Top 8 Memoji Makers to Make a Memoji on PC, Android & iPhone

You might have heard of emoji and might be wondering what memoji is! Well, memojis can be described as the next level emojis, wherein the emoji is designed and created from the user’s facial expressions.

The emoji avatars created from your facial expression are more fun to use and can deliver the expression you intended more accurately. Memoji happens to be the next trend after emojis, which is why people widely search for online memoji makers.

Memoji makers help their users to create customized emojis based on their facial expressions. Memojis are more fun to use on online social platforms, and hence we will be talking about the best memoji makers available to us. We will also discuss how to make a memoji easily using these memoji makers and the fun features, these memoji makers offer. Why not add some extra fun while interacting socially, right?

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For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

In this article

01 Top 8 Memoji Makers to Make a Memoji

02 How to Use and send Memoji on Your Phone

Part 1: Top 8 Memoji Makers to Make a Memoji

Since using memoji is a way of adding extra fun and making any conversation more interesting, people search for good emoji makers in the online market. If you have a good memoji maker, making a memojis is just a matter of a few clicks on your phone. We have listed 8 of the best memoji makers apt for Android and iOS users below.

Top 8 Memoji Makers

1. Emoji-maker.com (PC/Online)

2. Labeley.com (PC/Online)

3. piZap

4. Avatoon (Android/iPhone)

5. Zmoji.me (Android/iPhone)

6. Bitmoji (Android/iPhone)

7. Mirror Emoji Maker (Android/iPhone)

8. MojiPop (Android/iPhone)

1. Emoji-maker.com (PC/Online)

moji-maker.comis one of the best memoji makers that can take out the boredom of using default emoji icons in your interactions. It will detect your face through the camera and then provide you with many template options matching your face. You can also edit it and customize it further

Features:

• Take a picture or choose one from storage.
• A lot of accessories to create the emoji face.
• Save the created emoji and easy sharing on Snapchat, Facebook, Twitter, etc.

2. Labeley.com (PC/Online)

Labeley.com is an online memoji maker that can create memojis very easily. The emojis can be customized according to the picture in your mind, and there is also a print option if you wish to keep physical copies of the memoji you created.

Features:

• A lot of shape options to customize your memoji.
• Options to add text and easy uploading.
• A wide range of accessories and background options to choose from.
• Create an account and options to save your designs.

3. piZap

piZap is an interesting memoji maker in which you can create funny emojis resembling yourself. It allows you to customize all the features of the emoji face to give a similar look to your face and add more fun while you interact with people.

Features:

• A variety of design features to create a memoji.
• free to use after login, and saves the incomplete edits.
• add filters, texts, and masks to the memoji.
• Other editing options like creating collage etc.

4. Avatoon (Android/iPhone)

Avatoon is the best application you can use to spice up your social media interactions a bit. It has powerful editing tools that help you create great personal avatars. These avatars let you stand out among people who still use the default emoji icons and stickers.

Features:

• Facial recognition feature that helps to grasp your appearance from your photo.
• A photo editor that can help you customize your memojis further.
• An avatar snapshots feature you add expressions and poses to your avatar.

5. Zmoji.me (Android/iPhone)

Zmoji.me helps you to create fun memojis to share on social media. You can create a unique single or group memojis with a few clicks. This online memoji maker also helps you add creative texts to your memojis for more attraction.

Features:

• Manual creation of facial recognition options.
• Numerous outfit and styles options.
• A variety of stickers for every moment you wish to remember.
• Quick sharing in conversations on any social media applications.

6. Bitmoji (Android/iPhone)

Bitmoji is the right application if you wish to more expressive while sending emojis. This online memoji maker helps you create attractive avatars that look like yourself and edit everything from your expressions to your clothes.

Features:

• Create funny and expressive cartoon model avatars.
• A huge library of stickers to choose from.
• Use it on social media platforms like Snapchat, Messenger, etc. easily.

7. Mirror Emoji Maker (Android/iPhone)

Mirror Emoji maker is a free memoji maker that allows you to create memojis and use these memojis on any social media through a personalized emoji keyboard. It is a great application, and its face recognition captures all the details to make the memoji very similar to the user.

Features:

• A decide wheel that helps you choose among the memojis.
• An inbuilt keyboard exclusively for memojis.
• Options to create animated gifs and stickers out of the personalized memojis.

8. MojiPop (Android/iPhone)

MojiPop is an online memoji maker that helps you create wonderful memojis that can add a bit of humor to your interactions. In just 2 clicks, you will be able to access a large number of animated stickers and caricatures of your face, suited for any situation.

Features:

• Easy and fast access to stickers.
• Animated stickers personalized to your looks and appearance.
• Stickers that are updated every day with new ones.
• A favorites options to group your favorite stickers.

Part 2: How to Use and send Memoji on Your Phone

Memoji is the latest trend in online communication across different platforms. It has made chats and social interactions more interesting and funny. With memoji people tend to be more engaging and the memojis help to convey the expressions in a better way.

Let’s see how to make a memoji of your own, using the memoji application:

Step 1: open the Memoji application on your device. Choose a picture or capture one using the camera.

Step 2: Select the template you like and edit it.

Step 3: Create a face you want with the accessories provided in the app.

Step 4: Save the memoji you created and share it on any social media platform like Snapchat, Facebook, Twitter, etc.

Step 5: Review the memoji you made from the emoji collection. Tap on + to create more memojis.

Bonus tip: Create an Animation Video with Anireel

Anireel is an animated video editing software with rich, fun elements, and scenes to help animated video creators easily create, edit and finish an impressive video. Anireel features a great variety of drag and drop characters, actions, props, text, and audio assets. Users will be able to modify the size and color of the assets. The software also supports imported pictures, videos, and audio assets, covering almost all formats.

Conclusion

In this era, emojis are widely used while interacting on online social media as it conveys our intent perfectly and is fun. Memoji takes this fun to a higher level, which is why people are searching for good online memoji makers.

The use of memojis makes the conversations more interesting and fun and encourages others to get involved in the conversations. Good memoji makers help you customize your emojis however you wish and based on any occasion. We have listed the top memoji makers available on various devices for your convenience. Download any of these apps, create personalized emojis, and have fun on social platforms!

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

In this article

01 Top 8 Memoji Makers to Make a Memoji

02 How to Use and send Memoji on Your Phone

Part 1: Top 8 Memoji Makers to Make a Memoji

Since using memoji is a way of adding extra fun and making any conversation more interesting, people search for good emoji makers in the online market. If you have a good memoji maker, making a memojis is just a matter of a few clicks on your phone. We have listed 8 of the best memoji makers apt for Android and iOS users below.

Top 8 Memoji Makers

1. Emoji-maker.com (PC/Online)

2. Labeley.com (PC/Online)

3. piZap

4. Avatoon (Android/iPhone)

5. Zmoji.me (Android/iPhone)

6. Bitmoji (Android/iPhone)

7. Mirror Emoji Maker (Android/iPhone)

8. MojiPop (Android/iPhone)

1. Emoji-maker.com (PC/Online)

moji-maker.comis one of the best memoji makers that can take out the boredom of using default emoji icons in your interactions. It will detect your face through the camera and then provide you with many template options matching your face. You can also edit it and customize it further

Features:

• Take a picture or choose one from storage.
• A lot of accessories to create the emoji face.
• Save the created emoji and easy sharing on Snapchat, Facebook, Twitter, etc.

2. Labeley.com (PC/Online)

Labeley.com is an online memoji maker that can create memojis very easily. The emojis can be customized according to the picture in your mind, and there is also a print option if you wish to keep physical copies of the memoji you created.

Features:

• A lot of shape options to customize your memoji.
• Options to add text and easy uploading.
• A wide range of accessories and background options to choose from.
• Create an account and options to save your designs.

3. piZap

piZap is an interesting memoji maker in which you can create funny emojis resembling yourself. It allows you to customize all the features of the emoji face to give a similar look to your face and add more fun while you interact with people.

Features:

• A variety of design features to create a memoji.
• free to use after login, and saves the incomplete edits.
• add filters, texts, and masks to the memoji.
• Other editing options like creating collage etc.

4. Avatoon (Android/iPhone)

Avatoon is the best application you can use to spice up your social media interactions a bit. It has powerful editing tools that help you create great personal avatars. These avatars let you stand out among people who still use the default emoji icons and stickers.

Features:

• Facial recognition feature that helps to grasp your appearance from your photo.
• A photo editor that can help you customize your memojis further.
• An avatar snapshots feature you add expressions and poses to your avatar.

5. Zmoji.me (Android/iPhone)

Zmoji.me helps you to create fun memojis to share on social media. You can create a unique single or group memojis with a few clicks. This online memoji maker also helps you add creative texts to your memojis for more attraction.

Features:

• Manual creation of facial recognition options.
• Numerous outfit and styles options.
• A variety of stickers for every moment you wish to remember.
• Quick sharing in conversations on any social media applications.

6. Bitmoji (Android/iPhone)

Bitmoji is the right application if you wish to more expressive while sending emojis. This online memoji maker helps you create attractive avatars that look like yourself and edit everything from your expressions to your clothes.

Features:

• Create funny and expressive cartoon model avatars.
• A huge library of stickers to choose from.
• Use it on social media platforms like Snapchat, Messenger, etc. easily.

7. Mirror Emoji Maker (Android/iPhone)

Mirror Emoji maker is a free memoji maker that allows you to create memojis and use these memojis on any social media through a personalized emoji keyboard. It is a great application, and its face recognition captures all the details to make the memoji very similar to the user.

Features:

• A decide wheel that helps you choose among the memojis.
• An inbuilt keyboard exclusively for memojis.
• Options to create animated gifs and stickers out of the personalized memojis.

8. MojiPop (Android/iPhone)

MojiPop is an online memoji maker that helps you create wonderful memojis that can add a bit of humor to your interactions. In just 2 clicks, you will be able to access a large number of animated stickers and caricatures of your face, suited for any situation.

Features:

• Easy and fast access to stickers.
• Animated stickers personalized to your looks and appearance.
• Stickers that are updated every day with new ones.
• A favorites options to group your favorite stickers.

Part 2: How to Use and send Memoji on Your Phone

Memoji is the latest trend in online communication across different platforms. It has made chats and social interactions more interesting and funny. With memoji people tend to be more engaging and the memojis help to convey the expressions in a better way.

Let’s see how to make a memoji of your own, using the memoji application:

Step 1: open the Memoji application on your device. Choose a picture or capture one using the camera.

Step 2: Select the template you like and edit it.

Step 3: Create a face you want with the accessories provided in the app.

Step 4: Save the memoji you created and share it on any social media platform like Snapchat, Facebook, Twitter, etc.

Step 5: Review the memoji you made from the emoji collection. Tap on + to create more memojis.

Bonus tip: Create an Animation Video with Anireel

Anireel is an animated video editing software with rich, fun elements, and scenes to help animated video creators easily create, edit and finish an impressive video. Anireel features a great variety of drag and drop characters, actions, props, text, and audio assets. Users will be able to modify the size and color of the assets. The software also supports imported pictures, videos, and audio assets, covering almost all formats.

Conclusion

In this era, emojis are widely used while interacting on online social media as it conveys our intent perfectly and is fun. Memoji takes this fun to a higher level, which is why people are searching for good online memoji makers.

The use of memojis makes the conversations more interesting and fun and encourages others to get involved in the conversations. Good memoji makers help you customize your emojis however you wish and based on any occasion. We have listed the top memoji makers available on various devices for your convenience. Download any of these apps, create personalized emojis, and have fun on social platforms!

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

In this article

01 Top 8 Memoji Makers to Make a Memoji

02 How to Use and send Memoji on Your Phone

Part 1: Top 8 Memoji Makers to Make a Memoji

Since using memoji is a way of adding extra fun and making any conversation more interesting, people search for good emoji makers in the online market. If you have a good memoji maker, making a memojis is just a matter of a few clicks on your phone. We have listed 8 of the best memoji makers apt for Android and iOS users below.

Top 8 Memoji Makers

1. Emoji-maker.com (PC/Online)

2. Labeley.com (PC/Online)

3. piZap

4. Avatoon (Android/iPhone)

5. Zmoji.me (Android/iPhone)

6. Bitmoji (Android/iPhone)

7. Mirror Emoji Maker (Android/iPhone)

8. MojiPop (Android/iPhone)

1. Emoji-maker.com (PC/Online)

moji-maker.comis one of the best memoji makers that can take out the boredom of using default emoji icons in your interactions. It will detect your face through the camera and then provide you with many template options matching your face. You can also edit it and customize it further

Features:

• Take a picture or choose one from storage.
• A lot of accessories to create the emoji face.
• Save the created emoji and easy sharing on Snapchat, Facebook, Twitter, etc.

2. Labeley.com (PC/Online)

Labeley.com is an online memoji maker that can create memojis very easily. The emojis can be customized according to the picture in your mind, and there is also a print option if you wish to keep physical copies of the memoji you created.

Features:

• A lot of shape options to customize your memoji.
• Options to add text and easy uploading.
• A wide range of accessories and background options to choose from.
• Create an account and options to save your designs.

3. piZap

piZap is an interesting memoji maker in which you can create funny emojis resembling yourself. It allows you to customize all the features of the emoji face to give a similar look to your face and add more fun while you interact with people.

Features:

• A variety of design features to create a memoji.
• free to use after login, and saves the incomplete edits.
• add filters, texts, and masks to the memoji.
• Other editing options like creating collage etc.

4. Avatoon (Android/iPhone)

Avatoon is the best application you can use to spice up your social media interactions a bit. It has powerful editing tools that help you create great personal avatars. These avatars let you stand out among people who still use the default emoji icons and stickers.

Features:

• Facial recognition feature that helps to grasp your appearance from your photo.
• A photo editor that can help you customize your memojis further.
• An avatar snapshots feature you add expressions and poses to your avatar.

5. Zmoji.me (Android/iPhone)

Zmoji.me helps you to create fun memojis to share on social media. You can create a unique single or group memojis with a few clicks. This online memoji maker also helps you add creative texts to your memojis for more attraction.

Features:

• Manual creation of facial recognition options.
• Numerous outfit and styles options.
• A variety of stickers for every moment you wish to remember.
• Quick sharing in conversations on any social media applications.

6. Bitmoji (Android/iPhone)

Bitmoji is the right application if you wish to more expressive while sending emojis. This online memoji maker helps you create attractive avatars that look like yourself and edit everything from your expressions to your clothes.

Features:

• Create funny and expressive cartoon model avatars.
• A huge library of stickers to choose from.
• Use it on social media platforms like Snapchat, Messenger, etc. easily.

7. Mirror Emoji Maker (Android/iPhone)

Mirror Emoji maker is a free memoji maker that allows you to create memojis and use these memojis on any social media through a personalized emoji keyboard. It is a great application, and its face recognition captures all the details to make the memoji very similar to the user.

Features:

• A decide wheel that helps you choose among the memojis.
• An inbuilt keyboard exclusively for memojis.
• Options to create animated gifs and stickers out of the personalized memojis.

8. MojiPop (Android/iPhone)

MojiPop is an online memoji maker that helps you create wonderful memojis that can add a bit of humor to your interactions. In just 2 clicks, you will be able to access a large number of animated stickers and caricatures of your face, suited for any situation.

Features:

• Easy and fast access to stickers.
• Animated stickers personalized to your looks and appearance.
• Stickers that are updated every day with new ones.
• A favorites options to group your favorite stickers.

Part 2: How to Use and send Memoji on Your Phone

Memoji is the latest trend in online communication across different platforms. It has made chats and social interactions more interesting and funny. With memoji people tend to be more engaging and the memojis help to convey the expressions in a better way.

Let’s see how to make a memoji of your own, using the memoji application:

Step 1: open the Memoji application on your device. Choose a picture or capture one using the camera.

Step 2: Select the template you like and edit it.

Step 3: Create a face you want with the accessories provided in the app.

Step 4: Save the memoji you created and share it on any social media platform like Snapchat, Facebook, Twitter, etc.

Step 5: Review the memoji you made from the emoji collection. Tap on + to create more memojis.

Bonus tip: Create an Animation Video with Anireel

Anireel is an animated video editing software with rich, fun elements, and scenes to help animated video creators easily create, edit and finish an impressive video. Anireel features a great variety of drag and drop characters, actions, props, text, and audio assets. Users will be able to modify the size and color of the assets. The software also supports imported pictures, videos, and audio assets, covering almost all formats.

Conclusion

In this era, emojis are widely used while interacting on online social media as it conveys our intent perfectly and is fun. Memoji takes this fun to a higher level, which is why people are searching for good online memoji makers.

The use of memojis makes the conversations more interesting and fun and encourages others to get involved in the conversations. Good memoji makers help you customize your emojis however you wish and based on any occasion. We have listed the top memoji makers available on various devices for your convenience. Download any of these apps, create personalized emojis, and have fun on social platforms!

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

In this article

01 Top 8 Memoji Makers to Make a Memoji

02 How to Use and send Memoji on Your Phone

Part 1: Top 8 Memoji Makers to Make a Memoji

Since using memoji is a way of adding extra fun and making any conversation more interesting, people search for good emoji makers in the online market. If you have a good memoji maker, making a memojis is just a matter of a few clicks on your phone. We have listed 8 of the best memoji makers apt for Android and iOS users below.

Top 8 Memoji Makers

1. Emoji-maker.com (PC/Online)

2. Labeley.com (PC/Online)

3. piZap

4. Avatoon (Android/iPhone)

5. Zmoji.me (Android/iPhone)

6. Bitmoji (Android/iPhone)

7. Mirror Emoji Maker (Android/iPhone)

8. MojiPop (Android/iPhone)

1. Emoji-maker.com (PC/Online)

moji-maker.comis one of the best memoji makers that can take out the boredom of using default emoji icons in your interactions. It will detect your face through the camera and then provide you with many template options matching your face. You can also edit it and customize it further

Features:

• Take a picture or choose one from storage.
• A lot of accessories to create the emoji face.
• Save the created emoji and easy sharing on Snapchat, Facebook, Twitter, etc.

2. Labeley.com (PC/Online)

Labeley.com is an online memoji maker that can create memojis very easily. The emojis can be customized according to the picture in your mind, and there is also a print option if you wish to keep physical copies of the memoji you created.

Features:

• A lot of shape options to customize your memoji.
• Options to add text and easy uploading.
• A wide range of accessories and background options to choose from.
• Create an account and options to save your designs.

3. piZap

piZap is an interesting memoji maker in which you can create funny emojis resembling yourself. It allows you to customize all the features of the emoji face to give a similar look to your face and add more fun while you interact with people.

Features:

• A variety of design features to create a memoji.
• free to use after login, and saves the incomplete edits.
• add filters, texts, and masks to the memoji.
• Other editing options like creating collage etc.

4. Avatoon (Android/iPhone)

Avatoon is the best application you can use to spice up your social media interactions a bit. It has powerful editing tools that help you create great personal avatars. These avatars let you stand out among people who still use the default emoji icons and stickers.

Features:

• Facial recognition feature that helps to grasp your appearance from your photo.
• A photo editor that can help you customize your memojis further.
• An avatar snapshots feature you add expressions and poses to your avatar.

5. Zmoji.me (Android/iPhone)

Zmoji.me helps you to create fun memojis to share on social media. You can create a unique single or group memojis with a few clicks. This online memoji maker also helps you add creative texts to your memojis for more attraction.

Features:

• Manual creation of facial recognition options.
• Numerous outfit and styles options.
• A variety of stickers for every moment you wish to remember.
• Quick sharing in conversations on any social media applications.

6. Bitmoji (Android/iPhone)

Bitmoji is the right application if you wish to more expressive while sending emojis. This online memoji maker helps you create attractive avatars that look like yourself and edit everything from your expressions to your clothes.

Features:

• Create funny and expressive cartoon model avatars.
• A huge library of stickers to choose from.
• Use it on social media platforms like Snapchat, Messenger, etc. easily.

7. Mirror Emoji Maker (Android/iPhone)

Mirror Emoji maker is a free memoji maker that allows you to create memojis and use these memojis on any social media through a personalized emoji keyboard. It is a great application, and its face recognition captures all the details to make the memoji very similar to the user.

Features:

• A decide wheel that helps you choose among the memojis.
• An inbuilt keyboard exclusively for memojis.
• Options to create animated gifs and stickers out of the personalized memojis.

8. MojiPop (Android/iPhone)

MojiPop is an online memoji maker that helps you create wonderful memojis that can add a bit of humor to your interactions. In just 2 clicks, you will be able to access a large number of animated stickers and caricatures of your face, suited for any situation.

Features:

• Easy and fast access to stickers.
• Animated stickers personalized to your looks and appearance.
• Stickers that are updated every day with new ones.
• A favorites options to group your favorite stickers.

Part 2: How to Use and send Memoji on Your Phone

Memoji is the latest trend in online communication across different platforms. It has made chats and social interactions more interesting and funny. With memoji people tend to be more engaging and the memojis help to convey the expressions in a better way.

Let’s see how to make a memoji of your own, using the memoji application:

Step 1: open the Memoji application on your device. Choose a picture or capture one using the camera.

Step 2: Select the template you like and edit it.

Step 3: Create a face you want with the accessories provided in the app.

Step 4: Save the memoji you created and share it on any social media platform like Snapchat, Facebook, Twitter, etc.

Step 5: Review the memoji you made from the emoji collection. Tap on + to create more memojis.

Bonus tip: Create an Animation Video with Anireel

Anireel is an animated video editing software with rich, fun elements, and scenes to help animated video creators easily create, edit and finish an impressive video. Anireel features a great variety of drag and drop characters, actions, props, text, and audio assets. Users will be able to modify the size and color of the assets. The software also supports imported pictures, videos, and audio assets, covering almost all formats.

Conclusion

In this era, emojis are widely used while interacting on online social media as it conveys our intent perfectly and is fun. Memoji takes this fun to a higher level, which is why people are searching for good online memoji makers.

The use of memojis makes the conversations more interesting and fun and encourages others to get involved in the conversations. Good memoji makers help you customize your emojis however you wish and based on any occasion. We have listed the top memoji makers available on various devices for your convenience. Download any of these apps, create personalized emojis, and have fun on social platforms!

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Using VN Editor To Add Luts for Video Editing

We all know we can use LUTs to improve our digital content’s color grading and tone. By applying LUTs, you can achieve various creative effects, from vintage to cinematic styles. These LUTs can be easily accessed and applied through photo and video editing software on your computers. However, with the rise of social media and the growing demand for unique content has increased.

Many websites and online communities offer a wide range of LUTs for users to download and use freely. With this high demand, there are mobile applications that provide LUT functionality. Moreover, one such application for mobile devices is VN Editor. You can search for VN LUTs free download to access many free LUTs on the internet that you can use.

• Part 2: Filter for VN - LUTs Presets: A Great Option for LUT Editing in VN Editor
• Part 3: How to Add LUTs in VN Editor?

Part 1: Best Options in LUTs That You Can Find in VN Editor?

VN Editor is a great application that allows you to add or apply LUTs. With this tool, you can easily import your LUTs and apply them to your digital media. There are many VN LUTs available, both paid and free. Here is a list of some of the best paid and free LUTs that you can use in VN Editor.

1.Cinematic LUT by Alexey_P

Enhance your videos with the Cinematic LUT, giving them a professional and cinematic look. This LUT adds a touch of cinematic magic to your footage by highlighting rich and deep colors. The warm tones create a cinematic atmosphere, transporting your audience into a movie-like world. Furthermore, this is a suitable LUT pack for shooting a short film or a travel vlog.

2.5 Free Vintage LUTs

You can give your viewers a retro feel with this Vintage LUT pack. This LUT pack brings back the nostalgic charm of old photographs and videos. It provides a soft, warm color palette with desaturation tones, giving your videos a vintage look. Moreover, this pack offers five different vintage LUTs, that you can use for your media files. Additionally, you can recreate an old retro look using these LUTs.

3.Food LUTs

Make your food videos and photography look even more appetizing with this pack. These LUTs enhance your food’s colors, making them vibrant and mouthwatering. Moreover, it brings out the natural hues of the ingredients, making them appear fresh. It is an excellent LUT pack, from showcasing culinary creations to sharing recipes or running a food blog.

4. Moody Video LUTs

Moody LUTs is an amazing color preset pack of 15 to create a moody and dramatic atmosphere. You can use this pack to add deep contrasts, shadows, and cool tones to your videos. In addition to this, it creates a sense of mystery and intensity with its color grading. It’s perfect for storytelling, fashion shoots, or adding a touch of drama to your media content.

5. Night Sky Lightroom Presets and LUTs

It is an incredible color preset and LUTs pack to enhance the beauty of the night sky. This pack offers 10 LUTs for free and 25 LUTs in the paid version. It intensifies the greens, blues and adds a subtle glow to your digital media. Additionally, you can transform ordinary nighttime media into breathtaking moments. This pack will beautify your night sky by highlighting the details and enhancing the color tones.

Part 2: Filter for VN - LUTs Presets: A Great Option for LUT Editing in VN Editor

Introducing Filter for VN - LUTs Presets , an exceptional companion app for VN Editor. This companion application is available on Android devices. You can import LUTs directly into your VN Editor for color grading using this app. Furthermore, this app has a collection of over 1000 free LUTs. These LUTs are used as color presets to transform your media in different styles and tones.

Additionally, this app offers different LUTs for the night sky, cinematic look, and more. Similarly, there are many cinematic LUTs for VN video editing that you can use. Moreover, you can use diverse color filters to bring a fresh perspective to your stories. You can apply and use different color filters using this application. In addition to this, it even offers 4K support, ensuring ultra-high-definition and crisp videos.

Part 3: How to Add LUTs in VN Editor?

If you want to apply LUTs for VN Editor, then follow these steps. Following these simple steps, you can easily import, apply, and save LUTs using the VN Editor app.

Step1 Importing LUTs

Install the VN Editor and open the app to select the “+” icon, and a new window will appear. From there, you can choose the “Creation Kits” option to select “Filters.” After selecting the Filters option, go to the “My Filter” section. You will see the “Import Filter” button, which allows you to import your LUT from the desired location.

Step2Applying LUTs and Adjusting Intensity

After selecting your desired LUT, your LUT will be imported into the VN Editor. After that, you can find your desired LUT in the “Filters” section. You can select your LUT and apply it to your media file. Adjust the intensity of the LUT according to your preference.

Step3Saving the File

After making your adjustments, tap the “Save” button. Your file will be saved with the applied LUT and your desired modifications.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Conclusion

In conclusion, LUTs have proven to be incredibly useful tools on computers for color grading. The availability of different LUTs on the internet has expanded the creative possibilities. The high demand for LUTs resulted in the development of excellent mobile apps, such as VN Editor. Many free LUTs for VN Editor are available, each with different styles and tones, including cinematic and more.

• Part 3: How to Add LUTs in VN Editor?

Part 1: Best Options in LUTs That You Can Find in VN Editor?

VN Editor is a great application that allows you to add or apply LUTs. With this tool, you can easily import your LUTs and apply them to your digital media. There are many VN LUTs available, both paid and free. Here is a list of some of the best paid and free LUTs that you can use in VN Editor.

1.Cinematic LUT by Alexey_P

Enhance your videos with the Cinematic LUT, giving them a professional and cinematic look. This LUT adds a touch of cinematic magic to your footage by highlighting rich and deep colors. The warm tones create a cinematic atmosphere, transporting your audience into a movie-like world. Furthermore, this is a suitable LUT pack for shooting a short film or a travel vlog.

2.5 Free Vintage LUTs

You can give your viewers a retro feel with this Vintage LUT pack. This LUT pack brings back the nostalgic charm of old photographs and videos. It provides a soft, warm color palette with desaturation tones, giving your videos a vintage look. Moreover, this pack offers five different vintage LUTs, that you can use for your media files. Additionally, you can recreate an old retro look using these LUTs.

3.Food LUTs

Make your food videos and photography look even more appetizing with this pack. These LUTs enhance your food’s colors, making them vibrant and mouthwatering. Moreover, it brings out the natural hues of the ingredients, making them appear fresh. It is an excellent LUT pack, from showcasing culinary creations to sharing recipes or running a food blog.

4. Moody Video LUTs

Moody LUTs is an amazing color preset pack of 15 to create a moody and dramatic atmosphere. You can use this pack to add deep contrasts, shadows, and cool tones to your videos. In addition to this, it creates a sense of mystery and intensity with its color grading. It’s perfect for storytelling, fashion shoots, or adding a touch of drama to your media content.

5. Night Sky Lightroom Presets and LUTs

It is an incredible color preset and LUTs pack to enhance the beauty of the night sky. This pack offers 10 LUTs for free and 25 LUTs in the paid version. It intensifies the greens, blues and adds a subtle glow to your digital media. Additionally, you can transform ordinary nighttime media into breathtaking moments. This pack will beautify your night sky by highlighting the details and enhancing the color tones.

Part 2: Filter for VN - LUTs Presets: A Great Option for LUT Editing in VN Editor

Introducing Filter for VN - LUTs Presets , an exceptional companion app for VN Editor. This companion application is available on Android devices. You can import LUTs directly into your VN Editor for color grading using this app. Furthermore, this app has a collection of over 1000 free LUTs. These LUTs are used as color presets to transform your media in different styles and tones.

Additionally, this app offers different LUTs for the night sky, cinematic look, and more. Similarly, there are many cinematic LUTs for VN video editing that you can use. Moreover, you can use diverse color filters to bring a fresh perspective to your stories. You can apply and use different color filters using this application. In addition to this, it even offers 4K support, ensuring ultra-high-definition and crisp videos.

Part 3: How to Add LUTs in VN Editor?

If you want to apply LUTs for VN Editor, then follow these steps. Following these simple steps, you can easily import, apply, and save LUTs using the VN Editor app.

Step1 Importing LUTs

Install the VN Editor and open the app to select the “+” icon, and a new window will appear. From there, you can choose the “Creation Kits” option to select “Filters.” After selecting the Filters option, go to the “My Filter” section. You will see the “Import Filter” button, which allows you to import your LUT from the desired location.

Step2Applying LUTs and Adjusting Intensity

After selecting your desired LUT, your LUT will be imported into the VN Editor. After that, you can find your desired LUT in the “Filters” section. You can select your LUT and apply it to your media file. Adjust the intensity of the LUT according to your preference.

Step3Saving the File

After making your adjustments, tap the “Save” button. Your file will be saved with the applied LUT and your desired modifications.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Conclusion

In conclusion, LUTs have proven to be incredibly useful tools on computers for color grading. The availability of different LUTs on the internet has expanded the creative possibilities. The high demand for LUTs resulted in the development of excellent mobile apps, such as VN Editor. Many free LUTs for VN Editor are available, each with different styles and tones, including cinematic and more.

How to Use Lumetri Color in Adobe After Effects

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.

Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.

Let’s dig in!

In this article

01 Does After Effects have Lumetri Color?

02 How to use Lumetri Color in Adobe After Effects

03 Is there a simple way to Unionise the Color of my Video?

Does After Effects have Lumetri Color?

Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.

Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.

How to use Lumetri Color in Adobe After Effects

You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.

The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.

Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:

1. Vignettes

Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.

Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.

2. HSL Secondary

When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.

With the functionality, you can easily manipulate the skin tones in your footage and refocus images.

3. Curves

The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.

The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.

4. Fx Bypass

Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.

How to use Lumetri Color

With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.

Step 1. Add your footage to the timeline

First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.

Step 2. Open Lumetri Color

Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”

Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”

Step 3. Carry out your Color Grading and Saturation

With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.

To carry out saturation:

Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.

Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”

To carry out color grading:

• After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
• Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.

How to Use Lumetri Scope

Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.

When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.

However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:

Step 1. Open Lumetric Scope

First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.

In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.

The Lumetri Scope tab will be displayed adjacent to the timeline footage.

Step 2. Evaluate Hue and Saturation using Vectorscope

In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.

Hue, on the other hand, is read in a circular direction.

Step 3. Evaluate the tonal values and Brightness using Histogram

The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.

To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”

The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.

Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor

The color and brightness are read from the bottom to the top in the waveform monitor.

Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.

Reading the IRE scale is usually done in ascension (0 to 100).

Step 5. Evaluate the Individual color channels using Parade Scope

Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.

Is there a simple way to Unionise the Color of my Video?

Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .

Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.

Some of the functionality features that make Wondershare Filmora easy to use include:

Curve Section

Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.

YUV color correction

The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.

Hue and Saturation

Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.

In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.

Try It Free Try It Free

When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.

Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.

Let’s dig in!

In this article

01 Does After Effects have Lumetri Color?

02 How to use Lumetri Color in Adobe After Effects

03 Is there a simple way to Unionise the Color of my Video?

Does After Effects have Lumetri Color?

Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.

Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.

How to use Lumetri Color in Adobe After Effects

You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.

The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.

Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:

1. Vignettes

Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.

Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.

2. HSL Secondary

When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.

With the functionality, you can easily manipulate the skin tones in your footage and refocus images.

3. Curves

The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.

The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.

4. Fx Bypass

Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.

How to use Lumetri Color

With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.

Step 1. Add your footage to the timeline

First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.

Step 2. Open Lumetri Color

Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”

Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”

Step 3. Carry out your Color Grading and Saturation

With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.

To carry out saturation:

Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.

Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”

To carry out color grading:

• After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
• Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.

How to Use Lumetri Scope

Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.

When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.

However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:

Step 1. Open Lumetric Scope

First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.

In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.

The Lumetri Scope tab will be displayed adjacent to the timeline footage.

Step 2. Evaluate Hue and Saturation using Vectorscope

In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.

Hue, on the other hand, is read in a circular direction.

Step 3. Evaluate the tonal values and Brightness using Histogram

The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.

To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”

The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.

Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor

The color and brightness are read from the bottom to the top in the waveform monitor.

Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.

Reading the IRE scale is usually done in ascension (0 to 100).

Step 5. Evaluate the Individual color channels using Parade Scope

Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.

Is there a simple way to Unionise the Color of my Video?

Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .

Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.

Some of the functionality features that make Wondershare Filmora easy to use include:

Curve Section

Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.

YUV color correction

The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.

Hue and Saturation

Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.

In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.

Try It Free Try It Free

When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.

Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.

Let’s dig in!

In this article

01 Does After Effects have Lumetri Color?

02 How to use Lumetri Color in Adobe After Effects

03 Is there a simple way to Unionise the Color of my Video?

Does After Effects have Lumetri Color?

Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.

Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.

How to use Lumetri Color in Adobe After Effects

You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.

The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.

Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:

1. Vignettes

Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.

Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.

2. HSL Secondary

When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.

With the functionality, you can easily manipulate the skin tones in your footage and refocus images.

3. Curves

The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.

The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.

4. Fx Bypass

Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.

How to use Lumetri Color

With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.

Step 1. Add your footage to the timeline

First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.

Step 2. Open Lumetri Color

Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”

Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”

Step 3. Carry out your Color Grading and Saturation

With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.

To carry out saturation:

Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.

Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”

To carry out color grading:

• After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
• Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.

How to Use Lumetri Scope

Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.

When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.

However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:

Step 1. Open Lumetric Scope

First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.

In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.

The Lumetri Scope tab will be displayed adjacent to the timeline footage.

Step 2. Evaluate Hue and Saturation using Vectorscope

In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.

Hue, on the other hand, is read in a circular direction.

Step 3. Evaluate the tonal values and Brightness using Histogram

The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.

To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”

The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.

Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor

The color and brightness are read from the bottom to the top in the waveform monitor.

Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.

Reading the IRE scale is usually done in ascension (0 to 100).

Step 5. Evaluate the Individual color channels using Parade Scope

Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.

Is there a simple way to Unionise the Color of my Video?

Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .

Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.

Some of the functionality features that make Wondershare Filmora easy to use include:

Curve Section

Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.

YUV color correction

The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.

Hue and Saturation

Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.

In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.

Try It Free Try It Free

When going forth with film post-production, video game creation, and television production, almost every video editor’s goal is to produce outstanding results. Usually, this cannot be achieved by using mediocre tools. One of the top-notch software video editors need to use is Adobe After Effect. Adobe After Effect is a motion graphics, digital visual effect, and compositing application developed by the Adobe system.

Adobe After Effects has tons of tools, and an exceptional one is a Lumetri color. With this functionality, you can easily carry out your color correction and color grading. Read this article and get to the bottom line on how to use Lumetri Color in Adobe After Effects.

Let’s dig in!

In this article

01 Does After Effects have Lumetri Color?

02 How to use Lumetri Color in Adobe After Effects

03 Is there a simple way to Unionise the Color of my Video?

Does After Effects have Lumetri Color?

Yes, there is lumetri color in After Effects. Lumetri Color allows you to adjust contrast, light, and color to your video based on your preference. With After Effects, you can carry out various color customizations in the Lumerti panel without exiting your current project.

Furthermore, the Lumetri color panel in Adobe After Effects allows you to export your settings to another different premiere pro project wholly. Usually, the file is exported as a .cube file – This relieves you from the wearisomeness of creating new grading features.

How to use Lumetri Color in Adobe After Effects

You don’t need to be a pro for you to use Lumetri Color in Adobe After Effects. The color workspace in Adobe After Effect is designed to be straightforward and user-friendly.

The Lumetri Color panel in Adobe contains the histogram, vectorscope, parade scope, and waveform monitor. The histogram, parade scope, and waveform monitor display image intensity, whereas the vectorscope display hue and color saturation.

Lumetri Color is considered an ultimate choice by most editors due to its wide range of functionalities. Some of the functionalities in the Lumetri panel include:

1. Vignettes

Vignette is an outstanding feature that effortlessly allows Lumetri users to adjust lightness and darkness using sliders.

Vignettes allow you to darken the borders and highlight certain parts. You will therefore create more emphasis on highlighted parts in your clip.

2. HSL Secondary

When you want to get exceptional footage controls, HSL Secondary (Hue, Saturation, and Luminance) is often the best functionality. HSL Secondary easily separates your footage and works on a selected piece.

With the functionality, you can easily manipulate the skin tones in your footage and refocus images.

3. Curves

The Lumetri panel in Adobe After Effects renders its users the curves functionality. There are two curves in the Lumetri Panel, i.e., Hue Saturation curves and luminesce curves.

The Hue/Saturation curve uses the red, green, and blue (RBG) flagship, whereas the luminance curve helps manage the frame curve’s tone.

4. Fx Bypass

Fx Bypass is a new functionality feature in the Lumetri panel. It allows you to bypass and reset effects without switching to the controls panel.

How to use Lumetri Color

With your Adobe After Effects, you can make quick and advanced color changes to your clips. Here are the simple steps on how to use Lumetri Color.

Step 1. Add your footage to the timeline

First, open your Adobe After Effect and add your video file to the software. Drag and drop to add it to the timeline.

Step 2. Open Lumetri Color

Here, you highlight your video in the timeline, then head over to the “Window” menu. From the drop-down menu, select “Effects & presets” > “Lumetri Color.”

Alternatively, you can go to the “Effects” menu, which is at the left-hand side of your interface, then select “Color Correction”> “Lumetri Color.”

Step 3. Carry out your Color Grading and Saturation

With the “Lumetri Color” functionality, you can carry out various adjustable settings such as tone, hue, saturation and color grading.

To carry out saturation:

Click on the “ Hue/Saturation “ from the drop-down menu in “Lumetri Color.” You can change the color of the entire footage by adjusting the “Master Hue” from the Effects Control Panel.

Alternatively, you can opt to fine-tune the freshly selected color by using the “Master Saturation” and Master Lightness.”

To carry out color grading:

• After opening the “Lumetri Color” panel as in step 2 above, click on the eyedropper to select the curve you want to use.
• Click the color in your footage that you wish to adjust. Usually, when you use the eyedropper, three points will be added to the graph. The two bottom points restrict color selection to a minimum range, whereas the first represents your selected color.

How to Use Lumetri Scope

Besides the Lumetric Color, Lumetric Scope is another essential tool for post-film production in Adobe After Effects. The color correcting tool, Lumetric scope guarantees its users’ accurate results when used correctly.

When carrying out color corrections in films, it is advisable to use quality monitor calibrators and paint your workspace walls neutral grey. Usually, it reduces lighting distraction and the external color effect, respectively.

However, not every editor can meet all the required basics, and that is where Lumetri scope comes in. Lumetri Scope allows one to get the best color results in their videos. Here are the steps on how to use Lumetri Scope:

Step 1. Open Lumetric Scope

First, open your Adobe After Effect application and add your footage to the timeline. Go to the “ Window “ menu at the top-left-hand side of your interface.

In the drop-down menu, select “Lumetri Scopes” or “Workspaces,” then click on the “Color” option.

The Lumetri Scope tab will be displayed adjacent to the timeline footage.

Step 2. Evaluate Hue and Saturation using Vectorscope

In the Lumetri Scope tab, click on the wrench icon, and a drop-down menu will be displayed. From the menu, select “Vectorscope YUV” and read the saturation. When reading saturation, begin from the center going outwards.

Hue, on the other hand, is read in a circular direction.

Step 3. Evaluate the tonal values and Brightness using Histogram

The histogram in Lumetri Scope displays an image’s tonal values and brightness levels.

To measure the brightness and tonal values, go back to the Lumetri Scope panel and click on the wrench icon. Click on “Presets” from the drop-down menu and select “Histogram.”

The scale in the histogram starts from 0 (pure black) to 225 (pure white). You, therefore, need to view the number of pixels for every color horizontally when reading.

Step 4. Evaluate Color and Brightness Intensities using Waveform Monitor

The color and brightness are read from the bottom to the top in the waveform monitor.

Click on the wrench icon to view the intensities, then pick the “Presets” option > “Waveform RBG.” A drop-down menu (RGB, YC, Luma, and YC no Chroma) will be displayed that allows you to do the readings.

Reading the IRE scale is usually done in ascension (0 to 100).

Step 5. Evaluate the Individual color channels using Parade Scope

Here, click on the wrench icon in the Lumetri Scopes panel, then select the “Presets”> “Parade RGB.” Select from the alternate Lumetri scope combinations of RGB, RGB-White, YUV, YUV white.

Is there a simple way to Unionise the Color of my Video?

Have you tried color grading and color correction in Lumetri using Adobe After Effects, but your efforts are bearing no fruits? It would be best not to worry since there is a simple way out. So, Yes! There is a simple way to unionize the color of your video – it is by using Wondershare Filmora .

Wondershare Filmora is a professional application to edit videos with a wide range of tools that allows its users to create stunning videos with ease. From its simple and intuitive design to its wide range of functionalities and affordability, Filmora users have every reason to stick to the software.

Some of the functionality features that make Wondershare Filmora easy to use include:

Curve Section

Filmora has way simpler curves than Adobe After Effects. Filmora has two presets, i.e., One that creates an S-curve over the graph, and the other resets graph to a straight linear line. Usually, the S-curve represents soft contrasts.

YUV color correction

The YUV color correction feature in Filmora functions straightforwardly when compared to Adobe After Effects. The Y and V channels in Filmora stores color data, whereas the U channel carries the brightness data. Editors find it effortlessly using the YUV color correction in Filmora.

Hue and Saturation

Hue, saturation, and lightness levels in Wondershare Filmora are undeniably very easy to understand unline other premiere software applications.

In Filmora, the Hue shift plays an essential role in shuffling the colors, whereas the Saturation defines the overall intensity of colors in an image.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● With the above illustrations, you need not find it challenging to use Lumetri Color in Adobe After Effect. But if you are getting your head stuck when using Adobe After Effects, you need not stress out. There is an ultimate solution, and that is Wondershare Filmora. Incorporate this easy-to-use and pocket-friendly software in your edits. Besides, you will not have to go through the user guide to get started.

Best 10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

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