Updated In 2024, How to Create After Effects Gifs

Updated In 2024, How to Create After Effects Gifs

Chloe Lv12

How to Create After Effects Gifs

How to Create After Effects Gifs

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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GIFs have been around for quite some time but as the flow of content continues to plummet on popular social media platforms like Facebook or Instagram, the demand for GIFs would continue to increase.

Unfortunately, you won’t be able to make a gif in after effects directly, unless with the help of a plug-in like GIFGun.

Before moving forward, keep in mind that using Adobe Media Encoder is an easier method for compressing your exports rather than any third-party compressor.

In this article, you will find easy to follow methods using which you can create after effects GIFs within a matter of minutes.

In this article

01 [General Knowledge on GIF Animation](#Part 1)

02 [What Is the Difference Between After Effects Gifs’ Making and Photoshop Gifs’ Making?](#Part 2)

03 [How to Create After Effects Gifs](#Part 3)

Part 1 General Knowledge on GIF Animation

01What is a GIF?

The acronym GIF stands for Graphics Interchange Format and the file is created in bitmap image format. This was developed back in 1987 by a working in CompuServe.

This format was incredibly successful on the WEB due to benefits like smaller file sizes, broader support, and its easy compatibility with Operating Systems.

However, GIFs are much more suitable as simple graphics and logos rather than Live Action Videos with its palette limitation of 256 per image.

Creating a GIF is like looping an animation or animated elements. You can use these animated GIFs in banners to engage your audience or even create fun sharable content for your Facebook pages.

You can start by creating basic easy animations in Photoshop and then elevate them by using After Effects.

02Why create a GIF?

Here are a handful of things you can keep your eye on if you are just starting on making GIFs;

Simple Product Demonstrations. With simple 3 to 4 step GIFs, you can briefly introduce steps on how to use a product.

You can provide instructions in a short span of time.

UX designers use GIFs to show the functioning of certain digital experiences.

You can introduce GIFs on your page to keep followers engaged.

You can display some amazing things on your website.

Part 2 Difference between making GIFs in After Effects and Photoshop

Creating GIFs in After Effects and Photoshop are both one in the same thing but the results may vary depending on which choice of tools and features suits you better.

Now, for those who are learning Photoshop and After Effects for the first time, to understand the difference in results between both these software lets familiarize you with their features in brief.

01What’s Similar?

Since both are designed by Adobe, there are bound to be similarities in the tools and interface they use. Both these software enables you to use layers of editing from the layer panel where you separate the blending or transform multiple layers. You can apply masks to these layers in different ways on both software.

02Groups (PS) and Nested (AE) Composition

In Photoshop, you can group layers together and apply styles, blends, and transformations together. However, in After Effects, this is called Nesting.

Both are in a way similar to each other but Nesting Comps give users more functionality as it interprets probable compositions during the nesting process.

Smart objects used in PS are also comparable to Nested Comps as you can apply filters over one while applying effects to the other.

03Vector and Shapes

You can use the Pen tool or Shape tool in both PS and AE that creates shape layers without losing any integrity. Both the applications support Bezier which lets you control curves between anchor points in PS and vertices in AE.

04Destructive Effects

After Effects does not provide you with destructive effects while in Photoshop you can apply non-destructive filters. You can also combine several layers to apply changes or distort your images but these permanent changes cannot be made in After Effects.

You will also notice that although there are several similarities, there are tools and features which are not shared between both applications. The types of tool categories would also vary. Like with After Effects, you can create paragraph and character styles that you can apply to texts.

Part 3 How to Create After Effects Gifs

After Effects harbors greater video editing capabilities rather than the basic animating options you can try on Photoshop. In creating a GIF, you would want to leverage the combination of tools offered on both After Effects and Photoshop.

Let’s first get into how you can create an animated video on After Effects and then convert it into an animated GIF in Photoshop.

01Animating in After Effects

Step 1: Open After Effects, go to ‘Composition’ and create ‘New Composition’. You will need to fill out the dimensions and specs for your project on the window that pops up. For example, 300x250 px at 30 fps and 6 sec duration.

new composition after effects

Step 2: You can import assets by dragging and dropping, or by going to the ‘Project Panel’ in the After Effects Workspace as shown in the image.

project panel after effects

Step 3: Now, you can begin animating your Assets. Drag them and add them to the ‘Composition’ panel or ‘Timeline’ panel. Placing them in either one will make them appear on both. Adjust the layers according to the topmost layer on the panel.

timeline panel

Dial down the scale of every animation to 0% so that can be animated in a growing sequence. Select the layer you wish to adjust and click on ‘Transform’. Click on ‘Scale’ to give that layer an active marker on the timeline. Set the scale to 0%.

set scale after effects

You can now begin animating the first item by moving the current time indicator to 06f (the 6th frame on the 30fps timeline). Scale the item back to 100% and the marker will reappear.

set scale after effects

Repeat this for the other items. Keep in mind that each item has a 06f space between them for later adjustability.

repeat process

Your equation is now complete and all that is left to do is animate your CTA button. Adjust the position of the top layer on your CTA and set the current time indicator to start time on the button animation. Click on ‘position’ to set up a marker on your Timeline. Forward the 04f then nudge the button and reverse back to the original position so that it looks like a button clicking animation.

set position

Your animation is now complete. Now go to ‘Composition’ and shorten the time in the ‘Duration’ panel.

Step 4: Go to Composition. Click on Pre-Render and a new selection will pop up. Now click on ‘Render’. Your output will be a .mov file.

render after effects

If you find exporting gifs from After Effects too complicated, you can also upload and loop videos using Wondershare Filmora Video Editor which has plenty of other amazing video editing features you can drag and drop to create.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

02Converting Animation to GIF in Photoshop

Step 1: Create a new file in Photoshop with the same specs as you did in After Effects. Now go to ‘File’ > ‘Import’ > ‘Frames to Layers’ and import the saved .mov file.

import file photoshop

Step 2: If you don’t automatically see the timeline, go to Windows > Timeline.

timeline photoshop

Step 3: Decide on how many loops you want in your animation. Once you are done with your GIF, go to ‘File’ > Export. Apply the Legacy Save for Web and choose the format for your GIF.

export and save as gif photoshop

Step 4: In Export options, you can gain access to several presets to apply to your animated GIFs. The more color displayed in your GIF, the larger its size. You can use Dethering to smoothen gradients and shades. Looping is also turned off on Photoshop but you can apply looping from the ‘Options’ shown at the bottom of the menu.

Part 1 Ending Thoughts

GIFs are a popular type of media that is quite trendy and easy to make using Adobe after effects gifs or Photoshop. They are called Graphics Interchange Format and are best used as simple graphic images.

You require a combination of both Photoshop and After Effects, though both share similar interfaces, tools, and effects. You can group or nest compositions, apply filters or effects, and adjust vectors and shapes.

After Effects is better than Photoshop in terms of creating videos, so you can first create a project in AE and then import the project onto PS after exporting after effects to gif. You can also use Filmora for the first step of this process.

Try It Free Try It Free

GIFs have been around for quite some time but as the flow of content continues to plummet on popular social media platforms like Facebook or Instagram, the demand for GIFs would continue to increase.

Unfortunately, you won’t be able to make a gif in after effects directly, unless with the help of a plug-in like GIFGun.

Before moving forward, keep in mind that using Adobe Media Encoder is an easier method for compressing your exports rather than any third-party compressor.

In this article, you will find easy to follow methods using which you can create after effects GIFs within a matter of minutes.

In this article

01 [General Knowledge on GIF Animation](#Part 1)

02 [What Is the Difference Between After Effects Gifs’ Making and Photoshop Gifs’ Making?](#Part 2)

03 [How to Create After Effects Gifs](#Part 3)

Part 1 General Knowledge on GIF Animation

01What is a GIF?

The acronym GIF stands for Graphics Interchange Format and the file is created in bitmap image format. This was developed back in 1987 by a working in CompuServe.

This format was incredibly successful on the WEB due to benefits like smaller file sizes, broader support, and its easy compatibility with Operating Systems.

However, GIFs are much more suitable as simple graphics and logos rather than Live Action Videos with its palette limitation of 256 per image.

Creating a GIF is like looping an animation or animated elements. You can use these animated GIFs in banners to engage your audience or even create fun sharable content for your Facebook pages.

You can start by creating basic easy animations in Photoshop and then elevate them by using After Effects.

02Why create a GIF?

Here are a handful of things you can keep your eye on if you are just starting on making GIFs;

Simple Product Demonstrations. With simple 3 to 4 step GIFs, you can briefly introduce steps on how to use a product.

You can provide instructions in a short span of time.

UX designers use GIFs to show the functioning of certain digital experiences.

You can introduce GIFs on your page to keep followers engaged.

You can display some amazing things on your website.

Part 2 Difference between making GIFs in After Effects and Photoshop

Creating GIFs in After Effects and Photoshop are both one in the same thing but the results may vary depending on which choice of tools and features suits you better.

Now, for those who are learning Photoshop and After Effects for the first time, to understand the difference in results between both these software lets familiarize you with their features in brief.

01What’s Similar?

Since both are designed by Adobe, there are bound to be similarities in the tools and interface they use. Both these software enables you to use layers of editing from the layer panel where you separate the blending or transform multiple layers. You can apply masks to these layers in different ways on both software.

02Groups (PS) and Nested (AE) Composition

In Photoshop, you can group layers together and apply styles, blends, and transformations together. However, in After Effects, this is called Nesting.

Both are in a way similar to each other but Nesting Comps give users more functionality as it interprets probable compositions during the nesting process.

Smart objects used in PS are also comparable to Nested Comps as you can apply filters over one while applying effects to the other.

03Vector and Shapes

You can use the Pen tool or Shape tool in both PS and AE that creates shape layers without losing any integrity. Both the applications support Bezier which lets you control curves between anchor points in PS and vertices in AE.

04Destructive Effects

After Effects does not provide you with destructive effects while in Photoshop you can apply non-destructive filters. You can also combine several layers to apply changes or distort your images but these permanent changes cannot be made in After Effects.

You will also notice that although there are several similarities, there are tools and features which are not shared between both applications. The types of tool categories would also vary. Like with After Effects, you can create paragraph and character styles that you can apply to texts.

Part 3 How to Create After Effects Gifs

After Effects harbors greater video editing capabilities rather than the basic animating options you can try on Photoshop. In creating a GIF, you would want to leverage the combination of tools offered on both After Effects and Photoshop.

Let’s first get into how you can create an animated video on After Effects and then convert it into an animated GIF in Photoshop.

01Animating in After Effects

Step 1: Open After Effects, go to ‘Composition’ and create ‘New Composition’. You will need to fill out the dimensions and specs for your project on the window that pops up. For example, 300x250 px at 30 fps and 6 sec duration.

new composition after effects

Step 2: You can import assets by dragging and dropping, or by going to the ‘Project Panel’ in the After Effects Workspace as shown in the image.

project panel after effects

Step 3: Now, you can begin animating your Assets. Drag them and add them to the ‘Composition’ panel or ‘Timeline’ panel. Placing them in either one will make them appear on both. Adjust the layers according to the topmost layer on the panel.

timeline panel

Dial down the scale of every animation to 0% so that can be animated in a growing sequence. Select the layer you wish to adjust and click on ‘Transform’. Click on ‘Scale’ to give that layer an active marker on the timeline. Set the scale to 0%.

set scale after effects

You can now begin animating the first item by moving the current time indicator to 06f (the 6th frame on the 30fps timeline). Scale the item back to 100% and the marker will reappear.

set scale after effects

Repeat this for the other items. Keep in mind that each item has a 06f space between them for later adjustability.

repeat process

Your equation is now complete and all that is left to do is animate your CTA button. Adjust the position of the top layer on your CTA and set the current time indicator to start time on the button animation. Click on ‘position’ to set up a marker on your Timeline. Forward the 04f then nudge the button and reverse back to the original position so that it looks like a button clicking animation.

set position

Your animation is now complete. Now go to ‘Composition’ and shorten the time in the ‘Duration’ panel.

Step 4: Go to Composition. Click on Pre-Render and a new selection will pop up. Now click on ‘Render’. Your output will be a .mov file.

render after effects

If you find exporting gifs from After Effects too complicated, you can also upload and loop videos using Wondershare Filmora Video Editor which has plenty of other amazing video editing features you can drag and drop to create.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

02Converting Animation to GIF in Photoshop

Step 1: Create a new file in Photoshop with the same specs as you did in After Effects. Now go to ‘File’ > ‘Import’ > ‘Frames to Layers’ and import the saved .mov file.

import file photoshop

Step 2: If you don’t automatically see the timeline, go to Windows > Timeline.

timeline photoshop

Step 3: Decide on how many loops you want in your animation. Once you are done with your GIF, go to ‘File’ > Export. Apply the Legacy Save for Web and choose the format for your GIF.

export and save as gif photoshop

Step 4: In Export options, you can gain access to several presets to apply to your animated GIFs. The more color displayed in your GIF, the larger its size. You can use Dethering to smoothen gradients and shades. Looping is also turned off on Photoshop but you can apply looping from the ‘Options’ shown at the bottom of the menu.

Part 1 Ending Thoughts

GIFs are a popular type of media that is quite trendy and easy to make using Adobe after effects gifs or Photoshop. They are called Graphics Interchange Format and are best used as simple graphic images.

You require a combination of both Photoshop and After Effects, though both share similar interfaces, tools, and effects. You can group or nest compositions, apply filters or effects, and adjust vectors and shapes.

After Effects is better than Photoshop in terms of creating videos, so you can first create a project in AE and then import the project onto PS after exporting after effects to gif. You can also use Filmora for the first step of this process.

Try It Free Try It Free

GIFs have been around for quite some time but as the flow of content continues to plummet on popular social media platforms like Facebook or Instagram, the demand for GIFs would continue to increase.

Unfortunately, you won’t be able to make a gif in after effects directly, unless with the help of a plug-in like GIFGun.

Before moving forward, keep in mind that using Adobe Media Encoder is an easier method for compressing your exports rather than any third-party compressor.

In this article, you will find easy to follow methods using which you can create after effects GIFs within a matter of minutes.

In this article

01 [General Knowledge on GIF Animation](#Part 1)

02 [What Is the Difference Between After Effects Gifs’ Making and Photoshop Gifs’ Making?](#Part 2)

03 [How to Create After Effects Gifs](#Part 3)

Part 1 General Knowledge on GIF Animation

01What is a GIF?

The acronym GIF stands for Graphics Interchange Format and the file is created in bitmap image format. This was developed back in 1987 by a working in CompuServe.

This format was incredibly successful on the WEB due to benefits like smaller file sizes, broader support, and its easy compatibility with Operating Systems.

However, GIFs are much more suitable as simple graphics and logos rather than Live Action Videos with its palette limitation of 256 per image.

Creating a GIF is like looping an animation or animated elements. You can use these animated GIFs in banners to engage your audience or even create fun sharable content for your Facebook pages.

You can start by creating basic easy animations in Photoshop and then elevate them by using After Effects.

02Why create a GIF?

Here are a handful of things you can keep your eye on if you are just starting on making GIFs;

Simple Product Demonstrations. With simple 3 to 4 step GIFs, you can briefly introduce steps on how to use a product.

You can provide instructions in a short span of time.

UX designers use GIFs to show the functioning of certain digital experiences.

You can introduce GIFs on your page to keep followers engaged.

You can display some amazing things on your website.

Part 2 Difference between making GIFs in After Effects and Photoshop

Creating GIFs in After Effects and Photoshop are both one in the same thing but the results may vary depending on which choice of tools and features suits you better.

Now, for those who are learning Photoshop and After Effects for the first time, to understand the difference in results between both these software lets familiarize you with their features in brief.

01What’s Similar?

Since both are designed by Adobe, there are bound to be similarities in the tools and interface they use. Both these software enables you to use layers of editing from the layer panel where you separate the blending or transform multiple layers. You can apply masks to these layers in different ways on both software.

02Groups (PS) and Nested (AE) Composition

In Photoshop, you can group layers together and apply styles, blends, and transformations together. However, in After Effects, this is called Nesting.

Both are in a way similar to each other but Nesting Comps give users more functionality as it interprets probable compositions during the nesting process.

Smart objects used in PS are also comparable to Nested Comps as you can apply filters over one while applying effects to the other.

03Vector and Shapes

You can use the Pen tool or Shape tool in both PS and AE that creates shape layers without losing any integrity. Both the applications support Bezier which lets you control curves between anchor points in PS and vertices in AE.

04Destructive Effects

After Effects does not provide you with destructive effects while in Photoshop you can apply non-destructive filters. You can also combine several layers to apply changes or distort your images but these permanent changes cannot be made in After Effects.

You will also notice that although there are several similarities, there are tools and features which are not shared between both applications. The types of tool categories would also vary. Like with After Effects, you can create paragraph and character styles that you can apply to texts.

Part 3 How to Create After Effects Gifs

After Effects harbors greater video editing capabilities rather than the basic animating options you can try on Photoshop. In creating a GIF, you would want to leverage the combination of tools offered on both After Effects and Photoshop.

Let’s first get into how you can create an animated video on After Effects and then convert it into an animated GIF in Photoshop.

01Animating in After Effects

Step 1: Open After Effects, go to ‘Composition’ and create ‘New Composition’. You will need to fill out the dimensions and specs for your project on the window that pops up. For example, 300x250 px at 30 fps and 6 sec duration.

new composition after effects

Step 2: You can import assets by dragging and dropping, or by going to the ‘Project Panel’ in the After Effects Workspace as shown in the image.

project panel after effects

Step 3: Now, you can begin animating your Assets. Drag them and add them to the ‘Composition’ panel or ‘Timeline’ panel. Placing them in either one will make them appear on both. Adjust the layers according to the topmost layer on the panel.

timeline panel

Dial down the scale of every animation to 0% so that can be animated in a growing sequence. Select the layer you wish to adjust and click on ‘Transform’. Click on ‘Scale’ to give that layer an active marker on the timeline. Set the scale to 0%.

set scale after effects

You can now begin animating the first item by moving the current time indicator to 06f (the 6th frame on the 30fps timeline). Scale the item back to 100% and the marker will reappear.

set scale after effects

Repeat this for the other items. Keep in mind that each item has a 06f space between them for later adjustability.

repeat process

Your equation is now complete and all that is left to do is animate your CTA button. Adjust the position of the top layer on your CTA and set the current time indicator to start time on the button animation. Click on ‘position’ to set up a marker on your Timeline. Forward the 04f then nudge the button and reverse back to the original position so that it looks like a button clicking animation.

set position

Your animation is now complete. Now go to ‘Composition’ and shorten the time in the ‘Duration’ panel.

Step 4: Go to Composition. Click on Pre-Render and a new selection will pop up. Now click on ‘Render’. Your output will be a .mov file.

render after effects

If you find exporting gifs from After Effects too complicated, you can also upload and loop videos using Wondershare Filmora Video Editor which has plenty of other amazing video editing features you can drag and drop to create.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

02Converting Animation to GIF in Photoshop

Step 1: Create a new file in Photoshop with the same specs as you did in After Effects. Now go to ‘File’ > ‘Import’ > ‘Frames to Layers’ and import the saved .mov file.

import file photoshop

Step 2: If you don’t automatically see the timeline, go to Windows > Timeline.

timeline photoshop

Step 3: Decide on how many loops you want in your animation. Once you are done with your GIF, go to ‘File’ > Export. Apply the Legacy Save for Web and choose the format for your GIF.

export and save as gif photoshop

Step 4: In Export options, you can gain access to several presets to apply to your animated GIFs. The more color displayed in your GIF, the larger its size. You can use Dethering to smoothen gradients and shades. Looping is also turned off on Photoshop but you can apply looping from the ‘Options’ shown at the bottom of the menu.

Part 1 Ending Thoughts

GIFs are a popular type of media that is quite trendy and easy to make using Adobe after effects gifs or Photoshop. They are called Graphics Interchange Format and are best used as simple graphic images.

You require a combination of both Photoshop and After Effects, though both share similar interfaces, tools, and effects. You can group or nest compositions, apply filters or effects, and adjust vectors and shapes.

After Effects is better than Photoshop in terms of creating videos, so you can first create a project in AE and then import the project onto PS after exporting after effects to gif. You can also use Filmora for the first step of this process.

Try It Free Try It Free

GIFs have been around for quite some time but as the flow of content continues to plummet on popular social media platforms like Facebook or Instagram, the demand for GIFs would continue to increase.

Unfortunately, you won’t be able to make a gif in after effects directly, unless with the help of a plug-in like GIFGun.

Before moving forward, keep in mind that using Adobe Media Encoder is an easier method for compressing your exports rather than any third-party compressor.

In this article, you will find easy to follow methods using which you can create after effects GIFs within a matter of minutes.

In this article

01 [General Knowledge on GIF Animation](#Part 1)

02 [What Is the Difference Between After Effects Gifs’ Making and Photoshop Gifs’ Making?](#Part 2)

03 [How to Create After Effects Gifs](#Part 3)

Part 1 General Knowledge on GIF Animation

01What is a GIF?

The acronym GIF stands for Graphics Interchange Format and the file is created in bitmap image format. This was developed back in 1987 by a working in CompuServe.

This format was incredibly successful on the WEB due to benefits like smaller file sizes, broader support, and its easy compatibility with Operating Systems.

However, GIFs are much more suitable as simple graphics and logos rather than Live Action Videos with its palette limitation of 256 per image.

Creating a GIF is like looping an animation or animated elements. You can use these animated GIFs in banners to engage your audience or even create fun sharable content for your Facebook pages.

You can start by creating basic easy animations in Photoshop and then elevate them by using After Effects.

02Why create a GIF?

Here are a handful of things you can keep your eye on if you are just starting on making GIFs;

Simple Product Demonstrations. With simple 3 to 4 step GIFs, you can briefly introduce steps on how to use a product.

You can provide instructions in a short span of time.

UX designers use GIFs to show the functioning of certain digital experiences.

You can introduce GIFs on your page to keep followers engaged.

You can display some amazing things on your website.

Part 2 Difference between making GIFs in After Effects and Photoshop

Creating GIFs in After Effects and Photoshop are both one in the same thing but the results may vary depending on which choice of tools and features suits you better.

Now, for those who are learning Photoshop and After Effects for the first time, to understand the difference in results between both these software lets familiarize you with their features in brief.

01What’s Similar?

Since both are designed by Adobe, there are bound to be similarities in the tools and interface they use. Both these software enables you to use layers of editing from the layer panel where you separate the blending or transform multiple layers. You can apply masks to these layers in different ways on both software.

02Groups (PS) and Nested (AE) Composition

In Photoshop, you can group layers together and apply styles, blends, and transformations together. However, in After Effects, this is called Nesting.

Both are in a way similar to each other but Nesting Comps give users more functionality as it interprets probable compositions during the nesting process.

Smart objects used in PS are also comparable to Nested Comps as you can apply filters over one while applying effects to the other.

03Vector and Shapes

You can use the Pen tool or Shape tool in both PS and AE that creates shape layers without losing any integrity. Both the applications support Bezier which lets you control curves between anchor points in PS and vertices in AE.

04Destructive Effects

After Effects does not provide you with destructive effects while in Photoshop you can apply non-destructive filters. You can also combine several layers to apply changes or distort your images but these permanent changes cannot be made in After Effects.

You will also notice that although there are several similarities, there are tools and features which are not shared between both applications. The types of tool categories would also vary. Like with After Effects, you can create paragraph and character styles that you can apply to texts.

Part 3 How to Create After Effects Gifs

After Effects harbors greater video editing capabilities rather than the basic animating options you can try on Photoshop. In creating a GIF, you would want to leverage the combination of tools offered on both After Effects and Photoshop.

Let’s first get into how you can create an animated video on After Effects and then convert it into an animated GIF in Photoshop.

01Animating in After Effects

Step 1: Open After Effects, go to ‘Composition’ and create ‘New Composition’. You will need to fill out the dimensions and specs for your project on the window that pops up. For example, 300x250 px at 30 fps and 6 sec duration.

new composition after effects

Step 2: You can import assets by dragging and dropping, or by going to the ‘Project Panel’ in the After Effects Workspace as shown in the image.

project panel after effects

Step 3: Now, you can begin animating your Assets. Drag them and add them to the ‘Composition’ panel or ‘Timeline’ panel. Placing them in either one will make them appear on both. Adjust the layers according to the topmost layer on the panel.

timeline panel

Dial down the scale of every animation to 0% so that can be animated in a growing sequence. Select the layer you wish to adjust and click on ‘Transform’. Click on ‘Scale’ to give that layer an active marker on the timeline. Set the scale to 0%.

set scale after effects

You can now begin animating the first item by moving the current time indicator to 06f (the 6th frame on the 30fps timeline). Scale the item back to 100% and the marker will reappear.

set scale after effects

Repeat this for the other items. Keep in mind that each item has a 06f space between them for later adjustability.

repeat process

Your equation is now complete and all that is left to do is animate your CTA button. Adjust the position of the top layer on your CTA and set the current time indicator to start time on the button animation. Click on ‘position’ to set up a marker on your Timeline. Forward the 04f then nudge the button and reverse back to the original position so that it looks like a button clicking animation.

set position

Your animation is now complete. Now go to ‘Composition’ and shorten the time in the ‘Duration’ panel.

Step 4: Go to Composition. Click on Pre-Render and a new selection will pop up. Now click on ‘Render’. Your output will be a .mov file.

render after effects

If you find exporting gifs from After Effects too complicated, you can also upload and loop videos using Wondershare Filmora Video Editor which has plenty of other amazing video editing features you can drag and drop to create.

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

02Converting Animation to GIF in Photoshop

Step 1: Create a new file in Photoshop with the same specs as you did in After Effects. Now go to ‘File’ > ‘Import’ > ‘Frames to Layers’ and import the saved .mov file.

import file photoshop

Step 2: If you don’t automatically see the timeline, go to Windows > Timeline.

timeline photoshop

Step 3: Decide on how many loops you want in your animation. Once you are done with your GIF, go to ‘File’ > Export. Apply the Legacy Save for Web and choose the format for your GIF.

export and save as gif photoshop

Step 4: In Export options, you can gain access to several presets to apply to your animated GIFs. The more color displayed in your GIF, the larger its size. You can use Dethering to smoothen gradients and shades. Looping is also turned off on Photoshop but you can apply looping from the ‘Options’ shown at the bottom of the menu.

Part 1 Ending Thoughts

GIFs are a popular type of media that is quite trendy and easy to make using Adobe after effects gifs or Photoshop. They are called Graphics Interchange Format and are best used as simple graphic images.

You require a combination of both Photoshop and After Effects, though both share similar interfaces, tools, and effects. You can group or nest compositions, apply filters or effects, and adjust vectors and shapes.

After Effects is better than Photoshop in terms of creating videos, so you can first create a project in AE and then import the project onto PS after exporting after effects to gif. You can also use Filmora for the first step of this process.

Are You a Video Editor Making Use of iMovie? Do You Wish to Read How to Change Orientation in iMovie? You’re in the Right Place! At the End of This Guide, You’d Have Learned How to Change Video Orientation in iMovie

Are you wondering how to change the orientation of videos in iMovie? You’re not alone. With iMovie as a professional video editing suite, it is no surprise to see iOS, iPad OS, and Mac OS users wanting to learn how to create cinematic and breathtaking videos using iMovie. iMovie allows its users to import clips, add effects, customize music, employ filters and motion elements, and lots more.

There are many ways of being creative during movie production. iMovie editors are exploring fast forward and slow-motion effects to changing backgrounds and flipping clips over. Depending on what you would like to achieve, you may flip your video clips to make them appear better or give them another outlook. You can decide to change orientation in iMovie. To change video orientation in iMovie requires that you know how to use the software. You can vertically or horizontally flip a clip and rotate it left or right in iMovie.

In this article

01 What is Rotating Video and Why

02 Detailed Steps to Rotate Video in iMovie

03 Rotate Video - iMovie Alternative

Part 1: What is Rotating Video and Why

Rotating a video means changing its orientation. A video clip can turn in a clockwise or counterclockwise direction, in 90° increments. Different video-making and editing software or applications have other steps to carry out this process. However, the result is the same for all, a change in the orientation of the video.

People rotate video clips for a variety of reasons. Here are some reasons as to why you may want to change video orientation in iMovie:

  • Video stylization: While a rotated video may look disoriented, editors sometimes use the technique to convey a particular mood or emotion.
  • Continuity: Video clip rotation can help you correct production errors or last-minute effect changes.
  • Correct disorientation: Sometimes, as a result of errors while shooting, especially when using a mobile device, some video clips may appear in a lateral direction; video rotation can help fix this.
  • Create horizontal videos: With a change in video orientation, you can make some footage like backgrounds appear vertically or horizontally.

Now that you know what video rotation is and some of the reasons people choose to change a video’s orientation, let’s now dive right into rotating videos in iMovie. And move ahead to lead from other video editors with this change orientation of video in iMovie technique going to discuss below.

Part 2: Detailed Steps to Rotate Video in iMovie

Appropriate video orientation is the requirement of every video creation project. If video orientation is not as needed, either the one created in iMovie or already existing video. Then, the need arises to look around ways to assist in performing the iMovie change orientation task effectively. This part of the article will specifically explain how to change the orientation of video in iMovie with all the necessary steps.

Before adding a clip or photo to your movie, you can decide to change its orientation. The following steps would show how to change video orientation in iMovie:

Step 1: Launch iMovie

On your Mac, launch iMovie > From the browser or timeline, select the photo or video clip to be rotated.

Step 2: Click on the Crop icon

Click the cropping icon to reveal the cropping options/controls.

click the cropping icon

Step 3:Rotate Video

On the right portion of the cropping controls, click Rotate Clockwise to rotate the clip or photo in a clockwise direction. Otherwise, click Rotates Counterclockwise to rotate the clip or image counterclockwise.

a rotated clip

Step 4:Apply Changes

In the cropping controls, click Apply to effect the changes.

If you wish to remove the rotation, click the reset button at the top right-hand corner of your screen.

Now, as you know the steps to change video orientation in iMovie, simply move ahead of your video creation and editing process with iMovie and enjoy the wonderful experience of creating something new, engaging, and innovative in the world of video making. Not only this step guide will be going to assist you, but there are some more alternative ways also that you can give a try to enhance your overall experience in the area of the video content editing process. For that, you don’t need to go anywhere. Right here, you will have that vast area of information.

Part 3: Rotate Video - iMovie Alternative

Are you looking for some other software to rotate your Video with? Wondershare Filmora is your sure plug! This easy-to-use yet professional video editing software turns videos and add titles, add text, perform color grading, add multiple overlays, do motion tracking, use stickers and animations, and, what is more, purchase the software at an affordable price. With this software, you can comment and play your video clips to not have to worry about doing this now and then.

Try It Free

Try It Free

To rotate MPEG and MPG videos using Wondershare Filmora, follow these simple steps:

Step 1: Import the MP4 files to be rotated

Drag and drop the clip to be rotated on the primary window or click Import to browse your files.

browse your file folder

Step 2: Rotate the MP4 clips

Now, from the User’s Album, drag the MP4 file to be rotated to the video track on the timeline. Double click the MP4 video thumbnail to reveal the Rotate options, allowing you to rotate your video in one click. There are four rotation related options in Wondershare Filmora:

  • Rotate the clip 90° in a clockwise direction and continuously. This way, you can rotate the clip 90°, 180°, and 270°.
  • Rotate the clip 90° in an anticlockwise direction and constantly.
  • Flip the Video horizontally in an upside-down fashion.
  • Flip the Video vertically left to right.

rotate options on Filmora

Step 3: Export the rotated video clip

To permanently save the changes made, click the Create button to reveal four options: YouTube, DVD, Format, and Device. Select the right format/device and click Create to output your rotated video clip.

export your rotated clip

You have sufficient equipment to start your voyage to creation and innovation by now. No doubt, Filmora comes here as a rescue and an alternative solution to let you change video orientation and a provider of many editing options. So without any concern, you can explore the tool at any time as per your availability and requirement.

Conclusion

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

download

Through this article, you learnt how to change orientation in iMovie, and thus nothing is holding your creativity back! With iMovie change orientation, you can now flip video clips in different directions to suit your preference. You now also know that with Wondershare Filmora, you can achieve just about the same result as you would if you were using iMovie for video rotation. So, now you have two robust tools to perform your task. Just keep going and let rock the world with your fantastic creativity and efforts.

02 Detailed Steps to Rotate Video in iMovie

03 Rotate Video - iMovie Alternative

Part 1: What is Rotating Video and Why

Rotating a video means changing its orientation. A video clip can turn in a clockwise or counterclockwise direction, in 90° increments. Different video-making and editing software or applications have other steps to carry out this process. However, the result is the same for all, a change in the orientation of the video.

People rotate video clips for a variety of reasons. Here are some reasons as to why you may want to change video orientation in iMovie:

  • Video stylization: While a rotated video may look disoriented, editors sometimes use the technique to convey a particular mood or emotion.
  • Continuity: Video clip rotation can help you correct production errors or last-minute effect changes.
  • Correct disorientation: Sometimes, as a result of errors while shooting, especially when using a mobile device, some video clips may appear in a lateral direction; video rotation can help fix this.
  • Create horizontal videos: With a change in video orientation, you can make some footage like backgrounds appear vertically or horizontally.

Now that you know what video rotation is and some of the reasons people choose to change a video’s orientation, let’s now dive right into rotating videos in iMovie. And move ahead to lead from other video editors with this change orientation of video in iMovie technique going to discuss below.

Part 2: Detailed Steps to Rotate Video in iMovie

Appropriate video orientation is the requirement of every video creation project. If video orientation is not as needed, either the one created in iMovie or already existing video. Then, the need arises to look around ways to assist in performing the iMovie change orientation task effectively. This part of the article will specifically explain how to change the orientation of video in iMovie with all the necessary steps.

Before adding a clip or photo to your movie, you can decide to change its orientation. The following steps would show how to change video orientation in iMovie:

Step 1: Launch iMovie

On your Mac, launch iMovie > From the browser or timeline, select the photo or video clip to be rotated.

Step 2: Click on the Crop icon

Click the cropping icon to reveal the cropping options/controls.

click the cropping icon

Step 3:Rotate Video

On the right portion of the cropping controls, click Rotate Clockwise to rotate the clip or photo in a clockwise direction. Otherwise, click Rotates Counterclockwise to rotate the clip or image counterclockwise.

a rotated clip

Step 4:Apply Changes

In the cropping controls, click Apply to effect the changes.

If you wish to remove the rotation, click the reset button at the top right-hand corner of your screen.

Now, as you know the steps to change video orientation in iMovie, simply move ahead of your video creation and editing process with iMovie and enjoy the wonderful experience of creating something new, engaging, and innovative in the world of video making. Not only this step guide will be going to assist you, but there are some more alternative ways also that you can give a try to enhance your overall experience in the area of the video content editing process. For that, you don’t need to go anywhere. Right here, you will have that vast area of information.

Part 3: Rotate Video - iMovie Alternative

Are you looking for some other software to rotate your Video with? Wondershare Filmora is your sure plug! This easy-to-use yet professional video editing software turns videos and add titles, add text, perform color grading, add multiple overlays, do motion tracking, use stickers and animations, and, what is more, purchase the software at an affordable price. With this software, you can comment and play your video clips to not have to worry about doing this now and then.

Try It Free

Try It Free

To rotate MPEG and MPG videos using Wondershare Filmora, follow these simple steps:

Step 1: Import the MP4 files to be rotated

Drag and drop the clip to be rotated on the primary window or click Import to browse your files.

browse your file folder

Step 2: Rotate the MP4 clips

Now, from the User’s Album, drag the MP4 file to be rotated to the video track on the timeline. Double click the MP4 video thumbnail to reveal the Rotate options, allowing you to rotate your video in one click. There are four rotation related options in Wondershare Filmora:

  • Rotate the clip 90° in a clockwise direction and continuously. This way, you can rotate the clip 90°, 180°, and 270°.
  • Rotate the clip 90° in an anticlockwise direction and constantly.
  • Flip the Video horizontally in an upside-down fashion.
  • Flip the Video vertically left to right.

rotate options on Filmora

Step 3: Export the rotated video clip

To permanently save the changes made, click the Create button to reveal four options: YouTube, DVD, Format, and Device. Select the right format/device and click Create to output your rotated video clip.

export your rotated clip

You have sufficient equipment to start your voyage to creation and innovation by now. No doubt, Filmora comes here as a rescue and an alternative solution to let you change video orientation and a provider of many editing options. So without any concern, you can explore the tool at any time as per your availability and requirement.

Conclusion

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

download

Through this article, you learnt how to change orientation in iMovie, and thus nothing is holding your creativity back! With iMovie change orientation, you can now flip video clips in different directions to suit your preference. You now also know that with Wondershare Filmora, you can achieve just about the same result as you would if you were using iMovie for video rotation. So, now you have two robust tools to perform your task. Just keep going and let rock the world with your fantastic creativity and efforts.

02 Detailed Steps to Rotate Video in iMovie

03 Rotate Video - iMovie Alternative

Part 1: What is Rotating Video and Why

Rotating a video means changing its orientation. A video clip can turn in a clockwise or counterclockwise direction, in 90° increments. Different video-making and editing software or applications have other steps to carry out this process. However, the result is the same for all, a change in the orientation of the video.

People rotate video clips for a variety of reasons. Here are some reasons as to why you may want to change video orientation in iMovie:

  • Video stylization: While a rotated video may look disoriented, editors sometimes use the technique to convey a particular mood or emotion.
  • Continuity: Video clip rotation can help you correct production errors or last-minute effect changes.
  • Correct disorientation: Sometimes, as a result of errors while shooting, especially when using a mobile device, some video clips may appear in a lateral direction; video rotation can help fix this.
  • Create horizontal videos: With a change in video orientation, you can make some footage like backgrounds appear vertically or horizontally.

Now that you know what video rotation is and some of the reasons people choose to change a video’s orientation, let’s now dive right into rotating videos in iMovie. And move ahead to lead from other video editors with this change orientation of video in iMovie technique going to discuss below.

Part 2: Detailed Steps to Rotate Video in iMovie

Appropriate video orientation is the requirement of every video creation project. If video orientation is not as needed, either the one created in iMovie or already existing video. Then, the need arises to look around ways to assist in performing the iMovie change orientation task effectively. This part of the article will specifically explain how to change the orientation of video in iMovie with all the necessary steps.

Before adding a clip or photo to your movie, you can decide to change its orientation. The following steps would show how to change video orientation in iMovie:

Step 1: Launch iMovie

On your Mac, launch iMovie > From the browser or timeline, select the photo or video clip to be rotated.

Step 2: Click on the Crop icon

Click the cropping icon to reveal the cropping options/controls.

click the cropping icon

Step 3:Rotate Video

On the right portion of the cropping controls, click Rotate Clockwise to rotate the clip or photo in a clockwise direction. Otherwise, click Rotates Counterclockwise to rotate the clip or image counterclockwise.

a rotated clip

Step 4:Apply Changes

In the cropping controls, click Apply to effect the changes.

If you wish to remove the rotation, click the reset button at the top right-hand corner of your screen.

Now, as you know the steps to change video orientation in iMovie, simply move ahead of your video creation and editing process with iMovie and enjoy the wonderful experience of creating something new, engaging, and innovative in the world of video making. Not only this step guide will be going to assist you, but there are some more alternative ways also that you can give a try to enhance your overall experience in the area of the video content editing process. For that, you don’t need to go anywhere. Right here, you will have that vast area of information.

Part 3: Rotate Video - iMovie Alternative

Are you looking for some other software to rotate your Video with? Wondershare Filmora is your sure plug! This easy-to-use yet professional video editing software turns videos and add titles, add text, perform color grading, add multiple overlays, do motion tracking, use stickers and animations, and, what is more, purchase the software at an affordable price. With this software, you can comment and play your video clips to not have to worry about doing this now and then.

Try It Free

Try It Free

To rotate MPEG and MPG videos using Wondershare Filmora, follow these simple steps:

Step 1: Import the MP4 files to be rotated

Drag and drop the clip to be rotated on the primary window or click Import to browse your files.

browse your file folder

Step 2: Rotate the MP4 clips

Now, from the User’s Album, drag the MP4 file to be rotated to the video track on the timeline. Double click the MP4 video thumbnail to reveal the Rotate options, allowing you to rotate your video in one click. There are four rotation related options in Wondershare Filmora:

  • Rotate the clip 90° in a clockwise direction and continuously. This way, you can rotate the clip 90°, 180°, and 270°.
  • Rotate the clip 90° in an anticlockwise direction and constantly.
  • Flip the Video horizontally in an upside-down fashion.
  • Flip the Video vertically left to right.

rotate options on Filmora

Step 3: Export the rotated video clip

To permanently save the changes made, click the Create button to reveal four options: YouTube, DVD, Format, and Device. Select the right format/device and click Create to output your rotated video clip.

export your rotated clip

You have sufficient equipment to start your voyage to creation and innovation by now. No doubt, Filmora comes here as a rescue and an alternative solution to let you change video orientation and a provider of many editing options. So without any concern, you can explore the tool at any time as per your availability and requirement.

Conclusion

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

download

Through this article, you learnt how to change orientation in iMovie, and thus nothing is holding your creativity back! With iMovie change orientation, you can now flip video clips in different directions to suit your preference. You now also know that with Wondershare Filmora, you can achieve just about the same result as you would if you were using iMovie for video rotation. So, now you have two robust tools to perform your task. Just keep going and let rock the world with your fantastic creativity and efforts.

02 Detailed Steps to Rotate Video in iMovie

03 Rotate Video - iMovie Alternative

Part 1: What is Rotating Video and Why

Rotating a video means changing its orientation. A video clip can turn in a clockwise or counterclockwise direction, in 90° increments. Different video-making and editing software or applications have other steps to carry out this process. However, the result is the same for all, a change in the orientation of the video.

People rotate video clips for a variety of reasons. Here are some reasons as to why you may want to change video orientation in iMovie:

  • Video stylization: While a rotated video may look disoriented, editors sometimes use the technique to convey a particular mood or emotion.
  • Continuity: Video clip rotation can help you correct production errors or last-minute effect changes.
  • Correct disorientation: Sometimes, as a result of errors while shooting, especially when using a mobile device, some video clips may appear in a lateral direction; video rotation can help fix this.
  • Create horizontal videos: With a change in video orientation, you can make some footage like backgrounds appear vertically or horizontally.

Now that you know what video rotation is and some of the reasons people choose to change a video’s orientation, let’s now dive right into rotating videos in iMovie. And move ahead to lead from other video editors with this change orientation of video in iMovie technique going to discuss below.

Part 2: Detailed Steps to Rotate Video in iMovie

Appropriate video orientation is the requirement of every video creation project. If video orientation is not as needed, either the one created in iMovie or already existing video. Then, the need arises to look around ways to assist in performing the iMovie change orientation task effectively. This part of the article will specifically explain how to change the orientation of video in iMovie with all the necessary steps.

Before adding a clip or photo to your movie, you can decide to change its orientation. The following steps would show how to change video orientation in iMovie:

Step 1: Launch iMovie

On your Mac, launch iMovie > From the browser or timeline, select the photo or video clip to be rotated.

Step 2: Click on the Crop icon

Click the cropping icon to reveal the cropping options/controls.

click the cropping icon

Step 3:Rotate Video

On the right portion of the cropping controls, click Rotate Clockwise to rotate the clip or photo in a clockwise direction. Otherwise, click Rotates Counterclockwise to rotate the clip or image counterclockwise.

a rotated clip

Step 4:Apply Changes

In the cropping controls, click Apply to effect the changes.

If you wish to remove the rotation, click the reset button at the top right-hand corner of your screen.

Now, as you know the steps to change video orientation in iMovie, simply move ahead of your video creation and editing process with iMovie and enjoy the wonderful experience of creating something new, engaging, and innovative in the world of video making. Not only this step guide will be going to assist you, but there are some more alternative ways also that you can give a try to enhance your overall experience in the area of the video content editing process. For that, you don’t need to go anywhere. Right here, you will have that vast area of information.

Part 3: Rotate Video - iMovie Alternative

Are you looking for some other software to rotate your Video with? Wondershare Filmora is your sure plug! This easy-to-use yet professional video editing software turns videos and add titles, add text, perform color grading, add multiple overlays, do motion tracking, use stickers and animations, and, what is more, purchase the software at an affordable price. With this software, you can comment and play your video clips to not have to worry about doing this now and then.

Try It Free

Try It Free

To rotate MPEG and MPG videos using Wondershare Filmora, follow these simple steps:

Step 1: Import the MP4 files to be rotated

Drag and drop the clip to be rotated on the primary window or click Import to browse your files.

browse your file folder

Step 2: Rotate the MP4 clips

Now, from the User’s Album, drag the MP4 file to be rotated to the video track on the timeline. Double click the MP4 video thumbnail to reveal the Rotate options, allowing you to rotate your video in one click. There are four rotation related options in Wondershare Filmora:

  • Rotate the clip 90° in a clockwise direction and continuously. This way, you can rotate the clip 90°, 180°, and 270°.
  • Rotate the clip 90° in an anticlockwise direction and constantly.
  • Flip the Video horizontally in an upside-down fashion.
  • Flip the Video vertically left to right.

rotate options on Filmora

Step 3: Export the rotated video clip

To permanently save the changes made, click the Create button to reveal four options: YouTube, DVD, Format, and Device. Select the right format/device and click Create to output your rotated video clip.

export your rotated clip

You have sufficient equipment to start your voyage to creation and innovation by now. No doubt, Filmora comes here as a rescue and an alternative solution to let you change video orientation and a provider of many editing options. So without any concern, you can explore the tool at any time as per your availability and requirement.

Conclusion

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora>

download

Through this article, you learnt how to change orientation in iMovie, and thus nothing is holding your creativity back! With iMovie change orientation, you can now flip video clips in different directions to suit your preference. You now also know that with Wondershare Filmora, you can achieve just about the same result as you would if you were using iMovie for video rotation. So, now you have two robust tools to perform your task. Just keep going and let rock the world with your fantastic creativity and efforts.

Guide: Cropping and Combining Content in Wondershare Filmora [Latest]

Video editing is one of the most essential tasks in a video project. It plays a role in creating videos that leave a lasting impression on your audience. From the initial raw footage to the final product, a video goes through several processes. One vital aspect of video editing is trimming and merging, which holds great importance for any video project.

The editing process changes the whole narrative of a video by adding more depth and feel to it. Through editing, you can remove unwanted segments, rearrange clips, and much more. Capturing and recording video is one thing, but bringing the best out of the raw files is another. To make your raw footage somewhat stunning, you have to sit in the editing room.

Part 1: How Does Trimming or Merging Videos Help Users?

Merging and trimming videos is an editing technique that offers many benefits. Here’s how these actions can help you in so many ways. Find out how it helps the users when they merge or trim a video:

Trimming Videos

  • Trimming allows users to remove unwanted portions of a video. You can eliminate mistakes, irrelevant footage, or unnecessary pauses in the video. It also helps streamline the content and improve its overall quality.
  • It can help adjust the pacing of a video by removing or shortening sections that may be too slow or lengthy. This ensures a more engaging and dynamic viewing experience.
  • By trimming, you can select the best moments from a longer video. You can also create highlight reels that showcase the most important or exciting parts.
  • Many social media platforms have specific time limitations for videos. It allows you to meet these requirements and share their content without compromising its essence.

Merging Videos

  • The merging of videos enables you to combine multiple clips or segments into a single video. This technique is useful when users want to compile footage from different sources. It also creates a uniform narrative from separate scenes.
  • Merging allows you to create montages or collages that showcase various moments or perspectives. This is often used in music videos, compilations, or video presentations.
  • Doing this can make seamless transitions between different shots or scenes. This further creates a visually fluid experience for the viewer.
  • It also helps you create a coherent storyline by combining different clips. You can use this technique to communicate ideas, emotions, or messages effectively.

Part 2: Wondershare Filmora: An Introduction to A Great Video Editor

Wondershare Filmora is a video editing tool that is created for almost everyone. This tool has it all, from simple edit options to more complicated ones. You can apply various kinds of filters and effects to your video. Additionally, you can change the color tone of your video project by making a few adjustments. However, this is not it, as you can even do trimming and merging in your project.

Trimming or Merging Videos Editor A cross-platform for making videos anywhere for all creators, providing trimming and merging videos functions.

Free Download Free Download Learn More

Wondershare Filmora 12

Besides all this, the tool offers more than you’re expectations. It exists for professionals, enthusiasts, and even those who have started learning how to edit. Moreover, you can import and export videos up to 4K resolution using Wondershare Filmora. Choose a suitable template, import your media files, and start editing your videos with this tool.

Key Features

  • Almost all tools provide effects and filters, but Wondershare Filmora offers more. The tool provides free media assets, overlays, transitions, stickers, and more.
  • Filmora enables you to add keyframes to your video. This feature will allow you to make changes and add effects to the particular frame.
  • Moreover, you can add a virtual green screen in Wondershare Filmora. By using this feature, you can add VFX and other motion effects to your video.

Part 3: Guide to Cropping and Trimming Videos on Wondershare Filmora

You’re in luck if you want to learn about trimming and cropping videos using Wondershare Filmora. This portion will let you know how to crop a video and trim parts of it using this tool.

Filmora Tutorial - Basic Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1Guide to Cropping Videos

To start cropping your video, open Wondershare Filmora and select “New Project” to create a new editing project. Import your video file by dragging and dropping it into the tool. Further, locate your video file in the tool and drag it into the timeline.

import video to crop

Step 2Proceed To Crop and Zoom Window

In the timeline window, look for the “Crop” button and select it, which is located right next to the “Split” option. However, you can press “Alt + C” as a shortcut to access the next screen. This will help you lead into the “Crop and Zoom” window.

open crop function

Step 3Adjust the Crop

Crop the video by moving the edges accordingly using your mouse. Click and drag the edges inward or outward to define the new frame of your video. If desired, you can also change the “Ratio” by entering the dimensions in the given boxes. This allows you to set specific dimensions for your cropped video.

set cropping ratio

Step 4Apply the Crop and Save

When done with the cropping adjustments, click “Apply.” This will save the changes, and your video will be cropped based on your preferences. Lastly, make sure to save your file by selecting the “Export” option.

export crop video

Trimming Methods and Guide

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

01of 05Method 1: Trim Using Video Layer Edges

Step 1: First, import your video into Wondershare Filmora. Then, drag and drop the video onto the timeline and locate the edge of your video layer.

import video to trim

Step 2: Slide the left or right edge to trim the video according to your requirement. Release the edge when you are satisfied with the trimmed portion. Moreover, save your file by pressing the “Export” button.

slide to adjust

02of 05Method 2: Trim Using Playhead Slider

Step 1: After importing your media file into the timeline, place the Playhead slider on your video layer at the desired trimming point. Click the “Scissor” icon displayed on the Playhead. The video will be trimmed at the Playhead position.

use scissor icon to split

Step 2: Delete the unwanted portion of the video by selecting it and pressing the “Delete” key on your keyboard. Don’t forget to save your file by exporting it to your system.

delete unwanted part

03of 05Method 3: Trim Using Option Menu

Step 1: Once your video is in the timeline, move the Playhead slider to the point where you want to trim the video. Right-click on the video layer in the timeline to open a menu.

Step 2: Select “Trim Start to Playhead” to trim the video from the start to the Playback slider.

Step 3: Alternatively, you can select “Trim End to Playhead” to trim the video from the Playhead slider to the end.

trim using playhead

04of 05Method 4: Trim Using Shortcut Keys

Step 1: Move the Playhead slider to the desired trimming point after bringing your video into the timeline.

Step 2: Press “Alt + [“ to trim the video from the beginning to the Playhead position.

Step 3: Contrary, you can press the shortcut keys “Alt + ]“ to trim the video from the Playhead position to the end.

05of 05Method 5: Trim Using Instant Cutter Tool

Step 1: Open Wondershare Filmora and select the “Media” button. Go to the “Import” drop-down menu and choose “Import with Instant Cutter Tool.” A new window will appear.

open instant cutter tool

Step 2: Select “Open File” to import your media file into the new window. Once imported, use the sliders at the edges of the video to trim it. Adjust the sliders as needed to define the trimmed portion. Lastly, press “Export” to add a trimmed video to your project.

add file to trim and export

Part 4: Manual and Automated Techniques of Merging Content on Wondershare Filmora

Wondershare Filmora is an editing platform that makes editing simple for everyone. If you’re an enthusiast looking to learn basics like merging videos and cropping YouTube videos, you’re at the right place. In the part below, you will learn two methods to merge video in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Methods to merge video in Filmora

Manual Method To Merge Video Clips in Wondershare Filmora

Step 1Launch Wondershare Filmora

To merge two or more video clips using Wondershare Filmora, start by launching the software on your computer. In the editing window of Filmora, locate the “Click here to import” option and import the video clips you want to merge. This will bring the video to the preview window.

open and import clip

Step 2Arrange Clips in Timeline

Proceed to drag and drop each video clip, one by one, onto the timeline. Ensure that you place each clip layer right next to each other in the desired merging order.

set multiple clips on timeline

Step 3Adjust and Export

Adjust the timeframe of your videos, if needed, by trimming or extending them on the timeline. Once you are satisfied with the arrangement, proceed to export the project. By exporting, your multiple video clips will be merged into a single video file.

export final video merged

Automated Method for Merging Videos in Wondershare Filmora

Step 1Importing Videos

Start by going to the import section and clicking the “Import” drop-down menu. As this opens a menu, select the option of “Import with Instant Cutter Tool.”

open instant cutter tool import

Step 2Merging Videos

Within the new window, locate the “Merge” option and click on it. Select the video clips you want to merge by accessing “Open.” Filmora will now import your video clips and merge them.

continue to merge videos

Step 3Exporting the Merged File

After your video clips have been successfully merged, it’s time to export the final result. In the same window, find the “Export” option and click on it. This will export the merged file directly to the editing window of Wondershare Filmora.

export final merged video

Conclusion

To conclude, video editing and post-production are tasks that polish your project. Editing fine-tunes your project, and the result is always better than the raw footage. Wondershare Filmora is a tool that makes it easy to edit your raw footage into an exceptional video. This tool has everything from trimming and merging to more advanced, like an AI-powered edit option.

For those who are in search to crop YouTube videos, they can surely stop by Filmora. They will get their required results in no time in a highly professional environment.

Free Download Free Download Learn More

Wondershare Filmora 12

Besides all this, the tool offers more than you’re expectations. It exists for professionals, enthusiasts, and even those who have started learning how to edit. Moreover, you can import and export videos up to 4K resolution using Wondershare Filmora. Choose a suitable template, import your media files, and start editing your videos with this tool.

Key Features

  • Almost all tools provide effects and filters, but Wondershare Filmora offers more. The tool provides free media assets, overlays, transitions, stickers, and more.
  • Filmora enables you to add keyframes to your video. This feature will allow you to make changes and add effects to the particular frame.
  • Moreover, you can add a virtual green screen in Wondershare Filmora. By using this feature, you can add VFX and other motion effects to your video.

Part 3: Guide to Cropping and Trimming Videos on Wondershare Filmora

You’re in luck if you want to learn about trimming and cropping videos using Wondershare Filmora. This portion will let you know how to crop a video and trim parts of it using this tool.

Filmora Tutorial - Basic Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1Guide to Cropping Videos

To start cropping your video, open Wondershare Filmora and select “New Project” to create a new editing project. Import your video file by dragging and dropping it into the tool. Further, locate your video file in the tool and drag it into the timeline.

import video to crop

Step 2Proceed To Crop and Zoom Window

In the timeline window, look for the “Crop” button and select it, which is located right next to the “Split” option. However, you can press “Alt + C” as a shortcut to access the next screen. This will help you lead into the “Crop and Zoom” window.

open crop function

Step 3Adjust the Crop

Crop the video by moving the edges accordingly using your mouse. Click and drag the edges inward or outward to define the new frame of your video. If desired, you can also change the “Ratio” by entering the dimensions in the given boxes. This allows you to set specific dimensions for your cropped video.

set cropping ratio

Step 4Apply the Crop and Save

When done with the cropping adjustments, click “Apply.” This will save the changes, and your video will be cropped based on your preferences. Lastly, make sure to save your file by selecting the “Export” option.

export crop video

Trimming Methods and Guide

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

01of 05Method 1: Trim Using Video Layer Edges

Step 1: First, import your video into Wondershare Filmora. Then, drag and drop the video onto the timeline and locate the edge of your video layer.

import video to trim

Step 2: Slide the left or right edge to trim the video according to your requirement. Release the edge when you are satisfied with the trimmed portion. Moreover, save your file by pressing the “Export” button.

slide to adjust

02of 05Method 2: Trim Using Playhead Slider

Step 1: After importing your media file into the timeline, place the Playhead slider on your video layer at the desired trimming point. Click the “Scissor” icon displayed on the Playhead. The video will be trimmed at the Playhead position.

use scissor icon to split

Step 2: Delete the unwanted portion of the video by selecting it and pressing the “Delete” key on your keyboard. Don’t forget to save your file by exporting it to your system.

delete unwanted part

03of 05Method 3: Trim Using Option Menu

Step 1: Once your video is in the timeline, move the Playhead slider to the point where you want to trim the video. Right-click on the video layer in the timeline to open a menu.

Step 2: Select “Trim Start to Playhead” to trim the video from the start to the Playback slider.

Step 3: Alternatively, you can select “Trim End to Playhead” to trim the video from the Playhead slider to the end.

trim using playhead

04of 05Method 4: Trim Using Shortcut Keys

Step 1: Move the Playhead slider to the desired trimming point after bringing your video into the timeline.

Step 2: Press “Alt + [“ to trim the video from the beginning to the Playhead position.

Step 3: Contrary, you can press the shortcut keys “Alt + ]“ to trim the video from the Playhead position to the end.

05of 05Method 5: Trim Using Instant Cutter Tool

Step 1: Open Wondershare Filmora and select the “Media” button. Go to the “Import” drop-down menu and choose “Import with Instant Cutter Tool.” A new window will appear.

open instant cutter tool

Step 2: Select “Open File” to import your media file into the new window. Once imported, use the sliders at the edges of the video to trim it. Adjust the sliders as needed to define the trimmed portion. Lastly, press “Export” to add a trimmed video to your project.

add file to trim and export

Part 4: Manual and Automated Techniques of Merging Content on Wondershare Filmora

Wondershare Filmora is an editing platform that makes editing simple for everyone. If you’re an enthusiast looking to learn basics like merging videos and cropping YouTube videos, you’re at the right place. In the part below, you will learn two methods to merge video in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Methods to merge video in Filmora

Manual Method To Merge Video Clips in Wondershare Filmora

Step 1Launch Wondershare Filmora

To merge two or more video clips using Wondershare Filmora, start by launching the software on your computer. In the editing window of Filmora, locate the “Click here to import” option and import the video clips you want to merge. This will bring the video to the preview window.

open and import clip

Step 2Arrange Clips in Timeline

Proceed to drag and drop each video clip, one by one, onto the timeline. Ensure that you place each clip layer right next to each other in the desired merging order.

set multiple clips on timeline

Step 3Adjust and Export

Adjust the timeframe of your videos, if needed, by trimming or extending them on the timeline. Once you are satisfied with the arrangement, proceed to export the project. By exporting, your multiple video clips will be merged into a single video file.

export final video merged

Automated Method for Merging Videos in Wondershare Filmora

Step 1Importing Videos

Start by going to the import section and clicking the “Import” drop-down menu. As this opens a menu, select the option of “Import with Instant Cutter Tool.”

open instant cutter tool import

Step 2Merging Videos

Within the new window, locate the “Merge” option and click on it. Select the video clips you want to merge by accessing “Open.” Filmora will now import your video clips and merge them.

continue to merge videos

Step 3Exporting the Merged File

After your video clips have been successfully merged, it’s time to export the final result. In the same window, find the “Export” option and click on it. This will export the merged file directly to the editing window of Wondershare Filmora.

export final merged video

Conclusion

To conclude, video editing and post-production are tasks that polish your project. Editing fine-tunes your project, and the result is always better than the raw footage. Wondershare Filmora is a tool that makes it easy to edit your raw footage into an exceptional video. This tool has everything from trimming and merging to more advanced, like an AI-powered edit option.

For those who are in search to crop YouTube videos, they can surely stop by Filmora. They will get their required results in no time in a highly professional environment.

A Guide to Effective Video Marketing

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

Part 1: How to Create a Video Marketing Campaign

ready to use video templates for marketing

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

AI text to speech tool

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Video editor tool on Filmora V13

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Creative video templates on Filmora V13

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

  • Simple Drag-and-Drop Timeline Interface
  • Library Of Visual Effects and Transitions
  • Built-In Title Templates
  • Color Grading and Color Matching Tools
  • Support For Keyframe Animation
  • Background Audio Mixer
  • The Free-Use Audio, Image, Video Library
  • Instant Previews of Edits
  • Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

ready to use video templates for marketing

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

AI text to speech tool

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Video editor tool on Filmora V13

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Creative video templates on Filmora V13

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

  • Simple Drag-and-Drop Timeline Interface
  • Library Of Visual Effects and Transitions
  • Built-In Title Templates
  • Color Grading and Color Matching Tools
  • Support For Keyframe Animation
  • Background Audio Mixer
  • The Free-Use Audio, Image, Video Library
  • Instant Previews of Edits
  • Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Also read:

  • Title: Updated In 2024, How to Create After Effects Gifs
  • Author: Chloe
  • Created at : 2024-06-09 16:15:14
  • Updated at : 2024-06-10 16:15:14
  • Link: https://ai-editing-video.techidaily.com/updated-in-2024-how-to-create-after-effects-gifs/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Updated In 2024, How to Create After Effects Gifs