Adding Slow Motion in DaVinci Resolve: A Comprehensive Overview

In content creation and filmmaking, slow-motion videos have achieved recognition. There are multiple scenarios that slow-motion videos can help with. They assist in emphasizing important shots in footage and bring perfection. According to creators, slow motion reveals video details that often go unnoticed. The ability of software to offer adjustable frame rates does the trick in such videos.

This article highlights slow-motion videos with reference to DaVinci Resolve’s slow motion. A comprehensive guide will be given to operate slow-motion DaVinci Resolve. The article will also commence a brief discussion on the importance of slow-mo. An AI alternative to DaVinci’s slow motion will be discussed. This software also assists in creating slow-motion videos in multiple methods.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: Learning the Best Ways to Add Slow Motion in DaVinci Resolve [100% Working]

Post-production editing is what adds value and perfection to your shots. DaVinci Resolve is an all-in-one editor designed to assist in post-production tasks. You can do professional-level editing, apply effects, infuse cinematic visuals, and more. In addition, it possesses multipurpose high-grade audio editing tools for videos.

With its custom settings options, you can create slow motions in DaVinci Resolve. It has multiple options for manipulating the speed of the entire video clip. With its speed ramping option, you can slow down a specific portion of the video. The Optical Flow feature in it brings precision to your slow-motion videos. If you want to get rid of switching between software, DaVinci slow motion is an option.

Methods of Creating Slow Motion Videos in DaVinci Resolve 18

There are multiple options and techniques for producing slow-motion DaVinci Resolve. The following section contains the step-by-step guide to doing that:

• Method 1. Using the Timeline Settings
• Method 2. Using the Clip Attribution Settings

Method 1. Using the Timeline Settings

Are you looking for a speedy and straightforward method to slow down a video? In this DaVinci Resolve slow motion smooth, speed is adjustable via percentage. Here is a step-by-step guide to commence this action in DaVinci:

Step 1: After importing your clip into this software, bring it to the timeline. Then, right-click on this clip in the timeline; a selection panel will appear. In this panel, locate the “Retime Controls” option and click it.

Step 2: Commencing this action will feature a speed change option on your clip. Click on the navigation icon adjacent to the speed percentage in the timeline clip. As this opens a dropdown menu, select the “Change Speed” option to continue. Further, select a slower percentage in the given panel to slow down your video.

Step 3: There is a built-in option to bring smoothness to your slow-motion video. For this, select your clip and navigate towards the top-right panel. In the “Video” tab, scroll down and access the “Retime and Scaling” section. Here, expand the “Retime Process” option and select “Optical Flow.” This will add extra smoothness to your DaVinci slow-motion video.

Method 2. Using the Clip Attribution Settings

This method is suitable if you have shot a video at a higher frame rate. This method is also plain and requires a few clicks to complete. Following is the detailed guide to creating a DaVinci Resolve slow-motion smooth:

Step 1: Once you have imported the video in the timeline, navigate towards the Media Pool. From there, find your clip, right-click on it, and click the “Clip Attributes” option.

Step 2: From the Clip Attributes window, go to the “Video” tab and expand “Video Frame Rate.” From the appearing frame rate options, select a lesser frame rate.

Step 3: To sync the audio with your clip, navigate towards the timeline panel. Select the audio track and right-click on it to access settings. From the options menu, locate and uncheck the “Link Clips” option.

Step 4: Navigate toward the bottom of the editing interface and select “Fairlight.” In here, go to the right-side panel and access the “Audio” tab. From there, find and adjust the “Speed Change” settings. Your audio is now synced with the duration of your video.

Part 2: Making Slow Motion Video Making Easy with Wondershare Filmora

Slow motion in DaVinci Resolve gives accurate and precise results. However, the editing interface of this software can appear tricky to some users. If you are new to video editing or have beginner-level skills, using it can be difficult. To liberate you from such technicalities, we introduce you to Wondershare Filmora . This is an AI-driven desktop tool offering slow-motion video functions.

Methods to Make a Slow Motion Video in Wondershare Filmora

Filmora is a reliable alternative to slow motion in DaVinci Resolve, offering two methods. We have discussed both methods in the following section below:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

• Method 1. Using the Manual Speed Adjustment Option
• Method 2: Using the AI Frame Interpolation Option

Method 1. Using the Manual Speed Adjustment Option

If you are someone who prefers to oversee the editing task, Filmora offers the manual option. To commence this action, follow the step-by-step guide below:

Step 1Import Media and Access Uniform Speed

After downloading Filmora on your device, launch it and create a new project. Upon accessing the media “Import” option, import files and bring them to the timeline. Right-click on the clip within the timeline and select “Uniform Speed” from the drop-down menu.

Step 2Access the Settings Panel

Navigate towards the settings panel and access the “Uniform Speed” tab. Under this tab, adjust the “Speed” slider or set the values. You can also adjust the “Duration” of the clip to do so.

Method 2. Using the AI Frame Interpolation Option

If you want better results while slowing down video frames, you can opt for this option. You can commence Optical Flow action for smooth video frames. Given below is the detailed instructional manual for this:

Step 1Access the Speed Ramping Option

After importing media and dropping it into the timeline, select the video in the timeline. Then, navigate towards the right-side panel and go to the “Speed” tab. Under this tab, select the “Speed Ramping” option and enable the “Optical Flow” option after selecting any particular speed ramping preset. You can access this option by expanding the “AI Frame Interpolation” options.

Step 2Render Preview and Export

Afterward, navigate towards the timeline panel and select the “Render Preview” option. Once the rendering is done, play your video to see the results. If the results are satisfactory, click the “Export” button to export your video.

This DaVinci slow-motion alternative has more to offer when it comes to editing. Filmora offers a wide range of video, audio, and text editing features. The majority of these features are AI-backed and speed up task completion. Along with slow motion, you can increase the speed of a video and customize it. Filmora offers a built-in Stock Media library with effects and preset options.

AI-Backed Video Editing Features of Wondershare Filmora

Wondershare Filmora is a multifunctional software designed to increase productivity. Its AI technology enhances an editor’s productivity by offering automated options. This section emphasizes some of the AI-driven video editing features of Filmora:

1. AI Copilot Editing

Have you just started using Filmora and feel confused while editing? There is no need to see videos or read articles for it. Wondershare Filmora has a built-in AI chatbot assistant to guide you. You can ask its AI copilot feature anything about accessing effects or functions. It will give you detailed directions on it along with CTA buttons for direct access.

2. AI Text-to-Video

If you have an idea for a video but not the skill to create it, Filmora has got you covered. Using this feature, you can craft a proper video from text. You just need to add a script or textual direction in the prompt section. AI will handle and insert the AI voice, text, and graphics independently.

3. AI Copywriting

Wondering what to enter as a prompt in Filmora’s Text-to-Video AI? There is no need to switch with AI copywriters as Filmora offers its own. With its ChatGPT integration, this feature generates accurate and rapid scripts. Users just need to add a description for a script, and it will generate content on it.

4. AI Smart Masking

Everyone loves those unique and high-quality transitions and effects. However, incorporating such transitions and effects can be tricky in manual editing. With its AI masking feature, you just need to activate the feature, and it will do the rest. When you enable AI masking and specify the area to mask, it will operate within seconds. You can later add transitions and effects to the unmasked area.

Conclusion

Upon conclusion, let’s rewind the complete knowledge of this article. At first, the article discussed how slow-motion videos have a significant contribution. Along with video editing, they contribute to research, training, and education. Moreover, we discussed DaVinci’s resolve in slow motion and a guide to use it. Although, we recommend you use Wondershare Filmora as it is an easy-to-use alternative.

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: Learning the Best Ways to Add Slow Motion in DaVinci Resolve [100% Working]

Post-production editing is what adds value and perfection to your shots. DaVinci Resolve is an all-in-one editor designed to assist in post-production tasks. You can do professional-level editing, apply effects, infuse cinematic visuals, and more. In addition, it possesses multipurpose high-grade audio editing tools for videos.

With its custom settings options, you can create slow motions in DaVinci Resolve. It has multiple options for manipulating the speed of the entire video clip. With its speed ramping option, you can slow down a specific portion of the video. The Optical Flow feature in it brings precision to your slow-motion videos. If you want to get rid of switching between software, DaVinci slow motion is an option.

Methods of Creating Slow Motion Videos in DaVinci Resolve 18

There are multiple options and techniques for producing slow-motion DaVinci Resolve. The following section contains the step-by-step guide to doing that:

• Method 1. Using the Timeline Settings
• Method 2. Using the Clip Attribution Settings

Method 1. Using the Timeline Settings

Are you looking for a speedy and straightforward method to slow down a video? In this DaVinci Resolve slow motion smooth, speed is adjustable via percentage. Here is a step-by-step guide to commence this action in DaVinci:

Step 1: After importing your clip into this software, bring it to the timeline. Then, right-click on this clip in the timeline; a selection panel will appear. In this panel, locate the “Retime Controls” option and click it.

Step 2: Commencing this action will feature a speed change option on your clip. Click on the navigation icon adjacent to the speed percentage in the timeline clip. As this opens a dropdown menu, select the “Change Speed” option to continue. Further, select a slower percentage in the given panel to slow down your video.

Step 3: There is a built-in option to bring smoothness to your slow-motion video. For this, select your clip and navigate towards the top-right panel. In the “Video” tab, scroll down and access the “Retime and Scaling” section. Here, expand the “Retime Process” option and select “Optical Flow.” This will add extra smoothness to your DaVinci slow-motion video.

Method 2. Using the Clip Attribution Settings

This method is suitable if you have shot a video at a higher frame rate. This method is also plain and requires a few clicks to complete. Following is the detailed guide to creating a DaVinci Resolve slow-motion smooth:

Step 1: Once you have imported the video in the timeline, navigate towards the Media Pool. From there, find your clip, right-click on it, and click the “Clip Attributes” option.

Step 2: From the Clip Attributes window, go to the “Video” tab and expand “Video Frame Rate.” From the appearing frame rate options, select a lesser frame rate.

Step 3: To sync the audio with your clip, navigate towards the timeline panel. Select the audio track and right-click on it to access settings. From the options menu, locate and uncheck the “Link Clips” option.

Step 4: Navigate toward the bottom of the editing interface and select “Fairlight.” In here, go to the right-side panel and access the “Audio” tab. From there, find and adjust the “Speed Change” settings. Your audio is now synced with the duration of your video.

Part 2: Making Slow Motion Video Making Easy with Wondershare Filmora

Slow motion in DaVinci Resolve gives accurate and precise results. However, the editing interface of this software can appear tricky to some users. If you are new to video editing or have beginner-level skills, using it can be difficult. To liberate you from such technicalities, we introduce you to Wondershare Filmora . This is an AI-driven desktop tool offering slow-motion video functions.

Methods to Make a Slow Motion Video in Wondershare Filmora

Filmora is a reliable alternative to slow motion in DaVinci Resolve, offering two methods. We have discussed both methods in the following section below:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

• Method 1. Using the Manual Speed Adjustment Option
• Method 2: Using the AI Frame Interpolation Option

Method 1. Using the Manual Speed Adjustment Option

If you are someone who prefers to oversee the editing task, Filmora offers the manual option. To commence this action, follow the step-by-step guide below:

Step 1Import Media and Access Uniform Speed

After downloading Filmora on your device, launch it and create a new project. Upon accessing the media “Import” option, import files and bring them to the timeline. Right-click on the clip within the timeline and select “Uniform Speed” from the drop-down menu.

Step 2Access the Settings Panel

Navigate towards the settings panel and access the “Uniform Speed” tab. Under this tab, adjust the “Speed” slider or set the values. You can also adjust the “Duration” of the clip to do so.

Method 2. Using the AI Frame Interpolation Option

If you want better results while slowing down video frames, you can opt for this option. You can commence Optical Flow action for smooth video frames. Given below is the detailed instructional manual for this:

Step 1Access the Speed Ramping Option

After importing media and dropping it into the timeline, select the video in the timeline. Then, navigate towards the right-side panel and go to the “Speed” tab. Under this tab, select the “Speed Ramping” option and enable the “Optical Flow” option after selecting any particular speed ramping preset. You can access this option by expanding the “AI Frame Interpolation” options.

Step 2Render Preview and Export

Afterward, navigate towards the timeline panel and select the “Render Preview” option. Once the rendering is done, play your video to see the results. If the results are satisfactory, click the “Export” button to export your video.

This DaVinci slow-motion alternative has more to offer when it comes to editing. Filmora offers a wide range of video, audio, and text editing features. The majority of these features are AI-backed and speed up task completion. Along with slow motion, you can increase the speed of a video and customize it. Filmora offers a built-in Stock Media library with effects and preset options.

AI-Backed Video Editing Features of Wondershare Filmora

Wondershare Filmora is a multifunctional software designed to increase productivity. Its AI technology enhances an editor’s productivity by offering automated options. This section emphasizes some of the AI-driven video editing features of Filmora:

1. AI Copilot Editing

Have you just started using Filmora and feel confused while editing? There is no need to see videos or read articles for it. Wondershare Filmora has a built-in AI chatbot assistant to guide you. You can ask its AI copilot feature anything about accessing effects or functions. It will give you detailed directions on it along with CTA buttons for direct access.

2. AI Text-to-Video

If you have an idea for a video but not the skill to create it, Filmora has got you covered. Using this feature, you can craft a proper video from text. You just need to add a script or textual direction in the prompt section. AI will handle and insert the AI voice, text, and graphics independently.

3. AI Copywriting

Wondering what to enter as a prompt in Filmora’s Text-to-Video AI? There is no need to switch with AI copywriters as Filmora offers its own. With its ChatGPT integration, this feature generates accurate and rapid scripts. Users just need to add a description for a script, and it will generate content on it.

4. AI Smart Masking

Everyone loves those unique and high-quality transitions and effects. However, incorporating such transitions and effects can be tricky in manual editing. With its AI masking feature, you just need to activate the feature, and it will do the rest. When you enable AI masking and specify the area to mask, it will operate within seconds. You can later add transitions and effects to the unmasked area.

Conclusion

Upon conclusion, let’s rewind the complete knowledge of this article. At first, the article discussed how slow-motion videos have a significant contribution. Along with video editing, they contribute to research, training, and education. Moreover, we discussed DaVinci’s resolve in slow motion and a guide to use it. Although, we recommend you use Wondershare Filmora as it is an easy-to-use alternative.

If You’re Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

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Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Splitting the Clips in Adobe After Effects [Step by Step]

Adobe After Effects is a complete software that is helpful in composition and animations, particularly for designers, web developers and animators. You can depend on Adobe After Effects to apply a number of effects and the availability of templates related to the motion graphics. It is among the tools of Adobe Creative Cloud and declared as the standard in videography.

Being a user offers a number of amazing effects that bring your images and videos into reality. This article is regarding the guideline for splitting the video clips in Adobe After Effects. Here, you will also know about the most appropriate substitute, Wondershare Filmora. Being economical, you can also use it practically.

How you can split the video clips in After Effects

The After Effects is versatile in terms of tools and complete potential for creating high-quality content. It can be the addition of the animation, making the effects of virtual reality, immersion of the graphics and improvement in the text input.

It is challenging to do editing in After Effects, but the tool kit is indeed powerful. You need to use this to create beautiful effects, and still, you need proper guidelines for several functionalities. Such as trimming and splitting of the video clips. Following are the easy steps to split the videos in the After Effects:

Step 1: After Effects, the main menu appears on the screen that consists of different projects. Now, you can proceed towards the number of settings after selecting “New Composition”. Adjust the frame rate, duration, resolution, background colour, and various options available to create your composition.

You can import the required video file. Simply click on “File”à ImportàFile. Now, this is the time to drag your video file on the timeline.

Step 2: After the first step, you need to drag the video file from the file box of “Project” that is on the top-left to the “Composition” box. Now, the video clip is visible on the new layer on the frame of the “Composition”.

Step 4: This is the actual step of selecting that point in the timings where you are looking for splitting the clip in After Effects. If you are using a PC, simply press CTRL +SHIFT+D. According to the selection, your required split video clip is now in two layers.

One more technique for splitting the videos in After Effects:

Splitting the video clips is also easily possible by duplicating and pressing CTRL+D. Do this action when it is in your timeline. Now there are similar copies of the clips and present in two layers. To cut down the layer according to the timeline marker, press ALT + or [ either].

An easier way to split the video clips

After Effects is, of course, a wonderful tool for editing videos and images, but the users are finding the pricing of After Effects unsuitable. Luckily, similar software is available that Filmora Video Editor considered an alternative.

It is capable of splitting the videos without losing their quality. The most important point about Wondershare Filmora is its assistance in completing all the tasks in a perfect manner. Apart from being a powerful tool, Wondershare Filmora can also split the video into different famous formats such as MP4, AVI, MPG, FLV and others. Export the videos after adding the effects of your own choice.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Features:

• Editing of the text from advanced tools
• Controls available for controlling the speed of video and audio
• Importing the files to the social networking websites
• Splitting and layering of the video clips
• Mixing of the audio
• Recording of the screen and removing the noise

Wondershare Filmora is a proper selection if you are looking for trimming or want to split your videos. Following are the steps in complete detail regarding cutting the videos simply and a short time:

Step 1: Your video clips are on your timeline when you click on “Import” and drag them.

Step 2: In this step, selecting the clip is essential after dragging the video on the timeline. Keep moving the play head at the correct location from the ending of the first area and the starting of the other one. Now, you need to click on the “Split” button (the scissor icon is visible on the toolbar). It is for separating the videos into parts. You can also use this step with even larger video clips to make small video clips.

Step 3: After splitting the video, select any part of it and click on the Delete icon present on the toolbar for removing. Even, you can also add transitional effects at this stage.

Step 4: Save the video in the format of your choice. Select the format from the list available on the export window. After saving the clips from the complete video, it is easier to load the project again and export it individually.

Even though a number of editing software are available, Wondershare Filmora is the first choice for every user. No matter whether you are using it at the beginner or professional level. This is just due to the simplicity of the Wondershare Filmora. It also has advanced features that fulfil the demands and requirements of the user.

The whole interface is easy, straightforward, and suitable for Windows and Mac operating systems. There are a number of tools present in the Wondershare Filmora that is helpful in deleting the particular video clips, crop, changing the speed, and much more. Even, you can export your videos on your YouTube channels directly through the Wondershare Filmora. You can start using it without any assistance and proceed towards your editing tasks.

You can import the required video file. Simply click on “File”à ImportàFile. Now, this is the time to drag your video file on the timeline.

Step 2: After the first step, you need to drag the video file from the file box of “Project” that is on the top-left to the “Composition” box. Now, the video clip is visible on the new layer on the frame of the “Composition”.

Step 4: This is the actual step of selecting that point in the timings where you are looking for splitting the clip in After Effects. If you are using a PC, simply press CTRL +SHIFT+D. According to the selection, your required split video clip is now in two layers.

One more technique for splitting the videos in After Effects:

Splitting the video clips is also easily possible by duplicating and pressing CTRL+D. Do this action when it is in your timeline. Now there are similar copies of the clips and present in two layers. To cut down the layer according to the timeline marker, press ALT + or [ either].

An easier way to split the video clips

After Effects is, of course, a wonderful tool for editing videos and images, but the users are finding the pricing of After Effects unsuitable. Luckily, similar software is available that Filmora Video Editor considered an alternative.

It is capable of splitting the videos without losing their quality. The most important point about Wondershare Filmora is its assistance in completing all the tasks in a perfect manner. Apart from being a powerful tool, Wondershare Filmora can also split the video into different famous formats such as MP4, AVI, MPG, FLV and others. Export the videos after adding the effects of your own choice.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Features:

• Editing of the text from advanced tools
• Controls available for controlling the speed of video and audio
• Importing the files to the social networking websites
• Splitting and layering of the video clips
• Mixing of the audio
• Recording of the screen and removing the noise

Wondershare Filmora is a proper selection if you are looking for trimming or want to split your videos. Following are the steps in complete detail regarding cutting the videos simply and a short time:

Step 1: Your video clips are on your timeline when you click on “Import” and drag them.

Step 2: In this step, selecting the clip is essential after dragging the video on the timeline. Keep moving the play head at the correct location from the ending of the first area and the starting of the other one. Now, you need to click on the “Split” button (the scissor icon is visible on the toolbar). It is for separating the videos into parts. You can also use this step with even larger video clips to make small video clips.

Step 3: After splitting the video, select any part of it and click on the Delete icon present on the toolbar for removing. Even, you can also add transitional effects at this stage.

Step 4: Save the video in the format of your choice. Select the format from the list available on the export window. After saving the clips from the complete video, it is easier to load the project again and export it individually.

Even though a number of editing software are available, Wondershare Filmora is the first choice for every user. No matter whether you are using it at the beginner or professional level. This is just due to the simplicity of the Wondershare Filmora. It also has advanced features that fulfil the demands and requirements of the user.

The whole interface is easy, straightforward, and suitable for Windows and Mac operating systems. There are a number of tools present in the Wondershare Filmora that is helpful in deleting the particular video clips, crop, changing the speed, and much more. Even, you can export your videos on your YouTube channels directly through the Wondershare Filmora. You can start using it without any assistance and proceed towards your editing tasks.

You can import the required video file. Simply click on “File”à ImportàFile. Now, this is the time to drag your video file on the timeline.

Step 2: After the first step, you need to drag the video file from the file box of “Project” that is on the top-left to the “Composition” box. Now, the video clip is visible on the new layer on the frame of the “Composition”.

Step 4: This is the actual step of selecting that point in the timings where you are looking for splitting the clip in After Effects. If you are using a PC, simply press CTRL +SHIFT+D. According to the selection, your required split video clip is now in two layers.

One more technique for splitting the videos in After Effects:

Splitting the video clips is also easily possible by duplicating and pressing CTRL+D. Do this action when it is in your timeline. Now there are similar copies of the clips and present in two layers. To cut down the layer according to the timeline marker, press ALT + or [ either].

An easier way to split the video clips

After Effects is, of course, a wonderful tool for editing videos and images, but the users are finding the pricing of After Effects unsuitable. Luckily, similar software is available that Filmora Video Editor considered an alternative.

It is capable of splitting the videos without losing their quality. The most important point about Wondershare Filmora is its assistance in completing all the tasks in a perfect manner. Apart from being a powerful tool, Wondershare Filmora can also split the video into different famous formats such as MP4, AVI, MPG, FLV and others. Export the videos after adding the effects of your own choice.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Features:

• Editing of the text from advanced tools
• Controls available for controlling the speed of video and audio
• Importing the files to the social networking websites
• Splitting and layering of the video clips
• Mixing of the audio
• Recording of the screen and removing the noise

Wondershare Filmora is a proper selection if you are looking for trimming or want to split your videos. Following are the steps in complete detail regarding cutting the videos simply and a short time:

Step 1: Your video clips are on your timeline when you click on “Import” and drag them.

Step 2: In this step, selecting the clip is essential after dragging the video on the timeline. Keep moving the play head at the correct location from the ending of the first area and the starting of the other one. Now, you need to click on the “Split” button (the scissor icon is visible on the toolbar). It is for separating the videos into parts. You can also use this step with even larger video clips to make small video clips.

Step 3: After splitting the video, select any part of it and click on the Delete icon present on the toolbar for removing. Even, you can also add transitional effects at this stage.

Step 4: Save the video in the format of your choice. Select the format from the list available on the export window. After saving the clips from the complete video, it is easier to load the project again and export it individually.

Even though a number of editing software are available, Wondershare Filmora is the first choice for every user. No matter whether you are using it at the beginner or professional level. This is just due to the simplicity of the Wondershare Filmora. It also has advanced features that fulfil the demands and requirements of the user.

The whole interface is easy, straightforward, and suitable for Windows and Mac operating systems. There are a number of tools present in the Wondershare Filmora that is helpful in deleting the particular video clips, crop, changing the speed, and much more. Even, you can export your videos on your YouTube channels directly through the Wondershare Filmora. You can start using it without any assistance and proceed towards your editing tasks.

You can import the required video file. Simply click on “File”à ImportàFile. Now, this is the time to drag your video file on the timeline.

Step 2: After the first step, you need to drag the video file from the file box of “Project” that is on the top-left to the “Composition” box. Now, the video clip is visible on the new layer on the frame of the “Composition”.

Step 4: This is the actual step of selecting that point in the timings where you are looking for splitting the clip in After Effects. If you are using a PC, simply press CTRL +SHIFT+D. According to the selection, your required split video clip is now in two layers.

One more technique for splitting the videos in After Effects:

Splitting the video clips is also easily possible by duplicating and pressing CTRL+D. Do this action when it is in your timeline. Now there are similar copies of the clips and present in two layers. To cut down the layer according to the timeline marker, press ALT + or [ either].

An easier way to split the video clips

After Effects is, of course, a wonderful tool for editing videos and images, but the users are finding the pricing of After Effects unsuitable. Luckily, similar software is available that Filmora Video Editor considered an alternative.

It is capable of splitting the videos without losing their quality. The most important point about Wondershare Filmora is its assistance in completing all the tasks in a perfect manner. Apart from being a powerful tool, Wondershare Filmora can also split the video into different famous formats such as MP4, AVI, MPG, FLV and others. Export the videos after adding the effects of your own choice.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Features:

• Editing of the text from advanced tools
• Controls available for controlling the speed of video and audio
• Importing the files to the social networking websites
• Splitting and layering of the video clips
• Mixing of the audio
• Recording of the screen and removing the noise

Wondershare Filmora is a proper selection if you are looking for trimming or want to split your videos. Following are the steps in complete detail regarding cutting the videos simply and a short time:

Step 1: Your video clips are on your timeline when you click on “Import” and drag them.

Step 2: In this step, selecting the clip is essential after dragging the video on the timeline. Keep moving the play head at the correct location from the ending of the first area and the starting of the other one. Now, you need to click on the “Split” button (the scissor icon is visible on the toolbar). It is for separating the videos into parts. You can also use this step with even larger video clips to make small video clips.

Step 3: After splitting the video, select any part of it and click on the Delete icon present on the toolbar for removing. Even, you can also add transitional effects at this stage.

Step 4: Save the video in the format of your choice. Select the format from the list available on the export window. After saving the clips from the complete video, it is easier to load the project again and export it individually.

Even though a number of editing software are available, Wondershare Filmora is the first choice for every user. No matter whether you are using it at the beginner or professional level. This is just due to the simplicity of the Wondershare Filmora. It also has advanced features that fulfil the demands and requirements of the user.

The whole interface is easy, straightforward, and suitable for Windows and Mac operating systems. There are a number of tools present in the Wondershare Filmora that is helpful in deleting the particular video clips, crop, changing the speed, and much more. Even, you can export your videos on your YouTube channels directly through the Wondershare Filmora. You can start using it without any assistance and proceed towards your editing tasks.

Speed up Video on Splice

Controlling the speed of the video enables viewers to engage with the content much more actively. There are instances when you may have a lengthy video scene or audio segment that includes little-to-no essential information, and you wish to speed it up. The whole video or audio file can be sped up or slowed down, or only specific sections can. It is simple to perform with a splice speed up video. As a result, the project size and duration are reduced, and viewers are given clearer instructions on how to speed up the video on Splice.

This article will emphasize how to speed up videos on Splice, covering the procedures and alternatives that will assist you in producing splice speed up videos.

Part I. Beginner’s Guide to Splice

Free video editing software for iPhone and iPad is called Splice. Users may edit HD photos and videos with this simple-to-use tool to create a polished film perfect for sharing online. Transitions, cuts, borders, audio effects, background music, and voiceover are just a few of the many capabilities offered by the program. Videos are a great method to grab a potential client’s interest when using online marketing strategies. Splice makes it simple to combine images and videos from your iPhone to create a professional-looking video that will impress your viewers.

Splice has many fantastic tools that make editing videos simple. It offers several choices that video producers would find useful. The essential features are as follows.

• Add Music

You have two options: choose a song from a streaming provider, or record your voiceovers. Additionally, the Splice app offers a huge selection of music from its catalog.

• Edit Videos

Other fundamental editing features include the ability to merge, change the speed, and trim.

• Add Text

Text can be added to your video to further illustrate a certain event.

• Add an Image or Video Overlay

By including picture overlays, you may get more creative.

• Apply Cutting-edge Effects

You may edit, chop, or even merge your films using Splice. Similarly, you may add titles, change the tempo, and even highlight particular moments by slowing down your videos. You can also add effects for even more attractive looks.

• Upload your Video to Social Media

This function is quite helpful for showcasing your writing abilities to friends and possible clients.

Note: For a thorough review of the Splice video editing app, visit this full review passage.

Part II. How to Change Video Speed Using Splice App

Users can generate eye-catching videos for usage and export with Splice’s various effects and tools.

Here are the steps on how to speed up the video on Splice.

Step1 Tap the video you want to modify the pace of in the timeline, and it turns blue.

Step2 From the editing toolbar, choose Speed. Utilize the slider beneath the timeline to change the speed.

Best Alternative to Splice Video Editor For Changing Speed Of Videos

Splice was distinctive during this time. It has significantly reduced peoples’ travel costs compared to desktop video editing software because you never have to take a heavy laptop with you. Splice is different from a desktop editing program. If you purchase a desktop app, you’ll have access to more sophisticated tools and the capacity to store your data. Splice will only work for you if you want to make lengthy movies with loads of intricate effects.

However, you can use alternative editing programs instead of utilizing them on your computer. The Filmora video editor is a unique example with sufficient effects and plugins. Filmora’s user-friendly interface allows you to swiftly edit whatever video to a professional standard. Use its extensive resource packs to make your video a specific result.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Ultimate Guide to Customize Video Speed in Filmora

Method 1. Click the “Fast” or “Slow” Options to Change the Speed Automatically

Upon clicking your video clip, a tab will display several options to modify the speed of your video. You can choose from slow to fast options. Click each option to choose from the specific speed you want

Method 2. Change the Speed Uniformly with “Uniform Speed”

If you wish to change the uniform speed of your video clip, double-clip the video to access the Speed Panel. Adjust the speed slider based on your speed uniform preference.

Method 3. Use Speed Ramping In Filmora for Better Video Results

Speed ramping is evident as the action switches between slow, regular speed, and fast motion in innumerable action films and sports videos. When you progressively increase the pace of a video clip, this is called speed ramping. You have the option of changing pace swiftly or consistently in Filmora. It can vary the pace of the audio or video clips. Use the Speed Ramping feature in Filmora.

Double-click the media you want to speed up - choose Speed > Speed Ramping. Alternatively, right-click on the media and choose Speed Ramping. Another option is clicking the Speed icon > Speed Ramping in the toolbar.

The Speed Ramping tab will let you customize the speed line. Also, it provides you with 6 different templates you can use to enhance action footage. The templates are Bullet Time, Montage, Jumper, Hero Moment, Flash in, and Flash out. In case none of the templates appeal to you, you can create your own preset and save it.

The best thing about this feature is Filmora allows you to maintain the original audio pitch. Thus, it would not sound strange after speed-ramping the media.

Here’s how you can use the customization mode on the Speed Ramping panel.

1. Click Customize.
2. Place the playhead on the part of the video clip which you want to speed up or slow down.
3. Click Add to add a speed keyframe in that spot. Filmora will mark Speed Ramping on the media.
4. Drag the white dot in the adjustment panel to change the video speed. Drag it upwards to accelerate the video speed or downwards to decelerate it.

Splice Video Editor FAQs

1. Why can’t I upload projects when using Splice?

Relinking your Splice folder could help if you experience problems downloading or uploading projects. The cache folder in your Splice app can also be cleared to resolve most download problems. Splice may require more space than is available before exporting the movie, relying on your export preferences. Any stored files that are kept may also use space. For instance, the app may require up to 2 GB of storage space if your finished film is 1 GB.

If you’re experiencing trouble downloading samples from the website, check that your Splice account is logged in on both the website and the desktop client. If you’re not logged onto the same profile on both the website and the app, samples/packs you’ve purchased online won’t appear.

2. How to remove watermarks on my video saved from Splice?

• Android

You can choose between utilizing the Splice app and learning how to speed up video on the splice app or an online watermark removal tool to remove a watermark from Splice. Launch the application and choose the video you wish to modify. To erase any watermarks from your movie, click the three dots in the right corner of your screen and select “Watermarks.” Following that, you must submit your video to the software and adhere to the watermark removal instructions. Following that, you must submit your video to the software and adhere to the watermark removal instructions.

• iPhone

You must confirm that Splice is already loaded on your iPhone and is the most recent version. Open the program after installation, browse the project with the watermark and learn how to speed up video on iPhone with Splice. After selecting the watermark with a tap, click “Edit” from the menu in the screen’s top right-hand corner. You’ll now see a new tab labeled “Effects” immediately below the “Audio” tab; tap on it, and scroll down until you find the “Watermark” slider. To remove the watermark, slide it the entire way to the left. Your project is now free of the watermark.

Bottom Line

Most people need help to produce high-quality videos on their devices. Most often, they’ll need to transfer them to their computers for extensive editing and polishing. That’s no longer the case, particularly with the emergence of mobile editing programs like the Splice app. You can quickly and effortlessly produce high-quality video material with a few clicks.

Part II. How to Change Video Speed Using Splice App

Users can generate eye-catching videos for usage and export with Splice’s various effects and tools.

Here are the steps on how to speed up the video on Splice.

Step1 Tap the video you want to modify the pace of in the timeline, and it turns blue.

Step2 From the editing toolbar, choose Speed. Utilize the slider beneath the timeline to change the speed.

Best Alternative to Splice Video Editor For Changing Speed Of Videos

Splice was distinctive during this time. It has significantly reduced peoples’ travel costs compared to desktop video editing software because you never have to take a heavy laptop with you. Splice is different from a desktop editing program. If you purchase a desktop app, you’ll have access to more sophisticated tools and the capacity to store your data. Splice will only work for you if you want to make lengthy movies with loads of intricate effects.

However, you can use alternative editing programs instead of utilizing them on your computer. The Filmora video editor is a unique example with sufficient effects and plugins. Filmora’s user-friendly interface allows you to swiftly edit whatever video to a professional standard. Use its extensive resource packs to make your video a specific result.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Ultimate Guide to Customize Video Speed in Filmora

Method 1. Click the “Fast” or “Slow” Options to Change the Speed Automatically

Upon clicking your video clip, a tab will display several options to modify the speed of your video. You can choose from slow to fast options. Click each option to choose from the specific speed you want

Method 2. Change the Speed Uniformly with “Uniform Speed”

If you wish to change the uniform speed of your video clip, double-clip the video to access the Speed Panel. Adjust the speed slider based on your speed uniform preference.

Method 3. Use Speed Ramping In Filmora for Better Video Results

Speed ramping is evident as the action switches between slow, regular speed, and fast motion in innumerable action films and sports videos. When you progressively increase the pace of a video clip, this is called speed ramping. You have the option of changing pace swiftly or consistently in Filmora. It can vary the pace of the audio or video clips. Use the Speed Ramping feature in Filmora.

Double-click the media you want to speed up - choose Speed > Speed Ramping. Alternatively, right-click on the media and choose Speed Ramping. Another option is clicking the Speed icon > Speed Ramping in the toolbar.

The Speed Ramping tab will let you customize the speed line. Also, it provides you with 6 different templates you can use to enhance action footage. The templates are Bullet Time, Montage, Jumper, Hero Moment, Flash in, and Flash out. In case none of the templates appeal to you, you can create your own preset and save it.

The best thing about this feature is Filmora allows you to maintain the original audio pitch. Thus, it would not sound strange after speed-ramping the media.

Here’s how you can use the customization mode on the Speed Ramping panel.

1. Click Customize.
2. Place the playhead on the part of the video clip which you want to speed up or slow down.
3. Click Add to add a speed keyframe in that spot. Filmora will mark Speed Ramping on the media.
4. Drag the white dot in the adjustment panel to change the video speed. Drag it upwards to accelerate the video speed or downwards to decelerate it.

Splice Video Editor FAQs

1. Why can’t I upload projects when using Splice?

Relinking your Splice folder could help if you experience problems downloading or uploading projects. The cache folder in your Splice app can also be cleared to resolve most download problems. Splice may require more space than is available before exporting the movie, relying on your export preferences. Any stored files that are kept may also use space. For instance, the app may require up to 2 GB of storage space if your finished film is 1 GB.

If you’re experiencing trouble downloading samples from the website, check that your Splice account is logged in on both the website and the desktop client. If you’re not logged onto the same profile on both the website and the app, samples/packs you’ve purchased online won’t appear.

2. How to remove watermarks on my video saved from Splice?

• Android

You can choose between utilizing the Splice app and learning how to speed up video on the splice app or an online watermark removal tool to remove a watermark from Splice. Launch the application and choose the video you wish to modify. To erase any watermarks from your movie, click the three dots in the right corner of your screen and select “Watermarks.” Following that, you must submit your video to the software and adhere to the watermark removal instructions. Following that, you must submit your video to the software and adhere to the watermark removal instructions.

• iPhone

You must confirm that Splice is already loaded on your iPhone and is the most recent version. Open the program after installation, browse the project with the watermark and learn how to speed up video on iPhone with Splice. After selecting the watermark with a tap, click “Edit” from the menu in the screen’s top right-hand corner. You’ll now see a new tab labeled “Effects” immediately below the “Audio” tab; tap on it, and scroll down until you find the “Watermark” slider. To remove the watermark, slide it the entire way to the left. Your project is now free of the watermark.

Bottom Line

Most people need help to produce high-quality videos on their devices. Most often, they’ll need to transfer them to their computers for extensive editing and polishing. That’s no longer the case, particularly with the emergence of mobile editing programs like the Splice app. You can quickly and effortlessly produce high-quality video material with a few clicks.

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