New In 2024, A Guide to Effective Video Marketing
A Guide to Effective Video Marketing
Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.
What exactly does effective video marketing look like today? This guide will take a closer look.
- Part 2. 3 Typical Types of Marketing Videos
- Part 3. 6 Tips for Making Your Video Effective
- Part 4: Useful Video Editing Tool
- Conclusion
Part 1: How to Create a Video Marketing Campaign 
Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:
1.Set Goals and Identify Your Audience
The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.
Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.
2.Conduct Market Research
Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.
From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.
3.Craft a Compelling Story
Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.
Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.
4.Produce Video/Audio with Quality
Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.
Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.
For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.
5. Select Suitable Video Platforms
Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.
Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.
6.Implement a Strong Call-to-Action
The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?
Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.
7.Track and Optimize Performance
After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.
Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.
Part 2: 3 Typical Types of Marketing Videos
There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:
1. Explainer Videos
Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.
2. Tutorial Videos
A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.
3. Behind-the-Scenes Content
These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.
Part 3: 6 Tips for making your video effective
Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.
The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:
1.Keep It Concise
With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.
2. Capture Attention Early
You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.
3.Make Sound Optional
85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.
4.Incorporate Interactive Elements
Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.
5. Spotlight User-Generated Content
User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.
6.Build Influencer Partnerships
Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.
Part 4: Useful Video Editing Tool
Video Editing Now For Win 7 or later(64-bit)
Video Editing Now For macOS 10.14 or later
In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.
Advertisement Video Editing in Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:
- Simple Drag-and-Drop Timeline Interface
- Library Of Visual Effects and Transitions
- Built-In Title Templates
- Color Grading and Color Matching Tools
- Support For Keyframe Animation
- Background Audio Mixer
- The Free-Use Audio, Image, Video Library
- Instant Previews of Edits
- Export For All Types of Platforms
From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.
Conclusion
In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.
Part 1: How to Create a Video Marketing Campaign 
Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:
1.Set Goals and Identify Your Audience
The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.
Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.
2.Conduct Market Research
Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.
From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.
3.Craft a Compelling Story
Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.
Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.
4.Produce Video/Audio with Quality
Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.
Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.
For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.
5. Select Suitable Video Platforms
Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.
Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.
6.Implement a Strong Call-to-Action
The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?
Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.
7.Track and Optimize Performance
After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.
Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.
Part 2: 3 Typical Types of Marketing Videos
There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:
1. Explainer Videos
Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.
2. Tutorial Videos
A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.
3. Behind-the-Scenes Content
These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.
Part 3: 6 Tips for making your video effective
Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.
The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:
1.Keep It Concise
With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.
2. Capture Attention Early
You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.
3.Make Sound Optional
85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.
4.Incorporate Interactive Elements
Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.
5. Spotlight User-Generated Content
User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.
6.Build Influencer Partnerships
Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.
Part 4: Useful Video Editing Tool
Video Editing Now For Win 7 or later(64-bit)
Video Editing Now For macOS 10.14 or later
In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.
Advertisement Video Editing in Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:
- Simple Drag-and-Drop Timeline Interface
- Library Of Visual Effects and Transitions
- Built-In Title Templates
- Color Grading and Color Matching Tools
- Support For Keyframe Animation
- Background Audio Mixer
- The Free-Use Audio, Image, Video Library
- Instant Previews of Edits
- Export For All Types of Platforms
From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.
Conclusion
In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.
Looking for Exciting Methods to Create Alluring GIFs Worthy of Making a Mass Appeal? Here’s All About GIF Design You Will Ever Want to Know and Learn
The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy
In this article
01 [8 Principles for Great GIF Design](#Part 1)
02 [6 Amazing Examples of Animated Gifs in Web Design](#Part 2)
03 [Learn How to Create and Add Gifs to Interactive Layouts in Filmora](#Part 3)
Part 1 Principles for Great GIF Design
Creating GIFs for infotainment or casual information sharing is the current talk of the trend. You might have visibly landed across a heap of tantalizing GIFs in blogs, social media posts, product promotion websites and almost every other domain you can possibly think of. Using GIFs for any type of content promotion is bound to captivate the target audience in impressive multiplicities. Ever wondered what’s the cue behind the mass appeal that GIFs create? Well, an obvious answer is the stunning GIF design.
When going for GIF creation and selection, design plays the key role in creating considerable buzz about the information being transmitted. To add impact to your creation, you need to pay considerable attention to its design implications, thus ensuring that the right things get presented in the right way. Outlined below are some amazing principles you can use to enhance your GIF design to the next level:
01Ensure Accuracy and Preciseness
The primary concern you need to be attentive about while designing a GIF is its preciseness. Ensure ban exactness of information and confine your creation to the theme and requirement of your creation, like, the message you want to deliver or the impact you want to create through the GIF. Balance your creativity within specific content parameters and avoid getting carried away or overdoing on the beautifying aspect.
As an example, it is visibly not appealing to add a wholesome mix of 15 shades and 20 different elements in a nature-based GIF. You will end up getting too harsh on the viewers’ eyes, confusing them with a hoard of speeding elements and banging colors. You can instead stick to 2 or 3 frames with an intelligent mix of 2 complementary shades.
02Maintain Visual Identity
An important aspect to keep in mind while attempting to design GIF is, it should visually relate to the underlying content. For instance, if you are intending a brand promotion through your GIF, lay stress on adding elements like, brand definition, product specifications, know-how of your work patterns, etc. ensure that your content flows naturally and has exactness.
Other alternatives are, using your product logo as the GIF background, character representation of your brand or using some explicit product oriented themes. While, you are free to pick anything that suits your preferences and needs, just make sure that using it in your GIF adds value to your brand instead of giving an out of the box feel.
Image Name: The-only-guide-you’ll-ever-need-to-learn-gif-design-that-get-shared-like-crazy-1 
03Cut Down on Unnecessary Frames
Have you ever encountered a halt in the natural loop of your GIF out of nowhere? While pondering over the underlying cause, it is a common assumption to take this as an animation fallacy, but that’s evidently not the case. The actual culprits behind this glitch are those extra frames that contribute towards nothing but adding weight to an already heavy file.
To set this straight, you should switch to removing any extra frames, while saving a particular one which you may stretch to a desired duration according to the break point of your contents in the GIF. However, take caution to maintain the visual quality of your GIF while you remove those extra frames.
04Make Your GIF Accessible
You should always adhere to the concern of accessibility while creating a GIF. The reason being, your content is visibly going to get mass attention across the web and you cannot filter out visitors, make sure your GIF is easily accessible to all kind of users, particularly those with vision limitations, like, epileptic patients or the ones using screen readers.
Focus on describing your GIF content with alt text and using a limited blinking and flashing rate. In case your GIF content is primarily text based, take care to limit the effective color and image movement and adjust the frames rates to avoid constant and quick movement of image frames when adding many clips on a single page.
Pay additional heed to the auto play feature of your GIFs. It can be visibly annoying to be welcomed on a site homepage with GIFs enjoying an auto play session of their own. You can alternatively, incorporate a ‘Click to Play’ option or grant your site visitors the liberty to decide on what is to be played when.
05Use Storyboards
When aiming to create visibly appealing GIFs, you need to lay considerable stress on choosing an apt background story. Don’t get misled by the wrong assumption of using any random background, owing to the short play duration of GIFs. An impressive solution to this concern is taking the help of a storyboard to keep track of your GIF’s content flow.
Using a storyboard is quite effective means of being in line with the direction of content movement, rescuing you from the hustle of going off the track. This comes explicitly handy when you are working with a team of creators. The storyboard is there to keep everything at the exact place, thus improving member communications and boosting up the design process.
06Focus on Creating Loops
Consider creating an animated motion loop for your GIF allowing a repeated and comprehensive view of your content. Looping projects a deeper observation of the clip and its contents in a seamless transition. However, creating an infinite motion loop in GIFs is quite tricky, as you need to pay utmost concern to ensure a smooth content flow and chances of even the slightest errors are not entertained.
Any loopholes in placement of your GIF elements will get noticed within a blink and lead to an unsatisfactory user experience. Hence, you need to check each of your content frames separately to eliminate chances of possible errors. If you are a beginner, try working with geometrical animations to get the initial pickup. This will be advantageous in deciding the exact element positions at the start and end of the GIF.
07Make Use of Motion Blur
Using the concept of motion blur is pivotal in providing a natural flow and feel to your GIF, which, in an otherwise case would ordinarily appear as a mere collection of static images clubbed together. This would give a wobbling feel with unsteady frame movements to your viewers. The motion blur effect potentially ensures a smooth content flow, and your GIF looks like a short video captured from a camera.
08Stick to a Reduced File Size
Creating GIF of within a standard size range is quite difficult, owing to the fact that these are shared across a variety of media platforms, each having a different file size constraint. It is, however, recommended to stick to a file size as low as possible to escape the notch of modifying the same, ener5y time you need to work with the GIF on a different platform.
Listed below are a few ways to limit your GIF to a lower file size:
● Restrict your GIF to a frame count under 150, exceeding which, it will get difficult to export the GIF to most of the commonly visited social media and content sharing platforms.
● When your GIF is ready to export, adjust its lossy parameter between 5 and 10 to boost the file compression rate. Look for a setting that decreases the effective file size without compromising with the overall GIF design.
● Restrict to a minimum possible color usage. This will not only intensify the GIF design, but also contribute in maintaining a decreased file size. You can instead, focus on playing with animations or adjusting your image frames to longer play durations.
● Don’t experiment with multiple background gradients in your GIF. You can select from either a completely opaque, or a totally transparent background. Adding unnecessary gradients will end up giving your GIF a hazy look, along with a visibly large file that will be difficult to export non any platform.
Part 2 Amazing Examples of Animated Gifs in Web Design
GIFs are an effective means of adding appeal to brand promotions and achieving improved market buildup by delivering just the right content in the most captivating and interesting ways. You can use them as creative web design tools to add spark to your product sites, which can potentially boost the market value and reach of your product by multiplying the number of visitors to your site.
Discussed below are some stunning examples of using animated GIFs to enhance commercial web design, which you can use to create a significant buzz about your product among a target audience:
01Marie Weber
This is a shoe designer company in France, famous for its classy, handmade shoes. On visiting the company’s site, you are welcomed by a simple and subtle, animated product logo on each page. This animated logo is a masterpiece in itself, telling you the about the lavishness of the associated product.
On navigating further, you will find animated elements, like; shoe images and collection names, which appear on the screen before a zoom out. There are underlined links that pop up to animate beneath the name, indicating the link you are going to visit.
02Wonderful Weekends Festival
This is an absolute animation delight, where the welcome page of the site greets you with vibrant pieces in motion, and a pop up box informs you of the festival’s arrival time and asks you to select one from the options of ‘Play Now’ or ‘Show Me the Festival’.
As you click to make a choice, the Google brand shines with associated colors. As you continue to browse through the site, pages open up with brand color animations, along with colored active links flashing on the pages.
03Google
This is a brand name that needs no introduction. Google has launched its ‘Your Plan, Your Planet’ site to infuse awareness about environment conservation and eco friendly lifestyles, guiding visitors on ways and means of introducing related changes. The site greets you with a simple layout, with a short text moving in and getting still. Click on ‘Let’s Get Started’ and you will see 4 amazingly animated icons that open up to more vibrant animations.
Tap any one of the swinging refrigerator door, the illuminated light bulb, the running faucet or the teddy bear waving at you, to land on a schema that informs you about effective means of improving on conservation in within your selected section. This is a perfect example of using animations as a marketing strategy to captivate people’s attention on a subject that evidently turns them off.
04Pete Nottage
Designed explicitly as a hiring site for voice presenter Pete Nottage, this website tells you everything about the actor and the credibility of hiring him. The site lands among the best examples of web animation usage. The welcome page of the site greets you with the brand logo. Tap on the red swipe and you will get to know that the brand infuses vibrancy to something that’s originally dull.
Next, you will find a plethora of dynamic and elegant animations in a plying plane, cityscape, flowing sea and sailing boats, moving cars and excusive motion graphics on each building. Visiting the animated site links provides you an insight of the actor’s personality. In the ‘About’ section, you can find a headshot animation, that disappears on clicking, and is followed by a more dynamic motion snippet.
05Zamzar
This one is an online file conversion site and lives up to its tagline ‘File Conversion Made Easy’ through a concrete animation on the welcome page. The file conversion on this site is quick, 3-step process, with a blinking animation indicating the current conversion stage.
For instance, when you are at the first step of selecting a file to convert, the animation shoes a blinking glow on number 1. This continues for the rest of the steps, till your file is finally converted into the desired file format.
06Blizzard: Warcraft III Reforged
Warcraft was one complete heaven of adventure and thrill for console gamers. While the enticing cutscenes with stunning motion graphics were an absolute favorite, the game had a plenty of other exciting elements.
The relaunched game (Warcraft III Reforged) website has a mix of gaming adventures and cutscenes running in the site’s background with the game title and pitch appearing as an overlaid animation. On navigating through the site, you will find classy animated elements that take you on a nostalgic trip of the original game.
Part 3 Learn How to Create and Add Gifs to Interactive Layouts in Filmora
Now that you are quite familiar with the utility of GIFs in almost every market field, and have seen stunning examples of GIF design and usage for an impressive brand promotion, let’s take a dive into creating and using these motion clips to make interactive graphic layouts for websites, social media blogs and posts, and a variety of other applications that require some brilliant imagery for market promotion.
When looking for the perfect GIF designer software, Wondershare Filmora Video Editor is the most affordable pick. This is a free and an enhanced GIF design tool, packed with world class and premium quality features that are most suitable for giving the much appreciated professional touch to your graphic artwork. Here’s how you can work with Filmora to make alluring graphic layouts:
Step 1: Launch Filmora
The software is readily compatible to your Windows and MacOS devices and you don’t even require a signup to use the application. Just download and install the software in your preferred device and launch the same to reach the software’s welcome interface.
Filmora Free Download Link:
Step 2: Upload Media Files
Select and import the desired media files from your device to upload them to the Filmora timeline. You can either pick a video or choose a series of static images.
Step 3: Add to Timeline
Once imported, you need to add the selected files to the software’s editor timeline. You can use the ‘Drag and Drop’ method to get this done.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
Step 4: Explore Your Editing Skills
As already stated, the Filmora effects library is an extensive inventory of stunning features to compliment your artwork with matchless class. You are free to choose from tons of image and video editing effects and filters suited to your GIF content to create excellent pieces of graphic art.
When starting to customize your GIF in Filmora, you can begin with cropping and trimming your images or video to the perfect part, or even cut and split them to ward off unwanted portions, or rotate and flip the images to set them in the perfect orientation.
You can further add elements like, graphic transitions, overlays, animations and texts, and etc., to customize your artwork to your heart’s content. The software’s audio-visual library facilitates you with around 300 audio-visual effects and music choices to supplement your creation with a conducive sound feel. You can also make adjustments in frame speed and play durations to get the best most snippet ever!
You are granted the liberty to choose almost any common file format to create and customize GIFs in Filmora. A more convincing feature is, the software does not leave a watermark on your artwork and you can easily share your creation across media platforms.
Step 5: Save and Export
Once your creation satisfies you, save it to your device with a .gif extension, from where it can be exported to various media sharing platforms with ease.
● Key Takeaways from This Episode →
● When planning a perfect and appealing product marketing strategy, you can consider using GIFs to enhance the feel. Complement your product site with suitable GIF design and graphic transitions can prove pivotal to target and hold your related audience.
● Looking for the best GIF creator and customization software, you can rely on Filmora to create and customize professional quality GIFs with utmost convenience.
The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy
In this article
01 [8 Principles for Great GIF Design](#Part 1)
02 [6 Amazing Examples of Animated Gifs in Web Design](#Part 2)
03 [Learn How to Create and Add Gifs to Interactive Layouts in Filmora](#Part 3)
Part 1 Principles for Great GIF Design
Creating GIFs for infotainment or casual information sharing is the current talk of the trend. You might have visibly landed across a heap of tantalizing GIFs in blogs, social media posts, product promotion websites and almost every other domain you can possibly think of. Using GIFs for any type of content promotion is bound to captivate the target audience in impressive multiplicities. Ever wondered what’s the cue behind the mass appeal that GIFs create? Well, an obvious answer is the stunning GIF design.
When going for GIF creation and selection, design plays the key role in creating considerable buzz about the information being transmitted. To add impact to your creation, you need to pay considerable attention to its design implications, thus ensuring that the right things get presented in the right way. Outlined below are some amazing principles you can use to enhance your GIF design to the next level:
01Ensure Accuracy and Preciseness
The primary concern you need to be attentive about while designing a GIF is its preciseness. Ensure ban exactness of information and confine your creation to the theme and requirement of your creation, like, the message you want to deliver or the impact you want to create through the GIF. Balance your creativity within specific content parameters and avoid getting carried away or overdoing on the beautifying aspect.
As an example, it is visibly not appealing to add a wholesome mix of 15 shades and 20 different elements in a nature-based GIF. You will end up getting too harsh on the viewers’ eyes, confusing them with a hoard of speeding elements and banging colors. You can instead stick to 2 or 3 frames with an intelligent mix of 2 complementary shades.
02Maintain Visual Identity
An important aspect to keep in mind while attempting to design GIF is, it should visually relate to the underlying content. For instance, if you are intending a brand promotion through your GIF, lay stress on adding elements like, brand definition, product specifications, know-how of your work patterns, etc. ensure that your content flows naturally and has exactness.
Other alternatives are, using your product logo as the GIF background, character representation of your brand or using some explicit product oriented themes. While, you are free to pick anything that suits your preferences and needs, just make sure that using it in your GIF adds value to your brand instead of giving an out of the box feel.
Image Name: The-only-guide-you’ll-ever-need-to-learn-gif-design-that-get-shared-like-crazy-1
03Cut Down on Unnecessary Frames
Have you ever encountered a halt in the natural loop of your GIF out of nowhere? While pondering over the underlying cause, it is a common assumption to take this as an animation fallacy, but that’s evidently not the case. The actual culprits behind this glitch are those extra frames that contribute towards nothing but adding weight to an already heavy file.
To set this straight, you should switch to removing any extra frames, while saving a particular one which you may stretch to a desired duration according to the break point of your contents in the GIF. However, take caution to maintain the visual quality of your GIF while you remove those extra frames.
04Make Your GIF Accessible
You should always adhere to the concern of accessibility while creating a GIF. The reason being, your content is visibly going to get mass attention across the web and you cannot filter out visitors, make sure your GIF is easily accessible to all kind of users, particularly those with vision limitations, like, epileptic patients or the ones using screen readers.
Focus on describing your GIF content with alt text and using a limited blinking and flashing rate. In case your GIF content is primarily text based, take care to limit the effective color and image movement and adjust the frames rates to avoid constant and quick movement of image frames when adding many clips on a single page.
Pay additional heed to the auto play feature of your GIFs. It can be visibly annoying to be welcomed on a site homepage with GIFs enjoying an auto play session of their own. You can alternatively, incorporate a ‘Click to Play’ option or grant your site visitors the liberty to decide on what is to be played when.
05Use Storyboards
When aiming to create visibly appealing GIFs, you need to lay considerable stress on choosing an apt background story. Don’t get misled by the wrong assumption of using any random background, owing to the short play duration of GIFs. An impressive solution to this concern is taking the help of a storyboard to keep track of your GIF’s content flow.
Using a storyboard is quite effective means of being in line with the direction of content movement, rescuing you from the hustle of going off the track. This comes explicitly handy when you are working with a team of creators. The storyboard is there to keep everything at the exact place, thus improving member communications and boosting up the design process.
06Focus on Creating Loops
Consider creating an animated motion loop for your GIF allowing a repeated and comprehensive view of your content. Looping projects a deeper observation of the clip and its contents in a seamless transition. However, creating an infinite motion loop in GIFs is quite tricky, as you need to pay utmost concern to ensure a smooth content flow and chances of even the slightest errors are not entertained.
Any loopholes in placement of your GIF elements will get noticed within a blink and lead to an unsatisfactory user experience. Hence, you need to check each of your content frames separately to eliminate chances of possible errors. If you are a beginner, try working with geometrical animations to get the initial pickup. This will be advantageous in deciding the exact element positions at the start and end of the GIF.
07Make Use of Motion Blur
Using the concept of motion blur is pivotal in providing a natural flow and feel to your GIF, which, in an otherwise case would ordinarily appear as a mere collection of static images clubbed together. This would give a wobbling feel with unsteady frame movements to your viewers. The motion blur effect potentially ensures a smooth content flow, and your GIF looks like a short video captured from a camera.
08Stick to a Reduced File Size
Creating GIF of within a standard size range is quite difficult, owing to the fact that these are shared across a variety of media platforms, each having a different file size constraint. It is, however, recommended to stick to a file size as low as possible to escape the notch of modifying the same, ener5y time you need to work with the GIF on a different platform.
Listed below are a few ways to limit your GIF to a lower file size:
● Restrict your GIF to a frame count under 150, exceeding which, it will get difficult to export the GIF to most of the commonly visited social media and content sharing platforms.
● When your GIF is ready to export, adjust its lossy parameter between 5 and 10 to boost the file compression rate. Look for a setting that decreases the effective file size without compromising with the overall GIF design.
● Restrict to a minimum possible color usage. This will not only intensify the GIF design, but also contribute in maintaining a decreased file size. You can instead, focus on playing with animations or adjusting your image frames to longer play durations.
● Don’t experiment with multiple background gradients in your GIF. You can select from either a completely opaque, or a totally transparent background. Adding unnecessary gradients will end up giving your GIF a hazy look, along with a visibly large file that will be difficult to export non any platform.
Part 2 Amazing Examples of Animated Gifs in Web Design
GIFs are an effective means of adding appeal to brand promotions and achieving improved market buildup by delivering just the right content in the most captivating and interesting ways. You can use them as creative web design tools to add spark to your product sites, which can potentially boost the market value and reach of your product by multiplying the number of visitors to your site.
Discussed below are some stunning examples of using animated GIFs to enhance commercial web design, which you can use to create a significant buzz about your product among a target audience:
01Marie Weber
This is a shoe designer company in France, famous for its classy, handmade shoes. On visiting the company’s site, you are welcomed by a simple and subtle, animated product logo on each page. This animated logo is a masterpiece in itself, telling you the about the lavishness of the associated product.
On navigating further, you will find animated elements, like; shoe images and collection names, which appear on the screen before a zoom out. There are underlined links that pop up to animate beneath the name, indicating the link you are going to visit.
02Wonderful Weekends Festival
This is an absolute animation delight, where the welcome page of the site greets you with vibrant pieces in motion, and a pop up box informs you of the festival’s arrival time and asks you to select one from the options of ‘Play Now’ or ‘Show Me the Festival’.
As you click to make a choice, the Google brand shines with associated colors. As you continue to browse through the site, pages open up with brand color animations, along with colored active links flashing on the pages.
03Google
This is a brand name that needs no introduction. Google has launched its ‘Your Plan, Your Planet’ site to infuse awareness about environment conservation and eco friendly lifestyles, guiding visitors on ways and means of introducing related changes. The site greets you with a simple layout, with a short text moving in and getting still. Click on ‘Let’s Get Started’ and you will see 4 amazingly animated icons that open up to more vibrant animations.
Tap any one of the swinging refrigerator door, the illuminated light bulb, the running faucet or the teddy bear waving at you, to land on a schema that informs you about effective means of improving on conservation in within your selected section. This is a perfect example of using animations as a marketing strategy to captivate people’s attention on a subject that evidently turns them off.
04Pete Nottage
Designed explicitly as a hiring site for voice presenter Pete Nottage, this website tells you everything about the actor and the credibility of hiring him. The site lands among the best examples of web animation usage. The welcome page of the site greets you with the brand logo. Tap on the red swipe and you will get to know that the brand infuses vibrancy to something that’s originally dull.
Next, you will find a plethora of dynamic and elegant animations in a plying plane, cityscape, flowing sea and sailing boats, moving cars and excusive motion graphics on each building. Visiting the animated site links provides you an insight of the actor’s personality. In the ‘About’ section, you can find a headshot animation, that disappears on clicking, and is followed by a more dynamic motion snippet.
05Zamzar
This one is an online file conversion site and lives up to its tagline ‘File Conversion Made Easy’ through a concrete animation on the welcome page. The file conversion on this site is quick, 3-step process, with a blinking animation indicating the current conversion stage.
For instance, when you are at the first step of selecting a file to convert, the animation shoes a blinking glow on number 1. This continues for the rest of the steps, till your file is finally converted into the desired file format.
06Blizzard: Warcraft III Reforged
Warcraft was one complete heaven of adventure and thrill for console gamers. While the enticing cutscenes with stunning motion graphics were an absolute favorite, the game had a plenty of other exciting elements.
The relaunched game (Warcraft III Reforged) website has a mix of gaming adventures and cutscenes running in the site’s background with the game title and pitch appearing as an overlaid animation. On navigating through the site, you will find classy animated elements that take you on a nostalgic trip of the original game.
Part 3 Learn How to Create and Add Gifs to Interactive Layouts in Filmora
Now that you are quite familiar with the utility of GIFs in almost every market field, and have seen stunning examples of GIF design and usage for an impressive brand promotion, let’s take a dive into creating and using these motion clips to make interactive graphic layouts for websites, social media blogs and posts, and a variety of other applications that require some brilliant imagery for market promotion.
When looking for the perfect GIF designer software, Wondershare Filmora Video Editor is the most affordable pick. This is a free and an enhanced GIF design tool, packed with world class and premium quality features that are most suitable for giving the much appreciated professional touch to your graphic artwork. Here’s how you can work with Filmora to make alluring graphic layouts:
Step 1: Launch Filmora
The software is readily compatible to your Windows and MacOS devices and you don’t even require a signup to use the application. Just download and install the software in your preferred device and launch the same to reach the software’s welcome interface.
Filmora Free Download Link:
Step 2: Upload Media Files
Select and import the desired media files from your device to upload them to the Filmora timeline. You can either pick a video or choose a series of static images.
Step 3: Add to Timeline
Once imported, you need to add the selected files to the software’s editor timeline. You can use the ‘Drag and Drop’ method to get this done.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
Step 4: Explore Your Editing Skills
As already stated, the Filmora effects library is an extensive inventory of stunning features to compliment your artwork with matchless class. You are free to choose from tons of image and video editing effects and filters suited to your GIF content to create excellent pieces of graphic art.
When starting to customize your GIF in Filmora, you can begin with cropping and trimming your images or video to the perfect part, or even cut and split them to ward off unwanted portions, or rotate and flip the images to set them in the perfect orientation.
You can further add elements like, graphic transitions, overlays, animations and texts, and etc., to customize your artwork to your heart’s content. The software’s audio-visual library facilitates you with around 300 audio-visual effects and music choices to supplement your creation with a conducive sound feel. You can also make adjustments in frame speed and play durations to get the best most snippet ever!
You are granted the liberty to choose almost any common file format to create and customize GIFs in Filmora. A more convincing feature is, the software does not leave a watermark on your artwork and you can easily share your creation across media platforms.
Step 5: Save and Export
Once your creation satisfies you, save it to your device with a .gif extension, from where it can be exported to various media sharing platforms with ease.
● Key Takeaways from This Episode →
● When planning a perfect and appealing product marketing strategy, you can consider using GIFs to enhance the feel. Complement your product site with suitable GIF design and graphic transitions can prove pivotal to target and hold your related audience.
● Looking for the best GIF creator and customization software, you can rely on Filmora to create and customize professional quality GIFs with utmost convenience.
The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy
In this article
01 [8 Principles for Great GIF Design](#Part 1)
02 [6 Amazing Examples of Animated Gifs in Web Design](#Part 2)
03 [Learn How to Create and Add Gifs to Interactive Layouts in Filmora](#Part 3)
Part 1 Principles for Great GIF Design
Creating GIFs for infotainment or casual information sharing is the current talk of the trend. You might have visibly landed across a heap of tantalizing GIFs in blogs, social media posts, product promotion websites and almost every other domain you can possibly think of. Using GIFs for any type of content promotion is bound to captivate the target audience in impressive multiplicities. Ever wondered what’s the cue behind the mass appeal that GIFs create? Well, an obvious answer is the stunning GIF design.
When going for GIF creation and selection, design plays the key role in creating considerable buzz about the information being transmitted. To add impact to your creation, you need to pay considerable attention to its design implications, thus ensuring that the right things get presented in the right way. Outlined below are some amazing principles you can use to enhance your GIF design to the next level:
01Ensure Accuracy and Preciseness
The primary concern you need to be attentive about while designing a GIF is its preciseness. Ensure ban exactness of information and confine your creation to the theme and requirement of your creation, like, the message you want to deliver or the impact you want to create through the GIF. Balance your creativity within specific content parameters and avoid getting carried away or overdoing on the beautifying aspect.
As an example, it is visibly not appealing to add a wholesome mix of 15 shades and 20 different elements in a nature-based GIF. You will end up getting too harsh on the viewers’ eyes, confusing them with a hoard of speeding elements and banging colors. You can instead stick to 2 or 3 frames with an intelligent mix of 2 complementary shades.
02Maintain Visual Identity
An important aspect to keep in mind while attempting to design GIF is, it should visually relate to the underlying content. For instance, if you are intending a brand promotion through your GIF, lay stress on adding elements like, brand definition, product specifications, know-how of your work patterns, etc. ensure that your content flows naturally and has exactness.
Other alternatives are, using your product logo as the GIF background, character representation of your brand or using some explicit product oriented themes. While, you are free to pick anything that suits your preferences and needs, just make sure that using it in your GIF adds value to your brand instead of giving an out of the box feel.
Image Name: The-only-guide-you’ll-ever-need-to-learn-gif-design-that-get-shared-like-crazy-1
03Cut Down on Unnecessary Frames
Have you ever encountered a halt in the natural loop of your GIF out of nowhere? While pondering over the underlying cause, it is a common assumption to take this as an animation fallacy, but that’s evidently not the case. The actual culprits behind this glitch are those extra frames that contribute towards nothing but adding weight to an already heavy file.
To set this straight, you should switch to removing any extra frames, while saving a particular one which you may stretch to a desired duration according to the break point of your contents in the GIF. However, take caution to maintain the visual quality of your GIF while you remove those extra frames.
04Make Your GIF Accessible
You should always adhere to the concern of accessibility while creating a GIF. The reason being, your content is visibly going to get mass attention across the web and you cannot filter out visitors, make sure your GIF is easily accessible to all kind of users, particularly those with vision limitations, like, epileptic patients or the ones using screen readers.
Focus on describing your GIF content with alt text and using a limited blinking and flashing rate. In case your GIF content is primarily text based, take care to limit the effective color and image movement and adjust the frames rates to avoid constant and quick movement of image frames when adding many clips on a single page.
Pay additional heed to the auto play feature of your GIFs. It can be visibly annoying to be welcomed on a site homepage with GIFs enjoying an auto play session of their own. You can alternatively, incorporate a ‘Click to Play’ option or grant your site visitors the liberty to decide on what is to be played when.
05Use Storyboards
When aiming to create visibly appealing GIFs, you need to lay considerable stress on choosing an apt background story. Don’t get misled by the wrong assumption of using any random background, owing to the short play duration of GIFs. An impressive solution to this concern is taking the help of a storyboard to keep track of your GIF’s content flow.
Using a storyboard is quite effective means of being in line with the direction of content movement, rescuing you from the hustle of going off the track. This comes explicitly handy when you are working with a team of creators. The storyboard is there to keep everything at the exact place, thus improving member communications and boosting up the design process.
06Focus on Creating Loops
Consider creating an animated motion loop for your GIF allowing a repeated and comprehensive view of your content. Looping projects a deeper observation of the clip and its contents in a seamless transition. However, creating an infinite motion loop in GIFs is quite tricky, as you need to pay utmost concern to ensure a smooth content flow and chances of even the slightest errors are not entertained.
Any loopholes in placement of your GIF elements will get noticed within a blink and lead to an unsatisfactory user experience. Hence, you need to check each of your content frames separately to eliminate chances of possible errors. If you are a beginner, try working with geometrical animations to get the initial pickup. This will be advantageous in deciding the exact element positions at the start and end of the GIF.
07Make Use of Motion Blur
Using the concept of motion blur is pivotal in providing a natural flow and feel to your GIF, which, in an otherwise case would ordinarily appear as a mere collection of static images clubbed together. This would give a wobbling feel with unsteady frame movements to your viewers. The motion blur effect potentially ensures a smooth content flow, and your GIF looks like a short video captured from a camera.
08Stick to a Reduced File Size
Creating GIF of within a standard size range is quite difficult, owing to the fact that these are shared across a variety of media platforms, each having a different file size constraint. It is, however, recommended to stick to a file size as low as possible to escape the notch of modifying the same, ener5y time you need to work with the GIF on a different platform.
Listed below are a few ways to limit your GIF to a lower file size:
● Restrict your GIF to a frame count under 150, exceeding which, it will get difficult to export the GIF to most of the commonly visited social media and content sharing platforms.
● When your GIF is ready to export, adjust its lossy parameter between 5 and 10 to boost the file compression rate. Look for a setting that decreases the effective file size without compromising with the overall GIF design.
● Restrict to a minimum possible color usage. This will not only intensify the GIF design, but also contribute in maintaining a decreased file size. You can instead, focus on playing with animations or adjusting your image frames to longer play durations.
● Don’t experiment with multiple background gradients in your GIF. You can select from either a completely opaque, or a totally transparent background. Adding unnecessary gradients will end up giving your GIF a hazy look, along with a visibly large file that will be difficult to export non any platform.
Part 2 Amazing Examples of Animated Gifs in Web Design
GIFs are an effective means of adding appeal to brand promotions and achieving improved market buildup by delivering just the right content in the most captivating and interesting ways. You can use them as creative web design tools to add spark to your product sites, which can potentially boost the market value and reach of your product by multiplying the number of visitors to your site.
Discussed below are some stunning examples of using animated GIFs to enhance commercial web design, which you can use to create a significant buzz about your product among a target audience:
01Marie Weber
This is a shoe designer company in France, famous for its classy, handmade shoes. On visiting the company’s site, you are welcomed by a simple and subtle, animated product logo on each page. This animated logo is a masterpiece in itself, telling you the about the lavishness of the associated product.
On navigating further, you will find animated elements, like; shoe images and collection names, which appear on the screen before a zoom out. There are underlined links that pop up to animate beneath the name, indicating the link you are going to visit.
02Wonderful Weekends Festival
This is an absolute animation delight, where the welcome page of the site greets you with vibrant pieces in motion, and a pop up box informs you of the festival’s arrival time and asks you to select one from the options of ‘Play Now’ or ‘Show Me the Festival’.
As you click to make a choice, the Google brand shines with associated colors. As you continue to browse through the site, pages open up with brand color animations, along with colored active links flashing on the pages.
03Google
This is a brand name that needs no introduction. Google has launched its ‘Your Plan, Your Planet’ site to infuse awareness about environment conservation and eco friendly lifestyles, guiding visitors on ways and means of introducing related changes. The site greets you with a simple layout, with a short text moving in and getting still. Click on ‘Let’s Get Started’ and you will see 4 amazingly animated icons that open up to more vibrant animations.
Tap any one of the swinging refrigerator door, the illuminated light bulb, the running faucet or the teddy bear waving at you, to land on a schema that informs you about effective means of improving on conservation in within your selected section. This is a perfect example of using animations as a marketing strategy to captivate people’s attention on a subject that evidently turns them off.
04Pete Nottage
Designed explicitly as a hiring site for voice presenter Pete Nottage, this website tells you everything about the actor and the credibility of hiring him. The site lands among the best examples of web animation usage. The welcome page of the site greets you with the brand logo. Tap on the red swipe and you will get to know that the brand infuses vibrancy to something that’s originally dull.
Next, you will find a plethora of dynamic and elegant animations in a plying plane, cityscape, flowing sea and sailing boats, moving cars and excusive motion graphics on each building. Visiting the animated site links provides you an insight of the actor’s personality. In the ‘About’ section, you can find a headshot animation, that disappears on clicking, and is followed by a more dynamic motion snippet.
05Zamzar
This one is an online file conversion site and lives up to its tagline ‘File Conversion Made Easy’ through a concrete animation on the welcome page. The file conversion on this site is quick, 3-step process, with a blinking animation indicating the current conversion stage.
For instance, when you are at the first step of selecting a file to convert, the animation shoes a blinking glow on number 1. This continues for the rest of the steps, till your file is finally converted into the desired file format.
06Blizzard: Warcraft III Reforged
Warcraft was one complete heaven of adventure and thrill for console gamers. While the enticing cutscenes with stunning motion graphics were an absolute favorite, the game had a plenty of other exciting elements.
The relaunched game (Warcraft III Reforged) website has a mix of gaming adventures and cutscenes running in the site’s background with the game title and pitch appearing as an overlaid animation. On navigating through the site, you will find classy animated elements that take you on a nostalgic trip of the original game.
Part 3 Learn How to Create and Add Gifs to Interactive Layouts in Filmora
Now that you are quite familiar with the utility of GIFs in almost every market field, and have seen stunning examples of GIF design and usage for an impressive brand promotion, let’s take a dive into creating and using these motion clips to make interactive graphic layouts for websites, social media blogs and posts, and a variety of other applications that require some brilliant imagery for market promotion.
When looking for the perfect GIF designer software, Wondershare Filmora Video Editor is the most affordable pick. This is a free and an enhanced GIF design tool, packed with world class and premium quality features that are most suitable for giving the much appreciated professional touch to your graphic artwork. Here’s how you can work with Filmora to make alluring graphic layouts:
Step 1: Launch Filmora
The software is readily compatible to your Windows and MacOS devices and you don’t even require a signup to use the application. Just download and install the software in your preferred device and launch the same to reach the software’s welcome interface.
Filmora Free Download Link:
Step 2: Upload Media Files
Select and import the desired media files from your device to upload them to the Filmora timeline. You can either pick a video or choose a series of static images.
Step 3: Add to Timeline
Once imported, you need to add the selected files to the software’s editor timeline. You can use the ‘Drag and Drop’ method to get this done.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
Step 4: Explore Your Editing Skills
As already stated, the Filmora effects library is an extensive inventory of stunning features to compliment your artwork with matchless class. You are free to choose from tons of image and video editing effects and filters suited to your GIF content to create excellent pieces of graphic art.
When starting to customize your GIF in Filmora, you can begin with cropping and trimming your images or video to the perfect part, or even cut and split them to ward off unwanted portions, or rotate and flip the images to set them in the perfect orientation.
You can further add elements like, graphic transitions, overlays, animations and texts, and etc., to customize your artwork to your heart’s content. The software’s audio-visual library facilitates you with around 300 audio-visual effects and music choices to supplement your creation with a conducive sound feel. You can also make adjustments in frame speed and play durations to get the best most snippet ever!
You are granted the liberty to choose almost any common file format to create and customize GIFs in Filmora. A more convincing feature is, the software does not leave a watermark on your artwork and you can easily share your creation across media platforms.
Step 5: Save and Export
Once your creation satisfies you, save it to your device with a .gif extension, from where it can be exported to various media sharing platforms with ease.
● Key Takeaways from This Episode →
● When planning a perfect and appealing product marketing strategy, you can consider using GIFs to enhance the feel. Complement your product site with suitable GIF design and graphic transitions can prove pivotal to target and hold your related audience.
● Looking for the best GIF creator and customization software, you can rely on Filmora to create and customize professional quality GIFs with utmost convenience.
The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy
In this article
01 [8 Principles for Great GIF Design](#Part 1)
02 [6 Amazing Examples of Animated Gifs in Web Design](#Part 2)
03 [Learn How to Create and Add Gifs to Interactive Layouts in Filmora](#Part 3)
Part 1 Principles for Great GIF Design
Creating GIFs for infotainment or casual information sharing is the current talk of the trend. You might have visibly landed across a heap of tantalizing GIFs in blogs, social media posts, product promotion websites and almost every other domain you can possibly think of. Using GIFs for any type of content promotion is bound to captivate the target audience in impressive multiplicities. Ever wondered what’s the cue behind the mass appeal that GIFs create? Well, an obvious answer is the stunning GIF design.
When going for GIF creation and selection, design plays the key role in creating considerable buzz about the information being transmitted. To add impact to your creation, you need to pay considerable attention to its design implications, thus ensuring that the right things get presented in the right way. Outlined below are some amazing principles you can use to enhance your GIF design to the next level:
01Ensure Accuracy and Preciseness
The primary concern you need to be attentive about while designing a GIF is its preciseness. Ensure ban exactness of information and confine your creation to the theme and requirement of your creation, like, the message you want to deliver or the impact you want to create through the GIF. Balance your creativity within specific content parameters and avoid getting carried away or overdoing on the beautifying aspect.
As an example, it is visibly not appealing to add a wholesome mix of 15 shades and 20 different elements in a nature-based GIF. You will end up getting too harsh on the viewers’ eyes, confusing them with a hoard of speeding elements and banging colors. You can instead stick to 2 or 3 frames with an intelligent mix of 2 complementary shades.
02Maintain Visual Identity
An important aspect to keep in mind while attempting to design GIF is, it should visually relate to the underlying content. For instance, if you are intending a brand promotion through your GIF, lay stress on adding elements like, brand definition, product specifications, know-how of your work patterns, etc. ensure that your content flows naturally and has exactness.
Other alternatives are, using your product logo as the GIF background, character representation of your brand or using some explicit product oriented themes. While, you are free to pick anything that suits your preferences and needs, just make sure that using it in your GIF adds value to your brand instead of giving an out of the box feel.
Image Name: The-only-guide-you’ll-ever-need-to-learn-gif-design-that-get-shared-like-crazy-1
03Cut Down on Unnecessary Frames
Have you ever encountered a halt in the natural loop of your GIF out of nowhere? While pondering over the underlying cause, it is a common assumption to take this as an animation fallacy, but that’s evidently not the case. The actual culprits behind this glitch are those extra frames that contribute towards nothing but adding weight to an already heavy file.
To set this straight, you should switch to removing any extra frames, while saving a particular one which you may stretch to a desired duration according to the break point of your contents in the GIF. However, take caution to maintain the visual quality of your GIF while you remove those extra frames.
04Make Your GIF Accessible
You should always adhere to the concern of accessibility while creating a GIF. The reason being, your content is visibly going to get mass attention across the web and you cannot filter out visitors, make sure your GIF is easily accessible to all kind of users, particularly those with vision limitations, like, epileptic patients or the ones using screen readers.
Focus on describing your GIF content with alt text and using a limited blinking and flashing rate. In case your GIF content is primarily text based, take care to limit the effective color and image movement and adjust the frames rates to avoid constant and quick movement of image frames when adding many clips on a single page.
Pay additional heed to the auto play feature of your GIFs. It can be visibly annoying to be welcomed on a site homepage with GIFs enjoying an auto play session of their own. You can alternatively, incorporate a ‘Click to Play’ option or grant your site visitors the liberty to decide on what is to be played when.
05Use Storyboards
When aiming to create visibly appealing GIFs, you need to lay considerable stress on choosing an apt background story. Don’t get misled by the wrong assumption of using any random background, owing to the short play duration of GIFs. An impressive solution to this concern is taking the help of a storyboard to keep track of your GIF’s content flow.
Using a storyboard is quite effective means of being in line with the direction of content movement, rescuing you from the hustle of going off the track. This comes explicitly handy when you are working with a team of creators. The storyboard is there to keep everything at the exact place, thus improving member communications and boosting up the design process.
06Focus on Creating Loops
Consider creating an animated motion loop for your GIF allowing a repeated and comprehensive view of your content. Looping projects a deeper observation of the clip and its contents in a seamless transition. However, creating an infinite motion loop in GIFs is quite tricky, as you need to pay utmost concern to ensure a smooth content flow and chances of even the slightest errors are not entertained.
Any loopholes in placement of your GIF elements will get noticed within a blink and lead to an unsatisfactory user experience. Hence, you need to check each of your content frames separately to eliminate chances of possible errors. If you are a beginner, try working with geometrical animations to get the initial pickup. This will be advantageous in deciding the exact element positions at the start and end of the GIF.
07Make Use of Motion Blur
Using the concept of motion blur is pivotal in providing a natural flow and feel to your GIF, which, in an otherwise case would ordinarily appear as a mere collection of static images clubbed together. This would give a wobbling feel with unsteady frame movements to your viewers. The motion blur effect potentially ensures a smooth content flow, and your GIF looks like a short video captured from a camera.
08Stick to a Reduced File Size
Creating GIF of within a standard size range is quite difficult, owing to the fact that these are shared across a variety of media platforms, each having a different file size constraint. It is, however, recommended to stick to a file size as low as possible to escape the notch of modifying the same, ener5y time you need to work with the GIF on a different platform.
Listed below are a few ways to limit your GIF to a lower file size:
● Restrict your GIF to a frame count under 150, exceeding which, it will get difficult to export the GIF to most of the commonly visited social media and content sharing platforms.
● When your GIF is ready to export, adjust its lossy parameter between 5 and 10 to boost the file compression rate. Look for a setting that decreases the effective file size without compromising with the overall GIF design.
● Restrict to a minimum possible color usage. This will not only intensify the GIF design, but also contribute in maintaining a decreased file size. You can instead, focus on playing with animations or adjusting your image frames to longer play durations.
● Don’t experiment with multiple background gradients in your GIF. You can select from either a completely opaque, or a totally transparent background. Adding unnecessary gradients will end up giving your GIF a hazy look, along with a visibly large file that will be difficult to export non any platform.
Part 2 Amazing Examples of Animated Gifs in Web Design
GIFs are an effective means of adding appeal to brand promotions and achieving improved market buildup by delivering just the right content in the most captivating and interesting ways. You can use them as creative web design tools to add spark to your product sites, which can potentially boost the market value and reach of your product by multiplying the number of visitors to your site.
Discussed below are some stunning examples of using animated GIFs to enhance commercial web design, which you can use to create a significant buzz about your product among a target audience:
01Marie Weber
This is a shoe designer company in France, famous for its classy, handmade shoes. On visiting the company’s site, you are welcomed by a simple and subtle, animated product logo on each page. This animated logo is a masterpiece in itself, telling you the about the lavishness of the associated product.
On navigating further, you will find animated elements, like; shoe images and collection names, which appear on the screen before a zoom out. There are underlined links that pop up to animate beneath the name, indicating the link you are going to visit.
02Wonderful Weekends Festival
This is an absolute animation delight, where the welcome page of the site greets you with vibrant pieces in motion, and a pop up box informs you of the festival’s arrival time and asks you to select one from the options of ‘Play Now’ or ‘Show Me the Festival’.
As you click to make a choice, the Google brand shines with associated colors. As you continue to browse through the site, pages open up with brand color animations, along with colored active links flashing on the pages.
03Google
This is a brand name that needs no introduction. Google has launched its ‘Your Plan, Your Planet’ site to infuse awareness about environment conservation and eco friendly lifestyles, guiding visitors on ways and means of introducing related changes. The site greets you with a simple layout, with a short text moving in and getting still. Click on ‘Let’s Get Started’ and you will see 4 amazingly animated icons that open up to more vibrant animations.
Tap any one of the swinging refrigerator door, the illuminated light bulb, the running faucet or the teddy bear waving at you, to land on a schema that informs you about effective means of improving on conservation in within your selected section. This is a perfect example of using animations as a marketing strategy to captivate people’s attention on a subject that evidently turns them off.
04Pete Nottage
Designed explicitly as a hiring site for voice presenter Pete Nottage, this website tells you everything about the actor and the credibility of hiring him. The site lands among the best examples of web animation usage. The welcome page of the site greets you with the brand logo. Tap on the red swipe and you will get to know that the brand infuses vibrancy to something that’s originally dull.
Next, you will find a plethora of dynamic and elegant animations in a plying plane, cityscape, flowing sea and sailing boats, moving cars and excusive motion graphics on each building. Visiting the animated site links provides you an insight of the actor’s personality. In the ‘About’ section, you can find a headshot animation, that disappears on clicking, and is followed by a more dynamic motion snippet.
05Zamzar
This one is an online file conversion site and lives up to its tagline ‘File Conversion Made Easy’ through a concrete animation on the welcome page. The file conversion on this site is quick, 3-step process, with a blinking animation indicating the current conversion stage.
For instance, when you are at the first step of selecting a file to convert, the animation shoes a blinking glow on number 1. This continues for the rest of the steps, till your file is finally converted into the desired file format.
06Blizzard: Warcraft III Reforged
Warcraft was one complete heaven of adventure and thrill for console gamers. While the enticing cutscenes with stunning motion graphics were an absolute favorite, the game had a plenty of other exciting elements.
The relaunched game (Warcraft III Reforged) website has a mix of gaming adventures and cutscenes running in the site’s background with the game title and pitch appearing as an overlaid animation. On navigating through the site, you will find classy animated elements that take you on a nostalgic trip of the original game.
Part 3 Learn How to Create and Add Gifs to Interactive Layouts in Filmora
Now that you are quite familiar with the utility of GIFs in almost every market field, and have seen stunning examples of GIF design and usage for an impressive brand promotion, let’s take a dive into creating and using these motion clips to make interactive graphic layouts for websites, social media blogs and posts, and a variety of other applications that require some brilliant imagery for market promotion.
When looking for the perfect GIF designer software, Wondershare Filmora Video Editor is the most affordable pick. This is a free and an enhanced GIF design tool, packed with world class and premium quality features that are most suitable for giving the much appreciated professional touch to your graphic artwork. Here’s how you can work with Filmora to make alluring graphic layouts:
Step 1: Launch Filmora
The software is readily compatible to your Windows and MacOS devices and you don’t even require a signup to use the application. Just download and install the software in your preferred device and launch the same to reach the software’s welcome interface.
Filmora Free Download Link:
Step 2: Upload Media Files
Select and import the desired media files from your device to upload them to the Filmora timeline. You can either pick a video or choose a series of static images.
Step 3: Add to Timeline
Once imported, you need to add the selected files to the software’s editor timeline. You can use the ‘Drag and Drop’ method to get this done.
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
Step 4: Explore Your Editing Skills
As already stated, the Filmora effects library is an extensive inventory of stunning features to compliment your artwork with matchless class. You are free to choose from tons of image and video editing effects and filters suited to your GIF content to create excellent pieces of graphic art.
When starting to customize your GIF in Filmora, you can begin with cropping and trimming your images or video to the perfect part, or even cut and split them to ward off unwanted portions, or rotate and flip the images to set them in the perfect orientation.
You can further add elements like, graphic transitions, overlays, animations and texts, and etc., to customize your artwork to your heart’s content. The software’s audio-visual library facilitates you with around 300 audio-visual effects and music choices to supplement your creation with a conducive sound feel. You can also make adjustments in frame speed and play durations to get the best most snippet ever!
You are granted the liberty to choose almost any common file format to create and customize GIFs in Filmora. A more convincing feature is, the software does not leave a watermark on your artwork and you can easily share your creation across media platforms.
Step 5: Save and Export
Once your creation satisfies you, save it to your device with a .gif extension, from where it can be exported to various media sharing platforms with ease.
● Key Takeaways from This Episode →
● When planning a perfect and appealing product marketing strategy, you can consider using GIFs to enhance the feel. Complement your product site with suitable GIF design and graphic transitions can prove pivotal to target and hold your related audience.
● Looking for the best GIF creator and customization software, you can rely on Filmora to create and customize professional quality GIFs with utmost convenience.
Best Cloud Storage Service for Videos
Which video cloud storage service is the best for storing videos? Many options are available, so it can be hard to decide which is the best for you.
Some factors to consider when choosing a cloud storage service for videos include how easy it is to use, the number of storage options available, and the price.
Some popular best video cloud storage services for videos include Flicker, Wondershare Drive, and Adobe Creative Cloud. Each has its own advantages and disadvantages, so it’s essential to consider what you need before making a decision.
Ultimately, the best cloud storage service for videos is one that meets your specific needs. So don’t hesitate to try out different services to see which one is best for you.
Part 1: No.1 Flicker
Flickr is an online image hosting and video hosting service that has been around for a long time. However, SmugMug now owns it, and you can access photos and videos from Flickr without registering an account.
Flicker Free Storage Policy
Flickr is a great online video storage service, but it can be limiting if you want to store many pictures and videos. For example, a Flickr free account can only store 1000 photos and videos, which means it can only hold about 2-3 GB of data.
Flickr also has some limitations when it comes to file size. For example, photos are limited to 200 MB and videos are limited to 1 GB. However, you can get around these limitations by storing the maximum allowed file size (e.g., photo files are limited to 200 MB and video files are limited to 1 GB). Additionally, if you want to share photos and videos with others, you’ll need to upload video to the cloud or use the Flickr app on a device.
Overall, Flickr is a great online photo and video storage service, but it may not be the best option for you if you’re looking for a lot of space or want to share photos and videos with others.
Flicker Pro Storage Policy
Flicker Cloud Storage is a paid storage service that offers users unlimited storage space and a range of features to help them manage their photos and videos.
The paid policy of Flicker Cloud Storage allows users to store unlimited data for a monthly fee of $5.99. The storage space is available as a monthly subscription or can be purchased yearly.
The features available to users of Flicker Cloud Storage include the ability to search and view photos and videos and share photos and videos with friends and family.
Flicker Cloud Storage is an excellent option for users who want to store their photos and videos in a safe and secure environment. The paid policy of Flicker Cloud Storage allows users to store more data than other storage services, and the features available make it easy to access and share your photos and videos.
Why Flicker is the best choice for cloud storage
Flicker is the best place to share your work with the world. With Flicker, you can securely and privately share your photos with the world and make profits while you do it.
Flicker is a great way to communicate your work to the world. You can share your photos with your friends, family, and followers and let them know what you’re working on. Flicker is also a great place to make money. You can monetize your photos by selling them through Flicker or licensing them to other businesses.
There’s no reason not to start using Flicker. It’s free to sign up. So start sharing your work with Flicker today!
Part 2: No.2 Wondershare Drive
What is Wondershare Drive
Wondershare Drive is a comprehensive media management tool that helps you organize and manage your videos, music, photos, and documents. It has a wide range of features, such as automatic video and music recognition, easy file sharing, and powerful search capabilities.
Wondershare Drive also features a built-in media player that lets you play videos and music right from the app. With Wondershare Drive, you can easily keep your videos, music, and photos organized and accessible from any device.
Best for Filmora users
Are you looking for editing software that can handle photos and videos with ease? Then, Wondershare Filmora should be your go-to option. This software is known for its easy-to-use interface and its impressive editing capabilities. Whether you’re just starting or a seasoned user, Filmora has something for you. Here are just a few of its features:
Filmora has an easy-to-use interface that makes it easy for beginners to get started.
- It has a wide range of features that allow you to edit photos and videos easily.
- Its editing features are top-notch, and it can easily handle photos and videos.
- It has a wide range of filters that you can use to give your photos and videos a unique look.
- It has a built-in video editor that makes it easy to create videos that look great.
- It has a built-in music editor that makes adding music to your videos easy.
- It has a range of sharing options that make it easy to share your edited videos and photos with friends and family.
- It is free software; you can download it from Wondershare’s website.
If you’re looking for editing software that can easily handle photos and videos, Wondershare Filmora should definitely be your go-to option.
Part 3: No.3 Adobe Creative Cloud
What’s the free policy
Adobe Creative Cloud is a suite of applications that allow users to create and share creative content. In addition, the software offers a free policy, which allows users to use up to 2 GB of storage.
Reasons to choose Adobe Creative Cloud
Adobe Creative Cloud is a software suite that allows users to create and share creative content. It includes Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, as well as a variety of other software tools. Creative Cloud allows users to access their content from any device and share it with others. It also offers a variety of features to help users create more powerful and professional content.
One of the most important features of Creative Cloud is its ability to sync your content between devices. This means that you can access your content anywhere and share it with others. In addition, you can also use Creative Cloud to share your content with collaborators. This way, you can work on the content together and share it with others.
Creative Cloud also offers a variety of features to help you create better content. These features include a variety of tools and resources to help you create better graphics and layouts. Additionally, Creative Cloud offers a variety of tools to help you edit your content. This includes tools to help you correct grammar and spelling mistakes as well as tools to help you add multimedia content.
Creative Cloud is a great way to improve your content skills and create more powerful and professional content. It offers a variety of features to help you create better content and share it with others.
Best Cloud Storage for Adobe Users
Creative Cloud is the best subscription service for you if you’re an Adobe user. Here’s why:
You get the latest versions of all Adobe Creative Suite applications, including Photoshop, Illustrator, InDesign, and Dreamweaver.
You can use all of your Creative Cloud applications on any device, including your computer, tablet, and phone.
- You can share files with other Creative Cloud users easily.
- You can access your Creative Cloud applications from any web browser.
- You can get help from Adobe experts if you need it.
- You can be confident that your data is safe and secure.
- You can manage your Creative Cloud subscriptions in one place.
If you’re not an Adobe user, Creative Cloud is still a great option. It includes all the features of the Adobe Creative Suite, plus many other great applications, such as Acrobat, After Effects, and Audition. You can find out more about Creative Cloud here.
Part 4: No.4 Vimeo
What’s the pricing policy of Vimeo for Video storage?
As a free user, you’re allowed to upload up to two videos per month. This limit is in place for the lifetime of the account and does not reset or renew. After you reach 25 videos, you will need to upgrade your account to upload or create more videos.
Vimeo has a paid video storage policy. Video storage on Vimeo is priced at $12/year for 60 videos, $35/year for 120 videos, or $55/year for 240 videos. That means you can share your videos with your friends and family without worrying about space constraints.
Choose Vimeo for Video storage
Vimeo is a great video storage service that can easily store your videos. The service offers a variety of features that make it a great choice for video storage. Vimeo also offers a great interface that makes it easy to manage your videos.
One of the great features of Vimeo is its ability to share videos with friends and family. You can easily share videos with friends and family by posting them to your Vimeo account or by sending them as an email attachment.
Another great feature of Vimeo is its ability to sync your videos with your devices. You can easily sync your videos with your devices by using the Vimeo app or by using the Vimeo website.
So if you want to create and share quality videos, Vimeo is the perfect platform. And the paid video storage policy means you can store plenty of videos without having to worry about space constraints.
FAQs
Why use cloud storage?
Cloud storage is accessible from anywhere in the world. First, this means that you can access your data even if you’re not at your computer. Second, cloud storage is affordable.
Is cloud storage safe?
Yes, cloud storage is generally safe, but you should take a few precautions to safeguard your data. First, make sure that you choose a reputable provider with robust security measures. Second, keep your files backed up regularly if something goes wrong with your cloud storage account. And finally, be aware that even if your data is stored in the Cloud, it may still be subject to legal discovery or seizure if needed in a criminal investigation.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
Top 10 Free WhatsApp Video Converter
WhatsApp is one of the most popular apps for global users. It is a simple tool for sending messages and instant videos, and also sharing statuses. However, there is a size limit to sharing video files via WhatsApp. Plus, the app supports only certain types of video file formats.
At this point, using a high-quality WhatsApp video converter is a proper way to go. This article will let you know not only the best software but also web-based tools to convert WhatsApp video in any situation.
Which Video Formats Does WhatsApp Support?
“WhatsApp only allows me to send (a) video of maximum (of) 17 MB size, of duration 2:50 minutes. But my cousin has sent me a video of 35 MB, with (a) 5:40 minutes duration. How has this been possible?”
Indeed, WhatsApp has size and format-related restrictions, like a 16 MB size limit. However, you can access the WhatsApp Web version to share longer videos since it allows a size limit of 64 MB. Alternatively, you can reduce video size for WhatsApp with converter tools to compress, convert, and optimize video files**.**
The Best Video Formats for WhatsApp
This platform only supports specific video codec or format types that suits the pre-set compression standards.
WhatsApp-supported video formats
AVI, MP4, MOV, MKV, FLV audio codec, and 3 GP (/MPEG-4 video codec encoding).
WhatsApp allowed file size
16MB
To make sure that videos transfer safely and smoothly via WhatsApp, make the necessary size and codec conversion.
Best 5 Software to convert video for WhatsApp
Specific WhatsApp video converter types come in software versions for Mac or Windows users. You can download and launch them to use the features without network connection.
WinX HD Video Converter Deluxe
WinX HD Video Converter Deluxe is a user-friendly tool to convert video for WhatsApp, from different formats and devices. You can expect high-quality video output, reaching 4K to 8K resolution. Make necessary video codec and size changes to compress videos fit for WhatsApp-based sharing.
Converting Speed: High.
Compatible Platforms: WhatsApp, YouTube, Facebook, Instagram, Email, etc.
Supported Formats: MP4, GoPro devices, MKV, Drone devices, MOV, MTS, AVI, etc.
Rating: 3.6/5 (Top Ten Reviews)
Main Features:
- Multiple file sizes for conversion.
- Resolution up to 1080p or 4K.
- Change frame rate.
- The open-source platform is fit for Mac and Windows.
Pros
- No significant quality loss during conversions.
- Reduce GB-based sizes to MB.
- Stable compression process.
Cons
- Not for free.
- Limited advanced editor settings.
Filmora
Filmora is a high-quality WhatsApp video converter, it enables you convert any types of videos for WhatsApp, YouTube, also TikTok. Besides, Filmora is best for video editing functions, like cutting, trimming, rotating, compressing, and more. Also, get advanced editing functions like color correction, background removal, audio visualization, etc., before converting files in the WhatsApp-support format of choice.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later 
Converting Speed: High.
Compatible Platforms: YouTube, Vimeo, WhatsApp, etc.
Supported Formats: MKV, MP4, MOV, AVI, WMV, F4V, MP3, etc.
Rating: 8/10 (TrustRadius)
Main Features:
- Compress video during output as per file format type.
- Cut the size of the video to reduce the size.
- Advanced editing like background removal.
- High-quality HD resolution.
Pros
- Convert to different formats.
- Adjust the speed of the video.
- Trim file size.
Cons
- Advanced functions like watermark removal are available in premium plans.
- At least 10 GB of disk space is necessary for the device.
Wondershare Uniconverter
This software for Mac and Windows users is useful for converting different file formats into different output files. Here, you can add videos from the device library or cloud storage. Later, make conversion choices like video format type, scale size, etc.
Converting Speed: High
Compatible Platforms: WhatsApp, YouTube, etc.
Supported Formats: MP4 (Standard/4K), MKV, AVI, AVCHD, FLV, MP3, etc.
Rating: 5/5 (GetApp)
Main Features:
- Split screen video support.
- Adjust the frame rate of videos.
- Customize video filters.
- Converts HD and SD files.
Pros
- Video quality remains the same during conversion.
- Compress files to smaller sizes.
- Automated conversion.
Cons
- Advanced features like watermark removal require payment.
- Limited access to cloud storage.
HandBrake
HandBrake is a user-friendly and open-source WhatsApp video converter fit for different devices. You can convert and even edit the video files for other devices and compress the size without quality loss. See a preview before completing the changes.
Converting Speed: Medium-High.
Compatible Platforms: All browser types on Linux, Windows, and Mac devices.
Supported Formats: MKV, MP4 (mainly M4V), and WebM.
Rating: 4/5 (TechRadar)
Main Features:
- Make chapter markers on files.
- Many pre-set video filters are available.
- Live preview of the video before conversion.
- Convert Blu-ray and DVD video files.
Pros
- Open-source platform.
- Batch scanning and encoding files in queues.
- CFR and VFR-based compatibility.
Cons
- No direct conversion of the file to WhatsApp.
- Limited variety in output file format choices.
Freemake Video Converter
Freemake is a top-notch video converter tool that users can try to create and compress different file formats for free. Download the output file in any form and high-resolution quality.
Converting Speed: High.
Compatible Platforms: YouTube, Vimeo, WhatsApp, etc.
Supported Formats: AVI, MP4, WMV, MKV, 3GP, MP3, DVD, FLV, SWF, MOV, Divx, MTS, etc.
Rating: 4.5/5 (TechRadar)
Main Features:
- Supports multiple video codecs like MPEG4, and AV1.
- Batch processing is possible.
- Edit videos by rotation, trimming, etc.
- Encode the videos.
Pros
- No extra cost for conversions.
- Users can convert bigger files as well.
- Supports videos from different devices and online platforms, like Vimeo.
Cons
- Users cannot directly prepare/send WhatsApp videos.
- It is mainly allowed on Windows.
Top 5 Online Video Converter for WhatsApp
Online tools are available that allow users to convert videos to WhatsApp format. The top 5 of them are listed here.
FlexClip
FlexiClip offers an online WhatsApp video converter for free to quickly change file formats into WhatsApp-supported options. In addition, you can use this tool to make other types of conversions like audio and image files.
Converting Speed: Medium-High.
Supported Formats: MOV, MP4, AVI, etc.
Rating: 4.4/5 (TrustPilot)
Main Features:
- Create video for social media marketing.
- Pre-set templates are available.
- Multiple stock images and videos are available.
- Rich-quality overlays and transitions.
Pros
- Dynamic types of vector elements are available.
- 1000+ text-based animations/pre-set styles present.
- High-quality transitions.
Cons
- Registration is vital to export files.
- It is hard to edit pre-saved videos.
Online Converter
This is a free WhatsApp video converter web service for users to change files to suit the WhatsApp platform quickly. In addition, you can decide the resolution of the video for output and even cut files based on timestamps.
Converting Speed: Medium-High.
Supported Formats: AVI, MOV, MP4, etc.
Rating: 3.6/5 (TrustPilot)
Main Features:
- Convert any file suitable for WhatsApp.
- Support cloud-based file insertion.
- Time-based video cutting for editing.
- Enable or disable the background audio track.
Pros
- Convert multiple files at a time.
- Different resolution-based choices are available.
- Add video URL to convert.
Cons
- Limited advanced settings.
- Does not support diverse file formats.
Clideo
Clideo is a suitable WhatsApp video converter that mainly compresses the files to WhatsApp-appropriate sizes. Moreover, you can insert your video file from cloud storage and quickly convert multiple files.
Converting Speed: Medium.
Supported Formats: MP4, AVI, WMV, VOB, MOV, etc.
Rating: 4.8/5 (TrustPilot)
Main Features:
- See preview before conversion.
- Automated file size-reducing parameters.
- Support file sizes upto 500 MB.
- Add a file from any device.
Pros
- Fast processing.
- Encryption-protected files.
- Intuitive interface.
Cons
- The uploading and conversion process can take a long time.
- The watermark is visible.
Kapwing
Kapwing’s online conversion tool can change video files and make them WhatsApp-compatible quickly. Users can customize different aspects of exporting feature, like ratio, video length, and frame rate.
Converting Speed: Very High.
Supported Formats: FLV, WAV, MOV, WMV, MP4, AVI, etc.
Rating: 4.7/5 (TrustPilot)
Main Features:
- Change the file format, type, size, and frame rate.
- Convert to MP4 from different formats.
- Upload by clicking the necessary button on the screen or drag the file and drop.
- Choose aspect ratios like 16:9 or 1:1.
Pros
- AI-powered conversion.
- Online converter tool available for free.
- Convert video to image format as well.
Cons
- A limited variety of formats are supported.
- Registered members can remove watermarks.
Aconvert
This is a speedy WhatsApp video converter that users can try out on any device quickly. It supports a wide range of input and output format options for conversion/compression.
Converting Speed: Medium-High
Supported Formats: Multiple types, like AVI, MKV, MOV, MPEG, PNG, JPG, PDF, etc.
Rating: 100/100 (Scam Detector)
Main Features:
- Add at least files for converting.
- Insert files from computers, tablets, or mobile phones.
- Size and status information is visible during conversion.
- The original file size cannot extend beyond 40 MB in size.
Pros
- Multiple types of formats are supported, like images, videos, ebooks, etc.
- No installation or registration is necessary.
- Batch conversion is allowed.
Cons
- Not available in some regions.
- The speed is standard-level.
Hot FAQs on Converting Videos for WhatsApp
1. How can I send a 10-minute video on WhatsApp?
Users can directly send videos with 10-minute-length via WhatsApp if the file size is 16 MB or lower. Otherwise, you can compress the file using a video converter for WhatsApp. Alternatively, you can upload your file into your Cloud account and copy the link to send.
2. How to convert YouTube videos to WhatsApp?
You can directly copy the YouTube-based video link below the Share button on its page, paste it into the chat, and send it. Alternatively, you can use a reliable converter tool to download YouTube videos in one of the supported video formats (e.g., MP4). Then, share them via WhatsApp chat.
3. How to Send Videos on WhatsApp Without Compressing?
WhatsApp compresses the video files automatically when users insert and send them via the Gallery icon within chats. However, you can avoid reducing video quality or compressing them if you send it by clicking on the Document icon > My Media Files/whichever folder the file is in.
Final Words
Overall, multiple online and software-based tools help convert video files to suit WhatsApp-based restrictions. Among them, Filmora is all-in-one software to cut and edit videos for sharing correctly. For online-based conversion, Kapwing is a usable alternative, in our opinion. To make your choice, though, go through all options carefully.
- WinX HD Video Converter Deluxe
- Filmora
- Wondershare Uniconverter
- HandBrake
- Freemake Video Converter
- Top 5 Online Video Converter for WhatsApp
Which Video Formats Does WhatsApp Support?
“WhatsApp only allows me to send (a) video of maximum (of) 17 MB size, of duration 2:50 minutes. But my cousin has sent me a video of 35 MB, with (a) 5:40 minutes duration. How has this been possible?”
Indeed, WhatsApp has size and format-related restrictions, like a 16 MB size limit. However, you can access the WhatsApp Web version to share longer videos since it allows a size limit of 64 MB. Alternatively, you can reduce video size for WhatsApp with converter tools to compress, convert, and optimize video files**.**
The Best Video Formats for WhatsApp
This platform only supports specific video codec or format types that suits the pre-set compression standards.
WhatsApp-supported video formats
AVI, MP4, MOV, MKV, FLV audio codec, and 3 GP (/MPEG-4 video codec encoding).
WhatsApp allowed file size
16MB
To make sure that videos transfer safely and smoothly via WhatsApp, make the necessary size and codec conversion.
Best 5 Software to convert video for WhatsApp
Specific WhatsApp video converter types come in software versions for Mac or Windows users. You can download and launch them to use the features without network connection.
WinX HD Video Converter Deluxe
WinX HD Video Converter Deluxe is a user-friendly tool to convert video for WhatsApp, from different formats and devices. You can expect high-quality video output, reaching 4K to 8K resolution. Make necessary video codec and size changes to compress videos fit for WhatsApp-based sharing.
Converting Speed: High.
Compatible Platforms: WhatsApp, YouTube, Facebook, Instagram, Email, etc.
Supported Formats: MP4, GoPro devices, MKV, Drone devices, MOV, MTS, AVI, etc.
Rating: 3.6/5 (Top Ten Reviews)
Main Features:
- Multiple file sizes for conversion.
- Resolution up to 1080p or 4K.
- Change frame rate.
- The open-source platform is fit for Mac and Windows.
Pros
- No significant quality loss during conversions.
- Reduce GB-based sizes to MB.
- Stable compression process.
Cons
- Not for free.
- Limited advanced editor settings.
Filmora
Filmora is a high-quality WhatsApp video converter, it enables you convert any types of videos for WhatsApp, YouTube, also TikTok. Besides, Filmora is best for video editing functions, like cutting, trimming, rotating, compressing, and more. Also, get advanced editing functions like color correction, background removal, audio visualization, etc., before converting files in the WhatsApp-support format of choice.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Converting Speed: High.
Compatible Platforms: YouTube, Vimeo, WhatsApp, etc.
Supported Formats: MKV, MP4, MOV, AVI, WMV, F4V, MP3, etc.
Rating: 8/10 (TrustRadius)
Main Features:
- Compress video during output as per file format type.
- Cut the size of the video to reduce the size.
- Advanced editing like background removal.
- High-quality HD resolution.
Pros
- Convert to different formats.
- Adjust the speed of the video.
- Trim file size.
Cons
- Advanced functions like watermark removal are available in premium plans.
- At least 10 GB of disk space is necessary for the device.
Wondershare Uniconverter
This software for Mac and Windows users is useful for converting different file formats into different output files. Here, you can add videos from the device library or cloud storage. Later, make conversion choices like video format type, scale size, etc.
Converting Speed: High
Compatible Platforms: WhatsApp, YouTube, etc.
Supported Formats: MP4 (Standard/4K), MKV, AVI, AVCHD, FLV, MP3, etc.
Rating: 5/5 (GetApp)
Main Features:
- Split screen video support.
- Adjust the frame rate of videos.
- Customize video filters.
- Converts HD and SD files.
Pros
- Video quality remains the same during conversion.
- Compress files to smaller sizes.
- Automated conversion.
Cons
- Advanced features like watermark removal require payment.
- Limited access to cloud storage.
HandBrake
HandBrake is a user-friendly and open-source WhatsApp video converter fit for different devices. You can convert and even edit the video files for other devices and compress the size without quality loss. See a preview before completing the changes.
Converting Speed: Medium-High.
Compatible Platforms: All browser types on Linux, Windows, and Mac devices.
Supported Formats: MKV, MP4 (mainly M4V), and WebM.
Rating: 4/5 (TechRadar)
Main Features:
- Make chapter markers on files.
- Many pre-set video filters are available.
- Live preview of the video before conversion.
- Convert Blu-ray and DVD video files.
Pros
- Open-source platform.
- Batch scanning and encoding files in queues.
- CFR and VFR-based compatibility.
Cons
- No direct conversion of the file to WhatsApp.
- Limited variety in output file format choices.
Freemake Video Converter
Freemake is a top-notch video converter tool that users can try to create and compress different file formats for free. Download the output file in any form and high-resolution quality.
Converting Speed: High.
Compatible Platforms: YouTube, Vimeo, WhatsApp, etc.
Supported Formats: AVI, MP4, WMV, MKV, 3GP, MP3, DVD, FLV, SWF, MOV, Divx, MTS, etc.
Rating: 4.5/5 (TechRadar)
Main Features:
- Supports multiple video codecs like MPEG4, and AV1.
- Batch processing is possible.
- Edit videos by rotation, trimming, etc.
- Encode the videos.
Pros
- No extra cost for conversions.
- Users can convert bigger files as well.
- Supports videos from different devices and online platforms, like Vimeo.
Cons
- Users cannot directly prepare/send WhatsApp videos.
- It is mainly allowed on Windows.
Top 5 Online Video Converter for WhatsApp
Online tools are available that allow users to convert videos to WhatsApp format. The top 5 of them are listed here.
FlexClip
FlexiClip offers an online WhatsApp video converter for free to quickly change file formats into WhatsApp-supported options. In addition, you can use this tool to make other types of conversions like audio and image files.
Converting Speed: Medium-High.
Supported Formats: MOV, MP4, AVI, etc.
Rating: 4.4/5 (TrustPilot)
Main Features:
- Create video for social media marketing.
- Pre-set templates are available.
- Multiple stock images and videos are available.
- Rich-quality overlays and transitions.
Pros
- Dynamic types of vector elements are available.
- 1000+ text-based animations/pre-set styles present.
- High-quality transitions.
Cons
- Registration is vital to export files.
- It is hard to edit pre-saved videos.
Online Converter
This is a free WhatsApp video converter web service for users to change files to suit the WhatsApp platform quickly. In addition, you can decide the resolution of the video for output and even cut files based on timestamps.
Converting Speed: Medium-High.
Supported Formats: AVI, MOV, MP4, etc.
Rating: 3.6/5 (TrustPilot)
Main Features:
- Convert any file suitable for WhatsApp.
- Support cloud-based file insertion.
- Time-based video cutting for editing.
- Enable or disable the background audio track.
Pros
- Convert multiple files at a time.
- Different resolution-based choices are available.
- Add video URL to convert.
Cons
- Limited advanced settings.
- Does not support diverse file formats.
Clideo
Clideo is a suitable WhatsApp video converter that mainly compresses the files to WhatsApp-appropriate sizes. Moreover, you can insert your video file from cloud storage and quickly convert multiple files.
Converting Speed: Medium.
Supported Formats: MP4, AVI, WMV, VOB, MOV, etc.
Rating: 4.8/5 (TrustPilot)
Main Features:
- See preview before conversion.
- Automated file size-reducing parameters.
- Support file sizes upto 500 MB.
- Add a file from any device.
Pros
- Fast processing.
- Encryption-protected files.
- Intuitive interface.
Cons
- The uploading and conversion process can take a long time.
- The watermark is visible.
Kapwing
Kapwing’s online conversion tool can change video files and make them WhatsApp-compatible quickly. Users can customize different aspects of exporting feature, like ratio, video length, and frame rate.
Converting Speed: Very High.
Supported Formats: FLV, WAV, MOV, WMV, MP4, AVI, etc.
Rating: 4.7/5 (TrustPilot)
Main Features:
- Change the file format, type, size, and frame rate.
- Convert to MP4 from different formats.
- Upload by clicking the necessary button on the screen or drag the file and drop.
- Choose aspect ratios like 16:9 or 1:1.
Pros
- AI-powered conversion.
- Online converter tool available for free.
- Convert video to image format as well.
Cons
- A limited variety of formats are supported.
- Registered members can remove watermarks.
Aconvert
This is a speedy WhatsApp video converter that users can try out on any device quickly. It supports a wide range of input and output format options for conversion/compression.
Converting Speed: Medium-High
Supported Formats: Multiple types, like AVI, MKV, MOV, MPEG, PNG, JPG, PDF, etc.
Rating: 100/100 (Scam Detector)
Main Features:
- Add at least files for converting.
- Insert files from computers, tablets, or mobile phones.
- Size and status information is visible during conversion.
- The original file size cannot extend beyond 40 MB in size.
Pros
- Multiple types of formats are supported, like images, videos, ebooks, etc.
- No installation or registration is necessary.
- Batch conversion is allowed.
Cons
- Not available in some regions.
- The speed is standard-level.
Hot FAQs on Converting Videos for WhatsApp
1. How can I send a 10-minute video on WhatsApp?
Users can directly send videos with 10-minute-length via WhatsApp if the file size is 16 MB or lower. Otherwise, you can compress the file using a video converter for WhatsApp. Alternatively, you can upload your file into your Cloud account and copy the link to send.
2. How to convert YouTube videos to WhatsApp?
You can directly copy the YouTube-based video link below the Share button on its page, paste it into the chat, and send it. Alternatively, you can use a reliable converter tool to download YouTube videos in one of the supported video formats (e.g., MP4). Then, share them via WhatsApp chat.
3. How to Send Videos on WhatsApp Without Compressing?
WhatsApp compresses the video files automatically when users insert and send them via the Gallery icon within chats. However, you can avoid reducing video quality or compressing them if you send it by clicking on the Document icon > My Media Files/whichever folder the file is in.
Final Words
Overall, multiple online and software-based tools help convert video files to suit WhatsApp-based restrictions. Among them, Filmora is all-in-one software to cut and edit videos for sharing correctly. For online-based conversion, Kapwing is a usable alternative, in our opinion. To make your choice, though, go through all options carefully.
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- Title: New In 2024, A Guide to Effective Video Marketing
- Author: Chloe
- Created at : 2024-06-26 06:23:52
- Updated at : 2024-06-27 06:23:52
- Link: https://ai-editing-video.techidaily.com/new-in-2024-a-guide-to-effective-video-marketing/
- License: This work is licensed under CC BY-NC-SA 4.0.
