Why You Should Master Slideshows In Lightroom, Fresh Insight?

Why You Should Master Slideshows in Lightroom, Fresh Insight

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Adobe Lightroom is an image manipulation software which is developed by Adobe Inc. It is used for editing, importing, saving and sharing a large no. of digital images. Lightroom editing functions include HSL, colour grading, lens correction, white balance, the transformation of spot removal, red-eye correction and adjustment brushing. Lightroom has a feature of slideshow module which you must have heard about it before.

The process of creating a slideshow video can be time-consuming but once you have created it, you can rewind your memories in just 3-4 minutes. If you want you can share the video on your social media accounts.

In this article

01 [What is Lightroom and What Advantages Does It Have for Making Slideshows](#Part 1)

02 [What Does Slideshows in Lightroom Do to Different Groups of People](#Part 2)

03 [How to Create a Professional-looking Slideshow with Lightroom](#Part 3)

04 [Hot FAQs About Slideshows in Lightroom](#Part 4)

Part 1 What is lightroom and what advantages does it have for making slideshows?

Lightroom helps in editing the images and it allows the users to edit the images by using external features. Photographers usually like working on the lightroom because it is a very popular and easy tool. It is perfect for beginners and graphic designers who are looking for an easy and straightforward editor.

Lightroom is used for image retouching. Lightroom includes improving the color tone, color balance, cropping, filters, removing red-eye effect, and many more things. Lightroom supports some the image formats like JPEG, PSD, PNG and TIFF. You can also edit the raw images.

Advantages

● Easy to use - The lightroom interface is less complex, which makes it easy to use especially for the newcomers.

● Tidy interface - In lightroom, it is easier to search for images as it gathers the metadata on each image on its own. So you can find the image with a very specific date, time, resolution, model, etc.

● Editing capabilities - With editing capabilities like contrast, exposure, clarity, warmth, and saturation, Lightroom can give the desired look to the image which photographers want to create.

Part 2 What do slideshows in Lightroom do to a different group of people?

01Enable or Disable People View

If you are a beginner and people view is disabled, all pre-existing face model data is deleted from lightroom servers. Lightroom will no longer analyze new images and will not group them in clusters automatically. You need to enable it so that the lightroom desktop can analyze images in the cloud to identify people and form clusters in people’s view.

02View people in your photos

● In the My Photos panel at the upper-left side of the screen, select People to view the people view. You can access People clusters in which each cluster contains images of a particular person. Below the cover photo of each cluster, you can see the total number of photos for each person.

● To view photos of that person you can click on any cluster. In the cluster at the upper right corner of the screen, you can view the total number of photos.

03Sort options in People View

To sort People clusters follow the steps:

● In the My Photos panel at the upper left side of the screen, select People to view People View.

● Click on the three dots at the upper right corner of the screen, from the drop-down list select Sort By, and then select the following option:

● First Name: Sort the clusters in the alphabetical order of the first name.

● Last Name: Sort the clusters in the alphabetical order of the last name.

● Count: Sort the clusters with the highest number of photos to the least no. of photos in a cluster.

Part 3 How to create a professional-looking slideshow with Lightroom?

Do you know that you can create a professional-looking slideshow using lightroom? Here are some steps that you can follow to make a professional-looking slideshow.

Step 1 - Photo selection

The first thing you have to do is select the images you want to include in making the slideshow. There are a lot of ways to do this in Lightroom.

● In the grid view select the photos you want to include. Select CTRL (CMD) key and click on each image.

● Add those images to Quick Collection because it is easiest to work with. Click the B key to add them to the quick collection.

● It will be added to the collection panel when you will name the collection for the slideshow.

Step 2 - Arrange the photos

Now, it is time for arranging the photos in a sequence in which you want them to watch in a slideshow. If you want to rearrange them simply drag and drop each image in the grid view where you want to make them appear in a slideshow.

Try to arrange the photos in such a way so that they can tell a story to the viewers who are watching it.

Step 3 – Create a slideshow

Once you have arranged the photos in a sequence, then create a slideshow.

● Click on the ‘slideshow’ menu given at the top of your screen.

● This will lead you to the slideshow module view in lightroom.

● Click on the ‘Create Slideshow’ given at the top right of the central panel.

● Add a name to your slideshow and then click on create.

● Once you have created it and named your slideshow, all the changes will be automatically saved in lightroom.

Step 4 – Select a template for a slideshow

From the template browser given on the left-hand side panel, you can select a template for your slideshow. Before adding anything, do a run-through on your slideshow to see how it looks.

Step 5 – Designing the lightroom slideshow

You can customize your slideshow to make it more professional. You can make following changes or enrichments by using the features given at the right-hand side panel:

● Titles - You can add text, company logo, introduction or any other important information. You can easily add these things in your slideshow in lightroom.

● Watermarks and overlays - You can add watermarks and custom overlay text in every slide you want to by using the overlays windows.

● Layout - You can change the spacing for each slide by unselecting the Link All Box and selecting the ratio which you prefer. Although the program automatically sets the spacing for each slide.

● Options – You can add a frame or you can change the border it allows you to select how your images are going to be displayed in each slide.

● Background – You can add a background to enhance an image, not to divert attention from it. You can add an image as your background or add any colour as your background. You can create background by using various options available.

● Music – You can add music of your choice using an mp3 file.

● Transitions - Setting a transitions between the slides can really make a huge impact on your overall experience. You can use the auto option or you can set the transitions manually.

Step - 6 Completion of slideshow

Once you have made all the desired changes, you can press “Play” option to run the slideshow. If you still want to make any changes you can go back and change whatever you like. Once it’s done and you are happy with the results it’s time to export the slideshow in the form of video or PDF.

Part 4 Hot FAQs about slideshow in lightroom

Q1. How can you make a slideshow in lightroom?

A. You can create a slideshow by using the slideshow module in lightroom, where you can select templates, layouts, add tiles or songs, choose transitions and playback options.

Q2. Where is the slideshow module in lightroom?

A. Start by clicking on ‘slideshow’ option given at the top menu of your screen. This will open the slideshow module view in lightroom. The right and left panels in slideshow module will look different than the ones in the library module.

Q3. How can you change the sequence of the photos in slideshow lightroom?

A. You can control the order of the photos in a Lightroom folder by dragging and dropping each image from one place to the other in the filmstrip view. To rearrange grab the image and drag on it until you see a black bar appear between two images.

Q4. What is the transition effect in slideshow?

A. Transitions are often called – the movement you see when slide changes to another slide in a slideshow. They are different from animation effect. You can set it manually or with an auto option.

Q5. How to make your slideshow more attractive?

A. There are a lot of options to make your look slideshow more attractive. By using the beautiful template, layouts, background and adding transitions with the perfect time ratio. This will enhance the look of your slideshow and will make it more attractive.

If you are not able to follow the interface of lightroom you can consider Filmora for making attractive slideshows. Wondershare Filmora Video Editor allows you to crop, pan and zoom the slideshow automatically or manually by applying pan and zoom photo placement. It has its own music track and sound effect gallery that allows you to customize the slideshows. Filmora allows you to record your own voiceovers as well. It has also fade-in, fade-out effects with amazing transitions. It exports the videos at resolutions of up to 4K.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Adobe Lightroom is one of the best software for making slideshows due to its amazing features like color grading, red eye correction, transformation of spot removal, white balance etc.

● Lightroom has a feature of slideshow module in which you can create quality slideshow presentations for your business.

● If you are not able to use lightroom you can consider using Filmora for creating amazing slideshows.

Try It Free Try It Free

Adobe Lightroom is an image manipulation software which is developed by Adobe Inc. It is used for editing, importing, saving and sharing a large no. of digital images. Lightroom editing functions include HSL, colour grading, lens correction, white balance, the transformation of spot removal, red-eye correction and adjustment brushing. Lightroom has a feature of slideshow module which you must have heard about it before.

The process of creating a slideshow video can be time-consuming but once you have created it, you can rewind your memories in just 3-4 minutes. If you want you can share the video on your social media accounts.

In this article

01 [What is Lightroom and What Advantages Does It Have for Making Slideshows](#Part 1)

02 [What Does Slideshows in Lightroom Do to Different Groups of People](#Part 2)

03 [How to Create a Professional-looking Slideshow with Lightroom](#Part 3)

04 [Hot FAQs About Slideshows in Lightroom](#Part 4)

Part 1 What is lightroom and what advantages does it have for making slideshows?

Lightroom helps in editing the images and it allows the users to edit the images by using external features. Photographers usually like working on the lightroom because it is a very popular and easy tool. It is perfect for beginners and graphic designers who are looking for an easy and straightforward editor.

Lightroom is used for image retouching. Lightroom includes improving the color tone, color balance, cropping, filters, removing red-eye effect, and many more things. Lightroom supports some the image formats like JPEG, PSD, PNG and TIFF. You can also edit the raw images.

Advantages

● Easy to use - The lightroom interface is less complex, which makes it easy to use especially for the newcomers.

● Tidy interface - In lightroom, it is easier to search for images as it gathers the metadata on each image on its own. So you can find the image with a very specific date, time, resolution, model, etc.

● Editing capabilities - With editing capabilities like contrast, exposure, clarity, warmth, and saturation, Lightroom can give the desired look to the image which photographers want to create.

Part 2 What do slideshows in Lightroom do to a different group of people?

01Enable or Disable People View

If you are a beginner and people view is disabled, all pre-existing face model data is deleted from lightroom servers. Lightroom will no longer analyze new images and will not group them in clusters automatically. You need to enable it so that the lightroom desktop can analyze images in the cloud to identify people and form clusters in people’s view.

02View people in your photos

● In the My Photos panel at the upper-left side of the screen, select People to view the people view. You can access People clusters in which each cluster contains images of a particular person. Below the cover photo of each cluster, you can see the total number of photos for each person.

● To view photos of that person you can click on any cluster. In the cluster at the upper right corner of the screen, you can view the total number of photos.

03Sort options in People View

To sort People clusters follow the steps:

● In the My Photos panel at the upper left side of the screen, select People to view People View.

● Click on the three dots at the upper right corner of the screen, from the drop-down list select Sort By, and then select the following option:

● First Name: Sort the clusters in the alphabetical order of the first name.

● Last Name: Sort the clusters in the alphabetical order of the last name.

● Count: Sort the clusters with the highest number of photos to the least no. of photos in a cluster.

Part 3 How to create a professional-looking slideshow with Lightroom?

Do you know that you can create a professional-looking slideshow using lightroom? Here are some steps that you can follow to make a professional-looking slideshow.

Step 1 - Photo selection

The first thing you have to do is select the images you want to include in making the slideshow. There are a lot of ways to do this in Lightroom.

● In the grid view select the photos you want to include. Select CTRL (CMD) key and click on each image.

● Add those images to Quick Collection because it is easiest to work with. Click the B key to add them to the quick collection.

● It will be added to the collection panel when you will name the collection for the slideshow.

Step 2 - Arrange the photos

Now, it is time for arranging the photos in a sequence in which you want them to watch in a slideshow. If you want to rearrange them simply drag and drop each image in the grid view where you want to make them appear in a slideshow.

Try to arrange the photos in such a way so that they can tell a story to the viewers who are watching it.

Step 3 – Create a slideshow

Once you have arranged the photos in a sequence, then create a slideshow.

● Click on the ‘slideshow’ menu given at the top of your screen.

● This will lead you to the slideshow module view in lightroom.

● Click on the ‘Create Slideshow’ given at the top right of the central panel.

● Add a name to your slideshow and then click on create.

● Once you have created it and named your slideshow, all the changes will be automatically saved in lightroom.

Step 4 – Select a template for a slideshow

From the template browser given on the left-hand side panel, you can select a template for your slideshow. Before adding anything, do a run-through on your slideshow to see how it looks.

Step 5 – Designing the lightroom slideshow

You can customize your slideshow to make it more professional. You can make following changes or enrichments by using the features given at the right-hand side panel:

● Titles - You can add text, company logo, introduction or any other important information. You can easily add these things in your slideshow in lightroom.

● Watermarks and overlays - You can add watermarks and custom overlay text in every slide you want to by using the overlays windows.

● Layout - You can change the spacing for each slide by unselecting the Link All Box and selecting the ratio which you prefer. Although the program automatically sets the spacing for each slide.

● Options – You can add a frame or you can change the border it allows you to select how your images are going to be displayed in each slide.

● Background – You can add a background to enhance an image, not to divert attention from it. You can add an image as your background or add any colour as your background. You can create background by using various options available.

● Music – You can add music of your choice using an mp3 file.

● Transitions - Setting a transitions between the slides can really make a huge impact on your overall experience. You can use the auto option or you can set the transitions manually.

Step - 6 Completion of slideshow

Once you have made all the desired changes, you can press “Play” option to run the slideshow. If you still want to make any changes you can go back and change whatever you like. Once it’s done and you are happy with the results it’s time to export the slideshow in the form of video or PDF.

Part 4 Hot FAQs about slideshow in lightroom

Q1. How can you make a slideshow in lightroom?

A. You can create a slideshow by using the slideshow module in lightroom, where you can select templates, layouts, add tiles or songs, choose transitions and playback options.

Q2. Where is the slideshow module in lightroom?

A. Start by clicking on ‘slideshow’ option given at the top menu of your screen. This will open the slideshow module view in lightroom. The right and left panels in slideshow module will look different than the ones in the library module.

Q3. How can you change the sequence of the photos in slideshow lightroom?

A. You can control the order of the photos in a Lightroom folder by dragging and dropping each image from one place to the other in the filmstrip view. To rearrange grab the image and drag on it until you see a black bar appear between two images.

Q4. What is the transition effect in slideshow?

A. Transitions are often called – the movement you see when slide changes to another slide in a slideshow. They are different from animation effect. You can set it manually or with an auto option.

Q5. How to make your slideshow more attractive?

A. There are a lot of options to make your look slideshow more attractive. By using the beautiful template, layouts, background and adding transitions with the perfect time ratio. This will enhance the look of your slideshow and will make it more attractive.

If you are not able to follow the interface of lightroom you can consider Filmora for making attractive slideshows. Wondershare Filmora Video Editor allows you to crop, pan and zoom the slideshow automatically or manually by applying pan and zoom photo placement. It has its own music track and sound effect gallery that allows you to customize the slideshows. Filmora allows you to record your own voiceovers as well. It has also fade-in, fade-out effects with amazing transitions. It exports the videos at resolutions of up to 4K.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Adobe Lightroom is one of the best software for making slideshows due to its amazing features like color grading, red eye correction, transformation of spot removal, white balance etc.

● Lightroom has a feature of slideshow module in which you can create quality slideshow presentations for your business.

● If you are not able to use lightroom you can consider using Filmora for creating amazing slideshows.

Try It Free Try It Free

Adobe Lightroom is an image manipulation software which is developed by Adobe Inc. It is used for editing, importing, saving and sharing a large no. of digital images. Lightroom editing functions include HSL, colour grading, lens correction, white balance, the transformation of spot removal, red-eye correction and adjustment brushing. Lightroom has a feature of slideshow module which you must have heard about it before.

The process of creating a slideshow video can be time-consuming but once you have created it, you can rewind your memories in just 3-4 minutes. If you want you can share the video on your social media accounts.

In this article

01 [What is Lightroom and What Advantages Does It Have for Making Slideshows](#Part 1)

02 [What Does Slideshows in Lightroom Do to Different Groups of People](#Part 2)

03 [How to Create a Professional-looking Slideshow with Lightroom](#Part 3)

04 [Hot FAQs About Slideshows in Lightroom](#Part 4)

Part 1 What is lightroom and what advantages does it have for making slideshows?

Lightroom helps in editing the images and it allows the users to edit the images by using external features. Photographers usually like working on the lightroom because it is a very popular and easy tool. It is perfect for beginners and graphic designers who are looking for an easy and straightforward editor.

Lightroom is used for image retouching. Lightroom includes improving the color tone, color balance, cropping, filters, removing red-eye effect, and many more things. Lightroom supports some the image formats like JPEG, PSD, PNG and TIFF. You can also edit the raw images.

Advantages

● Easy to use - The lightroom interface is less complex, which makes it easy to use especially for the newcomers.

● Tidy interface - In lightroom, it is easier to search for images as it gathers the metadata on each image on its own. So you can find the image with a very specific date, time, resolution, model, etc.

● Editing capabilities - With editing capabilities like contrast, exposure, clarity, warmth, and saturation, Lightroom can give the desired look to the image which photographers want to create.

Part 2 What do slideshows in Lightroom do to a different group of people?

01Enable or Disable People View

If you are a beginner and people view is disabled, all pre-existing face model data is deleted from lightroom servers. Lightroom will no longer analyze new images and will not group them in clusters automatically. You need to enable it so that the lightroom desktop can analyze images in the cloud to identify people and form clusters in people’s view.

02View people in your photos

● In the My Photos panel at the upper-left side of the screen, select People to view the people view. You can access People clusters in which each cluster contains images of a particular person. Below the cover photo of each cluster, you can see the total number of photos for each person.

● To view photos of that person you can click on any cluster. In the cluster at the upper right corner of the screen, you can view the total number of photos.

03Sort options in People View

To sort People clusters follow the steps:

● In the My Photos panel at the upper left side of the screen, select People to view People View.

● Click on the three dots at the upper right corner of the screen, from the drop-down list select Sort By, and then select the following option:

● First Name: Sort the clusters in the alphabetical order of the first name.

● Last Name: Sort the clusters in the alphabetical order of the last name.

● Count: Sort the clusters with the highest number of photos to the least no. of photos in a cluster.

Part 3 How to create a professional-looking slideshow with Lightroom?

Do you know that you can create a professional-looking slideshow using lightroom? Here are some steps that you can follow to make a professional-looking slideshow.

Step 1 - Photo selection

The first thing you have to do is select the images you want to include in making the slideshow. There are a lot of ways to do this in Lightroom.

● In the grid view select the photos you want to include. Select CTRL (CMD) key and click on each image.

● Add those images to Quick Collection because it is easiest to work with. Click the B key to add them to the quick collection.

● It will be added to the collection panel when you will name the collection for the slideshow.

Step 2 - Arrange the photos

Now, it is time for arranging the photos in a sequence in which you want them to watch in a slideshow. If you want to rearrange them simply drag and drop each image in the grid view where you want to make them appear in a slideshow.

Try to arrange the photos in such a way so that they can tell a story to the viewers who are watching it.

Step 3 – Create a slideshow

Once you have arranged the photos in a sequence, then create a slideshow.

● Click on the ‘slideshow’ menu given at the top of your screen.

● This will lead you to the slideshow module view in lightroom.

● Click on the ‘Create Slideshow’ given at the top right of the central panel.

● Add a name to your slideshow and then click on create.

● Once you have created it and named your slideshow, all the changes will be automatically saved in lightroom.

Step 4 – Select a template for a slideshow

From the template browser given on the left-hand side panel, you can select a template for your slideshow. Before adding anything, do a run-through on your slideshow to see how it looks.

Step 5 – Designing the lightroom slideshow

You can customize your slideshow to make it more professional. You can make following changes or enrichments by using the features given at the right-hand side panel:

● Titles - You can add text, company logo, introduction or any other important information. You can easily add these things in your slideshow in lightroom.

● Watermarks and overlays - You can add watermarks and custom overlay text in every slide you want to by using the overlays windows.

● Layout - You can change the spacing for each slide by unselecting the Link All Box and selecting the ratio which you prefer. Although the program automatically sets the spacing for each slide.

● Options – You can add a frame or you can change the border it allows you to select how your images are going to be displayed in each slide.

● Background – You can add a background to enhance an image, not to divert attention from it. You can add an image as your background or add any colour as your background. You can create background by using various options available.

● Music – You can add music of your choice using an mp3 file.

● Transitions - Setting a transitions between the slides can really make a huge impact on your overall experience. You can use the auto option or you can set the transitions manually.

Step - 6 Completion of slideshow

Once you have made all the desired changes, you can press “Play” option to run the slideshow. If you still want to make any changes you can go back and change whatever you like. Once it’s done and you are happy with the results it’s time to export the slideshow in the form of video or PDF.

Part 4 Hot FAQs about slideshow in lightroom

Q1. How can you make a slideshow in lightroom?

A. You can create a slideshow by using the slideshow module in lightroom, where you can select templates, layouts, add tiles or songs, choose transitions and playback options.

Q2. Where is the slideshow module in lightroom?

A. Start by clicking on ‘slideshow’ option given at the top menu of your screen. This will open the slideshow module view in lightroom. The right and left panels in slideshow module will look different than the ones in the library module.

Q3. How can you change the sequence of the photos in slideshow lightroom?

A. You can control the order of the photos in a Lightroom folder by dragging and dropping each image from one place to the other in the filmstrip view. To rearrange grab the image and drag on it until you see a black bar appear between two images.

Q4. What is the transition effect in slideshow?

A. Transitions are often called – the movement you see when slide changes to another slide in a slideshow. They are different from animation effect. You can set it manually or with an auto option.

Q5. How to make your slideshow more attractive?

A. There are a lot of options to make your look slideshow more attractive. By using the beautiful template, layouts, background and adding transitions with the perfect time ratio. This will enhance the look of your slideshow and will make it more attractive.

If you are not able to follow the interface of lightroom you can consider Filmora for making attractive slideshows. Wondershare Filmora Video Editor allows you to crop, pan and zoom the slideshow automatically or manually by applying pan and zoom photo placement. It has its own music track and sound effect gallery that allows you to customize the slideshows. Filmora allows you to record your own voiceovers as well. It has also fade-in, fade-out effects with amazing transitions. It exports the videos at resolutions of up to 4K.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Adobe Lightroom is one of the best software for making slideshows due to its amazing features like color grading, red eye correction, transformation of spot removal, white balance etc.

● Lightroom has a feature of slideshow module in which you can create quality slideshow presentations for your business.

● If you are not able to use lightroom you can consider using Filmora for creating amazing slideshows.

Try It Free Try It Free

Adobe Lightroom is an image manipulation software which is developed by Adobe Inc. It is used for editing, importing, saving and sharing a large no. of digital images. Lightroom editing functions include HSL, colour grading, lens correction, white balance, the transformation of spot removal, red-eye correction and adjustment brushing. Lightroom has a feature of slideshow module which you must have heard about it before.

The process of creating a slideshow video can be time-consuming but once you have created it, you can rewind your memories in just 3-4 minutes. If you want you can share the video on your social media accounts.

In this article

01 [What is Lightroom and What Advantages Does It Have for Making Slideshows](#Part 1)

02 [What Does Slideshows in Lightroom Do to Different Groups of People](#Part 2)

03 [How to Create a Professional-looking Slideshow with Lightroom](#Part 3)

04 [Hot FAQs About Slideshows in Lightroom](#Part 4)

Part 1 What is lightroom and what advantages does it have for making slideshows?

Lightroom helps in editing the images and it allows the users to edit the images by using external features. Photographers usually like working on the lightroom because it is a very popular and easy tool. It is perfect for beginners and graphic designers who are looking for an easy and straightforward editor.

Lightroom is used for image retouching. Lightroom includes improving the color tone, color balance, cropping, filters, removing red-eye effect, and many more things. Lightroom supports some the image formats like JPEG, PSD, PNG and TIFF. You can also edit the raw images.

Advantages

● Easy to use - The lightroom interface is less complex, which makes it easy to use especially for the newcomers.

● Tidy interface - In lightroom, it is easier to search for images as it gathers the metadata on each image on its own. So you can find the image with a very specific date, time, resolution, model, etc.

● Editing capabilities - With editing capabilities like contrast, exposure, clarity, warmth, and saturation, Lightroom can give the desired look to the image which photographers want to create.

Part 2 What do slideshows in Lightroom do to a different group of people?

01Enable or Disable People View

If you are a beginner and people view is disabled, all pre-existing face model data is deleted from lightroom servers. Lightroom will no longer analyze new images and will not group them in clusters automatically. You need to enable it so that the lightroom desktop can analyze images in the cloud to identify people and form clusters in people’s view.

02View people in your photos

● In the My Photos panel at the upper-left side of the screen, select People to view the people view. You can access People clusters in which each cluster contains images of a particular person. Below the cover photo of each cluster, you can see the total number of photos for each person.

● To view photos of that person you can click on any cluster. In the cluster at the upper right corner of the screen, you can view the total number of photos.

03Sort options in People View

To sort People clusters follow the steps:

● In the My Photos panel at the upper left side of the screen, select People to view People View.

● Click on the three dots at the upper right corner of the screen, from the drop-down list select Sort By, and then select the following option:

● First Name: Sort the clusters in the alphabetical order of the first name.

● Last Name: Sort the clusters in the alphabetical order of the last name.

● Count: Sort the clusters with the highest number of photos to the least no. of photos in a cluster.

Part 3 How to create a professional-looking slideshow with Lightroom?

Do you know that you can create a professional-looking slideshow using lightroom? Here are some steps that you can follow to make a professional-looking slideshow.

Step 1 - Photo selection

The first thing you have to do is select the images you want to include in making the slideshow. There are a lot of ways to do this in Lightroom.

● In the grid view select the photos you want to include. Select CTRL (CMD) key and click on each image.

● Add those images to Quick Collection because it is easiest to work with. Click the B key to add them to the quick collection.

● It will be added to the collection panel when you will name the collection for the slideshow.

Step 2 - Arrange the photos

Now, it is time for arranging the photos in a sequence in which you want them to watch in a slideshow. If you want to rearrange them simply drag and drop each image in the grid view where you want to make them appear in a slideshow.

Try to arrange the photos in such a way so that they can tell a story to the viewers who are watching it.

Step 3 – Create a slideshow

Once you have arranged the photos in a sequence, then create a slideshow.

● Click on the ‘slideshow’ menu given at the top of your screen.

● This will lead you to the slideshow module view in lightroom.

● Click on the ‘Create Slideshow’ given at the top right of the central panel.

● Add a name to your slideshow and then click on create.

● Once you have created it and named your slideshow, all the changes will be automatically saved in lightroom.

Step 4 – Select a template for a slideshow

From the template browser given on the left-hand side panel, you can select a template for your slideshow. Before adding anything, do a run-through on your slideshow to see how it looks.

Step 5 – Designing the lightroom slideshow

You can customize your slideshow to make it more professional. You can make following changes or enrichments by using the features given at the right-hand side panel:

● Titles - You can add text, company logo, introduction or any other important information. You can easily add these things in your slideshow in lightroom.

● Watermarks and overlays - You can add watermarks and custom overlay text in every slide you want to by using the overlays windows.

● Layout - You can change the spacing for each slide by unselecting the Link All Box and selecting the ratio which you prefer. Although the program automatically sets the spacing for each slide.

● Options – You can add a frame or you can change the border it allows you to select how your images are going to be displayed in each slide.

● Background – You can add a background to enhance an image, not to divert attention from it. You can add an image as your background or add any colour as your background. You can create background by using various options available.

● Music – You can add music of your choice using an mp3 file.

● Transitions - Setting a transitions between the slides can really make a huge impact on your overall experience. You can use the auto option or you can set the transitions manually.

Step - 6 Completion of slideshow

Once you have made all the desired changes, you can press “Play” option to run the slideshow. If you still want to make any changes you can go back and change whatever you like. Once it’s done and you are happy with the results it’s time to export the slideshow in the form of video or PDF.

Part 4 Hot FAQs about slideshow in lightroom

Q1. How can you make a slideshow in lightroom?

A. You can create a slideshow by using the slideshow module in lightroom, where you can select templates, layouts, add tiles or songs, choose transitions and playback options.

Q2. Where is the slideshow module in lightroom?

A. Start by clicking on ‘slideshow’ option given at the top menu of your screen. This will open the slideshow module view in lightroom. The right and left panels in slideshow module will look different than the ones in the library module.

Q3. How can you change the sequence of the photos in slideshow lightroom?

A. You can control the order of the photos in a Lightroom folder by dragging and dropping each image from one place to the other in the filmstrip view. To rearrange grab the image and drag on it until you see a black bar appear between two images.

Q4. What is the transition effect in slideshow?

A. Transitions are often called – the movement you see when slide changes to another slide in a slideshow. They are different from animation effect. You can set it manually or with an auto option.

Q5. How to make your slideshow more attractive?

A. There are a lot of options to make your look slideshow more attractive. By using the beautiful template, layouts, background and adding transitions with the perfect time ratio. This will enhance the look of your slideshow and will make it more attractive.

If you are not able to follow the interface of lightroom you can consider Filmora for making attractive slideshows. Wondershare Filmora Video Editor allows you to crop, pan and zoom the slideshow automatically or manually by applying pan and zoom photo placement. It has its own music track and sound effect gallery that allows you to customize the slideshows. Filmora allows you to record your own voiceovers as well. It has also fade-in, fade-out effects with amazing transitions. It exports the videos at resolutions of up to 4K.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Adobe Lightroom is one of the best software for making slideshows due to its amazing features like color grading, red eye correction, transformation of spot removal, white balance etc.

● Lightroom has a feature of slideshow module in which you can create quality slideshow presentations for your business.

● If you are not able to use lightroom you can consider using Filmora for creating amazing slideshows.

How to Shoot Cinematic Footage with Phone

Creating cinematic videos is easy if you have expensive equipment like a film set with high-quality cameras. But many of us can’t afford this, so read this article to get an alternative.

You can use smartphones to record cinematic shots if you don’t have expensive lenses. You’ll learn about filming and editing those shots into Wondershare Filmora to get professional results in the below lines.

But before we get into the filming process, having a general idea about the topic can help a lot. So first, let’s understand what cinematic videos are!

Part 1. What Is a Cinematic Video?

The world of cinema has developed and has high recording quality. A cinematic video is a video that is recorded to look more like a movie. These shots excel in all aspects of a video, such as Color, aspect ratio, and lighting techniques.

Most of the cinematic footage required unique cameras, i.e., IMAX cameras for movies. But these cameras are really costly and only suitable for large-scale production.

With the understanding of cinematic videos, you can now use alternative ways to record a cinematic video without an expensive camera. You can also record a cinematic video using only a smartphone with a few requirements.

Scroll below to learn more about what you need to record a cinematic video!

Part 2. Requirements to Record a Cinematic Video

To record a professional video with cinematic effects, you must have the following equipment in your studio:

1. A Gimbal Stabilizer

When you are recording footage from your smartphone, a significant issue that can disturb your video quality is the shaking of your phone. You may have to record while walking, or it could even be a static shot.

If the phone is held in your hands without support, you will end up with shaky footage. This will eventually ruin your video.

A gimbal stabilizer allows you to stabilize your footage with a handheld stand. Many gimbal stabilizers are available in the market, but for reference, we would be looking at the Q3 Gimbal from Zhiyun.

You can also connect the Gimbal from its app. Scroll below to learn more about the app!

Zhiyun Cami App

Zhiyun Q3 stabilizer also connects with the Zhiyun cami app. This app will allow users to access the filming features more intuitively and comprehensively. You can connect your Gimbal with the app via Bluetooth.

Zhiyun Stabilizer Shooting Modes

There are many modes on different Gimbals, but the Locking and the POV mode are the most useful, which are illustrated as shown below:

• The Locking mode: This mode allows you to lock all three motors of the Gimbal and allows your phone to remain fixed at a certain angle. Due to this, you can shoot your footage from multiple positions while keeping the camera fixed at one angle.
• The POV mode will allow you to unlock all the axes. This mode will also adjust in all three axes when moving around. This feature gives you more freedom of movement.

Extra Features of Zhiyun Q3 Stabilizer

When you are shooting a video using the Gimbal stabilizer, you come across a point where you want extra light. Thus, the Q3 stabilizer comes with a built-in flashlight.

This flashlight will not only light up those small corners of a dark room but also make a huge difference. If you are recording to focus on an object, such as a product, this flashlight will greatly help you.

You can also turn the flashlight towards yourself if you are recording a Vlog or taking a selfie. The light’s temperature is 4300K, giving a relatively warm light on the subject.

2. A Good Smartphone

Most smartphones these days are equipped with cameras with varying powers of recording. Some smartphone cameras focus on Mega Pixels, while others focus on the capture sensor. You need a smartphone camera that balances out all these qualities to record cinematic footage.

The recently released iPhone 14 pro camera is an excellent example of a good quality camera you can use to record cinematic videos.

3. Video Editing Software

There is no better software in the video editing field than the infamous Wondershare Filmora. It allows you to edit high-quality videos with creative features.

Wondershare Filmora allows access to the range of effects and filters you can apply to your videos to give them a more cinematic look. It also allows you to access the vast library of audio to utilize in your videos. Moreover, its engaging UI allows beginners to access to features of Wondershare Filmora easily.

Now that we have learned about the requirements for recording a cinematic video. Let’s look at the different cinematic movements you can use to record from your Smartphone.

Part 3. Top 3 Cinematic Movements to Record From a Smartphone

You may have watched many movies or TV shows, but the general audience usually ignores the effort put into a shot. Only an experienced videographer can detect the difference between a great cinematic shot and a poor one.

Of the great cinematic shots, some are described in this article. These shots can easily record by using a smartphone. The cinematic movements explained below are the best choice. Here we will look at the three camera movements you can record on your smartphone.

• The Reveal Movement.
• The 180° Presentation Movement.
• The Following Movement.

First, let’s take a look at the Reveal movement.

1. The Reveal Movement

This is the most popular movement used in cinematic shooting from your smartphone. With a Gimbal, the Reveal movement is one of the easiest shots to master. But for this, you will need to learn it first.

The Reveal Movement is a shot taken with an object as a perspective. The shot starts from a static object in the foreground. It could be focused at first, but as the camera moves, the focus will be diverted to reveal our target object. This is known as the Reveal Movement.

To shoot the reveal movement, follow the steps mentioned as shown:

• First, ensure your phone is connected properly to the Gimbal.
• Align your Smartphone camera behind the static object.
• Guide the target individual to be ready as you move the camera to reveal them.
• Slowly move the camera, focusing on the static object to change its focus on your main object.

Note: Make sure to practice and experiment a lot with the steps. Try to be more creative and innovative. With every video you shoot, you gain experience with the errors.

Another thing to remember is that when you are shooting a Reveal movement using the Gimbal, it is best to put it in Locking mode. This mode works the best as it allows the camera to stay fixed in one frame making your footage seem balanced and of quality.

2. The 180° Presentation Movement

The next movement we will be looking at will be the 180° presentation movement. The 180° presentation will move in a half-circle fashion. It will move from one side of the subject to the other side. This will allow you to cover the overall subject’s view.

Apart from that, it will allow you to capture the background with much clarity and detail to maintain a general sense of the ambiance. Making a 180° presentation shot is fairly easy to do so. With its multiple uses, you can use this method in any scenario.

As we will move from one side to the other in a circular manner, we need to fix the frame of our video to move along. Using the POV mode of the Zhiyun Gimbal stabilizer will be the best option in this sense.

Setting the Gimbal in POV mode will allow you to shoot the video from more than one angle while keeping the video balanced. Follow the steps mentioned to shoot a 180° presentation video:

• First, start recording from one side of the subject while keeping the Gimbal in the POV mode.
• Slowly start moving in front of the subject in an arch.
• When you face the subject, do not stop and keep moving to complete the arch.
• When you reach the end of the arch, close the video.

By following the steps mentioned, you can create the 180° presentation movement using a smartphone. Now, move forward to learn about “The Following movement.”

3. The Following Movement

You can use “The following movement” when recording a scene in which the object moves in random directions. Or when there is a high degree of movement of your object in the video, and you want to fix the focus of your footage to that object.

The Following movement is not technically a movement, but a setting that will allow you to record the footage while keeping the object and the video frame focused. In this type of footage, we will use the Zhiyun Cami app to focus on our target object.

To focus on our subject in the video by Cami app, follow the steps mentioned below:

• When recording the video, make sure to put the Gimbal on a tripod stand.
• After that, open the Cami app and draw a square over the object you want to keep in focus.
• Now, the camera will shift its angle to its perspective wherever the object goes.

This is how you will create the following movement.

Part 4. Edit the Clips with Wondershare Filmora

Now that we have recorded our footage, it is time to arrange it and apply the finishing touches. We are going to use Wondershare Filmora for editing the recorded footage.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Follow the steps mentioned below to edit on Wondershare Filmora!

Step1 Download Wondershare Filmora

To download Wondershare Filmora, follow the steps outlined below:

• First, download the Wondershare Filmora.
• When the download is finished, click on the setup.
• The Wondershare Filmora installer will begin to load.
• Then you will have installed Wondershare Filmora on your PC or Mac.

If you want to purchase the premium plan’s features, check out the Wondershare Filmora Premium plans.

Step2 Add clips to the timeline

After downloading the Wondershare Filmora app, we must create a workplace. To do so, follow the steps mentioned:

• First of all, click on the import icon in the upper left corner of the home interface of Wondershare Filmora. This will open up your PC library.
• Then Import your footage in the import window.
• Click and drag to drop the footage in the Timeline.

Step3 Trim the Video Clips

After you have added the clips to the timeline, you may have some extra footage you don’t want. Go through the clips you added and trim them according to your wish.

Step4 Add The Effects

After you have trimmed the clips now, you will have to add the finishing touches. To perform this, follow the below instructions:

• Go to the effects icon on the upper bar above the import window.
• Here, you can see the range of effects Wondershare Filmora Provides. Select the one you want for your video.
• You can also search for effects from the search bar.
• Once you have found the effect you want, download it if not been downloaded before.
• Click and drag it to drop below your clips to add the effect.
• Double-click on the effect that you added to adjust its settings.
• Here, you can adjust the opacity to your liking.

Now that we have added the Effects, it is time to add the Overlays!

Step5 Add Overlays

You can also add overlays on your videos to make them pop up even more. You can add Overlays by the following steps:

• In the effects icon on the bar above the import window, you can see the multiple effects of Wondershare Filmora.
• In the left column, you can also see the Filters and Overlays.
• Go to the Overlay
• Select the Overlay that you want.
• Then click and drag it above your video.
• You can also add a border to your video by searching “Border” in the search bar and dragging it below your clips.

Step6 Add Some Music

To finish off your editing, you can also add audio music from the Wondershare Filmora Audio library:

• Before adding the audio music, make sure to lower the volume of your video clips.
• You can do so by dragging below the audio tab on your video clips in the timeline.
• Go to the Audio icon on the bar above the import window.
• Here, you can see the multiple audio available.
• Browse through the library till you find suitable audio.
• Download it and drag it below on the timeline.

Now play the Video from the beginning to see the final looks.

Congratulations! You have now successfully created a cinematic video using Wondershare Filmora.

Conclusion

Using expensive equipment to record a cinematic video can be a reliable step. But it is not in everyone’s budget. You can also use a smartphone to record a cinematic video by the steps mentioned above and give it a professional look by editing on Wondershare Filmora.

Although it might seem strange initially, but the time is close when everyone will create cinematic videos from their smartphones.

Another thing to remember is that when you are shooting a Reveal movement using the Gimbal, it is best to put it in Locking mode. This mode works the best as it allows the camera to stay fixed in one frame making your footage seem balanced and of quality.

2. The 180° Presentation Movement

The next movement we will be looking at will be the 180° presentation movement. The 180° presentation will move in a half-circle fashion. It will move from one side of the subject to the other side. This will allow you to cover the overall subject’s view.

Apart from that, it will allow you to capture the background with much clarity and detail to maintain a general sense of the ambiance. Making a 180° presentation shot is fairly easy to do so. With its multiple uses, you can use this method in any scenario.

As we will move from one side to the other in a circular manner, we need to fix the frame of our video to move along. Using the POV mode of the Zhiyun Gimbal stabilizer will be the best option in this sense.

Setting the Gimbal in POV mode will allow you to shoot the video from more than one angle while keeping the video balanced. Follow the steps mentioned to shoot a 180° presentation video:

• First, start recording from one side of the subject while keeping the Gimbal in the POV mode.
• Slowly start moving in front of the subject in an arch.
• When you face the subject, do not stop and keep moving to complete the arch.
• When you reach the end of the arch, close the video.

By following the steps mentioned, you can create the 180° presentation movement using a smartphone. Now, move forward to learn about “The Following movement.”

3. The Following Movement

You can use “The following movement” when recording a scene in which the object moves in random directions. Or when there is a high degree of movement of your object in the video, and you want to fix the focus of your footage to that object.

The Following movement is not technically a movement, but a setting that will allow you to record the footage while keeping the object and the video frame focused. In this type of footage, we will use the Zhiyun Cami app to focus on our target object.

To focus on our subject in the video by Cami app, follow the steps mentioned below:

• When recording the video, make sure to put the Gimbal on a tripod stand.
• After that, open the Cami app and draw a square over the object you want to keep in focus.
• Now, the camera will shift its angle to its perspective wherever the object goes.

This is how you will create the following movement.

Part 4. Edit the Clips with Wondershare Filmora

Now that we have recorded our footage, it is time to arrange it and apply the finishing touches. We are going to use Wondershare Filmora for editing the recorded footage.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Follow the steps mentioned below to edit on Wondershare Filmora!

Step1 Download Wondershare Filmora

To download Wondershare Filmora, follow the steps outlined below:

• First, download the Wondershare Filmora.
• When the download is finished, click on the setup.
• The Wondershare Filmora installer will begin to load.
• Then you will have installed Wondershare Filmora on your PC or Mac.

If you want to purchase the premium plan’s features, check out the Wondershare Filmora Premium plans.

Step2 Add clips to the timeline

After downloading the Wondershare Filmora app, we must create a workplace. To do so, follow the steps mentioned:

• First of all, click on the import icon in the upper left corner of the home interface of Wondershare Filmora. This will open up your PC library.
• Then Import your footage in the import window.
• Click and drag to drop the footage in the Timeline.

Step3 Trim the Video Clips

After you have added the clips to the timeline, you may have some extra footage you don’t want. Go through the clips you added and trim them according to your wish.

Step4 Add The Effects

After you have trimmed the clips now, you will have to add the finishing touches. To perform this, follow the below instructions:

• Go to the effects icon on the upper bar above the import window.
• Here, you can see the range of effects Wondershare Filmora Provides. Select the one you want for your video.
• You can also search for effects from the search bar.
• Once you have found the effect you want, download it if not been downloaded before.
• Click and drag it to drop below your clips to add the effect.
• Double-click on the effect that you added to adjust its settings.
• Here, you can adjust the opacity to your liking.

Now that we have added the Effects, it is time to add the Overlays!

Step5 Add Overlays

You can also add overlays on your videos to make them pop up even more. You can add Overlays by the following steps:

• In the effects icon on the bar above the import window, you can see the multiple effects of Wondershare Filmora.
• In the left column, you can also see the Filters and Overlays.
• Go to the Overlay
• Select the Overlay that you want.
• Then click and drag it above your video.
• You can also add a border to your video by searching “Border” in the search bar and dragging it below your clips.

Step6 Add Some Music

To finish off your editing, you can also add audio music from the Wondershare Filmora Audio library:

• Before adding the audio music, make sure to lower the volume of your video clips.
• You can do so by dragging below the audio tab on your video clips in the timeline.
• Go to the Audio icon on the bar above the import window.
• Here, you can see the multiple audio available.
• Browse through the library till you find suitable audio.
• Download it and drag it below on the timeline.

Now play the Video from the beginning to see the final looks.

Congratulations! You have now successfully created a cinematic video using Wondershare Filmora.

Conclusion

Using expensive equipment to record a cinematic video can be a reliable step. But it is not in everyone’s budget. You can also use a smartphone to record a cinematic video by the steps mentioned above and give it a professional look by editing on Wondershare Filmora.

Although it might seem strange initially, but the time is close when everyone will create cinematic videos from their smartphones.

Easy Steps to Loop YouTube Videos on iPhone

YouTube videos are a great way to get information fast. But there are times when you want to watch a video over and over again without having to go back to the YouTube app. Here is how you can loop YouTube videos on your iPhone. There are 2 ways to loop YouTube videos on iPhone. One is through the YouTube app and using third-party apps.

There are many reasons why you might want to loop a video on your iPhone. Maybe you’re trying to learn a dance routine, or you want to listen to a song on repeat. You’ve probably seen those cool looping videos on Instagram and Facebook and wondered how people make them. YouTube is a great place to find videos on any topic.

The YouTube app on the iPhone is a great way to watch videos, but it doesn’t have a repeat or loop feature. This means that if you are watching a long video, you will have to keep your phone on and continue watching the video. YouTube is the world’s most popular video-sharing platform with approx. 1.9 billion monthly active users.

Part 1: How to loop YouTube videos on iPhone

Step 1: Open the YouTube app on your iPhone

Install YouTube on your iPhone after that open it. Search your desired video on the YouTube search bar.

Step 2: Tap the video you want to repeat

Click on the three dots or click on the save button to create a new playlist for your video. If you want to listen to or see the existing videos you can also add your videos to your old playlist.

Step 3: Create a playlist and start playing it

Click on New Playlist then give any name to your playlist. Give any name to your playlist and select whether you want to make it private or public.

Step 4: Click on the library

After creating a playlist click on the library which is placed at the bottom. After clicking on it you can see your all playlists.

Step 5: Play the playlist on the loop

Click on your desired playlist which you want to play after that you’ll see two options on the screen Play and Shuffle. Select the Play option, your playlist will start.

Step 6: Play your favorite video first and put the playlist on the loop

When you start playing your playlist, you can start it with your favorite video or you can also put your playlist on a loop. So that you can watch your videos on a loop.

Benefits of looping YouTube videos on iPhone

If you are a YouTube addict, then you might be pleased to know that your iPhone has a built-in feature that allows for the video to loop back to the beginning. This feature is an excellent way of saving time and maximizing your viewing pleasure. Looping videos on iPhone is a great way of saving time and maximizing your viewing pleasure.

Looping videos on your phone can be a great way to kill time. Watching the same video over and over again can be tiring, but if you do it on your phone, you don’t have to worry about that. You can change the video at any point in time, so if you find that you are getting bored with it, then just find another one.

Over a billion hours of video are watched every day. The app is available for both iOS and Android devices, which means that you can watch YouTube videos on your phone no matter where you are. This can be useful if you want to listen to music or watch a tutorial while doing something else on your phone, like checking Facebook or browsing the web.

Part 2: How to Edit Time-lapse Video on Computer

Time-lapse videos are becoming more and more popular nowadays. They are a great way to show the passage of time, but editing them on a computer is not an easy task. Editing time-lapse videos on a computer is not an easy task because it requires you to have the right software and know how to use it.

It can be quite time-consuming and tedious work, which is why we need a proper editing program that can help us through this process. It’s just about learning the basics of editing and then adding a few effects to make your video more interesting. Here are some tips on how you can edit time-lapse videos on your computer:

• The first thing you need to do is download and install a video editor for your computer.
• Import the timelapse footage into the video editing program that you have downloaded and installed, such as Adobe Premiere Pro or Sony Vegas Pro, etc.
• Now you need to trim out any unwanted footage at the beginning or end of the clip so that what remains is just what you want to show in your final video.
• The next step is to add transitions between scenes, such as fades, wipes, dissolves, or cuts between shots - this will help transition between scenes smoothly and seamlessly without any abrupt jumps in time or space between them while also adding an extra level of polish.

Time-lapse videos can help you produce stunning results, no matter what your creative goals may be. If you want to create a time-lapse video, there are many things you need to consider. Time-lapse videos are not just a series of photos strung together. And the most important thing you need to consider is the format of the video you’ll need to take.

Choosing the right editing software is also important if you’re using a camera that shoots time-lapse videos. And if you’re using a DSLR camera, there is a chance that your time-lapse videos are in MOV format. If that’s the case, then you’re in luck. Filmora can help you edit your time-lapse video with ease.

Edit Time-lapse video on Filmora software

Filmora is a video editor that lets you easily create and edit time-lapse videos. With Filmora, you can add music, filters, and effects to your videos to give them a unique look and feel. You can also trim and cut your videos, and merge them to create longer videos. Filmora is perfect for creating professional-looking time-lapse videos.

Filmora has an easy-to-use timeline that makes it easy to sequence your videos and create smooth transitions. This makes it easy to create high-quality time-lapse videos that look like they were filmed in a single take. Filmora has a built-in editor that lets you easily add music and sound effects to your videos. This means that you can create videos that look and sound like professional movies.

How to edit a video in Filmora:

Filmora’s time-lapse feature is free, which is a great start. However, you do need to do a few things to make it work. First, you need to make sure that your phone is compatible with Filmora. You’ll also need a connection to the Internet and a working camera on your phone. There are a few things that you’ll need to know to start editing videos on Filmora.

Step 1: Download Filmora and create a new project

Download Filmora on your desktop and click on the “New Project” button. This will open up a new window where you can name your project and choose a video file to start working with.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 2: Select media and place it on the timeline

Click on the “Media” tab and select your video file. You’ll now see the video timeline on the left side of the window. Use the video timeline to drag and drop video clips into the timeline. You can also use the buttons on the timeline to change the speed, direction, and audio volume of the video clips.

Step 3: Select the speed you want the video to play at and click on the “OK” button.

You set the duration and speed of your video according to your requirements. You can edit the speed of your video individually. If you put your first video on high speed then you can slow down your second video.

Step 4: Click on the “Effects” button and select the “Special Effects” tab

You have undoubtedly seen those videos, full of special effects and transitions. These effects are the result of good video editing software, like Filmora. This software is designed to be used by anyone, from beginners to expert editors. You can add effects to your time-lapse video. Click on the Effects on the top bar of Filmora. You can also add various transitions in your time-lapse video.

Step 5: Export your time-lapse video

As a user of Filmora, you can export a time-lapse video onto your computer. This feature is one of the best features Filmora has to offer. You can export your edited time-lapse video on Filmora. When you are done with your time-lapse editing export the video on your desktop, drive, or anywhere you want

The Bottom Line

Since most people own an iPhone, it’s very useful to know some tricks to be more productive. As you have seen, the utility of looping a video is not something to be scoffed at. If you need to keep watching a video over and over again, on iPhone looping a video is one of the best ways to do so.

We hope the content above has been useful to you, and that you can see how looping YouTube videos on your iPhone could improve your iPhone experience. On the other hand, you can use Filmora software for your video or photo editing. Filmora is user-friendly software and you can easily install it from a browser. You just need a piece of basic knowledge to use Filmora.

Free Download For macOS 10.14 or later

Step 2: Select media and place it on the timeline

Click on the “Media” tab and select your video file. You’ll now see the video timeline on the left side of the window. Use the video timeline to drag and drop video clips into the timeline. You can also use the buttons on the timeline to change the speed, direction, and audio volume of the video clips.

Step 3: Select the speed you want the video to play at and click on the “OK” button.

You set the duration and speed of your video according to your requirements. You can edit the speed of your video individually. If you put your first video on high speed then you can slow down your second video.

Step 4: Click on the “Effects” button and select the “Special Effects” tab

You have undoubtedly seen those videos, full of special effects and transitions. These effects are the result of good video editing software, like Filmora. This software is designed to be used by anyone, from beginners to expert editors. You can add effects to your time-lapse video. Click on the Effects on the top bar of Filmora. You can also add various transitions in your time-lapse video.

Step 5: Export your time-lapse video

As a user of Filmora, you can export a time-lapse video onto your computer. This feature is one of the best features Filmora has to offer. You can export your edited time-lapse video on Filmora. When you are done with your time-lapse editing export the video on your desktop, drive, or anywhere you want

The Bottom Line

Since most people own an iPhone, it’s very useful to know some tricks to be more productive. As you have seen, the utility of looping a video is not something to be scoffed at. If you need to keep watching a video over and over again, on iPhone looping a video is one of the best ways to do so.

We hope the content above has been useful to you, and that you can see how looping YouTube videos on your iPhone could improve your iPhone experience. On the other hand, you can use Filmora software for your video or photo editing. Filmora is user-friendly software and you can easily install it from a browser. You just need a piece of basic knowledge to use Filmora.

Free Download For macOS 10.14 or later

Step 2: Select media and place it on the timeline

Click on the “Media” tab and select your video file. You’ll now see the video timeline on the left side of the window. Use the video timeline to drag and drop video clips into the timeline. You can also use the buttons on the timeline to change the speed, direction, and audio volume of the video clips.

Step 3: Select the speed you want the video to play at and click on the “OK” button.

You set the duration and speed of your video according to your requirements. You can edit the speed of your video individually. If you put your first video on high speed then you can slow down your second video.

Step 4: Click on the “Effects” button and select the “Special Effects” tab

You have undoubtedly seen those videos, full of special effects and transitions. These effects are the result of good video editing software, like Filmora. This software is designed to be used by anyone, from beginners to expert editors. You can add effects to your time-lapse video. Click on the Effects on the top bar of Filmora. You can also add various transitions in your time-lapse video.

Step 5: Export your time-lapse video

As a user of Filmora, you can export a time-lapse video onto your computer. This feature is one of the best features Filmora has to offer. You can export your edited time-lapse video on Filmora. When you are done with your time-lapse editing export the video on your desktop, drive, or anywhere you want

The Bottom Line

Since most people own an iPhone, it’s very useful to know some tricks to be more productive. As you have seen, the utility of looping a video is not something to be scoffed at. If you need to keep watching a video over and over again, on iPhone looping a video is one of the best ways to do so.

We hope the content above has been useful to you, and that you can see how looping YouTube videos on your iPhone could improve your iPhone experience. On the other hand, you can use Filmora software for your video or photo editing. Filmora is user-friendly software and you can easily install it from a browser. You just need a piece of basic knowledge to use Filmora.

Free Download For macOS 10.14 or later

Step 2: Select media and place it on the timeline

Click on the “Media” tab and select your video file. You’ll now see the video timeline on the left side of the window. Use the video timeline to drag and drop video clips into the timeline. You can also use the buttons on the timeline to change the speed, direction, and audio volume of the video clips.

Step 3: Select the speed you want the video to play at and click on the “OK” button.

You set the duration and speed of your video according to your requirements. You can edit the speed of your video individually. If you put your first video on high speed then you can slow down your second video.

Step 4: Click on the “Effects” button and select the “Special Effects” tab

You have undoubtedly seen those videos, full of special effects and transitions. These effects are the result of good video editing software, like Filmora. This software is designed to be used by anyone, from beginners to expert editors. You can add effects to your time-lapse video. Click on the Effects on the top bar of Filmora. You can also add various transitions in your time-lapse video.

Step 5: Export your time-lapse video

As a user of Filmora, you can export a time-lapse video onto your computer. This feature is one of the best features Filmora has to offer. You can export your edited time-lapse video on Filmora. When you are done with your time-lapse editing export the video on your desktop, drive, or anywhere you want

The Bottom Line

Since most people own an iPhone, it’s very useful to know some tricks to be more productive. As you have seen, the utility of looping a video is not something to be scoffed at. If you need to keep watching a video over and over again, on iPhone looping a video is one of the best ways to do so.

We hope the content above has been useful to you, and that you can see how looping YouTube videos on your iPhone could improve your iPhone experience. On the other hand, you can use Filmora software for your video or photo editing. Filmora is user-friendly software and you can easily install it from a browser. You just need a piece of basic knowledge to use Filmora.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

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