Updated Create a Brand Video to Make Your Business Shine

Updated Create a Brand Video to Make Your Business Shine

Chloe Lv12

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

  • It has to be entertaining and inspirational.
  • It has to be innovative.
  • It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

Define your Objective

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Video Scripting

Let’s take your video’s content, for instance:

  • If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
  • If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
  • If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

Record your brand video

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

Use colors of your brand in your video

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora |Perfect solution for creating a brand video

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

  • Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
  • If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

  • If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
  • Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

AR sticker on face a girl using WonderShare Filmora

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

Speed Ramping in WonderShare Filmora

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

Auto beat sync in WonderShare Filmora

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

The Ultimate Guide for the 10 Leading Slow-Motion Cameras

Camera technology is evolving at an increased pace with improved features. Each brand competes in the media industry to release cameras with diverse functionalities. When you keep updated on the latest models, you will get to know different varieties and options. It will also help you stay current with evolving technology for slow-motion videos. Choosing the best slow-motion camera involves considering specific needs like filmmaking or creating slow-motion videos.

In this article, we’ll mention the top 10 best slow mo cameras for filming slow-motion videos. The slow-motion camera is specifically built to capture the moments in perfect frame rates. Furthermore, this article will highlight an innovative way to slow down videos without any camera.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1: How Do Slow-Motion Cameras Help in Recording Perfect Slow-Mo Videos?

Slow-motion cameras record videos at much faster speeds than regular cameras. This feature helps create slow-motion videos by slowing down the recorded action when played at normal speed. These slow-motion cameras are popular in filmmaking, sports analysis, science, and content creation. That’s because they capture detailed moments and highlight fast-moving things.

  • Higher Frame Rate: Regular videos usually record 24, 30, or 60 frames per second (fps). But slow-motion cameras can capture hundreds or thousands of frames per second. More frames mean more details and smoother slow-motion videos when played back.
  • Smooth Playback: Slow-motion videos look smooth and purposeful when played at regular speeds. More frames are recorded initially to achieve this effect. Ultimately, it will preserve all details when the video is played in slow motion.
  • High-Resolution Sensors: Lots of slow-motion cameras have high-quality sensors. These sensors ensure that even with more frames captured, the picture stays sharp and detailed in slow-motion videos. This helps capture fine details without losing clarity.
  • Creative Control: Slow-motion cameras let filmmakers and videographers control how fast or slow some parts of a scene look. This helps tell stories better, focus on details, and make videos more interesting and attractive to watch.
  • Reduced Motion Blur: More frames per second make pictures clearer and sharper. This feature works especially for fast-moving things. This is important when you need to see tiny details or when the lighting isn’t great.
  • Temporal Resolution: Slow-motion cameras can record lots of details in quick movements. They’re handy in sports, science, and creative videos where catching fast and detailed actions matter a lot.

Part 2: Finding The Top Slow-Motion Cameras to Use in 2024

If you want a good slow-motion camera, start by checking out the ones with higher frame rates. Also, think about what you’ll be recording and where you’ll share your videos. Buying a new camera can be confusing and perplexing. We hope you’ll find the best slow-motion camera in the list below. We have arranged the top slow-motion cameras to use in 2024 below:

1. PowerShot G7 X Mark III Black

The PowerShot G7 X Mark III Black is a small but powerful camera for taking high-quality slow-motion videos. It has a 20.1 Megapixel camera and a DIGIC 8 Image Processor, which means it shows exceptional clarity even in different lighting. The 4.2x Optical Zoom Kens with Optical Image Stabilizer helps get close-up shots without making them blurry. For videos, it can record in 4K (at 30 frames per second) and Full HD (at 120 frames per second) for super smooth slow-motion shots.

powershot g7 x mark iii slowmo camera

2. Sony ZV-1 Camera

The Sony ZV-1 Camera is made specifically for content creators and vloggers. Although it has a compact design, it is packed with powerful features. This slow-motion video camera has a 1-inch sensor and digital and optical image stabilization. This means your pictures and videos will be clear and steady even if things are moving fast.

The camera’s results are sharp and colorful thanks to its 20.1 MP resolution and BIONZ X Image Processor. Also, it has a Fast Hybrid AF System that quickly focuses accurately, perfect for both photos and videos.

sony zv 1 slowmo camera

3. GoPro HERO11 Black

The GoPro HERO11 Black is an awesome slow-motion camera perfect for all kinds of adventures. It takes clear videos up to 5.3K resolution and sharp 27MP photos. The camera has great stabilization, so your videos always look smooth. You can change how wide your shots are and switch lenses digitally while keeping things clear.

GoPro HERO11 Black has cool effects for nighttime shots, making them look artistic. The camera is tough, waterproof up to 33 feet, and has a long-lasting battery that works well even in cold weather.

gopro hero11 black slowmo camera

4. GoPro HERO10 Black

The GoPro HERO10 Black has a faster processor for smoother use and better touch controls. It can record super clear videos at higher speeds: 5.3K at 60fps and 4K at 120fps. You can also shoot camera slow-motion videos at 240fps in 2.7K resolution. The camera’s sensor is better, too, making photos sharper and allowing you to grab 15.8MP pictures from videos. It keeps footage perfectly steady with its excellent stabilization.

gopro hero10 black slowmo camera

5. Panasonic LUMIX GH6

The LUMIX GH6 is an inspiring innovation in the LUMIX camera series, packed with amazing upgrades. It records high-quality videos internally in ProRes 422 HQ and ProRes 422, making them look great and easier to work with on computers later. This slow-mo video camera is faster due to a new engine, making pictures look better with less noise and better colors.

It’s great for professional video making, offering top-notch recording options. It also has image stabilization, a flexible rear monitor, and slots for different memory cards.

panasonic lumix gh6 slowmo camera

6. Sony α7R IV

The Sony A7R IV is a top-notch mirrorless camera appreciated by videography experts. It takes super clear pictures with its 20MP full-frame sensor. Also, it has a feature that prevents shaky photos and helps videos stay steady. You can control how long the shutter stays open, which helps in different lighting.

This slow-motion video camera lets you choose different ways to measure light for better pictures. Small and adaptable, it is high-tech and has great performance in digital photography.

sony 74 iv slowmo camera

7. Fujifilm X-S20

The Fujifilm X-S20 is a versatile camera that is equipped with advanced features and is easy to carry. This slow-motion camera has a 26.1MP sensor for really clear pictures. The screen is a vary-angle touchscreen of 3.0 inches and 1.84m-dot. You can connect it to Wi-Fi and Bluetooth to share and control the camera from a distance.

It’s perfect for videos, too, recording in high-quality up to 6.2K resolution. The camera is small and compact at 127.7 x 85.1 x 65.4mm and weighs only 491g.

fujifilm xs20 slowmo camera

8. Canon EOS-1D X Mark III DSLR Camera

The Canon EOS-1D X Mark III is a top choice for professionals in photography and videography. It has a powerful 20.1 Megapixel Full-frame CMOS sensor that ensures high-quality images. The DIGIC X Image Processor handles low-light situations exceptionally well. Adding on, it offers a wide ISO range for great performance.

Its advanced autofocus system with deep learning technology tracks subjects accurately. This slow-mo camera supports impressive 4K UHD 2160p video recording.

canon eos 1d x slowmo camera

9. Nikon D6 FX-Format Digital SLR Camera

The Nikon D6 FX-Format Digital SLR Camera Body is made for professionals who promise top-notch performance. It has a powerful 20.8 Megapixel Full-frame CMOS sensor for high-quality photos. Also, it can work as a webcam with a maximum resolution of 16 MP and performs well in different situations.

Using digital image stabilization, the slow-motion video camera helps prevent blur. Moreover, it has a quick shutter speed of 1/8000 seconds for precise control over exposure.

nikon d6 fxformat slowmo camera

10. Canon DSLR Camera [EOS 90D]

The Canon 90D Body is a slow-mo camera for both filmmakers and videographers. It has a 32.5-megapixel CMOS APS-C sensor for clear and detailed images. Furthermore, it supports recording videos in 4K UHD 30P and Full HD 120P, which helps in delivering excellent video quality. With a 45-Point All Cross-type AF System, the 90D provides precise autofocus across the entire frame.

canon dslr eos 90d slowmo camera

Part 3: What To Do If You Do Not Have a Camera? Use Filmora for Slow-Mo Video Making

Sometimes, getting an affordable slow-motion camera for shooting videos can be tricky. But don’t worry! You can still create slow-motion videos without having a specific camera. Wondershare Filmora is an excellent solution to make fantastic slow-motion videos, even if you don’t own a special slow-motion camera.

You can adjust the speed of your videos easily to make certain moments slower, making your clips look cool. Filmora isn’t just about changing the speed of your videos. It’s a powerful editing software that lets you do lots of things to make your videos better.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Steps Required to Slow Down Video Professionally with Speed Ramping

Filmora Speed Ramping feature allows you to control your clip’s speed. It gives the flexibility to either slow down the entire video or specific segments. Here’s a guide on executing slow-motion in the Filmora video editing interface.

Step 1Set Up Project and Import Footage

Start by launching Wondershare Filmora and creating a new project. Then, import your video by clicking the “+” icon. After that, select “Match to Media” to ensure your project settings align with your clip’s resolution.

start project and import to timeline

Step 2Apply Slow-Motion Effect to Slow Down Video

In the next step, add the imported video to the timeline and access the “Speed” icon. Choose a preset, such as 0.5x from the “Slow” menu, to apply a slow-motion effect to the entire clip. Alternatively, right-click on the video, go to “Speed,” followed by “Uniform Speed,” and adjust the slider leftwards for slow motion.

apply uniform speed change

Step 3Customize Speed for Specific Segments

To create slow-motion effects for specific parts or frames within your video, navigate to the “Speed Ramping” window. Then, choose “Customize” and modify the speed by dragging the points along the line.

change speed with speed ramping

Step 4Add Freeze Frame at Required Position

For freezing a frame, position the play head at the desired spot. Select “Add Freeze Frame,” then set the freeze duration in the “Freeze Time Field” and adjust its placement as required. Save changes by clicking “OK.”

add freeze frame on necessity

Top Features Offered by Filmora

Wondershare Filmora offers its users a variety of advanced features to perform an edit conveniently. It enhances creativity and productivity with the help of AI-equipped in it. Described below are some of these features to know about Filmora:

1. AI Smart Masking

AI Smart Masking simplifies the process of adding high-quality transitions and effects. By contrast, it can be complex with manual editing. By activating this feature, it automatically handles the masking task. Once AI masking is enabled and the desired area is specified, it swiftly completes the process. This allows you to apply transitions and effects to the unmasked area afterward.

2. AI Copywriting

Filmora AI Copywriting is a new tool that incorporates ChatGPT API. It uses AI to create scripts, providing tons of ideas for creators to improve their video storytelling. This tool seamlessly integrates AI-generated text and narration into the editing process. With Filmora AI Copywriting, creators can quickly develop catchy YouTube titles and descriptions.

3. Audio Visualizer

Filmora Audio Visualizer is an innovative tool for music videos on how you experience sound and visuals together. It works by matching the visuals to the sound in your video. The Audio Visualizer analyzes the audio and syncs with the music’s beats and rhythm. This creates an amazing display that makes watching and listening more enjoyable.

filmora audio visualizer

4. Speech-To-Text

The Filmora Speech-To-Text (STT) feature is a huge help for video editors who want to work more efficiently. With just one click, this tool changes spoken words in videos into written text. It saves a lot of time by avoiding the manual work of typing subtitles. This feature not only saves time but also ensures that subtitles match what’s being said in the video accurately.

Conclusion

In summary, slow-motion videography is an amazing way to tell stories visually. Mixing technology and your ideas helps create videos that capture people’s attention. For that reason, we have provided 10 slow-motion video cameras to help you capture slow-motion videos. Additionally, we also highlighted the perfect solution if you don’t have a camera: Wondershare Filmora. You can easily generate a slow-motion video using our simple guide with this tool.

Make A Slow Motion Video Make A Slow Motion Video More Features

Wondershare Filmora

Part 1: How Do Slow-Motion Cameras Help in Recording Perfect Slow-Mo Videos?

Slow-motion cameras record videos at much faster speeds than regular cameras. This feature helps create slow-motion videos by slowing down the recorded action when played at normal speed. These slow-motion cameras are popular in filmmaking, sports analysis, science, and content creation. That’s because they capture detailed moments and highlight fast-moving things.

  • Higher Frame Rate: Regular videos usually record 24, 30, or 60 frames per second (fps). But slow-motion cameras can capture hundreds or thousands of frames per second. More frames mean more details and smoother slow-motion videos when played back.
  • Smooth Playback: Slow-motion videos look smooth and purposeful when played at regular speeds. More frames are recorded initially to achieve this effect. Ultimately, it will preserve all details when the video is played in slow motion.
  • High-Resolution Sensors: Lots of slow-motion cameras have high-quality sensors. These sensors ensure that even with more frames captured, the picture stays sharp and detailed in slow-motion videos. This helps capture fine details without losing clarity.
  • Creative Control: Slow-motion cameras let filmmakers and videographers control how fast or slow some parts of a scene look. This helps tell stories better, focus on details, and make videos more interesting and attractive to watch.
  • Reduced Motion Blur: More frames per second make pictures clearer and sharper. This feature works especially for fast-moving things. This is important when you need to see tiny details or when the lighting isn’t great.
  • Temporal Resolution: Slow-motion cameras can record lots of details in quick movements. They’re handy in sports, science, and creative videos where catching fast and detailed actions matter a lot.

Part 2: Finding The Top Slow-Motion Cameras to Use in 2024

If you want a good slow-motion camera, start by checking out the ones with higher frame rates. Also, think about what you’ll be recording and where you’ll share your videos. Buying a new camera can be confusing and perplexing. We hope you’ll find the best slow-motion camera in the list below. We have arranged the top slow-motion cameras to use in 2024 below:

1. PowerShot G7 X Mark III Black

The PowerShot G7 X Mark III Black is a small but powerful camera for taking high-quality slow-motion videos. It has a 20.1 Megapixel camera and a DIGIC 8 Image Processor, which means it shows exceptional clarity even in different lighting. The 4.2x Optical Zoom Kens with Optical Image Stabilizer helps get close-up shots without making them blurry. For videos, it can record in 4K (at 30 frames per second) and Full HD (at 120 frames per second) for super smooth slow-motion shots.

powershot g7 x mark iii slowmo camera

2. Sony ZV-1 Camera

The Sony ZV-1 Camera is made specifically for content creators and vloggers. Although it has a compact design, it is packed with powerful features. This slow-motion video camera has a 1-inch sensor and digital and optical image stabilization. This means your pictures and videos will be clear and steady even if things are moving fast.

The camera’s results are sharp and colorful thanks to its 20.1 MP resolution and BIONZ X Image Processor. Also, it has a Fast Hybrid AF System that quickly focuses accurately, perfect for both photos and videos.

sony zv 1 slowmo camera

3. GoPro HERO11 Black

The GoPro HERO11 Black is an awesome slow-motion camera perfect for all kinds of adventures. It takes clear videos up to 5.3K resolution and sharp 27MP photos. The camera has great stabilization, so your videos always look smooth. You can change how wide your shots are and switch lenses digitally while keeping things clear.

GoPro HERO11 Black has cool effects for nighttime shots, making them look artistic. The camera is tough, waterproof up to 33 feet, and has a long-lasting battery that works well even in cold weather.

gopro hero11 black slowmo camera

4. GoPro HERO10 Black

The GoPro HERO10 Black has a faster processor for smoother use and better touch controls. It can record super clear videos at higher speeds: 5.3K at 60fps and 4K at 120fps. You can also shoot camera slow-motion videos at 240fps in 2.7K resolution. The camera’s sensor is better, too, making photos sharper and allowing you to grab 15.8MP pictures from videos. It keeps footage perfectly steady with its excellent stabilization.

gopro hero10 black slowmo camera

5. Panasonic LUMIX GH6

The LUMIX GH6 is an inspiring innovation in the LUMIX camera series, packed with amazing upgrades. It records high-quality videos internally in ProRes 422 HQ and ProRes 422, making them look great and easier to work with on computers later. This slow-mo video camera is faster due to a new engine, making pictures look better with less noise and better colors.

It’s great for professional video making, offering top-notch recording options. It also has image stabilization, a flexible rear monitor, and slots for different memory cards.

panasonic lumix gh6 slowmo camera

6. Sony α7R IV

The Sony A7R IV is a top-notch mirrorless camera appreciated by videography experts. It takes super clear pictures with its 20MP full-frame sensor. Also, it has a feature that prevents shaky photos and helps videos stay steady. You can control how long the shutter stays open, which helps in different lighting.

This slow-motion video camera lets you choose different ways to measure light for better pictures. Small and adaptable, it is high-tech and has great performance in digital photography.

sony 74 iv slowmo camera

7. Fujifilm X-S20

The Fujifilm X-S20 is a versatile camera that is equipped with advanced features and is easy to carry. This slow-motion camera has a 26.1MP sensor for really clear pictures. The screen is a vary-angle touchscreen of 3.0 inches and 1.84m-dot. You can connect it to Wi-Fi and Bluetooth to share and control the camera from a distance.

It’s perfect for videos, too, recording in high-quality up to 6.2K resolution. The camera is small and compact at 127.7 x 85.1 x 65.4mm and weighs only 491g.

fujifilm xs20 slowmo camera

8. Canon EOS-1D X Mark III DSLR Camera

The Canon EOS-1D X Mark III is a top choice for professionals in photography and videography. It has a powerful 20.1 Megapixel Full-frame CMOS sensor that ensures high-quality images. The DIGIC X Image Processor handles low-light situations exceptionally well. Adding on, it offers a wide ISO range for great performance.

Its advanced autofocus system with deep learning technology tracks subjects accurately. This slow-mo camera supports impressive 4K UHD 2160p video recording.

canon eos 1d x slowmo camera

9. Nikon D6 FX-Format Digital SLR Camera

The Nikon D6 FX-Format Digital SLR Camera Body is made for professionals who promise top-notch performance. It has a powerful 20.8 Megapixel Full-frame CMOS sensor for high-quality photos. Also, it can work as a webcam with a maximum resolution of 16 MP and performs well in different situations.

Using digital image stabilization, the slow-motion video camera helps prevent blur. Moreover, it has a quick shutter speed of 1/8000 seconds for precise control over exposure.

nikon d6 fxformat slowmo camera

10. Canon DSLR Camera [EOS 90D]

The Canon 90D Body is a slow-mo camera for both filmmakers and videographers. It has a 32.5-megapixel CMOS APS-C sensor for clear and detailed images. Furthermore, it supports recording videos in 4K UHD 30P and Full HD 120P, which helps in delivering excellent video quality. With a 45-Point All Cross-type AF System, the 90D provides precise autofocus across the entire frame.

canon dslr eos 90d slowmo camera

Part 3: What To Do If You Do Not Have a Camera? Use Filmora for Slow-Mo Video Making

Sometimes, getting an affordable slow-motion camera for shooting videos can be tricky. But don’t worry! You can still create slow-motion videos without having a specific camera. Wondershare Filmora is an excellent solution to make fantastic slow-motion videos, even if you don’t own a special slow-motion camera.

You can adjust the speed of your videos easily to make certain moments slower, making your clips look cool. Filmora isn’t just about changing the speed of your videos. It’s a powerful editing software that lets you do lots of things to make your videos better.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Steps Required to Slow Down Video Professionally with Speed Ramping

Filmora Speed Ramping feature allows you to control your clip’s speed. It gives the flexibility to either slow down the entire video or specific segments. Here’s a guide on executing slow-motion in the Filmora video editing interface.

Step 1Set Up Project and Import Footage

Start by launching Wondershare Filmora and creating a new project. Then, import your video by clicking the “+” icon. After that, select “Match to Media” to ensure your project settings align with your clip’s resolution.

start project and import to timeline

Step 2Apply Slow-Motion Effect to Slow Down Video

In the next step, add the imported video to the timeline and access the “Speed” icon. Choose a preset, such as 0.5x from the “Slow” menu, to apply a slow-motion effect to the entire clip. Alternatively, right-click on the video, go to “Speed,” followed by “Uniform Speed,” and adjust the slider leftwards for slow motion.

apply uniform speed change

Step 3Customize Speed for Specific Segments

To create slow-motion effects for specific parts or frames within your video, navigate to the “Speed Ramping” window. Then, choose “Customize” and modify the speed by dragging the points along the line.

change speed with speed ramping

Step 4Add Freeze Frame at Required Position

For freezing a frame, position the play head at the desired spot. Select “Add Freeze Frame,” then set the freeze duration in the “Freeze Time Field” and adjust its placement as required. Save changes by clicking “OK.”

add freeze frame on necessity

Top Features Offered by Filmora

Wondershare Filmora offers its users a variety of advanced features to perform an edit conveniently. It enhances creativity and productivity with the help of AI-equipped in it. Described below are some of these features to know about Filmora:

1. AI Smart Masking

AI Smart Masking simplifies the process of adding high-quality transitions and effects. By contrast, it can be complex with manual editing. By activating this feature, it automatically handles the masking task. Once AI masking is enabled and the desired area is specified, it swiftly completes the process. This allows you to apply transitions and effects to the unmasked area afterward.

2. AI Copywriting

Filmora AI Copywriting is a new tool that incorporates ChatGPT API. It uses AI to create scripts, providing tons of ideas for creators to improve their video storytelling. This tool seamlessly integrates AI-generated text and narration into the editing process. With Filmora AI Copywriting, creators can quickly develop catchy YouTube titles and descriptions.

3. Audio Visualizer

Filmora Audio Visualizer is an innovative tool for music videos on how you experience sound and visuals together. It works by matching the visuals to the sound in your video. The Audio Visualizer analyzes the audio and syncs with the music’s beats and rhythm. This creates an amazing display that makes watching and listening more enjoyable.

filmora audio visualizer

4. Speech-To-Text

The Filmora Speech-To-Text (STT) feature is a huge help for video editors who want to work more efficiently. With just one click, this tool changes spoken words in videos into written text. It saves a lot of time by avoiding the manual work of typing subtitles. This feature not only saves time but also ensures that subtitles match what’s being said in the video accurately.

Conclusion

In summary, slow-motion videography is an amazing way to tell stories visually. Mixing technology and your ideas helps create videos that capture people’s attention. For that reason, we have provided 10 slow-motion video cameras to help you capture slow-motion videos. Additionally, we also highlighted the perfect solution if you don’t have a camera: Wondershare Filmora. You can easily generate a slow-motion video using our simple guide with this tool.

Learn How to Trim/Crop Video in Microsoft PowerPoint

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

PowerPoint allows you to trim or crop the length of your video and save it as a separate media file. Trimming/cropping video is a great way to remove distracting or unnecessary parts of your video or change its dimensions so that it fits within a certain area. Doing this will make your videos captivating, and more people will want to watch them. Keeping that in mind, we’ll explain how you can crop or trim video in PowerPoint. You will also learn some helpful tips that you can use when editing videos on this presentation program.

In this article

01 How to Trim Videos in PowerPoint

02 Bonus! Tips on Editing Videos in Powerpoint

How to Trim Videos in PowerPoint

Many people use Microsoft PowerPoint to prepare basic animated explainers and presentations, but you can learn how to trip or crop videos in this program with the tools that it provides. With that in mind, here is how to trim, reset, or edit videos in PowerPoint.

How to Trim a Video in PowerPoint

You can trip unnecessary content at the start or end of your video clip. However, you can only trim videos you have inserted from your PC, as this feature is not yet available for videos on the web. Follow the steps below to learn how to trim video in PowerPoint.

  1. If you are in a slide containing a media placeholder, click on Insert Video from File. A window will open; select the From a File option.
  2. Find the video file on your PC and select it. Then, click the arrow that’s right next to the Insert button. Choose either the Link to File or Insert option and your video will appear on the slide.
  3. If you are not using a slide that has a media placeholder, find the Insert tab and click Video on My PC. You will be able to locate the video file on your PC.
  4. You are now ready to trim video PowerPoint.
  5. Select your video, and the Playback tab will appear. Navigate to the Editing area of the ribbon and hit the Trim Video button.

how to trim vidoe in powerpoint - click trim video button

  1. You’ll see a small editing window that allows you to trim video in PowerPoint.
  2. Enter the end and start times for the sections of the video you would like to keep. Alternatively, you can use the markers to choose the start and endpoints.

trim vidoe in powerpoint

  1. To adjust the start and end times in smaller increments, you can use the arrows you see on the sides of those boxes. If you know the exact times, enter them into the corresponding boxes.
  2. You can also select the portion you would like to keep using the end and start time markers. In this case, sliding the red marker allows you to the end time while the green one lets you set the start time.

trim vidoe in microsoft powerpoint

  1. If you want to use a combination of the tools above to pinpoint where to start and end the video, hit the Play button, then click the Pause button when you reach the time you want.

how to trim vidoe in microsoft powerpoint

  1. Enter this time into the End Time or Start Time box, depending on the portion you would like to keep. Or you can move any of the markers to this spot.
  2. Hit the OK button once the portion of the video clip you want is all set. The video will appear on your slide update, and it will only play the section that you kept when trimming the video.

How to Reset or Edit a Trimmed Video in PowerPoint

If you trim video in PowerPoint and change your mind, you can always edit where you have trimmed it or reset the trimmed video back to its original state. Follow the steps below to learn how to edit to reset a trimmed video in PowerPoint.

  1. Select your video, and then find the Playback tab.

how to reset or edit a trimmed vidoe in microsoft powerpoint

  1. Hit the Trim Video button, and the Trim Video Settings will be as they were when you were trimming the video. That means you can make the necessary adjustments.
  2. To reset a trimmed video back to its original length, slide the red end marker to the right and the green start maker to the left. The OK button allows you to play the whole video in your presentation.

reset or edit a trimmed vidoe in microsoft powerpoint

How to Save a Trimmed Video

Now that you have trimmed your video in Microsoft PowerPoint, you might want to save it to use it outside this program. You can only save the video file after compressing it, then you can use the trimmed video as you want.

After compressing your trimmed video, only the trimmed section will show up on your slide. That said, follow the steps below to save your trimmed video:

  1. From the PowerPoint menu, select File > Info
  2. Next, select the Compress Media option.
  3. Next to Compress Media, you will see all media that are in your slideshow, including your trimmed video. If you’ve got other video files here, the compression process will apply to these files.
  4. Choose the suitable level of compression. A dialog box will pop up as the compression process takes place. Hit the Close button when this process completes.
  5. Go back to the slide that contains your trimmed video, which has now been compressed.
  6. Right-click the compressed video, and select the Save Media As option.

save trimmed vidoe in microsoft powerpoint

  1. Choose the location where you want to save your video. You can change its name if you want and click the Save button.

You have now successfully saved your trimmed video.

Bonus! Tips on Editing Videos in Powerpoint

Now that you know how to trim video PowerPoint, here are some helpful tips on editing videos on this application.

How to Crop Videos in PowerPoint

Once you have inserted your video in the slide, you have the option of cropping it. Follow these steps below to learn how to crop video PowerPoint.

  1. Open your presentation and then go to the slide where you have inserted your video clip.
  2. Double-click or select the video, and the two Video Tools tabs will appear in the ribbon: Playback and Format. Hit the Format tab option to activate it.

how to crop video in microsoft powerpoint

  1. Your slide may show a black rectangle after you insert your video.
  2. Add a Poster Frame to the video clip to get rid of the black rectangle.
  3. Click Crop in the Video Tools Format tab.

crop video in microsoft powerpoint

  1. On the edges of your video clip, you’ll see dark crop handles. If you use the Video Shape option, the crop handles will appear on the edge of that shape.
  2. Pressing the Ctrl key on your keyboard while you drag allows you to alter how you crop. Pressing Ctrl plus dragging the side cropping handles resizes two opposite sides, while Ctrl plus dragging the corner cropping handles resizes all the four sides.
  3. Pressing the Shift key on your keyboard while dragging will give you different results. You can also use the Shift and Ctrl keys simultaneously to combine both capabilities.
  4. You can reposition the crop by either moving the video itself or the crop area.
  5. Crop the unwanted portion by hitting the Crop button again or pressing the Enter key. You can also click on the Slide Area to apply the cropping changes.
  6. You can access more crop options by right-clicking the video, where a contextual menu will appear. Select the Format Video option.
  7. You’ll see the Format Video Task Pane; select the Crop option.

guide to crop video in microsoft powerpoint

  1. You can crop sections of the video by specifying the Picture or Crop Position. You can also change other crop parameters, such as Top, Left, Offset Y, Offset X, Height, and Width.

learn to crop video in microsoft powerpoint

How to Play Video Inside a Shape

If you want to edit your video and enhance its appearance, you can have it play inside a unique shape instead of the usual rectangle format that videos play in. In turn, you’ll draw attention to your video.

To play your video in an unusual shape, select your video and navigate to the Format tab. Then, go to the Video Shape menu, where you’ll see multiple shapes to choose from.

how to play videos inside a shape in microsoft powerpoint

How to Apply Preset Video Styles

You can also liven up your video by applying one of the pre-designed styles that PowerPoints provides. These styles combine various effects, including bevels, reflections, shadows, tilts, and frames.

Applying preset video styles is a simple process. Select the video, then navigate to the Format tab. Click More under the Video Style section. You’ll see a gallery of preset styles; roll your mouse over it and hold the cursor over any style type. The program will apply a live preview of this style to your video.

How to Apply Preset Video Styles powerpoint

Conclusion

● You can use PowerPoint to crop, trim, and add video styles to your videos to make them more attractive to your audience by following the steps above. In turn, they will get more views and attract more attention.

Try It Free Try It Free

PowerPoint allows you to trim or crop the length of your video and save it as a separate media file. Trimming/cropping video is a great way to remove distracting or unnecessary parts of your video or change its dimensions so that it fits within a certain area. Doing this will make your videos captivating, and more people will want to watch them. Keeping that in mind, we’ll explain how you can crop or trim video in PowerPoint. You will also learn some helpful tips that you can use when editing videos on this presentation program.

In this article

01 How to Trim Videos in PowerPoint

02 Bonus! Tips on Editing Videos in Powerpoint

How to Trim Videos in PowerPoint

Many people use Microsoft PowerPoint to prepare basic animated explainers and presentations, but you can learn how to trip or crop videos in this program with the tools that it provides. With that in mind, here is how to trim, reset, or edit videos in PowerPoint.

How to Trim a Video in PowerPoint

You can trip unnecessary content at the start or end of your video clip. However, you can only trim videos you have inserted from your PC, as this feature is not yet available for videos on the web. Follow the steps below to learn how to trim video in PowerPoint.

  1. If you are in a slide containing a media placeholder, click on Insert Video from File. A window will open; select the From a File option.
  2. Find the video file on your PC and select it. Then, click the arrow that’s right next to the Insert button. Choose either the Link to File or Insert option and your video will appear on the slide.
  3. If you are not using a slide that has a media placeholder, find the Insert tab and click Video on My PC. You will be able to locate the video file on your PC.
  4. You are now ready to trim video PowerPoint.
  5. Select your video, and the Playback tab will appear. Navigate to the Editing area of the ribbon and hit the Trim Video button.

how to trim vidoe in powerpoint - click trim video button

  1. You’ll see a small editing window that allows you to trim video in PowerPoint.
  2. Enter the end and start times for the sections of the video you would like to keep. Alternatively, you can use the markers to choose the start and endpoints.

trim vidoe in powerpoint

  1. To adjust the start and end times in smaller increments, you can use the arrows you see on the sides of those boxes. If you know the exact times, enter them into the corresponding boxes.
  2. You can also select the portion you would like to keep using the end and start time markers. In this case, sliding the red marker allows you to the end time while the green one lets you set the start time.

trim vidoe in microsoft powerpoint

  1. If you want to use a combination of the tools above to pinpoint where to start and end the video, hit the Play button, then click the Pause button when you reach the time you want.

how to trim vidoe in microsoft powerpoint

  1. Enter this time into the End Time or Start Time box, depending on the portion you would like to keep. Or you can move any of the markers to this spot.
  2. Hit the OK button once the portion of the video clip you want is all set. The video will appear on your slide update, and it will only play the section that you kept when trimming the video.

How to Reset or Edit a Trimmed Video in PowerPoint

If you trim video in PowerPoint and change your mind, you can always edit where you have trimmed it or reset the trimmed video back to its original state. Follow the steps below to learn how to edit to reset a trimmed video in PowerPoint.

  1. Select your video, and then find the Playback tab.

how to reset or edit a trimmed vidoe in microsoft powerpoint

  1. Hit the Trim Video button, and the Trim Video Settings will be as they were when you were trimming the video. That means you can make the necessary adjustments.
  2. To reset a trimmed video back to its original length, slide the red end marker to the right and the green start maker to the left. The OK button allows you to play the whole video in your presentation.

reset or edit a trimmed vidoe in microsoft powerpoint

How to Save a Trimmed Video

Now that you have trimmed your video in Microsoft PowerPoint, you might want to save it to use it outside this program. You can only save the video file after compressing it, then you can use the trimmed video as you want.

After compressing your trimmed video, only the trimmed section will show up on your slide. That said, follow the steps below to save your trimmed video:

  1. From the PowerPoint menu, select File > Info
  2. Next, select the Compress Media option.
  3. Next to Compress Media, you will see all media that are in your slideshow, including your trimmed video. If you’ve got other video files here, the compression process will apply to these files.
  4. Choose the suitable level of compression. A dialog box will pop up as the compression process takes place. Hit the Close button when this process completes.
  5. Go back to the slide that contains your trimmed video, which has now been compressed.
  6. Right-click the compressed video, and select the Save Media As option.

save trimmed vidoe in microsoft powerpoint

  1. Choose the location where you want to save your video. You can change its name if you want and click the Save button.

You have now successfully saved your trimmed video.

Bonus! Tips on Editing Videos in Powerpoint

Now that you know how to trim video PowerPoint, here are some helpful tips on editing videos on this application.

How to Crop Videos in PowerPoint

Once you have inserted your video in the slide, you have the option of cropping it. Follow these steps below to learn how to crop video PowerPoint.

  1. Open your presentation and then go to the slide where you have inserted your video clip.
  2. Double-click or select the video, and the two Video Tools tabs will appear in the ribbon: Playback and Format. Hit the Format tab option to activate it.

how to crop video in microsoft powerpoint

  1. Your slide may show a black rectangle after you insert your video.
  2. Add a Poster Frame to the video clip to get rid of the black rectangle.
  3. Click Crop in the Video Tools Format tab.

crop video in microsoft powerpoint

  1. On the edges of your video clip, you’ll see dark crop handles. If you use the Video Shape option, the crop handles will appear on the edge of that shape.
  2. Pressing the Ctrl key on your keyboard while you drag allows you to alter how you crop. Pressing Ctrl plus dragging the side cropping handles resizes two opposite sides, while Ctrl plus dragging the corner cropping handles resizes all the four sides.
  3. Pressing the Shift key on your keyboard while dragging will give you different results. You can also use the Shift and Ctrl keys simultaneously to combine both capabilities.
  4. You can reposition the crop by either moving the video itself or the crop area.
  5. Crop the unwanted portion by hitting the Crop button again or pressing the Enter key. You can also click on the Slide Area to apply the cropping changes.
  6. You can access more crop options by right-clicking the video, where a contextual menu will appear. Select the Format Video option.
  7. You’ll see the Format Video Task Pane; select the Crop option.

guide to crop video in microsoft powerpoint

  1. You can crop sections of the video by specifying the Picture or Crop Position. You can also change other crop parameters, such as Top, Left, Offset Y, Offset X, Height, and Width.

learn to crop video in microsoft powerpoint

How to Play Video Inside a Shape

If you want to edit your video and enhance its appearance, you can have it play inside a unique shape instead of the usual rectangle format that videos play in. In turn, you’ll draw attention to your video.

To play your video in an unusual shape, select your video and navigate to the Format tab. Then, go to the Video Shape menu, where you’ll see multiple shapes to choose from.

how to play videos inside a shape in microsoft powerpoint

How to Apply Preset Video Styles

You can also liven up your video by applying one of the pre-designed styles that PowerPoints provides. These styles combine various effects, including bevels, reflections, shadows, tilts, and frames.

Applying preset video styles is a simple process. Select the video, then navigate to the Format tab. Click More under the Video Style section. You’ll see a gallery of preset styles; roll your mouse over it and hold the cursor over any style type. The program will apply a live preview of this style to your video.

How to Apply Preset Video Styles powerpoint

Conclusion

● You can use PowerPoint to crop, trim, and add video styles to your videos to make them more attractive to your audience by following the steps above. In turn, they will get more views and attract more attention.

Try It Free Try It Free

PowerPoint allows you to trim or crop the length of your video and save it as a separate media file. Trimming/cropping video is a great way to remove distracting or unnecessary parts of your video or change its dimensions so that it fits within a certain area. Doing this will make your videos captivating, and more people will want to watch them. Keeping that in mind, we’ll explain how you can crop or trim video in PowerPoint. You will also learn some helpful tips that you can use when editing videos on this presentation program.

In this article

01 How to Trim Videos in PowerPoint

02 Bonus! Tips on Editing Videos in Powerpoint

How to Trim Videos in PowerPoint

Many people use Microsoft PowerPoint to prepare basic animated explainers and presentations, but you can learn how to trip or crop videos in this program with the tools that it provides. With that in mind, here is how to trim, reset, or edit videos in PowerPoint.

How to Trim a Video in PowerPoint

You can trip unnecessary content at the start or end of your video clip. However, you can only trim videos you have inserted from your PC, as this feature is not yet available for videos on the web. Follow the steps below to learn how to trim video in PowerPoint.

  1. If you are in a slide containing a media placeholder, click on Insert Video from File. A window will open; select the From a File option.
  2. Find the video file on your PC and select it. Then, click the arrow that’s right next to the Insert button. Choose either the Link to File or Insert option and your video will appear on the slide.
  3. If you are not using a slide that has a media placeholder, find the Insert tab and click Video on My PC. You will be able to locate the video file on your PC.
  4. You are now ready to trim video PowerPoint.
  5. Select your video, and the Playback tab will appear. Navigate to the Editing area of the ribbon and hit the Trim Video button.

how to trim vidoe in powerpoint - click trim video button

  1. You’ll see a small editing window that allows you to trim video in PowerPoint.
  2. Enter the end and start times for the sections of the video you would like to keep. Alternatively, you can use the markers to choose the start and endpoints.

trim vidoe in powerpoint

  1. To adjust the start and end times in smaller increments, you can use the arrows you see on the sides of those boxes. If you know the exact times, enter them into the corresponding boxes.
  2. You can also select the portion you would like to keep using the end and start time markers. In this case, sliding the red marker allows you to the end time while the green one lets you set the start time.

trim vidoe in microsoft powerpoint

  1. If you want to use a combination of the tools above to pinpoint where to start and end the video, hit the Play button, then click the Pause button when you reach the time you want.

how to trim vidoe in microsoft powerpoint

  1. Enter this time into the End Time or Start Time box, depending on the portion you would like to keep. Or you can move any of the markers to this spot.
  2. Hit the OK button once the portion of the video clip you want is all set. The video will appear on your slide update, and it will only play the section that you kept when trimming the video.

How to Reset or Edit a Trimmed Video in PowerPoint

If you trim video in PowerPoint and change your mind, you can always edit where you have trimmed it or reset the trimmed video back to its original state. Follow the steps below to learn how to edit to reset a trimmed video in PowerPoint.

  1. Select your video, and then find the Playback tab.

how to reset or edit a trimmed vidoe in microsoft powerpoint

  1. Hit the Trim Video button, and the Trim Video Settings will be as they were when you were trimming the video. That means you can make the necessary adjustments.
  2. To reset a trimmed video back to its original length, slide the red end marker to the right and the green start maker to the left. The OK button allows you to play the whole video in your presentation.

reset or edit a trimmed vidoe in microsoft powerpoint

How to Save a Trimmed Video

Now that you have trimmed your video in Microsoft PowerPoint, you might want to save it to use it outside this program. You can only save the video file after compressing it, then you can use the trimmed video as you want.

After compressing your trimmed video, only the trimmed section will show up on your slide. That said, follow the steps below to save your trimmed video:

  1. From the PowerPoint menu, select File > Info
  2. Next, select the Compress Media option.
  3. Next to Compress Media, you will see all media that are in your slideshow, including your trimmed video. If you’ve got other video files here, the compression process will apply to these files.
  4. Choose the suitable level of compression. A dialog box will pop up as the compression process takes place. Hit the Close button when this process completes.
  5. Go back to the slide that contains your trimmed video, which has now been compressed.
  6. Right-click the compressed video, and select the Save Media As option.

save trimmed vidoe in microsoft powerpoint

  1. Choose the location where you want to save your video. You can change its name if you want and click the Save button.

You have now successfully saved your trimmed video.

Bonus! Tips on Editing Videos in Powerpoint

Now that you know how to trim video PowerPoint, here are some helpful tips on editing videos on this application.

How to Crop Videos in PowerPoint

Once you have inserted your video in the slide, you have the option of cropping it. Follow these steps below to learn how to crop video PowerPoint.

  1. Open your presentation and then go to the slide where you have inserted your video clip.
  2. Double-click or select the video, and the two Video Tools tabs will appear in the ribbon: Playback and Format. Hit the Format tab option to activate it.

how to crop video in microsoft powerpoint

  1. Your slide may show a black rectangle after you insert your video.
  2. Add a Poster Frame to the video clip to get rid of the black rectangle.
  3. Click Crop in the Video Tools Format tab.

crop video in microsoft powerpoint

  1. On the edges of your video clip, you’ll see dark crop handles. If you use the Video Shape option, the crop handles will appear on the edge of that shape.
  2. Pressing the Ctrl key on your keyboard while you drag allows you to alter how you crop. Pressing Ctrl plus dragging the side cropping handles resizes two opposite sides, while Ctrl plus dragging the corner cropping handles resizes all the four sides.
  3. Pressing the Shift key on your keyboard while dragging will give you different results. You can also use the Shift and Ctrl keys simultaneously to combine both capabilities.
  4. You can reposition the crop by either moving the video itself or the crop area.
  5. Crop the unwanted portion by hitting the Crop button again or pressing the Enter key. You can also click on the Slide Area to apply the cropping changes.
  6. You can access more crop options by right-clicking the video, where a contextual menu will appear. Select the Format Video option.
  7. You’ll see the Format Video Task Pane; select the Crop option.

guide to crop video in microsoft powerpoint

  1. You can crop sections of the video by specifying the Picture or Crop Position. You can also change other crop parameters, such as Top, Left, Offset Y, Offset X, Height, and Width.

learn to crop video in microsoft powerpoint

How to Play Video Inside a Shape

If you want to edit your video and enhance its appearance, you can have it play inside a unique shape instead of the usual rectangle format that videos play in. In turn, you’ll draw attention to your video.

To play your video in an unusual shape, select your video and navigate to the Format tab. Then, go to the Video Shape menu, where you’ll see multiple shapes to choose from.

how to play videos inside a shape in microsoft powerpoint

How to Apply Preset Video Styles

You can also liven up your video by applying one of the pre-designed styles that PowerPoints provides. These styles combine various effects, including bevels, reflections, shadows, tilts, and frames.

Applying preset video styles is a simple process. Select the video, then navigate to the Format tab. Click More under the Video Style section. You’ll see a gallery of preset styles; roll your mouse over it and hold the cursor over any style type. The program will apply a live preview of this style to your video.

How to Apply Preset Video Styles powerpoint

Conclusion

● You can use PowerPoint to crop, trim, and add video styles to your videos to make them more attractive to your audience by following the steps above. In turn, they will get more views and attract more attention.

Try It Free Try It Free

PowerPoint allows you to trim or crop the length of your video and save it as a separate media file. Trimming/cropping video is a great way to remove distracting or unnecessary parts of your video or change its dimensions so that it fits within a certain area. Doing this will make your videos captivating, and more people will want to watch them. Keeping that in mind, we’ll explain how you can crop or trim video in PowerPoint. You will also learn some helpful tips that you can use when editing videos on this presentation program.

In this article

01 How to Trim Videos in PowerPoint

02 Bonus! Tips on Editing Videos in Powerpoint

How to Trim Videos in PowerPoint

Many people use Microsoft PowerPoint to prepare basic animated explainers and presentations, but you can learn how to trip or crop videos in this program with the tools that it provides. With that in mind, here is how to trim, reset, or edit videos in PowerPoint.

How to Trim a Video in PowerPoint

You can trip unnecessary content at the start or end of your video clip. However, you can only trim videos you have inserted from your PC, as this feature is not yet available for videos on the web. Follow the steps below to learn how to trim video in PowerPoint.

  1. If you are in a slide containing a media placeholder, click on Insert Video from File. A window will open; select the From a File option.
  2. Find the video file on your PC and select it. Then, click the arrow that’s right next to the Insert button. Choose either the Link to File or Insert option and your video will appear on the slide.
  3. If you are not using a slide that has a media placeholder, find the Insert tab and click Video on My PC. You will be able to locate the video file on your PC.
  4. You are now ready to trim video PowerPoint.
  5. Select your video, and the Playback tab will appear. Navigate to the Editing area of the ribbon and hit the Trim Video button.

how to trim vidoe in powerpoint - click trim video button

  1. You’ll see a small editing window that allows you to trim video in PowerPoint.
  2. Enter the end and start times for the sections of the video you would like to keep. Alternatively, you can use the markers to choose the start and endpoints.

trim vidoe in powerpoint

  1. To adjust the start and end times in smaller increments, you can use the arrows you see on the sides of those boxes. If you know the exact times, enter them into the corresponding boxes.
  2. You can also select the portion you would like to keep using the end and start time markers. In this case, sliding the red marker allows you to the end time while the green one lets you set the start time.

trim vidoe in microsoft powerpoint

  1. If you want to use a combination of the tools above to pinpoint where to start and end the video, hit the Play button, then click the Pause button when you reach the time you want.

how to trim vidoe in microsoft powerpoint

  1. Enter this time into the End Time or Start Time box, depending on the portion you would like to keep. Or you can move any of the markers to this spot.
  2. Hit the OK button once the portion of the video clip you want is all set. The video will appear on your slide update, and it will only play the section that you kept when trimming the video.

How to Reset or Edit a Trimmed Video in PowerPoint

If you trim video in PowerPoint and change your mind, you can always edit where you have trimmed it or reset the trimmed video back to its original state. Follow the steps below to learn how to edit to reset a trimmed video in PowerPoint.

  1. Select your video, and then find the Playback tab.

how to reset or edit a trimmed vidoe in microsoft powerpoint

  1. Hit the Trim Video button, and the Trim Video Settings will be as they were when you were trimming the video. That means you can make the necessary adjustments.
  2. To reset a trimmed video back to its original length, slide the red end marker to the right and the green start maker to the left. The OK button allows you to play the whole video in your presentation.

reset or edit a trimmed vidoe in microsoft powerpoint

How to Save a Trimmed Video

Now that you have trimmed your video in Microsoft PowerPoint, you might want to save it to use it outside this program. You can only save the video file after compressing it, then you can use the trimmed video as you want.

After compressing your trimmed video, only the trimmed section will show up on your slide. That said, follow the steps below to save your trimmed video:

  1. From the PowerPoint menu, select File > Info
  2. Next, select the Compress Media option.
  3. Next to Compress Media, you will see all media that are in your slideshow, including your trimmed video. If you’ve got other video files here, the compression process will apply to these files.
  4. Choose the suitable level of compression. A dialog box will pop up as the compression process takes place. Hit the Close button when this process completes.
  5. Go back to the slide that contains your trimmed video, which has now been compressed.
  6. Right-click the compressed video, and select the Save Media As option.

save trimmed vidoe in microsoft powerpoint

  1. Choose the location where you want to save your video. You can change its name if you want and click the Save button.

You have now successfully saved your trimmed video.

Bonus! Tips on Editing Videos in Powerpoint

Now that you know how to trim video PowerPoint, here are some helpful tips on editing videos on this application.

How to Crop Videos in PowerPoint

Once you have inserted your video in the slide, you have the option of cropping it. Follow these steps below to learn how to crop video PowerPoint.

  1. Open your presentation and then go to the slide where you have inserted your video clip.
  2. Double-click or select the video, and the two Video Tools tabs will appear in the ribbon: Playback and Format. Hit the Format tab option to activate it.

how to crop video in microsoft powerpoint

  1. Your slide may show a black rectangle after you insert your video.
  2. Add a Poster Frame to the video clip to get rid of the black rectangle.
  3. Click Crop in the Video Tools Format tab.

crop video in microsoft powerpoint

  1. On the edges of your video clip, you’ll see dark crop handles. If you use the Video Shape option, the crop handles will appear on the edge of that shape.
  2. Pressing the Ctrl key on your keyboard while you drag allows you to alter how you crop. Pressing Ctrl plus dragging the side cropping handles resizes two opposite sides, while Ctrl plus dragging the corner cropping handles resizes all the four sides.
  3. Pressing the Shift key on your keyboard while dragging will give you different results. You can also use the Shift and Ctrl keys simultaneously to combine both capabilities.
  4. You can reposition the crop by either moving the video itself or the crop area.
  5. Crop the unwanted portion by hitting the Crop button again or pressing the Enter key. You can also click on the Slide Area to apply the cropping changes.
  6. You can access more crop options by right-clicking the video, where a contextual menu will appear. Select the Format Video option.
  7. You’ll see the Format Video Task Pane; select the Crop option.

guide to crop video in microsoft powerpoint

  1. You can crop sections of the video by specifying the Picture or Crop Position. You can also change other crop parameters, such as Top, Left, Offset Y, Offset X, Height, and Width.

learn to crop video in microsoft powerpoint

How to Play Video Inside a Shape

If you want to edit your video and enhance its appearance, you can have it play inside a unique shape instead of the usual rectangle format that videos play in. In turn, you’ll draw attention to your video.

To play your video in an unusual shape, select your video and navigate to the Format tab. Then, go to the Video Shape menu, where you’ll see multiple shapes to choose from.

how to play videos inside a shape in microsoft powerpoint

How to Apply Preset Video Styles

You can also liven up your video by applying one of the pre-designed styles that PowerPoints provides. These styles combine various effects, including bevels, reflections, shadows, tilts, and frames.

Applying preset video styles is a simple process. Select the video, then navigate to the Format tab. Click More under the Video Style section. You’ll see a gallery of preset styles; roll your mouse over it and hold the cursor over any style type. The program will apply a live preview of this style to your video.

How to Apply Preset Video Styles powerpoint

Conclusion

● You can use PowerPoint to crop, trim, and add video styles to your videos to make them more attractive to your audience by following the steps above. In turn, they will get more views and attract more attention.

Guide to Create Intro Video with KineMaster

The intro is considered to be the most important part of a video. The intro comes first in a video and the first impression is crucial in retaining the viewers. If the intro is gripping and engaging, the viewers are likely to check the rest of the video. In order to create a stunning video, you need to have the best video editor. If you are a smartphone user, KineMaster intro maker should be your first choice.

You must have seen videos with stunning intro having KineMaster watermark on social media and video streaming platforms. Starting from beginners to professional video creators, KineMaster is an easy choice for them to make video intro. KineMaster is a powerful intro maker where you will find several templates, effects, and modes to create stunning intros for your videos. We will illustrate the steps to create intro video with KineMaster Intro Maker.

Part 1. Steps to Create Intro Video with KineMaster

KineMaster video editor is one of the most intuitive apps and that is why creating amazing intro videos is super easy. KineMaster app is available for both Android and iOS users. There are awesome assets, amazing templates, and useful blending modes available to design your desired intro video. You can create 4K intro videos at 60 FPS comfortably. Here are the steps to create intro KineMaster video.

Step 1: Go for KineMaster intro download as per your smartphone OS. Launch KineMaster app and tap on Create New icon on the home screen.

create new video kinemaster

Step 2: Select an aspect ratio such as 16:9 or 9:16 or 1:1 as per your requirements. On the next screen, tap on Background and select a background as per your preference.

select background kinemaster

Step 3: On the layer at the bottom and select Text option. Type in your text that you want to show in the intro and tap on Ok button. You can change the font and style from the right panel.

change video font kinemaster

Step 4: Select the text layer and from the right panel, tap on In Animation option to animate the text. Select a desired animation template that you think is appropriate.

add animation to videos in kinemaster

Step 5: Tap on the text layer again and tap on Effect option to add a text effect. Choose any desired Effect from the list. You can also tap on Get More to check out more effect templates.

more effect templates kinemaster

After you apply an effect, select the Effect layer from the timeline and go to Settings to make any adjustment. You can play and watch the intro video. Besides, you can add background photo or video and add graphical elements to enhance the intro animation.

Part 2. How to Create 3D Intro with KineMaster

We have illustrated how to create a text intro video and you can try out different animations and effects and come up with creative intro video. There is a viral trend in showing 3D intro to get more traction. You can use KineMaster to create amazing 3D intro videos easily that can go along with your video content. Here are the simple steps on how you can create 3D video with KineMaster.

Step 1: Install KineMaster from Play Store or App Store as per your smartphone OS. Launch KineMaster app after installation and tap on Create New icon.

Step 2: Select an aspect ratio and tap on Background option. Select a background color as per your preference. Otherwise, you can tap on Media Browser if you want to add a pre-decided photo or video as a background. We recommend a background video to amplify the 3D effect.

click media browser kinemaster

Step 3: It is time to add a 3D title. You can tap on Layer icon and Text icon to type in any title that you can turn into 3D with text effect or style. You can also tap on Media icon to select a ready-made 3D text with a transparent background. After adding the text, you can stretch it to increase the size as per your preference.

turn 3d text kinemaster

Step 4: From the right panel, tap on In Animation option and select a desired animation template. Similarly, tap on Out Animation option and select any animation whichever you think it is fit.

add animation text kinemaster

Step 5: From the right panel, tap on Overall Animation, select an animation template such as floating to enhance the 3D effect.

enhance 3d effect in kinemaster

What app most YouTubers use to make intros?

Apart from KineMaster, most YouTubers use Wondershare Filmora to make amazing videos. Filmora has a wider range of video effects, animations, and stock photos and videos. On top of that, the text animation and effect templates are tailor-made for intro videos.

Is KineMaster good for making YouTube videos?

Yes, KineMaster is good for creating engaging YouTube videos. You can create amazing intro and outro for your YouTube video on your smartphone. You can blend your photos and videos together and create amazing YouTube videos and stunning texts and titles. Besides, you can use chroma keys, transitions, reverse timing, and multi-layer features.

Can KineMaster handle 4K?

Yes, KineMaster is perfect for editing 4K video taken with high-end cameras. After editing the videos, you can export them in 4K resolution up to 60 FPS. However, you will need a high-end smartphone for KineMaster to handle 4K video editing smoothl

The intro is considered to be the most important part of a video. The intro comes first in a video and the first impression is crucial in retaining the viewers. If the intro is gripping and engaging, the viewers are likely to check the rest of the video. In order to create a stunning video, you need to have the best video editor. If you are a smartphone user, KineMaster intro maker should be your first choice.

You must have seen videos with stunning intro having KineMaster watermark on social media and video streaming platforms. Starting from beginners to professional video creators, KineMaster is an easy choice for them to make video intro. KineMaster is a powerful intro maker where you will find several templates, effects, and modes to create stunning intros for your videos. We will illustrate the steps to create intro video with KineMaster Intro Maker.

Part 1. Steps to Create Intro Video with KineMaster

KineMaster video editor is one of the most intuitive apps and that is why creating amazing intro videos is super easy. KineMaster app is available for both Android and iOS users. There are awesome assets, amazing templates, and useful blending modes available to design your desired intro video. You can create 4K intro videos at 60 FPS comfortably. Here are the steps to create intro KineMaster video.

Step 1: Go for KineMaster intro download as per your smartphone OS. Launch KineMaster app and tap on Create New icon on the home screen.

create new video kinemaster

Step 2: Select an aspect ratio such as 16:9 or 9:16 or 1:1 as per your requirements. On the next screen, tap on Background and select a background as per your preference.

select background kinemaster

Step 3: On the layer at the bottom and select Text option. Type in your text that you want to show in the intro and tap on Ok button. You can change the font and style from the right panel.

change video font kinemaster

Step 4: Select the text layer and from the right panel, tap on In Animation option to animate the text. Select a desired animation template that you think is appropriate.

add animation to videos in kinemaster

Step 5: Tap on the text layer again and tap on Effect option to add a text effect. Choose any desired Effect from the list. You can also tap on Get More to check out more effect templates.

more effect templates kinemaster

After you apply an effect, select the Effect layer from the timeline and go to Settings to make any adjustment. You can play and watch the intro video. Besides, you can add background photo or video and add graphical elements to enhance the intro animation.

Part 2. How to Create 3D Intro with KineMaster

We have illustrated how to create a text intro video and you can try out different animations and effects and come up with creative intro video. There is a viral trend in showing 3D intro to get more traction. You can use KineMaster to create amazing 3D intro videos easily that can go along with your video content. Here are the simple steps on how you can create 3D video with KineMaster.

Step 1: Install KineMaster from Play Store or App Store as per your smartphone OS. Launch KineMaster app after installation and tap on Create New icon.

Step 2: Select an aspect ratio and tap on Background option. Select a background color as per your preference. Otherwise, you can tap on Media Browser if you want to add a pre-decided photo or video as a background. We recommend a background video to amplify the 3D effect.

click media browser kinemaster

Step 3: It is time to add a 3D title. You can tap on Layer icon and Text icon to type in any title that you can turn into 3D with text effect or style. You can also tap on Media icon to select a ready-made 3D text with a transparent background. After adding the text, you can stretch it to increase the size as per your preference.

turn 3d text kinemaster

Step 4: From the right panel, tap on In Animation option and select a desired animation template. Similarly, tap on Out Animation option and select any animation whichever you think it is fit.

add animation text kinemaster

Step 5: From the right panel, tap on Overall Animation, select an animation template such as floating to enhance the 3D effect.

enhance 3d effect in kinemaster

What app most YouTubers use to make intros?

Apart from KineMaster, most YouTubers use Wondershare Filmora to make amazing videos. Filmora has a wider range of video effects, animations, and stock photos and videos. On top of that, the text animation and effect templates are tailor-made for intro videos.

Is KineMaster good for making YouTube videos?

Yes, KineMaster is good for creating engaging YouTube videos. You can create amazing intro and outro for your YouTube video on your smartphone. You can blend your photos and videos together and create amazing YouTube videos and stunning texts and titles. Besides, you can use chroma keys, transitions, reverse timing, and multi-layer features.

Can KineMaster handle 4K?

Yes, KineMaster is perfect for editing 4K video taken with high-end cameras. After editing the videos, you can export them in 4K resolution up to 60 FPS. However, you will need a high-end smartphone for KineMaster to handle 4K video editing smoothl

The intro is considered to be the most important part of a video. The intro comes first in a video and the first impression is crucial in retaining the viewers. If the intro is gripping and engaging, the viewers are likely to check the rest of the video. In order to create a stunning video, you need to have the best video editor. If you are a smartphone user, KineMaster intro maker should be your first choice.

You must have seen videos with stunning intro having KineMaster watermark on social media and video streaming platforms. Starting from beginners to professional video creators, KineMaster is an easy choice for them to make video intro. KineMaster is a powerful intro maker where you will find several templates, effects, and modes to create stunning intros for your videos. We will illustrate the steps to create intro video with KineMaster Intro Maker.

Part 1. Steps to Create Intro Video with KineMaster

KineMaster video editor is one of the most intuitive apps and that is why creating amazing intro videos is super easy. KineMaster app is available for both Android and iOS users. There are awesome assets, amazing templates, and useful blending modes available to design your desired intro video. You can create 4K intro videos at 60 FPS comfortably. Here are the steps to create intro KineMaster video.

Step 1: Go for KineMaster intro download as per your smartphone OS. Launch KineMaster app and tap on Create New icon on the home screen.

create new video kinemaster

Step 2: Select an aspect ratio such as 16:9 or 9:16 or 1:1 as per your requirements. On the next screen, tap on Background and select a background as per your preference.

select background kinemaster

Step 3: On the layer at the bottom and select Text option. Type in your text that you want to show in the intro and tap on Ok button. You can change the font and style from the right panel.

change video font kinemaster

Step 4: Select the text layer and from the right panel, tap on In Animation option to animate the text. Select a desired animation template that you think is appropriate.

add animation to videos in kinemaster

Step 5: Tap on the text layer again and tap on Effect option to add a text effect. Choose any desired Effect from the list. You can also tap on Get More to check out more effect templates.

more effect templates kinemaster

After you apply an effect, select the Effect layer from the timeline and go to Settings to make any adjustment. You can play and watch the intro video. Besides, you can add background photo or video and add graphical elements to enhance the intro animation.

Part 2. How to Create 3D Intro with KineMaster

We have illustrated how to create a text intro video and you can try out different animations and effects and come up with creative intro video. There is a viral trend in showing 3D intro to get more traction. You can use KineMaster to create amazing 3D intro videos easily that can go along with your video content. Here are the simple steps on how you can create 3D video with KineMaster.

Step 1: Install KineMaster from Play Store or App Store as per your smartphone OS. Launch KineMaster app after installation and tap on Create New icon.

Step 2: Select an aspect ratio and tap on Background option. Select a background color as per your preference. Otherwise, you can tap on Media Browser if you want to add a pre-decided photo or video as a background. We recommend a background video to amplify the 3D effect.

click media browser kinemaster

Step 3: It is time to add a 3D title. You can tap on Layer icon and Text icon to type in any title that you can turn into 3D with text effect or style. You can also tap on Media icon to select a ready-made 3D text with a transparent background. After adding the text, you can stretch it to increase the size as per your preference.

turn 3d text kinemaster

Step 4: From the right panel, tap on In Animation option and select a desired animation template. Similarly, tap on Out Animation option and select any animation whichever you think it is fit.

add animation text kinemaster

Step 5: From the right panel, tap on Overall Animation, select an animation template such as floating to enhance the 3D effect.

enhance 3d effect in kinemaster

What app most YouTubers use to make intros?

Apart from KineMaster, most YouTubers use Wondershare Filmora to make amazing videos. Filmora has a wider range of video effects, animations, and stock photos and videos. On top of that, the text animation and effect templates are tailor-made for intro videos.

Is KineMaster good for making YouTube videos?

Yes, KineMaster is good for creating engaging YouTube videos. You can create amazing intro and outro for your YouTube video on your smartphone. You can blend your photos and videos together and create amazing YouTube videos and stunning texts and titles. Besides, you can use chroma keys, transitions, reverse timing, and multi-layer features.

Can KineMaster handle 4K?

Yes, KineMaster is perfect for editing 4K video taken with high-end cameras. After editing the videos, you can export them in 4K resolution up to 60 FPS. However, you will need a high-end smartphone for KineMaster to handle 4K video editing smoothl

The intro is considered to be the most important part of a video. The intro comes first in a video and the first impression is crucial in retaining the viewers. If the intro is gripping and engaging, the viewers are likely to check the rest of the video. In order to create a stunning video, you need to have the best video editor. If you are a smartphone user, KineMaster intro maker should be your first choice.

You must have seen videos with stunning intro having KineMaster watermark on social media and video streaming platforms. Starting from beginners to professional video creators, KineMaster is an easy choice for them to make video intro. KineMaster is a powerful intro maker where you will find several templates, effects, and modes to create stunning intros for your videos. We will illustrate the steps to create intro video with KineMaster Intro Maker.

Part 1. Steps to Create Intro Video with KineMaster

KineMaster video editor is one of the most intuitive apps and that is why creating amazing intro videos is super easy. KineMaster app is available for both Android and iOS users. There are awesome assets, amazing templates, and useful blending modes available to design your desired intro video. You can create 4K intro videos at 60 FPS comfortably. Here are the steps to create intro KineMaster video.

Step 1: Go for KineMaster intro download as per your smartphone OS. Launch KineMaster app and tap on Create New icon on the home screen.

create new video kinemaster

Step 2: Select an aspect ratio such as 16:9 or 9:16 or 1:1 as per your requirements. On the next screen, tap on Background and select a background as per your preference.

select background kinemaster

Step 3: On the layer at the bottom and select Text option. Type in your text that you want to show in the intro and tap on Ok button. You can change the font and style from the right panel.

change video font kinemaster

Step 4: Select the text layer and from the right panel, tap on In Animation option to animate the text. Select a desired animation template that you think is appropriate.

add animation to videos in kinemaster

Step 5: Tap on the text layer again and tap on Effect option to add a text effect. Choose any desired Effect from the list. You can also tap on Get More to check out more effect templates.

more effect templates kinemaster

After you apply an effect, select the Effect layer from the timeline and go to Settings to make any adjustment. You can play and watch the intro video. Besides, you can add background photo or video and add graphical elements to enhance the intro animation.

Part 2. How to Create 3D Intro with KineMaster

We have illustrated how to create a text intro video and you can try out different animations and effects and come up with creative intro video. There is a viral trend in showing 3D intro to get more traction. You can use KineMaster to create amazing 3D intro videos easily that can go along with your video content. Here are the simple steps on how you can create 3D video with KineMaster.

Step 1: Install KineMaster from Play Store or App Store as per your smartphone OS. Launch KineMaster app after installation and tap on Create New icon.

Step 2: Select an aspect ratio and tap on Background option. Select a background color as per your preference. Otherwise, you can tap on Media Browser if you want to add a pre-decided photo or video as a background. We recommend a background video to amplify the 3D effect.

click media browser kinemaster

Step 3: It is time to add a 3D title. You can tap on Layer icon and Text icon to type in any title that you can turn into 3D with text effect or style. You can also tap on Media icon to select a ready-made 3D text with a transparent background. After adding the text, you can stretch it to increase the size as per your preference.

turn 3d text kinemaster

Step 4: From the right panel, tap on In Animation option and select a desired animation template. Similarly, tap on Out Animation option and select any animation whichever you think it is fit.

add animation text kinemaster

Step 5: From the right panel, tap on Overall Animation, select an animation template such as floating to enhance the 3D effect.

enhance 3d effect in kinemaster

What app most YouTubers use to make intros?

Apart from KineMaster, most YouTubers use Wondershare Filmora to make amazing videos. Filmora has a wider range of video effects, animations, and stock photos and videos. On top of that, the text animation and effect templates are tailor-made for intro videos.

Is KineMaster good for making YouTube videos?

Yes, KineMaster is good for creating engaging YouTube videos. You can create amazing intro and outro for your YouTube video on your smartphone. You can blend your photos and videos together and create amazing YouTube videos and stunning texts and titles. Besides, you can use chroma keys, transitions, reverse timing, and multi-layer features.

Can KineMaster handle 4K?

Yes, KineMaster is perfect for editing 4K video taken with high-end cameras. After editing the videos, you can export them in 4K resolution up to 60 FPS. However, you will need a high-end smartphone for KineMaster to handle 4K video editing smoothl

Also read:

  • Title: Updated Create a Brand Video to Make Your Business Shine
  • Author: Chloe
  • Created at : 2024-05-20 03:37:52
  • Updated at : 2024-05-21 03:37:52
  • Link: https://ai-editing-video.techidaily.com/updated-create-a-brand-video-to-make-your-business-shine/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Updated Create a Brand Video to Make Your Business Shine