New How to Add Video Transitions in Videos for 2024

New How to Add Video Transitions in Videos for 2024

Chloe Lv12

How to Add Video Transitions in Videos

Editing a video is equally important as recording a video. A raw video footage is never appealing to the eyes because of sudden cuts, unnecessary parts, and lack of eye-catching effects. That is why video editing is crucial for turning an unappealing raw video into an attention-grabbing video. As a matter of fact, the way you edit your video makes your video stand out when you are posting on social media platforms.

One of the most important aspects of video editing is adding transitions to video clips. When you jump from one scene to another and make sudden cuts, you need to apply some video transitions so that the move from one scene to another becomes soothing to the eyes. Different video editors have different transition effects and Wondershare Filmora has the best collection of transitions. We will illustrate how to add transition in Filmora and how to improve your video with video transitions.

Part 1. What is a Video transition effect?

A video transition effect is the most commonly used graphical effect in video editing. A video transition effect is essential whereby you connect one shot to another, especially when you are making sudden cuts in the video. Therefore, a video transition effect sits in between two shots and connects them together smoothly so that it does not look odd to the eyes. Video editing with transitions is a common practice for short videos on social media, presentation videos, and even movies.

A video transition effect is effective when you are jumping from two moods and emotions in the video. It is equally useful while jumping between storylines, points of view, and timelines. Besides, you can spice up your narrative and make your video eye-catching as well as eye-soothing. There are different types of video transition effects such as fade in and out, zoom in and out, dissolve, wipe and pan.

Part 2. How to add transitions in video?

To add transitions to your video, you will need a video editor. You should choose a video editor that has a wide collection of transition effects so that you can apply them to your video as per your preference. If you are someone who regularly makes videos and edits them, a variety of transitions will make the videos look different. There are Movie Maker transitions for Windows users and iMovie transitions for Mac users. But we recommend Wondershare Filmora as the best video editor for adding transitions.

<pFilmora is a professional video editor with so many different categories of transitions including the trending ones. Their team continuously adds new transitions to their collection, and you can download them and use on your videos. Starting from basic, slideshow, and social media to 3D, light and smoke, there is no dearth of transitions to fulfill your requirements. Here are the steps how to add transition in Filmora. Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora on your computer. Filmora is available for Windows and Mac users. Launch Filmora and click on New Project.

download and install filmora

Step2 Drag and drop your video clips under Project Media folder. Thereafter, drag and drop them on Timeline.

If you have one raw video file, you can split it up into multiple video clips to add transitions in between them.

Step3 Go to Transitions tab located at the top bar. You will see all the categories of transitions on the left panel.

go to transition tab

Step4 Once you select your desired transition effect, drag and drop it in between the video clips. You can add multiple transition effects for different video clips.

drag and drop desired transition effect

Play the video after you are done editing and adding transitions. Thereafter, click on Export button to save the video on your hard drive. You should follow the same steps on how to add transition effects in reels, status videos, and YouTube videos.

Part 3. Video transitions tips and tricks

If you want to make your video stand out by simply using video transition effects, you have to follow the following tips and tricks.

Consistency – Amateur video editors tend to use several extravagant transitions in one video that distract and even annoy the audience. You are using video transition effects not to distract but to smoothen the video content. Therefore, you need to be consistent with the video transition effect you use. You should use one or maximum of two transition effects throughout the video so that the audience does not get distracted.

Experiment – While it is true that you should not be using too many video transitions in one video, but you should definitely apply different video transition effects in different videos initially. This will help you to understand which transition is getting better traction, and thereafter, you can stick to it for the rest of your videos. This is particularly useful when you are making similar type of content for social media and video streaming sites.

Out of the Box – The reason you recommended Wondershare Filmora is that there is a huge collection of different types of transition effects. If you use the regular transitions such as fade, zoom, wipe, and dissolve, you cannot create an impression among your viewers. You have to use out of the box transitions so that your video can look and feel different even when you content is not. There are 3D effects, social media effects, and different genres of effects that can go well with your video content.

Judicious – There is a difference between transition effects and video effects. Transition effects should last only for a fraction of a second so that there is no aftereffect in mind. On the contrary, a video effect can last as long as required in the video. Therefore, do not stretch the duration of a transition effect and keep it as short as possible. Similarly, you should not use transition effects here and there unnecessarily. It should be used only when there is a proper scope such as scene cuts, mood changes, and subject changes.

Meaningful – Even transition effect has a meaning behind it and you should understand it and use wherever appropriate. For example, fade out effect signifies the fading of a scene or changing of mood. Similarly, a dissolve effect is appropriate when the subject is dissolved in certain thoughts or a scene is getting dissolved. That way the effect will look natural and more meaningful as well as impactful.

The Bottom Line

Video transition effects are essential in almost all types of videos. They enhance the video content and make the transition between scenes smoother. You should choose your video editor wisely so that you can avail different types of video transition effects. We recommend Wondershare Filmora for its better collection of video transition effects for all types of videos.

Step1 Download and install Filmora on your computer. Filmora is available for Windows and Mac users. Launch Filmora and click on New Project.

download and install filmora

Step2 Drag and drop your video clips under Project Media folder. Thereafter, drag and drop them on Timeline.

If you have one raw video file, you can split it up into multiple video clips to add transitions in between them.

Step3 Go to Transitions tab located at the top bar. You will see all the categories of transitions on the left panel.

go to transition tab

Step4 Once you select your desired transition effect, drag and drop it in between the video clips. You can add multiple transition effects for different video clips.

drag and drop desired transition effect

Play the video after you are done editing and adding transitions. Thereafter, click on Export button to save the video on your hard drive. You should follow the same steps on how to add transition effects in reels, status videos, and YouTube videos.

Part 3. Video transitions tips and tricks

If you want to make your video stand out by simply using video transition effects, you have to follow the following tips and tricks.

Consistency – Amateur video editors tend to use several extravagant transitions in one video that distract and even annoy the audience. You are using video transition effects not to distract but to smoothen the video content. Therefore, you need to be consistent with the video transition effect you use. You should use one or maximum of two transition effects throughout the video so that the audience does not get distracted.

Experiment – While it is true that you should not be using too many video transitions in one video, but you should definitely apply different video transition effects in different videos initially. This will help you to understand which transition is getting better traction, and thereafter, you can stick to it for the rest of your videos. This is particularly useful when you are making similar type of content for social media and video streaming sites.

Out of the Box – The reason you recommended Wondershare Filmora is that there is a huge collection of different types of transition effects. If you use the regular transitions such as fade, zoom, wipe, and dissolve, you cannot create an impression among your viewers. You have to use out of the box transitions so that your video can look and feel different even when you content is not. There are 3D effects, social media effects, and different genres of effects that can go well with your video content.

Judicious – There is a difference between transition effects and video effects. Transition effects should last only for a fraction of a second so that there is no aftereffect in mind. On the contrary, a video effect can last as long as required in the video. Therefore, do not stretch the duration of a transition effect and keep it as short as possible. Similarly, you should not use transition effects here and there unnecessarily. It should be used only when there is a proper scope such as scene cuts, mood changes, and subject changes.

Meaningful – Even transition effect has a meaning behind it and you should understand it and use wherever appropriate. For example, fade out effect signifies the fading of a scene or changing of mood. Similarly, a dissolve effect is appropriate when the subject is dissolved in certain thoughts or a scene is getting dissolved. That way the effect will look natural and more meaningful as well as impactful.

The Bottom Line

Video transition effects are essential in almost all types of videos. They enhance the video content and make the transition between scenes smoother. You should choose your video editor wisely so that you can avail different types of video transition effects. We recommend Wondershare Filmora for its better collection of video transition effects for all types of videos.

Top 5 Tools to Help You Know More Freeze-Frame Video Editing Skills

Best 5 Tools to Help You Know More Freeze Frame Video Editing Skills

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The freeze-frame video editing effect is a technique used to stop the moving image of a video and hold it still onscreen. This effect aims to pause the world the video is living in and allow the audience to process the scene and gain more context fully. Note that the world around us keeps ongoing, and time never stops. But luckily for us, we can pause film and video with a simple but powerful video effect known as the freeze-frame.

In addition, a freeze-frame can be carried out in a video to showcase a specific frame in your clip by extending the length of Time that frame is displayed. For example, you can decide to freeze a frame to show the video frame where a goal is being scored in a sporting event or use it to showcase a captured reaction or a smile. When a freeze-frame applies to a video clip, the clip automatically splits at the freezing point, and the chosen frame is inserted as an image file (BMP) and displayed on screen for the duration you set. This article will teach how to use the freeze-frame editing service ideally.

In this article

01 [How to Add a Freeze-frame to Video Clips in all Tools](#Part 1)

02 [SUPER COOL Freeze-frame Effect with Filmora 11](#Part 2)

Part 1 How to Add a Freeze-frame to Video Clips in all Tools

Do you want to draw your audience’s attention to a point or for dramatic flair by stopping your video and holding on to a single frame? This section will give you the best tools for freeze-frame editing via a step-by-step guide on how to do it.

01After Effects

Here is a step-by-step guide on how to Freeze-frame in After Effects:

Step 1: Download After Effects

Download and install Adobe After Effects and open it on your desktop. This software works with both macOS and Windows.

Download After Effect

Step 2: New Composition

Next is to open a new project or drag and drop your video and add it to the timeline. Another way is to click on “New Composition from Footage” and then browse the video you want to edit.

New Composition

Step 3: Select the Frame

There is a Playhead or slider above the slide, which will help you to select the frame needed to be frozen. Press the “Space bar” to play and pause the video. Then, with the help of the slider, select the frame and pause the video at that instant.

Select the Frame

Step 4: Create a New Layer

After you pause the video at the place you want to freeze, Press “Ctrl + Shift + D” to cut the video at that instant, then another layer of the video will add just after the moment.

Create a New Layer

Step 5: Freeze the Frame

Next is to right-click on the layer, and the settings will pop up. Go to Time> Freeze-frame, and your selected frame will get frozen.

Freeze the Frame

Step 6: Save the Video

Finally, go to File > Export to save the video per your PC requirement.

02**Wondershare Filmora Video Editor **

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Here is a step-by-step guide on how to Freeze-frame in Wondershare Filmora:

Step 1: Import your media files

After installing the software on your PC, drag and drop all files into the primary window or click on “Import” to browse your file folder. Also, this program supports a variety of media files, including MP4, MKV, WMV, MOV, DV, AVI, MTS, TS, 3GP, M4V, etc. After uploading the video, drag them to the Video Timeline.

Import your media files

Step 2: Freeze video with ease

Now play the video clip you want to add freeze-frame and pause it when it comes to the correct position. Then click the “Snapshot” icon under the Viewer panel. Immediately, a picture will add to the media library. Drag and drop the Picture to the PIP track over the main video track, and set the duration of the still image.

Freeze video with ease

Step 3: Save your video

When satisfied with your result, click “Export” to export your video. In the pop-up window that appears, please select the file format options to save onto your computer, or you can directly upload it to Twitter, YouTube, or Facebook, to share with your family and friends.

Save your video

03Premiere Pro

Here is a step-by-step guide on how to Freeze-frame in Premiere Pro using a video frame for the duration of a clip:

Step 1: Download Premiere Pro

Download and install Adobe Premiere Pro on your PC and open it to start editing your video. Import video to Premiere Pro and drag and drop to the timeline.

Step 2: Select a clip in a Timeline panel.

To freeze a frame using other methods than the In or Out point, open the video portion in the Source Monitor, and set the Marker 0 (zero) to the frame you wish to pause in the video.

Step 3: Choose Clip > Video Options > Frame Hold.

Next is to tap Hold On and select the frame you want to hold from the menu. However, you can choose the frame based on Source Timecode, In Point, Out Point, Sequence Timecode, or Playhead position.

Step 4: Finally, specify “Hold Filters” and click OK.

Effect settings use the values at the holding frame to prevent keyframed effect settings (if any are present) from animating during the clip’s duration.

Hold filters

04Kapwing

Step 1: Upload and edit your video with Kapwing.

Choose to “Get Started,” upload a file from your device, or paste a video link from a third-party site like YouTube, Vimeo, or TikTok. In any case, you’ll be whisked away to your very own video editing studio.

Upload and edit

Step 2: Give your video a freeze-frame effect.

Select the “Timing” tab in the right navigation bar and click “Freeze Frame” after uploading your video to Kapwing.

In Kapwing, you may add a freeze-frame to a video.

As you can see, clicking “Freeze Frame” instantly creates an image layer for the frame your timeline slider was on. Click on the image layer and choose from the “Duration” dropdown option under the “Edit” tab in the right navigation bar to change the length of the freeze-frame. Alternatively, you may drag the image layer onto your timeline by clicking and dragging it.

That’s all there is to it!

Upload and edit

05Animotica

Step 1: Creating a New Project

To begin, open your video editor and select Create a New Project. Choose Empty Project, give your project a name, and click the Create a New Project button.

Create new project

Step 2: Selecting the Video to Freeze

Select Add Video/Photo Clips from the drop-down menu.

You can add video clips to Animotica by navigating to where you saved your video clip, selecting it, and opening it. You’ll now return to the project window, where your video will display. You can enable a wide range of enhancing options by tapping on the video clip with your mouse.

Select a Video to Freeze

Step 3: The Freeze Effect

To activate your options, tap on the video clip. You must now decide which segment of the video you want to freeze. To make things easy for you, press the play and pause buttons when you reach the part you want to freeze.

Take a picture of the video by dragging your pointer down to the camera icon and pressing it to take a photo while keeping the clip paused, where you want it to be frozen. When you do that, a menu of three options will appear; select Take Snapshots and Insert in Current Position. This choice will split the movie in half and insert the scene you just recorded in the middle, resulting in a freeze.

Freeze Effect

Part 2 SUPER COOL Freeze-frame Effect with Filmora 11

With no prior experience in video editing, you may get started right away.

Filmora 11 is a scalable experience built for new and seasoned content creators who want freeze-frame editing. You may start cutting and editing your videos like an expert, even if you’re a beginner, and access anything you need from the toolbar once the software launches on your computer, including media, audio, titles, effects, split-screen formatting, elements, and transitions.

Hundreds of extra alternatives are available for each of these elements, which you can drag and drop over your chosen film. You can also use the scissors symbol to cut the movie by pausing on a specific frame within your shot and clicking it. Filmora 11 also comes with pre-set aspect ratios and resolutions for your chosen media to get started right away.

Ending Thoughts

This article provided users with a guide to using Mac and Windows video editor freeze-frame for your video effects. Aside from the editor listed here, Movavi video editor freeze-frame and other editors are available on the Internet.

However, the ones listed in this blog are our top picks for the best you can use. In addition, Filmora is the best freeze-frame effect editor with a lot of effects you can use in your video editing

Try It Free Try It Free

The freeze-frame video editing effect is a technique used to stop the moving image of a video and hold it still onscreen. This effect aims to pause the world the video is living in and allow the audience to process the scene and gain more context fully. Note that the world around us keeps ongoing, and time never stops. But luckily for us, we can pause film and video with a simple but powerful video effect known as the freeze-frame.

In addition, a freeze-frame can be carried out in a video to showcase a specific frame in your clip by extending the length of Time that frame is displayed. For example, you can decide to freeze a frame to show the video frame where a goal is being scored in a sporting event or use it to showcase a captured reaction or a smile. When a freeze-frame applies to a video clip, the clip automatically splits at the freezing point, and the chosen frame is inserted as an image file (BMP) and displayed on screen for the duration you set. This article will teach how to use the freeze-frame editing service ideally.

In this article

01 [How to Add a Freeze-frame to Video Clips in all Tools](#Part 1)

02 [SUPER COOL Freeze-frame Effect with Filmora 11](#Part 2)

Part 1 How to Add a Freeze-frame to Video Clips in all Tools

Do you want to draw your audience’s attention to a point or for dramatic flair by stopping your video and holding on to a single frame? This section will give you the best tools for freeze-frame editing via a step-by-step guide on how to do it.

01After Effects

Here is a step-by-step guide on how to Freeze-frame in After Effects:

Step 1: Download After Effects

Download and install Adobe After Effects and open it on your desktop. This software works with both macOS and Windows.

Download After Effect

Step 2: New Composition

Next is to open a new project or drag and drop your video and add it to the timeline. Another way is to click on “New Composition from Footage” and then browse the video you want to edit.

New Composition

Step 3: Select the Frame

There is a Playhead or slider above the slide, which will help you to select the frame needed to be frozen. Press the “Space bar” to play and pause the video. Then, with the help of the slider, select the frame and pause the video at that instant.

Select the Frame

Step 4: Create a New Layer

After you pause the video at the place you want to freeze, Press “Ctrl + Shift + D” to cut the video at that instant, then another layer of the video will add just after the moment.

Create a New Layer

Step 5: Freeze the Frame

Next is to right-click on the layer, and the settings will pop up. Go to Time> Freeze-frame, and your selected frame will get frozen.

Freeze the Frame

Step 6: Save the Video

Finally, go to File > Export to save the video per your PC requirement.

02**Wondershare Filmora Video Editor **

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Here is a step-by-step guide on how to Freeze-frame in Wondershare Filmora:

Step 1: Import your media files

After installing the software on your PC, drag and drop all files into the primary window or click on “Import” to browse your file folder. Also, this program supports a variety of media files, including MP4, MKV, WMV, MOV, DV, AVI, MTS, TS, 3GP, M4V, etc. After uploading the video, drag them to the Video Timeline.

Import your media files

Step 2: Freeze video with ease

Now play the video clip you want to add freeze-frame and pause it when it comes to the correct position. Then click the “Snapshot” icon under the Viewer panel. Immediately, a picture will add to the media library. Drag and drop the Picture to the PIP track over the main video track, and set the duration of the still image.

Freeze video with ease

Step 3: Save your video

When satisfied with your result, click “Export” to export your video. In the pop-up window that appears, please select the file format options to save onto your computer, or you can directly upload it to Twitter, YouTube, or Facebook, to share with your family and friends.

Save your video

03Premiere Pro

Here is a step-by-step guide on how to Freeze-frame in Premiere Pro using a video frame for the duration of a clip:

Step 1: Download Premiere Pro

Download and install Adobe Premiere Pro on your PC and open it to start editing your video. Import video to Premiere Pro and drag and drop to the timeline.

Step 2: Select a clip in a Timeline panel.

To freeze a frame using other methods than the In or Out point, open the video portion in the Source Monitor, and set the Marker 0 (zero) to the frame you wish to pause in the video.

Step 3: Choose Clip > Video Options > Frame Hold.

Next is to tap Hold On and select the frame you want to hold from the menu. However, you can choose the frame based on Source Timecode, In Point, Out Point, Sequence Timecode, or Playhead position.

Step 4: Finally, specify “Hold Filters” and click OK.

Effect settings use the values at the holding frame to prevent keyframed effect settings (if any are present) from animating during the clip’s duration.

Hold filters

04Kapwing

Step 1: Upload and edit your video with Kapwing.

Choose to “Get Started,” upload a file from your device, or paste a video link from a third-party site like YouTube, Vimeo, or TikTok. In any case, you’ll be whisked away to your very own video editing studio.

Upload and edit

Step 2: Give your video a freeze-frame effect.

Select the “Timing” tab in the right navigation bar and click “Freeze Frame” after uploading your video to Kapwing.

In Kapwing, you may add a freeze-frame to a video.

As you can see, clicking “Freeze Frame” instantly creates an image layer for the frame your timeline slider was on. Click on the image layer and choose from the “Duration” dropdown option under the “Edit” tab in the right navigation bar to change the length of the freeze-frame. Alternatively, you may drag the image layer onto your timeline by clicking and dragging it.

That’s all there is to it!

Upload and edit

05Animotica

Step 1: Creating a New Project

To begin, open your video editor and select Create a New Project. Choose Empty Project, give your project a name, and click the Create a New Project button.

Create new project

Step 2: Selecting the Video to Freeze

Select Add Video/Photo Clips from the drop-down menu.

You can add video clips to Animotica by navigating to where you saved your video clip, selecting it, and opening it. You’ll now return to the project window, where your video will display. You can enable a wide range of enhancing options by tapping on the video clip with your mouse.

Select a Video to Freeze

Step 3: The Freeze Effect

To activate your options, tap on the video clip. You must now decide which segment of the video you want to freeze. To make things easy for you, press the play and pause buttons when you reach the part you want to freeze.

Take a picture of the video by dragging your pointer down to the camera icon and pressing it to take a photo while keeping the clip paused, where you want it to be frozen. When you do that, a menu of three options will appear; select Take Snapshots and Insert in Current Position. This choice will split the movie in half and insert the scene you just recorded in the middle, resulting in a freeze.

Freeze Effect

Part 2 SUPER COOL Freeze-frame Effect with Filmora 11

With no prior experience in video editing, you may get started right away.

Filmora 11 is a scalable experience built for new and seasoned content creators who want freeze-frame editing. You may start cutting and editing your videos like an expert, even if you’re a beginner, and access anything you need from the toolbar once the software launches on your computer, including media, audio, titles, effects, split-screen formatting, elements, and transitions.

Hundreds of extra alternatives are available for each of these elements, which you can drag and drop over your chosen film. You can also use the scissors symbol to cut the movie by pausing on a specific frame within your shot and clicking it. Filmora 11 also comes with pre-set aspect ratios and resolutions for your chosen media to get started right away.

Ending Thoughts

This article provided users with a guide to using Mac and Windows video editor freeze-frame for your video effects. Aside from the editor listed here, Movavi video editor freeze-frame and other editors are available on the Internet.

However, the ones listed in this blog are our top picks for the best you can use. In addition, Filmora is the best freeze-frame effect editor with a lot of effects you can use in your video editing

Try It Free Try It Free

The freeze-frame video editing effect is a technique used to stop the moving image of a video and hold it still onscreen. This effect aims to pause the world the video is living in and allow the audience to process the scene and gain more context fully. Note that the world around us keeps ongoing, and time never stops. But luckily for us, we can pause film and video with a simple but powerful video effect known as the freeze-frame.

In addition, a freeze-frame can be carried out in a video to showcase a specific frame in your clip by extending the length of Time that frame is displayed. For example, you can decide to freeze a frame to show the video frame where a goal is being scored in a sporting event or use it to showcase a captured reaction or a smile. When a freeze-frame applies to a video clip, the clip automatically splits at the freezing point, and the chosen frame is inserted as an image file (BMP) and displayed on screen for the duration you set. This article will teach how to use the freeze-frame editing service ideally.

In this article

01 [How to Add a Freeze-frame to Video Clips in all Tools](#Part 1)

02 [SUPER COOL Freeze-frame Effect with Filmora 11](#Part 2)

Part 1 How to Add a Freeze-frame to Video Clips in all Tools

Do you want to draw your audience’s attention to a point or for dramatic flair by stopping your video and holding on to a single frame? This section will give you the best tools for freeze-frame editing via a step-by-step guide on how to do it.

01After Effects

Here is a step-by-step guide on how to Freeze-frame in After Effects:

Step 1: Download After Effects

Download and install Adobe After Effects and open it on your desktop. This software works with both macOS and Windows.

Download After Effect

Step 2: New Composition

Next is to open a new project or drag and drop your video and add it to the timeline. Another way is to click on “New Composition from Footage” and then browse the video you want to edit.

New Composition

Step 3: Select the Frame

There is a Playhead or slider above the slide, which will help you to select the frame needed to be frozen. Press the “Space bar” to play and pause the video. Then, with the help of the slider, select the frame and pause the video at that instant.

Select the Frame

Step 4: Create a New Layer

After you pause the video at the place you want to freeze, Press “Ctrl + Shift + D” to cut the video at that instant, then another layer of the video will add just after the moment.

Create a New Layer

Step 5: Freeze the Frame

Next is to right-click on the layer, and the settings will pop up. Go to Time> Freeze-frame, and your selected frame will get frozen.

Freeze the Frame

Step 6: Save the Video

Finally, go to File > Export to save the video per your PC requirement.

02**Wondershare Filmora Video Editor **

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Here is a step-by-step guide on how to Freeze-frame in Wondershare Filmora:

Step 1: Import your media files

After installing the software on your PC, drag and drop all files into the primary window or click on “Import” to browse your file folder. Also, this program supports a variety of media files, including MP4, MKV, WMV, MOV, DV, AVI, MTS, TS, 3GP, M4V, etc. After uploading the video, drag them to the Video Timeline.

Import your media files

Step 2: Freeze video with ease

Now play the video clip you want to add freeze-frame and pause it when it comes to the correct position. Then click the “Snapshot” icon under the Viewer panel. Immediately, a picture will add to the media library. Drag and drop the Picture to the PIP track over the main video track, and set the duration of the still image.

Freeze video with ease

Step 3: Save your video

When satisfied with your result, click “Export” to export your video. In the pop-up window that appears, please select the file format options to save onto your computer, or you can directly upload it to Twitter, YouTube, or Facebook, to share with your family and friends.

Save your video

03Premiere Pro

Here is a step-by-step guide on how to Freeze-frame in Premiere Pro using a video frame for the duration of a clip:

Step 1: Download Premiere Pro

Download and install Adobe Premiere Pro on your PC and open it to start editing your video. Import video to Premiere Pro and drag and drop to the timeline.

Step 2: Select a clip in a Timeline panel.

To freeze a frame using other methods than the In or Out point, open the video portion in the Source Monitor, and set the Marker 0 (zero) to the frame you wish to pause in the video.

Step 3: Choose Clip > Video Options > Frame Hold.

Next is to tap Hold On and select the frame you want to hold from the menu. However, you can choose the frame based on Source Timecode, In Point, Out Point, Sequence Timecode, or Playhead position.

Step 4: Finally, specify “Hold Filters” and click OK.

Effect settings use the values at the holding frame to prevent keyframed effect settings (if any are present) from animating during the clip’s duration.

Hold filters

04Kapwing

Step 1: Upload and edit your video with Kapwing.

Choose to “Get Started,” upload a file from your device, or paste a video link from a third-party site like YouTube, Vimeo, or TikTok. In any case, you’ll be whisked away to your very own video editing studio.

Upload and edit

Step 2: Give your video a freeze-frame effect.

Select the “Timing” tab in the right navigation bar and click “Freeze Frame” after uploading your video to Kapwing.

In Kapwing, you may add a freeze-frame to a video.

As you can see, clicking “Freeze Frame” instantly creates an image layer for the frame your timeline slider was on. Click on the image layer and choose from the “Duration” dropdown option under the “Edit” tab in the right navigation bar to change the length of the freeze-frame. Alternatively, you may drag the image layer onto your timeline by clicking and dragging it.

That’s all there is to it!

Upload and edit

05Animotica

Step 1: Creating a New Project

To begin, open your video editor and select Create a New Project. Choose Empty Project, give your project a name, and click the Create a New Project button.

Create new project

Step 2: Selecting the Video to Freeze

Select Add Video/Photo Clips from the drop-down menu.

You can add video clips to Animotica by navigating to where you saved your video clip, selecting it, and opening it. You’ll now return to the project window, where your video will display. You can enable a wide range of enhancing options by tapping on the video clip with your mouse.

Select a Video to Freeze

Step 3: The Freeze Effect

To activate your options, tap on the video clip. You must now decide which segment of the video you want to freeze. To make things easy for you, press the play and pause buttons when you reach the part you want to freeze.

Take a picture of the video by dragging your pointer down to the camera icon and pressing it to take a photo while keeping the clip paused, where you want it to be frozen. When you do that, a menu of three options will appear; select Take Snapshots and Insert in Current Position. This choice will split the movie in half and insert the scene you just recorded in the middle, resulting in a freeze.

Freeze Effect

Part 2 SUPER COOL Freeze-frame Effect with Filmora 11

With no prior experience in video editing, you may get started right away.

Filmora 11 is a scalable experience built for new and seasoned content creators who want freeze-frame editing. You may start cutting and editing your videos like an expert, even if you’re a beginner, and access anything you need from the toolbar once the software launches on your computer, including media, audio, titles, effects, split-screen formatting, elements, and transitions.

Hundreds of extra alternatives are available for each of these elements, which you can drag and drop over your chosen film. You can also use the scissors symbol to cut the movie by pausing on a specific frame within your shot and clicking it. Filmora 11 also comes with pre-set aspect ratios and resolutions for your chosen media to get started right away.

Ending Thoughts

This article provided users with a guide to using Mac and Windows video editor freeze-frame for your video effects. Aside from the editor listed here, Movavi video editor freeze-frame and other editors are available on the Internet.

However, the ones listed in this blog are our top picks for the best you can use. In addition, Filmora is the best freeze-frame effect editor with a lot of effects you can use in your video editing

Try It Free Try It Free

The freeze-frame video editing effect is a technique used to stop the moving image of a video and hold it still onscreen. This effect aims to pause the world the video is living in and allow the audience to process the scene and gain more context fully. Note that the world around us keeps ongoing, and time never stops. But luckily for us, we can pause film and video with a simple but powerful video effect known as the freeze-frame.

In addition, a freeze-frame can be carried out in a video to showcase a specific frame in your clip by extending the length of Time that frame is displayed. For example, you can decide to freeze a frame to show the video frame where a goal is being scored in a sporting event or use it to showcase a captured reaction or a smile. When a freeze-frame applies to a video clip, the clip automatically splits at the freezing point, and the chosen frame is inserted as an image file (BMP) and displayed on screen for the duration you set. This article will teach how to use the freeze-frame editing service ideally.

In this article

01 [How to Add a Freeze-frame to Video Clips in all Tools](#Part 1)

02 [SUPER COOL Freeze-frame Effect with Filmora 11](#Part 2)

Part 1 How to Add a Freeze-frame to Video Clips in all Tools

Do you want to draw your audience’s attention to a point or for dramatic flair by stopping your video and holding on to a single frame? This section will give you the best tools for freeze-frame editing via a step-by-step guide on how to do it.

01After Effects

Here is a step-by-step guide on how to Freeze-frame in After Effects:

Step 1: Download After Effects

Download and install Adobe After Effects and open it on your desktop. This software works with both macOS and Windows.

Download After Effect

Step 2: New Composition

Next is to open a new project or drag and drop your video and add it to the timeline. Another way is to click on “New Composition from Footage” and then browse the video you want to edit.

New Composition

Step 3: Select the Frame

There is a Playhead or slider above the slide, which will help you to select the frame needed to be frozen. Press the “Space bar” to play and pause the video. Then, with the help of the slider, select the frame and pause the video at that instant.

Select the Frame

Step 4: Create a New Layer

After you pause the video at the place you want to freeze, Press “Ctrl + Shift + D” to cut the video at that instant, then another layer of the video will add just after the moment.

Create a New Layer

Step 5: Freeze the Frame

Next is to right-click on the layer, and the settings will pop up. Go to Time> Freeze-frame, and your selected frame will get frozen.

Freeze the Frame

Step 6: Save the Video

Finally, go to File > Export to save the video per your PC requirement.

02**Wondershare Filmora Video Editor **

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Here is a step-by-step guide on how to Freeze-frame in Wondershare Filmora:

Step 1: Import your media files

After installing the software on your PC, drag and drop all files into the primary window or click on “Import” to browse your file folder. Also, this program supports a variety of media files, including MP4, MKV, WMV, MOV, DV, AVI, MTS, TS, 3GP, M4V, etc. After uploading the video, drag them to the Video Timeline.

Import your media files

Step 2: Freeze video with ease

Now play the video clip you want to add freeze-frame and pause it when it comes to the correct position. Then click the “Snapshot” icon under the Viewer panel. Immediately, a picture will add to the media library. Drag and drop the Picture to the PIP track over the main video track, and set the duration of the still image.

Freeze video with ease

Step 3: Save your video

When satisfied with your result, click “Export” to export your video. In the pop-up window that appears, please select the file format options to save onto your computer, or you can directly upload it to Twitter, YouTube, or Facebook, to share with your family and friends.

Save your video

03Premiere Pro

Here is a step-by-step guide on how to Freeze-frame in Premiere Pro using a video frame for the duration of a clip:

Step 1: Download Premiere Pro

Download and install Adobe Premiere Pro on your PC and open it to start editing your video. Import video to Premiere Pro and drag and drop to the timeline.

Step 2: Select a clip in a Timeline panel.

To freeze a frame using other methods than the In or Out point, open the video portion in the Source Monitor, and set the Marker 0 (zero) to the frame you wish to pause in the video.

Step 3: Choose Clip > Video Options > Frame Hold.

Next is to tap Hold On and select the frame you want to hold from the menu. However, you can choose the frame based on Source Timecode, In Point, Out Point, Sequence Timecode, or Playhead position.

Step 4: Finally, specify “Hold Filters” and click OK.

Effect settings use the values at the holding frame to prevent keyframed effect settings (if any are present) from animating during the clip’s duration.

Hold filters

04Kapwing

Step 1: Upload and edit your video with Kapwing.

Choose to “Get Started,” upload a file from your device, or paste a video link from a third-party site like YouTube, Vimeo, or TikTok. In any case, you’ll be whisked away to your very own video editing studio.

Upload and edit

Step 2: Give your video a freeze-frame effect.

Select the “Timing” tab in the right navigation bar and click “Freeze Frame” after uploading your video to Kapwing.

In Kapwing, you may add a freeze-frame to a video.

As you can see, clicking “Freeze Frame” instantly creates an image layer for the frame your timeline slider was on. Click on the image layer and choose from the “Duration” dropdown option under the “Edit” tab in the right navigation bar to change the length of the freeze-frame. Alternatively, you may drag the image layer onto your timeline by clicking and dragging it.

That’s all there is to it!

Upload and edit

05Animotica

Step 1: Creating a New Project

To begin, open your video editor and select Create a New Project. Choose Empty Project, give your project a name, and click the Create a New Project button.

Create new project

Step 2: Selecting the Video to Freeze

Select Add Video/Photo Clips from the drop-down menu.

You can add video clips to Animotica by navigating to where you saved your video clip, selecting it, and opening it. You’ll now return to the project window, where your video will display. You can enable a wide range of enhancing options by tapping on the video clip with your mouse.

Select a Video to Freeze

Step 3: The Freeze Effect

To activate your options, tap on the video clip. You must now decide which segment of the video you want to freeze. To make things easy for you, press the play and pause buttons when you reach the part you want to freeze.

Take a picture of the video by dragging your pointer down to the camera icon and pressing it to take a photo while keeping the clip paused, where you want it to be frozen. When you do that, a menu of three options will appear; select Take Snapshots and Insert in Current Position. This choice will split the movie in half and insert the scene you just recorded in the middle, resulting in a freeze.

Freeze Effect

Part 2 SUPER COOL Freeze-frame Effect with Filmora 11

With no prior experience in video editing, you may get started right away.

Filmora 11 is a scalable experience built for new and seasoned content creators who want freeze-frame editing. You may start cutting and editing your videos like an expert, even if you’re a beginner, and access anything you need from the toolbar once the software launches on your computer, including media, audio, titles, effects, split-screen formatting, elements, and transitions.

Hundreds of extra alternatives are available for each of these elements, which you can drag and drop over your chosen film. You can also use the scissors symbol to cut the movie by pausing on a specific frame within your shot and clicking it. Filmora 11 also comes with pre-set aspect ratios and resolutions for your chosen media to get started right away.

Ending Thoughts

This article provided users with a guide to using Mac and Windows video editor freeze-frame for your video effects. Aside from the editor listed here, Movavi video editor freeze-frame and other editors are available on the Internet.

However, the ones listed in this blog are our top picks for the best you can use. In addition, Filmora is the best freeze-frame effect editor with a lot of effects you can use in your video editing

How to Use LUTs in Adobe Premiere Pro

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Do you wonder how some pictures or videos look so stunning? As you keep reading you will discover the secrets of achieving similar quality for your content. You need a video or photo-editing software such as Adobe Premiere Pro and LUTS. Premier Pro luts are file types that you use to make color corrections to your content. They are available in different formats, each with varying capabilities. Below is everything you need to improve your editing skills using Adobe’s software and premiere luts.

how to use luts in adobe primere pro

In this article

01 How does Premiere Pro Classify LUTS?

02 How to use Luts in Adobe Premiere Pro?

03 How to save and export your LUTS?

How does Premiere Pro Classify LUTS?

A premiere pro lut can fall into two categories depending on its core function. These are:

• Looks

These are premiere luts you use to make changes to your video or photo’s appearance and color scheme. They are available as presets under the Lumetri Color Panel and offer quick fixes to your content.

• Input Lut

You use these premiere pro luts to interpret log footage. Additionally, they are the first step of your color correcting process and work best on DSLR footage. However, keep reading to discover how to use luts in Adobe Premiere Pro.

How to use Luts in Adobe Premiere Pro?

Now that you are aware of how the program classifies the Luts, here is how you can correct your footage.

1. Get the latest version of the program

You can purchase and download the program from your region’s Adobe Website. The program is available for both macOS and Windows. However, it is quite heavy on the system. According to reports, the below requirements are sufficient.

  • You need a processer with 8 cores and clock speeds upwards of 3.2GHz.
  • 16 GB of Ram is ideal for macOS. However, you do require upwards of 32GB if you are running Windows.
  • Graphics cards from Nvidia and AMD are best if you also want to improve the program’s performance. You request one that can handle the Adobe Premiere Pro from your supplier.
  • Furthermore, invest in a high-capacity storage device to save your projects since some outputs can be very large after color correction. The program allows you to render 4K files which are the largest.
  • Finally, the above requirements are sufficient to run the following versions OF Adobe Premiere Pro:
    i. Adobe Premiere Pro 22.2
    ii. Adobe Premiere Pro 22.1.2
    iii. Adobe Premiere Pro 22.1.1
    iv. Adobe Premiere Pro 22.0

2. Select the video you want and put it on the timeline

use luts in adobe primere pro

3. Premiere luts are accessible from two sections of the program

Input luts are available under the Basic Correction tab from the Lumetri Panel as above.

Alternatively, you can get them by accessing the Basic Correction tab from the Lumetri Section of the Effects Control Panel.

4. Then, open the Input LUT dropdown menu and choose the premiere lut you want

Adobe Premiere Pro has preset input LUTs. However, you can also add your own by clicking browse. Doing so opens your computer’s File Explorer and you can locate your custom premiere luts. The software applies the premiere lut, after which you can use the tools to make adjustments.

Additionally, Adobe Premiere Pro allows you to install custom LUT files to use. Below is the process for macOS users.

  1. Create these target directories in your Adobe Premiere Installation files. • For shared devices
    /Library/Application Support/Adobe/Common/LUTs/Creative
    /Library/Application Support/Adobe/Common/LUTs/Technical
    • You need to create these files if you have administrator access.
    /Users//Library/Application Support/Adobe/Common/LUTs/Creative
    /Users//Library/Application Support/Adobe/Common/LUTs/Technical
  2. Copy your custom LUT files to each of the folders.
  3. These will be available in your Lumetri Panel next time you launch Adobe Premiere Pro.

The process is the same for Windows Users. However, the target directories are different.

  • For shared devices:
    C:\ Program Files\ Adobe\Common\LUTs\Creative
    C:\ Program Files\ Adobe\Common\LUTs\Creative
  • You need to create these files if you have administrator access.
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Creative
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Technical

Adobe Premiere Pro accepts .look and .cube file types, allowing you more creative freedom. Additionally, you can save and export any custom premiere luts to use in other projects. The next section offers a step-by-step guide on how to do that.

Finally, Looks allow you to make quick adjustments to your videos using the presets available on the Lumetri Panel. You can access these from the Effects Panel. Furthermore, it also allows you to preview the result. The intensity of the look can vary depending on where the slider is on the effects panel.

How to save and export your LUTS?

Most filmmakers prefer to save their premier luts for later use. Here is how to do it:

  1. Follow the above process through to step 5.
  2. Once you finish your editing, click on the Lumetri Pop Up menu and choose Save Preset.
  3. Fill the respective fields with your custom information and click OK. The program will then save the clip to the location you specify.
  4. You can save custom luts in the following ways:
    Scale only applies the new lut to the video. As such, all other luts you use are deleted. Therefore, if your video is one hour, your custom settings will run through the clip’s entire length.
    Anchor To In Point only saves the section of the clip where your custom settings are active. Additionally, the software will add all pre-existing luts to the section without scaling.
  5. Additionally, you can repeat the process and export your LUTs in the following formats:
    .look exports the LUT as an Adobe Premiere Pro file to a location on your device.
    .cube saves the Lumetri preset you can use on other color grading software. For example, you can use your .cube custom lut with Filmora.

export luts in adobe primere pro

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Finally, the above procedures only apply to certain versions of Adobe Premiere Pro. They may differ across devices. This is because Adobe releases new updates regularly to fix bugs and offer new functionality. So, keep checking regularly for any changes.

Conclusion

Adobe Premiere Pro offers you fun luts to enhance the quality of your video. Additionally, the option to render videos in 4K quality allows you to output creations of the highest quality. Additionally, the option to save and export your LUTS to use with other programs like Filmora, means there is no limit to what you can create. Here is a link to some LUTs you can try on your next edit.

Try It Free Try It Free

Do you wonder how some pictures or videos look so stunning? As you keep reading you will discover the secrets of achieving similar quality for your content. You need a video or photo-editing software such as Adobe Premiere Pro and LUTS. Premier Pro luts are file types that you use to make color corrections to your content. They are available in different formats, each with varying capabilities. Below is everything you need to improve your editing skills using Adobe’s software and premiere luts.

how to use luts in adobe primere pro

In this article

01 How does Premiere Pro Classify LUTS?

02 How to use Luts in Adobe Premiere Pro?

03 How to save and export your LUTS?

How does Premiere Pro Classify LUTS?

A premiere pro lut can fall into two categories depending on its core function. These are:

• Looks

These are premiere luts you use to make changes to your video or photo’s appearance and color scheme. They are available as presets under the Lumetri Color Panel and offer quick fixes to your content.

• Input Lut

You use these premiere pro luts to interpret log footage. Additionally, they are the first step of your color correcting process and work best on DSLR footage. However, keep reading to discover how to use luts in Adobe Premiere Pro.

How to use Luts in Adobe Premiere Pro?

Now that you are aware of how the program classifies the Luts, here is how you can correct your footage.

1. Get the latest version of the program

You can purchase and download the program from your region’s Adobe Website. The program is available for both macOS and Windows. However, it is quite heavy on the system. According to reports, the below requirements are sufficient.

  • You need a processer with 8 cores and clock speeds upwards of 3.2GHz.
  • 16 GB of Ram is ideal for macOS. However, you do require upwards of 32GB if you are running Windows.
  • Graphics cards from Nvidia and AMD are best if you also want to improve the program’s performance. You request one that can handle the Adobe Premiere Pro from your supplier.
  • Furthermore, invest in a high-capacity storage device to save your projects since some outputs can be very large after color correction. The program allows you to render 4K files which are the largest.
  • Finally, the above requirements are sufficient to run the following versions OF Adobe Premiere Pro:
    i. Adobe Premiere Pro 22.2
    ii. Adobe Premiere Pro 22.1.2
    iii. Adobe Premiere Pro 22.1.1
    iv. Adobe Premiere Pro 22.0

2. Select the video you want and put it on the timeline

use luts in adobe primere pro

3. Premiere luts are accessible from two sections of the program

Input luts are available under the Basic Correction tab from the Lumetri Panel as above.

Alternatively, you can get them by accessing the Basic Correction tab from the Lumetri Section of the Effects Control Panel.

4. Then, open the Input LUT dropdown menu and choose the premiere lut you want

Adobe Premiere Pro has preset input LUTs. However, you can also add your own by clicking browse. Doing so opens your computer’s File Explorer and you can locate your custom premiere luts. The software applies the premiere lut, after which you can use the tools to make adjustments.

Additionally, Adobe Premiere Pro allows you to install custom LUT files to use. Below is the process for macOS users.

  1. Create these target directories in your Adobe Premiere Installation files. • For shared devices
    /Library/Application Support/Adobe/Common/LUTs/Creative
    /Library/Application Support/Adobe/Common/LUTs/Technical
    • You need to create these files if you have administrator access.
    /Users//Library/Application Support/Adobe/Common/LUTs/Creative
    /Users//Library/Application Support/Adobe/Common/LUTs/Technical
  2. Copy your custom LUT files to each of the folders.
  3. These will be available in your Lumetri Panel next time you launch Adobe Premiere Pro.

The process is the same for Windows Users. However, the target directories are different.

  • For shared devices:
    C:\ Program Files\ Adobe\Common\LUTs\Creative
    C:\ Program Files\ Adobe\Common\LUTs\Creative
  • You need to create these files if you have administrator access.
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Creative
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Technical

Adobe Premiere Pro accepts .look and .cube file types, allowing you more creative freedom. Additionally, you can save and export any custom premiere luts to use in other projects. The next section offers a step-by-step guide on how to do that.

Finally, Looks allow you to make quick adjustments to your videos using the presets available on the Lumetri Panel. You can access these from the Effects Panel. Furthermore, it also allows you to preview the result. The intensity of the look can vary depending on where the slider is on the effects panel.

How to save and export your LUTS?

Most filmmakers prefer to save their premier luts for later use. Here is how to do it:

  1. Follow the above process through to step 5.
  2. Once you finish your editing, click on the Lumetri Pop Up menu and choose Save Preset.
  3. Fill the respective fields with your custom information and click OK. The program will then save the clip to the location you specify.
  4. You can save custom luts in the following ways:
    Scale only applies the new lut to the video. As such, all other luts you use are deleted. Therefore, if your video is one hour, your custom settings will run through the clip’s entire length.
    Anchor To In Point only saves the section of the clip where your custom settings are active. Additionally, the software will add all pre-existing luts to the section without scaling.
  5. Additionally, you can repeat the process and export your LUTs in the following formats:
    .look exports the LUT as an Adobe Premiere Pro file to a location on your device.
    .cube saves the Lumetri preset you can use on other color grading software. For example, you can use your .cube custom lut with Filmora.

export luts in adobe primere pro

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Finally, the above procedures only apply to certain versions of Adobe Premiere Pro. They may differ across devices. This is because Adobe releases new updates regularly to fix bugs and offer new functionality. So, keep checking regularly for any changes.

Conclusion

Adobe Premiere Pro offers you fun luts to enhance the quality of your video. Additionally, the option to render videos in 4K quality allows you to output creations of the highest quality. Additionally, the option to save and export your LUTS to use with other programs like Filmora, means there is no limit to what you can create. Here is a link to some LUTs you can try on your next edit.

Try It Free Try It Free

Do you wonder how some pictures or videos look so stunning? As you keep reading you will discover the secrets of achieving similar quality for your content. You need a video or photo-editing software such as Adobe Premiere Pro and LUTS. Premier Pro luts are file types that you use to make color corrections to your content. They are available in different formats, each with varying capabilities. Below is everything you need to improve your editing skills using Adobe’s software and premiere luts.

how to use luts in adobe primere pro

In this article

01 How does Premiere Pro Classify LUTS?

02 How to use Luts in Adobe Premiere Pro?

03 How to save and export your LUTS?

How does Premiere Pro Classify LUTS?

A premiere pro lut can fall into two categories depending on its core function. These are:

• Looks

These are premiere luts you use to make changes to your video or photo’s appearance and color scheme. They are available as presets under the Lumetri Color Panel and offer quick fixes to your content.

• Input Lut

You use these premiere pro luts to interpret log footage. Additionally, they are the first step of your color correcting process and work best on DSLR footage. However, keep reading to discover how to use luts in Adobe Premiere Pro.

How to use Luts in Adobe Premiere Pro?

Now that you are aware of how the program classifies the Luts, here is how you can correct your footage.

1. Get the latest version of the program

You can purchase and download the program from your region’s Adobe Website. The program is available for both macOS and Windows. However, it is quite heavy on the system. According to reports, the below requirements are sufficient.

  • You need a processer with 8 cores and clock speeds upwards of 3.2GHz.
  • 16 GB of Ram is ideal for macOS. However, you do require upwards of 32GB if you are running Windows.
  • Graphics cards from Nvidia and AMD are best if you also want to improve the program’s performance. You request one that can handle the Adobe Premiere Pro from your supplier.
  • Furthermore, invest in a high-capacity storage device to save your projects since some outputs can be very large after color correction. The program allows you to render 4K files which are the largest.
  • Finally, the above requirements are sufficient to run the following versions OF Adobe Premiere Pro:
    i. Adobe Premiere Pro 22.2
    ii. Adobe Premiere Pro 22.1.2
    iii. Adobe Premiere Pro 22.1.1
    iv. Adobe Premiere Pro 22.0

2. Select the video you want and put it on the timeline

use luts in adobe primere pro

3. Premiere luts are accessible from two sections of the program

Input luts are available under the Basic Correction tab from the Lumetri Panel as above.

Alternatively, you can get them by accessing the Basic Correction tab from the Lumetri Section of the Effects Control Panel.

4. Then, open the Input LUT dropdown menu and choose the premiere lut you want

Adobe Premiere Pro has preset input LUTs. However, you can also add your own by clicking browse. Doing so opens your computer’s File Explorer and you can locate your custom premiere luts. The software applies the premiere lut, after which you can use the tools to make adjustments.

Additionally, Adobe Premiere Pro allows you to install custom LUT files to use. Below is the process for macOS users.

  1. Create these target directories in your Adobe Premiere Installation files. • For shared devices
    /Library/Application Support/Adobe/Common/LUTs/Creative
    /Library/Application Support/Adobe/Common/LUTs/Technical
    • You need to create these files if you have administrator access.
    /Users//Library/Application Support/Adobe/Common/LUTs/Creative
    /Users//Library/Application Support/Adobe/Common/LUTs/Technical
  2. Copy your custom LUT files to each of the folders.
  3. These will be available in your Lumetri Panel next time you launch Adobe Premiere Pro.

The process is the same for Windows Users. However, the target directories are different.

  • For shared devices:
    C:\ Program Files\ Adobe\Common\LUTs\Creative
    C:\ Program Files\ Adobe\Common\LUTs\Creative
  • You need to create these files if you have administrator access.
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Creative
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Technical

Adobe Premiere Pro accepts .look and .cube file types, allowing you more creative freedom. Additionally, you can save and export any custom premiere luts to use in other projects. The next section offers a step-by-step guide on how to do that.

Finally, Looks allow you to make quick adjustments to your videos using the presets available on the Lumetri Panel. You can access these from the Effects Panel. Furthermore, it also allows you to preview the result. The intensity of the look can vary depending on where the slider is on the effects panel.

How to save and export your LUTS?

Most filmmakers prefer to save their premier luts for later use. Here is how to do it:

  1. Follow the above process through to step 5.
  2. Once you finish your editing, click on the Lumetri Pop Up menu and choose Save Preset.
  3. Fill the respective fields with your custom information and click OK. The program will then save the clip to the location you specify.
  4. You can save custom luts in the following ways:
    Scale only applies the new lut to the video. As such, all other luts you use are deleted. Therefore, if your video is one hour, your custom settings will run through the clip’s entire length.
    Anchor To In Point only saves the section of the clip where your custom settings are active. Additionally, the software will add all pre-existing luts to the section without scaling.
  5. Additionally, you can repeat the process and export your LUTs in the following formats:
    .look exports the LUT as an Adobe Premiere Pro file to a location on your device.
    .cube saves the Lumetri preset you can use on other color grading software. For example, you can use your .cube custom lut with Filmora.

export luts in adobe primere pro

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Finally, the above procedures only apply to certain versions of Adobe Premiere Pro. They may differ across devices. This is because Adobe releases new updates regularly to fix bugs and offer new functionality. So, keep checking regularly for any changes.

Conclusion

Adobe Premiere Pro offers you fun luts to enhance the quality of your video. Additionally, the option to render videos in 4K quality allows you to output creations of the highest quality. Additionally, the option to save and export your LUTS to use with other programs like Filmora, means there is no limit to what you can create. Here is a link to some LUTs you can try on your next edit.

Try It Free Try It Free

Do you wonder how some pictures or videos look so stunning? As you keep reading you will discover the secrets of achieving similar quality for your content. You need a video or photo-editing software such as Adobe Premiere Pro and LUTS. Premier Pro luts are file types that you use to make color corrections to your content. They are available in different formats, each with varying capabilities. Below is everything you need to improve your editing skills using Adobe’s software and premiere luts.

how to use luts in adobe primere pro

In this article

01 How does Premiere Pro Classify LUTS?

02 How to use Luts in Adobe Premiere Pro?

03 How to save and export your LUTS?

How does Premiere Pro Classify LUTS?

A premiere pro lut can fall into two categories depending on its core function. These are:

• Looks

These are premiere luts you use to make changes to your video or photo’s appearance and color scheme. They are available as presets under the Lumetri Color Panel and offer quick fixes to your content.

• Input Lut

You use these premiere pro luts to interpret log footage. Additionally, they are the first step of your color correcting process and work best on DSLR footage. However, keep reading to discover how to use luts in Adobe Premiere Pro.

How to use Luts in Adobe Premiere Pro?

Now that you are aware of how the program classifies the Luts, here is how you can correct your footage.

1. Get the latest version of the program

You can purchase and download the program from your region’s Adobe Website. The program is available for both macOS and Windows. However, it is quite heavy on the system. According to reports, the below requirements are sufficient.

  • You need a processer with 8 cores and clock speeds upwards of 3.2GHz.
  • 16 GB of Ram is ideal for macOS. However, you do require upwards of 32GB if you are running Windows.
  • Graphics cards from Nvidia and AMD are best if you also want to improve the program’s performance. You request one that can handle the Adobe Premiere Pro from your supplier.
  • Furthermore, invest in a high-capacity storage device to save your projects since some outputs can be very large after color correction. The program allows you to render 4K files which are the largest.
  • Finally, the above requirements are sufficient to run the following versions OF Adobe Premiere Pro:
    i. Adobe Premiere Pro 22.2
    ii. Adobe Premiere Pro 22.1.2
    iii. Adobe Premiere Pro 22.1.1
    iv. Adobe Premiere Pro 22.0

2. Select the video you want and put it on the timeline

use luts in adobe primere pro

3. Premiere luts are accessible from two sections of the program

Input luts are available under the Basic Correction tab from the Lumetri Panel as above.

Alternatively, you can get them by accessing the Basic Correction tab from the Lumetri Section of the Effects Control Panel.

4. Then, open the Input LUT dropdown menu and choose the premiere lut you want

Adobe Premiere Pro has preset input LUTs. However, you can also add your own by clicking browse. Doing so opens your computer’s File Explorer and you can locate your custom premiere luts. The software applies the premiere lut, after which you can use the tools to make adjustments.

Additionally, Adobe Premiere Pro allows you to install custom LUT files to use. Below is the process for macOS users.

  1. Create these target directories in your Adobe Premiere Installation files. • For shared devices
    /Library/Application Support/Adobe/Common/LUTs/Creative
    /Library/Application Support/Adobe/Common/LUTs/Technical
    • You need to create these files if you have administrator access.
    /Users//Library/Application Support/Adobe/Common/LUTs/Creative
    /Users//Library/Application Support/Adobe/Common/LUTs/Technical
  2. Copy your custom LUT files to each of the folders.
  3. These will be available in your Lumetri Panel next time you launch Adobe Premiere Pro.

The process is the same for Windows Users. However, the target directories are different.

  • For shared devices:
    C:\ Program Files\ Adobe\Common\LUTs\Creative
    C:\ Program Files\ Adobe\Common\LUTs\Creative
  • You need to create these files if you have administrator access.
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Creative
    C:\Users\yourusername\AppData\Roaming\Adobe\Common\LUTs\Technical

Adobe Premiere Pro accepts .look and .cube file types, allowing you more creative freedom. Additionally, you can save and export any custom premiere luts to use in other projects. The next section offers a step-by-step guide on how to do that.

Finally, Looks allow you to make quick adjustments to your videos using the presets available on the Lumetri Panel. You can access these from the Effects Panel. Furthermore, it also allows you to preview the result. The intensity of the look can vary depending on where the slider is on the effects panel.

How to save and export your LUTS?

Most filmmakers prefer to save their premier luts for later use. Here is how to do it:

  1. Follow the above process through to step 5.
  2. Once you finish your editing, click on the Lumetri Pop Up menu and choose Save Preset.
  3. Fill the respective fields with your custom information and click OK. The program will then save the clip to the location you specify.
  4. You can save custom luts in the following ways:
    Scale only applies the new lut to the video. As such, all other luts you use are deleted. Therefore, if your video is one hour, your custom settings will run through the clip’s entire length.
    Anchor To In Point only saves the section of the clip where your custom settings are active. Additionally, the software will add all pre-existing luts to the section without scaling.
  5. Additionally, you can repeat the process and export your LUTs in the following formats:
    .look exports the LUT as an Adobe Premiere Pro file to a location on your device.
    .cube saves the Lumetri preset you can use on other color grading software. For example, you can use your .cube custom lut with Filmora.

export luts in adobe primere pro

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Finally, the above procedures only apply to certain versions of Adobe Premiere Pro. They may differ across devices. This is because Adobe releases new updates regularly to fix bugs and offer new functionality. So, keep checking regularly for any changes.

Conclusion

Adobe Premiere Pro offers you fun luts to enhance the quality of your video. Additionally, the option to render videos in 4K quality allows you to output creations of the highest quality. Additionally, the option to save and export your LUTS to use with other programs like Filmora, means there is no limit to what you can create. Here is a link to some LUTs you can try on your next edit.

A Complete Guide to the Best Brand Story Videos |2023|

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

best brand story videos 1

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

  1. Spotify - All Ears On You
  2. Airbnb - The Story of a Symbol of Belonging
  3. Apple - Chase
  4. Nike - Most Powerful Brand Story Videos
  5. Bells - Reader
  6. Dove - You’re More Beautiful Than You Think
  7. El Gordo - The Spanish Christmas Lottery Ad 2021

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

  • Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
  • Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
  • Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

  • Leveraging the mentions on social media platforms
  • Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

  • Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
  • It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
  • Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

  • They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
  • They sell brand stories more than their products, which has always been their primary marketing strategy.
  • Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
  • Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

  • Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
  • The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
  • Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
  • To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

best brand story videos 2

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

  • Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
  • Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
  • Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
  • Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
  • Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

  • Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
  • Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
  • Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

  • Leveraging the mentions on social media platforms
  • Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

  • Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
  • It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
  • Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

  • They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
  • They sell brand stories more than their products, which has always been their primary marketing strategy.
  • Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
  • Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

  • Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
  • The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
  • Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
  • To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

best brand story videos 2

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

  • Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
  • Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
  • Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
  • Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
  • Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Also read:

  • Title: New How to Add Video Transitions in Videos for 2024
  • Author: Chloe
  • Created at : 2024-04-24 07:08:30
  • Updated at : 2024-04-25 07:08:30
  • Link: https://ai-editing-video.techidaily.com/new-how-to-add-video-transitions-in-videos-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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New How to Add Video Transitions in Videos for 2024