A Guide To Adopting Lumetri Color Presets in Effective Color Grading

Color grading plays a crucial role in a video’s post-production. It can impact a video’s appearance and atmosphere. The Lumetri Color panel in Adobe Premiere Pro provides an efficient and powerful set of tools for color grading. However, knowing where to start or how to achieve the desired look can be challenging. One approach is to use Lumetri Color presets, which are pre-configured color grading settings.

You can apply these to your footage with a few clicks. This article will provide a guide on how to adopt Lumetri Color presets. We’ll cover the basics of color grading and their importance. We will also learn how to access and use Lumetri presets. By the end of this guide, you’ll have the knowledge and tools to take your color grading skills to the next level.

Part 1: What are Lumetri Color Presets?

Lumetri Color Presets are pre-made color grading settings that you can use for videos. These are used in Adobe’s Lumetri Color panel in Premiere Pro or After Effects. The Lumetri Color panel allows editors and colorists to adjust the colors and tones of a video clip. It improves your video’s visual appeal and storytelling impact.

The Lumetri Color panel is a powerful tool that provides a range of controls for color grading. It allows you to adjust these image attributes and see the changes in real time. Lumetri Looks provides a simple way to apply a pre-designed look or style to your footage. These presets can range from subtle adjustments to drastic color grading effects. Moreover, you can customize them further to fit your needs.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: Why Are Lumetri Color Presets Important?

There are many benefits attached to the use of a Lumetri preset. These benefits range from saving your time and effort to enhancing your video to new heights. Given below are some factors which emphasize the importance of Lumetri color presets:

Saves Time

Lumetri color can save a lot of time for video content creators. People adjust the colors and tones in a video to achieve a specific look. Instead, a Lumetri color preset can be applied in a few clicks. It is especially useful when working on larger projects or when deadlines are tight.

Enhanced Look

Color grading is an essential part of video production. Here, Lumetri color can help improve the look of a video. By applying a preset, you can achieve a specific mood or tone that would otherwise be hectic to create. It results in more visually appealing and professional-looking content.

Further Adjustments

You can use Lumetri color presets as a base for further color grading adjustments. After applying a preset, you can still make manual adjustments to fine-tune the colors. It helps achieve a more personalized look while still saving a lot of time and effort.

Maintains Consistency

Using Lumetri color can help maintain consistency across different video projects. It is especially important for branding purposes. Furthermore, it can help establish a recognizable visual style. Besides, using similar presets across different videos gives a cohesive look.

Part 3: How To Install Free Lumetri Color Presets on Device?

There is no doubt that Lumetri Color Presets are an essential tool for video editors. These presets help enhance the quality of their videos. Moreover, they also offer various color grading options. If you are looking for free Lumetri Color Presets, we have good news. Given below are the simple steps for free Lumetri Color download and installation:

Step 1Download Special Presets and Access Adobe Premiere Pro Folder

Start by downloading the “PremiumBeat Hollywood Lumetri Looks” folder from the official website. Now unzip the folder to view its contents. Next, you need to open the Adobe Premiere Pro folder.

To open the Premiere Pro folder, you need to open “Finder” and navigate to “Application.” Here open the “Adobe Premiere Pro CC” folder. Windows users can access the “Adobe Premiere Pro CC” through the “Program Files” of their “C:/” drive.

Step 2Lead Into Its Lumetri Folder

Here, you need to access the “Lumetri” folder. To do that, you need to hold “Command,” click “Adobe Premiere CC,” and choose “Show Package Contents.” Now go to the “Lumetri” folder in “Contents.” Windows users can access the “Lumetri” folder through the “Adobe Premiere Pro CC” folder.

Step 3Unzip The Presets To Lumetri Folder

Now, you need to access the “Cine” folder within the “Lumetri” folder. Afterward, move all “.look” files from the unzipped “PremiumBeat Hollywood Lumetri Looks” folder. Mac users can do that using the drag-and-drop method, while Windows users can do copy/paste.

Part 4: How To Use Lumetri LUT Presets in Premiere Pro?

Now that you have installed free Lumetri presets, the next part is how to use them. These presets can become a powerful feature in your Premiere Pro. It will allow you to apply a pre-defined color grading effect to your footage. In this guide, we will walk you through the steps to use Lumetri LUT presets in Adobe Premiere Pro:

Step 1Open the Color Workspace

After downloading free Lumetri presets, you need to restart your Adobe Premier Pro. Now open your project and access the “Lumetri Color” panel through “Color” from the top bar.

Step 2Lead Into Lumetri Color Section

Scroll down in the “Lumetri Color” panel to find the “Creative” section. Here click the “Look” dropdown menu, and you will find all the installed presets here.

Step 3Apply the Required Presets

Choose a preset and apply it to your project. You can preview the file to see the effect of a preset on your footage.

Bonus Part: Using Lumetri Color Preset LUTs in Wondershare Filmora

Using Lumetri Color Presets or LUTs is essential during the post-production of your footage. However, using Adobe Premier Pro can be tough, especially for beginners. It has a steep learning curve and is also expensive. As a replacement, you can use Wondershare Filmora . It is a video editor known for its extensive features and affordable cost. This tool started its journey with more than 100 LUTs to use in your video.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Furthermore, the video editing innovation has introduced 100+ new LUTs, taking the total number to well past 200. You can use this wide range of LUTs to enhance your video or footage to new heights. Moreover, it allows you to preview each LUT file as you hover over it. When using LUTs in Filmora, you can also set their intensity to your liking.

Main Features of Wondershare Filmora

• Filmora comes with various built-in effects, including transitions, filters, overlays, etc.
• Its Green Screen feature lets you replace the background of your videos with custom images or videos.
• The LUTs section of Filmora include scenarios like travel vlogger, event record, landscape film, and more.
• Using its motion-tracking feature, you can add text or graphics on a moving object or person in your video.

Conclusion

To sum it up, adopting Lumetri Presets is an effective way to enhance your video content. You can get professional-level color grading results by using the provided instructions. While Premiere Pro is a good choice for color grading, it has a steep learning curve. That’s why Wondershare Filmora stands out as the best choice due to its clean interface and affordable price.

Moreover, it offers an extensive library of built-in LUTs. You can take your video content to the next level using Filmora and the knowledge gained from this guide.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: Why Are Lumetri Color Presets Important?

There are many benefits attached to the use of a Lumetri preset. These benefits range from saving your time and effort to enhancing your video to new heights. Given below are some factors which emphasize the importance of Lumetri color presets:

Saves Time

Lumetri color can save a lot of time for video content creators. People adjust the colors and tones in a video to achieve a specific look. Instead, a Lumetri color preset can be applied in a few clicks. It is especially useful when working on larger projects or when deadlines are tight.

Enhanced Look

Color grading is an essential part of video production. Here, Lumetri color can help improve the look of a video. By applying a preset, you can achieve a specific mood or tone that would otherwise be hectic to create. It results in more visually appealing and professional-looking content.

Further Adjustments

You can use Lumetri color presets as a base for further color grading adjustments. After applying a preset, you can still make manual adjustments to fine-tune the colors. It helps achieve a more personalized look while still saving a lot of time and effort.

Maintains Consistency

Using Lumetri color can help maintain consistency across different video projects. It is especially important for branding purposes. Furthermore, it can help establish a recognizable visual style. Besides, using similar presets across different videos gives a cohesive look.

Part 3: How To Install Free Lumetri Color Presets on Device?

There is no doubt that Lumetri Color Presets are an essential tool for video editors. These presets help enhance the quality of their videos. Moreover, they also offer various color grading options. If you are looking for free Lumetri Color Presets, we have good news. Given below are the simple steps for free Lumetri Color download and installation:

Step 1Download Special Presets and Access Adobe Premiere Pro Folder

Start by downloading the “PremiumBeat Hollywood Lumetri Looks” folder from the official website. Now unzip the folder to view its contents. Next, you need to open the Adobe Premiere Pro folder.

To open the Premiere Pro folder, you need to open “Finder” and navigate to “Application.” Here open the “Adobe Premiere Pro CC” folder. Windows users can access the “Adobe Premiere Pro CC” through the “Program Files” of their “C:/” drive.

Step 2Lead Into Its Lumetri Folder

Here, you need to access the “Lumetri” folder. To do that, you need to hold “Command,” click “Adobe Premiere CC,” and choose “Show Package Contents.” Now go to the “Lumetri” folder in “Contents.” Windows users can access the “Lumetri” folder through the “Adobe Premiere Pro CC” folder.

Step 3Unzip The Presets To Lumetri Folder

Now, you need to access the “Cine” folder within the “Lumetri” folder. Afterward, move all “.look” files from the unzipped “PremiumBeat Hollywood Lumetri Looks” folder. Mac users can do that using the drag-and-drop method, while Windows users can do copy/paste.

Part 4: How To Use Lumetri LUT Presets in Premiere Pro?

Now that you have installed free Lumetri presets, the next part is how to use them. These presets can become a powerful feature in your Premiere Pro. It will allow you to apply a pre-defined color grading effect to your footage. In this guide, we will walk you through the steps to use Lumetri LUT presets in Adobe Premiere Pro:

Step 1Open the Color Workspace

After downloading free Lumetri presets, you need to restart your Adobe Premier Pro. Now open your project and access the “Lumetri Color” panel through “Color” from the top bar.

Step 2Lead Into Lumetri Color Section

Scroll down in the “Lumetri Color” panel to find the “Creative” section. Here click the “Look” dropdown menu, and you will find all the installed presets here.

Step 3Apply the Required Presets

Choose a preset and apply it to your project. You can preview the file to see the effect of a preset on your footage.

Bonus Part: Using Lumetri Color Preset LUTs in Wondershare Filmora

Using Lumetri Color Presets or LUTs is essential during the post-production of your footage. However, using Adobe Premier Pro can be tough, especially for beginners. It has a steep learning curve and is also expensive. As a replacement, you can use Wondershare Filmora . It is a video editor known for its extensive features and affordable cost. This tool started its journey with more than 100 LUTs to use in your video.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Furthermore, the video editing innovation has introduced 100+ new LUTs, taking the total number to well past 200. You can use this wide range of LUTs to enhance your video or footage to new heights. Moreover, it allows you to preview each LUT file as you hover over it. When using LUTs in Filmora, you can also set their intensity to your liking.

Main Features of Wondershare Filmora

• Filmora comes with various built-in effects, including transitions, filters, overlays, etc.
• Its Green Screen feature lets you replace the background of your videos with custom images or videos.
• The LUTs section of Filmora include scenarios like travel vlogger, event record, landscape film, and more.
• Using its motion-tracking feature, you can add text or graphics on a moving object or person in your video.

Conclusion

To sum it up, adopting Lumetri Presets is an effective way to enhance your video content. You can get professional-level color grading results by using the provided instructions. While Premiere Pro is a good choice for color grading, it has a steep learning curve. That’s why Wondershare Filmora stands out as the best choice due to its clean interface and affordable price.

Moreover, it offers an extensive library of built-in LUTs. You can take your video content to the next level using Filmora and the knowledge gained from this guide.

Add Green Screen Video on TikTok

TikTok is the most popular platform for making short videos. You can create creative short videos and upload to TikTok so that they can entertain your followers and make your videos go viral. To add variety to your video content, the use of green screen in short videos is a great idea. You can replace the green screen with any background in your TikTok video. You need to know how to add green screen video on TikTok.

Adding green screen on TikTok videos has become a trend now as there are several green screen TikTok videos that have gone viral. In fact, creative green screen videos are extremely popular on social media platforms. Instead of replacing the green screen in your video with a single photo, you can replace it with multiple pictures on TikTok. We will illustrate how to add multiple pictures on TikTok green screen.

Part 1. How to Add Green Screen on TikTok?

To add green screen on TikTok video, you need to have a background of uniform color. It does not necessarily have to be a green screen. For example, if you are shooting a video of your legs and the floor tiles have uniform color, you can use green screen on TikTok to replace the tiles with any picture. Instead of using one picture on TikTok short video, you can use multiple pictures in the background to create stunning TikTok videos. Here are the steps on how to add multiple pictures to TikTok green screen.

Step1 Open TikTok app on your phone. Tap on Plus icon located at the bottom of the app screen to make a new video.

Step2 Choose the duration of the video as per your preference. Thereafter, tap on Effects option located at the bottom-left corner to see the different effects available on TikTok.

Step3 Go to Trending tab and you will see Green Screen and Green Screen Video icons. If you want your video to have green screen photo, tap on Green Screen icon. If you want your video to have green screen video, tap on Green Screen Video icon.

Step4 You will get a generic background and you can choose any preset background or select photo or video from your phone gallery by tapping on Plus icon. Once you are done, tap on Record button.

Step5 In order to use multiple pictures, you should stop recording in between and change your green screen image to anything you desire. Then tap on Record button again. TikTok will string your clips and it would appear that you have been changing multiple pictures of your background for your video.

If you want to experiment with green scree effects, you can scroll down after tapping on Green Screen icon under Effects. You will see different types of green screen videos possible on TikTok to choose from.

Part 2. Creative Ideas to Make TikTok Green Screen Video

Now that you know how to add a video on TikTok green screen, you have to make the most out of it. If you are wondering how you can use green screen in your TikTok videos, here are some creative ideas for you.

Walking Out Videos – You can use green screen effect to show that you are walking out of plane, walking vertically on the wall like inception, walking on the roof of a building. In fact, you can show that you are walking out of popular monuments and palaces and trick your viewers into thinking that you were actually there.

Photoshoot Location – Create a TikTok video showing your favorite locations across the world where you dream of doing photoshoot. You can pose differently and place the location in your background through green screen effect.

How-To Video – If your TikTok channel is about tutorial and learning videos, you can explain things better by putting screenshots and multiple relevant pictures in the background so that viewers can get a pictorial representation of what you are speaking to them.

Mystery Story – You can a create short video describing unknowing facts and mysteries around certain places in the world. You can put photos or video clips of those mysterious places in your background to keep your viewers hooked and related to your narration.

Rate Them Video – You can use green screen effect to showcase your old Instagram photos or videos and rate them. This is an extremely popular trend in TikTok where people show their old photos, display work from the past, and rate them today.

Reveal Your Creation – Share your secrets or interesting stories behind some of the photos or videos you took in the past. You can talk about how creatively you took certain photos and put those photos in the background while discussing them.

Part 3. How to Make Green Screen Video on Computer?

If you have a computer and a webcam, you can record a green screen video on your computer. You can place the green screen in the background perfectly and place the webcam so that the background stays within the green screen. You will need a video recorder and a video editor to make green screen video as well as replace the green screen with any photo or video. We recommend Wondershare Filmora where you can record as well as edit green screen video.

Filmora is a professional video editor where you can record your computer screen as well as your webcam video with green screen background in Picture-in-Picture mode. After recording the video, you can replace the green screen with any video clip or photo instantly in a few steps. You can also fine-tune green screen effect for perfection. Therefore, you can save the video in any resolution and file format as per your preference.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Adding green screen effect on TikTok videos can make your videos stand out. We have illustrated how to add multiple green screen videos on TikTok and your videos will have a better chance of getting viral. Keep the green screen ideas in mind while making TikTok green screen videos. If you want to make and edit green screen videos on computer, Wondershare Filmora is the best application available for Windows and Mac users.

Free Download For macOS 10.14 or later

Conclusion

Adding green screen effect on TikTok videos can make your videos stand out. We have illustrated how to add multiple green screen videos on TikTok and your videos will have a better chance of getting viral. Keep the green screen ideas in mind while making TikTok green screen videos. If you want to make and edit green screen videos on computer, Wondershare Filmora is the best application available for Windows and Mac users.

Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

11 Ways To Radial Blur To Images (iPhone/Android/Mac/Windows)

Radial blur is an effect you can use to create a sense of movement, emphasize parts of an image, add visual interest to a scene, or make a subject stand out. There are multiple apps and software programs available to achieve this effect.

But if you don’t know where to start, we’ll show you 11 ways to create radial blur images on your iPhone, Android device, Mac, or Windows PC. With these tools, you can quickly recreate your pictures to make them unique by adding visual interest.

How To Make A Radial Blur Effect On iPhone And Android?

Below we’ve provided a list of 5 apps that can help you make a radial blur photo effect on your iPhone or Android devices.

1. Design Blur: Radial Blur

Design Blur: Radial Blur is a free app available on the Play Store for Android devices that lets you add a sense of motion and depth to your picture by applying the radial effect with just a few taps.

Download:Android

Key features:

• Mainly devoted to creating radial blur and motion blur effects.
• Includes a camera to help you instantly take pictures and apply radial effects.
• Option to revert to your original picture if you don’t like the effects.
• Easier to remove the radial blur effect from parts of your image.
• Supports changing the intensity of the effect.

Pros

• Includes a redo and undo option
• Free to use
• User-friendly UI
• Applies the effect instantly

Cons

• Includes ads

2. DSLR Camera Blur Effects

With the DSLR Camera Blur Effects app, you can instantly apply a more natural-looking radial motion blur effect to your images to give them a more professional appearance. The app offers multiple image-blurring tools and adds a DSLR-like finish to your photos.

Download: Android

Key Features

• Import photos from your phone’s gallery or take a new one using the app’s camera option.
• Options to crop your image before uploading.
• Multiple types of blur effects to choose from, such as motion blur, gaussian blur, line blur, box blur, and pixel blur.
• Can change the focus from auto to circular, linear, freestyle, point focus, or point blur.

Pros

• Simple and fast to use
• Available for free
• Draws around the subject
• A quick social sharing option is available

Cons

• Shows multiple ads
• Adds a watermark to your final image

3. Image Radial Blur

The Image Radial Blur is another user-friendly app designed to create radial blur effects for Android users and has a range of blur strengths, types, and focus options, so you can create the exact look you want.

Download:Android

Key Features

• Two Focus Move options and two blur types to choose from.
• Adjusts the strength of the radial blur on your image.
• Instantly applies the radial blur effect.

Pros

• Free and easy to use
• Applies the effect with one tap
• Comes with a quick social sharing option
• Excellent UI

Cons

• Displays ads

4. Picsart

Picsart is a powerful photo editing app that lets you create beautiful images by removing backgrounds, adding text and radial blur or other effects, and even creating collages.

Download: Android | iPhone

Key Features

• All-in-one photo and video editor.
• Supports creating slideshows, and collages, adding subtitles to your video, and more.
• Labeled as “Editor’s Choice” on Google Play Store.
• Blur parts of an image, its background, the subject’s face, or a complete photo.

Pros

• Available for free
• AI select auto-detect blur feature
• Perfect for quick and easy edits
• Gives a professional touch to images

Cons

• The app lags sometimes

5. Affinity Photo

Affinity Photo is an award-winning photo editor available for iPads offering desktop-grade basic and advanced editing tools, including the Radial Blur effect.

Download: iOS

Key Features

• Available for a one-time purchase of $2476.20.
• Creates the radial effect in concentric circle lines, giving your images a sense of rotation.
• Brings the focus point in your pictures to life.

Pros

• Creates unique motion blur effects
• Offers other editing options
• Desktop-grade editing

Cons

• No image organization feature is available

6 Ways To Radial Blur Your Images On Windows And Mac

Here are our top 5 recommended tools to radial blur your images on Windows and Mac:

1. Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Price: Starts at $7.99 per month

Support System: Windows 11 and below & macOS 10.14 - macOS 12

Wondershare Filmora is an editing software recommended by many content creators and is available for Windows and macOS. The software comes with various features such as speed ramping, screen recording, a library of royalty-free music, radial blur, keyframing, numerous filters, effects, & preset templates, motion tracking, title editing, and more.

To create a radial blur effect on your photos using the Wondershare Filmora software, do the following steps:

Step1 Visit the Filmora website and download the file, depending on your system. Install the software and launch it. Click the “Create New Project” option and drag & drop your file.

Step2 Head to the “Effects” tab, choose the Tilt-shift Circle for the radial blur effect and drop it in the timeline.

Step3 Double-click the effect in the timeline and configure the size, X-axis, Y-axis, and intensity. That’s about it. You can now export your file by clicking the “Export” option.

2. Final Cut Pro

Price: $299.99/perpetual license

Support System: macOS 11.5.1 or later

Final Cut Pro is an editing software designed for Mac systems and has everything you need to create high-finished videos. This software program offers a wide range of features, including a timeline, proxy editing, Multicam editing, and support for 4K and HDR footage.

With Final Cut Pro, you can instantly apply the radial blur effect to your images and adjust it using various parameters in the Filters Inspector section, such as Center, Angle, Crop, and Mix.

3. Adobe Photoshop

Price: US$20.99/month

Support System: macOS and Windows

As one of the most popular and advanced photo editing software in the digital market, Adobe Photoshop is packed with high-end features and is used by many professionals as well as graphic designers to create stunning radial blur effects in their projects.

To add the radial blur effect on your images using Adobe Photoshop, start with converting your background image into a Smart Object and go to the “Filters” tab. Next, select “Blur” and click “Radial Blur.” Finally, you can set the parameter in the radial blur window to adjust the effect.

4. Paint.NET

Price: Free

Support System: Microsoft .NET 6, Windows XP, Vista, 7, & 8, and needs a 64-bit Windows processor

Paint.NET is an easy-to-use software developed on the .NET framework and is only compatible with Windows PCs. The software is free and has an innovative interface for novice users to create stunning image editing projects in no time.

Paint.NET also lets you quickly create the radial blur image effect using its blur effects. You can even configure the angle, center, and quality of the effect.

5. BCC FX Editor

Price: $175 per month

Support System: macOS Mojave 10.14

Yet another powerful software is the BCC FX Editor, designed with an intuitive interface where you can quickly apply the BCC+ Radial Blur effect around a specific point in your pictures.

The software also offers various parameters to help you adjust the effect on your image. These include GPU rendering, blur type, center, radial amount, rotation amount, falloff, smooth mode, edge mode, apply mode, and more.

6. VideoPad Video Editor

Price: Free, and the premium version starts at $23.16 quarterly

Support System: Windows 10, XP, Vista, 7, 8, and 8.1

Designed for Windows systems, the VideoPad Editor is an intuitive and fast software program that can help you quickly add the radial blur effect to your file. Moreover, the software comes with numerous visual effects and transitions.

You can add custom logos, texts, & overlays and create & export your file in over 60 different video formats.

Last Words

In this article, we’ve provided a list of 5 iOS and Android apps and 6 Mac and Windows software for creating the radial blur image effect. From the above list, whichever tool you choose can help you create some stunning radial blur effects that will add depth and movement to your photos.

We’ve also provided step-by-step instructions on how you can use the Filmora 11 software to add impactful effects.

Hopefully, you’ve enjoyed reading this article and can now quickly add the radial blur effect to your images without any issues.

2. DSLR Camera Blur Effects

With the DSLR Camera Blur Effects app, you can instantly apply a more natural-looking radial motion blur effect to your images to give them a more professional appearance. The app offers multiple image-blurring tools and adds a DSLR-like finish to your photos.

Download: Android

Key Features

• Import photos from your phone’s gallery or take a new one using the app’s camera option.
• Options to crop your image before uploading.
• Multiple types of blur effects to choose from, such as motion blur, gaussian blur, line blur, box blur, and pixel blur.
• Can change the focus from auto to circular, linear, freestyle, point focus, or point blur.

Pros

• Simple and fast to use
• Available for free
• Draws around the subject
• A quick social sharing option is available

Cons

• Shows multiple ads
• Adds a watermark to your final image

3. Image Radial Blur

The Image Radial Blur is another user-friendly app designed to create radial blur effects for Android users and has a range of blur strengths, types, and focus options, so you can create the exact look you want.

Download:Android

Key Features

• Two Focus Move options and two blur types to choose from.
• Adjusts the strength of the radial blur on your image.
• Instantly applies the radial blur effect.

Pros

• Free and easy to use
• Applies the effect with one tap
• Comes with a quick social sharing option
• Excellent UI

Cons

• Displays ads

4. Picsart

Picsart is a powerful photo editing app that lets you create beautiful images by removing backgrounds, adding text and radial blur or other effects, and even creating collages.

Download: Android | iPhone

Key Features

• All-in-one photo and video editor.
• Supports creating slideshows, and collages, adding subtitles to your video, and more.
• Labeled as “Editor’s Choice” on Google Play Store.
• Blur parts of an image, its background, the subject’s face, or a complete photo.

Pros

• Available for free
• AI select auto-detect blur feature
• Perfect for quick and easy edits
• Gives a professional touch to images

Cons

• The app lags sometimes

5. Affinity Photo

Affinity Photo is an award-winning photo editor available for iPads offering desktop-grade basic and advanced editing tools, including the Radial Blur effect.

Download: iOS

Key Features

• Available for a one-time purchase of $2476.20.
• Creates the radial effect in concentric circle lines, giving your images a sense of rotation.
• Brings the focus point in your pictures to life.

Pros

• Creates unique motion blur effects
• Offers other editing options
• Desktop-grade editing

Cons

• No image organization feature is available

6 Ways To Radial Blur Your Images On Windows And Mac

Here are our top 5 recommended tools to radial blur your images on Windows and Mac:

1. Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Price: Starts at $7.99 per month

Support System: Windows 11 and below & macOS 10.14 - macOS 12

Wondershare Filmora is an editing software recommended by many content creators and is available for Windows and macOS. The software comes with various features such as speed ramping, screen recording, a library of royalty-free music, radial blur, keyframing, numerous filters, effects, & preset templates, motion tracking, title editing, and more.

To create a radial blur effect on your photos using the Wondershare Filmora software, do the following steps:

Step1 Visit the Filmora website and download the file, depending on your system. Install the software and launch it. Click the “Create New Project” option and drag & drop your file.

Step2 Head to the “Effects” tab, choose the Tilt-shift Circle for the radial blur effect and drop it in the timeline.

Step3 Double-click the effect in the timeline and configure the size, X-axis, Y-axis, and intensity. That’s about it. You can now export your file by clicking the “Export” option.

2. Final Cut Pro

Price: $299.99/perpetual license

Support System: macOS 11.5.1 or later

Final Cut Pro is an editing software designed for Mac systems and has everything you need to create high-finished videos. This software program offers a wide range of features, including a timeline, proxy editing, Multicam editing, and support for 4K and HDR footage.

With Final Cut Pro, you can instantly apply the radial blur effect to your images and adjust it using various parameters in the Filters Inspector section, such as Center, Angle, Crop, and Mix.

3. Adobe Photoshop

Price: US$20.99/month

Support System: macOS and Windows

As one of the most popular and advanced photo editing software in the digital market, Adobe Photoshop is packed with high-end features and is used by many professionals as well as graphic designers to create stunning radial blur effects in their projects.

To add the radial blur effect on your images using Adobe Photoshop, start with converting your background image into a Smart Object and go to the “Filters” tab. Next, select “Blur” and click “Radial Blur.” Finally, you can set the parameter in the radial blur window to adjust the effect.

4. Paint.NET

Price: Free

Support System: Microsoft .NET 6, Windows XP, Vista, 7, & 8, and needs a 64-bit Windows processor

Paint.NET is an easy-to-use software developed on the .NET framework and is only compatible with Windows PCs. The software is free and has an innovative interface for novice users to create stunning image editing projects in no time.

Paint.NET also lets you quickly create the radial blur image effect using its blur effects. You can even configure the angle, center, and quality of the effect.

5. BCC FX Editor

Price: $175 per month

Support System: macOS Mojave 10.14

Yet another powerful software is the BCC FX Editor, designed with an intuitive interface where you can quickly apply the BCC+ Radial Blur effect around a specific point in your pictures.

The software also offers various parameters to help you adjust the effect on your image. These include GPU rendering, blur type, center, radial amount, rotation amount, falloff, smooth mode, edge mode, apply mode, and more.

6. VideoPad Video Editor

Price: Free, and the premium version starts at $23.16 quarterly

Support System: Windows 10, XP, Vista, 7, 8, and 8.1

Designed for Windows systems, the VideoPad Editor is an intuitive and fast software program that can help you quickly add the radial blur effect to your file. Moreover, the software comes with numerous visual effects and transitions.

You can add custom logos, texts, & overlays and create & export your file in over 60 different video formats.

Last Words

In this article, we’ve provided a list of 5 iOS and Android apps and 6 Mac and Windows software for creating the radial blur image effect. From the above list, whichever tool you choose can help you create some stunning radial blur effects that will add depth and movement to your photos.

We’ve also provided step-by-step instructions on how you can use the Filmora 11 software to add impactful effects.

Hopefully, you’ve enjoyed reading this article and can now quickly add the radial blur effect to your images without any issues.

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