YouTube Algorithm Hacks 2024

Every day, more than 1 billion hours of YouTube videos are seen by users worldwide, including cat videos and videos for cats. The YouTube algorithm determines the videos YouTube recommends to its more than 2 billion human users (and untold numbers of feline users).

The subject of how to encourage YouTube’s algorithm to promote your videos and give you more likes is crucial for marketers, influencers, and creators alike.

We’ll discuss what the algorithm is (and isn’t), the most recent updates for 2022, and how experts use

YouTube’s search and discovery tools to push their videos in front of viewers in this blog post.

Let’s start!

Part 1. YouTube’s algorithm’s history

The YouTube algorithm: What is it? Let’s take a quick look at how YouTube’s algorithm has evolved through time and how it functions now in order to respond to your question.

2005 to 2011: Click-and-view optimization

In order to crowdsource footage of Janet Jackson and Justin Timberlake’s infamous Superbowl performance, according to YouTube founder Jawed Karim (a.k.a. the star of Me at the Zoo), YouTube was established in 2005. Therefore, it should not be surprising that YouTube’s algorithm for many years displayed suggested videos that had the most views or clicks. Unfortunately, this resulted in an increase in deceptive titles and thumbnails, or clickbait. User experience suffered as a result of videos that made viewers feel duped, dissatisfied, or just plain irritated.

2012: Watch time optimization

YouTube made changes to its recommendation engine in 2012 to account for the amount of time spent watching each video as well as the total amount of time spent on the site. According to theory, when people find videos important and engaging, they watch them for a longer period of time, possibly all the way through. Due to this, some creators tried to make their movies shorter to enhance the likelihood that viewers would watch them through, while others made their videos longer to boost overall viewing time. YouTube maintained the official line—create content your audience wants to watch, and the algorithm will reward you—while refusing to support either of these strategies. However, as anyone who has used the internet for any length of time can attest, not all time spent online is created equal. YouTube has adopted a new strategy.

2015–2016: maximizing fulfillment

In addition to emphasizing direct reaction metrics like Shares, Likes, and Dislikes (and, of course, the extremely cruel “not interested” button), YouTube started monitoring viewer happiness directly using user surveys in 2005. YouTube published a whitepaper titled Deep Neural Networks for YouTube Recommendations in 2016 that detailed some of the inner workings of its AI.

2016-present: demonetization, and brand safety

The size and popularity of YouTube have led to an increase in content moderation difficulties over time, and what the algorithm suggests is now a major topic for news outlets and the government in addition to creators and advertisers.

YouTube has stated that it takes seriously its obligation to promote a variety of viewpoints while limiting the spread of damaging false material. For instance, algorithm modifications implemented in the beginning of 2019 have reduced consumption of questionable content by 70%. (According to YouTube, borderline content is that which is harmful or misleading but doesn’t quite go against community standards. On the other hand, offensive material is taken down right away.)

Creators are impacted by this problem because they worry about unintentionally breaking the constantly evolving community rules and getting punished with strikes, demonetization, or worse. (In fact, enhancing openness for community norms for artists is one of YouTube’s priorities for 2021, according to CEO Susan Wojcicki.) Brands and advertisers are also impacted since they don’t want their name and logo to be associated with white nationalists.

Politicians in America are growing more concerned about the societal impact of social media algorithms like YouTube’s. Democrats introduced the “Protecting Americans from Dangerous Algorithms Act” in early 2021, and YouTube (and other platforms) have been called to testify before Senate committees about their algorithms. Let’s now discuss what is known about this hazardous beast’s mechanism.

Part 2. How will YouTube’s algorithm function in 2022?

The YouTube algorithm chooses videos for users with the intention of finding the most relevant content for them and keeping them interested. When we refer to “the algorithm,” we mean one of three selection or discovery techniques that are related but slightly different: three different algorithms: one that chooses videos for YouTube’s main page, one that ranks the results of any given search, and one that chooses what videos users should watch next are used.

According to YouTube, in 2022 the majority of channels’ top traffic sources would often be their homepage and suggested videos. With the exception of explainer or instructional films, which frequently receive the most traffic via search (e.g., “how to tune up a bicycle”)

Part 3. How is the algorithm set up on YouTube?

What ranking factors does YouTube consider when deciding which videos to display to users? Every traffic source varies a little. But in the end, a combination of factors including customization (the history and preferences of the viewer) performance (the success of the video) external variables (the overall audience or market)

Part 4. How YouTube determines its homepage algorithm

The YouTube algorithm presents a wide selection of videos that it thinks a user might like to view every time they open the YouTube app or type in youtube.com. Because the computer hasn’t yet determined what the viewer wants—acoustic versions of popular songs, for example—this selection is frequently broad. talks that are motivating against procrastination? to watch their preferred possum vlogger? Two categories of ranking signals are used to determine which videos appear on the homepage:

Performance:

YouTube gauges performance using indicators including the click-through rate, typical viewing time, typical percentage of views, likes, and disapproval ratings from viewers. After you upload a video, the algorithm initially displays it to a small number of users on their homepage. If it appeals to, engages, and satisfies those viewers (i.e., they click on it, watch it through, like it, share it, etc.), then it is then presented to an increasing number of users on their homepages.

Personalization:

However, the trending tab does not include YouTube. According to their past activity, also known as their watch history, or personalization, YouTube suggests videos to users based on what it believes are relevant to their interests. More of the same will be presented to a user if they frequently watch a particular channel or show they have an interest in. This element is also responsive to behavioral alterations throughout time as a person’s affinities and interests change.

Conclusion

It’s a fallacy that the algorithm would penalize you for publishing too regularly or insufficiently frequently, even if YouTube undoubtedly promotes the idea of uploading constantly in order to develop and maintain a relationship with your audience. The growth of the audience is unrelated to the interval between uploads. The zeitgeist can change quickly, but by keeping an eye on Google Trends and giving yourself opportunity to explore, you won’t fall behind.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Find The Best LUTs for Lightroom

Colors play an essential role in our lives. They add emotions, create moods, and set the tone for our experiences. Using colors in media is significant as they help create an atmosphere that improves your story. That’s why filmmakers and photographers focus so much on color grading and adjustment. For this purpose, they use different tools like LUTs.

You can use LUTs in your images and videos to achieve a particular look or feel in Lightroom. With LUTs, you can make fantastic color grading in Lightroom. Many paid and free LUTs for Lightroom are available to download and use for your media. Moreover, LUTs can save time and give your story perspective and emotion.

• Part 2: Top Free LUTs for Lightroom
• Bonus Part: Wondershare Filmora: A Great Haven for LUT

Part 1: How Are LUTs Influencing Video Editors?

There are many ways in which LUTs can help and influence content creators and video editors. From Lightroom presets to Premiere Pro presets, you can download any. However, you need to learn the many ways in which LUTs are helping editors.

Efficiency

LUTs (Lookup Tables) are a powerful tool that can help you in many ways if you are a video editor. First, they can make your editing process more efficient. You can apply color grading and correction to your footage, saving you time and increasing productivity. Instead of manually adjusting the colors for each clip, you can use LUTs to achieve a particular look.

Creativity

In addition to efficiency, LUTs also offer a wide range of creative options. You can use LUTs to explore different styles and moods, from vintage looks to modern cinematic ones. It can help you create a unique style for your videos and make them look more meaningful. With LUTs, you can experiment with different colors and effects to achieve the perfect look for your footage.

Consistency

Another benefit of using LUTs is consistency. With LUTs, you can maintain a consistent look and feel across different video clips. It gives all clips in a project a cohesive and professional appearance. These LUTs can be especially helpful if you work on a long-term project or with multiple editors. It will give a uniform look and feel throughout your project.

Accessibility

LUTs are also becoming more accessible than ever before. With free and paid online options, video editors of all skill levels can access these tools for their video projects. You don’t need extensive training or experience in color grading to use LUTs for your videos. Moreover, anyone can use LUTs with simple steps and make their content look more professional.

Part 2: Top Free LUTs for Lightroom

You don’t need to search for free LUTs for Lightroom for your media content. Here is a list of 5 Lightroom LUTs free to download to color grade your media in different tones.

1.50 Vintage Cinematic Lightroom Presets and LUTs

It is a pack of 50 Cinematic-style vintage LUTs you can apply to your media files. This LUT pack has a warm and orangey tone to give a golden hour and warm color scheme touch. You can use it to create a vintage, nostalgic look for your content. Furthermore, you can use your travel photos or outdoor adventure videos to give them a dreamy rusty vibe.

2. Free LUTs Ciné Green

If you want to add a cool and moody feel to your content, try using this LUT. It has a greenish-blue tone that can give your photos and videos a mysterious and cinematic look. Moreover, this LUT is excellent for nighttime cityscape shots or dramatic portrait photography. Furthermore, you can use it to create a dark and edgy vibe for your content.

3.Urban LUTs

Urban LUT is a pack of 10 rich-color LUTs you can use on your photos and videos. This pack has a bright and cheerful feel to it. It enhances the colors in your photos and videos, making them pop and look more vibrant. Additionally, you can use it to create a fun and lively atmosphere for your content. Moreover, you can try this pack for your vacation photos or family videos to give them an energetic feel.

4.90’s Vintage LUT Presets

If you want to add a vintage and retro look to your content, 90’s Vintage LUT Presets are perfect. It has a yellow and orange tone that can give your photos and videos an old-fashioned and nostalgic feel. Moreover, it gives your media a 90s feel with ten different LUTs. This pack can create a vintage feel for your content and give your project a throwback look.

5. 8 Free Pastel Day Lightroom Presets and LUTs

This LUT offers eight paste color-grade presets for photos and videos. This pack has a soft and pastel tone to give your media a dreamy and romantic look for your content. It’s excellent for portrait photography, especially for outdoor shoots with natural lighting. Additionally, you can use it to create a soft and gentle vibe for your content with a more delicate touch.

Bonus Part: Wondershare Filmora: A Great Haven for LUTs

Wondershare Filmora might just be what you need to give your videos a cinematic touch. This powerful tool has over 200+ LUTs in its library to give your videos the perfect tone and color grading. You can even adjust the intensity of the LUTs to match the mood of your videos. Furthermore, you can tweak with basic options like hue, saturation, exposure, white balance, and more.

In addition, Wondershare Filmora offers over 10 billion free stock media for you to use in your photos and videos. Moreover, you can even save your music videos up to 4K resolution with sharper and more detailed results. Additionally, you can use the audio visualizer to match the sound of your video automatically. You can choose from different transitions and effects for your videos as well.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Conclusion

In conclusion, LUTs are a powerful tool for video editors who want to give their videos a cinematic look. You can easily achieve the perfect tone and color grading for your videos and pictures. Moreover, LUTs can save you time and effort in video editing. With many paid and free LUTs for Lightroom available that you can use to create professional-looking videos.

• Bonus Part: Wondershare Filmora: A Great Haven for LUT

Part 1: How Are LUTs Influencing Video Editors?

There are many ways in which LUTs can help and influence content creators and video editors. From Lightroom presets to Premiere Pro presets, you can download any. However, you need to learn the many ways in which LUTs are helping editors.

Efficiency

LUTs (Lookup Tables) are a powerful tool that can help you in many ways if you are a video editor. First, they can make your editing process more efficient. You can apply color grading and correction to your footage, saving you time and increasing productivity. Instead of manually adjusting the colors for each clip, you can use LUTs to achieve a particular look.

Creativity

In addition to efficiency, LUTs also offer a wide range of creative options. You can use LUTs to explore different styles and moods, from vintage looks to modern cinematic ones. It can help you create a unique style for your videos and make them look more meaningful. With LUTs, you can experiment with different colors and effects to achieve the perfect look for your footage.

Consistency

Another benefit of using LUTs is consistency. With LUTs, you can maintain a consistent look and feel across different video clips. It gives all clips in a project a cohesive and professional appearance. These LUTs can be especially helpful if you work on a long-term project or with multiple editors. It will give a uniform look and feel throughout your project.

Accessibility

LUTs are also becoming more accessible than ever before. With free and paid online options, video editors of all skill levels can access these tools for their video projects. You don’t need extensive training or experience in color grading to use LUTs for your videos. Moreover, anyone can use LUTs with simple steps and make their content look more professional.

Part 2: Top Free LUTs for Lightroom

You don’t need to search for free LUTs for Lightroom for your media content. Here is a list of 5 Lightroom LUTs free to download to color grade your media in different tones.

1.50 Vintage Cinematic Lightroom Presets and LUTs

It is a pack of 50 Cinematic-style vintage LUTs you can apply to your media files. This LUT pack has a warm and orangey tone to give a golden hour and warm color scheme touch. You can use it to create a vintage, nostalgic look for your content. Furthermore, you can use your travel photos or outdoor adventure videos to give them a dreamy rusty vibe.

2. Free LUTs Ciné Green

If you want to add a cool and moody feel to your content, try using this LUT. It has a greenish-blue tone that can give your photos and videos a mysterious and cinematic look. Moreover, this LUT is excellent for nighttime cityscape shots or dramatic portrait photography. Furthermore, you can use it to create a dark and edgy vibe for your content.

3.Urban LUTs

Urban LUT is a pack of 10 rich-color LUTs you can use on your photos and videos. This pack has a bright and cheerful feel to it. It enhances the colors in your photos and videos, making them pop and look more vibrant. Additionally, you can use it to create a fun and lively atmosphere for your content. Moreover, you can try this pack for your vacation photos or family videos to give them an energetic feel.

4.90’s Vintage LUT Presets

If you want to add a vintage and retro look to your content, 90’s Vintage LUT Presets are perfect. It has a yellow and orange tone that can give your photos and videos an old-fashioned and nostalgic feel. Moreover, it gives your media a 90s feel with ten different LUTs. This pack can create a vintage feel for your content and give your project a throwback look.

5. 8 Free Pastel Day Lightroom Presets and LUTs

This LUT offers eight paste color-grade presets for photos and videos. This pack has a soft and pastel tone to give your media a dreamy and romantic look for your content. It’s excellent for portrait photography, especially for outdoor shoots with natural lighting. Additionally, you can use it to create a soft and gentle vibe for your content with a more delicate touch.

Bonus Part: Wondershare Filmora: A Great Haven for LUTs

Wondershare Filmora might just be what you need to give your videos a cinematic touch. This powerful tool has over 200+ LUTs in its library to give your videos the perfect tone and color grading. You can even adjust the intensity of the LUTs to match the mood of your videos. Furthermore, you can tweak with basic options like hue, saturation, exposure, white balance, and more.

In addition, Wondershare Filmora offers over 10 billion free stock media for you to use in your photos and videos. Moreover, you can even save your music videos up to 4K resolution with sharper and more detailed results. Additionally, you can use the audio visualizer to match the sound of your video automatically. You can choose from different transitions and effects for your videos as well.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Conclusion

In conclusion, LUTs are a powerful tool for video editors who want to give their videos a cinematic look. You can easily achieve the perfect tone and color grading for your videos and pictures. Moreover, LUTs can save you time and effort in video editing. With many paid and free LUTs for Lightroom available that you can use to create professional-looking videos.

Step by Step to Rotate Video in Google Photos

Google photos let you store, view, edit and share your videos and photos and are automatically organized. It is a very great cloud storage service and most people use it. Google Photos has introduced an artificial intelligence technology into the app. That’s why it can automatically organize and rotate.

You have videos on google photos that are automatically rotated, others are not.

How do you rotate them manually?

It’s is so simple and will not take much of your time.

Let’s dive in…

Rotating videos in google photos

Rotating a video in google photos is pretty simple and will not take much of your time. You can easily fix the rotation and aspect ratio of your videos. But it’s a little tricky.

I’m going to show you how to flip your videos from portrait mode to landscape mode or from landscape mode to portrait mode.

You need to open up your google photos app and choose the video you want to flip, then you’re going to pick the button in the bottom middle with the levers on it and in the bottom right hand corner.

You will see a diamond with a circular arrow on it. You’re going to hit that until you find the way you want it to be.

Once you’re happy, in the top right hand corner, hit Save Copy and that’s it, the size of the file determines how long it takes to finish this process later.

An easier way to rotate videos in Google Photos

If you just need to rotate a video in portrait mode to the landscape mode or 180 degrees, Google photos will be the best choice to do that. However, what if rotate a video 32 degrees or 157 degrees, or maybe you need to do more editing operations, you can’t rely on Google Photos anymore.

But stop worrying, you can set your video at any angle with Filmora Video Editor . It is one of the best video editing software that provides you with the editing tools you need to edit and share your videos across the globe. It allows you to flip and rotate the orientation of the video. It also supports many popular formats used on different social media platforms like Linkedin, Instagram, Twitter, YouTube and so many more.

Let’s have look at this professionally designed software that everyone can master in a few minutes and can film professional videos. Since it provides all the features that you will need to make movies in a good way. Moreover, its interface is very simple to use.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Here’s How to do it…

Rotate video at any angle

You can also rotate the video by using the Transform tab located at the top right corner.

• Drag your video into the timeline.
• Double click on the video to bring up the editing panel.
• Hit the basic tab under the video tab in the menu bar.
• Select the Transform
• Click the rotate
• Here you can move the rotate slider or directly enter the rotating value.

You will notice that I have changed the rotation of my video from its original position to the rotated angle.

You can rotate upside down, rotate left, rotate right or 90 degrees clockwise, 180 degrees, 270 degrees, 360 degrees rotate, and back to the original. Check the video result in the preview window. Once you get satisfied with the rotation.

• Hit the ok
• Select the save

Similarly, you can drag the video from the preview panel and adjust it as required.

Here, you can Flip function your video to change the direction. Like in this screenshot, suppose you want to change the place from right to left. You can easily change the direction by hitting on the flip tab.

Now you can see that the image has flipped without making a big effort you can also do it. I have done it for you, you are smarter.

Just go ahead and start…

Scale is also used to remove the unwanted and rubbish scenes from the selected video. Like if you don’t want to show something behind the scene, you can use the scale function to cut that scene from your video.

What’s more you can do with Filmora

Changing the Aspect ratio

After you rotate the video at an angle you like. You can change the aspect ratio of the video furthermore.

• Import the desired video and drag it into the timeline. Then click the Aspect Ratio icon at the bottom of the preview window.
• You can select the 16:9, 1:1, 4:3, or custom aspect ratio.
• Press OK

By the way, you can choose the suitable aspect ratio according to the social media platform you are using. Like, a 1:1 aspect ratio for Instagram, a 9:16 aspect ratio for portrait videos, and a 4:3 standard video.

Conclusion

Here’s how you can rotate your video using two different softwares. Now you can shoot your videos without setting the proper video orientation. Sometimes, while shooting a video, the real scene unfolds in making a lot settings. I hope, after reading this content, you will be confident enough to start shooting videos and then editing them without having trouble of learning the software.

Let’s dive in!

Go ahead…

A good destiny is waiting for you.

You will see a diamond with a circular arrow on it. You’re going to hit that until you find the way you want it to be.

Once you’re happy, in the top right hand corner, hit Save Copy and that’s it, the size of the file determines how long it takes to finish this process later.

An easier way to rotate videos in Google Photos

If you just need to rotate a video in portrait mode to the landscape mode or 180 degrees, Google photos will be the best choice to do that. However, what if rotate a video 32 degrees or 157 degrees, or maybe you need to do more editing operations, you can’t rely on Google Photos anymore.

But stop worrying, you can set your video at any angle with Filmora Video Editor . It is one of the best video editing software that provides you with the editing tools you need to edit and share your videos across the globe. It allows you to flip and rotate the orientation of the video. It also supports many popular formats used on different social media platforms like Linkedin, Instagram, Twitter, YouTube and so many more.

Let’s have look at this professionally designed software that everyone can master in a few minutes and can film professional videos. Since it provides all the features that you will need to make movies in a good way. Moreover, its interface is very simple to use.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Here’s How to do it…

Rotate video at any angle

You can also rotate the video by using the Transform tab located at the top right corner.

• Drag your video into the timeline.
• Double click on the video to bring up the editing panel.
• Hit the basic tab under the video tab in the menu bar.
• Select the Transform
• Click the rotate
• Here you can move the rotate slider or directly enter the rotating value.

You will notice that I have changed the rotation of my video from its original position to the rotated angle.

You can rotate upside down, rotate left, rotate right or 90 degrees clockwise, 180 degrees, 270 degrees, 360 degrees rotate, and back to the original. Check the video result in the preview window. Once you get satisfied with the rotation.

• Hit the ok
• Select the save

Similarly, you can drag the video from the preview panel and adjust it as required.

Here, you can Flip function your video to change the direction. Like in this screenshot, suppose you want to change the place from right to left. You can easily change the direction by hitting on the flip tab.

Now you can see that the image has flipped without making a big effort you can also do it. I have done it for you, you are smarter.

Just go ahead and start…

Scale is also used to remove the unwanted and rubbish scenes from the selected video. Like if you don’t want to show something behind the scene, you can use the scale function to cut that scene from your video.

What’s more you can do with Filmora

Changing the Aspect ratio

After you rotate the video at an angle you like. You can change the aspect ratio of the video furthermore.

• Import the desired video and drag it into the timeline. Then click the Aspect Ratio icon at the bottom of the preview window.
• You can select the 16:9, 1:1, 4:3, or custom aspect ratio.
• Press OK

By the way, you can choose the suitable aspect ratio according to the social media platform you are using. Like, a 1:1 aspect ratio for Instagram, a 9:16 aspect ratio for portrait videos, and a 4:3 standard video.

Conclusion

Here’s how you can rotate your video using two different softwares. Now you can shoot your videos without setting the proper video orientation. Sometimes, while shooting a video, the real scene unfolds in making a lot settings. I hope, after reading this content, you will be confident enough to start shooting videos and then editing them without having trouble of learning the software.

Let’s dive in!

Go ahead…

A good destiny is waiting for you.

You will see a diamond with a circular arrow on it. You’re going to hit that until you find the way you want it to be.

Once you’re happy, in the top right hand corner, hit Save Copy and that’s it, the size of the file determines how long it takes to finish this process later.

An easier way to rotate videos in Google Photos

If you just need to rotate a video in portrait mode to the landscape mode or 180 degrees, Google photos will be the best choice to do that. However, what if rotate a video 32 degrees or 157 degrees, or maybe you need to do more editing operations, you can’t rely on Google Photos anymore.

But stop worrying, you can set your video at any angle with Filmora Video Editor . It is one of the best video editing software that provides you with the editing tools you need to edit and share your videos across the globe. It allows you to flip and rotate the orientation of the video. It also supports many popular formats used on different social media platforms like Linkedin, Instagram, Twitter, YouTube and so many more.

Let’s have look at this professionally designed software that everyone can master in a few minutes and can film professional videos. Since it provides all the features that you will need to make movies in a good way. Moreover, its interface is very simple to use.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Here’s How to do it…

Rotate video at any angle

You can also rotate the video by using the Transform tab located at the top right corner.

• Drag your video into the timeline.
• Double click on the video to bring up the editing panel.
• Hit the basic tab under the video tab in the menu bar.
• Select the Transform
• Click the rotate
• Here you can move the rotate slider or directly enter the rotating value.

You will notice that I have changed the rotation of my video from its original position to the rotated angle.

You can rotate upside down, rotate left, rotate right or 90 degrees clockwise, 180 degrees, 270 degrees, 360 degrees rotate, and back to the original. Check the video result in the preview window. Once you get satisfied with the rotation.

• Hit the ok
• Select the save

Similarly, you can drag the video from the preview panel and adjust it as required.

Here, you can Flip function your video to change the direction. Like in this screenshot, suppose you want to change the place from right to left. You can easily change the direction by hitting on the flip tab.

Now you can see that the image has flipped without making a big effort you can also do it. I have done it for you, you are smarter.

Just go ahead and start…

Scale is also used to remove the unwanted and rubbish scenes from the selected video. Like if you don’t want to show something behind the scene, you can use the scale function to cut that scene from your video.

What’s more you can do with Filmora

Changing the Aspect ratio

After you rotate the video at an angle you like. You can change the aspect ratio of the video furthermore.

• Import the desired video and drag it into the timeline. Then click the Aspect Ratio icon at the bottom of the preview window.
• You can select the 16:9, 1:1, 4:3, or custom aspect ratio.
• Press OK

By the way, you can choose the suitable aspect ratio according to the social media platform you are using. Like, a 1:1 aspect ratio for Instagram, a 9:16 aspect ratio for portrait videos, and a 4:3 standard video.

Conclusion

Here’s how you can rotate your video using two different softwares. Now you can shoot your videos without setting the proper video orientation. Sometimes, while shooting a video, the real scene unfolds in making a lot settings. I hope, after reading this content, you will be confident enough to start shooting videos and then editing them without having trouble of learning the software.

Let’s dive in!

Go ahead…

A good destiny is waiting for you.

You will see a diamond with a circular arrow on it. You’re going to hit that until you find the way you want it to be.

Once you’re happy, in the top right hand corner, hit Save Copy and that’s it, the size of the file determines how long it takes to finish this process later.

An easier way to rotate videos in Google Photos

If you just need to rotate a video in portrait mode to the landscape mode or 180 degrees, Google photos will be the best choice to do that. However, what if rotate a video 32 degrees or 157 degrees, or maybe you need to do more editing operations, you can’t rely on Google Photos anymore.

But stop worrying, you can set your video at any angle with Filmora Video Editor . It is one of the best video editing software that provides you with the editing tools you need to edit and share your videos across the globe. It allows you to flip and rotate the orientation of the video. It also supports many popular formats used on different social media platforms like Linkedin, Instagram, Twitter, YouTube and so many more.

Let’s have look at this professionally designed software that everyone can master in a few minutes and can film professional videos. Since it provides all the features that you will need to make movies in a good way. Moreover, its interface is very simple to use.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Here’s How to do it…

Rotate video at any angle

You can also rotate the video by using the Transform tab located at the top right corner.

• Drag your video into the timeline.
• Double click on the video to bring up the editing panel.
• Hit the basic tab under the video tab in the menu bar.
• Select the Transform
• Click the rotate
• Here you can move the rotate slider or directly enter the rotating value.

You will notice that I have changed the rotation of my video from its original position to the rotated angle.

You can rotate upside down, rotate left, rotate right or 90 degrees clockwise, 180 degrees, 270 degrees, 360 degrees rotate, and back to the original. Check the video result in the preview window. Once you get satisfied with the rotation.

• Hit the ok
• Select the save

Similarly, you can drag the video from the preview panel and adjust it as required.

Here, you can Flip function your video to change the direction. Like in this screenshot, suppose you want to change the place from right to left. You can easily change the direction by hitting on the flip tab.

Now you can see that the image has flipped without making a big effort you can also do it. I have done it for you, you are smarter.

Just go ahead and start…

Scale is also used to remove the unwanted and rubbish scenes from the selected video. Like if you don’t want to show something behind the scene, you can use the scale function to cut that scene from your video.

What’s more you can do with Filmora

Changing the Aspect ratio

After you rotate the video at an angle you like. You can change the aspect ratio of the video furthermore.

• Import the desired video and drag it into the timeline. Then click the Aspect Ratio icon at the bottom of the preview window.
• You can select the 16:9, 1:1, 4:3, or custom aspect ratio.
• Press OK

By the way, you can choose the suitable aspect ratio according to the social media platform you are using. Like, a 1:1 aspect ratio for Instagram, a 9:16 aspect ratio for portrait videos, and a 4:3 standard video.

Conclusion

Here’s how you can rotate your video using two different softwares. Now you can shoot your videos without setting the proper video orientation. Sometimes, while shooting a video, the real scene unfolds in making a lot settings. I hope, after reading this content, you will be confident enough to start shooting videos and then editing them without having trouble of learning the software.

Let’s dive in!

Go ahead…

A good destiny is waiting for you.

How to Find a High-Quality Video Marketing Agency?

We live in a digital world where videos are the most consumed digital commodity globally. Videos have become the most impactful medium for businesses to engage targeted audiences with their products or services and drive sales to the next level.

However, only high-quality videos produced skilfully and marketed effectively can reach the targeted audience and create the expected impact. Honestly, creating a high-quality video is not everyone’s cup of tea, and that is where a video marketing agency comes into the picture.

What Does a Video Marketing Agency Do?

A video marketing agency creates high-quality videos to promote brands, products, or services and strategically markets the videos to capture the targeted audiences’ attention.

Starting from generating creative ideas and creating engaging video content to developing compelling marketing strategies and promoting through various platforms effectively, a digital video marketing agency is crucial for the success of a business.

Are you wondering how do I choose a video marketing agency near me? That is exactly why you should read the rest of the article and find the answer yourself.

Best Demo Video Makers to Create Marketing Videos

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

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