:max_bytes(150000):strip_icc():format(webp)/how-to-choose-a-wireless-charger-5191283-cb27ceee3fea4547b5720b4934713a93.jpg)
New Best 10 Options Slow Down Video Online with Perfection for 2024
[Best 10 Options] Slow Down Video Online with Perfection
Slowing down videos might seem like a simple technique, but it is all about precision. This process has been made accessible via slow-motion video online makers. This software requires no hard disk storage and an internet connection. The best part about creating a slow-mo video online is that you can access it at any time.
These video-to-slow-motion online creators slow down playback speed or enhance fps. In addition to functioning properly, some of these tools offer AI integration. This article revolves around the concept of online tools to create slow-motion videos. Along the way, you can find insights into the top 9 tools that create this effect. In addition, the 10th tool will be the top of its desktop alternative to these online tools.
Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!
Make A Slow Motion Video Make A Slow Motion Video More Features
Part 1: Top-Rated Online Slow-Down Video Tools to Use
Video to slow motion online tools are taking over the market since the demand for slo-mos has increased. It is because this effect makes everything aesthetic and detailed. Moreover, it goes with almost every song, making slo-mo an important editing part. Explore some of the top online tools to create a slow-motion effect:
1. Kapwing
Are you seeking a smooth, slow-motion video online editor with multidevice support? Kapwing is an innovative tool with diverse speed editing options. Creating a slow motion is as easy as uploading a file. After import, the application shows multiple speed options from 1.0x to 0.25x. You can add this effect to a specific video part, as Kapwing has a timeline editing bar.
Key Features
- You can select a preferred ratio for your video from its portrait and landscape ratio options.
- This online video slow-motion maker collaborates with Google Drive and Photos to import media.
- The editing interface is basic and minimal, with an organized arrangement of diverse features.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Pro | $16/month |
| Business | $50/month |
| Enterprise | Contact Sales |
2. Ezgif
Want to slow down a video but on a budget? Use this free slow-mo video editor online with multiple speed features. The tool also speeds up a video; hence, you can do both for creative effect. The standard playback speed is 1.0x; lower values slow down a video and vice versa. In addition, the tool offers resize, audio, and cut settings with speed manipulation.
Key Features
- The tool supports all video formats for speed change, including MP4, WebM, and more.
- The file size limit for this slow-motion video player online is 100MB.
- To slow down the speed of an online video, you can just paste its URL and edit further.
Pricing
Free
3. Media.io
Can’t you find a suitable editor for slow-motion video online in different formats? Media.io offers seamless support with abundant video formats like MP3, MOV, and more. It is capable of reducing your video speed to 0.25x and is simple to employ. The slow speed alteration can be carried out by dragging the slider towards the left. You can also mute the video sound during speed change to save its quality.
Key Features
- You can slow down a video tutorial by simply pasting its URL.
- Along with slow-motion online, it also allows you to incorporate high-motion effects.
- There are numerous video, image, or audio-enhancing tools to improve the quality of a video.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Yearly Plan | $86.99 |
| Monthly Plan | $19.99 |
4. Flixier
Flixier is a reliable video editor with slo-mo online services for MP4, AVI, and MKV formats. Accessibility is its strong pursuit, and it offers two options for speed modification. You can use the slider or the buttons to slow down video speed. With its cloud collaboration, it makes a slow-mo in a brief period.
Key Features
- Along with video speed change, you can also change the speed of an audio track.
- Create time-lapse videos for those precious moments you spend using its high-speed effects.
- Publish your videos on social platforms like Facebook, Instagram, and TikTok.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Pro | $6/month |
| Business | $12/month |
| Enterprise | $55/month |
5. OnlineConverter.com
Everyone’s favorite is a tool that offers precise editing options, as you can personalize a video. This slow-motion video maker online offers speed modification at different durations. It has two options for a slow-mo; one is 50% of the original speed, and the other is 20% slower. In addition, you can set the duration to apply the effect at any time. Add a “Start Time” and “To the End” time, and the effect will apply.
Key Features
- The tool claims to support 16+ video formats, including popular and commonly used ones.
- The file size limit to make slow-motion videos online is 200 MB.
- Adjust the audio speed according to the video’s speed alteration.
Pricing
Free
6. InVideo AI
Do you want to change the speed of a larger file of 2GB file size online? While other editors support small file sizes, this slow-motion video editor online can do better. Creating a slow motion in it can occur in 3 simple steps. Just upload a video and set a speed among options like 0.75x, 0.5x, and more.
Key Features
- Within speed editing, you can use the cut, trim, and crop tools to enhance a video.
- The tool is a hub for generative AIs like Art, Avatar, Script, and Video generation.
- Offers diverse templates for seamless video editing in diverse contexts.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Business | $15/month |
| Unlimited | $30/month |
7. Neural Love
Do you want to start simply by making slow-motion video online? Slow down your video by 2 to 8 times more than its original speed. The results will amaze you as if you have used a professional camera. MOV and MP4 are popular video formats, and this tool supports both. The tool has a strict security policy as it understands the significance of data privacy.
Key Features
- Video speed change occurs in percentage; below 50% means a slow-motion video.
- You can manipulate and insert additional video frames up to 60fps for smooth results.
- Enable colorization and facial restoration features before starting the speed change.
Pricing
| Pricing Plan | Pricing Per 100 Credits |
|---|---|
| Subscription | $10/month |
| Pay As You Go | $19/month |
8. Abraia
What is better than finding an all-in-one slow-mo video online maker? With Abraia, experience slow-motion effect creation amongst other editing options. The process of changing video speed is as simple as dragging a slider. Whilst decreasing the video speed, use the cut tool to make sections and apply it to them.
Key Features
- Offers a Bulk Mode in which you can edit multiple files simultaneously to increase productivity.
- This slow-motion maker online features 16 screen ratios suitable for social site sharing.
- It also offers text, graphics, and visual adjustment features to complete editing.
Pricing
| Credits | Pricing |
|---|---|
| 2500 | $9 |
| 5000 | $12 |
| 10,000 | $18 |
9. Wave.video
Who doesn’t love creating slow-motion when it is a matter of a few clicks? Use this slow video speed online to change the playback speed with a click. It allows 3 video playback options: 0.75x, 0.5x, and 0.25x for right editing. It possesses a simple user interface and offers audio modification along with speed. Create a cinematic expression in your videos or add the time-lapse effect to enhance visuals.
Key Features
- This online slow-motion maker offers a range of template categories for editing.
- You can integrate unlimited video clips, audio tracks, and images from its stock library.
- The tool also offers creative assets like graphics or visual effects for advanced editing.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Streamer | $16/month |
| Creator | $24/month |
| Business | $48/month |
Part 2: Offline Alternative: Making Slow Motion Videos Quickly Using Filmora
All the mentioned slow-motion video online makers are remarkable in their field. However, they have certain drawbacks like internet connection requirements and more. Wondershare Filmora is a well-suited alternative to these leading online tools. It is because the platform doesn’t need an online connection to create a slow-mo. In addition, the software offers all the features in one place, so you don’t have to switch.
Creating a slow motion in this slow motion video online alternative is uncomplicated. Compared to its competitors, it has a simple method to make a slow-mo. The “Uniform Speed” option uses a slider to change the speed percentage. In addition, it has AI integration in the form of the “Optical Flow” feature. This allows the seamless creation of slow-motion video by enhancing the number of frames.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step-by-Step Guide to Creating a Slow Motion Video in Filmora
Once you know about Filmora and its advantages, you cannot stop using it. The accessible editing interface is what this generation opts for. It is because many of us start as freelance content creators, making on our own. To facilitate such creators, here is a detailed guide to creating slow motion in Filmora:
Step 1File Import and Speed Alteration
Launch Filmora to create a new project and import media with the “Ctrl + I” shortcut. After bringing this media to the timeline, use the playhead to mark a specific area. Further, go to the “Speed” > “Uniform Speed” tab in the settings panel. Change the speed of the video by dragging the slider and adjusting it accordingly.
Step 2Opt for AI Frame Interpolation
Navigate towards the bottom of the “Uniform Speed” tab and access “AI Frame Interpolation.” Further, expand the option using the navigation arrow and select the “Optical Flow” option.
Step 3Render Preview of the Video
To analyze the results, navigate toward the timeline toolbar and select the “Render Preview” option. After reviewing the final results, click on the “Export” button to save the video on the device.
Conclusion
This article has provided detailed insights on slow-motion video online tools for your access. Those who prefer to work online can benefit from these online editors. However, if you want to unlock the new secrets of slow motion, use Filmora. The software has AI-backed algorithms for maintaining slow motion. It has multiple benefits over the other 9 tools, which makes it our 10th yet top recommendation.
Make A Slow Motion Video Make A Slow Motion Video More Features
Part 1: Top-Rated Online Slow-Down Video Tools to Use
Video to slow motion online tools are taking over the market since the demand for slo-mos has increased. It is because this effect makes everything aesthetic and detailed. Moreover, it goes with almost every song, making slo-mo an important editing part. Explore some of the top online tools to create a slow-motion effect:
1. Kapwing
Are you seeking a smooth, slow-motion video online editor with multidevice support? Kapwing is an innovative tool with diverse speed editing options. Creating a slow motion is as easy as uploading a file. After import, the application shows multiple speed options from 1.0x to 0.25x. You can add this effect to a specific video part, as Kapwing has a timeline editing bar.
Key Features
- You can select a preferred ratio for your video from its portrait and landscape ratio options.
- This online video slow-motion maker collaborates with Google Drive and Photos to import media.
- The editing interface is basic and minimal, with an organized arrangement of diverse features.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Pro | $16/month |
| Business | $50/month |
| Enterprise | Contact Sales |
2. Ezgif
Want to slow down a video but on a budget? Use this free slow-mo video editor online with multiple speed features. The tool also speeds up a video; hence, you can do both for creative effect. The standard playback speed is 1.0x; lower values slow down a video and vice versa. In addition, the tool offers resize, audio, and cut settings with speed manipulation.
Key Features
- The tool supports all video formats for speed change, including MP4, WebM, and more.
- The file size limit for this slow-motion video player online is 100MB.
- To slow down the speed of an online video, you can just paste its URL and edit further.
Pricing
Free
3. Media.io
Can’t you find a suitable editor for slow-motion video online in different formats? Media.io offers seamless support with abundant video formats like MP3, MOV, and more. It is capable of reducing your video speed to 0.25x and is simple to employ. The slow speed alteration can be carried out by dragging the slider towards the left. You can also mute the video sound during speed change to save its quality.
Key Features
- You can slow down a video tutorial by simply pasting its URL.
- Along with slow-motion online, it also allows you to incorporate high-motion effects.
- There are numerous video, image, or audio-enhancing tools to improve the quality of a video.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Yearly Plan | $86.99 |
| Monthly Plan | $19.99 |
4. Flixier
Flixier is a reliable video editor with slo-mo online services for MP4, AVI, and MKV formats. Accessibility is its strong pursuit, and it offers two options for speed modification. You can use the slider or the buttons to slow down video speed. With its cloud collaboration, it makes a slow-mo in a brief period.
Key Features
- Along with video speed change, you can also change the speed of an audio track.
- Create time-lapse videos for those precious moments you spend using its high-speed effects.
- Publish your videos on social platforms like Facebook, Instagram, and TikTok.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Pro | $6/month |
| Business | $12/month |
| Enterprise | $55/month |
5. OnlineConverter.com
Everyone’s favorite is a tool that offers precise editing options, as you can personalize a video. This slow-motion video maker online offers speed modification at different durations. It has two options for a slow-mo; one is 50% of the original speed, and the other is 20% slower. In addition, you can set the duration to apply the effect at any time. Add a “Start Time” and “To the End” time, and the effect will apply.
Key Features
- The tool claims to support 16+ video formats, including popular and commonly used ones.
- The file size limit to make slow-motion videos online is 200 MB.
- Adjust the audio speed according to the video’s speed alteration.
Pricing
Free
6. InVideo AI
Do you want to change the speed of a larger file of 2GB file size online? While other editors support small file sizes, this slow-motion video editor online can do better. Creating a slow motion in it can occur in 3 simple steps. Just upload a video and set a speed among options like 0.75x, 0.5x, and more.
Key Features
- Within speed editing, you can use the cut, trim, and crop tools to enhance a video.
- The tool is a hub for generative AIs like Art, Avatar, Script, and Video generation.
- Offers diverse templates for seamless video editing in diverse contexts.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Business | $15/month |
| Unlimited | $30/month |
7. Neural Love
Do you want to start simply by making slow-motion video online? Slow down your video by 2 to 8 times more than its original speed. The results will amaze you as if you have used a professional camera. MOV and MP4 are popular video formats, and this tool supports both. The tool has a strict security policy as it understands the significance of data privacy.
Key Features
- Video speed change occurs in percentage; below 50% means a slow-motion video.
- You can manipulate and insert additional video frames up to 60fps for smooth results.
- Enable colorization and facial restoration features before starting the speed change.
Pricing
| Pricing Plan | Pricing Per 100 Credits |
|---|---|
| Subscription | $10/month |
| Pay As You Go | $19/month |
8. Abraia
What is better than finding an all-in-one slow-mo video online maker? With Abraia, experience slow-motion effect creation amongst other editing options. The process of changing video speed is as simple as dragging a slider. Whilst decreasing the video speed, use the cut tool to make sections and apply it to them.
Key Features
- Offers a Bulk Mode in which you can edit multiple files simultaneously to increase productivity.
- This slow-motion maker online features 16 screen ratios suitable for social site sharing.
- It also offers text, graphics, and visual adjustment features to complete editing.
Pricing
| Credits | Pricing |
|---|---|
| 2500 | $9 |
| 5000 | $12 |
| 10,000 | $18 |
9. Wave.video
Who doesn’t love creating slow-motion when it is a matter of a few clicks? Use this slow video speed online to change the playback speed with a click. It allows 3 video playback options: 0.75x, 0.5x, and 0.25x for right editing. It possesses a simple user interface and offers audio modification along with speed. Create a cinematic expression in your videos or add the time-lapse effect to enhance visuals.
Key Features
- This online slow-motion maker offers a range of template categories for editing.
- You can integrate unlimited video clips, audio tracks, and images from its stock library.
- The tool also offers creative assets like graphics or visual effects for advanced editing.
Pricing
| Pricing Plan | Annual Pricing |
|---|---|
| Streamer | $16/month |
| Creator | $24/month |
| Business | $48/month |
Part 2: Offline Alternative: Making Slow Motion Videos Quickly Using Filmora
All the mentioned slow-motion video online makers are remarkable in their field. However, they have certain drawbacks like internet connection requirements and more. Wondershare Filmora is a well-suited alternative to these leading online tools. It is because the platform doesn’t need an online connection to create a slow-mo. In addition, the software offers all the features in one place, so you don’t have to switch.
Creating a slow motion in this slow motion video online alternative is uncomplicated. Compared to its competitors, it has a simple method to make a slow-mo. The “Uniform Speed” option uses a slider to change the speed percentage. In addition, it has AI integration in the form of the “Optical Flow” feature. This allows the seamless creation of slow-motion video by enhancing the number of frames.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step-by-Step Guide to Creating a Slow Motion Video in Filmora
Once you know about Filmora and its advantages, you cannot stop using it. The accessible editing interface is what this generation opts for. It is because many of us start as freelance content creators, making on our own. To facilitate such creators, here is a detailed guide to creating slow motion in Filmora:
Step 1File Import and Speed Alteration
Launch Filmora to create a new project and import media with the “Ctrl + I” shortcut. After bringing this media to the timeline, use the playhead to mark a specific area. Further, go to the “Speed” > “Uniform Speed” tab in the settings panel. Change the speed of the video by dragging the slider and adjusting it accordingly.
Step 2Opt for AI Frame Interpolation
Navigate towards the bottom of the “Uniform Speed” tab and access “AI Frame Interpolation.” Further, expand the option using the navigation arrow and select the “Optical Flow” option.
Step 3Render Preview of the Video
To analyze the results, navigate toward the timeline toolbar and select the “Render Preview” option. After reviewing the final results, click on the “Export” button to save the video on the device.
Conclusion
This article has provided detailed insights on slow-motion video online tools for your access. Those who prefer to work online can benefit from these online editors. However, if you want to unlock the new secrets of slow motion, use Filmora. The software has AI-backed algorithms for maintaining slow motion. It has multiple benefits over the other 9 tools, which makes it our 10th yet top recommendation.
How to Make a Super Easy Rotating Video Effect
Controlling camera direction to the subject’s hands and filming is trending nowadays. Create this effect by using easy film hacks, as shown in this article.
Many users make rotating illusion videos for TikTok or any branding video. The foremost items to record are explained in this article with detailed instructions. The best editing tool is also clarified below for instant results. So keep reading to get a hand with filming and editing a professional rotating transition video!
Part 1. What is a Rotating Video Illusion/Effect
Rotating transition video is a trending feature used by models and influencers. The brands also use this style to record the model’s videos in advertisements. It could be any makeup transition or clothing transition video.
It helps to indulge the audience with your content and show the after and before transitions. You can try this with any object or any character. But first, let’s figure out the requirements for rotating effects.
Part 2. Prerequisites to Make a Rotating Video Effect
You will need a few items to create a rotating transition video. First, look at the fundamental priorities for creating this feature.
The Subject Matters
To record a successful rotating video, you need a person or a subject to perform in front of the camera. It can be a model hired by a brand, a social influencer, or maybe it’s you. Keep in mind the following things before recording:
- The person should get two different costumes.
- All the actions need to be rehearsed before shooting
- Show affinity and control of the camera.
Shotting Equipment
To record a professional video, you need a good camera. You can use a smartphone to record this footage. There is no need to have a tripod stand or any gear to hold the camera because the camera will be in a rotating position, the same as the subject’s hand.
For this, you need a filmmaker or any person living with you. Just give instructions as shown below to him to record a perfect video for yourself:
- Record the whole video in just one direction.
- Don’t shake the camera because it gives blurry footage.
- Ensure to focus on the subject during recording.
- Don’t zoom in or out while recording the video.
- Keep the subject in the middle of the frame during the recording process.
- The hand rotation timing is the same as the camera’s rotation.
Note: Ensure to record one footage multiple times so that you can choose the perfect one later for editing.
Filming of the First Footage
To make the footage for the rotating video illusion, we have to record it at least twice to get crystal clear and high-resolution results. Therefore, ensure that we have camera movement in the same direction during all recording times.
Note: You can film the video either in the vertical format of the camera or in horizontal format. It all depends upon your script!
Follow the below-mentioned steps to record the first footage for the video:
- Hold the camera in a perfect format, whatever you choose.
- Let the subject stand or sit in the middle of the frame.
- The filmmaker can rotate the camera when the subject’s hand rotates.
- Try your best to rotate the camera 180 degrees.
- Ensure that the camera lens faces the ground at the end of the rotation.
After filming the first footage for the video, it’s time to record the second footage to transition between the two.
Filming of the Second Footage
To create a second shot, you have to remember that the costume and location of the filming are different from the first footage. Follow the below steps to record it:
- The first step is to hold the camera in the same direction as the first footage.
- When editing, make sure the subject’s position matches the first footage.
- Make sure the subject’s hand movement is in the opposite direction from the first shot.
Now you have both scenes and footage ready. Next, you have to edit them by inserting them into editing software. Follow the step guides below to perform this action!
Part 3. Step-by-Step Guide to Edit on Filmora
To create a professional rotating video illusion, Wondershare Filmora is an ideal tool. Even beginners can quickly get the hang of it due to its highly engaging system user interface (UI). You will discover how to create a rotating video effect in a few clicks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Download Wondershare Filmora
To edit your video like a pro, download the most recent version of Wondershare Filmora.
- Download and open Wondershare Filmora on your PC or Mac.
Step2 Import the Footage
Import recorded footage to start the editing process. It is better to have all your footage in one folder before importing all the clips. The main import window locates in the upper left corner when it is first launched.
- Click on the Import icon in the import window’s center.
- Wondershare Filmora will then immediately point you toward your PC
- Navigate to the location where your preferred Videos and Photos are kept.
- Choose every footage you wish to import.
- Once you click Open, the files will import.
It’s time to prepare the footage for editing after inserting it into the Filmora. Follow the next steps to do this!
Step3 Add Footage to the Timeline
The videos you’ve imported will be added to the timeline after that. You can import both footages at once and put them all at once into the timeline.
Alternatively, you can add them one at a time as needed. Follow the procedures as shown to add an item to your timeline.
- To choose a photo or movie, use the right-click
- Holding the Right-click, and move it to the timeline from the bottom.
Your images and videos have been imported into the timeline; now it’s time to trim them according to requirements.
Step4 Trim the Clips
To insert transition effects, you must trim the clip at a specific point and speed up the clip at the required duration. For this, follow the next actions as shown below:
- Playback clips and stop the playhead where you want by pressing the Space button from the Keyboard.
- Then, click on the Split icon present on the playhead.
- It will trim the clip from that point and separate it from its former one.
After splitting or trimming the clips, you now have to adjust the speed of the clips, as shown below!
Step5 Adjust Speed and Duration
There is a need to increase the speed of some scenes where the transition starts or ends. For this, follow the below actions:
- Find the section which needs to speed up, such as in the last half of each rotation.
- Right-click on the section of the clip in the timeline.
- Then, select the Speed option as shown in the icon of the timer present on the upper tab of the timeline.
- Select the Fast option, and if you want to lower the speed, select the Slow option**.**
- Choose the speed range according to your requirement.
- Select that required option and play it back to check if it is correct.
The video is all set; give it the final touches by following the last step, as shown below!
Step6 Playback the Video
After adding and adjusting all the features, double-check the video by playback. If you find any duration issue, review it and adjust it according to your requirement.
You can playback the video by clicking on the Play button. Perform this a few more times to ensure the speed looks okay and adjust if it is too slow or too fast.
You can also view it in full screen by selecting the last option on the tab. If there is no problem, you can export it locally or directly share it on TikTok or anywhere you want to gain views and attract an audience. You can also use it as a magic trick to inspire other people or as a transition for videos!
Conclusion
Keep creating and experimenting with other features on Wondershare Filmora. For example, you can use different effects, try on stock media, and then create or film your own. In this way, you’ll get professional results.
If you are showing new strategies daily to your viewers, they will hook up with you, and it’ll assist in the algorithm working by your side. That’s why keep doing it and enjoying the rest!
Filming of the First Footage
To make the footage for the rotating video illusion, we have to record it at least twice to get crystal clear and high-resolution results. Therefore, ensure that we have camera movement in the same direction during all recording times.
Note: You can film the video either in the vertical format of the camera or in horizontal format. It all depends upon your script!
Follow the below-mentioned steps to record the first footage for the video:
- Hold the camera in a perfect format, whatever you choose.
- Let the subject stand or sit in the middle of the frame.
- The filmmaker can rotate the camera when the subject’s hand rotates.
- Try your best to rotate the camera 180 degrees.
- Ensure that the camera lens faces the ground at the end of the rotation.
After filming the first footage for the video, it’s time to record the second footage to transition between the two.
Filming of the Second Footage
To create a second shot, you have to remember that the costume and location of the filming are different from the first footage. Follow the below steps to record it:
- The first step is to hold the camera in the same direction as the first footage.
- When editing, make sure the subject’s position matches the first footage.
- Make sure the subject’s hand movement is in the opposite direction from the first shot.
Now you have both scenes and footage ready. Next, you have to edit them by inserting them into editing software. Follow the step guides below to perform this action!
Part 3. Step-by-Step Guide to Edit on Filmora
To create a professional rotating video illusion, Wondershare Filmora is an ideal tool. Even beginners can quickly get the hang of it due to its highly engaging system user interface (UI). You will discover how to create a rotating video effect in a few clicks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Download Wondershare Filmora
To edit your video like a pro, download the most recent version of Wondershare Filmora.
- Download and open Wondershare Filmora on your PC or Mac.
Step2 Import the Footage
Import recorded footage to start the editing process. It is better to have all your footage in one folder before importing all the clips. The main import window locates in the upper left corner when it is first launched.
- Click on the Import icon in the import window’s center.
- Wondershare Filmora will then immediately point you toward your PC
- Navigate to the location where your preferred Videos and Photos are kept.
- Choose every footage you wish to import.
- Once you click Open, the files will import.
It’s time to prepare the footage for editing after inserting it into the Filmora. Follow the next steps to do this!
Step3 Add Footage to the Timeline
The videos you’ve imported will be added to the timeline after that. You can import both footages at once and put them all at once into the timeline.
Alternatively, you can add them one at a time as needed. Follow the procedures as shown to add an item to your timeline.
- To choose a photo or movie, use the right-click
- Holding the Right-click, and move it to the timeline from the bottom.
Your images and videos have been imported into the timeline; now it’s time to trim them according to requirements.
Step4 Trim the Clips
To insert transition effects, you must trim the clip at a specific point and speed up the clip at the required duration. For this, follow the next actions as shown below:
- Playback clips and stop the playhead where you want by pressing the Space button from the Keyboard.
- Then, click on the Split icon present on the playhead.
- It will trim the clip from that point and separate it from its former one.
After splitting or trimming the clips, you now have to adjust the speed of the clips, as shown below!
Step5 Adjust Speed and Duration
There is a need to increase the speed of some scenes where the transition starts or ends. For this, follow the below actions:
- Find the section which needs to speed up, such as in the last half of each rotation.
- Right-click on the section of the clip in the timeline.
- Then, select the Speed option as shown in the icon of the timer present on the upper tab of the timeline.
- Select the Fast option, and if you want to lower the speed, select the Slow option**.**
- Choose the speed range according to your requirement.
- Select that required option and play it back to check if it is correct.
The video is all set; give it the final touches by following the last step, as shown below!
Step6 Playback the Video
After adding and adjusting all the features, double-check the video by playback. If you find any duration issue, review it and adjust it according to your requirement.
You can playback the video by clicking on the Play button. Perform this a few more times to ensure the speed looks okay and adjust if it is too slow or too fast.
You can also view it in full screen by selecting the last option on the tab. If there is no problem, you can export it locally or directly share it on TikTok or anywhere you want to gain views and attract an audience. You can also use it as a magic trick to inspire other people or as a transition for videos!
Conclusion
Keep creating and experimenting with other features on Wondershare Filmora. For example, you can use different effects, try on stock media, and then create or film your own. In this way, you’ll get professional results.
If you are showing new strategies daily to your viewers, they will hook up with you, and it’ll assist in the algorithm working by your side. That’s why keep doing it and enjoying the rest!
Best Ways to Blur Zoom Background for Free
Zoom’s blurred backdrop function, as the name indicates, distorts the background of a video conversation. Use this zoom blur background download free guide if you wish to keep your personal area hidden during Zoom conversations in order to protect your privacy. There is a backdrop with a zoom blur all throughout. It hides the turmoil or other version of a mess from your colleagues, and it just slightly makes your hair appear odd. You may learn how to blur your backdrop using different operating systems from this page. We’ll walk you through a workaround to get a blurred backdrop because the functionality is presently unavailable for mobile devices.
On your updated Zoom application, this new high res zoom background tool might be useful for a variety of reasons, whether you want to protect your privacy or conceal your filthy room. Consider a scenario in which you have a Zoom meeting but your usual workspace at home is occupied. Panic sets in because you don’t have time to clean everything up or locate a private, neutral location to set up. You have features built in into Zoom to use the zoom blurred background image that would cover the area behind you, including background blurring, that’s it. This simple toggleable feature is already present in Zoom and may be used to keep your area private or to make cluttered spaces uncertain. We’ll provide you a step-by-step tutorial in this post on how to activate blurred backdrop for your next meeting.
Part 1: How to blur Zoom background on Windows
Before and during meetings, users of the official Zoom desktop client for Windows have the option to blur the backdrop. Before a meeting, login into Zoom on the desktop application to activate backdrop blur. After that, choose Settings by clicking on the profile symbol in the upper left corner. Click the “Blur” option under “Backgrounds & Filters” after making your selection. The user may attend the meeting when the backdrop becomes blurry. Here are the steps to blur a Zoom backdrop during a meeting:
During a Zoom call on Windows 10, blur your backdrop as follows:
Step1Find the bar at the bottom of the meeting screen. To make it visible, you may need to move your mouse to the bottom.
Step2Find the “Stop Video” button, which has a chevron pointing upward.
Step3Then choose “Video Settings” > “Backgrounds & Filters” by clicking the arrow.
Step4Then choose “Blur,” and your backdrop will instantly seem blurred.
Part 2: How to blur Zoom background on Mac
Backdrop blur is the next best thing when a virtual background is unsuitable for a video conference but a consumer still needs privacy. As you can see from the description above, the blurred backdrop is just another style of the Zoom background. Customers may therefore directly adjust it from the Virtual Background setting area. Prior doing anything further, confirm that your MacBook is running the Zoom desktop client (software).
Before your Zoom call on a Mac, follow these instructions to blur your background:
Step1Start Zoom and log in to your account.
Step2In the next step, Click the “Settings” gear icon in the top-right corner and then select “Backgrounds & Filters” under Settings as shown below:
Step3Then choose “Blur,” and your backdrop will instantly seem blurred. You can also Select Stop Video by clicking the arrow next to it in the list of choices in the bar below the live video. A little list will start to appear. By using the “Choose Virtual Backdrop” option, you may choose a virtual background.
Step4Select “Blur” under the “Virtual Backgrounds” tab. You may choose a virtual backdrop from this page if you’d like. You need to verify that you have the right Zoom desktop program version and all the technical specs if you can’t locate the Blur option.
Part 3: How to Blur Zoom Background on iPhone
The option isn’t accessible on all Apple devices since a simulated or blurred backdrop requires more computing power. First, you should visit the Zoom virtual background system requirements page to see whether your device is supported. You should continue using Zoom without a virtual or blurred backdrop if your device doesn’t meet the criteria. To manually conceal your backdrop, consider standing close to a wall or sitting in a corner. Here are the instructions on how to blur your backdrop for Zoom meetings on iOS devices. Take these actions:
Step1Launch the Zoom app on your iOS phone in foremost step. To begin or join a new meeting, tap the “New Meeting” or “Join” icon.
Step2During the meeting, tap anywhere on the screen to access the controls that appear below the video.
Step3Select “More” by tapping the three-dot symbol.
Step4A brief list will start to appear. Next, on your iOS device, choose “Background and Filters.”
Step5Below your camera video, you’ll see a few possibilities. Tap “Blur” to make the background blurry.
Part 4: How to blur Zoom background on Android
Additionally, Zoom blur backdrops are the ideal option for first video conversations with clients, coworkers, or supervisors. On its Android app, Zoom offers customers the option to blur their backdrop. However, there is a catch: the function can only be activated once the user has entered a meeting. If a virtual backdrop isn’t your style on Android, you may choose to blur the background instead. Everything in the backdrop will be blurred, keeping just your picture apparent throughout the conversation. Remember that all of your next meetings will have the blur function turned on. How? Read on.
Step1Only while you’re in a meeting can you alter your backdrop. Tap the More icon in the bottom right corner after joining one.
Step2Select Virtual background after that. then choose a picture from the choices offered.
Step3The backdrop of a picture or video added from your gallery using the Add icon will likewise successfully blur the background on your Zoom Android device. Now place Zoom calls as usual, and the backdrop of your live video will be automatically blurred.
Conclusion
For individuals who prefer to obscure their surroundings while on a video conversation, Zoom’s blur background function is helpful. The function was added to the video-conferencing app in 2021 and has since gained popularity. The greatest thing you can do is choose a blur out backdrop if you can’t determine which of our Zoom background categories would best fit the video chat occasion. These are impartial backdrops that don’t necessarily depict any particular environment. They only provide a lovely, unobtrusive background that will take away any possible obstructions during the video connection. Perhaps a professional setting might be too much for a particular video chat, whilst a humorous backdrop wouldn’t work. In this situation, a blurred picture backdrop will be the difference between putting little to no effort into your call and being ready to portray yourself in the best possible way.
Zoom’s blurred backdrop function, as the name indicates, distorts the background of a video conversation. Use this zoom blur background download free guide if you wish to keep your personal area hidden during Zoom conversations in order to protect your privacy. There is a backdrop with a zoom blur all throughout. It hides the turmoil or other version of a mess from your colleagues, and it just slightly makes your hair appear odd. You may learn how to blur your backdrop using different operating systems from this page. We’ll walk you through a workaround to get a blurred backdrop because the functionality is presently unavailable for mobile devices.
On your updated Zoom application, this new high res zoom background tool might be useful for a variety of reasons, whether you want to protect your privacy or conceal your filthy room. Consider a scenario in which you have a Zoom meeting but your usual workspace at home is occupied. Panic sets in because you don’t have time to clean everything up or locate a private, neutral location to set up. You have features built in into Zoom to use the zoom blurred background image that would cover the area behind you, including background blurring, that’s it. This simple toggleable feature is already present in Zoom and may be used to keep your area private or to make cluttered spaces uncertain. We’ll provide you a step-by-step tutorial in this post on how to activate blurred backdrop for your next meeting.
Part 1: How to blur Zoom background on Windows
Before and during meetings, users of the official Zoom desktop client for Windows have the option to blur the backdrop. Before a meeting, login into Zoom on the desktop application to activate backdrop blur. After that, choose Settings by clicking on the profile symbol in the upper left corner. Click the “Blur” option under “Backgrounds & Filters” after making your selection. The user may attend the meeting when the backdrop becomes blurry. Here are the steps to blur a Zoom backdrop during a meeting:
During a Zoom call on Windows 10, blur your backdrop as follows:
Step1Find the bar at the bottom of the meeting screen. To make it visible, you may need to move your mouse to the bottom.
Step2Find the “Stop Video” button, which has a chevron pointing upward.
Step3Then choose “Video Settings” > “Backgrounds & Filters” by clicking the arrow.
Step4Then choose “Blur,” and your backdrop will instantly seem blurred.
Part 2: How to blur Zoom background on Mac
Backdrop blur is the next best thing when a virtual background is unsuitable for a video conference but a consumer still needs privacy. As you can see from the description above, the blurred backdrop is just another style of the Zoom background. Customers may therefore directly adjust it from the Virtual Background setting area. Prior doing anything further, confirm that your MacBook is running the Zoom desktop client (software).
Before your Zoom call on a Mac, follow these instructions to blur your background:
Step1Start Zoom and log in to your account.
Step2In the next step, Click the “Settings” gear icon in the top-right corner and then select “Backgrounds & Filters” under Settings as shown below:
Step3Then choose “Blur,” and your backdrop will instantly seem blurred. You can also Select Stop Video by clicking the arrow next to it in the list of choices in the bar below the live video. A little list will start to appear. By using the “Choose Virtual Backdrop” option, you may choose a virtual background.
Step4Select “Blur” under the “Virtual Backgrounds” tab. You may choose a virtual backdrop from this page if you’d like. You need to verify that you have the right Zoom desktop program version and all the technical specs if you can’t locate the Blur option.
Part 3: How to Blur Zoom Background on iPhone
The option isn’t accessible on all Apple devices since a simulated or blurred backdrop requires more computing power. First, you should visit the Zoom virtual background system requirements page to see whether your device is supported. You should continue using Zoom without a virtual or blurred backdrop if your device doesn’t meet the criteria. To manually conceal your backdrop, consider standing close to a wall or sitting in a corner. Here are the instructions on how to blur your backdrop for Zoom meetings on iOS devices. Take these actions:
Step1Launch the Zoom app on your iOS phone in foremost step. To begin or join a new meeting, tap the “New Meeting” or “Join” icon.
Step2During the meeting, tap anywhere on the screen to access the controls that appear below the video.
Step3Select “More” by tapping the three-dot symbol.
Step4A brief list will start to appear. Next, on your iOS device, choose “Background and Filters.”
Step5Below your camera video, you’ll see a few possibilities. Tap “Blur” to make the background blurry.
Part 4: How to blur Zoom background on Android
Additionally, Zoom blur backdrops are the ideal option for first video conversations with clients, coworkers, or supervisors. On its Android app, Zoom offers customers the option to blur their backdrop. However, there is a catch: the function can only be activated once the user has entered a meeting. If a virtual backdrop isn’t your style on Android, you may choose to blur the background instead. Everything in the backdrop will be blurred, keeping just your picture apparent throughout the conversation. Remember that all of your next meetings will have the blur function turned on. How? Read on.
Step1Only while you’re in a meeting can you alter your backdrop. Tap the More icon in the bottom right corner after joining one.
Step2Select Virtual background after that. then choose a picture from the choices offered.
Step3The backdrop of a picture or video added from your gallery using the Add icon will likewise successfully blur the background on your Zoom Android device. Now place Zoom calls as usual, and the backdrop of your live video will be automatically blurred.
Conclusion
For individuals who prefer to obscure their surroundings while on a video conversation, Zoom’s blur background function is helpful. The function was added to the video-conferencing app in 2021 and has since gained popularity. The greatest thing you can do is choose a blur out backdrop if you can’t determine which of our Zoom background categories would best fit the video chat occasion. These are impartial backdrops that don’t necessarily depict any particular environment. They only provide a lovely, unobtrusive background that will take away any possible obstructions during the video connection. Perhaps a professional setting might be too much for a particular video chat, whilst a humorous backdrop wouldn’t work. In this situation, a blurred picture backdrop will be the difference between putting little to no effort into your call and being ready to portray yourself in the best possible way.
Best 10 Crazy-Cool Examples of AR Video
10 Crazy-Cool Examples of AR Video
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Also read:
- Updated The Best Tools for Converting Slides to Digital - 2024 Review
- Updated In 2024, How To Achieve LumaFusion Color Grading Through LUTs
- 7 Best Green Screen Software for Beginners on Mac for 2024
- 2024 Approved Free
- Updated In 2024, How I Got Free After Effects Templates Slideshow with Simple Trick
- Updated 10 Best Slow-Motion Cameras to Try for 2024
- 2024 Approved How to Share YouTube Video on Zoom?
- Easy Ways to Add Text Overlay to Video
- New Top Ways to Make Fast Motion Video on iPhone Solved
- Updated 2024 Approved Guide To Scaling and Setting Videos in Filmora | Tutorial
- New 2024 Approved Convert MP4 to 60 FPS GIF A Step-by-Step Guide
- Updated In 2024, 3D Ray Traced Settings In After Effects
- In 2024, Introduction to The Best Cinematic LUTs in The Market
- Online Video Makers to Use for 2024
- Getting Into The Details A Review of Kodak LUTs
- 2024 Approved How to Use Twixtor Effect to Add Slow-Motion Effect to Video?
- The 6 Best SIM Unlock Services That Actually Work On Your Asus ROG Phone 7 Ultimate Device
- How to Manually Install a Driver in Windows 10 & 7
- In 2024, Fake the Location to Get Around the MLB Blackouts on Nubia Z50S Pro | Dr.fone
- In 2024, Top 4 Ways to Trace Samsung Galaxy A05 Location | Dr.fone
- 2024 Approved Top 10 Streaming Services Worth a Try
- In 2024, The Magnificent Art of Pokemon Go Streaming On Google Pixel 8 Pro? | Dr.fone
- In 2024, A Step-by-Step Guide on Using ADB and Fastboot to Remove FRP Lock on your Samsung Galaxy Z Flip 5
- In 2024, Best Anti Tracker Software For Samsung Galaxy Z Flip 5 | Dr.fone
- How To Recover Lost Data from Apple iPhone 14 Pro Max? | Dr.fone
- 3 Easy Solutions to Hard Reset Sony Xperia 10 V | Dr.fone
- 3 Solutions to Find Your Oppo Reno 11F 5G Current Location of a Mobile Number | Dr.fone
- In 2024, How To Unlink Apple ID From iPhone 8 Plus
- Solutions to restore deleted files from OnePlus
- In 2024, Remove the Lock Screen Fingerprint Of Your Samsung Galaxy F14 5G
- 5 Best Route Generator Apps You Should Try On Motorola Moto G34 5G | Dr.fone
- Title: New Best 10 Options Slow Down Video Online with Perfection for 2024
- Author: Chloe
- Created at : 2024-04-24 07:08:40
- Updated at : 2024-04-25 07:08:40
- Link: https://ai-editing-video.techidaily.com/new-best-10-options-slow-down-video-online-with-perfection-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
