A Complete Guide to the Best Brand Story Videos |2023|

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Create Intro with Legend Intro Maker

What makes the viewers get hooked to a video? Experts say the intro is the decider. That is why video creators focus on creating stunning intro videos. The intro of your video creates the first impression for the viewers. How do you make an intro video stand out? You need a great intro maker and your creativity skill.

Legend Intro Maker is a popular choice among Android smartphone users. You will come across loads of intro maker apps. But Legend Intro Maker clearly stands out. That is why it is highly rated on Play Stores. You can create a high-quality intro and outro video in simple steps. We will illustrate how to create intro videos with mobile legends intro maker.

Part 1. Basic Info of Legend Intro Maker

Legend Intro Maker is an Android app available on Play Stores. You can create cool intro and outro videos. There are stunning intro video templates available. You can select and customize them to create an intro video on the go. Besides, you can design amazing animated text videos. The app is useful for creating videos from your photos.

Here are the top features of Legend Intro Maker.

• Choose from intro maker animation templates.
• Over hundred text animation presets.
• Add background photos and videos.
• Amazing text font styles and effects.
• Export videos in HD and full-HD videos.
• Super intuitive user interface.
• Easy to share on social media apps.

Here are the technical specifications of Legend Intro Maker.

App Version: 1.4

Released Date: 26-09-2018

Last Updated: 28-10-2021

Download Size: 18 MB

OS Compatibility: Android 4.4 and above

Download link: https://play.google.com/store/apps/details?id=com.textonvideo.animated.animatedtext&hl=en\_US&gl=US

Part 2. How to Create Intro with Legend Intro Maker

Legend Video Maker is a versatile intro video maker app. You can create text intro videos with cool effects and animations. The app comes with loads of intro video templates. You have to choose one to get started. Thereafter, you can customize the template as per your requirements. You can also start from scratch and add background and text. Thereafter, you can animate texts and objects easily. Here are the steps to create an intro with the Legend video intro maker app.

Step1 Go for Legend gaming intro download from Play Stores. You can also download Legend intro maker mod apk file. Thereafter, you can install the apk file on your phone.

Step2 Launch the Legend app and choose an intro video template. You will see different categories of templates. You can choose any to get started.

Step3 When you choose a template, it gets downloaded immediately. Tap on the Edit Animation button to customize the template.

Step4 Tap on the Intro option located at the bottom. Select a suitable intro video template as per your video content niche.

Step5 Go to the Text option at the bottom and edit the texts and titles. You can go to the Font option to change the text font.

Step6 Finally, check the preview and tap on the Export button. Select the video resolution as per your preference. The intro video will get saved in the Phone gallery.

Part 3. Legend Intro Maker PC Alternative

If you want to create intro videos on your PC, you need a Legend Intro Maker PC alternative. We recommend Wondershare Filmora as the best alternative to mobile Legends Intro Maker. Filmora is a popular premium video editor. Filmora comes with a wide range of intro video templates. There are loads of text effects and animations present.

You can customize all the templates and presets. The video editor allows you to make creative intro videos in simple steps. Filmora happens to be the most popular intro video maker among YouTubers. You can export intro videos in 4K resolution. Filmora is available for Windows and macOS users. Here are the steps to create intro videos with Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora on your computer. Launch Filmora and click on Create New Project from the welcome screen. Otherwise, go to File> New Project and select an aspect ratio to get started.

Step2 Click on the Titles option from the top bar. Go to the Openers option from the left panel. Select any intro video template as per your preference. Drag and drop it onto the timeline.

Step3 Double-click on the intro video layer. Edit the default text and type in your titles. From the left panel, select any text style as per your preference.

Step4 You can go to the Animation tab and select any animation from the left panel. Double-click on the selected animation to apply. Thereafter, you can move around the texts on the Program window to place them properly. Finally, click on Ok button.

Conclusion

If you are looking for an intro video maker app, Legend video intro maker is a superb choice. You can create stunning intro videos in simple step by step method. If you are a computer user, you cannot use Legend app. We recommend Wondershare Filmora as the best alternative to Legend video intro maker. You can create stunning intro videos with Filmora with simple steps.

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora on your computer. Launch Filmora and click on Create New Project from the welcome screen. Otherwise, go to File> New Project and select an aspect ratio to get started.

Step2 Click on the Titles option from the top bar. Go to the Openers option from the left panel. Select any intro video template as per your preference. Drag and drop it onto the timeline.

Step3 Double-click on the intro video layer. Edit the default text and type in your titles. From the left panel, select any text style as per your preference.

Step4 You can go to the Animation tab and select any animation from the left panel. Double-click on the selected animation to apply. Thereafter, you can move around the texts on the Program window to place them properly. Finally, click on Ok button.

Conclusion

If you are looking for an intro video maker app, Legend video intro maker is a superb choice. You can create stunning intro videos in simple step by step method. If you are a computer user, you cannot use Legend app. We recommend Wondershare Filmora as the best alternative to Legend video intro maker. You can create stunning intro videos with Filmora with simple steps.

Cropping a Video in Final Cut Pro [Step by Step]

“Storytelling at its most powerful”, - words we read on the first page of the official web-site of Final Cut Pro, non-linear video editing software program which runs on Mac computers. The software lets us to log and transfer videos onto a hard drive, where it can be edited, processed, and output to a wide variety of formats. Final Cut Pro is so advanced that it is used by hobbyist filmmakers and industry professionals in TV, Film, and media. Anyone can get a free trial of the software for their Macs, but, to purchase directly from the Mac App Store it costs $299.99. It’s evident that Final Cut Pro can’t be downloaded, installed, and thus used on Windows, which is unfortunate, but for Mac users, it’s a very powerful video editing software.

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

How to Make Falling Text Effect in Filmora?

Indeed, there are different elements of a video that has the potential to make it stand out to viewers. The title you add to the video, content information in the slides, and other elements are some parts that capture one’s interest.

But seeing only the text in single lines or paragraphs can get repetitive and unappealing, especially with so many videos having the same style. In this context, the fun falling text effect is a unique and exciting approach to making your titles in videos engaging. It creates a fun look when the viewer clicks into the video and is met with this styling title effect.

On Wondershare Filmora , there is a feature available for users to apply this effect to videos in a more straightforward sequence of steps than other editors. Yet, knowing how it works is still valid, even for experienced editing professionals. In this post, we shall detail all of the steps that go into creating this effect in videos, with examples.

Launch Filmora on the Device

Before getting started with the editing steps, you need to download and install this third-party editing software into your device. Filmora works on both Mac and Windows-based computers. (Download here:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

After switching on your device and going to your preferred browser, search for Wonderhsare Filmora’s official website. Upon accessing it, you will see the “Download” button at the top of the screen. Click on it, and the respective Filmora installer will download into your device instantly, depending on your OS type.

Then, you have to double-click on the installer file you will find in the Downloads folder. This will open the software installation problem window. Click on the Install button and then tap the Agree option for the terms & conditions that appear next on the screen. After that, the software will begin installing automatically.

Finally, press the Start Now button on the installation complete prompt window. The software will then launch automatically.

Adjust the project settings

After the software launches on your device, you should tap on the Create New Project button. Before you add the video file you will edit from your device through; you should take time to change some aspects of the project settings.

For this, click on the File tab at the top-most toolbar in the editor window. You should click on the Project Settings option from the drop-down menu, which will open the dialog box. Under the resolution option, you will see the Frame Rate element. Click on the drop-down menu and adjust the video’s frame rate to 25 FPS. After you are done, tap the OK button.

Add the Title

Following this, you must click on the Titles tab at the top toolbar on the editor. Different title templates, like Custom, Openers, End Credits, etc., will appear. Choose the default title of your liking and download it.

Next, hold the title that appears in the library window and then drag it to the first layer of the editing timeline. Clip the title short by moving the play head to the 3-second and 15 frames mark and shape the title to that length. Then, delete the rest of the part.

Edit the Title

After this, you have to double-click on the top of the default title in your Track 1 timeline. A window will appear for editing the title. Click on the Text tab in this window and tap on the Font options. You should change the font of your title to Futura Bold or any other option that you would prefer.

Animate the characters

When this part is done, in the text field, add the first letter of the text you will add to your animated introduction. After inserting the first letter only, click on the Animation tab next. Following that, you have to move the playhead on your timeline to the very front. You will see the Position parameter in the Animation settings and change the number in the Y axis until it goes out of the top frame of the video.

Next, you must move the play head to the 1-second position in the timeline. Here, you must change the number Y axis to a lower position and adjust the Rotate element as per your preference. After that, move the playhead again to 15 frames from the 1-second mark. It would be best if you changed the Y-axis position digit to 0 and adjusted the Rotation value slightly.

Following that, move the playhead again by 15 frames ahead. Rotate the letter again and change the Y-axis value until the letter rests at the bottom of the screen. Again, you have to move the play head on the timeline to 10 frames ahead and adjust the Y-axis and Rotation values to a higher point. Then, continue the step like this at ten frames forward, this time making the character move to the ground again. Press the OK button to complete.

Repeat for the next letters

After you are done with this editing process for the first letter, hold the default title in the library and drag and drop it into Track 2 on the timeline. Adjust the starting point for this layer to frame five from the beginning, and move the file to that starting point. In the end, cut the title length at the same position as layer one was, at 3.15 seconds.

Follow the process explained in the previous section for the first letter, i.e., moving the playhead at specific frames and changing the Y-axis and Rotation value multiple times.

After editing the second letter in the title, repeat the process of holding and dragging the default title to Track 3 in the timeline and adjusting starting position at the 10th frame. Again, follow the process of animating the letter like for Letter 1 and Letter 2. Continue doing this process for multiple more letters in your title text.

Tap on the Play button under the Preview screen to see how the letters have the falling text effect.

Add Screenshot

Next, you have to click on the hide button for Tracks 2 and up. Tap on the Snapshot icon in the editing timeline of the first letter. Then, when it appears in the library window, click on it and move it beside the Track 1 Title file that you were editing. Move the play head to the 1-second position of this file in the timeline.

Hide Track 1 again and click the Unhide button on Track 2. Repeat the snapshot function and add it to Layer 2. Adjust the end as per Track 1. After this, follow these steps for the subsequent letters as well.

Adjust Keyframing

Follow the animation process for all of the title clips and screenshots you did before. Move the play head to the point where the Tracks end and the Screenshots on the timeline start. Choose the first letter and click on the Keyframe icon in the editing window under Animation. Then, make adjustments to the values of Position, Rotation, etc.

Continue this keyframing step for all of the letters in sequence. After you are done here, click on the Render Preview icon on the right-hand side of the toolbar above the editing timeline. See how the falling text effects line up.

After that, you can export the final file to your device or do further editing work through the Export button.

Final Words

Indeed, adding the falling text effect should allow you to create a stunning, dynamic, and engaging video project. While the feature is available in many other editing software, you can expect a better user experience on Filmora, especially as a beginner-level user.

The UI on this software is simple to navigate, with all features easily accessible. Besides the falling text customization benefits, you will also use other effects, filters, and title presets in videos with some simple taps. So, install it soon and give it a try.

Free Download For macOS 10.14 or later

After switching on your device and going to your preferred browser, search for Wonderhsare Filmora’s official website. Upon accessing it, you will see the “Download” button at the top of the screen. Click on it, and the respective Filmora installer will download into your device instantly, depending on your OS type.

Then, you have to double-click on the installer file you will find in the Downloads folder. This will open the software installation problem window. Click on the Install button and then tap the Agree option for the terms & conditions that appear next on the screen. After that, the software will begin installing automatically.

Finally, press the Start Now button on the installation complete prompt window. The software will then launch automatically.

Adjust the project settings

After the software launches on your device, you should tap on the Create New Project button. Before you add the video file you will edit from your device through; you should take time to change some aspects of the project settings.

For this, click on the File tab at the top-most toolbar in the editor window. You should click on the Project Settings option from the drop-down menu, which will open the dialog box. Under the resolution option, you will see the Frame Rate element. Click on the drop-down menu and adjust the video’s frame rate to 25 FPS. After you are done, tap the OK button.

Add the Title

Following this, you must click on the Titles tab at the top toolbar on the editor. Different title templates, like Custom, Openers, End Credits, etc., will appear. Choose the default title of your liking and download it.

Next, hold the title that appears in the library window and then drag it to the first layer of the editing timeline. Clip the title short by moving the play head to the 3-second and 15 frames mark and shape the title to that length. Then, delete the rest of the part.

Edit the Title

After this, you have to double-click on the top of the default title in your Track 1 timeline. A window will appear for editing the title. Click on the Text tab in this window and tap on the Font options. You should change the font of your title to Futura Bold or any other option that you would prefer.

Animate the characters

When this part is done, in the text field, add the first letter of the text you will add to your animated introduction. After inserting the first letter only, click on the Animation tab next. Following that, you have to move the playhead on your timeline to the very front. You will see the Position parameter in the Animation settings and change the number in the Y axis until it goes out of the top frame of the video.

Next, you must move the play head to the 1-second position in the timeline. Here, you must change the number Y axis to a lower position and adjust the Rotate element as per your preference. After that, move the playhead again to 15 frames from the 1-second mark. It would be best if you changed the Y-axis position digit to 0 and adjusted the Rotation value slightly.

Following that, move the playhead again by 15 frames ahead. Rotate the letter again and change the Y-axis value until the letter rests at the bottom of the screen. Again, you have to move the play head on the timeline to 10 frames ahead and adjust the Y-axis and Rotation values to a higher point. Then, continue the step like this at ten frames forward, this time making the character move to the ground again. Press the OK button to complete.

Repeat for the next letters

After you are done with this editing process for the first letter, hold the default title in the library and drag and drop it into Track 2 on the timeline. Adjust the starting point for this layer to frame five from the beginning, and move the file to that starting point. In the end, cut the title length at the same position as layer one was, at 3.15 seconds.

Follow the process explained in the previous section for the first letter, i.e., moving the playhead at specific frames and changing the Y-axis and Rotation value multiple times.

After editing the second letter in the title, repeat the process of holding and dragging the default title to Track 3 in the timeline and adjusting starting position at the 10th frame. Again, follow the process of animating the letter like for Letter 1 and Letter 2. Continue doing this process for multiple more letters in your title text.

Tap on the Play button under the Preview screen to see how the letters have the falling text effect.

Add Screenshot

Next, you have to click on the hide button for Tracks 2 and up. Tap on the Snapshot icon in the editing timeline of the first letter. Then, when it appears in the library window, click on it and move it beside the Track 1 Title file that you were editing. Move the play head to the 1-second position of this file in the timeline.

Hide Track 1 again and click the Unhide button on Track 2. Repeat the snapshot function and add it to Layer 2. Adjust the end as per Track 1. After this, follow these steps for the subsequent letters as well.

Adjust Keyframing

Follow the animation process for all of the title clips and screenshots you did before. Move the play head to the point where the Tracks end and the Screenshots on the timeline start. Choose the first letter and click on the Keyframe icon in the editing window under Animation. Then, make adjustments to the values of Position, Rotation, etc.

Continue this keyframing step for all of the letters in sequence. After you are done here, click on the Render Preview icon on the right-hand side of the toolbar above the editing timeline. See how the falling text effects line up.

After that, you can export the final file to your device or do further editing work through the Export button.

Final Words

Indeed, adding the falling text effect should allow you to create a stunning, dynamic, and engaging video project. While the feature is available in many other editing software, you can expect a better user experience on Filmora, especially as a beginner-level user.

The UI on this software is simple to navigate, with all features easily accessible. Besides the falling text customization benefits, you will also use other effects, filters, and title presets in videos with some simple taps. So, install it soon and give it a try.

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