New Creating Testimonial Videos For Health And Wellness Business Industry

Creating Testimonial Videos For Health And Wellness Business Industry

It’s not easy to get a testimonial video right. You need to know how to write one, find the right people to speak in it, and make sure your audience likes what they hear. But post-production can be even more challenging than getting everything else right: editing, adding effects, and music—it’s enough to make your head spin!

Fortunately for you, we’re here with our step-by-step guide on how to edit testimonial videos using Wondershare Filmora . So, sit tight because we’re about to take you through each stage of this process from start to finish!

Import Your Media Files to Filmora Video Editor

It includes your testimonial videos and video/photo materials. You can import your media files from the following sources:

Medial Files
Medial Folder
From Camera or a Phone
With Instant Cutter Tool
With Auto Beat Sync

To save time, it is best to prepare ahead of time all your videos materials before start editing your testimonial video. Save it in just one folder including your script guide, photos, and videos

Select Your Preferred Project Aspect Ratio

Aspect ratio is the relationship between the width and height of your video, which determines how it will look on different screens. There are several commonly used aspect ratios such as:

Widescreen (16:9) – Recommended for Youtube and Facebook
Instagram (1:1) – Recommended for Instagram and Facebook
Portrait (9:16) – Recommended for Tiktok, Stories and Reels
Standard (4:3) – Recommended for Facebook, LinkedInn and other

Being aware of the right ratio for each social media platform will help you to advertise correctly. It also affects how you edit your video. For example, if you choose a different aspect ratio than what was originally recorded by Filmora’s camera tools, then some of your content may be cut off or stretched out in undesirable ways when viewed on certain devices (e.g., smartphones).

Split Testimonial Video into Small Clips

When you’re ready, drag your video testimonials to the Show Track then begin to use the “split” button to cut out parts of the video.

To split a video into smaller sections, start by cutting it down to the appropriate length by moving the playhead to the beginning position of the part you want to cut, clicking the Split icon (the scissors icon) on the toolbar, or clicking the Split button on the playhead.

From there, repeat this procedure until you’ve completed the whole narrative. You’ll be left with numerous cut segments that you may either delete or rearrange. To remove a clip from your movie, choose Delete from the toolbar or right-click and select delete.

Add Catchy Headlines and Text (Optional)

If desired, add catchy headlines/texts like “How to Eliminate Chronic Pain Forever”. You can do this by clicking Text button from toolbar located across top portion of screen (beside Transitions button).

Adding a phrase or a short sentence is called “headline”. It would be nice to add one of them at your video, so that viewers can get an idea about what it’s about before watching it in full. The text can be customized by using different font styles like bold, italic, underline etc., as well as its size and color.

Input Subtitle

Subtitles are used to translate the spoken word into text. If you have a video that is in a language other than English, subtitles can be added so that viewers who do not speak the language can still understand what is being said. Subtitles are also useful if you want to add subtitles for educational purposes, such as teaching students how to pronounce certain words and phrases.

Apply Transitions to Your Testimonial Video

You can add fade-in transitions to clips, as well as fade-out transitions.

To add a fade-in transition: Click on the first clip and select “Effects.” Then, click “Transition.” Choose a transition from the category of “Fades” and then apply it to the first clip by clicking on its thumbnail image.

To add a fade-out transition: Click on the second clip and select “Effects.” Then, click “Transition.” Choose a transition from the category of “Fades” and then apply it to the second clip by clicking on its thumbnail image.

Feel free also to use other transitions as you want, but be careful not to use an overly extreme one.

Add Background Music to Testimonial Video

You may choose from a wide range of music in the audio library. It’s available both online and offline.

You can also easily add background music from your computer by going to the “Media” menu and then selecting the import option. Make sure to use a non-copyright music so that you don’t run into any copyright problems when you post your video. There are several no copyright tracks on Youtube; simply search for no copyright background music or get it from other sites that provide a free-royalty background music.

Add a Logo/Watermark

To add a logo or watermark to your video, follow these steps:

Import your Business Logo to the Media Folder.
Then drag it into the Show Track area.
Resize it to the ideal dimensions, then position it in the correct location in your video. It’s preferable to place it at the top or button section of the video.

You may also add your company’s logo at the end of the video as a fade-out transition.

By adding a logo or watermark to your video, you can make it harder for people to illegally distribute and share your video without permission. It helps also to promote your brand or business. When viewers see your logo or watermark throughout the video, they will be more likely to remember who made the video and where they can find more information about your company or products.

Insert Thumbnail

A video thumbnail is an image that represents your video to viewers. It should be eye-catching, but not so much that it’s distracting. The right video thumbnail can help you increase views and engagement on your content.

Place the thumbnail at the beginning of the video, and make sure it’s catchy! Your viewers won’t have time to look at it in detail, but they will glance at it in passing. Make sure to include relevant text and images that can hook your audience and keep them watching!

After completing the editing process, you can export your testimonial video in a variety of formats. To do this, click on the “Export” button in the upper right-hand corner of Wondershare Filmora.

Recommended Export Quality

Resolution: 720 or 1080
Frame rate 30 fps

Select your preferred file format and destination for storage.

Conclusion

That’s all for today! With this tutorial, you can edit testimonial videos for the health and wellness business industry on your own and make them look more professional, engaging, and converting.

Hopefully, this post gave you an idea of how to use Filmora as an easy-to-use video editing software that can help you create awesome videos with just a few clicks. Thanks for reading!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Easy Way to Create an Alternate Reality Effect

Ditch boring one-dimensional videos and create a mesmerizing video with this alternative reality effect you can easily create using Wondershare Filmora.

This cool effect enables you to show a dream-like scene where two mirrored footages appear within the same frame using the Masking feature. But why stop there?

Keep reading to find out how you can use this style of effect to spice up your daily vlog bumper intro or even for your upcoming sci-fi content.

Preparing the footage

There are not many restrictions on preparing the footage for this effect. However, depending on the results you’re aiming for, you might need to consider a few things.

First, a wider view and some camera panning, or tilting will deliver a better result as it provides angle variations. This will later enhance the dynamic of the scene, making it feels even more uncanny.

Then, while you’re at it, you need to also figure out the purpose of the video itself. If you want to upload it to certain platforms where vertical videos are more popular, you will want to work on that as well. When you’re shooting your footage, make sure that you’re taking it at the correct angle that would fit the ratio you’re aiming for.

Last but not least, consider the length of the footage. If you’re planning to make a bumper video, you might want a quick yet comprehensive shot of the objects you want to highlight. You can always trim and adjust the timing later, but it is better to also plan it early.

Editing the video

If you have your footage or stock video ready, then you can start editing. Follow this simple step-by-step guide to create your own alternate reality using Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1: Drag and drop the video footage into the timeline - this will be the bottom part of the scene. Go to Effect > Utility > Image Mask. Drag and drop it onto the video footage.

Step 2: Adjust the mask by double-clicking the video footage. Go to Setting > Mask Setting and choose any shape you like. Set the feather number to 100.

Step 3: Scroll up the Setting > Transform. Adjust the position of the video footage on the x and y-axis to ensure that the mask shows the bottom of the landscape view. Click Ok.

Step 4: Drag and drop the same video footage onto the timeline next to the first video footage. Place an Image Mask as well on this footage. This will be the upper part of the scene.

Step 5: Double-click the second footage to open the Setting menu on the top left. Choose Transform > Vertical Flip.

Step 6: Scroll down the Setting menu to find the mask settings. Choose an opposing mask shape for this second footage then set the feather number to 100 as well.

Step 7: Adjust the video footage position by dragging the second footage to the second video track and aligning it with the first video footage.

Step 8: Double-click to open the Setting > Transform, then, adjust the x and y-axis numbers to ensure that the mask reveals only the top half of the landscape. Click Ok.

You can recheck the preview at this stage and just save it as it is if you’re already satisfied with the result. However, if you want a more dynamic alternate reality scene, continue reading to see advanced tips you can follow to make your video looks even more otherworldly.

Enhancing the effect with rotation keyframes

If you’re using stock videos or encountering limitations when making your footage, chances are your alternate reality is not looking as dynamic as you want it to be. Go all out by adding the rotation keyframes to the video footage so that the alternate reality looks more unreal.

Step 1: Double-click the video footage on the first video track to open the Animation Settings > Customize.

Step 2: Move the playhead to the beginning of the first video footage and add a keyframe by clicking on the Add button. Set the rotation of this keyframe at 0 and the scale at 100.

Step 3: Now move the playhead to the end of the video footage and add another keyframe. This time, set the rotation to 20 and adjust the scale number to 115.

Step 4: Do Steps 1 to 3 to the second video footage. Don’t forget to preview the result to see if both footages are rotated properly.

Your alternate reality is now more dynamic with more movement. You can also add more filters or effects to further enhance the sci-fi ambiance. Once you’re satisfied, you can export the file to a format that is compatible with your destination platform.

Conclusion

Wondershare Filmora aims to empower your inner video creator with its robust yet easy-to-use editing suite. You can easily mimic the scenes from the latest blockbuster superhero movies with some simple clicks.

Not only it offers a strapping video editing menu with simple visual effects plug-ins and beginner-friendly smart templates, but you can also access its rich royalty-free stock media library. You can operate the program on both Windows and Mac. Install the program and let it do wonders to your content.