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Updated In 2024, How to Create a Vacation Slideshow in 5 Minutes
How to Create a Vacation Slideshow in 5 Minutes
How to Make a Vocation Slideshow in Minutes
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.
To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.
In this article
01 Tips for Creating a Vacation Slideshow in 5 Minutes
02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)
Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes
There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.
01Choose A Theme And Select Relevant Pictures
First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.
01Use Templates
Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.
01Use A Professional Software For Editing And Creating A Software
To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.
Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora
Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .
This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.
You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Steps for creating a vacation slideshow using Wondershare Filmora
Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.
Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.
Step 3. Next, move the images and videos to the timeline by simply dragging them.
Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.
Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.
● Ending Thoughts →
● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.
● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.
● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.
Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.
To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.
In this article
01 Tips for Creating a Vacation Slideshow in 5 Minutes
02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)
Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes
There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.
01Choose A Theme And Select Relevant Pictures
First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.
01Use Templates
Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.
01Use A Professional Software For Editing And Creating A Software
To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.
Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora
Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .
This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.
You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Steps for creating a vacation slideshow using Wondershare Filmora
Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.
Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.
Step 3. Next, move the images and videos to the timeline by simply dragging them.
Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.
Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.
● Ending Thoughts →
● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.
● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.
● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.
Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.
To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.
In this article
01 Tips for Creating a Vacation Slideshow in 5 Minutes
02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)
Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes
There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.
01Choose A Theme And Select Relevant Pictures
First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.
01Use Templates
Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.
01Use A Professional Software For Editing And Creating A Software
To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.
Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora
Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .
This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.
You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Steps for creating a vacation slideshow using Wondershare Filmora
Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.
Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.
Step 3. Next, move the images and videos to the timeline by simply dragging them.
Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.
Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.
● Ending Thoughts →
● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.
● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.
● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.
Who does not love vacations, but the saddest part of it is getting over? So, to relive your vacation memories and also share them with your dear ones is by creating a slideshow. With an interesting slideshow, you can present all your special vacation moments in an interesting and creative manner.
To create a vacation slideshow quickly and easily there are several factors that can be considered. Keep reading below to learn about these.
In this article
01 Tips for Creating a Vacation Slideshow in 5 Minutes
02 [Best Software for Creating a Vacation Slideshow in 5 Minutes- Wondershare Filmora](#Part 2)
Part 1 Tips For Creating A Vacation Slideshow In 5 Minutes
There are several useful tips that can help you create a vacation slideshow in just a few minutes. Check them below.
01Choose A Theme And Select Relevant Pictures
First of all, select a story or a theme for your holiday slideshow, and then choose the most relevant images and videos that can be included in the slideshow. With hundreds of images and videos for any particular trip selecting a few is the most cumbersome task and once you have a story in mind, picking up a few images becomes easy.
01Use Templates
Use a template for creating a slideshow as the readymade design will already help you get half the task done. Once you have the desired template, you simply need to add the pictures and other elements. There are several sites and tools where you can get travel, vacation, and holiday templates in different styles.
01Use A Professional Software For Editing And Creating A Software
To create a traveling sideshow that is eye-catchy, interesting, and also can be created in no time, a professional tool works as the best option. These programs have built-in features for image and video editing and in just a few simple clicks, you can create a professional-looking slideshow of your choice.
Part 2 Best Software For Creating A Vacation Slideshow In 5 Minutes- Wondershare Filmora
Creating a slideshow may sound like a simple task of adding a few pictures and videos, but in actual when you sit and start with the process it becomes quite hassled and time-consuming. As discussed above, the use of professional software will make the task simpler and quicker. One such software that we recommend here for creating a slideshow, editing videos, and other similar tasks is Wondershare Filmora Video Editor .
This Windows and Mac-based software can edit your videos like a pro and can help you create a slideshow with interesting elements like overlays, effects, templates, and more. The interface is user-friendly, which makes the software apt for all users.
You can add interesting transitions, and effects, edit images and videos and also share your created slideshow on YouTube and other sites.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Steps for creating a vacation slideshow using Wondershare Filmora
Step 1. Download, install and launch the software on your system. Choose the New Project option from the main interface of the software.
Step 2. The images and the videos that have to be added to the slideshow have to be imported and added to the software Media Library. These files can be edited using the features like rotate, crop, and others. If needed you can even change the order of the files.
Step 3. Next, move the images and videos to the timeline by simply dragging them.
Step 4. Now add the transitions from the available designs, effects, filters, and also the music. You can add a local audio file or can also use it from the built-in library at the site.
Step 5. Finally, export and save the created slideshow to the local system or a DVD. There is also an option to share the slideshow directly to Vimeo or YouTube.
● Ending Thoughts →
● A vacation slideshow is a great way to bring together memorable pictures of your trip in a creative manner.
● To create an impressive slideshow quickly use a template, pick up a story, and make use of professional software.
● Wondershare Filmora is an excellent tool for creating a slideshow in just 5 minutes and in a hassle-free manner.
Here, You Will Get the Basic Steps to Use the Speed Ramping Effect in Your Videos by Wondershare Filmora Software. In This Article, You Get a Guide to Adding the BCC Glitch Effect to Give Your Sports Montages a More Professional Look
Are you tired of using the same old way to edit your montages? Or do you want to learn to be more professional in your creativity? Don’t worry. We got you.
Here you will learn how to take your videos to the next level using speed ramping with a professional video editor- Wondershare Filmora. Moreover, you will get to know two ways to add the effect.
- Using speed ramping effect and glitch effects.
- Using the standard speed settings.
These effects can work well for any action sports or dance video. Let’s check out about speed ramping effect and ways to add it.
Part 1. What is speed ramping?
You’ve probably seen speed ramping used in suspenseful moments of a basketball video before, like a ball bouncing on the rim or a long buzzer-beating shot.
With speed ramping, we can slow down our most exciting moments to show our audience. And then speed it up again to keep pace with the music or action. So it will give you a smooth transition effect.
Part 2. How to enhance action videos with the speed ramping effect?
For example, we’ll create an intense basketball video with speed ramping and glitch effects in Filmora . Then, to show you how to show off your filming, editing, and basketball skills.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Shot the footage
To edit a montage, you must first capture it correctly. For our example footage, we want to ensure we have set our camera to a higher frame rate for filming this type of video since we’re going to use slow motion.
How to capture the best footage?
You can shoot handheld with a camera or a mobile phone because it allows you to move around your talent and catch some movements and action while giving a shaky camera effect for added suspense. To make evenly balanced videos, you can use a gimbal stabilizer. Here are some tips to get better shots.
- Change camera angles. Try getting shots low to the ground as well as at higher angles. That will give you more options to cut between when you edit the video.
- Get various shots. You can get shots of dribbling, shooting, and just running with the ball to work with.
- Try shooting on a longer lens. It is because you may not be able to get close to the action.
- Record footage in slow mode on your camera or phone. It will allow you to capture more frames: the more frames, the smoother the slow-motion effect.
Best capturing will make your video more cinematic and visually pleasing after preparing the footage. Finally, we will dive into edit tutorials on speed ramping and glitch effects separately for better understanding.
Step2 Edit the speed of footage in Filmora
There are two ways to achieve the speed ramping effect. One is to use the speed ramping feature to adjust the video speed—the other way to achieve a similar effect is by using the standard speed settings.
Edit with speed ramping feature in Filmora
The speed ramping feature is included in Filmora standard license. So let’s start by opening Filmora.
1. Import media
First, import a video from your media library in the Wondershare Filmora. And drag the clip down on the timeline to start editing.
2. Apply the speed ramping feature
To apply the speed ramping feature, right-click on the clip on the timeline. And click speed in the menu and choose speed ramping to open the settings window.
You can choose different speed templates in the setting window. Or, on the left corner, click on the customize option to adjust the keyframes and create the speed you want for the video.
The lower keyframe is when the video is slowest, and the peak is when the video is fastest. The middle parts between the keyframes are when it speeds up or slows down to reach the specific speed you set on each keyframe.
Grab the keyframes and move them up to increase the speed or down to slow down the rate. You can also add more keyframes by moving the playhead to the spot where you want to change speed and clicking the plus button.
After adjusting our keyframes, we can play it back to see if we like the result.
Edit with standard speed settings in Filmora
Since speed ramping can only be used for paid users, we also provide you with an alternative way to give an exact transition effect, like speed ramping. Check out the following steps to add it.
1. You can drag the video from your library to the timeline. While in the timeline, double-click to open the speed menu. Then choose the starting speed you want your video to be with the speed slider.
2. Next, move your playhead to the point of the video you want to slow down the speed. Here we will cut and then double-click that clip to open the speed menu again. Change the pace with the speed slider again
Following the above steps, a speed ramping style effect can be created without using the premium feature. Stealthy, isn’t it?
Step3 Add some intensity to shots with the BCC glitch effect
We will use Boris FX BCC glitch to add some intensity to our video. It is a plug-in built-in Filmora and gives a feeling of chaos to match the action in the video. To apply the BCC glitch effect to the video.
- Click on the effects options in the top bar. For example, a window on the left side showing you the option Boris FX will have a sub-option BCC stylize. Click on it.
- Drag the effect above the place you want it in the timeline.
- Double-click the effect to open its settings.
- A drop-down menu at the top of the screen has tons of glitch presets to try out.
- We are going to scroll down and select shake with motion blur. This preset will use the exact look we want for our basketball video to make the speed ramping more intense.
- You can change the settings around after choosing a preset. For example, let’s turn up the glitch intensity to have our glitch a little more extreme. Moving further, we can change the glitch duration to our specific needs.
Now we can watch our video to see our glitch with the motion blur effect. Isn’t it crazy to make a cinematic video by yourself? The speed ramping feature and glitch effects can bring any sports video to the next level.
Free Download For macOS 10.14 or later
Step1 Shot the footage
To edit a montage, you must first capture it correctly. For our example footage, we want to ensure we have set our camera to a higher frame rate for filming this type of video since we’re going to use slow motion.
How to capture the best footage?
You can shoot handheld with a camera or a mobile phone because it allows you to move around your talent and catch some movements and action while giving a shaky camera effect for added suspense. To make evenly balanced videos, you can use a gimbal stabilizer. Here are some tips to get better shots.
- Change camera angles. Try getting shots low to the ground as well as at higher angles. That will give you more options to cut between when you edit the video.
- Get various shots. You can get shots of dribbling, shooting, and just running with the ball to work with.
- Try shooting on a longer lens. It is because you may not be able to get close to the action.
- Record footage in slow mode on your camera or phone. It will allow you to capture more frames: the more frames, the smoother the slow-motion effect.
Best capturing will make your video more cinematic and visually pleasing after preparing the footage. Finally, we will dive into edit tutorials on speed ramping and glitch effects separately for better understanding.
Step2 Edit the speed of footage in Filmora
There are two ways to achieve the speed ramping effect. One is to use the speed ramping feature to adjust the video speed—the other way to achieve a similar effect is by using the standard speed settings.
Edit with speed ramping feature in Filmora
The speed ramping feature is included in Filmora standard license. So let’s start by opening Filmora.
1. Import media
First, import a video from your media library in the Wondershare Filmora. And drag the clip down on the timeline to start editing.
2. Apply the speed ramping feature
To apply the speed ramping feature, right-click on the clip on the timeline. And click speed in the menu and choose speed ramping to open the settings window.
You can choose different speed templates in the setting window. Or, on the left corner, click on the customize option to adjust the keyframes and create the speed you want for the video.
The lower keyframe is when the video is slowest, and the peak is when the video is fastest. The middle parts between the keyframes are when it speeds up or slows down to reach the specific speed you set on each keyframe.
Grab the keyframes and move them up to increase the speed or down to slow down the rate. You can also add more keyframes by moving the playhead to the spot where you want to change speed and clicking the plus button.
After adjusting our keyframes, we can play it back to see if we like the result.
Edit with standard speed settings in Filmora
Since speed ramping can only be used for paid users, we also provide you with an alternative way to give an exact transition effect, like speed ramping. Check out the following steps to add it.
1. You can drag the video from your library to the timeline. While in the timeline, double-click to open the speed menu. Then choose the starting speed you want your video to be with the speed slider.
2. Next, move your playhead to the point of the video you want to slow down the speed. Here we will cut and then double-click that clip to open the speed menu again. Change the pace with the speed slider again
Following the above steps, a speed ramping style effect can be created without using the premium feature. Stealthy, isn’t it?
Step3 Add some intensity to shots with the BCC glitch effect
We will use Boris FX BCC glitch to add some intensity to our video. It is a plug-in built-in Filmora and gives a feeling of chaos to match the action in the video. To apply the BCC glitch effect to the video.
- Click on the effects options in the top bar. For example, a window on the left side showing you the option Boris FX will have a sub-option BCC stylize. Click on it.
- Drag the effect above the place you want it in the timeline.
- Double-click the effect to open its settings.
- A drop-down menu at the top of the screen has tons of glitch presets to try out.
- We are going to scroll down and select shake with motion blur. This preset will use the exact look we want for our basketball video to make the speed ramping more intense.
- You can change the settings around after choosing a preset. For example, let’s turn up the glitch intensity to have our glitch a little more extreme. Moving further, we can change the glitch duration to our specific needs.
Now we can watch our video to see our glitch with the motion blur effect. Isn’t it crazy to make a cinematic video by yourself? The speed ramping feature and glitch effects can bring any sports video to the next level.
Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place
10 Crazy-Cool Examples of AR Video
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
How to Add Filter to Video in Premiere Pro?
When it comes to editing recorded videos like professionals, Adobe Premiere Pro is the most preferred video editor. Editing a video consists of trimming video clips, merging them, adding transitions and video effects, as well as inserting texts and overlays. Another important aspect of video editing is adding filters to your video to enhance the video quality.
Video filters are widely used in the editing phase to correct the color and light imbalances and set the mood for a particular scene so that the audience can reach the desired state of emotion. Premiere Pro has a wide range of preset filters that you can add to your videos to enhance them like never before. We will illustrate how to add filters on Premiere Pro and suggest an alternative way to add video filters for Windows and Mac users.
Part 1. Steps to Add Filter in Premiere Pro?
Premiere Pro comes with a wide range of present filters so that you can adjust the color grading for different scenes in your video. If you are new to using Premiere Pro and you are not a professional video editor, you could find its learning curve on the steeper side. However, you can add video filters in Premiere Pro instantly. Here are the steps on how to add a filter in Premiere Pro.
Step1Launch Premiere Pro on your computer. Go to File> Import to bring in the video clip that you want to edit. Move the video clip from Project panel into Timeline.
Step2Go to Effects tab from the top and open Lumetri Presets folder. You will find different categories of filters and effects such Cinematic, Desaturation, Style, Temperature and much more. Open up these categories and drag and drop any desired filter into the Timeline. The video filter will get applied to your video automatically.
Step3If you are looking for color grading, go to Color tab from the top. Go to Lumetri Color on the right side, go to Creative> Look > select any Preset filter present.
Step4Thereafter, you can adjust certain parameters like intensity, saturation, sharpen as per requirements. You can also go for Basic correction which acts like applying a filter to your videos.
Part 2. Alternative Way to Add Video Filters
If you find the steps on how to add colour filter in Premiere Pro difficult or the filters are not appealing to you, you can opt for an alternative. We recommend Wondershare Filmora as the best alternative to Premiere Pro to add video filters. Filmora comes with a super easy and intuitive and applying filter to your videos cannot get any easier.
The wide range of filters available on Filmora outshines Premiere Pro. Most importantly, trending filters are also available to make your videos follow the current trend on social media and video streaming sites. You can add multiple video filters to one video clip as per your preference. Here are the steps on how to add video filters on Filmora.
Step1Download and install Wondershare Filmora which is available for Windows and Mac users. Launch Filmora and click on New Project option.
Step2Drag and drop your video into Project Media folder and thereafter, into Timeline.
Step3Go Effects located at the top and go to Filters option from the left panel.
Step4Drag the desired filter into Timeline to apply to your video. You can set the duration of the video filter as per your preference. Play the video and click on Export button to save the edited video.
Part 3. Free Premiere Filter Presets to Use
Adobe Premiere Pro comes with a handful of video filters. However, you can add various free Premiere Pro filter presets and apply them to your video. Here is the list of the free Premiere Pro filter presets to use on your video.
Retro Preset Pack -
There is a craze to have retro filters on the video so that the video looks different and takes the audience back to the golden old days. This is a collection of filter presets where you can get different old-school styles. Starting from VHS filter effect to RGB split, there are ample filter presets to make your video look retro.
Cinematic LUT Pack -
There is no doubt that cinematic videos always look class apart from the rest of the videos and this is the perfect collection of video filters you need. Use these filters to deepen and sharpen colors and cut down brightness so that the video becomes eye-catching and eye-soothing. This is a must-have video filter you should have in Premiere Pro so that you can make regular videos look extraordinary.
Panoramic Transitions Pack -
Transitions are a part of video filters in Premiere Pro and if you want something different in transition effects, you should opt for Panoramic transitions. Starting from fish-eye effect to spinning effect, you can apply them when you move from one scene to another or one clip to another.
Free Animated Text Preset Pack -
Text is an important part of any video and you need video filter presets to apply to the textual part. Instead of the regular text filters, the animated text presets are extremely eye-catching. Starting from shake animations to bounce animations, 13 free animation titles can transform your video especially the part where texts are the main highlights.
Glitch Effects Pack -
If you make videos for social media or you make informational videos, glitch effects must be in your videos. You can get quick attention of your audience with glitch effects, make scene transitions, and add some comedy scenes. Your video will have some extra kick and look more interesting to watch.
Conclusion
If you are using Adobe Premiere Pro to edit your videos, adding filters to your videos could be quite common. We have illustrated how to add filter to video in Premiere Pro to enhance your video quality and outlook. We have also listed the must-have free Premiere Pro filter presents. If you are looking for an alternative to add video filters, we recommend Wondershare Filmora.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
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- Title: Updated In 2024, How to Create a Vacation Slideshow in 5 Minutes
- Author: Chloe
- Created at : 2024-04-24 07:08:43
- Updated at : 2024-04-25 07:08:43
- Link: https://ai-editing-video.techidaily.com/updated-in-2024-how-to-create-a-vacation-slideshow-in-5-minutes/
- License: This work is licensed under CC BY-NC-SA 4.0.
