Updated In 2024, Create Promotional Video

Chloe Lv12

2024-04-24 07:08:32 2024-04-24 07:08:32 Created 2024-04-25 07:08:32 2024-04-25 07:08:32 Updated

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Create Promotional Video

When it comes to executing video marketing campaigns, there’s an unspoken rule that holds true no matter what your goals are. Ready for it? A great video is only as good as the brand behind it. Branding is a crucial aspect of any successful video marketing campaign because your audience needs to believe in your product or service before they will invest their time and money in you. If you want to make a real impact with your promotional videos, branding should be at the top of your mind.

What is Branding

When you think of branding, what comes to mind? Maybe it’s your favorite pair of shoes or a piece of clothing with a logo on it. Or maybe you think about big companies with catchy slogans and memorable commercials that have been around for years. But branding isn’t just about logos and slogans—it’s so much more than that.

Branding is the process of creating an identity for your product or service that differentiates itself from others in its category. This can be as simple as coming up with a name for your company, or it could mean developing an entire brand strategy that encompasses every aspect of how you present yourself to the world (and potential customers). Branding is all about finding ways to stand out from other businesses in your industry by establishing trust with consumers through consistency across all channels, including social media, websites, advertising campaigns, and more.

Why Branding is Important

Branding is vital for any business. It’s the foundation of your brand and it sets up a strong structure for your business to grow on.

Branding helps to build trust and loyalty with customers, which is crucial to gaining new customers and retaining old ones.

If you want people to remember you, then branding is important because it makes sure people will never forget about you!

With great branding comes great responsibility in terms of communicating clearly who you are as a company, what kind of products/services that you provide or sell, how those products/services will benefit consumers (or clients), etc., so make sure these things are always clear when designing promotional videos meant specifically for marketing purposes.

Branding in Video Marketing

Branding is an important part of video marketing because it helps to create a memorable video.

You should make sure you have a clear understanding of your brand before you start creating promotional videos. Your brand is the personality that people associate with your business or company, and this will help them to remember you.

For example, if you’re selling food products related to health and fitness, then having a healthy lifestyle theme throughout all aspects of the production process will be essential to getting people excited about what they see in their minds when they think about your product or service.

It can be challenging to keep track of all the aspects of your brand, but you can use Brand Guidelines to make sure that everything is aligned with your goals and values.

About Video Brand Guidelines

Video brand guidelines are a set of rules and regulations that govern how your videos should look, feel and sound. By having these in place, you can maintain a consistent style and tone across all your video content, whether that be explainer videos or social media posts.

Why do you need Video Brand Guidelines

1. Keeps your videos on-brand

The most important reason for creating video brand guidelines is to keep all your videos feeling like they come from the same place. This way, no matter what type of video it is, viewers will always know it’s from your brand.

2. Make sure everyone’s on the same page.

With so many people involved in the production of a single video, it can be hard to keep everyone on the same page. By having guidelines in place, you can make sure that everyone knows exactly what your brand’s video style is, and how to stay true to it.

3. Saves time and money.

In the long run, having video brand guidelines will save you both time and money. With a clear understanding of your brand’s video style, you can avoid costly mistakes and re-dos, and produce content faster and more efficiently.

4. Helps with planning

It can be difficult to plan video content without knowing what kind of videos you want to make. By having guidelines in place, you can map out a clear strategy for your video content, helping you to stay on track and hit your goals.

5. Improves creativity

Having video brand guidelines doesn’t mean that your videos have to be boring or formulaic. In fact, it can actually help to improve creativity, as it gives you a clear framework to work within. This way, you can experiment and try new things, safe in the knowledge that you’re still staying true to your brand.

Strong Pillars of Video Brand Guidelines

There are three strong pillars that make up a set of video brand guidelines: aesthetic (how it looks), technical (how it’s made), and messaging (what it says).

AESTHETIC

The Aesthetic Pillar is all about how your videos look, from the overall style to the specific details like color schemes and fonts. This is usually determined by your company’s branding guidelines.

TECHNICAL

The Technical Pillar covers the more practical elements of your video, such as file formats and resolution. This ensures that your videos are compatible with all kinds of devices and platforms.

MESSAGING

The Messaging Pillar deals with the actual content of your video, such as the script and narration. This is where you decide what message you want to communicate, and how you’re going to do it.

When writing your video brand standards, it’s important to keep all three pillars in mind. Each one plays a vital role in the overall impact of your video, so they should all be given equal attention.

Different Elements of Video Brand

There are several elements that make up a video that reflecting your brand. These include:

Logo

When and how should your logo be used? Should it appear at the beginning, end or throughout the video? These are just a few examples of what you might want to include in your guidelines. The important thing is to be as clear and concise as possible so that there’s no confusion about what does and doesn’t represent your brand.

Apple, for example, is a fantastic brand that uses its logo in video advertising. It may always be observed at the end of every video.

Color palette

What fonts best represent your brand and should be used in your videos?

Color has a huge impact on how people perceive your brand, so you want to choose colors that match your message and tone.

Typography choices

Typography is a key element of branding. It’s more than just picking the right typeface, though that’s important, too. Typography includes the font, size and style of your title, body copy and web copy, as well as how it’s used in your logo and all other graphics.

Imagery

If you want to use images or photos in your videos, what style should they be? And are there any specific colours that need to be used?

Voice

The way you speak to your customers is referred to as brand voice. Your brand’s communication style is what determines your brand voice. Your target audience will hear your brand voice, which can be informal or formal depending on the situation and needs of the client. It may have any tone as long as it feels genuine to your company’s principles and personality—

In terms of brand voice consistency, Apple conveys confidence, quality, and closeness. In terms of distinguishing oneself from the competition, Apple has always been the company to look up to. Many people feel welcomed and overindulged by having their own gadgets.

Graphics

If you want to use animation in your videos, you must first select a design that best represents your business. Is it going to be more cartoonish or more corporate?

It’s also crucial to provide rules for the use of certain visual components. If you want to include the speaker’s name and job title in the lower thirds, for example, you must state how that should appear.

Transitions

Transitions between shots may boost brand recognition. Consider American sports networks that frequently use a rapid logo reveal! You should decide what your branding standard for transitions will be. Will it be a basic and traditional transition, or will you utilize it to emphasize your brand?

Music and Sounds

Music can play a significant role in how your video is received. It should be used to create the right atmosphere and reinforce the tone of voice. Your brand guidelines should include examples of the types of music that would and wouldn’t be appropriate, as well as any sound effects that could be used.

Format

This section should detail what type of videos you want to produce. For example, do you want interview-style videos, or more dynamic explainer videos? It’s also worth including some general information about length, aspect ratio and file format.

Shooting Style

Do you want your videos to be shot in a particular way? If so, you should include information on that in your guidelines. For example, do you want close-ups or wide shots? Do you want lots of movement or static shots?

Your video brand guidelines should also consider where your videos will be shot. If you have a preferred location or style of location, such as an office or warehouse, make sure that is included.

Lighting is another important aspect of shooting style and can really affect the look and feel of a video. Consider what sort of lighting would work best with your brand - natural light, bright light, low light etc. - and include details in your guidelines.

Tagline

A tagline is a short phrase or sentence that identifies your brand. It’s often used in conjunction with a logo and other branding elements to create an overall marketing message

Nike recognized the need to appeal to a much wider audience, and transform their brand into more than simply fitness apparel. As a result of this, “Just Do It.” was created. The slogan is easy to understand and conveys the idea effectively. More significantly, it applies to everyone, not just world-class athletes

How to create Video Brand Guidelines?

Now that we’ve gone over why you need video brand guidelines, let’s take a look at how you can create them.

1. Define your brand voice

This is perhaps the most important step in creating your guidelines, as it will determine the tone and style of all your future videos. To do this, you need to think about what makes your brand unique, and how you want it to be perceived by others. Once you have a good understanding of your brand voice, you can start to put together the rest of your guidelines.

2. Choose a video style

Depending on the kind of videos you want to make, you’ll need to choose an appropriate style. This could be anything from animation to live action, so it’s important to pick something that will work well with your brand voice.

3. Decide on a look and feel

Just like with your choice of style, the look and feel of your videos should be in line with your brand identity. This means taking into account things like colour palette, typography and overall aesthetic.

4. Write a script

Once you have all the above elements in place, you can start to write a script for your video. This will act as a blueprint for the rest of the production process, so it’s important to get it right. When writing your script, be sure to keep your brand voice in mind, and make sure that the finished product stays true to your guidelines.

5. Find the right talent

To bring your script to life, you’ll need to find the right talent. This means finding voiceover artists, actors or presenters who fit with your brand identity and can help to sell your message.

6. Record and edit your video

With all the pieces in place, you’re finally ready to record and edit your video. During this process, it’s important to stick to your guidelines, so that the finished product is on-brand and consistent with your other content.

7. Publish and promote your video

Once your video is complete, it’s time to hit publish and start promoting it to your audience. Remember to use all the channels at your disposal, from social media to email marketing, to make sure that as many people as possible see your brand-new video.

Brand Guidelines Consistency

It’s important to be consistent with your brand. One of the biggest mistakes a company can make is trying to brand itself as something it isn’t. If you’re perceived as one thing and then suddenly change, it may do more harm than good for your business or organization.

The most well-known example of a company with a consistent brand is Coca Cola. It is one of the company brands with consistent brand image and a very strong reputation. This can be attributed to the company’s efforts in marketing and advertising to create a distinct brand image. The Coca Cola Company has spent millions of dollars on advertising campaigns that focus on creating a positive image for the product and reinforcing its original taste.

You need to have consistency in all aspects of your brand: logo, voice and tone (including social media), visuals (such as color scheme), and more. Your audience will immediately identify any inconsistencies between these elements - so make sure they match up well!

Wrap-up

Creating video brand guidelines may seem like a lot of work, but it’s worth it in the long run. By taking the time to put together a comprehensive guide, you can ensure that all your future videos are on-brand, efficient and effective. So what are you waiting for? Get started today! Do you have any tips for creating video brand guidelines? Let us know in the comments below!

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Different Ways To Trim Video In Premiere Pro

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Trimming your video is one of the most effective ways to get the viewer’s attention. As such, you should always trim the end and beginning of your videos to a length that will not repel viewers. Premiere Pro can help you trim videos, leaving you with tight and compelling content that engages your audience. Developed by Adobe Inc., this timeline-based video editing software application is ideal for those who want to produce the best video. We’ll explain how to trim videos in Premiere Pro.

What Is the Difference Between Cutting and Trimming a Video?

If you are new to video editing, you might find that cutting and trimming video files sound the same to you. At first sight, you’ll see that these two operations are similar because they involve the cutting of videos. Let’s look at the differences between these two operations.

Trimming

Trimming is the process of cutting off a portion of the end or beginning of your video to reduce its length, leaving the desired content only. Trimming is vital when you want to ensure your video starts swiftly and your viewers will not get bored while waiting for something captivating to occur.

The first seconds of a video are what draw viewers’ attention and convince them to continue watching the entire video. When you apply it intelligently, video trimming allows you to remove unnecessary frames from the beginning and end of your video and leave content that your audience will like.

Cutting

Cutting is also a fundamental video editing skill, and it involves removing a portion of a video clip by cutting in two places. You’ll then lift out the middle area and combine the leftover video back together.

This operation is helpful when you want to polish your video and cut off meaningless snippets. What’s more? You can apply cutting if you intend to insert a section of your video clip into another one.

You might want to consider cutting when you want to share your video on social networks and need to cut it into pieces due to the video length limits.

People often confuse trimming with cutting because they are all about deleting sections of the video. However, trimming involves deleting the beginning and end of a video, while cutting refers to cutting a part of a video file from somewhere else. Understanding this crucial difference will allow you to edit your videos like a professional.

How to Trim videos in Premiere Pro in Different Ways

You can trim video Premiere Pro on the timeline or program. Let’s look at these two methods.

Method 1:Trim Clips on Timeline

If you are wondering: What is a timeline? It’s the area Premiere Pro where you arrange your videos and map out the edits you want to apply. You will see all your video clips, transitions, effects, and more laid out in chronological order while you are working on your project. You can Premiere Pro trim video clips on the timeline, and at any point, play your project to check how your edits will look.

Remember that edits on the Premiere Pro timeline don’t alter your source files, and they are previews of how your edits will appear. That means you can untrim a video clip to extend it to its original length without consequence.

To learn how to trim video in Premiere Pro on the timeline, follow the steps below.

Double click on the video file you want to trim in Premiere Pro.
Adjust the timings of your edits. Drag the ends of your video clip as if you are resizing a window to shorten or extend by trimming. As your cursor gets closer at the edge of the video clip, you’ll see a red arrow.

The Ripple Edit tool lets you trim video clips without leaving a white gap. You can also use it to push adjacent video clips later in the sequence.

The Rolling Edit tool allows you to adjust the timing of the edit you make between two video clips and extends a clip by the same size you shorten the other.
Click the padlock icon located on the tracker header to lock the entire track and prevent unwanted changes.

You can also use the Q and W keys on your keyboard to Premiere Pro trim video. The Q key removes unwanted content at the beginning of the clip, while the W key trims the end of the clip.
Choose the Selection tool once you’ve finished using the trimming tools.

Method 2:Trim Clips in the Program

You can also trim videos in the Program Monitor. Follow the guide below to learn how to trim a video in Premiere Pro program monitor.

Double-click the end of your video clip to enter the Trim Mode in the program.
To trim, drag on the images of your video in the program monitor. You can also use the buttons on the panel.

To exit Trim mode, click an empty section in the Timeline panel.

You can change how trimming works by Command-clicking (macOS) or Control-clicking (Windows) on the images of the video in the program while you are in the Timeline panel or Trim Mode. The yellow cursor means ripple trimming, while the red pointer means regular trimming.

The benefit of trimming videos in the Program Monitor is that the precision adjustment buttons under the footage allow you to trim 1 or 5 frames at a time.

Extra Tips About Trimming Videos in Premiere Pro

We have provided some tips that you should keep in mind when using Adobe Premiere trim video.

How to Trim a Video without Re-Rendering?

When adding a video to Premiere Pro, it will be rendered by this software application to ensure high-quality playback and speed. Rendering takes time afterward, leading to loss of quality; however, it makes sure you have gotten the best video quality as much as possible by removing skipped frames and lag from the video playback.

If you are wondering how to trim videos in Premiere Pro without re-render follow the steps below:

Import your video to Premiere Pro by launching the application and choosing ‘Import Media to Start’. Browse and select the video you want to trim.
The video will appear in the media library area at the bottom of the screen.
Drag and drop the video from the media library to the timeline. You’ll see the complete video clip duration in the timeline.
You can crop the video by dragging the blue time marker to the duration where you would like to start the video.
Hold the ‘Ctrl’ key on your keyboard, then drag the starting end of the video clip to the time marker position. You’ll remove unnecessary video content from the beginning of your video.
You can trim the video from its other end by following the same steps but from the opposite direction. You can only use this method to trim from one of the ends of your video clip.
Choose the ‘Laser Tool’ located at the side menu of the timeline to trim from the center of the video clip. Now, click on the clip at the position you want to trim, and the application will cut the video from this position.
Follow steps 2 to 4 to trim from cuts you’ve just made.

Go to ‘File’ and choose the ‘Export’ option. Tap ‘Media’ from the list, and you will be directed to the export setting. Here, you can adjust specific settings, such as quality, name, and format. Click ‘Export’ after entering the appropriate information.

Unlink Audio and Video for Trimming

When you upload a video file to Adobe Premiere Pro and take it into the timeline, the audio tracks and video will be synced and locked. Essentially, this ensures there is no misalignment when the program converts the video to another format. For example, importing it into another video editor can cause a mis-sync between audio and video if the two tracks are not locked or linked.

Video editing professionals avoid this by locking the two tracks together. As such, you might want to unlink or unlock the two before doing anything. To do this, you need to import the video into the application and take it to the timeline with the associated tracks. Then, select the video track alone.

Next, right-click the video track and select the Unlink option. The software will separate the audio from the video track. You can now trim either of these.

How to Trim and Re-Encode Videos without Re-Rendering

Follow the method below to trim video Premiere Pro and encode it without rendering it.

Launch Premiere Pro and navigate to File, then choose import. Find the video that you want to trim and double click on it.
Drag and drop the video into the timeline.
Choose the ‘Ripple Edit Tool’ and then Press ‘Sequence’. Head to ‘Sequence Settings’ and set or modify the codec, bitrate, name, format, and much more.
Adjust the Ripple so that it defines the end time and start time that you want for your video.
Now, finalize the trim by choosing ‘File’ and tap ‘Export’. To ‘Export Settings,’ elect ‘Media’.

Conclusion

● Now that you know how to trim videos in Premiere Pro, you can remove unnecessary portions at the beginning or end of your videos. In turn, your videos will attract more viewers.

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