Best Ways to Blur Zoom Background for Free

Zoom’s blurred backdrop function, as the name indicates, distorts the background of a video conversation. Use this zoom blur background download free guide if you wish to keep your personal area hidden during Zoom conversations in order to protect your privacy. There is a backdrop with a zoom blur all throughout. It hides the turmoil or other version of a mess from your colleagues, and it just slightly makes your hair appear odd. You may learn how to blur your backdrop using different operating systems from this page. We’ll walk you through a workaround to get a blurred backdrop because the functionality is presently unavailable for mobile devices.

On your updated Zoom application, this new high res zoom background tool might be useful for a variety of reasons, whether you want to protect your privacy or conceal your filthy room. Consider a scenario in which you have a Zoom meeting but your usual workspace at home is occupied. Panic sets in because you don’t have time to clean everything up or locate a private, neutral location to set up. You have features built in into Zoom to use the zoom blurred background image that would cover the area behind you, including background blurring, that’s it. This simple toggleable feature is already present in Zoom and may be used to keep your area private or to make cluttered spaces uncertain. We’ll provide you a step-by-step tutorial in this post on how to activate blurred backdrop for your next meeting.

Part 1: How to blur Zoom background on Windows

Before and during meetings, users of the official Zoom desktop client for Windows have the option to blur the backdrop. Before a meeting, login into Zoom on the desktop application to activate backdrop blur. After that, choose Settings by clicking on the profile symbol in the upper left corner. Click the “Blur” option under “Backgrounds & Filters” after making your selection. The user may attend the meeting when the backdrop becomes blurry. Here are the steps to blur a Zoom backdrop during a meeting:

During a Zoom call on Windows 10, blur your backdrop as follows:

Step1Find the bar at the bottom of the meeting screen. To make it visible, you may need to move your mouse to the bottom.

Step2Find the “Stop Video” button, which has a chevron pointing upward.

Step3Then choose “Video Settings” > “Backgrounds & Filters” by clicking the arrow.

Step4Then choose “Blur,” and your backdrop will instantly seem blurred.

Part 2: How to blur Zoom background on Mac

Backdrop blur is the next best thing when a virtual background is unsuitable for a video conference but a consumer still needs privacy. As you can see from the description above, the blurred backdrop is just another style of the Zoom background. Customers may therefore directly adjust it from the Virtual Background setting area. Prior doing anything further, confirm that your MacBook is running the Zoom desktop client (software).

Before your Zoom call on a Mac, follow these instructions to blur your background:

Step1Start Zoom and log in to your account.

Step2In the next step, Click the “Settings” gear icon in the top-right corner and then select “Backgrounds & Filters” under Settings as shown below:

Step3Then choose “Blur,” and your backdrop will instantly seem blurred. You can also Select Stop Video by clicking the arrow next to it in the list of choices in the bar below the live video. A little list will start to appear. By using the “Choose Virtual Backdrop” option, you may choose a virtual background.

Step4Select “Blur” under the “Virtual Backgrounds” tab. You may choose a virtual backdrop from this page if you’d like. You need to verify that you have the right Zoom desktop program version and all the technical specs if you can’t locate the Blur option.

Part 3: How to Blur Zoom Background on iPhone

The option isn’t accessible on all Apple devices since a simulated or blurred backdrop requires more computing power. First, you should visit the Zoom virtual background system requirements page to see whether your device is supported. You should continue using Zoom without a virtual or blurred backdrop if your device doesn’t meet the criteria. To manually conceal your backdrop, consider standing close to a wall or sitting in a corner. Here are the instructions on how to blur your backdrop for Zoom meetings on iOS devices. Take these actions:

Step1Launch the Zoom app on your iOS phone in foremost step. To begin or join a new meeting, tap the “New Meeting” or “Join” icon.

Step2During the meeting, tap anywhere on the screen to access the controls that appear below the video.

Step3Select “More” by tapping the three-dot symbol.

Step4A brief list will start to appear. Next, on your iOS device, choose “Background and Filters.”

Step5Below your camera video, you’ll see a few possibilities. Tap “Blur” to make the background blurry.

Part 4: How to blur Zoom background on Android

Additionally, Zoom blur backdrops are the ideal option for first video conversations with clients, coworkers, or supervisors. On its Android app, Zoom offers customers the option to blur their backdrop. However, there is a catch: the function can only be activated once the user has entered a meeting. If a virtual backdrop isn’t your style on Android, you may choose to blur the background instead. Everything in the backdrop will be blurred, keeping just your picture apparent throughout the conversation. Remember that all of your next meetings will have the blur function turned on. How? Read on.

Step1Only while you’re in a meeting can you alter your backdrop. Tap the More icon in the bottom right corner after joining one.

Step2Select Virtual background after that. then choose a picture from the choices offered.

Step3The backdrop of a picture or video added from your gallery using the Add icon will likewise successfully blur the background on your Zoom Android device. Now place Zoom calls as usual, and the backdrop of your live video will be automatically blurred.

Conclusion

For individuals who prefer to obscure their surroundings while on a video conversation, Zoom’s blur background function is helpful. The function was added to the video-conferencing app in 2021 and has since gained popularity. The greatest thing you can do is choose a blur out backdrop if you can’t determine which of our Zoom background categories would best fit the video chat occasion. These are impartial backdrops that don’t necessarily depict any particular environment. They only provide a lovely, unobtrusive background that will take away any possible obstructions during the video connection. Perhaps a professional setting might be too much for a particular video chat, whilst a humorous backdrop wouldn’t work. In this situation, a blurred picture backdrop will be the difference between putting little to no effort into your call and being ready to portray yourself in the best possible way.

Zoom’s blurred backdrop function, as the name indicates, distorts the background of a video conversation. Use this zoom blur background download free guide if you wish to keep your personal area hidden during Zoom conversations in order to protect your privacy. There is a backdrop with a zoom blur all throughout. It hides the turmoil or other version of a mess from your colleagues, and it just slightly makes your hair appear odd. You may learn how to blur your backdrop using different operating systems from this page. We’ll walk you through a workaround to get a blurred backdrop because the functionality is presently unavailable for mobile devices.

On your updated Zoom application, this new high res zoom background tool might be useful for a variety of reasons, whether you want to protect your privacy or conceal your filthy room. Consider a scenario in which you have a Zoom meeting but your usual workspace at home is occupied. Panic sets in because you don’t have time to clean everything up or locate a private, neutral location to set up. You have features built in into Zoom to use the zoom blurred background image that would cover the area behind you, including background blurring, that’s it. This simple toggleable feature is already present in Zoom and may be used to keep your area private or to make cluttered spaces uncertain. We’ll provide you a step-by-step tutorial in this post on how to activate blurred backdrop for your next meeting.

Part 1: How to blur Zoom background on Windows

Before and during meetings, users of the official Zoom desktop client for Windows have the option to blur the backdrop. Before a meeting, login into Zoom on the desktop application to activate backdrop blur. After that, choose Settings by clicking on the profile symbol in the upper left corner. Click the “Blur” option under “Backgrounds & Filters” after making your selection. The user may attend the meeting when the backdrop becomes blurry. Here are the steps to blur a Zoom backdrop during a meeting:

During a Zoom call on Windows 10, blur your backdrop as follows:

Step1Find the bar at the bottom of the meeting screen. To make it visible, you may need to move your mouse to the bottom.

Step2Find the “Stop Video” button, which has a chevron pointing upward.

Step3Then choose “Video Settings” > “Backgrounds & Filters” by clicking the arrow.

Step4Then choose “Blur,” and your backdrop will instantly seem blurred.

Part 2: How to blur Zoom background on Mac

Backdrop blur is the next best thing when a virtual background is unsuitable for a video conference but a consumer still needs privacy. As you can see from the description above, the blurred backdrop is just another style of the Zoom background. Customers may therefore directly adjust it from the Virtual Background setting area. Prior doing anything further, confirm that your MacBook is running the Zoom desktop client (software).

Before your Zoom call on a Mac, follow these instructions to blur your background:

Step1Start Zoom and log in to your account.

Step2In the next step, Click the “Settings” gear icon in the top-right corner and then select “Backgrounds & Filters” under Settings as shown below:

Step3Then choose “Blur,” and your backdrop will instantly seem blurred. You can also Select Stop Video by clicking the arrow next to it in the list of choices in the bar below the live video. A little list will start to appear. By using the “Choose Virtual Backdrop” option, you may choose a virtual background.

Step4Select “Blur” under the “Virtual Backgrounds” tab. You may choose a virtual backdrop from this page if you’d like. You need to verify that you have the right Zoom desktop program version and all the technical specs if you can’t locate the Blur option.

Part 3: How to Blur Zoom Background on iPhone

The option isn’t accessible on all Apple devices since a simulated or blurred backdrop requires more computing power. First, you should visit the Zoom virtual background system requirements page to see whether your device is supported. You should continue using Zoom without a virtual or blurred backdrop if your device doesn’t meet the criteria. To manually conceal your backdrop, consider standing close to a wall or sitting in a corner. Here are the instructions on how to blur your backdrop for Zoom meetings on iOS devices. Take these actions:

Step1Launch the Zoom app on your iOS phone in foremost step. To begin or join a new meeting, tap the “New Meeting” or “Join” icon.

Step2During the meeting, tap anywhere on the screen to access the controls that appear below the video.

Step3Select “More” by tapping the three-dot symbol.

Step4A brief list will start to appear. Next, on your iOS device, choose “Background and Filters.”

Step5Below your camera video, you’ll see a few possibilities. Tap “Blur” to make the background blurry.

Part 4: How to blur Zoom background on Android

Additionally, Zoom blur backdrops are the ideal option for first video conversations with clients, coworkers, or supervisors. On its Android app, Zoom offers customers the option to blur their backdrop. However, there is a catch: the function can only be activated once the user has entered a meeting. If a virtual backdrop isn’t your style on Android, you may choose to blur the background instead. Everything in the backdrop will be blurred, keeping just your picture apparent throughout the conversation. Remember that all of your next meetings will have the blur function turned on. How? Read on.

Step1Only while you’re in a meeting can you alter your backdrop. Tap the More icon in the bottom right corner after joining one.

Step2Select Virtual background after that. then choose a picture from the choices offered.

Step3The backdrop of a picture or video added from your gallery using the Add icon will likewise successfully blur the background on your Zoom Android device. Now place Zoom calls as usual, and the backdrop of your live video will be automatically blurred.

Conclusion

For individuals who prefer to obscure their surroundings while on a video conversation, Zoom’s blur background function is helpful. The function was added to the video-conferencing app in 2021 and has since gained popularity. The greatest thing you can do is choose a blur out backdrop if you can’t determine which of our Zoom background categories would best fit the video chat occasion. These are impartial backdrops that don’t necessarily depict any particular environment. They only provide a lovely, unobtrusive background that will take away any possible obstructions during the video connection. Perhaps a professional setting might be too much for a particular video chat, whilst a humorous backdrop wouldn’t work. In this situation, a blurred picture backdrop will be the difference between putting little to no effort into your call and being ready to portray yourself in the best possible way.

If You’re Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

4 Methods: How To Make a Recap Video

Recap videos are a great way to capture the highlights of an event and share them with a wider audience. Whether you’re a professional videographer or a hobbyist, creating a recap video can be a fun and rewarding experience. But with so many different techniques and approaches, knowing where to start can be challenging.

In this article, we’ll explore four methods for making a recap video to help you capture the essence of your event and keep your audience engaged. From planning and scripting to shooting and editing, we’ll cover all the key steps in creating a high-quality recap video. Whether a seasoned pro or a beginner, you can find something valuable in this guide.

Method 1. How To Make a Recap Video from Scratch Using Filmora for Desktop

One approach to creating a recap video is to start from scratch using video editing software like Wondershare Filmora for Desktop. This powerful software offers a wide range of tools and features that allow you to create professional-looking videos easily.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Whether you’re a beginner or an experienced video editor, Filmora for Desktop provides all the tools you need to create a stunning recap video that showcases the best moments from your event. With its intuitive interface and easy-to-use features, Filmora for Desktop makes it simple to bring your vision to life and create a video that truly captures the spirit of your event.

Here’s how to make the recap video from scratch using Wondershare Filmora for Desktop:

Step1 Download New Year Memory Book Pack from FilmStock

Step2 Open Filmora and go to “Effects“ > “FilmStock“ > “New Year Memory Book.”

Step3 Drag and drop media like clips, overlay, and tracks to the timeline

Step4 Import photos and videos.

Step5 Add the imported media and edit the clip.

Step6 Add some effects and overlay to the timeline

Step7 Adjust the Overlay duration of the clip.

Step8 Apply all the transitions and overlay to the clip. Edit the text and save it.

For more detailed instructions, you can watch the video tutorial:

Method 2. How To Make an Event Recap Video Using Filmora Templates on a Desktop

Another approach to creating a recap video is using templates from Filmora for Desktop. Filmora offers various templates specifically designed for event recap videos, making it easy to create a professional-looking video without spending hours editing.

These templates come pre-designed with stunning graphics, animations, and transitions and can be easily customized to match your event. With the help of the templates, you can create an event recap video in a matter of minutes without needing any prior editing experience.

Step1 Begin by creating a new project in Filmora and importing your photos and footage into the software.

Step2 Next, navigate to the “Templates“ tab and search for “Retro“ or “Recap“ to find a template that suits your event. Drag the desired template to the timeline.

Step3 Drag your footage onto the timeline, and when prompted, select “Replace“ to replace the sample footage with your own.

Step4 Customize the texts in the template to match the details of your event.

Step5 Preview the final result in the player window, and if satisfied, click “Export“ and adjust the output settings in the “Output Settings“ window.

Method 3. How to Create an End-of-Year Recap Video With Filmora for Mobile

Creating a recap video doesn’t have to be limited to desktop editing software. With Filmora for mobile, you can create a professional-looking end-of-year recap video from the convenience of your mobile device.

With Filmora for mobile, you have access to a wide range of editing tools and features, including filters, transitions, and text options, so you can create a video that truly captures the essence of your event. So whether you’re on the go or prefer to edit on your mobile device, Filmora for mobile makes it easy to create a high-quality recap video that you can share with your audience.

Step1 Start by launching the Filmora for mobile app and selecting the “Templates“ option.

Step2 Tap the “New Year“ panel for an end-of-year recap video template.

Step3 Select the template and tap on “Make Video“ to start editing.

Step4 Add your photos and footage to the template, then tap “Go.”

Step5 Preview the output. Tap “Pro Export“

Step6 Users can share the video on social platforms or tap “More“ to download the video.

Step7 Save the final video to your device

Method 4. How To Create a Memories Recap Video on Instagram Reel

Another way to create a memories recap video is using the Instagram Reel feature. Instagram Reel is a short-form video feature that allows users to create and share videos up to 60 seconds long. With Instagram Reel, you can easily create a recap video of your event by compiling short clips, adding music and text, and sharing it with your followers.

Instagram Reel provides a platform to reach a wider audience and create engaging content. It’s a great way to engage with your followers and share the highlights of your event in a creative and visually appealing way.

Step1 Start a new Reel on Instagram

Step2 Choose a template

Step3 Compile clips, add music, text, and effects

Step4 Post and share the Reel on Instagram and other platforms.

Tips for Making Event Recap Videos

When creating an event recap video, there are key tips to remember to ensure that your video is engaging and effective.

• Know your audience: Tailor the content of your video to your audience to ensure that it resonates with them.
• Highlight the key moments: Be selective and focus on your event’s most memorable and impactful moments.
• Music and Sound Design: The right music can help set the tone and mood of your video and can greatly enhance the overall impact of your video.
• Quality Footage: Make sure to focus on the quality of your footage and use various shots and angles to keep the video interesting and engaging.
• Editing: Keep the pacing of your video brisk and engaging, and use transitions, special effects, and text overlays to help tie the various elements of your video together.
• Plan the video: Careful planning is crucial for creating a great event recap video.
• Use the right tools: Use the appropriate software and equipment to create a professional-looking video.
• Test the video: Preview the video before publishing and make any necessary adjustments to ensure it meets your standards.
• Post-production: After filming, spend time on post-production, such as color correction, audio mixing, and adding text.
• Share it widely: Share the video on different platforms to reach a wider audience.

By following these tips and working with the right tools and techniques, you can create a video that truly captures the essence of your event and resonates with your audience.

Conclusion

Creating an engaging event recap video is an excellent way to share the highlights of your event with a wider audience. With the right tools and techniques, you can create a professional-looking video that truly captures the essence of your event.

Filmora for desktop, Filmora for mobile, and Instagram Reel are all great options that provide a wide range of editing tools and features to help you create a high-quality video. Whether a seasoned pro or a beginner, these tools make it easy to bring your vision to life and create a video that resonates with your audience.

Free Download For macOS 10.14 or later

Whether you’re a beginner or an experienced video editor, Filmora for Desktop provides all the tools you need to create a stunning recap video that showcases the best moments from your event. With its intuitive interface and easy-to-use features, Filmora for Desktop makes it simple to bring your vision to life and create a video that truly captures the spirit of your event.

Here’s how to make the recap video from scratch using Wondershare Filmora for Desktop:

Step1 Download New Year Memory Book Pack from FilmStock

Step2 Open Filmora and go to “Effects“ > “FilmStock“ > “New Year Memory Book.”

Step3 Drag and drop media like clips, overlay, and tracks to the timeline

Step4 Import photos and videos.

Step5 Add the imported media and edit the clip.

Step6 Add some effects and overlay to the timeline

Step7 Adjust the Overlay duration of the clip.

Step8 Apply all the transitions and overlay to the clip. Edit the text and save it.

For more detailed instructions, you can watch the video tutorial:

Method 2. How To Make an Event Recap Video Using Filmora Templates on a Desktop

Another approach to creating a recap video is using templates from Filmora for Desktop. Filmora offers various templates specifically designed for event recap videos, making it easy to create a professional-looking video without spending hours editing.

These templates come pre-designed with stunning graphics, animations, and transitions and can be easily customized to match your event. With the help of the templates, you can create an event recap video in a matter of minutes without needing any prior editing experience.

Step1 Begin by creating a new project in Filmora and importing your photos and footage into the software.

Step2 Next, navigate to the “Templates“ tab and search for “Retro“ or “Recap“ to find a template that suits your event. Drag the desired template to the timeline.

Step3 Drag your footage onto the timeline, and when prompted, select “Replace“ to replace the sample footage with your own.

Step4 Customize the texts in the template to match the details of your event.

Step5 Preview the final result in the player window, and if satisfied, click “Export“ and adjust the output settings in the “Output Settings“ window.

Method 3. How to Create an End-of-Year Recap Video With Filmora for Mobile

Creating a recap video doesn’t have to be limited to desktop editing software. With Filmora for mobile, you can create a professional-looking end-of-year recap video from the convenience of your mobile device.

With Filmora for mobile, you have access to a wide range of editing tools and features, including filters, transitions, and text options, so you can create a video that truly captures the essence of your event. So whether you’re on the go or prefer to edit on your mobile device, Filmora for mobile makes it easy to create a high-quality recap video that you can share with your audience.

Step1 Start by launching the Filmora for mobile app and selecting the “Templates“ option.

Step2 Tap the “New Year“ panel for an end-of-year recap video template.

Step3 Select the template and tap on “Make Video“ to start editing.

Step4 Add your photos and footage to the template, then tap “Go.”

Step5 Preview the output. Tap “Pro Export“

Step6 Users can share the video on social platforms or tap “More“ to download the video.

Step7 Save the final video to your device

Method 4. How To Create a Memories Recap Video on Instagram Reel

Another way to create a memories recap video is using the Instagram Reel feature. Instagram Reel is a short-form video feature that allows users to create and share videos up to 60 seconds long. With Instagram Reel, you can easily create a recap video of your event by compiling short clips, adding music and text, and sharing it with your followers.

Instagram Reel provides a platform to reach a wider audience and create engaging content. It’s a great way to engage with your followers and share the highlights of your event in a creative and visually appealing way.

Step1 Start a new Reel on Instagram

Step2 Choose a template

Step3 Compile clips, add music, text, and effects

Step4 Post and share the Reel on Instagram and other platforms.

Tips for Making Event Recap Videos

When creating an event recap video, there are key tips to remember to ensure that your video is engaging and effective.

• Know your audience: Tailor the content of your video to your audience to ensure that it resonates with them.
• Highlight the key moments: Be selective and focus on your event’s most memorable and impactful moments.
• Music and Sound Design: The right music can help set the tone and mood of your video and can greatly enhance the overall impact of your video.
• Quality Footage: Make sure to focus on the quality of your footage and use various shots and angles to keep the video interesting and engaging.
• Editing: Keep the pacing of your video brisk and engaging, and use transitions, special effects, and text overlays to help tie the various elements of your video together.
• Plan the video: Careful planning is crucial for creating a great event recap video.
• Use the right tools: Use the appropriate software and equipment to create a professional-looking video.
• Test the video: Preview the video before publishing and make any necessary adjustments to ensure it meets your standards.
• Post-production: After filming, spend time on post-production, such as color correction, audio mixing, and adding text.
• Share it widely: Share the video on different platforms to reach a wider audience.

By following these tips and working with the right tools and techniques, you can create a video that truly captures the essence of your event and resonates with your audience.

Conclusion

Creating an engaging event recap video is an excellent way to share the highlights of your event with a wider audience. With the right tools and techniques, you can create a professional-looking video that truly captures the essence of your event.

Filmora for desktop, Filmora for mobile, and Instagram Reel are all great options that provide a wide range of editing tools and features to help you create a high-quality video. Whether a seasoned pro or a beginner, these tools make it easy to bring your vision to life and create a video that resonates with your audience.

How To Speed Up Video With Lightworks Video Editor

You must have watched videos where certain parts have different speeds. Have you ever wondered why video creators change the speed of the video? The slow-motion video has some eye-pleasing effects. But the video creator’s intention could be to draw attention to the detail. Similarly, they speed up the video to go through boring parts faster than usual.

Apart from that, the speeding up of a video clip may make it look funny. Sometimes, speeding up a video is necessary to limit its duration. You will need a feature-rich video editor to speed up your video. Lightworks is a powerful video editor that can speed up or slow down your video. We will illustrate how to change video speed in Lightworks.

Part I. How to Speed Up Video in Lightworks

If you are making short-duration videos, you may need to speed up your video. You will come across many shorts and reels where sped-up videos look so funny. You can also speed up certain parts in your video where detail to attention is not required. Here are the steps for Lightworks to speed up a video.

Step1 Launch Lightworks and click the New A New Project option. Enter a name for your video project and click Create button.

Step2 Drag and drop your video clip to the video editor under the Edit tab. Drag and drop the video clip from the Edit tab to the timeline.

Step3 Right-click the video clip on the timeline. Click the Speed option from the menu.

Step4 You can select from any preset. To speed up, you need to select options above 100%. Click the Do It button to save the changes you have made.

Part II. How to Slow Down Video in Lightworks

More often than not, you will want to slow down your video speed. This is because slow-motion video is in trend. You may want to slow down your video so that the viewers pay attention to the detail. Besides, slowing down certain motions looks extremely eye-catching. Here are the steps to slow down video in Lightworks.

Step1 If you have dragged and dropped your video clip onto the timeline, right-click on the video clip.

Step2 Select the Speed option from the menu. You need to select a speed preset, but it has to be below 100% so that your video slows down.

Step3 Finally, click the Do It button and play the video to check out the outcome.

Part III. Bonus Tips for Changing Video Speed in Lightworks

Now that you know how to speed up video Lightworks, here are some important tips to pay attention to. These tips will help you edit your video better, especially when you are tweaking the speed factor.

Lightworks speed up part of a video - If you want to speed up only a certain part of your video, you need to split the video. All you need to do is reposition the playhead and click the “C” icon to split the video. Thereafter, you can select any split portion of the video and follow the steps to change the speed.

Audio Video Syncing - You can alter the speed of the video as well as the audio on Lightworks. When you are performing speed-up video in Lightworks, you should ideally change the speed of the audio. This will make the video and the audio stay in sync so that it does not sound awkward.

Work with Frame Rate - If you know beforehand that you will change the speed of a certain scene, you should set the frame rate accordingly. If you want to slow down a video, you should shoot it at a higher frame rate. Similarly, if you want to speed up your video, you should shoot it at a lower frame rate. This is because, after the change of speed in Lightworks, the frame rate will be usual rather than abnormal. The video will be soothing to the eyes of the viewers.

Part IV. Is There an Easier Way to Change Video Speed?

There is no doubt that most users find Lightworks difficult to operate. This is because the user interface is not tailor-made for beginners. It is more for advanced video creators who have experience in video editing. If you are looking for an easier way to change video speed, we recommend Wondershare Filmora.

Filmora is a professional video editor like Lightworks. However, Filmora has wider popularity because of its intuitive user interface. Anyone can use the video editor without prior experience, and they can easily locate the required options. In fact, Filmora has a better collection of stock media files, video effects, and graphical elements. You can also save the edited video file in different file formats as per your requirements.

As a matter of fact, Filmora offers more options than Lightworks on how to speed up the video. You can choose from presets, customize speed uniformly as well as vary the speed through the video through curvy graphs. We will illustrate all the different ways to change the speed of your video on Wondershare Filmora .

Methods to Change Video Speed in Filmora in Simple Steps

We have already stated that there are different ways to change video speed in Filmora. Now, we will illustrate the steps for every method. You can choose any of them to change the speed of the video as per your requirements.

You can watch the video to understand these methods in detail.

Method 1. Change The Speed of Video From Presets

We have stated how to speed up a video in Lightworks from presets. The same method is available on Filmora as well. You can choose from the different preset speed options. This is the easiest way to speed up or slow down your video. In comparison to Lightworks, Filmora has more preset options. Here are the steps to speed up video by choosing a preset in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora on your computer. It is available for Windows and macOS. Launch Filmora and select Create New Project option.

Step2 You need to import the desired video file in Filmora. Go to File> Import Media and select the Import Media Files option. You can browse your computer to select the video file whose speed you want to change. The chosen video file will be included in the Project Media folder. You can even drag and drop the target video file from your computer to the Project Media folder.

Step3 Drop the video file onto the timeline. Click on the video clip on the timeline to select it. Click on the Speed icon located at the top of the timeline.

Step4 Go to Fast or Slow and select a speed preset as per your requirements. If you are satisfied with the video, click on the Export button.

Method 2. Customize The Change of Speed in Wondershare Filmora

You may want to set a speed that is not available on the preset list. Filmora has come up with the Uniform Speed option to let you customize the speed of the video as per your requirements. You can choose from 0.01X to 100X speed, and the chosen speed will be applied to the video uniformly. Here are the steps to follow.

Step1 Drag and drop the video file from the Project Media folder onto the timeline. Click on the Speed icon located at the top of the timeline.

Step2 From the menu, select the Uniform Speed option. You will see the Uniform Speed tab above the timeline.

Step3 You need to move the speed slider to set the desired speed for your video. You can play the video to see how the video speed changes.

Step4 If satisfied with the result, click on the Ok button. Thereafter, you can export the video file in any file format.

Method 3. Use Speed Ramping to Customize Your Video

Speed ramping is a unique way to change video speed. It is useful for advanced video editors that want to vary the speed differently for different sections of the video. You can set the graph with nodes as per your requirements. According to the graph you have designed, your video speed will vary. Here is how to use speed ramping to change the speed of your video.

Step1 Drag and drop the video file onto the timeline and click the Speed icon.

Step2 Click Speed Ramping option from the menu. You will see Speed Ramping tab above the timeline.

Step3 You can choose any preset available. If you want to customize the graph, select the Customize option and edit the nodes.

Step4 Play the video as you make the changes. Click the Ok button if the output is as per your expectation. Finally, click the Export button to save the video file.

Conclusion

We have illustrated how to speed up a video in Lightworks. However, you can only choose from the fixed presets available in Lightworks. If you want to customize the speed of your video, Wondershare Filmora is a better alternative to Lightworks. Several methods are available to change your video’s speed in Filmora. Therefore, you can get the desired video output in simpler steps.

Method 1. Change The Speed of Video From Presets

We have stated how to speed up a video in Lightworks from presets. The same method is available on Filmora as well. You can choose from the different preset speed options. This is the easiest way to speed up or slow down your video. In comparison to Lightworks, Filmora has more preset options. Here are the steps to speed up video by choosing a preset in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora on your computer. It is available for Windows and macOS. Launch Filmora and select Create New Project option.

Step2 You need to import the desired video file in Filmora. Go to File> Import Media and select the Import Media Files option. You can browse your computer to select the video file whose speed you want to change. The chosen video file will be included in the Project Media folder. You can even drag and drop the target video file from your computer to the Project Media folder.

Step3 Drop the video file onto the timeline. Click on the video clip on the timeline to select it. Click on the Speed icon located at the top of the timeline.

Step4 Go to Fast or Slow and select a speed preset as per your requirements. If you are satisfied with the video, click on the Export button.

Method 2. Customize The Change of Speed in Wondershare Filmora

You may want to set a speed that is not available on the preset list. Filmora has come up with the Uniform Speed option to let you customize the speed of the video as per your requirements. You can choose from 0.01X to 100X speed, and the chosen speed will be applied to the video uniformly. Here are the steps to follow.

Step1 Drag and drop the video file from the Project Media folder onto the timeline. Click on the Speed icon located at the top of the timeline.

Step2 From the menu, select the Uniform Speed option. You will see the Uniform Speed tab above the timeline.

Step3 You need to move the speed slider to set the desired speed for your video. You can play the video to see how the video speed changes.

Step4 If satisfied with the result, click on the Ok button. Thereafter, you can export the video file in any file format.

Method 3. Use Speed Ramping to Customize Your Video

Speed ramping is a unique way to change video speed. It is useful for advanced video editors that want to vary the speed differently for different sections of the video. You can set the graph with nodes as per your requirements. According to the graph you have designed, your video speed will vary. Here is how to use speed ramping to change the speed of your video.

Step1 Drag and drop the video file onto the timeline and click the Speed icon.

Step2 Click Speed Ramping option from the menu. You will see Speed Ramping tab above the timeline.

Step3 You can choose any preset available. If you want to customize the graph, select the Customize option and edit the nodes.

Step4 Play the video as you make the changes. Click the Ok button if the output is as per your expectation. Finally, click the Export button to save the video file.

Conclusion

We have illustrated how to speed up a video in Lightworks. However, you can only choose from the fixed presets available in Lightworks. If you want to customize the speed of your video, Wondershare Filmora is a better alternative to Lightworks. Several methods are available to change your video’s speed in Filmora. Therefore, you can get the desired video output in simpler steps.

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