New In 2024, Before & After Editing Trick - Filmora

Chloe Lv12

2024-04-24 07:08:32 2024-04-24 07:08:32 Created 2024-04-25 07:08:32 2024-04-25 07:08:32 Updated

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Before & After Editing Trick - Filmora

How do travel vloggers instantly grab everyone’s attention with their magical content? The unique animation preset is the answer. Video makers use them to morph video clips into scenic views that make viewers’ jaws drop in awe. Also, these edits can cover up any flaws made during the production of the original video clip. Isn’t it cool?

You might be wondering how to add these effects to the video. Keep reading to discover some of the simplest effects that are bound to add soul to your content. Before diving into the details, let’s first understand these effects.

Part 1. What are the before/after effects?

After-effects are visual effects that are used to enhance the aesthetic appeal of videos. You might have encountered these effects several times during watching YouTube videos or movies. These transitions make the videos more appealing to the audience.

In films, for example, the dissolve effect is employed to signify a time change. It informs viewers that there is a time difference between the two shots. You can see how this effect is used to dissolve one scene into another in the video clip mentioned below.

The history of after-effects can be traced back to 1993. These effects enabled the crew to mix 3D and 2D images to produce virtual dinosaur motion visuals in the Jurassic Park film, which we all love. Now that you have a fundamental understanding of the origins of after-effects, let’s take a look at where they might be applied!

Part 2. Where can you use these before/after effects?

If you are a fan of fiction movies, then you must have noticed that some of their scenes though fake, look so realistic that they blow our minds. And now you might have an idea of how these shots are created!

Whether it be shooting a movie or a commercial, these transitions have the power to make our content irresistible. Once you are familiar with the purpose of these after-effects, it’s time to show you how you can edit your videos using these effects.

Part 3. How to edit your videos using before/after effects?

If you’re new to editing and don’t know much about video graphics, Filmora video editor is the finest platform for you. It is not only easier to use but also more entertaining than other online video editors. Filmora is a free video editor that is accessible for both Windows and macOS.

Steps for installing the Filmora video editor

To install the Filmora video editor, follow these steps

Step1 Go to the official site of Filmora.

Step2 Click on the download button.

Step3 Install the application on your PC.

Step4 Now, you can use the Filmora video editor to beautify your content.

Now, let’s explore some of the coolest transition effects that you can use in your videos for before and after comparison.

Part 4. Filmora’s top three transition effects for beginners

Wondershare Filmora can help video editors achieve their goals in the most basic and economical fashion. The best three transition effects that may completely transform your videos are shown below.

Wipe Effect

Wipe transition is used to produce an apparent transformation to videos with similar frames for the before/after comparison. Travel vloggers mostly use this effect to create a retro vibe in their videos. This transition is frequently used in movies to demonstrate the influence of time on any place.

The wipe effect’s fundamental goal is to transition from one shot into another via a sliding animation, giving the video an elegant vibe. For instance, we can use the wipe effect to convert the raw film to colored corrected footage.

Steps to apply the Wipe effect

Step1 Drag and drop the video clip ‘before color correction’ onto the timeline’s first video track.

Step2 Then, drag and drop the color-corrected video clip on the second video track. Ensure that the clips are piled on top of one another so they may all be played simultaneously. It will make it easier for us to trim the footage.

Step3 Place the play head where we want the transformation to begin. Then trim the second clip.

Step4 Go to the Transitions window and select “Erase slide.” Drag the transition to the start of the second video clip. Then, double-click the transition on the timeline to open the settings box.

Step5 Adjust the length of the “Erase slide.” Let’s see how it turns out!

Dissolve Effect

The dissolve effect allows us to shift from one shot to another by using slow block dissolution. It gives the impression that one scene is being morphed into another. And, it is frequently used in documentaries.

We may utilize the dissolve transition to display the differences between two video segments more naturally. To explain the objective of the dissolve effect, we used two clips of the same place shot at separate times. The first film is current, but the second is from the same place but was taken a few years back.

Steps to apply the Dissolve effect

Step1 Drag and drop the first video clip onto the timeline’s first video track.

Step2 Then, on the second video track, drag and drop the second video clip. Make sure the start of the second clip is where you want the transition to begin.

Step3 Then Go to the Transitions window and choose the “Dissolve” effect.

Step4 Drag the transition to the start of the second video clip.

Step5 Then, on the timeline, double-click the transition to open the settings box. If necessary, adjust the duration of the “Dissolve “ effect as needed.

You can see how it looks in the image below. If we play the timeline, we can watch the green court convert into the old basketball court. However, the two visuals don’t truly match each other during the transformation.

Steps to adjust the frames of the clips

Step1 We may fix it by adjusting the location and scale of the clips.

Step2 Move the play head to the transition section to watch both video segments.

Step3 To open the settings window, double-click on the first video.

Step4 Find the transform section and scale it to 110%.

Step5 Then, move the first video’s frame to match the second video’s placement. We may notice a more natural transition when we replay the timeline.

Split Screen Effect

The split-screen technique first appeared in the film “The Queen of Spades,” which was released in 1949. It depicted a man suffering from a psychological illness. The split-screen effect was used to demonstrate the contrast between reality and his hallucinations. It made the viewer more aware of what was actually happening in the film.

Since then, the split screen has been used as the simplest technique to demonstrate the before/after comparison. This effect is also ideal for emphasizing the changes in only one section of the video.

Because the split screen effect does not display the whole frame of the video clips, you may eliminate the top and bottom bars of the video clips using this effect.

How to apply a split screen effect?

Step1 Find “Split Screen1” in the window by clicking “Split Screen.”

Step2 Drag it over to the timeline.

Step3 You’ll see the split-screen template in the preview box when you double-click it.

Step4 Drag the two video clips you wish to compare to the template’s left and right sides.

Step5 If necessary, you may also adjust the location of the videos in the preview clip.

Step6 Finally, uncheck the option labeled “allow split screen animation.”

Step7 All of the steps for the before/after split screen are now complete.

Step8 Let’s wait and see how it turns out!

Final words

If you are a vlogger and you desire to add an aesthetic touch to your videos, you should try Filmora. It offers a variety of unique transitions, so you can use it to build your own trademark style that will represent your content.

By the end of this article, you must understand how to employ the wipe effect, the dissolve effect, or the split screen effect in your videos to give them an elegant and professional vibe.

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10 Crazy-Cool Examples of AR Video

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Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

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● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.