Color Lut in Video - Color Grade Your Video

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Do you want to improve the quality of your videos? With so many people providing online video content. Other than the subject of your video, its quality is also important. One way to make your content pop is to create a lut video. Below is information on how to color grade your video using lut resources. Keep reading to discover why lut video editing is important and where to get the best resources.

In this article

01 What is LUT?

02 Why do we need to use LUTs?

03 How to add luts to your video using Filmora

04 Bonus! Free Lut Resources

So, what is LUT?

LUT refers to Look Up Tables, which a custom color templates you use when creating videos. These help you create content for different devices, including television and mobile devices. For example, you can create custom LUTs for easy conversion from standard definition to more modern cinematic formats such as 4K and UHD.

What are the different types of LUTs?

Here are the colour lut categories for filmmakers:

• Transform
• Calibration
• Viewing
• 1D: 1D lut offers customization on one value of your colors. These are available as .lut file types.
• 3D: These award you more control over your luts video editing since they offer saturation, hues, and brightness levels on different axis. You will find these as .cube file types.

These allow you to make your content vibrant and mimic the color schemes of famous filmmakers such as David Fincher. He is famous for using greens and blues in his films to arrest your attention. He does this by employing a darker than usual color scheme, which leaves you staring at the screen for the entire film. You can see this color lut in the movie Fight Club or The Social Network.

Keep reading to discover the effects of each in luts video editing.

Why do we need to use LUTs?

You use LUTs for different reasons, as you can see from David Fincher’s example. However, here are a few more:

• To add emphasis to a particular scene

Sometimes, it can be challenging to communicate the importance of your message using standard color schemes. As such, filmmakers use dramatic color schemes in their content. For example, the colour scheme in the above photo emphasizes the tranquillity of the sea between contrasting landscapes.

• To ensure uniformity across different devices

You will use a calibration color lut to ensure a similar video quality across different TV monitors whether it is HD, UHD, or 4K. Similarly, you can use a transformation colour lut to add a cinematic effect to your film to make it appear as if your audience is viewing it in a theatre.

Camera manufacturers use different color luts to diversify their products according to their target markets. For example, you get a different lut color grading from a Sony camera as you would in a Canon.

How to add luts to your video using Filmora

Filmora is a great video editing tool for all filmmaker experience levels. It includes tons of features and a user-friendly interface to ensure professional results each time. It is available for both macOS and Windows devices. Filmora allows you to install custom Luts and apply it to your videos.

Guide to use Filmora

1. Launch the video editor

Once you complete the download, launch it to start making magical videos for your audience.

2. Import Your Film

The lut editing video software allows you to import your videos directly from your device.

3. Select Advanced Color Tuning

You will find this on the Tools drop-down menu. It is located on the top menu options of Filmora. Then, drag and drop your video to the timeline. The tool also offers an A/B comparison, allowing you to check the result of your lut video editing before you apply the effect.

You can use the preset luts Filmora offers or upload your custom luts from any of the sites in the next section.

4. Save & Export

Click OK to finalize the correction and export the video to your preferred device. You will see the available options from the software’s export menu.

A few things to consider before using Filmora’s Advanced Color correction tool include:

• Your film white balance needs to be correct to get better results.
• Your camera’s exposure during filming also needs to be optimal to get ideal results when using Filmora for lut video editing. However, the Advanced Color Correction tool will tell you if everything is optimal.
• Finally, the original video needs to be of ideal quality for optimal color lut results. Different shooting conditions may not work with certain color luts. Therefore, opt for luts that match your filmmaking style to get the best results.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bonus! Free Lut Resources

Do you want more diversity in your lut video editing? Here are some free lut resources to check out.

1. Vision color luts

Vision color luts is another lut video editing software that you can use to hone your skills. They also offer free luts you can upload on their favorite software. Additionally, they have luts for even the latest display resolutions such as 2K and 3D. Check out the full list here.

2. Sam Kolder

Sam Kolder is a Vlogger who is famous for his stunning creations that feature his travels. His work also inspires many creators thanks to his editing and use of color luts. He also shares free lut packs and his creative process across his official channels, including YouTube and Instagram.

He mainly works on Adobe Premiere pro. However, his luts still work with other video editing software.

3. Shutterstock.com

Shutterstock also offers tons of free stuff relating to lut video editing. You will also find free luts that are compatible with Filmora on the website. Here are a few of them you can sample. Please check before you download other packs, as some of the stuff may not match your current versions.

4. Giggster.com

Giggster.com is an LA-based company that caters to aspiring filmmakers. They too offer the occasional lut files you can use to make your videos more stunning. However, they mostly feature those that work with Photoshop CC. So, you may wanna check your software’s compatibility beforehand. Here is one of the freebies you can download.

5. Premiumbeat.com

You may also want to check out some of Premiumbeat’s free offerings if you are an AfterEffects user. They offer stylistic luts and other free tools you can use to edit your films. Additionally, they do this regularly. Therefore, they are worth a look to see what is new.

Conclusion

● Color luts are incredible tools to add flair to your videos. Additionally, you can use them with incredible ease on software like Filmora. Here are some of the creations you can sample from some of the free ones that come with the tool.

Try It Free Try It Free

Do you want to improve the quality of your videos? With so many people providing online video content. Other than the subject of your video, its quality is also important. One way to make your content pop is to create a lut video. Below is information on how to color grade your video using lut resources. Keep reading to discover why lut video editing is important and where to get the best resources.

In this article

01 What is LUT?

02 Why do we need to use LUTs?

03 How to add luts to your video using Filmora

04 Bonus! Free Lut Resources

So, what is LUT?

LUT refers to Look Up Tables, which a custom color templates you use when creating videos. These help you create content for different devices, including television and mobile devices. For example, you can create custom LUTs for easy conversion from standard definition to more modern cinematic formats such as 4K and UHD.

What are the different types of LUTs?

Here are the colour lut categories for filmmakers:

• Transform
• Calibration
• Viewing
• 1D: 1D lut offers customization on one value of your colors. These are available as .lut file types.
• 3D: These award you more control over your luts video editing since they offer saturation, hues, and brightness levels on different axis. You will find these as .cube file types.

These allow you to make your content vibrant and mimic the color schemes of famous filmmakers such as David Fincher. He is famous for using greens and blues in his films to arrest your attention. He does this by employing a darker than usual color scheme, which leaves you staring at the screen for the entire film. You can see this color lut in the movie Fight Club or The Social Network.

Keep reading to discover the effects of each in luts video editing.

Why do we need to use LUTs?

You use LUTs for different reasons, as you can see from David Fincher’s example. However, here are a few more:

• To add emphasis to a particular scene

Sometimes, it can be challenging to communicate the importance of your message using standard color schemes. As such, filmmakers use dramatic color schemes in their content. For example, the colour scheme in the above photo emphasizes the tranquillity of the sea between contrasting landscapes.

• To ensure uniformity across different devices

You will use a calibration color lut to ensure a similar video quality across different TV monitors whether it is HD, UHD, or 4K. Similarly, you can use a transformation colour lut to add a cinematic effect to your film to make it appear as if your audience is viewing it in a theatre.

Camera manufacturers use different color luts to diversify their products according to their target markets. For example, you get a different lut color grading from a Sony camera as you would in a Canon.

How to add luts to your video using Filmora

Filmora is a great video editing tool for all filmmaker experience levels. It includes tons of features and a user-friendly interface to ensure professional results each time. It is available for both macOS and Windows devices. Filmora allows you to install custom Luts and apply it to your videos.

Guide to use Filmora

1. Launch the video editor

Once you complete the download, launch it to start making magical videos for your audience.

2. Import Your Film

The lut editing video software allows you to import your videos directly from your device.

3. Select Advanced Color Tuning

You will find this on the Tools drop-down menu. It is located on the top menu options of Filmora. Then, drag and drop your video to the timeline. The tool also offers an A/B comparison, allowing you to check the result of your lut video editing before you apply the effect.

You can use the preset luts Filmora offers or upload your custom luts from any of the sites in the next section.

4. Save & Export

Click OK to finalize the correction and export the video to your preferred device. You will see the available options from the software’s export menu.

A few things to consider before using Filmora’s Advanced Color correction tool include:

• Your film white balance needs to be correct to get better results.
• Your camera’s exposure during filming also needs to be optimal to get ideal results when using Filmora for lut video editing. However, the Advanced Color Correction tool will tell you if everything is optimal.
• Finally, the original video needs to be of ideal quality for optimal color lut results. Different shooting conditions may not work with certain color luts. Therefore, opt for luts that match your filmmaking style to get the best results.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bonus! Free Lut Resources

Do you want more diversity in your lut video editing? Here are some free lut resources to check out.

1. Vision color luts

Vision color luts is another lut video editing software that you can use to hone your skills. They also offer free luts you can upload on their favorite software. Additionally, they have luts for even the latest display resolutions such as 2K and 3D. Check out the full list here.

2. Sam Kolder

Sam Kolder is a Vlogger who is famous for his stunning creations that feature his travels. His work also inspires many creators thanks to his editing and use of color luts. He also shares free lut packs and his creative process across his official channels, including YouTube and Instagram.

He mainly works on Adobe Premiere pro. However, his luts still work with other video editing software.

3. Shutterstock.com

Shutterstock also offers tons of free stuff relating to lut video editing. You will also find free luts that are compatible with Filmora on the website. Here are a few of them you can sample. Please check before you download other packs, as some of the stuff may not match your current versions.

4. Giggster.com

Giggster.com is an LA-based company that caters to aspiring filmmakers. They too offer the occasional lut files you can use to make your videos more stunning. However, they mostly feature those that work with Photoshop CC. So, you may wanna check your software’s compatibility beforehand. Here is one of the freebies you can download.

5. Premiumbeat.com

You may also want to check out some of Premiumbeat’s free offerings if you are an AfterEffects user. They offer stylistic luts and other free tools you can use to edit your films. Additionally, they do this regularly. Therefore, they are worth a look to see what is new.

Conclusion

● Color luts are incredible tools to add flair to your videos. Additionally, you can use them with incredible ease on software like Filmora. Here are some of the creations you can sample from some of the free ones that come with the tool.

Try It Free Try It Free

Do you want to improve the quality of your videos? With so many people providing online video content. Other than the subject of your video, its quality is also important. One way to make your content pop is to create a lut video. Below is information on how to color grade your video using lut resources. Keep reading to discover why lut video editing is important and where to get the best resources.

In this article

01 What is LUT?

02 Why do we need to use LUTs?

03 How to add luts to your video using Filmora

04 Bonus! Free Lut Resources

So, what is LUT?

LUT refers to Look Up Tables, which a custom color templates you use when creating videos. These help you create content for different devices, including television and mobile devices. For example, you can create custom LUTs for easy conversion from standard definition to more modern cinematic formats such as 4K and UHD.

What are the different types of LUTs?

Here are the colour lut categories for filmmakers:

• Transform
• Calibration
• Viewing
• 1D: 1D lut offers customization on one value of your colors. These are available as .lut file types.
• 3D: These award you more control over your luts video editing since they offer saturation, hues, and brightness levels on different axis. You will find these as .cube file types.

These allow you to make your content vibrant and mimic the color schemes of famous filmmakers such as David Fincher. He is famous for using greens and blues in his films to arrest your attention. He does this by employing a darker than usual color scheme, which leaves you staring at the screen for the entire film. You can see this color lut in the movie Fight Club or The Social Network.

Keep reading to discover the effects of each in luts video editing.

Why do we need to use LUTs?

You use LUTs for different reasons, as you can see from David Fincher’s example. However, here are a few more:

• To add emphasis to a particular scene

Sometimes, it can be challenging to communicate the importance of your message using standard color schemes. As such, filmmakers use dramatic color schemes in their content. For example, the colour scheme in the above photo emphasizes the tranquillity of the sea between contrasting landscapes.

• To ensure uniformity across different devices

You will use a calibration color lut to ensure a similar video quality across different TV monitors whether it is HD, UHD, or 4K. Similarly, you can use a transformation colour lut to add a cinematic effect to your film to make it appear as if your audience is viewing it in a theatre.

Camera manufacturers use different color luts to diversify their products according to their target markets. For example, you get a different lut color grading from a Sony camera as you would in a Canon.

How to add luts to your video using Filmora

Filmora is a great video editing tool for all filmmaker experience levels. It includes tons of features and a user-friendly interface to ensure professional results each time. It is available for both macOS and Windows devices. Filmora allows you to install custom Luts and apply it to your videos.

Guide to use Filmora

1. Launch the video editor

Once you complete the download, launch it to start making magical videos for your audience.

2. Import Your Film

The lut editing video software allows you to import your videos directly from your device.

3. Select Advanced Color Tuning

You will find this on the Tools drop-down menu. It is located on the top menu options of Filmora. Then, drag and drop your video to the timeline. The tool also offers an A/B comparison, allowing you to check the result of your lut video editing before you apply the effect.

You can use the preset luts Filmora offers or upload your custom luts from any of the sites in the next section.

4. Save & Export

Click OK to finalize the correction and export the video to your preferred device. You will see the available options from the software’s export menu.

A few things to consider before using Filmora’s Advanced Color correction tool include:

• Your film white balance needs to be correct to get better results.
• Your camera’s exposure during filming also needs to be optimal to get ideal results when using Filmora for lut video editing. However, the Advanced Color Correction tool will tell you if everything is optimal.
• Finally, the original video needs to be of ideal quality for optimal color lut results. Different shooting conditions may not work with certain color luts. Therefore, opt for luts that match your filmmaking style to get the best results.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bonus! Free Lut Resources

Do you want more diversity in your lut video editing? Here are some free lut resources to check out.

1. Vision color luts

Vision color luts is another lut video editing software that you can use to hone your skills. They also offer free luts you can upload on their favorite software. Additionally, they have luts for even the latest display resolutions such as 2K and 3D. Check out the full list here.

2. Sam Kolder

Sam Kolder is a Vlogger who is famous for his stunning creations that feature his travels. His work also inspires many creators thanks to his editing and use of color luts. He also shares free lut packs and his creative process across his official channels, including YouTube and Instagram.

He mainly works on Adobe Premiere pro. However, his luts still work with other video editing software.

3. Shutterstock.com

Shutterstock also offers tons of free stuff relating to lut video editing. You will also find free luts that are compatible with Filmora on the website. Here are a few of them you can sample. Please check before you download other packs, as some of the stuff may not match your current versions.

4. Giggster.com

Giggster.com is an LA-based company that caters to aspiring filmmakers. They too offer the occasional lut files you can use to make your videos more stunning. However, they mostly feature those that work with Photoshop CC. So, you may wanna check your software’s compatibility beforehand. Here is one of the freebies you can download.

5. Premiumbeat.com

You may also want to check out some of Premiumbeat’s free offerings if you are an AfterEffects user. They offer stylistic luts and other free tools you can use to edit your films. Additionally, they do this regularly. Therefore, they are worth a look to see what is new.

Conclusion

● Color luts are incredible tools to add flair to your videos. Additionally, you can use them with incredible ease on software like Filmora. Here are some of the creations you can sample from some of the free ones that come with the tool.

Try It Free Try It Free

Do you want to improve the quality of your videos? With so many people providing online video content. Other than the subject of your video, its quality is also important. One way to make your content pop is to create a lut video. Below is information on how to color grade your video using lut resources. Keep reading to discover why lut video editing is important and where to get the best resources.

In this article

01 What is LUT?

02 Why do we need to use LUTs?

03 How to add luts to your video using Filmora

04 Bonus! Free Lut Resources

So, what is LUT?

LUT refers to Look Up Tables, which a custom color templates you use when creating videos. These help you create content for different devices, including television and mobile devices. For example, you can create custom LUTs for easy conversion from standard definition to more modern cinematic formats such as 4K and UHD.

What are the different types of LUTs?

Here are the colour lut categories for filmmakers:

• Transform
• Calibration
• Viewing
• 1D: 1D lut offers customization on one value of your colors. These are available as .lut file types.
• 3D: These award you more control over your luts video editing since they offer saturation, hues, and brightness levels on different axis. You will find these as .cube file types.

These allow you to make your content vibrant and mimic the color schemes of famous filmmakers such as David Fincher. He is famous for using greens and blues in his films to arrest your attention. He does this by employing a darker than usual color scheme, which leaves you staring at the screen for the entire film. You can see this color lut in the movie Fight Club or The Social Network.

Keep reading to discover the effects of each in luts video editing.

Why do we need to use LUTs?

You use LUTs for different reasons, as you can see from David Fincher’s example. However, here are a few more:

• To add emphasis to a particular scene

Sometimes, it can be challenging to communicate the importance of your message using standard color schemes. As such, filmmakers use dramatic color schemes in their content. For example, the colour scheme in the above photo emphasizes the tranquillity of the sea between contrasting landscapes.

• To ensure uniformity across different devices

You will use a calibration color lut to ensure a similar video quality across different TV monitors whether it is HD, UHD, or 4K. Similarly, you can use a transformation colour lut to add a cinematic effect to your film to make it appear as if your audience is viewing it in a theatre.

Camera manufacturers use different color luts to diversify their products according to their target markets. For example, you get a different lut color grading from a Sony camera as you would in a Canon.

How to add luts to your video using Filmora

Filmora is a great video editing tool for all filmmaker experience levels. It includes tons of features and a user-friendly interface to ensure professional results each time. It is available for both macOS and Windows devices. Filmora allows you to install custom Luts and apply it to your videos.

Guide to use Filmora

1. Launch the video editor

Once you complete the download, launch it to start making magical videos for your audience.

2. Import Your Film

The lut editing video software allows you to import your videos directly from your device.

3. Select Advanced Color Tuning

You will find this on the Tools drop-down menu. It is located on the top menu options of Filmora. Then, drag and drop your video to the timeline. The tool also offers an A/B comparison, allowing you to check the result of your lut video editing before you apply the effect.

You can use the preset luts Filmora offers or upload your custom luts from any of the sites in the next section.

4. Save & Export

Click OK to finalize the correction and export the video to your preferred device. You will see the available options from the software’s export menu.

A few things to consider before using Filmora’s Advanced Color correction tool include:

• Your film white balance needs to be correct to get better results.
• Your camera’s exposure during filming also needs to be optimal to get ideal results when using Filmora for lut video editing. However, the Advanced Color Correction tool will tell you if everything is optimal.
• Finally, the original video needs to be of ideal quality for optimal color lut results. Different shooting conditions may not work with certain color luts. Therefore, opt for luts that match your filmmaking style to get the best results.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bonus! Free Lut Resources

Do you want more diversity in your lut video editing? Here are some free lut resources to check out.

1. Vision color luts

Vision color luts is another lut video editing software that you can use to hone your skills. They also offer free luts you can upload on their favorite software. Additionally, they have luts for even the latest display resolutions such as 2K and 3D. Check out the full list here.

2. Sam Kolder

Sam Kolder is a Vlogger who is famous for his stunning creations that feature his travels. His work also inspires many creators thanks to his editing and use of color luts. He also shares free lut packs and his creative process across his official channels, including YouTube and Instagram.

He mainly works on Adobe Premiere pro. However, his luts still work with other video editing software.

3. Shutterstock.com

Shutterstock also offers tons of free stuff relating to lut video editing. You will also find free luts that are compatible with Filmora on the website. Here are a few of them you can sample. Please check before you download other packs, as some of the stuff may not match your current versions.

4. Giggster.com

Giggster.com is an LA-based company that caters to aspiring filmmakers. They too offer the occasional lut files you can use to make your videos more stunning. However, they mostly feature those that work with Photoshop CC. So, you may wanna check your software’s compatibility beforehand. Here is one of the freebies you can download.

5. Premiumbeat.com

You may also want to check out some of Premiumbeat’s free offerings if you are an AfterEffects user. They offer stylistic luts and other free tools you can use to edit your films. Additionally, they do this regularly. Therefore, they are worth a look to see what is new.

Conclusion

● Color luts are incredible tools to add flair to your videos. Additionally, you can use them with incredible ease on software like Filmora. Here are some of the creations you can sample from some of the free ones that come with the tool.

How To Use Face Tracking In After Effects To Make Your Videos Pop

Face Tracking is a process of identifying or locating human faces in digital images and videos, and it is used for a variety of applications, such as to re-target tools and effects to specific areas of the face, to track face data for rotoscoping/motion stabilization, or to generate keyframes for facial expressions automatically.

In Adobe After Effects, there are two Face Tracking features, i.e., Outline Only and Detailed Feature. The former will help only to track the face, while the latter provides detailed data on different facial features to help you change the eye color, mouth movements, etc.

In this blog post, we will explore Face Tracking, its applications, how it works, and its challenges and drawbacks. We will also provide an easy-to-follow guide on using the Face Tracking feature in Adobe After Effects.

Part 1. What Is Face Tracking

Face Tracking is a process of identifying or detecting the areas of the face, such as the eyes, nose, and mouth, in a video or image. This effect can be used to track and animate face replacements, retouch footage, or add effects to a user’s face in live footage.

Where It Is Applied

Face Tracking can be used for a variety of applications, such as:

• Replacing One Face With Another: This is helpful if you need to change the face of a character in video footage.
• Adding Automatic Effects: With this feature, you can apply effects to a face in live footage.
• Retouching Footage: Face Tracking can help you retouch a face in a video clip, for instance, you can smooth it or change the skin tone, etc.
• Robotic Devices: Certain robots use Face Tracking technology to perform human tasks.

Part 2. How Does Face Tracking Work?

Face Tracking algorithms usually begin by detecting facial landmarks, such as the eyes, nose, and mouth. Once detected, the AI algorithms use them to track the face as it moves. This information can be used to perform various tasks, such as identifying the person’s emotions or estimating their head pose.

Face Tracking technology is constantly improving and is now being used in various new applications, such as to create 3D models of people’s faces, control robotic devices, and create more realistic avatars for virtual reality systems.

Part 3. The Challenges And Drawbacks Of Face Tracking

Face Tracking is a technology that has been growing in popularity in recent years. This technology allows computers to detect and track human faces in real-time. While Face Tracking has many potential applications, some challenges and drawbacks also need to be considered:

One of the main challenges with Face Tracking is that it can be difficult to track faces in different lighting conditions. Faces can also be obstructed by objects such as hats or glasses. Another challenge is that things like photographs, makeup, or masks can fool face tracking.

Some privacy concerns need to be considered when using Face Tracking. This technology can be used to collect sensitive data about people without their consent.

Despite these challenges and drawbacks, Face Tracking remains a promising technology with many potential applications, and it can help with many tasks such as identifying a perpetrator, finding a missing person, better security measures in banks and airports, and many more.

Part 4. The Face Tracking In After Effects

Adobe After Effects is a useful and powerful tool that can be used for various purposes, including Face Tracking. This feature enables you to track the movement of a person’s face and detect specific parts of a face, including eyes, nose, mouth, etc., to let you work with these facial features individually.

For instance, you can change the mouth movement or pupil color without frame-by-frame adjustments. Moreover, you can measure facial features to see the details, such as how open the eye or mouth is.

Features

Here’s a simple and quick rundown of the features of Face Tracking in Adobe After Effects:

1. Help you detect faces and provide isolated data points to help you refine the content.
2. Retouch the face in a video without adjusting it frame by frame.
3. Let you export the tracking data to Character Animator for creating performance-based animations.

Function

There are two Face Tracking functions in the Tracker panel:

• Face Tracking (Outline Only): This feature will only help you to outline the face in a video clip.
• Face Tracking (Detailed Features): This option will help you if you want to detect the different facial features and parts, including the eye, pupil, eyebrow, mouth, and nose. You can also take exact measurements of the features.

Part 5. The Guidance Of Using Face Tracking In After Effects

Follow the guidelines below to use Face Tracking in After Effects:

Face Tracking To Outline A Face

Step1Launch the After Effects software and click “File” in the top Toolbar. Select Import and click “File.” Find the video footage and add it to the Project panel.

Step2To add a new layer, drag and drop the video footage from the Project Panel to the Composition.

Step3Drag the blue current-time indicator in the Timeline to a frame showing the face’s upright and front view.

Step4Now, you have to draw a closed mask loosely around the face. This helps identify the region for locating the facial features. The top mask is used for Face Tracking if you have selected multiple masks.

Step5Click the “Window” option from the top Toolbar and scroll down to “Tracker.” Select “Face Tracking (Outline Only)” as the tracking method in the Tracker Panel.

Step6To make sure the tracking is working correctly, track forward or backward one frame at a time and click the “Start” button to start the analysis process of the frames. Once finished, you can find the Face Tracking data within the Composition.

Tracking Detailed Features And Extracting Facial Measurements

For detailed face features tracking, do the following steps in sequence:

Step1Import your file and add it to the Project in the After Effects. Drop and drag the video clip into a Composition from the Project Panel to add a layer.

Step2Position the CTI to a frame showing the upright and front view of the face, and draw a closed mask loosely around the face to define the search region to find the facial features.

Step3Click the “Window” option, scroll down to Tracker and select it. Choose the **“Face Tracking (Detailed Features)**” option as the tracking method.

Step4Track forward or backward to check the tracking process, and click the “Start” button to initiate the analysis process.

Step5Once the analysis is done, you can find the tracking data within a new effect, “Face Track Point.” To access the face tracking data, go to “Window” and select “Effects Control” to go to the Effects Panel or check within the Composition.

Step6Move the CTI to a frame displaying neutral facial expressions or is in the rest pose. The measurements of a face on other frames are dependent on the rest pose frame. Now, click “Set Rest Pose” in the Tracker Panel and select “Extract & Copy Face Measurements” to add the Face Measurement layer.

Step7When the Face Measurements effect layer is added, keyframes are automatically generated based on the Face Track Points keyframe data. You can copy the data from the system clipboard for use in Adobe Character Animator.

Video - How to do Face Tracking, Facial ID, with After Effects (iPhone X features) Tutorial

Conclusion

In this article, we’ve discussed what Face Tracking is, where it is applied, how it works, and its challenges and drawbacks. We further provided a step-by-step guide on using Face Tracking in After Effects and discussed its two functions.

Hopefully, this guide helps you understand the Face Tracking technology, and you can now use the feature in After Effects without hassle.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

In this article, we’ve discussed what Face Tracking is, where it is applied, how it works, and its challenges and drawbacks. We further provided a step-by-step guide on using Face Tracking in After Effects and discussed its two functions.

Hopefully, this guide helps you understand the Face Tracking technology, and you can now use the feature in After Effects without hassle.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

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Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

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● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

The Complete Guide to Making Fortnite Montage

If you’re skilled at playing Fortnite, you’ll probably want to share your gameplay clips as montages with other players. The popularity of Fortnite montage videos is rapidly growing because millions of people play the game. Tons of people also like watching their peers play this online video game in the form of gaming montages. We’ll explain how to make a montage Fortnite that will get views when you upload it on social media platforms.

What Is Fortnite?

Fortnite is a popular online game developed by the American game studio Epic Games. The video game was released in 2017, and it’s available in three-game mode versions with the same game engine and gameplay. These are:

• Fortnite: Save the World: Set on contemporary Earth, Save the World is a co-op hybrid third-person shooter (TPS), tower defense (TD), and survival game. The game allows a maximum of four players to fight off creatures that look like zombies and defend objects with traps or fortifications they have built.
• Fortnite Battle Royale: This is a free-to-play (F2P) battle royale video game that allows up to one hundred players to fight against each other until only one person remains.
• Fortnite Creative: Released in 2018, Fortnite Creative allows players to create battle arenas and worlds. They can then share these predetermined structures with up to 16 other players for a range of multiplayer game modes that have customizable rules.

Since its release, Fortnite has become a worldwide phenomenon, with more than 350 million people playing the game across the globe. In the first year of Fortnite’s release, players downloaded its mobile version 78 million times.

The game became such a global hit because it’s free to play. It’s also available on most gaming platforms and features an engaging theme. Additionally, because Battle Royale allows up to 100 gamers to fight it out until they find the last man standing, this means the replayability of this online video game is infinite. What’s more? Each game is unique.

Fortnite has also become popular because users can purchase DLC (downloadable content) to enhance their gaming experience.

Things to Prepare before making a Fortnite Montage video

You have to prepare several things if you want to make an epic Fortnite montage video that will keep your audience watching. These include:

1. Fortnite Gaming Clips

Epic Games developed a system that allows you to save your best gameplay performances. You can then export the Fortnite replays that you have saved.

To save the beautiful moments of the game, you have to know where to find the Replays videos; this is how to find them:

1. Head over to Career and select the Replays option. You’ll see all the replay clips, including their date, finish, and length.

Get Fortnite Video Clip

1. Select the clips and watch them so that you can choose the ones you want to use in your Fortnite montage video.

Now that you know where the Replay videos are, you have to save them on your computer. You can only save the Replay videos on your PC using a screen capture tool that allows you to record the videos.

ApowerREC is one of the most popular tools that people use to record and download Fortnite’s Replays videos. This screen capture tool allows you to create high-quality Fortnite videos with a one-press shortcut.

To start using this software, follow the steps below:

1. Launch the software and set some preferences by heading to Settings.

Record Fortnite video clip

1. Set the video and audio quality, hotkeys, and more.

ApowerRec Setting

1. To record the screen and sound, enable this option.

Enable option to record

1. If you’ll be using a microphone, click on the speaker symbol and enable audio boost and noise cancellation.

Audio Setting

1. Set the recording mode that you want. You can use Regional mode or Game mode.
2. Open your Fortnite game and got to the Replay videos.
3. Play the Replay video you want.
4. Click on Regional and set the recording frame along the area you want to record.
5. Hit the Recording button to initiate the recording process.

Start Recording

1. You can add annotations as you prefer while the tool is recording the Replay video.
2. Use the zoom function if you want to look closely at something.
3. When you’re done, hit the stop button. The recorded file will pop up in the program’s recording list.
4. Repeat the process for the rest of the video clips you want to use in your montage Fortnite.

Complete Recording

2. Pick the Right Background Music

To make your Fortnite montage video engaging, you’ll need to choose background music that fits your montage videos. Music is one of the key elements in creating an exhilarating viewing experience for your audience.

Make sure you pick royalty-free music that fits the genre of your Fortnite montage video. Choose a song that expresses the themes and personality of the game.

You cannot use your favorite song from the radio, as your copyright law prohibits people from using the work of others without permission or paying a royalty.

If you are caught using copyrighted music, you might have to pay the music owner monetary damages. You can also go to jail because of copyright infringement.

There are loads of platforms that offer non-copyrighted music that you can use in your montage Fortnite. These include YouTube, Twitch, and Pixabay.

3. Choose the Correct Video Editing Software

Now that you have downloaded all the Fortnite video clips and saved them on your computer, you need to choose the correct video editing software. Here are three of the most reliable programs that you can use to make a montage Fortnite video.

Filmora

Filmora is a video editing software compatible with Windows and macOS devices. Filmora’s Template Mode allows you to create impressive Fortnite montage videos that will get more views on social media platforms.

You’ll find ready-made, stylish video templates that you can use to create epic gaming montage videos. It’s easy to use this tool, and you do not need any experience to create visually striking montage videos.

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Premiere Pro CC

Designed for the most demanding users, Premiere Pro CC is a comprehensive video editing program developed by Adobe Inc. The software includes audio editing functionality.

This Fortnite montage editor is a subscription-based version of Adobe Premiere Pro, and the CC represents “Creative Cloud.”

You can use Premiere Pro CC effects to add spice to your montage video. These include spark effects, glitch transitions, and light leak overlay.

VideoProc Vlogger

Developed by Digiarty, VideoProc Vlogger is a multitrack video editing software for Mac and Windows users. The program supports speed ramping effects. You can also use the audio analyzer if you want to mark out the beat and edit the highlight to match the energy of the music. You can also add audio and visual effects, text effects, glitch effects, and light glaring and flashy effects.

How to Make a Fortnite Montage with Filmora

It’s easy to make a Fortnite montage with Filmora. The software was designed to be user-friendly and save you time while creating montages. This Fortnite montage editor has tons of tools that make it the go-to software for players who want to share stunning gaming montages with other gamers on social media platforms.

Follow these steps to learn how to make a Fortnite montage video with Filmora:

Step1Import Media File

Choose the New Project option. Import your video clips to Filmora’s media library. You can do this by heading to File>Import Media> Import Media Files. You can then locate the video files on your computer and import them to the media library by selecting them and hitting the Open button.

Import Media

Step2Add Effects to Your Footage

Select your videos and drag them from the media library then drop them on your timeline. Now, right-click on the video in the timeline to make some edits to your video. Essentially, you can trim, split, crop, and zoom your video. You can also add velocity effects.

Navigate to the Stock Media tab, where you can choose royalty-free music and use it as your background music.

Go to the Effects tab, and select the Overlay option, where you can choose the overlay you want to add to your video. Filmora has tons of overlays that you can use to add emotions and set the tone in your Fortnite montage videos.

Add Effects

Step3Add Filters

Under the Effects tab, go to Filters to add filters to your montage video. The program has many filters that you can choose from, such as glitch, shake, and mosaic. Use these two effects to add transitions to your video clip.

Add Filters

Closing Thoughts:

To make a Fortnite montage video, you need to know how to save and download the clips you will use, get the right background music, and find a reliable montage editor. Use Filmora to edit Fortnite Tik Tok montage videos. The software has some cool effects that will make your gaming montage stand out and get more views.

Free Download Free Download Learn More

Premiere Pro CC

Designed for the most demanding users, Premiere Pro CC is a comprehensive video editing program developed by Adobe Inc. The software includes audio editing functionality.

This Fortnite montage editor is a subscription-based version of Adobe Premiere Pro, and the CC represents “Creative Cloud.”

You can use Premiere Pro CC effects to add spice to your montage video. These include spark effects, glitch transitions, and light leak overlay.

VideoProc Vlogger

Developed by Digiarty, VideoProc Vlogger is a multitrack video editing software for Mac and Windows users. The program supports speed ramping effects. You can also use the audio analyzer if you want to mark out the beat and edit the highlight to match the energy of the music. You can also add audio and visual effects, text effects, glitch effects, and light glaring and flashy effects.

How to Make a Fortnite Montage with Filmora

It’s easy to make a Fortnite montage with Filmora. The software was designed to be user-friendly and save you time while creating montages. This Fortnite montage editor has tons of tools that make it the go-to software for players who want to share stunning gaming montages with other gamers on social media platforms.

Follow these steps to learn how to make a Fortnite montage video with Filmora:

Step1Import Media File

Choose the New Project option. Import your video clips to Filmora’s media library. You can do this by heading to File>Import Media> Import Media Files. You can then locate the video files on your computer and import them to the media library by selecting them and hitting the Open button.

Import Media

Step2Add Effects to Your Footage

Select your videos and drag them from the media library then drop them on your timeline. Now, right-click on the video in the timeline to make some edits to your video. Essentially, you can trim, split, crop, and zoom your video. You can also add velocity effects.

Navigate to the Stock Media tab, where you can choose royalty-free music and use it as your background music.

Go to the Effects tab, and select the Overlay option, where you can choose the overlay you want to add to your video. Filmora has tons of overlays that you can use to add emotions and set the tone in your Fortnite montage videos.

Add Effects

Step3Add Filters

Under the Effects tab, go to Filters to add filters to your montage video. The program has many filters that you can choose from, such as glitch, shake, and mosaic. Use these two effects to add transitions to your video clip.

Add Filters

Closing Thoughts:

To make a Fortnite montage video, you need to know how to save and download the clips you will use, get the right background music, and find a reliable montage editor. Use Filmora to edit Fortnite Tik Tok montage videos. The software has some cool effects that will make your gaming montage stand out and get more views.

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