How to Create Chroma Key Written Text Effects in Filmora

Did you know it only takes a few clicks to key out the color in Filmora? It means that you can add green screen effects to many other objects. This article will show a cool chroma key effect you can try using written text.

Part 1. What Is Chroma Key Text Effect?

Composing of the chroma key effect is widely used in the gaming and newscasting industries. In this technique, you can make layering images and videos for the text together based on color hues.

Video editors can eliminate the basis from a picture by automatically choosing a certain hue in post-production. An interactive animation results by adding different color schemes; it’s an easy way to make 3D motion videos.

To make the effects on text, we have to film the subject writing on white paper. For this, follow the below instructions:

Part 2. Filming Tips for Written Texts

To write a key text before adding the chroma effect, we have to film the writing process to understand your next project better. You can create your own by following these tips. We are just concluding a single example here.

Tip 1. A Pen and a White Paper

We need blank white paper with no boundaries and lines for writing a text. Because the chroma effect will embellish the other lines if present on paper. Make sure to choose a prominent color for writing a text.

We are using a purple color pen here for writing an essential text to make it more prominent, as shown below:

It all depends upon the contrast, and you can choose another color too but ensure that it’s more apparent during filming.

Tip 2. Different Color Paper

There are many chances that you don’t have only white paper in your studio, or your requirement is not going with a blank white sheet. Then you don’t need to worry because you can use different color papers too.

But always try to use clearer paper and a prominent pen or highlighter. See the below example of a different color paper with a different highlighter.

Note: Ensure that the colored pens have good contrast with colored paper. Don’t use dull color pens with bright color paper.

Tip 3. Camera Angles

While filming a writing process for a video, you have to take care of the alignment of the camera. First, ensure the camera is at a suitable angle so it will not block the writing letters from the left side.

Sometimes, the writer’s hand blocks the letters on the left side during writing. Take note of this tip during filming a professional video, as shown below.

After checking the alignment of the camera, it’s time to look at what size we have to use for writing!

Tip 4. Larger Size of Letters

As we already said about the prominence of written text, we have to follow one more instruction related to the structure of the letters. Use the larger size and bold words when writing from a highlighter.

It is because the effect we insert during editing will be more standing and give a professional look to the video.

Note: You can create more shots till you get the right angle for a final video. Just focus on the camera alignment and highlighted words, then it will be all set.

After filming all the clips, you must edit those shots on the Filmora to get the chroma effect. Scroll more to get the step-by-step process!

Part 3. Editing the Chroma Key Text With Filmora

We need software that will give great setting choices and stock videos for a more professional look. For this, Wondershare Filmora will work more than a robot and give high-resolution results. To do the editing process on Filmora, follow the steps below and enjoy yourself with your followers.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora

Launch Wondershare Filmora on your PC or Mac after downloading.

Note: If you want to enjoy its unlimited effect, you get its premium version quickly.

Step2 Import the clips to the Filmora

First, import the best footage into the filmora which you have shot. Ensure that the clip should have the best recording angle and that every word will be prominent on the page.

For this, click on Import Media and choose from the PC library what you want to edit.

Step3 Drag the clip to the timeline

Drag and drop the clip into the timeline from the import section. If you have more clips, choose first according to your script.

Add the text-written clip into the second video track because we have to insert the background into the first video track later.

After inserting the clip into the timeline, it’s time to edit it. For this, keep following the below-mentioned steps!

Step4 Chroma key settings

To edit the chroma key, you need to open the settings. For this, follow the below instructions:

• First, double-click on the clip in the timeline of the Filmora.
• Then, the setting section of the video will pop up at the top left side.
• Mark the tick in front of the Chroma Key section, and it will show the list of different features as shown below.

Step5 Color key out

To key out the specific color for changing its background, you have to perform the following actions:

• First, find the Select color option in the settings of the clip.
• Then click on the color dropper in front of the color tab.
• After that, pick the color dropper and move it on the video to select the color from the text.

Note: Ensure to select the color from the middle of the text for better key-out accuracy.

You have to adjust the size and thickness after selecting the key-out. For this, follow the next step!

Step6 Adjust the settings

To adjust the Chroma Key’s settings, set the offset, tolerance, edge thickness, and edge feather. Increase or decrease according to your range and that suits you the best.

Then click on Alpha Channel to mark the tick in front of the option. It is due to that chroma key effects will be more clearly shown.

Now, it’s time to set the background after fixing all the settings of the chroma key effect. To perform this, scroll more to get to the next step.

Step7 Import background clips

You have to add an excellent motion background in the handwritten text video. For this, you must first import the background clip into the filmora. Then, click on Import Media and choose what you want from your PC.

Step8 Add a background clip to the timeline

After importing the background clip, now drag and drop the clip into the timeline. Finally, add the background clip to the first video track at the bottom.

Step9 Turn off the alpha channel

The last step is merging the background clip with the first clip. For this, follow the below guidelines:

• First, double-click on the handwritten text video.
• It will show the settings section at the top left corner.
• Find the chroma key section and turn Alpha Channel

Final Results

You have all done with the steps and got such a fascinating result. Following the above tricks, you can easily make your vlogs and daily videos more professional and creative. Make sure to add a great and colorful background clip.

You can also use any other motion video of scenes rather than colorful videos to give a striking look.

Conclusion

Create more attractive looks and share them with your subscribers. Mainly, vloggers can attract many viewers by making the introductory part with this effect. Then, choose hundreds of other videos from the stock media and create different looks daily.

See how you can get editing tricks on Wondershare Filmora and use them in a few clicks to get an attractive look!

Tip 3. Camera Angles

While filming a writing process for a video, you have to take care of the alignment of the camera. First, ensure the camera is at a suitable angle so it will not block the writing letters from the left side.

Sometimes, the writer’s hand blocks the letters on the left side during writing. Take note of this tip during filming a professional video, as shown below.

After checking the alignment of the camera, it’s time to look at what size we have to use for writing!

Tip 4. Larger Size of Letters

As we already said about the prominence of written text, we have to follow one more instruction related to the structure of the letters. Use the larger size and bold words when writing from a highlighter.

It is because the effect we insert during editing will be more standing and give a professional look to the video.

Note: You can create more shots till you get the right angle for a final video. Just focus on the camera alignment and highlighted words, then it will be all set.

After filming all the clips, you must edit those shots on the Filmora to get the chroma effect. Scroll more to get the step-by-step process!

Part 3. Editing the Chroma Key Text With Filmora

We need software that will give great setting choices and stock videos for a more professional look. For this, Wondershare Filmora will work more than a robot and give high-resolution results. To do the editing process on Filmora, follow the steps below and enjoy yourself with your followers.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora

Launch Wondershare Filmora on your PC or Mac after downloading.

Note: If you want to enjoy its unlimited effect, you get its premium version quickly.

Step2 Import the clips to the Filmora

First, import the best footage into the filmora which you have shot. Ensure that the clip should have the best recording angle and that every word will be prominent on the page.

For this, click on Import Media and choose from the PC library what you want to edit.

Step3 Drag the clip to the timeline

Drag and drop the clip into the timeline from the import section. If you have more clips, choose first according to your script.

Add the text-written clip into the second video track because we have to insert the background into the first video track later.

After inserting the clip into the timeline, it’s time to edit it. For this, keep following the below-mentioned steps!

Step4 Chroma key settings

To edit the chroma key, you need to open the settings. For this, follow the below instructions:

• First, double-click on the clip in the timeline of the Filmora.
• Then, the setting section of the video will pop up at the top left side.
• Mark the tick in front of the Chroma Key section, and it will show the list of different features as shown below.

Step5 Color key out

To key out the specific color for changing its background, you have to perform the following actions:

• First, find the Select color option in the settings of the clip.
• Then click on the color dropper in front of the color tab.
• After that, pick the color dropper and move it on the video to select the color from the text.

Note: Ensure to select the color from the middle of the text for better key-out accuracy.

You have to adjust the size and thickness after selecting the key-out. For this, follow the next step!

Step6 Adjust the settings

To adjust the Chroma Key’s settings, set the offset, tolerance, edge thickness, and edge feather. Increase or decrease according to your range and that suits you the best.

Then click on Alpha Channel to mark the tick in front of the option. It is due to that chroma key effects will be more clearly shown.

Now, it’s time to set the background after fixing all the settings of the chroma key effect. To perform this, scroll more to get to the next step.

Step7 Import background clips

You have to add an excellent motion background in the handwritten text video. For this, you must first import the background clip into the filmora. Then, click on Import Media and choose what you want from your PC.

Step8 Add a background clip to the timeline

After importing the background clip, now drag and drop the clip into the timeline. Finally, add the background clip to the first video track at the bottom.

Step9 Turn off the alpha channel

The last step is merging the background clip with the first clip. For this, follow the below guidelines:

• First, double-click on the handwritten text video.
• It will show the settings section at the top left corner.
• Find the chroma key section and turn Alpha Channel

Final Results

You have all done with the steps and got such a fascinating result. Following the above tricks, you can easily make your vlogs and daily videos more professional and creative. Make sure to add a great and colorful background clip.

You can also use any other motion video of scenes rather than colorful videos to give a striking look.

Conclusion

Create more attractive looks and share them with your subscribers. Mainly, vloggers can attract many viewers by making the introductory part with this effect. Then, choose hundreds of other videos from the stock media and create different looks daily.

See how you can get editing tricks on Wondershare Filmora and use them in a few clicks to get an attractive look!

What’s an AV1 Format and How Does It Impact Your Life?

Have you heard about the AV1 format video? This format is a new compression standard that promises to improve video quality while reducing file size. If you frequently stream video, the AV1 files could make an impact on your life, and we are just beginning to see its potential. Let’s take a further look at what AV1 is and what you need to know about this new video codec.

Part 1: Where does it come from?

AV1 (AOMedia Video 1) is a new video compression format that is being developed by the Alliance for Open Media (AOMedia). AOMedia is a consortium of major tech companies including Google, Microsoft, Netflix, and Amazon. The AV1 codec is an improvement on VP9 in several ways, most notably in its ability to compress video more efficiently.

Although the AV1 codec is still in the early stages of development, it is already being adopted by some major tech companies. Netflix has announced that it will start using AV1 for its streaming service, and Google has said that AV1 will be the default codec for YouTube.

How can streaming platforms and users benefit from a new codec?

The importance of codecs

A codec is a device that encodes and decodes digital audio signals. Without a codec, your audio would sound garbled and distorted. There are two metrics to take into account to judge the performance of video codecs: quality and bitrate.

The benefits of the new codec

Two of the most popular video formats, provide high-quality video at a relatively low bit rate.

The new AV1 codec offers several benefits for streaming platforms and their users. Take a look at a few of them:

1. Lower bitrate
2. Reduced costs for encoding

For streaming platforms, AV1 could lead to reducing costs for encoding as well as increasing quality and compatibility. For users, AV1 could improve streaming quality, especially on mobile devices.

1. Smaller size with better quality

AV1 files will take up less space on your hard drive or be smaller in file size when streamed online. Since AV1 can compress video files to a much smaller size without sacrificing quality, users will be able to save data when streaming video on their devices!

1. More efficient

AV1 will use less processing power to decode a video compared to other video codecs. As a result, the streaming platforms can save on bandwidth costs, which can be passed on to users in the form of lower subscription prices eventually.

1. Royalty-free

The ultimate goal of AOMedia is to develop an open and royalty-free video codec that can be used by anyone. So, you will have better video quality, lower bandwidth costs, and faster loading times.

AV1 is just one of the many new technologies that are revolutionizing online media delivery. With its superior quality and efficiency, AV1 is poised to become the standard codec for online video in the years to come where everyone can access more affordable and high-quality videos.

Part 2: What are the Trends of Codec War AV1?

As we have already discussed, AV1 is a newer codec that promises better compression. This video format has already been widely used and gaining traction in the streaming industry. It is being used more for live broadcasts and other time-sensitive applications.

Who will prevail?

Since both codecs have their pros and cons, it’s unclear which one will ultimately prevail. However, as the world moves towards more open standards for video codecs, there is growing concern that AV1 codec will be used to monopolize the market. While AV1 is free to use, it is encumbered by patents held by members of the Alliance for Open Media (AOMedia), which includes companies like Google, Microsoft, and Apple.

How would AV1 monopolize the market?

The EU Commissions’ questionnaire, as reported by Reuters , unveiled that the alliance and its members had been requiring companies to cross-license their patents for no charge to receive the AV1 format. These companies had no affiliation with AOM when AV1 was originally devised. This was a non-negotiable requisite for companies who owned patents that were necessary to contribute to the AV1 standard’s technical specifications.

As a result, this action is concerned to hinder innovation and thus prevents the new entities feasible to flourish. Therefore, there is a growing movement to antitrust AV1 which has been investigated by the European Commission.

What happened after the AV1 Antitrust Investigation

The European Commission is looking into whether this licensing scheme violates antitrust law and whether the companies involved are colluding to keep AV1 closed off to competitors. The investigation is in its early stages, and no formal charges have been filed against Google at this time.

However, if the Commission finds that Google has indeed abused its market position, it could order Google to make changes to AV1 or face steep fines. Although the fines have yet to be determined, each company involved could ultimately pay up to 10% of their global turnover.

Nonetheless, this issue has shed light on the competitive landscape of the codec market. Well, although the outcome of the antitrust investigation is still uncertain, it is clear that it has the potential to shake up the codec market.

Part 3: What Should You Expect in the Future?

H.266 codec

H.266 is the next-generation video codec that is being developed to improve upon the current standard and the latest advances in video technology. We can expect H.266 to continue to evolve and be improved upon as time goes on. Some of their transcendence that you can look forward to:

• Improve compression efficiency

H.266/VVC is designed to improve compression efficiency by 20-50% over previous versions. You can have a video of the same file size and bit rate but make it look significantly better.

• Inter-Layer Prediction (ILP) usage

The H.266 codec uses a new type of inter-frame prediction called Inter-Layer Prediction (ILP). ILP allows the codec to exploit the correlations between different layers of a video signal. Therefore, it gives better results on image quality and file size when you encode a video with the H.266 codec.

• Higher-quality video

We can expect higher-quality video content to become more widespread. This new codec will also enable new types of content, such as virtual reality and 360-degree video, to be streamed and enjoyed by a wider audience.

AV2 codec

The AV2 codec is an improvement on the current AV1. The AV2 codec is said to be more efficient and have better quality than the AV1 codec. It is still in development and is not yet available for use.

Since this codec is expected to provide better quality video at lower bit rates than other codecs, it would be ideal for use in video applications such as streaming and video conferencing. So, what can we expect from the AV2 codec in the future? Here are a few things to look out for:

• Improved quality at lower bitrates
• Wider adoption in streaming and conferencing applications
• Continued development and improvement

FAQs: To cater to people also ask

1. How do I open an AV1 file?

AV1 is a relatively new file format. If you have an AV1 file that you need to open, you can use one of the following methods:

• Use a media player that supports AV1, such as VLC Media Player or MPV
• Use conversion software to convert the AV1 file into a more widely-supported file format

2. Can MP4 contain AV1?

Yes. While AV1 is a relatively new codec, it is already supported by many popular media players and devices. MP4 is a container format, which means it can hold multiple types of data. The data can be encoded using any codec, including AV1. Therefore, you can encode your content in AV1 and store it in an MP4 container for playback on the devices.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Finding The Best Ways To Replace Sky in Lightroom

People look for sky replacements in their images to improve their appearance. Sometimes, we need to do this because of overexposed images in sunlight. Replacing the surroundings of images is a common post-processing technique in photography. For this purpose, advanced editing tools like Lightroom and Adobe Photoshop are required.

Lightroom Sky replacement requires certain editing skills to effectively edit the media. This article will help you to learn how to do sky replacement in Lightroom. Before delving into the steps, read the first part to know the reason for changing the surroundings in Lightroom to replace the sky system.

Sky Replacement A cross-platform works like magic for background removal or sky replacement photos!

Free Download Free Download Learn More

Part 1: Why Do Creators Look Forward to Changing the Environment Across Their Recorded or Captured Media?

Humans love to show creativity and express themselves from different perspectives. Creative works provide entertainment and prove therapeutic in some way. That’s why creators and artists try to change the surroundings of recorded media. Such changes make the captured media virtually stunning and creative. Let’s explore more reasons that push creators towards sky replacement in Lightroom:

• Artistic Storytelling: A creative art piece shows a story of a thousand words. Thus, artists look for visual elements to convey particular moods and messages in their media.
• Symbolism: In many art competitions, creators are asked to show symbolic media. For this purpose, they might replace Sky in Lightroom to symbolize rebirth and growth.
• World-Building: The science fiction and fantasy genre needs such changes to build another world. Creators turn the media into imaginative settings to inspire the audience.
• Entertainment: Another aim of the creator is to provide new and exciting content to the audience. It allows them to temporarily escape their world and enjoy it.
• Discovery: You might have seen virtual landscapes in video games that uncover hidden secrets. Such backgrounds are designed to facilitate adventure through media.

Part 2: A Guide to Replace Sky in Lightroom: Step-by-Step

As discussed earlier, changing the sky in Lightroom proves fruitful for many reasons. Altering media scenes can also create a powerful emotional impact. Likewise, shifting from a green meadow to a messy landscape can turn a calm mood into chaos. If you intend to replace your current media background, then let us help you. Here are the steps below to change the environment in Lightroom:

Step 1: Lightroom can enhance your surroundings by using certain effects. To replace the sky, right-click on your image and select the “Edit in Photoshop” option. Before that, ensure that you have Adobe Photoshop installed on your system.

Step 2: Now, go to the top toolbar and press the “Edit” option next to “File.” From the drop-down list, access the “Sky Replacement” option. Head to the “Sky Replacement” panel and click the downward icon next to the sky preview. Scroll to pick one sky of your choice and hit the “OK” button.

Step 3: To import more skies, press the “Settings” icon on the Sky Replacement panel. Select the first option of “Get More Skies” and click on “Import Images.” You can explore skies from the Blue Skies, Spectacular, and Sunsets folders from that panel.

Step 4: Bring this picture back to the Lightroom and go to its right-side panel. There, use the Exposure, Contrast, and Highlights sliders below the “Light” downward icon. After enhancing your image, right-click on it and look for the “Export” option to save the file.

Part 3: Make Background Changing Easy with Wondershare Filmora

Sky Replacement in Lightroom and Photoshop requires some basic editing skills. Not everyone has such skills, so they have to acquire skills from video tutorials. It wastes a lot of time and effort just to learn editing from scratch. As an easier solution, they should try Wondershare Filmora to change image surroundings.

Notably, it’s a better solution that accommodates all users from beginner professionals. You can use Filmora for video editing to effortlessly expand your creativity. This tool is available online for Desktop, macOS, mobile, and online with the latest AI features.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Key Features Marking Filmora’s Importance

Instantly remove or change your videos and image backgrounds with Filmora. Reimagine your world by knowing the given key features of Filmora in changing backgrounds:

1. Chroma Key (Green Screen)

Applying green-screen in effect in video and images will generate professional content. With AI support, you can remove a certain color from overlay images and videos. It can make your chosen colors transparent in the imported media. To fine-tune the media, you can use Tolerance, Edge Thickness, and Feather sliders.

2. AI Portrait

If you want to focus on the portrait while ignoring the background, use this feature. It can remove the background with accuracy by recognizing the main object. Filmora detects humans with AI and allows manual adjustments after removing the background. You can change the Edge Thickness and Edge Feature to the required extent.

3. Basic Background

While editing any media, you might require a blur option to hide distortion in the background. Filmora offers background blur options with different types and styles in them. You can opt for a Pattern, Color, and blur option from blur types. Then, it allows you to choose from blur styles like Grainy, Direction, and Radial. Afterward, users can select the level of blur as per their choice.

4. AI Image Stylizer

Aside from changing background, you can unleash your creativity with an AI Image stylizer. It’s the latest feature of Filmora that can turn your image into a devil, clown, or zombie. If you want to follow certain social media trends of making anime, explore this feature. You can find 19 styles that also include soft image looks like Flower and Angel image styles.

Steps to Change Background with Different Ways Using Filmora

Instead of lightroom sky replacement, Filmora offers the simplest way to edit images and videos. Let’s explore the quickest ways to change backgrounds using Filmora.

• Method 1: Using Chroma Key
• Method 2: Accessing AI Portrait
• Method 3: Change the Background through Masking

Method 1: Using Chroma Key

Step 1: Get the Latest Version of Filmora in Your system

Successfully launch the latest version of Filmora in your system. Double-tap on it to enter the home screen. Click on “New Project” and access the editing screen of Filmora.

Step 2: Use the Chroma Key and Change the Background

From the media panel, use “Import” and bring your media to the Timeline section. Place the background video first and then bring the Main Clip below it. Head to the right-side panel and press the “AI Tools” option from the top. Now enable the “Chroma Key” option, and the background will be replaced. You can adjust the edges through “Edge Thickness” and “Edge Feather” sliders.

Step 3: Continue Editing or Export Media at Desired Location

When you have finished the editing, move to the “Export” option at the top right. Using the “Export” window, define parameters and export the file wherever you want.

Method 2: Accessing AI Portrait

Step 1: Set the Videos at the Correct Place in the Timeline

Import your Background video and main clips in the media panel. Drag the main video in the second track and the background video in the first track, respectively.

Step 2: Explore and Utilize AI Portrait for Changing Background

Head to the right-side panel and access the AI tools option for choosing “AI Portrait.” Toggle this option and get the background automatically changed. To further enhance, you can use “Edge Thickness” and “Edge Feather” sliders.

Method 3: Change the Background through Masking

Step 1: Get Stock Media and Place it in the Timeline

Drag your main video in the timeline. Then, tap the “Stock Media” icon from the toolbar of the media panel. Browse one background clip and bring it to the timeline at the second track.

Step 2: Draw a Mask to Replace the Background with Stock Media

Look for the “Mask” option before the “AI tools” option on the right-side panel. Pick the “Draw Mask” icon and try to draw the lines around the main figure. When you finish drawing, the background will be replaced. You can use the “Blur Strength” slider to give a natural look.

Conclusion

In short, sky replacement is a feature of Adobe Photoshop that turns clear skies into sunsets. To do so, you can follow the steps highlighted in this article. Changing sky in the Lightroom needs some editing skills in Photoshop, and not everyone has it. Thus, you should use Wondershare Filmora as the top-notch solution. It can change your media’s background with AI and other manual changing options.

Free Download Free Download Learn More

Part 1: Why Do Creators Look Forward to Changing the Environment Across Their Recorded or Captured Media?

Humans love to show creativity and express themselves from different perspectives. Creative works provide entertainment and prove therapeutic in some way. That’s why creators and artists try to change the surroundings of recorded media. Such changes make the captured media virtually stunning and creative. Let’s explore more reasons that push creators towards sky replacement in Lightroom:

• Artistic Storytelling: A creative art piece shows a story of a thousand words. Thus, artists look for visual elements to convey particular moods and messages in their media.
• Symbolism: In many art competitions, creators are asked to show symbolic media. For this purpose, they might replace Sky in Lightroom to symbolize rebirth and growth.
• World-Building: The science fiction and fantasy genre needs such changes to build another world. Creators turn the media into imaginative settings to inspire the audience.
• Entertainment: Another aim of the creator is to provide new and exciting content to the audience. It allows them to temporarily escape their world and enjoy it.
• Discovery: You might have seen virtual landscapes in video games that uncover hidden secrets. Such backgrounds are designed to facilitate adventure through media.

Part 2: A Guide to Replace Sky in Lightroom: Step-by-Step

As discussed earlier, changing the sky in Lightroom proves fruitful for many reasons. Altering media scenes can also create a powerful emotional impact. Likewise, shifting from a green meadow to a messy landscape can turn a calm mood into chaos. If you intend to replace your current media background, then let us help you. Here are the steps below to change the environment in Lightroom:

Step 1: Lightroom can enhance your surroundings by using certain effects. To replace the sky, right-click on your image and select the “Edit in Photoshop” option. Before that, ensure that you have Adobe Photoshop installed on your system.

Step 2: Now, go to the top toolbar and press the “Edit” option next to “File.” From the drop-down list, access the “Sky Replacement” option. Head to the “Sky Replacement” panel and click the downward icon next to the sky preview. Scroll to pick one sky of your choice and hit the “OK” button.

Step 3: To import more skies, press the “Settings” icon on the Sky Replacement panel. Select the first option of “Get More Skies” and click on “Import Images.” You can explore skies from the Blue Skies, Spectacular, and Sunsets folders from that panel.

Step 4: Bring this picture back to the Lightroom and go to its right-side panel. There, use the Exposure, Contrast, and Highlights sliders below the “Light” downward icon. After enhancing your image, right-click on it and look for the “Export” option to save the file.

Part 3: Make Background Changing Easy with Wondershare Filmora

Sky Replacement in Lightroom and Photoshop requires some basic editing skills. Not everyone has such skills, so they have to acquire skills from video tutorials. It wastes a lot of time and effort just to learn editing from scratch. As an easier solution, they should try Wondershare Filmora to change image surroundings.

Notably, it’s a better solution that accommodates all users from beginner professionals. You can use Filmora for video editing to effortlessly expand your creativity. This tool is available online for Desktop, macOS, mobile, and online with the latest AI features.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Key Features Marking Filmora’s Importance

Instantly remove or change your videos and image backgrounds with Filmora. Reimagine your world by knowing the given key features of Filmora in changing backgrounds:

1. Chroma Key (Green Screen)

Applying green-screen in effect in video and images will generate professional content. With AI support, you can remove a certain color from overlay images and videos. It can make your chosen colors transparent in the imported media. To fine-tune the media, you can use Tolerance, Edge Thickness, and Feather sliders.

2. AI Portrait

If you want to focus on the portrait while ignoring the background, use this feature. It can remove the background with accuracy by recognizing the main object. Filmora detects humans with AI and allows manual adjustments after removing the background. You can change the Edge Thickness and Edge Feature to the required extent.

3. Basic Background

While editing any media, you might require a blur option to hide distortion in the background. Filmora offers background blur options with different types and styles in them. You can opt for a Pattern, Color, and blur option from blur types. Then, it allows you to choose from blur styles like Grainy, Direction, and Radial. Afterward, users can select the level of blur as per their choice.

4. AI Image Stylizer

Aside from changing background, you can unleash your creativity with an AI Image stylizer. It’s the latest feature of Filmora that can turn your image into a devil, clown, or zombie. If you want to follow certain social media trends of making anime, explore this feature. You can find 19 styles that also include soft image looks like Flower and Angel image styles.

Steps to Change Background with Different Ways Using Filmora

Instead of lightroom sky replacement, Filmora offers the simplest way to edit images and videos. Let’s explore the quickest ways to change backgrounds using Filmora.

• Method 1: Using Chroma Key
• Method 2: Accessing AI Portrait
• Method 3: Change the Background through Masking

Method 1: Using Chroma Key

Step 1: Get the Latest Version of Filmora in Your system

Successfully launch the latest version of Filmora in your system. Double-tap on it to enter the home screen. Click on “New Project” and access the editing screen of Filmora.

Step 2: Use the Chroma Key and Change the Background

From the media panel, use “Import” and bring your media to the Timeline section. Place the background video first and then bring the Main Clip below it. Head to the right-side panel and press the “AI Tools” option from the top. Now enable the “Chroma Key” option, and the background will be replaced. You can adjust the edges through “Edge Thickness” and “Edge Feather” sliders.

Step 3: Continue Editing or Export Media at Desired Location

When you have finished the editing, move to the “Export” option at the top right. Using the “Export” window, define parameters and export the file wherever you want.

Method 2: Accessing AI Portrait

Step 1: Set the Videos at the Correct Place in the Timeline

Import your Background video and main clips in the media panel. Drag the main video in the second track and the background video in the first track, respectively.

Step 2: Explore and Utilize AI Portrait for Changing Background

Head to the right-side panel and access the AI tools option for choosing “AI Portrait.” Toggle this option and get the background automatically changed. To further enhance, you can use “Edge Thickness” and “Edge Feather” sliders.

Method 3: Change the Background through Masking

Step 1: Get Stock Media and Place it in the Timeline

Drag your main video in the timeline. Then, tap the “Stock Media” icon from the toolbar of the media panel. Browse one background clip and bring it to the timeline at the second track.

Step 2: Draw a Mask to Replace the Background with Stock Media

Look for the “Mask” option before the “AI tools” option on the right-side panel. Pick the “Draw Mask” icon and try to draw the lines around the main figure. When you finish drawing, the background will be replaced. You can use the “Blur Strength” slider to give a natural look.

Conclusion

In short, sky replacement is a feature of Adobe Photoshop that turns clear skies into sunsets. To do so, you can follow the steps highlighted in this article. Changing sky in the Lightroom needs some editing skills in Photoshop, and not everyone has it. Thus, you should use Wondershare Filmora as the top-notch solution. It can change your media’s background with AI and other manual changing options.

A Complete Guide to the Best Brand Story Videos |2023|

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Also read: