Are You Aware that AV1 Has the Potential to Change the Way We Watch Videos Online? Read on to Learn More About AV1 and How It Could Impact Your Life for 2024

Are You Aware that AV1 Has the Potential to Change the Way We Watch Videos Online? Read on to Learn More About AV1 and How It Could Impact Your Life

Have you heard about the AV1 format video? This format is a new compression standard that promises to improve video quality while reducing file size. If you frequently stream video, the AV1 files could make an impact on your life, and we are just beginning to see its potential. Let’s take a further look at what AV1 is and what you need to know about this new video codec.

Part 1: Where does it come from?

AV1 (AOMedia Video 1) is a new video compression format that is being developed by the Alliance for Open Media (AOMedia). AOMedia is a consortium of major tech companies including Google, Microsoft, Netflix, and Amazon. The AV1 codec is an improvement on VP9 in several ways, most notably in its ability to compress video more efficiently.

Although the AV1 codec is still in the early stages of development, it is already being adopted by some major tech companies. Netflix has announced that it will start using AV1 for its streaming service, and Google has said that AV1 will be the default codec for YouTube.

How can streaming platforms and users benefit from a new codec?

The importance of codecs

A codec is a device that encodes and decodes digital audio signals. Without a codec, your audio would sound garbled and distorted. There are two metrics to take into account to judge the performance of video codecs: quality and bitrate.

The benefits of the new codec

Two of the most popular video formats, provide high-quality video at a relatively low bit rate.

The new AV1 codec offers several benefits for streaming platforms and their users. Take a look at a few of them:

Lower bitrate
Reduced costs for encoding

For streaming platforms, AV1 could lead to reducing costs for encoding as well as increasing quality and compatibility. For users, AV1 could improve streaming quality, especially on mobile devices.

Smaller size with better quality

AV1 files will take up less space on your hard drive or be smaller in file size when streamed online. Since AV1 can compress video files to a much smaller size without sacrificing quality, users will be able to save data when streaming video on their devices!

More efficient

AV1 will use less processing power to decode a video compared to other video codecs. As a result, the streaming platforms can save on bandwidth costs, which can be passed on to users in the form of lower subscription prices eventually.

Royalty-free

The ultimate goal of AOMedia is to develop an open and royalty-free video codec that can be used by anyone. So, you will have better video quality, lower bandwidth costs, and faster loading times.

AV1 is just one of the many new technologies that are revolutionizing online media delivery. With its superior quality and efficiency, AV1 is poised to become the standard codec for online video in the years to come where everyone can access more affordable and high-quality videos.

Part 2: What are the Trends of Codec War AV1?

As we have already discussed, AV1 is a newer codec that promises better compression. This video format has already been widely used and gaining traction in the streaming industry. It is being used more for live broadcasts and other time-sensitive applications.

Who will prevail?

Since both codecs have their pros and cons, it’s unclear which one will ultimately prevail. However, as the world moves towards more open standards for video codecs, there is growing concern that AV1 codec will be used to monopolize the market. While AV1 is free to use, it is encumbered by patents held by members of the Alliance for Open Media (AOMedia), which includes companies like Google, Microsoft, and Apple.

How would AV1 monopolize the market?

The EU Commissions’ questionnaire, as reported by Reuters , unveiled that the alliance and its members had been requiring companies to cross-license their patents for no charge to receive the AV1 format. These companies had no affiliation with AOM when AV1 was originally devised. This was a non-negotiable requisite for companies who owned patents that were necessary to contribute to the AV1 standard’s technical specifications.

As a result, this action is concerned to hinder innovation and thus prevents the new entities feasible to flourish. Therefore, there is a growing movement to antitrust AV1 which has been investigated by the European Commission.

What happened after the AV1 Antitrust Investigation

The European Commission is looking into whether this licensing scheme violates antitrust law and whether the companies involved are colluding to keep AV1 closed off to competitors. The investigation is in its early stages, and no formal charges have been filed against Google at this time.

However, if the Commission finds that Google has indeed abused its market position, it could order Google to make changes to AV1 or face steep fines. Although the fines have yet to be determined, each company involved could ultimately pay up to 10% of their global turnover.

Nonetheless, this issue has shed light on the competitive landscape of the codec market. Well, although the outcome of the antitrust investigation is still uncertain, it is clear that it has the potential to shake up the codec market.

Part 3: What Should You Expect in the Future?

H.266 codec

H.266 is the next-generation video codec that is being developed to improve upon the current standard and the latest advances in video technology. We can expect H.266 to continue to evolve and be improved upon as time goes on. Some of their transcendence that you can look forward to:

Improve compression efficiency

H.266/VVC is designed to improve compression efficiency by 20-50% over previous versions. You can have a video of the same file size and bit rate but make it look significantly better.

Inter-Layer Prediction (ILP) usage

The H.266 codec uses a new type of inter-frame prediction called Inter-Layer Prediction (ILP). ILP allows the codec to exploit the correlations between different layers of a video signal. Therefore, it gives better results on image quality and file size when you encode a video with the H.266 codec.

Higher-quality video

We can expect higher-quality video content to become more widespread. This new codec will also enable new types of content, such as virtual reality and 360-degree video, to be streamed and enjoyed by a wider audience.

AV2 codec

The AV2 codec is an improvement on the current AV1. The AV2 codec is said to be more efficient and have better quality than the AV1 codec. It is still in development and is not yet available for use.

Since this codec is expected to provide better quality video at lower bit rates than other codecs, it would be ideal for use in video applications such as streaming and video conferencing. So, what can we expect from the AV2 codec in the future? Here are a few things to look out for:

Improved quality at lower bitrates
Wider adoption in streaming and conferencing applications
Continued development and improvement

FAQs: To cater to people also ask

1. How do I open an AV1 file?

AV1 is a relatively new file format. If you have an AV1 file that you need to open, you can use one of the following methods:

Use a media player that supports AV1, such as VLC Media Player or MPV
Use conversion software to convert the AV1 file into a more widely-supported file format

2. Can MP4 contain AV1?

Yes. While AV1 is a relatively new codec, it is already supported by many popular media players and devices. MP4 is a container format, which means it can hold multiple types of data. The data can be encoded using any codec, including AV1. Therefore, you can encode your content in AV1 and store it in an MP4 container for playback on the devices.

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Numerous effects to choose from

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The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy

Part 1 Principles for Great GIF Design

Creating GIFs for infotainment or casual information sharing is the current talk of the trend. You might have visibly landed across a heap of tantalizing GIFs in blogs, social media posts, product promotion websites and almost every other domain you can possibly think of. Using GIFs for any type of content promotion is bound to captivate the target audience in impressive multiplicities. Ever wondered what’s the cue behind the mass appeal that GIFs create? Well, an obvious answer is the stunning GIF design.

When going for GIF creation and selection, design plays the key role in creating considerable buzz about the information being transmitted. To add impact to your creation, you need to pay considerable attention to its design implications, thus ensuring that the right things get presented in the right way. Outlined below are some amazing principles you can use to enhance your GIF design to the next level:

01Ensure Accuracy and Preciseness

The primary concern you need to be attentive about while designing a GIF is its preciseness. Ensure ban exactness of information and confine your creation to the theme and requirement of your creation, like, the message you want to deliver or the impact you want to create through the GIF. Balance your creativity within specific content parameters and avoid getting carried away or overdoing on the beautifying aspect.

As an example, it is visibly not appealing to add a wholesome mix of 15 shades and 20 different elements in a nature-based GIF. You will end up getting too harsh on the viewers’ eyes, confusing them with a hoard of speeding elements and banging colors. You can instead stick to 2 or 3 frames with an intelligent mix of 2 complementary shades.

02Maintain Visual Identity

An important aspect to keep in mind while attempting to design GIF is, it should visually relate to the underlying content. For instance, if you are intending a brand promotion through your GIF, lay stress on adding elements like, brand definition, product specifications, know-how of your work patterns, etc. ensure that your content flows naturally and has exactness.

Other alternatives are, using your product logo as the GIF background, character representation of your brand or using some explicit product oriented themes. While, you are free to pick anything that suits your preferences and needs, just make sure that using it in your GIF adds value to your brand instead of giving an out of the box feel.

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03Cut Down on Unnecessary Frames

Have you ever encountered a halt in the natural loop of your GIF out of nowhere? While pondering over the underlying cause, it is a common assumption to take this as an animation fallacy, but that’s evidently not the case. The actual culprits behind this glitch are those extra frames that contribute towards nothing but adding weight to an already heavy file.

To set this straight, you should switch to removing any extra frames, while saving a particular one which you may stretch to a desired duration according to the break point of your contents in the GIF. However, take caution to maintain the visual quality of your GIF while you remove those extra frames.

04Make Your GIF Accessible

You should always adhere to the concern of accessibility while creating a GIF. The reason being, your content is visibly going to get mass attention across the web and you cannot filter out visitors, make sure your GIF is easily accessible to all kind of users, particularly those with vision limitations, like, epileptic patients or the ones using screen readers.

Focus on describing your GIF content with alt text and using a limited blinking and flashing rate. In case your GIF content is primarily text based, take care to limit the effective color and image movement and adjust the frames rates to avoid constant and quick movement of image frames when adding many clips on a single page.

Pay additional heed to the auto play feature of your GIFs. It can be visibly annoying to be welcomed on a site homepage with GIFs enjoying an auto play session of their own. You can alternatively, incorporate a ‘Click to Play’ option or grant your site visitors the liberty to decide on what is to be played when.

05Use Storyboards

When aiming to create visibly appealing GIFs, you need to lay considerable stress on choosing an apt background story. Don’t get misled by the wrong assumption of using any random background, owing to the short play duration of GIFs. An impressive solution to this concern is taking the help of a storyboard to keep track of your GIF’s content flow.

Using a storyboard is quite effective means of being in line with the direction of content movement, rescuing you from the hustle of going off the track. This comes explicitly handy when you are working with a team of creators. The storyboard is there to keep everything at the exact place, thus improving member communications and boosting up the design process.

06Focus on Creating Loops

Consider creating an animated motion loop for your GIF allowing a repeated and comprehensive view of your content. Looping projects a deeper observation of the clip and its contents in a seamless transition. However, creating an infinite motion loop in GIFs is quite tricky, as you need to pay utmost concern to ensure a smooth content flow and chances of even the slightest errors are not entertained.

Any loopholes in placement of your GIF elements will get noticed within a blink and lead to an unsatisfactory user experience. Hence, you need to check each of your content frames separately to eliminate chances of possible errors. If you are a beginner, try working with geometrical animations to get the initial pickup. This will be advantageous in deciding the exact element positions at the start and end of the GIF.

07Make Use of Motion Blur

Using the concept of motion blur is pivotal in providing a natural flow and feel to your GIF, which, in an otherwise case would ordinarily appear as a mere collection of static images clubbed together. This would give a wobbling feel with unsteady frame movements to your viewers. The motion blur effect potentially ensures a smooth content flow, and your GIF looks like a short video captured from a camera.

08Stick to a Reduced File Size

Creating GIF of within a standard size range is quite difficult, owing to the fact that these are shared across a variety of media platforms, each having a different file size constraint. It is, however, recommended to stick to a file size as low as possible to escape the notch of modifying the same, ener5y time you need to work with the GIF on a different platform.

Listed below are a few ways to limit your GIF to a lower file size:

● Restrict your GIF to a frame count under 150, exceeding which, it will get difficult to export the GIF to most of the commonly visited social media and content sharing platforms.

● When your GIF is ready to export, adjust its lossy parameter between 5 and 10 to boost the file compression rate. Look for a setting that decreases the effective file size without compromising with the overall GIF design.

● Restrict to a minimum possible color usage. This will not only intensify the GIF design, but also contribute in maintaining a decreased file size. You can instead, focus on playing with animations or adjusting your image frames to longer play durations.

● Don’t experiment with multiple background gradients in your GIF. You can select from either a completely opaque, or a totally transparent background. Adding unnecessary gradients will end up giving your GIF a hazy look, along with a visibly large file that will be difficult to export non any platform.

Part 2 Amazing Examples of Animated Gifs in Web Design

GIFs are an effective means of adding appeal to brand promotions and achieving improved market buildup by delivering just the right content in the most captivating and interesting ways. You can use them as creative web design tools to add spark to your product sites, which can potentially boost the market value and reach of your product by multiplying the number of visitors to your site.

Discussed below are some stunning examples of using animated GIFs to enhance commercial web design, which you can use to create a significant buzz about your product among a target audience:

01Marie Weber

This is a shoe designer company in France, famous for its classy, handmade shoes. On visiting the company’s site, you are welcomed by a simple and subtle, animated product logo on each page. This animated logo is a masterpiece in itself, telling you the about the lavishness of the associated product.

On navigating further, you will find animated elements, like; shoe images and collection names, which appear on the screen before a zoom out. There are underlined links that pop up to animate beneath the name, indicating the link you are going to visit.

02Wonderful Weekends Festival

This is an absolute animation delight, where the welcome page of the site greets you with vibrant pieces in motion, and a pop up box informs you of the festival’s arrival time and asks you to select one from the options of ‘Play Now’ or ‘Show Me the Festival’.

As you click to make a choice, the Google brand shines with associated colors. As you continue to browse through the site, pages open up with brand color animations, along with colored active links flashing on the pages.

03Google

This is a brand name that needs no introduction. Google has launched its ‘Your Plan, Your Planet’ site to infuse awareness about environment conservation and eco friendly lifestyles, guiding visitors on ways and means of introducing related changes. The site greets you with a simple layout, with a short text moving in and getting still. Click on ‘Let’s Get Started’ and you will see 4 amazingly animated icons that open up to more vibrant animations.

Tap any one of the swinging refrigerator door, the illuminated light bulb, the running faucet or the teddy bear waving at you, to land on a schema that informs you about effective means of improving on conservation in within your selected section. This is a perfect example of using animations as a marketing strategy to captivate people’s attention on a subject that evidently turns them off.

04Pete Nottage

Designed explicitly as a hiring site for voice presenter Pete Nottage, this website tells you everything about the actor and the credibility of hiring him. The site lands among the best examples of web animation usage. The welcome page of the site greets you with the brand logo. Tap on the red swipe and you will get to know that the brand infuses vibrancy to something that’s originally dull.

Next, you will find a plethora of dynamic and elegant animations in a plying plane, cityscape, flowing sea and sailing boats, moving cars and excusive motion graphics on each building. Visiting the animated site links provides you an insight of the actor’s personality. In the ‘About’ section, you can find a headshot animation, that disappears on clicking, and is followed by a more dynamic motion snippet.

05Zamzar

This one is an online file conversion site and lives up to its tagline ‘File Conversion Made Easy’ through a concrete animation on the welcome page. The file conversion on this site is quick, 3-step process, with a blinking animation indicating the current conversion stage.

For instance, when you are at the first step of selecting a file to convert, the animation shoes a blinking glow on number 1. This continues for the rest of the steps, till your file is finally converted into the desired file format.

06Blizzard: Warcraft III Reforged

Warcraft was one complete heaven of adventure and thrill for console gamers. While the enticing cutscenes with stunning motion graphics were an absolute favorite, the game had a plenty of other exciting elements.

The relaunched game (Warcraft III Reforged) website has a mix of gaming adventures and cutscenes running in the site’s background with the game title and pitch appearing as an overlaid animation. On navigating through the site, you will find classy animated elements that take you on a nostalgic trip of the original game.

Part 3 Learn How to Create and Add Gifs to Interactive Layouts in Filmora

Now that you are quite familiar with the utility of GIFs in almost every market field, and have seen stunning examples of GIF design and usage for an impressive brand promotion, let’s take a dive into creating and using these motion clips to make interactive graphic layouts for websites, social media blogs and posts, and a variety of other applications that require some brilliant imagery for market promotion.

When looking for the perfect GIF designer software, Wondershare Filmora Video Editor is the most affordable pick. This is a free and an enhanced GIF design tool, packed with world class and premium quality features that are most suitable for giving the much appreciated professional touch to your graphic artwork. Here’s how you can work with Filmora to make alluring graphic layouts:

Step 1: Launch Filmora

The software is readily compatible to your Windows and MacOS devices and you don’t even require a signup to use the application. Just download and install the software in your preferred device and launch the same to reach the software’s welcome interface.

Filmora Free Download Link:

Step 2: Upload Media Files

Select and import the desired media files from your device to upload them to the Filmora timeline. You can either pick a video or choose a series of static images.

Step 3: Add to Timeline

Once imported, you need to add the selected files to the software’s editor timeline. You can use the ‘Drag and Drop’ method to get this done.

Wondershare Filmora - Best Video Editor for Mac/Windows

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Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

Step 4: Explore Your Editing Skills

As already stated, the Filmora effects library is an extensive inventory of stunning features to compliment your artwork with matchless class. You are free to choose from tons of image and video editing effects and filters suited to your GIF content to create excellent pieces of graphic art.

When starting to customize your GIF in Filmora, you can begin with cropping and trimming your images or video to the perfect part, or even cut and split them to ward off unwanted portions, or rotate and flip the images to set them in the perfect orientation.

You can further add elements like, graphic transitions, overlays, animations and texts, and etc., to customize your artwork to your heart’s content. The software’s audio-visual library facilitates you with around 300 audio-visual effects and music choices to supplement your creation with a conducive sound feel. You can also make adjustments in frame speed and play durations to get the best most snippet ever!

You are granted the liberty to choose almost any common file format to create and customize GIFs in Filmora. A more convincing feature is, the software does not leave a watermark on your artwork and you can easily share your creation across media platforms.

Step 5: Save and Export

Once your creation satisfies you, save it to your device with a .gif extension, from where it can be exported to various media sharing platforms with ease.

● Key Takeaways from This Episode →

● When planning a perfect and appealing product marketing strategy, you can consider using GIFs to enhance the feel. Complement your product site with suitable GIF design and graphic transitions can prove pivotal to target and hold your related audience.

● Looking for the best GIF creator and customization software, you can rely on Filmora to create and customize professional quality GIFs with utmost convenience.

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The Only Guide You’ll Ever Need to Learn GIF Design That Get Shared Like Crazy