How to Use LUTs in Lumafusion & Free LUTs Resource

LumaFusion is one of the most complex iPad and iPhone video editing apps. Many of its customers adore it, and it has some incredible capabilities that you’d find incompetent editing software. They’ve effectively opened up the realm of LUTs to iPhone and iPad users.

LumaFusion LUTs are individual files that act as containers in LumaFusion. This container file includes standard LUT data as well as LumaFusion-specific color preset data. A LumaFusion LUT Preset file is similar to a Super LUT. LumaFusion can only employ one standard LUT at a time; however, LumaFusion LUT presets enable simultaneous Color Grading and Color Corrections.

How will LUTs help with color correction in Lumafusion

Colors in today’s cameras are vibrant, but they may continuously be improved. Color correction corrects the color that’s already there, whether it’s boosting the exposure to brighten a darker photo or increasing the saturation to make the colors pop. Color correction in other NLEs can be difficult, but not in LumaFusion.

The Color Presets tab in the Color & Effects section is where you begin color correcting footage. There are various presets from which to pick. I wouldn’t use these settings on my videos because they’re too stylized, but they’re there. You may alter any of the presets to your taste, so some of the more dramatic ones can be toned down. By picking the original setting, purists can color-fix their raw footage without using LumaFusion. Moving the sliders till the color seems perfect is all that’s required from there.

Exposure, contrast, highlights, shadows, mid-tones, and saturation and hue are all controlled by sliders. The color sliders can be used for a more forceful approach. But proceed with caution. The sliders are delicate, and it’s easy to overdo them. Play around with the sliders until you get the look you want. If you don’t like it, toss it in the trashcan and start over.

Color grading and color correction are not interchangeable terms. Color correction is a technical requirement, but color grading is primarily creative. You’ll have no command over the color grading process if you’re working with film material where primary colors aren’t even visible. Before diving into the creative LUTs, make sure you complete adequate color correcting.

Color grading, unlike color correction, adjusts the shot’s color to modify the atmosphere or feel. The only way to do that in LumaFusion is to play around with the color sliders under the Color Presets tab, but that’s not ideal. As previously stated, the three sliders are sensitive and limited. LumaFusion isn’t designed for color grading, which is OK. Thankfully, LumaFusion allows you to use LUTs.

Always color correct your footage before utilizing any LUTS, which entails changing the White-balance, Highlights, Contrast, and Shadows. Do not apply the LUTS to your footage directly.

How to use LUTs in Lumafusion?

Videographers, colorists, and editors use LUTs because they are efficient. Rather than starting from zero every time you work on a video editing project, you may speed up the color grading process using a LUT with predefined color profiles. It’s elementary to import LUTs. Simply import the preset files into LumaFusion and add the preset to your footage like an Instagram filter.

The Import button in the Color & Effects editor is the easiest way to load LUTs.

1. Double click on any video/photo clip on the timeline to access the Clip Editors.
2. At the bottom of the Clip Editor UI, select the Color & Effects tab.
3. The import button is located directly below the effect preset library.

How to use LUTs in Lumafuison

LUTs must be loaded via the LumaFX clip editor at the moment. Follow the steps below to accomplish this:

1. To access the LumaFX UI, double-tap any video/photo clip in the timeline.
2. At the bottom of the LumaFX UI, select the ‘Color & Effects’ tool.
3. In the upper right panel, press the cube icon.
4. The import button is located directly below the effect preset library.

Load LumaFX LUTs

1. Once hit, it will display your transfer site options; select your desired transfer site and navigate to the folder where your LUTs are stored.
2. Select and import all of the LUTs in the folder.

Import LUTs

Free LUTs Resource for Lumafusion

Choosing the appropriate LUT pack will boost your photography and videography immediately. With our quick guide to the top free LUTs available, you can find the appropriate one for you.

1. Jaun Melara free LUTs

LUTs aren’t simply for stylizing video. They’re frequently employed as a color correction tool to ensure that your colors are shown correctly in various formats. Juan Melara has provided a free LUT set to assist you in color correcting your footage for printing on film stock. These free LUTs will provide modest stylization to your footage if you don’t want to send it to print.

Melara developed this video to demonstrate his free LUTs in action. The colors are more subdued than in the other LUTs on this list. This free LUT pack is ideal if you’re looking to produce a modern-style cinematic color grade. Melara also has a great article about using LUTs to create a lovely color grade. DaVinci PowerGrades are available for several of these LUTs. They color correct your film in the same way as LUTs do, but you’ll have more flexibility over individual PowerGrade components.

Jaun Melara free LUTs

2. Small Hd free LUTs

SmallHD, a company that makes small, full HD on-camera monitors, is giving away a free set of color grades that reproduce the appearance of seven classic movies. The company is also releasing a series of video lessons that show how to get the most out of these effects throughout production and post-production. Everything is completely free. The color grades are provided as a.zip file and are in the form of 3D LUT files created in DaVinci Resolve. If you’re unfamiliar with SmallHD, the company offers free LUTs for on-set monitoring in real-time. This free set of Movie Look LUTs is inspired by seven recent films, including Apocalypse Now’s warmth and The Matrix’s green overtones. Take use of SmallHD’s free LUT set if you want to give your footage a dramatic and cinematic vibe.

Small Hd free LUTs

3. Color Grading Central free LUTs

Color Grading Central is essential knowledge for any aspiring colorist or video editor who takes color seriously. CGC is a company that specializes in color grading. Their website has a wide range of outstanding color-related products, from grain to LUTs. They also provide their email members with a wealth of free color grading information. Free trials of some LUTs are also available, so you may try them out before you buy. They’re giving away an array of color presets, grains, and burns exclusively to their email list and the seven free color LUTs. We strongly recommend them if you want to give your footage a shot-on-film look.

Color Grading Central free LUTs

4. PremiumBeat Free LUTs

PremiumBeat has freely given countless LUT packs as well as other assets to any video editor or filmmaker over the years. Todd Blankenship has designed a fresh new set of FREE LUTs for Shutterstock, which is their latest addition. Todd chose distinct looks from films and pictures that inspire his daily work to create this bundle with attention and love. There are many options, and these looks will offer you a great place to start when it comes to grading your footage. They recently published an in-depth evaluation of Photon.io, a new color grading tool. Todd Blankenship, who ended up utilizing the tool to create these LUTs, wrote the initial review. The pack has been fine-tuned to replicate some clean, cinematic looks that you may use as a jumping-off point for your video.

PremiumBeat Free LUTs

5. Frank Glencairn free LUT

Despite having access to the most advanced filming gear, there’s something about a vintage film aesthetic that looks fantastic. Frank Glencairn has made a nice K-Tone LUT that is meant to look like vintage Kodachrome film. This film grade, which was formerly popular among photographers and filmmakers, has fallen out of favor due to the rise of digital cameras. With this free LUT, you can get the appearance of retro-looking reds, blues, and yellows.

Frank Glencairn free LUT

6. Reverse Tree Media free LUTs

Reverse Tree Media is releasing a new LUTS bundle that is absolutely free. In addition to LUTS, this LUTS collection includes utility LUTS, film grains, and a Black-Bar layer. For the color-grading procedure, this is critical. This bundle contains 56 free LUTS for various scenarios like weddings, television commercials, travel films, landscapes, Rec.709, and so on. It also has several useful LUTS and film grain overlays for 8mm, 16mm, and 35mm video, as well as a cinematic black bar PNG file with a ratio of 2.35:1 to assist you in achieving a more cinematic appearance quickly and save time. Check out the link to learn more about LUTS and to obtain their previous cinematic LUTS bundle, which is also free.

Reverse Tree

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Closing Thoughts:

LUTs are most typically used to build and store color profiles that can be utilized in other film projects. By using contrast and design, you can bring logs and flat materials to life. Everything you need to know is right here. You can now rush to your desk and fix your video.

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Closing Thoughts:

LUTs are most typically used to build and store color profiles that can be utilized in other film projects. By using contrast and design, you can bring logs and flat materials to life. Everything you need to know is right here. You can now rush to your desk and fix your video.

This Article Shares Valuable Insight Into the Best Brand Story Videos. Also, It Highlights the Importance of a Video Maker in Your Brand Story Video Ad-Making Process and Why Filmora Should Be Your Go-To Choice

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Merge Audio and Video Using FFmpeg

Welcome to the world of video production! Whether you’re a beginner or an experienced video creator, one of the most important skills to master is merging audio and video seamlessly. In this article, we’ll focus on FFmpeg, a powerful command-line tool that can help you easily merge audio and video.

FFmpeg is open-source software that allows you to convert, edit, and stream multimedia files. It’s widely used by professionals and enthusiasts and has many capabilities, including merging audio and video files. This guide will walk you through merging audio and video using FFmpeg. So, whether you’re creating a YouTube video, a podcast, or a movie, you’ll have the skills to make it sound and look great.

Preparation

Are you ready to master the art of merging audio and video? Then let’s dive into the world of FFmpeg, a powerful and versatile tool that can help you achieve professional results.

With FFmpeg, you can record, convert, and stream audio and video files in any format, making it a complete and cross-platform solution. It’s also a great tool for decoding, encoding, transcoding, muxing, demuxing, streaming, filtering, and playing any media type.

But before we start merging video files using FFmpeg, it’s important to understand the basics of container formats and video codecs. These are the building blocks of your videos, and the specific types you’re working with will determine the method you’ll use to merge them. So, buckle up, and let’s get started!

How To Combine Video With Two Audio Using FFmpeg

Are you looking to add multiple audio tracks to your video? With FFmpeg, you can easily combine video with two audio streams. Whether creating a foreign-language version of your video or adding an alternate audio track, this method will help you achieve professional results. This section will guide you through combining video with two audio streams using FFmpeg’s command-line interface. So, let’s get started!

Mixing Two Audios Into a Video

Combining multiple audio tracks into one video can be done easily with FFmpeg’s command-line interface. In this example, we will combine two audio tracks into one video so that the voiceover will play over the background music. Here’s the step-by-step process:

Step1 Open your command prompt or terminal and navigate to the directory where your video and audio files are located.

Step2 Replace “video1.mp4“ and “audio1.mp3“ with the names of your actual video and audio files.

ffmpeg \

-i video1.mp4 -i audio1.mp3 \

Step3 The -c:v copy flag tells FFmpeg to copy the video stream from the source file without re-encoding it. This helps to speed up the process and avoid quality loss.

-c:v copy \

-filter_complex “ \

Step4 The command “amix=inputs=2:duration=longest“ tells amix to accept 2 inputs (0:a and 1:a) and combine them into an output stream called audio_out, with the duration of the longest input.

[0:a][1:a] amix=inputs=2:duration=longest [audio_out] \

Step5 Map the video stream (0:v) and the mixed audio stream (audio_out) into the final output video.

-map 0:v -map “[audio_out]“ \

Step6 The -y flag tells FFmpeg to overwrite the output file if it already exists.

-y output.mp4

Once complete, you’ll find the newly created video file with the mixed audio in the specified output location.

Mixing Two Audios Into a Video Adjusting Volume

We will be taking a step further and show you how to merge two audio tracks into a video while adjusting the volume of one of the audio tracks. This can be useful when you want to emphasize one audio track over the other, for example, to make the voiceover more prominent in a video.

And here’s the step-by-step process:

Step1 Start the command by specifying the input files.

ffmpeg \

-i video1.mp4 -i audio1.mp3 \

Step2 Use the filter_complex option to specify a filter graph.

-filter_complex “ \

[0:a] volume=0.5 [music];

Step3 Use the amix filter to take the “music“ stream and audio1.mp3 and mix them.

[music][1:a] amix=inputs=2:duration=longest [audio_out] \

“ \

Step4 Use the map option to specify which streams from the input files should be included in the output file.

-map 0:v -map “[audio_out]“ \

Step5 Specify the output file name as “output.mp4“ and the -y flag to overwrite the output file without asking for confirmation if it already exists.

-y output.mp4

Mixing Two Audios Into a Video With Delay

When creating videos, sometimes the audio needs to be synced with the video, or you want to add a delay to the audio track. Here’s how to add delay to an audio track using FFmpeg.

Step1 Use the adelay filter to add delay to the audio track.

[1:a] adelay=2100|2100 [voice];

Step2 Mix the delayed audio track with the original audio track

[0:a][voice] amix=inputs=2:duration=longest [audio_out]

Step3 Map the video and audio tracks to the output file

-map 0:v -map “[audio_out]“

Step4 Use the -y flag to overwrite the output file

-y output.mp4

The final command would look like this:

ffmpeg \

-i video1.mp4 -i audio1.mp3 \

-filter_complex “ \

[1:a] adelay=2100|2100 [voice]; \

[0:a][voice] amix=inputs=2:duration=longest [audio_out] \

“ \

-map 0:v -map “[audio_out]“ \

-y output.mp4

This command will delay the audio track by 2100 milliseconds and then mix it with the original audio track, resulting in a new video file with the delayed audio.

It May Interest You - Merge Audio and Video Files With Filmora

While FFmpeg is a powerful tool for merging audio and video files, its learning curve can be steep for some users. If you’re looking for an easier option, you may consider using video editing software like Filmora.

What Is Filmora?

Wondershare Filmora is a video editing software that allows users to create professional-looking videos easily. It offers a user-friendly interface, making it an excellent option for those needing a more extensive video editing experience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

This software offers an intuitive interface and a wide range of features that make it easy to merge audio and video files, even for beginners. In addition, Filmora provides various options for editing and enhancing the audio and video files, giving you more control over the final output. Filmora is a great alternative to FFmpeg for those who want to merge audio and video files quickly and easily.

How To Combine Audio and Video Files Using Filmora

Filmora is a user-friendly video editing software that allows you to easily combine audio and video files to create a polished and professional final product. So here’s the step-by-step process of combining audio and video files using Filmora.

Step1 Import audio and video files into Filmora using drag-and-drop or the “Import Media“ button.

Step2 Place the media files in the timeline and align the video with the audio.

Step3 Replace the original audio by right-clicking the video, selecting “Detach Audio,” deleting the original audio, and replacing it with new audio.

Step4 Export the final video by selecting a format and clicking “Export,” or publish directly to YouTube or burn to DVD.

People Also Ask

Here are some frequently asked questions regarding the merging function of FFmpeg and other related topics:

Q1. How To Merge Image and Video in FFmpeg?

To merge an image and a video using FFmpeg, first, use the -loop option on the image to loop it for the duration of the video, then use the overlay filter to overlay the image on the video. The command would look like this:

ffmpeg -i video.mp4 -i image.jpg -filter_complex “[0:v][1:v] overlay=0:0” -pix_fmt yuv420p -c:a copy output.mp4

This command takes the input video and image, applies the overlay filter to overlay the image on the video starting at the top left corner (0:0), and outputs the result to output.mp4. The -pix_fmt yuv420p and -c:a copy options ensure compatibility with most devices.

Q2. Can I Merge 2 MP4 Files Into 1?

Yes, you can merge two MP4 files into one using Filmora. To do this, follow these steps:

Step1 Open Filmora and import the video files

Step2 Drag the videos to the timeline

Step3 Align the second video with the first without leaving any gaps

Step4 Click “Export“ and select desired settings

Step5 Click “Export“ again to save the combined video on your computer.

Q3. How Can I Merge the Video and Subtitle?

To merge video and subtitle in Filmora, follow these steps:

Step1 Open Filmora and import your SRT subtitle file.

Step2 Place the SRT file on the timeline and right-click on it. Select “Advanced Edit“ from the options.

Step3 Adjust the subtitle’s time code, text, color, font, and other settings. When finished, choose “Export Subtitle file“ to save the changes.

Still want to learn more tricks about adding subtitles to your video? Check out the video below:

Conclusion

Using FFmpeg and Filmora, you can easily combine video with audio, merge multiple video files, and add subtitles to your videos. Both tools offer different features and learning curves, so it’s important to understand what you need before choosing one. Filmora is a great option for beginners and those who want a user-friendly interface, while FFmpeg is a powerful command-line tool for advanced users.

• “-i INPUT_FILE.mp4“ flag specifies INPUT_FILE.mp4 as the input source.
• “-i AUDIO.wav,” tells FFmpeg to take AUDIO.wav as an input source.
• The “-c:v copy“ flag is a short form of “-codec:v copy,” which means to copy the video stream from the source files to the destination file.
• The “-c:a aac“ flag means selecting all the audio streams from the source files and then encoding them with the AAC encoder.
• “mp4“ specifies the name of the output file.

Step3 In case you don’t want any audio conversion, drop the aac part in the command and replace it with copy; the command would look like this:

ffmpeg -i INPUT_FILE.mp4 -i AUDIO.aac -c:v copy -c:a copy OUTPUT_FILE.mp4

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How To Combine Video With Two Audio Using FFmpeg

Are you looking to add multiple audio tracks to your video? With FFmpeg, you can easily combine video with two audio streams. Whether creating a foreign-language version of your video or adding an alternate audio track, this method will help you achieve professional results. This section will guide you through combining video with two audio streams using FFmpeg’s command-line interface. So, let’s get started!

Mixing Two Audios Into a Video

Combining multiple audio tracks into one video can be done easily with FFmpeg’s command-line interface. In this example, we will combine two audio tracks into one video so that the voiceover will play over the background music. Here’s the step-by-step process:

Step1 Open your command prompt or terminal and navigate to the directory where your video and audio files are located.

Step2 Replace “video1.mp4“ and “audio1.mp3“ with the names of your actual video and audio files.

ffmpeg \

-i video1.mp4 -i audio1.mp3 \

Step3 The -c:v copy flag tells FFmpeg to copy the video stream from the source file without re-encoding it. This helps to speed up the process and avoid quality loss.

-c:v copy \

-filter_complex “ \

Step4 The command “amix=inputs=2:duration=longest“ tells amix to accept 2 inputs (0:a and 1:a) and combine them into an output stream called audio_out, with the duration of the longest input.

[0:a][1:a] amix=inputs=2:duration=longest [audio_out] \

Step5 Map the video stream (0:v) and the mixed audio stream (audio_out) into the final output video.

-map 0:v -map “[audio_out]“ \

Step6 The -y flag tells FFmpeg to overwrite the output file if it already exists.

-y output.mp4

Once complete, you’ll find the newly created video file with the mixed audio in the specified output location.

Mixing Two Audios Into a Video Adjusting Volume

We will be taking a step further and show you how to merge two audio tracks into a video while adjusting the volume of one of the audio tracks. This can be useful when you want to emphasize one audio track over the other, for example, to make the voiceover more prominent in a video.

And here’s the step-by-step process:

Step1 Start the command by specifying the input files.

ffmpeg \

-i video1.mp4 -i audio1.mp3 \

Step2 Use the filter_complex option to specify a filter graph.

-filter_complex “ \

[0:a] volume=0.5 [music];

Step3 Use the amix filter to take the “music“ stream and audio1.mp3 and mix them.

[music][1:a] amix=inputs=2:duration=longest [audio_out] \

“ \

Step4 Use the map option to specify which streams from the input files should be included in the output file.

-map 0:v -map “[audio_out]“ \

Step5 Specify the output file name as “output.mp4“ and the -y flag to overwrite the output file without asking for confirmation if it already exists.

-y output.mp4

Mixing Two Audios Into a Video With Delay

When creating videos, sometimes the audio needs to be synced with the video, or you want to add a delay to the audio track. Here’s how to add delay to an audio track using FFmpeg.

Step1 Use the adelay filter to add delay to the audio track.

[1:a] adelay=2100|2100 [voice];

Step2 Mix the delayed audio track with the original audio track

[0:a][voice] amix=inputs=2:duration=longest [audio_out]

Step3 Map the video and audio tracks to the output file

-map 0:v -map “[audio_out]“

Step4 Use the -y flag to overwrite the output file

-y output.mp4

The final command would look like this:

ffmpeg \

-i video1.mp4 -i audio1.mp3 \

-filter_complex “ \

[1:a] adelay=2100|2100 [voice]; \

[0:a][voice] amix=inputs=2:duration=longest [audio_out] \

“ \

-map 0:v -map “[audio_out]“ \

-y output.mp4

This command will delay the audio track by 2100 milliseconds and then mix it with the original audio track, resulting in a new video file with the delayed audio.

It May Interest You - Merge Audio and Video Files With Filmora

While FFmpeg is a powerful tool for merging audio and video files, its learning curve can be steep for some users. If you’re looking for an easier option, you may consider using video editing software like Filmora.

What Is Filmora?

Wondershare Filmora is a video editing software that allows users to create professional-looking videos easily. It offers a user-friendly interface, making it an excellent option for those needing a more extensive video editing experience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

This software offers an intuitive interface and a wide range of features that make it easy to merge audio and video files, even for beginners. In addition, Filmora provides various options for editing and enhancing the audio and video files, giving you more control over the final output. Filmora is a great alternative to FFmpeg for those who want to merge audio and video files quickly and easily.

How To Combine Audio and Video Files Using Filmora

Filmora is a user-friendly video editing software that allows you to easily combine audio and video files to create a polished and professional final product. So here’s the step-by-step process of combining audio and video files using Filmora.

Step1 Import audio and video files into Filmora using drag-and-drop or the “Import Media“ button.

Step2 Place the media files in the timeline and align the video with the audio.

Step3 Replace the original audio by right-clicking the video, selecting “Detach Audio,” deleting the original audio, and replacing it with new audio.

Step4 Export the final video by selecting a format and clicking “Export,” or publish directly to YouTube or burn to DVD.

People Also Ask

Here are some frequently asked questions regarding the merging function of FFmpeg and other related topics:

Q1. How To Merge Image and Video in FFmpeg?

To merge an image and a video using FFmpeg, first, use the -loop option on the image to loop it for the duration of the video, then use the overlay filter to overlay the image on the video. The command would look like this:

ffmpeg -i video.mp4 -i image.jpg -filter_complex “[0:v][1:v] overlay=0:0” -pix_fmt yuv420p -c:a copy output.mp4

This command takes the input video and image, applies the overlay filter to overlay the image on the video starting at the top left corner (0:0), and outputs the result to output.mp4. The -pix_fmt yuv420p and -c:a copy options ensure compatibility with most devices.

Q2. Can I Merge 2 MP4 Files Into 1?

Yes, you can merge two MP4 files into one using Filmora. To do this, follow these steps:

Step1 Open Filmora and import the video files

Step2 Drag the videos to the timeline

Step3 Align the second video with the first without leaving any gaps

Step4 Click “Export“ and select desired settings

Step5 Click “Export“ again to save the combined video on your computer.

Q3. How Can I Merge the Video and Subtitle?

To merge video and subtitle in Filmora, follow these steps:

Step1 Open Filmora and import your SRT subtitle file.

Step2 Place the SRT file on the timeline and right-click on it. Select “Advanced Edit“ from the options.

Step3 Adjust the subtitle’s time code, text, color, font, and other settings. When finished, choose “Export Subtitle file“ to save the changes.

Still want to learn more tricks about adding subtitles to your video? Check out the video below:

Conclusion

Using FFmpeg and Filmora, you can easily combine video with audio, merge multiple video files, and add subtitles to your videos. Both tools offer different features and learning curves, so it’s important to understand what you need before choosing one. Filmora is a great option for beginners and those who want a user-friendly interface, while FFmpeg is a powerful command-line tool for advanced users.

Guide to Create a Timelapse Video in After Effects

Time-Lapse movies are great for a variety of projects; you can use them as establishing shots in sitcoms, corporate marketing videos, and they can make lovely backgrounds for animated slideshows. A time-lapse video is essentially a series of photographs taken at regular intervals to depict how the environment changes gradually over a shorter period of time. In this article, we’ll demonstrate how you may quickly and easily build an After Effects time-lapse effect.

With that said, let’s start!

Step 1. Create a new composition

Calculating your composition length to accommodate the frame rate and number of images is the first step in generating a time-lapse video.

1. Verify the number of images you have for your Sequence.
2. New Composition Creation. Selecting a frame rate: A time lapse film produced at 30 frames per second will flow smoothly, but you can select any frame rate you like.
3. To determine the duration of your composition, divide the number of photographs you have by the frame rate you’ve chosen. For instance, if you use 600 photos at 30 frames per second, your composition will last 20 seconds.

Step 2. Import your images

You are prepared to make a time-lapse sequence if all of your photographs are saved to the same folder and are in the same order. If you are working directly from your Camera, you will likely have Camera Raw files, although this procedure works with PNG and JPEG sequences.

1. Press Command/Control I on your keyboard or select File > Import. Find the folder holding your image sequence.
2. To begin, select the first picture in the sequence. If all of your images have accurate names, After Effects will be able to identify a sequence of images.
3. Make sure the Force Alphabetical Order and Camera Raw Sequence checkboxes are selected. Your Time-Lapse Sequence will display in the Project Browser Panel after you click Import.
4. Once you’ve watched how it plays, you can adjust the Frame Rate by right-clicking the Sequence in the Project Browser and selecting Interpret Footage > Main.
5. To update your time-lapse, modify the Frame Rate setting and click OK.

Step 3. Create movements

1. After Effects’ Time-Lapse Sequence can be used just like any other standalone clip. This implies that you may give your time-lapse clip movement by adding Keyframes and Effects.
2. Place your Playhead at the beginning of the clip after choosing the Image Sequence. Make a keyframe for the scale or position.
3. To generate a second Keyframe for the value of your choice, move to the end of the clip. Make any necessary Clip modifications.
4. Right-click on the timeline, choose New > Adjustment Layer, then add your effects to the Adjustment Layer to add effects like noise and grain.

Step 4. Create slow motion from a video

You can import your video after you’ve shot it to prepare it for editing. The same steps, including naming your photos in order, must be taken for the Time Lapse sequence. It may be advantageous to entirely rename both your Image Sequence and Performer clip.

1. Drag the finished Time Lapse sequence to your Timeline after completing it as previously explained.
2. Over the Time Lapse, add the Performer Clip to the Timeline.
3. Choose Time>Time Stretch by performing a right-click on the performer clip.
4. You can alter the Stretch Factor or Duration in the dialogue box. When you alter one parameter, the other will reflect the new Stretch Factor or Duration for you.

Step 5. Make an overlay

You can alter the Stretch Factor or Duration in the dialogue box. When you alter one parameter, the other will reflect the new Stretch Factor or Duration for you.

1. Find Luma Key in the Effect Control Panel and drag it to your clip.
2. Change the Key Type setting in the Effect Control Panel to Key Out Brighter.
3. The Threshold, Tolerance, and Edge settings should be adjusted until only the silhouette is visible.
4. Use the Pen or Mask Tool to create a circle around the parts you want to delete if you discover any corners of your clip that are still visible.
5. Add any Effects, such as Light Leaks, to your Adjustment Layer by choosing “Right-click > New > Adjustment layer.”

After Effects CC must be opened, a new project must be created, the Import File menu option must be selected, and the appropriate folder containing the altered still images must be located and selected before the time-lapse photos can be turned into a film. You need to make sure that the JPEG Series box is checked, as well as the Force Alphabetical Order box.

Once you have clicked on the first image in the sequence. The time-lapse video that you uploaded appears in the project library. After performing a right-click on the filename, select “New Comp from Selection” from the context menu.

Step 6. Exporting your video

After getting our sequence to perform some kind of slow, understated animation so that it appears as though the camera is moving dramatically, we will need to export a video file. Go to File > Export > Add to Render Queue, then open the Render Queue dialog box by going to Window > Render Queue. From there, you can choose the Output Module and change the settings in the options dialog box. Finally, choose the Output To option and select the location on your computer where you would like to save the video clip that we are currently rendering and exporting.

Conclusion

No matter how you make your time lapse videos, After Effects has a ton of features you can use to modify and enhance the way they look. Now that you are familiar with the fundamentals, you can play with the Frame Rates and Composition options. Check out this helpful manual for more information on Time Stretching and Remapping in After Effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

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