New Find Out The Best Dark Moody LUTs During Editing

New Find Out The Best Dark Moody LUTs During Editing

Chloe Lv12

Find Out The Best Dark Moody LUTs During Editing

Look-up tables (LUTs) are visual editing tools used as color presets. By using LUTs, you can enhance color grading within photos and videos. This way, your visual content looks more aesthetic, engaging, and appealing. Meanwhile, within LUTs, there are several color presets to use. The most popular one is dark moody LUT. In this article, you’ll find useful information on dark moody LUTs with the best recommendations.

Part 1: What Do Dark Moody LUTs Represent?

Like another color preset, dark moody LUTs provide special and unique color grading. So, you’ll experience darkened shadows, desaturated tones, blue tints, green hues, and others. The dark preset filters offer moody looks with pitch-dark effects to your visual content. Hence, these types of LUTs add a foreboding atmosphere.

Dark and moody LUTs are used in horror films or thriller cinematography. After all, they provide dedicated dark contrast with gloomy looks to the visual content. Hence, a special dark horror effect is blended, which adds mystery, tension, and fear. For adding dark moody LUTs, several tools are available for enhancing colors.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

iOS Android

Try It Free >>

Wondershare Filmora 12

Part 2: Best Dark Moody LUTs You Can Find

LUTs are perfect for enhancing color gradients with minimal effort. This means you don’t need to spend long hours on video editing. With dark moody LUTs, there is an option to make your video more cinematic. Let’s find some of the best dark moody LUTs to make things easier:

1. Dark Moody LUTS Fashion

Elevate your photos and videos with these cinematic dark moody LUTs filters. There are 4 LUT presets that could be utilized to blend dark contrast. Hence, you can provide muted looks to your visual content with a mystery tone. The LUTs are ideal for fashion use because of dark shadows. For social media content, these LUTs are ideal.

dark moody luts fashion

2. Dark and Moody Cinematic 3D LUTs

Videography and photography are incomplete without color enhancement through editing. Saving time, these dark and moody cinematic 3D LUTs pack is a perfect solution. If you want desaturated contrast with muted colors, there are 8 different LUTs to assist. Apply all the LUT preset filters easily without hassles. With 4 separate files, the LUTs will suit almost every editing tool.

dark and moody cinematic 3d luts

3. Dark Moody Lightroom Presets

Improvise your closest visual media with dark moody Lightroom presets. You will get 20 different dark LUTs Premiere Pro free in this pack. All available LUT filter presets are unique, with different dark contrasts and tones. Thus, you can add a moody touch with desaturated color gradients. This way, your photos, and videos will enlighten with a murk appearance.

dark moody lightroom presets

4. Film Noir LUTs and Presets Pack

Adding film-like dark cinematic looks is possible with this LUTs preset pack. The availability of 50 preset filters allows adding dark moods to your visual media. The content becomes visually appealing with crushed black hues and darker and gloomy textures. The filters are instantly applied and can be edited with desired intensity and contrast.

film noir luts and presets pack

5. Dark & Moody Aesthetic Filters

This dark and moody LUTs filter pack has everything to beautify your photos and videos. With 5 different filter presets, transform color gradients with cool hues and less vibrant colors. This will provide dark aesthetic looks to your visual content with desaturated tone. This exceptional grading with moody filters allows upscaling colors for social media content.

dark and moody aesthetic filters

6. MOODY NORDIC LUTS

The Nordic region is known for its attractive landscapes with dark weather. Adding such LUTs to your videos enhances color hues with gloomy and dark gradients. This will provide cinematic looks to your videos in an engaging way. The available LUTs are in 5 color presets, and each one is unique. Thus, your travel videos can become more pleasing using Nordic effects.

moody nordic luts

Part 3: Wondershare Filmora: A Great Platform For Using Dark Moody LUTs

For video upgradation, editing is essential to overcome underlying visual hindrances. Meanwhile, a good video editor is necessary for this purpose. Meet Wondershare Filmora that is a creative video editing platform for content creators. Using this tool, you can use 100+ LUTs, including dark moody LUTs. You can also utilize elements, stickers, transitions, and other effects.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

iOS Android

Try It Free >>

Filmora is the industry-leading tool for enhancing video quality with suitable color gradients. The filters are fully creative with adjustable contrast and saturation. Meanwhile, Filmora has added 100+ LUTs in its new updates. This means there are more than 200 LUTs in Filmora. When it comes to usability, Filmora offers best-in-class tools with amazing functionalities.

wondershare filmora luts

Key Features Of Wondershare Filmora

Filmora is an easy-to-use platform that delivers video editing with optimized solutions. Let’s find more of its features that make it an exceptional tool:

  • Audio Support: With Filmora, users can add songs, voiceovers, and music to their videos. This can make their videos more enchanting. Meanwhile, there is also an option to merge, split, crop, or customize audio speed. Using an audio visualizer is also a possibility by adjusting audio bass, treble, and frequencies.
  • Color Grading: There is a color wheel by which you can set desired color palette. This way, you can transform your video into desired color contrast with necessary gradients. The color intensity could also be adjusted from 0 – 100% range. With available LUT preset filters, different color effects could be applied.
  • Split Screen: The availability of a split screen function allows for playing different videos at one time. Thus, combining or comparing different videos will be easier to process. This will save you time and simplify your video editing procedure.
  • Text-to-Speech: Filmora’s text-to-speech allows you to create voiceovers from text files. This will enrich your video and give useful content with more elements. The transcription process is quick and fast with more accuracy. This feature is available in up to 16 types of languages.

Conclusion

Using LUTs, you can enhance and optimize the color grading of your video. Meanwhile, if your video is horror or suspense relevant, use dark LUTs Premiere Pro free. This adds dark shades to your video with desaturated contrasts and crushed black hues. So, if you want the best dark moody LUTs free download, Filmora is the right solution. This tool provides unique and special LUTs in different categories.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

iOS Android

Try It Free >>

Apply LUT on Videos Apply LUT on Videos Learn More

iOS Android

Try It Free >>

Wondershare Filmora 12

Part 2: Best Dark Moody LUTs You Can Find

LUTs are perfect for enhancing color gradients with minimal effort. This means you don’t need to spend long hours on video editing. With dark moody LUTs, there is an option to make your video more cinematic. Let’s find some of the best dark moody LUTs to make things easier:

1. Dark Moody LUTS Fashion

Elevate your photos and videos with these cinematic dark moody LUTs filters. There are 4 LUT presets that could be utilized to blend dark contrast. Hence, you can provide muted looks to your visual content with a mystery tone. The LUTs are ideal for fashion use because of dark shadows. For social media content, these LUTs are ideal.

dark moody luts fashion

2. Dark and Moody Cinematic 3D LUTs

Videography and photography are incomplete without color enhancement through editing. Saving time, these dark and moody cinematic 3D LUTs pack is a perfect solution. If you want desaturated contrast with muted colors, there are 8 different LUTs to assist. Apply all the LUT preset filters easily without hassles. With 4 separate files, the LUTs will suit almost every editing tool.

dark and moody cinematic 3d luts

3. Dark Moody Lightroom Presets

Improvise your closest visual media with dark moody Lightroom presets. You will get 20 different dark LUTs Premiere Pro free in this pack. All available LUT filter presets are unique, with different dark contrasts and tones. Thus, you can add a moody touch with desaturated color gradients. This way, your photos, and videos will enlighten with a murk appearance.

dark moody lightroom presets

4. Film Noir LUTs and Presets Pack

Adding film-like dark cinematic looks is possible with this LUTs preset pack. The availability of 50 preset filters allows adding dark moods to your visual media. The content becomes visually appealing with crushed black hues and darker and gloomy textures. The filters are instantly applied and can be edited with desired intensity and contrast.

film noir luts and presets pack

5. Dark & Moody Aesthetic Filters

This dark and moody LUTs filter pack has everything to beautify your photos and videos. With 5 different filter presets, transform color gradients with cool hues and less vibrant colors. This will provide dark aesthetic looks to your visual content with desaturated tone. This exceptional grading with moody filters allows upscaling colors for social media content.

dark and moody aesthetic filters

6. MOODY NORDIC LUTS

The Nordic region is known for its attractive landscapes with dark weather. Adding such LUTs to your videos enhances color hues with gloomy and dark gradients. This will provide cinematic looks to your videos in an engaging way. The available LUTs are in 5 color presets, and each one is unique. Thus, your travel videos can become more pleasing using Nordic effects.

moody nordic luts

Part 3: Wondershare Filmora: A Great Platform For Using Dark Moody LUTs

For video upgradation, editing is essential to overcome underlying visual hindrances. Meanwhile, a good video editor is necessary for this purpose. Meet Wondershare Filmora that is a creative video editing platform for content creators. Using this tool, you can use 100+ LUTs, including dark moody LUTs. You can also utilize elements, stickers, transitions, and other effects.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

iOS Android

Try It Free >>

Filmora is the industry-leading tool for enhancing video quality with suitable color gradients. The filters are fully creative with adjustable contrast and saturation. Meanwhile, Filmora has added 100+ LUTs in its new updates. This means there are more than 200 LUTs in Filmora. When it comes to usability, Filmora offers best-in-class tools with amazing functionalities.

wondershare filmora luts

Key Features Of Wondershare Filmora

Filmora is an easy-to-use platform that delivers video editing with optimized solutions. Let’s find more of its features that make it an exceptional tool:

  • Audio Support: With Filmora, users can add songs, voiceovers, and music to their videos. This can make their videos more enchanting. Meanwhile, there is also an option to merge, split, crop, or customize audio speed. Using an audio visualizer is also a possibility by adjusting audio bass, treble, and frequencies.
  • Color Grading: There is a color wheel by which you can set desired color palette. This way, you can transform your video into desired color contrast with necessary gradients. The color intensity could also be adjusted from 0 – 100% range. With available LUT preset filters, different color effects could be applied.
  • Split Screen: The availability of a split screen function allows for playing different videos at one time. Thus, combining or comparing different videos will be easier to process. This will save you time and simplify your video editing procedure.
  • Text-to-Speech: Filmora’s text-to-speech allows you to create voiceovers from text files. This will enrich your video and give useful content with more elements. The transcription process is quick and fast with more accuracy. This feature is available in up to 16 types of languages.

Conclusion

Using LUTs, you can enhance and optimize the color grading of your video. Meanwhile, if your video is horror or suspense relevant, use dark LUTs Premiere Pro free. This adds dark shades to your video with desaturated contrasts and crushed black hues. So, if you want the best dark moody LUTs free download, Filmora is the right solution. This tool provides unique and special LUTs in different categories.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

iOS Android

Try It Free >>

Complete Guide to Make an Intro Video

You scroll through different social media platforms which lead you to different bloggers and content creators who introduce themselves through the precise intro videos. It the point where a viewer either turns towards or turns away from a person presenting a brand or a business. Intro videos are a must, particularly when you are new in business and promotions. Bringing your story to life in your intro video requires a propaganda to ensure that it evokes feelings of trust, confidence, and curiosity among your target viewers.

The pillar on which a striking intro videos stands is not just a monotonous visualization with poor graphics and music. It requires expertise and moreover, it requires a ‘point’. Your boring intro video would be purposeless for the people who’re watching it. Each second, you express something new, yet filled with intricate details about your work and brand. Let’s dig in a little deeper to know how exactly your introduction video will generate leads and connects you with your target audience.

Part 1: Why Intro Video is Important

An intro video, just like it sounds, is an introduction of your brand, your content or anything that you’re promoting. It appears as soon as the viewers are all set to explore your content and brand. To make the viewer’s first glimpse of your work worthwhile, it is crucial that you explain your value preposition through a precise and appealing intro video. It is through the intro videos that your work is noticed and promoted. It is important to create a story highlight for your viewers while you’re setting the decorum of your business, brand or other content.

Additionally, your video must fulfill components of a striking intro video. Whatever you are trying to say should be clear in your video. Besides being clear enough, your intro video must be short, precise and goal-oriented. You are attracting viewers so make their view purposeful with your intro video which should tell your story. The intro video, if presented flawlessly, can captivate the visitors to interact with you and can even inspire them to add into the growth of your business/content. In a nutshell, an intro video brings your business to life, increase your boost and grabs your visitors’ attention.

Part 2: When to Use Intro Video

Apart from a variety of benefits it offers, the intro video basically forms the balusters of your brand or content. Intro videos are commonly used in the following domains:

Boost Sales : Incorporating a precise piece of work in the form of an intro video can help you boost sales magically. It is far the most effective strategy you company or brand can adopt. Your brief intro video can tell your story and convey your message in an emotional and dramatic way, which consequently attracts more viewers and ultimately, results in the boost of your sales. It is just as similar to you playing with the minds of your audience. A higher audience engagement due to your intro video can definitely prove that intro video is an asset which you can offer in addition to your marketing strategies.

boost sales intro video

More Social Shares: Social media is undoubtedly far the most highly competitive space for your brands and businesses to work like magic. It is insane how brands and businesses are promoted on the tip of your fingers by sharing the gist of your work. That gist, is of course what we are talking about here in this article. Intro videos are brief and appealing which can easily by shared over multiple platforms. The more the social shares of your intro video, the more you receive the nectar of your input.

more social shares intro video

Build Personality: If you’re socially awkward or on the contrary, a social freak; the intro video covers you all. Whoever you are and whatever you do, is most creatively presented through a precise intro video. The intricately woven description of your work in an intro video definitely does wonders. People see you through your work and they see your work and you simultaneously through an intro video, then why risk creating it conventionally?

build personality intro video

Increase Brand Awareness: Creating a brand awareness video which narrates your story in a presentable manner is like wining the internet’s mode of lottery. A thoroughly considered and precise piece of your intro video can go viral at an unbelievable pace and before you even know, your marketing has done wonders all over the digital media. What is your brand, what it offers, how it benefits you and who is the target audience; all these queries are explained through a short intro video which would ultimately result in your brand recognition and thus the growth.

increase brand awareness intro video

Part 3: Best Intro Video Maker

Out there, the market is jam-packed with people witnessing millions of videos on different media platforms every day. This only leads to crowded digital market but only your intro video can stand out and flaunt your work charmingly. Filmora is one best choice to professionally craft your intro video which can give your brand a head start in no time.

Wondershare Filmora is a time effective and easy to use video editing software that enable the users to create variety of videos by choosing among some great presets and powerful editing tools. Maintaining and improving the quality of videos, Filmora enables the users to choose across a variety of different video editing features. This video editing software is developed by Wondershare and it includes features for a range of users from beginner to intermediate levels.

add titles win 2

For a composition of your intro video, Filmora is the best go-to software so why wait another minute? Currently, Filmora is compatible with Windows and macOS computers. Some of the features offered by Filmora include the following:

Rich Intro Templates

A wide variety of professionally crafted templates are available on your fingertips so instead of conventionally editing your videos, get your hands on the stunning templates offered by Filmora. Filmora is equipped with multiple templates which provide the users a plethora of options when it comes to customizing videos. These templates are easy to use and your intro videos can turn into a magic movie with presets offered by Filmora so grab your setup today and enjoy the affordable software now.

rich intro templates

Numerous Video Effects

Importing media and editing it on the timeline to create a compelling tale is the first step in a video editor’s post-production process. Following those foundational steps, an editor applies various effects to the video in order to fix issues, improve mood, intensify suspense, and add magic to the video. Filmora offers a great variety of customizable filters, effects, transitions and the best part? You don’t even have to be a pro to use these effects.

effects 1

Title Editing

Filmora enables the intro video makers to adorn the titles of their videos by selecting among multiple text editing options. Both short videos and full-length movies must have opening titles and closing credits. You may catch the audience’s attention from the first frame of your video by coming up with inventive methods to employ text which precisely conveys the tale of your film. You may utilize more than a hundred text settings in Filmora’s Titles tab to add text to the video.

types of titles win1

Text to Speech/STT

Speaking in your videos may increase engagement and make it simpler for viewers to grasp what you’re saying. But how can you add audio without first recording it? Are you considering hiring a voice actor? Don’t worry! Filmora got your back by offering Text to Speech (TTS) function, which enables the users to add voice to your video. Filmora automatically transcripts your text files into speech on the click of a button.

text to speech stt

Audio Editing

Filmora additionally offers an audio panel where the software helps to manipulate audio added to your intro videos. The audio editing feature of Filmora enables users to improve the quality of the audio, to remove unwanted noises, balance pitch or change the length of a particular audio file.

add audio fade in fade out

Part 4: How to Create Intro Videos

To maintain consistency and to provide your brand with a unique identity, it is essential to carefully craft an intro video. Following is a step-by-step guide through which you can get your hands on this effective video editing software:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

startup window 01

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

media for use 01

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

types of audio win1

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

add titles win

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

overview export win3

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

startup window 01

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

media for use 01

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

types of audio win1

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

add titles win

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

overview export win3

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

startup window 01

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

media for use 01

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

types of audio win1

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

add titles win

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

overview export win3

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

startup window 01

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

media for use 01

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

types of audio win1

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

add titles win

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

overview export win3

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

How to Loop Videos on Android Phones

Looping video is a great way to keep your audience engaged, and it can help you stand out from the crowd. The best part about looping video is that it doesn’t require any special equipment or software, so you don’t have to spend money or time learning how to do it! You can use looped clips as part of a larger advertisement campaign by repeating the same content.

Looping a video on Android is a great way to watch your favorite shows or movies without having to go through the hassle of downloading each episode or movie. You can also use it to share videos with others, which can be perfect for when you want to show off your new movie collection but don’t want to bother downloading it on your phone.

Looping a video on Android can be helpful for several reasons. First, it’s just plain fun to watch a video over and over again! Your phone doesn’t have to work as hard to keep the video playing. This means that your battery life will last longer and you’ll be able to use your phone more often without worrying about it running out of battery life quickly.

Part 1: Steps to Loop a Video on Android

Looping videos can also come in handy when trying to find something specific in a series of videos. For example, if you want to see how long it takes before someone gets hit by a car while crossing the street, then looping through the first few seconds of each clip might help find exactly what you’re looking for!

Loop a video on android is quite simple and easy. You not only can loop a video but also customize it according to your choice. Let’s take an example if you install a reverse or loop app on your mobile phone. Firstly, we install an app whose name is Boomerate reverse or loop app.

You can install it from the play-store after installation opens the app. You can record a live video by clicking on the white circle or selecting any media from your gallery. These apps allow you to create short video loops that play over and over again. They’re perfect for setting up as a screensaver or for use as a fun way to show off your favorite photos.

record video footage on android

Step2 Crop or select the duration of the video

After selecting the video, you can trim your video or select the duration of your video. Suppose you have a video of 30 seconds so you can also make that video of 1 minute.

crop the video duration android

Step3 Select the loop option

Several options appear below where you can edit effects to your video or loop your video without any interruption. You can loop your video 3 to 4 times or so on.

loop time settings on android

After editing the video click on the save button in the top left corner. To save the video to your phone, you can use the Save button on the video player or the Save button on the phone’s media player. You can easily access and watch your videos anytime you want.

save videos to gallery android phone

One of the great things about Android is that you can use it to record looping videos. This can be helpful if you want to create a video that you can share with others or use as a background on your device. If you have a lot of videos that you want to keep on your phone, then you can use loop video to help you save space.

Part 2: How to Edit Time-Lapse Video on a Computer

There are a few things to keep in mind when creating a time-lapse video on a computer. First, make sure the video resolution is high enough to create a good image. Second, make sure the video is smooth and free from any choppy or jittery movements. Finally, make sure the video is timed correctly so that the scenes move in smooth, chronological order.

Here’s how you can make a time-lapse video on your computer:

Step1 Install a program like Final Cut Pro or Filmora. These programs allow you to set up scenes and transitions in advance so that when you start filming, everything is ready to go.

Step2 Get started by choosing a period and location this will help you decide what kind of scenery will make sense for your scene. The longer the period, the more important it is to pick one that has a lot of natural light. If there are no natural light sources available, consider shooting on an overcast day or at night instead.

Step3 Next, choose what type of camera angle works best for showing off your subject matter; this could be static shots or moving ones that mimic motion through time or space. Also, consider how far away from your subject matter you want viewers to see them from before deciding on which angle works best for showing both sides equally well without making either side too large.

Benefits of editing time-lapse on computer

Time-lapse videos are a great way to capture incredible footage of your life with minimal effort. You can set the speed of your camera, and then sit back and watch as it moves through time in real-time.

  1. You can play with the speed of the camera to get just the right look. You might find that you want it to go faster or slower, or even stop altogether so that you can get a good shot of something specific in your life (like the chirping of birds or water droplets).

  2. Editing time-lapses on your computer allows you to zoom in and out at will you don’t have to worry about adjusting the zoom on your camera when you’re filming something out of frame, which means less work for you!

  3. Time-lapses are great for making movies that go from beginning to end you can make one movie that shows how you spend each day from sunrise until sunset or one where every hour is its scene. This way, people who watch your videos will see exactly what they need without having to listen over and over again about all things related to everyday life (which would be boring!).

Filmora editing software:

Filmora is the best editing software for video. We can help you edit your videos in a way that will make them look professional and polished. We provide an easy-to-use interface that makes it simple for any level of user to edit their videos. The interface is clean and intuitive, making it easy for even beginner users to learn how to use the software.

Filmora is designed around simplicity, so you don’t have to worry about being overwhelmed by all the features available on other editing software. You can quickly find what you’re looking for by searching through our library of over 50 000 videos or by browsing through our library of categories such as music videos, TV commercials, wedding videos, movie trailers, and much more!

Steps for editing video on Filmora:

You can use Filmora on your desktop or laptop, which makes it easy for people who want to edit their videos in the comfort of their home but don’t want to spend an arm and a leg on an expensive computer system. If you’re looking for a great way to start editing videos, look no further than Filmora!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the Filmora software

Install Filmora from its official website and open it. Click on create a new project and then start doing your editing.

download the filmoar software

Step2 Select a video from its location

Click on the plus symbol and select the specific video you want to edit. Or you just simply drag and drop the video into the software.

select a video from its location

Step3 Put the video on the timeline

After selecting the video place it on a timeline or drop it on the timeline. If you have multiple clips then place them in a sequence.

put the vido on the timeline

Step4 Customize the video

You can add different effects to your video. You can select a title page according to your choice or select any transition.

customize the video

Step5 Set duration and export it

Set the duration of your video, you can also trim your video or set the time of each clip. Lastly, export the video to your desktop.

Conclusion

The use of looping video on android is a trend that works for pretty much every type of app, from gaming to streaming video to social apps and beyond. It offers another level of engagement for users, as well as something more cinematic and exciting. Furthermore, it offers an easy way to improve your app’s functionality.

After making a loop video, you must require some editing tools. But not need to worry about it, Filmora is the best editing software for your needs. First, it’s easy to use. It has a lot of features that make it so simple to get started and make you look like an expert. You can simply install it and use it, with no need for any registration.

Free Download For macOS 10.14 or later

Step1 Download the Filmora software

Install Filmora from its official website and open it. Click on create a new project and then start doing your editing.

download the filmoar software

Step2 Select a video from its location

Click on the plus symbol and select the specific video you want to edit. Or you just simply drag and drop the video into the software.

select a video from its location

Step3 Put the video on the timeline

After selecting the video place it on a timeline or drop it on the timeline. If you have multiple clips then place them in a sequence.

put the vido on the timeline

Step4 Customize the video

You can add different effects to your video. You can select a title page according to your choice or select any transition.

customize the video

Step5 Set duration and export it

Set the duration of your video, you can also trim your video or set the time of each clip. Lastly, export the video to your desktop.

Conclusion

The use of looping video on android is a trend that works for pretty much every type of app, from gaming to streaming video to social apps and beyond. It offers another level of engagement for users, as well as something more cinematic and exciting. Furthermore, it offers an easy way to improve your app’s functionality.

After making a loop video, you must require some editing tools. But not need to worry about it, Filmora is the best editing software for your needs. First, it’s easy to use. It has a lot of features that make it so simple to get started and make you look like an expert. You can simply install it and use it, with no need for any registration.

Also read:

  • Title: New Find Out The Best Dark Moody LUTs During Editing
  • Author: Chloe
  • Created at : 2024-05-20 03:38:02
  • Updated at : 2024-05-21 03:38:02
  • Link: https://ai-editing-video.techidaily.com/new-find-out-the-best-dark-moody-luts-during-editing/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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New Find Out The Best Dark Moody LUTs During Editing