How to Change Video Resolution in Filmora

With the vast number of devices available in the market today, storing data and video files has become difficult. Frequently in cases where the devices share different forms of resolution, it makes sharing videos a hassle.

In those situations, changing the resolution of your video can be a great idea. It will also allow you to save storage. In this article, you’ll adjust the resolution in just a few clicks by Wondershare Filmora. But before we learn how to change a video’s resolution, let’s look into what a video resolution is!

Part 1. What Is a Video Resolution?

A video resolution, in short, is the quality of the video visible. A video is rendered at a specific rate whenever you watch a movie or go to a cinema. A screen is made up of tiny pixels and arranged in an order that determines the resolution of a screen.

Video resolution is rendered in a vertical and horizontal orientation. Therefore, whenever you play a video on YouTube, the resolution scale is available for you to choose from, i.e., 480p, 720p, 1080p, etc.

In most cases, a resolution is dictated by the full abbreviation. So, for example, a 720p video is 1280 x 720, and a 1080p video is a 1920 x 1080 resolution.

Note: The number written before is the number of horizontal pixels in a video. And the number written after is the vertical pixels in a video.

Before we adjust the resolution of a video, let’s look at a comparison between different types of video resolution.

Part 2. 7 Different Types of Video Resolution

It has been established that a video resolution is not a constant number and changes according to the screen. Scroll below to look at the different forms of video resolutions available!

360p

The full resolution is 480 x 360. This resolution is a minimal video resolution. On a big screen, 360p will look blurry. That is why a 360p resolution is the best for smaller devices such as Mobile phones.

480p

The full resolution is 853 x 480. Although an upgrade from the latter, this resolution is available on many devices. It’s mainly used in devices such as smaller TVs, laptops, and Desktop computers. It is also available for Burn-in DVDs.

720p

The full version of the resolution is 1280 x 720. This resolution is called HD, short for High Definition. 720p quality looks good almost on every device and is also reasonably available.

Most modern devices, such as Mobile phones, Touch Tablets, Laptops, and PCs, are calibrated in 720p Resolution.

1080p

The resolution in its complete form is 1920 x 1080. This resolution is also known as FHD, short for Full High Definition. 1080p resolution is the quality in which many high-quality devices are constructed. As a result, the screens of these devices have a clear and clean display.

Note: It is usually recommended to share videos on social media in 1080p resolution.

1440p

This resolution is also called QHD (Quad HD). The length and width of this resolution are 2560 x 1440. As the name suggests, its quality is quad (four times) than that of a standard 720p resolution.

The screens of devices constructed in this resolution usually have a high-end purpose. For example, this resolution is commonly used in Gaming monitors and High-end smartphones.

2160p

The screens constructed in this resolution are considered among the best available in the market. 2160p (3840 x 2160) is also known as UHD, which is short for Ultra High Definition. It is also known as 4K because it offers four times the power of 1080p or FHD (Full High Definition.)

These screens are usually available for high-end competitive gaming monitors or big screen LCD and LED Television. In addition, some of the flagship smartphones are also built with 4K resolution.

4320p

This resolution is also known as 8K. The length and width of the pixel arrangement are 7680 x 4320. The pixels are arranged in these screens to offer sixteen times the average power of a 1080p (FHD) monitor.

This resolution is only available on several devices, such as commercial TVs and monitors. However, this is the most significant resolution available in the modern market. Therefore, even if your monitor cannot support a larger resolution, you can test whether your PC can render an 8K resolution.

Part 3. Why Do You Need to Change a Video Resolution?

There are numerous cases where you will want to change the resolution of a video. Some of them are described below.

Decreasing a Video Resolution

Sometimes, you are trying to upload a video from a smartphone. Or, in general, you want to transfer videos to a smartphone. The resolution of your video can play a significant role in the transfer process.

If your video file has a higher resolution, it will take up more space on your phone. As well as, if your PC has a higher resolution, say a 4K resolution, and your phone is of 1080p resolution. You might not be able to play it.

To counter situations like these, you need to change the resolution of your video.

Increasing a Video Resolution

Similarly, there are instances where you would need to change the resolution of your video to increase it.

A good example would be to burn a low-quality DVD. To maintain good quality on a DVD, you need to increase its resolution before transfer.

Changing the exact resolution of a video is only possible in some cases because you cannot change the precise pixel of the video it is recorded in. But software like Wondershare Filmora allows you to change the resolution of your video easily.

Now let’s move to understanding the steps involved in changing the resolution of a video!

Part 4. Steps to Change Video Resolution in Filmora

To change the resolution of a video, you would need a basic video editor. This video editor needs to support the features that enable you to adjust a video resolution. In this case, Filmora is the best option.

Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

It has an attractive system UI that allows inexperienced users to learn how to use it quickly. It also has a diverse stock media collection. Not only that, but It gives you access to dependable features for changing the speed of a video.

Scroll below to learn how to download the latest version!

Step1 Download Filmora

Begin by installing the latest version of Wondershare Filmora if you don’t do already. Then, run the installer of this app on your PC or Mac.

Now that you have downloaded the app let’s change the resolution!

Step2 Import Video Clips

Your next step after launching Filmora is to import video clips you want to resize. To accomplish this, follow the steps outlined below:

• Locate and select the Import icon on the top left side of the Filmora Home Interface.
• It will take you to your computer’s library.
• Select the videos to be edited and then click OK.

If you need clarification about the resolution of the video that you imported, you can also check them before adding it to the timeline.

• Right-Click on the video in the import window.
• In the pop-up column, go to Properties.

It opens a window that will tell you the basic info about your video clips. Here you can also preview the resolution.

Now that we have our clips imported, it is time to add them to the timeline below!

Step3 Add The Video Clips to Timeline

To add Video clips to the timeline, go through the steps as guided:

• Hold Right click to drag and select the video clips in the import window.
• Release Right-click when in the timeline.

Doing so would have added the video clips to the timeline. Instead, it has created a workplace to edit our videos.

You can trim, add effects, and join multiple clips in this process. After finishing the editing process, it’s time to select an export format.

Step4 Export Your Video

You can export into video formats in two ways with Filmora. It can be either selecting a format for your video. Or you can also choose to export your video to a particular device.

Video Format Resolution

Wondershare Filmora is a fantastic software that allows you to access a variety of formats for your videos. These export formats include MP4, WMV, F4V, MOV, TS, 3GP, and more. To select a format for your video, follow the steps as guided:

• Click on Export.
• In the left column, click on the video format you need.
• Click Export on the bottom right corner of the window.

Exporting a video in a specific format not only allows you to change the format of a video but also allows you to change the resolution simultaneously.

Default Resolution Settings

Some formats have a built-in resolution. Whenever you choose a specific format for a video, the resolution of the video will be shifted to the resolution of that format, i.e., TS has a default 1080p resolution.

Note: Another thing to remember is that most video formats have defaulted to 1080p. But there are some formats whose resolutions vary according to their style. A good example is a 3GP format, which is set to 352 x 488 by default.

Customize the Resolution

But if you don’t find the resolution stable for your device, you can also change this default resolution in simple steps. In the export window, follow the steps mentioned ahead:

• In the preset tab, go to > settings.
• In the video tab, click on the resolution.
• In the drop-down menu, select the resolution that you desire.

You can also select a custom resolution by these steps:

• In the drop-down menu, click on Custom.
• Here, you can change the height and width according to your wish.

Exporting a Video to a Specific Device

Selecting a format for your video can help if you want to change the resolution. But in cases where you want to export a video to a particular mobile device. Such as an iPhone or an iPad, you can select the device export option.

In the device export option, you can select a custom device. Filmora allows you to choose from a wide variety of machines available when you choose a custom device; the resolution will be set to optimal for that particular device.

Select a Folder to Export Your Video

After you are done calibrating the resolution settings, you can move on to select the export location for your video. You can do so by the steps mentioned:

• In the main Export window, navigate to the Save
• Click on the Folder
• It will direct you to your PC library.
• Select the directory you want to export your video to.
• Click Select Folder.

Final Step

The last step to export your video is clicking on the Export icon in the bottom right corner of the window. It opens up a render window. Wait for a few minutes until the video finishes exporting.

When the export is finished, a window will pop up as a reminder. You can also find the target folder by clicking on Find Target.

Congratulations! You have successfully learned how to change the resolution of a video using Wondershare Filmora.

Conclusion

Rapid video technology advancement is leading to the development of higher-resolution devices. The greatest resolution in the modern day is the 8K; soon, everyone will be using 8K devices. So, it is beneficial to learn how to change a video’s resolution.

By following the steps mentioned in this article, you can now change the resolution of your video using Filmora.

Before we adjust the resolution of a video, let’s look at a comparison between different types of video resolution.

Part 2. 7 Different Types of Video Resolution

It has been established that a video resolution is not a constant number and changes according to the screen. Scroll below to look at the different forms of video resolutions available!

360p

The full resolution is 480 x 360. This resolution is a minimal video resolution. On a big screen, 360p will look blurry. That is why a 360p resolution is the best for smaller devices such as Mobile phones.

480p

The full resolution is 853 x 480. Although an upgrade from the latter, this resolution is available on many devices. It’s mainly used in devices such as smaller TVs, laptops, and Desktop computers. It is also available for Burn-in DVDs.

720p

The full version of the resolution is 1280 x 720. This resolution is called HD, short for High Definition. 720p quality looks good almost on every device and is also reasonably available.

Most modern devices, such as Mobile phones, Touch Tablets, Laptops, and PCs, are calibrated in 720p Resolution.

1080p

The resolution in its complete form is 1920 x 1080. This resolution is also known as FHD, short for Full High Definition. 1080p resolution is the quality in which many high-quality devices are constructed. As a result, the screens of these devices have a clear and clean display.

Note: It is usually recommended to share videos on social media in 1080p resolution.

1440p

This resolution is also called QHD (Quad HD). The length and width of this resolution are 2560 x 1440. As the name suggests, its quality is quad (four times) than that of a standard 720p resolution.

The screens of devices constructed in this resolution usually have a high-end purpose. For example, this resolution is commonly used in Gaming monitors and High-end smartphones.

2160p

The screens constructed in this resolution are considered among the best available in the market. 2160p (3840 x 2160) is also known as UHD, which is short for Ultra High Definition. It is also known as 4K because it offers four times the power of 1080p or FHD (Full High Definition.)

These screens are usually available for high-end competitive gaming monitors or big screen LCD and LED Television. In addition, some of the flagship smartphones are also built with 4K resolution.

4320p

This resolution is also known as 8K. The length and width of the pixel arrangement are 7680 x 4320. The pixels are arranged in these screens to offer sixteen times the average power of a 1080p (FHD) monitor.

This resolution is only available on several devices, such as commercial TVs and monitors. However, this is the most significant resolution available in the modern market. Therefore, even if your monitor cannot support a larger resolution, you can test whether your PC can render an 8K resolution.

Part 3. Why Do You Need to Change a Video Resolution?

There are numerous cases where you will want to change the resolution of a video. Some of them are described below.

Decreasing a Video Resolution

Sometimes, you are trying to upload a video from a smartphone. Or, in general, you want to transfer videos to a smartphone. The resolution of your video can play a significant role in the transfer process.

If your video file has a higher resolution, it will take up more space on your phone. As well as, if your PC has a higher resolution, say a 4K resolution, and your phone is of 1080p resolution. You might not be able to play it.

To counter situations like these, you need to change the resolution of your video.

Increasing a Video Resolution

Similarly, there are instances where you would need to change the resolution of your video to increase it.

A good example would be to burn a low-quality DVD. To maintain good quality on a DVD, you need to increase its resolution before transfer.

Changing the exact resolution of a video is only possible in some cases because you cannot change the precise pixel of the video it is recorded in. But software like Wondershare Filmora allows you to change the resolution of your video easily.

Now let’s move to understanding the steps involved in changing the resolution of a video!

Part 4. Steps to Change Video Resolution in Filmora

To change the resolution of a video, you would need a basic video editor. This video editor needs to support the features that enable you to adjust a video resolution. In this case, Filmora is the best option.

Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

It has an attractive system UI that allows inexperienced users to learn how to use it quickly. It also has a diverse stock media collection. Not only that, but It gives you access to dependable features for changing the speed of a video.

Scroll below to learn how to download the latest version!

Step1 Download Filmora

Begin by installing the latest version of Wondershare Filmora if you don’t do already. Then, run the installer of this app on your PC or Mac.

Now that you have downloaded the app let’s change the resolution!

Step2 Import Video Clips

Your next step after launching Filmora is to import video clips you want to resize. To accomplish this, follow the steps outlined below:

• Locate and select the Import icon on the top left side of the Filmora Home Interface.
• It will take you to your computer’s library.
• Select the videos to be edited and then click OK.

If you need clarification about the resolution of the video that you imported, you can also check them before adding it to the timeline.

• Right-Click on the video in the import window.
• In the pop-up column, go to Properties.

It opens a window that will tell you the basic info about your video clips. Here you can also preview the resolution.

Now that we have our clips imported, it is time to add them to the timeline below!

Step3 Add The Video Clips to Timeline

To add Video clips to the timeline, go through the steps as guided:

• Hold Right click to drag and select the video clips in the import window.
• Release Right-click when in the timeline.

Doing so would have added the video clips to the timeline. Instead, it has created a workplace to edit our videos.

You can trim, add effects, and join multiple clips in this process. After finishing the editing process, it’s time to select an export format.

Step4 Export Your Video

You can export into video formats in two ways with Filmora. It can be either selecting a format for your video. Or you can also choose to export your video to a particular device.

Video Format Resolution

Wondershare Filmora is a fantastic software that allows you to access a variety of formats for your videos. These export formats include MP4, WMV, F4V, MOV, TS, 3GP, and more. To select a format for your video, follow the steps as guided:

• Click on Export.
• In the left column, click on the video format you need.
• Click Export on the bottom right corner of the window.

Exporting a video in a specific format not only allows you to change the format of a video but also allows you to change the resolution simultaneously.

Default Resolution Settings

Some formats have a built-in resolution. Whenever you choose a specific format for a video, the resolution of the video will be shifted to the resolution of that format, i.e., TS has a default 1080p resolution.

Note: Another thing to remember is that most video formats have defaulted to 1080p. But there are some formats whose resolutions vary according to their style. A good example is a 3GP format, which is set to 352 x 488 by default.

Customize the Resolution

But if you don’t find the resolution stable for your device, you can also change this default resolution in simple steps. In the export window, follow the steps mentioned ahead:

• In the preset tab, go to > settings.
• In the video tab, click on the resolution.
• In the drop-down menu, select the resolution that you desire.

You can also select a custom resolution by these steps:

• In the drop-down menu, click on Custom.
• Here, you can change the height and width according to your wish.

Exporting a Video to a Specific Device

Selecting a format for your video can help if you want to change the resolution. But in cases where you want to export a video to a particular mobile device. Such as an iPhone or an iPad, you can select the device export option.

In the device export option, you can select a custom device. Filmora allows you to choose from a wide variety of machines available when you choose a custom device; the resolution will be set to optimal for that particular device.

Select a Folder to Export Your Video

After you are done calibrating the resolution settings, you can move on to select the export location for your video. You can do so by the steps mentioned:

• In the main Export window, navigate to the Save
• Click on the Folder
• It will direct you to your PC library.
• Select the directory you want to export your video to.
• Click Select Folder.

Final Step

The last step to export your video is clicking on the Export icon in the bottom right corner of the window. It opens up a render window. Wait for a few minutes until the video finishes exporting.

When the export is finished, a window will pop up as a reminder. You can also find the target folder by clicking on Find Target.

Congratulations! You have successfully learned how to change the resolution of a video using Wondershare Filmora.

Conclusion

Rapid video technology advancement is leading to the development of higher-resolution devices. The greatest resolution in the modern day is the 8K; soon, everyone will be using 8K devices. So, it is beneficial to learn how to change a video’s resolution.

By following the steps mentioned in this article, you can now change the resolution of your video using Filmora.

10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Detailed Steps to Rotate Videos in Windows Media Player

Video Editing and the emotion the final product evokes is dependent on many aspects, be it the source clips, the cuts introduced or the way of presentation. But to get to the end, there are several steps involved in the production process, and not every instance of it is perfect. But we all know, editing does often help iron out any kinks, with its ability to solve basic problems, like footage that is askew, or upside down. Thus with the steps listed in this article we will help you understand how you can rotate videos to ensure your edited project looks as intended.

This particular article considers the pre-installed Windows Media Player and WonderShare Filmora.

Note: We documented the steps in this guide with Windows Media Player (on a device running Windows 10 ) and WonderShare Filmora.

How to Rotate Videos with Windows Media Player?

Imagine you’re in a situation where you have gone ahead and finished the filming portion of a project on your smartphone but realise that the capture footage is upside down. Fortunately, this sort of a scenario is a common occurrence and it has quite a simple fix. If you look around the gallery app on your phone, you should be able to rotate the footage there itself, but if you’ve already moved it over to your laptop, hopping into a video editor can get this done in a jiffy.

Unfortunately, if you were planning to do this with the pre-installed Windows Media Player, you will not be able to rotate the clip. The software is only capable of being used as a Media Player that can help keep track of stored videos in a neat and easy to view format. It also has the ability to burn inserted discs, although we doubt any modern laptop comes with a disc drive.

Hence, to rotate video and still ensure its compatible with Windows Media Player, you can use free tools like VLC Media Player or Wondershare Filmora. The steps on how to use Wondershare Filmora to rotate video clips have been elaborated ahead in this article.

TIPS FOR WINDOWS MEDIA PLAYER

In case you want to use Windows Media Player as your default software to manage stored content, read this section to understand how you can control displayed video libraries.

While Windows Media Player will pull all compatible files present in the Default Video Library, you can customise the information made available by using the Organises Function.

To configure the Videos Section to display specific content follow the steps listed below.

• Click on Organize.
• Then move onto Manage Libraries
• Now click on Videos.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

A Guide to Adding Audio in Wondershare Filmora

Audios are the most important part of videos in today’s world. Even if your video quality is not cinematic, audio lets you engage multiple users, even on low-quality video. To ensure the maximum number of customers on your videos, you need to add optimized quality audio to them. And it’s okay if you don’t know how to add audio to videos because you are about to.

Wondershare Filmora will let you accomplish your task in a matter of seconds. Along with providing details on adding and adjusting audio, we will also introduce the premium quality features of Filmora to present it as a powerful tool. By the end of this discussion, you will get familiar with the procedure of how to adjust TikTok audio through this video editing tool.

Part 1: Discussing The Audio Features of Wondershare Filmora in Detail

The key features of Wondershare Filmora are itself a full fledge example of innovation and modernization. You can maximize the productivity of your videos by adding soothing and studio-quality audio. Not only does it serve as a good audio adjustor, but it also makes processing easier.

Filmora is not only used for adding audio to videos, but also for modifications of audio. The AI audio-related key features of Wondershare Filmora through which you can boost your audio quality and overall video quality are presented here:

1. Audio Ducking

Integrating two soundtracks into the videos means you have to dominate one of them. With the Audio Ducking feature of Filmora, you can lower the sound of one of the two tracks presented in the videos. This is very helpful when working on YouTube videos, podcasts, and Vlogs. This tool also automatically detects soundtracks, so you don’t have to face hassles.

2. Text-to-Speech (TTS)

In this busy world, everyone looks for reliable shortcuts and ways to accomplish their task in a limited time. Filmora offers you the ability to convert text files into realistic and outclass voiceovers. You can also write lengthy blogs, share them with the site and make voiceover videos with state of art accuracy

3. Silence Detection

Do you wish to detect the silent moments in the videos and remove them without impacting the video quality? No need to worry because the Silence Detection feature of Filmora will assist you with this problem. You can also customize the Volume Threshold, Minimum Duration, and Softening Butter. Moreover, you can remove the silenced parts with a few taps.

4. Audio Visualizer

The Audio Visualizer of Filmora can add new life to your lifeless videos and match them with your videos. In addition to this, it can also add dynamic effects to videos. Not only simple, but you also have the option to add podcasts and cinematic music videos. Filmora comprises more than 25 visualizer effects for the ease of the users.

5. Audio Synchronization

Matching audio with the length of the videos without any complication is like a dream to some users. However, it can be true if you are utilizing assistive tools such as Filmora. It supports the feature of Auto Sync, through which you can synchronize the audio with video irrespective of length and format. You can also select royalty-free music from Filmora, add it to the video and sync it automatically .

6. AI Audio Stretch

To fit the duration of your audio with audio, you can retime the audio in real-time with Filmora. This feature encompasses AI powers, so you don’t have to adjust everything manually. There is no need to add fading effects or cut unnecessary parts. Along with this, you can also preview the music track to match it with the length of the videos.

7. AI Audio Denoise

Background noises in videos cause a distraction for the users and impact the engagement of users in a bad way. From removing electrical noises to the removal of pet noises, this tool can help you with everything. As it supports a wide array of audio file formats, you will not face restrictions in this part.

8. Speech-to-Text (STT)

Transcribing long videos without errors and mistakes is one of the specialties in Filmora. It also integrates several plug-ins through which you can optimize the speech-to-text in a limited time. One of the best things is it can also work on SRT files.

Part 2: How to Add and Detach Audio in Wondershare Filmora?

Integrating audio in the video somehow depends upon the user’s preferences. Yet, a reliable video editor will let you add or detach the audio from videos without any issue. The best tool through which you can accomplish this task is Wondershare Filmora. You can also discover the procedure of addition and detaching videos in the below-given information:

• Add Audio to Video
• Detach Audio From Video

How to Add Audio to Video with Wondershare Filmora?

As stated above, Filmora is an industry-standard tool that offers a straightforward procedure for modifying multimedia content. The procedure for adding audio in videos with Wondershare Filmora free audio editor is listed here:

Add Audio to Video For Win 7 or later(64-bit)

Add Audio to Video For macOS 10.14 or later

Try It Free >>

Step 1Import Video and Select Audio

Initially, import the video in Filmora and drag it to “Timeline.” Next, go to the “Audio” section and select the audio of your choice. You can also click the “Learn More” icon to get more information about the audio. You can also import the customized audio from your device.

Step 2Add Audio to Video

Following this, drag your selected audio in the video in “Timeline” and “Double Click” on the audio. Next, manage the “Volume,” “Sound Balance,” “Pitch,” “Audio Ducking,” and other parameters of audio from the right panel. After this, click the “Export” button, change settings, and again hit the “Export” button to save the video on the device.

How to Detach Audio From Video with Wondershare Filmora

The procedure of audio detaching is also very smooth. Feel free to follow the steps instructed here to accomplish this task:

Detach Audio From Video For Win 7 or later(64-bit)

Detach Audio From Video For macOS 10.14 or later

Try It Free >>

Step 1Drag Video to Timeline

To get started, launch Filmora and import the video by clicking on the “Click here to import media” button. To continue, drag the imported video to the “Timeline.”

Step 2Detach Audio from Video

Once done, right-click on the video in the timeline and locate the “Detach Audio” button. Following this, hit “Detach Audio” to separate the audio from the video and continue to save it on the device.

Part 3: How to Adjust the Parameters of Audios in Filmora?

Every person wishes to customize the audio in the video so they can share their creativity with the world without any complications. To adjust the audio parameters, you need to use a reliable tool that offers versatile audio editing features.

Adjust Audio Now For Win 7 or later(64-bit)

Adjust Audio Now For macOS 10.14 or later

Try It Free >>

Luckily, Wondershare Filmora can help you a lot in modifying and customizing the audio parameters. To change the audio parameters in this audio adjuster, follow the instructions listed here:

Step 1Access Filmora and Import Video

To change the audio parameters, access Wondershare Filmora on your device and click “New Project.” Following this, hit the “Click here to import media” button to import a video and drag it to the “Timeline.”

Step 2 Change Audio Parameters in the Video

Once the video is in the timeline, double-click on the audio in the timeline. After this, the audio parameter window will be opened in the right section. From here, you can change “Sound Balance,” “Fade In,” and “Fade Out” in a customized way. Moreover, you can also toggle the “Auto-Normalization” option and optimize “Volume.”

Step 3Saving the Adjusted Video to the Device

Saving the Adjusted Video to the Device

Conclusion

In a nutshell, this discussion has guided you about the addition and adjustment of Wondershare Filmora. With Filmora, you can optimize the quality of audio in videos in no time. Moreover, it also integrates several useful features such as Audio Ducking, AI Audio Denoise, Audio Visualizer, and more.

You can discover more information about its features from the above-given discussion. This article also discusses the steps to add and detach audio from video. In addition to this, you can also adjust multiple audio parameters with Filmora’s explicit toolkit.

How to Add Audio to Video with Wondershare Filmora?

As stated above, Filmora is an industry-standard tool that offers a straightforward procedure for modifying multimedia content. The procedure for adding audio in videos with Wondershare Filmora free audio editor is listed here:

Add Audio to Video For Win 7 or later(64-bit)

Add Audio to Video For macOS 10.14 or later

Try It Free >>

Step 1Import Video and Select Audio

Initially, import the video in Filmora and drag it to “Timeline.” Next, go to the “Audio” section and select the audio of your choice. You can also click the “Learn More” icon to get more information about the audio. You can also import the customized audio from your device.

Step 2Add Audio to Video

Following this, drag your selected audio in the video in “Timeline” and “Double Click” on the audio. Next, manage the “Volume,” “Sound Balance,” “Pitch,” “Audio Ducking,” and other parameters of audio from the right panel. After this, click the “Export” button, change settings, and again hit the “Export” button to save the video on the device.

How to Detach Audio From Video with Wondershare Filmora

The procedure of audio detaching is also very smooth. Feel free to follow the steps instructed here to accomplish this task:

Detach Audio From Video For Win 7 or later(64-bit)

Detach Audio From Video For macOS 10.14 or later

Try It Free >>

Step 1Drag Video to Timeline

To get started, launch Filmora and import the video by clicking on the “Click here to import media” button. To continue, drag the imported video to the “Timeline.”

Step 2Detach Audio from Video

Once done, right-click on the video in the timeline and locate the “Detach Audio” button. Following this, hit “Detach Audio” to separate the audio from the video and continue to save it on the device.

Part 3: How to Adjust the Parameters of Audios in Filmora?

Every person wishes to customize the audio in the video so they can share their creativity with the world without any complications. To adjust the audio parameters, you need to use a reliable tool that offers versatile audio editing features.

Adjust Audio Now For Win 7 or later(64-bit)

Adjust Audio Now For macOS 10.14 or later

Try It Free >>

Luckily, Wondershare Filmora can help you a lot in modifying and customizing the audio parameters. To change the audio parameters in this audio adjuster, follow the instructions listed here:

Step 1Access Filmora and Import Video

To change the audio parameters, access Wondershare Filmora on your device and click “New Project.” Following this, hit the “Click here to import media” button to import a video and drag it to the “Timeline.”

Step 2 Change Audio Parameters in the Video

Once the video is in the timeline, double-click on the audio in the timeline. After this, the audio parameter window will be opened in the right section. From here, you can change “Sound Balance,” “Fade In,” and “Fade Out” in a customized way. Moreover, you can also toggle the “Auto-Normalization” option and optimize “Volume.”

Step 3Saving the Adjusted Video to the Device

Saving the Adjusted Video to the Device

Conclusion

In a nutshell, this discussion has guided you about the addition and adjustment of Wondershare Filmora. With Filmora, you can optimize the quality of audio in videos in no time. Moreover, it also integrates several useful features such as Audio Ducking, AI Audio Denoise, Audio Visualizer, and more.

You can discover more information about its features from the above-given discussion. This article also discusses the steps to add and detach audio from video. In addition to this, you can also adjust multiple audio parameters with Filmora’s explicit toolkit.

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