Best 10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

How to Add a Custom Transition to OBS

OBS Studio is an open-source video editor that is widely popular for live streaming on online platforms. Even though OBS is a completely free application, its features are comparable to any premium video editor. We always look for available transition effects in a video editor and OBS takes it to the next level by allowing users to add custom transitions.

Among custom transitions, Stinger transitions have gained a lot of traction from the users. Stinger transitions are made popular by sports channels who use Stinger frequently whenever there is a change in the scene. We will illustrate how to add custom transitions in OBS and apply Stinger transitions in your video.

Part 1. What is Stinger in OBS

Stinger is a special type of customized animated video transition effect that is available in the latest version of OBS Studio. It is a combination of a transparent video animation and a cut transition. Stinger begins with the transparent video animation that grows into full-screen overlay, and it is followed by the cut transition. After the cut transition, you place the next scene or video clip. You will notice Stinger transition whenever sports channels show an instant replay during a live match.

The transparent video animation starts on top of the current video you are editing. When the animation expands and covers up the entire screen, you place the cut transition, and thereafter, you place the next video clip or scene as per your requirement. Some customized stinger effect also includes audio effects along with video effect.

Part 2. How to add stinger transitions to OBS

The Stinger transition is available on OBS Studio and Streamlabs, and both of them are open-source and free applications. Before you add stinger transition, you should have a video animation ready that you will play on top of the current video followed by the cut transition effect. You can download several stinger video animations from the internet and include any of them in OBS while adding stinger transition. Here are the steps on how to add a custom transition to OBS.

Step1 Go to Scene Transitions section and click on Effects option to open the drop-down menu.

Step2 From the drop-down menu, click on “Add: Stinger” option.

Step3 Give a name to the Stinger transition and click Ok button.

Step4 You will see Properties window now. Click on Browser button against Video file and select the transparent video animation file that you want to play on top of the current video before applying the cut transition effect.

Step5 For Transition Point Type, select Time(milliseconds) option. In the Transition Point field, add the duration of the transparent video animation so that the transition to the next scene takes place immediately after the video animation gets completed.

Step6 If your video animation has audio, go to Audio Monitoring and select Monitor and Output option from the dropdown. For Audio Fade Style, you can select Crossfade option for better output.

Step7 Scroll down and click on Preview Transition button to check if the stinger transition is taking place as expected. You can adjust the transition point and other parameters to get it perfect.

Step8 Finally, click on Ok button and play the video to check out the stinger transition on the big screen.

The steps on how to add a custom transition to Streamlabs OBS are almost similar, and therefore, you can add stinger transition using Streamlabs comfortably.

Part 3. OBS Alternative to Add Transitions

There is no denying the fact that OBS Studio has a complicated user interface. That is why most amateur video editors find OBS Studio difficult to learn quickly even though there is no dearth of features. Apart from add custom transition OBS, there are very limited effects available on OBS Studio. That is why many users look for an OBS alternative to add transitions to their videos.

We recommend Wondershare Filmora as the best alternative to OBS Studio when it comes to adding transition effects. That is because Filmora is a professional video editor with a wide range of effects. Most importantly, Filmora is widely loved by amateurs and professionals for its intuitive user interface. Here are the steps on how to add transitions to your video in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora as per your operating system. Open Filmora and click on New Project option.

Step2 Import or drop your video clips under Project Media folder. Then drag and drop them on Timeline and place them sequentially as appropriate.

Step3 Go to Transitions tab located at the top of the application screen. You will see different categories of transitions on the left side.

Step4 Check them out and once you have selected one to apply, drag and drop it in between the video clips.

Step5 Play the video and click on Export button to save the video.

Part 4: Related FAQs about OBS Transitions

How do I add a transition overlay in OBS?

You need to go to Scene Transition tab and select any transition overlay effect that is available. Thereafter, you can change the settings and parameters to customize the transition effect as per your requirements. Apart from the built-in transitions, you can download and add plugins for more transitions.

Can you have different scene transitions in OBS?

Yes, you can have different scene transitions in OBS Studio. You can add them directly from Scene Transition tab one by one as per your requirements. You can add them in between scenes so that the transition effects play when you switch between scenes.

How do I download transitions in OBS?

Go to the OBS Forums from where you get to download transitions for OBS Studio. Click on Download button and download plugin installer as per your operating system. Double-click the installer file to install it on your computer. Go to OBS Studio and go to Scene Transition to use the installed transition.

Free Download For macOS 10.14 or later

Step1 Download and install Filmora as per your operating system. Open Filmora and click on New Project option.

Step2 Import or drop your video clips under Project Media folder. Then drag and drop them on Timeline and place them sequentially as appropriate.

Step3 Go to Transitions tab located at the top of the application screen. You will see different categories of transitions on the left side.

Step4 Check them out and once you have selected one to apply, drag and drop it in between the video clips.

Step5 Play the video and click on Export button to save the video.

Part 4: Related FAQs about OBS Transitions

How do I add a transition overlay in OBS?

You need to go to Scene Transition tab and select any transition overlay effect that is available. Thereafter, you can change the settings and parameters to customize the transition effect as per your requirements. Apart from the built-in transitions, you can download and add plugins for more transitions.

Can you have different scene transitions in OBS?

Yes, you can have different scene transitions in OBS Studio. You can add them directly from Scene Transition tab one by one as per your requirements. You can add them in between scenes so that the transition effects play when you switch between scenes.

How do I download transitions in OBS?

Go to the OBS Forums from where you get to download transitions for OBS Studio. Click on Download button and download plugin installer as per your operating system. Double-click the installer file to install it on your computer. Go to OBS Studio and go to Scene Transition to use the installed transition.

YouTube Algorithm Hacks

Every day, more than 1 billion hours of YouTube videos are seen by users worldwide, including cat videos and videos for cats. The YouTube algorithm determines the videos YouTube recommends to its more than 2 billion human users (and untold numbers of feline users).

The subject of how to encourage YouTube’s algorithm to promote your videos and give you more likes is crucial for marketers, influencers, and creators alike.

We’ll discuss what the algorithm is (and isn’t), the most recent updates for 2022, and how experts use

YouTube’s search and discovery tools to push their videos in front of viewers in this blog post.

Let’s start!

Part 1. YouTube’s algorithm’s history

The YouTube algorithm: What is it? Let’s take a quick look at how YouTube’s algorithm has evolved through time and how it functions now in order to respond to your question.

2005 to 2011: Click-and-view optimization

In order to crowdsource footage of Janet Jackson and Justin Timberlake’s infamous Superbowl performance, according to YouTube founder Jawed Karim (a.k.a. the star of Me at the Zoo), YouTube was established in 2005. Therefore, it should not be surprising that YouTube’s algorithm for many years displayed suggested videos that had the most views or clicks. Unfortunately, this resulted in an increase in deceptive titles and thumbnails, or clickbait. User experience suffered as a result of videos that made viewers feel duped, dissatisfied, or just plain irritated.

2012: Watch time optimization

YouTube made changes to its recommendation engine in 2012 to account for the amount of time spent watching each video as well as the total amount of time spent on the site. According to theory, when people find videos important and engaging, they watch them for a longer period of time, possibly all the way through. Due to this, some creators tried to make their movies shorter to enhance the likelihood that viewers would watch them through, while others made their videos longer to boost overall viewing time. YouTube maintained the official line—create content your audience wants to watch, and the algorithm will reward you—while refusing to support either of these strategies. However, as anyone who has used the internet for any length of time can attest, not all time spent online is created equal. YouTube has adopted a new strategy.

2015–2016: maximizing fulfillment

In addition to emphasizing direct reaction metrics like Shares, Likes, and Dislikes (and, of course, the extremely cruel “not interested” button), YouTube started monitoring viewer happiness directly using user surveys in 2005. YouTube published a whitepaper titled Deep Neural Networks for YouTube Recommendations in 2016 that detailed some of the inner workings of its AI.

2016-present: demonetization, and brand safety

The size and popularity of YouTube have led to an increase in content moderation difficulties over time, and what the algorithm suggests is now a major topic for news outlets and the government in addition to creators and advertisers.

YouTube has stated that it takes seriously its obligation to promote a variety of viewpoints while limiting the spread of damaging false material. For instance, algorithm modifications implemented in the beginning of 2019 have reduced consumption of questionable content by 70%. (According to YouTube, borderline content is that which is harmful or misleading but doesn’t quite go against community standards. On the other hand, offensive material is taken down right away.)

Creators are impacted by this problem because they worry about unintentionally breaking the constantly evolving community rules and getting punished with strikes, demonetization, or worse. (In fact, enhancing openness for community norms for artists is one of YouTube’s priorities for 2021, according to CEO Susan Wojcicki.) Brands and advertisers are also impacted since they don’t want their name and logo to be associated with white nationalists.

Politicians in America are growing more concerned about the societal impact of social media algorithms like YouTube’s. Democrats introduced the “Protecting Americans from Dangerous Algorithms Act” in early 2021, and YouTube (and other platforms) have been called to testify before Senate committees about their algorithms. Let’s now discuss what is known about this hazardous beast’s mechanism.

Part 2. How will YouTube’s algorithm function in 2022?

The YouTube algorithm chooses videos for users with the intention of finding the most relevant content for them and keeping them interested. When we refer to “the algorithm,” we mean one of three selection or discovery techniques that are related but slightly different: three different algorithms: one that chooses videos for YouTube’s main page, one that ranks the results of any given search, and one that chooses what videos users should watch next are used.

According to YouTube, in 2022 the majority of channels’ top traffic sources would often be their homepage and suggested videos. With the exception of explainer or instructional films, which frequently receive the most traffic via search (e.g., “how to tune up a bicycle”)

Part 3. How is the algorithm set up on YouTube?

What ranking factors does YouTube consider when deciding which videos to display to users? Every traffic source varies a little. But in the end, a combination of factors including customization (the history and preferences of the viewer) performance (the success of the video) external variables (the overall audience or market)

Part 4. How YouTube determines its homepage algorithm

The YouTube algorithm presents a wide selection of videos that it thinks a user might like to view every time they open the YouTube app or type in youtube.com. Because the computer hasn’t yet determined what the viewer wants—acoustic versions of popular songs, for example—this selection is frequently broad. talks that are motivating against procrastination? to watch their preferred possum vlogger? Two categories of ranking signals are used to determine which videos appear on the homepage:

Performance:

YouTube gauges performance using indicators including the click-through rate, typical viewing time, typical percentage of views, likes, and disapproval ratings from viewers. After you upload a video, the algorithm initially displays it to a small number of users on their homepage. If it appeals to, engages, and satisfies those viewers (i.e., they click on it, watch it through, like it, share it, etc.), then it is then presented to an increasing number of users on their homepages.

Personalization:

However, the trending tab does not include YouTube. According to their past activity, also known as their watch history, or personalization, YouTube suggests videos to users based on what it believes are relevant to their interests. More of the same will be presented to a user if they frequently watch a particular channel or show they have an interest in. This element is also responsive to behavioral alterations throughout time as a person’s affinities and interests change.

Conclusion

It’s a fallacy that the algorithm would penalize you for publishing too regularly or insufficiently frequently, even if YouTube undoubtedly promotes the idea of uploading constantly in order to develop and maintain a relationship with your audience. The growth of the audience is unrelated to the interval between uploads. The zeitgeist can change quickly, but by keeping an eye on Google Trends and giving yourself opportunity to explore, you won’t fall behind.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Having Issues Trying to View SRT Files when You Add Subtitle Files for VLC? Learn the Right Ways to Do so and the Best Alternative Solution

The VLC media player is one major choice among the various types available, but it has some flaws. Many users search for how to open an SRT file in VLC, as the player shows certain issues related to SRT access.

For example, one may experience errors while trying to download specific subtitle formats, editing them with the videos, and then syncing SRT files with the video playback.

Luckily, there are alternative solutions you can use to view a VLC SRT file- here; we discuss all.

1. Wondershare Filmora
2. Filmora vs. VLC- which is better?

• Possible Causes of SRT Subtitles Not Working Properly in VLC
• Ultimate Tutorial: How to Open SRT Files in VLC [100% Working]

1. Method 1: Open SRT Files in VLC on Computers
2. Method 2: Open SRT Files in VLC on Android
3. Method 3: Open and Add Subtitle to VLC on iPhone (video tutorial)

• The Best Alternative to Open and Edit SRT Subtitles for Videos

Part 1: VLC SRT Subtitles Not Working? Fix It with Wondershare Filmora

Yes, VLC does show some issues with the SRT file display, either due to compatibility errors or performance issues. In comparison, Wondershare Filmora 11 is an efficient software for viewing and editing media files and related components. That includes SRT files.

Wondershare Filmora

Filmora is one of the best video editing software options for desktop users, suitable for both Mac and Windows operating systems. It supports different formats related to videos and audios and allows users to transcribe these files with STT support.

Not only can you add subtitles or create them through speech-to-text conversion, but you can also edit separate SRT files. It is simple to embed the SRT file into video files with this software and make some major formatting changes, like font color, size, and style.

Filmora vs. VLC- which is better?

In the context of adding and altering any subtitle file for VLC, Filmora does allow this functionality and even adds to that to improve the user experience. Plus, the software is supported on both Mac and Windows devices, with a high-quality performance guarantee during usage.

VLC player does have multi-OS support, but it is not accessible in some regions. The latter does not support all embedded text formats for video files, like the SRT file. So, accessing and editing it can feel complex for some users. That is not an issue with Filmora, which has a comparatively simple user interface on both versions.

For an easier understanding, here is a table comparing the specifications of the two software types.

Features	Wondershare Filmora	VLC Player
Subtitles	SRT, SSA, ASS	SRT, SSF
TTS/STT	The software supports both STT (speech-to-text) and TTS (text-to-speech) functions.	It does not support TTS/STT.
Video/Audio Support	MP4, FLV, AVI, MOV, MKV, 3GP, WMV, WEBM, VOB, M4A, MP3, WMA, etc.4K supported.	MP4, MKV, WMV, MOV, AVI, HDR, etc.4K supported.
Effects	LUTs customization, FX plugin support	Limited.
Cross-platform Support	Windows, Mac, iPad	Windows, Mac, Linux, iOS, Android

Part 2: Possible Causes of SRT Subtitles Not Working Properly in VLC

While users can add subtitles to VLC since the player supports SRT extension files, some issues can cause them not to appear. Here are some potential causes of the error.

SRT files corrupted or empty

In case the SRT file you are trying to access is corrupted or does not contain any content, that will not open in the VLC media player.

The subtitles setting in VLC Media Player is not turned on

Sometimes, the SRT files are password protected or only work on video players that allow permission for it to play. So, if you have not enabled SRT access in the settings of the app, the SRT-formatted text will not appear.

Doesn’t update VLC to the latest version

In cases when the VLC Media Player itself is corrupted or outdated, it cannot allow access to some subtitle formats. You must upgrade it to the latest official version to allow video and SRT file support.

Wrong encoding instead of UTF-8

VLC player app only allows the SRT files that have UTF-8 encoding to play on the platform. Users can view the SRT files on videos if they are using the right encoded text, so make sure that you do not have the wrong encoded file.

Other unknown bugs

Other issues can cause the defect to the VLC player and, therefore, cannot open the VLC SRT file. These include certain unknown bugs and malware- make sure to check your system to find the errors.

Part 3: Ultimate Tutorial: How to Open SRT Files in VLC [100% Working]

If your system is not affected by any or all of these potential issues, the VLC player allows users to access SRT files easily. The software is available on different devices, so let’s discuss the steps on how to open the SRT file in VLC for each type.

Method 1: Open SRT Files in VLC on Computers

VLC is accessible on Windows and Mac computers, including some Linux devices. The process of accessing and opening the SRT files in the media player is mentioned here.

How to open SRT files in VLC on Windows/Mac?

Step1 Download the VLC media player software on your computer from the official site. Complete the installation process following all on-screen instructions.

Step2 Launch VLC on your device. If you have not downloaded the SRT file for your video, do it separately.

Step3 On your device, go to the main file manager (Windows Explorer for Windows users or Finder for macOS users). Organize the video file that you will add the SRT file into and the relevant SRT file into one folder.

Step4 Drag and drop both video and SRT files into the VLC media player you launched on your computer.

Or, double-click on the video file and choose “Open with VLC media player” from the options.

You can directly click on the File tab on your VLC player software and choose Open File.

Step5 After the video begins playing on-screen, open the main menu and choose Subtitles > Add Subtitles.

Step6 From your folder, choose the SRT file to upload.

Method 2: Open SRT Files in VLC on Android

It is possible to use the VLC app version on Android smartphones and tablets to view video and SRT files. The application is available for Android users in two versions- this depends on the type of processor running on the device. The compatible processors are Intel x86 and AMRv7 and higher.

How to open SRT files in VLC on Android?

Step1 Download the VLC for Android app on your device.

Step2 Click on the “Pick a File” button and add the video from your storage.

Step3 Tap on the screen in different sections to control specific functions.

Step4 Click on the button at the bottom left and choose the Subtitles option to expand.

Step5 Choose the “Select Subtitle File” option.

Step6 Choose the folder where the SRT file is saved and open it.

Method 3: Open and Add Subtitle to VLC on iPhone (video tutorial)

Like with Android, a VLC app is available for iPhone devices in different iOS versions. But this version’s process of adding and viewing subtitles is slightly complex.

For a better understanding of how that works, here is a video tutorial that will help you:

https://www.youtube.com/watch?v=iPcwSrvXwN4

Part 4: The Best Alternative to Open and Edit SRT Subtitles for Videos

It is possible to open the subtitle files on VLC, but the editing quality is not the best. Plus, as mentioned, some errors with displaying SRT files can occur. Alternatively, you would have an easier experience opening and editing SRT files for videos with Filmora.

The video editing software allows users to create SRT files into videos directly, embed the file, and even edit its style. Moreover, you can change the alignment of the SRT file with the video playback and even adjust the accompanying voice style. It is accessible on both Mac and Windows OS, is extremely simple to use, and has a wide host of effects for further video editing.

How to open and edit the SRT file with Filmora in videos?

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download, install and launch Filmora software on the device.

Step2 Click on New Project > import the video file from the device and then drag it to the editor timeline.

Step3 Press the Media tab to import your saved SRT file.

Step4 You can double-click on the added SRT file and clip it.

Alternatively, right-click your cursor on the editor timeline and choose the Advanced Edit option.

Step5 Make changes to the subtitle as necessary. Change the style, time code, merge/remove/add the SRT file strips, and more. Tap the OK icon to complete.

Step6 Right-click on the edited SRT in the Filmora editor timeline and choose the “Export Subtitle File” button.

Final Words

It is possible to open SRT files in the VLC player with specific steps on different devices. Several conditions can cause the error of SRT not displaying to occur, like corrupt SRT file or incompatible encoding support. With an alternative like Filmora, you will have a better experience accessing and editing the SRT files for videos. So, give it a try.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

• Method 1: Open SRT Files in VLC on Computers
• Method 2: Open SRT Files in VLC on Android
• Method 3: Open and Add Subtitle to VLC on iPhone (video tutorial)
• The Best Alternative to Open and Edit SRT Subtitles for Videos

Part 1: VLC SRT Subtitles Not Working? Fix It with Wondershare Filmora

Yes, VLC does show some issues with the SRT file display, either due to compatibility errors or performance issues. In comparison, Wondershare Filmora 11 is an efficient software for viewing and editing media files and related components. That includes SRT files.

Wondershare Filmora

Filmora is one of the best video editing software options for desktop users, suitable for both Mac and Windows operating systems. It supports different formats related to videos and audios and allows users to transcribe these files with STT support.

Not only can you add subtitles or create them through speech-to-text conversion, but you can also edit separate SRT files. It is simple to embed the SRT file into video files with this software and make some major formatting changes, like font color, size, and style.

Filmora vs. VLC- which is better?

In the context of adding and altering any subtitle file for VLC, Filmora does allow this functionality and even adds to that to improve the user experience. Plus, the software is supported on both Mac and Windows devices, with a high-quality performance guarantee during usage.

VLC player does have multi-OS support, but it is not accessible in some regions. The latter does not support all embedded text formats for video files, like the SRT file. So, accessing and editing it can feel complex for some users. That is not an issue with Filmora, which has a comparatively simple user interface on both versions.

For an easier understanding, here is a table comparing the specifications of the two software types.

Features	Wondershare Filmora	VLC Player
Subtitles	SRT, SSA, ASS	SRT, SSF
TTS/STT	The software supports both STT (speech-to-text) and TTS (text-to-speech) functions.	It does not support TTS/STT.
Video/Audio Support	MP4, FLV, AVI, MOV, MKV, 3GP, WMV, WEBM, VOB, M4A, MP3, WMA, etc.4K supported.	MP4, MKV, WMV, MOV, AVI, HDR, etc.4K supported.
Effects	LUTs customization, FX plugin support	Limited.
Cross-platform Support	Windows, Mac, iPad	Windows, Mac, Linux, iOS, Android

Part 2: Possible Causes of SRT Subtitles Not Working Properly in VLC

While users can add subtitles to VLC since the player supports SRT extension files, some issues can cause them not to appear. Here are some potential causes of the error.

SRT files corrupted or empty

In case the SRT file you are trying to access is corrupted or does not contain any content, that will not open in the VLC media player.

The subtitles setting in VLC Media Player is not turned on

Sometimes, the SRT files are password protected or only work on video players that allow permission for it to play. So, if you have not enabled SRT access in the settings of the app, the SRT-formatted text will not appear.

Doesn’t update VLC to the latest version

In cases when the VLC Media Player itself is corrupted or outdated, it cannot allow access to some subtitle formats. You must upgrade it to the latest official version to allow video and SRT file support.

Wrong encoding instead of UTF-8

VLC player app only allows the SRT files that have UTF-8 encoding to play on the platform. Users can view the SRT files on videos if they are using the right encoded text, so make sure that you do not have the wrong encoded file.

Other unknown bugs

Other issues can cause the defect to the VLC player and, therefore, cannot open the VLC SRT file. These include certain unknown bugs and malware- make sure to check your system to find the errors.

Part 3: Ultimate Tutorial: How to Open SRT Files in VLC [100% Working]

If your system is not affected by any or all of these potential issues, the VLC player allows users to access SRT files easily. The software is available on different devices, so let’s discuss the steps on how to open the SRT file in VLC for each type.

Method 1: Open SRT Files in VLC on Computers

VLC is accessible on Windows and Mac computers, including some Linux devices. The process of accessing and opening the SRT files in the media player is mentioned here.

How to open SRT files in VLC on Windows/Mac?

Step1 Download the VLC media player software on your computer from the official site. Complete the installation process following all on-screen instructions.

Step2 Launch VLC on your device. If you have not downloaded the SRT file for your video, do it separately.

Step3 On your device, go to the main file manager (Windows Explorer for Windows users or Finder for macOS users). Organize the video file that you will add the SRT file into and the relevant SRT file into one folder.

Step4 Drag and drop both video and SRT files into the VLC media player you launched on your computer.

Or, double-click on the video file and choose “Open with VLC media player” from the options.

You can directly click on the File tab on your VLC player software and choose Open File.

Step5 After the video begins playing on-screen, open the main menu and choose Subtitles > Add Subtitles.

Step6 From your folder, choose the SRT file to upload.

Method 2: Open SRT Files in VLC on Android

It is possible to use the VLC app version on Android smartphones and tablets to view video and SRT files. The application is available for Android users in two versions- this depends on the type of processor running on the device. The compatible processors are Intel x86 and AMRv7 and higher.

How to open SRT files in VLC on Android?

Step1 Download the VLC for Android app on your device.

Step2 Click on the “Pick a File” button and add the video from your storage.

Step3 Tap on the screen in different sections to control specific functions.

Step4 Click on the button at the bottom left and choose the Subtitles option to expand.

Step5 Choose the “Select Subtitle File” option.

Step6 Choose the folder where the SRT file is saved and open it.

Method 3: Open and Add Subtitle to VLC on iPhone (video tutorial)

Like with Android, a VLC app is available for iPhone devices in different iOS versions. But this version’s process of adding and viewing subtitles is slightly complex.

For a better understanding of how that works, here is a video tutorial that will help you:

https://www.youtube.com/watch?v=iPcwSrvXwN4

Part 4: The Best Alternative to Open and Edit SRT Subtitles for Videos

It is possible to open the subtitle files on VLC, but the editing quality is not the best. Plus, as mentioned, some errors with displaying SRT files can occur. Alternatively, you would have an easier experience opening and editing SRT files for videos with Filmora.

The video editing software allows users to create SRT files into videos directly, embed the file, and even edit its style. Moreover, you can change the alignment of the SRT file with the video playback and even adjust the accompanying voice style. It is accessible on both Mac and Windows OS, is extremely simple to use, and has a wide host of effects for further video editing.

How to open and edit the SRT file with Filmora in videos?

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download, install and launch Filmora software on the device.

Step2 Click on New Project > import the video file from the device and then drag it to the editor timeline.

Step3 Press the Media tab to import your saved SRT file.

Step4 You can double-click on the added SRT file and clip it.

Alternatively, right-click your cursor on the editor timeline and choose the Advanced Edit option.

Step5 Make changes to the subtitle as necessary. Change the style, time code, merge/remove/add the SRT file strips, and more. Tap the OK icon to complete.

Step6 Right-click on the edited SRT in the Filmora editor timeline and choose the “Export Subtitle File” button.

Final Words

It is possible to open SRT files in the VLC player with specific steps on different devices. Several conditions can cause the error of SRT not displaying to occur, like corrupt SRT file or incompatible encoding support. With an alternative like Filmora, you will have a better experience accessing and editing the SRT files for videos. So, give it a try.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Also read: