DaVinci Resolve Scopes Have Undergone Significant Improvements. Find Out How to Use These Scopes and Improve Your Video Editing Skills

How do you set up DaVinci scopes? The internal color scopes in Resolve are flexible and customizable but can be confusing. The built-in DaVinci Resolve scope used to be limited only a few possibilities. However, the new 9-scope view offers a wider range of choice, making them a powerful tool for video editing. In this article, we will explore how to set up DaVinci scopes to achieve better color results.

Color Correction Editor An easy-to-use video editor helps you make color correction and color grading experience for videos Use Vectorscope in Filmora Try Color Correction

Part 1. **Unlocking Color Precision: Exploring the Improved Scopes in DaVinci Resolve

The Blackmagic Design continues to improve the Resolve to make it better with every iteration. The new features improve colorist workflow in less powerful ways. The major improvements include a major facelift to the scope, allowing professions to do more with DaVinci resolve. Let’s have a look at some of these changes:

1. CIE 1931 Color Space

The inclusion of the CIE chromaticity diagram is perhaps the biggest change to DaVinci scopes. It displays the gamut of the project as set in the Color Management preferences. This makes it a useful alternate way of looking at the trace of an image to judge when the values are out of legal range. It also functions as an educational tool for learning about the range of color spaces.

2. Low Pass Filter

The wavefront and parade scopes now have a low pass filter, which reduces noise in the trace. This visually sharpens the display of the scopes, allowing easier detection of elements in the frame.

The image above shows the major improvements. The second set of waveforms has more defined lines. These have the low-pass filter activated, which makes the scopes easier to read.

3. High, Mid, and Low Views in Vectorscope

The vectorscope has been added to the ability to toggle the mid-tones, shadows, and highlights of the image independently. You can set the ranges with greater visualization control.

As seen in the picture above, the vectorscope controls allow you to select the low, mid, or high range of the image. You can also set the low and high ranges as desired.

4. Histograms Over Curves

Another great DaVinci scope is the histogram, which now appears outside of the scope panel. The new improvements have embedded the histogram inside the Curves tab on the bottom Palette. Click on the three dots in the Custom Curves tab. The pulldown menu that appears includes the Input or Output of the histogram. With these settings, you can find the element in the frame that helps you make adjustments quickly.

5. Scope Quality

The GPU-accelerated scopes engine allows the scopes to respond quickly. Users have the option to set the quality to high, medium, or low and the scopes will respond to a range of hardware systems. Depending on whether you are working on a stationary short or looking to see how the scopes react in real-time, you will be able to toggle the modes quickly and easily.

6. YRGB View in Histogram and Parade

The histogram and parade now come with the ability to view luminance together with the red, green, and blue channels. Users also have the option for YCbCr mode in the Parade.

7. Extents

These are weak elements in the signore, which are of lesser importance compared to the stronger elements. However, Danvici now allows them to be revealed for a full illustration of the information that lies in the image. Consequently, extents can be used to determine whether the data is being clipped beyond legal limits.

Part 2. Mastering Scopes in DaVinci Resolve: A Brief Guide

DaVinci scopes help you to analyze images as a basis for color correction. When used properly, scopes help in fixing white balance issues and checking saturation. They also allow you to get the correct exposure and check details like skin tone. To use scopes in DaVinci Resolve, go to the color page in the bottom right corner. You can also click on the small graph icon to view the scope. Here is how to use them:

• Waveform
• Parade (RGB)
• Vectorscope
• Histogram

1. Waveform

The Waveform represents the brightness or luminance of your image. In this video scope, the brightest parts are at the top while the darkest are at the bottom. The pixels are represented from left to right.

The Waveform scope on DaVinci Resolve is helpful when you are checking for clipping. This simply means finding out whether the image is too bright or too dark. The waveform also ensures that the image is properly exposed. The colorize feature of the waveform shows the colors of the image while the extent shows the darkest or lightest parts of the image.

2. Parade (RGB)

The RGB Parade comprises 3 waveforms that represent the luminance of red, green, and blue channels. The approach for reading the parade video scope is similar to that of the waveform. However, you now look at the balance between the colors correct the white balance, and check for a color cast.

The Parade works almost in a similar manner as the waveform. It displays the red, green, and blue channels of the image as separate waveforms. This way, you can easily identify and correct color casts while ensuring the colors in the image are balanced. The video scope provides useful information to decide which parts of the image need to be corrected or tweaked further.

3. Vectorscope

Vectorscope in DaVinci Resolve shows hue and saturation on a circular graph. Hues (the colors) are indicated outside of the color wheel for easier color correction. Saturation is indicated by how far the graph extends from the center.

By displaying the hue and saturation of the image as a vector, this video scope helps check skin tones. The scope specifically checks whether skin tones are shifted toward colors such as yellow, magenta, or green. It allows you to make sure that the colors in your subject skin tones are not too saturated or desaturated.

4. Histogram

Histogram is a video scope in DaVinci Resolve that displays the brightness or luminance of an image from left to right for the RGB channel. The video scope is based on the number of pixels that the colors red, blue, and green have in an image.

Using the histogram video scope on DaVinci Resolve allows you to check for overexposure or underexposure in your image. You can also ensure that the image has a good overall brightness range. The scope provides a graphical representation of tonal distribution in each channel. This way, you can evaluate the tone in detail for more accurate brightness and contrast adjustments.

Part 3: **Edit Like a Pro: Mastering Video Scopes in Filmora

When working on video projects, Wondershare Filmora is a great editing software. It comes with unique features to color-correct your videos on the go as you edit it. From AI-powered features to royalty-free music, there is so much more you can do with Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Use Video Scopes on Filmora

Using video scopes on Filmora is easy. The software offers four video scope options, allowing you to color-correct and grade your visual images properly. They include parade RGB, waveform, vectorscope, and histogram. When editing videos on Filmora, the video scopes can be accessed by clicking on the video scopes icon. The icon is found on the top right corner of the media player.

Filmora has made it easy for users to manage video scopes, and color-correct videos quickly. Users can change the layout options of the video scopes to match the editing needs of their project. You can also expand the button to show the name of the scope. As you manage the scopes, you can start with the Parade to make the necessary adjustments. Then move on to waveform, vectorscope, and histogram.

The uses of the video scope on Filmora are as follows:

• Parade – Cahnge the color channel from RBG to YRGB or YCbCr
• Vectorscope – Identify skin tone
• Waveform – Adjust color channels in a different way
• Histogram – Display the multiple color adjustments in a graphical way

Conclusion

Scopes are indeed valuable to video editors and colorists. While viewing images on a monitor can be subjective, scopes allow you to analyze and define them objectively. This gives you the power to color grade and correct to ensure that viewers look at the image with a clear representation. When working on or editing your videos, we recommend Wondershare Filmora. The video editing software comes with a wide range of features and video scopes that allow you to do everything on the same platform.

Free Download Use Vectorscope in Filmora Try Color Correction

Part 1. **Unlocking Color Precision: Exploring the Improved Scopes in DaVinci Resolve

The Blackmagic Design continues to improve the Resolve to make it better with every iteration. The new features improve colorist workflow in less powerful ways. The major improvements include a major facelift to the scope, allowing professions to do more with DaVinci resolve. Let’s have a look at some of these changes:

1. CIE 1931 Color Space

The inclusion of the CIE chromaticity diagram is perhaps the biggest change to DaVinci scopes. It displays the gamut of the project as set in the Color Management preferences. This makes it a useful alternate way of looking at the trace of an image to judge when the values are out of legal range. It also functions as an educational tool for learning about the range of color spaces.

2. Low Pass Filter

The wavefront and parade scopes now have a low pass filter, which reduces noise in the trace. This visually sharpens the display of the scopes, allowing easier detection of elements in the frame.

The image above shows the major improvements. The second set of waveforms has more defined lines. These have the low-pass filter activated, which makes the scopes easier to read.

3. High, Mid, and Low Views in Vectorscope

The vectorscope has been added to the ability to toggle the mid-tones, shadows, and highlights of the image independently. You can set the ranges with greater visualization control.

As seen in the picture above, the vectorscope controls allow you to select the low, mid, or high range of the image. You can also set the low and high ranges as desired.

4. Histograms Over Curves

Another great DaVinci scope is the histogram, which now appears outside of the scope panel. The new improvements have embedded the histogram inside the Curves tab on the bottom Palette. Click on the three dots in the Custom Curves tab. The pulldown menu that appears includes the Input or Output of the histogram. With these settings, you can find the element in the frame that helps you make adjustments quickly.

5. Scope Quality

The GPU-accelerated scopes engine allows the scopes to respond quickly. Users have the option to set the quality to high, medium, or low and the scopes will respond to a range of hardware systems. Depending on whether you are working on a stationary short or looking to see how the scopes react in real-time, you will be able to toggle the modes quickly and easily.

6. YRGB View in Histogram and Parade

The histogram and parade now come with the ability to view luminance together with the red, green, and blue channels. Users also have the option for YCbCr mode in the Parade.

7. Extents

These are weak elements in the signore, which are of lesser importance compared to the stronger elements. However, Danvici now allows them to be revealed for a full illustration of the information that lies in the image. Consequently, extents can be used to determine whether the data is being clipped beyond legal limits.

Part 2. Mastering Scopes in DaVinci Resolve: A Brief Guide

DaVinci scopes help you to analyze images as a basis for color correction. When used properly, scopes help in fixing white balance issues and checking saturation. They also allow you to get the correct exposure and check details like skin tone. To use scopes in DaVinci Resolve, go to the color page in the bottom right corner. You can also click on the small graph icon to view the scope. Here is how to use them:

• Waveform
• Parade (RGB)
• Vectorscope
• Histogram

1. Waveform

The Waveform represents the brightness or luminance of your image. In this video scope, the brightest parts are at the top while the darkest are at the bottom. The pixels are represented from left to right.

The Waveform scope on DaVinci Resolve is helpful when you are checking for clipping. This simply means finding out whether the image is too bright or too dark. The waveform also ensures that the image is properly exposed. The colorize feature of the waveform shows the colors of the image while the extent shows the darkest or lightest parts of the image.

2. Parade (RGB)

The RGB Parade comprises 3 waveforms that represent the luminance of red, green, and blue channels. The approach for reading the parade video scope is similar to that of the waveform. However, you now look at the balance between the colors correct the white balance, and check for a color cast.

The Parade works almost in a similar manner as the waveform. It displays the red, green, and blue channels of the image as separate waveforms. This way, you can easily identify and correct color casts while ensuring the colors in the image are balanced. The video scope provides useful information to decide which parts of the image need to be corrected or tweaked further.

3. Vectorscope

Vectorscope in DaVinci Resolve shows hue and saturation on a circular graph. Hues (the colors) are indicated outside of the color wheel for easier color correction. Saturation is indicated by how far the graph extends from the center.

By displaying the hue and saturation of the image as a vector, this video scope helps check skin tones. The scope specifically checks whether skin tones are shifted toward colors such as yellow, magenta, or green. It allows you to make sure that the colors in your subject skin tones are not too saturated or desaturated.

4. Histogram

Histogram is a video scope in DaVinci Resolve that displays the brightness or luminance of an image from left to right for the RGB channel. The video scope is based on the number of pixels that the colors red, blue, and green have in an image.

Using the histogram video scope on DaVinci Resolve allows you to check for overexposure or underexposure in your image. You can also ensure that the image has a good overall brightness range. The scope provides a graphical representation of tonal distribution in each channel. This way, you can evaluate the tone in detail for more accurate brightness and contrast adjustments.

Part 3: **Edit Like a Pro: Mastering Video Scopes in Filmora

When working on video projects, Wondershare Filmora is a great editing software. It comes with unique features to color-correct your videos on the go as you edit it. From AI-powered features to royalty-free music, there is so much more you can do with Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Use Video Scopes on Filmora

Using video scopes on Filmora is easy. The software offers four video scope options, allowing you to color-correct and grade your visual images properly. They include parade RGB, waveform, vectorscope, and histogram. When editing videos on Filmora, the video scopes can be accessed by clicking on the video scopes icon. The icon is found on the top right corner of the media player.

Filmora has made it easy for users to manage video scopes, and color-correct videos quickly. Users can change the layout options of the video scopes to match the editing needs of their project. You can also expand the button to show the name of the scope. As you manage the scopes, you can start with the Parade to make the necessary adjustments. Then move on to waveform, vectorscope, and histogram.

The uses of the video scope on Filmora are as follows:

• Parade – Cahnge the color channel from RBG to YRGB or YCbCr
• Vectorscope – Identify skin tone
• Waveform – Adjust color channels in a different way
• Histogram – Display the multiple color adjustments in a graphical way

Conclusion

Scopes are indeed valuable to video editors and colorists. While viewing images on a monitor can be subjective, scopes allow you to analyze and define them objectively. This gives you the power to color grade and correct to ensure that viewers look at the image with a clear representation. When working on or editing your videos, we recommend Wondershare Filmora. The video editing software comes with a wide range of features and video scopes that allow you to do everything on the same platform.

Planning and Storyboarding Is the Most Important Part of Creating a Music Video. Here Are some Easy Tips for Planning and Storyboarding a Music Video in Filmora

Do you want to bring your music to life on the big screen? Do you want to create something visually striking? Making a music video seems like a big task. Sometimes, the artist you’re working with might not have a clear idea for their music video. It’s your job to help guide the creative process.

But don’t worry! This guide is going to make it easy for you to plan and storyboard your music video step by step with the help of Filmora . So let’s get started and make an amazing music video together!

Plan and develop initial ideas

The first and essential step in creating a music video is planning. This is where you will lay the foundation of your music video. You need to figure out what your video is about and what you want to convey to the audience. It involves a concept or theme for the video, research, and reference material. You can also explore different ideas to make your video unique and engaging.

Step1Research and gather information

You can begin by researching and gathering information from other music videos. This will help you to know what has been done before and what is currently popular. You can also figure out how you can do it differently.

Step2Brainstorm and concept development

Once you understand the current trends and styles in the music video. It’s time to start brainstorming ideas. You can do it alone or with the help of your team. But remember that you have to think out of the box to make it creative.

Step3Consider the lyrics and message

In the planning stage, it is also important to consider the lyrics and message of the song. It would be best if you plan according to the feel and vibe of the song. It will help you to create a concept tied to the song and will help enhance its meaning.

Step4Experiment and find the right direction

Once you have a general concept, it’s time to develop it further. You can do it by creating rough sketches or storyboards. You can also film test footage to see how the concept will look on screen.

Step5Effort and attention to detail

Remember, this step is the foundation of your music video. So, take your time and don’t rush through it. By putting in effort and attention to detail, you’ll be able to create a visually stunning and closely tied to the song’s music video.

Choose a style for your music video

While creating ideas for the music video, it’s also important to consider the style of the music video. There are two main styles of music videos:

1.Performance-style music video

If you want to showcase energy and charisma in your music video, go for a performance-style music video. This video style focuses on you and your band performing live in front of an audience. You can shoot a video in a single take with minimal cuts or feature different angles and shots. The key is to capture the raw energy and emotion of the performance.

2.Narrative-style music video

A narrative-style music video tells a story or conveys a message along with the music. The story can be a visual representation of the lyrics or a multi-layered narrative. You can choose this style to convey a deeper message or story.

You can shoot this video in different locations and can include different scenes. The main motive is to create a video that emotionally connects with the audience.

Once you have an idea of what you want your music video to be about, you can put together a treatment to show the artist what your initial plan for the music video is.

If the artist approves the direction of the video, it’s time to move on to storyboarding!

Storyboard your music video

Once you are done with the style and concept of the video, the next step is storyboarding! It allows you to break down your music video visually and highlight key visual moments. It can save time and money and convey a clear idea to the team. You can do this on paper, a computer, or a tablet, whatever works best for you. Let’s see how to do it with the help of Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1Draw your ideas

You are supposed to break your video idea into different scenes. For each scene, you should draw a picture of what the shot will look like and draw them within the rectangles.

Step2Take pictures

After doing your storyboarding on paper, take photos of each shot in a sequence and import them to your computer.

Before going to the next step, make sure to download Wondershare Filmora. It is powerful editing software that can help you easily make a storyboard. With its wide range of features, you can also customize your clips with special effects, transitions, and more.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step3Import pictures to Filmora

Now import all the scenes and music to Filmora. You can also create separate folders if you have multiple concepts for a single video.

Step4Drop your media onto the timeline

Drag and drop the song to the audio timeline. Then press shift, select all images, and drop them into the picture timeline. If you realize you are missing enough clips to complete the song, you can draw and add more shots.

Step5Adjust the frame

You can right-click on the picture’s timeline and select Crop to fit to adjust the image on the screen. You can also adjust the scenes according to the song.

Step6Add effects

You can also simulate transitions and effects in the clips. Let’s suppose you want to show a zoom-in shot. Then you would click on the picture frame and the keyframe option just above the timeline. Now keyframe the position and scale of the clip according to you.

Once you feel like your clips sync with the song, you are ready to start planning for the production of your music video.

Conclusion

We hope this blog has given you a better understanding of how planning and storyboarding can help make your music videos better. You can ensure that your vision is clearly communicated to the audience by planning and storyboarding your music videos properly. Now that you know what to do, it’s time to put that knowledge into action. Take a pencil and paper and start sketching the shots and scenes you want to create.

Free Download For macOS 10.14 or later

Step1Draw your ideas

You are supposed to break your video idea into different scenes. For each scene, you should draw a picture of what the shot will look like and draw them within the rectangles.

Step2Take pictures

After doing your storyboarding on paper, take photos of each shot in a sequence and import them to your computer.

Before going to the next step, make sure to download Wondershare Filmora. It is powerful editing software that can help you easily make a storyboard. With its wide range of features, you can also customize your clips with special effects, transitions, and more.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step3Import pictures to Filmora

Now import all the scenes and music to Filmora. You can also create separate folders if you have multiple concepts for a single video.

Step4Drop your media onto the timeline

Drag and drop the song to the audio timeline. Then press shift, select all images, and drop them into the picture timeline. If you realize you are missing enough clips to complete the song, you can draw and add more shots.

Step5Adjust the frame

You can right-click on the picture’s timeline and select Crop to fit to adjust the image on the screen. You can also adjust the scenes according to the song.

Step6Add effects

You can also simulate transitions and effects in the clips. Let’s suppose you want to show a zoom-in shot. Then you would click on the picture frame and the keyframe option just above the timeline. Now keyframe the position and scale of the clip according to you.

Once you feel like your clips sync with the song, you are ready to start planning for the production of your music video.

Conclusion

We hope this blog has given you a better understanding of how planning and storyboarding can help make your music videos better. You can ensure that your vision is clearly communicated to the audience by planning and storyboarding your music videos properly. Now that you know what to do, it’s time to put that knowledge into action. Take a pencil and paper and start sketching the shots and scenes you want to create.

This Post Will Make You Learn Anything and Everything About Animated GIFs, the Ways to Use Cool Gifs in My Marketing, and How to Create Unique Custom Animated Gifs

What Is Animated GIF | GIF Example & Advantages of GIF

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01** Wondershare Filmora Video Editor

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 (64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01** Wondershare Filmora Video Editor

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 (64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01** Wondershare Filmora Video Editor

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 (64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01** Wondershare Filmora Video Editor

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 (64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

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