the eyes. Video editing with transitions is a common practice for short videos on social media, presentation videos, and even movies.

A video transition effect is effective when you are jumping from two moods and emotions in the video. It is equally useful while jumping between storylines, points of view, and timelines. Besides, you can spice up your narrative and make your video eye-catching as well as eye-soothing. There are different types of video transition effects such as fade in and out, zoom in and out, dissolve, wipe and pan.

Part 2. How to add transitions in video?

To add transitions to your video, you will need a video editor. You should choose a video editor that has a wide collection of transition effects so that you can apply them to your video as per your preference. If you are someone who regularly makes videos and edits them, a variety of transitions will make the videos look different. There are Movie Maker transitions for Windows users and iMovie transitions for Mac users. But we recommend Wondershare Filmora as the best video editor for adding transitions.

<pFilmora is a professional video editor with so many different categories of transitions including the trending ones. Their team continuously adds new transitions to their collection, and you can download them and use on your videos. Starting from basic, slideshow, and social media to 3D, light and smoke, there is no dearth of transitions to fulfill your requirements. Here are the steps how to add transition in Filmora. Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora on your computer. Filmora is available for Windows and Mac users. Launch Filmora and click on New Project.

Step2 Drag and drop your video clips under Project Media folder. Thereafter, drag and drop them on Timeline.

If you have one raw video file, you can split it up into multiple video clips to add transitions in between them.

Step3 Go to Transitions tab located at the top bar. You will see all the categories of transitions on the left panel.

Step4 Once you select your desired transition effect, drag and drop it in between the video clips. You can add multiple transition effects for different video clips.

Play the video after you are done editing and adding transitions. Thereafter, click on Export button to save the video on your hard drive. You should follow the same steps on how to add transition effects in reels, status videos, and YouTube videos.

Part 3. Video transitions tips and tricks

If you want to make your video stand out by simply using video transition effects, you have to follow the following tips and tricks.

Consistency – Amateur video editors tend to use several extravagant transitions in one video that distract and even annoy the audience. You are using video transition effects not to distract but to smoothen the video content. Therefore, you need to be consistent with the video transition effect you use. You should use one or maximum of two transition effects throughout the video so that the audience does not get distracted.

Experiment – While it is true that you should not be using too many video transitions in one video, but you should definitely apply different video transition effects in different videos initially. This will help you to understand which transition is getting better traction, and thereafter, you can stick to it for the rest of your videos. This is particularly useful when you are making similar type of content for social media and video streaming sites.

Out of the Box – The reason you recommended Wondershare Filmora is that there is a huge collection of different types of transition effects. If you use the regular transitions such as fade, zoom, wipe, and dissolve, you cannot create an impression among your viewers. You have to use out of the box transitions so that your video can look and feel different even when you content is not. There are 3D effects, social media effects, and different genres of effects that can go well with your video content.

Judicious – There is a difference between transition effects and video effects. Transition effects should last only for a fraction of a second so that there is no aftereffect in mind. On the contrary, a video effect can last as long as required in the video. Therefore, do not stretch the duration of a transition effect and keep it as short as possible. Similarly, you should not use transition effects here and there unnecessarily. It should be used only when there is a proper scope such as scene cuts, mood changes, and subject changes.

Meaningful – Even transition effect has a meaning behind it and you should understand it and use wherever appropriate. For example, fade out effect signifies the fading of a scene or changing of mood. Similarly, a dissolve effect is appropriate when the subject is dissolved in certain thoughts or a scene is getting dissolved. That way the effect will look natural and more meaningful as well as impactful.

The Bottom Line

Video transition effects are essential in almost all types of videos. They enhance the video content and make the transition between scenes smoother. You should choose your video editor wisely so that you can avail different types of video transition effects. We recommend Wondershare Filmora for its better collection of video transition effects for all types of videos.

Step1 Download and install Filmora on your computer. Filmora is available for Windows and Mac users. Launch Filmora and click on New Project.

Step2 Drag and drop your video clips under Project Media folder. Thereafter, drag and drop them on Timeline.

If you have one raw video file, you can split it up into multiple video clips to add transitions in between them.

Step3 Go to Transitions tab located at the top bar. You will see all the categories of transitions on the left panel.

Step4 Once you select your desired transition effect, drag and drop it in between the video clips. You can add multiple transition effects for different video clips.

Play the video after you are done editing and adding transitions. Thereafter, click on Export button to save the video on your hard drive. You should follow the same steps on how to add transition effects in reels, status videos, and YouTube videos.

Part 3. Video transitions tips and tricks

If you want to make your video stand out by simply using video transition effects, you have to follow the following tips and tricks.

Consistency – Amateur video editors tend to use several extravagant transitions in one video that distract and even annoy the audience. You are using video transition effects not to distract but to smoothen the video content. Therefore, you need to be consistent with the video transition effect you use. You should use one or maximum of two transition effects throughout the video so that the audience does not get distracted.

Experiment – While it is true that you should not be using too many video transitions in one video, but you should definitely apply different video transition effects in different videos initially. This will help you to understand which transition is getting better traction, and thereafter, you can stick to it for the rest of your videos. This is particularly useful when you are making similar type of content for social media and video streaming sites.

Out of the Box – The reason you recommended Wondershare Filmora is that there is a huge collection of different types of transition effects. If you use the regular transitions such as fade, zoom, wipe, and dissolve, you cannot create an impression among your viewers. You have to use out of the box transitions so that your video can look and feel different even when you content is not. There are 3D effects, social media effects, and different genres of effects that can go well with your video content.

Judicious – There is a difference between transition effects and video effects. Transition effects should last only for a fraction of a second so that there is no aftereffect in mind. On the contrary, a video effect can last as long as required in the video. Therefore, do not stretch the duration of a transition effect and keep it as short as possible. Similarly, you should not use transition effects here and there unnecessarily. It should be used only when there is a proper scope such as scene cuts, mood changes, and subject changes.

Meaningful – Even transition effect has a meaning behind it and you should understand it and use wherever appropriate. For example, fade out effect signifies the fading of a scene or changing of mood. Similarly, a dissolve effect is appropriate when the subject is dissolved in certain thoughts or a scene is getting dissolved. That way the effect will look natural and more meaningful as well as impactful.

The Bottom Line

Video transition effects are essential in almost all types of videos. They enhance the video content and make the transition between scenes smoother. You should choose your video editor wisely so that you can avail different types of video transition effects. We recommend Wondershare Filmora for its better collection of video transition effects for all types of videos.

A Complete Guide to the Best Brand Story Videos

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

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